Podcasts about mobilemonkey

This is a special episode because we are featuring segments from 4 amazing, industry-leading performance marketers that were previously on the show! You'll hear cutting edge insights from Larry Kim, the Founder & VP Marketing at MobileMonkey, Jay Abraham of The Abraham Group, Dennis Yu, the CEO and Co-Founder of BlitzMetrics, and Eric Carlson, Co-Founder The post The secrets of 4 performance marketing legends appeared first on WebMechanix.

MobileMonkey CEO Larry Kim discusses MobileMonkey's sales outreach automation tool formid-market companies. For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4 The full version of this episode is available at https://marketecture.tv/programs/mobilemonkey-larry-kim . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Parenting After The Loss Of A Child Michele Benyo, a grief specialist, talks about how to support children after they have lost a sibling. FREE PDF with a video is included. To download your free PDF, please download the FREE Impactful Parent APP.   What to do next: Subscribe to The Impactful Parent Newsletter so you won't miss a parenting tip that can help you! This once-a-week newsletter comes out Sunday mornings and you can unsubscribe at any time.  No obligation. No Spam.  Just your favorite parenting tips! Newsletter sign-up link here. Follow The Impactful Parent on social media if you don't already! Facebook, Instagram, LinkedIn, & Pinterest Subscribe to the PODCAST and/or the YOUTUBE CHANNEL! Podcast link & YouTube link Check out the official website of The Impactful Parent for FREE RESOURCES, parenting classes, mom's groups, and so much more! Click here to check it out! Discover how you can work with Kristina! Sign up for a FREE 30-minute discovery call! Click here to find a time that works best for you! Are you a content creator and need services that help make your business run BETTER with PEACE OF MIND?  Here are a few products I recommend: Gabb Wireless: The BEST first phone for your child!  No internet, no social media, and NO WORRIES! This phone has GPS tracking and other features that parents want to have peace of mind about their child having a phone. The Gabb Wireless phone has the sleek look of a smart phone that kids love without the worry and high price.  To find out more and order your phone (or watch) go to: gabbwireless.com/promo/IMPACTFULPARENT30   The Contract Shop Protect your contact and your business with the Contract Shop. The Contract Shop provides DIY legal contracts that you customize for your business and your business needs.  Contracts are important and legal documents are boring!  The Contract Shop provides the security you need without the big price tags of an expensive law firm. Try it out today and please use my affiliate link for referring you because I get a small kick back for recommending The Contract Shop products.  Here is your link: https://thecontractshop.com?ref=kristinacampos Mobile Monkey Mobile Monkey help you gain more engagement in your social media posts by providing you with a ROBOT to client questions in your DM. This bot is genius and saves so much time!  Use your robot to respond to common questions, to create keywords your audience can type in order to receive special links, get analytics, auto-responses and so much MORE!  Mobile Monkey should be helping every content creator's business because at this low price- there are no excuses for getting more time, ease in your business, and increased engagement!  Please use my affiliate link to order: https://app.mobilemonkey.com/instachamp?a_aid=kristinaann

Shownotes can be found at https://www.profitwithlaw.com/266.   Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them? In this episode, Moshe Amsel interviews the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. Moshe and Ali also discuss how to align your business model with your purpose and build a growth strategy around it. If you want to change your law firm marketing approach to create genuine connections and develop visibility, then this episode is for you. Resources mentioned:   Free Coaching Call -  https://www.profitwithlaw.com/freecoaching Connect with Ali: Website I Facebook I LinkedIn I Instagram I Twitter I  Email (attorney@aliawadlaw.com) The CEO Lawyer Summit will be from December 13 to 15 at Westin Hotel, Atlanta.  The E Myth - Why Most Businesses Don't Work And What To Do About It by Michael Gerber Hootsuite  Mobile Monkey  Zoom  File Vine  Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry’s parents fled to Canada after the Korean War on a one-way ticket. That in turn gave him the opportunity to purchase his own one-way... Source

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry's parents fled to Canada after the Korean War on a one-way ticket. That in turn gave him the opportunity to purchase his own one-way... Source

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry’s parents fled to Canada after the Korean War on a one-way ticket. That in […]

Welcome back to 3-Minute Marketing, the world's highest value-per-minute growth marketing podcast where we interview the world's top growth marketing unicorns. Today, I'm excited to be interviewing the renowned unicorn himself, Larry Kim. For those unfamiliar with Larry, he founded the online advertising SaaS WordStream in 2007 which he bootstrapped & successfully exited for $150M […]

Are you tired of being in the Minor Leagues of Marketing? Level up your strategy to become a Marketing All Star with these top marketing tips for 2021 and beyond. With these tips and strategies, you can hit a home run with your next campaign. Welcome to the big leagues of marketing. #MarketingAllStars #MarketingStrategy #Marketing The most important Marketing Trends to watch out for in 2021: Artificial Intelligence & GPT-3 Conversational Marketing Tools Automation Tools Integrations Tools One of the most important marketing trends in 2021 is AI-powered tools and artificial intelligence. There's a new artificial intelligence called GPT-3, that a lot of software companies are utilizing. One of the ways GPT-3 is used is copywriting tools, you can easily generate headlines, generate copy. With these tools, you can use a few sentences or paragraphs, and it'll expand your copy into a whole blog post. Conversational marketing tools are a powerful trend in marketing in 2021. This includes text messaging, chat on your website, also Messenger, which is Facebook Messenger, WhatsApp. There are a lot of great tools out there. Intercom, Drift, messenger tools include things like ManyChat or MobileMonkey. This allows you to have one-on-one conversations with leads and potential customers because these reach rates on phone calls and trying to reach someone by calling them, it's getting harder and harder. Connection rates are dropping faster every year, quick text messages and quick chat is huge when it comes to reaching these new leads and new customers. If you are interested in learning more about Giant partners and connecting with our team, please view our resources below.

In this week's session, Larry Kim demonstrates five tips to help local businesses get more customers from Instagram. Larry is the CEO of MobileMonkey and the original founder of WordStream.Get Clubhouse or another livestreaming audio app ASAPUse Comment Auto-ResponderEmploy Funnels Within Your Instagram DMAuto-Reply to Instagram Story MentionsEmail Opt-In…. from InstagramLinks mentioned in this session are available on our website at https://localmarketinginstitute.com

Welcome to this week's episode on The Radcast! Get ready for the entrepreneur, weekly columnist for Inc. Magazine, and founder of companies - MobileMonkey and WordStream Inc, Larry Kim!In this episode on The Radcast, host Ryan Alford talks with guest Larry Kim about the ways to solve communication problems, and Larry shares why branding may actually be the #1 performance marketing tactic in 2021. They also dissect digital communication channels, their benefits, and the evolution of DMing.To learn more about Mobile Monkey, follow Larry Kim on LinkedIn and Instagram @kim_larry or by visiting https://mobilemonkey.com/If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast

This time with Lars, the CEO of the advertising agency Maatwerk Online about how you should be using Chat or Messenger Bots to get more traffic and more sales on your website, or even more leads if this is what you aim for. You can find Lars on Twitter. Don't forget to subscribe and rate this podcast on your favorite podcast app. Here is the transcript of the podcast: My name is Peter, and this is podcast episode number 38. If you can, go and comment, go and rate this podcast on the podcast app wherever you listen to us, and tell your friends that this is the place where they can get the best info on what is going on in marketing conferences, even if people are not able to go to the conference, every presentation in five minutes. Today, we are going to the Netherlands, where I'm very glad to welcome Lars. Lars: Hi, thank you. Thanks for having me. Peter: Lars Maat, thank you for being here. You are the rising star in PPC. At least a PPC Hero said that. You are the owner of the Maatwerk agency. What do you do in the agency, and what are your things? What's your favorite thing on the internet? Lars: To be honest, the rising star was back in 2020. It already feels like a light year ago. [laughter] Lars: Yes, that's true. PPC Hero made me a rising star in the PPC business. I think mainly because that year I spoke at PPC Hero Conf in London. I was announced best speaker of the conference. I think that gave it a boost, but, yes, my name is Lars. I'm currently owning online marketing AC. My background is really purely PPC. Google ads, Facebook ads, LinkedIn ads, Microsoft ads, stuff like that. At the moment, at the AC we are with 30 people. We are doing online marketing from A to Z. Basically, the only thing we don't do is build apps. We build websites, webshops, we do SEO and PPC, of course. I'm focusing on developing the business at the moment, try to implement new things. Innovations in our industry are a weekly thing as you might know. [chuckles] We try to keep up and then make sure that everything is set in place for our clients. Peter: You are one of those people who likes a lot of stress every day because advertising campaigns fail all the time and the algorithms change, and the number is going the wrong way. Do you enjoy that? Lars: Let's just say there's never a dull moment in an online marketing agency. Peter: [chuckles] See, this is why I like to do SEO. It's everything a bit more-- We have a couple of months to do stuff. In advertising, it's hours. Lars: To be honest, sometimes I'm really jealous of my SEO colleagues because, let's say, we are having a call with a client and a client is a little bit stressed about something, for example. We know if something goes wrong in a PPC account, you have to fix it right away. If something goes wrong on the SEO stuff, you just pick it up in one week or two weeks. It doesn't matter because you got the time. Yes, sometimes I'm a little bit jealous about the fact that I started to learn the wrong business. Peter: [chuckles] I know, but on the other hand, your business is the sexy thing in marketing, I think, for the last 10 years. SEO is somewhere not really the public favorite. Lars: Yes. I can understand. To be honest, we went to New York, we went to San Jose, California, on an invitation from Google, and my SEO colleagues are all jealous of me, so-- Peter: [chuckles] My wife is actually an advertiser. We've met in an agency where I was the SEO. She was the advertiser. It's very obvious in our personalities and things, how we see the world and everything, how we are very different. Lars, I've invited you to the podcast because you spoke at BrightonSEO. It was a bit different Brighton as we know it from the past, how did you enjoy the online version of Brighton this year? Lars: To be honest, this was my first BrightonSEO conference. I've spoken to a lot of speakers and colleagues who went to previous versions. I was invited for this one. I was really excited because, from what I've heard,Brighton is really a nice environment to be at, let's just say to go to the tops. Yes, it was an online version, of course. My presentation was about Messenger bots, so not really an SEO thing. I was really curious about how that presentation would be received by the audience, but yes, it was pretty nice, actually. It was a good first experience with BrightonSEO. Peter: Brighton, a couple of years ago, started to move away from- it still has, from my opinion, the best technical in-depth SEO presentations, but the other advertising and other tracks are also being very developed, better and better, and BrightonSEO is now a Brighton conference, not an SEO conference, but yes, departs from the pier, the best. Lars: Yes, so I've heard. [chuckles] Peter: All right. Let's not beat around the bush. Let's go and check out your five minutes with your presentation on how Messenger bots will make you more money. Lars: Yes. I'm going to try to do this in five minutes. [chuckling] The presentation in Brighton was in 20 minutes and I had to rush that as well, but let me just start with telling you how Messenger bots work, what they are, and stuff like that. Messenger bots are basically a way to automate your Facebook Messenger chats. Normally, when you are advertising on Facebook, people will see an ad. They can click on it and then a lead form will pop up, or you will be redirected to the website, to a landing page, where you can leave your telephone number and stuff like that, in order to get some information from the advertiser. With Facebook Messenger, it's possible to send people to the business page and to start chatting with those people. Of course, that's fully automated. You can use it to generate leads or you can make appointments right away in a Messenger chat, and the beauty of this is that it works really well. It's fast. People have the feeling that they are texting with somebody, or a company, but because of the fact that it's texting, it sounds like texting, people feel the need to react immediately. It's a really quick way to get in touch with your audience. The reason why I started to use Messenger is because of the fact that I think it's a really good platform, but also Facebook is really pushing Messenger. They are integrating Messenger with WhatsApp and Instagram as we speak. I really think that Messenger bots will be bigger and bigger. At the moment, they are releasing it as well on WhatsApp and Instagram. Yes, it's a pretty good thing at the moment. At BrightonSEO, I talked about small step-by-step guides for building Messenger bots. I think it's a good idea to name that here as well. The first step is, obviously, you decide what you want to accomplish with your Messenger bot. You don't need to make a bot just because I'm telling you. [chuckles] You really need a good idea or you need a problem that you think you can solve with Messenger bots. The second step is to draw your, let's say, dream conversation on a paper. We called it a flow. Let's say you have to write down, "Okay. What do I want the bot to say to the audience, and what are the answers that I need from the audience in order to get all the information that you need?" As soon you have drawn that on a paper, you can start building that flow in a Messenger bot tool. There are numerous tools you could use. I'm a fan of ManyChat. ManyChat is one of the biggest tools out there for Messenger bots. MobileMonkey, Chatfuel are also some big names. Then I think the most important step. Once you have decided what you want to use in your flow, and you've built a flow, you really need to test it. I see a lot of Messenger bots not working very well. I think mainly because people forget to test it. Testing the bot is really important. Once you've tested, you can start to promote your Messenger bot and start getting those results. Two ways in order to promote the bot. There are more ways obviously, but the two I think are the most popular. Advertise with it. Let the audience see an ad, and once they click on it, the chat will open. Another one, and this is also one of my favorites, it's keyword-based. You can put a post on your Facebook page, it could be an ad. It could be an organic post. As soon as somebody reacts to that, so with the Facebook comment, a chat will open and you can continue to conversate with those people in the chat. That's also a really good way to promote your Messenger bots. I think that is what Messenger bots are in a nutshell. Of course, I talked a lot about some rules which apply to Messenger bot, like the 24-hour messaging rule. I really advise to look into that. I gave some tips how to be successful with Messenger bots. I could name them pretty quick right now. You need to be conversational. You need to make sure to interact with the audience. You need to automate as much as possible. I really love the tool- how to pronounce it right, still not sure whether it's Zapier or Zapier or Zapier, but I think the majority of the marketing audience will note it too. It's a really nice tool to automate. Feed your CRM system. Get those telephone numbers. Get those email addresses from your target audience. Get those sales, basically. Was that in five minutes or--? Peter: Tell us a bit less, but that's great. I have questions. Can you give us an example of what is the best thing that you can set up if you have e-commerce shop? People should be able to check out where their packages, so tracking, or should that be selling, or--? Lars: It could be both. There are some possibilities in which you, let's say, do the track and trace for your package. There's also a thing called "one-time notification." For example, you visit a website and you see a product that you like, but it's out of stock at the moment. You could tell the Facebook Messenger page, "Hey, send me a notification once this product gets online again." As soon as that's the case the, the page could send a message to you saying, "Hey, Peter, as requested, the product you were looking for is back online. Do you want to purchase it right away with a call to action, to go through website and a product page right away? There are some possibilities. You could also work with abandoned carts. I know that, for example, we work with ManyChat, and I know that ManyChat has an integration with Shopify, for example. There are some numerous possibilities. The only thing that's really bugging me at the moment and a lot of Messenger bot builders are the rules on Facebook. Peter: Yes, that you are only able to send a message if, in the last 24 hours, the person gave you the okay to send messages. Lars: Yes, that's correct. Also, I think it was in December, 2020, yes, December, 2020, they announced some new rules. According to Facebook, it was about privacy rules, but it really didn't make much sense. We had to rebuild all our bots, and then, I think it was in the end of January or February 2021, they pushed back the rules, so we could rebuild, rebuilding our bots again. That's the power of the big company. Peter: When talking about selling on the Facebook Messenger, how important is it that you have your webshop connected with the Messenger bot? You already mentioned that ManyChat connects to Shopify, but if I have my own CMS, I know that's generally not the best idea, but should I look into Messenger bots if I know that I cannot able to connect my webshop with them or not? Lars: I think it's tricky. If you have your own CMS system, it's really difficult to degenerate sales in an automated way with Messenger bots. I think Messenger bots could work as well for you, but probably in a different way. Let's say, use it to get some traffic to your shop, use it to generate email addresses, which you could use for email automation, stuff like that. Otherwise, I think it's really difficult to connect a Messenger bot with your own CMS system. Peter: Okay. On the other hand, when we talk about bots, there are others next to the Facebook Messenger. For example, HubSpot is very big with pushing their own. Do you have any experience with them, and comparing them with Facebook Messenger, which one's better? Why? Lars: Yes, there are a lot of chat possibilities, of course. The big e-commerce sites are building their own chatbots as well. I think it's not new, but it's not that embraced by the audience at the moment. I think there will be a lot of developments ongoing for the next months and even years on chatbots. I haven't had some experience with the HubSpot bots, for example. The reason that we are purely focusing on Messenger bots at the moment is because of the integration with Facebook. When we are using the Messenger bots on Facebook, we could get all the name, the profile location, and stuff like that, the telephone number, email address, through the Facebook API, which basically means that, as soon as you send a message to my page, my page could reply with, "Hi, Peter. Is it true that this is your email address?" You basically just have to tap the email address that the Messenger bot is showing because it pulled it out of your Facebook profile in the Facebook API. That's really good benefit for using Facebook Messenger, but it makes sense. Let's say that the popularity of Facebook will decline even more, I could say. That would have some impact on Messenger bots, of course. Peter: We'll see that in the future what happens with that. I think that's it. We're on our 15-minute mark. Lars, where can people find you if they would like to talk about Facebook Messengers or any other marketing on the internet? Lars: I think Twitter is the best way to go forward. My Twitter [unintelligible 00:16:25] my name, Lars Maat. I think it will be also available in the comments and stuff like that on [unintelligible 00:16:33] will be shown. Peter: True. Lars, thank you very much for being on the podcast and talking about Facebook Messenger. Lars: Yes, thanks for having me. Peter: Have a great day and go enjoy- Lars: The bad weather? [laughs] Peter: -the bad weather. Thank you. Bye-bye. Lars: Thank you for your time. Bye-bye.

We’re chatting with Sue B. Zimmerman today, who is a go-to authority on all things Instagram. You can also check out a bunch of screen shares at HustleAndFlowchart,tv so you can follow along to get the visuals she shared with us.  Sue B. started her journey on the platform with her case study based on her retail experience, and she has evolved to use it in her business today with all the tactics and various functions available that most people are not utilizing. We talk about her use of a text expander and having pre-saved messages which are a huge time saver. Sue B. also has a very successful YouTube channel and we dive into her tactics, our own mistakes in trying to grow our Instagram channel, and how we’ve had to undo a lot of those errors.  From Instagram guides to Instagram reels to Instagram posts to carousels to  IGTV to IG Live and more, Sue has got you covered! She is truly an Instagram expert and is currently one of only 20 beta testers using Instagram’s new Mobile Monkey engagement tool, which she says is a game changer. We also talk about the role of ClubHouse and how it relates to Instagram, how to properly set up your messages in your DM’s, what to do if you do not have the ‘swipe up’ capability as well as the difference between business accounts and personal accounts. This show is one you do not want to miss as it’s packed full of tactics! Once you’ve got some ideas, make sure to tune into our chats with Gary Henderson and Los Silva to dive into even more tactics on how they are using Instagram to its fullest potential.  “There is a conversation hub for every hashtag and if the conversation does not align with your business, values, audience or interests, you shouldn’t be using that hashtag.” - Sue B. Zimmerman   Some Topics We Discussed Include: How we botched our own Instagram account Priming the pump to grow your organic reach How to utilize the carousel feature effectively to get your audience engaged How to direct link to your highlight reels Creating an Instagram guide using your content or someone else’s How Sue B. creates her flow, with teaser trailers and live links The Instagram version of Tik Tok and why you need to use it now What to do if you don’t have the swipe up capability Adding your guest’s image to your content: why or why not?    Resources From Sue B. Zimmerman: Sue B. Zimmerman Sue B. Zimmerman on YouTube   References and Links Mentioned: Katie Brinkley on Instagram Flick Planable Instagram Guides Mobile Monkey $1.80 Strategy Linktree Sue B. Says highlight Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Connect And Network With The Most Influential People  - Gary Henderson How To Be An Influencer On Instagram - Los Silva

Craig Cameron has been in digital marketing since the 90's. After starting his own ecommerce store in 2006 that amassed over $1 Million in sales, Craig went on to offer services with the Facebook marketing industry. In 2015 his daughter was diagnosed with bone cancer and spent 150 days in the hospital caring for her as she recovered.  Craig stumbled across chat marketing in 2017 and dove head first into unlocking the capabilities and power of the space. Founder of MobileMonkey, Larry Kim approached him to help showcase better templates for the customers and Craig became an integral part of the team. Now at the forefront of the industry, he's helped hundreds of businesses better communicate with their customers and has been showcasing his talent on Clubhouse. Links and resources mentioned: https://marketingpodcast.chat/session19 - Website: botsguy.com - Instagram: https://www.instagram.com/botsguy - Facebook: https://www.facebook.com/sendachat - Clubhouse: https://clubber.one/@botsguy The Chat Marketing podcast, is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. - Website: marketingpodcast.chat - Facebook: Facebook  - Instagram: Instagram  All episodes: https://marketingpodcast.chat/episodes/ - Spotify - iTunes - Google

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency. It’s Easier Than You Think According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public. To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.” Larry Kim’s Digital PR Hacks By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency. It’s Easier Than You Think According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public. To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.” Larry Kim’s Digital PR Hacks By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

