Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Follow Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Share on
Copy link to clipboard

Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!

Jeremy Biron, Gen Furukawa


    • Feb 15, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 32m AVG DURATION
    • 95 EPISODES


    Search for episodes from Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared with a specific topic:

    Latest episodes from Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

    From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann

    Play Episode Listen Later Feb 15, 2023 24:01


    Plann Website: https://www.plannthat.com/

    The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff

    Play Episode Listen Later Feb 8, 2023 34:26


    StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.  After spending over $400 million and testing thousands of ads, we've developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/

    Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior

    Play Episode Listen Later Jan 4, 2023 21:33


    Bamboo Ave: https://bambooave.com/Vybe Interior: https://vybeinterior.com/

    How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov

    Play Episode Listen Later Dec 1, 2022 18:26


    Rush App: https://www.rush.app/Kiro on Twitter: https://mobile.twitter.com/heykiroKiro on Linked In: https://www.linkedin.com/in/heykiro/

    How To Grow Your Shopify App, with Deb Mecca

    Play Episode Listen Later Nov 18, 2022 32:46


     Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers14:47 How to address negative reviews on the App Store19:09 The opportunities that Deb sees for new app ideas

    How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk

    Play Episode Listen Later Nov 3, 2022 28:06


    Optimonk:  https://www.optimonk.com/Eric on Linked In: https://www.linkedin.com/in/ericmelchorEric on Twitter: https://twitter.com/melchor_eric

    How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price

    Play Episode Listen Later Oct 26, 2022 24:12


    BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157  0:46 The personal experience that changed Billy's life, and career.10:50 The one channel that has driven much of the growth since Day 114:48 How Billy has tested various channels for acquisition20:31 How Billy identifies, and segments, his audience of customers

    Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry

    Play Episode Listen Later Oct 12, 2022 34:12


    SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value12:22 - How to calculate the break even point for advertising campaigns16:40 - Why you should send traffic to a long form sales page (and not a product description page)20:14 - How to evaluate the different growth levers of an ad campaign27:20 - What is working on TikTok right nowLINKS:Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958Reason Agency: https://www.reasonagency.co/

    Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria

    Play Episode Listen Later Oct 5, 2022 20:39


    Show Highlights: 1:10: Danavir's philosophy on email06:16 How Danavir builds out post-quiz flows14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarriaLinked In:  https://www.linkedin.com/in/danavirsarria/

    How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk

    Play Episode Listen Later Sep 28, 2022 27:02


    Check out Zeenk: Zeenk.comBrian on LinkedIn: https://www.linkedin.com/in/brianeberman/Brian on Twitter: @beberman

    How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport

    Play Episode Listen Later Sep 21, 2022 26:09


    HIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash11:35 How to maximize a limited budget and resources to launch PaddleSmash17:21 What the hardest challenges at the early stage are, and how they are addressing them.21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/

    How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino

    Play Episode Listen Later Sep 7, 2022 24:55


    HIGHLIGHTS03:07:  Overview of how Strategy Sprints are organized over 90 days12:08 How to accelerate the customer journey from from Awareness To Purchase17:06 How to avoid falling into the weeds as a leader and stay focused on the big pictureNOTES:Learn More About Strategy Sprints: https://www.strategysprints.com/Simon on Linked In: https://at.linkedin.com/in/simonseverino/en

    How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman

    Play Episode Listen Later Aug 31, 2022 17:45


    Find Anne Online: https://annezuckerman.com/https://beziwoman.com/ 

    How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team

    Play Episode Listen Later Aug 24, 2022 31:40


    HIGHLIGHTS: 02:11 -  How Andrew Scaled To 8 figures as a one-person team08:24 How to do keyword research to identify easy organic traffic opportunities15:11 How to approach omnichannel marketing to improve the customer experience22:03 How to capture customer data from an Amazon purchaseLINKS: Blue Tuskr - https://www.bluetuskr.com/Andrew's Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/ 

    The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot

    Play Episode Listen Later Aug 3, 2022 31:01


    Highlights: 04:08 -  The framework to understand your Customer Value Journey12:20 - Why Performance Max is the future of paid marketing22:57 - How Jordan leveraged SMS Marketing for a $109k campaign28:31 - Why Ambassadors are still a huge arbitrage opportunityLINKS: upGrowth Commerce - https://upgrowthcommerce.com/The Kindred Studio - https://shopthekindredstudio.com/Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer 

    How To Create ROI-Driven Email Marketing That Grows eCommerce Brands

    Play Episode Listen Later Jul 8, 2022 37:42


    Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you're looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/

