Email Einstein | Ingenious Ecommerce Email Marketing

5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you're just getting started or already testing AI, you'll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today's GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He's been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.You'll Learn About…How to use AI in marketing effectivelyWhich AI tools are best for different tasksPrompts that actually work (and save you time)Creative ways to use AI for customer researchUsing AI as a thought partner for proposals, campaigns, and important emailsHow AI in marketing automation boosts performanceWays AI can help check your emails for tone and typosResources Mentioned in This EpisodeWIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

4 - Google just dropped major Google Merchant Center updates—are you ready?In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.Joining us is Tanya Chandik, an eCommerce Strategist who's seen firsthand how platforms evolve.Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.Watch the full episode here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

3 - Klaviyo's new pricing is here—are you ready?In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.You'll Learn About How to handle large lists with low engagementKlaviyo's new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn't over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps to protect your performance   All the mentioned resources are here!WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

2 - Ready to boost your eCommerce email marketing? In this episode, we'll walk you through the email flows that drive the highest revenue.Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.Watch the full episode!You'll LearnHow to upgrade your Welcome Flow to increase conversionsHow personalization drives eCommerce email resultsPatagonia's customer connection secretsHow to design Post-Purchase emails like a SaaS brandThe key blocks and sections that make Post-Purchase emails effectiveAbandoned Cart vs. Added to Cart and which one is right for youHow to segment based on cart value to boost salesHow to leverage the Sunset Flow to seize missed opportunitiesHow to create Winback emails that re-engage customersAll mentioned resources are here!https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you'll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we've got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we'll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!Watch the full episode!You'll LearnThe latest news and funny stories from Andriy and ViraThe importance of optimizing emails for AI interpretationHow interactive elements can engage your audience and create a memorable inbox experienceHow AI can automate and enhance your discount strategies, subject line testing, and moreWhy it's crucial to optimize for dark mode in 2025Best practices to make your content inclusive and user-friendlyAll mentioned resources are here! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Exciting news—our podcast is getting a makeover! We're broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes!  Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother's Day. Watch the video showcasing all email design examples here!You'll LearnHow to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother's DayThe differences between marketing Mother's Day in the UK, the US and CanadaEmail campaign ideas for even the least giftable industriesThe secret to conversion beyond discount incentivesAndriy and Vira's top suggestion for optimizing your website this Mother's DayResources Mentioned in This EpisodeHow to Insert a Countdown Timer in an Email #99. How to Use Organic Content as an Opt-in for your eCommerce BusinessWild OneCleancultSephoraShock SurplusEverlaneDoe BeautySol de JaneiroBrilliant EarthIppolitaSteven AlanTuft & NeedleSamsungPostable    Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.Watch the full episode!You'll LearnThe story behind Flowium's brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira's insights on pricing Best advice on validating your brand name Amazon's original name and why Bezos discarded itThe technical advice for choosing a strong brand nameOne thing to consider if you want to go international3 techniques for crafting stand-out brand namesTrademark and why it's crucial to register your brand4 key resources for choosing a brand name + a walkthrough on how to use them  All mentioned resources are here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!Watch the full episode here! You'll LearnAll about the HiTide processHow HiTide collects zero-party dataHiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it worksExamples of automations triggered by taggingThe top reasons consumers unsubscribe from SMSEmail vs. SMS: the key differences in retentionSubscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This EpisodeHiTideWHOOP appMr. Popper's Penguins (Newbery Honor Book)Dumb and Dumber (1994)Mr. Popper's Penguins (2011)Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify BrandsKlaviyo: Marketing Automation for Email Marketing, SMS & CDPInstagram Chat Marketing Made Easy with ManychatGorgias: Customer Service Made Easy for Online StoresSuperBonsai - SuperHuman Alcohol RecoveryHiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per SubscriberNADS Organic Underwear – NadsBottomless - Your Products Always In Stock Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco's data to grow your eCommerce business.Watch the full episode here! You'll LearnHow Disco helps you boost your AOVDisco's pricing model and its advantages to users How Disco helps you navigate competitionThe backstage of Disco's data collection processHow you can leverage Disco to grow your email listResources Mentioned in This Episode  Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

