Podcasts about smx west

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17   [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google's ethics and AI. [17:32] - Initial thoughts on Google's Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What's the motivation for companies? [58:26] - What's on the horizon?   Resources mentioned: Google I/O: https://io.google/2023/   230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt's house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.  Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this episode is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out.   I filter the information according to what I find interesting professionally and personally and what I think the audience would be interested in. I'm especially interested in things that are novel or under-covered but are essential for people to know. That's one of the reasons why I started covering more of the WordPress stuff as well as Wix. –Roger Montti, 3:14 Covering John Mueller, it's always interesting to decipher what he's trying to say, what he wants to say…he addresses people with the understanding that they have a high level of knowledge of SEO, and that's only sometimes the case for people who can benefit from the information he has to share. So I like to take the data he's sharing, which is usually communicated at a high level, and distill it into smaller parts and try to break it down into a language everyone can understand. –Matt Southern, 18:01 I see breaking news as two things. The first one is the fact: “This happened.” The second part is “What does that mean and how does that impact people?”...So you must balance the speed and being out there with the news and saying, “this happened.” But then we can also revert to what happened, do an article about what it means, and bring in other people who might have interesting insights into it. –Roger Montti, 7:38   [00:00] - Meet Matt & Roger. [01:26] - Understanding information overload. [05:34] - Keeping content timely and relevant amidst rapid news flow. [09:18] - How to strike a balance between reader engagement & SEO rankings. [15:24] - Best practices for tackling inaccurate information. [17:31] - Tips and insights for covering statements from authority figures. [19:56] - Providing the right historical context: A key to effective writing. [23:41] - Should you always credit who covered a topic first? [27:15] - How to avoid falling down a rabbit hole when researching a topic. [33:52] - How to craft compelling personas for better writing. [40:57] - Nerdy conversations: How nerdy is too nerdy? [44:55] - How to keep repetitive topics interesting when writing. [49:35] - The experts' views on the legal drama surrounding generative AI and innovation. [56:24] - How writers are using generative AI: Matt & Roger's perspectives. [58:10] - What our experts are writing about right now.   There are three main factors I focus on when choosing a topic. First is audience interests. Then, industry relevance. And then, I find out where there are some content gaps. To prioritize that information, I considered the overall impact on the readers and the timeliness of how it aligns with our editorial goals. So putting all that together and understanding everyone's needs, what we want to communicate and what the readers want to get out of it and keeping myself informed along the way. –Matt Southern, 6:04 Roger and I have a similar philosophy. We both like short, concise non-click baiting titles. That philosophy satisfies both sides of what we're trying to balance: ranking and audience. With ranking, you want to mention the most important keyword as close to the beginning of the title as possible. If you do that, you're also accomplishing the goal of grabbing the audience's attention. –Matt Southern, 11:59 When I write anything, I focus on the benefit to the reader and what information is beneficial. Sometimes you have to ask how that impacts me. Put yourself in their seat…What do I do as a Content writer or as an SEO? How does that impact them? …When you write about something complicated, you have to slow it out and explain the jargon so that people can follow along can understand why it's important. –Roger Montti, 28:38   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster   Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

My guest on this week's episode of Suds & Search is Garrett Mehrguth, CEO of Directive. Garrett is an in-demand conference speaker. A few places you may have heard him present include State of Search, Digital Summit, Share16, and SMX West. Garrett is an excellent podcaster and frequent podcast guest. After this episode, check out Garrett's impressive podcast SaaS Marketing Makeover. This was an episode that I thought would go one way and ended up going in a totally different direction. I was struck by Garrett's perspective on entrepreneurship and the business side of agency life. Garrett seemed to have an almost endless amount of tips about how to pay employees, how to develop internal culture, and how to grow and scale an agency. These are the same tips and strategies he's used to build Directive to well over 100 employees. Grab something cold to drink and join me for a conversation with Garrett Mehrguth. We'll talk about SEO for SaaS companies, he'll tell me how he's used LinkedIn and gift cards to drive ridiculous sales numbers, and I'll spend a little time talking about the $70,000 minimum wage at his company. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Mordy Oberstein, Liaison to the Search Community at Wix https://wix.com/ @mordyoberstein My guest on this episode of Suds & Search is Mordy Oberstein. Mordy is a talented SEO speaker, podcaster, blogger, and social media influencer. He's presented at SMX West, SMX Advanced, Ungagged, DMIExpo, and many other places. Mordy is also one of the most popular SEO podcasters. He's launching a new show called Behind SEOs. He's already lined up some impressive guests. In a former life, Mordy was a school teacher and it shows in his approach as an SEO educator. This comes through most in his blog content. I would encourage you to check out his columns at Search Engine Land. Mordy hosts the popular #SEOchat which happens every Thursday at 1:00 pm. To join in, simply check out the hash tag #SEOchat to participate. Until very recently he was the CMO at Rank Ranger, the popular SEO tool suite. He recently started a job at Wix as their Liaison to the SEO community. In a rare scoop for Suds & Search, we caught up with Mordy a couple of weeks into his new job to discuss how things are going. Grab a beer and tune in to learn from one of the really good guys in the industry. We'll talk about featured snippets, algorithm updates, NFL fandom and the beer scene in Israel. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Niki Mosier, Head of SEO, Two Octobers https://twooctobers.com/ @nikers85 My guest today is Niki Mosier, Head of SEO at Two Octobers. She's a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she'll be speaking at Brighton later this year. A few years ago, Local SEO legend Mike Blumenthal coined the phrase, "Google as your new home page." The idea is that Google is showing so much information in knowledge panels and other special features that searchers no longer need to go to your website to find out everything. In fact, Google probably has some better information than a small business website. Niki is an expert at helping businesses optimize their GMB listing to take advantage of these features from Google. I met her earlier this year at SMX before everything got shut down. I heard her give an excellent Local SEO presentation about how to optimize GMB q & a and how to write a perfect business description. Niki is a graduate of Shine Speaker Bootcamp and we spend a little bit of time talking about her experience as an up-and-coming speaker. Niki and I drank some local craft beers while geeking out on local seo, offering tips for local link building and local content optimization, and I ask her about the future of her favorite team, the Green Bay Packers. Listen to Suds & Search Podcasts: Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother!  Give it a watch and listen!

