Marketing Espresso

Send us a textIn this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics.We're breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbers - they're the breadcrumbs that lead you to stronger connections and measurable results. Whether you're on Instagram, LinkedIn, or dipping your toes into TikTok, this episode gives you practical, real-world strategies for turning your content into conversions.We also cover:Why your social media content isn't landing (and how to fix it)How to reverse-engineer your content based on lead generation goalsThe simple engagement strategy that could fast-track your growthWhy you shouldn't trust everything platforms like Instagram tell youThe one underrated metric that tells the real storyPlus, Katrina drops golden insights on outreach, algorithm myths, and the importance of measuring your own activity - not just your post performance.Key Topics Covered:Social media reporting and KPIsEngagement strategies for growthData-driven marketing for small businessBuilding consistency across platformsThe reality of “passive posting”Guest Bio: Katrina Collins is the founder of Butterfly Media Marketing. A self-taught, globally recognised marketing strategist, she's helped hundreds of businesses build success online. Her mission is to empower 100,000 small business owners to create their own version of success by harnessing the power of story, strategy, and data.Connect with Katrina:LinkedIn – Katrina CollinsInstagram: @butterflymediamarketingWebsite: www.butterflymediamarketing.comJoin the Conversation: I'd love your feedback — what landed for you? What would you like to hear more (or less) of? Leave a review, shoot me a DM, or tag me in your takeaways.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textIn this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you're ready to embrace more intentional, strategic marketing that builds real relationships and drives genuine outcomes, this episode is for you.What You'll Learn:What below the line marketing actually meansHow it differs from above and through the line marketingWhy direct, personal marketing is essential for all businessesReal-world examples of how these strategies work together in a campaignThe difference between visibility, brand growth, and ROI in your marketing effortsResources & Mentions:Collaborate Women (Sydney-based networking group)Previous Episode: Above the LineMy free marketing funnel audit (reach out if interested)Call to Action: If this episode resonated with you, leave a review, rate the show, or share it with a business owner who could use a more grounded approach to their marketing.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textIn this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries?We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you've ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check.Tanhee and I talk about the long game of business, the actual time it takes to build trust with your audience, and how social media isn't the magic solution it's often made out to be. We also share honest truths about funnels, building an engaged email list, and how most inquiries are a result of consistent, strategic visibility over time - not flashy gimmicks.We unpack the idea of serving the 90% of your audience who aren't ready to buy (yet) and how that sets you up for long-term success. We also get super practical with strategies you can implement now, including email marketing, diversifying platforms, and clear messaging.Whether you're just getting started or looking to refine your strategy, this episode is for you.What we cover:Why low-ticket offers aren't the golden ticketThe truth about modern funnelsWhy your messaging matters more than your follower countHow long it really takes to convert a cold leadWhat it means to "serve the 90% and monetise the 10%"How to diversify your visibility (and where to start)Why your email list is your most valuable business assetConnect with Tanhee: Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge whatDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textLet's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don't talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I'm here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements.What You'll Learn:What "Above the Line" marketing really meansThe difference between traditional and digital ATL strategiesWhy brand building still matters (even if ROI isn't instant)How to balance ATL, BTL, and TTL approachesHow to ensure high-spend campaigns are measurable and strategicWho This Is For: If you're a business owner, new marketer, or even someone who's “nailed it” with social media but wants to understand the bigger marketing picture - this one's for you.Links and Resources:Got a marketing question? Send me a voice message or fan mail on Buzzsprout!Want a Yeti Keep Cup? Tell me why you deserve one.Subscribe & Review: Loving the show? Please leave a rating or review on your podcast app and share this episode with a friend or colleague who'd benefit from it!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textHave you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it?In this episode, I'm joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing. We revisit the Barbie AI trend and dissect what it revealed about how brands approach social media visibility, pressure to perform, and the true meaning behind engagement.We explore the ways marketers and creatives can break free from the content hamster wheel by focusing on meaningful brand storytelling and developing a strong, ownable point of view. Bec shares why having a clear brand perspective is one of the most powerful tools in your content strategy, and how it allows you to leverage trends in a smarter, more strategic way.If you've ever felt like you're creating content just to stay relevant, this episode will help you reframe your approach and give you practical tools to start creating with purpose.What We Cover in This Episode:Why fast content rarely converts into actual leadsThe pressure to “be everywhere” on social mediaHow trend-chasing dilutes brand messagingThe illusion of engagement and vanity metricsWhat thoughtful content actually looks likeThe importance of brand perspective and finding your “TED Talk”Ways to critically assess your content before postingKey Takeaways:Posting more doesn't automatically mean more impact.Trendy content may get likes, but that doesn't mean it's working.The most powerful brands are those with a strong, recognisable point of view.Your brand should offer something deeper than just fun or aesthetic value.Resources & Links:Bec Hughes on Instagram: @bechughesbrandingWebsite: www.bechughes.comDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textHave you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels!Well, I am taking it back to a time when creativity and marketing went hand in hand.How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.In this episode, you'll learn:What guerrilla marketing actually is (and what it's not)Why unconventional marketing tactics can still make a huge impactReal examples of guerrilla marketing, including campaign collaborations and creative giveawaysHow to approach these ideas in a way that aligns with your business and audienceSimple ways to scale ideas for different budgets and brand personalitiesDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textIt's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also.So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me.In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with over 25 years of experience in the space where creativity, media, and data meet. Karen shares why breaking down silos between sales, marketing, and customer success is critical for growth – not just in large organisations, but for small businesses too.We explore the rise of the Chief Revenue Officer role and how unifying these traditionally separate departments creates better communication, brand alignment, and measurable results. Whether you're building a small team or scaling a larger business, this episode is packed with practical insights on building synergy across your revenue-generating efforts.What We Cover in This Episode:Why traditional marketing and sales silos don't work anymoreThe importance of shared goals across sales, marketing, and customer successThe emerging role of the Chief Revenue Officer and how it changes team structureHow integrated teams lead to more effective campaigns and better customer experiencesThe mindset shifts marketers and creatives need to thrive in a revenue-first modelHow small business owners can adopt this model early to scale more sustainablyYou can connect with Karen on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textIs AI Going to Take Over Marketing? Let's Talk About ItLately, I've been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs?In this episode of Marketing Espresso, I'm sharing my honest thoughts on the rise of AI in marketing. Yes, it's a powerful tool. It can speed things up, help us brainstorm content ideas, and even write a first draft or two. But here's the thing: AI doesn't have your lived experience, your memories, or the stories that connect you with your audience. And that's what truly sets your marketing apart.We're seeing a shift away from overly polished, generic content and back toward real connection. People are craving authenticity. They're showing up at in-person events again. They're spending less time on social media and more time building relationships. So no, AI won't replace marketers - but it will challenge us to get clearer on what makes our brand actually stand out.“If we're all doing the same same, you're just going to blend in and be a bit boring.”Tune in now and ask yourself: how are you using AI in your business? Is it enhancing your creativity - or dulling it? I'd love to hear your thoughts - DM me or send in a question for the podcast!Thanks so much for listening to Marketing Espresso. If you're enjoying the episodes, hit follow and leave a review so more people can find the show. And hey - if you're keen for a hoodie or coffee mug, let me know. Merch might be brewing…DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textWhy Brand Marketing Isn't Dead (And Might Just Be Making a Comeback)You know that feeling when you know you're onto something, but the whole industry seems to be sprinting in the opposite direction? That's been me with brand marketing lately. I've been shouting into the LinkedIn void about how we've lost touch with the art (and power) of building a brand.So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she knows the ins and outs of what's actually going on inside marketing teams right now. Spoiler: if you're feeling disillusioned by the performance-first, always-track-everything world of modern marketing... you're not alone.In this episode, we dive deep into where brand marketing went, why performance took over, and why the pendulum is finally swinging back.Here's what we covered:The rise (and fall?) of performance marketing: Why marketing became all about numbers—and the downside of only chasing short-term ROI.Brand roles are disappearing—and that's a problem: Steph shares insights from inside the industry about how many traditional marketing roles have vanished... and what that means for the next generation of marketers.Why great brand marketers are more needed (and rare) than ever: If you've been trained in brand strategy, storytelling, and human connection—you might just be in high demand again.“Brand marketing is an art form—and the world's just starting to remember that.”Let's keep the convo goingIf you loved this episode, I'd really appreciate a rating or review. It helps me know what's landing and keeps the good stuff coming your way.Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster.Connect with Stephanie:LinkedInWebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Send us a textBrand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!)Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influencer marketing incredibly well together - bonds anyone?So what matters when you're finding the intersection of brand marketing, digital marketing and influencer marketing? Well the importance of cohesive branding and strategic alignments. Bonds' recent campaign leveraging Australian icon Robert Irwin and Nike's female empowerment run are great examples of effective brand marketing strategies beyond traditional digital metrics. Think creatively about collaborations and community engagement to amplify your own brand's presence. Tune in for insightful tips on making your brand stand out in a saturated market.