Podcasts about stagers

PART THREE: The next 5 Proven Lead Generators that will make you at least $100k in 100 days... Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com 6.     For Rent By Owners.  Investors who own single-family or small multifamily units are an amazing source of new listings for you.  This is one of the easiest scripts to learn and polish because it's a simple business conversation.  If the home is vacant and for rent, might the owner rather sell it versus continue to keep it as a rental?  Offer to do a free, comparative market analysis so they can make an educated decision and see what that does to their plans.  Again, potentially one contact and multiple transactions.  Maybe they want to re-invest in different properties with you.  Maybe they want to cash out their entire portfolio while prices are high.  You won't know if you don't ask.  You'll also love this source because the phone numbers are easy to get! HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/ 7.     Small and medium-sized builders who are building homes on 'spec.'  This means they're speculating that the house will sell.  There are many iterations of this, all of which we teach in Premier Coaching, but what is working for our clients lately is to identify buildable lots and take them to the small builder.  You sell the lot and list the spec home, often bringing the buyer as well. 8.     Flippers.   Sure, they might sell the home on their own (refer to the previous For Sale By Owner point), but flippers often will list with you so you can bring a buyer to them before they're actually finished with the flip.  This helps them because they can flip more homes in less time.  A bird in hand, so to speak.  Meanwhile, while you have it listed and they're finishing it, the house generates more and more buyer and seller business for you.  It's a win-win for everyone. REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris 9.     Probate.  Not many agents prospect probate leads because they don't understand it.  Probate is simply the process of selling a home after someone passes away.  The court appoints an executor of the estate who can then sell the property.  If keeping the home in the family is not an option and the executor(s) wish to cash it out, that's a listing.  Sometimes they'll re-invest the proceeds in real estate, sometimes it's just the listing that you'll sell.  Either way, they need someone caring and competent to get the job done. 10.     Your professional Center of Influence.   When was the last time your favorite lender sent you leads?  When have you asked?  Who do they know who is getting pre-qualified right now to buy and has a home to sell?  Stagers are also great to know because smart sellers call a stager first.  Refer business to stagers and ask for leads in exchange. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/

PART THREE: The next Proven Lead Generators that will make you at least $100k in 100 days... Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com 6.     For Rent By Owners.  Investors who own single-family or small multifamily units are an amazing source of new listings for you.  This is one of the easiest scripts to learn and polish because it's a simple business conversation.  If the home is vacant and for rent, might the owner rather sell it versus continue to keep it as a rental?  Offer to do a free comparative market analysis so they can make an educated decision and see what that does to their plans.  Again, potentially one contact and multiple transactions.  Maybe they want to re-invest in different properties with you.  Maybe they want to cash out their entire portfolio while prices are high.  You won't know if you don't ask.  You'll also love this source because the phone numbers are easy to get! REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris 7.     Small and medium-sized builders who are building homes on 'spec'.  This means they're speculating that the house will sell.  There are many iterations of this, all of which we teach in Premier Coaching, but what is working for our clients lately is to identify buildable lots and take them to the small builder.  You sell the lot and list the spec home, often bringing the buyer as well. 8.     Flippers.   Sure, they might sell the home on their own (refer to the previous For Sale By Owner point), but flippers often will list with you so you can bring a buyer to them before they're actually finished with the flip.  This helps them because they can flip more homes in less time.  A bird in hand so to speak.  Meanwhile, while you have it listed and they're finishing it, the house generates more and more buyer and seller business for you.  It's a win-win for everyone. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699 9.     Probate.  Not many agents prospect probate leads because they don't understand it.  Probate is simply the process of selling a home after someone passes away.  The court appoints an executor of the estate who can then sell the property.  If keeping the home in the family is not an option and the executor(s) wish to cash it out, that's a listing.  Sometimes they'll re-invest the proceeds in real estate, sometimes it's just the listing that you'll sell.  Either way, they need someone caring and competent to get the job done. 10.     Your professional Center of Influence.   When was the last time your favorite lender sent you leads?  When have you asked?  Who do they know who is getting pre-qualified right now to buy and has a home to sell?  Stagers are also great to know because smart sellers call a stager first.  Refer business to stagers and ask for leads in exchange.

In this episode, HSA's Founder Paloma Harrington talks to Siân Pelleschi, the president of APDO - Association of Professional Declutterers and Organisers. Paloma and Siân talk about Professional Development and how important it is for professionals such as Organisers and Stagers. They also discuss the upcoming conference that APDO is organising in May 2023 in Birmingham. Find out more about the APDO and the APDO Conference 2023 here: www.apdo.co.uk For more information please check HSA's website www.homestaging.org.uk --- Support this podcast: https://podcasters.spotify.com/pod/show/homestagingassociation/support

Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and caption on Facebook and Instagram once or twice per week.) My test, which I affectionately dubbed "I'm tired of posting," was effective and the results are in: Even though I run a completely online business and have a target client (you!) who regularly uses social media to make buying decisions, it turns out that I don't need social media to grow my revenue. This fact was further verified when I looked at where my leads were coming from: firstly, this podcast; secondly, word-of-mouth (by way of Facebook groups, industry associations, and client referrals). On today's episode of The Kate Show, I'm sharing both the expected — and the shocking — information about email marketing that will directly impact how you get new clients in 2023 and beyond. (I would also like to note that the data I provided in this episode was sent to me personally by a contact at Tidio. They aren't paying me to talk about them, but I want to give them all the credit for putting together comprehensive information about email marketing that is actually EASY to understand. Kudos, Tidio!)

This is the third part of our three-part series titled "23 Secret Sources Of Homes For Sale". In order to succeed in real estate, you need to achieve two goals: getting your buyers in contract and finding more listings for your own inventory. 17.   Probate. When someone passes away and their property needs to be sold by the heirs, it passes through probate attorneys. AllTheLeads.com/Harris for your discount on this service. They provide the information as well as great training and suggested letters. 18.   Garage and Estate Sales. Yes, that's right, they're back and they're quite effective at identifying the next listing in the neighborhood. Facebook Marketplace is a great way to connect with people cleaning houses before they get ready to sell! 19.   Scan Zillow for listings in the areas you or your buyers are looking for, listed by brokers or agents who do NOT belong to your MLS, thus you won't see their listing in your MLS (and other agents won't either!).  20.   Door Knocking hot neighborhoods. Don't go empty-handed. Bring something of value. A one-page info sheet on the stats for that area. What's pending, what's the average list-to-sell ratio, days on the market, etc? 'Whom do you know who I should be helping buy or sell real estate?' 21.   Expand and upgrade your own Center of Influence and talk about real estate all the time! Don't be a secret agent. Join new clubs, organizations, gyms, or other groups so you get to know more people and enjoy more organic referrals. Orange Theory, kids' sports groups, your HOA, arts organizations... all of these can upgrade and expand your Center of Influence. 22.   Sponsor and participate at a high level in your community. Parades, parties, farmer's markets, beach clean-ups, Use your FORD script (Family, Occupation, Recreation, Dreams) to get to know people and talk about real estate. You want people to say 'we see you everywhere! You're that real estate person, right?'  23.   Prospect your professional Sphere of Influence. Your mortgage originators are approving people right now who haven't started looking for a home and aren't working with an agent. Ask them weekly for these referrals. Stagers are also a fantastic source of pre-listing leads. Service providers often find out someone is moving before agents do. Connect with them and ask them regularly to refer business to you. (Make sure you're referring business to them as well!) WARNING: 2023 Housing Market QUESTION: Agents, Are You 100% Ready For 2023, Do You Have A Proven Success Plan? If Not, Do This: Join the #1 Award-Winning Real Estate Coaching & Training Program FOR FREE! Yes, This Includes Daily Live Coaching! Join For FREE Now. Reclaim Your Life & Break Free Of Worry. The Path To Success Is One Click Away. JOIN Premier Coaching For FREE Now. https://bit.ly/3aUimkh P.S. Limited Offer. This Is A Personalized, Live Coaching Program. Limited To 250 Agents.  *We will also explain how to systematically approach each source, and recommend resources and discounts for you. LIKE and SUBSCRIBE AND PLEASE LEAVE A COMMENT: https://bit.ly/3NXGxNb FREE REAL ESTATE SALES TRAINING AND COACHING: Enroll NOW, FREE Real Estate Coaching and Training: https://bit.ly/3aUimkh EXP REALTY EXPLAINED: Tim and Julie Harris are one of the TOP EXP REALTY Sponsors in the world. We would love to be your sponsor at eXp Realty. Text TIM HARRIS directly to be sponsored by Tim and Julie Harris 512-758-0206. Our EXP Realty site: https://bit.ly/3NJTPwB * Completing the EXP Realty application now? Name JULIE HARRIS from Georgetown Texas as your sponsor! Watch this video: https://bit.ly/3QjYJCo and here is the application: https://bit.ly/3MKPw35 FOLLOW TIM AND JULIE HARRIS: Nations #1 Daily Real Estate Training Podcast: https://apple.co/3xJgofx

Today, I'm talking about geofencing: What it is and when you would or would not want to implement this advertising technique in your business. This topic was suggested by my agency's wonderful client and good friend in real life, Georgiana Schwandt. Georgiana runs Incredible Windows here in Wisconsin...as her third career. ?? Her energy is inspiring and her work ethic is extraordinary. She's always keeping her hand on the pulse of the dynamic home industry, and I wasn't at all surprised that she knew about geofencing and wanted me to discuss it.

In your home staging business, it's so important to find your “staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly connected over their love of staging and became a support system for each other. In this Community Talk, Daniel and Sarah break down how they conduct site visits, how they pack for jobs, their approach to staging, and how they retain staging clients long-term. More about Daniel Daniel and his partner launched Staged Spaces with the desire to bring quality, elevated home staging and styling options to real estate professionals and private homeowners alike with a goal of creating a story within a space to help buyers instantly connect and feel at home. With 12+ years of expertise, they have helped countless real estate agents, developers and homeowners fully realize their property's selling potential. More about Sarah Sarah is the owner and creative lead at Staged Spaces. Having spent over 20 years working in retail marketing as a Visual Merchandiser and Window Dresser for major retailers, Sarah transforms properties into inspiring spaces throughout the East Midlands, bringing creative design solutions to even the most challenging of projects. To watch the full Community Talk replay and the live Q&A, set up a free account here: https://www.staged4more.school  Connect With Daniel Daniel's Website: https://www.stagedspaces.com  Daniel's Facebook Page: https://www.facebook.com/stagedspaces/  Daniel's Instagram: https://www.instagram.com/stagedspaces/  Daniel's YouTube: https://www.youtube.com/channel/UCiMbPsKLE0PxlVu5PXWtepw  Connect With Sarah Sarah's Website: https://stagedspaces.co.uk   Sarah's Facebook Page: https://www.facebook.com/stagedspaces.co.uk/ Sarah's Instagram: https://www.instagram.com/staged_spaces/ Sarah's LinkedIn: https://www.linkedin.com/company/staged-spaces

Several years ago, I made the executive decision to design websites exclusively on Squarespace. Prior to this, my agency was designing websites on nearly any platform, largely Wordpress. However, we kept running into the same issues... Issues that cost my team hours of time and our clients hundreds of dollars. Today on The Kate Show, I'm sharing exactly why we recommend Squarespace over WordPress, Wix, Weebly, and Showit.

In this episode I discuss why Real Estate Agents need to work with Home Stagers in order to stay competitive and get those listings. This is true now more than ever.  When stagers understand this on a deep level, they become more confident and can articulate their value more clearly.

In this episode I talk with Karen Yankovich about how Home Stagers and Designers can leverage Linked In to build their business. Karen is the CEO of Uplevel Media and an internationally recognized LI expert. A popular trainer and speaker, Karen's social media advice and contributions can be found on Social Media Examiner and the Huffington Post. 

Shell Brodnax is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. As an expert leader, visionary, author, business strategist, global speaker, and expert on real estate staging Shell is one of the real estate industry's most sought-after speakers. This week on the show I am joined by Chief Executive Officer of the Real Estate Staging Association®, (RESA®) – Shell Brodnax as we talk "How Stagers Power the Real Estate Sale".This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Make sure you connect with The Buzz Conference by visiting their website www.thebuzzconference.com or by following them on Instagram @thebuzzconference to keep tabs on all the awesome events they host.KiTS is always with us. KiTS offers a fully loaded cross channel marketing suite including Loop CRM, Websites, the most personalized Newsletters in Real Estate, Follow up tools, curated social content, WOW Calendars and so much more. All to help you manage your business, build MindShare and drive even more sales. You can learn more on my site mindshare101.com by clicking on Marketing.This show is a Founding Member of the Industry Syndicate Media Network.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/While on my site, be sure to download your FREE copy of The Ultimate Marketing Bundle for Realtors. It's 31 pages of marketing tips and tricks, and includes a 90 day content calendar!AND if you want to be part of our Private MindShare Community where we meet every month live to share ideas, tips, tricks, and to motivate each other, where our MindShare Masters get access to our private VIP Q&A with our Special PodCast Guests each week, and where you get daily marketing & sales tips delivered right to you, plus the opportunity to motivate, learn, and network with a whole bunch of people just like you, just click here to join - https://mindshare101.com/plans/group-coaching/ If you would like to be a guest on the show, or know someone that should be a guest on the show, or if you would like to Sponsor the show, send us a message to info@mindshare101.com