My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community. He's among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference has taken place. I first heard him present way back in 2011 at SMX West (as a keynoter) and I've remained a fan ever since. At that time, Duane was the Head of the Bing Webmaster Program. So many celebrity digital marketers are described as visionaries but Duane is the genuine article. He's not a guy you talk to about SEO 101. If you want to hear someone discuss title tags or basic link building tactics, this isn't going to be an episode for you. If you want to know where search is going. If you're interested in what the top 1% of marketers are doing differently, you'll want to hear what Duane has to say. He's been remarkably prescient about everything related to the future of search. He joined me on Suds & Search to talk about two of his favorite topics – answers and intent.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Joe Martinez of Clix Marketing http://www.clixmarketing.com/joe.html @MilwaukeePPC SearchLab Digital https://searchlabdigital.com My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads. Joe has been on PPC Hero's list of the top 25 most influencial PPC experts for the past three years. He has a deep understanding of paid media but he's really become a go-to resource for everything related to YouTube and Quora Ads. He co-hosts his own video series Paid Media Pros which covers topics related to YouTube Advertising, paid placements, paid social, and Quora ads. He's a rockstar presenter. In addition to SMX, Joe has brought his high-energy style to Heroconf, Pubcon, Confluence Conference and many more. He is also a contributor at Search Engine Land, Wordstream, SEMrush, PPC Hero. Joe is a perfect guest for Suds & Search. Not only is he an industry expert, he's a big fan of craft beer, especially from breweries in his hometown of Milwaukee. Joe joined me on Suds and Search to talk all about YouTube ads, Quora ads, the Midwest beer scene and his Star Wars fandom. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover: What the customer journey is How to define your customers’ journey Why traditional views of the customer journey are ill-conceived Why marketers so frequently misunderstand who their actual customers are What “high funnel tunnel vision” means and why you should avoid it Creating a multi-tiered approach And much more! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com  

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode including: Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences Vertical Video - it works and why you should try it Instagram Stories and IGTV The Differences between YouTube and Facebook in watch time and engagement All these topics and more, this week, on the EDGE!

A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you.Russian search engine Yandex has introduced a smart speaker, marking the company’s first foray into the world of hardware. The company’s smart speaker, called Yandex Station, is designed to compete with the likes of Amazon Alexa, Google Home, and Apple HomePod. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. Android Police reports Google is testing a new Google Maps interface for Android showing category search suggestions based on where you are looking at the map. Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here’s a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by clicking on a point in the performance chart.

A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you.Russian search engine Yandex has introduced a smart speaker, marking the company's first foray into the world of hardware. The company's smart speaker, called Yandex Station, is designed to compete with the likes of Amazon Alexa, Google Home, and Apple HomePod. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. Android Police reports Google is testing a new Google Maps interface for Android showing category search suggestions based on where you are looking at the map. Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here's a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by clicking on a point in the performance chart.