Show Resources: Find which companies use competitors' products: Datanyze.com BuiltWith.com Episodes we referenced: Ep 10 - What should you offer from your LinkedIn Ads? Ep 15 - Benchmarking Your LinkedIn Ads Ep 17 - LinkedIn Lead Gen Form Ads - Should You Use Them? Ep 27 - Agile Testing For Your LinkedIn Ads Management Ep 29 - LinkedIn Ads Saturation - Are you experiencing it? Ep 30 - LinkedIn Ads Newest Features and Future Roadmap LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: You ask, we answer. The great Q&A episode of the LinkedIn Ads Show coming right atcha. Buckle up. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. A huge thank you to all you who submitted questions for our first Q&A episode. You certainly didn't throw any softballs. So you're about to get an eclectic mix of some of the most challenging issues that you'll face on LinkedIn Ads. A quick dip into the reviews. Raul Hernandez Ochoa says "best in class. AJ delivers real value from experience, love the actionable insights." Raul, thank you so much for saying that. I trust your opinion more than almost anyone out there. For those who don't know, Raul hosts the #DoGoodWork podcast, and he is the master of systems and productivity. So he's definitely worth listening to and following. And then Felicia Gheorghe, who's a paid social pro at a company called DHI in Copenhagen says, "Good stuff. Probably the best podcast on the interwebs. Hands on and no generic advice. Love it. Thank you, AJ Wilcox, for making this happen." Felicia, I don't know that I would agree that it is the best podcast on the interwebs. But heck, yeah, I'll take it. I would absolutely love to feature you. So please leave a review wherever you tend to review things and I'd love to shout you out and feature you here. Okay, with that being said, let's hit it. Leonardo Bellini, from Italy, says my question is this one, "Which is the best trade off between available budget and campaigns granularity? If I have, let's say, a 5000 euro budget, does it make sense to split the budget into say four campaigns?" I know you're a big fan of running more campaigns in parallel using different audience targeting options. And Leonardo, this is a great one because I am a huge fan of splitting up audiences into smaller segments so that I can learn something. I treat each small segment like a private focus group that no one else can see. But if we break up too granularly, we definitely end up hitting some roadblocks. For instance, each campaign has to have a minimum $10 or 10 euro budget for the day, if you break your audience up into two smaller groups, each one could spend $10 or 10 euro per day, which is $300, or 300 euro. And if I take a look at a campaign after it's spent $300, or 300 euro, my reaction is honestly going to be well, that is not enough data to actually tell what's going on. So I need this to run longer. And then at the same time, if you take your 5,000 euro budget, and you break that up into 20 campaigns, just at the minimum of 10 euro per day, you're going to overspend your budget by twice. So breaking up too small really does have its disadvantages. I like to shoot for about $1,000 per month or 1,000 euro per campaign. So if a budget is $5k, I'd probably do about five campaigns max. And then when budgets get into the $100k range, the six figures, I'll go a little bit further, we can do 100 to 150 campaigns pretty easily. But don't take these numbers as an absolute constraint. We run campaigns all the time with 300 people in them. So it just depends on whether or not it's worth your time to manage a small audience and realize that it's probably going to have to run longer than just a single month to gain any learnings from it. And of course, if you're working with an agency like ours, who cares, you know, make us manage tiny little campaigns. That's what we're here for. 3:33 Georgiana Dumitru says, "Great opportunity, AJ, so I'm taking advantage of it. I would like to know if you ever build up campaigns for a B2C client and that it generated results? Thanks!" And Georgiana, this is a great question because I get asked about B2C all the time. The big challenge with LinkedIn Ads is it's expensive, and it's also more middle of funnel. And those two things don't lend themselves very well if you're let's say selling handbags or or you have some kind of e commerce product. So most of the time, I'm picturing B2B when I'm talking about LinkedIn Ads. But we have found quite a few B2C use cases where it tends to work quite well. We've seen things like coaching programs, which that's technically B2C. You're training professional, but it's the money coming out of their own wallet for that training. We found hiring and recruiting, obviously, that's kind of LinkedIn is bread and butter that works quite well. We've seen things in financial services. We even had a helicopter transport company like the Uber of helicopters work extremely well. Some of the most efficient campaigns we've ever seen. We've seen travel higher ed, all of these things work. So in general, yeah, I think B2C isn't the best fit, but there are certainly pockets and good use cases where it does make sense. 4:50 Chris Dickson asks, "What's your best solution for retargeting competitors and their customers?" Oh, Chris, you're speaking my language here. If you're advertising on something like Twitter, This is really easy. You just target the followers of your competitors Twitter handle, and now you have access to their followers, their users, and people who like them, it makes a lot of sense. But on LinkedIn, we can't target company page followers. In fact, unless you are the company page owner, you can't even see who your followers are. So some of the ways that we go about this, you can take a look at services like Datanyze and BuiltWith.com And what they do is they crawl the web, they look at the different tags, the marketing tags, and JavaScript on companies' websites that tell which products they're using. And then they go on the back end and say, Okay, cool. It looks like IBM is using Marketo. Great, and they compile this list. So if your competitor is a company who installs JavaScript, tracking tags on people's websites, then you could go and buy a report from someone like Datanyze and BuiltWith and just get a list of here's all the the people who are customers of this competitor. And then you could take that list and upload it as a matched audience, and show ads just to the relevant roles of those companies. I think this works extremely well. I'm a big fan. Something else you could do is go and find out if LinkedIn has a skill around either the competitors name, or the names of their products. And if you can target people who have that skill, and then maybe subtract current and past employees because they would obviously have that skill too. That might get you practitioners who use your competitors' software or service. Something else you could do, go to the company's page, scroll down to where their posts start, and click on the ads filter. And then you'll get to see some of their ads, actually, the last six months worth of sponsored content ads that they're running, and click through on some of them and look and see what the UTM parameters are, as they're sending you to their landing page. In some of those UTM parameters, you might see some clues about how their targeting, or what kind of campaign this is. And that could give you some interesting insight into how to counteract them, or one of them. 7:10 Daniel Borba says "video ads on LinkedIn, any and all questions around that topic". Yeah, this definitely seems like it should be a whole episode. But I'll touch on this one too. Video is really tough on LinkedIn. And it's a lot better now that we have this engagement retargeting so we can start to do sequences, and you can do storytelling. The basics of why video ads are tough to make work on LinkedIn is, number one, they're expensive. And number two, anytime you have a video ad, there's inherently two calls to action. The first is going to be watch this video. And the second is going to be take some kind of action that we're going to ask you after. And of course, you as sophisticated advertisers know, the more things we ask of our prospects, the less likely they're going to be to do it or the more people we're going to have dropped out of that process. And of course, they're not inexpensive. LinkedIn has an opportunity cost when they show a sponsored content ad, they know that that is worth probably $8 to $11 per click. And so when you show video, they have to charge enough that they're still going to get the same or more from that inventory. And because the video now has two calls to action, it's inherently going to get less interaction, meaning that your cost per is going to increase. So I will do a whole episode on video ads. But here's a basic strategy. Most don't know this, but with video ads, you can bid cost per view, or cost per impression. Of course, that's the only two options you get if you set the video views objective, but you can also bid by cost per click if that's within a website visits or a lead generation objective campaign. So I'm a big fan of start by bidding cost per click with video just to take the risk away, test out your creative, and then switch to cost per view or cost per impression where it makes sense, if you can get your costs down because engagement so high. Make sure your videos have a lot of action within the first two seconds, because that's all you get to grab people. And then make sure you've got a good thumbnail especially for those slower internet connections who can't see that action. Give them something good to look at. And your subtitles have to be either burned in or uploaded as .srt files because 80% of the viewers will watch with the sound off so it's got to look good with the sound off. 9:25 Guadalupe Molina says "I need to demystify what is a click. When I put website clicks as an objective and create an ad that links to a website article and I bid by cost per click, every time the money is spent, does that mean that a click goes to the website? Or can it mean that I'm bidding for any type of click, just as clicking on my brand logo, etc.? I cannot find this answer anywhere." And Guadalupe you are in luck. I actually have an episode about objectives coming out very soon. So watch for that. But this is definitely where objectives get complex because if your objective If is set as engagement, engagement means any click so you're going to get charged if you're bidding by cost per click for likes, comments shares, a follow to your company page, a click to your company page, or a click to your landing page. So if you're bidding by engagement, yeah, you're going to pay for everything. The nice thing is though, the engagement is about 35% cheaper. So if your ads are getting pretty much only clicks to your landing page, engagements are a cool hack of being able to pay less for your clicks. But if you choose website visits or conversion, then what LinkedIn calls a click is only a click to your landing page. So if you open up your analytics, and you see that LinkedIn reports 20 clicks, but analytics only sees 16, what happens there is yeah, you paid for 20 clicks because LinkedIn technically sent them, but for people of that 20 dropped out or left or whatever before the page was finished loading. A lot of times this has to do with your page load speed. Especially because pages just take longer to load on mobile. So it's definitely worthwhile to make sure your landing pages load fast for mobile, so that people don't get bored of waiting for it to load and end up leaving. If your objective is lead generation, a click is when they open the form. So we'll go a lot deeper into that one in a future episode, a very near future episode, but Guadalupe thanks for asking that. 11:25 And then Kristine Sergejeva has asked several different questions. Thank you, Kristine, I'm so excited to have these. She asks, "Can GIFs be used as LinkedIn ads?" And that would be like an animated GIF. Unfortunately, no, you have to convert that to a video and use it as a video ad if you want to use it on LinkedIn. I've tried animated GIFs in about every way I can think of. I even turned an animated GIF into a ping. So LinkedIn would accept it and still it doesn't play the animation even though it does everywhere else on the web. She also asks, "I still do not have clarity, when and how much I have to increase the bid, if I start with the lowest bid." And this is going with AJ's strategy of bid the very minimum, don't plan on actually spending your budget and you just want to minimize your cost per lead. So she says, "Will a higher bid also increase my click through rate or only impressions, or it depends?". So Kristine, this is definitely one of those cases where it depends on a lot of different factors, but we'll break them down here. How much you increase your bid or decrease really depends on the speed that you need to know at. So for instance, if you're at the beginning of the month, and you have a whole month to spend the budget, you might want to increase by 10 or 20 cent increments until you start to see traffic come through that's meaningful. But if you're in a rush, let's say you're four days before the end of the month, and you've got a budget to spend, then you might move by whole dollars, you might increase by $1 or $2 and just see. The goal is to find that point at which you are bidding the least possible to still spend your budget. And whether you find that by incrementally slowly decreasing from the minimum, or starting at the minimum, bouncing high, and then backing it back to somewhere in the middle, the goal is just to eventually find that point of efficiency. And then to your second point here, yes, raising your bid can increase your click through rate. But I definitely wouldn't count on it all the time. What happens is, if your ad is towards the top of the feed, it's going to generally get clicked on a lot more than one that is further down the feed. So if your ad is in the first position, which is the second post on someone's feed, then it'll likely get five or 10 times the click through rate if it were in the second ad position, which is like seven posts down the page. But what happens is if your ad is performing well, if it's getting a high click through rate, even if you're not bidding very much so LinkedIn wouldn't want to put you at the top. But if your ads get clicked on a lot, there's really high engagement, then they're motivated to continue to put you at the top, even though you're not bidding a whole lot. So really the key here is having really good performing ads. And then you can get it to where you are bidding very low, but still showing near the top of the feed and getting a nice high click through rate. But of course, when you increase your bid, you will definitely increase your impressions. And this is because you are making yourself more competitive in the auction, therefore winning more auction, therefore winning more auctions for impressions, so you will definitely see more impressions. But watch what happens to your click through rate. If you're bidding CPM, you will definitely see a change in in click through rates as you bid up and down. And that's because a direct CPM bid totally affects whether you show up in the first position, or the eighth position, which would be like 50 something slots down. Christine also says "I had this bad experience, that each change that I make to a campaign, makes the campaign's performance worse. Have you noticed this or is it just me? Is it just for sure period of time while the platform is adjusting to the requested change?" And Kristine, I haven't found this to be the case. But I also wouldn't be surprised if this is actually saturation. So go back and listen to Episode 29, if you haven't already all about saturation. Because when you're experiencing saturation, something that worked before, is just going to continue performing worse and worse. And it acts like a stair step pattern, where your click through rates will fall gradually and slowly. But you will dip down in chunks as you drop in your relevancy score, and start losing auctions quicker. It also could be the message or the offer. So don't count those out. And remember that the best audience doesn't mean that performance will be great. And what I mean by that is if you are narrowing your audience to more of the right people, it doesn't mean that you'll see performance increase necessarily, but it does mean that the lead quality that you generate from those should be better. So I wouldn't count on this turning around by itself, I would suggest holding your audiences consistent. So define who the right audiences are and then test different messaging and offers against them until you see performance pop back up. And ideally stay for, you know, at least two or three weeks before you have to refresh anything. Then Kristine asks, "Is it normal that after I paused the campaign and then activated again, it takes like a day for the campaign to activate and starts with very few impressions." And Kristine back in like 2012. LinkedIn used to claim that if you pause the campaign and then reactivated it, that it would reset your relevancy score. And so there'd be this learning curve that your ads and campaign have to go through again, before they really went back to normal. Now, even since, like 2012, when I heard this, I've done a lot of pausing and unpause in campaigns. And I have never actually seeing this occur. So I kind of think that it's not true. And maybe that was just LinkedIn not wanting us to pause campaigns, so they continue making money. I don't know. But what I find is the learning curve that Facebook advertisers go through is really crazy. I mean, it's to the point where if you double your budget overnight, it's like your whole account freaks out and it takes several days for the algorithm to catch up and go back to performing well. When you launch new ads, it'll take quite a while for performance to kick in. And I'm actually really grateful because LinkedIn users, we don't really go through that. When we launch a new campaign. When we increase bids. When we increase budgets, we don't see a giant shake up like you'd see on something like Facebook. When we launch new ads, it's normal for LinkedIn to show impressions for a day, a day and a half for it to get a feel for relevancy score, and then kind of go to its normal cadence. But even that learning that LinkedIn goes through is usually pretty kind. It's giving really solid impressions, usually in pretty good inventory. So I actually really like that first testing period for ads. So I haven't found that to be the case that pausing and unpausing campaigns really negatively affects them. It could be a relevancy score issue. So I would try changing up your ads, changing up your offers, and just see if you can get something with a high relevancy score that isn't necessarily swayed too much, especially as saturation occurs. Along the same lines, she asks, "Have you noticed that normally for the first week of the campaign, it can perform really well, even with very low bids. But then starting from the second week, the platform seems to be just doing everything to push you to increase the bids." Now, it is very possible that LinkedIn is purposely trying to trick you into raising your bids and disincentivizing you from bidding low, but I really only see this happening when my ads aren't getting a great click through rate. So if you're around average, or maybe slightly above or even below, I could see this happening as your relevancy score is dropping. What you get is lackluster performance, plus saturation when people have already seen your ads, and they start clicking at a lower rate. And then as your relevancy score drops, you need to increase your bids to stay competitive in the auction and get LinkedIn to keep showing them. So that's probably what you're experiencing. But if you can play with messaging and offers to the point where you're getting like, .7, .8%, click through rates. Usually this isn't an issue. 19:22 And Sean Possemato asks, "What kind of data does the insights tag give you from your website visitors if you're not running LinkedIn ads?" So what Shawn is referring to is the free website demographics that anyone can get by opening up a LinkedIn Ads account and installing the insight tag on their website. You don't have to spend a dime. And it's kind of like Google Analytics or Facebook Analytics, where the platform is showing you what they can see from your website traffic. And this is great, I recommend everyone do this, whether or not you're spending money on LinkedIn Ads, or whether or not you're even B2B. There are reporting that you'll see from this are things like job function, title of the people who are visiting your website, their company names. It's like the last 20 companies or maybe the most interactive 20 companies, industry, seniority, company size, location, country or region and even county. And as a bonus here, if you've set up website retargeting segments, you can also break down all of your website demographics by these segments. So for instance, create a retargeting segment, even if you don't plan to advertise to them, of just people who've filled out your forms and made it to thank you pages, or maybe just people who visit the Contact Us page. And then you'll get to see the titles, the securities, companies of people who made it to those pages. And I think that's really powerful information. In Episode 30, we mentioned that this feature is going to be getting a nice boost coming up soon. So I'm expecting a lot more information, but as of right now, it's those whatever seven or eight different dimensions that you can break your traffic down by. And they will tell you traffic percentage. So what percentage of the job function of business development has been on your page, but they're not going to show you click through rates or anything in more detail because they didn't originate that traffic. They don't know what actions people took to get there, or anything like that. 21:20 And Raul Hernandez Ochoa, the same one who left the review, so thank you, Raul. He asks, "Are there click to message ads coming to LinkedIn, like on Facebook?" And for those of you who don't know, click to message ads on Facebook, what they do is they drive traffic directly into Facebook Messenger, where you can have a more powerful chat bot experience for that prospect. And truthfully, I don't know, conversation ads on LinkedIn are really LinkedIn's first foray into that chat bot experience. And I know there's a lot of directions that they could take this. Partner integrations into things like MobileMonkey and WeChat, but we don't know where that is on their roadmap or their list of priorities. I would say that if conversation ads as an ad format performs really well, they'll probably try to make it more powerful and do something like this with it in the future, but truthfully, I don't know. 22:12 And Biswarup Banerjee says, "How has the corona related crisis affected the ad spend on LinkedIn by companies?" And we did see a lot of big companies pull back spend during that first period of economic uncertainty. We also saw a lot of small advertisers quit entirely. And the effect that we saw, this looks like it caused costs per click to drop by five or 10%. And I had friends telling me that Facebook prices had dropped 10 to 30, maybe even 40%. I even had a friend who invests heavily in YouTube ads tell me that prices dropped to like a seventh of where they were, which is incredible, but it looks by now that most companies have really kind of gone back to normal, or at least close to normal. We also see a lot of new entrants into LinkedIn Ads because of budget that they had set aside for things like trade shows and conferences aren't happening anymore. And that budget needs to go somewhere. And I'm so glad that those budgets are going into digital. Lots of companies coming into the 21st century. Okay, here's a quick sponsor break, and then we'll dive into the rest of the Q&A 23:17 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 23:26 If reducing your cost per lead, and increasing your LinkedIn Ads scale is your goal. B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn Ads, managing the largest accounts at scale, and getting the lowest costs. We're the only media buying agency to be official LinkedIn partners, so you know, we're doing something right. fill out the contact form on any page of B2Linked.com, to chat about your campaigns, or heck, contact us through morse code, or no matter how you get in touch, we'll make sure that we make you the hero. 23:59 All right, let's jump back into more Q&A, Chase Gladden, one of the best marketers I know in San Francisco asks, "What would you use as a minimum test budget, as well as what point would you decide a test has received enough impressions spend and conversions to declare a winner?" So number of impressions I don't really care much about, but I find that 100 clicks is a good first test on conversions. At LinkedIn, $8 to $11 cost per click average 100 clicks is going to be $800 to $1,100. dollars. And I would call this sticking your toe in the water because after about 100 clicks, if you've got like one conversion, then you know that it's performing really poorly. And if you've got like 20 conversions, you don't know for sure that you have a 20% conversion rate, just because the data isn't complete yet. But you know, it's performing really well. So after 100 clicks, I know directionally whether or not it's a good offer or good ads. In North America prices. It's usually about $300 in spend before we see click through rates become statistically significant. So if your goal is just to find out what's the message that gets my prospects to engage, you can usually do that after spending about $300 between two different ad variants. If you have a good content offer, check out Episode 10 for going really deep on offers, then it's usually about $5,000 in North American spend before your conversions becomes statistically significant. So if you have a great budget, yeah, I would go at least $5,000 a month, run a significant test every month to the conversion. But if you have less than that, or just need to pivot faster, yeah, you can make these decisions a little bit quicker. 25:41 Anna Phillips asks a good one. She says, "Well, this is probably a better question for someone who works at LinkedIn. But why do you think the ad platform is so behind the times when it comes to customizing data, reporting, comparing different time periods, segmenting by platform device, etc. Like they just added the ability to custom itemized columns and to see frequency metrics maybe a month ago. Do you think there's a specific reason behind this discrepancy between potential and reality? And do you see it getting better in the near future?" This one's definitely going to get me in trouble, but I'll answer completely and honestly, I don't think that LinkedIn had much faith in its ads platform from the very beginning. It's always been really expensive, and LinkedIn still make 60% of its revenue from recruiter. So LinkedIn Marketing Solutions has always really been the redheaded stepchild. I remember early on and LinkedIn Ads when it took two and a half years for them to roll out just a new UI change, because they only have like two developers, and they were both shared with recruiter so they couldn't give the ad platform very much time or attention. And to LinkedIn's credit, in the last few years. It really seems like we've seen LinkedIn realize that it has something truly special and trying to catch up. But of course, it's very far behind. I don't see LinkedIn products team using their own products, unfortunately. And I don't know what this is like in all kinds of different industries. I don't know if product is usually not using their own product. And I'm not sure whether Facebook and Google do this. But I see that as being a core reason why things get released that aren't actually what advertisers want. So I would love to see people who are planning product and roadmap at LinkedIn, actually having advertising experience or actively advertising for a client on the side or something like that, so that they can actually experience their own products. And I think things would come a little bit better ironed out for us. I also think that there's a level of arrogance within the LinkedIn corporation that won't come across when you talk to an individual. When you talk to any of them, they come across as very much wanting the best for their advertisers and listening. But I bet that attitude and arrogance would be palpable in a leadership meeting, and I know that would trickle down to the product. LinkedIn Marketing Solutions has done very well as an organization over the last several years with just constant growth. And I think LinkedIn is actually patting themselves on the back for seeing that growth. But I think that growth is actually happening in spite of them and their policies. I think this growth is happening because marketers are getting more sophisticated. We have better tracking and reporting, and attribution technologies that are helping us realize that we have this need for higher quality traffic. We can watch what happens after the initial conversion as it goes through the sales process. And LinkedIn has always had extremely high traffic quality. So I think marketers are turning around, even if LinkedIn thinks that it's their products that are really taking the credit. I honestly think that if LinkedIn really understood what it had, it would work to sprint to become a world class platform. And I think it could be as long as they will use their own product and listen really carefully to customers. And even if LinkedIn really sprints and makes this happen, it's going to be really hard to shake the image that LinkedIn has had for years of being "too expensive and it doesn't work". So right now is where you say. woah AJ, tell us how you really feel. 29:08 Okay, next one's from Laurie Archer, who says, "This one may stump you. I've already reached out to LinkedIn support to have this answered, but they are unable to assist me. I work for a marketing agency, and I have a client who wants me to post ads promoting their products to their page and show up in the newsfeed of their followers. However, I need to use my own credit card for these ads, not theirs, and I don't want them to have access to my credit card. I have campaign manager access to their account. So how can I post ads to a client's page and use my own credit card to purchase them while keeping the number private? Any suggestions would be so helpful." Laurie, this one's not stumping for me at all. In fact, I'm really surprised that LinkedIn couldn't get you an answer on this one. Here's what you'll want to do. Have the client give you account manager access to the account because right now you just have campaign manager and then have them make you the billing admin then you place your credit card in there. Now, the reason why this works, there can be only one billing admin. And only that person can change the credit card and even see the last four digits of it that's on file. And of course, the client can still be account manager access, and account managers can actually change the billing manager. If heaven forbid you got hit by a bus or something, they could still make someone else the account manager. And what happens is, if the client changes to another billing admin, your credit card number would be immediately erased. So there's no concern there at all. The account will just shut off until someone puts a new credit card in. 30:36 Our next one. Stacy Taylor says, "Great, I have a question. I noticed that when building different audience segments, if the audience is small, the estimated costs are higher. Often I end up grouping segments together to keep costs lower, that I would actually prefer to separate out to target the messaging better. Do you have best practices or research on audience size considerations? Do you have best practices research on audience size considerations in relation to the cost and message targeting?" Yes, Stacy, this is totally the case. The smaller your audience size is, the higher you have to bid to be competitive. And I'm not sure what causes this. It's the same thing on Facebook. So it could be something like a smaller audience means that there are other bidders who are targeting larger audiences that you have to outbid for those members. Honestly, it could be artificial, where LinkedIn is just charging you a premium in the auction for being more specific. It could be a smaller audience produces fewer impressions anyway, so we have to bid competitively just to see traffic. And really, it could be all three or none of them. But I find that this can be overcome for the most part with just good efficiency of your ads. A tighter audience means that you can be more specific in your ad copy, which leads to higher click through rates, which lead to an increased relevancy score, allowing you to bid less and still get the same traffic. But sometimes you can't and you end up just having to balance paying, let's say 30 cents to $1 more per click as just the cost of getting data into your silent focus groups. Because that's what these micro campaigns are is just data for you to understand how this segment of the population reacts to what you've shown them. 32:18 And I know I'm absolutely going to butcher this name, but Kaj Robert Karjalainen asks, "What would work best LinkedIn lead gen forms are driving the prospect to a landing page?" And then second part of the question, "Which objective works best with video ads?" So the first one about LinkedIn lead gen forms, Kaj, I've got a great episode for you. Go check out Episode 17 that goes way into more depth about lead gen forms. But basically, I would say if your goal is quality of prospect, send them to your landing page. And if your goal is quantity of number of prospects at the lowest cost, go with the lead gen forms and Episode 17 will explain exactly why. But your secondary part of the question here, you'll want to check out the episode on objectives that's going to come out here in the next few weeks. But like I explained a little earlier, I choose website visits or lead gen so that I can bid cost per click on my video ads to start with. That reduces the risk until I can find out if the ads perform well enough that I can bid by cost per view, or cost per impression and save money there. 33:24 Mayur Katkar says, "Can we put maximum targeting options to increase the lead relevancy?" And I think what Mayur is asking is, can we keep stacking different targeting together to make our audiences more relevant? And yes, you can absolutely do this. And I'm a big fan of it. But like we mentioned here a couple questions ago, the more targeting options that you pile on, the higher your floor price goes. So the more you're going to end up paying. So I only recommend stacking what you would actually find helpful. For instance, if you just want a smaller audience size, I wouldn't put something like like company size or gender or something like that on top of it just to shrink it down, because anything you add is going to increase your floor bid. So only ad targeting that you would actually find helpful and be more core around who your prospect is. 34:15 Okay. Ivy Hou asks, "I'd like to know how to do a budget and conversion forecast for LinkedIn ads as a new channel." Now Ivy, this is absolutely deserving of a whole episode. And so I've added this to my list of content I want to cover. And we'll absolutely do this on forecasting. But check out Episode 27 on agile testing, if you haven't already. This is going to be extremely helpful for you in just seeing the strategy of how I approach something. But here's the general outline of that strategy. I shoot for a $5,000 a month budget if I'm in North America, if I'm targeting outside North America, I can budget less and then within the first $1,000 spent all know about what my conversion rate is. And my conversion rate and my cost per conversion is essentially going to tell me what can I expect from this platform? Is it a total fail? Is it a total win? Or something in between? And then check out Episode 15 on benchmarks. So you can take a look at your cost per click, your click through rates, and your conversion rates along the way to see if you're in line, ahead, or falling behind. And then get ready to pause or revert if you see performance slide. Every new test that you do, take it as that, it's a test and something that could be a bad test. So be willing to revert and say, Ooh, okay, my hypothesis was wrong. Let's go start something else. And you'll definitely want to set internal expectations with your boss, with the board, the CEO, whoever, that this is a pilot and your goal is performance and not just randomly spending an entire budget, whatever that is. I think it would be way better to come in under budget and know that yeah, looks like LinkedIn could be an efficient channel for us, rather than just saying, well, I had a $5,000 budget. So I spent it, but I didn't spend it well, because then you'll look at the performance of that spend after and conclude that LinkedIn is too expensive and doesn't work, which I've heard so many times. It's not even funny. 36:11 Alex Pethick says, "Hey @wilcoxaj, I'm a fan of your podcast. Thanks for all the advice you provide. I'm curious, have you noticed that LinkedIn has removed the ads tab from the company profile pages? Any idea how to see competitors ads now"? Thanks, Alex. Yeah, this one threw me for a loop too. In recent episodes, I've mentioned that I found where that was. You go to the company page, and then just scroll down until you see the ads filter above all the posts, and then you'll still get it. So it's still there, but it just moved. 36:42 Jeffrey Donnelly asks, "Why doesn't the platform allow users to identify their wants and needs and connect advertisers to those wants and needs?" And this is one that I really wish we could do. For the longest time we had search platforms like Google where people were showing their intent, what they wanted and what they were searching for. And then you had platforms like LinkedIn and Facebook, where you were showing someone your personal traits. But there wasn't anything that blended the two. When I heard that LinkedIn was up for sale, I was just hoping and praying that Google would buy them so that we would get the world's biggest search intent database, overlaid with the professional trait data that only LinkedIn has. But of course, Microsoft bought them. So I didn't quite get my wish here. I know, they've tried to do this a little bit with interest targeting at least at one point, I don't know if it still does, but it'll take into account someone's Bing search history. So anyone that they know of who's searching on Bing, they can get that intent data. But I'm imagining that's a very small segment of data that probably doesn't influence things all too much. And in Episode 30, we talked about what's coming on the roadmap, and that we're going to get products on pages, which is kind of like a review mechanism. And maybe we'll see, once we have something like that maybe there's a way we can signal interest or desire for a certain class of products. And then advertisers could, let's say, if we're trying to choose a new CRM, we could signal that interest and CRM advertisers would naturally show us more ads. 38:14 Caroline Wyly asks, "I've had good performing ads and some embarrassingly poor performers. With the poor performers, no matter how much budget tweaks, change in copy, audience, etc. Nothing worked. What made it even worse is that it was a lead gen campaign and the few leads that did come through we're not have the right seniority. Not much insight from LinkedIn either." And Caroline, I think this goes down to two different things. Usually, I can trace good ads back to a good offer. So check Episode 10 to learn more about offers. And I can usually trace bad performance back to bad offers. And we face the same challenge where if a client gives us a not very interesting offer, and we're trying to craft ad copy, and creative to try to make that look good, there's only so much lipstick that you can put on a pig trying to make it look pretty. So changing or adjusting the offer trying to get it to where it's providing a lot of potential value to the prospect where it's showing a lot of perceived value to the prospect. Usually those offers will be easy to write high performing ads for and they also help them convert better. But anytime leads come through that don't match my specific targeting. I think that's a completely different issue. So the first thing I would say is check to see, do you have audience expansion enabled on these campaigns? This is the worst offender, because that box is checked by default, you've got to really be vigilant to make sure you're unchecking that. And it allows LinkedIn to stick anyone they want into your existing audience. So that's most likely the case make sure you go and uncheck that. And likely you'll start getting seniority is coming through that actually match your targeting. But this could also be viral traffic. And what happens is anytime in your target audience that someone hits like, comment, or share, it then goes out to their network. And it's not abiding by the targeting that you chose. This usually happens in smaller quantities, it might be like, you got 20 leads, and then you get one that's viral. And then if you see a seniority that doesn't match what you're targeting, but you go, okay, it was only one of 20. It sounds like this is happening to a good percentage of them. So that might not be it. I would also check your targeting and make sure that you're not excluding, rather than including people of seniorities. I've seen that happen a couple times. And also realize that the way that seniority works on LinkedIn, people can have multiple seniorities. So it could be that you're targeting, let's say, VPS. And LinkedIn thinks that they are a VP at one role, but then they're an individual contributor at another that could happen to. You might want to check your definition of what LinkedIn considers senorities to be versus yours. Like for instance, I would look at a doctor or an attorney who runs their own office or practice and I would say, oh, they're probably owner, partner, C-level, some kind of mix of those. But then I look in LinkedIn and LinkedIn calls them directors. So be aware that maybe what you call a certain seniority might not be what LinkedIn calls them. 41:12 And Efrat Dekel asks, "What's the minimum list size I can use in practice in LinkedIn website retargeting ads?" Efrat, you need at least 300 people that LinkedIn has identified within the last 180 days. So that's the absolute minimum. Although I would say if you're advertising to any audience that only has 300 people in it, you might as well not run it, because that's not going to produce very many leads. Although, of course, I'm sure that targeting is going to be great. And the caveat here is that LinkedIn needs to actually identify these people. So let's say you have 600 visitors to your website, but 100 of those aren't LinkedIn members. So LinkedIn wouldn't be able to identify them, so they're not going to make it into your audience. And then let's say half of that traffic, is using an iOS device like iPhone or iPad, or Safari browser or Mozilla. And so they make it into the audience, but then their browser just throws the cookie out. And now they're no longer part of that audience. So you might find that even though you sent 600 people, LinkedIn still saying you're too small to actually advertise to these people, because you're under the 300 person limit. In practice, usually need to send six or 700 people to your website before this becomes large enough to use. 42:27 All right question by Annie Rose. She says, "Most of the times my ads I create in LinkedIn are incomplete due to strict violations. I would love to know what the most common mistakes and intermediate advertiser would commit in building a LinkedIn Ad, and what are the do's and don'ts?" Annie, this is truly deserving of its own episode, and I'm going to make that happen. We want to do something on policies, procedures, and what happens when you get disapproved. But here are a couple of nuggets to chew on in the meantime. Every ad at LinkedIn is human reviewed. Sometimes it's up front and you might see you're waiting four to 24 hours for your ads to be approved before they start running. But sometimes they go live immediately. And that review is done after the fact. And you would only see this happening if your ads were live. And then they spent a little bit of money and then got disapproved later. We've had ads rejected for things like being related to COVID. Dealing with initial coin offerings like crypto related things, advertising alcohol, using excessive punctuation, mentioning LinkedIn in the ad copy will get you disapproved. And also, we found this is not an explicit podcast. So I'll say any swears worse than the a word will get disapproved. Sometimes if you get something disapproved, you can get it by by just resubmitting because it can be a very subjective thing whether or not someone thinks that this infringes on a policy. The other thing you can do is you could try posting organically, and then just boost that organic post since most of the time boosted posts don't go through the same review process, at least from my experience. 44:02 Okay, last question here from Glenn Schmelzle, who's a good friend, he asks, "Do you compare the incumbents click through rate to the click through rate before saturation, or after when you're doing AB testing?" So this is a little bit complex. When you start running an ad, it's probably going to have a high click through rate at some point. And then over time, as people have seen it before, you'll see click through rate slide and start to perform worse. So he's asking when you're running an AB test, let's say you leave the winner from before and you test something new. And then you compare that A and B. Do you compare B's click through rate or cost per click with the click through rate when A very first started, or now after it's saturated a little bit? And this is a brilliant question. My answer is absolutely before because when an ad very first launches, you really get a feel for what that ad is capable of, how interesting it is. And saturated. can be affected by so many things like how active an audience is, or how long you've been running it. So I think the statistics you should care about are definitely before. However, I wouldn't suggest launching something new against something that's old. Because what happens is the thing that is new, LinkedIn looks at that as a risk, because it doesn't know how that new ads going to perform, but it does know the old one. So it's safer to keep running something that's old, not performing well, then testing something that's new and could potentially be a great performer, or it could be terrible. So what I suggest doing, if you have a winner from your AB test, go ahead and pause your whole A and your B and then recreate your A along with your new B. Then both ads and LinkedIn's eyes are brand new, and they're both going to get compared side by side properly. 45:52 And guys, I had so many more Q&A questions for you, but we're already going on too long. So I'm going to save these for our next Q&A episode that might be in, let's say 20 or 30 episodes, so keep sending in your questions, I'd love to feature you. Alright, here comes the episode resources for you. So stick around. 46:15 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 46:26 I mentioned several great resources throughout this episode. So check them out down below in the show notes. There was Datanyze and BuiltWith that are really good for finding out which companies use certain products. I also mentioned a whole bunch of episodes like Episode 10, Episode 17. If you're not already caught up, definitely go back and listen to those those are absolute gems. And if you're new to LinkedIn Ads, the best course that you can take is the one that I did with LinkedIn on LinkedIn Learning. It's called advertising on LinkedIn. You can't miss it. There's a chubby ginger dude pointing at you smiling, that's me. And all I can say is the price is right. I think it's $25 for the course, if you're not already a LinkedIn premium member and get it for free. And it's the same information that I would teach you, if you hired me for $500/hour to train your team one on one. So I highly recommend that one. Next, make sure you're subscribed to this show, look down, hit the subscribe button if it's not already hit. And do rate the podcast because I want anyone who sees this and is considering to give it a listen. And then please do review it. Every review helps and I totally want to shout you out. So whatever podcast player or service you use, leave a review for the show and I'd love to read it out. As always, email us at Podcast@B2Linked.com with any show ideas, suggestions, feedback, or topics we should cover. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.     TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.   [00:31] Look at Facebook Ad Library and what ads people are running on other channels.  [00:59] Get fresh ideas from others to keep your creativity in top form.  [01:11] The benefits of rotating your creatives multiple times a day.  [01:38] Tap into the promising opportunity of Facebook Messenger Ads.   [02:14] Show a video to customers who do not convert from the checkout page. [02:36] Retarget people by providing them with even more content.  [03:41] Use celebrities to record a promo for your product and convert much better!   [04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.  [04:31] That’s it for today! [04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Adbeat Messenger Facebook  ManyChat Leveling Up Podcast MobileMonkey Cameo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.     TIME-STAMPED SHOW NOTES: [00:25] Today's topic: The 7 Best Hacks for Your Facebook Ads.   [00:31] Look at Facebook Ad Library and what ads people are running on other channels.  [00:59] Get fresh ideas from others to keep your creativity in top form.  [01:11] The benefits of rotating your creatives multiple times a day.  [01:38] Tap into the promising opportunity of Facebook Messenger Ads.   [02:14] Show a video to customers who do not convert from the checkout page. [02:36] Retarget people by providing them with even more content.  [03:41] Use celebrities to record a promo for your product and convert much better!   [04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.  [04:31] That's it for today! [04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today's Episode:   Adbeat Messenger Facebook  ManyChat Leveling Up Podcast MobileMonkey Cameo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  

