Podcasts about ofd consulting

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Best podcasts about ofd consulting

Latest podcast episodes about ofd consulting

The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Wedding PR Made Simple: How to Get Quoted, Published, and Book More Clients with Meghan Ely

The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

Play Episode Listen Later May 14, 2025 50:09


Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing.In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wedding professionals can use media features, real wedding submissions, and expert quotes to stand out, build trust, and book more weddings.If you have ever wondered how to get your work published, how to get quoted as an expert, or how wedding PR actually impacts your bottom line, you will not want to miss this one.Shownotes: https://evolveyourweddingbusiness.com/312***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Crush Your Goals with Christi
156 | Does Your Business Have Social Proof? With Meghan Ely of OFD Consulting

Crush Your Goals with Christi

Play Episode Listen Later Feb 19, 2025 21:21


If you want to grow your business and establish yourself as an industry expert, PR can be a game-changer. In this episode, I chat withMeghan Ely, founder ofOFD Consulting, about how creative entrepreneurs can leverage media opportunities to build their reputation, boost visibility, and attract their dream clients.Meghan shares her own journey from being known as "the venue person" to becoming a top wedding PR expert, plus actionable strategies for shifting your brand perception, getting featured in the press, and using PR to improve your SEO.We also discuss:✨ How to position yourself as the go-to expert in your field✨ Why content and visibility are key to rebranding yourself✨ How PR can help you book more clients and increase credibility✨ The biggest mistakes business owners make when trying to get pressWhether you're pivoting your brand or looking to build your media presence, this episode is packed with insights you won't want to miss!

Wedding Empires Podcast - Grow and Market Your Dream Wedding Business
The Art of Wedding PR: How to Get Your Work Published with Meghan Ely

Wedding Empires Podcast - Grow and Market Your Dream Wedding Business

Play Episode Listen Later Jan 21, 2025 40:06 Transcription Available


Ask Jac & Ben A Question!In this exciting episode of Wedding Empires, we're joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With accolades from the Public Relations Society of America and Eventex, Meghan has a proven track record of elevating brands through media exposure. Her clients have been featured in prestigious outlets like The Knot, Martha Stewart Weddings, Brides, Architectural Digest, and Style Me Pretty.During our conversation, Meghan shares actionable tips and strategies for wedding pros looking to break into top-tier publications and grow their businesses. Whether you're a planner, photographer, florist, or another wedding vendor, you'll learn:How to craft compelling pitches that editors can't resist.The must-have elements of a successful submission.How to build and maintain strong relationships with editors and media outlets.The secret to standing out in a crowded and competitive market.Ways to leverage your media features to attract more clients and grow your brand.As a WeddingPro educator and an experienced speaker at major conferences, Meghan has a unique ability to make PR approachable and achievable for everyone. Tune in for a deep dive into the world of wedding publicity and learn how to take your business to new heights by sharing your story with the world. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showJOIN THE CONVERSATION IN OUR FACEBOOK GROUPAsk questions ahead of interviews, view video interviews and discuss!www.facebook.com/groups/weddingempirespodcast Want to share your thoughts and connect with fellow wedding enthusiasts? Website: www.weddingempires.com Instagram @weddingacademylive TikTok @weddingacademylive PODCAST TEAM Host & Producer: @msjacbowie Co-Host: @ben_connolly_photographer

The Wedding Biz - Behind the Scenes of the Wedding Business
516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Oct 7, 2024 19:27


Longtime listeners of the podcast will likely be familiar with today's guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of OFD Consulting! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart. Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications! Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence. Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show! Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:22] – This episode's guest is returning guest Meghan Ely! [1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail. [3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions. [5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery. [8:05] - Learn how submission guidelines vary. [10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer. [13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response. [14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof. [16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement. [18:55] - Andy shares where to find Meghan online.   LINKS & RESOURCES Meghan's Previous Guest Spots on The Wedding Biz   Find Meghan: OFD Consulting - WebsiteOFD Consulting - Facebook PageOFD Consulting - Instagram PageOFD Consulting - Twitter PageOFD Collective - WebsiteWedding Industry Speakers - Website   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here.   Title Sponsor: This episode is sponsored by Kushner Entertainment.  

Can I Take You to Coffee? [ a podcast for wedding photographers ]
Episode 011: Coffee with a Wedding Publicist - Meghan Ely, OFD Consulting

Can I Take You to Coffee? [ a podcast for wedding photographers ]

Play Episode Listen Later Jun 7, 2024 23:53


Find OFD Consulting on: INSTA | THE WEBFind Kelsey on: INSTA | THE WEBGet $100 off OFD Collective's Upcoming Wedding Submission Course using code "KELSEY100": SIGN UP HERE

Behind The Veil
Behind The Veil: Getting Published! Navigating Wedding Submissions

Behind The Veil

Play Episode Listen Later Oct 17, 2023 44:52


Event Pros, and even couples, dream about getting their wedding published.  Either online or in-print.  Prestige, PR, Marketing, SEO's - Being published covers them all.  But how?Our guest today is Meghan Ely, considered by many to be the guru of PR for the wedding and event business.OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. A long-time industry speaker and writer, she is a Wedding Pro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and Special Events.com. Meghan represents clients globally and has earned them overage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Domino, Forbes and Real Simple, among other outlets. Her team's publicity efforts are regularly honored by the Public Relations Society of America. The National Association of Catering and Events just named her Speaker of The Year for 2023. She is one of the few that will give you exact and tangible steps to get your event published today!  She is directly responsible for getting businesses quoted or featured in the NY Times, Parade Magazine, People Magazine, Martha Stewart Weddings, Bridal Guide, and Modern Luxury Magazine just to name a fraction of the publications.For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.The BEHIND THE VEIL Show is the winner of the 2021, 2022, and 2023 Telly Awards for best online unscripted series and the NACE One Award for Innovator of The Year.Support the showBehind The Veil Crew:Host: Keith Willard www.keithwillardevents.com www.instagram.com/keithwillard Co- Host: Marci Guttenberg www.anaffairtorememberbymarci.com www.instagram.com/anaffairtorememberbymarci

Hustle + Gather, with Courtney and Dana
Badass Boundaries 101: Conversations with Sisters

Hustle + Gather, with Courtney and Dana

Play Episode Listen Later Aug 28, 2023 38:05


Last week, Dana and Jenna talked with Meghan Ely, the mastermind behind OFD Consulting, about how building a life with boundaries takes work and is rooted in loving oneself enough to prioritize what truly matters. In this episode, they're reflecting on that conversation and delving into the power of self-love, setting boundaries, and embracing your truth as an entrepreneur.This episode of Hustle and Gather was hosted by Dana Kadwell and honorary sister Jenna Parks and is produced by Earfluence.Check out their other hustles!  C&D Events  The Bradford Wedding Venue Anthem House Hustle and Gather Are you ready to hire a new team member or scale your existing team? Check out the Finding Your Ride or Die Team eCourse at www.hustleandgather.com/store and use coupon code PODCAST for $20 off at checkout.If you're looking for serial entrepreneurs to speak to your association or conference or team, we're your people! Find out more and contact us by going to www.hustleandgather.com.

Hustle + Gather, with Courtney and Dana
Business, Babies, and Breakthroughs, with Meghan Ely

Hustle + Gather, with Courtney and Dana

Play Episode Listen Later Aug 21, 2023 57:50


In this episode, Dana and Jenna are diving headfirst into the exhilarating world of work-life balance, and they're not holding back. They're joined by powerhouse guest Meghan Ely, the mastermind behind OFD Consulting, a dynamic wedding PR agency. Meghan spills the beans on her journey from corporate cubicles to entrepreneurial stardom, all while managing the epic feat of balancing business and family life. You won't believe the hilarious and heartwarming tales she shares about the wild ride that led her to found OFD Consulting. Get ready to buckle up as she reveals her secret weapon: fiercely protecting her time as if it's the ultimate treasure map.This episode of Hustle and Gather was hosted by Dana Kadwell and honorary sister Jenna Parks and is produced by Earfluence.Check out their other hustles!  C&D Events  The Bradford Wedding Venue Anthem House Hustle and Gather Are you ready to hire a new team member or scale your existing team? Check out the Finding Your Ride or Die Team eCourse at www.hustleandgather.com/store and use coupon code PODCAST for $20 off at checkout.If you're looking for serial entrepreneurs to speak to your association or conference or team, we're your people! Find out more and contact us by going to www.hustleandgather.com.

Wedding MBA Podcast
Wedding MBA Podcast 227 - Meghan Ely

Wedding MBA Podcast

Play Episode Listen Later Jul 20, 2023 23:31


Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape • Strategic timing for your submissions • What you need to know about getting published

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 463 MEGHAN ELY: Navigating the Editorial Boom and Getting Your Real Weddings Published

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Jun 12, 2023 19:14


Andy is happy to welcome returning guest Meghan Ely back to the podcast today! Meghan is the owner of OFD Consulting and combines in the trenches event experience with a love of wedding PR, empowering her clients to take their businesses to the next level, and her team's publicity efforts are even regularly honored by the Public Relations Society of America. A longtime industry speaker and writer, Meghan is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan also is the 2022 WIPA International President and is a long-time supporter and member of NACE, and SpecialEvents.com honored her as one of the top 25 young professionals in the event industry, with NACE recently having honored her as Speaker of the Year. Meghan catches up with Andy since her last appearance on the show, discussing the editorial boom in relation to the wedding industry. She also stresses the importance of mindset when it comes to strategy related to getting work published and diversifying your media strategy. Meghan also emphasizes the importance of having your strategies be year-round. Meghan, in addition, clarifies what's true about being in PR vs. some common misconceptions, emphasizing, for example, that there are rules that should be followed. She touches upon how to keep a line of communication open with editors and maintain connections, arguing that editors should be prioritized just as if they are clients and that we should follow their public accounts on social media, and offers some incredibly helpful advice to anyone looking to navigate this editorial boom! Andy really hopes that all of Meghan's valuable information is helpful to listeners! If so, then Andy would love it if you were to share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show!   This episode is sponsored by Zola, the fastest-growing wedding platform that connects today's couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:00] – The sponsor of this episode is Zola. [0:16] - Andy updates on his comedy class. [2:17] - Today's guest is returning guest Meghan Ely! [3:31] - Meghan defines the editorial boom. [5:40] - Meghan shares a few strategies to get something published. [7:59] - Meghan discusses getting into the headspace of the media. [10:44] - How do we keep communication open with editors? [12:07] - Don't DM editors. [13:12] - Meghan gives advice on how to maintain connections. [15:58] - Hear some last-minute ways to navigate the submission boom. [17:03] - What is the best way to take advantage of what Meghan offers? [18:31] - Andy shares where to find Meghan online.   LINKS & RESOURCES Meghan's Previous Guest Spots on The Wedding Biz   Find Meghan: OFD Consulting - WebsiteOFD Consulting - Facebook PageOFD Consulting - Instagram PageOFD Consulting - Twitter PageOFD Collective - WebsiteWedding Industry Speakers - Website   Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

Elevate Your Wedding Business
111 | Real Wedding Submissions with Meghan Ely

Elevate Your Wedding Business

Play Episode Listen Later Jan 24, 2023 41:38


Real wedding submissions may be the way to go to get your business published online and in print! Meghan Ely of ODF Consulting is laying out the path for you to get your real work published. OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.A long-time industry speaker and writer, she is a WeddingProeducator with The Knot +WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Domino, Forbes and Real Simple, among other outlets. Her team's publicity efforts are regularly honored by the Public Relations Society of America. Special Events also has featured her as one of the top 25 young professionals in the event industry. Most recently, she was awarded 2021 NACE Speaker of the Year. A longtime supporter of industry associations, Meghan currently serves as the 2022 International President For WIPA www.ofdconsulting.com Use the code "6Figure" for $20 off per month of Meghan's OFD Collective membership. Join me on Tuesday January 31st for a Free Coachathon right here: https://us02web.zoom.us/j/86403277785

Wedding Videography For Beginners
Staying Relevant In The Wedding Industry with OFD Consulting // Wedding Business Professionals

Wedding Videography For Beginners

Play Episode Listen Later Jan 16, 2023 60:18


This week, Phillip, Brittany, and Meghan cover staying relevant in the wedding industry. Meghan is the owner of OFD consulting, when we recorded she was the WIPA international President, she had about ten days left and she is an amazing industry speaker. Stoked to have had her on hearing her insights!  **Topics discussed:** 1. Origin Story 2. Wedding Industry 3. Relevance In the Industry 4. OFD Consulting   **Links mentioned in this episode:**

Design Your Wedding Business
A Guide to Getting Your Business Featured with PR Expert Meghan Ely

Design Your Wedding Business

Play Episode Listen Later Dec 26, 2022 34:48


Are you using PR to grow your business? Join me for a chat with wedding PR guru Meghan Ely to talk about all things wedding business PR.We're talking about what PR looks like for wedding professionals, how to get your work featured, how to stand out in a competitive industry, and so much more. Think of this episode as your guide to all things PR.OFD Consulting owner, Meghan Ely, CWIP (Certified Wedding Industry Professional), combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and most recently, Meghan was named the NACE Speaker of the Year.A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource, and SpecialEvents.com. Meghan currently serves as the 2022 International President for WIPA.Whether you know a bit about PR already or you're just getting started, this episode has something for you. I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!Resources Mentioned:Follow @ofdconsulting on Instagram: www.instagram.com/ofdconsulting Follow OFD Consulting on Facebook: www.facebook.com/ofdconsultingVisit Meghan's Website: www.ofdconsulting.com Show notes available at jentaylorconsulting.com/episode33

Persevere
16: Be The Architect of Your Life | Advice From A PR Expert

Persevere

Play Episode Listen Later Sep 22, 2022 40:26


On this week's episode we speak to Meghan Ely of OFD Consulting, an award-winning boutique publicity agency that focuses on the wedding industry and based in Virginia. Join us as we talk about leaving a toxic work environment,  growth as a roadblock, and PR tips to start growing your visibility as a business owner and creative.You can find out more about OFD Consulting at www.instagram.com/ofdconsulting/ & https://www.ofdcollective.com/Share, Subscribe, and Give Us a Follow on Instagram @Perseverepodcast to get the latest updates. 

(in-person, virtual & hybrid) Events: demystified
83: PR Tips and tricks for the event professional ft Meghan Ely (OFD Consulting)

(in-person, virtual & hybrid) Events: demystified

Play Episode Listen Later Jul 29, 2022 30:23


Tune into today's episode in which my featured guest, Meghan Ely, CWIP, a Certified Wedding Industry Professional, OFD Consulting owner that loves to combine her years of in-the-trenches event experience with a love of wedding PR, will explore and demystify the world of public relations especially as it relates to events and weddings to empower you to take your business and/or event to new heights. ---------------- Connect with Meghan on LinkedIn, or on her website. ---------------- “Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan. Let's chat about your event, and schedule a time that works for you via the 20 min free consultation link. Original Podcast Music written and produced by Fable Score Music. ---------------- For event and podcast updates, tips, and tricks of the trade, follow us on these social channels: Instagram: https://www.instagram.com/eventsdemystifiedpodcast Become a Patron on Patreon: https://www.patreon.com/eventsdemystified ---------------- Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ ---------------- If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on YouTube and Instagram. By leaving a great review and hitting the 5 stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! --- Send in a voice message: https://anchor.fm/eventsdemystified/message

Build That Business
50: How to get noticed in your business - PR for creative entrepreneurs with Meghan Ely

Build That Business

Play Episode Listen Later Jul 5, 2022 44:01


Welcome to the Build that Business podcast, episode number 50. Let me ask you, when you hear the word “PR” - what comes to mind? Is it something you're implementing in your wedding business or do you brush it off and jot it down on the to-do list for “someday when I have more time?” I'll admit, I was the latter for far too long but once I realized the power of PR, it opened so many new doors for my business and that's why I'm excited to introduce you to our guest today. In this episode, I'm sitting down with Meghan Ely of OFD Consulting and we are talking about all things PR - how to get press for your business. How to get visible to the people you want to serve, how to get people talking about you, and how to gain social proof. This episode is packed with tangible things that you can do to get noticed. We talked about - Where to start with PR if this is a new strategy for your business. - How to create editorial relationships. - How much time we should be allocating weekly to press initiatives and why it's important - When it's time to bring in a publicist (this answer might surprise you) - How to create SMART goals around your PR strategy.Meghan combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their business to new heights. This conversation was such a treat because I really think PR is an untapped marketing opportunity for so many creative business owners. If you're not yet considering how to get press for your business, I want you to listen to this. It opened my eyes in so many ways. Without further ado, let's dive in! Thanks for tuning into today's episode of the Build That Business Podcast!Masterclass: How I 10x'd My Wedding Business - $30k to $300k in 5 years Mentorship Opportunities: https://lindsayjwilliams.com/mentorship Bridal Show Workshop - $25K in 24 hours: www.LindsayJWilliams.com/julywaitlist FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/50 Follow Meghan: Website: https://ofdconsulting.com/ Instagram: https://www.instagram.com/ofdconsulting/ Facebook: https://www.facebook.com/ofdconsulting

Crush Your Goals with Christi
Give Your Brand a Voice in 2022 with PR | Interview with Meghan Ely of OFD Consulting | E27