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more.The temptation to get AI to do it quickly and make us look perfect is hard to resist, but why and how can it damage our brand long term?I have my good mate, all-round legend and podcast producer Leah Stanistreet, join us to discuss just this...In a world where it is easier than ever to be perfect, is perfect actually still the goal?In this episode, we delve into the crucial topic of AI's role in photography and content creation. We discuss the noticeable differences between AI-generated content and content created by real people. Leah and I talk about how AI can strip away the human elements that make stories and visuals compelling and relatable. We touch on the importance of capturing authentic moments, whether through brand photos, podcasts, or videos, and why the human element should never be completely removed from creative processes.We also explore the new trend of content curation. With so much content flooding the market, the challenge now is to curate high-quality, meaningful content that stands out. Leah offers her perspective on why balancing AI tools with human creativity is essential for producing truly impactful content.We hope our discussion inspires you to rethink how you approach content creation and encourages you to keep the human touch at the forefront of your efforts.About LeahLeah Stanistreet is the founder of Snappystreet Creative, where she helps women in business stand out through strategic brand photography, engaging podcast content, and impactful video storytelling. With over 20 years of experience spanning photography, radio broadcasting, and audio post-production, Leah brings a rare mix of technical skill and creative insight to every project.Whether it's capturing authentic brand photos, showcasing your team or event, producing compelling video, or refining your podcast, Leah helps transform your story into powerful, professional content. Her signature approach is warm, playful, and practical - making the process of showing up for your business feel fun instead of daunting.Because at the heart of every business is a story worth telling - and Leah knows exactly how to bring it to life.Linkswww.snappystreetcreative.com.auInstagramLDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

This episode, I'm hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April.Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity. We'll explore how societal expectations have shifted, the importance of reconnecting with our creative selves in an age dominated by AI and technology, and the wisdom we gain as we grow older. I'm sharing insights on career trajectories, the balance between genders in business, and the significance of personal growth. I talk on navigating cognitive overwhelm, redefining success, and the importance of meaningful connections. Let's celebrate birthdays, life lessons, and the unexpected paths that shape our lives. As always, send me your marketing questions and thoughts about this episode. Here's to embracing life's journey, creativity, and the wisdom along the way!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media within a broader marketing strategy, emphasising that social media is just one piece of the puzzle. Tania shares valuable insights on creating a coherent and consistent marketing ecosystem, understanding the importance of brand voice, and why a well-optimized website is crucial. We also discuss the significance of email marketing as a cost-effective way to nurture your audience. Tania provides actionable advice on how to avoid social media burnout and the trap of comparisonitis, reminding us to stick to our unique strategies and stay focused on our own KPIs and goals. Have a listen to learn more about how to build a strong marketing foundation that drives real, long-term results!Tania Fielding is an award-winning marketing strategist with 20 years of experience in senior marketing and promotions roles at media powerhouses such as Nova Radio, 3AW, Fairfax Media, The Canberra Times and WIN Corporation. Her career pivot began during maternity leave when she chose to trade the boardroom for business ownership, launching Little Luxe Marketing to help businesses build strong, strategic marketing foundations that drive real, long-term results.A certified digital marketing professional and three-time national radio award winner, Tania is also a returning judge for the 2025 Australian Small Business Champion Awards and Illawarra Business Awards, solidifying her influence in the industry. She is passionate about empowering women to navigate career transitions, embrace entrepreneurship and redefine success on their own terms.Connect with Tania on LinkedInLittle Lux MarketingDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

It's my business birthday and that can only mean ONE thing - a reflection episode...In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years. From battling bouts of self-doubt and impostor syndrome to fighting against the generic 'sales-bro' marketing advice inundating the industry, I share my personal experiences and reflections. I'm discussing the importance of believing in oneself, embracing uniqueness, and navigating the constant comparisons that come with running a business. Tune in for a candid conversation that goes beyond the typical 'top five lessons' and delivers real, tangible insights into the entrepreneurial journey. Whether you're a long-time listener or new to the podcast, this episode offers a fresh perspective on resilience and self-confidence in the face of challenges as a business owner - plus the fun stuff too.I hope you love this episode!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I love getting a guest back on - and in this episode I welcome back Dan Nikas, Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch. We discuss the evolution of Facebook advertising and how it has shifted from the 'gold rush days' to a more nuanced approach that requires multiple touchpoints to build consumer trust. Dan elaborates on the importance of integrating meta advertising, Google Ads, and email marketing to create a cohesive ecosystem. We also highlight the changing dynamics of consumer behavior, emphasizing the need for marketers to be patient and data-driven. Tune in to learn about the do's and don'ts of modern advertising, the importance of unique selling propositions, and how to adapt to the ever-changing digital marketing landscape. Don't forget to listen to our previous episode with Dan for more insights on Facebook advertising and email marketing!Dan Nikas is an expert in meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results.  As the founder of Gear Bunch, a globally successful fitness apparel brand, Dan has demonstrated his prowess by consistently driving 20-30% of the brand's revenue through meticulously crafted email marketing campaigns. His unique approach has earned him a spot on Meta's Australian Business Council, where his unconventional yet highly effective methods caught the attention of industry leaders, leading him to become a global trainer for Meta.  Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit.  In the realm of meta advertising, Dan's achievements are remarkable. His strategies, such as using Facebook Messenger for e-commerce, have consistently delivered outstanding results, even deviating from conventional practices. This innovative approach led Meta to invite him as a global trainer, where he shares his insights and teaches businesses how to optimize their advertising efforts. Find Dan on LinkedInVisit his Website DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implementing the right CRM can be a game-changer for your business. We explore a variety of CRM options including Salesforce, HubSpot, Zoho, and ActiveCampaign, highlighting their unique features, price points, and functionalities. I emphasise the importance of cloud-based CRMs for secure data storage and easy accessibility. Learn about crucial CRM functionalities such as email automation, lead scoring, pipeline management, and data segmentation. Discover why clean data and proper implementation are vital for maximising the benefits of your CRM system. This episode also sheds light on overcoming common challenges businesses face, such as transitioning from Excel spreadsheets and ensuring team buy-in. Tune in to gain actionable insights on selecting, setting up, and effectively using a CRM to enhance your customer journey, streamline your sales processes, and ultimately boost your business growth. If you need personalised advice on choosing the right CRM for your business, feel free to reach out. Happy listening!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You'll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.Don't miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.**In This Episode, You'll Learn:**- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.- The importance of showcasing your process to justify pricing.- How to highlight the benefits of your service offerings effectively.- The power of engaging social proof and testimonials.- Tips for maintaining consistency in messaging across various marketing channels.- How to position your brand for different market segments.- Reflections on navigating economic impacts on business growth.**Key Takeaways:**- Communicate the value of your expertise through detailed process explanations.- Use client testimonials to reinforce the benefits of your services.- Stay consistent with your brand messaging to build trust and familiarity.- Align your marketing strategies to position your brand effectively in the market.Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what their expertise is truly worth.Her career began in media, where she quickly rose through the ranks to becDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle.This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them involved.Drawing from my 15+ years of experience, I discuss how creating a feedback loop and ensuring that every team member is engaged can be a game changer for your marketing efforts. I also highlight practical ways to get your team involved, such as having competitions and sharing the business's marketing goals. Whether you have a virtual assistant, contractors, or a larger team, understanding how to integrate marketing into your company's culture is essential for growth.Lastly, I emphasize the impact of internal marketing on creating a positive work environment and growing raving fans both internally and externally.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!?Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to learn about it! Kel shares insights on the platform's extensive functionalities, including CRM, email marketing, calendaring, and even cryptocurrency payments. He addresses common concerns about security and data management, and offers practical advice for transitioning to an all-in-one system.Kelvin Holliday is the Founder and CEO of the Transformational Group of companies, they are creators of time and freedom by sharing our Thinking to develop yours, Technology selection that's easy and cost-effective, and building remote Teams (Some call VA teams) by providing Internationally Recognised "Transformational Leadership" systems. Having been recognised in the top 10 professionals for leadership and Team systems internationally by Fox, ABS NBC and CBS, and as a 3 times #1 best selling author, he is passionate and motivated to share these experiences and systems with you. Connect with Kevlin on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience.So, how are you engaging your teams in marketing and encouraging them to be a part of 'the marketing team.' I emphasise the necessity of team involvement to enhance customer engagement and the effectiveness of marketing efforts.I am going through examples to day of how I have seen this transform businesses but also more often than not how I have seen it been the breaking of the marketing strategy.With over 15 years of marketing experience, I share insights from my career, including the challenges of implementing marketing functions in growing businesses. From my experiences, you'll learn about the critical importance of change management, digital marketing evolution, and practical tips for integrating team feedback into your strategies. Whether your business is large or small, the team's proximity to clients can significantly influence your marketing's success. I hope you love this episodeDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. Join us as we explore the power of story and research in creating connections with your ideal clients. I hope you love this episode!Aleyx Ward is a Brand Storyteller and Founder of Core Story. She's worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She's a big believer in the power of story for both businesses and individuals.Connect with Aleyx on LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend."With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!)So is LinkedIn really all that?Will it really save your Social Media strategy?I express my frustration about the notion that simply following trends or seeking a 'silver bullet' solution will lead to guaranteed success. I emphasise the importance of building a personal brand and being active on LinkedIn, but I argue against relying solely on any single platform. Instead, I advocate for a multi-faceted marketing approach that integrates various channels such as social media, website, email marketing, and more. Listen to this episode and my thoughts on where LinkedIn should fit in your marketing matrix! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience's desires. Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:WebsiteLinkedinDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...But regardless of the type of business, the industry, their service there are key things that always rear their head.In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. From subpar branding industry wide to the misuse of stock images and poor website navigation, I cover the essential elements businesses often overlook. I emphasise the importance of a cohesive brand identity, up-to-date and personalised visuals, and clear, engaging websites that resonate with your audience. Join me as I share practical tips and advice on how to implement marketing that elevates your brand, and doesn't just tick the marketing box.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel.Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-passive strategies for social media, emphasising the importance of direct engagement with your audience beyond just posting content. Katrina shares her valuable insights into building relationships through DMs, the necessity of moving followers off platforms and into your CRM or email list, and developing a structured posting strategy that aligns with your business offers. As the founder of a successful Global Digital Media Marketing Agency, Katrina has guided hundreds of businesses, both product and service-based, to achieve remarkable success using the power of the internet. Her self-taught journey and hands-on experience have made her a beacon for those looking to thrive in the digital age. Her mission is to shine a light on 100,000 everyday small business owners with their own stories,  empowering them to know their own worth and create the world they want to live in. Katrina's focus on results and solutions has led her to develop and share her expertise through her Academy and Service offers, making her knowledge accessible to a broader audience.Her mantra? “Your Story is the most valuable thing you own - let's share that! ”Connect with KatrinaDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape.I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of quality versus quantity in content creation and why it's crucial to understand your audience's needs. Tune in to learn how to create impactful content without overwhelming your audience and ensure your marketing efforts are effective.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about the power of websites.Zoe and I discuss the critical role a professional website plays in a business's success, especially for service-based businesses. We dive into the impacts of the digital shift during COVID-19, the pitfalls of DIY website builders like GoDaddy, and the importance of brand strategy. Zoe shares valuable tips on how to ensure your website looks professional reflects your brand identity, and creates a seamless user experience. We also talk about the balance between creativity and functionality, the importance of high-quality imagery, and the benefits of tracking website analytics. Tune in for an episode packed with actionable advice to transform your website into an effective business tool.Zoe, a seasoned designer of over 20 years, she has navigated various sectors—from corporates to charities—showcasing her expertise. Clients adore her can-do spirit, efficiency, and knack for making design enjoyable. She thrives on the belief that impactful design can transform the world. Her passion lies in empowering small businesses to stand out. Zoe adores all aspects of thoughtful design, from fashion and slow living to culinary artistry and sustainable living.Connect with Zoe:InstagramLinkedInWebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing. I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common feedback that clients feel disconnected during project execution. Emphasising intentional communication and mapping out every step of the customer journey can enhance customer satisfaction, increase repeat business, and generate referrals. Tune in to learn how to create a seamless customer experience that stands out.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration over competition for successful PR outcomes. We discuss why PR should be an integral part of your marketing strategy, the credibility third-party endorsements provide, and how to strategically use PR to outperform competitors. Lexy also sheds light on how to choose the right PR professional and what kind of budget you should consider for impactful PR. If you're eager to elevate your brand and get valuable tips for your own PR efforts, this episode is a must-listen. Join us and learn how PR can be a game-changer for your business!Lexy Mann is a creative and strategic thinker with a talent for navigating complex challenges and uncovering unique, powerful insights. Whether shaping thought leadership stories for top-tier media or defining value propositions in new business areas, Lexy thrives on making an impact.She believes in collaboration over competition, leveraging holistic company insights to drive meaningful shifts in brand positioning. Known for her proactive and autonomous approach, Lexy earns the trust of senior stakeholders, ensuring seamless execution with minimal input required.Passionate about continuous growth, she views every role as an opportunity to expand her capabilities and find new inspiration. Above all, Lexy is committed to sharing that inspiration—whether through innovative ways of working or technical expertise—to empower those around her.Connect with Lexy Mann on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

 If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success.I share insights from my work with seven-figure business owners, revealing that social media is just one marketing channel among many, and often not the most crucial one. I'll debunk the myth that you need thousands of followers to generate sales.Tune in to learn why focusing too much on Instagram can actually hinder your business growth and discover how to create a marketing strategy using an omni channel approach.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster.Stephanie shares her extensive experience in marketing for top-tier brands like Nike and Apple before moving on to create Creative Career Level Up, a flagship coaching and training program. We discuss the importance of aligning personal values with the company culture and offer practical tips to ascertain this alignment through deep self-understanding and thorough research. Stephanie also provides insights into personality profiling and how understanding your core values can pave the way to a fulfilling career. Whether you're looking to move up the corporate ladder or seeking new clients for your business, this episode is packed with actionable advice on achieving career satisfaction and success.Connect with Stephanie:LinkedInWebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history!I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific circumstances. Additionally, I need to be realistic about the time, effort, and budget required to reach your goals. Whether it's growing your social media following or increasing your email list, I provide practical advice on how to measure and achieve your marketing objectives effectively. Remember to focus on what works for you and trim the fat from strategies that don't deliver results.