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In "Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain" Joe Lynch and Joey Evans, Senior Director, Government Affairs & Business Development, TNW Corporation, discuss how Class III short line railroads leverage technology, sustainability, and first-and-last-mile service to keep American commerce moving. About Joey Evans Joey Evans is the Senior Director, Government Affairs & Business Development, TNW Corporation. He is a seasoned rail industry professional with over 20 years of experience, leading TNW's development and execution of government affairs and strategic growth initiatives. His role oversees legislative strategy, public funding efforts, real estate and industrial development projects, and supports acquisition and expansion activities aligned with the company's long-term objectives. Joey serves as President of the Texas Short Line and Regional Railroad Association (TSLRRA) and is a member of the TxDOT Freight Advisory Committee. His career spans various leadership roles across the short line railroad industry. Prior to his current position, he led Customer Success for TNW, encompassing customer service, revenue protection, and infrastructure technology. His journey began as a conductor and engineer, where hands-on experience laid the foundation for his transition into management. About TNW Corporation TNW Corporation owns and operates three short line railroads — TXNW Railway, TXGN Railway, and TXR Railway — along with multiple rail logistics facilities across Texas, serving as a strategic supply chain partner to industries, shippers, fleet managers, and Class I railroads. With more than 40 years of transportation logistics experience, TNW delivers the efficiency, reliability, and customer service that keep North American commerce moving. TXNW Railway, operating in the Texas Panhandle since 1982, is a One-Stop Supercenter and boasts the largest privately owned railcar storage capacity in the United States. TXGN Railway, also a One-Stop Supercenter, has served central Texas since 1992, operating approximately 67 miles of storage and loop track with Union Pacific interchange. TXR Railway, based in Brownwood, serves the Camp Bowie Industrial Area and interchanges with BNSF Railroad. TNW's full suite of services includes rapid interchange, transloading, railcar storage, repair, cleaning, scrapping, warehousing, and rail-served industrial development. Key Takeaways: Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain In "Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain" Joe Lynch and Joey Evans, Senior Director, Government Affairs & Business Development, TNW Corporation, discuss how Class III short line railroads leverage technology, sustainability, and first-and-last-mile service to keep American commerce moving. Revenue, Not Track Length, Defines Railroad Classes: Railroad classification is strictly determined by annual revenue, not physical distance. Class I railroads (the "interstates" like BNSF and UP) exceed $1 billion in annual revenue, Class II regional railroads fall between $1 billion and $47 million, and Class III short lines—where TNW Corporation operates—fall below $47 million. Short Lines Serve as the "First and Last Mile" for Rural America: While Class I railroads excel at long-distance freight movement, North America's 615 short line railroads provide essential first- and last-mile service to industrial parks and rural communities. Operating in smaller towns (often under 15,000 people), short lines keep vital agricultural, manufacturing, and petrochemical hubs connected to the national rail network. Lowering the Barrier to Entry with Truck-to-Rail Conversions: Because one railcar holds the equivalent capacity of four trucks (4:1 ratio), TNW launched a dedicated logistics and transloading business. This allows smaller regional shippers within a 50-to-100-mile radius to enjoy the economic benefits of rail by breaking bulk rail loads down into local trucks, without requiring a massive capital investment in dedicated track infrastructure. High-Volume Commodities and Major Public-Private Infrastructure Investments: Short lines primarily handle heavy, bulk commodities like petrochemicals, plastics, lumber, agricultural yields, and construction aggregates (rock). To support these loads, short lines reinvest a massive 33% to 50% of their annual revenue into infrastructure, a timeline accelerated by federal CRISI (Consolidated Rail Infrastructure Safety Improvement) grants to expand track fluidity. Transitioning from Rail's Historic "Black Hole" to High-Tech Visibility: Spurred by rising post-COVID consumer expectations (the "Amazon experience"), TNW developed a proprietary digital portal called My TNW. This tool eliminates the historic visibility "black hole" of rail shipping by providing customers with complete data transparency, allowing them to track cars across both TNW property and intersecting Class I networks. Embracing AI and Autonomous Infrastructure Safety: The rail industry is heavily adopting AI, autonomous railcars, and automated track inspection tools. These automated systems travel the lines to instantly pinpoint structural micro-cracks, gauge misalignments, or railcar defects. Removing the human error factor from these tedious inspections helped the rail sector chart its safest operational year in its 200-year history in 2025. Meeting Corporate ESG Targets Through "Clean and Green" Operations: Rail remains one of the most inherently sustainable modes of land transportation, moving a ton of freight roughly 500 miles on a single gallon of fuel. Beyond fuel efficiency, TNW helps shippers meet strict corporate environmental goals by certifying all properties under Operation Clean Sweep, which enforces strict handling frameworks to prevent plastic pellets and commodities from spilling into local ecosystems. Learn More About Short Lines, Big Impact: How Short Line Railroads Power America's Supply Chain Joey Evans | Linkedin TNW Corporation | Linkedin TNW Corporation | Instagram TNW Corporation | Facebook TNW Corporation | YouTube TNW Corporation The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Weekly wrap for the week ending May 16, 2026. It's been a week, daylight burners. Trump flew to Beijing, shook Xi's hand, declared fantastic deals, and flew home. The soy market said show me the purchase order — beans closed the week down 31 cents from Monday's peak. The one concrete thing that came out of that summit? China quietly renewed import licenses for 400+ US beef plants on Thursday. Five-year validity. The door to the world's biggest beef market just reopened. Cash cattle hit $260–$265 live and held all week — record territory. The WASDE cut US beef production 243 million pounds and raised the steer price forecast $8–$10 across the back half. The futures didn't believe it on Monday. By Friday, the board was following cash higher. The beef tariff executive order got pulled after ranch country raised hell. The Choice/Select spread is sitting at $0.10 — near inversion. Grilling season demand is very real. Wheat was the print of the week. KC hard red ripped $0.81 on the WASDE before giving back Friday. New crop all-wheat production at 1.561 billion bushels — below the lowest analyst estimate. If you stored winter wheat, your bin got more valuable this week. The Southern Plains and Southwest lit up Thursday and Friday. Hunggate Fire in Randall County TX — 14,000 acres, mandatory evacs, 5 simultaneous ignitions. Line Fire crossing from Quay County NM into the Texas Panhandle. Cimarron County Oklahoma getting hit again — same corridor as the February Ranger Road Fire. The NIFC season is running at 194% of the 10-year average. Nebraska already lost a million acres of summer grass. The Great Basin summer outlook is above normal for fire potential. Plan now, not in July. Also on the show: pseudorabies confirmed in Iowa and Texas commercial swine — first time since eradication in 2004. Fertilizer Institute CEO told the Senate Ag Committee that 34% of global urea runs through the Strait of Hormuz. Urea is up 47% since February and the Hormuz premium is not peeling off. Purdue Ag Economy Barometer hit an October 2024 low — two-thirds of producers expect net farm income to fall in 2026. And North Dakota pastureland broke $1,000 per acre in every region of the state. This is the show. Move your ass — we're burnin' daylight. Full show prep, transcripts, and the Burnin' Daylight dashboard: burningdaylight.substack.com A Man About a Horse equine intelligence app: burningdaylight.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices
*The Trump Administration is thinking twice about interfering in the beef market. *The Wexford Ranches of South and West Texas are recognized for their conservation work. *More screwworm cases have been confirmed in northern Mexico. *Farmers in South Central Texas held a legislative ag day. *The new growing season is just beginning in the Texas Panhandle. *E15 legislation is moving forward. *Central Texas is currently in a wet weather trend. *Mules are different from horses in many ways.