189 - Tune in for this special episode where charity: water's Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.Watch the full in-person episode here! Interview QuestionsWhat is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How do you leverage email marketing to reach potential donors?How do you grow your email list?Do you collect zero-party data?What ESP do you use?What email automations do you use?Do you use a loyalty program? Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he's here to walk you through the inner workings of this exciting venture.Watch the full in-person episode here! You'll LearnThe reason Andriy is doing it now, after 7 years in eCommerceAndriy's top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira's top tips for market research and analysisHow Andriy plans to validate his conceptChoosing the right eCommerce program: what to considerProduct sourcing models and which one Andriy is choosingMacro- or micro-influencers for a new eCommerce businessLegal considerations when starting eCommerce business  Click here to check all the mentioned resources in this episode. Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

187 - If you're thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.Watch the full in-person episode here! You'll LearnThe key spending category in the UKThe role of Amazon for the UK consumersMessenger marketing in the UK: yay or nayOne or multiple email accounts for different countries: which is betterThe role of social media in establishing your brand in the UKWhat you should know about sustainability as an eCommerce brandAnd more!Resources Mentioned in This EpisodeTim HortonsBuy Dr Pepper. Earn Pepper Perks Points.Coca-ColaDoveTesco - Supermarkets | Online Groceries, Clubcard & RecipesProm.uaRSVLTSAmazon.com. Spend less. Smile more.The Sports Edit | Activewear, Yoga and RunningKaveeFlowium InstagramWhatsApp WebTelegramFacebookThe Home DepotIKEA: Fresh home furnishing ideas and affordable furnitureRØDE Microphones | Premium Microphones & Audio EquipmentLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

