Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Plann Website: https://www.plannthat.com/

StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.  After spending over $400 million and testing thousands of ads, we've developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/

Bamboo Ave: https://bambooave.com/Vybe Interior: https://vybeinterior.com/

Rush App: https://www.rush.app/Kiro on Twitter: https://mobile.twitter.com/heykiroKiro on Linked In: https://www.linkedin.com/in/heykiro/

 Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers14:47 How to address negative reviews on the App Store19:09 The opportunities that Deb sees for new app ideas

Optimonk:  https://www.optimonk.com/Eric on Linked In: https://www.linkedin.com/in/ericmelchorEric on Twitter: https://twitter.com/melchor_eric

BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157  0:46 The personal experience that changed Billy's life, and career.10:50 The one channel that has driven much of the growth since Day 114:48 How Billy has tested various channels for acquisition20:31 How Billy identifies, and segments, his audience of customers

SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value12:22 - How to calculate the break even point for advertising campaigns16:40 - Why you should send traffic to a long form sales page (and not a product description page)20:14 - How to evaluate the different growth levers of an ad campaign27:20 - What is working on TikTok right nowLINKS:Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958Reason Agency: https://www.reasonagency.co/

Show Highlights: 1:10: Danavir's philosophy on email06:16 How Danavir builds out post-quiz flows14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarriaLinked In:  https://www.linkedin.com/in/danavirsarria/

Check out Zeenk: Zeenk.comBrian on LinkedIn: https://www.linkedin.com/in/brianeberman/Brian on Twitter: @beberman

HIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash11:35 How to maximize a limited budget and resources to launch PaddleSmash17:21 What the hardest challenges at the early stage are, and how they are addressing them.21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/

HIGHLIGHTS03:07:  Overview of how Strategy Sprints are organized over 90 days12:08 How to accelerate the customer journey from from Awareness To Purchase17:06 How to avoid falling into the weeds as a leader and stay focused on the big pictureNOTES:Learn More About Strategy Sprints: https://www.strategysprints.com/Simon on Linked In: https://at.linkedin.com/in/simonseverino/en

Find Anne Online: https://annezuckerman.com/https://beziwoman.com/ 

HIGHLIGHTS: 02:11 -  How Andrew Scaled To 8 figures as a one-person team08:24 How to do keyword research to identify easy organic traffic opportunities15:11 How to approach omnichannel marketing to improve the customer experience22:03 How to capture customer data from an Amazon purchaseLINKS: Blue Tuskr - https://www.bluetuskr.com/Andrew's Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/ 

Highlights: 04:08 -  The framework to understand your Customer Value Journey12:20 - Why Performance Max is the future of paid marketing22:57 - How Jordan leveraged SMS Marketing for a $109k campaign28:31 - Why Ambassadors are still a huge arbitrage opportunityLINKS: upGrowth Commerce - https://upgrowthcommerce.com/The Kindred Studio - https://shopthekindredstudio.com/Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer 

Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you're looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/

Find Brad on Twitter: https://twitter.com/bhoosThe Outloud Group: https://www.outloudgroup.com/

Sarah Williams website - https://sarahwilliams.tv/Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en

Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/Referral Candy Website: https://www.referralcandy.com/ 

Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/

Links: Blake on TwitterAttentive Mobile Highlights: 04:03 -  3 Fundamentals to building an SMS strategy15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement21:26 - How to use customer data to improve personalization

Learn More About Encircled: https://www.encircled.co/ Check out Kristi's podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2

In 2012, Tyler “Sully” Sullivan found himself fired from his job, with a child on the way. He had a side hustle of building golf clubs, which had some good initial feedback. A former high school golfer, Sully single-handedly build BombTech Golf into over $30 million in ecommerce sales in seven years. His strategy is counterintuitive, yet effective: a lean team with just one other employee, he deliberately takes a hands-off approach and works just a few hours a week. He's achieved the 4 hour work week. In this conversation, he shares his marketing strategy, which focuses on: Email marketing that encourages engagement and conversations, over highly designed visual emails. Putting his story, and personal brand, front and center Carefully measuring and monitoring marketing investment holistically (as opposed to based on specific channels) Sully is a great example of how a narrow focus can achieve scale, especially in a huge niche with big players, like golf equipment. Find Sully on Linked In: https://www.linkedin.com/in/tyler-sully-sullivan/ BombTech Golf: https://www.bombtechgolf.com/ Ecom Growers (Sully's Email Marketing Agency): https://www.ecomgrowers.com/

Show Highlights: 01:50:  A breakdown of Samar's email audit checklist10:30 Why Samar creates visual wireframes along with her email copy16:25 How Samar hooks customers to repeat purchases21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website:  https://samarowais.com/Samar on Twitter 

JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 -  The Founding Story behind JOI08:24 How Hector educates customers about a new product type17:30 How JOI addresses customer objections to price to improve conversion rates22:12 What the segmentation of their marketing looks like24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

Conversation Highlights:  2:02 - How Kurt deconstructs and analyzes stores for growth opportunities08:01 - How savvy copywriting can drastically improve sales11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance21:08 - How to create a customer experience to truly differentiate from other brands27:47 - How NFTs and eCommerce can be used in the future Links:  EthercycleUnofficial Shopify PodcastKurt's Personal WebsiteKurt on Twitter

LINKS: Learn more about VideoWise - https://www.videowise.com/Claudiu on Twitter: ​​ https://twitter.com/claudiuciobaClaudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page16:15-  How to use creative constraints to your advantage18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two frames of a video27:37 - What analytics you need to be aware of with video and ecommerce35:41 - The #1 most actionable thing to remember when using video for marketing

Find Jessica online: Website: https://ecommercebadassery.com/Facebook: https://www.facebook.com/ecommercebadasseryInstagram: https://www.instagram.com/ecommercebadassery/LinkedIn: https://www.linkedin.com/in/jessicatotillo/

SHOW HIGHLIGHTS: 04:52:  Why you need an objective perspective to improve your customer site experience.07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz14:22 Why Jon believes that disconting is not optimization27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon's book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/The Good's Ideas for Promotions that aren't discounts:  https://thegood.com/insights/essential-ecommerce-promotion-guide/Jon on Twitter:  https://twitter.com/jonmacdonald

eCommerce Masterplan 

Highlights: 02:55 -  How to identify the most profitable high-purchase-intent keywords08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns18:18 - How To Introduce Pains and Problems In A short video ad23:58 -  How Jeremy helped a brand overcome the challenge of getting banned on FacebookLinks: Built To Scale: https://builttoscale.co/

Electric Eye websiteChase Clymer on Twitter  Conversation Highlights: 01:54-  The 3 main metrics that Chase focuses on for growth06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant15:15 - The challenges of building a compelling subscription DTC brand17:45 - The content framework for User Generated Content at scale

Lauren's website - http://theloft325.com/Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 -  How to capture attention in the first 3 seconds of an ad06:26 - Lauren explains her creative strategy for phone case brand Peel10:28 - How Feat, an athletic brand, creates differentiation through creative ads18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative22:03 - Tools that Lauren recommends for DIY creative on a budget 

00:37 -  How Yoni identified challenges of scaling growth at an agency13:01 - How to avoid the most common pitfalls of hiring an offshore VA17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 15022:08 - The unit economics of a VA and how it compares to a full time employee27:21 - Why founders need to understand where they spend their time, and how much that time is worth

LINKS:  Hair Craft Co website: https://haircraftco.com/Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 -  How Leo founded Hair Craft Co out of college07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews09:49 - What the customer education process looks like for new customers17:19 -  How Leo and Hair Craft Co are building their brand on channels outside of Amazon21:10 - How Leo leverages data gathered from a Quiz to improve their product

Find Susan Online: Susan's Community, The Social Sales Girls -  https://socialsalesgirls.com/Sock Doggo - https://sockdoggo.com/Susan's Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS:@0:55 -  How Susan started in retail and ecommerce 20 years ago@07:32 - How Susan sourced her products for Sock Doggo@11:59 -  How Sock Doggo segments its customer base@17:27 -  Why Susan considers contribution margin as a critical component to marketing and business success.@25:33 - How Susan proved her proof of concept with a simple site and a strategic partner 

McGaw.ioUTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?05:31 How a customer data platform can add value to your tech stack08:18 How to personalize at scale based on what a customer views14:38 how to set up UTMs to add insights into attribution23:12 How to identify red flags in attribution modeling (and why it can be costly)24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

LINKS: TeelixirDaniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir04:33 The Impact of COVID-19 on Teelixir's growth07:23 What channels have been working for driving brand awareness?08:44 How giveaways are a growth strategy to find the right audience10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir16:29 How Teelixir complements email & SMS Strategy20:40 How Teelixir differentiates from competitive products