#005 - Alles over (Facebook) messengerbots, Lars deelt zijn kennis over de Messengerbot-Tools die je het best kunt gebruiken, wanneer zo'n campagne super effectief is en waarom hij zo'n fan is van deze manier van online marketing.Ook deelt hij hoe hij een Dutch Search Award heeft gewonnen door een succesvolle messengerbot-campagne op te zetten. Kortom: deze kan je niet missen!Meer informatie is te vinden via:https://onlinemarketing.nl/messengerbot/In het interview komt o.a. het volgende aan bod:Wat Lars zijn passie is;Hoe hij vorig jaar een Dutch Search Award heeft binnengesleept;Waarom messengerbots zo effectief zijn;Wat de nadelen zijn;Hoe je een campagne met een messengerbot-campagne opzetMet welke tools;Hoe groot je budget moet zijn voor een succesvolle campagne;En nog veel meer... Meer informatie over de podcast is te vinden via:https://onlinemarketing.nl/groei-door-online-marketing/

In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include: What is a messenger chat botAre chatbots a good fit for any business?Are chatbots an enabler for on demand content?How to build a chatbot marketing strategy to drive conversionsThe psychological triggers we need to include in chat bot conversationsHow to approach chatbot designWhat some companies do better with their chatbot marketing strategy than othersMobile Monkey’s north star metricThe factor that contributes to Mobile Monkeys predictable successand much much more

Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts.

How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots. In this episode of the Social PR Secrets Podcast, director of marketing at MobileMonkey Virginia Nussey speaks with host Lisa Buyer about the positives associated with this program and the use of chatbots. What is a chatbot? Chatbots are programs that speak to a user in a chat application. They can be programmed to respond to frequently asked questions and share different promotions based on the user relationship. During the episode, Virginia discusses how chatbots and specifically MobileMonkey are different from traditional Facebook Messenger use as well as why it’s now superior to old school email marketing. From chat blasting to drip campaigns learn how MobileMonkey and chatbots could change your brand’s digital marketing future in the episode. “Facebook messenger marketing company MobileMonkey; makes creating chatbots and chat marketing really easy with no code required.” - Virginia Nussey Some topics discussed in this episode include: Digital marketing Email marketing versus chatbots MobileMonkey tools and uses Contact Virginia Nussey Virginia’s Twitter Virginia’s LinkedIn Virginia’s Facebook Virginianussey.com More from Virginia MobileMonkey author page Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots. In this episode of the Social PR Secrets Podcast, director of marketing at MobileMonkey Virginia Nussey speaks with host Lisa Buyer about the positives associated with this program and the use of chatbots. What is a chatbot? Chatbots are programs that speak to a user in a chat application. They can be programmed to respond to frequently asked questions and share different promotions based on the user relationship. During the episode, Virginia discusses how chatbots and specifically MobileMonkey are different from traditional Facebook Messenger use as well as why it’s now superior to old school email marketing. From chat blasting to drip campaigns learn how MobileMonkey and chatbots could change your brand’s digital marketing future in the episode. “Facebook messenger marketing company MobileMonkey; makes creating chatbots and chat marketing really easy with no code required.” - Virginia Nussey Some topics discussed in this episode include: Digital marketing Email marketing versus chatbots MobileMonkey tools and uses Contact Virginia Nussey Virginia’s Twitter Virginia’s LinkedIn Virginia’s Facebook Virginianussey.com More from Virginia MobileMonkey author page Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Services like #Manychat, #Chatfuel and #MobileMonkey are fine if you're married to #Messenger, but what if you want something more? What if you want to skip Messenger completely; what should you do then? I've got an option for you, Grasshoppers. Special Guest Steve Sunshine (VP of Marketing & Sales at TruChat.io) is going to come and celebrate with us today. Hop in and join us! #TruChat #conversationalmarketing #chatbots --- Send in a voice message: https://anchor.fm/the-bot-signal/message

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.   [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat MobileMonkey Olay  Ezra Firestone Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay's partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don't buy or abandon their carts.   [05:44] That's it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: ManyChat MobileMonkey Olay  Ezra Firestone Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Episode #043 hi guys in this digital Ankit podcast I am going to share about chatbot what is the use of it and what is a mobile monkey so if you no clue what is mobile monkey just listen to this Hindi podcast I am digital Ankit and you are listing digital Ankit podcast feel free dm me INSTAGRAM --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/digitalankit/message

Guys, in this episode I have discussed about a logical question, which think you all have understood by the title itself. Just because to take the leverage of early adopters inorder to sustain in the market in the present era. Guys, even the CHATBOTS will take off drastically. Just as MANYCHAT or MOBILEMONKEY is leveraging Facebook Messanger and as they connect it with Instagram and WhatsApp it will get even more popular. Thus, guys all I can say is that you must listen to this episode completely inorder to make yourself updated with the LATEDT TRENDS OF 2020. And yeah yes, don't forget to catch me at any of the social media platforms, the links are given below.