186 - Dive into the world of St. Patrick's Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.Watch the full video here! Resources Mentioned in This EpisodeSmart Passive Income Podcast with Pat FlynnMacy's Thanksgiving Day Parade 2023Intelligent Change - Tools to Positively Change Your LifeThe Five Minute JournalTwo Blind BrothersPressed JuiceryChubbies ShortsHomageWheelio - The Original WheelioSivanaDeathwish CoffeeDataship - Be Moved By DataHarry'sTrue ClassicNew Office Uniform by TRUE CLASSICBushmills Irish WhiskeyLeave an Apple review & get a Flowium giftHave topics you'd like us to cover in the future? Let us know here: https://flowium.com/whatsapp Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.Resources Mentioned in This EpisodeYouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine's Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastableGmail & Yahoo 2024 Updates / Inactive Google Account PolicySpotify - Web Player: Music for everyoneBaboon To The Moon · Baboon to the MoonLast Crumb | Luxury cookies born in LAMagic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar CerealNeil Patel: Helping You Succeed Through Online Marketing!Sticker Mule | Custom printing that kicks assCan you heatmap emails?Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine's Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.Watch the full episode here! You'll LearnThe low-hanging-fruit strategy you can't afford to pass onCreative Valentine's Day-themed discount strategies What you can do to stand outHow to leverage gamification for better engagementA bonus above-and-beyond strategy to delight your customers And more!Resources Mentioned in This EpisodeValentine's Day Email Marketing: Ideas, Designs, and Strategies for a Lovely CampaignBYLT Basics™ - Premium BasicsBetterBrandCosmos QCheese and Wine TradersPolish Pops - Peel & Press ManicuresLancôme | 11-Piece Beauty Gift Free with Any $125 PurchaseViking Waffles: Protein WafflesHidden Valley® Ranch: Ranch Salad Dressing, ProductsDunkin'® | America's Favorite Coffee, Espresso and DonutsYOLO Bike + BoardMacPaw | Leading software developerMcDonald's: Burgers, Fries & More. Quality Ingredients.Postable: Really Nice Cards Mailed For YouREP Fitness Home Gym Equipment | Bring the Gym HomeWeatherTech: Make An Impact | Bracelets For AfricaWorld Wildlife Fund: WWF - Endangered Species Conservationcharity: water | Help Bring Clean and Safe WaterRSVLTSLeave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.You'll LearnThe most organic strategy to keep your customers coming back for moreUnleash the power of exclusive access: memberships done rightDecoding top brands' retention success: discover and apply their strategies for your brandHow to optimize your subscription program: proven strategies for success   Resources Mentioned in This EpisodeDignitasJoin eCommerce Email Marketing CommunityGymshark Official Store - Shop Gym Clothes & Workout ClothesHARLEY OWNERS GROUP™Amazon PrimeTrue Classic MembershipGorgiasHubSpot | Software, Tools, Resources for Your BusinessFitbit Official Site for Activity Trackers & MoreOura Ring. Smart Ring for Fitness, Stress, Sleep & Health.Nike Run Club: Running CoachStravaMyFitnessPaliRobot®: Robot Vacuums and MopsDyson Vacuum CleanerIKEA: Fresh home furnishing ideas and affordable furnitureSocial Snowball | Affiliate & Referral Platform for DTCAdobe Creative Cloud®Rothy's: Washable Shoes and Bags Made with Recycled MaterialsEarth Breeze Eco Sheets - Eco Friendly Laundry DetergentSustainable Clothing by tentree® | Shop Organic + Plant TreesPrincess Polly USA | Shop Women's Clothing & Fashion OnlineRØDE Microphones | Premium Microphones & Audio EquipmentThe Best Strategy I Ever SawLeave an Apple review & get a Flowium gift Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they're a great engagement and conversion tool, and in this episode, we'll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You'll LearnUnderstanding GIFs: pros, cons, and strategic moves for successful email marketingIncrease clicks: how to craft compelling emails with GIFsGIFs that pass spam filters: Ensure deliverability without losing engagementWeighing the pros and cons of GIFs in email signaturesGIFs demystified: Top resources for impactful and relevant contentAnd more!Resources Mentioned in This EpisodeAsanaAnimated Email: A Brief Guide For Marketers With ExamplesAndriy's LinkedIn#151. How to Boost Your Email CTR by 80% with Data-Driven Personalized AnimationsHow to add a countdown timer to your emailCountdown Timers in Email Marketing Boosting ConversionsWhat is an AMP email?Solo StoveChubbies ShortsStravaAppleCheese and Wine TradersCanvaAdobe PhotoshopGIPHY - Be AnimatedKlaviyo: Marketing Automation for Email Marketing, SMS & CDPActiveCampaign - Email Marketing, Automation, and CRMConvertKit: The creator marketing platformMailchimp: Marketing, Automation & Email PlatformMailTimers: Countdown Timers for EmailMotionMail: Countdown timers for emailCountdownMail: Countdown Timers for EmailMens Wooden Watches by JORDCleverGIFs – Say No To Boring EmailsFeastables - Feast Like A BeastReally Good EmailsEnjoy The WoodAvaline: Best Organic Wine Brand | A New Standard in WineLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.Watch all design examples here!You'll LearnQ1 monthly themes and how to leverage them for strategic campaign planningInnovative approaches to elevate Valentine's Day campaignsThings to keep in mind to help you optimize send times during Q1New angles for crafting New Year's Resolutions campaignsNational and international holidays to include in your campaign calendarHow to craft considerate messaging for Cancer Awareness MonthAnd more!Resources Mentioned in This EpisodeFree Email Marketing CalendarTeaonicProgressive NutracareLulaluFiskarsMyssyMacPawLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.Watch the full episode here! You'll LearnSocial commerce: everything you need to knowHow to leverage AI to help personalize and grow your brandHow NOT to do omnichannel marketingExamples of omnichannel marketing done rightResources Mentioned in This EpisodeNotion: Your connected workspace for wiki, docs & projectsBATCH CBD - CBD Gummies, CBD Oils, CBD TopicalsAlibaba.comTaobaoWeChat - Free messaging and calling appVideowise eCommerce Video PlatformSalesforce: The Customer Company - Salesforce.com USAttentive | Personalized Text Messaging for Innovative BrandsOkendo - Customer Marketing PlatformYotpo | eCommerce Retention Marketing PlatformHubSpot | Software, Tools, Resources for Your BusinessKits.com | Shop High-Quality Glasses, Contacts & EyewearSeasons Olive Oil & VinegarLoyaltyLion | Customer loyalty platform | Loyalty softwareGorgias: Customer Service Made Easy for Online StoresLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll LearnHow to assess your lead generation strategiesYour website's role in conversion optimizationHow to assess your entire customer processWhat assessments to perform on a monthly and weekly basis How to use your customer LTV to plan your growthResources Mentioned in This EpisodeRetention.com Mastery8 email list building strategies to grow your audience even fasterAcquisition vs Retention: The Importance of Customer Lifetime ValueSocial Snowball Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.Have topics you'd like us to cover in the future? Let us know here: https://flowium.com/whatsapp.You'll LearnThe top factor hurting your deliverability and hindering your reachThe must-have flows you can't afford to overlookThe silent threat affecting your campaign tracking numbers The one seemingly insignificant detail that could be stalling your list growthThe top spam-trigger words you should never use in your emailsHow to segment your Abandoned Cart FlowThe difference between Abandoned Cart and Checkout AbandonmentOne simple technique to help boost your deliverabilityHow many fonts you should use in your emailsThings to consider for your emails when you undergo a rebrandHow many segments are too manyHow to format your text for better conversionResources Mentioned in This Episode#176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1YHow to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaignsMust Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients' tests.Watch the full episode here! You'll LearnDiscount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand's CEO in an opt-in formThe secret tool we're testing at Flowium for A/B testingResources Mentioned in This EpisodeEmail Marketing AuditCan you heatmap emails?RSVLTS Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

