Podcasts about stand out marketing

Send us a textHave you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels!Well, I am taking it back to a time when creativity and marketing went hand in hand.How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.In this episode, you'll learn:What guerrilla marketing actually is (and what it's not)Why unconventional marketing tactics can still make a huge impactReal examples of guerrilla marketing, including campaign collaborations and creative giveawaysHow to approach these ideas in a way that aligns with your business and audienceSimple ways to scale ideas for different budgets and brand personalitiesDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I sit down with business growth strategist Madison Paige to dive into the seven different types of content marketing and how to best experiment with them, so you can be true to yourself, stand out in the market, reach your target audience, and build your brand! What You'll Discover In This Episode: ✔ How To Know Which Ones Will Work Best For You ✔ Ways To Determine A No-For-You Vs. A New-For-You ✔ Why All Your Content Is Not Meant To Grow, Nurture, AND Sell ✔ What To Do When Your Archetype Doesn't Align With Your Audience's Preferences ✔ How Many Launches To Do Each Year ✔ Why Diversity Is Your Friend & Long-Form Content Is Not Your Enemy ✔ The 4 Different Types of Buyers Plus Strategies To Reach Them ✔ So Much More! To access resources and links from this episode, click on https://AmberDeLaGarza.com/355   P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level!  And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences! This is the final episode in the 2024 Black History Month mini series. In this episode we discuss: Setting the ambition for a DEI in NI event Celebrating small wins SaaS marketing for a start up Positioning the right message to the right customer Talking to customers Not copying your competitors Similarities between running a B2C fashion brand and marketing a B2B SaaS brand A full transcript and show notes can be found on the ep homepage.

In this episode you will learn: The pitfalls of diving into marketing tactics without a solid strategy. How Targeting and niching down can drastically simplify and enhance your marketing efforts. How to avoid wasting time and resources on ineffective practices. Tune in to pick up these valuable insights that can help you navigate the complexities of marketing for MSPs! Connect with Tim Fitzpatrick on LinkedIn by clicking here – https://www.linkedin.com/in/timpfitzpatrick/ Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.  We look forward to catching up with you on the next one. Stay tuned!  

In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects.Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in simplifying B2B brand marketing strategies for growth. Stacey discusses overcoming common marketing challenges, such as lack of cohesiveness, the search for a silver bullet, and shiny object syndrome by achieving alignment within organizations. She emphasizes the importance of understanding customer needs, aligning internal messaging, and creating a unified go-to-market strategy. Stacey also introduces her co-authored books, 'Valueology' and 'Stand Out Marketing,' which focus on building effective value propositions and differentiating brands in the marketplace. Additionally, she mentions her ebook aimed at CEOs, highlighting the A3 model for marketing alignment, accountability, and acceleration. Throughout the episode, Stacey provides insights on the importance of internal alignment, the power of a consistent message, and the strategies for overcoming internal biases and diverse perspectives to successfully market and grow a business.The Confident Marketer ScorecardGet Stacey's Books Valueology and Stand Out Marketing01:46 Unveiling Stacey's Books: A Deep Dive into Marketing Excellence04:13 The Art of Marketing Alignment: Stacey's Success Story05:16 The Challenge of Achieving Alignment in Marketing06:07 The Process and Impact of Aligning Marketing Messages09:28 The Importance of Internal Alignment and Training17:07 Understanding and Overcoming the Challenges of Marketing Alignment21:53 Leveraging Assessments to Identify Marketing Strengths and Gaps23:23 Closing Thoughts and ResourcesVisit the Remarkable Marketing Website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube

This week's episode features Jannette Anderson, a strategic planning, sales, and marketing expert with over 40 years of experience. Join us as we dive deep into the essence of marketing and personal growth, exploring the critical importance of understanding your 'why.'Episode Highlights:Jannette Anderson - The Expansionist: Learn more about Jannette's extensive experience and her unique approach as a contrarian in the business world. With her extensive background, ranging from a press operator to VP of Professional Services, Jannette shares her passion for helping businesses and individuals grow.The Significance of 'Why': Jannette discusses why knowing your 'why' is crucial in business and marketing. It's not just about your purpose or mission; it's about the thread that weaves through your life, influencing your decisions and motivations.Creating Impactful Content: The discussion delves into the importance of producing content in today's saturated digital world. Jannette offers her insights on how to create content that genuinely engages and converts leads into engaged leads.Lead Magnets and Their Importance: Every entrepreneur needs a lead magnet, but what kind should it be? Jannette talks about the types of lead magnets that are most effective in capturing and maintaining the interest of your potential clients.Understanding Your Audience: An essential aspect of marketing is knowing your audience's needs and meeting them where they are. Jannette emphasizes the importance of addressing the audience's current problems and pain points rather than overcomplicating your message.The Biggest Marketing Lesson: In a candid moment, Jannette shares her biggest marketing lesson learned, emphasizing the willingness to make mistakes and the importance of testing and adapting your strategies.This episode is packed with invaluable advice for entrepreneurs and business owners. Tune in to gain insights that could transform your approach to marketing and help you understand the profound impact of your 'why.' Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Episode 68-Creating Our Next Big Character Published 01 March 2023 Hosts: Keoni Hutton, John Schelt, & Leslie Reed We're back to planning for our 2023 Haunt Season and are working on a new character.  Listen in and see what goes into creating each of our characters. This episode is sponsored by Stand Out Marketing and we welcome Stephen Szortyka to tell us about all the services they can offer your haunt. Resources mentioned during this episode: Stand Out Marketing: www.standoutad.com Stand Out Marketing on Facebook: https://www.facebook.com/standoutad Stand Out Marketing on Instagram: https://www.instagram.com/standoutad/ Haunting U can be found at www.hauntingu.com. Sanguine Creek Estates: www.scehaunt.com Chamber of Haunters Website: https://chamberofhaunters.com/ Sound Effects: Music: Dance of Death http://www.purple-planet.com/ Thunder: Recorded by Mark DiAngelo Uploaded: 07.29.11 http://soundbible.com/1913-Thunder-... License: Creative Commons Attribution 3.0 Modifications: Inserted over Dance of Death Music Evil Laughter: Recorded by Himan Uploaded: 03.13.13 License: Public Domain  http://soundbible.com/2054-Evil-Lau... We couldn't continue to bring you awesome content without the support of our sponsors, particularly our Premium sponsors, the Chamber of Haunters and Fear Expo.  Learn more here: www.chamberofhaunters.com https://fearexpolive.com/ Haunting U is a production of Rocky Mountain Home Haunters LLC published under the Creative Commons Attribution 3.0 license. All rights reserved

