Digital Public Relations

Calling all film fanatics! In this week's episode of the Digital PR Podcast: “Moods Around Movies 2025,” hosts and PR majors Jess Davis and Alayna Howell discuss personal online listening reports regarding the most highly anticipated movies and some recent flops. Join us as we dive into what was done well in Ad and PR efforts, positive and negative earned media, and promotion across different platforms. We also dive into interviews and- in some cases- the lack thereof, our personal experiences and perspectives on each film, and one particular movie that received a lot of backlash. Any guesses as to which one it is? Tune in to our insightful episode now to find out and learn more! Timestamps: 00:30 - Intro 00:49 - #1: Minecraft Movie 01:12 - Minecraft Online Conversation 03:23 - #2: Lilo & Stitch 03:28 - L&S Super Bowl Advertisement 04:22 - L&S Advertising/ Interviews 05:30 - #3: How to Train Your Dragon 05:47 - HTTYD Media Attention 06:13 - HTTYD Our Social Media Feed/ Algorithms 07:31 - HTTYD Suggestions 08:21 - #4: Snow White 08:58 - SW Movie the Flop 10:14 - SW Interviews 11:24 - SW: PR Team…? 14:04 - Final Recap/ Outro Resources: https://www.youtube.com/watch?app=desktop&v=2RVg3yetTE4 https://www.youtube.com/watch?app=desktop&v=9tyxeuN4hBo https://www.tiktok.com/@evie.magazine/video/7483503088628698410?_r=1&_t=ZT-8vxogTG02Pu https://www.instagram.com/reel/DIX75rRBQvk/?igsh=MTVkdXFndDZqM2p1Mg%3D%3D https://www.imdb.com/title/tt6208148/ https://www.tiktok.com/@mswatchmojo/video/7471334085726670135?_r=1&_t=ZT-8vxqINeoFl0 https://www.youtube.com/watch?v=W-QGMqCVqPA

This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience. Length: 12 minutes, 44 seconds 0:24 - Introduction 0:37 - A Brief History of Influencer Marketing 1:35 - The Power of Influencers 2:34 - Types of Influencer Collaborations 4:30 - Brand Impact 5:18 - The Ethics 6:20 - Influencers' Careers Behind the Scenes 7:06 - Micro vs. Macro Influencers 7:59 - Platforms 10:15 - The Future of Brand-Influencer Collabs 11:31 - Q&A 11:56 - Outro

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow. Length: 10 minutes, 56 seconds 0:34 Intro 1:34 The comeback of Nick Gunn and the beginning of cancel culture 2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered 3:16 Strategies PR pros use in crisis management 3:50 Nike's Decision on taking a stance 4:16 Importance of Transparency 4:37 Social Media's role in Cancel Culture 5:44 Ethics in Cancel Culture and PR 6:22 Brand Reputation vs. Moral Responsibility 8:22 Influencers and Cancel Culture 9:00 Can you come back from being cancelled? 10:15 Outro

The work is mysterious and important in PR… In this episode of the Digital PR podcast, hosts Sydney Pike and Parker Gorman talk about the hit Apple TV show Severance and the role digital public relations plays in both the plot and the real life promotional content. We also share our thoughts on Lumon's public relations and corporate messaging. Additionally, we discussed the company's questionable ethics and our hopes for future promotional content for season 3. In this episode 00:56 *Spoiler Warning* 01:09 Initial Show Thoughts 2:24 PR in the Show 10:50 Corporate Messaging 17:10 Lumon's Ethics 18:00 Real Life PR Events 22:18 Severance Tiktok 24:33 Lumon LinkedIn 25:56 Severance Podcast 27:24 Season 3 PR 29:01 Final Thoughts Resources https://www.tiktok.com/t/ZT2nuW3oS/ https://www.tiktok.com/t/ZT2nu7RBt/ https://www.linkedin.com/showcase/lumon-industries/about/ https://podcasts.apple.com/us/podcast/the-severance-podcast-with-ben-stiller-adam-scott/id1788381175

In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy's sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies. 00:30: Intro 01:07: Wendy's strategies 03:51: Burger King strategies 04:42: How a Burger King tweet went wrong 06:05: Our thoughts on the Burger King tweet 07:58: Chipotle strategies 09:53: McDonald's strategies 10:40: The ‘Grimace' campaign and our thoughts 11:58: Outro References: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/ #DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds

How much does digital PR actually affect and influence the music industry? In this episode, Jack and Abbie dissect the fascinating aspects of digital strategy that makes up the music realm. From the power of storytelling to how to handle a social media crisis, we break down best practices and offer personal options on each matter. Tune in for a fun episode comprised of how our favorite artists utilize digital PR strategy to their advantage. In this episode: 0:47: The Power of Storytelling 3:31: Social Media and Fan Engagement 6:49: Music Industry Crisis Management 11:06: The Role of Press Coverage and Media Relations 13:03: Brand Partnerships and Music Marketing 14:48: Outro References: https://everything-pr.com/travis-scott-marketing-strategy-plans-and-results/ https://www.gvprssa.com/grandpr-blog/why-zach-bryans-pr-team-needs-a-revival https://www.urbanrebelpr.com/digital-pr-for-music/ #DigitalPR #MusicIndustry #DigitalMusicMarketing #TravisScott #ZachBryan

