The Product Entrepreneur Podcast

Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn't a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands. In this episode, I'm sharing a personal story about identity, visibility, and the power of knowing exactly who you're speaking to. Using Mac and Maybelline as a case study, I'm breaking down why two products in the same category can perform entirely differently and what that means for your brand. Whether you're feeling invisible in a saturated market or wondering how to truly stand out, this episode will shift your perspective on what makes a brand powerful. What You'll Learn: Why the loudest brand isn't always the most successful The real difference between standing out and being seen by the right person A simple case study that explains brand positioning in real life How data, not vibes, is your most powerful brand-building tool Why identity and customer insight should drive your entire strategy Thanks for tuning in, don't forget to subscribe for the latest episodes. ✨ GET THE REAL INSIGHTS The content I don't post on social lives in the Brand Growth Journal. Want to build a brand people obsess over—for the long haul? [Join me here →] ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ CONNECT:

Big brands don't land in Vogue by accident and guess what? Neither will yours. In this episode, I'm sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who's helped over 10,000 small businesses get featured without hiring expensive agencies. She's breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required. If you've ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product in front of thousands, this one's for you. What You'll Learn: Why traditional PR is broken and how to do it differently Gloria's CPR pitch method to grab a journalist's attention (even if you're brand new) How to find and contact the right media editors for your product The difference between a good story and a relevant pitch Free tools to build your own media list How to repurpose PR features to build brand authority and increase traffic Thanks for tuning in. Don't forget to subscribe for the latest episodes.  About Gloria Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.  Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. Connect with Gloria https://gloriachoupr.comhttps://www.instagram.com/gloriachoupr/ https://www.linkedin.com/in/gloriaychou/ https://www.facebook.com/gloriaychou/ ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ CONNECT:

Motherhood is a journey full of transitions and unexpected lessons. In this episode, I'm sharing my personal journey through postpartum and the lessons it taught me about being present, building with intention, and embracing the seasons of life. From nursing struggles to finding balance as a new mom and entrepreneur, this episode dives into how the postpartum experience mirrored the growth process in business. I'm breaking down why you can't skip steps in either life or business and how slowing down and embracing your current season is key to growth. If you're in a season of transition, whether in life or business, this episode will give you the insight you need to embrace where you are and move forward with intention. What You'll Learn: The importance of being present in your current season of life and business How postpartum challenges taught me about intentional living and growth Why you can't skip steps in business and how to honor your season The power of slowing down and leading with intention, not hustle How to balance building your brand and embracing life's transitions Thanks for tuning in, don't forget to subscribe for the latest episodes.  ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ CONNECT:

AI isn't just a buzzword, it's evolving fast, and it's changing how we do business. But when it comes to branding, the question isn't if we should use AI, it's how. In this solo episode, I'm breaking down how AI fits into the branding space and where it falls flat. We're talking content, creativity, brand voice, and how to stay human in a tech-driven world. Spoiler: AI can be powerful, but your brand still needs you. So if you've ever wondered how to leverage AI tools without losing what makes your brand unique, this one's for you. Let's get into it. What You'll Learn:  How AI is changing the branding landscape—and what's still non-negotiable The biggest branding mistake people make with AI tools Where AI can amplify your brand and where it just can't compete My take on voice cloning, templated messaging, and authenticity in the age of tech Why your story, voice, and lived experience will always matter more than the algorithm Thanks for tuning in, don't forget to subscribe for the latest episodes. ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision?  Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. https://startwardconsulting.as.me/growth-strategy-call ✨ CONNECT:

Let's talk about the elephant in the room—I've been quiet. And there's a reason. This episode is personal. I'm pulling back the curtain and sharing where I've been, why I hit pause, and what's shifting as I step back into my company with more clarity than ever. Because the truth is, building a brand doesn't always look like forward momentum—and sometimes the most powerful thing you can do is slow down. If you've ever felt like you're building something that no longer feels aligned… or if you've felt the pressure to keep showing up even when it's not working for you anymore, this one's for you. We're talking about burnout, boundaries and getting honest with yourself when something's gotta give. What You'll Learn: Why I chose to take a break from content and visibility The warning signs I couldn't ignore (and neither should you) What I realized about my audience, my business model, and my capacity Why clarity isn't always found in the grind How I'm rebuilding the brand with more intention and less noise Thanks for tuning in, don't forget to subscribe for the latest episodes. LINKS MENTIONED:  FREEDOM CURRICULUM: ​​https://freedom.churchofthehighlands.com/curriculum ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision?  Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. https://startwardconsulting.as.me/growth-strategy-call ✨ CONNECT:

Building a brand isn't just about what you sell, it's about how you show up, what you stand for, and how you connect with your audience. And today, we're taking that concept to a whole new level with an episode that flips the script on traditional branding. I'm answering 18 questions about building your brand, growing your business, and making an impact. From strategy and messaging to personal growth and mindset, we're covering it all. If you've ever wanted a candid, unfiltered look at the realities of brand-building, this episode is for you.  What You'll Learn: The biggest mistakes entrepreneurs make when building a brand (and how to avoid them). How to create messaging that actually connects with your audience. My go-to strategies for standing out in a crowded market. How to stay authentic in your journey. Why brand-building is just as much about mindset as it is about strategy. Thanks for tuning in, don't forget to subscribe for the latest episodes. ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Connect With Me   ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ CONNECT:

Building a brand isn't just about selling a product—it's about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer's identity? That's exactly what we're unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business. She's here to break down the game-changing concept of Identity Marketing—a strategy that allows brands to connect deeply with their customers by aligning with who they are and what they stand for. We're diving into how brands like Harley-Davidson, Taylor Swift, and Nike have mastered identity-driven marketing—and how you can apply the same principles, whether you're a solo entrepreneur or scaling a product-based business. If you've ever wondered how to build a brand people obsess over, grab a notebook and get cozy  because this episode is packed with valuable strategies and insights.  What You'll Learn: The real difference between branding and identity marketing (and why it matters) Why your customers are rebranding themselves in 2025—and how to stay relevant The 4-step Identity Code Framework that makes brands unforgettable How to create an identity-driven brand (even if you're not a celebrity) The role of psychology, community, and self-definition in brand loyalty Why traditional marketing tactics aren't working anymore—and what to do instead   ✨Connect with Veronica https://veronicaromney.com/ https://instagram.com/vromney Get your copy of Identity Marketing at identitymarketingbook.com.     ✨ CONNECT WITH MAUREEN

Whether you're a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine:  Your foundation.  I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to.  Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty, glassy perfection!  But of course, you know me—it's never just about makeup.  My recent discovery got me thinking about the parallels between the foundation we put on our faces and the foundation of our product-based brands.  (Stick with me here!) Your base sets the tone for your final look.  It either pulls everything together, or it sets you up for failure.  It can either make you feel like a glowy goddess, or it makes you feel self-conscious and out of place.  It's also a tricky balance that takes some people years to really nail. But once you do, there is no turning back! Trust me—finding that right foundation (whether for your face or your brand) makes you feel like you're on Cloud 9.  And if you need a little help finding the right match, be sure to tune in to this week's podcast episode, where we dive into the things you need for the best brand foundation possible, including: 

Picture this:  You've poured hundreds (if not THOUSANDS) of hours into designing the perfect product.  You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this.  And yet…it's not flying off the shelves.  Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important:  You have a great product—but that's not enough.  Your blood, sweat, and marketing budget is a phenomenal start, but you can't outmarket your sales strategy.  That's where I'm here to help! In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including:  ✨ How to frame your messaging to be irresistible  ✨ Tapping into what your People constantly talk about ✨ Conveying your convictions (aka your “Why”) And most importantly, how to tie it all together in one pretty, punchy package! We already know your product is life-changing. Now, it's time to make that translate into some life-changing sales!  Tune in today, and in just 30 short minutes, let's make those shelves nice and empty—the way they should be! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Could you use more money?  Maybe the answer to that is obvious. As entrepreneurs, we're always asking ourselves where we can get funding.  Funding gives us the chance to pour ourselves into our business. It gives us opportunities to grow our product lines, our inventories, and our marketing outreach. It gives us peace of mind as we use our time for our families, our projects, and our brand.  Funding gives us freedom.  We talk a lot about how to increase our sales, but there's another source of funding out there: investors.  Getting funding on the front end can be a huge boost in our brand, but it's also a whole different animal.  That's where Kat Weaver comes in! In this week's special podcast episode, we sit down with Power to Pitch founder, Kat Weaver, to dig into the common pitfalls that come with pitching your brand, and what you can do to succeed.  And Kat would know—as a self-proclaimed “two-time accidental founder”, she realized early on that lots of amazing founders weren't able to clearly and concisely talk about who they were and what they needed.  Today, she helps founders get funded faster while also introducing them to investors in their industry. The result? She's helped founders raise over $15 million in grants and ventures—and counting.  Tune in TODAY to see how she does it, and how you can pitch your own brand story with confidence, no matter who is in the room with you. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