We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn't necessarily mean the C-level folks in your business are going to understand and approve what we want to do. Some of us talk to the C-level. Some of us are at the C-level in our organizations. But the hard truth of the matter for marketers, even the CMO, is that those of us in the weeds of building marketing strategies and executions are seldom understood or even trusted by the CEO, COO, CFO and other executives in charge. That makes it harder to do our job. So we need to market internally to the C-Suite. And that means we have to market ourselves. Stacey Danheiser knows all about marketing internally to the C-Suite. She is the author of the books Stand Out Marketing and Value-Ology. She's also the CEO of Shake Marketing, which works with C-Suite executives at B2B brands help help them understand marketing and growth. She took some time to sit down with me recently to talk about what the C-Suite's perception of Influence and Influence marketing was, how we can better market ourselves to them and what the future may hold for us and our work.  Some executive level smarts coming up from Stacey on the show today. Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It's an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. Try its generative AI application, Vibe Check, with a two-week free trial at cipio.ai/vibecheck, and generate a library of social captions in minutes you can use right away. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pam Didner: Hi, welcome to another episode of B2B Marketing and More. Yay! Today I actually have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and also a host for Soar Marketing Society, which is a community on Mighty Network. So if you are interested in joining, check that out. She has worked with many companies, at the same time, being in the CMO positions. Now, she is a mentor and also created many marketing training programs for B2B Marketers. So Stacey, welcome.   Stacey Danheiser: Hi. I'm so happy to be here. Thanks for having me.   Pam Didner: Yay! So I have a couple of questions for you.   Stacey Danheiser: Sure.   Pam Didner: I know that in your program, you are talking about the skill sets that's needed for B2B marketers, and I work with many B2B marketers and me included, for a long period of time, we tend to focus on hard skill sets, like search engine marketing, email marketing, event marketing, yet soft skill sets are so important. So what is the number one soft skills, from your perspective, that marketers should possess?   Stacey Danheiser: Yes. Well, we're gonna go into competencies a little bit more, but from a skill perspective, absolutely, I would say marketers are expected to be amazing communicators and very high creativity. In fact, creativity happens to be, I think the number one in-demand skill year after year, and so marketers that are only focusing on the hard skills aren't necessarily taking the time to become creative, which is really what the business needs marketers to be.   Pam Didner: You know, that's actually very interesting. Before you answered the question, you mentioned about competencies, and from my perspective, competencies and skill sets are very similar. Do you actually have a different definitions for that?   Stacey Danheiser: We like to talk about skills as what you need to do to be successful in your job.   Pam Didner: Okay.   Stacey Danheiser: So if you're a social media manager, then you obviously need to know how to use social media. You need to know about content creation, right? You might need to know about how to create ads. That's kind of what you need to do. Competencies on other hand, are more about the behaviors and how you do your job. So how do you show up as a social media manager? It's the things that aren't often talked about and you might not necessarily see them in a job description as to what it will take to be a successful person in that role.   Pam Didner: When you were talking about it, the only thing I can think of is like the softer skill set.   Stacey Danheiser: Exactly. It's maybe what we would traditionally call a softer skill set, but it's also leadership.   Pam Didner: Yeah.   Stacey Danheiser: It's what somebody is looking for to promote. If you have two marketers and they're both really great at SEO, that's the skill, which one do you promote? Do you promote... And if they have equal skill sets in that area, you end up promoting the one that is showing leadership capabilities and competencies beyond just the skills that they need to be successful in the job. I wanna take a step back maybe, and introduce you to the framework, 'cause we did a bunch of research on well, what are these competencies that today's modern marketers should have to be successful in their role? And so it all started a couple of years ago, when we did research, we started noticing a trend that... If you looked at the websites and Twitter feeds and LinkedIn feeds of companies that are operating in a similar industry, they all started to sound the same. Everybody was pretty much copying and pasting each other. And so we wanted to know why was this happening? And you could go into... This is, I think, where the creativity piece evolves from, right? Because companies wanna stand out, they want to feel like they're doing something different or bringing something different to the world. But we were really interested in why this is happening from a marketing perspective, and what we found is that it's not because marketers didn't know what to do, it's because there was a skill set gap or a competency gap happening within the marketing function.   Stacey Danheiser: So people were getting into these roles, had high demands to get something out there fast. Well, what's the fastest way to do it? You go and you look at what your competitors are doing. You scrape their story from their website and then you put it onto your own, changing some of the words and making it sound slightly different. And so what emerged from that research was a set of competencies that we call the VALUE framework, because it's an acronym that spells value.   Pam Didner: What are these five?   Stacey Danheiser: Yes, so the first one is visionary, which is the ability to look ahead, to use your imagination, to have your pulse connected to what's happening in the market, and not only your industry, but your customer's industry, so that you can see ahead and build strategies. The second one is A for activator, which is the ability, not only to get things done, which marketers traditionally rate themselves very high on, but also the ability to collaborate and get buy-in and say no to ideas that may not work for the business. The third one is L for learner, which is not only just staying in touch with your own career path and the upskilling and reskilling required to just be a marketer, but also what are you doing to learn about your competitors, your market, your customers, and even your business and your company products and your company priorities. The fourth one was U for usefulness, and this is really the ability to connect the dots from, on one side of the bridge, what the customer cares about and values, to the other side of the bridge, which is what your company sells. How are you leading your customers over that bridge, and you really can't be useful to customers if you don't understand both sides of that equation. And then finally, the E is for evaluator, which is the data analytics side and the ability to objectively look at your marketing activity, look at what's happening and to be able to analyze it and make decisions based on that, and this one requires a little bit of political savviness as well, because as we know as marketers, there's a lot of opinions that are being thrown around internally and pet-projects that come up from the CEO or the head of product, and so this is really being objective and being able to analyze the data and make sense of it so that you can use it to make decisions.   Pam Didner: Got it! Those are, I would say, a lot of competencies or the skill set that people need to possess, and it's a journey. It's a multi-years type of effort. Obviously, you have written a book, talk about it. For these five different competencies, is there one more important than the others? Or is there any way to learn the competencies at once?   Stacey Danheiser: Yes. Yeah, that's a great question. So the book is called Stand-Out Marketing, and we are just in the process of launching a self-assessment tool so that somebody could go on and figure out where do they have the biggest gaps across the five. I've done the polls for other audiences, and typically, the one that seems to be rated the lowest as of now, kind of trending amongst marketers... What do you think it is?   Pam Didner: Vision?   