Former New York City Ballet dancer, current stager for the Balanchine Trust and project associate for the George Balanchine Foundation's Interpreter Archive, Paul talks with Ballet Idaho Associate Artistic Director Anne Mueller about his incredible journey from Sioux Falls, South Dakota to the most prominent stages of the world. Paul has worked with Ballet Idaho frequently, staging numerous Balanchine ballets for the company. In addition to having an impressive career working with the dance geniuses of our time, Paul also talks about being befriended by Salvador Dali. --- Send in a voice message: https://anchor.fm/ballet-idaho/message Support this podcast: https://anchor.fm/ballet-idaho/support

You started a business and now you are questioning everything about your identity. Your skills, your talents, the value you bring to the world — everything you once believed about yourself is now held in question. And the insecurities you had previously? Well, those have likely gotten worse. If this sounds like you, you need to take a few deep breaths and listen to this episode. I'm not going to give you some feel-good advice or tell you things that aren't true. I'm going to share something about imposter syndrome that the internet forgot to mention.

You started a business and now you are questioning everything about your identity. Your skills, your talents, the value you bring to the world — everything you once believed about yourself is now held in question. And the insecurities you had previously? Well, those have likely gotten worse. If this sounds like you, you need to take a few deep breaths and listen to this episode. I'm not going to give you some feel-good advice or tell you things that aren't true. I'm going to share something about imposter syndrome that the internet forgot to mention.

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficult and expensive. You might even feel like nothing is working - which is not a great feeling to have! I've talked for dozens of hours on the importance of having a sales funnel, and today I'm breaking down the framework of an ideal home industry sales funnel. Consider this a template for getting more leads, faster. This is your roadmap to marketing that is fruitful and measurable.

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficult and expensive. You might even feel like nothing is working - which is not a great feeling to have! I've talked for dozens of hours on the importance of having a sales funnel, and today I'm breaking down the framework of an ideal home industry sales funnel. Consider this a template for getting more leads, faster. This is your roadmap to marketing that is fruitful and measurable.

Originally formed in Cornwall, indie four-piece Haven rose to prominence in the early '00s after moving to Manchester. After a string of Top 30 hits and international tours, along with an appearance on Top of the Pops which they admit to still watching daily on YouTube, they split in 2005.With the band reuniting this summer to celebrate the 20th anniversary of recording their critically acclaimed debut album 'Between The Senses' with a gig at their spiritual home the Night and Day Cafe, this week we've got frontman Gary Briggs and drummer Jack Mitchell on the show to talk all about it. The pair reminisce about the band's halcyon days and also discuss what they've been up to since the "wheels fell off", including Gary's stint in Freebass - the supergroup which featured legendary Manchester bassists Mani, Peter Hook and Andy Rourke. Meanwhile, Jack's been drumming in Johnny Marr's solo band for the past ten years so he also gives us a progress report on material for the Smiths legend's forthcoming new studio album. The guitars are sounding "very Johnny Marr", apparently... Elsewhere in the episode, Rick and Sarah discuss the utter brilliance of The Coral's latest album 'Coral Island' and explain why they didn't watch the Brit Awards...This is the second episode in our Lost Artists series, an occasional feature for Demo Tapes, where we shine a light on criminally under-rated artists from yesteryear - and find out what happened next for them. Got a band you think we should be tracking down for Lost Artists? Get in touch with Demo Tapes on: demotapespod@gmail.comFollow us on Twitter here: https://twitter.com/demotapespodAnd Instagram here: https://www.instagram.com/demotapespod/If you really must, our personal Twitter handles are:https://twitter.com/rick_j_martinhttps://twitter.com/imsarahjanekemp

Deseret News’ Christian Sagers joins us to continue the conversation about America’s Crisis of Contrition, from former president  Donald Trump to current New York Governor Gov. Andrew Cuomo. In the age of Cancel culture, instant certainty, and false apologies, Sagers asks if “nice guys SHOULD finish last?”  ‘Inside Sources with Boyd Matheson,’ Opinion Editor at Deseret News, takes you inside the latest political news and current events, providing higher ground for today's discussions. Listen live Monday through Thursday from 11 am to noon at 1160 AM and 102.7 FM, online at KSLNewsradio.com, or on the app. Listen on-demand as a podcast on your favorite platform or web browser. Follow us on Facebook and Instagram. Produced by KellieAnn Halvorsen.  Want more Boyd? Don’t forget to listen to his Deseret News podcast ‘Therefore, What?,’ sign up for his weekly newsletter, and follow him on Twitter. See omnystudio.com/listener for privacy information.

Join us we sit down with J.V. Fesko and ask him, in connection with his new book “The Need for Creeds Today: Confessional Faith in a Faithless Age”: - In what ways are some Confessional Christians like grouchy territorial local surfers? - Is the Presbyterian Westminster Confession more bonafide and cooler than the Baptist 1689 Confession? - Are Baptists truly “Reformed” - What do you say to “No Creed but the Bible”? - Why do some Reformed Confessional Christians come off a lil' on the smug side, almost like an acceptable cage-stage vibe? - Can I pick and choose from the various confessions/catechisms, or need I only choose one? - What are the benefits of the confessions/catechisms beyond mere mental assent to the vital doctrinal truths for, say things like, low self-esteem, listening to music (non-“Christian”), weekend beach trips, etc.? - If you're a person who is in the Word, engaging in reading and Bible study, won't they naturally end up where the authors of the confessions end up? - Why have confessions largely fallen into disuse? And where are we seeing it taking its toll on us? - Where do we see the confessions at their best? - Doctrinal issues are timeless and there is a clear need for those to be set in stone (as they are in the confessions), however, we are “Reformed and always reforming”, as such, shouldn't we be updating them to speak to issues and questions that we face today? - It seems the Westminster Standards have heavier rotation than that of the 3 forms of unity why is that?

Scott is back! Barry found him a fan! And Kyle sounds like who? Though this episode starts off all over the place, the 3GTers finally hone in on their topic by stepping into the cage. For they take on what is often called Cage Stage Calvinism. They look their young opponents over by discussing the …

Missy Stagers is a real estate broker based in San Antonio and the owner of M. Stagers Realty Partners. In her 25 years in business she has served over 3,700 clients, and she loves working with first time home buyers. Useful Links - Save Time With Our Hom

If you've never worked with a marketing agency, you might have a few qualms about just handing over your brand to an outside party (or maybe you can't do it fast enough?). If you've already worked with a marketing company and were less than satisfied with the results, you will have a whole other mindset, both of which I will address in this episode. And if you're curious about what it's like to work with Socialite, let's chat business, marketing, and how we can help.

