Spa Marketing Made Easy Podcast

Are new clients really the answer to your growth challenges?

Money doesn't have to be complicated—and talking about it shouldn't be taboo. In this episode of Spa Marketing Made Easy, I'm joined by Danielle Hayden, founder of Kickstart Accounting and a former hairstylist turned CPA, to normalize money conversations and share the vital role that financial visibility plays in building a sustainable spa business. From building your “money team” to knowing when it's time to become an S Corp, Danielle breaks down financial concepts into approachable, actionable strategies that empower spa CEOs to make confident business decisions. We also share a big announcement—Kickstart Accounting is officially a partner inside the Addo Professional Alliance! If you've been searching for a reliable, woman-led accounting firm that truly understands the spa and aesthetics industry, you're going to love this episode. What you'll learn during this episode: The 4 essential members of your “money team” and how they work together Why your bookkeeper should be your first hire—not your CPA How to make financial decisions based on your life goals (not just revenue) The 3 benchmarks that indicate you're ready to switch to an S Corp The difference between bookkeeping, tax planning, and CFO strategy—and why you need all three How Kickstart Accounting supports spa businesses with clarity, confidence, and care Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden Visit Danielle's business website, Kickstart Accounting Follow Danielle on Instagram: @kickstartaccounting Tune into Danielle's podcast Business by the Books Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I'm diving into the six most common reasons spa owners don't scale to a million-dollar business—and how to fix them. From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth. What you'll learn during this episode: Why recurring revenue is the bedrock of scalable med spa success The biggest mistake spa owners make with pricing—and how to correct it The key metrics that actually matter (and how to track them) How to identify and lead with your highest-profit services The simple structure behind sales funnels and why you need one Why your strategic partnerships and network are the ultimate growth accelerator Resources Mentioned in Episode #428: Why You're Not a Million-Dollar Med Spa Owner – And How to Change That Learn more at americanmedspa.org (AMSPA data source) Access our Spa Capacity Calculator inside APA - become a member here! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!  

Do you believe you don't have time to network or that relationship marketing just isn't for you? If so, you're not alone—and you might be holding back your spa's true growth potential. In this episode of Spa Marketing Made Easy, we're busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth. From strategic partnerships to authentic community engagement, I'm sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities for long-term success. Whether you're an introvert, unsure where to start, or worried you can't track ROI—this episode is your guide to turning relationships into revenue. What you'll learn during this episode: Why authentic relationship marketing is essential to spa growth The six biggest myths holding back spa CEOs—and how to bust them Real-world strategies to build strategic partnerships and expand visibility How to create a systemized approach to relationship marketing—even if you're short on time The power of small, consistent action for long-term success Resources Mentioned in Episode #426: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth Listen to EP 424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business Learn more about Successful Ads Club   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

When business slows or budgets tighten, giving a raise might not be feasible—but that doesn't mean you can't show your team how much they matter. In this episode of Spa Marketing Made Easy, I'm sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren't an option. As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, boost morale, and help you build a workplace your team loves to be part of. What you'll learn during this episode: The power of personalized appreciation and recognition Creative, cost-effective rewards that truly matter How flexible scheduling and time off impact team morale Simple team rituals that boost culture and bonding How to encourage feedback and give your team a voice Resources Mentioned in Episode #426: 10 Ways to Make Your Team Feel Valued Book: The 5 Love Languages of the Workplace by Gary Chapman Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

In this powerful episode of Spa Marketing Made Easy, we're diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy. I'm joined by Susanne Schmaling, a seasoned aesthetic industry professional and the force behind the Esthetics Council. With over 30 years of experience and a passion for protecting our profession, Susanne champions professional standards, skills education, and legislative representation for estheticians nationwide. Her clinical skincare and curriculum development expertise has shaped educational frameworks across the industry, empowering practitioners with science-based approaches to skin health. We cover the real impact of state regulations, and what you need to know to keep your business—and your license—safe. This conversation is a must-listen for every Spa CEO who wants to be informed, empowered, and ready to protect the future of our profession. What you'll learn during this episode: The current challenges surrounding the state-by-state scope of practice regulations What aestheticians need to know about memos vs. legally binding regulations How industry professionals can get involved in protecting their licenses and practices Legislative updates from Illinois, Texas, Idaho, and more Why education, clarity, and advocacy are key to preserving our profession Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling Visit the Esthetics Council website Connect with the Esthetics Council on Facebook and Instagram Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!  