Stacey Danheiser: Yeah, it's visionary.   Pam Didner: Either vision or evaluating?   Stacey Danheiser: Yep. Yeah, if you think back to a few years, there's been this push for data-driven marketing, data-driven marketing, data-driven marketing, so I think you're starting to see more people sort of comfortable in that role of thinking ahead about what data do I need to collect.   Pam Didner: That makes a lot of sense. I like that. Yup.   Stacey Danheiser: But what... I think the gap is around sort of this visionary piece, and this is really... If you look at the CMO tenure and the turnover in the marketing position and the frustration with the CEOs, it's that marketers aren't really tapped into business priorities and able to connect to suggesting marketing activity that aligns to the business, and so this requires a lot of strategic thinking and permission to give yourself time to think strategically, versus what I think a lot of companies tend to do is, "Yeah, yeah, yeah, I know that there's a bunch of steps in foundation that we have to build, but let's just go execute, and let's put something out there and let's see how it does." And what ends up happening with that kind of approach is that sure, you get results, but you're kind of sporadic about collecting that information, versus being intentful and purposeful about where you wanna focus. So to answer your question, we have a self-assessment tool that we're building that will help somebody identify those. The second piece of that, like which one is the most important, really depends on the organization. So...   Pam Didner: I like that answer. Yeah.   Stacey Danheiser: It does because there's different stages of companies, there's different sizes of marketing teams. And I would take a holistic approach to it. When I work with organizations, kind of looking at the skill sets on the team, if you have a strong team of activators and you have nobody doing the evaluation and nobody doing the visionary piece, well then that's the gap, and that's what you should be focused on, is filling that gap.   Pam Didner: True. True.   Stacey Danheiser: Whether you're upscaling somebody or potentially bringing on a new hire in that area, that's kind of how the prioritization would work, and so these can all be learned. It can.   Pam Didner: Yeah.   Stacey Danheiser: Each chapter has an explanation of what the competency is. There's some exercises and self-assessment that you can do to figure out how you would score yourself, and then there's suggestions and ways to get better for each of those areas as well.   Pam Didner: So Stacey, I love your answer and I want to do a quick summary actually, for my audience very quickly. Granted I ask a very specific question. I say, "Hey, these are the five skill set. Which one should we go first?" And Stacey basically said, determining down your gap, and there's assessment that you can do. And then you can determine with your individual assessment where maybe you fell a little short or maybe the area you have the biggest strength. From my perspective, there are two ways to work on this. You can work on to improve the areas that you need improvement, or you can even continue to work on your strength and make your strengths shine. But doing assessment, I think, is very, very important. So your answer is wonderful. Doing assessment and actually using your assessment to determine the gap and what you want to do next. With that being said Stacey, is there any specific link that people can actually do that assessment? Is that assessment free at this time?   Stacey Danheiser: It is not ready. However, you can go sign up. There's a... Can I share a link?   Pam Didner: I will add that into the show description and as a part of my podcast and also the video.   Stacey Danheiser: Yep, great.   Pam Didner: Fantastic. So with that being said, I actually have a couple more questions. You mentioned about strategic thinking. I'm using myself as an example. I was a CPA and I was incredibly operations-driven. And strategic thinking was never my Forte, ever. For 10, 15 years of my career, I'm always incredibly focused on how. When I took on a strategic type of role to create a global marketing plan for an enterprise, I remember I struggled tremendously the first two years. [laughter] I have colleagues like came to me and said, "This is a bunch of tactics. It's not strategic enough, and I was like, "What does that even mean, to be strategic?" And took me a long time to actually understand that. You brought a very good point in terms of for marketers to understand the business imperative and also the business goals of a company, and that's how I start when I started thinking strategically, is understand the business goal, the revenue goal, what are the sales people trying to do, what are some of the key things we want to accomplish? And then understand it, internalize it, then take that and try to incorporate it as a part of my marketing strategy. That's how I see as a strategic thinking. What is your thought on that? Can you provide additional insight?   Stacey Danheiser: Yeah. I love that. That really is strategic, is knowing why you're doing something. So I spent 14 years in corporate marketing working for five different Fortune 500 companies so...   Pam Didner: We can talk about that (laughs).   Stacey Danheiser: Yeah.   Pam Didner: Both of us have been in the corporate world for a long time.   Stacey Danheiser: For a long time. So I have, yes, a lot of stories about the marketing planning process, but what I've found, and this is still happening pretty prevalently, is that depending on the marketer and how strategic they are, a lot of people start with how, right? "Here's what I need you to do. I need you to go build a website." "Okay, how are we gonna do it?"   Pam Didner: "We need to do an event." [laughs]   Stacey Danheiser: "We need to do an event." "Okay, great. How do we get started? And let's go build out the tactics." But it's stopping yourself before you jump to that level and asking the question why. Why are we doing this? What do we seriously want to achieve? And how do we know if we've achieved it? What does success look like for this program? So I think a lot of companies, and especially back in my day in corporate, we did a lot of events, because we had always done events. Of course, we're gonna show up at this trade show because that's just what you do. But...   Pam Didner: And sales has been asking for it. And because sales want the events to happen, it's a trade show, so and they can get leads and therefore we do it. Yeah.   Stacey Danheiser: Yes. So it's the marketer, starting to think strategically, is stopping and saying, "Why? Why do we wanna do this? What are you trying to achieve?" And you'll find, this is really interesting, it seems like a lot of people are making assumptions that these answers are understood, but when you actually pause and ask that question to the person making the request, half the time they don't even know. They'll stop and they'll say, "Oh, that's a really good question. What are we trying to achieve with this? How will we measure the success of this?" And so it really forces people to sort of think through the request that they're making and maybe events are not the answer. Maybe there's a different way to come up with the outcome that people are looking for, rather than spinning up a whole bunch of work that's going to take six months to come to fruition. So...   Pam Didner: Yeah.   Stacey Danheiser: That would be kind of number one is to just get in the mindset of asking that question, why? The second thing that I think helps to start thinking more strategically, especially as a marketer, is what I would call the customer-focused mindset, and I think this is missing in a lot of organizations that are very inward-driven. They sit in a group around of sales people and products people and executives, and they all speculate about what the customer may want, and the reality is, marketing should be owning customer research, and marketing should have their pulse on what the customer needs or wants, or values, or expects. And unless you're in an organization that's budgeting for customer research, which I've found most B2B organizations are not, then your avenue for getting input from customers is either you need to build your own relationship with customers and ask these questions directly as a marketer, or travel along with the sales team, and build the respect and relationship with the sales team so they start inviting you along to have these conversations directly with their customers. And so this will help you be a more strategic thinker because you'll have another data point which is, "Here's what my company wants to do, I have their goals and I understand what we're trying to achieve, but what do my customers want and how do I... Like I said earlier, kind of bridge the gap between the two." And so forcing yourself to always be thinking about the customer, and is this really adding value to their world, how is this gonna help us, how does this help the customer? That's definitely a piece that helps you think more strategically, and then kind of along with the research piece, and I know that there's maybe an unpopular opinion about how much time to spend with competitors. But reality is that we have ended up in this sea of sameness because marketers have not focused on what the competition is doing. So said in another way, we know that customers are looking at 10 or 15 pieces of content. They're looking at multiple vendors, and so putting yourself in the shoes of the customer would then help you as a marketer see that is what you're creating contributing to the noise, or is it truly differentiated and helpful and educational and really progressing the customer's journey along a little bit further. So I advise for marketers to spend time doing that competitor research because that helps them ultimately create something more useful.   