Crush Your Goals with Christi

Play Episode Listen Later Mar 7, 2022 29:14


In today's episode, I chat with Meghan Ely of OFD Consulting. We're talking about how to Give Your Brand a Voice in 2022 with PR. What exactly is Public Relations? How does it differ from Marketing? And why is PR important for creative small business owners? These are all questions we'll tackle on this episode. We'll give you some easy wins so you can learn how to represent yourself & get featured. Meghan also shared with us how to prep your website for Press, plus how to pitch to media outlets. I can't wait for you to listen. Read more at christijohnsoncreative.com/25 Meghan is the owner of OFD Consulting. She combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. She is a certified wedding industry professional. And, Meghan was the 2020-21 NACE Speaker of the Year. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Domino, Forbes and Real Simple, and the list goes on. As a long-time industry speaker and writer, she is a WeddingPro educator with The Knot and WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource, and SpecialEvents.com. Currently, Meghan serves as the 2022 International President for WIPA. Follow Meghan: ofdconsulting.com and @ofdconsulting

Get a
How to use PR to get a HECK YES from your dream clients - Meghan Ely

Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach

Play Episode Listen Later Dec 29, 2021 44:38


Calling all wedding pros that want to elevate your brand and business. This episode is all about how to use PR to get a HECK Yes from your dream clients. OFD Consulting owner, Meghan Ely, CWIP (Certified Wedding Industry Professional), combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and most recently, Meghan was named the 2020-21 NACE Speaker of the Year. A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com. A longtime supporter of industry associations, Meghan currently serves as the 2021 International President for WIPA. 1) PR is aligned with customer acquisition in a few ways- it can attract discerning couples who will be impressed with the third party credibility. It can also be used as a top of funnel strategy to bring in new clients. 2) PR is tied directly into social proof, which plays a big role in how today's couples (especially Gen Z) relies on social proof to say yes to the right wedding pro. 3) PR can seem overwhelming but the fact is, you yourself are the best person to start representing yourself because you know you best. Now, if someone wants to look into hiring someone, I"m happy to walk listeners through what to look for. Connect with Meghan https://weddingindustryspeakers.com/speaker/meghan-ely/ https://www.instagram.com/ofdconsulting/ If you want to be a professional speaker in the wedding industry, take this course https://weddingindustryspeakers.com/register/the-course/ Connect with Carissa Coaching IG: @carissawoo Photography IG: @carissawoophotography Download a free guide on how to become a lead generating machine HERE Watch my free 20 lead generation masterclass https://carissa-woo.mykajabi.com/registration-page... Thank you to our sponsors Photobooth Supply. Buy the Photo Booth http://photoboothsupplyco.com/carissawoo

The Biz Birthday Bash Podcast
How to Get Published on a Wedding Blog - feat. Meghan Ely of OFD Consulting

The Biz Birthday Bash Podcast

Play Episode Listen Later Dec 7, 2021 68:57


Are you curious about what it actually takes to get published on a wedding blog? If so, you're in for a treat with today's episode!    Meet Meghan Ely. Meghan is the owner of OFD Consulting where she combines in-the-trenches event experience with a love of public relations to empower her clients to take their businesses to new heights.   Meghan is a long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to a variety of industry publications.  Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Forbes, Good Morning America, and Brides.com, among other outlets. Listen in as Meghan uncovers everything from the content wedding blogs are looking for to how to craft a compelling pitch that will get you published. Plus, hear her take on the current trends and hot trends to be on the lookout for in the wedding industry.   Let's be friends! Find us on Instagram http://instagram.com/bizbirthdaybash @bizbirthdaybash. For all show notes please visit http://www.bizbirthdaybash.com/podcast Grab your FREE Training -- 4 Essentials You Need to Turn Your Biz into a Profit Party: https://bizbirthdaybash.com/free-training

Ellwed Talks / Destination Wedding in Greece
024 - Trends from the Editors - What Will be Popular in 2022 and Beyond with Brittny Drye

Ellwed Talks / Destination Wedding in Greece

Play Episode Listen Later Oct 26, 2021 45:12


Trends from the Editors. What Will be Popular in 2022 and Beyond? Listen to this episode of Ellwed Talks Podcast, where we talk to Brittny Drye the Founder and Owner of Love Inc. Brittny is the founder and editor-in-chief of Love Inc., the leading equality-minded wedding blog and print publication. Her inclusive efforts have been celebrated by the New York Times, Forbes, The Advocate, OUT Magazine, Refinery29, NY Daily News, Cosmopolitan, and more. She is a founding editor of the Aisle Society and a member of the 2018-19 North American Advisory Board for the International Academy of Wedding & Events and in 2019 she was also the Knot Pro Educator. In this episode, you can get to know Brittny! We will talk about the Inclusive Wedding Market and Trends from the Editor's point of view - What Will be Popular in 2022 and Beyond! Find Love Inc.: Website: http://loveincmag.com/ Facebook: https://www.facebook.com/LoveIncMag Instagram: https://www.instagram.com/loveincmag/ _______________________ Read more on ellwed.com/podcast Get the Ellwed magazine at ellwed.com/magazine Follow Ellwed on socials for instant stylish inspiration from Greece at @ellwedmag Share this episode on your social media channels and help future brides with planning their destination wedding! ---------------------------------------------------------------- SPONSOR: This episode is sponsored by Submit My Wedding Submit My Wedding is the first resource for engaged couples and newlyweds that walks them through the real wedding submission process. Submit My Wedding is the creation of wedding publicists OFD Consulting, who have submitted hundreds of real weddings to blogs and publications in the last decade. As a bonus, customers who purchase the real wedding submission bundle will be invited to ongoing office hours with the OFD publicity team. https://www.submitmywedding.com/ ----------------------------------------------------------------- --- Send in a voice message: https://anchor.fm/ellwed/message

The Render Podcast
#78. Publicity Strategies for Rental Companies with Meghan Ely

The Render Podcast

Play Episode Listen Later Sep 29, 2021 52:03


Have you ever wondered how to get your rental business published online? In today's show, we are talking all about publicity strategies for rental companies, how to get published, and our best tips for getting press. Our guest today, Meghan Ely, is an expert in Public Relations! She is the owner of OFD Consulting and combines her in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Here is a sneak peek of what this episode consists of: [3:40] What is PR? [9:40] Submissions [19:00] Tips for getting press [31:40] Give love to local publications [39:05] You're published! Now what? Sign up for our FREE Rental Pro Masterclass! You can also watch this episode on YouTube! TalkWalker Schedule your coaching call with Cam! You can contact Meghan Ely at meghan@ofdconsulting.com or (804) 543-6400. Check out her website, ofdconsulting.com Next week we will drop an episode about preparing for 2022.

She Who Dares
101. Why PR is essential to the growth of your business

She Who Dares

Play Episode Listen Later Sep 28, 2021 41:02


Meghan Ely is our wonderful podcast guest today, is super passionate about Public Relations (PR) work as well as the events industry. Combining her two loves, she created OFD Consulting, one of the most well-known publicist firms in the world for event and wedding professionals! I loved getting to chat with her about her background, how she created OFD Consulting, and how she saw a hole in the market for wedding professionals, event coordinators, and educators.The truth is, PR is an important player in business growth and so today, we'll share how PR can help you build authority to your brand and why it may be necessary for your business. I know you'll love this episode so sit back, relax, and enjoy!-----For full show notes and guest links click HERE! Please share your biggest takeaway and review our podcast HERE!Follow me online!!WebsiteInstagramFacebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachGET SOCIAL 365 HERE!!!

Better Events
23 - Dazzle with Surprise & Delight in the Event Industry with Meghan Ely

Better Events

Play Episode Listen Later Sep 22, 2021 33:52


In this episode we sit down with Meghan Ely of OFD Consulting to chat about Surprise and Delight. We dive into what it means to surprise and delight your guests, clients, and vendors and how you can incorporate it into your business and event plans. ----- - Follow OFD Consulting here: Website: https://ofdconsulting.com/ Facebook: @ofdconsulting Instagram: @ofdconsulting ----- Questions or topic suggestions? Email bettereventspod@gmail.com FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON YOUTUBE! THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! --- Support this podcast: https://anchor.fm/better-events-pod/support

Inclusively Yours
You're Married! How to Get Your Wedding Published in a Wedding Publication

Inclusively Yours

Play Episode Listen Later Jul 26, 2021 48:18


You've no doubt spent months pinning other people's weddings. But now you're married, and you've had your wedding. Have you ever thought about having your celebration featured?  Wedding publications like Love Inc. are submitted hundreds of weddings a month. And as editors, we have to sift through all of those amazing love stories to pick which ones we feel are best for our audiences. So how can you make sure your wedding gets picked up?  There's definitely a science to it, and we're chatting with Meghan Ely of OFD Consulting who is an expert in the world of submissions.  And don't forget to check out her Submissions Bundle, created just for couples to help guide, and use coupon code INCLUSIVELYYOURS for $20 off! Guest Info: Website: ofdconsulting.com; submitwedding.com Instagram: @ofdconsulting More from Love Inc.: Buy the magazine Follow us on Instagram Read the blog

Mistakes Make Magic
100: Simple Tactics for Getting Published with Meghan Ely

Mistakes Make Magic

Play Episode Listen Later Jul 13, 2021 41:51


Meghan Ely, founder of OFD Consulting and Wedding Industry Speakers joins me for this interview to discuss all things publication-related! We are diving into the following: *Tips/Tactics for Getting Published *How to Form Relationships with Editors *Do's and Don'ts of Submissions *Importance of Publications *Hiring a PR Agency Getting published is a great way to build your brand reputation and get link-backs to your site! This podcast episode is full of good content that you don't want to miss out on!

Mistakes Make Magic
099: Simple Tactics for Getting Published with Meghan Ely

Mistakes Make Magic

Play Episode Listen Later Jul 13, 2021 41:51


Meghan Ely, founder of OFD Consulting and Wedding Industry Speakers joins me for this interview to discuss all things publication-related! We are diving into the following: *Tips/Tactics for Getting Published *How to Form Relationships with Editors *Do's and Don'ts of Submissions *Importance of Publications  *Hiring a PR Agency Getting published is a great way to build your brand reputation and get link-backs to your site! This podcast episode is full of good content that you don't want to miss out on!

Bridal Business Bootcamp Podcast
Maximizing Real Wedding Strategies with Meghan Ely

Bridal Business Bootcamp Podcast

Play Episode Listen Later Jun 30, 2021 25:23


Today on the podcast, I chat with Meghan Ely of OFD Consulting. She's actually the owner and combines her love of events & wedding PR together to create an amazing PR consulting firm. We talk about strategies when it comes to real wedding submissions for 2020. She gives amazing advice for those who want to get their real weddings seen and noticed in lots of different aspects of the market.

15 min Marketing with GT
Episode 23: Meghan Ely, PR and Marketing are NOT the Same, but Should be on the Same Team.

15 min Marketing with GT

Play Episode Listen Later Jun 29, 2021 47:25


Meghan is the owner of OFD Consulting and the queen of wedding and event PR.  She and Greg discuss the differences between PR and marketing, the importance of building a team, and hosting Presidential Trivia for elementary students during the global pandemic.

Ellwed Talks / Destination Wedding in Greece
021 - About The Hard Truths of Setting a Wedding Budget with Leah Weinberg

Ellwed Talks / Destination Wedding in Greece

Play Episode Listen Later Apr 7, 2021 33:20


Join me in this new episode where we talk with Leah Weinberg About The Hard Truths of Setting a Wedding Budget Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster. Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career. Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US. A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event. In this episode you can meet Leah and find out her career path and why she decided to write The Wedding Roller Coaster book. We dive deep into all important things on your wedding budget and where to even start! Stick to the end and hear Leah's advice! Get in touch with Leah: Leah@colorpopevents.com www.colorpopevents.com I am @colorpopevents on Facebook, Instagram, Pinterest and Twitter Get the book: https://www.amazon.com/dp/0578883015?psc=1&smid=ATVPDKIKX0DER&ref_=chk_typ_imgToDp __________________________________________________________________ This episode is sponsored by Submit My Wedding Submit My Wedding is the first resource for engaged couples and newlyweds that walks them through the real wedding submission process. Submit My Wedding is the creation of wedding publicists OFD Consulting, who have submitted hundreds of real weddings to blogs and publications in the last decade. As a bonus, customers who purchase the real wedding submission bundle will be invited to ongoing office hours with the OFD publicity team. https://www.submitmywedding.com/ ----------------------------------------------------------------- Read more on ellwed.com/podcast Get the Ellwed magazine at ellwed.com/magazine Follow Ellwed on socials for instant stylish inspiration from Greece at @ellwedmag Share this episode on your social media channels and help future brides with planning their destination wedding! --- Send in a voice message: https://anchor.fm/ellwed/message

The Stars Inside: The Wedding Podcast
S1E23: Wedding Blog Submission Tips for Vendors and Couples, with Meghan Ely of OFD Consulting

The Stars Inside: The Wedding Podcast

Play Episode Listen Later Feb 4, 2021 53:48


Today I interview Meghan Ely from OFD Consulting, an award-winning publicist, speaker, and educator with over two decades of experience under her belt within the wedding industry. She very kindly puts on her PR and marketing hat to share her expertise about getting featured in blogs and magazines, both from the perspective of wedding suppliers and that of newlywed couples. We talk about what PR means for wedding business owners, and in particular what it means right now, during such challenging times. We dig into her advice for couples who are interested in having their wedding featured online, as well as her tips for wedding pros who want to use publications as a way of getting their work seen and attracting more couples their way. She talks to us about the most common mistakes she sees wedding pros making, and the key things to consider if you're struggling to get your work accepted by your target publications. We also touch on why it's still really important to include online features into the marketing strategy for your business, and how to do this positively and mindfully.  To find out more about her and her work, do head over to her Instagram profile, or over on the websites for OFD Consulting, Wedding Industry Speakers, and Submit My Wedding. If you would like to connect with me, you can always find me on Instagram, on my website, and directly in my inbox by emailing valentina@thestarsinside.com - I would love to hear from you!If you enjoyed this interview, make sure you subscribe so you don't miss out on any upcoming episodes – and if you could leave me a rating and a review that would be hugely appreciated too!

Ellwed Talks / Destination Wedding in Greece
018 - Things Everyone Forgets to Plan for Their Wedding Day with Renée Dalo

Ellwed Talks / Destination Wedding in Greece

Play Episode Listen Later Jan 25, 2021 53:12


Welcome to the new season of Ellwed Talks! Join me in this new episode where we talk with Renée Dalo Among others, Renée is a destination Wedding Planner and Designer of Moxie Bright Events Her background in professional musical theatre and fine-dining hospitality sets her apart from other planners in that she really plans for the whole event. - not only how it looks, but also how it feels. She focuses on the full guest experience as well. With over 12 years of experience under her belt, Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In addition to her self-guided Wedding Management e-course, she is also the founder and host of the popular B2B podcast, Talk With Renée Dalo. Renée is a fan favourite on the speaker circuit, taking the stage at national and international conferences across the country, including Alt Summit, Wedding MBA, and Creative at Heart, among others. She is recognized across the industry, having earned a coveted spot on Honeybook's 20 On The Rise list, and she contributes frequently to industry publications. She currently serves as the President of WIPA Southern California and has also held leadership roles in The Association of Bridal Consultants and The Rising Tide Society. In this episode you can get to know Renée and Her story. We dive deep into wedding planning and Things Everyone Forgets to Plan for their Wedding Day. Renée shares lots of valuable advice from her personal and professional experiences as a wedding planner! Find Renée: http://www.moxiebrightevents.com/ https://www.instagram.com/moxiebrightevents/ https://www.facebook.com/moxiebrightevent ---------------------------------------------------------------- SPONOSR: This episode is sponsored by Submit My Wedding Submit My Wedding is the first resource for engaged couples and newlyweds that walks them through the real wedding submission process. Submit My Wedding is the creation of wedding publicists OFD Consulting, who have submitted hundreds of real weddings to blogs and publications in the last decade. As a bonus, customers who purchase the real wedding submission bundle will be invited to ongoing office hours with the OFD publicity team. https://www.submitmywedding.com/ ----------------------------------------------------------------- Read more on ellwed.com/podcast Get the Ellwed magazine at ellwed.com/magazine Follow Ellwed on socials for instant stylish inspiration from Greece at @ellwedmag Share this episode on your social media channels and help future brides with planning their destination wedding! --- Send in a voice message: https://anchor.fm/ellwed/message

The Venue RX
Why You Need PR as a Wedding and Event Professional | Meghan Ely |The Venue RX

The Venue RX

Play Episode Listen Later Jan 15, 2021 56:11


Ellwed Talks / Destination Wedding in Greece
016 - How Planning, Coordination & Event Management Can Help Creating a Seamless Wedding Day with Renée Sabo

Ellwed Talks / Destination Wedding in Greece

Play Episode Listen Later Dec 20, 2020 49:52


In this episode of Ellwed Talks – the first podcast about destination weddings in Greece! join Sanya, the founder of Ellwed magazine in this new episode where we talk with Renée Sabo Renée is a Boston based destination wedding planner. She is the owner and lead wedding consultant of Urban Soirée, an award-winning company delivering elevated and romantic celebrations through full-service wedding planning and design for couples on the East Coast and destinations worldwide. Urban Soirée® has earned numerous accolades, including being named as the Best of Boston® 2020 - Best IRL Wedding Planner by Boston Magazine. Renée was also recognized as ILEA Boston's Top Planner in 2019 and has ranked in WeddingWire's Couples' Choice Awards for three consecutive years since opening her doors. Among others, she's also a Podcast Host of *The Confetti Hour for wedding professionals and President of INTERNATIONAL LIVE EVENTS ASSOCIATION of BOSTON In her spare time, you can often find her sipping on bubbly & oysters with friends, exploring the charm of New England, or traveling to far-flung destinations seeking out new cultures and design inspirations. In this episode, you can get to know Renée and her story! We dive deep in Planning, Coordination, Design and Event Management and How These Steps can help you create a Seamless Wedding Day. Find Renée Website - www.urban-soiree.com Facebook - Urban-Soiree / theconfettihour Instagram - urban_soiree / theconfettihour Pinterest - urbansoireebos ---------------------------------------------------------------- SPONOSR: This episode is sponsored by Submit My Wedding Submit My Wedding is the first resource for engaged couples and newlyweds that walks them through the real wedding submission process. Submit My Wedding is the creation of wedding publicists OFD Consulting, who have submitted hundreds of real weddings to blogs and publications in the last decade. As a bonus, customers who purchase the real wedding submission bundle will be invited to ongoing office hours with the OFD publicity team. https://www.submitmywedding.com/ ----------------------------------------------------------------- Read more on ellwed.com/podcast Get the Ellwed magazine at ellwed.com/magazine Follow Ellwed on socials for instant stylish inspiration from Greece at @ellwedmag Share this episode on your social media channels and help future brides with planning their destination wedding! --- Send in a voice message: https://anchor.fm/ellwed/message