Listen to the SF Daily podcast for today, May 15, 2026, with host Lorrie Boyer. These quick and informative episodes cover the commodity markets, weather, and the big things happening in agriculture each morning. Corn and soybean prices dropped due to a lack of new trade deals with China and mild weather forecasts. Brazil's corn and soybean production estimates were revised upwards, while wheat output was trimmed. Soybean sales for overseas delivery hit a marketing year low, with significant purchases from Indonesia, China, and Colombia. Corn sales plummeted, with Mexico and Colombia being major buyers. Wheat sales increased, with notable purchases from Indonesia and the Philippines. Beef and pork sales and exports declined sharply. The Northern Plains and Texas Panhandle face high fire risk due to dry conditions and strong winds. Learn more about your ad choices. Visit podcastchoices.com/adchoices
When Blake stumbles into a forgotten house in the Texas Panhandle, imagined legends and headlines begin unfolding in his mind — stories of addiction, homelessness, and loss, but above all, the power of family rising from the wreckage. Note: Episodes 1–4 of Season 4 form “Fading Transmissions from a Republic of Ruins,” a four-part series embedded within the season.
When Blake stumbles into a forgotten house in the Texas Panhandle, imagined legends and headlines begin unfolding in his mind — stories of addiction, homelessness, and loss, but above all, the power of family rising from the wreckage. Note: Episodes 1–4 of Season 4 form “Fading Transmissions from a Republic of Ruins,” a four-part series embedded within the season.
Welcome to Erick, Oklahoma—the "Town of Legends" that packs more history and "cool factor" per square foot than almost anywhere else on the Mother Road. In this episode of The Only in OK Show, we're stopping at the corner of Route 66 and Sheb Wooley Ave to explore the 100th Meridian Museum. Housed in a stunning 1907 bank building, this museum is the guardian of the "## Title: The 100th Meridian Museum: Where the West Begins (and Texas Ends?) Description Welcome to Erick, Oklahoma, the "Town of Legends" that packs a serious punch for its size. Known as the home of Roger Miller (King of the Road) and Sheb Wooley (The Purple People Eater), Erick is a must-visit stop for anyone cruising the Mother Road. In this episode of The Only in OK Show, we explore the 100th Meridian Museum. While many travelers pull off I-40 hoping to find the now-closed Roger Miller Museum, they actually discover something even more fascinating right across the street. What we cover in this episode: The Great Divide: What is the 100th Meridian? We dive into the "line in the sand" that separates the humid East from the arid West and the 166-year-old boundary dispute between Oklahoma and the Texas Panhandle. The Historic First National Bank: Housed in a stunning 1907 building on the corner of Route 66 and Sheb Wooley Ave, we look at the quirky architecture (and why the back 20 feet of the building is suspiciously plain). A Steward of Legends: Since the Roger Miller Museum closed, the 100th Meridian Museum has taken over his legacy. We talk about the memorabilia, prehistoric Native American artifacts, and the cowboy trail drive history housed within. The Personal Touch: Meet the storytellers! Volunteers like Curtis and C.R. provide guided tours that bring the "weird and wonderful" history of Erick to life. Pro-Tip: This museum isn't your typical 9-to-5. It is often open by appointment only! Call ahead at 580-799-5054 or 580-526-3221 to ensure you get the full tour. Admission is FREE, but don't forget to leave a donation to help these amazing local volunteers preserve Oklahoma history. After your tour, walk a block down to the Sandhills Curiosity Shop to keep the Erick vibes going! 100th Meridian Museum on Facebook Also discussed: Enid SOS - Rock Creek Entertainment District - Norman, OK - KOCO - Tacoville #OnlyInOK #Route66 #ErickOK #OklahomaHistory #100thMeridian #RogerMiller #KingOfTheRoad #TheMotherRoad #ExploreOklahoma #TravelOK #SmallTownLegends
*Texas farmers are getting spring crops in the ground on time. *The northern Texas Panhandle is still dealing with drought. *A dairy industry group is asking federal regulators to enforce labeling rules. *Many Texas High Plains farmers are looking to get the most out of their ground water supply. *May is a severe weather month for Texas. *There has been a lot of talk in Washington about the Farm Bill. *South Texas livestock producers are preparing for the screwworm, while Mexican farmers are burning fields to prepare for planting. *Penetrating wounds on a horse's foot can be deadly.