If you've never worked with a marketing agency, you might have a few qualms about just handing over your brand to an outside party (or maybe you can't do it fast enough?). If you've already worked with a marketing company and were less than satisfied with the results, you will have a whole other mindset, both of which I will address in this episode. And if you're curious about what it's like to work with Socialite, let's chat business, marketing, and how we can help.

Today we’re talking real estate marketing in the Bay Area with the expert, Brendan Hsu from Aerial Canvas! From aerial drone services, 3D home tours, virtual staging, and web designs, to professional photography, videography, and social media campaigns, Brendan Hsu & Colby Johnsons’s all-in-one marketing agency helps real estate agents build their brand and get more sales! Reach out to Brendan Hsu at brendan@aerialcanvas.com and check out their incredible website at https://www.aerialcanvas.com/. With 10 years experience in entrepreneurship and marketing, Brendan Hsu helps brokers, agents, designers, stagers, architects, builders and more, take control of their business and start reaching their goals. He manages Aerial Canvas - a real estate marketing company in the San Francisco Bay Area. Their stunning photos, cinematic video tours, aerial drone videography, 4K 3D tours by Matterport, dedicated property websites, and marketing insight give agents the edge they need to stay ahead of the competition. Host: Matthew Ma Matthew Ma is an Investor, Syndicator, Founder, Coach, and Podcast Host. He’s a Broker Associate with eXp Realty and strives to help agents grow their business with proven, effective methods learned from experience. Through his podcast, The Truth About Real Estate, and Avant University, he educates buyers, sellers, investors, and real estate agents on the current state of the market, how to use innovations in technology, sales, and marketing to build a scalable business. As an investor and syndicator with Avant Asset Management, he’s dedicated to client success by building wealth through investments in apartment building syndications. Reach out to Matthew Ma at Matt@MatthewMa.com.Systems We Use (Affiliate Links):Otter for our transcriptions! Click here to get a free 1-Month Premium Pass.StreamYard for our live events! Click here to get a free $10 credit.

Today’s guest is Tori Toth, a best selling author, award-winning home stager, founder of Stylish Stagers and creator of the youtube channel, Home Staging TV which has over 12k subscribers. In this chat with Tori we speak about her background as a news reporter, some of the transitions she’s gone through over her career, how writing and publishing a book has impacted her professionally, how she’s built the Home Staging TV youtube channel, and what she’ll be focussing on going forward. This was a really great conversation with someone who has been in the industry for quite a while, so there’s definitely a lot to learn from Tori. You can follow Tori here: YouTube - https://www.youtube.com/user/stylishstagers Website - https://toritoth.com/

When things aren't quite feeling right, you may need to pivot to a new business or idea. In the early 2000's, Jana Uselton built a local Home Staging business in Dallas, TX. She left Corporate America with the knowledge of business building and strategic marketing ideas and quickly built a business that grew beyond her abilities. Her team of 15 is considered one of the largest Staging companies that have helped almost 6,000 homes prepare for market. Out of the blood, sweat, and tears, she grew a heart to teach others and help them reach success. The Home Staging and ReDesign Association is now a platform that serves thousands of Stagers and ReDesigners annually by providing the best practices, tools, education, and systems to grow their businesses exponentially.    Jana says first, ask these questions:  "What's your passion?"  "What's your customer's need?" You can pivot too much. Employees can get frustrated when one plan hasn't been rolled out yet, and you're adding a new pivot already. Give it several months to let your team get the first plan in place. Also, have a team that you can trust and trusts you.  Jana Uselton's Process Tips: 1) It begins with your routine and mindset. What you listen to and your process.  2) Jana likes building in phases,  a) It's just you.  b) Your training other for leadership.  c) You're not running things; you're overseeing them.  3) Get focused in the morning Jana's business webpage: myhsra.com  Jana's book can be found on Amazon: https://www.amazon.com/Home-Staging-Book-Jana-Uselton/dp/1495135004 If you are ready to work ON your business instead of IN your business (and stop letting things fall through the cracks)  Schedule a FREE Consultation Join Our FREE Masterclass Thanks for Listening! -Brittany  

In this episode we will go over simple strategies to build your social media. Now is the time to take advantage of your social media platforms. Take basic steps to build a brand and your audience with basics strategies for social media. --- Send in a voice message: https://anchor.fm/carriejolittle/message Support this podcast: https://anchor.fm/carriejolittle/support

"But is email marketing even relevant anymore?" "I don't want to send email newsletters because people already receive so many emails." Ever thought this before? I sure did! In fact, I believed these myths for several years, significantly slowing the growth of my business in its early phase. Now, I know better. Admittedly, I missed a lot of new business during that time. Today on The Kate Show, I'm sharing the main, proven ways email marketing will grow your business long after the infatuation with social media has ended. This information is not based on my opinion - or anyone else's - but on actual, proven facts.

Here's Today's Listener Question: My struggle is to what directions I should focus on and how I can start to network and create my client base. Website? Business name? Portfolio not yet, how do I start to create my portfolio? Capital budget? Thank you very much! Looking forward to hear you soon. Have a lovely weekend. Helena R.

Here's Today's Listener Question: Question 1: Start up and buying items. Question 2 from Dwayne: is it smart not to go out and buy a whole lot of decor and furniture when you are a start up business?

Don't forget to check out our Anniversary Giveaway this Friday! Go to www.staged4more.com/giveaway to see all the details and prizes. Here's Today's Listener Question: What are the key things that I can do to market my new home staging business with good ROI?

Here's Today's Listener Question: I did my first home staging consultation. It was on a vacant home. The home is a model home for new construction townhomes in a community which attracts many young professionals as well as those looking to downsize. I did not want to say no to a business opportunity, however, since I am just starting out, I do not have any inventory. If I am asked to help stage this home, how do you recommend I go about getting the furniture without going over my head in inventory expenses.

Hello 2020 and welcome back to SEASON 11! This season, the format will be a bit different. I will be answering all the questions you've submitted via our online form. If you still want to send in questions, you can! Just scroll all the way down and fill out the form, and I will answer them on a mini podcast episode this season! I'll also live stream when I record these mini episodes this season. There is not a set schedule, since I will be finding holes in my schedule to answer them one by one. The best way to catch me will be to follow us on: Facebook https://www.facebook.com/staged4more Instagram https://www.instagram.com/staged4more Here's Today's Listener Question: I'm in the process of setting up a Home Staging / Interiors advise service locally and am feeling a bit overwhelmed with information and where to start. I have a Textiles background and have studied Interior Design part time courses. I also work part-time for an Architecture and Interior Design company but they tend to have more architectural work than anything else. Interiors and Home Staging is where I want my business to be. Any help would be greatly appreciated, thanks x

On this fourth episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on marketing your home staging business on social media: what platforms to choose, how not to spend so much time on social media and still be effective, and how to be found on social media by your target customers.

