The Skin CEO

Most content sounds the same, and that's exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it's written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!   HIGHLIGHTS The #1 content mistake Med Spa owners make. What “to whom it may concern” content looks like. How to shift from vendor-sounding copy to brand authority. The 70/30 rule for high-converting content. Tools to help you create authority-infused content faster and easier.   RESOURCES + LINKS Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience Grab Cashflow Content to start creating offer-backed content that sells HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Great CEOs don't wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it's the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren't just operators, they're innovators.   HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative director of your business. Daily habits to build your creative muscle. How I use sketchbooks and Ask Heather AI to amplify creative direction. Ways to practice your daily expression.   RESOURCES + LINKS Learn more about Ask Heather AI HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.   HIGHLIGHTS Why most Med Spa owners unintentionally create a commodity business. The 3 pillars of an unstoppable brand. What Habit Salon does differently that draws clients from across the country. Why unique intellectual property is the foundation of brand authority. The mindset shift to help you stop thinking about competitors. What belief-driven sales really means.   RESOURCES + LINKS Join our free live training to Build An Unstoppable Brand Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

There's a belief that the more you THINK about something, the better it will be. But in business? That's RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.   HIGHLIGHTS What Minimum Viable Magic means.  Why action creates confidence and NOT research! How to pre-sell new packages, programs, or offers with intention. The mindset shift top-performing CEOs use to launch faster. ONE question to help you identify what you've been avoiding. Why you don't need a funnel or website to start selling your next offer.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Back by popular demand — it's another Q&A episode! I answer some of the most common questions I've received from clients and podcast listeners just like you. I talk about the new practice in today's market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you're curious about pricing menus or creating effective social media content, I've got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice.   HIGHLIGHTS What I'd focus on FIRST if I were launching a new practice today. Why building a “concept” clinic gives you a premium edge over commodity-based practices. The #1 mindset shift that helped me scale faster. How to get team buy-in when launching new services or packages. The BIGGEST mistake med spas make with social media content.   RESOURCES + LINKS Submit a question for a future episode, email us at hello@heatherterveen.com with the subject line: Podcast Question. Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Pricing is subjective, and the truth is, you're probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it's time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag.   HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team's performance. The big mistake most providers make when launching memberships. What to do if your market feels “too rural” or “too competitive”. How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool!   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it's the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!   HIGHLIGHTS Why AI is the most disruptive tool for the internet. How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results. How Ask Heather AI supports faster implementation of signature systems. The 3 core AI assistants we've built. How technology helps you train team members and standardize high performance outcomes. Why AI won't replace human coaching.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live.   HIGHLIGHTS Tools to become faster and more efficient in your work (and life!) How to use AI as a content creation brainstorming partner. What I'm doing with custom AI for my business. Ways voice riffing with AI can improve strategic thinking. Using AI to enhance human connection, not replace it.    RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client engagement in your practice!   HIGHLIGHTS My event strategy to boost revenue (without giving away tons of discounts). The power of doing quarterly focused events to attract premium, dream clients. Tips to create more meaningful connections with your patients. How to position yourself as the expert authority. The benefit of focusing on a very specific type of dream patient/client. How to host events without all the stress.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry.   HIGHLIGHTS How Tommie Jo went from solo provider to confident CEO of a growing Med Spa. Strategies to confidently present $15–18K treatment plans. How to eliminate decision fatigue for your patients. Structure treatment plans that clients say YES to. Tips to train your team for consistent and high-level outcomes. Why having a clear POV positions you as an industry authority.   RESOURCES + LINKS Learn more about Driftless Aesthetics HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Follow Driftless Aesthetics: @drift.lessaesthetics

If quarterly planning sounds boring, you've been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to  have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I've learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you're stuck in overthinking mode. Get ready to take radical ownership of your next quarter.   HIGHLIGHTS Why quarterly planning outperforms yearly goal-setting. Why you need to plan for failure. How to know which strategies to listen to (and which to cut). What to include in your quarterly game plan. The strategic questions I ask when planning quarterly promotions and events. Why every team member needs clarity on what's coming next.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you've been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice.   HIGHLIGHTS Why you need ORGANIC funnels. What an organic funnel actually is (and how it's different from paid ads). Examples of how you can use real-life funnels. 3 part content strategy to see your signature offers. Tools to automate your DMs and email opt-ins   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