*The Texas wheat crop is dismal. *Duty free shipments are on the way to the United Kingdom for the first time in five years. *Florida has implemented restrictions on importing livestock, pets and wildlife from six South Texas counties. *Growing and marketing sorghum is a big part of Texas Panhandle agriculture. *Cotton Council International is working to grow U.S. cotton demand overseas. *Work is underway to help lower fertilizer costs for farmers.*The Coastal Bend has seen some drastic changes during the last month. *Diagnostic tests can help improve a beef cattle deworming program.
A love triangle between ranching families in the Texas Panhandle has fatal consequences. Over a 100 years later, the killer's great-niece revives the story. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
On this episode of CFO at Home, Vince·s guest is Dr. Mark Teague, author of A Working Man·s Guide, a value-driven roadmap aimed at helping working-class families thrive in careers, relationships, and finances. Mark shares his background from Texas Panhandle farm life to a doctorate in agricultural economics and a 30-year banking and finance career. From there, the conversation shifts to a discussion of Mark·s ·bedrock principles·, and how a moral foundation and faith relate to financial outcomes, especially through marriage. For more, visit aworkingmansguide.com 02:02 Why Mark Wrote A Working Man's Guide 02:29 Farm Roots to Corporate 04:36 Cutting Through Noise 06:38 Endorsement and Preamble 09:22 Bedrock Principles Begin 09:48 Life Is Problems 11:28 Responsibility and Money 13:33 Working Class Defined 15:32 Wealth and Property Rights 19:06 Keynes and Socialism 22:07 Your Foundation North Star 24:31 Morals Marriage and Wealth 27:26 Faith Stats and Cohorts 29:41 Values Over Divorce 30:29 Marriage Money Math 31:41 Divorce And Bankruptcy Key Links A Working Man's Guide Mark Teague (@DrMarkLTeague) • Facebook, Connect with friends Mark Teague (@drmarklteague) • Instagram photos and videos Contact the Host - vince@thecfoathome.com Want to be a guest on CFO at Home? Send Vince a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1628643039567x840793309030672500
*Screwworm cases in northern Mexico are multiplying. *The outlook for spring planting is bleak in the Texas Panhandle. *USDA increased the payment factor for the Supplemental Disaster Relief program for 2023 and 2024 losses.*Rural land sales in Texas have been strong. *U.S. Ag Secretary Brooke Rollins recently addressed concerns about USDA budget cuts. *The money set aside for the Farmer Bridge Assistance Program has almost been entirely delivered. *The drug pentosan can treat arthritis in horses.
*Drought continues to devastate Texas Panhandle wheat fields. *Screwworm cases are getting closer to Texas. *Providing for animals during times of disaster was the focus of an AgriLife training event in Amarillo. *First quarter rural land sales in Texas were solid. *Lawmakers discussed proposed changes to the USDA budget. *Evaluating soil test results can help you decide the most efficient way to spend money on soil nutrients. *There's a new treatment available for arthritis in horses.
Send us Fan MailA man rides east through New Mexico with a coffin in his wagon, charcoal packed tight to fight decay, because his dying friend asked for one last mercy: don't bury me in a foreign place. That single promise opens the door to the full, complicated life of Charles Goodnight, one of the most important names in Texas Panhandle history and a key figure of the American cattle frontier.We trace Goodnight's rise from a hard-schooled teenager on the edge of the Brazos Bottoms to a Texas Ranger who knows the plains so well he claims he barely needs a compass. The story runs straight through the Goodnight-Loving Trail, the post-Civil War cattle boom, and the brutal reality of pushing 2,000 longhorns across the Llano Estacado to reach markets and government contracts. You'll also hear how pure necessity sparks a lasting invention: the chuck wagon, built from a surplus military wagon into the rolling heart of a trail outfit.Then the narrative turns where most Western myths don't. Molly Goodnight's compassion leads to the rescue of Southern Plains bison calves and the creation of a herd that becomes a conservation landmark. And in a twist that still feels unreal, Goodnight forms a brotherly friendship with Quanah Parker, the Comanche leader whose family story intersects with Goodnight's Ranger past. If you care about Wild West history, Texas ranching, frontier survival, and how reconciliation can emerge from violence, this one stays with you.Subscribe for more true frontier stories, share the episode with a history-loving friend, and leave a review with the moment that hit you hardest.Support the showIf you'd like to buy one or more of our fully illustrated dime novel publications, you can click the link I've included.
In 1980, when he was a high-school freshman in Canyon, Texas, Jeff Roche opened up his school newspaper and saw he was one of only seven students out of about 500 who voted for Carter rather than Reagan in that year's mock Presidential election. This was the moment that Roche – now a history professor at the College of Wooster in Ohio – first began to realize that the Texas Panhandle is truly different, with a conservative political culture that distinguishes it even from the rural areas in New Mexico and Oklahoma where he also spent time as a child. That political culture is the subject of Roche's new book, The Conservative Frontier: Texas and the Origins of the New Right, published in 2025 by the University of Texas Press. Roche joins the podcast for a conversation with WT's Tim Bowman, who notes that the book is not just a political history but an "all-encompassing, sweeping narrative" of the region since permanent settlement began in the late 19th century. Roche and Bowman discuss how this early, frontier period shaped the region's eventual "anti-statist, highly individualized" political commitments; how Roche was able to achieve the incredible level of historical detail in his text; and how Frederick Jackson Turner's famous "frontier thesis" was not only used to explain life in the Southern Plains, one of the last places to be settled in the U.S. (and therefore, according to the thesis, home to the most American of all Americans), but also internalized by generations of local educators, who used the thesis to promote a specific vision of West Texas identity itself. The conversation also touches on the influence and backstory of figures like J. Evetts Haley and "Pappy" O' Daniel (who suggested in 1941 that labor unions were more dangerous to the United States than the Nazis); the role of West Texas State (now West Texas A&M) in shaping the region's culture; and the past, present, and future of the Panhandle-Plains Historical Museum in Canyon, the state's largest historical museum, which has been closed to the public since early 2025. Roche has been involved in grassroots efforts to re-open the museum, and his own work, as Bowman puts it, is a "clear testament" to the importance of the institution as a resource for those looking to preserve and understand West Texas history.