On this third episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on writing your email newsletter: easy ways to keep it consistent without feeling stressed about it, how to boost your open rates, and how to build trust and credibility with this incredible tool.

On this second episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to homeowners on a live stream on Instagram. In these 5 tips, I covered what not to say in front of homeowners, what are some of the common myths homeowners may have about home staging and how to market to a large group of people quickly without investing a great deal of money. If you want to catch me live, make sure you follow me on Instagram @staged4more! Instagram will remind you when I go live and you can hop on to ask your questions! If you have not yet signed up on next week's free marketing training for home stagers, sign up here.

In this episode I talk with Orlando Reyes about what you need to know about building or updating your website.  Join us as we discuss everything from domain names to hosting providers to optimizing SEO and how your website can be instrumental in building your email list and turning cold leads into warm leads.

The home staging industry has experienced a lot of change in the past few years, especially with HGTV's explosion in popularity, ever-savvier buyers and sellers, and the entrance of millennials into the real estate market. It's no wonder that now more than ever, communities of home stagers are popping up around the globe. These communities are valuable sources of information, mentorship, and inspiration - and today's guest is a huge advocate for teaming up with other stagers in your market and around the country. Krisztina Bell is an Atlanta-based home stager, vacant properties specialist, and the pioneer of “virtual staging”. She provides her clients with over 14 years of experience in the real estate and home staging industries. Krisztina and I had so much fun talking about how she started and grew her business into a thriving home staging & virtual staging powerhouse. We discuss the importance of good staging for selling vacant properties, how millennials are changing the home staging game, and how DIY culture is affecting the role of stagers in the buying & selling process. Krisztina also shares some awesome advice about tools & apps you can use to choose paint colors, marketing for properties, and what millennials in particular are looking for in her home housing market of Atlanta. You can find complete show notes and more information at https://www.staged4more.com/podcast 

You only get one chance to make a first impression, which is why I believe staging to be one of the most crucial steps in the home selling process. If you aren’t already familiar with what staging is, allow me to explain. Staging is the process in which a professional designer furnishes and decorates a listing before it’s shown to buyers so that they can better visualize its potential.  I’ve been implementing staging since my very first year in the industry, and while some may think this is just my way of trying to get clients to spend more money, it actually isn’t. As an agent, I truly care about your success. I want you to get top dollar for your home, and staging can help you do just that. There are three main reasons why: “Staging your home not only helps buyers see your house as their future home, it also helps you to sell faster and for more money.” 1. Stagers have great taste. This doesn’t mean that you have bad taste, but your preferences are likely highly personal. Not everyone likes the same things when it comes to home design, and professional stagers know how to create a neutral, yet attractive, environment.  2. Stagers are masters of optics. Professional stagers have a lot of tricks up their sleeves when it comes to playing up a home’s features in ways the average person would never consider. If you happen to have a small living room, for example, a stager will know exactly how to make it look more spacious. 3. Staging can distract from small problems. The goal isn’t to deceive buyers, it’s simply a matter of drawing their eye to positive details instead of negative ones. When your home is staged; buyers are far less apt to focus on small imperfections.  The bottom line is that staging your home not only helps buyers see your house as their future home, it also helps you to sell faster and for more money. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

I've wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there's a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today's episode! Kelly Williams has owned and operated her staging company, Creative Touch Interiors, since 2003 and has been a real estate agent for the past 6 years. As a stager, she frequently mentored new home stagers as they found their feet in the industry, even winning the CSP's Mentor of the Year Award in 2006. Kelly also authored Home Staging Secrets, was featured on an episode of HGTV's Buy Me, and writes for the Staging Standard Magazine. Once her kids left home, she jumped into real estate and has been helping buyers and sellers ever since. Now that she's an experienced real estate agent in addition to her staging expertise, Kelly possesses a unique perspective that makes her the perfect person to ask about how staging really affects the buying and selling of homes.  Kelly and I talk about how being a home stager prepared her for being a real estate agent and debunk some common misconceptions about real estate and home staging. We then dive into all the ways that staging can affect a buyer's choice to purchase a home, what sellers need to know about prepping a house for the market, and mistakes that home sellers often make. And we talk about what today's buyers are looking for and how staging can make a huge difference in the home-buying process.

In this episode Jake interviews Imogen Brown from Home Staging Brisbane. He asks about the history of Imogen’s business, her thoughts on the future and the changes she expects over the next 12 month. They spend quite a bit of time on the fact that she likes to put out a lot of content and always has; helping new and early Stagers in the industry and putting out lots of useful and practical information that they can take away. We hope you enjoy this episode. We’ll be back shortly with the next interview podcast.

Welcome back to the Home Staging Show! On this episode, I've got a really fun and interesting guest, fellow podcaster Stacy Grinsfelder. Stacy hosts the podcast True Tales from Old Houses and runs a blog about modern living and DIY called Blake Hill House. Stacy and her family moved into their 1800s home after falling in love with its architectural quirks and rich history.  Now, she's a passionate advocate for the respectful restoration of old houses that honors their past while giving them a fresh, modern present.  Stacy and I cover a lot of ground in this episode, talking about why she decided to move into an old house and what to expect if you want to do the same. We discuss home inspections, what kind of money & time you can expect to spend on restoring an old home, and what she would do differently if she had to do it all again. And Stacy shares some of the common mistakes that restoration newbies tend to make when they're first learning how to live in their old home. 

I am really excited about having McCall on the show today. She is very good at breaking down ways to engage with your audience and grow your social media presence for your business. We also talked a lot about using videos to grow your engagement. During the show, McCall gave us a bunch of great and practical tips on how to get started on social media and using video if you are new to or is already familiar with social media but want to take it to the next level. On today's show, I have McCall Capozzi, who was the Social Media Manager of RE/MAX Western Canada. I invited her on the show to talk about her work in real estate and how to use social media to build awareness for your real estate brand and business and marketing your listings. McCall had some really tangible tips on what mistakes to avoid and how to incorporate your online marketing into your overall marketing strategies. She also talked about hashtag research, how much time you should spend on social media each week and what can you do if you are starting out or advanced in social media marketing.

I am SO excited to have Anthea Click back. She is a total rockstar as you can tell from last season's episode. On the podcast today, we delved in deeper on her home staging business, on how she buys inventory, the costs of inventory, pricing and where to buy. We also talked about how she trains her stagers, how she learned how to stage and style interiors, plus her tricks on improving her home staging skills.