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode! Timestamps: 0:44 Wicked and Starbucks collaboration 4:05 r.e.m beauty and Wicked collaboration 6:23 Target and Wicked collaboration 9:15 Forever 21 and Wicked collaboration 11:26 Spotify and Wicked collaboration 12:29 Our thoughts on the collaborations 13:28 Our key takeaways 13:54 Our final thoughts #Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPR Sources: -https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== -https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk -https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1 -https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750 -https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet. 0:19 What is AI? 0:45 How do we use AI? 2:01 What do we think about the use of AI? 3:10 Research on the environmental impacts of AI 8:40 Where do we go from here? Resources: https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/ https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts

Hello everyone! Welcome to Chloe and Sarah's episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift's past PR conflicts. We hope you enjoy it! Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/ DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.

Are you curious about what happens when influencers' scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles' past behaviors and how it has damaged their reputations and hurt their business. In this episode: What is cancel culture? (1:14) Shane Dawson's offensive behavior leading up to his scandal (2:37) Why was Shane not canceled pre-scandal? (3:44) 2020 Shane Dawson scandal (4:06) Dawson's apology (4:40) How did the scandal affect his reputation and business? (5:16) (6:42) What is Dawson doing today? (7:20) Who is James Charles? (8:20) James' offensive behavior before “Bye Sister” (8:57) Sugar bear hair drama (9:23) “Bye Sister” scandal (10:22) Charles' apology (11:56) How did the scandal affect his reputation and business? (12:32) Has James rebuilt his friendships post-scandal? (14:08) What is James up to today? (15:05)

This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR? SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)

On today's episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin' Donuts' viral collaboration with Charlie D'Amelio, and less successful campaigns, such as Pepsi's controversial partnership with Kendall Jenner. Tune in as they break down what made these influencer campaigns thrive- and what caused others to fumble. Watch the Dunkin Donuts x Charli D'Amelio collab video here: https://www.tiktok.com/@dunkin/video/6870189248331468037?lang=en Watch the Pepsi x Kendall Jenner collab video here: https://youtu.be/uwvAgDCOdU4?si=gnFYaJ1Eq5HLWqdE

8.25 seconds. That's how long the average human attention span is. In today's episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creedon will dive into effective methods to keep your audience engaged while communicating your messages. They'll also explore how first impressions, storytelling, and the use of influencers play roles in capturing and maintaining views. 1:25 – Creating Snackable Content: PR content should hook the viewer's attention right away, emphasizing the importance of capturing attention within 8 seconds. 3:07 – Visual Overstimulation in Social Media: The role of visuals in engagement is highlighted, with examples like TikTok and Instagram using overstimulating visuals to keep users engaged. 4:12 – Why the Right Audience Matters: AJ and Patrick stress the importance of knowing your audience well enough to cater content to their interests. 5:41 – AI in Content Creation: The hosts discuss AI's use in content creation by generating hooks. 7:17 – Storytelling as a Strategy: They delve into the importance of storytelling and that it creates emotional connections and keeps viewers invested, even in longer format content. 10:03 – Influencer Marketing as an Attention Hook: AJ and Patrick talk about how influencers can act as “hooks” to grab attention and the role of celebrity endorsements in capturing audiences. 13:00 - The Importance of First Impressions: The episode concludes by explaining why first impressions are important, and how every aspect of a content plan should come together in a video.

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.

Dating apps and social media are a major way people connect. This means who you are online is your first impression. In this episode, Cassidy and Yui discuss personal branding and its importance on social media, more specifically dating apps.

In this episode of The Digital PR Podcast, Zach and Angie dive into JoJo Siwa's massive 2024 rebrand. The two discuss how PR plays a role in Siwa's downfall and the rebrand's negative effects. They also reveal how they would handle the situation if they were on Siwa's PR team. Watch Siwa's 'Boomerang' video here: https://www.youtube.com/watch?v=ypPSrRYOAj4 Watch Siwa's 'Karma' video here: https://www.youtube.com/watch?v=VZIm_2MgdeA

Chania and Julia sit down to break down the BudLight boycott of 2023, and how the company handled the crisis. They also draw connections between crisis communication and the digital world we now live in.

Kylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be. Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.

"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it was her clever use of public relations strategies that made her an iconic name. By utilizing media exposure, partnerships, and carefully constructed narratives, Alix successfully established a brand that connected with her audience and established her as a prominent figure in the influencer industry." Show notes: 1:00 Start up of Alix Earls fame 2:00 First TikTok she posted that got the most views. Start up of her TikTok fame 3:00 How relatable her content is which shows in her views 4:00 Started getting invitations to big events/getting PR packages which grew her fame and content 5:00 How she compares to old TikTok influencers 6:00 She's using her podcast as advertising for herself. 7:00 PR specialist to elevate her game. What would we do? 8:00 Alix should make a product to elevate her fandom. 9:00 Elevating her blog. 10:00 Drama of boyfriend and ex-girlfriend leverage. 11:00 If we ever met her,. Presentation of herself and wrap up. Relevant links and sources to Alix Earle: https://www.tiktok.com/@alixearle?lang=en https://influencermarketinghub.com/glossary/virality/ https://www.linkedin.com/pulse/unlocking-viral-success-strategies-achieving-content-virality/ https://people.com/style/who-is-alix-earle-tiktok-makeup-star/

In this week's episode of the Digital PR Podcast, Brookelyn, Caroline and Taylor dissect the public relations magic of three iconic celebrity duos. From Pitbull and Dolly to Martha and Snoop to Addison and Kourtney, all three duos serve up creative strategies and viral social media moments. Introduction [0:29] Pitbull & Dolly Parton [0:48] Martha Stewart & Snoop Dogg [05:38] Addison Rae & Kourtney Kardashian [09:06] Our Theories [11:20] Conclusion [14:49] Thanks for listening to the Digital PR Podcast! Who is your favorite celebrity dynamic duo and who did we miss? Let us know in the comments.

Thanks for tuning in to our podcast! Here are some highlights of what we covered: Introduction: AI can give you issues when trying to create content. Whether the script doesn't make sense or it isn't the length you need, AI will almost always keep you hanging. Willy Wonka Experience: This event that gained worldwide attention ended up being a disappointment after all of the promotion pieces that were created by AI ended up looking nothing like what was advertised. Celebrity Scandals: Not everything is what it seems in the world of public relations especially when it comes to celebrity scandals. Be sure to fact-check all of the information you see online! We discussed the power that AI has specifically in the world of public relations. From celebrities and brands to everyday people AI has its hands in the lives of everyone.

We are excited to share insights on the art of crisis management in PR. Here's a quick summary of what we covered: - Preparation: Have a robust crisis plan ready to tackle unforeseen challenges swiftly. - Information Management: Gather accurate data before crafting your response. - Swift Action: Timely responses are crucial to mitigate damage in the digital age. - Transparency: Be forthright and take ownership of any missteps. - Continuous Improvement: Learn from crises to enhance future strategies. We examined notable cases like Peloton and Balenciaga, emphasizing the importance of transparent and rapid communication. Digital PR tools play a vital role in crisis containment and reputation management.

Step into the dynamic world where sports and digital marketing collide! "The Digital Sports Marketing" podcast will discuss digital sports marketing. Whether you're a seasoned marketing professional, a sports enthusiast, or someone just curious about the intersection of athletics and online strategies, this podcast episode has something for everyone. Join us, Ignatius Ogbu and Mia Cadle, as we talk about the upcoming trends and the expected growth in the sports industry. In this episode, we will talk about the biggest trends in digital sports marketing by examining how our favorite sports teams run their social media accounts and interact with fans. Tune in to "The Digital Sports Marketing" podcast and level up your digital sports marketing game! Links & Resources: University of Kansas https://onlinesportmanagement.ku.edu/community/sports-marketing-trends Doxee www.doxee.com/blog/digital-marke…he-sport-industry/ Public Relations in the Digital Age: Implications for Public Relations Practitioners in Nigeria www.researchgate.net/publication/36…ation/download #digitalmarketing #sports #digitalsportsmarketing #ManchesterUnited #ArizonaCoyotes #PreimerLeague #TheNationalHockeyLeague

Dive into the PR world with The PR Predicament, where two PR practitioners, Eve and Cami, talk about every part of the profession. Join us as we discuss the misrepresentations of PR in the media, referencing characters like Samantha from "Sex and the City" and Olivia Pope from "Scandal." We highlight the misconception of PR work as glamorous and effortless, contrary to the profession's complex, strategic and often misunderstood nature. Together, we emphasize the importance of transparency, ethical practices and the evolving role of digital PR in today's landscape. The conversation dives into the challenges of explaining PR to family and the need for a more accurate portrayal of the profession in media to attract the right talent and respect. Ultimately, we stress the hard work, continuous learning and adaptability required in modern and digital PR. Podcast Show Notes: 0:30 - Introduction 0:51 - PR Has a PR Problem 1:03 - Samantha Jones 2:57 - The Oversimplification of PR 4:28 - Olivia Pope 6:47 - Dramatization of PR 7:05 - PR Ethics 7:48 - Digital Realm 9:25 - Key Takeaways To learn more about how to stay up to date with the latest digital industry updates in November 2023, check out this article: https://twooctobers.com/blog/digital-marketing-industry-updates-november-2023/ Or, for a little bit more entertainment, read this article analyzing PR professionals in the media: https://www.wmagazine.com/culture/emily-paris-sex-city-samantha-jones-absolutely-fabulous-edina-ultimate-pr-powerhouse Be sure to connect with us on LinkedIn to stay updated and tell us what PR practitioner in the media you are! Cami's LinkedIn: https://www.linkedin.com/in/camrynlanning/ Eve's LinkedIn: https://www.linkedin.com/in/genevievekrejci/ #PublicRelations #ThePRPredicament #PRMythsDebunked #DigitalPR #EthicalPR #PRonlinechat

Welcome to "Popping the Influencer Bubble" the podcast that dives deep into the world of influencers, shedding light on those who are de-influencing their followers and the PR nightmares that have rocked the social media landscape. In an era dominated by the allure of online personalities, it's crucial to examine the less glamorous side of influencer culture. Join Digital PR students Sydney Pendergast, Kaylie Norris, and Sunny Weisenberger as we unravel the stories of influencers who, intentionally or unintentionally, are de-influencing their audiences. In addition, we'll dissect the PR nightmares that have been proven through the social media realm. From ill-conceived marketing campaigns to controversial statements and actions, we'll explore the fallout and consequences that influencers face from the Kardashians to Family Vloggers, and how they become the center of public scrutiny.

In this episode of the Digital PR podcast we are entering the sports world into the NHL. We will be talking about Connor Bedard and his meteoric rise to stardom, and explore how the NHL has capitalized on this. Connor Bedard is a polarizing figure and has brought a lot of eyes to the NHL. The NHL and the Blackhawks social teams have done a wonderful job promoting Bedard and creating hype about his arrival.

Welcome to "Swifty Strategized," where Veteran Swiftie Jocy and New Swiftie Katie dive into the enchanting world of Taylor Swift's ingenious PR strategies that have shaped Swift's iconic career. Join us as we unravel the carefully crafted moves behind the music industry powerhouse, exploring the artistry of her public image, media interactions, and the strategic decisions that have solidified her status as a global pop sensation. Where were you on National Snake Day? In this episode, Katie and Jocy recount the infamous feud between Taylor Swift and Kanye that led to Taylor Swift's social media blackout. This feud ultimately changed Swift's use of social media. Listen to find out if it was for better or worse. In this episode, we cover: - National Snake Day (1:06) - The feud between Taylor Swift and Kayne West (2:10) - Taylor Swift's year hiding from the public (6:43) - Taylor Swift's social media blackout (7:05) - Release of Reputation (7:15) - How Taylor Swift used social media before the blackout (8:12) - Cat scratch photo (8:33) - Posts with Austin and Lorde (9:01) - Taylor Swift's Tumblr presence(9:44) - Taylurking (9:53) - Secret Sessions (10:16) - How Taylor Swift used social media now (11:00) - Easter Eggs (12:34) - How much should we share on social media? (14:00) - Pros of oversharing (14:25) - Cons of oversharing (15:15) - Cons of having a private social media presence (15:49) - How a social media presence can contribute to misinformation (16:33) - The impact and importance of Taylor Swift's strategic social media plan (17:13) To learn more about Taylor Swift's old Instagram, check out this account that recreated all the old posts. https://www.instagram.com/taylorswift_insta13/ Check out some of our old Taylor Swift posts, including the new family drama series and Meredith owing Taylor 40 million dollars. And check out our not-so-favorite tweet from Kim Kardashian about National Snake Day. - Family Drama Series: https://www.instagram.com/p/CYmIPBCODXg/?utm_source=ig_web_copy_link - Meredith: https://www.instagram.com/p/CSZ5Nkvn8QF/?utm_source=ig_web_copy_link - Kim Kardashian's tweet https://twitter.com/KimKardashian/status/754818471465287680?lang=en Connect with Jocy and Katie on socials! Jocy: Instagram (holtsberry.jocy) & Tiktok (jocyholtsberry) Katie: Instagram (katiemasko) We want to hear from you! Message us your thoughts on the episode and share your favorite old Taylor Swift social media memory.

"College Culture" is your go-to podcast for college experiences tailored to young women, offering insightful discussions on topics like navigating challenging roommates and building a strong personal brand during your college years. Hosted by Jill and Emily, this podcast shares practical advice, relatable stories, and insights to empower you on your personal journey. Whether you're just starting out in college or preparing for graduation, "College Culture" is your trusted companion for all things college, helping you develop the skills and confidence to thrive personally, and setting you on a path to future success. Tune in and embrace the "College Culture" designed exclusively for the remarkable women shaping their college experiences and future careers. Podcast Show Notes: 0:35 - Episode Intro 1:34 - Personal Branding 3:26 - Personal Obstacles, COVID, Bad Roommates 7:05 - Self-Reflection 8:23 - Female Obstacles 9:20 - PR Crisis 10:24 - Finding Yourself 11:45 Digital PR & Social Media 13:00 - Online Presence 17:45 - Episode Conclusion Check out some articles and videos to learn more about personal branding: - https://www.forbes.com/sites/goldiechan/2023/04/05/5-reasons-to-start-building-your-personal-brand-in-college/?sh=6ab0301a4c96 - https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding - https://www.linkedin.com/pulse/building-personal-brand-women-seema-chokshi/

When it comes to staying up to date with celebrities, we have seen a movement from tabloid news to social media since 2016. Since then, celebrities have begun to share their news on social media rather than relying on news organizations to always disperse news for them. In this episode, Taylor Cook and Eduardo Strobel dissect celebrities' public relations tactics on social media. Celebrity Tea comments on the shift in how celebrity public relations function and provides positive and negative instances of their public relations on social media. Ashton Kutcher and Mila Kunis's apology video after showing support for the harassment case against Danny Masterson caused serious backlash on social media. We take a deep dive into other PR tactics they could have employed to handle the situation. We also compare social media accounts of other celebrities, such as Taylor Swift and Nina Dobrev. Looking at the differences between these celebrities' posts and their engagement with the public. Our goal is to examine each celebrities use of online listening, organic social media, and overall PR knowledge to leverage their social media platforms in their favor. Tune in to Celebrity Tea to learn more about celebrities' public relations and what works to create a bond with their followers. Vanity Fair article: https://www.vanityfair.com/style/2016/12/celebrity-social-media-replacing-pr-publicists Ashton Kutcher and Mila Kunis's apology video: https://www.instagram.com/reel/Cw-6kG2PusA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== PR tactic by Molly McPherson: https://vm.tiktok.com/ZMjbosNp4/ Taylor Swift's Instagram account: https://www.instagram.com/taylorswift/?hl=en Nina Dobrev's Instagram account: https://www.instagram.com/nina/?hl=en Nina Dobrev's TikTok account: https://www.tiktok.com/@nina?lang=en

Do you remember the last time you wore your low rise jeans? Get them out of your closet; Y2K style is back! Flip your cassette tape to the 2000s to rekindle your romance with fashion nostalgia. In this episode of Fashion Rewind, Shubhangi Pandya and Jamie Brian discuss the role that social media has played in reviving Y2K fashion trends. We take a thrilling trip down memory lane, exploring the resurgence of Y2K trends, reimagined for the digital age. Learn how the digital realm breathes new life into these iconic styles as we dive into the world of fashion influencers. We'll introduce you to Gabi's Vintage, a curator of vintage authenticity and Komal Pandey, an Indian fashion sensation weaving cultures into her unique ensembles. On the corporate PR side, Levi's has leaned into fashion nostalgia trends to keep their brand a household name. We discuss how their celebrity partnerships and social media strategy have built relationships with Gen Z audiences. As we draw the curtains on this episode, we'll connect the dots between fashion nostalgia and the digital realm's PR landscape. Find out how this age-old yearning weaves its magic across generations and shapes the world of fashion. Tune in and let Fashion Rewind guide you through the timeless voyage of fashion, where the past meets the present and influences the future. Gabi's Vintage: https://www.instagram.com/gabis_vintage/ Komal Pandey: https://www.instagram.com/komalpandeyofficial/ Levi's: https://www.instagram.com/levis/ https://www.tiktok.com/@levis

In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video content that build anticipation. Next, we discuss how campaign for the upcoming Super Mario movie has done a great job of doing so. We discuss the various tactics used in the campaign, such as consistent video creation, using outside-of-the-box digital tactics, and partnering with popular influencers and brands. Finally, we look back at the 1993 Super Mario movie and how it could have been more successful if it could have had a strong digital marketing campaign. We discuss the missed opportunities and how a more targeted and creative digital campaign could have helped the movie reach a wider audience and generate more interest. Check out the trailer for the Super Mario Bros movie: https://www.youtube.com/watch?v=TnGl01FkMMo

Maddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used. In this episode, Maddie discusses how celebrities and large corporations float above the rules and the backlash of a crisis like this. She also talks about the importance of research in public relations and how it can affect a company's campaign. Additionally, Alex talks about comparable campaign failures and some digital public relations tools companies can use to refine their story and ensure it suits their audience. The common theme with all of the companies is their lack of thoroughness when going through the ideation process of their campaign. At the end of the episode, Maddie and Alex review best practices for creating a campaign that appropriately and effectively reaches an audience Check out related resources below: Kendall Jenner Pepsi Ad: https://time.com/4726500/pepsi-ad-kendall-jenner/ https://www.fridaythings.com/recent-posts/pepsi-commercial-kendall-jenner Burger King: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://twitter.com/BurgerKingUK/status/1369036021925638154 Dove: https://www.cbc.ca/news/business/dove-ad-1.4347314

Welcome to the Way,Way, Back and Gone podcast where Cole Oswald and Jorden Shevel talk about how sports PR is changing for the better. We talk about new changes in the MLB, the buzz created around the NHL playoffs, and Virtual Reality in sports. Tune in for some fresh takes on how professional sports teams are building and growing their brand in a digital age.

In this episode of Tamra McMillion and Chong Chen, public relations majors, discuss the Stop Cop City protests in Atlanta, Georgia, and analyze the social media presence of the protesters and the City of Atlanta. Relevant Links - City of Atlanta press release - https://www.atlantaga.gov/Home/Components/News/News/14583/672?npage=2 City of Atlanta, Instagram - https://www.instagram.com/cityofatlantaga/ Semrush keyword search - https://www.semrush.com/analytics/keywordoverview/?q=Stop+Cop+City&db=us Defend the Atlanta Forest, Twitter - https://twitter.com/defendATLforest #copcity, TikTok

This podcast gives tips and tricks on the following: - Fake accounts - fake tarot readers - lies and fake crystal retailers -false advertisers -Scammers -websites to trust for accurate information https://www.biddytarot.com/ https://labyrinthos.co/

In this episode of The Music Sesh, Avery Savage, and Alexandra Austin talk about TikTok within the music industry. Throughout the podcast, Avery and Alex discuss how people find music today, what Tiktok is, examples of TikTok artists who've found fame on the app, and the public relations implementations of social media and the music industry. Today, most music is easily found on TikTok- which is a short-form video platform that people can share videos on. TikTok is one of the fastest growing platforms out there to date. Many musicians stream their music on other platforms too, but go to TikTok as a means to build up a following and truly promote promote their music to a fan base- both new and old. During the episode, Avery and Alex discuss artists who have risen to fame through TikTok. They talk about the artist Lil Nas X who rose to fame after posting himself singing “Old Town Road” on the platform. The two also discuss the band Honey Revenge and how TikTok has made the group blossom. Avery and Alex spend some time discussing the public relations implementations of TikTok within the music industry too. The two share information on how musicians can reach a wide audience as well as ways to increase awareness of a musicans brand. The two end with discussing TikTok's recent ban and the ways in which this could harm musicans within the industry.

On this week's episode, Maddie Majikas and Ethan Cohen are deep diving into the never-ending sea of cancel culture in the music industry. What started as a way to hold celebrities accountable for racist, misogynistic, or overall distasteful actions has spiraled into a phrase with seemingly no impact. In this episode we dissected three examples of cancel culture within the last year: Lizzy McAlpine's controversial decision to tour with John Mayer, Chloe Baliey's collaboration with Chris Brown, and Morgan Wallen's racist language caught on video. We aim to understand these situations from a consumer's perspective and as PR professionals. To learn more about what was covered in today's podcast visit the links below. Lizzy McAlpine: 1:52 https://twitter.com/LizzyMcAlpine/status/1619113562781421569?s=20 https://www.insider.com/lizzy-mcalpine-five-seconds-flat-interview-2022-11 Chris Brown and Chloe Bailey: 5:38 https://www.nylon.com/entertainment/chloe-chris-browns-collaboration-controversy-explained Morgan Wallen: 9:18 https://www.salon.com/2022/03/09/is-morgan-wallens-album-of-the-year-win-proof-that-cancel-culture-doesnt-exist/ https://www.insidehook.com/article/music/morgan-wallen-cancel-culture https://www.realclearpolitics.com/articles/2022/01/29/morgan_wallens_comeback_defies_cancel_culture_147117.html Find Us on social media! @maddiemajikas on Twitter and Instagram @ethanisangry on Twitter or @coh.ethan on Instagram

Description: In this episode of the Digital Public Relations Podcast, Trent and Yari discuss the best ways to brand yourself to potential employers through blogging, and give their opinions on the value of blogging through their own experiences. What was discussed: [0:45] Trent and Yari discuss their blogs, and how it relates to their future careers in Public Relations. [3:45] The importance of visuals and multimedia elements in blogs. [4:50] What is search engine optimization, and how can it help your blog? [6:30] The difficulties of maintaining a quality blog. [7:55] How to pick the right keywords for your blog. [9:20] How to manage copyrighted images and videos. [11:05] Is blogging a dead practice? Check Out our blogs: Yari's - Film Fem https://ysotomay.wixsite.com/film-fem Trent's - Football Frenzy https://trentblackburn.weebly.com Relevant Links: https://www.moz.com

Grace and Macy discuss what exactly happened in East Palestine, Ohio and the impact it had on locals thus far. As an East Palestine native, Macy brings the inside scoop. After discussing what happened, the two take a dive into the digital presence of Norfolk Southern throughout the crisis, the lack of communication on social media during the critical first two weeks and the impact that has online. This episode examines both what and WHEN Norfolk Southern used social media to communicate with their public, along with the social media posts that occupied the topic's space in the time NS waited to post their statement. Take a look at the sources discussed in the episode: Norfolk Southern newsroom statement: https://nscorp.mediaroom.com/news-releases?item=123032 First NS Instagram post since the crash: https://www.instagram.com/p/CoyIaAnu6p9/ Three posts before the crisis: https://www.instagram.com/p/CoLSOhfsQMP/ https://www.instagram.com/p/CoIRvfEMqBH/ https://www.instagram.com/p/Cn4us4rvp1Q/ Nick Drom TikTok: https://www.tiktok.com/@nickdrom/video/7197262870793473322?q=east%20palestine&t=1678937121389

Many of us have heard the phrase, "Just wait until you're in the real world,", but what comes in the time before that? Navigating through college can be hard for any college student, and in this episode of Digital Public relations, two current public relations students are here to help. In this episode of Digital Public Relations, PR students Olivia Perry and Kayla Polansky dive deep into preparing you for the "real world" after college. Tune in to learn about interview tips and interview advice that Olivia and Kayla have received throughout their college careers. Plus, hear about tools that both students have used in their PR classes to amplify their skills! Follow Olivia and Kayla on Instagram and LinkedIn: Instagram: https://www.instagram.com/olivia.perrry/ https://www.instagram.com/k.polansky/ LinkedIn: https://www.linkedin.com/in/olivia-perry2023/ https://www.linkedin.com/in/kaylapolansky/ Check out these articles to learn more: https://www.thebalancecareers.com/top-job-interview-tips-for-college-students-2059837 https://www.careerprofiles.info/college-job-interview-tips-dos-donts.html

On this episode of the Digital PR podcast, Serena and Alexus discuss one of the most infamous artists from the 20th century, Andy Warhol. We cover the creative's life, controversies and his role in pop art culture, through the lenses of PR professionals. Known as a “prophet of celebrity culture and the pioneer of the hands off business approach to art”, Andy is no stranger to the complexities of the limelight. Spending most of his career as an artist, film director and producer, he's been noted as a prominent figure in the pop art movement. His work explored the relationship between artistic and sexual expression, along with his creativity in commercial illustration. So sit back, relax and tune in as we discuss the unconventional life of Andy Warhol within the world of digital PR... Follow us on Instagram and Linkedin! Serena Shortridge LinkedIn: https:https://www.linkedin.com/in/sshortr/ Alexus Rayzer IG: @lexluther_ll https://www.instagram.com/lexluther_ll/ LinkedIn: https://www.linkedin.com/in/alexusrayzer/ Want to learn more about the unconventional life of Andy Warhol? Check out these articles to learn more about pop art icon: - FarOut Magazine: https://faroutmagazine.co.uk/watch-andy-warhol-blow-job-short-film/ - Medium: https://medium.com/@blouinartinfo/warhol-a-life-of-controversy-c5917d5cd2b8 - Art Life: https://www.artlife.com/andy-warhols-top-10-paintings/#:~:text=Campbell's%20Soup%20Cans%20(1962),the%20company%20at%20the%20time. - Jasper52: https://www.jasper52.com/blog/why-andy-warhol-was-made-for-social-media/

As a PR professional, working with a celebrity is difficult and you must act quickly. Whenever celebrity drama occurs, the Internet is faster than you think. A public relations specialist needs to know how to effectively communicate so the celebrity's reputation and image remains in a positive light. Watch the infamous slap: https://www.youtube.com/watch?v=myjEoDypUD8 Read the slap scoop: https://www.nytimes.com/2022/04/01/movies/oscars-will-smith-slap.html https://www.nytimes.com/2022/04/08/movies/will-smith-slap-academy.html https://www.nytimes.com/2022/03/30/movies/will-smith-chris-rock-slap-oscars.html

In this episode of the Digital Public Relations Podcast, Jessica, Brynne and Taiya dive into the controversial concept of cancel culture and how it poses a threat to us PR Pros. We talk about how social media plays a key role in the process of canceling someone, and how the opinions of others influence how we feel about certain situations. When it comes to social media, news can spread like wildfire, especially when the news involves a prominent figure in society. Things can be blown out of proportion and next thing you know you are in full crisis mode. This is why public relation professionals have become even more important in this day and age, we always have a reputation to uphold. We examine current issues surrounding cancel culture, and celebrities in the spotlight such as Joe Rogan and Will smith. We hope that by the end of this episode you will be able to determine… are these celebrities #canceled or #salvageable? #cancelculture #socialmedia #oscars #prindustry #canceled #crisiscommunications Follow us on Instagram and Linkedin! Brynne Mann IG: @brynnemann https://www.instagram.com/brynnemann/ LinkedIn: https://www.linkedin.com/in/brynnemann Jessica Ames IG: @jessames_ https://www.instagram.com/jessames_/?hl=en LinkedIn: www.linkedin.com/in/jessica-ames- Taiya Godwin IG: @taiyagodwin https://www.instagram.com/taiyagodwin/?hl=en LinkedIn:www.linkedin.com/in/taiya-godwin Check out these articles to learn more about cancel culture, how PR Pros handle cancel culture and more information about the Will Smith Oscars scandal. Cancel Culture: https://nypost.com/article/what-is-cancel-culture-breaking-down-the-toxic-online-trend/ PR Pros & Cancel Culture: https://progressions.prsa.org/index.php/2021/03/15/practicing-public-relations-in-the-age-of-cancel-culture/

On this episode of the Digital PR Podcast, Leah and Joyleah discuss one of Youtube's most controversial influencers, Trishia Paytas (she/her, they/them). We cover the Youtuber's social media controversies, especially the Frenemies Podcast debacle. Before the fallout of the podcast, Paytas was involved in several online quarrels that led to a lot of bad publicity. One of those strifes was with influencer Ethan Klein; however, the pair was able to mend their relationship and then created the Frenemies Podcast. Leah and Joyleah discuss the rise and fall of the popular podcast and how it could have done wonders for Paytas's brand. Our host asks whether people care if influencers are unproblematic or do people just love the drama? Check out these articles to learn more about the Frenemies drama: https://www.insider.com/life-and-controversies-of-youtuber-trisha-paytas-2019-8#paytas-had-a-close-friendship-with-fellow-youtuber-shane-dawson-6 https://www.insider.com/frenemies-trisha-paytas-quit-ethan-klein-podcast-leaving-stepping-down-2021-6 https://thetab.com/uk/2021/06/17/trisha-paytas-cancelled-210648 https://www.insider.com/trisha-paytas-youtube-feud-did-dissociative-identity-disorder-2020-3

Harry Styles is known for his treasure-hunting or easter egg style of promotion. Styles won't just come out and promote his album on his mainstream platforms, he lets fans figure out what's coming next. Is this a good strategy or should he stick to traditional ways of promotion? Find out what two public relations students have to say about it in this episode. In this episode of Digital Public Relations, Chloe and Yari take a closer look at Harry Styles' PR and marketing tactics while promoting his two albums: Fine Line and Harry's House. They dive into why these tactics work for Styles, the evolution of his strategy and their personal opinions of his style of public relations. Follow us on IG and Linkedin: IG: @chloe_zofchak https://www.instagram.com/chloe_zofchak/ @yariliscrystal https://www.instagram.com/yariliscristal/ LinkedIn: Chloe Zofchak https://www.linkedin.com/in/chloe-zofchak/ Yarilis Sotomayor https://www.linkedin.com/in/yarilis-sotomayor-25b685222/ Check out these articles to learn more about Harry Styles' marketing http://www.prssalb.com/blog/how-harry-styles-used-a-treasure-hunt-method-to-pull-the- most-viral-music-marketing-campaign-of-2019 https://blog.hollywoodbranded.com/how-harry-styles-has-utilized-unique-marketing-to-grow-his-fanbase And of course… stream As it Was by Harry Styles

In this episode of Digital Public Relations, Haley and Niki take a deep dive into influencer marketing. We talk about influencers and certain things they do that compel us to like or what keeps us scrolling. When it comes to Gen-Z, the best way to reach them is through influencers but not just any influencer. It has to be someone that has built a genuine relationship with their audience. The hyperconnectedness of Gen-Z demands more from influencers and brands to be authentic and transparent. Niki, a mid-sized fashion content creator, talks about her experience creating an authentic personal brand and how influencers inspired her. We examine our favorite brands, such as SKIMS, that excel in influencer marketing and the influencers allowing those brands to stay relevant. Follow us on IG and LinkedIn @nicolemarielew- https://www.instagram.com/nicolemarielew/ Nicole Lew- https://www.linkedin.com/in/nicole-lew/ @haleykisling- https://www.instagram.com/haleykisling/ HaleyKisling - https://www.linkedin.com/in/haleykisling/ Check out these great articles to learn more about influencer marketing https://www.businessofapps.com/data/tik-tok-statistics/ https://influencermarketinghub.com/influencer-marketing-for-generation-z/

Welcome! Today's episode is about the nitty-gritty behind-the-scenes college drama nobody talks about. Whether you're a college student, professor, or alumni, your fun stories and experiences are here! Morgan Cummings and Natalia Hernandez Maceira tell college stories of the difficulties within romantic relationships and roommate relationships while in college. (It gets juicy!

With the COVID-19 pandemic putting everyone indoors for the majority of 2020, began to watch online content more than ever. During this period, Twitch.tv, a live streaming website that had been around for just under a decade at this point, exploded in popularity. In this episode of the Digital PR Podcast, co-hosts Ben Vrobel and Troy Heatwole discuss Twitch.tv, a popular live streaming platform that grew substantially over the COVID-19 pandemic. We start by sharing our experiences with the platform, then go into the history of twitch and how it grew into the livestreaming behemoth we know today. After that we go into the different campaigns that were hosted on twitch, and how successful they were and what that means to PR professionals. Brands have been slow to incorporate live streaming into their arsenal of social media platforms, and those who are beginning to adapt are seeing huge success. Will brands begin to see Twitch as a mainstream platform? Tune into the Digital PR Podcast to find out! Statistics on twitch views: https://www.statista.com/statistics/532338/twitch-viewing-frequency-usa/ Twitch data on engagement: https://twitchadvertising.tv/ Cashapp Uno Tournament Results: https://awario.com/blog/twitch-marketing-cases/#anchor3

Do the promotional materials displayed at predominantly white institutions portray a true visual representation of its student body? In today's episode of the Digital PR Podcast, hosts Cam Aloway and Chris Bright discuss the experience of being a marginalized student on-campus and the impact university marketing holds on the population. Beginning by sharing their experiences and discussing how they believe how the university can reach diverse groups of students. We challenge our audience by questioning if the marketing provided at PWIs offers an authentic representation compared to its reported student body. In our discussion, we share the importance and urgency for institutions to develop intentional marketing strategies to better understand the diverse audience they want to reach. We encourage you to share your experiences and thoughts on how PWIs can be active changemakers and recruiters to marginalized students. Check out Cam's and Chris' blogs to learn more about their passions: https://caloway1.wixsite.com/corner-of-justice and https://aminuteaboutmusic.wordpress.com/ For more information related to the enrollment status of marginalized communities: https://hechingerreport.org/report-finds-a-drop-in-black-enrollment-at-most-top-public-colleges-and-universities/ https://www.instagram.com/dearpwi/?utm_source=ig_embed&ig_rid=046a8d21-4877-45d9-9ddc-7187e5f5de9d