*The Texas wheat crop is in rough shape. *Cropland is getting converted to grass production in the Texas High Plains. *Texas sheep and lamb producers can apply for a grant through the American Lamb Board. *The Texas Panhandle needs more rain for spring planting. *Cotton planted acreage is expected to go up this year. *The White House unveiled the president's proposed budget for next year. *The latest Feeding the Economy report is now available. *Equine enteric coronavirus cases are increasing in the northeast part of the country.
Negotiated cash fed cattle trade was inactive on light demand in all major cattle feeding regions through Tuesday afternoon, according to the Agricultural Marketing Service. Last week, FOB live prices were $7-$8 higher in the Texas Panhandle at $245-$246/cwt., mostly $8 higher in Kansas at mainly $246 and $10 higher in the North at [...]
Listen to the SF Daily podcast for today, March 26, 2026, with host Lorrie Boyer. These quick and informative episodes cover the commodity markets, weather, and the big things happening in agriculture each morning. Next week's grain market reports may show 4-4.5 million acres moving from corn to soybeans. Ethanol production rose to 1.1016 million barrels per day, with inventories at 27.17 million barrels. Beef weights increased to 966 pounds, and live cattle futures cooled after a rally. Strong winds and low humidity in central Nebraska and the Texas Panhandle pose fire risks. The podcast is sponsored by Bear Crop Science, promoting Dolero Complete fungicide. Learn more about your ad choices. Visit podcastchoices.com/adchoices
*Texas Panhandle wheat is suffering. *There's a new pour on treatment for cattle fever ticks. *The Houston Livestock Show and Rodeo continues to set records. *The U.S. sheep industry is at a disadvantage compared to the rest of the world. *USDA is launching a "Product of the U.S." public awareness campaign. *Central Texas remains dry as Spring sets in. *Endocrine disease is common in older horses.
*The sterile fly facility project in the Rio Grande Valley is moving forward. *Texas crawfish production remains steady this year. *Wildfires have devastated thousands of acres in Nebraska. *Dairy cattle in the Texas Panhandle are getting more productive. *The National Peanut Board is investing in food allergy research. *Food and ag groups are asking the Trump administration for action. *East Texas is warming up after another cold front. *Horse owners are at risk for serious injuries.
Beyond Meat Faces NASDAQ Delisting Beyond Meat, the once leading light of the plant-based protein business world, is in danger of being delisted from the NASDAQ stock exchange because its stock price has remained under $1.00 for more than 30 days. The company, which is in the process of removing the word “meat” from its brand moniker, received a letter of warning from NASDAQ on March 4. It has 180 calendar days — actually until August 31 — to remedy the situation or face delisting. Its closing bid price must remain at $1.00 or higher for 10 days in order to be in compliance. Beyond Meat went public in 2019 and at one point was valued at $14 billion. Its peak stock price was $234.90 in July 2019.and described the legislation as reckless election year pandering that threatens to damage a crucial industry at the center of every American Meal. References: https://meatingplace.com/beyond-meat-threatened-with-nasdaq-delisting/?utm_source=omeda&utm_medium=email&utm_cid=1103020073&utm_campaign=MTGMCD260315020&utm_date=20260316-0844 Blood Disease Spreading Across Missouri The Asian Long-Horned Tick has been spreading a type of infectious anemia across the eastern United States by latching onto cattle. Missouri getting hit hard. The disease attacks the animal's red blood cells, causing severe anemia in cattle. Side effects that have been reported are jaundice, weakness and pale mucous membranes. While some producers across Northwest Missouri have not experienced this disease in their cattle, they are taking the necessary precautions to avoid the disease. Reports have said the disease has been found in 60 counties in Missouri. REFERENCE: https://www.kq2.com/news/2026/03/13/blood-disease-spreading-across-cattle-in-missouri/ Fake News In Texas: Officials Say Deadly Virus Is Not Spreading In Feedlot Cattle Contrary to rumors spreading in Texas this week, agriculture officials are calling reports of a fast-spreading cattle feedlot virus "fake news." The rumors of a "yield-killer" feedlot virus with a climbing mortality rate in the Texas Panhandle began to spread in online publications and on social media over the weekend. One such report from agroinformacion.com said the news was drawing "immediate panic" from the beef industry, projecting a "brutal" hit to the market. Several agricultural sources in the state have since stepped in to ease the concerns, saying health officials have confirmed there is no such disease present in the state. Reference: https://www.fox4news.com/news/fake-news-texas-officials-say-deadly-cow-virus-is-not-spreading-panhandle Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE. SPONSORS Jorgensen Land & Cattle https://jorgensenfarms.com/ @JorLandCat Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/
In this episode, Raul Rodarte Shuto sits down with Julie Winters, Executive Director of Aspire: A Mindful Place, to discuss the growing need for accessible mental health support in rural Texas Panhandle communities. Julie shares her journey through years of service with Hutchinson County United Way, the personal experiences that shaped her passion for this work, and how Aspire is helping bring compassionate behavioral health services closer to home. Together, they explore the realities of rural mental health, the importance of community collaboration, and how Aspire is working to create new pathways for healing and support in Hutchinson County.
*The Secretary of Agriculture visited a Texas farm. *Fed cattle prices are setting record highs. *The International Livestock Congress is this week during the Houston Livestock Show and Rodeo. *Texas Panhandle dairies need a lot of water to operate. *There's some new hay equipment coming out this year. *The chairman of the House Agriculture Committee was in Texas last week. *Corn planting is getting underway in Central Texas. *There are a couple of way to give an equine herpes virus vaccine.
In this episode of This is the Panhandle, host Raul Rodarte Soto sits down with Blake Siebrecht of BOOM Adventures (Brothers of Our Military Adventures) to explore how the organization is creating purpose, connection, and healing for veterans, first responders, and their families across the Texas Panhandle. Blake shares how transitioning out of service can leave many searching for identity and mission, and how BOOM Adventures helps fill that gap through outdoor experiences, community events, and peer-to-peer connection. The organization serves not only veterans and first responders but also Gold Star families, building a powerful sense of extended family and support. Through initiatives like outdoor trips, community service projects, and events for families, BOOM creates spaces where individuals can reconnect, open up, and find encouragement—often in ways that feel more natural than traditional support systems. From providing bikes to foster children to helping families impacted by disasters, their work continues to ripple throughout the region. Blake also shares the organization's long-term vision of building a retreat space for service members and their families, along with a powerful message for those who may be struggling: keep going, reach out, and remember—you matter.