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: The Best Podcast Tools for 2020. [00:47] Google Drive and call recording over Skype with ecamm. [01:22] Zoom calls and utilizing the free service for interviewing guests. [01:56] The great service that Anchor offers for getting started with podcasting. [02:22] Podcast promotion through email and push notifications for better traction. [03:00] Transcription, subscriptions and payments through Descript and Supercast. [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Skype ecamm Call Recorder Zoom Anchor Spotify ConvertKit MailChimp subscribers.com ManyChat MobileMonkey Descript GroupOn Supercast Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Podcast Tools for 2020. [00:47] Google Drive and call recording over Skype with ecamm. [01:22] Zoom calls and utilizing the free service for interviewing guests. [01:56] The great service that Anchor offers for getting started with podcasting. [02:22] Podcast promotion through email and push notifications for better traction. [03:00] Transcription, subscriptions and payments through Descript and Supercast. [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Skype ecamm Call Recorder Zoom Anchor Spotify ConvertKit MailChimp subscribers.com ManyChat MobileMonkey Descript GroupOn Supercast Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 7 Social Media Tools for 2020 and Beyond. [00:39] Using SproutSocial to keep accountability within your team. [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible. [02:10] The importance of using the right hashtags on Instagram: Ingramer. [02:45] How to easily create simple, professional content for Instagram with Canva. [03:16] Top tool for managing your YouTube channel: TubeBuddy. [03:42] Using vidIQ to maximize and optimize your YouTube traffic. [04:11] Using Spotify to get guiding insights on your podcast statistics.  [05:53] That's it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Sprout Social ManyChat MobileMonkey Ingramer Instagram Canva TubeBuddy vidIQ SEMrush Ahrefs Ubersuggest Spotify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond. [00:39] Using SproutSocial to keep accountability within your team. [01:32] Gaining a competitive edge by building up your messenger list as quickly as possible. [02:10] The importance of using the right hashtags on Instagram: Ingramer. [02:45] How to easily create simple, professional content for Instagram with Canva. [03:16] Top tool for managing your YouTube channel: TubeBuddy. [03:42] Using vidIQ to maximize and optimize your YouTube traffic. [04:11] Using Spotify to get guiding insights on your podcast statistics.  [05:53] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Sprout Social ManyChat MobileMonkey Ingramer Instagram Canva TubeBuddy vidIQ SEMrush Ahrefs Ubersuggest Spotify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business.  TIME-STAMPED SHOW NOTES: [00:40] Today's topic: Oldies but Goodies to Help You Grow. [01:06] The power of using webinars to build trust at scale and grow your business. [01:36] Our recommended webinar tool: Livestorm. [01:48] Updating your old content to revamp your business in the new year. [02:36] How to use text messages to connect with your customers directly. [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business. [04:17] Why email should still be a core marketing channel in your business. [05:09] How to leverage and white label tools as the “new” content marketing.  [06:26] That's it for today! [06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: ClickFunnels Livestorm Twilio Facebook Messenger Mikael Yang ManyChat MobileMonkey CodeCanyon 1Kprojects Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business.  TIME-STAMPED SHOW NOTES: [00:40] Today’s topic: Oldies but Goodies to Help You Grow. [01:06] The power of using webinars to build trust at scale and grow your business. [01:36] Our recommended webinar tool: Livestorm. [01:48] Updating your old content to revamp your business in the new year. [02:36] How to use text messages to connect with your customers directly. [03:52] Top texting platforms and leveraging push notifications to draw traffic to your business. [04:17] Why email should still be a core marketing channel in your business. [05:09] How to leverage and white label tools as the “new” content marketing.  [06:26] That’s it for today! [06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFunnels Livestorm Twilio Facebook Messenger Mikael Yang ManyChat MobileMonkey CodeCanyon 1Kprojects Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How did David Bain turn his podcast content into a book? This week on The Inbound Success Podcast, Marketing Now author David Bain talks about how he went from podcasting to livestreaming to publishing a book - and how any marketer can repurpose audio content into electronic and printed books. Highlights from my conversation with David include: David started podcasting all the way back in 2006. His first attempt at repurposing audio content was to publish transcripts and compile them together. When he did that, he realized that transcripts don't work well for creating longer form content that people want to read. If you're thinking of creating audio content, quality audio is key. David recommends purchasing an ATR 2100 mic. You can also add professionally recorded intros and outros. David uses an iPad app called Boss Jock to edit his audio. After David got more serious about his audio content, he began pre-recording video using hangouts. From there, he moved on to live streaming. In 2015, he recorded a year end episode for his podcast that featured 20 to 30 marketers giving tips. The next year, he decided to feature 100 marketers and make a book out of their advice. David has worked with both Kindle Direct Publishing and Ingram Spark to produce ebooks and physical books out of his repurposed content. Resources from this episode: Visit the Marketing Now book microsite  Connect with David on LinkedIn Follow David on Twitter Listen to the podcast to learn how to repurpose podcast content into a book - and what that can do for your marketing results. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm Kathleen Booth, and I'm your host. This week, my guest is David Bain, who is an author with the book, "Marketing Now", coming out any day now, and also a prolific podcaster. Welcome, David. David Bain (Guest): Hey, Kathleen. Great to be on with you. Thanks for asking me. David and Kathleen recording this episode. Kathleen: Yeah, I'm excited to talk with you, because you have quite a bit of experience with podcasting. You're also a marketer by trade, who has held various marketing roles. But, it seems like recently your focus has really been on the medium of podcasting, and now turning what you've done with podcasting into a book. Maybe we could start out and just you could tell your story, your background, what you've been doing, kind of led to you where you are now, and what you're doing now? About David Bain David: Sure. I've come to realize recently that's impossible to do everything in the world of marketing. It used to be possible, I reckon, maybe about five to 10 years ago when you're talking about marketing or maybe digital marketing, to say that you're a marketer or you're a digital marketer, and people would understand that you do a broad variety of different things, but all under the marketing umbrella. Nowadays, it's just so much involved, I think you have to specialize a bit. I guess I'm specializing a bit in podcasting and live streaming, and turning that into a book, as you say. I've been involved, I guess, in marketing for about 15 years or so. It was about 2004 that I really started to realize that I could publish webpages and do things like Google Ad Sense onto the pages, and start to make some decent money out of doing that. That's how I got started in marketing experience. Within a year or so, people were asking me, "How on earth do you actually do that?" So, I was helping a few people to do that, and I ended up building that into a few digital marketing courses, and discovering podcasting about the same time. I actually launched my first podcast way back in 2006. Kathleen: Wow, that's really early days for podcasting. David: It is, it is. It's a year or so after iTunes introduced podcasts. Prior to that, I guess you could do it with RSS feeds, but it was becoming really technical, and there wasn't much of an audience out there. It was really iTunes that brought it into the mainstream. Kathleen: That's amazing. I mean, that's so early on. How did you decide to do a podcast at that point? David: I think I had an iPod, or maybe a device that could listen to it, or at least I was able to download iTunes onto a computer and then discovered podcasts through there, I think, and then thought, "Wow, this could be an incredible medium for marketing, or for actually broadcasting content and distributing content." I had a website at the time, that was a fairly generic business article's website, because at the time when you're involved with SEO, then if you wanted a webpage to be ranked fairly highly, then all you had to do was submit an article to a third party article's directory, and have yourself an author bio at the bottom that had a keyword-rich link back to your website. That could fairly quickly rank it highly. I thought, "Okay, I'll get into this article's game by having an article's website." So, I had a business article's website. The first podcast was actually reading articles in audio form that people had submitted to me. Kathleen: So, you were like Audible before Audible. That is so interesting. David: Well, maybe a very, very small version of that. Kathleen: Yeah, wow. Fascinating. It's changed so much over the years too, really. It's gotten so much more sophisticated in terms of the delivery mechanisms, and the people that are participating, and the formats, et cetera. David: It's absolutely crazy. Back then, you're only talking about 30 years go. We're obviously recording this in 2019, but it's night and day in terms of quality and technology that's available to you, but also people's Internet connections, and devices. There's just so many things that have happened over the last few years or so. From podcasting to publishing a book Kathleen: Yeah, it's amazing. Now, your latest kind of adventure is taking some of what you've done with podcasting and turning it into a book, correct? David: Yes, it is indeed. I think podcasting lends itself quite nicely to either producing transcripts, or making the content available to people in other means. What I tried to do initially was produce some transcripts of the show and publish that. I came to realize fairly quickly, that actually people don't love to read transcripts, books, articles, whenever people write anything. It's an entirely different form compared with the way they actually say something. What I ended up doing was transcribing a series of live streams initially, and then taking the transcripts and completely rewriting them, to be honest with you, to make them into a readable form for our book. It's a whole lot of work to do that. I figured out that actually, I had to have an eight hour live stream to produce roughly 60,000 words of transcripts, and that is an average size of a 250 page book resource, or an average book basically. But in order to actually get the book in really nice readable form, you have to rewrite it. So, it's as much work, if not more work, than actually writing a book from scratch. Kathleen: You know, this is actually a really interesting topic to me, because I have show notes, and my show notes include an executive summary, if you will, but then I include the full transcript. Part of the reason I do that is also just for accessibility, anybody who is hearing impaired and wants to be able to read it. There's also an SEO benefit to having all of that copy and keyword-rich stuff on the page, but I will say that it's interesting when you look at a transcript. I really read mine, and I go through and I don't really heavily edit it, but I just sort of clean it up a little bit, and I add some headings to make it a little bit more digestible. I'll add some links in here and there. One thing I've learned from doing that, is you're absolutely right when you say that people speak differently than they write, and also than they want to read. I have learned that I start pretty much every sentence with "Yeah." David: I know, it's horrible, isn't it? Kathleen: From reading my own transcripts. David: When you edit everything. Kathleen: It's horrifying. I have now this conscious effort I need to make to not say the word, "Yeah" at the beginning of a sentence, and I'll probably do it 20 times on this podcast now that I've said it. I've had a few guests who have, for reasons connected with how they manage their personal brands, who've wanted to go back and edit the transcript and make it sound like it was something that was written as opposed to said. It totally turns it into something different. I've actually had some debates. With one of my guests in particular, I had a real debate about this because I was like, "It's a transcript. It's there for people who can't listen to the podcast, and want an accurate representation of it. So, we can't just completely change it." But I like what you're talking about, because that's really taking it to a different medium, where you don't have to preserve the integrity of the transcript. You can turn it into something that captures the spirit of it, but is much more elegantly written, if you will. David: Definitely. There were so many things you were sharing there, Kathleen, that we could probably have a full conversation about. When you were talking initially about the fact that obviously transcripts themselves have to be turned entirely into something completely different. What I find is actually the guests, as you've to a certain degree alluded to, actually prefer the written form when that form is representing them. I've reached out to every single person that have participated in the production of a live stream, and they've been completely happy. So, I've done it with the approval of other people as well. But you're also talking about SEO, and an SEO benefit as well. I believe that although Google, because it's probably the most important search engine for the majority of us listening, although it is looking for text to crawl, it's increasingly becoming better at being able to look into audio and see what people are saying, and looking through videos and seeing what the video is about as well. It's not perfect yet, but we're getting to a stage where Google is going to be able to transcribe audio without the written text being there. To a certain degree, the SEO value of producing a transcript, I think next to a podcast, is going to diminish over time. Then the question is, why are you doing that? Are you doing it really for people to view? I've probably been a little bit lazy in the past, of not wanting to do podcast transcripts beside every single episode. Have you actually had many people ask you specifically for transcripts? Or are you doing it because you feel it's great as an inclusive thing to do for all of your audience? Kathleen: It's really more of the latter. Philosophically, I like the idea of making the content accessible regardless of someone's ability to consume it in a certain format. I've philosophically chosen to include transcripts for that reason, but I will say that it's interesting, I publish my show notes on IMPACT's website, which has a lot of traffic. There are several podcasts on that website, and I believe, if I'm not mistaken, that my show notes get more views than most of the other podcast show notes. So, I do have a theory that from an SEO standpoint, there's something there. But again, it's not just a straight transcript. Like I said, I put some H2s in to chunk out the sections, help kind of make it easier to digest. There's also a section at the beginning that if you don't want to read through a whole transcript. You can just look at that. It's been an evolving experiment, honestly. David: I think that's a lovely tip, actually, putting H2s in there, because Google is looking for ways to break down the tanks on a webpage. If you're demonstrating that actually it's more than a transcript to a certain degree, that is what you're greeting because you're editing it so much, and you're ensuring that it's correct, and you're making it as easy as possible for the reader to consume it. I guess those simple things like H2s and perhaps some other small elements that you can bring in like list elements, maybe, if someone's referring to a list as well, would make it much more likely for search engines to treat that text positively. Kathleen: Yeah, it's a labor of love. Quite honestly, I'm not sure if you just made an ROI calculation, if I could prove that there was the ROI and the amount of time I spend. But it's interesting. It's just sort of the direction I've been going lately. Getting started with audio content Kathleen: I feel like we could have a whole conversation about that. But back to yours. Let's actually rewind for a minute. Can you talk a little bit about the podcasting or the live streaming that you were doing, that led to this notion to create a book? David: Sure. Sorry, I can't help asking questions. It's the podcast career in me. Kathleen: No, it's great. I love it. David: I love having a conversation. Kathleen: This is a good conversation. David: I believe that when I see other people live streaming, or producing lots of video content that they get some of the basics wrong, such as decent quality audio. I'm a strong believer that people should start off with a basic quality audio podcast to begin with, and that if they do that, if they have a piece of equipment like... Sorry, I'm talking a microphone that I'm using at the moment actually, but this ATR 2100, I wanted to refer to. The microphone that I'm using is an Electro Voice RE20, which is a more professional microphone. The microphone that I was wanting to refer to was the ATR 2100. The ATR 2100 is a very basic dynamic microphone that you connect to a computer using a USB. It's got a more professional connection cord, an XLR as well, but you don't need to worry about that. If you have a basic microphone like that connected to your computer, you connect with someone using Skype, and you record using a free piece of software that you can connect to Skype. That's all you need to begin with. Then you record 20 or so episodes to begin with, and you get comfortable with producing your audio podcast, and then you move on to video after that. I would encourage anyone that is looking to do live streaming, produce video, is to really think about your audio quality to begin with because certainly when it comes to YouTube, many people consume YouTube videos by walking around the house and occasionally referring to the screen. They're actually out for the decent audio quality content, and they're more likely to skip your video if you're difficult to hear, or you're just not good enough quality. Kathleen: Yeah, I think that's so true. I mean, I have a Blue Yeti microphone, which is, I would say, kind of comparable to the ATR, around the same price range, and easy to connect. You don't need to be any kind of an expert to use it, and don't have to spend a lot of money. It makes a huge difference. To that, I would add, having a really good Internet connection because I definitely had a good solid few months when I moved offices, where my Internet was not reliable. It was some of the most painful times. I had people messaging me who were listeners going, "Have you checked your Internet? It's cutting out a lot." It makes for a terrible experience. You're absolutely right. David: I love your guest booking experience as well, because you are very definitive with guests, with regards to what's good and what's not so good as well. I've done the same thing with many shows as well. Unless you're very specific with people, then people are going to get it wrong, or their audio quality isn't going to be as good as it could actually be, and you're not going to be delivering the highest quality of audio product to your consumers. Some people are switch off because of it, so you have to be like that. Kathleen: Yeah, no one wants you in their ear for 45 minutes with terrible static, or as one of my guests once did, shuffling papers right next to the microphone. David: Yes, or beards, yes. Kathleen: It's just a horrible sound. David: I don't know if you've experienced many beards on microphones. They are not so good either. Kathleen: Yeah, yeah it makes a big difference. So, what type of podcasting were you doing that led to the live streaming? From podcasting to live streaming David: Sure. I got more serious about podcasting about 2014. I think I played with a little bit before then, but as I alluded to, I did about 20 or so shows to begin with solely in audio format. I moved onto what I considered the next stage to getting a decent microphone, doing things like incorporating my intros, my outros, and different bumper noises. I've got this app on my iPad called Boss Jock that I connect to a mixer, and then I can bring that audio into it as well. That makes the show easier to edit in that you don't have to do everything towards the end as well. After that, I started recording on pre-recorded video. I started Hangouts at the time as unlisted video. Then that made me feel more comfortable, because I knew that if everything went wrong I didn't have to release the video at all. It made me feel less stressed to begin with, when I was getting involved with video. The next stage after that, as I see it, is live streaming and actually live streaming to social media, and looking at comments as you're live streaming as well, and being able to bring those comments into the conversation. There's so many different skills involved, and different aspect of that when you're starting video to begin with. You want to be comfortable looking into the camera, at least for the intro and the outro sections of your show. You want to be incorporating your musical elements, if you bring that into the show as well, and of course the readers' comments as well. You just can't do that to begin with. I see so many people, as I mentioned earlier, just starting live streaming and not being able to do that because they haven't gone through those steps. Kathleen: You were doing some podcasting, if I'm correct, for SEMrush as well as for MobileMonkey. You've had a lot of experience, both with your own podcasts, working with some other companies. David: Yeah. Repurposing podcast content into a book Kathleen: What gave you the idea to think about venturing into the world of books? David: Of books. Well, I've done, as you say, a lot of different podcasts. I've probably interviewed about 500 different marketers, so I've got an incredible database of contacts out there, people that I can reach out to. About 2015 or so, I decided to produce an end-of-year show, so perhaps I'd interviewed about 100 people by then. I thought, "Okay, it's be a lovely pre-Christmas-type show to get 20 or 30 marketers on and all give their thoughts of the year, what's their number one tip from what's happened during the year." Yeah, I had about 20 or 30 people on. It was about a two hour live stream, and it went really nicely. The following year, I decided to double it up and potentially make a book out of it. The following year, I did a four hour live stream and had just over a hundred marketers join me live. I gave them all three minutes each to share their number one actionable tip. I took the content and made my first book out of it. It did fairly well. It sold a few thousand copies. It just seemed to be the next logical step in terms of publishing content. I think you have to go where the opportunity is, but you have to really look to see what your competitors are doing out there, and also you have to work harder than other people who are out there. 10 years ago, I used to be able to publish blog posts and quite easily get those blog posts ranked. Then it moved on, and you had to publish incredible blog posts that 2000-5000 words long. Now, unless you've got a fairly authoritative domain name, it's even quite hard to get those sorts of posts ranked. "So, where are the other publishing opportunities?" I thought. Well, perhaps it's not even online at all. Loads of people still read books. It doesn't have to be Kindle book. It doesn't have to be any book in any form. It could be a physical copy book, and people still read physical books: paperback books, hard copy books. "First of all," I thought, "Well, it's very hard to publish a book. It's a lot more effort to publish a book. So, if I publish a book then it's going to position me above other people producing content around the same kind of topic." Then I thought, "Well, there are thousands and thousands of people that want to read this copy in book form as well." So, I guess those are some of the reasons I chose to publish a book. Kathleen: I have to laugh, because hazards of podcasting, I'm in my quiet home office and my dogs start to go crazy. That's the home alarm system, as I like to call it. David: Oh, that's great. I heard that in the background, Kathleen. I was wondering if you were able to edit it out at all. I thought, "Okay-" Kathleen: No, I always tell my guests when I listen to podcasts, I like it to be really organic and not overly scripted. So I say, "You know what, we're going to roll with it." So, I'm leaving this segment in so everybody can hear my two Labrador Retrievers who like to play- literally, if anybody walks by the front of my house they go crazy. David: And I was trying to talk over it, thinking- Kathleen: You're so good. David: Maybe you were going to be able to edit that out, and it was going to be easier for you to- Kathleen: No, we'll leave it in, because- David: Okay. Kathleen: It just gives more color to what's really happening behind the scenes. David: Great stuff. How David published his book Kathleen: You decided to publish a book. Can you talk a little bit about how you went about doing that, because I've had a couple of people on who've talked about writing and publishing books, and they've all taken different approaches. This is something I'm very interested in. I've spoken to so many marketers who've talked about either wanting to write a book, or wanting to use the content creators within their company to create a book as part of their marketing strategy. David: Yeah. Kathleen: There's the route of working with a publisher. There's self-publishing. There's so many options now. Can you talk about how you specifically did that? David: Sure. I haven't gone down the working with a publisher route, mainly because I think there's more profit in it being a self-publisher. I initially, several years ago, published some books just for Kindle. If you publish books for Kindle, then as long as you're charging between $2.99 and $9.99 in US dollars, then you can get 70% commission as a result of doing that. So, that's quite appealing. Then after that, when I published my first physical book, which was called "Digital Marketing" in 2017, that book was also published using a service called CreateSpace at the time. That's been merged into KDP, which is called Kindle Direct Publishing, but you can publish paperback books through that service. If I'm publishing a book for $14.99, and through that service for a book that is 268 pages long, it's costing me about $4.10 per book to get that book produced- Kathleen: Hard copy. David: No, that's our paperback copy. That's a paperback. Kathleen: Oh, okay. Well, yeah, but I mean printed. Printed copy. David: Yeah, absolutely. Yeah, sorry. I'm just differentiating because hard copies- Kathleen: Hard cover and paperback, right, right, right. David: Exactly. They cost quite differently. But paperback, they cost in general just over $4.00 if you're producing a book which is about the same size as mine, which is 268 pages of paper. Kathleen: Am I correct that, because I've talked to somebody else who has used Kindle Direct Publishing, am I correct that there is no minimum quantity for orders? You can order like one at a time? David: Yes. Yeah, yeah exactly. You can order them yourself personally. You can get your pre-published copies, which have a bit of a nasty extra bit on the front to say, "Do not resell." Then after it's published, then you can get the proper versions, which are the single copies. However, obviously you're going to be charged postage for doing that. So, sometimes you're better off getting 10 copies, or something like that. You can also do the same through another service called IngramSpark. IngramSpark also will produce that hard cover version of your book for you. If you're producing a hard cover version, then it's normally about five or six dollars to produce, because you've got that hard cover on top of it, and you've got your sleeve on top of it as well. So, you generally have to price it a bit higher. Hard cover versions, they're generally about $25.00. The paperback version is generally about $15.00. There's not much more profit in the hard cover version. I think the only benefits really for the hard cover version, is the perceived value of it. Because again, it looks like a higher quality product, so if you have your own events, and you're speaking at events, and you want to take hard cover copies of your book with you and sign them, then the hard covers are very nice in terms of perceived authority. Kathleen: Yeah, it's really fascinating to me, because the technology is such now that anyone can really do this. There's no issue with affordability. There's no issue with you need to have the connections in the publisher world. Anyone can write a book and publish it, and create a really very professional quality-looking printed version, as well as Kindle version, which presents an amazing opportunity from a marketing standpoint that so few people have taken advantage of. David: Well, it's hard, hard work to do and it takes a lot of time to do. So, I can understand where people don't want to do it. But I think it's about planning your content marketing out for the entire year, and if you're doing a podcast, if you're doing a series of blog posts, if you really think about it then you can design 12 chapters in a book out of the content that you produce. To a certain degree, you can write your book over your year out of your content that you're already producing. So, it needn't take a whole lot more effort. Which came first, the podcast or the book? Kathleen: Is that the way that you went about doing it this time? Did you really conceive of this in advance, and then create audio content kind of knowing that your end game was to create the book? Or did you have this audio content and then think, "Wait, this would be great fodder for a book." David: It's the way that I probably will do it in the future at some point. What I did this time was a few months ago, I hosted a massive live stream which was eight hours long. I had 134 marketers on that. Then I took the transcript of that and then completely rewrote it. Then I determined the categories of each piece of advice that all the marketers share. So, it was just the one question that I asked everyone. Hello doggy. I've got a two old son, and he likes to say, "Hello doggy." Anyway, look I think what I did this time was a whole lot of work, probably too much work, but it was a learning process as well. I categorized all the content after receiving it, because I was just about to say I asked all the marketers the same question, "What's your number one actionable marketing tip right now?" They all shared that number one tip. I thought the tips that were shared fitted very neatly into three key sections of the book, and then also into 12 categories from there as well. The 12 categories, of course, turned into 12 chapters. From the research, I've done 12 chapters. It's quite as nice number to have within a book. That's a nice way to break it down, if you're planning a book as well. If you want to write a whole book as a one-off, 60,000 words, that sounds quite a lot. But if you break it down into 5000 words per chapter, even 4000 words per chapter, plus an introduction and conclusion, then that's not too much to do. The difference between blogging and writing a book Kathleen: Now a lot of the marketers that listen to this podcast are prolific content creators. They are very accustomed to blogging, to writing articles. Many of them are also podcasters of their own right. I'm interested to know from your perspective, what do they need to know about creating content that is intended for a book as opposed to writing articles or blogs, which is a little bit more episodic, is there something different that you need to do as you approach that project? David: I think the key thing is, is to have that thread. So, to have that thread that binds the different chapters together. So, you can't just write 12 separate large pieces of content without that intended thread together, and the intended overarching topic of your book. I think you have to start with the end in mind. A good way to do that, is actually to research Amazon, to have a look at categories of books and to see what exists already, and where the opportunities are. Because one outcome that some authors wish to achieve is to get a bestseller. You can get bestsellers in different categories of Amazon as well. It's quite nice to take a screenshot of your book being number one in a category of Amazon. If you look into what topic of marketing, or another area of your business, and you find a category that's either under-serviced or perhaps doesn't actually have the type of book that you believe that you can offer, then that's a good place to start. Then you've got your topic of your book. Then it's a case of brainstorming maybe three sections, then four different chapters within those sections of your book, and then starting writing from there. Then you've got your thread, which binds everything together. Marketing your book Kathleen: So you write the copy, you probably create cover artwork, you pull all this into the Kindle Direct Publishing system so that you're able to publish the book through it. You just talked about people wanting to have Amazon bestsellers. What does someone need to know as far as the work that has to happen to market the book, especially before it's even published, because the little amount of research I've done into this, it's very clear to me that a lot needs to be done before the book even hits the virtual shelves, to lay the groundwork for a successful book launch. I'd love to hear from your standpoint what you're doing for that. David: From a successful marketing perspective on Amazon, one of the key things is reviews. It makes it more likely for people who stumble upon your book to decide to make that purchase if there are positive reviews. So I think that's a bit of a given. It's much, much better to have something in the region of 10 reviews in the marketplace that you want to target. I'm targeting with USA and the UK, and you want to have a reasonable number of views in those marketplaces. You've also got to be thinking about [crosstalk 00:31:22] together. You've got your hard cover, your paperback, and also your Kindle edition, and perhaps even an audiobook version as well. They can be all tied together. You can ask Amazon to tie those things together. One of the important things to try and get on a bestseller list within Amazon is to get a decent number of sales within a short time period. I would be guessing to a certain degree, but I'm pretty sure that if you can get maybe even just 100 sales of your book within 24 hours in a category of Amazon that's not particularly competitive, then you're quite likely to get fairly high within that category. So, a number of reviews. If you publish your book a few days before you intend to say that you're going to publish it, you reach out to your friends and your colleagues, and you ask them to buy it, and then you ask them to submit a review as well. Then on publishing day, you do some kind of live event. I'm doing a massive live stream on launch day. One of the intentions behind that is to get as many people as possible to buy it as soon as possible, and to get that algorithm of Amazon to notice that there's a lot of sales of that particular product happening. That's going to move it up the rankings. Kathleen: So I did see that. I went to your MarketingNowBook.com website, which if you're listening, you should check it out. I saw that you have the book launch party set for December 10th. I'm definitely going to sign up to listen to that. I'm curious to see how that comes off. It's a great idea. It's interesting what you said about having a slightly different date when the book goes up onto Amazon versus the official launch date. David: Yeah, well you can do that with one person. With IngramSpark, it's possible. There are lots of strange technicalities. With IngramSpark, it's possible to have your book available to purchase prior to launch date. With Amazon paperback, with a KDP paperback, it's not possible to do that. But with Kindle, it is possible to do that, to have pre-orders, is the technical term. You could have your book available for pre-order. I believe though any sales made within that pre-order period doesn't count towards the ranking after the book's been ranked. That's not going to help a lot with regards to your ranking afterwards, so you do want to make a lot of sales, if possible, on rank day. What I'm going to do is make my hard cover version and my Kindle version available on December 10th when it launches. I'm in the process of doing a quiet launch for the paperback version. That's going to be publicly available hopefully within the next few days. We're recording this on the second of December, so it'll be available a few days just before the 10th of December if everything goes according to plan. Then I'm going to get a few friends and colleagues to buy it, and to publish reviews on that version. I'm going to have that linked together with the hard cover version and the Kindle version, which is going to be then published on the 10th of December. Kathleen: That's great. Well, I can't wait to check out the book when it comes out. Again, if you're listening, you definitely need to go to MarketingNowBook.com so that you can sign up to attend the live stream. This has been so interesting, David, just hearing this whole process laid out. While I think you've made it clear that obviously writing a book is no easy undertaking, and I think it's important to understand, but I also feel like you've made it very accessible in terms of understanding the process of bringing a book to market. So, I appreciate that. David: Yeah, hopefully a couple of people give it a go. It's not easy, but if you plan it out beforehand, then you can save yourself a bit of heartache, perhaps, that I've gone through. Kathleen's two questions Kathleen: Yeah, that's great. Now I have two question I always ask my guests, and I'm curious to hear what you're going to say. We talk a lot about inbound marketing on this podcast. Is there a particular company or individual that you think is really killing it right now with inbound marketing? David: The company that springs to mind is a company called Conversion Rate Experts. They've been doing this for a while. What they do is they put together blog posts that are on a fairly infrequent basis. They probably publish maybe just once every two months or so, but they are incredible case studies that really help you with conversion rate optimization. Although these blog posts are thousands of words long, they've got videos in there, they've got wonderful images in there as well. You feel that you're getting a lot of value from that. Towards the bottom of the page, they say what you should be doing now. Then they've got a list of call to actions at the bottom that introduces you to their service. But it never feels like they're asking for the order beforehand. They're providing so much value beforehand, and they link up lovely emails with this as well, and entice people to read the articles. I think that a lot of marketers haven't necessarily got the right idea of what a blog is. A lot of blog publishers don't have this sense. Obviously, blogs originated from web blogs, which were regular updates of people's activities. To me, a blog is just a publishing opportunity. It's a CMS now, with some marketing opportunities baked into it. It's just a publishing opportunity. If it's a publishing opportunity, you can publish any type of content in there, and I think this company, Conversion Rate Experts, demonstrate that a blog can be used for different reasons. Kathleen: I love that point that you just made about a blog being a publishing opportunity. The last job that I was in, I was really charged with building out essentially a brand publishing business for the company, which is really just like a blog on steroids, if you will. It's articles, it's podcasts, it's all the different type of content that you think of when you think of a publisher. There's no reason that any company can't do that. It's certainly a more aggressive approach to content marketing, but it can be a very powerful one, all of which lives on a blogging platform. Kathleen: So, you're absolutely right when you characterize it that way. David: Great. Kathleen: Love that. Now, second question, the world of digital marketing is changing at what can seem like a lightening-fast pace. How do you personally stay educated and up-to-date? David: Funny enough actually, since I've started being really serious about podcasting in the last five years or so, I've probably read less to keep myself up-to-date with things. I've interviewed about 500 or so different top marketers out there, and that's been a wonderful way to keep up-to-date with things. I would say to people if you haven't started a podcast, simply do it to have great conversations with powerful authorities within your niche. I would have done all these podcast episodes with a view to just having the incredible conversations, and making incredible contacts that I've made. Obviously, not all my guests would have wanted to do that. They would have wanted to have the content distributed as well. But for me personally, that's been a great source of knowledge. I listen to a couple of podcasts as well. I listen to a podcast called Podcasters Roundtable, which is a good source of podcasting news, what's happening in Apple Podcasts, and podcasting in general. I listen to Mixergy, which is more of a digital business/entrepreneurship-type show, but that's a great source of information for me with regards to what's happening right now in digital businesses. Then I could tie different marketing activities up to that. The final source that I'll give you, if I'm hosting shows that relate to SEO and pay per click, then Search Engine Land is probably one of the key blogs that I go to, to keep abreast of the latest news there. Kathleen: Yeah, that's a great one. You are preaching to the choir when you talk about the power of podcasting. I always say if people listen to this, they've probably heard me say it several times, that I would keep doing the podcast even if no one listens, which as you pointed out, I'm sure my guests would not want that. It's an incredible learning experience, and I get to talk to people I would never otherwise meet, and to learn from them. That's just such an amazing gift, so I could not agree more with what you said about that. David: Absolutely. How to connect with David Kathleen: Well, if you are listening and you are interested in connecting with David or learning more, David, what's the best way for people to get in touch with you? David: I've got a brand new domain name that I just acquired a couple of months ago or so. Obviously, I'm using MarketingNowBook.com as the landing page for the book, but I'm really happy that I've finally got the DavidBain.com domain name. It took me a long time to get that. There were many people that squatted on it for a while, but I eventually got it. I had to go down to auction to get it. I'm thankful to have David Bain on LinkedIn, David Bain on Twitter, and DavidBain.com as well. I guess any of those areas are good. You know what to do next... Kathleen: That's great. All right, well if you're listening and you liked what you heard, you learned something new, please head to Apple Podcasts and leave a five star review for the podcast. That's how new people discover us. If you know somebody else whose doing kick ass inbound marketing work, Tweet me @WorkMommyWork, because I would love to have them be my next interview. Kathleen: Thanks so much, David. This was a lot of fun. David: Great to be on with you, Kathleen. Thanks again. Kathleen: Yeah, and you win the award, by the way, for muscling through more dog barks than any other guest. So, kudos to you. David: Sounds good.

Join Johnathan as he interviews Mark Kilens from Drift, Larry Kim from Mobile Monkey then spend a few minutes one on one with Johnathan as he gives you some of his own tips on chatbot mastery! Don't forget to leave us a review and let us know what you love about BoostSauce! Questions, or want us to cover a specific topic? Let us know at boostsauce@klientboost.com Don't have time to listen to the full episode? Check out the transcript here: https://klientboost.com/boost-sauce/chatbots-mastery/

Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger.   Listen to the podcast episode: www.shanebarker.com/podcasts/larry-kim   Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/   You Will Learn   How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business?   Key Takeaways   [00:56] Larry’s Family Background [03:55] Living in Cambridge [05:37] Transition from Engineering into Marketing [07:17] Selling WordStream for $150 million dollars [09:27] Idea for MobileMonkey [15:37] Being a CEO and Dreaming of a Unicorn Company [21:40] Why Facebook Messenger Marketing Is Hot [24:08] How MobileMonkey Works [26:47] Best Facebook Marketing Strategies [30:15] ROI of Messenger Marketing   Guest Bio   Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars.    Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games.   Website: www.mobilemonkey.com   Resources   MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom  Loom   Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage.    Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy.   Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.

Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing.  But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform. And he's the founder of WordStream, a PPC marketing software company employing over 300 people and managing over $1B dollars in ad spend for tens of thousands of customers. Larry has been working at the coalface of AI innovation and natural language processing and has gleaned many important insights about the benefits and limits of automation and its role in marketing, along with some startling stats on the effectiveness of email marketing versus chat marketing.  If you're interested in cutting through the hype and hearing from someone who has grappled with the real-world implications also implementing these technologies, then this episode number 208, is a must-listen. Similarly, if you've been on the fence about chat and chatbots, you won't want to miss what Larry has to say.

In this episode we speak with Larry Kim. Larry is the CEO of MobileMonkey, the world's fastest growing Facebook Messenger marketing platform, used by millions of users. He’s also the Founder of WordStream, the World's largest PPC Marketing software platform, managing over a Billion dollars of ad spend for tens of thousands of customers (acquired by USA Today in July 2018 for $150 Million). He’s a top contributor to Medium Magazine and CNBC. He’s received ‘Marketer of the Year’ awards from Search Engine Land, US Search Awards and PPC Hero. It takes seconds into the interview to sense just how humble Larry is. He’s super down-to-earth and despite building a very successful unicorn he tells us “I would argue that I did everything wrong, so this time around I’d do the opposite to what I did the first time around”. His mindset is one of “if you can dream it, you can do it”. It’s clear he’s not in it for the money, for him it’s about the challenge. “I want to see if I can do something twice as big in half the time, or take the company public”. Despite massive success turning WordStream into a unicorn, Larry feels in retrospect there are many things that he would have done differently and, in fact, plans on doing differently this time around. Some examples: A total addressable market - creating a software that every business could use. He explained that there are about 100M small businesses on Facebook but only about 5M do online advertising. Those businesses were the potential WordStream customers. This time around he wants his product to have a wider pool of potential customers. Be crazy. You get the people and the investors you deserve. Be more aggressive and take bigger risks “I like to project big bald visions and I wonder if one of the problems was if I wasn’t bold enough”. His big dream was to be a 100M USD business, he then thought it was crazy and hilarious but they actually surpassed those numbers significantly. That made him wonder what might have been if they had bigger and more strategic goals. Larry attributes his entrepreneurial success to his mom. She was a piano teacher and as a small kid growing up in Canada he learned everything about marketing sales and product differentiation by observing how she managed her small business. He went to grad school to study engineering. Being the free spirit that he is it’s probably not surprising that he had a hard time being part of the system, needing to “jump through hoops, dealing with assignments and finals and labs”. After graduating he immigrated to the US and worked at a software-related job for a few years. He then quit and started his own marketing consultancy business, his first client being the company he had quit, and from then, on one client referred another. “As a 20 year old I was making between 150-200K USD a month, it was pretty crazy I was buying houses and cars”. When he got to about 10 customers he realised this wasn’t scalable, so instead of hiring more people he wrote software to automate his “stupid repetitive tasks”. He then figured that instead of trying to build a scalable business he can sell the software instead. He cold emailed hundreds of VCs and through that got tens of meetings and eventually 2 offers. “Anyone who says cold-mailing is useless, just tell them Larry Kim raised 20 million from that”. Larry shared with us that his friends and family compare him to Forrest Gump. The reason being that as we’ve learned - he’s autistic. He says that’s his superpower as well as his kryptonite. We find this so very impactful and inspiring. It comes to show that everything comes down to mindset. And wow does Larry have the “right” mindset if there’s such a thing. He’s wired for success and nothing will stop him. He envisions and he executes overcoming whatever is required. One of Larry’s current goals is to take a company public. We’re placing our bets on him to do just that. Check out the full episode - you’ll thank yourself.

Did you know millennials definition of wellness is this: They view it as a state of being in which the mental, physical and emotional dimensions are all in sync. What is the reality? Join Virginia Nussey and I and see how this digital native balances her digital world as a Millennial Mom and digital marketer working remote in California for the Boston-based startup Mobile Monkey. Sign up to be first to know when Digital Detox Secrets is available on Amazon and win a free copy! https://www.socialprsecrets.com/ Follow Lisa Buyer https://www.instagram.com/lisabuyer/

Did you know millennials definition of wellness is this: They view it as a state of being in which the mental, physical and emotional dimensions are all in sync. What is the reality? Join Virginia Nussey and I and see how this digital native balances her digital world as a Millennial Mom and digital marketer working remote in California for the Boston-based startup Mobile Monkey. Sign up to be first to know when Digital Detox Secrets is available on Amazon and win a free copy! https://digitaldetoxs.wpengine.com/ Follow Lisa Buyer https://www.instagram.com/lisabuyer/

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That's it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: MobileMonkey Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MobileMonkey Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English.  [09:09] That's it for today! [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: WordPress YoastSEO Eric Smidt General Motors BMW MobileMonkey ManyChat Backlinko Google Search Console ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English.  [09:09] That’s it for today! [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress YoastSEO Eric Smidt General Motors BMW MobileMonkey ManyChat Backlinko Google Search Console ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

I talk to Larry Kim about Unicorn Marketing and Unicorn Hacks! Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/ Larry Kim is the founder and CEO of MobileMonkey, the world’s best Facebook Messenger marketing platform. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine.He’s a notable expert on Facebook Messenger chatbot marketing, AdWords, Facebook Ads, entrepreneurship and start-ups.Larry founded MobileMonkey to give marketers the opportunity to connect with customers on the most popular mobile chat application, Facebook Messenger, used by over a billion people every day. Get Mobile Monkey today: https://mobilemonkey.com/Follow Larry on Medium: https://medium.com/@larrykimFollow Larry on Twitter: https://twitter.com/larrykimFollow Larry on LinkedIn: https://www.linkedin.com/in/larrykim/ Bio: The host, Bob Low is one of the top LinkedIn influencers in Malaysia. He is also the host of the Bob Low Show, aspiring to be the no. 1 marketing podcast in Asia, he has interviewed distinguished guests like Nathan Latka, Rand Fishkin, Larry Kim and many more others. He is also a sought after marketing consultant with clients around South East Asia & Hong Kong. Bob is also the Head of Growth at NEXT Academy, South East Asia's no. 1 Coding & Digital Marketing Academy.

CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. Used by millions of users, It's easy and free! Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by millions of marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for $150 million in June 2018. Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups. During our interview: - Larry starts by sharing the story behind the growth and exit of WordStream for $150 million. - He shares what messenger marketing is and why he launched his newest venture called, Mobile Monkey. - We discuss how messenger marketing can get 20X click through rates vs email marketing. - Larry talks about an important decision that he made prior to launching Mobile Monkey. - Larry shares some of his best tips on how to leverage messenger marketing to get more leads and sales. - We talk about how chatbots are great a segmenting while simultaneously creating rapport with the user. - He shares the HUGE impact messenger chatbots have on the ROI of Facebook advertising campaigns. - Why messenger marketing drip campaigns are more effective than email drip campaigns. - Larry talks about why Mobile Monkey integrated with Wordpress. - We talk about why and how messenger bots are a great way to collect and build your email list. - Larry shares his vision on how AI will impact messenger marketing. - Larry stresses why it is so important to be an early adapter of messenger chatbots because its never going to be easier or better than today. - We talk about Mobile Monkeys #1 strategy for getting new customers. - Larry shares his favorite growth tool. Larry's websites: Growth Marketing Blog Follow on Twitter Connect on LinkedIn ——————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere. [01:50] Are books good marketing and branding tools? [02:00] The economics of publishing weren’t great for Neil. [03:00] Neil felt his publisher was unecessarily pushy. [04:02] Eric had a different goal than Neil did, when publishing his book. [04:25] Being able to leverage an audience is a powerful outcome. [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon. [07:05] Why do Eric and Neil like Intercom best? [07:20] Intercom has greater functionality than MobileMonkey and ManyChat. [08:25] The biggest threat to the agency model is automation. [09:15] Incentive models are misaligned. [09:30] When they pay for performance, the incentives are much more aligned. [10:29] That’s it for today! [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW NOTES: [00:52] Today's Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google will make changes in major markets first, but eventually it's all the same everywhere. [01:50] Are books good marketing and branding tools? [02:00] The economics of publishing weren't great for Neil. [03:00] Neil felt his publisher was unecessarily pushy. [04:02] Eric had a different goal than Neil did, when publishing his book. [04:25] Being able to leverage an audience is a powerful outcome. [05:20] The site Muscle for Life does well, because the site's creator published kindle books and only pays for advertising on Amazon. [07:05] Why do Eric and Neil like Intercom best? [07:20] Intercom has greater functionality than MobileMonkey and ManyChat. [08:25] The biggest threat to the agency model is automation. [09:15] Incentive models are misaligned. [09:30] When they pay for performance, the incentives are much more aligned. [10:29] That's it for today! [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Larry Kim is CEO of Mobile Monkey and he's agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns.  (1:50) Why did you move from advertising to chatbots? (4:15) Larry’s favorite chatbot hacks (9:50) The reciprocity hack (13:20) How to take the reciprocity hack even further (16:45) Larry’s view on email versus chatbots (18:32) Are companies leaving email behind? (23:12) Chat blasts tips and tricks (27:45) ADD summary of interview Quote: “In your chatbots, use the concept of reciprocal concessions to gain more sales” Where can the audience find out more? Guest – Top 10 Facebook Chatbot Marketing Hacks https://www.youtube.com/watch?v=J3GJnZd_2SA&feature=youtu.be&submissionGuid=ee7b42c3-7095-45e4-b602-8ff8b7a37948 Larry's company: http://Mobilemonkey.com Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331 Find Mark Fidelman www.fanaticsmedia.com @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331  

A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast.  There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends.  Today's featured keynote speaker is Larry Kim, CEO of MobileMonkey. Tune in to hear Larry talk about Facebook Ad hacks for 2020 and beyond! Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond. TIME-STAMPED SHOW NOTES: [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he’s obsessed with unicorns. [02:47] Larry started WordStream in 2008 out of a bakery he frequented. [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend. [03:20] He sold the business one year ago. [04:22] Facebook is getting in trouble for questionable live streams and censorship. [04:55] The future of Facebook is private groups and messaging. [06:22] Live chats are a core growth marketing area on which to focus.  [08:40] Anything you can do with email marketing,  you can do with messaging. [11:35] Use a chatbot builder like MobileMonkey. [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational. [15:10] This helps improve conversions. [17:25] In order to improve experiences, you would want to create content around questions people have. [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand. [19:47] No matter what you’re selling, try to take people on a conversational journey. [22:30] It’s never been easier to grow your email subscriber list. [23:20] Don’t wait for people to message, you have to be more proactive in getting leads. [23:40] A Comment Guard is a strategy for baiting users into messaging your company. [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information. [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page. [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells. [31:15] You can also remarket people based on conversational criteria. [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users. [33:27] Engagements rates are 100x better than email marketing. [34:45] That’s it for today! [34:48] Please go to Marketing School for a free copy of Larry’s slides. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1081, we offer a free listen to Larry Kim's presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond. TIME-STAMPED SHOW NOTES: [00:55] Today's Topic: Larry Kim's Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond [02:15] Larry is from Winnipeg and he's obsessed with unicorns. [02:47] Larry started WordStream in 2008 out of a bakery he frequented. [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend. [03:20] He sold the business one year ago. [04:22] Facebook is getting in trouble for questionable live streams and censorship. [04:55] The future of Facebook is private groups and messaging. [06:22] Live chats are a core growth marketing area on which to focus.  [08:40] Anything you can do with email marketing,  you can do with messaging. [11:35] Use a chatbot builder like MobileMonkey. [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational. [15:10] This helps improve conversions. [17:25] In order to improve experiences, you would want to create content around questions people have. [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand. [19:47] No matter what you're selling, try to take people on a conversational journey. [22:30] It's never been easier to grow your email subscriber list. [23:20] Don't wait for people to message, you have to be more proactive in getting leads. [23:40] A Comment Guard is a strategy for baiting users into messaging your company. [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information. [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page. [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells. [31:15] You can also remarket people based on conversational criteria. [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users. [33:27] Engagements rates are 100x better than email marketing. [34:45] That's it for today! [34:48] Please go to Marketing School for a free copy of Larry's slides. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey. Larry talks to us about : How Facebook is changing in ways that make private messaging more important than ever Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters) Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn. Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Larry Kim: Founder of MobileMonkey & WordStream Larry Kim is the founder and CEO of MobileMonkey, the world's best Facebook Messenger marketing platform. He's been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. He's a notable expert on Facebook Messenger chatbot marketing, Google Ads, Facebook Ads, entrepreneurship and start-ups. Larry founded MobileMonkey to give marketers the opportunity to connect with customers on the most popular mobile chat application, Facebook Messenger, used by over a billion people every day. MobileMonkey is an easy to use and free platform for building powerful Facebook Messenger marketing chatbots, no coding required. Larry is also the founder and former CTO of WordStream, Inc., the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs more than three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett, parent company of USA TODAY, for $150 million in July, 2018. Larry believes in active participation in the digital marketing community, which is why he speaks at conferences across the country and internationally each year, including Dreamforce, INBOUND, PubCon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.  He also shares his knowledge as a prolific author for widely read marketing publications including the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, @Search Engine Watch, Business Insider, and many others.  He frequently publishes his research, findings and experience in the areas of chatbot marketing, PPC marketing, AdWords, Facebook Ads, and SEO, as well as entrepreneurship and start-ups. Larry holds a degree in Electrical Engineering from the University of Waterloo. Watch the full episode here: https://projectegg.co/larry-kim About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

In this episode, I talk with Virginia from Mobile Monkey about how to use a Facebook chatbot to get new leads, grow your audience, and get more sales.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream. We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can get started. We’ll cover the basics including: What is a Facebook Messenger chatbot is Why they are such powerful tools for small businesses How chatbots reduce friction for use cases like lead generation, surveys, feedback, and more How chatbots integrate with paid campaigns What “chat blasts” are And much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

On episode #147 of the Digital Pratik Show, I am discussing 3 Reasons which I recently discovered on 4th May 2019 to conclude: why Mobile Monkey Is Better Than ManyChat For Facebook Messenger Marketing.-Hope this episode adds value to your life :)-► Subscribe to my FB Messenger Bot for exclusive vip content & updates: digitalpratik.com/vip-► Check out my Alexa skill: www.amazon.com/Digital-Pratik-Marketing-Podcast/dp/B079HVN23B/-► Subscribe to my YouTube channel here: digitalpratik.com/youtube-► WOULD LOVE TO CONNECT WITH YOU ON SOCIAL MEDIA:-Instagram | Facebook | Twitter | Linkedin | Snapchat | YouTubeWebsite | My Story--- Send in a voice message: https://anchor.fm/digitalpratik/message

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign [00:36] 1: Ubersuggest. [00:45] Free to use and great for researching keywords. [00:57] 2: Mailchimp. [01:05] Email blasts will always work. [01:57] 3: MobileMonkey. [02:10] Use this to blast via Facebook Messenger. [02:30] 4: BuzzSumo. [02:38] Great for seeing what your competitors are doing. [03:18] 5: SocialBlade. [03:30] Helpful to see social sharing information. [03:40] 6: VidIQ. [03:45] Helps with keyword and video optimization. [04:25] 7: Clickflow. [04:27] Eric’s SEO A/B testing software. [05:45] That’s it for today! [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Tools For Running A Successful Content Marketing Campaign [00:36] 1: Ubersuggest. [00:45] Free to use and great for researching keywords. [00:57] 2: Mailchimp. [01:05] Email blasts will always work. [01:57] 3: MobileMonkey. [02:10] Use this to blast via Facebook Messenger. [02:30] 4: BuzzSumo. [02:38] Great for seeing what your competitors are doing. [03:18] 5: SocialBlade. [03:30] Helpful to see social sharing information. [03:40] 6: VidIQ. [03:45] Helps with keyword and video optimization. [04:25] 7: Clickflow. [04:27] Eric's SEO A/B testing software. [05:45] That's it for today! [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In part 2 of our Messenger Marketing Done Right series, we are exploring how one brand is humanizing their chatbots with more personality and more fun! Watch the video for this episode with an even deeper dive into MobileMonkey's chatbot messages at https://www.youtube.com/watch?v=o59Dvtk31iA --- Send in a voice message: https://podcasters.spotify.com/pod/show/bgb/message Support this podcast: https://podcasters.spotify.com/pod/show/bgb/support

This episode of the WP Elevation podcast features Larry Kim, who recently sold his first company for a not-so-small sum of $150 million. As he’s now in the early stages of building a new company called MobileMonkey, there’s no better time to pick his brain about business growth. To read the full show notes for this episode, visit https://www.wpelevation.com/208

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: A Couple Slick Ways to Get Ahold of Your Leads [00:35] Try text messages. [00:40] Sending one with the person's name and a question mark may be enough to get their attention. [00:45] It's one way to start a conversation. [00:55] Facebook Messenger is another useful tool. [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger. [01:20] Schedule a call right when you get their attention. [01:34] You can always follow up with text-based reminders. [01:48] ScheduleOnce and HubSpot will help you get this done. [02:15] Text message open rates are somewhere near 99%. [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase. [03:03] Throw a live event and invite your leads. [03:15] The in-person touch-point has proven successful. [03:41] That's it for today! [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads [00:35] Try text messages. [00:40] Sending one with the person’s name and a question mark may be enough to get their attention. [00:45] It’s one way to start a conversation. [00:55] Facebook Messenger is another useful tool. [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger. [01:20] Schedule a call right when you get their attention. [01:34] You can always follow up with text-based reminders. [01:48] ScheduleOnce and HubSpot will help you get this done. [02:15] Text message open rates are somewhere near 99%. [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase. [03:03] Throw a live event and invite your leads. [03:15] The in-person touch-point has proven successful. [03:41] That’s it for today! [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy [00:33] 1: Spin the Wheel. [00:45] As long as you offer something of value, people will be excited about it. [00:48] 2: Add little yellow boxes and get them to opt-in to offers. [01:03] 3: Block off content. [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content. [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links. [02:22] 5: Create quizzes. [02:34] Collect enough info for a full lead. [02:41] 6: Use Outgrow to put calculators on your site. [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list. [03:13] That's it for today! [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy [00:33] 1: Spin the Wheel. [00:45] As long as you offer something of value, people will be excited about it. [00:48] 2: Add little yellow boxes and get them to opt-in to offers. [01:03] 3: Block off content. [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content. [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links. [02:22] 5: Create quizzes. [02:34] Collect enough info for a full lead. [02:41] 6: Use Outgrow to put calculators on your site. [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list. [03:13] That’s it for today! [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

We take another look at Chat Marketing with Special Guest CEO of. Ciaran and Daniel introduce this episode and share their journey with Chatbots and explore some of the scepticism surrounding them. If you are cynical about Chatbots and what they might offer your organisation have a listen to this episode and also catch up with our earlier episode on  Larry Kim Anyone active in social media in the marketing space cannot have failed to have been influenced by Larry Kim. Famous for his use of Unicorns and Donkeys as a metaphor, Larry is a one-man powerhouse of great digital marketing tips. Always experimenting creatively with his digital marketing, what Larry learns he shares with the global audience who follow him. MobileMonkey and Facebook Messenger Since selling  in May 2018 (which he founded in 2007), Larry has been busy building and refining an online chat marketing service called MobileMonkey. His view is that Chat marketing will be one of the next big opportunities for digital growth in marketing and his team is focussed on building the next generation of chat marketing tools. We speak to Larry about how he got interested in Chat marketing and chatbot services and pick his brains on how this new marketing medium and discipline differs from more traditional email marketing which so many businesses rely on for communicating with their customer audience. With engagement rates dropping on email as a channel for many marketers, could Chat marketing offer a viable alternative way to communicate with your online audiences? Larry thinks it will and is putting his reputation and focus behind that belief. Listen in and learn why he thinks that. Useful Links Useful Links  

When someone says, “chatbot,” do shivers go down your spine? Or, does a big grin cover your face? If chatbots are annoying and an invasion of privacy, why are so many people engaging with this technology? More than 25% of the world’s population is using message apps, and 71% of people use messaging apps for customer assistance. People want their problems solved quickly via personal experience. Enter chatbots. Exit traditional, one-way marketing, such as email, landing pages for Web forms, and blog posts. At least that’s what today’s guest believes. Larry Kim is the CEO of MobileMonkey, a messenger marketing platform. He describes chatbots, their benefits to marketers, and ways to utilize them. He shares how such technology will alter how we think about content creation, calls to action, and customer experiences. Some of the highlights of the show include: Chatbot Definition: Forget Siri or Alexa; think about chatbots as the top of the funnel, marketing, lead acquisition, nurturing, and conversion technology Chat marketing lets you push notifications to collect emails addresses to send newsletters and other content; get people to subscribe to your channel Messages vs. Emails: Differences include lack of response and interaction Typical open rate for emails is 5-10%, so 90-95% of people aren’t engaging; open rates for chat marketing are 70-80%, and click rates are 10-20% Use advertising to get people to click on an ad that takes them into a chat session, not to your Website Marketers should change how they engage with customers; create personalized experiences where chatbots come in to help with back-and-forth interactions Conventional marketing is based on assumptions made about the audience; chat removes assumptions by asking questions Companies doing online advertising should use Click-to-Messenger Ads; customer clicks the button to subscribe to messaging with your company Website chat where a box in the corner pops up to offer help is not new; most companies fail using it because it’s hard to have someone on-call to chat Chatbots offer Tier 1 support to handle certain questions and respond with user-provided content; create chat content and assign keyword triggers Reciprocal Concessions: If customer believes you’re being helpful to them, they’re more likely to buy from you Identify information customers want; post stories or declarative content, then post a conversation starter to spark them to share their opinions and thoughts Links: MobileMonkey Larry Kim on Twitter Larry Kim on Ink BI Intelligence HubSpot WordStream MailChimp Marketo Autopilot AdWords WhatsApp Messenger Instagram Write a review on iTunes and send a screenshot of it to receive a cool CoSchedule swag bag!   Quotes by Larry Kim: “I truly believe that messaging is the future. People already overwhelmingly prefer messaging for communication, but yet businesses haven’t figured this out.” “What you should be thinking about when you think chatbots is it’s the top of the funnel, marketing, lead acquisition, nurturing, and conversion technology.” “But the messages aren’t just emails. Emails are stupid. You can’t respond to them. They’re not very interactive.” “Users are okay with and actually covet communications with the companies and brands that they care about through messaging.”  