Today I wanted to introduce all of you to Red Barrinuevo at ReDesign4More. If you don't know this name yet, you certainly will if you have seen many of my amazing listings over the years. I had the opportunity to discuss some of the most important elements in getting your homes, condos and lofts ready for sale and wanted to share them with all of you. As a professional, my focus is on getting you top dollar for your property and finding you the best opportunities out there. I don't offer free staging or free painting or free foot massages. That's not what I do best. Let Red help you focus on living well and once the place is picture perfect, I take over and focus on breaking sold records. --- Send in a voice message: https://anchor.fm/TorontoRealEstate/message

On the show today, I am interviewing Sanja who is the European director of IAHSP.  She has been working as an interior designer and she is the founder of The Art of Staging. She has launched her home staging business in 2013 in Chicago, Illinois and has moved to Rome, Italy in 2016 where she currently lives and works. Sanja is a certified ASP® Trainer for StagedHomes.com and she is also very actively involved in the home staging community both in Europe and in the States.  On today's show, we talked a lot about the growth of home staging internationally and how to develop your work in a new market. We also talk about different ways of working. Sanja also took the time and answered a few of our listener's questions.   

On the show today, we have an artist and a creative director of a marketing agency Darcy Briks on the show. Darcy's mother is an interior designer and who had done work with builders and investors on selling their homes. Growing up, Darcy had a lot of influence from her mother when it comes to colors. During today's show, we chatted a lot about the creative process, using colors and how we perceive and are influenced by colors. Because of Darcy's position as a creative director, we also talk about branding and how colors are used in branding. And of course, because of her background as an artist, we also talk a lot about how to handle, transport and select artwork for your home. Darcy also gave us a few resources on buying art online.

Today on the show, we have Olivia Conlon, a UK stager based in Glasgow, on the show. She started her staging business when she was 16 and about 4 years in, her home staging business services entire country of United Kingdom and she not only stage homes, her business also includes manufacturing furnishing, importing soft goods and renting and selling staging inventory to investors and buyers. It's an absolutely incredible business model.  Currently operating throughout the UK, Olivia Conlon of ThePropertyStagers and her team of ten, furnish around 300 properties per year in the UK. What makes the business unique, aside from its stellar reputation, is that its young founder has grown revenue from £30,000 in year one, to £1 million in the space of twelve months.  On learning that 80,000 families will wake up in temporary accommodation such as hostels this year, Liv recently launched the 100 Home Christmas Makeover in partnership with London based charity Home Finder. Liv's mission is to bring true Christmas spirit into the temporary homes of 100 families by providing items donated by homeware brands including Christmas trees, lights and soft furnishings to uplift their living space. On today's show, we talked a lot about educating the market on home staging, since home staging is still very new in UK. We also talked a lot about building the look for staging the homes, what home staging is, how to prepare homes for sale, dealing with client pushbacks, especially on pricing of staging, her business operations and real estate in the UK. She also talked about the challenges she faces staging entire United Kingdom, business operations and providing vacant home staging services and how she used social media to build her business and now marketing her home staging business to service the entire country. 

On today's show, I am interviewing Anthea Click, who is just a total rockstar in the home staging industry. She is one of my favorite people, and it's been incredible to watch her business grow since we both started our businesses around the same time. On today's show, we talked a lot about everything, the growth in the real estate industry, the real estate market in Nashville, how Anthea got started in the home staging industry, staging Airbnbs, differentiating yourself from other stagers in the market place and building multiple streams of income as a home stager. So a lot of juicy info today. In the beginning, we also chatted about my updates, that I am now living in London and learning the real estate market here. And we talked a little bit about real estate in Paris as well. So a lot of fun details on the show today. For those of you who don't know who Anthea is, After several years as a real estate agent, Anthea Click realized the need for staging in her local market. It was over 10 years ago when Anthea and her husband, Cory, started FP Staging and Design in Nashville, TN. With nothing more than an idea, a willingness to work, and the guts to go for it, together they have built the company from their garage to a 14,000 sq ft facility with multiple streams of income. Through her experience with the ups and downs of being a small business owner, Anthea has a passion to give back to the home staging industry by helping others obtain their own success. 

What’s the biggest mistake today’s sellers make? Allow us to explain in this quick message. Buying a home? Click here to perform a full home searchSelling a home? Click here for a FREE Home Price EvaluationWhen it comes to selling a home, there is one major mistake most people make. What is this mistake? It’s simple: Most people fail to prepare their homes for the market before they list. Every single seller I’ve spoken to wants to maximize their equity and sell for top dollar, but their actions aren’t consistent with their goals. Very rarely do these same sellers follow through by adequately preparing their property. Buyers will offer higher prices when they have an emotional connection to a property, and these emotional connections don’t happen by mistake. It takes a well-staged, decluttered, and depersonalized home to capture the attention of potential buyers in our market. They fall in love with the space because they can imagine themselves living in it.If you haven’t prepared your home ahead of time, it’s pretty unlikely this will happen. The good news is that preparing a home for the market doesn’t mean you have to do a complete rehaul of every single room. All it takes is some strategic adjustments.The time it takes to prepare a property is well worth it when you consider the results these preparations will bring. Making minor repairs, giving the walls a fresh, neutral coat of paint, and thoroughly cleaning each room will make a massive impact on your success. Each of these things will boost your chance of earning top dollar, while simultaneously ensuring that buyers will have a strong first impression when they step foot in your home. And if you go the extra mile by hiring a professional stager, you’ll be in an even better position. Stagers know what it takes to present a home in its best light. Homes that are staged and feel move-in ready also sell more quickly than homes that aren’t. So, in short, the time it takes to prepare a property is well worth it when you consider the results these preparations will bring. If you want top dollar, don’t make this major mistake. Make sure you prepare your home before you list.If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.

When it comes to selling a home, there is one major mistake most people make. What is this mistake? It's simple: Most people fail to prepare their homes for the market before they list. Every single seller I've spoken to wants to maximize their equity and sell for top dollar, but their actions aren't consistent with their goals. Very rarely do these same sellers follow through by adequately preparing their property. Buyers will offer higher prices when they have an emotional connection to a property, and these emotional connections don't happen by mistake. It takes a well-staged, decluttered, and depersonalized home to capture the attention of potential buyers in our market. They fall in love with the space because they can imagine themselves living in it. If you haven't prepared your home ahead of time, it's pretty unlikely this will happen. The good news is that preparing a home for the market doesn't mean you have to do a complete rehaul of every single room. All it takes is some strategic adjustments. “The time it takes to prepare a property is well worth it when you consider the results these preparations will bring.” Making minor repairs, giving the walls a fresh, neutral coat of paint, and thoroughly cleaning each room will make a massive impact on your success. Each of these things will boost your chance of earning top dollar, while simultaneously ensuring that buyers will have a strong first impression when they step foot in your home. And if you go the extra mile by hiring a professional stager, you'll be in an even better position. Stagers know what it takes to present a home in its best light. Homes that are staged and feel move-in ready also sell more quickly than homes that aren't. So, in short, the time it takes to prepare a property is well worth it when you consider the results these preparations will bring. If you want top dollar, don't make this major mistake. Make sure you prepare your home before you list. If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.

Today, I have Kate from Simple Pin Media with us to talk about leveraging Pinterest for our businesses. I know our first five episodes of this season really focused on building a home staging business. For the next few episodes, we are going to shift the focus for a bit and focusing on the upcoming sales season. As you are probably starting to experience, the market is getting busier.    On today's show, here are some of the stuff we discussed: Hey Kate, thank you so much for coming on the show. Before we get started, can you tell us a little bit about your background and what type of work do you do? What is Pinterest and how does it work? Why is Pinterest so important in today's marketplace? What are some of the trends you are seeing today? I think one of the main issues for small business owners is that working on social media feels like running an additional business, it takes a lot of time to build up the presence and people are not sure if it is the right strategy for them. And a lot of us are a one-woman or one-man shop. So how can we use this platform to market our businesses and drive more sales? For home professionals like us stagers, how can we use Pinterest to our advantage to market ourselves? Or can Pinterest only work for online businesses? What are some of the best practices that you recommend for home stagers? What are some of the common mistakes you see people make on Pinterest? What are some of the most important statistics to look at when you are looking at Pinterest analytics? For example, I see our Staged4more Pinterest account says that we have 391.9k monthly viewers and 28.3k monthly engaged. But we only have about 600 followers. So are these monthly viewers vanity metrics? What stats should we be tracking? How do we know what we are doing is getting ROI? How can we leverage Pinterest to drive more traffic to our website? Can Pinterest be automated? How do you automate on Pinterest? What do you do when you see your traffic on Pinterest drops? What is the number one tip you will give to home stagers when it comes to using Pinterest for marketing their business?

Lets do a flip but avoid paying many of these expensive costs on the back end. Cam goes through the entire process of doing the renovation, lease option, refinance (to get your money back to repeat), and exit out of the property in 3 years without having to deal repairs, eliminating vacancy, no holding costs while selling, and a predictable sales price. Cam Rowland creativeinvestor.ca Facebook @creativeinvest

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Are you looking for a solid marketing plan that actually makes sense for your home industry based business? After providing many marketing consultations, I've been able to layout a framework of fail-proof principles that can help nearly any interior design, home staging, and workroom business create a marketing plan that works for them.

Are you looking for a solid marketing plan that actually makes sense for your home industry based business? After providing many marketing consultations, I've been able to layout a framework of fail-proof principles that can help nearly any interior design, home staging, and workroom business create a marketing plan that works for them.

Liv Conlon, founder The Property Stagers with Donna Freed Liv always knew she was not going to follow the traditional route through school to uni and she also knew she wanted to be her own boss. She left school at 16 and by 17 she had started her own property staging business, making properties look gorgeously furnished for sale. Now - a mere 3 years later!! - the turnover is 1 million. She is energetic and restless, an inspirational entrepreneur whose family is at the heart of her hugely successful young business. A very gorgeous entrepreneur! [www.oliviaconlon.co.uk](www.oliviaconlon.co.uk) @livconlon.co.uk @oliviaconlon #Entrepreneur #HomeStaging #RadioGorgeous www.thepropertystagers.com @the.propertystagers

In this episode of The Kate Show, I discuss every big question I've ever been asked about email newsletters and email marketing in general. After meeting hundreds of interior designers, home stagers, and window treatment workroom owners who struggle with email marketing, I was able to pinpoint their biggest problems.

In this episode of The Kate Show, I discuss every big question I've ever been asked about email newsletters and email marketing in general. After meeting hundreds of interior designers, home stagers, and window treatment workroom owners who struggle with email marketing, I was able to pinpoint their biggest problems.

Do you struggle with planning your social media content? As an interior designer, home stager, or window treatment workroom, what you post on social media directly impacts the type of clients and projects you will receive. Creating a strategic content calendar protects you from falling into the trap of only talking about your services, sales, or promotions. Instead, a content calendar helps you attract the right clients and projects, catch the eye of shelter magazines, and actually contribute to the bottom line of your business through social media.

Do you struggle with planning your social media content? As an interior designer, home stager, or window treatment workroom, what you post on social media directly impacts the type of clients and projects you will receive. Creating a strategic content calendar protects you from falling into the trap of only talking about your services, sales, or promotions. Instead, a content calendar helps you attract the right clients and projects, catch the eye of shelter magazines, and actually contribute to the bottom line of your business through social media.

How do home stagers help sellers save, and earn, money? Special guest Rachel Borrelli of Diversa Designs joins us today to explain.   Today I am joined by special guest Rachel Borrelli, Owner of Diversa Designs Home Staging and Redesign to cover some inside tips on effective home staging. These helpful hints are absolute musts in our current market. But before we move on to these tips, let’s go over a question many ask when the subject of home staging arises: How do stagers help people save and make money with their home? The way stagers help people save money is actually quite simple. Stagers can enter a seller’s home right before they list to tell them exactly what should be done to prepare the property. This prevents sellers from wasting time and money on unnecessary upgrades or repairs. Having the advice of a professional stager can guide sellers to making informed, effective renovations. According to Rachel, kitchen updates bring some of the highest returns. She also said that these updates can sometimes be as simple as changing out knobs on cabinets. Beyond just helping sellers save, stagers can also help sellers earn more for their home—as we mentioned earlier. In fact, studies have found that professionally staged homes can earn between 6% and 20% more than other listings. And our team here at Eric Mortimer & Associates can absolutely verify this trend. According to statistics pulled from the Calgary Real Estate Board, our team sells 96% more homes than other agents. We also sell homes 48% faster and for 100.7% of the purchase price, on average. Our collaboration with Rachel and Diversa Designs has played a significant role in achieving these incredible statistics. Moving on, let’s talk about what stagers are looking for when they step into a home. Rachel says that the first thing she considers is how to highlight a particular home’s best features. Making sure a home appears spacious in person and in all marketing materials is very important. Modernizing a home can also be helpful in boosting its appeal. While some may feel these tasks are something they could take on alone, the guidance of a professional stager is critical to any seller’s success. “Staging gives buyers the opportunity to really fall in love with the home.” Professional stagers stay on top of current trends because what appealed to buyers 10 years ago is not necessarily effective today. Of course, not all buyers will have the same interests and tastes. Professional stagers have an extensive knowledge of what is attractive to various demographics. With that being said, it is no wonder why having the help of a professional stager is so important. Nevertheless, some still question whether hiring a stager is worth it. If you are still unsure, consider the following statistic: 77% of agents believe it is easier for potential buyers to see how a given room can, or should, be used. Vacant rooms look smaller and make it more difficult for buyers to see past flaws. A staged home, on the other hand, could entice buyers to spend eight times longer during showings. This gives buyers the opportunity to really fall in love with the home. If you want to know more about home staging or have any other questions for Rachel, you can reach her by phone at (403) 813-2719 or by email at rachel@diversadesigns.com. And if you are interested in selling your home, feel free to give me a call or send me an email and our team will send you a free home preparation guide. I look forward to hearing from you soon.