What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve. In this Spa Marketing Made Easy episode, I'm pulling back the curtain on how we're using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human connections. I'll share the exact process we used to train ChatGPT to match our brand voice, plus the specific prompts you can start using today to improve your social media, ads, SEO, and referral marketing. AI isn't a magic bullet, but it can be a powerful tool to future-proof your spa business when used strategically. Tune in to learn how to work smarter, not harder—and don't forget to grab our free guide with 26 ChatGPT prompts to start implementing these strategies today!   What you'll learn during this episode: How to train ChatGPT to match your brand voice Specific prompts to improve your social media, ads, & SEO Why AI is a tool, not a replacement—and how to use it wisely   Resources Mentioned in Episode #424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business Download our free guide with 26 ChatGPT prompts that help you save time, attract more clients, and streamline your marketing! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.   IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/   ABOUT THE SPA MARKETING MADE EASY HOST  About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

At Addo Aesthetics, we're firm believers that it's never too late to take action on a dream and that you wouldn't have that dream if you couldn't make it a reality. So, if you're an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today's competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves.  What you'll learn during this episode: How to get your signature products off the ground as a self-funded product creator  The mSEED Group's mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand  The importance of packaging and how to analyze elements of packaging when you're just starting with crafting your signature product line  What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory  Resources Mentioned in Episode #423: Developing and Launching Your Spa's Signature Products with Anthony Standifer of The mSEED group Learn more about mSEED Group on their website  Follow mSEED group on Instagram Connect with Anthony on Instagram, TikTok and LinkedIn  Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable  Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/   ABOUT THE SPA MARKETING MADE EASY HOST    About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!  

How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously.  Your alarm bells and skepticism might be triggered, and that's good! As a Spa CEO, it's critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired.  Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy. What you'll learn during this episode: What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition  The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value  What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan's top tips for those looking to build acquisition into their growth strategy Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection Learn more about Salonspa Connection on their website  Check out Salonspa Connection's free Valuation Calculator here Connect with Susan Wos on LinkedIn  Follow Salonspa Connection on Facebook and Instagram  Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/   ABOUT THE SPA MARKETING MADE EASY HOST  About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing.  That's why this year, I'm focusing on teaching you how to focus on profitability. In this episode of Spa Marketing Made Easy, I'll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable.  What you'll learn during this episode: Why profit needs to be the number one KPI you understand how to grow in your spa business and why it's so critical to your company and personal success What you're missing out on if you're solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep  The three key ways you can increase your spa's profit margins (great news – you can get started with all of them today!) How your profits can continue to grow even during tight economic conditions or uncertain times Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa's Profit Margins See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience” Click here to learn more about becoming a member of the Addo Professional Association Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/   ABOUT THE SPA MARKETING MADE EASY HOST  About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Here on Spa Marketing Made Easy, we've had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we've yet to cover in a dedicated episode. That's why I'm so thrilled to have Danielle Cobo joining me on the mic for this episode, as she's a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results.  With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives.  She's also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year.  What you'll learn during this episode: Why it's critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best  Key activities that help to make partnerships a supportive relationship that garners the best results  How to align your needs as a spa owner with the nature of your vendor's role and understanding whether they're a brand rep, consultant, etc.  Danielle's tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year Resources Mentioned in Episode #420: Building Strong Relationships with Your Vendors with Danielle Cobo Learn more about Danielle and her work on her website: www.DanielleCobo.com Connect with Danielle Cobo on LinkedIn, Facebook, Instagram, and YouTube Read Danielle's book, “Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals” Tune in to the Unstoppable Grit Podcast with Danielle Cobo Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.   IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/ ABOUT THE SPA MARKETING MADE EASY HOST  Daniela Woerner is the creator of Addo Professional Association, a spa association for aesthetic professionals, founder of Addo Wellness Institute®, a revolutionary, hybrid-learning spa business training academy, and the host of the Top 50 podcast, Spa Marketing Made Easy. In the aesthetics industry since 2006, Daniela has consulted and trained with the top physician-dispensed brands and dermatologists as well as supported thousands of aesthetic professionals in our courses, trainings, and coaching programs. Daniela is on a mission to transform overworked aestheticians into spa CEOs, building a business around a life they love with the strategic systems needed for true freedom, flexibility, and financial growth. The Spa Marketing Made Easy podcast has over 400 published episodes, over 1 million downloads, hit the Top 100 in its first 10 months, and now ranks in the top 1% of all podcasts.