*Spring planting is moving ahead in the Rio Grande Valley. *The cost of producing a crop should come down this year. *The enrollment period is open for the Farmer Bridge Assistance program. *Wildfire prevention is a big priority at this time of year. *This has been a dry winter for the Texas Panhandle. *The ag department's latest price and production forecasts are out. *Local livestock shows are wrapping up, while the Central Texas wheat crop is showing the effects of the winter freeze. *Equine Infectious Anemia was recently found in Wichita County.
What happens to a place when its stories aren't told? This week on Hey Amarillo!, I sit down with local poet Seth Wieck, whose work captures the beauty, tension, and quiet power of life in the Texas Panhandle. Seth grew up on his family's farm in Umbarger — land his family worked for three generations. He shares what it meant to be shaped by that place and why he ultimately chose not to continue farming as the changing economics of agriculture reshaped life on the High Plains. For Seth, poetry isn't just art — it's preservation. It's a way to hold onto memory, to honor legacy, and to make sense of change. We talk about belonging, about the evolution of rural life, and about how words can keep a way of life alive long after it begins to shift. It's a thoughtful and deeply grounded conversation about land, identity, and the stories that define us.
Listen to the SF Daily podcast for today, February 23, 2026, with host Lorrie Boyer. These quick and informative episodes coverthe commodity markets, weather, and the big things happening in agriculture each morning. The impact of the Supreme Court's ruling on President Trump's tariff program has led to uncertainty in trade conditions, prompting investors to seek safe havens like gold and silver. USDA data showed a 2% year-over-year decline in the number of cattle and calves on feed as of February 1, with placements down 5%. Live cattle futures slipped, and export sales were at a five-week low. Extremely dry weather is expected in the Texas Panhandle, posing a risk to hard red winter wheat. The National Weather Service also warned of critical fire weather conditions along the I-25 corridor. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The news of Texas covered today includes:Our Lone Star story of the day: From the campaign trail: TX23 affair issue has blown up on U.S. Rep. Tony Gonzales. “Texas Defense PAC,” a casino gambling PAC fully funded by Las Vegas Sands gambling interests, is not only spending big backing Jay Hardaway in HD71, it's now spending huge money to try and keep RINO Ken King in the HD88 seat. And a discourse on Senator John Cornyn's own “character” problems. Also, state Senator Joan Huffman shows why she should not get your vote in the race for Texas Attorney General.Our Lone Star story of the day is sponsored by Allied Compliance Services providing the best service in DOT, business and personal drug and alcohol testing since 1995.Southwest's new assigned seating isn't proving so popular with customers reports the Dallas Morning News.Firefly's Alpha rocket set to resume flights as soon as Feb. 27.Crews continue battling wildfires across the Texas Panhandle.Listen on the radio, or station stream, at 5pm Central. Click for our radio and streaming affiliates.www.PrattonTexas.com
*Wildfires are devastating the High Plains.*Fed cattle sales have declined in the Texas Panhandle. *Beef got a big boost in the new government dietary guidelines. *Congressional leaders are weighing in on the US Mexico Canada trade agreement. *The latest farm bankruptcy data serves as another indicator of a struggling farm economy. *Vaccinating spring calving beef cows is very important.
Wildfire risk is so high in the Texas Panhandle that an energy company preemptively cut off power to avoid lines blowing down and starting to spark. We'll take a closer look at the situation.Early voting is underway across Texas. We sent reporters to polls across the state to hear from voters who made it out […] The post Exploring Texas' deepest underwater cave system appeared first on KUT & KUTX Studios -- Podcasts.
*The cattle industry is preparing for an unpredictable year in Washington. *Time is running out for Texas college students to apply for a Texas Farm Bureau scholarship. *Congress is considering a permanent fix for the U.S.-Mexico water treaty problem. *November beef exports to most major markets were lower. *Corn silage is an important crop in the Texas Panhandle.*Texas corn growers are asking the Justice Department for an update on their investigation into fertilizer prices. *The recent winter storm had an impact on the wheat crop in Central Texas. *Pastern dermatitis is common in horses.
Tyler's Quote:There are no words that can tell the hidden spirit of the wilderness that can reveal its mystery, its melancholy and its charm. The nation behaves well if it treats the natural resources as assets which it must turn over to the next generation increased and not impaired in value.- Theodore RooseveltEpisode Description:In this episode of Trailblazing Texas Podcast, we head to the wide-open Texas Panhandle to explore Copper Breaks State Park with Tyler, a ranger with Texas Parks & Wildlife Department, whose passion for this rugged and often-overlooked park runs deep.Tyler shares his journey into state park service and what first drew him to Copper Breaks, from his initial impressions of the landscape to the moments that confirmed this park was something special. We talk about what makes Copper Breaks unique among Texas parks, how it has evolved over the years, and what a “typical” day looks like for a ranger in a place where wind, weather, and wide horizons are part of the job description.A major focus of this episode is Copper Breaks' identity as an International Dark Sky Park. Tyler walks us through what it takes to preserve truly dark skies, and what visitors can expect when they look up on a clear night. From Milky Way memories to night-sky programs and the challenges of dark-sky conservation, this conversation captures why Copper Breaks is one of the best places in Texas to experience the night as it was meant to be seen.We also dive into the park's deeper history, its connections to the Comanche, how that cultural heritage is interpreted today, and the careful balance between preservation and public recreation. Tyler shares insight into current conservation efforts, the impact of drought and weather on the ecosystem, and the role of volunteers and partnerships in protecting this landscape for future generations.On the trail side, we cover hiking routes, hidden gems, wildlife encounters, and what first-time visitors should know before setting foot in this remote park. Tyler offers practical safety advice, tips for dealing with the Panhandle's conditions, and ideas for building the perfect day or weekend at Copper Breaks.We wrap with a personal reflection on what this park means to Tyler, why it deserves more attention, and what he hopes every visitor carries with them after experiencing Copper Breaks for themselves.This episode is an invitation to slow down, look up, and discover a Texas state park where history, dark skies, and quiet beauty come together in a way that stays with you long after you leave.