In Part 2 of our conversation with Michelle Robbins of Third Door Media, we get a behind-the-scenes look at how her team plans for industry conferences such as SMX West and MarTech Today. Learn how Third Door Media approaches presenting interesting and cutting-edge thought leadership on marketing through conferences. Michelle, an experienced speaker and moderator, shares insights into what makes a great talk for listeners interested in being a speaker at an industry conference. Learn more on how to speak at an SMX event: https://marketinglandevents.com/smx/speaking/ Learn more about how to speak at a MarTech event: https://martechconf.com/submit-speaking-pitch/

Episode 39 of The Redirect Podcast: Google makes moves to monetize off of voice search with the release of Actions for Voice Shopping ads. While this does not impact organic search (currently) it most certainly can be a look into the future of “eyes free” shopping via Google and what big retailers could be planning. Plus, fresh off of SMX West, there is a lot of talk around optimizing for voice search in 2018; but do you really need to be approaching your SEO strategies differently? Wrapping up this episode with great action steps on combating negative reviews and Google's steps toward auto flagging certain types of negative reviews. This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-39/

Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing of zero-result search pages (now stopped), and Google’s confirmation of a recent core update and what it means.

Today's show follows news of SEO 101's Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google's testing of zero-result search pages (now stopped), and Google's confirmation of a recent core update and what it means.

Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing of zero-result search pages (now stopped), and Google’s confirmation of a recent core update and what it means.

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE! Sponsors SMX We are two months away from SMX West - the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails. Some of this year's topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more! Also, SMX officers 6 pre-conference workshops to choose from for additional training and you'll have plenty of opportunities for networking. Buy your All-Access ticket before February 3rd to save $300 - plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code "EDGE" Get your tickets now for SMX West 2018 in San Jose - March 13-15 - Rates go up after February 3! To buy your tickets, please visit - don't forget to use "EDGE" at checkout to save an additional 10%. -- CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to and there you can download the first chapter of the book and you'll be entered to win!

Today on Webcology we talk about everything need to know up and coming in internet toys. Plus we touch a very cool way a band used facebook live delay. Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. With this test, Google is not only looking to see how much it impacts the searchers and current rankings but they are also building new classifiers for debugging purposes. Have a session idea for SMX West? They would love to hear from you, especially if your idea is about e-commerce marketing. SMX wants your input to help them plan the upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, if you have a great idea for a session that you think should be on the agenda. This is almost too amazing! Using the delayed audio and video from a Facebook Live, the band managed to create a loop version of their song "Bear Claws." It's a little easier to understand if you actually see it in action, but essentially, the band performs for a Facebook Live feed that's then projected behind them. They manage to sync up and perform with the same delayed feed a few seconds later, and as the song progresses, it gets more and more interesting. 

Today on Webcology we talk about everything need to know up and coming in internet toys. Plus we touch a very cool way a band used facebook live delay. Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. With this test, Google is not only looking to see how much it impacts the searchers and current rankings but they are also building new classifiers for debugging purposes. Have a session idea for SMX West? They would love to hear from you, especially if your idea is about e-commerce marketing. SMX wants your input to help them plan the upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, if you have a great idea for a session that you think should be on the agenda. This is almost too amazing! Using the delayed audio and video from a Facebook Live, the band managed to create a loop version of their song "Bear Claws." It's a little easier to understand if you actually see it in action, but essentially, the band performs for a Facebook Live feed that's then projected behind them. They manage to sync up and perform with the same delayed feed a few seconds later, and as the song progresses, it gets more and more interesting. 

Garrett Mehrguth, our Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince, and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others.We want Garrett to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!Post By Garrett Mehrguth on Word Streamhttp://www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas

Garrett Mehrguth, our Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince, and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others. We want Garrett to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news! Post By Garrett Mehrguth on Word Stream http://www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf. Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!

Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'  

Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'  

Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors. How Google Chooses “People Also Search For” in Knowledge Panels  Understanding the Quick Answers Box Questions to Assess SEO Candidates' Knowledge 

Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors. How Google Chooses “People Also Search For” in Knowledge Panels  Understanding the Quick Answers Box Questions to Assess SEO Candidates' Knowledge 

SMX West San Jose 2017 Preview with Ginny Marvin.Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

SMX West San Jose 2017 Preview with Ginny Marvin.Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports.Conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.During yesterdays keynote as SMX West, Behshad Behzadi, Director of Search from Google in Zurich revealed that Google is currently working on conversational shopping, an extension of regular voice search but specifically for shopping.They wrap up the last third of the show with more answers from great questions provided by SEO 101 Podcast listeners. Questions includeadvice about reposting someone else's content on my site,working on off-page seo optimization

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports.Conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.During yesterdays keynote as SMX West, Behshad Behzadi, Director of Search from Google in Zurich revealed that Google is currently working on conversational shopping, an extension of regular voice search but specifically for shopping.They wrap up the last third of the show with more answers from great questions provided by SEO 101 Podcast listeners. Questions includeadvice about reposting someone else's content on my site,working on off-page seo optimization

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports.Conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.During yesterdays keynote as SMX West, Behshad Behzadi, Director of Search from Google in Zurich revealed that Google is currently working on conversational shopping, an extension of regular voice search but specifically for shopping.They wrap up the last third of the show with more answers from great questions provided by SEO 101 Podcast listeners. Questions includeadvice about reposting someone else's content on my site,working on off-page seo optimization

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way […]

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way […]

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way […]

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes.