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture.  Tara is an advertising expert with over 10+ years of experience running ads for clients across a wide array of industries and with a variety of budgets. She is also the founder of Successful Ads Club, where she has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads. In today's episode, we're talking about the current paid ads landscape, what to expect in the year ahead, how to claim your slice of the pie, and how to set yourself up for ad success. Whether you've never put a single cent behind ads or you're a seasoned spa owner who currently leverages them, there are tips and insights for every skill level in this episode! In this episode, we discuss: Recent big changes to Meta and how that will affect business owners leveraging paid advertising on Facebook and Instagram  Policies to be mindful of to keep your ads up and running and predictions of what to expect in 2025 Tara's top tips on building a successful ads stack and what stands to be your biggest competitive advantage in the year ahead Utilizing the power of AI in your advertising creative process  The four key types of ads to build into your successful advertising foundation To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep419 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Hiring on a unicorn, or building a whole team of them, isn't about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it.  From there, you're able to navigate, motivate, and communicate as the Unicorn Leader you are, and thus, rally and lead other Unicorns who want to build your brand with you, too. Here to walk us through the foundation of that innovative process is Jen Kem, the author of the new book, "Unicorn Team: How to Rally the Right People Around the Next Big Winning Idea that Changes the World.”  Named Forbes' top brand strategist, Jen's company, Master Brand Media, represents influencers, celebrities, CEOs, experts, specialists, authors and speakers to get seen, heard and paid more through brand management, team optimization and corporate brand collaborations. With a focus on the four essential areas for brand success called Brand T.I.M.E. - Team, Identity, Messaging and Experiences - Jen and her team of Strategizers and Mobilizers have advised over 400,000 leaders to grow their brand, expand their businesses and lead teams who "get" their mission and follow-through on their vision.  In her upcoming book, "Unicorn Team,” she outlines the frameworks for everyone to leverage the concept of Brand T.I.M.E. so that they can make the next level impact they know possible. In this episode, we discuss:  Why your team is a critical piece of the entire brand experience you're building (yes, solo aestheticians, this applies to you, too!) Overcoming your team building objections and embracing your own unicorn role in boosting your confidence as a leader Donkey vs. unicorn behavior and getting clear on what you're looking for in your unicorn team members  Crafting a team and process that are linked to your values and brand, and support your path to sustainable scaling  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep418 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Raise your hand if you're wearing the majority of the hats and spinning all the plates in your spa business. If you've raised your hand high, I've got no doubt you've pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support? In this episode, I'm exploring some of the key considerations you should make when looking to bring on more support, particularly through a VA, and how you can navigate hiring hesitations and hang-ups that are holding you back from getting the support you need to scale to the next level.  In this episode, you'll hear: Why hiring doesn't have to be as big of a leap as you might be anticipating and how to begin dipping your toe in the hiring waters What a VA as is and how you can utilize them to begin offloading tasks from your plate  The initial steps for finding and onboarding your rockstar VA An exercise to get you crystal clear on what tasks and areas you need to recruit support To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep417 RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner” Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development.  But I've got an important thing to share, and while it's not a secret, it's not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. Nope, it's all about what's going on upstairs in your beautiful brain. Mindset, my friend – in this episode, I'm sharing the mindset hacks that have helped me grow year over year as I've learned to lean more into them and refine them.  If you're determined to make this year or quarter your best yet, start with what's in your head. Let's get into it! In this episode, I go over:  My path with personal development and the top mindset tips that I've utilized while building upon my goals year after year  and recasting my vision as I grow my life and business  Why I believe everything after your first $100,000 year as an entrepreneur is mindset How routines, your health and well-being and your spirituality play into your business and ability to stretch yourself further as you work to build your business  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep416 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that's how we want to keep it by ensuring that you've got all your legal ducks in a row as we kick off a new year!  Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father's Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing.  With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public. In this episode, she's helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year.  In this episode, we discuss: Your go-to resources for finding legal information specific to your state and why it's beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business  How to protect your aesthetic practice's intellectual property (IP) without a non-compete and the legalities around non-competes Keren's insight on business entity elections and some key questions to consider when deciding what's right for your business  The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports  RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner” To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep415 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth.  One of those integrated services is IV therapy. While it's not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN,FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey.  Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience.  Jenn believes in treating patients as an entire entity and identifying the root cause of their health care ailments and aesthetic needs so she can help optimize your health and wellbeing from the inside out.  Whether you're someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice, or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy.  In this episode, we discuss:  Jenn's origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media  The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it's critical to have a close relationship with your medical professional you're bringing on board The ins and outs of navigating potential emergencies and how this informs hiring and team building decisions  Why Jenn prioritizes digging into the science of her clients lab work and the importance of tailoring IV treatment plans  Plus, Jenn's insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep414 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there's still plenty of opportunity to tap into and ways to get creative so your business can thrive.  Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth.  In this episode, I'm going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown.  In this episode, you'll learn:  The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa How to build recurring revenue into your services and creative ways to build in more add-one service revenue and boost retail sales with your service offerings  Key cost considerations as we move into 2025, as well as tips for targeting new demographics  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep413 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you're the expert to help them achieve their goals.  So, how do you do that? One piece of the puzzle is crafting the right visual narrative, which I'm discussing with my guest on this episode, Brianna Shrader.  Brianna isn't just the creative visionary behind Shy Heart Studios, a leading Orange County photography powerhouse; she's a testament to resilience and the power of reinvention. After pivoting her photography to focus on personal branding during the pandemic, Brianna found a new era of success for her studio that has helped her grow her team, revenue, and impact.  With a relaxed, fun-filled approach that allows clients' true personalities to radiate, Brianna's talent transforms fleeting moments into treasured heirloom artwork, with her authentic images reflecting the heart and soul of countless families, couples, and brands. In this episode, we discuss:  Why Brianna made a business pivot into personal branding photography and how this area of photography is different than your standard portrait session Showing up on social media with your content topics and your visuals as a business owner vs. a typical social media user  What to expect when working with a photographer for branding photography and the process of capturing visuals that will get you an ROI and how to measure it To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep412 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode!  Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform and variety of products allows gratuity-based industries such as spas and salons to save BIG on credit card processing fees (we're talking savings of $20-, $30-, and $40,000 per year) as well as bolster their team retention along with a host of additional benefits. Whether you're looking for a fast-tracked way to shave thousands off your annual business expenses, or tipping has been a touchy issue in your business due to "tip creep," you won't miss this episode!  In this episode, we discuss:  The key benefits of bringing a tool like Tippy into your business beyond the obvious (i.e., significant savings on credit card processing fees) How Tippy helps do the heavy lifting during tax time and makes running reports simple and easy  The 101 of how Tippy works to save you on fees and how their platform solutions naturally help build tipping trust with your clientele  A special deal on Tippy for Spa Marketing Made Easy podcast listeners! To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep411 To get started with Tippy free for your first year, visit our special Spa Marketing Made Easy listeners' link to start saving!  Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief

Are you tired of putting out job postings only to get candidates who don't fit the bill for your company's needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team?  Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It's all about having a clear pathway and process to follow.  In this episode, I'm giving you the keys to unlocking not only your mindset around team development but also the numerous processes that comprise it. This will help you get crystal clear on how to begin building your dream team or transforming your existing team into a well-oiled machine of rockstar employees who are invested in your vision and passionate about putting in the work.  In this episode, we discuss:  The mindset of “who, not how” and how this book and framework shifted my entire perspective on building a team, both personally and professionally Understanding your relationship with time, where it goes, and how that aligns with your vision is paramount to putting the right people in place for your team Typical team building and development struggles and how to overcome them before they begin  My top tips for getting clear with your employees and crafting processes that communicate expectations and roles  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep409 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Social media has always been a hot topic within the Spa Marketing Made Easy community — it's an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.  That's why I couldn't wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors.  If you don't know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts. Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion. In this episode, we discuss:  How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account  The benefits of being on social media to attract your ideal client and creating community through content A peek into Dr. Barbarino's content creation process with her team  Letting go of judgment and approaching social media marketing with curiosity and fun To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep408 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes!  Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running.  In this episode, we discuss:  What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy  The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of  How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep407 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The holiday season is upon us, and you know what that means…holiday sales! And I'm not talking about the “savings” type of sales; I'm talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards.  However, gift cards aren't as simple of a revenue stream as you might think unless you're prepared in your marketing and cash flow management. In this episode, I'm covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025!  In this episode, you'll learn:  How gift cards can be an easy source of sales and revenue during the hectic holiday season Important notes about complying with gift card laws on the state and federal level My top tips for cash-flowing your gift card revenue (and profiting even more!) A review of my top gift card promotion strategies and notes on corporate gifting The top three ways to market your gift cards for sales and redemption  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep406 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality.  Although entrepreneurship isn't about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you're moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO.  In this episode, you'll hear:  My top six productivity tips to ensure that you're using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals  Why you always need to consider what season of life you're in so that your plan lends itself to ultimate productivity based on your day-to-day routine Building routine and flow spaces into your environment to make getting into productive mode easy My top softwares and tools that I use in my daily life to be my productivity sidekicks  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep405 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Beyond the fact that retail revenue can make or break your spa's profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients.    And, of course, we're never solely focused on the sale; we're approaching these five strategies from a place of sales as service, so don't let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you're working with them to achieve. Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won't want to miss her value-rich insights.  In this episode, we discuss:  Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients  Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through How to transform retail selling into a practice that showcases your thoughtfulness  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep404 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

As we turn the corner on Quarter 4, it's time to start thinking about the year ahead, and no, it's not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it's critical to carve out the time and thinking space to ask yourself what you truly want from your life and business.  In this episode, we'll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can't-miss event of the season as you plan for a successful 2025.  In this episode, we discuss:  The power of putting everything on your calendar to create time for what matters most  How often to reflect on and reassess our plans to accommodate our season of life  What you'll learn during our free Next Level Growth event and why this is a can't-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business  Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here! To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/403 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Year 10 of our business has been packed with exciting moments and achievements! I'm excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast! In this special milestone episode, we're thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website! Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what's in store for Addo Aesthetics over the next decade! Whether you're a loyal listener or just discovering us, this episode is packed with excitement and insights. Don't miss it—tune in and celebrate with us! In this episode, I discuss:  Addo Aesthetics' focus for the next decade The significance and influence we've made on building community for spa professionals A guided tour of our new website, including an overview of our three core avenues Introduction to Addo Professional Association To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep402 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you'll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success.    I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you're finding this episode on a particularly bumpy day or during a season where it feels like you've been on a constant uphill climb, I hope it'll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.  In this episode, you'll hear:  How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it Inspiring success stories behind some of the most iconic household names and brands  The three most common obstacles that might be standing in your way and how to overcome them A reframe that will allow you to look at your most challenging moments through a lens of positivity  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/401 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management.  Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution. From their humble beginnings to now creating some of the most advanced software for salons and spas, it's been an inspiring journey. Join us as we delve into Mangomint's latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.  In this episode, we discuss:  All the exciting details of Mangomint's newest feature debut, "Flows" How to use "Flows" within your spa's marketing to craft customized messaging for your existing clientele and potential customers How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations  Why profit is paramount in your business and how growth is not always the goal  Mangomint's future feature rollouts and what to expect when making the switch to Mangomint as your spa's all-around software solution To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/400 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it's all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don't know what you don't know.  Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.  In this episode, we discuss:  Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite Areas that are up for negotiation when finding the storefront location that will fit you and your future growth  Important expense considerations to build into your budget when making the switch from solo to storefront  Why you need to get crystal clear on the client experience you're aiming to create  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it's not an attempt to escape the trappings of life and work.  Instead, it's an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose. If you're not at that place yet, don't fret; this is why we work to build systems-based businesses so that vacation time doesn't feel like an escape or even an impossibility. In this episode, I'm sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.  In this episode, I go over:  How I define “vacation” in the context of taking time away from your business and why I believe it's a critical activity for Spa CEOs  What vacation time allows us to do as the leader and visionary of our businesses  Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer  Insights gleaned from my time on vacation why they're my North Star in building a business that supports a life that I love and how you can do that, too  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/398 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today's economy.  That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we'll explore what makes for a strong strategic partnership and my top tips for finding and building them.  In this episode, we discuss:  Why you'll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing  What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be  The tool I use and questions I ask to ensure that partnerships are mutually beneficial  My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/397 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Retail sales are a big chunk of your spa's revenue, and while you may feel like you're maximizing your sales opportunities in the spa, the truth is, if you don't have an online storefront for your retail, you're leaving a lot of money on the table.  Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.  Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial. Tune in as we discuss what you need to consider and plan for if you opt to expand your spa's retail into the online marketplace and how to set yourself up for success.  In this episode, we discuss:  The first steps to getting started with building a Shopify storefront  Leveraging your know, like, and trust factor to build the e-commerce side of your business  How to integrate a Shopify storefront with your existing spa website  Key considerations and pieces to prep before building and launching your e-commerce store  Ryan and Daniela's top tips for making your e-commerce revenue stream worth the work To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your sales are going great, and you're expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?  Whether it's constantly feeling like you're in a state of catch-up with your business finances, or you honestly don't know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want.  If you ever feel like trying to manage your business' finances is a rollercoaster ride, we're going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow!  In this episode, we discuss:  How getting a hold of your spa's cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible  Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages  Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394  Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don't achieve, especially women (a statistic we're set out to change among spa owners!).  However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren't complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you'll naturally avoid.  Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss:  The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them  Nicole's tips for creating a cash reserves calculation that works specifically for you  Understanding lines of credit and how to leverage loans and other financial assistance to grow your business How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you're never left wondering what move to make next on your journey to $1 million in annual revenue To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“It's one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we're scaling back and focusing on not wasting." That's just one of the nuggets you'll glean from this week's episode, which is all about lowering your spa's operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren't bringing you a return on your investment.  Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.  In this episode, we discuss:  Where to begin analyzing your expenses and what you can easily cut first  Why it's critical to begin incorporating your patterns and behaviors into your financial system  How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget Nicole and Daniela's top tips on making money decisions that align with your overall business vision and growth plan  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