Transform Your Wedding
How To Get Your Wedding Published

Transform Your Wedding

Play Episode Listen Later Dec 11, 2020 31:40


Wouldn't it be amazing to open a magazine and see your wedding in print? Whether you're a couple or a wedding professional, this is a dream that can come true with the right strategy! Check out our interview with PR expert Meghan Ely, principal of OFD Consulting. She shares insider secrets about how to get your wedding published in magazines, blogs, and other media. For event professionals, there are also great insights about why it's so important to have your work published, from creating a portfolio to building backlinks for SEO. Watch this episode to learn more public relations tips and tricks. And for more wedding advice, head over to our wedding podcast website at https://www.TransformYourWedding.com!

The Confetti Hour Podcast
'Wedding PR When You Have a Limited Event Season' with Meghan Ely of OFD Consulting

The Confetti Hour Podcast

Play Episode Listen Later Dec 3, 2020 74:34


OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.  A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com.  Her team's publicity efforts are regularly honored by the Public Relations Society of America. Meghan and her colleagues won top honors in issues management for her median strategy pivots at the height of the Zika crisis.  More recently, the OFD team has been working around the clock with COVID related media coverage and have received 100+ placements with such outlets as CNN, NPR, Fortune, Good Morning America, Bride Martha Stewart Living, among others.  A longtime supporter of industry associations, Meghan currently serves as the 2020 International Vice-President for WIPA, and was the founding Marketing Director for Richmond NACE. Featured Guest: Meghan Ely, owner of OFD Consulting Website: https://ofdconsulting.com, https://www.ofdcollective.com, https://weddingindustryspeakers.com, https://www.submitmywedding.com  Instagram: @ofdconsulting - Help support Renée and The Confetti Hour show with a small contribution of $3 per month. Your support goes towards the professional maintenance of the show allowing Renée to continue to bring on reputable wedding professionals weekly to share their incredible journey's and tangible tips to help wedding professionals elevate their services. Consider supporting at https://www.patreon.com/theconfettihour 

Ellwed Talks / Destination Wedding in Greece
015 - Ellwed Talks with Stationery Designer Jordan of A Good Day About Branding for Your Wedding Day

Ellwed Talks / Destination Wedding in Greece

Play Episode Listen Later Nov 27, 2020 48:34


In this new episode, we talk with Jordan Kentris About Branding for Your Wedding Jordan is the founder and owner of A Good Day, a boutique design firm that creates one-of-a-kind stationery, establishing unique brands for each and every event. A user experience (UX) designer, Jordan regularly works with creatives on digital projects to ensure they are capturing their brand's essence. He loves utilizing unconventional materials because he believes that touch can play a key role in a guest's experience. Jordan has been designing stationery for almost 6 years and has been in the advertising space for over 13, working with major brands like Pepsi, Visa, Toyota, and Mercedes. His wedding designs have been featured in Ruffled, Martha Stewart Weddings, Style Me Pretty, WedLuxe and many more. In this episode, meet Jordan and learn all about branding for your wedding day! Stick to the end to hear his experience with a big Greek destination wedding and his advice for your wedding in Greece! You can find Jordan: Website - https://www.agooddayinc.com/ Facebook – https://www.facebook.com/agooddayinc Instagram – https://www.instagram.com/agooddayinc/ Pinterest - https://www.pinterest.com/agooddayinc/_created/ ---------------------------------------------------------------- SPONOSR: This episode is sponsored by Submit My Wedding Submit My Wedding is the first resource for engaged couples and newlyweds that walks them through the real wedding submission process. Submit My Wedding is the creation of wedding publicists OFD Consulting, who have submitted hundreds of real weddings to blogs and publications in the last decade. As a bonus, customers who purchase the real wedding submission bundle will be invited to ongoing office hours with the OFD publicity team. https://www.submitmywedding.com/ ----------------------------------------------------------------- Read more on ellwed.com/podcast Get the Ellwed magazine at ellwed.com/magazine Follow Ellwed on socials for instant stylish inspiration from Greece at @ellwedmag Share this episode on your social media channels and help future brides with planning their destination wedding! --- Send in a voice message: https://anchor.fm/ellwed/message

Level Up Your Wedding Film Business
Next-Level Marketing: Wedding PR w/ Meghan Ely

Level Up Your Wedding Film Business

Play Episode Listen Later Nov 16, 2020 32:40


Today I’m chatting with Meghan Ely of OFD consulting all about this next-level marketing tactic for your wedding business, and that’s PR.---EPISODE SPONSORS--Sprout Studio: an all-in-one studio management solution- CRM - Galleries- Scheduling- Email Marketing- Bookkeeping - Customizable templates and contractshttps://www.sproutredo.com/levelupBlack Friday Sale:30% off any Sprout Studio plan for up to 3 years November 27-November 30, 2020Illume LUTsGet Illume LUTs Here!Use code: LEVELUP for 15% off------------------------------OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com.Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Meghan and her colleagues won top honors in issues management for her median strategy pivots at the height of the Zika crisis.More recently, the OFD team has been working around the clock with COVID related media coverage and have received 100+ placements with such outlets as CNN, NPR, Fortune, Good Morning America, Bride Martha Stewart Living, among others.A longtime supporter of industry associations, Meghan currently serves as the 2020 International Vice-President for WIPA, and was the founding Marketing Director for Richmond NACE.Sample Media Pitches for Wedding Filmmakers*Contains affiliate links*

Behind The Veil
Behind The Veil Episode 2: Getting Your Wedding Business Noticed During Covid

Behind The Veil

Play Episode Listen Later Oct 19, 2020 63:04


Today on Behind The Veil - PR for your wedding business! We welcome Meghan Ely - PR wedding guru and owner of OFD Consulting. Meghan gave us a ton of insight and free services that you can do right now to get your business noticed in the media! Follow this link for free resources that compliment our conversation! https://ofdconsulting.com/behind-the-... to subscribe to the Behind The Veil Channel: www.bit.ly/_BehindTheVeilShow Thank you again to Meghan Ely with OFD Consulting LLC Marci Hirshman Guttenberg with An Affair To Remember By Marci Tyler Black with Cache Events Brooke Logan StonerSupport the show (https://www.patreon.com/BehindTheVeilShow)

Ellwed Talks / Destination Wedding in Greece
012 - Ellwed Talks with Meghan Ely Wedding PR Publicist and Expert Speaker from OFD Consulting

Ellwed Talks / Destination Wedding in Greece

Play Episode Listen Later Sep 25, 2020 58:23


Hello and Welcome to Ellwed Talks – the first podcast about destination weddings in Greece! My name is Sanya, the founder of Ellwed magazine and I will be your host today. Join me in this new episode where we talk with Meghan Ely from OFD Consulting Meghan is an Award-winning Wedding Publicist and Wedding Industry Speaker She comes from the PR and Marketing world, but after her experience in the event industry, she became an expert on everything which has to do with weddings and events. As a director of events and a day-of coordinator, Meghan created mutually beneficial relationships with local and international vendors. That is when she started focusing on her niche of the wedding publicist and PR manager. She started her own brand OFD Consulting, a niche marketing group, offering specific and comprehensive services to small businesses specializing in the wedding industry. As the national Vice-President for the Wedding International Professionals Association and the 2017 chair of the NACE conference education committee, Meghan is a sought-after speaker and educator. Featured on many podcasts, summits, congresses and workshops such as Engage, Wedding MBA, WIPA and many more. Her articles were featured in multiple local and international publications from Brides, Martha Stewart Weddings Harper's Bazaar, The Knot, The Huffington Post and so on. Among other, she is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, The International Trend Report, Honeybook, Catersource and SpecialEvents.com. In this episode, we dive deep into Meghan's story and her beginnings. We talk about what is trending in the world of weddings, why you should submit your wedding or styled shoot for publication and how she can help you do this! Stick to the end to hear her advice for all brides to be! You can find Meghan https://ofdconsulting.com/ https://www.instagram.com/ofdconsulting/ Find the Submission guides here: https://www.submitmywedding.com/ Download the International Wedding Trend Report https://www.weddingacademyglobal.com/trend-report/ ----------------------------------------------------------------- Read more on ellwed.com/podcast Get the Ellwed magazine at ellwed.com/magazine Follow Ellwed on socials for instant stylish inspiration from Greece at @ellwedmag Share this episode on your social media channels and help future brides with planning their destination wedding! ------------------------------------------------------------------- This episode is sponsored by ALCHIMEIA portfolio building workshop retreat at Dexamens Seaside Hotel for all cinematographers and photographers who need to revive their portfolios and add luxury Greece to the list of their destinations. If you are a pro, join us! --- Send in a voice message: https://anchor.fm/ellwed/message

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 258 MEGHAN ELY: PR, Getting Published And More!

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later May 25, 2020 31:31


“Advertising says hey I’m great, PR is when somebody else says you are great.” Listen as Andy and his guest Meghan Ely discuss what this means and how important it is to have the recognition if you are interested in being published. Meghan shares a simple formula that can help you get your name recognized with the media as an expert in your field. Meghan is the owner of OFD Consulting, an award-winning publicity agency that focuses on the wedding industry and the B2B market. Their client portfolio ranges from top tier planners and venues to well regarded national brands, and industry thought leaders. Meghan is a long time industry speaker and writer, a wedding wire education expert, and is a regular contributor to Wedding Planner Magazine and others. Listen as Meghan discusses the generational shift, a hot topic in the industry, what it looks like, and who is affected by it. She also talks about transparency with social media, letting potential clients get a sense of who you are, and how technology can free up your time and make life easier. Andy and Meghan share their insights on setting boundaries around your time to let clients know when you are available but also when you are not. Meghan shares some final thoughts with the listeners and gives us an idea of what the OFD Collection is all about. This is a great conversation with many tidbits you won’t want to miss. SUPPORTING THE WEDDING BIZ Become a patron and Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute.    Show Highlights: [02:18] Welcome to the show, Meghan! [03:02] Meghan discusses things you can do to get published. [05:02] Meghan says to start small, begin in your region, and research the people you need to contact. [07:05] Meghan shares a simple formula that will allow you to reach and introduce yourself and share why you are an expert in your field. [09:10] If they don’t respond, is it ok to reach back out? [11:20] Meghan shares how to respond to the media when they contact you. [12:33] Meghan speaks about the generational shift, meeting the needs of the modern wedding couple. [15:09] In social media, transparency is number one, tell your story because couples want to know who you are. [17:18] Meghan chats about apps that allow you to control your calendar, and clients can book appointments in your open time slots that work for them. [19:32] Do you have boundaries around your hours and when you will be available for calls? [22:02] Meghan discusses global wedding trends and shares some she sees frequently. [25:40] Meghan shares that grazing tables are one of the biggest trends in the catering business this year. [28:09] Is there anything else you would like to share with the listeners? [28:53] Meghan speaks about the OFD Collective and what it does. [30:26] Thank you so much for being on the show!   LINKS & RESOURCES   Find Meghan Meghan Ely Meghan Ely Part 1 on The Wedding Biz OFD Collective Wedding Industry Speakers @ofdconsulting Instagram | Facebook    Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Support The Wedding Biz by clicking here.    Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com   Mentioned: Monte Durham on The Wedding Biz

Talk with Renee Dalo
031 | Talk About Thought Leadership with Meghan Ely

Talk with Renee Dalo

Play Episode Listen Later Apr 2, 2020 46:06


On this episode, I chat with Meghan Ely, a wedding publicist over at OFD Consulting. Helping wedding professionals, like myself, feel secure and streamlined in their businesses, she talks about what makes a successful leader, what thought leadership means and understanding the strategy behind it. So, if you’ve been curious to dig in and see if you have what it takes to step into this leadership role, this is the episode for you. KEY TAKEAWAYS: Approach to Thought Leadership Understand Strategy What Thought Leadership Can Do for Your Business A Lot of Different Avenues What Makes aThought Leader? Have You Achieved Success to Take The Step Thought Leader Skill-Set Helping Thought Leaders Succeed RENEE TALKED ABOUT: https://ofdconsulting.com @ofdconsultin

This Week in Weddings
138: Making It to the Main Stage

This Week in Weddings

Play Episode Listen Later Oct 30, 2019 55:44


Breaking into speaking as an industry expert is no easy feat, but making it to the main stage of a national conference is an achievement of a select few. In this week's episode of the This Week In Weddings podcast, we're chatting with public relations expert Meghan Ely about getting into the national conference speaking circuit. From why to do it to how much it pays, we're digging in deep to making it on the main stage. About our guest: OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. A long-time industry speaker and writer, she is a WeddingPro educator with The Knot and WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Forbes and Real Simple, among other outlets. Her team’s publicity efforts are regularly honored by the Public Relations Society of America.  Special Events also has honored her as one of the top 25 young professionals in the event industry. Most recently, Meghan launched WeddingIndustrySpeakers.com, a go-to resource for in-demand event industry educators. In this episode, listeners will hear about: How Meghan got her first speaking opportunity at a national conference Reasons for wanting to become a speaker at national conferences The first steps to take when trying to get into the speaking circuit How conferences typically pay speakers and how much you can expect to make as a wedding industry speaker Meghan's webinar about Creating Your Own Speaker's Platfrom Want to connect with Meghan? Online: https://ofdconsulting.com/ Facebook: https://www.facebook.com/ofdconsulting Instagram: @ofdconsulting This episode of This Week In Weddings is sponsored by Honeybook.

The Aisle Files Podcast
021: Best Practices from a Venue Employee (and How to Get Published)

The Aisle Files Podcast

Play Episode Listen Later Jul 23, 2019 64:37


Today's podcast is a fun one because my guest and I really take on two very different topics, but they all evolve out of her experience in the wedding industry. You'll not only hear what it's like to be an employee of several different styles of wedding venues, but also all about how putting a focus on public relations can help grow your business - even with small steps to begin. Who better to cover both of these than Meghan Ely? In this episode, you'll hear about: Meet Meghan and hear her story What were the consistent practices from her work at different venues How the level of venue service changed from working at a non-profit vs a 5-diamond property Ways that venues can raise their level of service Best practices for running a wedding venue How Meghan transitioned from venues to the world of PR How PR efforts can benefit your wedding venue business Easiest and low-hanging-fruit ways to get started with PR Ways to work in partnership with photographers for PR submissions Resources to know when you are featured in the press What do publications want to see (and not want to see) Knowing what publications are ideal for your wedding venue Local or national PR – what's better? Recent media changes to be aware of Best advice for getting more publicity RESOURCES WE MENTION:  OFD Consulting – use code AISLEFILES to save $20 SCORE – business mentoring and resources Kristin Binford Venue Consultant – new venue owners' Facebook group and Masterclass EventStable – save $100 on your order The Venue Owner Shop – use code FIRSTORDER to save 15% on your first order The Contract Law Shop – use code KELLYEWELL10 to save 10% ABOUT OUR GUEST:  Meghan Ely is the owner of OFD Consulting, where she combines in-the-trenches event experience with a love of wedding PR. She is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, The Knot, Martha Stewart Weddings, the Travel Channel, HGTV, Brit & Co, and Refinery 29, among others. But before all that, Meghan got her start working at wedding venues. From a location with limited resources to a 5-diamond property, she'll share what it was like to be a venue employee. BE A FRIEND:  Leave an iTunes review here. BE A GUEST:  Are you passionate about sharing your knowledge about running a wedding venue? Know someone who is? Email us at kelly@aislefilespodcast.com to let us know why you'd be a great person interview! Find full show notes from this episode here. — Connect with Aisle Files Podcast Online Website: www.aislefilespodcast.com  Email: kelly@aislefilespodcast.com Instagram: @aislefilespodcast Facebook: @aislefilespodcast The Aisle Files Podcast is created and produced by Kelly Ewell, owner of 48 Fields Farm.