In this episode, Broc Carter sits down with Brandi Reed, the CEO of Family Support Services, to talk about the life experiences that shaped her leadership—and the critical, behind-the-scenes work Family Support Services provides across the Texas Panhandle. Brandi shares her journey from being born in Fresno, California, to growing up in tiny Logan, New Mexico, before moving to Amarillo to attend West Texas A&M University. After earning her degree in mass communications, she spent years serving others—working everywhere from nonprofit and community service roles to mission-driven work that fueled her passion for helping underserved populations. Her career path eventually led her to the Amarillo Globe-News, then to Camp Fire USA, where she worked in development and events, deepening her nonprofit leadership experience. Brandi explains how motherhood, life transitions, and a strong pull toward advocacy ultimately brought her to Family Support Services—first as a volunteer hospital advocate, then as a staff member starting nearly two decades ago. Broc and Brandi discuss how her early "hands-in-everything" role evolved into building prevention and education programming through evidence-based models, community partnerships, and competitive state and federal grants. Brandi breaks down what "evidence-based" really means and why fidelity to proven program models matters when working with families and youth. Brandi also reflects on stepping into the CEO role at a pivotal time—especially after the agency's devastating 2020 fire and the long road to rebuilding. She shares the emotional loss of the organization's historical archives, the resilience of staff who kept services running (including the crisis hotline), and the community support that helped the organization continue serving survivors through both the fire and the pandemic. The conversation closes with a look at the ongoing needs in Amarillo—especially around counseling access, prevention work in schools, support for veterans, and sustainable funding. Brandi emphasizes that there are many ways to support Family Support Services, and Broc highlights the organization's essential role in the region. About the show: This Is the Panhandle is a production of the Amarillo Area Foundation. Learn more at amarilloareafoundation.org.
A substantial winter storm is poised to impact a wide swath of the United States this weekend, with significant weather disturbances anticipated from the Southern Plains to the Ohio Valley and Mid Atlantic regions. Various states, including Texas, New Mexico, Missouri, and Ohio, are currently under winter storm watches, as forecasters predict the potential for heavy snowfall and damaging ice. The National Weather Service has indicated that travel disruptions are likely to commence Saturday evening, persisting through Monday, particularly in the Texas Panhandle. Additionally, a magnitude 4.3 earthquake occurred near Ferndale, California, though no tsunami threat has been detected. As we navigate these developments, we will provide ongoing updates regarding the storm's progression and any necessary safety measures.Takeaways:* A significant winter storm is anticipated to impact multiple regions, including Texas and the Northeast.* Winter storm watches have been issued for various states, indicating potential heavy snow and ice accumulation.* Travel disruptions are expected as the winter weather system evolves, particularly from Friday night through Sunday.* Governor Wes Moore has declared a state of preparedness in Maryland in response to the impending winter storm.* Seismic activity was noted with a minor earthquake occurring near Ferndale, California, without tsunami threats.* The National Weather Service has high confidence in significant winter weather impacts throughout the weekend.Sources[USGS | https://earthquake.usgs.gov/earthquakes/feed/v1.0/detail/nc75299751.geojson][NWS | https://www.weather.gov/mtr/][USGS | https://earthquake.usgs.gov/earthquakes/feed/v1.0/detail/us7000rra1.geojson][Governor's Office | https://governor.maryland.gov/Lists/ExecutiveOrders/Attachments/104/EO%2001.01.2026.01%20Declaration%20of%20a%20State%20of%20Preparedness%20-%20Winter%20Storm_Accessible.pdf][NWS | https://www.weather.gov/sgf/][NWS | https://www.weather.gov/abq/][NWS | https://www.weather.gov/cle/Forecast_Cold_Outbreak][NWS | https://www.weather.gov/media/phi/current_briefing.pdf][NWS | https://www.weather.gov/ama/][NWS | https://forecast.weather.gov/wwamap/wwatxtget.php?cwa=usa&wwa=winter+storm+watch] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emnetwork.substack.com/subscribe
*Rio Grande Valley farmers may be planting more this year. *Cotton harvest ran a bit late in the northeast Texas Panhandle. *Governor Greg Abbott made six appointments to the Texas Agriculture Finance Authority. *Winter meeting season is underway across Texas. *It's time for spring livestock shows and rodeos. *Secretary of Agriculture Brooke Rollins unveiled plans to tackle farm labor costs. *Planning and organizing an agricultural conference takes a lot of work. *Researchers have found new issues with equine asthma.
*The Farm Service Agency is looking for the next generation. *Drought will continue to affect herd rebuilding this year. *The weather has been unusually warm and dry in the Texas Panhandle. *Fertilizer costs are a big burden on farmers. *There's good news for school students and dairy producers. *Spring planting plans are underway across Texas. *Johne's disease can affect cattle, sheep and goats.
*A Texas Panhandle young farm couple placed second in the nation. *The National Cotton Council is working to increase demand for cotton. *Congressional ag committee leaders are hoping to address ag labor issues soon. *Texas is one of 42 states involved in a national pork brand campaign. *The Texas A&M AgriLife Center in Amarillo is getting a new location and a new name. *South Texas has experienced a winter heat wave. *Vitamin A is important for cattle.