Pam Didner: And I 100% agree with you in terms of marketers like us in addition to do our job, which is... We have a lot of jobs we have to do and tactics and deliverables, but also understanding the competitors is very critical, which is apt to in terms of connecting different thoughts, and that's one thought that you should connect and to contribute in terms of the thinking strategically.   Stacey Danheiser: Can I add one more thing just real quick, that I have a very strong point of view on, for marketers as well to again, think strategically. So it's not just understanding how your customers buy, and the buying process, and the decision-making process they go through, but it's also about understanding the sales process and so...   Pam Didner: Exactly, the topic. I love the sales part of it. Sales Enablement!   Stacey Danheiser: Yes. So this is very interesting because again, I spent a lot of time in corporate marketing, and when I... I started my career in B2C, and I realized that we didn't really have a sales team. We were the sales team, the marketing engine was sales. We had big budgets to support that as well. So when I switched over to B2B, I was pretty surprised at how one, little my budget was. [laughter] Marketing didn't have a very big influence in the company. It was the sales team that really owned a lot of that influence. And so I realized very early on that I needed to build a relationship with my sales team if I was going to be successful in my role as a marketer.   Pam Didner: So true.   Stacey Danheiser: Yes. So one of the first things I did, we had an annual sales training, so there was product training that the sales team had to go through, and then there was sales methodology or process training. And so I'm asked to attend both of those, and I remember when I showed up to the sales methodology training, the trainer said, "Why is there a marketer in here?" And I said, "What do you mean?" He's like, "I can't remember the last time we had a marketer in the sales training." And it was true. All the sellers are looking at me like, "Why are you here?" And I said, "We all want the same thing. We're both trying to get customers."   Pam Didner: Yeah.   Stacey Danheiser: "If I understand how you guys are doing your job, then I can help you and figure out where I can fit in."   Pam Didner: You can do a better job supporting them. Yes.   Stacey Danheiser: Yes. And not only just supporting them, but also the customers, and like I wanna know each of the touch points that the customers need to help them make that decision. So we started working together once they knew that I understood the sales process, and I read sales books, and then from that point on I attended sales methodology training at every company I went to because I was really interested, and I wanted the sales team to develop a really good working relationship, and speak the same language so that we knew it wasn't marketing versus sales, it was marketing and sales, and how can we work together? So that's another piece that I would add for marketers to think more strategically is really understand the sales process.   Pam Didner: Okay. So for folks who are listening, that was coming directly from Stacey. I did not even prep her to say that, and that was also one of the major reasons that I wrote my second book, Effective Sales Enablement. And that whole book is really about how marketers, especially B2B marketers, can do to better support sales in addition to your point, understand customers. Very nice. Lovely. Lovely. This is awesome. So after they listen to, say, this show, or this podcast, and that's assume they also did the gap analysis, and understand what they need. What are one or two like very easy, quick actionable suggestions that you have so that they can continue to hone in these five competencies on regular basis?   Stacey Danheiser: Yeah, there's so many. Let me see if I can narrow it down here. I think I would prioritize... I mean, one thing in our research for the book and how we came up with the five competencies is that we interviewed business and marketing and sales leaders across the US and the UK. So this is not just coming from a marketing standpoint, this was really coming from business leaders who are leading large global organizations. And the one thing that was very interesting to me was about going back to the learning bit, which is a lot of companies had budgets for their marketing teams to use for learning...   Pam Didner: To attend conferences, to take classes. Yes.   Stacey Danheiser: Yes, and the one thing that we heard as a barrier was my marketing team is not using it.   Pam Didner: Really?   Stacey Danheiser: So we have a budget, nobody comes to me and asks me to use it, or I think there's maybe one person on our team who ever finds something and asks to attend. So that was interesting. And I started to look into why, and it went back to these long list of things to do, that marketers are notorious for having. And so learning was de-prioritized. Way, way down on the list, and so I would say prioritize yourself. Nobody, especially if you're working in an in-house agency or a corporate job, is going to come and tell you what you need to go learn. It's really up to you, and this is like your own personal growth and your own development that you get to own, so make that a priority, and if it's 30 minutes a day, spend reading about your industry, spend reading about something that your customer is doing, learning more about your product. There's so much to learn. But that would be one piece of advice that I think everybody has full ownership of, is blocking off 30 minutes a day to learn and replace it... And this was the thing, "Well, I don't have the time." Well, I guarantee that there's probably 30 minutes in your day that you're spending scrolling mindlessly on social media or sitting in a meeting that you might... That you don't need to be in. [laughter]   Pam Didner: That is so true. That is so true. Or when you are driving, you can always turn on the podcast.   Stacey Danheiser: Yes.   Pam Didner: Any kind of marketing-related podcast, or any kind of like know-how type of podcast.   Stacey Danheiser: 100%.   Pam Didner: I do agree with you. Yes.   Stacey Danheiser: Yeah, so that would be my one thing. And then two would just be, if you don't already have a really good relationship with your sales team, go sit with the seller.   Pam Didner: So true. So true.   Stacey Danheiser: And really, you can even ask them like, "What's one piece of advice that you wish marketing knew, or what's one sales book that you think every marketer should read?" So that you're starting to build that knowledge base and build a better relationship with the sales team.   Pam Didner: Sounds like a jam (laughs). So spend some time to learn something new every day and also build a better relationship, or start having the relationship with your sales team. Excellent. Stacey, thank you so much for coming to my show. Can you also tell us, remind us one more time in terms of where we can find your book and as also where people should go in terms of finding more about you.   Stacey Danheiser: Yes. So first, I'd love to connect on LinkedIn, Stacey Danheiser, and then my company website is shake, S-H-A-K-E, M as in marketing, K-T-G.com. And there, you'll find my books. I have a new playbook program that I'm rolling out, the assessments, of all of our tools and resources are on that website.   Pam Didner: Very good. Thank you so much for coming to my show, Stacey.   Stacey Danheiser: Yes, thank you for having me. It was awesome chatting about one of my favorite topics, B2B marketing. [chuckle]   Pam Didner: Yay! Take care everyone. Bye.