If you're looking back on the last three months of 2024 and still feeling lost, then today's message is for you! A long, long time ago (aka December 2023), I found myself wistfully thinking ahead to what 2024 might have in store. (Not to toot my own horn, but I'm pretty good at nailing down trends!) Now, I've gotten to see some of those trends in action, and I'm bringing my results straight to you! Think of where you're at now that we're into the thick of 2024.  Maybe the things you had focused on in the beginning now don't seem to be paying off.  Maybe you're trying to reorganize, or just need some reassurance that you're going in the right direction.  No matter where you're at, now is a good time to check in and see what's working. And—maybe even more importantly—what's not.  In this week's podcast episode, we're talking about what's OFFICIALLY in for your brand this year—and what you can finally kick to the curb.  ✨ How to be “product-forward” ✨ Building a movement around your brand ✨ Tapping into cultural nuance as your superpower And more! You still have 75% of 2024 left: let's use that time to pivot your brand towards what it needs to be relevant, make money, and bring you joy.  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

As we head into Q2, you may be pouring over the bills on the table with a heavy heart.  It probably feels like there's not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between.  You may have even seen your sales plateau, despite doing EVERYTHING right. You're showing up, you're putting in the work, and yet, your sales aren't matching your energy.  If this hits close to home for you right now, then I'm here to share one of the most important things you'll ever read when it comes to your brand:  You do not need a lot of money to build a really successful brand.  Let me repeat that: you do not need a lot of money to build a successful brand.  You ALSO don't need a lot of money to break out of that sales plateau and get your growth back on track.  So that leaves the question: what do you need?  That's the key question we're diving into in this week's podcast episode! This week, we're digging into real, tangible ways to break out of your capped growth and get your brand momentum back, including:  ✨ How being brave in your business can open doors you never thought possible ✨ How marketing is a skill that ANYONE can master—no bubbly personality required! ✨ How to break through in even the most saturated markets  And more! There is a light at the end of the tunnel when it comes to your brand's progress this year. If you're tired of crunching the numbers in a panic, then be sure to tune in and see how your brand growth strategy can make that dreaded sales plateau a thing of the past! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Picture this:  You're doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction.  In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything.  And you are tired.  So what do you do? The marketing gurus online seem to all point to one thing: hiring a team.  That should make things easier, but now you're faced with another crucial decision: Who in the world do you hire? Do you need an assistant? A coach? A marketing agency?  I'm here to tell you a secret: who you hire makes all the difference.  Even the most qualified candidate can be more of a boon than a catalyst to your brand if they're in the wrong role.  That's why, in this week's podcast episode, we're diving into the real question behind it all:  Who should you invest in?  To help answer that question, we'll dive into the nitty-gritty of it all, including:  ✨What you shouldn't hire someone to do (i.e. avoiding tasks you'd rather not do) ✨When you need a task taker vs. a decision maker ✨Who your first hire should be if you make less than $10K a month And more!  Many hands make light work. The right hands build something new. Something that will stand the test of time for years to come!  Tune in to see how your next hire can give you clarity AND keep your brand's momentum—exactly as it should be! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

A lot of us left 2023 feeling heavy.  Not only have we been chin-deep in our business, but other things have gone to the wayside. We're losing hair, losing sleep, and ultimately just losing our spark.  2024 can be different. It has to be different.  In this week's special podcast episode, we're talking to the lovely Maraya Brown, founder and CEO of the Women's Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout! If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week's heart-to-heart, where we talk about: ✨ Paying yourself first in profit, health, and love ✨ Finding support systems to clear your brain fog and make things bright, more fun, AND more productive ✨ Stepping into next year to forgive big and dream big And more! Our bodies, brains, and businesses all run on a beautiful rhythm that's trying to tell us what we need.  If we nurture it and tune in, we may just be surprised at what we find—and how much happiness and growth awaits us in 2024! Link in bio for podcast and free menstrual tracker: https://www.instagram.com/_marayabrown_/ How are you treating yourself self assessment quiz: https://docs.google.com/spreadsheets/d/1pC67u9D1fioKcogFJRTRPv5eqaijU8N10evFKOkniIs/edit?usp=sharing Link to apply for a call to create a personalized package: https://share.hsforms.com/1Y59wqx-JRhKl8F-TbECbRwcr1a5?__hstc=60313330.d4803da42f1151dabccefca26f3753af.1688592064322.1695930722564.1696014560866.53&__hssc=60313330.1.1696014560866&__hsfp=2266632975 Website: https://marayabrown.com/ Podcasts: https://www.marayabrown.com/podcast FB: https://www.facebook.com/energyhormoneslibido FB Group: https://www.facebook.com/groups/1603969509778639 IG: https://www.instagram.com/_marayabrown_/ LinkedIn: https://www.linkedin.com/in/maraya-brown-ba235169/ TikTok: https://www.tiktok.com/@_marayabrown_ YouTube:https://www.youtube.com/channel/UClFktw3TpnSzo5Pkgm2us8A ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.    ✨ CONNECT WITH MAUREEN:

If you're bracing for poor sales in Quarter 1 this year, then I need to tell you: Inevitably low Q1 sales are a myth.  “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!” Trust me, I've been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we're used to seeing things cool off a bit right after.  But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that's fixable! In this week's podcast episode, I'm going to be covering some of the reasons why people think Q1  sales should suck,  but also really talk about what are the things that you need to do to unlock consistent, year-round sales.  Let's talk about:  ➡️ Why you're only making money during two seasons (and how to fix it) ➡️ How to make cultural moments that trigger purchasing decisions for your  customer ➡️ Designing a selling cycle in Q1 ➡️ Optimizing your new product release timeframe And more! Here's the good news:  Most of my clients make money in Q1.  Your bills happen every month—so should your sales! Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you'll stand out in even the most saturated markets.  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Growing up, Robin's mother always told her to “take what I have and make it bigger”.  First, she put that advice to work 15 years ago by getting serious about nutrition.  She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life's mission to reach others how to use food and nutrition to build their bodies for the better.  Hence, Necessary Nutrition was born! Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display.  But product-based brands are a whole other beast—one that Robin was completely inexperienced with.  So where to start?  That was the big question! In this week's podcast episode, we're diving into Robin's brand journey, including: ⭐How she broke through the noise in her industry and doubled her following on social media ⭐How she raised her prices—and got more sales and confidence in the process ⭐How she got more effective with her time, her energy, and her mindset And more! If you want predictable sales and predictable income, then you have to hear Robin's story—so tune in today! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Your follower count on social media is climbing.  Your site is getting hits.  Likes, comments, and shares are rolling in.  And yet, no matter how good those numbers are, they're not turning into conversions. Attention is great, but it can't pay your bills. You need sales. And now, I'm here to tell you how to get them! In this week's podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat customers.  There may be a few reasons that the people who follow you are not taking the next step yet, and we'll cover a few of the big ones, including:

So many entrepreneurs get scared of looking at their numbers. It's frustrating,  it's disheartening, and it can even be paralyzing.  If this sounds like you, then I have to ask you: .  What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in? What if looking at your numbers could feel you with hope, energy, and excitement?  What if everything just stopped feeling like a slog and more like the start of something new? And now, you don't have to do it alone! In this week's podcast episode, we revisit session #3 of our Big Brand Academy to dive into how to use your numbers to reach those goals for your brand, including:  ⭐The 4 Numbers you need to track so you can stop relying on push tactics (i.e. inflated marketing budgets, adding more influencers, etc) ⭐Demystifying the data dashboard (so you know what to look for)  ⭐Walkthrough a simulation to help you see in real time how to maximize revenue, drive new growth, and defend against competition  Crunching your numbers sounds painful. It can feel painful at first. But with practice—and a little guidance from yours truly—your numbers can empower you to make strategic decisions. Those decisions give the control back to you—where it belongs! ✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR  SHOPPER Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Have you ever tried to make friends as an adult? It kind of sucks! Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life.  When did things get so complicated? It's hard enough to make connections in your personal life, but the stakes are ramped up even more when your business is on the line.  Now, you don't want to make friends with just anyone.  You wanna talk to your ideal client. The one who is right in the middle of the problem your product solves. The one that eats, sleeps, and breathes the lifestyle your product enables. The one who will rave to anyone who will listen about how everyone needs to try your product—because their life has been transformed overnight.  Finding your ideal client is one thing. Speaking to them is a whole other ball game.  So once you find them…how do you start the conversation? In this week's podcast episode, we're diving into:

What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship?  Just ask my friend Maame! Maame is the founder of Glow Village, a beauty brand for the wellness-conscious.  She's also a teacher, mother to three wonderful kiddos, and an RN to boot.  When we met her, her brand was ten years in the making. And yet, she hadn't gotten nearly as far as she had hoped.  Over the past decade, she had started over and over again.  She always threw herself in 100%. She had a passion for this that refused to quit. But no matter how much of a research rabbit hole she went down, or how much she invested into her products and marketing, the needle refused to move.  Like many of my other clients, Maame really saw herself in my content, but wasn't sure if she could make that leap yet.  But after seeing her mindset shift from just listening to the podcast, she knew she had to give this a real shot: and the rest is history! In this week's podcast episode, we talk about Maame's brand journey, including: Owning her “small but mighty” business status and adopting imposter-syndrome-proof outlook Not just acting, but feeling like a CEO—to the point where she confidently turns down offers that don't fit her business How echoing her brand messaging from the roots to the rafters helped her feel better in her own brand skin  And more! Today, Maame glows with pride when she talks about her brand.  In the past year, she estimates her growth at 300% (or more!) Not only that, but she even turned down a retailer's offer—something she never would have imagined before she started with me—because she knew her business had way more to offer.  Now, Maame doesn't just have the passion—she has the means to do something about it.  If what we share reasonates, give this episode a share and like, don't forget to leave us a review!  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

The content that you make can help get your customers unstuck from wherever they are in “The Funnel.”  Whether it's the person who just scrolled across your ad online to someone who finally hits that “add to cart”, you can hold their hand through the journey—without being pushy or annoying.  You can design your content calendar to address key points about your offer, all carefully timed to nudge your customer in the right direction.  Imagine:  No gaps or writer's block when it comes to your content calendar.  Data-driven strategies that draw in new customers.  Increased conversions, steady sales, and the financial freedom that comes with it to pursue your business full-time.  What could this conversion content unlock for you?  If you want to find out, then be sure to check out this week's podcast episode to learn about the content you can make RIGHT NOW to harness the power of your Funnel.  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Many of us lean heavily on organic marketing strategies to grow our business.  This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way.  Getting attention for your product is great. Getting sales is even better. In fact, that's the thing that really moves the needle.  So what DO you need to do to create content that ACTUALLY converts? In this week's podcast episode, we're going to talk about the three things you need to know to make content that gets conversion for your eCommerce brand.  We'll talk about how to:

As an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals.  Her #1 tip? Plan for your priorities and goals!   You'll learn how to... ✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself ✨ Prioritize product and product mix to maintain consistent sales ✨ Prioritize production to prevent surplus product or shortages   Ultimately, without a strategy to prioritize profit, it will be impossible for you to hit your annual goals. If you're ready to nail your annual plan and get customers like clockwork in 2024, it's time to save your seat at Maureen's upcoming workshop on either December 2nd or 9th, 11 AM EST - 2 PM EST. You'll learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024! In this LIVE Annual E-Commerce Planning Workshop, entrepreneurs will discover how to get customers with scientific precision for their business. Save your seat at either workshop here: https://www.startwardconsulting.com/gcc24   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.    ✨ CONNECT WITH MAUREEN:

Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024   ✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP   Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: SAVE YOUR SEAT HERE   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.    ✨ CONNECT WITH MAUREEN:

Collette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits! ________________________________________________________________________________ ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

I often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard? My answer tends to be:  Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message.  This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires.  It is important to recognize that while there are several strategies to scale your brand, you need to identify what works in the current stage of your business.    ✨ Before marketing, you need to focus on branding.  ✨ Before pricing, you need to solidify your positioning. ✨ Before paid activity, you need to grow organically.  ✨ Before delegation, you need to focus on mastery.  ✨Before automation, you need to ensure the process is converting.  The best way to build brand obsession is to become OBSESSED with your customers and apply what big brands do. But what do big brands really do? Listen to this episode. ________________________________________________________________________________ ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Are you stuck in a strategy slump that doesn't seem to be paying off?  I'm not even talking about a FAILING strategy. At least then we can see what's working and what's not.  The worst thing that can happen is if nothing happens. Because then, we're not even getting any feedback after putting in all this effort.  Plateaus SUCK. And unfortunately, they're also inevitable.  Maybe you're not seeing the changes you were hoping to see, and you're starting to wonder if you need to change gears before it's too late.  But what we tend to forget (myself included) is that every fruit still needs a growing season.  It's natural: as humans, if we put in the work, we want to see some sort of difference. Even if it makes things worse! So if you're thinking “it's not working now, I need a new strategy”, check out this week's podcast episode to help you determine whether or not to jump ship. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

We don't always think about ourselves in the marketing equation. However, the products we pick have an impact on us.  The question typically is - what's the reason why you swiped your credit card to purchase?  Is there anything you can glean from your own purchasing behavior? For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same products, based on my experience), be sure to check out my newest podcast and Youtube episode on Getting Ready WIth Maureen - aka Learn With Maureen.  You may walk away with a new product in your cart, or a new idea in your mind.  Either way, you're gonna feel good.

In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same. Doors are OPEN for The Product Brand Accelerator Program! This program is for product-based business owners like you, who want to learn the obsession-brand positioning tool that's a must-have for accelerating sales and becoming the #1 product choice in a saturated market. Created like no-other program out there, The Product Brand Accelerator Program will help you: ✨ Diagnose the real reason your sales are lagging and fixing it altogether - no more second-guessing! ✨ Figure out why you don't get many word-of-mouth referrals, repeat customers, and reorders - and start making changes to your marketing strategy to see a change ✨ Identify the leaky holes in your bucket (aka why you're losing customers) and FINALLY patch things up to start getting more repeat customers ✨ Write your irresistible brand story in a way that makes you the only option in your category for your ideal customer ✨ Define your competitive advantage, PLUS how to actually use your secret sauce to dominate the market ✨ Map out the brand growth strategies you're actually ready for, so you can generate more sales now ✨ Scale your revenues to 5K-10K per month, so you can get out of the income roller coaster that has you stuck at “small brand status” - time for a breakthrough! Ready to finally understand your brand's value in the marketplace and generate ramp up your sales? Use the link below to book your free call to learn more about everything you'll get inside the program! https://startwardconsulting.as.me/accelerator

The top 4 mistakes I see eCommerce brands making (and how to fix them). If you:  ✨think you have to run a promotion because everyone else is doing it. ✨don't have a clear goal for the holiday sale you've planned. ✨aren't in tune with matters most to your customers RIGHT NOW. ✨Know you need to shift the trajectory of your sales, but you don't know how.   This episode is for you. Let's fix those today!  ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT  Let's create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I'll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE (https://www.startwardconsulting.com/holiday-planning-blueprint)   _______________________________________________________________________________   ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.    ✨ CONNECT WITH MAUREEN:

If you want to get as much as you give this holiday season, check out this week's podcast episode to learn more about:  What to avoid in Q4 when trying to increase conversions,  How to stay relevant with your audience during this time How to strategically plan discounts and make them profitable How to drive excitement with your audience by tapping into relevant cultural moments,  …and more.   ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT Let's create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I'll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you?  If you said the latter, you're not alone; many brands struggle to balance having an enticing discount that doesn't cripple them in the long run.   In this episode, we talk about the dreaded question that every brand asks themselves around the holiday season: what kind of seasonal promotion should I do this year? Am I stuck giving a steep holiday discount in order to attract customers? Here's the good news: the best kind of holiday promo makes you AND your customer happy, and it IS possible!  __________________________________________________________________________ ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT  Let's create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I'll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. SAVE YOUR SEAT HERE    ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.    ✨ CONNECT WITH MAUREEN:

One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money.    You may ask me why? It's because when you move to new levels of growth, you have to shift your identity to adapt to the things you want.  So what do you need to do in order to break past your fears and accept the success you're stepping into?   In this week's podcast, we're diving into the Mindset and Strategy required to get from $500k to $1M in your product business, including:   

Most entrepreneurs seek to shift into hypergrowth once they begin to see results. I have personally done this, and nearly tanked my business and my mental health. Instead, I want to share what you can do to successfully scale your business In this episode, learn the shifts you can implement in order to get to your first $500k in your business.  Looking for support? Let's chat about how I can support you as a fractional member of your marketing team to create an adoring customer base that generates repeat sales. https://startwardconsulting.as.me/growth-strategy-call  FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging  WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  CONNECT WITH MAUREEN:  Website: https://www.startwardconsulting.com/  Instagram:https://www.instagram.com/maureenmwangiofficial/

We are in the second episode of our growth series this week! (If you missed Zero to Launch, you can find it in Episode 78!) Today, I want to ask you one simple question: Are you ready to dominate in your market? I understand the unique challenges that your competitors bring to your business, from cheaper international dupes to local businesses undercutting your pricing. So how do you create a product that stands out from the rest and supercedes the price war to finally dominate in your market? Getting your product to sell like hot cakes relies on having a strong brand with raving fans. So here is how you are going to maximize your product-based business the big brand way: ✅ Define your product's value proposition. Ask yourself, “Why did I create my product?” Then, “What gap am I trying to fill?” ✅ Who is your ideal customer? Focus on that ONE person - they will be your content North Star. You create marketing and messaging to speak to them. You want to identify just ONE though, not three different ideal customers. It will dilute and fragment your messaging. ✅ Choose your product suite. Define what your customer is looking for as a starting point, and then what products will take them through the end of their journey to solve a problem. But you will focus on the starting point product to build an unforgettable message for your customers.   ✅ Unforgettable messaging = EMOTION. What is the desire that is wrapped up in your product? Here is an exercise to consider. What do you think Louis Vuitton or Tesla sell? It isn't a product, it's an experience. And this experience is what makes your product unforgettable.  Ready to build a sustainable business with strategies that will get you to your first $100k and beyond? I would like to invite you to my Product Brand Accelerator. We will work together to reach your first $100k while establishing foundations for growth. Use the link below to schedule a free strategy call and learn more! FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. CONNECT WITH MAUREEN: Website: https://www.startwardconsulting.com/ Instagram:https://www.instagram.com/maureenmwangiofficial/