I've been collecting your HOTTEST questions over the past few months and I'm answering the ones I get asked the most. I'll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON'T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit.   HIGHLIGHTS What to do when someone isn't ready to buy your signature package. How to raise your prices without losing loyal clients. How to attract high-end clients who don't question your pricing. The #1 mistake Med Spa owners make when trying to scale. Whether you should start with packages OR memberships. Why you need to raise prices BEFORE launching a membership. Ways to handle underperforming team members (especially when you don't want to fire them). The #1 priority every Med Spa CEO must remember.   RESOURCES + LINKS Apply for Med Spa Advantage HERE The Med Spa Courses and Programs HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Have you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results.   HIGHLIGHTS 00:00 Meet Dr. Gabrielle Freedman, a family chiropractor. 03:00 How a patient's reaction sparked the launch of her weight loss program. 07:00 The packaging treatments that changed her approach to sales. 10:00 What keeps seasoned practitioners excited? 13:30 How excitement and enthusiasm make patients say YES. 18:15 Why presenting the full solution (NOT just parts of it) improves sales and results. 23:30 How to remove financial hesitation to sell with ease. 26:00 What to do when lead flow drops and how to make every consultation count. 32:15 How do you present treatments so patients feel excited (not overwhelmed)? 34:00 What's next for Dr. Gabrielle and her growing business.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Gabrielle: @gabriellefreedman Heather: @heatherterveen Website: heatherterveen.com

Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It's time to stands out, serve at a higher level, and break free from the one-size-fits-all approach.   HIGHLIGHTS 01:28 - Who is Christa Elza? 03:15 - How does she work with patients as a functional medicine practitioner? 07:15 - Why are more women wanting help with their testosterone? 09:08 - What were your biggest lessons learning to run a practice? 11:00 - How did telehealth change the medical field? 13:05 - What have been her biggest wins in Heather's “Med Spa Advantage” program? 15:45 - Why all providers would see better results if they sold in packages vs one-off services. 20:40 - How to help your patients avoid decision fatigue. 25:30 - The most impactful lessons “Med Spa Advantage” helped her implement in her practice. 29:20 - Why having support is the secret to success! 31:00 - How to overcome the drama and fear in your own mind. 34:00 - Where to connect with Christa Elza.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Christa: @christaelza

If your Med Spa membership is just a discount program, you're missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux's Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes.   HIGHLIGHTS Why most Med Spa memberships fail. How to design a membership that increases patient retention and loyalty. The framework to create signature packages that drive higher value sales. How to eliminate decision fatigue and make it easy for clients to say yes. The mindset shift your team needs to sell premium treatments with confidence. A consult process that makes selling feel effortless.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike's MedSpa Marketing: @medspa_media

Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn't convert and start building an automated sales system that consistently attracts high-value clients.   HIGHLIGHTS The difference between random content and content that actually drives revenue. How to create magnetic funnels that convert followers into paying clients. The framework to turn social media engagement into booked appointments. The best way to use lead magnets to pre-sell premium treatments. How to double your consultation bookings without constantly chasing leads. The secret to make social media work for you.   RESOURCES + LINKS DM me “Authority” on @heatherterveen for more details on The Authority Method Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it's either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy.   HIGHLIGHTS The four biggest mistakes Med Spa owners make with social media. Tips to create content that both serves and sells at the same time. How to create a content roadmap that leads directly to your offers. Ways to build an intentional magnetic content ecosystem. Strategic content shifts to boost your revenue in 2025.   RESOURCES + LINKS Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you wasting money on ads? If your paid ads aren't converting into bookings, the problem isn't just targeting — it's what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it's not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead.   HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn't enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on.   RESOURCES + LINKS Learn more + work with Mike HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike's MedSpa Marketing: @medspa_media