Paul on Twitter: @benigeriArchive.ai SHOW HIGHLIGHTS: 01:59  How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive03:17 Why focus on Nano-influencers as opposed to larger influencers06:28 What are the mechanics of an effective influencer campaign?13:14 How H.V.M.N. allocated marketing budget based on channel20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months28:00 How H.V.M.N. used customer data to power its personalization strategy35:04 How Paul approaches customer experience to improve Lifetime Value

Find Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget10:02 How Laurel captures leads & converts 40% of revenue from email11:40 The framework that Laurel follows in her 7 part Welcome flow16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.26:13 How Laurel drives repeat purchases from her post-purchase flow29:05 Why Patagonia is Laurel's most admired brand

HIGHLIGHTS:  0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially04:33 How Manta Sleep is generating brand awareness and traffic06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes09:53 How Mark uses a Quiz Funnel to improve his marketing14:59 A breakdown of the Manta Sleep marketing funnel19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/ 

Find Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 -  A brief overview of how Mergers & Acquisitions work10:06 -  What are the multiples for ecommerce brands today?13:23 -  How do you quantify the value of a brand in an acquisition?24:26 -  What are the main metrics that are reviewed for a valuation?27:57 -  How to minimize risk when going through the acquisition process?32:03 -  What does the short term and long term future look like for ecommerce acquisitions?

Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow:  https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 -  How to balance fast growth and inventory and cash flow management.3:36 -  The key financial metrics you need to be monitoring every day.6:30 -  What do you need to look at to do your financial audit?17:31 -  The tools, and process, to effectively manage your ecommerce finances.20:42 -  What levers are available to pull more profits from your finances?

Highlights: 0:52 -  Instacart and its growing importance in the pandemic8:46 -  Ownership and analysis of customer data12:46 -  How to identify keywords, and opportunities, with Instacart paid search16:16 -  How to get initial traction when a brand launches24:10 -  How to prioritize when resources are limited SpringHill Digital's website

HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy7:16 - On zero-party data vs. first-party data--and why you want both!10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.22:02 - How to effectively use automations of campaigns to drive email revenue23:37 - How Omnisend differentiates from Klaviyo29:01 - iOS 15 and the impact on email marketingReady to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend  - Free 14 Day TrialPrehook's Free 14 Day Trial Case Study: To'ak Chocolate

What's a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay's expertise is so valuable. In this conversation, we cover the various elements of a referral program: • How to double the performance of your existing referral program • 3 sharing features that are essential for every e-commerce store • Positioning your sharing features on your e-commerce website Jay put together a free guide to help identify opportunities with your referral program: Download it for free here: https://www.cloudsponge.com/cartoverflow

HIGHLIGHTS: 4:30 - How Andy defines a great user experience.11:21 -  The framework and requriements for running successful A/B testing19:15 -  The impact of iOS 14.5 on eCommerce conversions27:01 -  How to gather customer insights that can drive better marketing Creatively Disruptive's website

HIGHLGHTS:  1:07 - Why data is like meat (hint: it spoils very fast)5:52 -  How historical data can be fine-tuned for your predictive model13:50 -  The future of personalization and ecommerce shopping experiences23:52 -  What Steen recommends for KPIs to track for ecommerce brands31:10 -  How to balance short term gains with long-term user LINKS:  IIH NordicSteen on Linked In 

Highlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience.12:41 - How Will uses fit finder quizzes to improve the cusotmer experience.17:46 - Different Personalization tactics Will recommends21:22-  To discount, or not? Sites: Will on Twitter Customers Who Click 

Highlights: 4:12 -  Why segmentation is the foundation for success with SMS7:30 -  How to turn a one-way SMS campaign into a two-way conversation10:33 -  SMS as a relationship-building channel vs revenue channel13:03 -  What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS16:10 -  effective strategies to grow an SMS list18:38 -  What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)20:32 -  Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly25:04 -  How brands need to be re-educated on how to use SMS as a marketing channel28:49 -  How Postscript sees, and builds, the future of SMS marketing Links mentioned: Postscript's WebsiteCorinne on TwitterBlumeKinfield

HIGHLIGHTS: 2:10 - 7Days 30 Year History9:16 -  How COVID Impacted 7Days strategy13:03 -  How 7Days Turns a long shelf life into a competitive advantage and differentiator21:34 -  The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart26:34 -  how to track offline advertising efforts to online sales 33:19 -  How 7Days predicts the number of repeat purchases they will receive36:26 - How 7Days creates their marketing strategy & budget Check out 7Days sweet-filled croissants online at the  7Days Website!