Introducing 'Just The Tip' - our weekly, bite-sized podcast episodes as a supplement to the main TSM Podcast episodes. In this series, we are sharing bonus thoughts, additional ideas, and food for thought that we haven't added in the main TSM Podcast. The 2 Types of Stand-Out Marketing Have you noticed that most magicians' websites look very similar? Everyone is, apparently, the 'perfect icebreaker' and wants to create 'moments of wonder'. If your website reads the same, it's going to be difficult to attract clients' attention. In this episode, Aidan and Ashley share the two techniques that will help in creating stand-out marketing material. Bonus Resources: Join Our Facebook Group: https://thesuccessfulmentalist.com/group (TheSuccessfulMentalist.com/Group)

If there's one core area of business that ruffles feathers more than any other, I'd say it's marketing. It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, you have to “Get Different.” Joining me for this episode is Mike Michalowicz, an entrepreneur who leads two new multi-million-dollar ventures, which allows him to test his latest business research for his books aimed at small business owners. Mike is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the prolific author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.  In this episode, we discuss:    Why Mike is now finally addressing marketing as a core focus for one of his books after numerous titles on everything from finances to systems Why it's critical that we conduct our outbound marketing differently now and continuously into the future to maintain a thriving business Mike's signature D.A.D. Framework for marketing differently to ensure that your marketing doesn't get ignored by your ideal client  How his latest book, “Get Different” fits into the overall landscape of the library Mike has written and how you can use his books to set-up, grow, and reinforce a business with longevity and sustainability   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/248   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Whether you're an agent starting out or a leader looking to go to the next level, this recent chat with HIVE Property principal Josh Morrissey has a whole lot of wisdom for everyone.