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets!In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, managing cash flow, and overcoming financial hurdles for growth. Whether it's securing a loan for a new car, expanding inventory, or preparing for future investments, Ellie's expertise provides practical guidance to help you navigate financial decisions in your entrepreneurial journey. Ellie is a  finance and mortgage broker, and business owner all whilst juggling being a mum to a busy 2-year-old and a brand new bub!Ellie is a numbers girly, with four years in finance and many years in accounting prior.Her passion around finance comes from her drive to help people achieve their goals, whether that is home ownership, growing their businesses through the purchasing of assets or simply purchasing a new car to get their family from A to B safely. Connect with Ellie through Instagram DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? Well I hate to say it, but it's the boring stuff...Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you want to be headed.No point jumping in a car and driving with no destination in mind... (I mean there is when you're on holidays sure... but not when you're trying to save fuel and get somewhere.)Having a solid marketing strategy in place is essential. Before jumping into the fun stuff like designing your logo or choosing Instagram colours, it's key to map out your customer journey, set up your CRM, and establish your nurture sequences. From understanding your messaging to planning your social media posts and email campaigns, this episode is packed with actionable insights to help you streamline your marketing efforts and avoid common pitfalls.Make sure no customer gets lost, and every touchpoint adds value. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness.Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work!Nicky and Ness are seasoned business leaders and coaches with over 50 years of combined experience in leadership, sales, and coaching. They co-founded Business Together to help business owners escape the cycle of "busy" and build thriving businesses on their own terms. Since 2015, they've empowered service-based businesses to move from chaos to clarity, giving owners and leaders the time freedom they crave through practical, real-world strategies.In 2024, they co-authored Healthy Hustle: The New Blueprint to Thrive in Business and Life, a game-changing guide that challenges the grind of hustle culture, offering smarter strategies for business growth, empowering teams, and reclaiming time. Both Nicky and Ness hold professional coaching certifications, and their approach blends wisdom with actionable insights to help business owners and leaders not just succeed, but also thrive.They are also the hosts of the Smart Business Growth podcast, where they dive deeper into strategies for sustainable growth and leadership, providing listeners with practical advice to help them thrive in both business and life.Connect with Nicky and Ness here:https://businesstogether.com.au/https://www.linkedin.com/company/b2business-together/Nicky LinkedIn Ness LinkedIn Download Chapter One of "Healthy Hustle"DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.)Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method'This method helps align marketing efforts with business goals and to assess the effectiveness of current practices. By identifying tasks that should be started, stopped, or continued, you can optimise their strategies for better results. The main habits I see needing some tough love? Frequent social media postings or excessive emails, be honest with yourself about what is truly working.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success.Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yourself a little further.The episode touches on goal setting, overcoming fear and doubt, and staying motivated. Sari Elle's experience offers valuable insights into the parallels between personal challenges and business obstacles, highlighting the importance of community, networking, and unwavering determination. Tune in to hear about her next ambitious goals and the lessons she's learned along the way.Sari-Elle is an experienced communications consultant and leader passionate about helping individuals and organisations communicate strategically and create meaningful change.   Her skills include strategic PR profiling campaigns, litigation PR, social media management, internal and stakeholder communications, and government and media relations.  On a mission to make a difference, Sari-Elle is actively involved in community service, particularly with Lions Australia. She recently ran the World's Highest Marathon, the Everest Base Camp Marathon in May 2024, to raise awareness and funds for the Australian Lions Foundation. Sari-Elle raised over $126,000 and also placed 3rd foreign female and 7th overall.  Sari-Elle holds a Bachelor of Media (Communication and Journalism) from UNSW and was named a finalist in Mediaweek Australia's 2023 "Next of the Best" Awards.Current positions Managing Director of Alpha ConsultBoard member of Australian Lions Hearing DogsBoard member of Lyrebird Foundation President of Coogee Lions Club Connect with Sari-Elle on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

We're back!!! It's 2025, and I'm kicking off the year with a deep dive into what's hot, what's not, and how to not screw up your marketing this year. This episode? It's got it all. From the trends that actually matter to the ones you should just straight-up ignore, we're talking strategy, connection, and a whole lot of truth bombs.If you're serious about leveling up your marketing game and cutting through the noise, this is the episode for you. Warning: I do get a little ranty, but hey, that's all a part of the Marketing Espresso charm... right?Here's What I'm Covering:

It's the last episode for 2024!!How did we get here so quickly?It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead!Major trends I saw this year?The shifting from digital to real-world connections, personalized email marketing, and brand authenticity. Yep who else saw the rise of in-person events and the decline in the effectiveness of overly salesy pitches, online courses, and the continuing relevance of email and SEO?Also the stats are telling us - people are spending less time on social media platforms! Most excitedly - there's a rise in brand marketing... an absolutely lost form of marketing!So marketers, business owners I urge you in 2025 to think beyond social media and invest in a strong brand strategy. I'm going to share my plans and hopes for 2025, while encouraging you to review your 2024 strategies and prepare for the year ahead.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Do you think of planning and roll your eyes?Or maybe you think of planning and get so excited to get paper and coloured pens at the ready!Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.)Whether you hate or love it, Michelle is going to give you the tips you need to make sure you don't just set goals or plans and forget about them but actually develop action plans, set intentions and bring the plan to life (and reach those goals!)This episode emphasises the significance of reflection, accountability, and flexibility in achieving goals. Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business. Michelle is known for smart, strategic solutions that build thriving businesses and provide women with the freedom to enjoy what matters most - in business and life. Prior to starting her business in 2016, she spent more than a decade in the media industry - playing an integral role in building two start-ups from solo entities to thriving global brands. Michelle's superpower is being able to cut through the overwhelm and overdrive of running a business alone. As a voice of reason and a motivating force, her focus is on removing roadblocks and identifying the opportunities, structure and resources to meet the demands of running a business. Michelle has shared her insights on stages, masterclasses, podcasts and in print. She has her own podcast - 'Your Business Boost' and is the Productivity Editor of 'Women Love Tech' and 'The Carousel' news sites. She lives on the Northern Beaches of Sydney, Australia with her two daughters and Jett, their pet cavoodle. Connect With MichelleWebsiteLinkedInEmail: michelle@michellebroadbent.com.auDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

No doubt you've heard of this term, but what does it actually mean?Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy.Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. But when it comes to using multiple channels the trick is habit stack your marketing and getting your consistency right before diving into it all.My advice? gradually setting up and integrating different channels into your marketing strategy, ensuring each channel is effective before expanding to the next. I'm giving you practical examples and insightson how to implement omnichannel marketing effectively.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

How does understanding your customer and their profile help you with your marketing?In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes. We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer relationships.Ros shares insights on how different archetypes like Tribe Builder, Sovereign, Wise Woman, and Warrior respond to marketing and customer service, offering tips on tailoring communication and services to each. And further to understanding your customer how can recognising and leveraging your own archetypes lead to better outcomes?Ready to know what Archetype you are?Find out hereYou get 50% off for being a Marketing Espresso listener! How good!When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women's Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.Connect with RosDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique.So how do we supercharge it?Well have a listen and find out!But for a sneak peak I am going to talk about...The importance of nurturing relationshipsHow to systemise your communication with your networkCollaborations built on mutual valueIntentional interactions Asking for referralsEnjoy these practical tips for both product and service-based businesses to help leverage community networks for marketing success.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Are you guilty of thinking you can communicate because you can well, talk?Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication?Well, I have communication expert Leesa Shannon back on the poddy and we are identifying three major communication challenges—lack of clarity, lack of confidence, and ineffective messaging—and providing strategies to overcome them. From a career that started in Public Relations, Leesa has been fascinated in how people communicate, and the impact it has on human connection, relationships, success and ultimately results. Leesa is now a sort-after strategy and leadership facilitator, human performance coach, and communications advisor with over 20 years of experience consulting to a vast array of organisations, including blue chip multinationals, start-ups, not for profit and high-profile individuals.Her expertise centres around vision, messaging, and strategic alignment for organisations seeking growth, market repositioning, and government advocacy. She is a sought-after facilitator for strategy development and planning sessions, a trusted coach for senior leaders, and a skilled architect of strategic communications and execution plans. For the past 14 years, Leesa has also advised and coached the State and National Australian of the Year award finalists and recipients, including the likes of Grace Tame, Adam Goodes, Rosie Batty, the Thai Cave Divers – Richard Harris and Craig Challen – to name a few. Find out more about Kármán LineConnect with LisaDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Without fail my annual don't forget to market over the holiday period episode hits your ears...Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost.So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away?Here are my actionable tips on how to stay relevant to clients over Christmas and New Year's. Also don't forget that we need to prepare marketing campaigns in advance to manage quieter business periods effectively and stress avoiding complete disengagement to retain brand trust and client relationships.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me.Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it!Dan is sharing with us his innovative strategies that consistently drive significant revenue for brands, including his own successful fitness apparel brand, Gearbunch. He explains the importance of personalised email marketing campaigns using tools like Klaviyo, detailing how user behaviour can inform targeted communication at various stages of the customer journey. Dan emphasises the critical role of owning customer data and integrating it with other marketing efforts to maximise ROI. The discussion also highlights the transformation of traditional email marketing into a sophisticated, behaviour-driven approach, aiming to enhance customer experience and boost revenue. So what untapped potential is there to optimise your email marketing?Dan Nikas is an expert in meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results.    As the founder of Gear Bunch, a globally successful fitness apparel brand, Dan has demonstrated his prowess by consistently driving 20-30% of the brand's revenue through meticulously crafted email marketing campaigns. His unique approach has earned him a spot on Meta's Australian Business Council, where his unconventional yet highly effective methods caught the attention of industry leaders, leading him to become a global trainer for Meta.    Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit.    In the realm of meta advertising, Dan's achievements are remarkable. His strategies, such as using Facebook Messenger for e-commerce, have consistently delivered outstanding results, even deviating from conventional practices. This innovative approach led Meta to invite him as a global trainer, where he shares his insights and teaches businesses how to optimize their advertising efforts.    As a podcast guest, Dan Nikas brings a wealth of knowledge in e-commerce, email marketing, and meta advertising, enriched by his fascinating journey from detective to entrepreneurFind Dan on LinkedIn Visit his Website DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them.There is this little old thing we used to do in Marketing called... research.Use feedback from your current, previous, or ideal client to identify their needs and their interests.  Through conversations and strategic listening, you business owner/ marketer can tailor your content to meet their audience's expectations and build stronger connections. Let's also talk about my favourite thing - the misconceptions around relying solely on social media for business success and listen to me advocate for a broader approach to content strategy. This episode is a guide to better understanding audience desires to create impactful content.Want more of my thoughts on Social Media & Marketing?Download my White Paper"Social Media Won't Save Your Marketing"DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it.However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer.It's refreshing to sit with another marketing strategist and talk about all of the things that businesses miss when it comes to marketing!Suzanne shares expert insights on simplifying marketing strategies and the often unseen effort that goes on behind the scenes of successful marketing campaigns. Enjoy this episode as we give advice on deep listening to your customers, maintaining consistency, addressing client needs, and navigating the realities of entrepreneurship and the importance of authenticity and dedication as keys to achieving meaningful results in business.Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.She's worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.Connect with Suzanne:Website: https://www.suzannereilley.com/Linkedin: https://www.linkedin.com/in/suzannereilley/DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."Well let me tell you, it is the same with your marketing...I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions. Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels. And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth. I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads. As always I cannot highlight enough the need for customised reporting based on your unique business needs.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

So how do you make cashola?Well, I have money expert Justine McClean back to chat just about that.We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts. Justine shares insights from her extensive experience, emphasising the significance of having a goal-oriented approach to business operations. We're also talking about the importance of knowing your expenses, managing cash flow, and aligning business practices with personal success goals. Justine encourages business owners to look beyond immediate comparison with competitors and focus on sustainable pricing structures to ensure long-term success.Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educate business owners on how to change your financial mindset and secure your business's success.Hear how Justine has turned her costly mistakes into valuable lessons, and discover why so many business owners shy away from numbers.We're chatting practical methods to help you become financially savvy and explain why understanding your business's finances is crucial for telling its story and shaping its future.Justine provides actionable strategies for managing your personal income, like setting a fixed weekly wage and allocating money for taxes, superannuation, and savings.We discuss the importance of taking business finances seriously and mastering both financial and marketing aspects to succeed.With simple tracking methods and a fresh perspective on financial education, Justine encourages openness and learning within the entrepreneurial community.Website: https://www.justinemclean.com/Book: https://www.justinemclean.com/bookInstagram: https://www.instagram.com/flosDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

The full question was:When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house?So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally.I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while leveraging internal resources for content creation when feasible. I'm a huge believer in finding talent in your team - train your internal staff interested in marketing, like receptionists, or customer-facing positions for cost-effective skill development. I cannot stress however the importance of having a solid marketing strategy before making any of these decisions...Remember, as you scale and outsource specific marketing functions you SHOULD be ready to level-up your reporting game so that you have a true and accurate understanding of ROI in your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative