Business Muscle

In this episode, we're joined by Jenalee and Alie, the best friend duo behind Creating Connections—a pediatric occupational therapy practice that's redefining what it means to support kids and families. We dive into how they went from traditional OT roles to building a thriving, heart-centered business from scratch! They share the real, behind-the-scenes journey of starting out, navigating growing pains, and staying grounded in their mission through it all. We also chat about what makes their approach to pediatric OT so unique and why community and connection are at the core of everything they do.This episode is extra special because (spoiler alert!) we're now proud business partners with Jenalee and Alie as they continue to grow Creating Connections. We talk about how they knew it was time to bring on partners, what's changed since then, and what the future holds as we scale this dream together. Plus, you'll hear their favorite moments with kids, their biggest lessons in leadership, and what they hope people feel when they hear the name “Creating Connections.” Enjoy! Creating Connections OT: https://creatingconnectionsot.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

It's our 100th episode (!!) and we're celebrating with something a little different—and a lot of fun. We each answered 10 surprise questions generated by ChatGPT, and somehow, they weirdly nailed our personalities. From lighthearted laughs to deeper reflections, this episode is full of unexpected moments and genuine connection as we put each other in the hot seat.We also just want to say a huge THANK YOU for being here for 100 episodes. Whether you've been listening since day one or just found us recently, we're so grateful for your support, messages, shares, and the amazing community that's grown around this show. Here's to 100 more!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Trying to grow your business but don't have the budget for ads? We've got you. In this episode, we're talking all about how to land your first clients without spending a single dollar on marketing. From sliding into DMs the right way to getting creative with social media and tapping into your community, we're sharing the scrappy, real-world strategies that actually work.If you're just getting started, bootstrapping your way through, or tired of throwing money at things that aren't moving the needle, this one's for you. It's all about getting resourceful, making the most of what you've got, and building serious momentum—no budget required.Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're getting real about Elise's decision to close the Beverly Sweat Fixx studio—and how it came down to a tough, numbers-driven call. Even with an amazing community of clients and a lot of love for the space, the data was telling a different story. Elise shares how rising costs, inconsistent traffic, and performance that didn't match up to other locations made it clear that something had to change. It wasn't about the vibe or the people—it was purely a business decision based on what the numbers were showing.We also dive into the emotional side of making a decision like this—because closing a space filled with memories is never easy. Elise opens up about how she navigated supporting her staff, communicating with the community, and ultimately staying focused on the bigger mission. If you're an entrepreneur facing a big shift or tough call, this episode is packed with real talk, lessons learned, and a fresh perspective on how letting go of one piece can actually make your business stronger.Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're chatting about why we love using OpenPhone in our businesses. It has made managing client communication so much easier—no more missing phone calls, losing track of missed calls, or feeling tied to our personal numbers. We've been able to set up auto-replies, share a team inbox, and keep everything organized without the chaos. Plus, the voicemail, call recording, and integrations make it feel like we've leveled up how we communicate with our clients. It's one of those tools we didn't realize we needed until we had it—and now we're not going back! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Today we are replaying one of our favorite episodes with Mike Sjogren ! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today!Mike is the go to guy for all things short term rentals with over 90k followers on instagram, his own short term rental mastermind program which has helped hundreds succeed, and his own podcast, Short Term Rental Secrets. Mike shares how he got started while still working his full time job, how he built his Instagram following, and how you can build the business of your dreams if you have a clear vision. Enjoy! Join Mike's STR Masterclass: https://www.strsecrets.com/Find Mike on Instagram: https://www.instagram.com/the_airbnbguy/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're sharing the biggest lessons we've learned from coaching other business owners. One thing we know for sure? Clarity beats everything. Whether you're choosing your next offer, marketing direction, or business model, having a clear vision and message makes every decision easier and more impactful. We also talk about how you're never truly stuck — pivots, changes, and new directions are all part of the process.We dive into the power of investing in the right support and how it can dramatically shorten your learning curve. From narrowing your focus to paying attention to the small details most people overlook, these are the insights we come back to again and again. If you're feeling overwhelmed, scattered, or unsure of your next step, this episode is for you! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Replaying one of our favorite interviews today! In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and now their very own spirit line.Join us as Esther discusses Trillium's growth, their impact on the craft beer industry, and their exciting vision for the future. Esther gives us the keys to managing a large team, running a business with her husband, and how she now focuses on leadership training within her team. You're not going to want to miss this one. Enjoy!Trillium Brewing Company: https://trilliumbrewing.com/You can find Trilium on Instagram at @triliumbrewing and Esther at @mrstrilium! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're diving into our business “spring cleaning” checklist! From refreshing your website copy and social media bio to decluttering your inbox and reviewing what's truly moving the needle (hello, 80/20 rule!), we're covering simple but powerful ways to reset and refocus. Whether you're a solo entrepreneur or leading a team, this is your reminder to clear the clutter and make space for what actually matters. A few intentional updates can create more clarity, boost productivity, and help you show up more confidently online. Let this be your sign to hit refresh and step into your next season with purpose. Enjoy! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

We are so excited for this week's episode with Lauren Rich, co-owner of Backyard Boston! Lauren joins us to share her journey of transforming an outdoor fitness community into a thriving business with multiple locations across the city. From launching their first space in South Bay in 2022 to opening The Yahd in 2023, Lauren and her partners have taken bold risks to redefine the fitness scene in Boston. Now, they're preparing for their biggest move yet—bringing both concepts under one roof in Fort Point. Along the way, Lauren has balanced the intense demands of entrepreneurship with the realities of motherhood, navigating pregnancy, labor, and postpartum while scaling her business!In this episode, we dive into what it really takes to build a lasting fitness studio, the challenges of running a business with partners, and the raw truths of balancing motherhood with entrepreneurship. As a mom to three kids (two of them twins!) Lauren opens up about making tough business decisions, dealing with mom guilt, and what it really takes to find balance. Enjoy! Book a class at BackYard: https://www.backyardbos.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On today's episode, we are replaying one of our most popular episodes as we chat with Meaghan St. Marc, owner of Rev'd Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev'd from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand. She tells us about everything from the early days, standing outside of grocery stores just trying to get any clients in, to scaling to 6 studios, to now starting the journey of becoming a national franchise. She gets vulnerable about the challenges that come with scaling, how she went about raising 1.2 million dollars of funding in 6 weeks, and how she manages a team of over 100 employees. There are so many good takeaways in today's episode, we can't wait for you to tune in! Book a class at Rev'd Indoor Cycling: https://revdindoorcycling.com/ Follow Rev'd and Meaghan on Instagram @revdindoorcycling and @meagstmarc. Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Ariel is 38 weeks pregnant! In this episode, we dive into the behind-the-scenes of preparing for maternity leave as an entrepreneur. We're talking all about the mindset shifts and logistical strategies to make this transition as smooth as possible. We chat about how to delegate responsibilities with confidence, strengthen your team's sales processes, and create a structure that allows the business to thrive in your absence. Whether you're a founder stepping away for the first time or simply looking to improve your delegation skills, this episode is for you. We also get real about the emotional and mental shifts that come with preparing for motherhood while running a business. Clear communication is key—not just with your team, but with yourself, as expectations and priorities evolve. We discuss how to set boundaries, create flexibility, and trust your team to take the reins while you're away. If you're navigating the constant changes in life while running your business, this episode is for you! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

RESHARE: “It's Already In You” Podcast Today we're bringing in an incredible replay from the It's Already In You Podcast with Jenine Wright and Liz Morrison! As guests on this health and wellness podcast, we chatted about pelvic floor health, pregnancy, postpartum recovery, and how to move through different seasons of life with strength and confidence. We discuss training during pregnancy, the importance of pelvic floor awareness, and how postpartum recovery is about so much more than just “bouncing back.” This episode is packed with knowledge to support you through every stage of prenatal and postpartum healing.We also dive into the role that recovery plays in feeling and performing at your best. From movement modifications to hands-on techniques, we explore how the right tools—like those offered at Fixxed—can help you rebuild strength, reduce pain, and restore balance in your body. No matter where you are in your fitness or motherhood journey, this episode is a must-listen for anyone looking to move better, feel stronger, and take care of their body for the long haul. Enjoy! Listen to the “It's Already In You” Podcast: https://open.spotify.com/show/0ehtJKwikzwEakB6rcEzyo?si=d8362eb104604dc3Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On this episode of the Business Muscle Podcast, we're excited to welcome Dr. Matt Shiver, a seasoned online coach and business consultant. Matt's journey began in 2015, coaching competitive weightlifting and powerlifting athletes while studying Physical Therapy at Duke. Recognizing the potential of online business, Matt shifted gears to create the 'Coach's Growth Accelerator,' helping other coaches scale their businesses, achieve financial freedom, and make a lasting impact. Matt dives into the challenges of building an online business from scratch, the importance of sales funnels and paid advertising, and the strategies that led to his first $10k month. He offers insights for coaches on scaling their businesses, overcoming common income plateaus, and optimizing their time to achieve financial success. From leveraging automation to supercharging organic content, Matt provides actionable advice on creating predictable growth! Enjoy! Work with Dr. Matt: https://mattshiver.com/Follow Dr. Matt on Instagram: @drmattshiver Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Too often, we let other people's self-limiting beliefs dictate what we think is possible for ourselves. Whether it's the idea that pregnancy will slow you down, that motherhood means putting your dreams on hold, or that starting a business is too risky, these are just stories—ones you don't have to accept. In this episode, we're breaking down why other people's fears and doubts have nothing to do with you and how to separate their mindset from your own. You get to decide what's possible, and the truth is, you can be an incredible mom, run a thriving business, and create a life that feels aligned—all at the same time.Today we share our personal experiences navigating pregnancy while growing our businesses, and how we refuse to let outdated narratives hold us back. We dive into the mindset shifts that have helped us push past external doubt, set boundaries around unsolicited advice, and stay focused on her own visions. If you've ever felt like people are projecting their fears onto you—whether about motherhood, entrepreneurship, or simply going after big goals—this episode will help you break free from those limitations and fully step into what's possible!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Today, we are chatting with Rachel Sommers-Ash, founder of Intoxicated Cosmetics, a groundbreaking venom-based skincare brand featured in Forbes, VOGUE, and BoxyCharm. Rachel shares her journey from the initial "aha moment" to building her brand, overcoming challenges in a male-dominated industry, and navigating personal hurdles. She discusses how her background as an esthetician helped shape her innovative products and how she adapted during the pandemic to thrive.Rachel also opens up about the early days of hustle, getting her products into local salons, and the power of social media in growing her brand. She offers advice for women entering male-dominated fields, insights into balancing personal life and business, and highlights key milestones like major media features. Enjoy! Intoxicated Cosmetics: https://intoxicatedcosmetics.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, Ariel shares her journey from feeling unfulfilled in her corporate PT job to creating a business she truly loves. Frustrated by the limitations of insurance-based care and unable to find a job that aligned with her passion, she decided to take matters into her own hands. Ariel breaks down the steps she took to start her own practice, the mindset shifts that made the transition easier than expected, and why she believes more PTs should consider entrepreneurship. She also opens up about her biggest hesitations—financial uncertainty, legal complexities, and lack of mentorship—and how she overcame them by partnering with friend and business expert, Elise. If you're a physical therapist questioning your career path, this episode is a must-listen! Chat with us about franchise opportunities at Fixxed: https://www.fixxedstudios.com/franchiseWork with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Jenine Wright, the founder of Fit Life to discuss the rollercoaster journey of building a business from the ground up. With a background in Exercise Science and a commitment to holistic health, Jenine shares the lessons learned from balancing family life, navigating the ups and downs of entrepreneurship, and staying true to a mission of helping people live healthier, better lives.We also dive into the impressive growth of Fit Life, from starting with just three team members and 50 clients to now supporting a team of 33 and nearly 400 active members! Along the way, we explore the challenges of maintaining work-life balance, the ongoing evolution of the fitness industry, and the importance of adaptability. Tune in to hear how Jenine is taking on some new projects including an Organic Cafe in Melrose, and producing her own healthy living journal! Enjoy! Work with Fit Life: https://www.fitlifema.com/Planted Melrose: https://www.plantedorganiccafe.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

JEREMY DUPONT In this episode, we're joined by Jeremy Dupont, co-founder of Patch and former owner of Ripple Physical Therapy. After losing his job during COVID, Jeremy founded Ripple in January 2021, transforming it from a solo practice with 30+ patients per week into a seven-figure business with two locations and a team of seven PTs. His passion for marketing and technology played a crucial role in Ripple's success, fueling his decision to exit the business in 2024 and focus full-time on Patch, which now helps over 200 cash-based clinics scale through marketing strategies.Jeremy shares how digital marketing, CRM systems, and targeted ad campaigns helped build Ripple's client base and how those same strategies drive Patch's success today. He also discusses common marketing mistakes small businesses make, when to invest in a CRM, and tips for scaling service-based businesses. Whether you're a physical therapist or a small business owner, this episode is packed with actionable insights and entrepreneurial wisdom. Enjoy! Work with Patch: https://thepatchsystem.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we break down the key performance indicators (KPIs) you need to track for a successful 2025! We start with customer retention, discussing how maintaining loyal clients can significantly impact your business's growth and stability. Next, we explore lifetime value, helping you understand how much each customer contributes to your bottom line over time.We also dive into the importance of monitoring overhead and expenses, ensuring you keep costs in check while maximizing profitability. Finally, we discuss how to calculate average revenue per hour or service, providing insights into optimizing your offerings for better financial performance. Tune in to learn how these KPIs can drive smarter decisions and set you up for a successful year ahead!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're excited to welcome Ariana Grabus, the owner of Sblended, a health-focused smoothie and nutrition shop serving the Beverly community and beyond. Ariana shares her journey from growing up in Beverly and Manchester-by-the-Sea to discovering her passion for health and wellness while attending Salve Regina University in Newport, Rhode Island. With a background in marketing and business administration, as well as over three years of experience as a health coach, Ariana has dedicated herself to helping clients reach their fitness goals and live healthier, happier lives. Now, through Sblended, she's bringing her expertise in nutrition to her local community.Ariana talks about the challenges and rewards of starting Sblended, and the support she's received from family, friends, and mentors along the way. She also shares how her vision for providing accessible, nutritious options has shaped the success of her business. With a passion for promoting wellness and a commitment to the community, Ariana is on a mission to make healthy living easier for everyone. Whether you're interested in health, entrepreneurship, or simply want to hear an inspiring story of following your dreams, Ariana's journey is sure to motivate and empower you.Visit Sblended: https://www.sblendednutrition.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Ready to launch your business?In this episode, we explore the crucial first steps of starting your own business! Opening a business may seem scary, but when you break it down into simple steps, it becomes much more doable. Today we chat about validating your idea through market research, and understanding your ideal customer. We discuss the importance of testing demand, and how this can save you time and money.We then focus on building a solid foundation, covering essentials like choosing the right business structure, securing an EIN, and setting up a basic bookkeeping system. Finally, we dive into creating a clear plan, including setting achievable goals, crafting a simple business plan, and prioritizing tasks that drive cash flow. Tune in for actionable tips to get your business off the ground and a sneak peek at what's coming next! Enjoy! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're joined by Alexa Nika, the owner of MOKO Beauty, a thriving permanent makeup studio in Stoneham, MA. Alexa shares the incredible story of how she launched her business in 2020, right in the midst of the pandemic, and within just two weeks, was fully booked for the entire year. We dive into her journey with permanent makeup and how she overcame early challenges to find success in a highly competitive industry. Alexa also discusses the pivotal decisions that helped her grow MOKO Beauty, from transitioning into a brick-and-mortar location to scaling her team from solo artist to managing a crew of seven.Alexa's insights into running a successful beauty business go beyond just technique—she reveals her marketing strategies, leadership approach, and mindset for staying ahead in a saturated market. We also talk about the founding of MOKO DOJO, her training academy for aspiring artists, and what makes her training program stand out. Alexa offers valuable advice for anyone considering entrepreneurship and shares her vision for the future of MOKO Beauty and the permanent makeup industry. Enjoy!Book with MOKO Beauty: https://www.mokobeautystudio.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this reflective episode, we share the difficult lessons we learned in 2024 while navigating the challenges of building and growing a business. From the importance of investing in employee benefits like health insurance and retirement plans to attract top talent, to the tough realization that sometimes you have to close a location to protect your overall vision, this year taught us how to prioritize both people and strategy.We also discuss the courage it takes to tackle big projects—like franchising—that can feel overwhelming but offer massive growth potential. Plus, we share insights on hiring, addressing employee issues early, and staying true to your company's culture. Perhaps the biggest takeaway? The necessity of tough skin to make hard decisions and keep moving forward. Whether you're an entrepreneur or a business leader, this episode is filled with raw and actionable insights from a year of challenges and growth. Enjoy!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're thrilled to welcome Emily Chandra, the CEO and founder of Seacoast Stilettos, a dynamic dance studio that's reshaping the world of dance through empowerment and autonomy. Since its start in 2018, Seacoast Stilettos has grown from a solo project to a team of 11, recently being named Best Dance Studio by Boston Business Women Magazine in 2024. Emily shares her journey of identifying a unique niche in the dance world, transitioning from yoga and dance to beginner heels classes, and overcoming early challenges like renting spaces and launching during the pandemic. She also reveals the pivotal moments that helped her grow the business, including securing a permanent studio space in 2022 and scaling from small classes to sold-out sessions.We dive into Emily's leadership journey as she transitioned from solo entrepreneur to managing a team, and the strategies she used to foster a strong sense of community within both her instructors and clients. She discusses how she's embraced her role as CEO, learned to delegate, and developed skills along the way that helped her scale Seacoast Stilettos into the thriving studio it is today. Emily also shares her vision for the future, including plans for expansion and new offerings. Whether you're interested in entrepreneurship, leadership, or the world of dance, this episode offers inspiring insights and practical advice for growing a purpose-driven business.Book with Seacost Stilettos: https://seacoaststilettos.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we are resharing an episode from the PT Entrepreneur Podcast with Danny Matta, featuring our co-host Ariel! In this replay, Danny and Ariel discuss the initial days of Fixxed, what it takes to have a successful business partnership, and how Fixxed's unique approach led her to develop a scalable franchise model that empowers physical therapists to pursue entrepreneurial careers.Tune in to hear about the challenges and successes of launching and expanding Fixxed, the decision to franchise, and their mission to redefine physical therapy nationwide. Whether you're a PT looking for new career paths or an entrepreneur curious about scaling a healthcare business, this episode is packed with valuable insights and inspiration. Enjoy!Work with Danny Matta: https://drdannymatta.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Sydney Nunn, the owner and curator of Simply Placed, a curated home decor store on Boston's North Shore. Simply Placed is more than just a retail shop—it's a sanctuary of community, relaxation, and beautifully curated pieces designed to make your house feel like a home. Sydney shares her journey of opening the boutique, from conceptualizing the space to managing inventory and creating a shopping experience that keeps customers coming back. Whether you're shopping for yourself or looking for the perfect gift, Simply Placed offers something special for everyone.Sydney also opens up about the challenges of running a business while pregnant, as she prepares to welcome her baby girl. She dives into the balancing act of growing a business and a family at the same time, offering honest and inspiring insights for anyone juggling similar dreams. If you've ever thought about opening your own boutique shop, this conversation is packed with practical tips, personal stories, and the motivation to take that next step. Don't miss this heartfelt and informative episode!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we are chatting about being a mom and owning a business at the same time. Elise is newly postpartum with baby number two, and Ariel has one on the way! So today we're discussing how to prioritize the tasks that truly matter for both your business and family. You'll learn strategies like embracing flexible work schedules, working in focused time blocks, and finding productivity in unconventional moments, such as during nap times or school pickups. We also dive into the importance of setting realistic expectations, and leaning on your team and family for support.From outsourcing tasks to building systems and routines, this episode offers tips to help you lose the mom guilt and the business owner guilt. We know how important creating new routines is going to be in this new season for both of us, so tune in to hear how we're handling the new schedule, mindset shift, and so much more. Enjoy! Atomic Habits by James Clear: https://jamesclear.com/atomic-habitsWork with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Nicole Ritter, a Board Certified Holistic Health Practitioner, wife, mom, and serial entrepreneur. Nicole shares her incredible journey from working in sales at ADP to founding Ritter Functional Health, Automate Your Wellness Biz, and Holistic Health Experts! Motivated by her own health struggles, Nicole transitioned into the world of functional health and wellness, where she has since built a thriving business, grown a team, and embraced automation to scale her impact. Nicole gets honest about the highs and lows of her entrepreneurial path, from the grind of starting solo to the benefits of building a team and automating her operations. She offers valuable insights on work-life balance, creating lifestyle freedom, and the importance of delegation in achieving business growth. Whether you're in the wellness industry or dreaming of making a career pivot, Nicole's story is packed with inspiration, practical advice, and personal reflections. Enjoy! Book with Ritter Functional Health: https://www.ritterfunctionalhealth.com/Automate your Wellness Biz: https://www.automateyourwellnessbiz.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're pulling back the curtain on the real-life ups and downs of being an entrepreneur. From juggling financial responsibilities to finding work-life balance, we're talking about all the little (and not-so-little) things that make business ownership rewarding yet challenging. Whether it's managing cash flow, working those extra hours, or making high-stakes decisions, we'll chat about the unique pressures that come with running the show- and why we still think it's still worth it. Things like handling customer expectations, finding the right people for your team, and keeping up with industry regulations can make business ownership feel overwhelming at times. We also chat about how to combat loneliness and stay motivated when you're wearing many hats. Join us for a candid conversation on the journey of entrepreneurship, with practical tips and stories to remind you that you're not alone in the hustle!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On this episode, we sit down with physical therapist and entrepreneur Danny Matta, founder of Athletes' Potential—a cash-based physical therapy clinic that has grown from a single gym-corner setup to three successful locations across Atlanta. Danny shares his journey from a stable military PT role to establishing his own practice in a niche cash based model. Known for hosting the PT Entrepreneur Podcast, Danny empowers others to turn their passion for physical therapy into thriving, purpose-driven careers. In this conversation, Danny gets real with us about the challenges and milestones he encountered. We talk about his approach to overcoming obstacles in scaling a business, assembling a strong team, and leveraging the power of marketing. Danny doesn't sugarcoat a thing, and his honesty about what it's really like to be a business owner is invaluable for physical therapists considering the leap into entrepreneurship! Enjoy!Work with Danny Matta at PT Biz: https://www.physicaltherapybiz.com/Listen to the PT Entrepreneur Podcast: https://drdannymatta.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Kat Cynewski, a Business Coach, Yoga Instructor, and Founder of Be Well Events. After a profound loss in 2011, Kat's passion for yoga soon evolved into a full-blown passion and career shift. Leaving behind a demanding corporate job in 2018, Kat embraced her calling as a “yogipreneur,” quickly making waves with a successful wellness festival, a retreat in Havana, and an online community of over 15k followers.Kat's coaching journey began in early 2020, and she's since helped hundreds of women in wellness expand their businesses online, achieve greater freedom, and find deeper fulfillment. In this episode, she shares insights on how to grow a wellness business online, the value of working smarter, and why women in wellness are deserving of wealth.Tune in for valuable advice on building community, achieving wealth from the inside out, and creating a life of abundance and well-being.Work with Kat: https://katcynewski.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we discuss the crucial missteps that can lead to losing money quickly in business! Learn why neglecting trademark and brand name research can result in expensive legal troubles and rebranding costs. Discover the pitfalls of launching products or services without thorough testing and how this can lead to market failures and costly fixes. We also chat about the dangers of pouring money into ads without a solid customer retention strategy or sales funnel, which can result in wasted spend and low returns. Finally, find out why skipping employee training can hurt your business with inefficiencies and poor customer service. Tune in to avoid these costly mistakes and set your business up for success.Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

CICI VAIN MEDI SPA In this episode, we sit down with Cici Dimou, the Nurse Practitioner behind VAIN Medi Spa and co-founder of VAIN Academy. Cici takes us through her remarkable journey from graduating with a master's in nursing to discovering her passion for aesthetics after a Botox party with a friend. What started as a hobby in her spare bedroom quickly blossomed into a thriving business, eventually scaling up to a multi-million dollar enterprise.Cici gives us the behind the scenes of her day to day, how she manages a team of 8 employees, and how she built an online educational platform to educate other nurse practitioners through VAIN Academy. Tune in to get inspired by her commitment to being the best version of herself while positively impacting her team and patients every single day. Enjoy! Book with VAIN Medi Spa: https://vainmedispa.com/VAIN Academy: https://www.vainacademy.org/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we chat about the decision to franchise and the key indicators that showed the business was ready to expand. We break down the importance of having strong operational systems in place, from consistent follow-up protocols to streamlined event management. We also talk about the value of documenting everything and ensuring efficient training programs through tools like Loom, which help maintain high standards across the board!We chat about the non-negotiable aspects of a successful franchise, like brand control and customer experience. We also discuss the significance of uniformity in branding, messaging, and marketing, ensuring every franchise location delivers the same top-tier customer experience. From greeting clients to follow-up care, creating a community that clients want to be a part of is at the heart of their business model. Whether you're planning to franchise or not, this episode breaks down the key pieces of a successful business! Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchiseWork with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're joined by Jera Bean, a powerhouse in social media coaching, content creation, and education! With over 180k Instagram followers and more than 1.5 million TikTok followers, Jera shares her inspiring journey from becoming an Adidas ambassador to navigating the highs and lows of the fitness world, and eventually building her thriving social media business. She opens up about the challenges of being vulnerable on social media and how she stays organized. Recently, Jera launched her first self-paced course, the Video Editing Rodeo, which is available now!In this conversation, Jera gives us her approach to social media strategy, offering actionable tips on building a strong presence, engaging with audiences, and maintaining authenticity while working with major brands like Estee Lauder and MAC. Whether you're looking to grow your social media following or are curious about the business of content creation, this episode is packed with insights on creating sustainable, long-term success in the digital world. Enjoy!Work with Jera Bean: https://www.jerabean.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're joined by Emily Silver, Family Nurse Practitioner, IBCLC, and co-founder of NAPS, a rapidly growing company that provides comprehensive care to new and expecting families! Emily shares her journey from starting as a labor and delivery nurse to building NAPS into a team of 45, serving over 1,200 patients monthly with prenatal classes, daytime and overnight care, new mom groups, and virtual services. She also discusses the launch of their online membership, Nurture by NAPS, which sold out to 100 founding members in just 48 hours during the pandemic.Emily opens up about the unique dynamic of running a business with her best friend and co-founder, emphasizing how their friendship has been key to their success over the last 13 years. Tune in to hear how NAPS continues to grow and adapt, all while maintaining a deep commitment to supporting families through every stage of parenthood.Book with NAPS: https://www.nurturebynaps.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

We franchised Fixxed! Today we're chatting about the big goals we have for our business and the goals that led to the decision to franchise. From building a strong brand to creating a profitable, replicable business model, we share some of the key moments that signaled it was time to expand. We also get into the nitty-gritty of what the process was like—think legal documents, trademarks, and why having a great franchise attorney makes all the difference!If you've ever considered opening a franchise, this episode is packed with helpful tips! We break down the top perks of becoming a franchisee, like tapping into an established brand, getting hands-on training and support, and benefiting from marketing campaigns and bulk purchasing power. Plus, you'll hear about how being part of a franchise makes financing easier and helps you hit the ground running with a proven business model. Enjoy!Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchiseLink to FREE Cash based PT blueprint webinar: https://fixxed.brandbot.io/forms/cash-based-pt-webinar-sept-18th-h8G4Rh.htmlWork with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On this episode, we welcome Kelly Giordano, the talented photographer and owner of The Haverhill Studio, a versatile rentable studio space for photographers, creatives, and the community. Kelly shares her journey into photography, discussing the challenges she faced when starting out, her favorite tools of the trade, and effective strategies for marketing her services. She also offers advice for young photographers, emphasizing the importance of delivering an exceptional client experience.Kelly reveals what inspired her to open her own studio and the steps she took to find and set up the perfect space. She discusses the challenges of running a studio, maintaining a creative environment, and fostering a community of photographers. Kelly also provides insights for those considering opening their own rentable studio space and shares her vision for the future of her photography business and the studio's impact on the local photography community. Whether you're a photographer, creative entrepreneur, or simply curious about the behind-the-scenes of running a studio, this episode is packed with inspiration and practical tips. Enjoy! Book at The Haverhill Studio: https://www.thehaverhillstudio.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On this week's episode, we have a live coaching call! Today we sit down with the dynamic trio behind LIVE WELL IV Hydration Lounge, a veteran-owned, woman-owned, and first responder-owned small business that opened its doors in February. Co-owners Chris Hamilton and Joe Mastrisciano join us to share the challenges and opportunities they've encountered as they establish their presence in the emerging field of IV hydration therapy. Throughout the episode, we talk about their strategies for brand awareness, leveraging social media, and differentiating their business in a competitive market.As LIVE WELL IV navigates the early stages of growth, we explore effective marketing and outreach strategies, the importance of building strategic community partnerships, and the key metrics they should be tracking for success. The discussion also touches on client retention, customer feedback, and the creation of referral programs to build a loyal customer base. Whether you're a new business owner or looking to fine-tune your approach, this episode offers valuable tips into how to grow and sustain a successful small business in a niche industry. Enjoy! Book with Live Well IV Hydration Lounge: https://www.lwivhydration.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On this week's episode, we sit down with Rachel James, the founder of Torque Financial Group. Rachel has built a powerhouse in the financial services industry, dedicating her expertise to helping blue-collar businesses maximize their financial potential. Since founding Torque Financial Group, Rachel has earned several awards, including the Forbes Best in State Financial Security Award, and now supports around 500 clients each year! Throughout this episode, Rachel dives into her essential financial strategies, sharing her knowledge on everything from budgeting and forecasting to managing cash flow and preparing for growth.Whether you're a small business owner or thinking about starting your own business, this episode is packed with insights to help you navigate the financial side of your business. Rachel offers practical advice on avoiding common financial pitfalls, understanding key financial statements, and leveraging technology to streamline financial management. She also provides tips on accessing capital, preparing for loans, and planning for tax season. Tune in to gain the financial muscle your business needs to thrive!Book with Torque Financial Group: https://www.northwesternmutual.com/financial/advisor/rachel-james/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In today's episode, we're tackling three critical mistakes that new business owners often make: not understanding cash flow, scaling too early, and trying to do everything yourself. First, we'll explore the importance of cash flow management and why it's crucial for the survival and growth of your business. Understanding where your money is coming from and where it's going can help you make informed decisions and avoid financial pitfalls.Next, we'll discuss the dangers of scaling your business too quickly. While growth is exciting, expanding before you're ready can lead to overextended resources and operational challenges. Lastly, we'll emphasize the importance of delegation and building a strong team. Trying to handle every aspect of your business on your own can lead to burnout and hinder your business's potential. Join us to learn how to navigate these common pitfalls and set your business up for long-term success!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In today's episode, we chat with the incredible Kristyn Kerkorian, owner of K Kerkorian Event Planning & Design. With over a decade of experience in social and corporate events, Kristyn has become a true expert in her field. Her company has earned a number of awards, including being named Best of Boston Best Wedding Planner in 2021 and 2024. Kristyn shares the behind the scenes on how she makes her business stand out, how customer service is always her top priority, and the challenges of running a business as a single mom of two. This episode is packed with invaluable advice for those looking to break into the event industry. Plus, Kristyn gives us a peek into her future goals and exciting projects on the horizon. Don't miss this heartwarming conversation with the incredible Kristyn Kerkorian! Enjoy! BOOK YOUR NEXT EVENT WITH K KERKORIAN: https://www.kkerkorianevents.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In today's episode, we're diving into how to train new staff members efficiently and effectively. The first few weeks after bringing someone onto your team are absolutely critical. Our training process has evolved over the past 3 years into a much more effective system! We'll walk you through pre-training preparation, including creating a comprehensive onboarding plan, developing an operations manual, and setting clear expectations and goals. We'll also cover the importance of a structured in-person training program that includes hands-on activities, online modules, and shadowing sessions, tailored to individual experience levels.We then discuss the benefits of mentorship and peer support, and how these strategies can improve your skills as a manager and help you assess if new hires are meeting expectations. Finally, we'll discuss measuring training effectiveness through key performance indicators (KPIs), gathering feedback from new hires, and continuously improving the training program. Tune in to learn how to make your onboarding process seamless and effective!