Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Send us a textEver wonder how to grow your business without constantly chasing leads?In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing.Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights.
Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it's so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum.If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this episode will hit home. It's a thoughtful, honest look at what happens when your expertise becomes a blind spot—and how to regain perspective.Are You Too Close to Your Business?How This Impacts Your MarketingWays to Regain PerspectiveKey Takeaways for Business Owners and MarketersExpertise blindness is real—just because you know it doesn't mean your audience doesMarketing is about connection, not complexityYou don't need a huge budget to get perspective—start with post-its or a monthly accountability check-inEven pros need coaches—asking for help is a sign of strength, not failureWhether you're a solopreneur, service provider, or small business owner, this episode will help you slow down, zoom out, and market from a place of clarity—not assumption.Connect with Kendra Corman:Website: kendracorman.comLinkedIn: https://www.linkedin.com/in/kendracorman/Instagram: @kendracormancoach Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textIn this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:Why Storytelling is a Marketing SuperpowerBalancing Vulnerability and CredibilityFinding Stories in the EverydayTurning Life Into Email ContentKey Takeaways for MarketersStorytelling is both a practice and a mindset—start noticing, not just narratingPersonal connection beats polished perfection when it comes to contentSharing your point of view and experience builds the know, like, and trust factor faster than any trendWhether you're a reluctant sharer or a natural open book, Renee's practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.Connect with Renee Frojo: WEBSITE: https://www.reneelynnfrojo.com/INSTAGRAM - https://www.instagram.com/reneelynnfrojo/LINKEDIN - https://www.linkedin.com/in/renee-lynn-frojo/X - https://x.com/frojofeedAre you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textWant to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom AltmanIf tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity.Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one.We cover:
Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs.Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving content ecosystem. From simple tech setups to editing hacks and promotion strategies, this episode is your all-in-one starter guide to launching a podcast with imperfect action.We explore:Why Podcasting Still Works in 2025Darren's shift from traditional marketing to digital content—and why podcasting stood outThe personal connection podcasts create by putting your voice in someone's ear for 30–60 minutesWhy guesting is a great first step—and how to make the most of it with repurposingGetting Started Without the OverwhelmWhy podcasting today is more accessible than ever (you can start for under $200)Recommended low-budget tools like Zoom, Podbean, Riverside, and simple mic setupsThere are no hard rules—your podcast can be as short or long, polished or raw as you wantTackling the Tech and EditingDarren's take on modern editing tools like Descript, iMovie, CapCut, and AI solutionsWhy you don't need to edit every “um” and “ah”—natural is better than roboticStreamlining your workflow by editing video/audio together in one placePromotion: The Most Important PieceThe biggest mistake podcasters make (hint: not promoting enough!)Darren's tips on ongoing podcast promotion using clips, snippets, quotes, newsletters, and moreTools he loves: Opus Clip, Canva, Riverside, ChatGPT for show notes and blogsMaking Your Podcast Content Work HarderWhy podcasting creates five types of content: audio, video, images, quotes, and writtenRepurposing strategies to avoid “everything looking the same” on your social channelsDarren's advice: creativity is a muscle—exercise it regularly to stay fresh and inspiredThe Business Value of PodcastingWhy podcasting saves time and amplifies your marketingBuilding trust, authority, and audience connection with consistent publishingHow podcasting helps you build relationships faster than a website ever couldDarren's No-Fluff AdviceYou're already creating content—why not podcast and kill two birds with one stone?Use AI to save hours of editing and content creation timeDon't chase perfection—launch with what you have and iterateKey Takeaways for MarketersPodcasting is more accessible, affordable, and effective than everImperfect action beats no action—just startPromotion is just as important as productionPodcasting builds trust faster than most marketing channelsWhether you're a solopreneur thinking about launching a show or a business owner ready to maximize your content strategy, this episode will give you the real-world tools and encouragement you need to get started now—not later. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.
Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.We explore:The Reality of SEO in 2025Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seemsThe role of content marketing as the true heart of long-term SEO successWhy SEO should be viewed more as audience trust-building than keyword trickeryWhat Google Actually WantsThe power of E-E-A-T: Experience, Expertise, Authority, and TrustWhy authenticity and transparency build credibility (and rankings!)How hidden tactics like keyword stuffing or invisible text backfire in the long runUsing AI Without Losing Your VoiceHow Barb uses both AI and human copywriters to scale content while keeping quality highTips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart editsGoogle's evolving ability to read images, metadata, and credibility signalsGetting Your Content Strategy RightSimple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and RedditWhy asking your audience directly is still the best content research toolHow forums, newsletters, and Facebook groups reveal search intent goldBarb's No-Nonsense SEO Advice for Business OwnersBlog consistently and intentionally—don't just create for creation's sakeTrack your ROI with analytics (don't guess if SEO is working)Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacksKey Takeaways for MarketersSEO is a long game, not a magic trickDon't believe everything you read—test, tweak, and trackAI is a tool, not a replacement for your brand's voiceReal content that solves real problems will always winWhether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb's honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.
Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience.Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world.The Reality of Modern MarketingHow the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really isWhy strategy must come before execution—every timeWhy good marketing isn't fast, easy, or cheap (despite what TikTok says)The importance of learning not just what works, but what doesn't, through experienceWhy Strategy Outweighs TacticsWhy posting daily doesn't equal success—and what to do insteadThe critical role of identifying the real problem before jumping to solutionsWhy strategy needs time, patience, and a client who's willing to trust the processThe Unsung Hero: Project Management in MarketingHow project management skills like setting deadlines and stakeholder coordination are essential for executionWhy most marketing failures happen during execution—not strategy or planningTools and mindset shifts that help marketing professionals stay organized and deliver resultsJessie's #1 project management tip: “You set the deadlines, so don't stress them.”Key Takeaways for MarketersStrategy isn't rigid—it's flexible, iterative, and deeply rooted in understanding your audienceGood marketing is a process of learning, testing, adjusting, and being patient with outcomesExecution matters just as much as planning, and both need structure and deadlinesGive yourself grace—but don't let it become an excuseWhether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it's strategic, intentional, and adaptable.Connect with Jessie Fernandez:Website: https://jessiefernandez.com/Instagram: https://www.instagram.com/soyjessiefernandez/LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/
Send us a textWant to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you.Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas.We're going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business.We cover:
Send us a textIn this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and what to do instead.If you've ever felt nervous about pitching yourself for podcast guest spots, or if you're wondering whether podcast interviews are really worth it, this conversation is for you.
Send us a textHow to Use AI for Marketing Strategy (Without Losing Your Voice)In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or something in between? If you've ever rolled your eyes at those five-minute "AI builds your business" TikToks—or felt overwhelmed trying to organize your strategy—you're not alone.Kendra shares a refreshingly balanced take on using AI as a powerful marketing assistant, not a replacement. She walks you through her own process using her AI partner "Suzy Strategy," and how this dynamic duo transformed pages of chaotic meeting notes into a streamlined, strategic roadmap for a client.In this episode, we cover:AI Myths vs. RealityWhy AI won't build your business from scratch (and that's a good thing)The danger of unrealistic expectations (spoiler: it's not a magic wand)What AI can do that saves you hours every weekHow to Use AI as a Marketing PartnerKendra's real-life example of AI helping build a client strategyHow her AI partner “Suzy” helps identify patterns, structure ideas, and save timeWhy the last 10-20% of human input is what makes content exceptionalA Practical Framework for Building Strategy with AIStart with what you know: your customers, their pain points, your insightsUse AI to prompt clarifying questions and surface blind spotsTap AI for research, trend analysis, and content structuringAlways refine and personalize: add your voice, stories, and expertiseKey Takeaways for Marketers:AI is a tool, not a miracle. It's a screwdriver, not the whole kitchen table.Use AI to amplify, not replace, your expertise.The best strategies come from a partnership between human insight and machine support.Whether you're skeptical about AI or curious how to use it more strategically, this episode offers a grounded, practical approach to integrating AI into your marketing workflow—without losing your authenticity.If you found this episode helpful, share it with a fellow marketer or entrepreneur! Don't forget to rate, review, and subscribe so you never miss an episode.
Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textIn this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to building a business that automates LinkedIn best practices in an authentic and transparent way.We discuss:Rethinking LinkedIn for Business GrowthWhy LinkedIn is more than just a networking platform—it's a revenue driverThe importance of authenticity and relationship-buildingWhy traditional sales tactics don't work on LinkedInBuilding a Targeted LinkedIn AudienceHow to use LinkedIn Sales Navigator effectivelyA unique “event hack” to find engaged prospectsUsing key influencers as proxies to reach the right peopleActivating Your LinkedIn ConnectionsThe step-by-step method to connecting with 25 people per dayWhy first-degree LinkedIn connections are more valuable than email listsThe right way to send messages without coming off as salesyTurning Engagement into RevenueHow to nurture connections with a non-salesy approachUsing LinkedIn live streams as a powerful marketing toolThe secret to getting people to opt into your expertiseKey Takeaways for MarketersShift from a sales mindset to an education-first approachStop chasing leads—build relationships and let them come to youWhy providing value is the most effective way to drive businessWhether you're a solopreneur, a sales leader, or a business owner looking to maximize LinkedIn's potential, this episode is packed with actionable insights you can implement right away.Are you ready to transform LinkedIn into your most valuable marketing tool? Tune in now to learn how to navigate this powerful platform the right way.