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes.

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes.

Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John discuss highlights from SMX West 2013 and answer a listener question on How To Optimize your Website With GZIP Compression.

Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon.

Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John discuss highlights from SMX West 2013 and answer a listener question on How To Optimize your Website With GZIP Compression.

Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon.

Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John discuss highlights from SMX West 2013 and answer a listener question on How To Optimize your Website With GZIP Compression.

Jim and Dave uncover new Information From Google coming out of SMX West 2011, plus Christian Wilson introduces us to asocialsearch, which lays a directory of companies which include Facebook, Twitter, Linkedin, Youtube, Meetup, Blogs and 4square pages.

Jim and Dave uncover new Information From Google coming out of SMX West 2011, plus Christian Wilson introduces us to asocialsearch, which lays a directory of companies which include Facebook, Twitter, Linkedin, Youtube, Meetup, Blogs and 4square pages.

Ross continues his discussion with John about domains requiring planning, URL parameter handling, Google Tasks, Page Feed, and other information he learned while attending SMX West 2010.

Ross continues his discussion with John about domains requiring planning, URL parameter handling, Google Tasks, Page Feed, and other information he learned while attending SMX West 2010.

Ross continues his discussion with John about domains requiring planning, URL parameter handling, Google Tasks, Page Feed, and other information he learned while attending SMX West 2010.

Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages, plus how Bing will feed Yahoo with content and an organic spin to their algorithm.

Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages, plus how Bing will feed Yahoo with content and an organic spin to their algorithm.

Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages, plus how Bing will feed Yahoo with content and an organic spin to their algorithm.

Jim and Dave reflect on the Canadian winners from the 2010 Winter Olympics, plus they recap SMX West 2010, including the keynote conversation between Microsoft CEO Steve Ballmer and Danny Sullivan.

Jim and Dave reflect on the Canadian winners from the 2010 Winter Olympics, plus they recap SMX West 2010, including the keynote conversation between Microsoft CEO Steve Ballmer and Danny Sullivan.

SEGuru breaks down the SMX West 2010 Keynote conversation featuring Microsoft CEO Steve Ballmer, where he spoke about issues including: Microsoft Bing is being planned to be made default engine on iPhone, the Yahoo deal, Google issues in China and more.

SEGuru breaks down the SMX West 2010 Keynote conversation featuring Microsoft CEO Steve Ballmer, where he spoke about issues including: Microsoft Bing is being planned to be made default engine on iPhone, the Yahoo deal, Google issues in China and more.

SEGuru reports on the announcement that Steve Ballmer, CEO of Microsoft will deliver the keynote at SMX West 2010 in Santa Clara. He also previews Adtech New York 2009.

SEGuru reports on the announcement that Steve Ballmer, CEO of Microsoft will deliver the keynote at SMX West 2010 in Santa Clara. He also previews Adtech New York 2009.

Daron talks about a bad experience between him and the Broward County Sheriffs patrolling the Fort Lauderdale Airport.As the story goes, the WebmasterRadio.FM crew was returning to South Florida from SMX West in Santa Clara California. The three of us on the trip had just flown from the Pacific coast to the Atlantic coast, spending an entire day in transit. As we were exiting the airport and moving towards the two cars there to pick us up, a member of the Broward County Sheriff began harassing one of our drivers.This episode of That’s a Wrap is dedicated to the airport officers of the Broward County Sheriff’s office. Enjoy.

Google, Yahoo, and Microsoft introduced Canonical Link Tags as a joint effort to help reduce duplicate content at SMX West.

Google, Yahoo, and Microsoft introduced Canonical Link Tags as a joint effort to help reduce duplicate content at SMX West.

Google, Yahoo, and Microsoft introduced Canonical Link Tags as a joint effort to help reduce duplicate content at SMX West.

In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:

In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:

Vanessa answers questions on Bounce Rates and Stumble Upon, plus she gives a SMX West 09 Panel Preview

Mikkel and Dave return from trips to SES in London and SMX West in California and they comment on the amount of foot traffic in London and highlight their thoughts on the Generation Google session at SMX West.

SEOMoz campaign coordinator Scott Willoughby fills us in on their Popular Tools launch announcement made at SMX West, plus Jeff Quipp from SearchEnginePeople discuss his blog post on establishing authority

SEOMoz campaign coordinator Scott Willoughby fills us in on their Popular Tools launch announcement made at SMX West, plus Jeff Quipp from SearchEnginePeople discuss his blog post on establishing authority