Bridal Business Bootcamp Podcast

Today, is a very special and different podcast/conversation with my dear friend, Lauren Hammersley. Years ago, her daughter was diagnosed with a very rare form of cancer and battled it through her childhood to the age of 7 when she passed away. Lauren was featured on an MSNBC documentary, "In the Dark of the Valley '', which focuses on a mother on a mission to find out why rare forms of cancer are being linked to nuclear poisoning of Santa Susana Field Lab. During this holiday season, I hope this sparks something inside of you to give; whether it's time, effort, donations, support, or simply sharing this podcast to spread awareness.

Today, I talk with Kristy about how crisis can make you a better creative. She is the owner of Monumental Designs and KristyRice.com (which is a lifestyle brand). We talk about her journey, but also reminds me how what we've gone through this past year has been for the better because of what is to come. This conversation will energize and motivate your heart!

Today on the podcast, I speak with Angel Sheree, of Angel Sheree Photography. She has over 20 years of experience, a serious veteran in the wedding industry. Today she gives her insight, tips, and really her heart into how she's made her social media successful AND the stories she speaks to her future, current, and past clients on social media. She dives deep with her stories and I hope that inspires you to tell a story as well.

Have you ever thought you made so much money, and then when you put the numbers together, the time and effort you put in didn't correlate with how much you charge? Today on the podcast, I talk to Lisa Anhaiser, a veteran in the wedding industry who saw a need for defining true success by analyzing the numbers! One of the most important parts of running your business, to really understand the numbers; everything from marketing to your finances.

Today, I chat with Lynne Reznick of Lynee Reznick Photography and she's an educator turned photographer + now she's doing education towards content creation. She talks about her FOUR buckets of content creation, which is important because the #1 question I get asked is how to keep inspiration for your social media. On the podcast, Lynne gives great advice on what you should be posting + how to categorize what you're posting. Also check out her course on client experience!

Today I talk with Heather Hoesch of LVL Weddings and The Planner Life Academy about educating couples on wedding costs. We chat about how to educate your client, why you should educate them on particular costs, and even what other vendors are charging. Being open and honest with your costs will help your dream clients find you MORE often!

Today on the Bridal Business Bootcamp Podcast, I talk with Christie Osborne of Mountainside Media. She helps wedding vendors develop sane and scalable marketing strategies to help them grow their businesses. She analyzes companies & gives great advice to help companies stop wasting their time & money on their marketing & advertising that isn't working!

Today on the BBB podcast, I have the opportunity to speak to Devyn Rush of MJ Entertainment. Devyn shares her perspective as the entertainment aspect of a wedding & why it's so important to foster vendor relationships, but ALSO ensure you are stepping up to the plate & doing your part to run a successful & smooth event.

Today on the podcast, I have the incredible honor of interviewing Eddie Zaratsian, the visionary behind Eddie Zaratsian Lifestyle and Design. He is a genuine influencer and celebrity designer, but he also finds passion in sharing his knowledge. Seeking event inspiration when you are uninspired is our topic and he shares his insight on how he stays inspired and motivated with every event he produces!

Today on the podcast, I chat with Meghan Ely of OFD Consulting. She's actually the owner and combines her love of events & wedding PR together to create an amazing PR consulting firm. We talk about strategies when it comes to real wedding submissions for 2020. She gives amazing advice for those who want to get their real weddings seen and noticed in lots of different aspects of the market.

Say hello to Jennifer Taylor! She's the owner of Taylor Event Group, a leading event planning company. She is also the principal of Jen Taylor Consulting, a firm that helps implement and streamline workflows & systems. In this podcast, we dive into the Art of Managing Client Expectations, a great topic that reminds us to set boundaries with our clients, but also adhere to it as well.

I am so excited to have back on the podcast, the talented Casi Yost, of Casi Yost Photography. In episode 18, Casi shared her incredible advice on blogging and Pinterest. And she was so insightful, I immediately begged her to come back and do more. Today on the podcast, Casi shares her 5 Must-Do Marketing Strategies you can do right now!

Today on the Bridal Business Bootcamp, I chat with Vanessa Mestas, of XO & Fetti Photography. Based in Los Angeles, Vanessa shares her strategy with relationship marketing. It's the people you build a relationship with, not the businesses and that cannot be more true within our wedding industry. Vanessa dives into why relationship marketing works for her and her business and how she creates life long customers with her strategy.

Today I welcome Renee Sabo to the Bridal Business Bootcamp Podcast. Renee is an award winning Wedding Planner and Designer of Urban Soiree, based in Boston and she's the host of the popular, Confetti Hour Podcast. Renee and I dive into how to market yourself as a wedding designer and planner without stepping on the toes of your fellow wedding vendor. Renee also offers some serious MOTIVATION on her expectations for the year to come.

Today fellow Podcast Host, Samie Roberts joins me to discuss her 5 Top Tips to Staying Relevant. Samie is the definition of a "Go Getter!" She's a Wedding Planner and Owner of Something Perfect Weddings and Events and is also the Founder of Bustld, a couple and Wedding Vendor match making service. Samie discusses how she has learned to consistently and strategically pivot to ensure her companies stay successful.

National Sales Trainer and Book Author, Meryl Snow joins me today on the Bridal Business Bootcamp Podcast. Sales is one of the most common topics I'm asked about and Meryl shares her insight into how that first impression helps you close the sale. Plus, she offers her 7 questions to ask when responding to a new lead!

She's Back! I'm honored to again interview Leah Weinberg of Color Pop Events. Leah is a Book Author and veteran Wedding Planner based in New York City. Our first conversation was so great, I had to have her back! Today on the Podcast we chat about how weddings can be stressful, but as an Industry Pro, we can help our clients reduce that stress level and make the process fun!

Tasha Bracken of Tasha Bracken Events and the Protege Collaboration, joins me on my Podcast today! Tasha discusses her stategy for rebranding her business and how that has given her entire marketing model a refresh. She also gets candid about her experiences during the pandemic and running her business. Based in Boston, Tasha started her wedding planning business 19 years ago and her work has been recognized in countless prestigious publications. Along with running her business Tasha has found a passion in sharing her success and experience with other vendors. Tasha has also created a space for wedding planners to learn and grow their businesses with the Protege Collaboration. It's a true honor to chat with Tasha on the Bridal Business Bootcamp Podcast!

On this interview I chat with the amazing Victoria of Victoria Ann Events. As a luxury wedding designer, Victoria shares her experience in moving into the Los Angeles wedding market and how she grew her business to focus on the aspects she loves the most, design. Victoria shares her insight into way to grass roots network and market your business for the best results possible.

Have you thought about how to make more money? Today on the podcast I chat with Christine Skari. Christine is an incredible wedding photographer based in California. She shares how she has grown her business revenue by deversifying her income and offering several revenue sources within her business. Whether your thinking about offering additional services or do something completley different, this is a great coversation to learn from Christine on how she has found ways to bring in extra revenue.

Today I chat with Tanya Pushkine, The Vow Whisperer. As a Vow Coach and Officiant, based in New York, Tanya offers a unique opportunity to help Couples saying "I do," write, create and deliver their own vows. Most of us have a hard time speaking in front of a crowd, Tanya helps couples from across the Country customize their vows and practice saying them to ensure their Ceremony is extra special!

An emotional connection, creativity, collaboration and having an ability to find a deep connection, are just a few of the traits of being an "HSP" or "Highly Sensitive Person". Today on the podcast, I chat with Devyn with Coordination by Casanova. Devyn owns a successful wedding planning business based in Southern california and she shares how her ability to connect with her clients, while remaining professional, has helped her establish her reputation. I hope today's chat inspires you!

Getting burnout is a very common thing within our Wedding Industry. From being overworked to feeling like you're constantly chasing the sale. There's many ways burnout can affect your business. Today I chat with Aimee Matias or Aimee Matias Photography. Aimee offers real golden tips on how to avoid burnout and stay motivated to continue to build your business!

Creative, meticulous, personable, and straightforward are all words that accurately describe Significant Events of Texas’s founder, Meredith Commender. Today on the Podcast Meredith shares how to create and manage an internship program for your business. By opening the door to internship’s Meredith has found ways to support those who are up and coming in the Industry while building and growing her business.

Carly Hartman joins us on the Bridal Business Bootcamp to discuss how she tackles life with her Best Day Ever mindset. Carly is an Author, Podcast Host, Pagent Owner and Motivational Speaker... all at the age of 24!! From starting your day off with journaling to focusing on the the positive, Carly shares how she has turned her asperations and motivation into her business model. Plus, Carly shares how she focuses on social media to share her Best Day Ever concept with her followers!