Send us a textIn this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss:The Changing Face of Digital MarketingHow consumers are becoming savvier to traditional advertisingThe growing importance of authenticity in marketing campaignsWhy AI can't replace human creativity in content creationDemystifying Influencer MarketingThe different levels of influencers, from content creators to celebritiesWhy micro and mid-tier influencers often offer better ROI than mega-influencersThe value of niche, engaged audiences over raw follower countsGetting Started with Influencer PartnershipsThe "crawl, walk, run" approach for businesses new to influencer marketingHow to calculate fair compensation for influencers (hint: it's not an exact science)The importance of authenticity and genuine product enthusiasmKey Takeaways for MarketersWhy storytelling is crucial in influencer partnershipsThe value of data-driven decision making in marketing campaignsHow to approach marketing with a "poker player" mindsetWhether you're a small business owner curious about influencer marketing or a seasoned marketer looking to refine your strategy, this episode offers valuable insights into harnessing the power of authentic partnerships in the digital age.Are you ready to explore how influencer marketing could transform your business? Tune in to learn how to navigate this exciting and ever-changing landscape.Connect with Dan:Website: gethypedmedia.comLinkedIn:linkedin.com/in/daniellcoughlin/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketing, I'm addressing these common AI-related questions that many of you have been asking.Crafting AI Content That Sounds Like YouLearn how to give AI systems more detailed instructions and train them on your unique voice. Discover the importance of providing examples and context to get better results.Troubleshooting AI Response IssuesFind out what to do when AI tools like ChatGPT seem unresponsive, and why breaking down your requests into smaller chunks can lead to more reliable outcomes.Leveraging AI for Efficient Presentation CreationExplore how tools like Gamma App can revolutionize your presentation workflow, allowing you to focus on content while AI assists with design and layout.By the end of this episode, you'll have practical strategies to enhance your AI-assisted content creation, troubleshoot common issues, and save time on presentations. These tips will help you harness the power of AI more effectively in your marketing efforts.Ready to take your AI skills to the next level? Tune in to discover how to make AI work for you, not against you. Let's navigate the world of artificial intelligence together and create marketing that's both efficient and authentically you. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce to explore the value of chamber membership and how to make the most of networking events.The Power of Chamber MembershipWhy businesses should consider joining their local chamberThe range of benefits chambers offer, from marketing opportunities to community connectionsHow chamber staff can help you build valuable relationshipsMaximizing Networking EventsTips for introverts and extroverts to navigate chamber events successfullyThe importance of follow-up and continuing conversations beyond initial meetingsHow to approach networking with authenticity and build genuine connectionsThe Resurgence of In-Person EventsWhy attendance at chamber events is higher than ever post-pandemicThe renewed energy and excitement around face-to-face networkingBalancing in-person and virtual opportunities for member engagementMarketing Lessons from Chamber ExperienceSheila also shares her biggest marketing lesson learned: less is more. She emphasizes the importance of clear, concise messaging and avoiding "logo soup" in event promotions and marketing materials.Whether you're a seasoned chamber member or considering joining for the first time, this episode offers valuable insights on leveraging chamber resources to build relationships, grow your business, and become an active part of your local business community.Ready to take your networking and marketing efforts to the next level? Listen now to learn how chambers of commerce can be a powerful tool in your business growth strategy.Connect with Sheila Denstaedt:LinkedIn: https://www.linkedin.com/in/sheilatroychamber/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand.Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way you think about media outreach and help you craft compelling stories that journalists can't resist.Key Takeaways from This Episode:Why most press releases fail to generate earned mediaThe secret to creating press releases that journalists actually want to readHow to leverage AI in press release writing (without letting it take over)The types of press releases you should avoid sendingStrategies for uncovering your business's unique story angleThe Power of Strategic Press ReleasesDiscover why Mickie believes that only 3% of press releases generate earned media, and learn how to position your business to be part of that elite group. We discuss the importance of focusing on strategic ideas and how to craft press releases that stand out in a sea of mediocrity.AI and Press Releases: A Delicate BalanceMickie offers practical advice on using AI to streamline your press release writing process without sacrificing quality or authenticity. Learn how to guide AI to create more powerful headlines and compelling content while maintaining your unique voice.Crafting Your Business StoryUncover the elements that make a press release truly newsworthy. Mickie shares tips on how to audit your business history and uncover the emotional threads that can captivate journalists and readers alike."Media like to be seen as curators and they get the most shares and accolades of articles when they put the spotlight on a product or software or a solution that no one in the industry is aware of yet." - Mickie KennedyWhether you're a seasoned marketer or a small business owner looking to boost your visibility, this episode is packed with actionable insights to enhance your press release strategy. Don't miss Mickie's free masterclass, available at ereleases.com/plan, where he dives deeper into strategic press release ideas that can transform your media outreach.Ready to take your press release marketing to the next level? Listen now and discover how to craft stories that will make journalists and readers sit up and take notice.Connect with MickieWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Instagram: https://www.instagram.com/ereleasespr/YouTube: https://www.youtube.com/user/ereleases Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textHave you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people uncover their unique identity and purpose.Wendy shares her incredible journey from battling cancer to becoming a successful online business owner. Her story is a testament to the power of faith, perseverance, and embracing one's true self.Discovering Your Unique IdentityWendy emphasizes the importance of recognizing that each person's story is different. She offers practical advice on how to:Reflect on moments when you felt truly alive and passionateIdentify your strengths and talentsUtilize personality tests and spiritual gift assessmentsOvercoming Obstacles to Personal GrowthWe discuss common barriers that hold people back from achieving their goals, including:Fear of failureResistance to changeProcrastination and perfectionismWendy shares her personal experiences of how God has worked in her life, using challenges as opportunities for growth and transformation.Building Authentic Relationships in MarketingAs a marketing expert, Wendy emphasizes the importance of:Treating marketing as relationship-buildingCommunicating clearly who you are and what you offerCreating opportunities for deeper connections with your audience"Marketing is really building relationships. You have to communicate clearly who you are and your desires."This episode is packed with valuable insights for anyone looking to align their life and business with their true purpose. Whether you're an entrepreneur, a marketer, or simply someone seeking personal growth, you'll find inspiration and practical tips to help you on your journey.Are you ready to uncover your unique identity and purpose? Tune in to this episode of Imperfect Marketing and take the first step towards living a more authentic and fulfilling life.Resources and Next StepsWendy offers a free resource for listeners: 10 Questions to Identify Your Ideal Client Fast. You can download it at yourhomeforgod.com/10-questions.Additionally, Wendy invites you to book a free session to explore how she can help you discover your purpose. Visit calendly.com/wendygunn/connection to schedule a call.Facebook: https://www.facebook.com/wendygunnyourhomeforgodYoutube: https://www.youtube.com/channel/UCmMr5g_UMZ1BStDYkJPEUygInstagram: https://www.instagram.com/wendygunnyourhomeforgod/LinkedIn: https://www.linkedin.com/feed/Whether you're looking to gain clarity on your purpose, improve your marketing relationships, or simply feel inspired by Wendy's incredible journey, this episode is packed with actionable Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose?As a marketing strategist who helps business owners enhance their marketing through podcasting, email campaigns, and AI-driven productivity, I understand the importance of selecting the right tool for your specific needs. Let's explore the key factors to consider when choosing between popular AI assistants like ChatGPT, Claude, and Perplexity.In this episode, I share my personal experiences with these tools and how they've helped me save significant time in my daily tasks. Tune in to learn more about leveraging AI to enhance your marketing efforts and boost productivity.Are you ready to find the perfect AI assistant for your business needs? Listen now and take the first step towards more efficient, impactful marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textThe importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications.We explore why polished content matters more than ever, even in the age of short-form video. Jon shares his journey from corporate burnout to finding fulfillment in editing, and offers practical tips for improving your own writing and editing process.Key Insights on Editing and Content QualityDiscover why stepping away from your work before editing is crucialLearn a surprising technique for catching more errors in your writingUnderstand how quality content impacts SEO, reader retention, and conversion ratesExplore the pros and cons of using AI in content creationPractical Tips for Better EditingThe unexpected tool every writer should have on their deskHow to approach editing your own work effectivelyBalancing efficiency and enjoyment in the writing processThe Future of Written ContentWe discuss the enduring value of well-crafted writing in a world dominated by video platforms. John explains why written content remains essential and how it can complement your video marketing efforts.Whether you're a business owner, marketer, or content creator, this episode offers valuable insights to elevate your written communications. You'll walk away with actionable strategies to improve your editing process and create content that resonates with your audience.Ready to take your writing and editing skills to the next level? Listen now and discover how to craft content that stands out in today's crowded digital landscape.Resources:Perplexity.ai: A research assistant platform that provides step-by-step solutions and clickable sources. (Free version available.)Notebook LM: A tool by Google for organizing notes and research. It acts as a virtual research assistant to parse through content.Connect with Jon Clemence:Website: https://cedarpressproofreading.com/Instagram: https://www.instagram.com/cp_proofreading/LinkedIn: https://www.linkedin.com/in/jon-clemence-300b31187/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relationships and advance their careers.The Power of Professional SoulmatesDiscover how Together Digital creates a safe space for ambitious, smart, and generous women to connect, learn, and grow. Amy explains why their approach goes far beyond traditional networking.Overcoming the Networking GapLearn about the unique challenges women face when it comes to professional networking and how to break through societal conditioning that holds us back.Building Confidence Through CommunityHear how Together Digital's culture of vulnerability, celebration, and peer support helps members gain immediate confidence in their abilities.The Ask and Give ExchangeExplore this powerful practice that encourages women to ask for what they need without shame and give without judgment.Marketing Lessons from the Other SideAmy shares her biggest marketing revelation since transitioning from agency life to running her own company. Find out why putting customer