While I no longer work in the treatment room, I'm an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz's presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.  I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.  Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.  With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.  In this episode, we discuss:  The importance of Vitamin A for everyone and many skin conditions  The science behind how DermaConcepts is delivering Vitamin A in their Environ products Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you've forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don't need to be something you fear or white-knuckle your way through.  I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you've ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.  Tune in as we discuss:  Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening Developing your sales mindset and tangible practices for how to show up for a sales call  Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client  The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.  In this week's episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max's new skin booster, LúmEnvy™.  Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client's results, but she's also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max's suite of products.  In this episode, we discuss:  The latest product and skin booster by PDO Max, LúmEnvy™ What LúmEnvy™is, how it can boost your client's results and the 4 key ingredients in this skin booster  Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there's one particular KPI that plays a foundational role in your spa's overall success and profitability, which is why I'm giving focus to it in its own podcast episode. In this episode of Spa Marketing Made Easy, we're diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business' profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers' time and profit-producing capacity.  In this episode, you'll learn: The in's and out's of breaking down, calculating and tracking the KPI of “revenue per hour per room”  Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa's overall revenue and profitability  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You've got happy clients who sing your praises and a business that's flourishing, but you're feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business. In this episode of Spa Marketing Made Easy, I'm walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you're in a place of being work optional in every capacity.    Tune into this episode to learn more about: The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role Understanding and calculating the break even point of your providers  Creating a winning marketing strategy and getting either a new or existing team member's books filled  How to manage your calendar like a Spa CEO To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it's not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success. Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial. Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa. In this episode, we discuss:  Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider Why you need more than just a basic all-encompassing services page on your website Key data point, insights, and statistic on spa industry audiences and conversion rates Top tips for structuring your services pages to capture the new lead or booking conversion To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