Selling is NOT sleazy — it's an act of service. In this episode, I debunk common misconceptions about selling and explain why it's critical to your med spa's success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity.   HIGHLIGHTS Why selling is the ultimate act of service for your clients. The hidden costs of under-recommending treatments. The reason why 70% of businesses fail. The CARES consult framework for selling premium solutions. How increasing ticket values by 5% can boost profits by up to 95%. Strategies to boost team confidence and consistency in sales.   RESOURCES + LINKS Learn more about the Five-Figure Consults System HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Premium patients won't trust you with their results if you don't trust yourself to charge what you're worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.   HIGHLIGHTS Why affordability is unsustainable for your businesses. The mindset shift you need to attract premium patients. How your pricing conveys your expertise and authority. The hidden cost of under-recommending treatments. Why premium pricing increases loyalty and profits. How to overcome your team's price sensitivity beliefs.   RESOURCES + LINKS Learn more about the Premium Patient Magnet Toolkit HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025.   HIGHLIGHTS The framework to transition your generic offerings into comprehensive packages. Why transitioning clients from $2K/year to $10K/year is easier than you think. How decision fatigue impacts client loyalty. Methods to establish your med spa as a market leader. Strategies to elevate team consistency and client outcomes.   RESOURCES + LINKS Learn more about Signature Menus That Sell HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let's make 2025 the year you scale with ease, impact, and confidence!   HIGHLIGHTS How franchise businesses outperform independent small businesses 2-to-1. Why customized treatment plans are slowing your growth potential. The key to building client loyalty. Ways to adapt clinical protocols that maintain personalization. Strategies to empower your team and reduce provider-dependent results.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business.   HIGHLIGHTS Why I transitioned away from book-a-call funnels and what replaced them. How to attract the right clients and filter out the wrong ones. Lessons I learned from doubling down on specificity and unique genius in 2024. How video content and polarizing hooks drive visibility and sales. How to build revenue-generating teams with confidence. My ultimate goal for 2025!   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Do you want to 10x your growth in 2025? It's easier than you think! In this episode, I reveal the powerful mindset shifts and strategies you need to achieve massive results and dial up your MedSpa in the New Year. I break down how to unlock exponential growth by narrowing your focus on your unique genius, creating irresistible signature offers, and adding more play and fun to your processes. I also share the secret of how one of my clients consistently sells $15K+ packages. Get ready to kick off the New Year with clarity and purpose!   HIGHLIGHTS How focusing on your unique genius drives your exponential growth. The power of 10x thinking vs 2x thinking (and why it's easier than you think). Strategies to infuse play, pleasure, and fun into your business processes. How to align big picture thinking with daily 1% improvements for consistent success.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is building a personal brand really worth your time and effort? In this episode, I break down the powerful benefits of developing a strong personal brand to set yourself apart, attract top talent, and even increase your pricing power. I also share strategies to position yourself as the go-to authority in your market to expand your business and add new revenue streams. Get ready to put rocket fuel on your business growth!   HIGHLIGHTS The secret to charging more for your services. How to attract top talent and become a category of one. The difference between organic brand building vs direct response marketing. Why personality-driven marketing gives you a higher ROI on paid ads. Examples of industry leaders using personal branding to scale (and how you can do it too).   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Where does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you're capable of!   HIGHLIGHTS I'm launching my new mastermind program. How I navigate life after being diagnosed with hereditary cancer. Ways to let go of the limits and become limitless. Strategies to strengthen your self-trust muscle. How lack of self-trust impacts your decision making and results.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are your consultations as effective as they could be? In this episode, I share three powerful communication secrets that will help you and your team transform into expert communicators so that you can ultimately ensure even better results for your patients. I also break down how to create compelling offers that not only attract clients but empower your team to confidently sell premium packages. Get ready to master communication for explosive growth and outstanding client satisfaction.   HIGHLIGHTS Common communication mistakes that may be hindering your sales and client engagement. Ways to replace complex sales jargon during customer consultation. Techniques to effectively influence clients' decisions. Tips to turn your team into high-performing sales experts.   RESOURCES + LINKS Learn the “Five-Figure Consults” Process HERE Apply for Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you ready to stop playing small and grow your business in 2025? In this episode, I challenge you to consider how seriously you're approaching your business. Are you halfway in or halfway out? Let's talk about what it tangibly looks like to "burn the boats" island go all-in to create real results. I share how to identify and overcome the obstacles you're avoiding, invest strategically in your core channels, and create a roadmap for sustainable growth. Get ready to eliminate half-hearted efforts, and finally achieve the next level results you've been working for in business and life!   HIGHLIGHTS Why "burning the boats" is essential for exponential growth. One mindset shift that leads to bigger opportunities. Lessons from Martha Stewart on going all in and building an empire. Three powerful questions to assess how committed you are to your business. How to approach every channel in your business like a multi-million dollar opportunity. Why addressing what you're avoiding is the key to breaking through to your next level.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient experience. Get ready to build innovative frameworks and position yourself as the ultimate expert in your niche.   HIGHLIGHTS How to identify and solve the "sameness problem" in your practice. Why many MedSpas struggle to stand out. How to design a client experience that consistently delivers exceptional results. Ways to shift from basic promotions to an authority-driven marketing strategy.   RESOURCES + LINKS Learn the “Five-Figure Consults” Process HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if delivering exceptional client results could be your ultimate growth strategy? In this episode, I break down the powerful PSP framework and how to apply it to your offers, sales systems, and marketing. I reveal how to design outcome-focused packages that deliver incredible results and practically sell themselves. Plus, I share tips on how to turn your consultation process into a high conversion secret weapon and create lifelong clients. Get ready to turn your obsession with results into revenue!   HIGHLIGHTS How the PSP framework simplifies offers, sales, and marketing. How to craft offers that solve real problems and deliver tangible outcomes. The secret to a high conversion consultation process. How to position your med spa as a results-driven authority. Tips for using client results to attract pre-sold, high value clients.   RESOURCES + LINKS Learn more about our Proprietary Consult Process HERE Learn about the Signature Menu System HERE Apply for MedSpa Advantage HERE  Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your med spa ready to finish the year strong? In this episode, I break down the three levers you can pull to boost revenue and profits. I share strategies to simplify your business, optimize consultations, and create irresistible offers that drive results. I also break down the proven framework that enhances your consultations to ensure consistent, high-value results for your clients and business. Get ready to simplify, strategize, and make this fourth quarter your best yet!   HIGHLIGHTS Three levers that drive revenue and profit growth. How signature offers transform patient results and business outcomes. The step-by-step system to streamline consultations. Why an annual consultation boosts client retention and satisfaction. How authority-driven marketing attracts high-value clients.     RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE  Book a Strategy Call with us HERE     FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales.   HIGHLIGHTS How a strong consultation increases revenue and improves client results. Tips on creating a consistent consultation framework for your team. How an annual consultation approach keeps clients engaged and loyal. Why letting patients lead the consult hurts your authority (and how to fix it). How to achieve five-figure consults.   RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE  Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to crush your sales goals through the holidays? I'm joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that have Med Spa owners leaving money on the table.    HIGHLIGHTS How to simplify your holiday promotions for maximum impact. Maximize the buying habits of your clients during the holiday season. Specific types of treatments that are attractive to a larger demographic. 4 deadly mistakes to avoid in your holiday promotions.   RESOURCES + LINKS Get access to your new strategic marketing plan for your Med Spa HERE Use CODE: HEATHER for $50 off your monthly membership.   Learn more about Smith and Crawford HERE Book a Strategy Session with Smith and Crawford HERE   Book a Strategy Call with Heather HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Smith and Crawford Company: @smithandcrawfordco

Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business. HIGHLIGHTS How long ads should run to generate a return. The minimum ad spend needed to see results. Neal's formula for building high-ticket sales systems that convert. What's changed in the paid ad landscape post-COVID What works best for med spas right NOW. How to capitalize on aesthetic marketing trends in 2024 and 2025. How Meta's advanced targeting improves lead quality and conversion rates. Tips to increase ad spend without overwhelming your business. How to minimize no-shows and optimize appointments. How to switch from hard selling to a consultative approach. Strategies to improve patient retention and lifetime value. RESOURCES + LINKS Schedule a Discovery Call with Patient Engine HERE Book a Strategy Call with us HERE     FOLLOW Neal: @nealkarski Heather: @heatherterveen Website: heatherterveen.com  

Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today's market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out! HIGHLIGHTS How specificity helps you attract premium patients who are pre-sold on your services. How market sophistication makes specializing in your offers essential. Examples of how specific messaging and offers have resonated with potential clients. Ways to implement specificity in your sales process. How to create highly targeted marketing content to attract your ideal clients. Steps to start creating specific guides and packages that appeal to your premium patients. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your med spa struggling to stand out and attract the right clients? In this episode, I'm sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy to attract the right patients. Let's stop focusing on the competition and start building a practice that sets you apart! HIGHLIGHTS What you need to do before investing in new technology, or creating promotions. How to position your services so you don't have to compete on price. How focusing on a niche increases sales and client satisfaction. Real examples of clients who shifted their focus to attract premium patients. How to break free from the 'mainstream market' trap and step into the premium space. Strategies to attract clients who are willing to pay for your expertise. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