A few episodes back, we talked about your marketing ecosystem. This week we're unpacking my principles for creating and establishing stand out marketing that lives inside of that ecosystem. What do I mean when I say I want you to have stand out marketing? Now I have been thinking about this a lot lately. And in its most basic explanation, I mean that I want you to have NO competition. Tune in to hear my 6 key takeaways on making the competition irrelevant. Also, watch the replay of my Free LIVE Workshop ! The New Rules for Marketing Your Aesthetic Business (So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.) Here's what you'll learn: ✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead. ✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it's costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.) ✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn't your typical “craft your ideal customer avatar” or “establish your content pillars” type of secret.) ✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.) Head to heatherterveen.com/newrules to register for this one-time event.

In this episode, I sit down with Daniel Incandela, CMO at Terminus (https://terminus.com/). We dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. We go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel's ease and calm tone shows how he focuses on goals but makes sure people come before profit. It's no wonder he has such success in fostering the next generation of marketing leaders. Special Guest: Daniel Incandela.

Stand-out marketing is all about being differentiated and distinguished by your customers. In our world today, customers are constantly facing a bombardment of different marketing messages. They all sound the same and have very little value in them. Customers are lost and are unable to make the right decision. They are left with very little value and find no solution to their problems. How do you stand out from the competition? How do you get your message across and deliver value to the people you care about the most? In this episode, Stacey Danheiser, explains to us this common phenomenon of the sea of sameness. She shares to us the necessary steps to overcome this problem and find a solution to stand out from the rest.

28: Five competencies you must develop in your marketing team to stand out - Shake Marketing How can marketing leaders help their organisations stand out? Listen to our podcast featuring Stacey Danheiser and Dr. Simon Kelly, Principals of Shake Marketing Group who share the five key marketing competencies leaders need to build in their teams. You can also read the full transcript at: https://social.hays.com/2021/03/25/28-five-competencies-you-must-develop-in-your-marketing-team-to-stand-out/ Timestamps: (01:10) Please could you introduce yourself to our listeners? (02:37)Now, you both recently released your new book, Stand Out Marketing. Could you tell us a little bit more about this and the research you conducted around it? (03:41) In your book, you mentioned the phrase ‘copycat marketing’, and the fact that we are ‘swimming in a sea of sameness’. Please can you explain to our listeners what this is and what it means for marketing leaders? (04:57) How do you think leaders can identify if their organisation is one of those that's ‘stuck in the sea of sameness’? (06:18) What are the key competencies that organisations need to begin developing in their employees? (08:38) How important is it for marketing leaders to develop a vision for change to continually adapt to external influences? (11:42) How would you recommend marketing leaders encourage idea sharing from their teams to build a collaborative vision of the future? (14:06) How can marketing leaders effectively get buy-in to initiatives and activate these visions that we just discussed? (16:29) What can marketing leaders do to drive their teams to push for change themselves? And what do you think are the benefits of doing that? (18:06) Why is it so important for marketing leaders to encourage their team members to upskill particularly in this increasingly hybrid and remote working world of work? (18:56) How can marketing leaders support their teams in upskilling and what are the benefits of that? (23:29) Now, it's becoming more important than ever for organisations to be able to articulate the usefulness that they can provide to customers, which is the fourth competency you picked out. What role do marketing leaders have in this process? Does it start with the product or service offering? (26:03) How can marketing leaders make sure that their teams have their finger on the pulse of the customer to appeal to their requirements? (27:23) Can you share any examples of organisations that have, or are currently proving their unique value well, particularly during this uncertain time? (28:52) The final key competency that organisations need to be developing in their employees is evaluator. Could you tell us a little bit more about what this means and why it's so important to organisations? (32:32) What can marketing leaders do to help their teams effectively balance what's good for the plus customer with return on investment for the business? (33:36) How can marketing leaders role model the five competencies that we've discussed in this podcast? (37:42) Do you think that the need for these competencies and marketing teams have increased since the COVID-19 pandemic began and will this importance continue to increase in the new era of work? (40:15) What do you think are the three qualities that make a good leader and, crucially, do you think these qualities have changed because of the pandemic?