How do you or your company become considered as the best of the best? Today on the Podcast I chat with Emily Sullivan a boutique Wedding and Event Planner out of New Orleans. Emily shares how she has identified her niche and how she works to be known as one of the top influencers in her market. She also shares her experiences with intimate and micro Weddings. Something we all have questions about these days!

How do you get on that exclusive recommended vendor list with a venue? Today I chat with venue owner of The Farm, Dixie Bagley. Dixie shares her best practices for working with a venue. Based in Georgia, Dixie wears many hats as a venue owner, bakery owner and a wedding planner. She offers her insight and expectations when working with vendors and her recipe for building your business and getting listed on a venue recommendation list.

Accelerate your business with facebook groups. Today on the podcast I interview Margaux Fraise who is the owner and creative director of Harmony Creative Studio, an award-winning boutique wedding firm in Los Angeles. Margaux dives into how to start and make use of Facebook Groups for your business marketing. A Stage IV breast cancer survivor, she has a unique perspective on what is truly valuable in love, life and weddings – and brings that viewpoint to help her clients hone in on what matters to them.

Are you looking to gain new leads, or even book more events for your business? Today I chat with the Owner of Flourish Marketing and an award-winning marketer, Aleya Harris. Aleya's agency provides marketing education and tools to help wedding professionals keep a consistent stream of clients. Today on the Podcast, Aleya explains how to create an engaging email funnel strategy and she shares her insight into building a marketing plan that truly leads to conversions.

Is your business on Pinterest? Did you know you can make money if you use Pinterest right? Gabrielle Pinkerton is a Pinterest coach and she offers her insight and tips into how to strategically use Pinterest as a marketing tool for your business. Pinterest is not only a social media platform but it's a unique marketing search engine that helps businesses grow. Gabby shares how you can not only get started into posting and using on Pinterest but also how to maximize your posts for the most views possible!

Your overall business brand and look is one of the strongest marketing tools you have? So today on the Podcast I chat with Lifestyle and Wedding Photographer, Taylor Kinzie about how she has mastered her brand to not only reflect her business services but also her personality. Taylor also shares her insight into if you are able to reflect your brand well, finding your dream and ideal client becomes much easier!

Today I chat with Nora Sheils, founder of Bridal Bliss, INC, Nora is an expert in all things wedding and is the definition of a boss babe. Nora shares her insight into mastering expectations with high-end clients. While she and her team managed over 150 events per year, Nora noticed a gap in the planning industry and developed Rock Paper Coin, a digital forum that brings together event professionals and couples to streamline the often daunting contract and invoice process.

It's Launch Day! What is a better way to celebrate than with a super special Podcast episode. Today, Jamison discusses the motivation behind launching the fun programs for the Bridal Business Bootcamp. Plus, to celebrate Jamison reads a few funny stories sent in by her Industry Pals!

A Wedding Association is not just a place for networking for your business, it's a source of support and help too! Today on the Podcast Kevin Dennis shares how he has over 30 years of experience within our Industry and how he gets involved within his local associations to not only support others but his own company. Leaning on your local Association, especially during these tougher times can truly set you up for a successful future.

We are always looking for ways to grow and market our business. Today on the Bridal Business Bootcamp Podcast I chat with Lyn Johnson, creator of the digital platform app West Tenth. With a close-knit community of female creatives, West Tenth is a first-of-its-kind digital marketplace, encouraging women to turn their everyday talents into vibrant storefronts. Our conversation is also joined by calligrapher and member of West Tenth Deanna Carmichael of Scriballure Calligraphy & Design.

It's our 50th Episode!! Today we shake things up a bit and our Podcast Manager, Samantha Kin; interviews Jamison Evans. From how she started in the Industry to her creation of the Podcast and a few funny stories in the mix. Jamison and Samantha also share some exciting news for the future of the Bridal Business Bootcamp!

Have you ever run into a sticky situation with a client’s family dynamic? Whether it be from friend drama to family issues or even a situation between the Couple themselves. Today on the Podcast I chat with Leah Weinberg or Color Pop Events about Understanding the Psychology of Weddings. Often as a Wedding Vendor you are trusted and find yourself in the middle of a situation that might be difficult. Based in New York and as a veteran in our industry, Leah shares how truly understanding how to navigate those unique situations with your client will ensure a smooth event.