How can you reduce your Facebook ads cost per click by 90% and increase lead conversion rates? This week onThe Inbound Success Podcast I spoke with Moby Siddique of RedPandas Digital, a Sydney, Australia-based inbound marketing agency and HubSpot partner, about some innovative Facebook ads approaches he's taken that have dramatically improved his return on ad spend (ROAS). Some of Moby's most successful Facebook ads campaigns actually connect Facebook users to a Facebook Messenger bot, which can then offer them discount codes or other offers and opportunities for conversion. The cost per click on these campaigns is 10x lower than it is for others, and the conversion rates average 30% or more. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Moby include: Moby Siddique is the Head Strategy Panda with RedPandas Digital, an inbound marketing agency and HubSpot partner based in Sydney, Australia. Some of Moby's most successful campaigns have run over Facebooks ads connected with Facebook Messenger bots. Facebook Messages have a 90%+ open rate. For one restaurant ad campaign that Moby and his team developed, Facebook users see an ad with a picture of a pavlova (pastry) on it. The ad tells them to type the word that describes what they feel when they see the picture, and when they do this, it triggers a messenger bot (via Facebook Messages) that offers them a discount code. Moby uses MobileMonkey to build his Facebook Messenger bots. Encouraging users to comment on the ad serves another purpose of improving the ad's quality score. Once a user is engaged via Facebook Messenger, the business can then continue to nurture them through subsequent Facebook messages. Moby's Facebook ads to messenger bot combination has resulted in a cost per click that is 10% of what is was with more traditional Facebook ads. The coupons that he offers via the messenger bot have a 30% redemption rate, on average. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Connect with Moby Siddique on LinkedIn Follow Moby on Twitter RedPandas Digital website Listen to Moby's Inbound Buzz podcast MobileMonkey website View IMPACT's webinar with Larry Kim on "10 Hacks to Master Chatbot Marketing to Stay Ahead of Your Competitors" Listen to the podcast to learn exactly how Moby structures his Facebook ads campaigns, how they're connected to Facebook Messenger, how he's building his messenger bots and more. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth and today my guest is Moby Siddique, who is the Head Strategy Panda at Redpandas. Welcome, Moby. Moby Siddique (Guest): Thank you, Kathleen. It's great to be here. Moby and Kathleen recording this episode Kathleen: Yeah, you know, I occasionally have guests that I get particularly excited to interview because I always ask people at the end of my podcast who's doing inbound marketing really well. And it is the people that get mentioned in the answers to those questions that I then think immediately, "I need to interview that person." Your name has come up a few times both in the podcast as well as with people that I am friends or colleagues with. I've heard your name so many times. People say, "You have to interview Moby," and was finally like "Alright. I'm just gonna reach out to him and see if he's game." So I'm super excited that you're here today. Moby: Oh no, pressure. All good, all good. It's great to be here, Kathleen. Kathleen: And not only are you here today, you're actually here tomorrow because you are across the world in the next day. It is Wednesday my time and it is Thursday your time. Even better, I think you're the guest I've had from the furthest away, so you get the badge for that. Moby: Sweet, just don't interview anyone from New Zealand. No, I'm kidding! Kathleen: There you go. Moby: We have a good rivalry with them. About Moby and RedPandas Kathleen: Tell my listeners a little bit more about yourself and your company and where you're from. Paint the picture for us. Moby: Yeah, awesome. I'll try to say something a little bit different from, 'cause at the end of the day inbound marketing agencies, how different are we really? We all try to achieve the same problem. Three, four years ago I was working at an agency. I didn't like how it was being done and I thought, "Hey I can do this." Then fast forward a year or two I ate some humble pie. I realized it's a lot harder than you think it is, and that was actually a really good awakening for us because it's like, "Okay cool. We really have to get back to inbound marketing." At the end of the day marketing is all about trust. We built our agency on a lot of trust and on giving away a lot of information. That's really where my speaking passion came from, as well, so I do a little bit of speaking. I just started breaking the international, I guess got my first paid international gig this year which is cool. Didn't have to do them for free anymore. Kathleen: Congratulations. Moby: Thank you, thank you. That was really cool. But yeah, so I guess my day job is essentially Head Strategy Panda at Redpandas Digital. Clients come in and our job is to translate their offline problems into digital solutions. We're a HubSpot partner, as well, and yeah. I guess we do the best we can. Kathleen: Based in what city? Moby: Sydney, Australia. Kathleen: Alright, excellent. I've never been to Australia. So if you need a speaker at your next HUG and you can pay travel fees, you know who to call. Moby: Yeah, awesome. Kathleen: That would be a nice world that we would live in if the HUGs would pay travel fees transatlantically or transpacifically, I guess in this case. Moby: Oh yeah, we also run Sydney HUG, too, by the way. I know you guys. Kathleen: Yeah, so I have heard so much about you guys and you must be doing inbound well because you seem to be one of the more well liked agency owners within the community of agency owners. The nice things about the HubSpot community, at least in my experience, is it's not super competitive. But still to be the most well liked guy within a group of guys and girls who are about likeability and trust is a high honor. I'd love to know some of what you're working on with your clients and what you're doing to find success with them. Moby: Yeah, really at the end of the day the inbound playbook has been so, I guess, just cookie cutter. And that's been fine for a number of years. It depends on what type of client we have. Often when we have a client for the very first time, there's some very basic fundamentals that are missing. Sure, they're not really looking at personas and their messaging. Even their value proposition, so in terms of what makes them different? You only really know that once you know your personas, know what they care about. You have a whole augmented package of value so you can actually say, "Yeah, this is our value proposition. This is where we stand in the market." We do these two or three things very, very well for you. Often in the start, clients are ... When we meet clients that have maybe grown organically that had a lot of referrals, but now they've kind of hit a plateau. For them it's actually quite easy. But then you have clients on the other spectrum who've been doing things for a while or clients we've been working with for a long time, and then we've just gotta think about at a channel level, what do we do to get them to that authority level? On one side it's like how do we actually ... What are our basics? What do we actually stand for? And then let's think about the type of content and videos we need. Usually they don't have that stuff, it's very simple. But on the other side, once they're actually quite mature, how do we take them to a real authority level? 'Cause it's easy to say that at any level, but it's really the brands that are a little bit mature and have the ability to do things like podcast, to do things like webinars. Things that are hard. So really it really is that. And then of course you have things that are a little bit kind of left field. So trying to combine different technologies together. I know you guys do a lot of bot marketing on your side. We do a lot of that, as well, but one thing that very few people, particularly in our market, are doing anyway is using Facebook ads to go to bots and then use bots as forms and for filling their funnel that way. As opposed to taking them, let's take them to a landing page that takes three seconds to load and then take them to something else and then pay for another ad to keep them in the funnel. So always just trying to shorten the funnel. I don't know if that answers your question but I guess it depends on where they are in their life cycle, and we can act accordingly. Kathleen: Yeah, that's interesting that you brought up working with clients on their value proposition because I don't think that there's many inbound marketing agencies particularly that do that. Part of that is symptomatic of this cookie cutter approach that HubSpot espoused for so many years of attract, convert, close, delight. Their methodology was the playbook and it didn't have a piece that was about positioning or value proposition or differentiation. I know we've run into the same thing where we'll have clients come to us and if we just ran the traditional inbound playbook, we'd probably be very successful at generating leads for them. And this has even happened, but they would be the wrong kind of leads. We actually got into doing messaging for clients for the same reason because if you wanna deliver the right kinds of leads, you really have to understand not only the personas but how to message to those personas so that it resonates with the right people. Not just any person. So that's so important. Facebook Messenger Ads + Bots Kathleen: I'm so intrigued by what you just said about Facebook ads. I would love to dive a little deeper into that. You talked about using Facebook ads to drive people to a bot. Tell me more. Moby: Yeah, so that's ... And there's very clever ways to do it now and the thing about Facebook is almost any channel, but very specifically on Facebook, you've gotta do it before they change and they make it hard for you. All marketers, I'm sure you've had this conversation with others, all marketers we lament the fact how Facebook at first is like, "Hey, use Facebook for your brand." This is seven, eight years ago. Then people start putting their logo on bus boards - Literally advertising for Facebook on TV and billboards and whatever - and they're like, "Oh we're gonna take that away from you now." I guess anything we talk about, if you're listening to this a year later, it might not even be around anymore. You have to be very fast. To that point really quickly, I know with subscriptions, so with Facebook you can treat it like a form of email blasting and they call them chat blasting, bot blasting or whatever. Where once you get people, I guess, subscribed to your messenger, you can blast them with messages like gifs and videos and really cool stuff. At the moment I think they have open rate, I don't ... This might be a month or two old now, but I think their open rates are 90% plus. Marketers haven't ruined Messenger messages yet, or Facebook Messenger yet. So if you send them one, they're more likely to open it. It's very, very close to text messaging and a lot of users don't really differentiate between text ... The way they react to text messages or Messenger messages because it's so ubiquitous. We're just personal messaging. That's one thing to keep in mind. But in terms of what Facebook is doing with that technology, they are looking at tightening what you can do. So that's definitely one thing to keep in mind. Just to give a quick example, because I know if you kind of talk in theory, people really don't get what I'm talking about. But there's an example we're running at the moment with a bunch of restaurants. How that works is it's a nice image of a pavlova or something. It's targeted right, which is a separate discussion. Essentially all it says is, I think "In 10 words or less, describe the first thing that comes to your mind." Obviously the image is good. It's not on an iPhone, it's shot with an SLR. As soon as a person types, I don't know, "scrumptious" or "delicious" or whatever it is, it takes their Messenger opens ... Sorry their Facebook Messenger opens and they get an automated message that says, "We're really glad you like what you see. There is a coupon code available. Simply click on discount or type the word 'discount' and you'll get that coupon code." Then they type that and they can redeem this code. Then they can save it or whatever. Then after that it actually, it's almost like a mini, it's almost like a micro site within Messenger. You can almost build full scale websites in Messenger now. After that, let's go back to this example. I've typed in "discount," awesome. I may use that discount, I may not, but as a marketer if I've done my job right I'll probably remind this person to use it again. Then they'll almost get a "while you wait," or "before you come in, check out our menu." Then you get the cards, like the carousels, and then you can actually swipe and you can see what else ... Kathleen: In Messenger? Moby: In Messenger. Yeah? Kathleen: Okay, I have a million questions that I wanna ask you before we get too much further. The first being, when you talk about Facebook Messenger, let's walk through this from the standpoint of the actual user experience. So I'm a person and I'm on my Facebook. I could be on my mobile phone, I could be on my desktop, wherever I am. Where do I first come across this? What is my first touch point with this experience? Moby: Yeah, good point actually. You may ... In many, many ways, but one example. Say in this example that I mentioned, it could be an ad. It might be an ad in your newsfeed. You're scrolling. It could be carousel ad, it could be a newsfeed ad, video ad, doesn't really matter. Any format. You're scrolling, we targeted you because you're a particular demographic, you live in a certain radius within say that restaurant and you see this image. What normally happens is, so many things can happen. Either you can just have the image and just leave it there. But the thing is we want a call to action, right? We don't want to just friend zone our people all the time. Not that boosting content on Facebook is bad. When people first get into Facebook advertising, they just boost posts. Not that it's bad, and it should be part of your mix, it needs to be, but you can't only do that because where are they gonna go? Are they gonna go to your website? Are you gonna give them the link? What are you going to do? So with Facebook, you can send people to destinations. For those of you, I'm sure your listeners know this already, but for those you don't you can send them either to a landing page and you can just send them to a Messenger conversation. Kathleen: So I see the ad, in this case the picture of the pavlova that you talked about, and the ad is coming from the actual Facebook page of the company or the restaurant in this case. Moby: Yes. Kathleen: I see that ad. In this case it's telling me to click on something to say what words I would use to describe it. Is there a button on it and the button then opens up Messenger? Moby: Yeah, good question. So this is where, when you said what are some hacks and stuff, this is where my mind went to right away. It is a little bit of an advanced tactic that I'm talking about, and not many advertisers are using it. To break it right down, your first step, say you wanna give this a go, would probably be just to try to run an ad to Messenger. Then you click on yep, open conversation and then it opens the user's Messenger. It opens the brand's Messenger. Obviously that relies on a human going there and interacting with the person. Kathleen: Right. Moby: That's normally the first thing. Kathleen: A human on the brand's side, you mean? Moby: A human on the brand's side, yeah. Kathleen: Okay. Moby: The next sort of, I guess, evolve from that would be to send someone to ... There's still a button. There's still absolutely a button. You click on the button to start a conversation and then that goes into Messenger and then you use MobileMonkey, which is the tool we can talk about a little bit later. You can use a whole bunch of tools out there that are tools that will help you build a Messenger bot. Kathleen: Okay. Moby: And you know, if someone says yes give them this, if they say no give them that and they can design the flow. The example I gave is actually a level even above that in terms of advancement, if I can call it that. How that works is you just put in a word in the post. I only know of one other person who's doing this who is a friend of mine. That's why I stole the idea and I started doing it with our clients. But I haven't seen this anywhere else. If we understand that logic, currently cool most people understand I can click on a button in Messenger and it will take me to a Messenger conversation. But what you can now do is you can actually ask them to comment. Kathleen: Comment on the post itself. Moby: Yes, comment on the post itself. And that opens up ... We have the ability now ... It is a little bit advanced but know that it is possible that if you comment, that'll do the same thing. That'll trigger the bot to open. You don't have to click on a button. Now, this is great and I probably didn't even mention why you'd want to do this. There's a couple of reasons. Firstly, one of the, as we can talk about a little bit later, one of the things that determines how much you pay in Facebook ads is your quality score or relevancy score, sorry. Quality score is an AdWords term, relevancy score is the Facebook one. How they determine that is a number of things like are you getting engagements? Are people liking it? But one of the biggest factors, to cut it short, one of the biggest factors is comments, as well. So if you put out an ad and you're going to garner a lot of comments, Facebook is gonna say, this isn't salesy, this is facilitating conversation and momentum. This is what we want. This is what we like. I'm gonna make your cost low advertiser. So that's one of the biggest things that's done, Kathleen. Sure the results have been good, but one of the first things that impressed me before the results even started rolling in were the costs per click because it took me back to yesteryear. I remember when we started doing Facebook ads, when I started doing Facebook ads, they were 20 cents, 15 cents, they were so low, and I saw those numbers again. I'm like, "Oh my God. How are we getting these numbers?" It's because Facebook sees the comments. We're driving the comments, obviously because we're incentivizing the comments. We're saying comment on this and you can get a coupon code. So you have to offer them something. You don't have to depending on what you're showing them, but it's nice to offer them something. That drove down our scores. The next thought that I had when I was impressed by that was, "Oh crap. Facebook is going to stop this soon." You know what I mean? They're not gonna let us get away with this for too much longer, because they weren't. If the average of cost per click is a lot higher, depending on what industry a dollar or 80 cents or two dollars, three dollars, even five dollars we've seen it in some industries now, they're not gonna let us get away with this loophole for too much longer. Yeah, I guess that's the difference in the example I said as opposed to a button which is very easy to do. The comment triggers the Messenger app to open up or the Messenger interface to open up and then you can have a bot have an automated conversation with that person. Kathleen: And is that functionality native to Facebook or are you using some kind of a third party tool to bridge the gap between the comment and opening Messenger? Moby: Yeah, so the last part, that more advanced example, we are using some more advanced third party tools. Kathleen: Can you say which one? Moby: Actually I don't know because I am not the technical guy. I'm just the talker strategy guy and then I have other people do that stuff. But I can find out with our team and see if there's anything we can share. Kathleen: Yeah, if you can share it, send it to me after we talk and I'll put it in the show notes. So there's a good reason to go visit the show notes. This is the "I don't know if the answer will be there or not right now, but I'm gonna try." Moby: Yeah, at bare minimum, at bare minimum, we'll share some screenshots in terms of what this flow looks like. It's just so new. There's no actual tools that do these out of the box. You may have to use a tool and then get a code or do stuff on top. But I don't want that to scare people or turn people off. The fact is that if you're not even running Messenger ads to send to a bot, that's what you should be worried about. Kathleen: Right, right, right. Moby: That should be your premier concern. It may not even be worth your time and investment to develop the stuff that I'm talking about. I think it will be, but I want people to prove that to themselves. Kathleen: Yeah, and by the time this airs, Facebook may have already shut this functionality down. You do never know, especially given all the drama with Facebook these days. Moby: That's right. Kathleen: So somebody comments, that triggers Messenger to open, and then they begin interacting with the bot. And you're using Larry Kim's MobileMonkey, you said? Moby: Yeah, for most cases, with the coupon, with this example that we mentioned for the comments to Messenger, no. But for 95% of the cases, we do use MobileMonkey because I don't think MobileMonkey can do what we wanna do from a comments to Messenger point of view. It may, by the time this airs that may change, as well. But we like Mobile ... If I'm honest with you, because I'm a little bit, do you have the word "stingy" in the States, which means you don't like to spend money? Kathleen: Yes we do. Yeah. Moby: Stingy, I got MobileMonkey purely because they had an Appsumo lifetime code. That's why I jumped on it in the start. We went down that sort of path and it's good, it's easy. It's very easy to build and speaking about trust, Larry Kim comes from obviously founder of WordStream. I knew whatever this guy touches he's going to invest time and money and get it right. It's a very good first start for people looking to get into bots. And mind you with mobile Messenger you don't just use it for what I'm saying for ad context. You can use it just as your bots on your Facebook page. It's not new anymore but people also take their Facebook messenger and they install it on their website as well. The benefits of that are reducing over time as Facebook is gonna start restricting what you do with it. But you can still do that sort of stuff. Kathleen: Yeah, Larry Kim is very passionate about what he's doing with MobileMonkey. He did a webinar for us last spring and we got, at that point obviously the product wasn't as far along as it is now, but I just love his passion for what he does. I would agree with you. If you're gonna place your bets on a great platform to build this on, that's a good bet 'cause he's done this kind of thing before and he's really smart. View our on-demand webinar on "10 Hacks to Master Chatbot Marketing to Stay Ahead of Your Competitors" featuring Larry Kim Moby: Absolutely. Kathleen: Alright. So somebody clicks on this, they go to Messenger, the bot appears. What kind of a bot flow ... You talked about offering a coupon. Is this a short interaction where they get the coupon and then they're done? Are you using this to then continue to nurture these folks over time? Moby: Initially, and it depends on the context as well, like B2C examples are going to be very different to B2B examples in an example of a restaurant. It is a short interaction because people just want what they want. If the hook was a coupon code, for example, then cool let's make it easy. Let's make it automated, let's give it to them. The system will generate it, they'll get a screenshot, they can do whatever they want with it. We can track that, as well. Cool. But then after that, the beauty of using Messenger or Facebook Messenger bots or whatever, is they're in your Messenger now. So they're just like another friend, the brand is just like another friend. You know how we all have friends on Messenger and then they're in your ... Once you connect with them, they're there. They're on the left hand side or on the mobile they're wherever, and you can message them anytime. That's the same thing. It's kind of like permission marketing in a way, 'cause now that they're in you can then chat blast. Yeah, you can chat blast them. You can actually send them almost little mini coms, it's like mini newsletters where you can send them. HubSpot does a lot of this over, I don't know, I find it'll be annoying because it's always the same things. It's like a gif or something, but you can send them gifs, you can send them images, you can send them video, you can send them special offers. You can gently sometimes maybe nudge them to your website, and then at the same time you have to allow them to opt out. So if you want to stop receiving this from us, type "no," for example. Yeah. One last thing I'll say before I forget. I think the beauty of this whole thing is, is a human can jump in at any time. Just like bots on a website, chat bots on websites that aren't Facebook related, a human can jump in and take over anytime. Someone's noticing a lot of interest or and you find this, even when bots are ... You won't find a perfect Facebook bot. You're just not gonna find it. We've had ones for four or five months now and even just yesterday there was a flow ... I was chatting to one of our account managers and some poor prospect who was chatting to the clients Facebook bot kept getting the same auto responder all the time. And they were just getting so frustrated. It was like six, seven things that they said and the bot just kept saying the same thing again and again. I'm like, "Oh my God, this poor person." You can jump in and the thing is you're going to have to jump in - either because the bot makes a mistake which is probably our mistake because we probably didn't think about our flow - or you notice someone's very, very interested like that person who bothered to message five, six times isn't just doing it for the fun of it. They're interested, so let a human jump in and take over, as well. So sorry, side note but I think that's important to mention for people thinking about doing it this way are hesitant about doing this sort of stuff. Kathleen: Yeah, this is something I'm really interested in because I am on the receiving end of some of these. I do get Larry Kim's Facebook messages, I get Growth Bot from HubSpot, I get a couple of different things. You definitely see a wide variety of approaches that organizations take when they Facebook Message people, and my feeling about it has been that this is like a tightrope that you have to walk. It's an incredible opportunity but you also have to really be careful because until now, until very recently Facebook Messenger was an entirely private domain. It has been open to organizational messages for awhile but so few are taking advantage of it that I think for most Facebook users, they still haven't mentally made the adjustment that that's a different kind of a space now. Kathleen: I think if you're not careful as a brand, you could easily tip the scales and really annoy somebody who's used to having Messenger only be the domain of their friends or family et cetera. So I'd love to get your thoughts on that. How do you strike that balance so that you're not annoying people? Moby: Yeah, I think you gotta be careful. It's funny, even though Larry Kim MobileMonkey killing at what they do, they get it wrong too. To give you an example, they have 'cause you can follow Larry Kim and you can also follow MobileMonkey. I think they've actually learned actually, I've probably made a mistake but I think they've learned. But I remember up until recently, I'm following both of those properties so I would get a chat blast from Larry Kim and then I'd get a chat blast from MobileMonkey three seconds later. It was so annoying. Kathleen: You're like, "Guys, I heard you the first time." Moby: Exactly, right? And when you say it out loud it's like, "Oh my God, we're so petty. How petty am I, I get annoyed?" But we do. That's how we are. I heard an analogy a couple of years ago online, and this sounds crude but it's kind of true. Online we are dumb, stupid idiots, so by that we mean we're impatient, we want things right away. Even the little petty things annoy us. I'm like, "Guys, I know it's automated but at least have a different message or at least wait a week and send it on the other platform." But I think the tightrope thing I know we can't ignore the fact that if you have a brand and if you're a bigger client, there is a lot more brand protectionism you need to think about. Smaller brands can kind of get away with it. You can almost get away with almost anything because you're not gonna have a huge backlash. Someone's not gonna put up a post that I don't know, Jim's Fishing Supplies sent two messages a week as opposed to one message a week. Kathleen: Right. Moby: Right? In terms of striking that balance, the offer that you put out, because you may need to advertise to get them on board, should dictate what type of content you need to send. Then the frequency thing is something you just need to test. I'd probably say maybe once a month is too far, but once every two days is probably too often. And I think it is just a matter of testing things as well, and also asking them. Because with Messenger you can ask them. If we've been on the receiving end, you would have noticed that with Messenger little menus will come up where it will say, "Okay, what size company are you?" For example. One to five, six to 10, 50 plus or whatever. You can ask them periodically as well, what types of content do you value from us? And of course you always have to have that opt out. Testing different content, like whatever content that seems to be working with your audience on Facebook already in your normal coms already, is probably a good bet to talk about. Then the frequency is just a trial and error thing. Kathleen: I feel like there's also something to this that relates to the type of organization you are and the reason your audience wanted to connect with you on Messenger in the first place. So like when you first said you're using this with restaurants, I used to have some restaurant clients here where I lived in Annapolis, Maryland. I think that's actually a really interesting use case because restaurants run specials. Some of the restaurants I worked with had events. One of them actually had a venue space where they would have bands or they would have a poetry reading night. I think if you have things like that and you have somebody who's local and close by and interested, that's a great use case for somebody who wants to stay up to date on what's happening in your business. Or I can imagine if you're a B2B brand and you've got somebody who's interested in your webinar series and they wanna be notified if a new one comes up. I think where I've seen it poorly used at least from a user standpoint is for what I would call lead nurturing for a single product. Where you're constantly getting reminders of, "Hey, schedule a demo. Check out our product." After a while, you're like "It's been four months and I haven't checked your product out. If you don't have anything new to say to me, stop." That's just something that has struck me as a user, but I'd be curious to hear from you. What types of businesses do you think this is right for? Moby: Yeah, so it's kind of funny because when you think back to even a couple of years ago people used to say Facebook isn't for B2B. There's so many user cases that proved that's wrong, so I know there is a context for B2B. But to be completely honest with you, Kathleen - and it's funny most of our clients are actually B2B - but we've only done this so far with our B2C clients. We've done this with restaurants, we've done this with childcare, we did this with a martial arts company. A company that is kind of like a little bit of MMA where you can sign up to these programs. They're the ones that we don't, so if I'm completely honest with you I don't know. We found it worked very well with all those consumer type brands and I think with B2B, if we look at examples that have been marketed to us with, it's like you sort of said. Why do people connect with us in the first place? There's hockey examples where ... There's bad examples where people were just sort of saying schedule a demo. That's probably also indicative of a bad content marketing strategy as well because if you're always going for the sale, particularly in the B2B world, you're not gonna get anything. I think there is a context for everyone on the B2B side. What did they actually sign up with you for? What's working? If you don't know what's working that means maybe you don't have a content strategy. Maybe you don't have lead nurturing magnets already or you're not putting out content, you know? You guys put out a lot of content, so you have a very good indication of what's resonating relative to other stuff. In your context or your industry rather, some of those things are gonna work quite well in Messenger. And then I think another guideline to keep in mind is where you can be careful of sending them away from Messenger too much. Don't always be blasting things like "Here's a link to our eBook, here's a link to our eBook, here's a link to our eBook." They're in Messenger so they're used to a conversational flow. If you wanna give them the eBook, firstly don't do it every month or every week. Spread it out with your other types of content. But if you do want to give it to them with Messenger you can have forms. So what's your name? Can I get your name? That's ... The user can't tell but that's a form fill. That's saving somewhere in a database somewhere as a name. Okay, awesome. Can I get your email address? Cool. Oh by the way, do you mind me asking now that I've got your email address, I don't care if you don't answer the next part, do you mind asking me what your budget is? For example, if you want. If you're feeling really brave. That's all saved somewhere now. So the other mistake, and I see these one of the first mistakes that brands will make with the bot, and I don't blame them because we're just all learning this stuff, is I'll say, "Can't we just send them to a landing page?" This happened to us just yesterday where a client said, "We've got these programs," so this martial arts company, we've got 10 launching across the world, "Can't we just give 10 links depending on what they give?" I'm like, "You could, but why are we doing this in the first place? We have those links. We have ads that run to those links and those landing pages anyway. They're working in the one capacity. This is a different strategy, so ask them for their name, email address, whatever. Try to kind of keep them there as much as you can." I think that's another, I guess, good little pro tip as well, if you're trying to use this stuff. Kathleen: Yeah, I feel like so much of the decisions that marketers make are driven by our inherent desire to make everything so trackable, right? And if there's a way to ... We're thinking first, "Oh well if I send them to a landing page, then I get them to convert. Then I can track the conversion rate and the this and the that." It's so clean for us but we're solving for ourselves and not necessarily for the user. Tracking Results of the Facebook Ad + Messenger Bot Campaign Kathleen: To that point of trackability, I'm curious, how you are measuring the results of these campaigns? Because it sounds like you've got a couple of them running, and I'd love to hear just all the way through like you talked about you've seen cost per click go down. Have you seen ... What other metrics are you looking at that you're using to judge success? Moby: In the Messenger context? Kathleen: Yeah, mm-hmm (affirmative). Moby: Yeah, with the restaurant example it's fairly simple because the codes obviously are aligned to a particular ... They're at least aligned to a channel. They're probably even aligned to an actual ad creative as well, if we really wanna get to that level. So that's definitely the case there. It's funny like with the martial arts company, we just launched ... They have HubSpot already but we just launched it. We just wanted to get it out there, and then it actually started doing so well we're like, "Okay there's two problems there." Now, because MobileMonkey I love these tools. They will just send you notifications, they just send you a notification. Then you rely on the client or us to go in and add it manually and say "Okay the lead source was Facebook Messenger." Which is okay but if this thing starts doing well becomes very problematic. So we ran into this problem recently. Now we're like, "Okay, cool." Now we need to integrated with Zapier or whatever it is. So we just kind of launched it. We didn't worry about the tracking at first and the attribution. Then we're figuring that out with the client. But yeah, you can if you send them to a link you can use UTM parameters. That's one thing you can do, but that kind of defies the logic of why you'd wanna do this thing in the first place. So I think there's two ways to think about it. Firstly, if we're especially in a B2B context, if we're using Messenger to give them a little bit of value, a little bit of value and maybe a little bit of value three times and then start a conversation, that becomes like a sales reps conversation. Then I guess it's up to the sales rep to see "Okay cool if this is now an actual real lead, I'm gonna flag it and mark it as a lead in my CRM and I can track it back." You're always gonna have human error. I'm not gonna lie Kathleen. That works because you always have like 15% of the time, it's like, "Guys, you gotta get your sales reps to use the CRM, use the leads." That's always gonna be persistent, that issue. And on the other side, it's how you're going to be integrating with it. So with the ads if you use ... We use a tool called AdEspresso to run our Facebook ads, which is a very, very good tool. We've been using it now for about a year and a half. With Ad Espresso, you can link up, you can install the Facebook pixel on your website and then you can link that up with your ad. And eventually if they convert, you'll be able to tell. So it is a little bit tricky now. At this point if you're gonna be using a bot, if you're gonna be using a Messenger bot, you will need to use some sort of integration piece or rely on the sales reps who have that conversation to attribute it. The other thing, too, to mention, Kathleen, is often these people will end up converting anyway. They say it takes six to eight touch points for someone to convert, so they may not actually convert with that ad with the coupon code for example. They may actually then go to your website on their second visit and convert that way. If that happens, if you've set up your Facebook pixel properly, then you'll see that in your tracking and your reporting anyway. So there are a couple of holes. I think we're all still trying to figure that out how we do that in automated fashion. But it is possible. Kathleen: What kind of ... With the approach that you're using with the bakery, or the restaurant rather, what kinds of savings and cost per click are you realizing like on a percentage basis? You mentioned you're getting down to like 20 cents or something. What fraction of the previous cost per click does that represent? Moby: I would say honestly, so I'd probably say about 10% of what we were getting before. Kathleen: Wow. Moby: It depends on what context and what country you're in, but it used to be that if you sent someone to a link, that was very expensive. And it's still expensive. Then it was like, "Okay, cool." If you give them coupon codes and offers, that was a little bit cheaper, but even that's getting expensive now. Like $1.80, $2 cost per click, you know, just to send someone to a landing page to get them to download a coupon code. It really sounds uncomfortable, you know what I mean? Kathleen: Yeah. Moby: So Facebook doesn't want you to take people off their ecosystem anyway, and the user wants things now and fast and right away. I think the little hack of trying to use comments to drive the Facebook Messenger really worked as well because Facebook is noticing ... Some of these posts have hundreds of comments on them. Hundreds of comments, so we're running the same posts again and again because there's all this perceived virality and conversation there. We don't need to, and only if we really have to or if it's a new offer or something or a new campaign we'll create a new post. But we try to actually use the older post for a little while anyway. And if you don't have tools like this or you can't do something that advanced yet, then trying to instill some sort of, even the old school stuff like "Comment in 10 words or less" or "Tag someone who might be interested" or whatever. That's still going to help, although it's getting harder and harder to use ads to tag people unless they're familiar with your brand already. Kathleen: Yeah, that's true. Now any results that you can share in terms of the business impact this has had for your customers? Moby: I mean, early days yeah. I mean, I can tell you in terms of redemption the cost per click is like 10% of what it was before. In terms of redemption, in B2C the redemption is always going to be a little bit lower but we know that roughly, and also you have to look at the time as well, the time period when you offer this to someone. But we're looking at around 30%, 25 to about 30% redemption on these codes. We have noticed the redemption is higher than it was before, as well. So if we sent someone to a landing page, I'm almost embarrassed to say we used to send them to a landing page to get a code because it sounds so dumb ... Kathleen: So 1980s. Moby: Yeah, right? But that was probably around 15% so they're a little bit higher and I think that's because they get it higher. And if the average order value of, I don't know, I guess a meal is $30/$40, that does represent a significant windfall for this client who's able to get the cost per click down by 10% so you can get 10 times more leads in. Kathleen: For less money. Moby: They're getting ... Yeah so whatever the difference between 15% and ... So 10% more redemption as well. That's significant. In terms of how many, I don't know because I don't have that value. Kathleen: I was gonna say, I can't do that math. I understand it but I can't do the math 'cause I'm a marketer. But it's definitely meaningful. That's so interesting and it sounds like it's a fairly not super complicated thing to implement if you have something like a MobileMonkey. Moby: Yes, yeah. Exactly. Exactly. Kathleen: Very, very interesting, definitely something that I would like to test out. I'm gonna be pursuing you for more information on how you're doing the comment to Messenger, so we'll see what we can find out there. Kathleen's Two Questions Kathleen: Before we have to wrap up, I have two questions I always ask all of my guests, and I would love to know your answer to each of them. The first one is company or individual, who do you think is doing inbound marketing really well right now? Moby: Company or individual who's doing inbound marketing really well, okay. What I do ... What I have noticed is companies and individuals who don't have anything to offer or sell are doing it the best. To give you a quick example, with our childcare client ... In every industry there's an aggregator or a directory or whatever and there's one in our particular industry. People can Google it, it's not a big deal. It's called Careforkids.com.au 'cause we're in Australia. They don't have anything to offer, they're an aggregator, they're a directory. They don't have childcare centers or any centers at all. Because they don't have anything to offer, all they can offer is content. Like I always ... People who are still skeptical of investing in content ... Everyone knows that they need to do it, but they're skeptical to investing to content. I always point them to these aggregators. I'm like, "Look, they're doing so well and you know they're doing well because they're trying to sell you leads. Alright? And the only thing they have to offer is the ultimate guide to childcare or an onboarding process or they've invested three months and $10000 to do a 40 page document. Which probably people don't read. You're right Mr. or Miss client. They probably don't read but look at the authority that they've actually built." So it's a boring example, Kathleen, but I think it's a good example because in every industry you'll notice these aggregators. They're doing the best job at content marketing 'cause they have nothing else to offer. But the proof is in the pudding. They're selling leads back to our clients and us brands out there. So I think they're doing a pretty good job. Sorry I don't have an actual example. Kathleen: So they're basically monetizing .... No that is a good one. Moby: Yeah, I don't wanna say HubSpot and MobileMonkey. They all do great stuff, right? They're putting stuff out in webinars and give, give, give et cetera without being friend zoned. But I think in every industry you'll find aggregators and directories are doing a great marketing job. Kathleen: No, I think that's a really interesting observation because essentially those types of businesses are monetizing their audiences, not a product. Their audience is the product. Moby: That's right. Kathleen: So to do well they have to build a big audience, and that's basically a publisher model. That's what publishers do, they monetize their audience. It's just that it's a different flavor of publisher, if you will. So I think that's really interesting that that's what you pointed to. That's something that we believe in very much at IMPACT because we've really shifted our strategy to be more like a publisher for that very reason. I think products almost follow. Kathleen: Joe Pulizzi wrote about this in Killing Marketing. He talked about how the best way to start a business is to actually grow an audience first and your audience will naturally tell you what the product is that they want. So that when you finally create the product, you already have the audience for it and you already have the demand for it. It's a no brainer to make it successful. It's totally flipping the model on its head, but it's kind of a fascinating idea. Moby: Yeah, absolutely. You're not wrong there. Kathleen: So my second question is, and this conversation is the perfect example of it. Digital marketing changes so quickly. We just talked about bots and comment to Messenger, all this really interesting stuff that's very kind of current. With everything changing so fast, how do you stay up to date? How do you educate yourself to make sure that you're on top of all these latest best practices and new emerging things that you can do? Moby: Yeah, I mean if you're in the digital marketing sector or sphere, you have no choice. I only know this not because I'm smart but because we have a client in this space. I don't just know these stats off the top of my head, but the world economic forum estimated by 2021, all of us, all of us, will need to do 101 days extra training. You can roughly equate that to 25 days training or learning rather, a year, right? So roughly all of us, doesn't matter if you're in ... Forget digital marketing. That's probably 45 days a year, right? But all of us should be investing in 25 days per year in learning. Otherwise I think 52% of our roles are going to be obsolete. They're saying you need to invest here because 52% of roles are going to require the skills. Forget about what the skills are. That's a conversation for another topic. But the point is we need to do this and the way to do it is to do something ... There's two things. Conducive to the way you learn. So if you're a social learner then go to events and say, "You know what? I can't do programmatic learning, sorry programmed learning. I can't do courses. I'm a social learner. I'm gonna try to do one every three months and learn by conversations." Maybe audio books are good for you. Maybe videos are good for you, whatever, right? And then do it in a consistent fashion. Now that's the answer for people if you just wanna be okay. But to answer your question directly and sorry, Kathleen I'm going ... Kathleen: No, no, no, this is so true. Moby: I love to blab. But if you truly wanna be the best, and this isn't for everyone. This actually isn't for everyone. Not everyone has the desire first or the gumption to do this, is I truly believe you have to be a content creator in digital marketing. And I think you know this as good as I do, Kathleen. I've got a podcast, as well. Inbound Buzz, we've been running for two and a half years or so. I noticed at one point there was no more degrees I could do in my field and the podcast is my degree now. It is my "university" now. That is my ... Because everyone sees an article that they like or a something that they like on the web and they save it or they email it to themselves and they never read it. But when you have a podcast you save that at the end of the week and then you create your own commentary around it, for example. Whether it's a podcast or you're more of a writer or whatever, but I think truly, truly to be ... If you want to be actually world class and in the top two to five percent of your field in terms of authority and knowledge, forget authority. Knowledge. You have to be a content creator. "If you want to be actually world class and in the top two to five percent of your field in terms of authority and knowledge, you have to be a content creator" ~ Moby Siddique Click to Tweet this quote Moby: For me, I took a couple of months off because some health reasons but I'm gonna get back into the swing of it in 2019. But for me, that is it. And honestly, Kathleen, now that I haven't done it for a couple of months after doing it consistently for two and a half years, I feel it. I feel dumber. You know what I mean? Kathleen: It's like when you stop exercising and you're like, "Oh my gosh. I'm out of breath." Yeah. Moby: That's right. I just feel it. I just don't feel as sharp, you know what I mean? But when I'm doing it and I'm in flow, there's not a conversation I can have where I feel like I can't contribute if it's in the world of digital marketing. Any topic, you know? But yeah, that's the way to do it in my opinion. Kathleen: Absolutely could not agree more. Anyone who listens to this podcast with any degree of regularity knows that I always say I would do it even if nobody listened, which I hope that's not the case that nobody listens. I don't think it is. But I would because I learn so much and I selfishly seek out guests that I think I have something to learn from. In fact one of my recent guests, Val Geisler who's amazing, she's this awesome email onboarding expert. She joked on the interview, she was like, "Is this a free consultation in disguise?" And I was like, "Why yes it is." Moby: That's right, absolutely. Kathleen: You know, it sort of is. It's great, and these are all people that I would otherwise probably have no excuse to talk to unless I stalked them or something. So I really do agree with what you said. That's two thumbs up for podcasting. Moby: There you go. Kathleen: Great, well I feel like I could talk to you all day, but I know it's getting late my time, it's early in the day your time. You have a whole day ahead of you. Moby: Yeah. We are in the future. We're in the future. Kathleen: Yeah, as we're recording this it's only like two days before I take off for Christmas break. So I'm feeling more stressed by the day, that I have so many presents left to buy for my family. I appreciate you taking the time at this time of year to stop and spend some time and talk with me about this. So, so interesting. Moby: It's been fun, Kathleen. And yeah, I think we'll have you on, as well. How to Contact Moby Siddique Kathleen: Fun. I would love that. Well I appreciate it. If somebody wants to learn more about what you're doing or even get in touch with you and ask questions about what you just talked about, what's the best way for them to find you online? Moby: Probably LinkedIn. All the other channels, a lot of them are automated. Half the time it's not even me putting out content. Probably the best place is LinkedIn. I'm very ... I interact there a lot and yeah, most of my stuff I do on LinkedIn. Kathleen: Great. And I'll put a link to your LinkedIn in the show notes for anyone who's curious about that. You Know What To Do Next... Kathleen: If you're listening and you found this conversation to be valuable or if you learned something new, please leave a review for the podcast in Apple Podcasts or the platform of your choice. If you know somebody else, as always, doing kick ass inbound marketing work, tweet me at Work Mommy Work because they could be the next person I interview. Thanks so much, Moby. Moby: Thank you, Kathleen, love what you're doing. Cheers. Kathleen: Thanks. So much fun.

Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which recently sold for $130 million. in this expert session, Larry shares his top 5 strategies for implementing chatbots in a company's business and marketing operations to grow its audience and generate sales. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/chatbot-strategy-for-marketers/  Larry's Company, Mobile Monkey: https://mobilemonkey.com/  UPDATE: The discount code that Larry mentions in the video no longer works due to Mobile Monkey changing their checkout process, but the discount can be secured by registering for the Global Marketing Summit Series at this link: https://mobilemonkey.com/summits/  

ChatBots have been the next big thing for awhile now. We explore different ways companies are starting to use ChatBots to enhance the customer experience. Red Beard recently setup a Facebook ChatBot using Mobile Monkey's free tool, to help quickly answer frequently asked questions for a Facebook Page. Similar to email marketing, you can also use ChatBots to build a list and engage with your customers on Facebook, your website, and other social media platforms. Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week! The GS On Marketing Podcast is brought to you by the digital marketing team at Geneva Services, a division of Geneva Supply, Inc. Geneva Supply is your one-stop shop for e-commerce fulfillment services including Third Party Logistics (3PL), Kitting, Pick and Pack, Product Photography, Amazon Marketing, and Digital Marketing Strategy. Let's talk about growing your business online. https://genevasupply.com/ Subscribe to the GS On Marketing Podcast and let people think you are the smartest person in the room. https://genevasupply.com/gsonmarketing

On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was! Here's what we discussed... 2:00 What were the top digital marketing stories in 2018? 2:30 Story 1 – Google's Mobile First Index roll-out 8:40 Story 2 - The Cambridge Analytica story and resultant changes to Facebook's News Feed 17:30 Story 3 - Microsoft launches a new audience network, ‘Audience Ads’ 31:09 Story 4 - The "Zero results" SERP 41:30 General discussion about what story is the top story of the year 48:00 Is the Cambridge Analytica story or is the new audience network story having the biggest impact? 49:00 What common subject brings all the stories together? 50:00 What is the biggest impact that mobile-first indexing is having on marketers? 50:30 What kind of actionable takeaway can marketers apply from the zero-listing search result? 51:10 What can marketers learn from the Cambridge Analytics story? 51:45 What’s one lesson that marketers can learn from Purna’s “new audience network” story About this episode's guests Larry Kim, the CEO of MobileMonkey, Inc. – a Facebook Messenger Marketing Platform for marketers at companies of all sizes, helping users create powerful chatbots without coding. Aleyda Solis, an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal), speaker (with more than 100 conferences in 20 countries in English and Spanish). Purna Virji, named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world. Barry Schwartz, Editor of Search Engine Roundtable, News Editor at Search Engine Land and Speaker at Search Engine Strategies & WebmasterWorld Pub Conferences.

This is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details! The whole livestream event will be available for you to watch online for free – you can get the full details via the Facebook Messenger app. To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience! So what exactly is “Digital Marketing in 2019”? You may remember me having over 100 digital marketers on a livestream a couple of years ago. This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO. There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December. 120 of the world’s leading digital marketers are taking part – including  - to read some of the list… Larry Kim, Aleyda Solis, Joel Comm, Purna Virji, Marcus Sheridan, Amy Landino, Andrew and Pete, Andrea Vahl, Mike King and Rebekah Radice - all sharing sharing their number 1, actionable digital marketing tip for 2019. However, to be honest with you I feel bad about just mentioning a few names! There are so many knowledgeable digital marketers that are going to take part, you do not want to miss a minute of it! Check out the intro video and get the details via Facebook Messenger over at DigitalMarketingRadio.com. I really hope that you can watch at least one of livestreams - it’s going to be phenomenal!

On episode #049 of the Digital Pratik Show, I discuss why I personally chose Mobile Monkey over Manychat even though I was using Manychat since past 2 months and that too PRO version which is cheaper than MobileMonkey PRO.But now I am paying more and using Mobile Monkey PRO version.Why? Listen to this episode :)► Subscribe to my FB Messenger Bot for exclusive vip content & updates: digitalpratik.com/vip ► Learn & apply #digitalmarketingforfree here: digitalpratikuniversity.com which is a series of YouTube video playlists for marketing which works in the now.► Check out my Alexa skill: www.amazon.com/Digital-Pratik-Marketing-Podcast/dp/B079HVN23B/ ► Subscribe to my YouTube channel here: digitalpratik.com/youtube ► So who is Digital Pratik?He is a 29 years old dude who is a 3 times proud dropout by choice from final year of engineering and a very proud InstagramTVer, YouTuber, Snapchatter and someone who is a hard core practitioner of social media platforms. He preaches & teaches his tagline to everyone which is Learn, Apply & Share which he calls the LAS Formula.Daily he learns something new in his life, daily he applies that something new which he has learnt in his life and daily he shares that something new, which he has learnt and applied in his life, with other people.Started his journey with only Rs. 300 on his name in the bank account, he started with call center jobs in 2010 and started learning digital marketing as a side hustleStarted his first ever YouTube channel in 2014 and has an experience of over 700+ YouTube videos, 1500+ Instagram Posts, 6000+ Snaps on Snapchats and much more around creative content, with a PURE focus of BRINGING VALUE TO HIS AUDIENCE!Ex. Sr. Digital Marketing Trainer of DSIM and Ex. Product Manager of Digiperform.I consider myself the luckiest person on Earth. And actually I'm Because,,,, I didn't win any lottery, I don't drive a fancy car, and I'm not at all super famous.But what I do have is a beautiful picture (in my mind) of my coming soon wife, a beautiful picture (in my mind) of my cute little amazing children, a loving family, super duper se bhi uper waale kamineyyy (very naughty & funny) yet awesome friends, and a line of work that allows me to spend most of my time with them.► WOULD LOVE TO CONNECT WITH YOU ON SOCIAL MEDIA:Instagram: @DigitalPratik (https://www.instagram.com/digitalpratik)Facebook: @DigitalPratik (https://www.facebook.com/digitalpratik/)Twitter: @DigitalPratik (https://www.twitter.com/digitalpratik/)Linkedin: www.linkedin.com/in/digitalpratik Snapchat: www.snapchat.com/add/digitalpratik YouTube: digitalpratik.com/youtube Website: digitalpratik.com ► TOOLS I USE FOR MY VIDEOS & AUDIOS:MacBook Pro: amzn.to/2vzYN88 iPhone 7 plus: amzn.to/2hX085z Rode Collar Mic: amzn.to/2NazzIz Gorilla Tripod: amzn.to/2C6n10o Unifree YT 1288 2 In 1 Adjustable Selfie Stick Monopod AND YT 228 Mini Tripod for Smartphones & DSLR Cameras with Bluetooth Remote Shutter (Best Rated Product): amzn.to/2vVWYF2 ► Subscribe to my FB Messenger Bot for exclusive vip content & updates: digitalpratik.com/vip--- Send in a voice message: https://anchor.fm/digitalpratik/message

On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey. On the show you'll learn: How WordStream was acquiredWhy Larry started Mobile MonkeyThe importance of messenger marketing Why chat is more engaging than emailHow you can use chatbots to automate your messenger marketingWhen you should be handing over to humansPlus, as usual, Larry provides his top tip/key takeaway for the audience. If you'd like to connect with Larry, you can find him on Twitter here and on LinkedIn here. You can also connect with him on Facebook Messenger here.   See acast.com/privacy for privacy and opt-out information.

Interested in influencer marketing? This is a great tip to get just about any influencer to accept your outreach pitch. Be sure to check out the show notes page where I explain how and why an initial outreach pitch to Brian Dean failed. And how I took that experience and figured out a way to create an outreach approach that worked (with an almost immediate response) from Larry Kim, founder of WordStream and Facebook Messenger marketing company Mobile Monkey. Also, listen to Larry explain why he said yes to me when on a typical day he gets 10-20 pitches. Also listen to how he got LinkedIn CEO Reid Hoffman to reply to his cold outreach email.

The Brand Newsroom team takes a close look at 7 marketing trends for 2018.   The list comes from Larry Kim, of Mobile Monkey. There are some interesting suggestions among the seven and James, Sarah and Nic debate the importance of each one, offering up some practical advice to make them work for marketing budgets of any size.   On My Desk Nic recommended taking a look at Aaron Kanters, the Digital Broker Sarah suggested an article called Detroit was crumbling, now it’s reviving James recommended listening to the Business Daily podcast called Creativity in the Digital Age.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

Larry Kim is the founder of WordStream, which is a suite of online marketing and advertising tools that helps businesses manage search engine marketing campaigns. More recently, Larry is the CEO of MobileMonkey. Mobile Monkey is the worlds best Facebook messenger marketing platform for marketers and companies of all sizes. It's free and easy, it's an online service that enables you to create powerful chat-bots without coding. Larry Kim is one of the best and brightest minds in digital marketing. He's the Google whisperer, the Albert Einstein of AdWords and the Pied Piper of unicorns.

In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: The Simplest Way to Bring People Back to Your Website [00:55] You either collect emails or get them to opt into push notifications. Then you have to continually urge them back to your site. [01:10] You can also get people to follow your social profiles, but they don't convert. [02:00] Subscribers is a great email service, but you can also use ManyChat to push people back to your site. [02:40] Try retargeting, as well. Google Retargeting and you will probably come across Neil. [03:07] It is just putting a pixel on your site that alerts ad networks and lets them track visitors. This will then allow ad networks to spot your visitors and post relevant ads in their browser that will send them back to your site. [03:20] However, retargeting is expensive. [03:27] Neil agrees that email is a great technique and likes Mobile Monkey. [03:45] It's harder to get traffic from Facebook ads now, so you should leverage sure things like email and chatbot marketing. [03:53] That's it for today! [03:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Simplest Way to Bring People Back to Your Website [00:55] You either collect emails or get them to opt into push notifications. Then you have to continually urge them back to your site. [01:10] You can also get people to follow your social profiles, but they don’t convert. [02:00] Subscribers is a great email service, but you can also use ManyChat to push people back to your site. [02:40] Try retargeting, as well. Google Retargeting and you will probably come across Neil. [03:07] It is just putting a pixel on your site that alerts ad networks and lets them track visitors. This will then allow ad networks to spot your visitors and post relevant ads in their browser that will send them back to your site. [03:20] However, retargeting is expensive. [03:27] Neil agrees that email is a great technique and likes Mobile Monkey. [03:45] It’s harder to get traffic from Facebook ads now, so you should leverage sure things like email and chatbot marketing. [03:53] That’s it for today! [03:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Larry is the founder and CTO of Wordstream and Mobile Monkey which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way. What You’ll Learn How Larry came up with the idea to start Wordstream How to run a brand new PPC […] The post 159: Larry Kim On How To Run Profitable Google Adwords Campaigns appeared first on MyWifeQuitHerJob.com.