On today's show, Pam Christensen is back to chat with us about the financial side of a home staging business. We talk about profit margins, working with a bookkeeper and CPA, as well as how to price home staging projects. We also chat about hiring as well. Pricing is always a sensitive topic, so I am super grateful for Pam to come back on the show again this week and being so generous with information.

Welcome Back to Season 7 Episode 6! On today's show, Bobbie is back to chat with us about how new home stagers can strive in today's market.Bobbie and I started with the question: "What is the difference between newbie stager v. amateur stager v. seasoned stager?" We also talked about the definition of success, pros and cons of starter home market and luxury market and growing the business. Some of the Qs I asked on Today's Show: What is the difference between newbie stager v. amateur stager v. seasoned stager?  What are some of the pros and cons of both starter homes and luxury homes markets? How should stagers approach the market? How do they go about finding new clients? What is your definition of being a “success” in this industry? A last, 2-part question for you: What is the one top tip you will give to stagers when it comes to starting out in the staging industry? How about someone who started for awhile, like couple years in and is growing the business? 

On today's show, I'm interviewing a woman who needs no introduction! Bobbie is back on the show this season to talk to us today about home staging business models, challenges in the home staging business, doing occupied homes, consultations and mistakes she had made during her career. We had such fun talking on the show that we didn't get through half of the questions! So next week, Bobbie will do another show with us and share her expertise and insights as a seasoned professional home stager.

I'm super excited to be interviewing Pam for today's episode! Pam started staging around the same time I did and we met through the ASP world in the beginning. Over the years, Pam has been an amazing colleague and supports us every step of the way, including with our EcoJoe products. She is one sharp business lady, which you will hear a lot about her business operations on the show today. Pam also had a radio show interviewing real estate professionals for many years and she is incredibly knowledgeable about the in's and out's of the real estate business. We talked a lot on today's episode about workflow, system building and everything about inventory: how to buy, move, store and keep track of the inventory. I'm incredibly impressed by Pam's business and the scale of operations that she has. Her organization and strong business sense really show through her interviews. What I really love about Pam is that she knows her numbers extremely well. This is very, very important. As business owners, you have to understand and check how the numbers are working in your business to determine how healthy your business is financially and on the operational side as well. And what's most impressive and very difficult and rare to accomplish is that she was able to create an in-house system for inventory organization, which is now public to the world as The Staging Assistant.  The Staging Assistant is also the show sponsor this season. It was because of support like this, we have the means to keep the podcast going. The Staging Assistant is more than an inventory system.  Manage your leads, your proposals, your clients and your staged houses on your desktop, tablet or phone.  With the staging assistant, you will know what you own, where it is and when it's returning quickly and easily.  Create your designs and packing lists from the comfort of your home so you can hit the ground running when you go into your warehouse.  Created by stagers, specifically for stagers it's the only tool you will need to manage your growing staging business. For more information, visit stagingassistant.com

Staging your home for the market involves depersonalizing, decluttering, neutralizing, and three other key points to remember. Looking to buy in the Stafford/Fredericksburg area? Perform a full home search Looking to sell in the Stafford/Fredericksburg area? Get a free Home Price EvaluationIf you need to stage your home to prepare it for the market while you’re still living in it, there are four main points you need to remember to maximize its value. First, you need to depersonalize, declutter, and neutralize. These three things are at the core of what it means to stage and get your house ready. The reason why you depersonalize and take down family portraits, kids’ trophies and other personal items is that we want the person who walks into your home to envision themselves living there. Your home is a place where you have created memories, but when the time comes to sell we need the buyer to be able to make that same connection and feel like it is a place where they will make their own family memories. When you declutter and neutralize, you’re making sure you’re not distracting buyers with bold colors or too many things in your house so they can focus on the things that make your house great. Second, work to make sure each room has a purpose. Oftentimes there are rooms in a house that are sparsely used or used for a purpose the average buyer is unlikely to copy. For example, many homeowners use their formal living room as a kids’ play room. Think about repurposing this room as a 2nd living area or an office – these are uses buyers are likely to see value in and can envision using it in a similar way. If you can show value in each room and present it as a place buyers can see themselves using we are likely to get a higher return on the square footage.Depersonalizing, decluttering, and neutralizing are at the core of what it means to stage your house. Third, remember throughout this process that the objective is to move. This means you’ll have to pack up and move your things. If you have too much furniture or other items that have collected over the years, box them up and take them away before marketing your home. It can be a good idea to rent a storage unit during the marketing period so you can hang on to your belongings while allowing your home to show its best.Fourth, enlist some professional help. I’m preparing homes to go on the market every day but when it’s time to sell my home I will hire one of our professional stagers to walk through to give me an objective opinion and advice on how to present it best. Because we live in our homes we can become blind to some things that need attention. Stagers are experts in design. We know how we want our listings to look when everything's said and done, but they know how to get us there. A stager can give you a task list of things to do and give you practical advice on things like furniture placement and color choices. Appealing to the largest number of buyers is critical to getting your home sold for top dollar.  Professional staging is the first step toward making sure you’re ready to present your home to potential buyers.If you have any questions about how to get your home ready for sale, don’t hesitate to give us a call. We’d love to hear from you.

You already know from listening to "Deal Talk" how important a valuation of your company can be in the due diligence stage of the M&A process or even for periodic assessment of where your company stands, and also for tax or even divorce-related reasons. However, if you're an entrepreneur, just how insightful might an appraisal of your new start-up or early-stage business be to help you determine where your business is at? According to our guest, Pieter Stam, a business appraiser at Amsterdam-based Troostvijk, an early valuation is not only insightful, but valuable, in terms of the impact it could have on the value of your business.

Today we are joined by Anna from Cozy Chic Design. We use them for all of our clients who have home staging needs, and she is our preferred vendor for this sort of work.By definition, home staging is a marketing process where a home is shown to its full potential in order to attract the largest number of buyers possible. Stagers focus on the presentation when you sell, and they aim to appeal to your particular audience of home buyers.A stager's job is to create a welcoming, yet neutral environment. When a home is staged properly, it should show the potential of the home. Staging only takes a small amount of effort, but can yield fantastic results.“Staged homes are proven to sell for more money in less time. ”It has been proven that homes will sell in less time and for more money when you hire a professional stager. Please don’t hesitate to contact Anna or myself if you want to make your home pop when selling this spring.We look forward to hearing from you!