    How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos

    Play Episode Listen Later Mar 9, 2022 40:34


    Find Brad on Twitter: https://twitter.com/bhoosThe Outloud Group: https://www.outloudgroup.com/

    How To Launch Shoppable Live Streams that Convert, with Sarah Williams

    Play Episode Listen Later Feb 17, 2022 27:51


    Sarah Williams website - https://sarahwilliams.tv/Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en

    How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera

    Play Episode Listen Later Feb 9, 2022 27:45


    Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/Referral Candy Website: https://www.referralcandy.com/ 

    How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus

    Play Episode Listen Later Feb 2, 2022 31:02


    Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/

    How To Get 20% of All Revenue from SMS Marketing - with Attentive's Blake Imperl

    Play Episode Listen Later Jan 24, 2022 30:59


    Links: Blake on TwitterAttentive Mobile Highlights: 04:03 -  3 Fundamentals to building an SMS strategy15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement21:26 - How to use customer data to improve personalization

    The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer

    Play Episode Listen Later Jan 12, 2022 33:22


    Learn More About Encircled: https://www.encircled.co/ Check out Kristi's podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2

    The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan

    Play Episode Listen Later Jan 5, 2022 40:27


    In 2012, Tyler “Sully” Sullivan found himself fired from his job, with a child on the way. He had a side hustle of building golf clubs, which had some good initial feedback. A former high school golfer, Sully single-handedly build BombTech Golf into over $30 million in ecommerce sales in seven years. His strategy is counterintuitive, yet effective: a lean team with just one other employee, he deliberately takes a hands-off approach and works just a few hours a week. He's achieved the 4 hour work week. In this conversation, he shares his marketing strategy, which focuses on: Email marketing that encourages engagement and conversations, over highly designed visual emails. Putting his story, and personal brand, front and center Carefully measuring and monitoring marketing investment holistically (as opposed to based on specific channels) Sully is a great example of how a narrow focus can achieve scale, especially in a huge niche with big players, like golf equipment. Find Sully on Linked In: https://www.linkedin.com/in/tyler-sully-sullivan/ BombTech Golf: https://www.bombtechgolf.com/ Ecom Growers (Sully's Email Marketing Agency): https://www.ecomgrowers.com/

    The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais

    Play Episode Listen Later Dec 15, 2021 28:02


    Show Highlights: 01:50:  A breakdown of Samar's email audit checklist10:30 Why Samar creates visual wireframes along with her email copy16:25 How Samar hooks customers to repeat purchases21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website:  https://samarowais.com/Samar on Twitter 

    How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

    Play Episode Listen Later Dec 8, 2021 31:15


    JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 -  The Founding Story behind JOI08:24 How Hector educates customers about a new product type17:30 How JOI addresses customer objections to price to improve conversion rates22:12 What the segmentation of their marketing looks like24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

    How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster

    Play Episode Listen Later Dec 1, 2021 37:24


    Conversation Highlights:  2:02 - How Kurt deconstructs and analyzes stores for growth opportunities08:01 - How savvy copywriting can drastically improve sales11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance21:08 - How to create a customer experience to truly differentiate from other brands27:47 - How NFTs and eCommerce can be used in the future Links:  EthercycleUnofficial Shopify PodcastKurt's Personal WebsiteKurt on Twitter

    How To Sell More With Video Shopping, with Claudiu Cioba

    Play Episode Listen Later Nov 11, 2021 38:06


    LINKS: Learn more about VideoWise - https://www.videowise.com/Claudiu on Twitter: ​​ https://twitter.com/claudiuciobaClaudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page16:15-  How to use creative constraints to your advantage18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two frames of a video27:37 - What analytics you need to be aware of with video and ecommerce35:41 - The #1 most actionable thing to remember when using video for marketing

    Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster

    Play Episode Listen Later Nov 3, 2021 40:53


    Find Jessica online: Website: https://ecommercebadassery.com/Facebook: https://www.facebook.com/ecommercebadasseryInstagram: https://www.instagram.com/ecommercebadassery/LinkedIn: https://www.linkedin.com/in/jessicatotillo/

    Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

    Play Episode Listen Later Oct 27, 2021 42:29


    SHOW HIGHLIGHTS: 04:52:  Why you need an objective perspective to improve your customer site experience.07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz14:22 Why Jon believes that disconting is not optimization27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon's book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/The Good's Ideas for Promotions that aren't discounts:  https://thegood.com/insights/essential-ecommerce-promotion-guide/Jon on Twitter:  https://twitter.com/jonmacdonald