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Today, we're thrilled to welcome Alyssa Pannozzi to the Podcast! Alyssa wears many hats—she's the Talent Director and Full-Time Trainer at Rev'd, and a dedicated Full-Time Content Creator with a strong TikTok following of over 200k. Alyssa opens up about her journey into content creation, sharing what sparked her passion and how she decided to dive in more seriously in 2021. She shares about the lessons she learned early on and gets honest about the highs and lows of content creation.Throughout our chat, Alyssa shares her top tips for growing an audience, including the importance of long-term partnerships and the game-changing decision to hire an agent in 2022. She debunks the process of monetizing content through brand deals and sponsorships, offering practical advice on negotiation and building lasting relationships. Whether you're dreaming of becoming a content creator or looking to enhance your social media presence, Alyssa's insights on finding your niche, navigating platforms, and planning for the future are a must listen. Enjoy!Follow Alyssa on Instagram and Tik Tok: @therealapbp Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're sharing our favorite strategies for saving money during the buildout of your space. Whether you're opening your first studio or expanding your business, these tips will help you manage costs without compromising on quality. We'll chat about the importance of early budgeting, including all costs such as flooring, shelving, and more. Learn how to realistically plan your expenses and how long it will take to earn them back, as well as the value of comparing multiple quotes to find the best deals on equipment and materials.We'll also discuss how to secure the best location and lease terms, including finding spaces without a realtor and looking for incentives like free rent periods and landlord contributions. Our design and renovation tips emphasize DIY projects and how to make your space functional, but minimalist. Join us to learn how to make the most of your buildout budget and set your business up for success!Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

On this week's episode we welcome Chris Cuozzo, the owner of Christopher Cuozzo, LLC, a thriving multi-million dollar custom clothing brand. Chris shares his journey from starting his business as a side hustle in 2009 to building a distinguished company specializing in custom shirts, suits, blazers, and tuxedos. Tune in to hear Chris discuss what makes his brand unique, the inspiration behind starting his custom clothing line, and the challenges he faced in the early days. We explore the strategies Chris used to scale his business to reach the million-dollar mark, including key financial decisions, important milestones, and the technology that has been crucial for efficient operations. Chris offers valuable advice on funding, investment, digital marketing, and customer acquisition. He gets vulnerable and honest about the challenges of business growth, lessons learned from mistakes, and how he stays motivated and balances business with fatherhood. Enjoy! Get your first suit from Christopher Cuozzo: https://www.christophercuozzo.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

This week, we're giving you the inside scoop on our top sales strategies at Fixxed! Our co-host Ariel takes us through the exact sales training she uses with her staff, and how you can apply these concepts to any business in the service industry. First, we chat about the importance of really understanding your client's dream outcome. By knowing exactly what success looks like for them, you can tailor your approach to align perfectly with their goals. We also share tips on boosting your client's confidence in achieving their desired results with your product or service, making your solutions feel like the perfect fit.We also tackle those tricky questions about time, effort, and sacrifice. How do you reassure clients about the time it takes to see results? We've got some great strategies. Plus, we'll help you address any concerns about the effort required and any sacrifices they might have to make, showing them that the rewards are well worth it. Tune in for a friendly, informative chat filled with practical tips to help you connect with your clients and close more deals! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/

Today we are so excited to launch a new type of episode - a LIVE coaching call with one of our mentorship clients! Kristen Perkins is the co-founder of Inclyousion Sports, whose youth athletic programs encourage kids of all skill levels to play and learn together. Kristen began working with us in October when she was feeling every symptom of burnout. By making a few key changes in her business, Inclyousion Sports has achieved their most successful launch, doubling their enrollment compared to previous launches. Join us for this live coaching session where we chat with Kristen about key milestones and changes she's made, including finding a bookkeeper and making social media marketing fun again. We also answer Kristen's questions about employee training, client retention, and KPI's live! Enjoy! Book a class at InclYOUsion: https://inclyousionsports.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode, we're talking about easy ways to optimize your Google listing! We'll walk you through the basics, like claiming and verifying your listing, so you have full control over your business profile. You'll also learn how to fill out your profile with accurate and detailed information, add professional looking photos, and write compelling descriptions that highlight what makes your business special. These simple steps can help you improve your online presence and make sure you stand out in search results.In this episode, find out how to collect and respond to customer reviews to boost your reputation and show your dedication to great service. Plus, we'll cover how to optimize for local SEO by using relevant keywords and location-based terms. This is a free and easy way to lead customers directly to your business. Enjoy! Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

In this episode of the Business Muscle Podcast, we're excited to welcome Toni Pierce, a mom, attorney, and the awesome founder and co-owner of The Salty Buddha in Peabody and Salem. Since opening in 2020, The Salty Buddha has graduated over 150 yogis through their 200-hour Yoga Teacher Training and helped over 400 students with trauma-informed mind-body programs. Today we chat with Toni about how she created an incredible, thriving community. Toni shares her story of juggling law school and yoga teacher training, overcoming the heartbreak of failing the bar exam twice, and finding a new direction through yoga and movement. Her journey led to the creation of The Salty Buddha, where she's made a huge impact on her community. In this episode, Toni opens up about starting her own studio without any prior business experience, the challenges she faced, and the joy of seeing her vision come to life. Book a class at the Salty Buddha: https://thesaltybuddha.com/Work with us here: https://www.businessmusclepodcast.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/