38: The five key competencies marketers need to stand out in their careers - Shake Marketing What are the key competencies marketeers need to elevate their careers? Listen to our podcast featuring Stacey Danheiser and Dr. Simon Kelly, Principals of Shake Marketing Group to find out. You can read the full transcript here: https://social.hays.com/2021/03/23/podcast-five-competencies-marketers-need-stand-out-careers/ Timestamps: (01:02) Please could you introduce yourselves to our listeners? (02:13) You've both recently released your new book called ‘Stand Out Marketing’. Could you tell us a little bit more about the book and the research that you've conducted around the topic? (03:25) And in your book, you mentioned the fact that marketing is ‘swimming in a sea of sameness’. Could you explain the concept in more detail? (04:44) Standing out from the crowd is key to marketing, so in the context of your book, could you please talk us through why that is essential? (06:20) Which competencies do you think marketeers of today are lacking when it comes to standing out from the crowd? (08:14) We'll go through each of those elements starting with visionary. What does it mean for marketeers and how can they demonstrate this competency effectively? (10:56) And talking about the acceleration of technology and being a disruptor, how can marketeers generate creative and innovative ideas that can help their organisations to move forward, or stand out? Do you have any tips? (13:04) If we could look at the second competency which is activator, that's about, bringing those ideas to life and activating them. How can marketeers go about getting their ideas heard by their managers to progress or to execute in a vision for change? (15:13) And how can marketeers become more adaptable to modify their strategies accordingly? (16:19) I guess then, a blocker to doing things differently could be, a person's organisation being quite unwilling or resistant to change. What advice would you give to someone in that position? (18:10) Why is it so important for marketeers to upskill to keep on learning and developing, especially in this new era of work that is constantly accelerating with changes? (20:00) I imagine there's a real risk of being left behind if you don't carry on learning throughout your career? (21:18) Do you have any tips for our listeners to help them effectively upskill in a way that perhaps works for them? (25:01) As the expectations that are placed on marketing functions continue to increase in this new era of work, marketeers are understandably under a lot of pressure to prove the value of their role in order to demonstrate their usefulness, which brings us on to that term. How can they prove their usefulness effectively? (28:01) How can marketeers effectively prove their value without suffering from burnout? (30:12) How important is it for marketeers to assess and analyse whether their activity is having the desired impact? (33:00) And do you think that the need for these competencies in marketing has increased with the COVID-19 pandemic? And do you think the importance will continue into the new era of work? (36:57) If you had one piece of advice to help our listeners navigate their careers through the pandemic and beyond, what would that be?

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston "How do we get customers to choose us over our competitors?" In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition. Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors.  These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies.  Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/stand-out-marketing-stacey-danheiser

5 Tips To Make You Instagram Story Stand Out | Marketing Madrassah - Your 5 Minute Marketing School | Episode #5

Tiffany McQuaid - Secrets of Stand Out Marketing Revealed: 5 Minute Success - The Podcast, Episode 51   Tiffany McQuaid, President of McQuaid & Company, comes from a marketing and promotions background combining that with her 15 years of experience as a Realtor®, which explains her unique approach when it comes to running her business. The Ohio native has an expert's eye and much experience in capitalization and commercialism, so when the opportunity to start a brokerage in Bayfront was presented, she saw the vision she wanted to accomplish. Just a short four years since opening the doors of her independent brokerage, Tiffany continues to grow the company and is being recognized globally as a rising top producer and innovator in the real estate world. She has a true gift for maintaining her firm which focuses solely on the client needs, adding value to the experience, and she has hand-picked every Realtor®.  She is a recipient of the Women's Council of Realtors® Entrepreneur of the Year Award, has been named one of Florida Weekly Newspaper's Power Women, was  voted a Real Estate Industry Influencer by Inman News. Her team - McQuaid & Company was nominated for the "Most Innovative Brokerage" award. In addition, Florida Gulf Coast University recognized her with a Distinguished Entrepreneur Award in 2016. At McQuaid & Company we are not about just business as usual, but are a true family and everything we do, is taken to the Mth Degree...     In this episode, Karen and Tiffany discuss: Success Story of Tiffany McQuaid Commit to Get Leads They will pick specific communities that they believe in for listing Consult to Sell Creating a presence, that's present, when you're not present Connect to Build and Grow Provide three contact points every single month Success Thinking, Activities and Vision Diversity in industry is what makes you better Sweet spot of Success   "I was doing things that stood out, provided them with the information that they're looking for, and showing them how I show off."-Tiffany McQuaid     Connect with Tiffany McQuaid:   Twitter:  @TiffanyMcQuaid Facebook:  TiffanyMcQuaid1 Website:  TeamMcQuaid.com Email:  Tiffany@McQuaidCo.com Youtube:  McQuaid & Company LinkedIn:  Tiffany McQuaid     About the Podcast   Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe:   Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com

Visit EOFire.com for complete show notes of every Podcast episode. Andrew and Pete run an award winning Stand Out Marketing company, believe it or not, called... "Andrew and Pete" and founded the marketing membership site ‘atomic’ for the small but mighty business. Authors of the book The Hippo Campus, they love showing small businesses how they can blow up with creative and remarkable stand out marketing.