needs first is crucial for success.Whether you're a seasoned digital marketing professional or just starting your career, this conversation offers valuable insights on building authentic relationships and creating a supportive professional community. Are you ready to revolutionize your approach to networking?How to Connect:Amy Vaughn -Together Digital: https://www.togetherindigital.com/LinkedIn: https://www.linkedin.com/in/amypvaughan/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Commerce Made Easy podcast, to explore how podcasting can be a powerful tool for business growth.Expand Your Reach and Showcase ExpertiseConnect with a wider audienceDemonstrate your industry knowledgeBuild trust with potential clientsBoost Your SEO and Online VisibilityImproving search engine rankingsCreating valuable, searchable contentDriving traffic to your websiteCreate Meaningful ConnectionsFostering a more personal connection with your audienceLeveraging storytelling to make your message memorableHumanizing your brand in an increasingly AI-driven worldConvert Listeners into ClientsCarrie shares practical tips for turning podcast listeners into leads:Crafting effective calls-to-actionDesigning user-friendly landing pagesBuilding trust through consistent content creationWe also discuss common podcasting pitfalls to avoid and the importance of embracing imperfection in your marketing journey. Whether you're a podcasting novice or looking to refine your strategy, this episode offers valuable insights to help you harness the power of audio content for your business.How to Connect:Carrie SaundersWebsite: https://scalewithcarrie.com/LinkedIn: https://www.linkedin.com/in/carriesaunders/Ecommerce Made Easy Podcast : https://www.ecommercemadeeasypodcast.com/Ready to take your marketing to the next level with podcasting? Tune in and learn how to make your brand's voice heard. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics.Highlights from today's episode include:How to shift your focus from downloads to building meaningful relationships.The power of podcasting as a networking and lead generation tool.Hosting strategies to nurture relationships with your guests.Tips for maintaining and strengthening podcast connections after the episode airs.Resources:Connect with Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/ Get More Marketing Tips & Strategies: https://www.kendracorman.comJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAre you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this process and amplify your message without burning out?In this episode of Imperfect Marketing, I sit down with Deirdre Tshien, the brilliant mind behind Capsho - an AI-powered tool that's revolutionizing content repurposing for podcasters. We explore how to leverage your podcast episodes efficiently, saving time and energy while expanding your reach.Key Insights You'll Gain:The power of repetition in building your brand and expertiseWhy you shouldn't worry about "oversharing" the same contentHow AI can transform your podcast into multiple content piecesTips for starting and maintaining a podcast, even if you're short on timeThe importance of enjoying the podcasting process for long-term successDeirdre shares her journey from e-commerce coach to software creator, and how her quest to be "intelligently lazy" led to the development of Capsho. You'll learn how this tool can help you create show notes, social media posts, blog articles, and more - all from a single podcast episode.Overcoming Common Podcasting HurdlesWe tackle the fears and misconceptions that hold many aspiring podcasters back. Discover why perfectionism is your enemy and how embracing imperfection can actually lead to growth and success in your podcasting journey.The Truth About Podcast GrowthThink the podcasting world is overcrowded? Think again. We discuss recent industry trends and why podcasting remains an underutilized medium with enormous potential for those willing to commit and stay consistent.Whether you're a seasoned podcaster looking to optimize your workflow or a newcomer hesitant to take the plunge, this episode offers valuable insights to help you create more impact with less effort. Learn how to repurpose your content intelligently and build a loyal audience over time.Ready to transform your podcast into a content powerhouse? Tune in now and discover how to make your voice heard across multiple platforms without the overwhelm.Resources:Capsho.comPodmatch by Alex Sanfilippo: https://www.podmatch.comYou can find Deirdre Tshien:Facebook: Deirdre Tshien: https://www.facebook.com/deirdretshienEmail: Hi@Capsho.comJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textDiscover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating resource pages, and crafting compelling calls to action. Learn why simplicity is key and how a few changes can grow your email list effectively.Highlights from today's episode include:The value of podcast listeners as warm leadsWhy your landing page doesn't need to be complicatedIntegrating seamless calls to actionKeeping your email welcome sequence engaging and personalResources:All my freebies: kendracorman.com/freebiesJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textThis week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she's amplifying the power of giving back through her podcast, which highlights inspiring stories of volunteers and nonprofits worldwide.Key HighlightsHow Stormy balances podcasting with a full-time nonprofit career.The importance of choosing a realistic podcasting schedule and sticking to it.Why LinkedIn and YouTube are her platforms of choice for growing her audience.The power of storytelling to inspire volunteering at any level.Resources:The Art of Volunteering podcast on YouTubehttps://www.youtube.com/@artofvolunteeringStormy Bell on LinkedInhttps://www.linkedin.com/in/stormy-bell-367a26138/Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters.Highlights from today's episode include:Why narrowing down your topic is key to audience engagement.Setting realistic schedules and the importance of consistency.Tips for creating a content calendar and managing guests.Using AI tools like Perplexity.ai and ChatGPT for brainstorming and scripting.Systems and tools to simplify your podcast workflow.Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Kendra's LinkedInKendra's Podcast Show Notes Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textIn this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you're battling imposter syndrome, unsure of your audience, or worried about consistency, Kristin shares tips and inspiration to help you take the leap and hit record!Key Takeaways:
Send us a textKendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever.Highlights from today's episode include:The impressive growth of podcast listeners worldwideWhy podcasts are a less crowded space than blogs or social mediaHow to overcome “pod fade” and set yourself up for successSimple strategies to get started, from content planning to equipment basicsJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Join Kendra's Free Podcast Bootcamp Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textAs we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year.Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest marketing lessons learned. Now, I'm excited to share the recurring themes and standout advice that emerged from these discussions.Key Marketing Themes for 20251. Know Your Audience and Build RelationshipsUnderstanding your target market is crucial. As Cindy Chang wisely stated, "If you try to be everything to everyone, you will become nothing to everybody." Take the time to refine your ideal client profile and speak directly to their needs.2. Embrace the Power of Focus and SimplicityTJ Murphy emphasized the importance of batching tasks and time-blocking your schedule to boost efficiency. Remember, less is often more when it comes to marketing strategies.3. Authenticity as Your Secret WeaponDrewbie Wilson reminded us that showing your true self builds trust. Don't be afraid to let your personality shine through your content.4. Rethink Your Pricing and Value StrategiesMarco Torres cautioned against excessive discounting, suggesting value-added incentives instead. Focus on highlighting what makes your offering unique.5. Leverage Social Media and Email MarketingPaul Gowder emphasized that while social media builds interest, email is where the real conversion happens. Use these tools in tandem for maximum impact.6. Focus on Meaningful MetricsAvoid getting caught up in vanity metrics. Instead, concentrate on data that drives actionable insights and real results.7. Embrace Imperfection and Learn from MistakesAs Erin Marcus pointed out, the most significant learning opportunities often come from when things don't go as planned.Your 2025 Marketing ChallengeI challenge you to select one lesson from this episode and apply it to your marketing strategy this year. Whether it's refining your audience understanding, simplifying your message, or reevaluating your metrics, take action to improve your marketing effectiveness.Let's make 2025 the year of results by embracing imperfect marketing and continual learning. Are you ready to take your marketing to the next level? Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textThis week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year's Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life.Key Highlights:Why limiting your goals to five business and two personal ones is the key to success.Brainstorming techniques to identify impactful goals for the new year.Creative approaches to align your goals with your business and personality.How personal goals contribute to long-term success and happiness.Resources:Connect with Kendra on LinkedInhttps://www.linkedin.com/in/kendracorman/Subscribe to Kendra's YouTube Channel https://youtube.com/@KendraCormanJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Let's crush 2025 together! Have a fantastic New Year! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with experts like trainers, consultants, and solopreneurs to pinpoint their strengths and build strategies that align with their goals.Topics covered in today's conversation include:How to focus on the right marketing tactics for your business.Why experimentation is key in discovering what works.The role of AI in shaping authentic marketing messaging.Tips for avoiding costly mistakes like chasing shiny objects or falling for “guaranteed” results.Resources:Connect with Marcus Schaller: Marcus's LinkedInhttps://www.linkedin.com/in/marcusschaller/Marcus's Website: https://marcusschaller.com/Connect with Kendra Corman:LinkedIn: https://www.linkedin.com/in/kendracorman/Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textStruggling to balance work and holiday festivities?
Send us a textKendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L'Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a strong online presence.Topics covered in today's conversation include:Key website mistakes that small businesses make—and how to avoid themStrategies for making your website user-friendly and accessibleTips on messaging that instantly connects with your audienceHow to decide if your website needs an overhaulAlternative marketing channels that have worked for Up in a DayJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.You can find Lindy Nowak:LinkedIn: https://www.linkedin.com/in/lindy-nowak/Up in a Day website: https://upinaday.co/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textIn this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025!Key Topics Discussed:The power of discipline and consistency in personal and business routinesExploring new tech tools like Claude and Make.com to boost productivityHow investing in a writing coach provided unexpected clarityRealizations from YouTube growth and the impact of targeted SEOOvercoming challenges, from tech mishaps to pivoting business plansResources:Mastering AI and Communications bookSubject Line Guide for Email MarketingYouTube ChannelClaude AI ToolMake.com AutomationConnect with Kendra Corman:LinkedIn: https://www.linkedin.com/in/kendracorman/YouTube: https://www.youtube.com/@kendracormanThank you for listening! Join Kendra next time as she continues the journey of growth and progress through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered in today's conversation include:
Send us a textIn this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout. She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to build connections that drive long-term business growth. Finally, Kendra reveals how she efficiently repurposes content across platforms with AI, maintaining consistency while saving valuable time.Highlights from today's episode include:Why less is more: focusing on one or two channels to boost resultsHow relationship marketing can bring genuine growth without spreading thinKeeping email as your consistent, personal touchpointThe power of AI in content repurposing to maintain a strong online presenceSimple, actionable steps for refining and amplifying your marketing strategyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra Corman talks imperfect marketing with Nicole Grinnell, an experienced business owner and founder focused on helping entrepreneurs and professionals leverage podcast guesting for business growth. Nicole shares how she pivoted from staffing into podcasting, finding it an effective tool for visibility, networking, and content creation.Topics covered in today's conversation include:How podcast guesting can transform your business and generate leads.Common fears and misconceptions that hold people back from podcasting.Tips for getting started with podcast guesting, DIY or with a booking agency.Insights on the value of smaller podcasts and avoiding paid guest spots.How authenticity plays a vital role in successful podcasting.You can find Nicole Grinnell:Website: https://www.micdupbooking.com/Instagram: https://www.instagram.com/micdupbooking/Facebook: https://www.facebook.com/micdupbookingJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra shares her favorite productivity tools and techniques that keep her marketing work organized and effective. If you've ever felt overwhelmed by marketing tasks or struggled to manage time effectively, this episode is for you.Highlights from today's episode include:Why Asana is a must-have for task and project managementUsing Microsoft 365 to keep sensitive client information secure and organizedMetricool for social media scheduling and competitive insightsProductivity hacks: the Pomodoro Technique, time blocking, and the two-minute ruleBalancing digital tools with the Full Focus Planner for prioritizationJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:AsanaMicrosoft 365MetricoolFull Focus Planner Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra talks imperfect marketing with Lauren Gaggioli, an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives.Topics covered in today's conversation include:Why SEO is a long-term game and how it pays off over time.How to benchmark your website for SEO success.The importance of using your audience's language in your content.Best practices for leveraging content on your website and social media.Resources:Free DIY Website Audit by Lauren GaggioliSEMrush Free 10-Day TrialLauren's Podcast: Digital Entrepreneur's Toolkit: laurengaggioli.com/digital-entrepreneurs-toolkit-podcast/You can find Lauren Gaggioli:Website: Big Why Life: laurengaggioli.comLinkedIn: Lauren Gaggioli: linkedin.com/in/laurengaggioliJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textPlanning your marketing calendar for 2025 might sound daunting, but it doesn't have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar. Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the power of content repurposing.Highlights from today's episode include:The importance of a marketing calendarThe power of content repurposingKey components of a 2025 marketing calendarSteps to create your 2025 marketing calendarResources & Links:Metricool Link: KendraCorman.com/MetricoolVisit My Website for More Tips: KendraCorman.comJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra talks imperfect marketing with entrepreneur and business mentor Erin Marcus. Erin helps entrepreneurs and small business owners achieve financial and emotional freedom by learning how to be in charge, take action, and get results. With over 20 years of experience in mentoring and training, she guides people to succeed beyond what they've dared to dream.Topics covered in today's conversation include:How to intentionally restructure your business for more freedomThe power of time blocking and setting boundaries in your scheduleWhy mindset work is crucial for business successTips for making decisions aligned with your goalsThe importance of asking "What else needs to be in place for this to work?" and moreResources Mentioned:Erin Marcus' Website: ErinMarcus.comConquer Your Business: ConquerYourBusiness.comConnect with Erin:LinkedIn: Erin MarcusInstagram: instagram.com/erinmarcusuntamedsuccess/Tune in every Tuesday and Thursday for more insights from Kendra Corman on Imperfect Marketing! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra discusses how distractions in our modern digital age hinder our productivity and marketing efforts. From social media notifications to environmental distractions, staying focused can feel impossible. She introduces strategies like the Pomodoro Technique and other productivity tools that can help listeners regain control over their attention.Highlights from today's episode include:How to identify your biggest distractions and address themThe Pomodoro Technique and its benefits for productivityDigital decluttering and setting up a distraction-free workspaceUtilizing apps like Forrest, Rescue Time, and Freedom to minimize distractionsImportance of taking mindful breaks to recharge and boost focusResources:Link to C. Lee Cawley Paper Cleanse course: www.cleecawley.com/enrollApps discussed: Forrest, Rescue Time, FreedomJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textIn this episode of Imperfect Marketing, Kendra Corman talks with Paul Gowder, the founder of PowWows.com, the leading online community celebrating Native American arts and culture for over 25 years. Paul shares his insights on how he built one of the largest and most engaged online communities while maintaining a full-time job. Whether you're looking to build a community from scratch or scale an existing one, Paul's advice on community building, email marketing, and audience engagement is invaluable.Key Topics Discussed:Defining Community Beyond Social MediaStrategies for Building an Online CommunityOvercoming Challenges in Community GrowthThe Power of Email Marketing in Community BuildingHow to Create Value-Driven Email SequencesThe Importance of Knowing and Evolving with Your AudienceResources Mentioned:PowWows.com: The leading online community for Native American culture and events.Paul Gowder's Courses and Coaching: Learn more about Paul's coaching opportunities and courses.Connect with Paul Gowder:Website: PowWows.comLinkedIn:linkedin.com/in/paul-gowder-5a67473b/ Subscribe to Imperfect Marketing on your favorite podcast platform, and connect with Kendra Corman on LinkedIn for more marketing insights. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textImperfect Marketing with host Kendra CormanEpisode 251: Personal Branding with AI: Building Your Unique VoiceKendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms.Highlights from today's episode include:Creating a voice paragraph to guide AI in mimicking your brand voiceExperimenting with different tones and styles for various platformsDeveloping a "words not to use" list to refine AI-generated contentTips for training AI to amplify your unique voiceThe importance of authenticity in AI-assisted personal brandingResources:AI Prompt to create a voice ParagraphYou're an AI system that has been trained to analyze the text below for style, voice and tone, then use NLP to create a voice paragraph. The Voice Paragraph you write is designed to prompt a future AI system to write in that same style, voice and tone. It should NOT be specific to the actual content, company, or industry; instead, it should focus on the style of writing. Here is the input text to write your voice description based on:Example 1:NOTE: ADD EXAMPLES THAT ARE ALL THE SAME. INSTAGRAM, LINKEDIN, ONE BLOG POST, ETC. DO NOT MIX POST TYPES FOR THIS INFORMATION.Book mentioned: "The E-Myth Revisited" by Michael E. GerberConnect with Kendra Corman:LinkedInWebsiteJoin us every Tuesday and Thursday for more insights on marketing strategies and how to embrace imperfection in your branding journey. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textKendra talks imperfect marketing with Jennifer Espinosa-Goswami, a certified public speaking coach and founder of Weightless LLC. Jennifer is passionate about helping entrepreneurs speak confidently and get paid for their expertise. With over 10 years of experience, she has presented to thousands of professionals and was recognized by Influence Digest as one of the top 15 coaches in Minneapolis.Key Topics Discussed:
Send us a textImperfect Marketing with host Kendra CormanEpisode 249: AI for Social Media: Crafting Engaging Content with Host Kendra CormanKendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice.Highlights from today's episode include:The importance of using AI as an enhancement, not a replacement for your creativityHow to avoid creating AI-generated content that feels inauthenticPractical examples of using AI in podcast production and social media content creationTips for infusing AI-generated content with your personal stories and expertiseThe role of AI in social media analytics and strategy developmentJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources: How I Did It with AI YouTube Playlist: https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&si=31keH2pIFOvfWWkz Connect with Kendra Corman:LinkedIn KendraCorman.com Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textEpisode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese GardnerKendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese's approach as a "brand therapist" uses writing and visual storytelling to elevate her clients' brands.Topics covered in today's conversation include:How to identify and craft newsworthy stories for media coverageThe importance of tying business stories to current events and trendsCreative strategies for leveraging small stories for big impactWhy giving away valuable information can build loyal customer communities... and more!Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Connect with Liese Gardner:Website: www.liesegardner.comLinkedIn: www.linkedin.com/in/liesegardner/Connect with Kendra Corman:Website: www.kendracorman.comLinkedIn: www.linkedin.com/in/kendracorman/Instagram: www.instagram.com/kendracormaninsta/Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textImperfect Marketing with host Kendra CormanEpisode 247: AI in Marketing Automation: Enhancing Customer JourneysKendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity.Highlights from today's episode include:The role of AI in content creation and why it's a game-changer when used correctlyHow to avoid common pitfalls of AI-generated contentPractical examples of using AI in podcast production and social media managementThe importance of maintaining your unique voice and expertise when using AI toolsTips for using AI-powered analytics to improve your social media strategyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:How I Did It video: AI Social PostAI tools mentioned: ChatGPT, Claude.ai, Canva, Synthesia, Metricool, TubeBuddy, Riverside FM, Hootsuite InsightsShare your AI marketing experience on social media with the hashtag #AIMarketingWin and tag Kendra Corman or Kendra Corman Coach.Connect with Kendra Corman:LinkedInWebsiteInstagramJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textEpisode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlinKendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elements of production at Trout Stream Studios, from planning to distribution.Topics covered in today's conversation include:Starting a podcast and the importance of having something valuable to sayStrategies for monetizing podcasts, including ad support, affiliate marketing, and subscription modelsThe impact of AI on podcasting and content creationThe importance of testing and experimenting in marketingJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:DescriptRiverside.fm (affiliate link)Opus ClipsConnect with Cody McLaughlin:LinkedInTrout Stream StudiosConnect with Kendra Corman:LinkedIn Website Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Send us a textImperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the GameKendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.Highlights from today's episode include:The evolution of SEO from keyword stuffing to user intent and quality contentAI tools revolutionizing content optimization, keyword research, and SERP analysisHow AI algorithms like RankBrain and BERT are influencing search engine resultsThe importance of human creativity and unique perspectives in an AI-driven worldActionable strategies for adapting SEO practices to the AI-powered futureJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:ClearScope and MarketMuse for content optimizationKeyword.io and Phrase for keyword researchSE Ranking and SEMrush for SERP analysisGoogle's People Also Ask and Answer the Public for question researchChatGPT and Claude.AI for content optimizationConnect with Kendra Corman:LinkedInWebsite Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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