The primary focus of today's briefing is the impending G1 geomagnetic storm watch issued by NOAA, which may grant observers in the northern United States the opportunity to witness the Northern Lights. As we delve into the meteorological landscape, we will address the winter hazards currently affecting the central Rockies and southern High Plains, with specific attention to a winter storm warning in effect for the Colorado Front Range, predicting significant snowfall and adverse conditions. Additionally, we will highlight accumulating snow chances in the northwest Texas Panhandle and the subsequent colder, breezy weather anticipated across various regions. Furthermore, updates from Alaska's FEMA Bethel Assistance Hub will be provided, emphasizing ongoing support for storm and flood survivors. We encourage our audience to remain vigilant and informed as these weather systems evolve, particularly if conditions permit a glimpse of the aurora tonight.Takeaways:* The National Oceanic and Atmospheric Administration has issued a G1 geomagnetic storm watch effective tonight, suggesting a potential view of the Northern Lights.* A winter storm warning has been declared for the Colorado Front Range, predicting heavy snowfall and hazardous blowing snow conditions.* Residents in western Alaska are encouraged to utilize the Bethel Assistance Hub, which has reopened to support survivors from previous storms and floods.* In Texas, particularly the northwest Panhandle, accumulating snow is anticipated, alongside colder and breezy weather following a passing cold front.* California currently faces no urgent weather alerts, yet a recovery update from last winter's fires has been published by CAL OES, highlighting ongoing efforts and lessons learned.* Monitoring updates from the National Weather Service is recommended, as evolving weather systems may impact the Rockies and Plains regions significantly.Companies mentioned in this episode:* NOAA* National Weather Service* FEMA* CAL OESSources[FEMA | https://www.fema.gov/press-release/20260107/bethel-assistance-hub-reopens-jan-8-support-alaskans][Cal OES | https://news.caloes.ca.gov/a-year-after-the-la-fires-pacific-palisades-and-altadena-communities-recover/][NWS Pueblo | https://forecast.weather.gov/product.php?issuedby=PUB&product=WSW&site=pub][NWS Duluth | https://forecast.weather.gov/zipcity.php?inputstring=duluth%2CMN][NWS Amarillo | https://www.weather.gov/ama/winter][NWS Seattle | https://forecast.weather.gov/product.php?issuedby=SEW&product=CFW&site=SEW] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emnetwork.substack.com/subscribe
This week on Hey Amarillo, we sit down with Paul Borchardt, who, until very recently, ran one of Amarillo's most beloved and historic landmarks: Wonderland Amusement Park. Paul's story starts far from the Texas Panhandle — growing up on a farm in Iowa, serving in the Navy, falling in love, and eventually finding his way to Amarillo, where he joined his wife's family in running an amusement park that has become part of the fabric of this community. For decades, Paul and his family poured their energy, care, and dedication into Wonderland, creating a place that generations of families return to summer after summer. In this conversation, Paul reflects with pride and genuine enjoyment on the years spent keeping Wonderland going — and on what it feels like to step away after 70 years of family stewardship. He's sweet, funny, practical, and deeply appreciative of the people who loved the park as much as he did. This episode is about legacy, community, and what it means to take care of something that belongs to more than just one family.
Weeds remained an evolving challenge for Wisconsin farmers. Jill Welke gets a recap from UW-Extension Weed Specialist, Dr. Rodrigo Werle. Werle's making his rounds statewide sharing what they learned this growing season. He says there were some breakthroughs this year that proved to be challenging. Those breakthroughs were weeds overcoming existing chemistry to keep growing. Werle says he's got a long list of projects to try and get grower answers for 2026. Above average temperatures will make a white Christmas unlikely in many areas of Wisconsin. Stu Muck explains what's acting as the catalyst for this late December warm-up. Time for another Mid-West Farm Report Ride-A-Long. An opportunity to accept invitations to find out about the latest technology and innovations Wisconsin farmers are evaluating and using. Today we travel to Malta, IL and the site of the Syngenta Seeds Research and Development Innovation Center. Pam Jahnke finds out about the length of time required to develop products like the new Durastak corn rootworm tool. Drew Showalter, Head, Corn Portfolio Strategy, tells Pam about the evolution of the product and why it's a game-changer for Wisconsin farmers. Paid for by Syngenta. On Friday Wisconsin animal health officials announced the genomic sequencing information gathered from the H5N1 positive herd in Dodge County. Pam Jahnke reports that the genotype was found to be D1.1, a spillover from wildlife into dairy cattle. This is new and no connected to previous detections that trace their strain to an outbreak in the Texas Panhandle. Wisconsin's seen no new dairy detections and continues to rigorously monitor dairies through the National Milk Testing Strategy. A new bipartisan bill introduced on Friday could provide hope for wedding barn operators in 2026. The bill LRB-2567 would roll back 2023 Act 73 that restricts venues to six alcohol-consuming events annually. Jean Bahn, operator of Farmview Event Center in rural Green Lake County says potential clients do not like having their event restricted. She says she's lost business because people want to be able to feature alcohol as a guests option. Bahn had previously filed suit against the state claiming Act 73 was unconstitutional and designed to put her out of business. When a court ruling went against her motion last month, this new bipartisan bill became a last ray of hope for retaining business in 2026.See omnystudio.com/listener for privacy information.
*The Livestock Protection Program proved its worth this year. *Texas cotton acreage will continue to be lower than past years.*Silage demand has been growing in the Texas Panhandle, but it may slow down this year.*This was a very good year for grain production both here in Texas and across the nation. *The Trump administration is pushing out 12 billion dollars in financial assistance for the nation's farmers. *Cattle nutrition is very important as we enter the coldest months of the year. *Fall and winter are the most common times for equine asthma.
*Cotton harvest is wrapping up in the northern Texas Panhandle. *Rising crop prices and improved export prospects have improved farmers' outlook. *The Houston Livestock Show and Rodeo is giving over $30 million to educational programming and scholarships. *This year's Amarillo Farm and Ranch Show was attended by thousands of people, including the famous animal behavior specialist Temple Grandin. *A global sorghum conference is coming to Texas. *The Edwards aquifer in South Texas is at its lowest level in 35 years.*Ensuring an agricultural workforce remains a top priority for ag groups across the nation. *Vesicular stomatitis has been found in two horses in Arizona.
*Rio Grande Valley citrus trees are suffering from a lack of water. *Texas A&M is adding a new meat science and technology center in Bryan. *The Trump administration is expected to announce an aid package for farmers next week. *What's the status of cow herd rebuilding in the Texas Panhandle? *Interest rates are moving lower. *The Whole Milk for Healthy Kids act is moving through Congress. *Central Texas is warmer and drier than usual this year. *Analyzing your hay is important to determine how much hay you will need.