How do you tap into the "luxury" wedding market? Today on the Podcast I chat with The Flower Guy, Bron Hansboro. As a floral and event designer, Bron shares how he defines luxury on his own terms. "We don't sell flowers, we sell experiences." Bron is a sought after motivational speaker and he shares his insight into how to break into the high end wedding markets.

How professional a company is perceived often goes hand in hand with how qualified that company is. Today on the Podcast I chat with my friend and 15 year veteran in the industry, Tara Fontana. Tara is the Founder and Owner of Fairytale Hair and Makeup, where their services and team now reach both Florida and California markets and is the go-to beauty service provider for Disney Weddings. We dive into how you can elevate your business by putting your most professional foot forward!

On the Podcast I chat with Holly Gray of Anything but Gray Events about how she sets herself apart within the Wedding Industry. She truly has figured out how to stand out within a competitive and sometimes saturated market. And Holly shares her secrets. We also dive into her best advice for keeping the idea of community over competition alive!

Today on the Podcast I have the honor to talk with Kinsey Roberts. Kinsey not only owns and runs a successful Wedding Venue in Colorado, she's also the host of the She Creates Business Podcast. We discuss how the COVID-19 situation has affected her Venue and we dive into her Top Tips for Creating your Content Plan for 2020! Show notes and link to her Content Plan tips can be found on https://www.bridalbusinessbootcamp.com

The questions I get the most are about my advice on the sales process and how a company can improve their closing ratio. Today I chat with Kelsey Cowley of Kelsey Cowley Photography on her 5 Top Tips to Showing Value to her clients. Even in the beginning of the sales process their are ways to show that potential client your experience and knowledge and how you stand out from the rest!

Sometimes people are put in your lives at the exact right time that you need them… that’s a big statement but it’s very true for this Podcast Interview I did with Michelle Loretta of Sage Wedding Pros this week. Not planned Michelle gives some real insight and help into the current COVID-19 situation, while she helps her own clients navigate through this time to keep their businesses afloat. Michelle also shares her knowledge of the much talked about law in California AB5. We then dive into our planned topic of her advice for training and managing a successful team. Michelle has dedicated her time to supporting, teaching and helping Wedding Vendors build a financially successful business and it was an honor to have her on the podcast!

Today I chat with Anne Blodgett or Anne Blodgett Photography on how she truly finds a balance between running her successful photography business and showing up for herself and her family. I often wonder if it’s possible to find a healthy balance between where I am needed the most and we dive into that popular topic and idea today! Anne shares her best advice to offering grace and time management to your daily life.

Such an honor to interview Nicole Pryor Dernersesian who is the President and CEO of Firestarter Entertainment. Nicole has grown her business to represent over 700 Actors within the Country. Today we chat about the idea of ‘faking it until you make it.’ Something I believe resonates with business owners because we often find ourselves in the situation where we have to Fake it, Show we can do and and make it happen!

What do you do to stand out to your customers? Do you go above and beyond to make them feel special, appreciated, happy? Today I chat with Jaycie Kerr of JC Hairologist about why she’s KNOWN for her incredible guest experience and why her customers keep coming back!

Did you know you could CLONE your absolute best clients? Heidi Thompson of Evolve your Wedding Business is back to chat with me about her book on taking your favorite, most successful, best clients and cloning them to create your business model!

Today on the Bridal Business Bootcamp Podcast I speak with Karrisa and Andrew about their experiences, struggles and enjoyment of planning their Wedding. We have an insightful conversation into their reasoning to hiring their vendors, building their budget and making particular decisions as they move through the planning process.

It's a huge honor to speak with popular keynote speaker and small book author and podcast host, Mike Michalowicz. Mike is the creator of Profit First, which is used by thousands of companies across the globe and we dive a bit into the helpful tips into focusing on profit first within your business. We also chat about each of his books and he shares small clip behind his thought pattern into helping those who sit in the Entrepreneurship role thrive.

Today on the Bridal Business Bootcamp Podcast I interview Jessica Snyder of Jess Lauren Photography. Jessica is a veteran with almost 20 years under her lens and today she graciously opens up about her very difficult journey with Breast Cancer. She shares how she has turned her hardships into motivation and she's found joy and love with her company, self and life.

Today on the Podcast I speak to Trevor Wessman, the Vice President of Marketing with AislePlanner. Trevor shares how technology is ever evolving and as it does, business owners need to stay on top of the evolution to stay relevant. Trevor shares about AislePlanner and its growth but also about how it helps vendors develop their business marketing and presentation style to be up to date and current.