You've crafted results-driven signature packages, but why aren't they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it's essential to transform them into a revenue-generating powerhouse.  I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I'll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that's reliable, elegant, and uniquely yours.   HIGHLIGHTS How teaching sales mastery is just as crucial as service fulfillment. How to create clarity on your offers to set up your team for sales success. The framework to elevate your team's sales conversations. The key system you need to build a high-performing team. Ways to turn a team member from lackluster to record-breaking. The program that develops sales mastery within your practice. RESOURCES + LINKS To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen Apply for MSA HERE  Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Are you stuck in the trap of constantly looking at what your competitors are doing? In today's episode, I'm sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I'll share how one of my clients created a powerful $11,000 signature aesthetic package. It's time to stop looking outward and start building a practice that stands out!   HIGHLIGHTS How one of my clients designed a successful $11,000 aesthetic package. The dangers of falling into the trap of external comparison. How self-trust leads to innovation and a more authentic business. The connection between external comparison and imposter syndrome. One thing you need to stand out in a crowded market. Tips to foster stillness and self-integrity to create original ideas. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you'll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid with last-minute offers. How a signature menu leads to more consistent and reliable patient results. Strategy to eliminate decision fatigue for your patients and make choices easier. Ways to attract premium, high-value patients who are willing to invest. Tips to create a menu that sets your practice apart from competitors. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I'll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to do asap to ensure to solve your patient's problems. How focusing on a niche actually increases sales. What you need to create unique offers that differ from your competitors. Ways to maximize the potential of the final quarter of the year. RESOURCES + LINKS Get “Signature Menus That Sell” at an exclusive pre-sale price HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You're closer to the breakthrough you want in your business than you may think. HIGHLIGHTS Get the latest updates for the upcoming most epic period for businesses. Questions that will reshape your thinking and approach to business. Ways that will help you make choices that align with your long-term objectives. This question reframes your challenges for growth. Tips to "show up differently" to create change in your life and business.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire.    HIGHLIGHTS Strategies to create a content ecosystem that drives real demand. Tips on "backend engineering" content to your signature offerings. Ways to shift from "macro" to "micro" content. One THING you need to showcase from your competitors. Challenges you may face when shifting your content strategy. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you tired of feeling like you're stuck in the trenches of your business? It's time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values. HIGHLIGHTS Why working 60-80 hours per week is not a sustainable long-term strategy. The benefits of envisioning your ideal work week and role 3-5 years from now. Tips for creating an exit strategy from being an operator in your business. The benefits of transitioning to a leadership role. Ways to increase impact and attract top talent. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!   HIGHLIGHTS The bittersweet feelings towards back-to-school season. Mastering the 3 types of markets can help you position your practice effectively. One THING you have to avoid to focus on your target market. Tips on shifting focus from mainstream to premium focus. The mindset that appeals to the premium market. Questions that can help you clarify your target audience and strategy.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust. HIGHLIGHTS How to navigate feeling isolated from peers who may not share the same drive. The differentiator between entrepreneurs who thrive and those who stall. Common signs that you have a low self-trust (and how to build self-trust!) The most important factor in your decision-making for attaining desired outcomes. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more! HIGHLIGHTS Strategies to transition from a skilled provider to an expert. Signs you're not operating as an expert. Ways to build authority and visibility online. Why you should mute competitors and avoid analyzing their strategies. How to make your own signature program that sells. RESOURCES + LINKS Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25) Double your revenue with your current customer base with Signature Programs That Sell HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base. HIGHLIGHTS The difference between skilled providers vs true experts. The framework to become a true expert in your business. Strategies to convert your existing clients to premium offerings. Ways to attract premium clients like a lighthouse. The LIVE PROGRAM that will help you create your signature program that sells. RESOURCES + LINKS Want to create signature programs that sell? DM me "WELLNESS" on Instagram @heatherterveen to gain access!   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

One of your most crucial roles as a business owner is being a confident leader. In this episode, I'm sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI's, we're covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate.   HIGHLIGHTS The challenges we faced due to a last-minute airline strike. 3 common pitfalls leaders should avoid. How to take ownership as a leader (and how it will benefit your business growth!) Ways to identify and handle team performance issues. Techniques to create proactive and honest team culture. How to foster a culture of self-improvement within your team.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that's not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar.   HIGHLIGHTS 00:00 The philosophy that you should apply to grow your business. 06:45 What kind of growth do you have to have in your business? 10:00 How to grow a new customer base while also servicing existing patients. 18:00 Strategies to introduce new premium solutions to your existing patients. 20:30 What is the standard operation you should do for your existing clients? 23:45 Why does teamwork make the business work? 27:45 Tips to effectively market premium solutions on social media.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you ready to supercharge your website and branding? I couldn't be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They've done wonders for my brand and website, and they're ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don't miss out!   HIGHLIGHTS 00:00 How Sarah and Julia upleveled my brand and website. 04:00 Why does website ownership matter? 10:30 Tips to maintain authenticity and cohesive branding. 17:30 The language you need to attract potential clients 19:15 What is the client experience when using your website? 26:15 Top tip to protect yourself from potential lawsuits. 31:15 How to have an effective lead generation strategy that grows your email list. 33:00 Common SEO mistakes to avoid. 45:00 What you should do for broken links and technical issues on your website. RESOURCES + LINKS Learn more about Smith & Crawford Company HERE Smith & Crawford Checklist HERE Book a Strategy Call with us HERE     FOLLOW Smith & Crawford : @smithandcrawfordco Heather: @heatherterveen Website: heatherterveen.com