Sometimes, the hardest part of the whole “starting your own business” thing is the STARTING part of it.  Well, believe it or not, most entrepreneurs didn't go to school for this stuff. Many are relying on pure passion and wit, and finding themselves in short supply some days.  So how do you get from the fresh, shiny idea in your head to a real flesh-and-blood business?  You don't need to be the next Zuckerberg to do this! All you need is a plan, an 8-step manual to getting from the scary step A to the still-slightly-scary (but also super exciting) step B in your product-based business.  Well lucky for you, that manual exists! Join us for the beginning of our new Growth in eCommerce Space series, “Zero To Launch”, where we talk about how to get your product-based business off on the right foot and begin to grow your revenue with science-based precision.  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN:

“Maureen, you talk pretty big about the power of my brand message, but how do I know if it'll actually work for me?”   If you've ever asked yourself that question—or anything similar along those lines—then this week's episode is a must-hear for you!   Because this week, we're not just talking in hypotheticals. This week, we talk to the wonderful Veerpal,  the founder of EO Healing and a true believer of the brand message magic! How Veerpal went from medical professional to brand builder extraordinaire How she unlocked the key to better sales hiding her catalog How she connected with the audience that MATTERED   And more!    You don't have to take my word for it anymore! See how these concepts shaped a pro brand builder in the flesh—and how those same concepts could do the same for you!   ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.    ✨ CONNECT WITH MAUREEN:

Whether you want your business to be a small passion project on the side or your full–time dream job, your success is ultimately going to come down to cash confidence.  The good news? You DON'T need an overblown marketing budget, huge product assortment, warehouses of inventory, or even a huge audience to get cash confidence.  All you need to do is 3 simple things:  ✅ Get awareness ✅ Get considered ✅ Get selected That's it! How do these three things look in real life, and how can you apply them to your brand today? Tune in to today's episode, and see how cash confidence is right at your fingertips! P.S. I want to help YOU (yes, you, specifically!) reach cash confidence in your business. Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure at our Product Brand Marketing Live Intensive!  Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your  Consultation     ✨ CONNECT WITH MAUREEN:

You don't need the biggest sales to get you through the dry spells. You need a continuous stream of sales—even small ones!—that eliminate those dry spells all together.    A lot of product-based businesses  are just grinding along. They're running out of fuel and patience, all while pouring in the last of their energy and funding.    In this week's episode, we talk about how to boost that conversion mechanism in your favor.    P.S. I want to help YOU (yes, you, specifically!) reach cash confidence in your business. Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure at our Product Brand Marketing Live Intensive! Register here: https://www.startwardconsulting.com/marketingintensive   Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  Schedule Your  Consultation: https://startwardconsulting.as.me/growth-strategy-call   ✨ CONNECT WITH MAUREEN:

In this week's podcast, we're giving you the game plan to battle that fear of quitting your corporate job and pursuing your business full time, including: ✨How to show up for your business with the same effort as your day job ✨Breaking the ruminating cycle to get unstuck ✨Creating safety within yourself (NOT your paycheck!)   Leaving behind that steady 9 to 5 can mean leaving behind a sense of security. But it also means embracing something much more important—yourself! Product Brand Marketing Live Intensive. Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure. Discover how to become the top choice, despite market saturation: Sign Up here:  Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your  Consultation     ✨ CONNECT WITH MAUREEN:

I've learned that even when the world seems to be turning upside down, there's one thing that remains constant - the love of God and the peace it brings. And guess what? It's the most valuable currency.  If you're feeling isolated about something, remember it's a season for appointment.   It's a season for learning. ✨ SIGN UP FOR OUR 3-HR LIVE EVENT  Learn how to get your product brand to stand out, get in front of the right customers, scale up sales, and generate word of mouth exposure. Discover how to become the top choice, despite market saturation: https://www.startwardconsulting.com/marketingintensive ✨ CONNECT WITH MAUREEN:

Learn how to market your product brand without worrying about the social media algorithm. Interested in learning more? Join the Masterclass on June 14th, 2023 at 6 PM CST! During the Masterclass you'll learn: ✨Marketing strategies to set in place to build a brand that's algorithm and platform proof - the big brand way. ✨The 4 misguided ways entrepreneurs try to market and the 4 correct strategies to build a marketing plan that stands the test of time.   Get your seat (free) here: https://startwardconsulting.as.me/schedule.php?appointmentType=47076436 

Algorithms change. Should you?  Social media algorithms are the invisible enemy that haunts nearly every online business. If you want to be successful, you need to be seen. That means giving the algorithm what it wants to get us to the top of the feed, or at least, not get buried in the meantime. And yet, the second we think we have the equation figured out, it stops working. Sometimes, it changes altogether!  In this week's podcast, we're diving into how to break free from the chains of the algorithm. Sign up for the upcoming workshop: Screw The Algorithm Masterclass You don't need to be a social media wiz to make your marketing strategy a winner on any platform. You just need a solid strategy—and a dash of inspiration!

“I'm 68. If I can do it, everybody can do it. I'm not the computer queen, but I learned. I'm still learning. But that's the point. Continue to learn, continue to build, continue to birth.” —Vanessa, new entrepreneur on her way to becoming a millionaire Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. Schedule Your  Consultation     ✨ CONNECT WITH MAUREEN:

SIGN UP FOR BRAND VISIBILITY WORKSHOP USING THIS LINK: https://www.startwardconsulting.com/brandvisibilityworkshop In this week's podcast episode, we talk about the simple yet effective marketing strategy pulled straight from my little black book: MSPR! We talk about everything you need to incorporate this time-tested strategy into your own marketing repertoire. 

On May 06, 2023, I'm kicking off a brand new workshop called BRAND VISIBILITY WORKSHOP!  It's a paid 3 hour consulting intensive designed to help you position, market and sell  your products the way I've helped big brands like L'Oreal, Nivea, and Dove, which added tens of millions of millions of dollars to their bottom line  During the workshop, you'll learn:   My insider BRAND-OBSESSION framework learnt from nearly a decade of growing and scaling the big brands. How to become a breakthrough brand,despite the SATURATED market conditions.  How to get to know your customer, so you can tap into their core human desire with product messaging that brings in more CUSTOMERS to your doorstep.  The positioning tool that will allow you to go to market with products that SELL and how to stop wasting time and energy creating products that won't.  It's designed for entrepreneurs who need to start plugging the holes in your “leaky bucket” - a.k.a. stop losing customers - and instead, ramp up repeat sales, recurring revenue, and increase average customer spend with sales strategies that leave you with cash in the bank (and money to reinvest) at the end of every month.  It's so special and so needed right now.  As women CEO's, it's time for us to take the stage.   I hope you'll decide to attend. Register for just $100 here: https://www.startwardconsulting.com/brandvisibilityworkshop

There are so many sabotage patterns and poor choices that can cap your growth. It's not that you don't WANT to do the right thing. You just don't know any different. Today I wanted to share the way real CEO's make decisions about growth. ✨Connect With Kara: https://www.instagram.com/karagaisiecoaching/ ✨WORK WITH US Let's prime your brand for explosive growth and scale: Schedule Your Growth Consultation ✨ CONNECT WITH MAUREEN:

In this week's episode, we talk about how to shake off our obsession with strategy and replace it with something much more energizing and fulfilling. This includes: Avoiding the “prevent defense” mechanism  The role a strategist should play in your business (aka a support, NOT pulling the cart before the horse!) How to incorporate emotional resilience into how we think about our business   And more! There is some good advice out there, but if trying new things is what's needed for your brand's momentum, then being TOO strategic is actually slowing you down! Don't let “playing it safe” become your norm. If you can get out of your own way, then you can actually give your audience a chance to experience your brand's “secret sauce”—every entrepreneur's dream!   ✨WORK WITH US Let's prime your brand for explosive growth and scale: Schedule Your Growth Consultation ✨ CONNECT WITH MAUREEN:

Tune in to this week's podcast episode to learn how mastering the 3Ps leads to falling in love with marketing—aka, the key to getting your brand the revival it deserves! In this week's episode, we talk about how to fall in love with marketing again by following the 3 P's, including: Tapping into your desired narrative Why you NEED to be the face of your brand  How to drop the guilt and fear around selling your product  Identifying the micro moments   ✨ LEARN MORE FROM US Watch Latest Youtube Video ✨ WORK WITH US Let's prime your brand for explosive growth and scale: Schedule Your Growth Consultation ✨  CONNECT WITH MAUREEN:

It's time to hit the gas pedal for your launch, but before we pick up speed, we need to know we're going in the right direction. In this week's episode, we dig into the foundation you need for your most explosive launch yet, including: Shaping who you ARE during your launch period, not just what you do How to introspect on the thought patterns holding you back (like indecisiveness, imposter syndrome, and fear of judgement) How protecting yourself from failure is also protecting yourself from success Embracing vulnerability as your greatest asset The difference between embracing failure and taking the action to fail—and why it matters And more! Product launches are as much about the failures as they are about the successes, and you have to plan on—and even count on—having both.  Ready to take your product-based business to $5K-$10K/month in revenues? Join Product Brand Accelerator and learn The Obsession-Brand Positioning Tool You Absolutely Must Have to Accelerate Sales & Become the #1 Product Choice in a Saturated Market  

Most entrepreneurs don't have a full grasp of their market — or who their buyers are — before they hit the ground running with their marketing strategy. They go to market way too early, expecting results that only a meticulously planned brand can do. A lot of product-based entrepreneurs are fighting the wrong battle. They think it's their mindset or their marketing when really…it's their brand strategy. That's where the Product Brand Accelerator course comes in.  Apply here: www.startwardconsulting.com/accelerator