176 - In this episode, we're diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.You'll LearnA critical December 2023 deliverability update that will affect email deliverability if not addressedThree inbox protection updates announced by Gmail and YahooSPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting providerSpoofing and phishing: the difference and how they will be impacted after the deliverability updates take effectThe changes in unsubscribe buttons and what Klaviyo is going to do about itPotential alterations to custom preference pages you may need to makeResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episodeGoogle + Yahoo's new sender requirements: how to prepare without interrupting your BFCM plansKlaviyoChubbies Shorts - Proper Length Men's Shorts & So Much MoreHow To Improve Your Email Deliverability | New Google UpdateNike. Just Do It.Smart Passive Income with Pat Flynn | Community for EntrepreneursMailchimp: Marketing, Automation & Email PlatformGet a FREE Email Marketing AuditContact us to set up everything for you Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You'll LearnEffective product launch strategiesWhy it's important to understand customer resolutionsHow to capture your customers' attention and generate excitement after the holidaysPopular eCommerce brands that you can learn from Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive salesThe power of loyalty programs and referral programs Resources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesExamples from the Best Brands' Product Launch Email CampaignsLoyalty Program Strategy - QUICK WIN - Reward Points StatementThe New One Minute Manager by Ken BlanchardYour Best Year Ever, Without the Resolutions by Michael HyattSteve Jobs by Walter IsaacsonDr. Squatch: Organic Soap | Natural Soap | Handmade SoapThe Best Product Launch | Email InspirationThe Best Product Launch Email Design | Teaser Email DesignRSVLTSAppleBurrow: The Luxury Couch for Real LifeBEHAVEDEUX | Good-For-You SnacksDisney.com | The official home for all things DisneyBe Useful: Seven Tools for Life by Arnold SchwarzeneggerJIMMY CHOO - Official Online Boutique | Shop Luxury ShoesBYLT Basics™ - Premium BasicsMental Healthcare Clinic Focusing On Your Brain HealthEzra FirestoneLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

174 - Dive into our Last-Minute BFCM Checklist to make sure you're fully ready for the biggest sale of the year!Watch the full episode here! You'll LearnHow to sync your target audience on different platformsKlaviyo's functions to leverage for a smoother shopping experienceOne simple strategy to boost your AOV by 10%Why it's worth investing in an app before BFCMOne seemingly small detail that can sabotage your checkout processThings to consider and tools to leverage to improve your delivery processOne low-hanging-fruit strategy guaranteed to boost your conversionsThe biggest category that gets returned during BFCM and what to do about itResources Mentioned in This EpisodeFree Black Friday/Cyber Monday ChecklistUnlocking Customer Service Success: Lessons from TalentPopTurning Customer Service into a Profit Center: Chat with GorgiasTalentPop12 Strategies to Boost AOV During BFCMTapcart blogMalomoThe Klaviyo BlogH&MLoom: Free screen recorder for Mac and PCProductPinion Increases your Amazon Sales with Testing#138. Maximize Profits By Learning Customer's OpinionsWonderment Proactive CX PlatformLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!Watch the full video here! You'll LearnWhat AOV is and why it's so importantThe factors that influence AOVThe one thing to fix to cut your abandoned cart ratesA time-tested strategy that organically boosts your AOVThe right way to bundle products How to take your subscriptions to the next levelThe difference between bundles and bulk - and what you should choose for your businessHow to leverage your loyalty program to boost your AOVHow to upsell during and after checkoutWhy you should invest in a referral program for your businessResources Mentioned in This Episode12 Strategies to Boost AOV Checklist CartHookRebuyRasaSticker MuleOURA RingArticle Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.You'll LearnAndriy's thoughts on BOGO dealsDifferent ways to organize a BOGO saleAndrea's take on mystery discounts for BFCMThe right way to incorporate Gift Guides into your BFCM emailsTiered discounts and how to use them for BFCMResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesEurovision Song ContestKalush OrchestraRSVLTSShopifyThe Best Strategy I Ever SawChubbies Shorts - Proper Length Men's Shorts & So Much MoreSephora: Makeup, Skincare, Fragrance, Hair & Beauty ProductsClinique | Dermatology Skincare, Makeup, Fragrances & GiftsSticker MuleLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

171 - In this episode, unravel the secrets of compelling brand incentives. Discover a range of tactics, from effective freebie offers to unique loyalty program hacks, designed to captivate your audience.Resources Mentioned in This EpisodeRebuyRSVLTSSephoraViking Waffles: Protein WafflesLiterally The Coolest Book by Levi PlessetLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

170 - In this episode, we'll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now!You'll LearnHow to retain holiday shoppers with the Bounce Back FlowHow to build the Bounce Back and what exact emails to includeVira's pro holiday hacks for the Bounce BackThe exact strategies to incorporate into your holiday strategy  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends. Get ready to learn from the industry's best!You'll LearnHTML vs. text-based emails: Neil reveals his preferenceThe surprising truth behind one-click purchasesNeil's favorite AI tools for email marketingThe one thing to look out for when following trendsNeil's expert insights on personalization in email marketingResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episodeWhat is an AMP email?Design Like a Pro: Top Email Design Trends DecodedThe Home DepotNeil Patel's Digital Marketing Blog Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.You'll LearnHow to use email marketing to create anticipation for the biggest sale of the yearThe 3 crucial automations you should set up from scratch for BFCMVira's go-to content trick to consider for your emails as you approach BFCMWhy you shouldn't rush turning on your BFCM automationsResources Mentioned in This EpisodeFlowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode: https://flowium.com/whatsappRebuy, a personalization tool for eCommerce Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

167 - Join us as our host Vira Sadlak sits down with Flowium's Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.Interview QuestionsWhat are the best practices for prepping deliverability for BFCM?Are dedicated domains important for businesses of all sizes?Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?What is email clipping and how does it affect deliverability?Resources Mentioned in This EpisodeBoost Email Performance with the Sunset Flow (aka Re-engagement Email sequence)#153. The Ultimate Deliverability Q&A: Unlocking the Industry SecretsMy Gmail Message Clipped! and 5 Tips How To Fix It? Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry's inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira's pro tips on taking those flows to the next level during BFCM.Download a FREE Black Friday Cyber Monday Checklist Here! You'll learnwhy Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce successhow these flows contribute to revenue growth and customer retentionVira's pro tips on how she's optimized engagement and conversion rates within those flows with her clientswhy Price-drop flows are essential during BFCM season plus practical examples on how to implement them Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater. Some of the questions we ask:What are some common mistakes businesses make with their email marketing efforts?How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?How can businesses repurpose content from other channels and align it with their email campaigns?Remember, email is not dead; it's all about delivering exceptional content and building meaningful relationships. Tune in to learn more! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

163 - Join our host Vira Sadlak and Gorgias' Rohan Kapoor as they delve into the fascinating world of customer service, like you've never experienced it before.You'll LearnWhat Gorgias is, how it's different from other helpdesks, and  how you can use it to manage all your eCommerce toolsHow to elevate Customer Support to boost engagement, brand loyalty, and salesSmart Customer Support strategies to maximize revenue and minimize costsConverting leads into customers: how to tackle common pitfalls to effectively enhance conversion rates Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing.About today's guestAshkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their customer service and turn customer service into a revenue-generating channel.You'll LearnWhat TalentPop is and how they use live chats to turn customer service into a revenue-driving channelHow to turn seemingly unsustainable wins into lasting customer relationships for long-term successHow to leverage the power of word-of-mouth marketing and ensure it doesn't work against your brand Dedicated vs. Shared Customer Service model, and which one you should choose for your business Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

161 - Join our host Vira Sadlak and Particl's Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies.About today's guestBen Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data.You'll LearnHow to use Particl to research market-product fit?How to use Particl to make faster and more secure decisions using real-time SKU data instead of months of researchHow Chubbies successfully launched new SKUs by switching from shorts to pants through AI-driven data analysisHow demand fluctuates with changes in price and how AI can help address thatHow to use AI to discover valuable price point insights for your products.How to use Ai-driven data to strategizing BFCM discounts Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special.Some of the questions we ask:How do you maximize email marketing using Maverick in Klaviyo? What are some potential use cases for Maverick and what are its limitations?Have you seen improved loyalty campaign performance with Maverick?What are some common AI mistakes in email marketing?What are some future AI trends and the next big thing? Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies. Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for expert tips, insider reveals, and super engaging discussions.You'll LearnHow to leverage AI to understand your target audience betterAI hacks for startups: how to elevate email marketing for 1-person teamsVira's data analysis tricks: master large data sets for impactful campaignsUncover the ultimate customer insights with Irina's AI-guided discovery processAndriy's daily exercise to be on top of his email marketing game Sneaky segmentation: Andriy's secret to outsmarting competitorsAI vs. copywriting: our team's take on common mythsExclusive bonus reveal: announcing our next guest    Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth.You'll LearnJustuno's secret sauce to supercharging KlaviyoHow to engage & convert with personalized popups 101How to master upsells and boost the number of customers with Justuno What ABCDEF tests are and how to perform themJustuno's hacks to skyrocket SMS list signupsSMS opt-ins no-go's: what to knowHow to convert with Spin-to-Win'sInteractive banners & how to use them to promote engagementInterrupt with impact – how to make popups worth it for customersBook a Free Email & SMS List Growth Audit by Justuno & Flowium Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.You'll learnTaking your NPS surveys to the next level: how to make asking for feedback fun and insightfulExploring the boundless possibilities of AMP for your email campaignsOur designer's secret sauce to captivating marketing emailsBring your emails to life: how to master the art of animated gifs... and more! Check all the designs we mentioned here!  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.You'll LearnDiscover how to calculate your AOV like a proUncover the importance of tracking your AOV for business successLeverage AOV to gain customer insights and target the perfect shoppersMaster the art of offering cross-sells and upsells at the right time and placeBoost your AOV and drive sales with strategic promotions. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

154 - Are you struggling to get your email campaigns to land in your customers' inboxes? That's exactly what this episode's guest can help you with! You'll LearnThe one thing you should do to check if your emails are landing in spam The key factors email services consider for email placement When and how to leverage a single opt-in One tiny factor with a massive deliverability impact How Inboxbooster helped Y Combinator get out of the spam folder One common mistake startup eCommerce businesses often make when incorporating email into their marketing How to Improve Email Marketing Deliverability Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein's host Vira Sadlak sit down to discuss all things deliverability.Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira's quick-witted questions that had Bobi share insider knowledge and lots of behind-the-scenes, this is an episode you don't want to miss. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands. You'll learnCritical segments to target for 4th of JulyOne creative way to segment your audience for 4th of July The best way to personalize your 4th of July campaignsImportant considerations around 4th of July segmentation Examples of great 4th of July campaignsA time-tested promotion trick you can't afford to ignoreWhat you need to send in the days leading up to 4th of July  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

151 - Listen to the episode and you'll learn: One of the biggest email marketing challenges today (spoiler: it's neither Open Rate nor deliverability) and what to do about itWhat CleverGIFs is and how it can help transform the way you view email personalizationOne proven way to foster a genuine connection with your email subscribers and boost engagementHow dynamic images work and how you can use them in your campaigns Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo.  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We're joined by 8 of our email marketing strategists who share their personal favorite ways to segment.  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.