Andrew and Pete run an award winning content marketing company called Andrew and Pete, where they help small businesses create share-worthy content that builds brands people love. Based in the UK, they are also authors of the book The Hippo Campus which teaches small businesses in a step by step way, how to stand out and be remembered in their industry. They are a regular contributor to Social Media Examiner, have been featured on the Entrepreneur on Fire podcast and will be speaking for the first time at Social Media Marketing World in 2017. Business InspirationHow Andrew and Pete found each other and started their business. [5:41] What do you do when you’re just starting out and don’t know anybody? [6:55] Business Building InsightsHow to make your business remarkable [9:47] An example of a “stand out” business. Being better versus different. [10:41] Another example – Cherbys [13:53] What happens when you aren’t representing yourself authentically [29:20] What do you do after people join your email list? [33:02] Content Strategies for Biz GrowthAre you a Content Rich or Content Pure business? [15:49] What’s the recipe for perfect content? [19:50] How to make content shareworthy [20:45] “Please Don’t Tell” – a perfect example of share-ability [22:36] The Problem Map Strategy [24:16] Do you know the two types of content and when to use each? [33:40] Success TraitAndrew and Pete work so well together because they are both super persistent … in a good way! Also listen to their Schedule for Success strategy [39:12] Productivity/Lifestyle Tool Google Drive (https://www.google.com/drive/) – Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more Recommended Reading or Listening (http://www.giftbizbook.com) The Hippo Campus:  (http://amzn.to/2e5Lo29) A step by step guide to get your business noticed, remembered and talked about with Stand Out Marketing by Andrew and Pete Contagious: Why Things Catch On (http://amzn.to/2eif6Mk) by Jonah Berger Contact Links Website (http://www.andrewandpete.com) Facebook (http://facebook.com/andrewandpete) Instagram (http://www.instagram.com/andrewandpete) Twitter (https://twitter.com/andrewandpete) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Visit EOFire.com for complete show notes of every Podcast episode. Andrew and Pete run an award winning Stand Out Marketing company, believe it or not, called... "Andrew and Pete" and founded the marketing membership site ‘atomic’ for the small but mighty business. Authors of the book The Hippo Campus, they love showing small businesses how they can blow up with creative and remarkable stand out marketing. Visit EOFire.com

Who:  David Klein - Creator of The Jellybelly and star of the movie, The Candyman What We Talked About:  It's Throwback Thursday!  Listen to this classic interview where I talked to David Klein, Inventor of The Jellybelly, about how to stand out from the crowd.  David talked about how he took an $800 investment and created an empire, how to get publicity to skyrocket your busienss, and one marketing tip that anyone can implement today. Why I Like David:  David has the craziest ideas for marketing!  He is a hoot!  And we could all take a lesson from him in how to think outside the box and standout.  This is the guy who would show up on talk shows in a suit made of jelly beans.  If you're ready to give your marketing a facelift, then make sure to catch this interview. Great Line:   When President Carter was inaugurated, we had a ceremony where we announced our Peanut Butter Bean as president of all of the other beans. Where to Learn More:  http://leafbrands.com/davids-gournet-jelly-beans/ http://www.candymanfilm.com http://www.themindawareshow.com

I'm joined today by 2 chaps who love showing small businesses how to unleash the power of standing out in a competitive world. They run what they call their very own Stand Out Marketing company - welcome to DMR, @AndrewAndPete. [You can find Andrew and Pete over at AndrewAndPete.com.] https://www.youtube.com/watch?v=j5zu-VlifKo On this episode of Digital Marketing Radio we discuss  the how to stand out in the crowded digital world, with topics including: What are some of the most effective ‘stand out marketing activities at the moment? How did you get started in business together? You describe yourselves as visual marketers - what do you mean by that? If anyone views your avatar, they’ll see that you look as if you’ve been involved in an explosion - what’s that all about? What made you decide to record the videos for the home page of your website? Can any business stand out with visual marketing? You also mention that you like to stand out with your email marketing. What do you do to do that? I see that you use MailChimp - do you have an autoresponder series set up? You also do talks on Facebook Advertising - what’s some of the best practice at the moment there? [Tweet ""If you are remarkable then people are going to talk about you no matter what." @AndrewAndPete"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Dropbox [Online document storage and management] Google Drive [Online document storage and management] Edgar [Social media scheduling] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? ConvertKit [Email marketing for bloggers] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Stand out and be remarkable. We don't want you to go away and think that you need to be good at what you do. We don't want you to go away and think that you need to be great at what you do. Or even amazing. We want you to be remarkable. And when we say remarkable we only say that because it's worth making a remark about. So if you're not getting people to spread the word about you, then your business isn't going to fly as much as it should do or it could do. So if you can create an experience or have a story that people just have to pass on to other people, then your business is going to fly.