In this episode, I sit down with Gary Pitner, a true Panhandle original and one of the most knowledgeable people you will ever meet when it comes to Amarillo and our region. Gary has spent essentially his entire life in Amarillo and more than 40 years serving as Executive Director of the Panhandle Regional Planning Commission. Along the way, he has had a front-row seat to history — from watching the original Amarillo High burn downtown as a child, to helping secure the first medical helicopter for use in the Texas Panhandle. He is not just a leader and planner… he's a storyteller and a historian with unmatched insight into the people, challenges, and progress that have shaped our community. Gary reminds us that the Panhandle as we know it isn't very old — and that real, meaningful change takes intention, persistence, and decades of work to move a community forward. This episode is thoughtful, fascinating, and surprisingly fun — full of stories, wisdom, and a deep love for the Panhandle.
In this episode, we talk with Adam Leathers, a lifelong advocate for people and communities. Adam currently serves at the United Way of Amarillo & Canyon, but his career has taken him from supporting migrant farmworkers to working alongside unhoused neighbors in Kansas City, and now to strengthening the social safety net here in the Texas Panhandle. Adam brings a sharp intellect, deep compassion, and years of hands-on expertise in understanding what communities truly need to thrive. His perspective on service, dignity, and practical problem-solving offers a powerful look at what it means to help our neighbors — and how we can all play a part.
At just 21 years old, Dan Bogan was already facing a death sentence. After a drunken rampage in Texas ended in murder, he and his partner were found guilty and ordered to hang, but Dan wasn't the type to go quietly. In a chaotic courtroom escape, he grabbed a guard's pistol, fired wildly, and leapt to freedom out of a second‑story window. From there, his life turned into pure frontier legend. Using aliases like Bill Gatlin and Bill McCoy, Bogan drifted through the roughest corners of the West, cowboying, picking fights, and causing trouble from the Texas Panhandle to Wyoming. He crossed paths with Pat Garrett and the Pinkertons, dodged more than one noose, and earned a reputation for being as unpredictable as he was dangerous. But even with detectives on his trail and a thousand‑dollar bounty on his head, Dan Bogan always managed to slip through the cracks. And to this day, his fate remains a mystery. Legends & Outlaws Calendar - https://wildwestcalendar.com/ Merch! https://wildwestextramerch.com/ Buy Me A Coffee! https://buymeacoffee.com/wildwest Check out the website! https://www.wildwestextra.com/ Email me! https://www.wildwestextra.com/contact/ Free Newsletter! https://wildwestjosh.substack.com/ Join Patreon for ad-free bonus content! https://www.patreon.com/wildwestextra Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on Hey Amarillo, we're celebrating a decade of creativity with Wilson Lemieux, founder of Lemieux Company. From humble roots in the Texas Panhandle to producing video content for national sports franchises and cutting-edge tech companies, Wilson's journey is one of passion, craft, and deep local love. In this episode, Wilson shares what it means to build a company that makes Amarillo proud—how supporting local businesses brings him the most joy, and why reverence for your work and your community matters. We also dive into parenting, navigating life's seasons, and the balance of building a legacy while raising a family. It's an honest, heartfelt conversation that shines a light on the power of local creativity and connection. Tune in to hear how Wilson puts his heart into everything—his work, his hometown, and his family.
In this week's Ag Tribes Report, Vance Crowe is joined by fifth-generation Texas Panhandle farmer Casey Kimbrell for a fast, candid breakdown of three stories rocking agriculture. They unpack the touted Trump–Xi "soybean breakthrough," asking whether a 25 MMT annual commitment is progress or just a return to pre-trade-war status quo. Then they wade into the renewed push for mandatory country-of-origin labeling in beef, the packer vs. rancher incentives behind the current system, and why transparency matters more than ever. They close the news block with Bill Gates' pivot from climate alarmism toward prioritizing vaccines, and what a shift in climate narratives could mean for farm economics and regulations. Beyond the headlines, Casey shares his Bitcoin-to-land price snapshot from Colorado, explains why he believes anyone can succeed in agriculture with relentless optimism and grit, and names Donald Trump as his "worthy adversary" amid criticism of recent moves affecting cattle markets. It's a spirited, no-spin conversation about trade, labeling, climate, and the hard realities of building a future in ag—always with room to respectfully disagree.Legacy Interviews - A service that records individuals and couples telling their life stories so that future generations can know their family history. https://www.legacyinterviews.com/experienceRiver.com - Invest in Bitcoin with Confidence https://river.com/signup?r=OAB5SKTP https://river.com/invite?r=OAB5SKTP
This week, Skylar sits down with Representative Caroline Fairly, who represents part of Amarillo and the Texas Panhandle in the state legislature. As the youngest woman ever elected to the Texas House, Caroline brings sharp insight, energy, and a grounded perspective to her work. They talk about her first legislative session—what contributed to her success, how her politically engaged father influences her path, and the priorities she's carrying forward for her district and region. It's a thoughtful, candid conversation about leadership, learning, and the next generation shaping Texas politics.
This week, Kelly's taking us to 1990 in the Texas Panhandle. It's the story of David Milner — a man whose deadly rampage unfolded on Friday the 13th. What began as an ordinary day soon turned into a night of terror that would haunt a small town for decades. Join us as we explore how superstition, rage, and timing collided to create one of Texas's most chilling crimes. This episode is sponsored by: GO Realty Cherokee Family Healthcare The Cherokee County Chamber of Commerce Easy Street, Restaurant, Bar, and Performance Hall Theme song is The Legend of Hannah Brady by the Shane Givens Bandhttps://open.spotify.com/track/5nmybCPQ5imfGH8lEDWK4k?si=d8d9594652cf4cf1 Additional sources: https://www.newschannel10.com/2025/09/19/satans-shadow-survivor-shares-story-panhandle-friday-13th-attacks/?outputType=amp https://www.ca5.uscourts.gov/opinions/unpub/99/99-10461.0.wpd.pdf https://www.youtube.com/watch?v=xdEM90Zv_VM https://www.ebsco.com/research-starters/social-sciences-and-humanities/friday-13th-superstition History.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.