Wedding Video Boss
Build an effective PR strategy with Meghan Ely

Wedding Video Boss

Play Episode Listen Later Jul 15, 2019 71:45


Welcome to Wedding Video Boss podcast where we talk about the business of being a wedding creative. In this episode, Meghan Ely and I discuss how pr can help build your brand.So if you want to build a bigger brand, learn to have a good pr strategy, and get your work featured so you can how to develop a good pr strategy to build a bigger brand, tune in now!In this episode, you'll discover:Episode Title: "PR Strategy With Meghan Ely"- - What should you know when crafting a PR strategy? - - How has the media landscape changed over recent years?- - What would a typical pitch look like (I.e. what should they be mindful of including)?- - How can a videographer best portray their expertise and industry knowledge without showing a video of their work?- - Let’s say you pitch some topics or expertise to a writer but they don’t respond. What does the follow up process look like?- - What does the process look like in terms of getting featured? What should you do once you’ve been published (internally or otherwise)?- - What are some tips for building strong relationships with writers for ongoing press opportunities?OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. A long-time industry speaker and writer, she is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Wedding Business Magazine, Catersource and SpecialEvents.com. Meghan represents clients globally and has earned them coverage with the New York Times, Martha Stewart Weddings, The Knot, Refinery 29, Forbes and Real Simple, among other outlets. Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Meghan is the Vice-President of the 2019 WIPA National Board, and a member of the NACE conference education committee. She is an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Most recently, Special Events honored her as one of the top 25 young professionals in the event industry. Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode on how pr can help build your brand, please share it with your friends by using the social media buttons you see at the bottom of the post.Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Wedding Video Boss!"And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now (LINK TO ITUNES) Thanks for listening!My main site: www.ofdconsulting.commy PR membership site: www.ofdcollective.comCredits:Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideobossJOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/The Wedding Video Boss Podcast hosted by Paul SantiagoBossIG: www.instagram.com/weddingvideobossBoffoIG: www.instagram.com/boffovideoWebsite: www.weddingvideoboss.comFor comments & suggestions email me at: weddingvideoboss@gmail.comSpecial thanks to Ning Wong (@NingWongStudios) for the sexy headshotMusic credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.comCheck out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code r-ea71ad for 40% off for 4 months, and support Wedding Bossness.

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 158 MEGHAN ELY: Using PR and Marketing Techniques to Brand Yourself and Create the World's Finest Weddings

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Jun 10, 2019 51:13


PR is actually a big part of lux weddings. Getting the word out in a positive light can build an exciting event that everyone wants to attend or at least hear about. Meghan Ely is a creative with marketing, PR, and wedding planning education and experience under her belt. In this podcast, she shares how she had an epiphany to niche down her business and combine the things she loved an knew. She learned early on how to hone in on the right questions to find out what a client really wants their wedding to be like. She also makes extensive work of technology and writing to make sure the best-planned event is also one of the best-known events. Meghan shares her origin story and answers question all about PR, wedding planning, and how she was able to pull it all off. Along with tips for others trying to up their marketing, PR, or speaking game. Show Highlights: [00:37] Megan has always considered herself a pre-serial podcaster for years. [00:53] She actually received clients from people talking about the importance of PR on the Wedding Biz Podcast. [01:20] Meghan is now killing it with a Niche Wedding PR and Marketing Agency. [01:55] She was inspired by her son's career day where she had to describe her business and began to gain clarity about what she does and wants to do. [03:21]  Early on, when she was a kid, Megan was interested in writing and creating magazines about celebrities. [04:05] She even tried to get a journalism internship, but her interests really revolved around PR. [04:49] She had a career epiphany while driving on her way to the store and thinking about the movie The Wedding Singer.   [06:06] She was equally interested in the wedding planner and the PR side, but it took her a few more years to put it all together. [06:37] She earned a PR degree, but kept getting pulled back to the wedding industry. She decided to try everything and worked with AmeriCorps for inner-city schools. [07:30] She decided to work at Maymont Park, and she did 4 weddings on weekends and 8 birthdays. [09:18] All of this hands-on experience and education was not put to waste as Meghan moved forward with her career. [10:20] She learned how to ask pertinent questions when interviewing potential clients. Having an extensive background allows her to pull more information out. [12:48] Meghan shares how she shares the emotional aspect of starting OFD Consulting. Hint -- it revolves around health and changing her life. This was also a lesson in how plans change and evolve. [18:16] Meghan shares how it was a leap of faith with only $600. She built a website and decided to niche down and combine her love of the wedding industry and PR. She was also very close to her first client. Guess who it was? [20:35] Learn how a big light bulb went off when Meghan learned about opportunities and partnering with other vendors and resources. [23:09] Meghan and her team are constantly asking what PR means and trying to get the message out. They are focusing on staying relevant to get published in today's market. [25:35] Keep your eye on pop culture. Whenever anything happens these can be opportunities to reach out and create an article or post. [26:39] You can use resources like Redditt and Search Engines to keep up with trends and the latest happenings. Consistently is also key. [28:40] Meghan gives tips and tricks about how to find and pitch exciting new and relevant content. [30:32] Meghan shares tips about introducing yourself but not making it about yourself or too overwhelming. [33:48] The best way to get the word out to your industry peers, starts in your own channels like your blog. You can also pitch to blogs that have sponsored posts and advertising. Speaking is also a great way to share your expertise. [39:00] Meghan shares tips and questions to decide if you are a good fit to be a speaker. [44:05] Meghan shares networking tips for becoming a thought leader. This episode is sponsored by Kushner Entertainment www.kushnerentertainment.com. LINKS & RESOURCES The Wedding Biz The Wedding Biz The Wedding Biz on Instagram The Wedding Biz on Facebook Colin Cowie & His Interview On The Wedding Biz: Colin Cowie Lifestyle Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences Mentioned During Interview: Style Me Pretty Living Abby + Tait Larson: Saving Style Me Pretty Shawna Gohel: Maharani Weddings Never Eat Alone AmeriCorps Maymont Park Facebook Live Speaker Programs OFD Consulting and Wedding Industry Speakers: Wedding PR Services: www.ofdconsulting.com Wedding PR membership: www.ofdcollective.com Wedding Industry Speakers: www.weddingindustryspeakers.com Social OFD Consulting LLC Facebook Page OFD Consulting on Instagram Videos Wedding PR firm OFD Consulting- Meet Us! Own It! Crafting Your Personal Brand

Tea With Jainé
Learn How to Surprise and Delight Your Clients with Meghan Ely of OFD Consulting - Ep.19

Tea With Jainé

Play Episode Listen Later May 30, 2019 40:36


Ever wonder what Surprise and Delight is? How to use it in your wedding photography business? How much should you to invest per client? Meghan Ely from OFD Consulting breaks it down for us in this brand new podcast episode of Tea with Jainé. Megan founded OFD Consulting to combine her love of public relations and weddings to help empower her clients to reach their top potential and attract the right clients. She shares her marketing advice and expertise to help you stand out in a saturated market and get noticed! It’s a MUST listen!! Show BONUS - http://bit.ly/surpriseanddelighttalk - Use this link to watch Meghan's exclusive Surprise and Delight webinar for even more helpful information. Visit Website: https://ofdconsulting.com Instagram: https://www.instagram.com/ofdconsulting Pinterest: https://www.pinterest.com/ofdconsulting/wedding-pr-ofd-consulting-press-portfolio Stay up to date & visit us at www.teawithjaine.com and follow www.instagram.com/jainekershner on Instagram to see our latest IGTV episodes. Have a topic you'd like us to discuss? Email us at hello@teawithjaine.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Weddings for Real
59: How to Promote Your Wedding Business, with PR Expert Meghan Ely of OFD Consulting

Weddings for Real

Play Episode Listen Later Apr 30, 2019 48:59


Meghan Ely, Wedding PR and Marketing Expert at OFD Consulting comes on to share the best ways to promote your business. Most of us creatives have very little time, so we need to figure out the most efficient strategies for maximizing exposure. And with the craziness of the past year or so – with WeddingWire and The Knot merging, with Southern Weddings shutting down, with Style Me Pretty shutting down and opening back up – it’s hard to know if we should be focusing on the bigger publications. So I asked Meghan what we should all be doing, and she shares some great tips! Meghan also talks about her two other websites, WeddingIndustrySpeakers.com and OFDCollective.com (see promo code below). We mentioned 3 promos on this show! 1) My friends at LVL Academy are bringing their wedding planner workshop here to North Carolina in June and Weddings for Real Host Megan Gillikin is a speaker! Join us June 7-8th at Muse at the Mill in Winston-Salem for 2 full days of learning best practices, ways to refine your planning process, resources and tools to grow your business, and more! Use the code WEDDINGSFORREAL by May 10th for $200 of your registration at lvlacademy.com. See you there! 2) For a really cool Mother's Day (or any time) gift, visit StoryWorth.com/WeddingsForReal for $20 off your subscription! With Storyworth, you or a loved one answers questions about your life weekly, and at the end of the year, those stories are bound into a keepsake book! 3) The OFD Collective. Go to OFDCollective.com, and at checkout, enter the promo code "weddingsforreal" for $20 per month off!   Listeners, we are nominated (!!!) in the IndyWeek's Best of the Triangle Awards!  You can go to IndyWeek and vote for us in the "Out and About" Section!   Meghan Ely, OFD Consulting    OFD Consulting on Social Media: Facebook: @ofdconsulting Instagram: @ofdconsulting   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal Music for this episode by https://www.bensound.com. The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She's also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com. Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 115 REVISIT: Lynn Easton: Destination Weddings with a Classic Touch, Part 1

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Dec 31, 2018 58:23


REVISIT: Lynn Easton is a busy woman. Between managing her destination wedding design business Easton Events and growing her Easton Porter Group luxury properties, she’s got a lot of balls in the air. But for her, that’s all just part of the fun. Lynn started her wedding planning career over twenty years ago almost by accident. She offered to help a friend plan and design her wedding, back before planners were really around. One wedding turned into another and another, and soon Lynn realized she had a true thriving business. But she wanted more; her beautiful designs were only being noticed regionally, and she was ready to go national, and even international. Lynn’s story is one of how to make it on the big stage, and her sage advice goes a long way in inspiring and educating others in the industry. In this week’s episode, Andy and Lynn talk all things business, family, and pleasure, and how she truly does it all. She shares her take on what an Easton event really is, what she attributes most to her success, and how she and her husband are taking on now more than ever in the business- and still loving it. Lynn also gives pointers to other up and coming event planners on where to focus efforts most to get the more clientele. This perceptive interview is a perfect reminder of how someone with a strong vision and a great business plan can create one of the world’s most sought-after companies. The full interview is available now. Links Easton Events  Easton Events [Instagram] Easton Events [Facebook] Easton Events [Twitter]   On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting   OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.    

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 116 THE NEXT LEVEL: Lynn Easton: Destination Weddings with a Classic Touch, Part 1

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Dec 31, 2018 16:32


Join Andy and guest co-host, Julie Sabatino of The Stylish Bride, as they discuss Lynn Easton's amazing interview. It's easy to admire Lynn's business, but don't let her calm demeanor make you think her business is no big deal. Lynn Easton has built an empire and she works tirelessly to keep all of her balls in the air while building a solid base of raving fans! Learn how she does it all.   If you haven't listened to Lynn's full interview, you can find that here. You can find Julie Sabatino at www.thestylishbride.com. On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting   OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.    

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 113 REVISIT: Sylvia Weinstock: The Queen Of Cakes

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Dec 17, 2018 62:00


REVISIT: It’s hard to overstate how glad I am to share my conversation with Sylvia Weinstock with you. I am thrilled that you’ll get to spend some time with her, as I’ve been lucky enough to. If you’re in the wedding business or familiar with it, Sylvia needs no introduction. Sylvia Weinstock reinvented the tradition of the wedding cake, and for 37 years she and her team set a standard for wedding creations—quality, workmanship, pride—that few have matched, and few will match. In this episode, I talk with Sylvia about her amazing life and career in the wedding business, her philosophy on both, and about this amazing time in Sylvia’s life as she closes one chapter and opens a new one. Links About Sylvia Weinstock Cakes My Dinner With Andre Babette’s Feast On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting   OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.  

The Wedding Biz - Behind the Scenes of the Wedding Business
Episode 114 THE NEXT LEVEL: Sylvia Weinstock: The Queen Of Cakes

The Wedding Biz - Behind the Scenes of the Wedding Business

Play Episode Listen Later Dec 17, 2018 16:40


Join Andy and guest co-host, Sean Low as they dig deeper into Sylvia Weinstock's interview. Both Andy and Sean know Sylvia very well and they are still just blown away by her story. Andy and Sean discuss: Sylvia was 50 years old when she started her current career. It's important to recognize the pressure brides are under to have a fairytale wedding. The cakes Sylvia makes are considered to be art and every wedding vendor contributes their own art to the wedding. How Sylvia wasn't taken seriously when she started. Sylvia's retirement plans. If you haven't listened to Sylvia's full interview, you can listen here. On The Wedding Biz Network: The Stylish Bride with Julie Sabatino This Episode is Sponsored by: OFD Consulting Contact OFD Consulting   OFD Consulting is an awarding-winning publicity agency that focuses on the wedding industry. Client portfolios range from top-tier planners and venues to well regarded national brands and industry thought leaders. Owner, Meghan Ely is regarded as the leading PR Expert in the industry education space. She is a WeddingWire education expert and has spoken most recently at TSE, Engage Summits, Catersource, Wedding MBA, NACE Experience and WeddingWire World among others.    

Office Talk with Annette Stepanian
Ep. 041: Meghan Ely: How To Use PR to Grow Your Audience (and Your Business)

Office Talk with Annette Stepanian

Play Episode Listen Later Jun 7, 2017 35:10


Want to get people talking about your business? Have you considered PR as part of your business strategy? If you’re anything like me, trying to get some good PR can sound a bit overwhelming. We’re so busy doing #allthethings that we really can’t handle pitching our story to media outlets on top of all the marketing we’re already doing to grow our audience. And even if we could find the time, who even knows where to start? Meghan Ely does, thankfully. Meghan, owner of OFD Consulting, very generously shared her PR expertise with us in this episode of Office Talk. Meghan explains how PR can not only get you in front of the target audience, but provide you with valuable third party credibility as an expert in your field. No matter where you are in your business (and budget!), Meghan’s tips will show you how to get PR opportunities and how to make the most out of them to grow your audience and your business.

She Creates Business | How to Start a Wedding Venue | How to Become a Wedding Planner | Marketing Your Wedding Business
45: Meghan Ely, How to Build Your Personal Brand to Showcase Your Expertise & Value

She Creates Business | How to Start a Wedding Venue | How to Become a Wedding Planner | Marketing Your Wedding Business

Play Episode Listen Later Mar 7, 2017 41:57


Today's episode is brought to you by my upcoming course, Podcasting for Creatives. Go to Bit.ly/letspodcast for more information.  I am so pleased to welcome Meghan Ely from OFD Consulting to the show today. Meghan is breaking down and telling us HOW and WHY we should build our personal brand to help showcase our expertise and value.  Meghan gives us tactical ways we can start or continue to build our personal brands whether we own our own businesses, work for a company or both! 

This Week in Weddings
Episode 4: Getting Your Business Noticed Without Paying a Dime

This Week in Weddings

Play Episode Listen Later Jan 4, 2017 50:02


Featuring Meghan Ely, owner of wedding PR and marketing agency OFD Consulting, this episode of This Week in Weddings explores public relations strategies for the wedding industry. From Real Wedding submissions to being identified as an expert in the media, Meghan Ely shares her top tips for getting noticed in the media through means other than paid advertising. About our guest:  OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding marketing and wedding PR to empower her clients to take their businesses to new heights. Meghan is a WeddingWire Education Expert as well as a regular contributor to Wedding Planner Magazine, Book More Brides, Wedding Business Magazine, Catersource and SpecialEvents.com. She is an adjunct professor in the Mass Communication department at Virginia Commonwealth University, specializing in Public Relations. Meghan is the national Director of Communications for the Wedding Industry Professionals Association national board and the 2016 chair of the NACE education committee. In this episode, listeners will hear about: The basics of PR, including how PR differs from advertising Pros and cons of styled shoots Submitting real weddings to publications Where to submit - print vs. blogs Building relationships with editors How to determine if you can do your own PR vs. hiring a professional HARO - https://www.helpareporter.com/ Want to connect with Meghan? Instagram: @ofdconsulting / Website: http://www.ofdconsulting.com/ / Email: meghan@ofdconsulting.com 

PhotoSpark
Episode 46: Wedding Public Relations with Meghan Ely

PhotoSpark

Play Episode Listen Later Oct 7, 2016 46:35


PHOTO CREDIT: Aaron Watson Photography We're SO excited to chat this week with Meghan Ely of OFD Consulting. Meghan has a RAD job... she basically works with wedding professionals to help them get published & market themselves! The world of wedding public relations is a tricky one to navigate, so it's great to have an expert in the field on the show to help us with some tips on how to make it easier! Key Takeaways: What are some things we as photographers focus on from a wedding public relations standpoint? Photographers should focus on getting real weddings published both in blogs and in print: select images, write the couple's story, and find your place in media. When you're in a saturated market, you can also try to gain third party credibility. Ideally, you want to be the "expert" and be the go-to person for quotes from credible sources like The Knot or Wedding Wire. If you've been in business a long time, you can look to elevate your brand among your peers. This includes things like speaking engagements, getting awards, and more. How can I get started on the correct wedding public relations path? Set goals for yourself. Ask yourself: "Why am I doing this?" Also, focus on who you're trying to impress. What market are you interested in? Decide which sources of media you are attracted to the most. You want to pick a media source that matches your ideal client. Give your portfolio a good, hard look. Does it represent your best work? Does it compliment your ideal clients? While we know our own work and the story behind it, it's super important to make sure it comes through in our portfolio as well. How can photographers pitch ideas to the media? Look for themes in your body of work. Is there anything that stands out from recent weddings that could work for a piece? Maybe you've shot a lot of beautiful cakes recently... figure out how you can turn that into a story Think about any bloopers or funny stories that have popped up recently. Think about if there's any chance you can turn that funny story into an article. Take 15-20 minutes once a week and catch up on current events in the wedding field & try to find a way to write a spinoff piece focusing on something that's been in the news recently. Listen to the full episode to hear even more awesome tips from Meghan! Related Links: OFD Consulting Two Bright Lights Help A Reporter Out Download from iTunes Here Download from iTunes Here