You've got a beautiful website for your spa and social media profiles where you post content consistently, but there's one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas. In this episode of Spa Marketing Made Easy, I'm going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you're offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you'll walk away with plenty of valuable nuggets you can use to increase your spa's leads and bookings in the coming quarter.  In this episode, I'll teach you:  What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business' sales processes  How to properly structure your spa's sales funnels for success including the number one element you need to see results Key performance indicators to assess your sales funnel performance The steps of how your ideal client or customer should travel through your spa's sales funnel To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa's door. Now don't get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.  While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that's profitable. In this episode, we're going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.  In this episode, we discuss:  Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa's overall profitability Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa's books  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384 To get our FREE Spa Membership Best Practices Guide, click here. Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you've considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it's the right strategy for your business. Well, if you're a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.  This episode about starting a spa membership is no different. Whether you're looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode.  In this episode, you'll learn:  Why building in recurring revenue streams matter for your spa The two main membership models for spa and navigating their nuances  Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts  The 6 best practices for starting and streamlining a spa membership To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383 To get our FREE Spa Membership Best Practices Guide, click here. Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations. Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience. We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times. Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life. In this episode, we discuss: The rewarding parts of owning a business and focusing employee growth The importance of creating a positive work environment for both employees and clients The role of mindset, resilience, and perseverance in navigating business challenges The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Daniela's turning 43 this week! This episode she shares the themes that sum up each of her adulthood decades: 20s = Discovery  30s = Babies 40s = Refinement + Simplification  Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.  PLUS, and most importantly, she's giving back to the Spa Marketing Made Easy listeners in a big way during this episode.  In honor of her 43rd birthday, she's running a limited time offer where you can purchase one 1:1 Coaching Call for $43!  This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43 One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call. To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry. Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape. Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.  In this episode, we discuss: The importance of intentional spending and payroll management in a challenging economy Industry statistics on new business failure rates and the significance of beating the odds Recommended payroll benchmarks for the spa and service industry How to determine if your providers are paying for themselves within 90 days A simple calculator tool to assess employee performance and make informed decisions To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.