    How To Create A Bulletproof Marketing Strategy, with Chloe Thomas

    Play Episode Listen Later Oct 20, 2021 28:52


    eCommerce Masterplan 

    How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie

    Play Episode Listen Later Oct 13, 2021 35:25


    Highlights: 02:55 -  How to identify the most profitable high-purchase-intent keywords08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns18:18 - How To Introduce Pains and Problems In A short video ad23:58 -  How Jeremy helped a brand overcome the challenge of getting banned on FacebookLinks: Built To Scale: https://builttoscale.co/

    What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye

    Play Episode Listen Later Oct 6, 2021 26:16


    Electric Eye websiteChase Clymer on Twitter  Conversation Highlights: 01:54-  The 3 main metrics that Chase focuses on for growth06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant15:15 - The challenges of building a compelling subscription DTC brand17:45 - The content framework for User Generated Content at scale

    The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz

    Play Episode Listen Later Sep 29, 2021 25:48


    Lauren's website - http://theloft325.com/Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 -  How to capture attention in the first 3 seconds of an ad06:26 - Lauren explains her creative strategy for phone case brand Peel10:28 - How Feat, an athletic brand, creates differentiation through creative ads18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative22:03 - Tools that Lauren recommends for DIY creative on a budget 

    How To Scale Your Team With a Team (at 7x Less than What You'd Normally Pay) with Yoni Kozminski

    Play Episode Listen Later Sep 27, 2021 34:07


    00:37 -  How Yoni identified challenges of scaling growth at an agency13:01 - How to avoid the most common pitfalls of hiring an offshore VA17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 15022:08 - The unit economics of a VA and how it compares to a full time employee27:21 - Why founders need to understand where they spend their time, and how much that time is worth

    How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III

    Play Episode Listen Later Sep 22, 2021 29:20


    LINKS:  Hair Craft Co website: https://haircraftco.com/Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 -  How Leo founded Hair Craft Co out of college07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews09:49 - What the customer education process looks like for new customers17:19 -  How Leo and Hair Craft Co are building their brand on channels outside of Amazon21:10 - How Leo leverages data gathered from a Quiz to improve their product

    THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY

    Play Episode Listen Later Sep 15, 2021 32:43


    Find Susan Online: Susan's Community, The Social Sales Girls -  https://socialsalesgirls.com/Sock Doggo - https://sockdoggo.com/Susan's Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS:@0:55 -  How Susan started in retail and ecommerce 20 years ago@07:32 - How Susan sourced her products for Sock Doggo@11:59 -  How Sock Doggo segments its customer base@17:27 -  Why Susan considers contribution margin as a critical component to marketing and business success.@25:33 - How Susan proved her proof of concept with a simple site and a strategic partner 

    How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

    Play Episode Listen Later Sep 8, 2021 29:45


    McGaw.ioUTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?05:31 How a customer data platform can add value to your tech stack08:18 How to personalize at scale based on what a customer views14:38 how to set up UTMs to add insights into attribution23:12 How to identify red flags in attribution modeling (and why it can be costly)24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack

    How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir

    Play Episode Listen Later Sep 1, 2021 23:47


    LINKS: TeelixirDaniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir04:33 The Impact of COVID-19 on Teelixir's growth07:23 What channels have been working for driving brand awareness?08:44 How giveaways are a growth strategy to find the right audience10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir16:29 How Teelixir complements email & SMS Strategy20:40 How Teelixir differentiates from competitive products

    The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

    Play Episode Listen Later Aug 18, 2021 39:13


    Paul on Twitter: @benigeriArchive.ai SHOW HIGHLIGHTS: 01:59  How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive03:17 Why focus on Nano-influencers as opposed to larger influencers06:28 What are the mechanics of an effective influencer campaign?13:14 How H.V.M.N. allocated marketing budget based on channel20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months28:00 How H.V.M.N. used customer data to power its personalization strategy35:04 How Paul approaches customer experience to improve Lifetime Value

    How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson

    Play Episode Listen Later Aug 11, 2021 32:30


    Find Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget10:02 How Laurel captures leads & converts 40% of revenue from email11:40 The framework that Laurel follows in her 7 part Welcome flow16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.26:13 How Laurel drives repeat purchases from her post-purchase flow29:05 Why Patagonia is Laurel's most admired brand

    Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep

    Play Episode Listen Later Aug 4, 2021 27:47


    HIGHLIGHTS:  0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially04:33 How Manta Sleep is generating brand awareness and traffic06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes09:53 How Mark uses a Quiz Funnel to improve his marketing14:59 A breakdown of the Manta Sleep marketing funnel19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/ 

    How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors

    Play Episode Listen Later Jul 28, 2021 39:35


    Find Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 -  A brief overview of how Mergers & Acquisitions work10:06 -  What are the multiples for ecommerce brands today?13:23 -  How do you quantify the value of a brand in an acquisition?24:26 -  What are the main metrics that are reviewed for a valuation?27:57 -  How to minimize risk when going through the acquisition process?32:03 -  What does the short term and long term future look like for ecommerce acquisitions?

    What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake

    Play Episode Listen Later Jul 21, 2021 31:21


    Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow:  https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 -  How to balance fast growth and inventory and cash flow management.3:36 -  The key financial metrics you need to be monitoring every day.6:30 -  What do you need to look at to do your financial audit?17:31 -  The tools, and process, to effectively manage your ecommerce finances.20:42 -  What levers are available to pull more profits from your finances?

    How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez

    Play Episode Listen Later Jul 14, 2021 32:47


    Highlights: 0:52 -  Instacart and its growing importance in the pandemic8:46 -  Ownership and analysis of customer data12:46 -  How to identify keywords, and opportunities, with Instacart paid search16:16 -  How to get initial traction when a brand launches24:10 -  How to prioritize when resources are limited SpringHill Digital's website

    eCommerce Personalization: How Prehook x Omnisend's Integration Can Drive Revenue & Loyalty

    Play Episode Listen Later Jul 12, 2021 37:46


    HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy7:16 - On zero-party data vs. first-party data--and why you want both!10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.22:02 - How to effectively use automations of campaigns to drive email revenue23:37 - How Omnisend differentiates from Klaviyo29:01 - iOS 15 and the impact on email marketingReady to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend  - Free 14 Day TrialPrehook's Free 14 Day Trial Case Study: To'ak Chocolate

    How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb

    Play Episode Listen Later Jul 7, 2021 36:23


    What's a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay's expertise is so valuable. In this conversation, we cover the various elements of a referral program: • How to double the performance of your existing referral program • 3 sharing features that are essential for every e-commerce store • Positioning your sharing features on your e-commerce website Jay put together a free guide to help identify opportunities with your referral program: Download it for free here: https://www.cloudsponge.com/cartoverflow

    The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley

    Play Episode Listen Later Jun 30, 2021 38:58


    HIGHLIGHTS: 4:30 - How Andy defines a great user experience.11:21 -  The framework and requriements for running successful A/B testing19:15 -  The impact of iOS 14.5 on eCommerce conversions27:01 -  How to gather customer insights that can drive better marketing Creatively Disruptive's website

    How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen

    Play Episode Listen Later Jun 23, 2021 38:14


    HIGHLGHTS:  1:07 - Why data is like meat (hint: it spoils very fast)5:52 -  How historical data can be fine-tuned for your predictive model13:50 -  The future of personalization and ecommerce shopping experiences23:52 -  What Steen recommends for KPIs to track for ecommerce brands31:10 -  How to balance short term gains with long-term user LINKS:  IIH NordicSteen on Linked In 

    Customers Over Clicks - How To Create Customer Value, with Will Laurenson

    Play Episode Listen Later Jun 18, 2021 28:50


    Highlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience.12:41 - How Will uses fit finder quizzes to improve the cusotmer experience.17:46 - Different Personalization tactics Will recommends21:22-  To discount, or not? Sites: Will on Twitter Customers Who Click 

    How Postscript Is Building The Future of SMS Marketing, with Corinne Watson

    Play Episode Listen Later Jun 16, 2021 31:51


    Highlights: 4:12 -  Why segmentation is the foundation for success with SMS7:30 -  How to turn a one-way SMS campaign into a two-way conversation10:33 -  SMS as a relationship-building channel vs revenue channel13:03 -  What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS16:10 -  effective strategies to grow an SMS list18:38 -  What a customer's purchase process may look like in the next few years (hint: far more streamlined than it is today)20:32 -  Why skincare brand Blume succeeds with SMS -- they surprise and delight their customers with gift cards randomly25:04 -  How brands need to be re-educated on how to use SMS as a marketing channel28:49 -  How Postscript sees, and builds, the future of SMS marketing Links mentioned: Postscript's WebsiteCorinne on TwitterBlumeKinfield

    $1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy

    Play Episode Listen Later Jun 9, 2021 51:03


    HIGHLIGHTS: 2:10 - 7Days 30 Year History9:16 -  How COVID Impacted 7Days strategy13:03 -  How 7Days Turns a long shelf life into a competitive advantage and differentiator21:34 -  The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart26:34 -  how to track offline advertising efforts to online sales 33:19 -  How 7Days predicts the number of repeat purchases they will receive36:26 - How 7Days creates their marketing strategy & budget Check out 7Days sweet-filled croissants online at the  7Days Website! 

    Claim Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel