Hardtofindseminars.com Sales University

Welcome to my consultation with a determined, energetic woman named Brenda. I investigate Brenda's diverse employment history and discover how, as the manager of a retail store, she grabbed the brass ring one day and found her niche in sales. You will hear how, since that first magical sale, she has had not only interesting but successful sales positions in various industries. Listen to Brenda's current endeavor with a business opportunity in catalog sales. Not only is she developing her own business, but she is in the process of creating an information product to market to people who would do sub-selling for her. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

This is a great interview with the owner of a software company who was clearly draining her company's resources dry. Having lots of leads means nothing if no one buys your product or service. Learn how to save time and money by qualifying your prospects before you spend one dime of your company's resources selling to them. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

After my last interview with Vanish Patel was made available , I received such an overwhelming response from my listeners to hear more interviews with Vanish. This audio is packed with some great content about joint ventures, investing, and some innovative marketing ideas using current technology. One of my listeners from the UK had written to me about the Joint Venture course that I have available. He wanted to know if the techniques and tips taught in my course would apply to the UK as well as the US. What better person to discuss this issue with than Vanish because he lives in the UK. Vanish gives some sage advice about applying systems that you've learned to your own environment and that everything is based on your own personality and experiences. The bottom line is that you need to find out what will work for you when dealing with a prospective client. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Immunize yourself from difficult economic times by having a strong referral system in place. The top sales producers, in any industry, get most of their income through referrals. Most struggle with traditional methods like direct mail, advertising, or cold calling. But a top earner with a strong referral process doesn't have to worry during difficult economies. Referral marketing is the most powerful, cost effective, targeted marketing you can do. And it's easier to do than you think. Who can benefit from an effective referral marketing system? Any people in financial services, real estate professionals and investors, services industries, auto sales, any relationship marketing industry, and even part time home businesses. In just a few minutes you'll meet Paul, the referral marketing expert. Paul is a sales industry veteran of 28 years. Like everyone else, he learned traditional referral training that didn't work. He had the same poor results everyone else had. Paul searched for, found, and interviewed 48 sales superstars in a variety of industries. His 'superstar' criteria included earning a million dollars or more annual income, at least 50% of their business is from referrals, and they must be in a relationship driven industry. He took the best strategies used in real world selling and created his referral marketing system. Not only did he create the system...but he uses it to help people in their businesses...by referral only of course! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Immunize yourself from difficult economic times by having a strong referral system in place. The top sales producers, in any industry, get most of their income through referrals. Most struggle with traditional methods like direct mail, advertising, or cold calling. But a top earner with a strong referral process doesn't have to worry during difficult economies. Referral marketing is the most powerful, cost effective, targeted marketing you can do. And it's easier to do than you think. Who can benefit from an effective referral marketing system? Any people in financial services, real estate professionals and investors, services industries, auto sales, any relationship marketing industry, and even part time home businesses. In just a few minutes you'll meet Paul, the referral marketing expert. Paul is a sales industry veteran of 28 years. Like everyone else, he learned traditional referral training that didn't work. He had the same poor results everyone else had. Paul searched for, found, and interviewed 48 sales superstars in a variety of industries. His 'superstar' criteria included earning a million dollars or more annual income, at least 50% of their business is from referrals, and they must be in a relationship driven industry. He took the best strategies used in real world selling and created his referral marketing system. Not only did he create the system...but he uses it to help people in their businesses...by referral only of course! This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

There are a lot of myths floating around the business world about pricing, and that’s why this audio is so important. In it, you’re going to meet a strategic pricing expert named Larry who’ll show you exactly how to stay competitive by raising your prices and maintaining your profit margins. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Eric's first business didn't work out for reasons beyond his control, but that didn't keep Erics mind from reeling with ideas for direct mail businesses that he wanted to bounce off of me and questions that he had about the various steps necessary to set up his new business. Throughout this consultation, you will hear how I stress the importance of creating a successful sales letter. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

If you're thinking about getting into the retail business or you have an existing retail store, then this audio will be the most important audio you ever hear. Mark has 34 years of experience in retailing and wholesaling. He is the CEO of DollarDays International, a premier Internet-based product wholesaler to small businesses and local distributors. www.DollarDays.com is a Web-based virtual warehouse, where small business owners can find great deals on small business-sized orders for more than 30,000 consumer products, from toys and household dcor to apparel, electronics and seasonal merchandise. Due to its innovative business model, DollarDays prices are not only often far below those which most small business are accustomed to, but the offerings include many name-brand products as well as rock-bottom pricing on overstocked and closeout items. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.

Ken Ellsworth is an expert in Buying Behavior expert. He is a master at detecting people's psychological motivation for buying a product or service. And in this interview, he tells you how to use the underlying psychological needs to create potent sales messages that appeal to the target and produce changes in Buying Behavior. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Discover how Ken's experience as a prison guard, stockbroker, hypno-therapist, and keen observer of human behavior helped him unlock the secrets of unconscious decision-making strategies. Ken discovered that a prospect is like a safe: to unlock the sale, you have to know not just the numbers but also their order, their importance. These proven techniques sound like magic, but they actually work: many of Ken's clients have gone from the bottom rung of sales in their offices to the top in only a month! Some have increased sales five-fold. Learn how you, too, can uncover and capitalize upon the unconscious decision making process we all use. This is an exclusive interview with Michael Senoff at www.hardtofindseminars.com.

Here's a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant, helping clients improve their productivity, often dramatically. Selling Power magazine declared, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Barry's client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal. This straight-talking primer for consulting professionals introduces a powerful new approach to winning clients trust instantly and selling more. And not just down the road but right now. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Here's a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant, helping clients improve their productivity, often dramatically. Selling Power magazine declared, "To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business." Barry's client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal. This straight-talking primer for consulting professionals introduces a powerful new approach to winning clients trust instantly and selling more. And not just down the road but right now. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Tent promotions work! Imagine if you could introduce your product to customers who shop at a large retailer on any given day; you’d be reaching thousands of people per week. Big Box Retailers like Lowes, Home Depot, and Sports Authority draw customers into their store like bees to honey; and one very astute marketer has perfected a plan to get in on their success. He sets up a tent outside their store to promote and sell his product. He gets direct access to all the Retailer’s customers without having to spend huge dollars on his own advertising and he enjoys the instant credibility that the retailers provide. After all, Home Depot isn’t going to let just any product be promoted outside its doors; and there is always the possibility the retailer will decide to carry your product if you can demonstrate a significant percentage of their customers are interested in it. The gentleman I speak with is a joint venture tent promotion expert and he provides details on how to set-up the joint venture with a large retailer, how to negotiate permission to set up your tent promotion, what licenses are required, the amount of money that can be made, back-end costs, the best dates to stage your event, and potential drawbacks to be aware of. Listen to this interview and you will immediately be able to put a plan in motion that gets access to more customers than you ever thought possible. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Tent promotions work! Imagine if you could introduce your product to customers who shop at a large retailer on any given day; you’d be reaching thousands of people per week. Big Box Retailers like Lowes, Home Depot, and Sports Authority draw customers into their store like bees to honey; and one very astute marketer has perfected a plan to get in on their success. He sets up a tent outside their store to promote and sell his product. He gets direct access to all the Retailer’s customers without having to spend huge dollars on his own advertising and he enjoys the instant credibility that the retailers provide. After all, Home Depot isn’t going to let just any product be promoted outside its doors; and there is always the possibility the retailer will decide to carry your product if you can demonstrate a significant percentage of their customers are interested in it. The gentleman I speak with is a joint venture tent promotion expert and he provides details on how to set-up the joint venture with a large retailer, how to negotiate permission to set up your tent promotion, what licenses are required, the amount of money that can be made, back-end costs, the best dates to stage your event, and potential drawbacks to be aware of. Listen to this interview and you will immediately be able to put a plan in motion that gets access to more customers than you ever thought possible. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Every product inventor, developer and manufacturer dreams of landing their product into retails giants like Wal-Mart and Target Stores. You have truly hit the big time when one of these stores takes on and succeeds selling your product. But most believe this is a pipe dream only available for someone luckier then them. But not for my friend Joe. Joe has done it and you can learn how to do it too. So who Joe? Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart & Target as well as with selling to independent retailers in many different distribution channels. Over the last 25 years Joe has founded and grown 4 companies. Two of them sold over $45 Million of products that he invented to chains like Wal-Mart, Target and other retailers. He developed and sold 3 complete product lines consisting of hundreds of products to both Wal-Mart & Target and one year received the "Best New Vendor" award from Target's Stationery and School Supply Department. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Every product inventor, developer and manufacturer dreams of landing their product into retails giants like Wal-Mart and Target Stores. You have truly hit the big time when one of these stores takes on and succeeds selling your product. But most believe this is a pipe dream only available for someone luckier then them. But not for my friend Joe. Joe has done it and you can learn how to do it too. So who Joe? Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart & Target as well as with selling to independent retailers in many different distribution channels. Over the last 25 years Joe has founded and grown 4 companies. Two of them sold over $45 Million of products that he invented to chains like Wal-Mart, Target and other retailers. He developed and sold 3 complete product lines consisting of hundreds of products to both Wal-Mart & Target and one year received the "Best New Vendor" award from Target's Stationery and School Supply Department. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

97% of salesman make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture? I was in my office and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed some amazing case studies. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

97% of salesman make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture? I was in my office and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed some amazing case studies. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

If you are a sales person who relies on cold calling or going door-to-door to try to generate leads, then this audio will benefit you tremendously! Here’s the background: Tony is a full-time minister who has been trying to support himself on his own so that the church wouldn’t need to support him and his family. Over the past few years, he’s tried a few business ventures that were initially successful but didn’t do well after a while. He’s currently a sales representative for a company that helps businesses to lower their electric bills. Basically, Tony is making a full-time effort pounding the pavement attempting to make his sales presentation to business owners. Although Tony’s only been with the company for a few months, he’s found that it’s pretty easy to get in to make the presentation and his closing rate is 50%, which in my opinion is pretty good. Listen as Tony and I role play a typical presentation of how his company can reduce a business’s electric bill significantly. It’s a very well organized, sophisticated presentation that Tony does using flip charts and doing calculations from the business owner’s electric bill to determine if the business is a qualified prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You can be sure that this interview with Uncle Mort will become one of my most memorable. You will hear how Mort has been a salesman for more than fifty years. Listen as he gives details of his long jack-of-all-trades sales career in a saucy style that only Mort can tell. Mort tells of a few ventures that he has headed up and how he feels that sometimes he chose bad partners. I know that you will enjoy the banter that goes on between Mort and I. It was certainly an experience for me listening to Mort’s life stories and I’m sure you’ll enjoy them too. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You can be sure that this interview with Uncle Mort will become one of my most memorable. You will hear how Mort has been a salesman for more than fifty years. Listen as he gives details of his long jack-of-all-trades sales career in a saucy style that only Mort can tell. Mort tells of a few ventures that he has headed up and how he feels that sometimes he chose bad partners. I know that you will enjoy the banter that goes on between Mort and I. It was certainly an experience for me listening to Mort’s life stories and I’m sure you’ll enjoy them too. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Incentives can get your sales force selling like they have never sold before. Organizations need motivation more than ever. They need customers to buy more and remain loyal. They need prospects to opt-in. They need to inspire employees to produce more and to deliver the customer what the company may promise in sales and marketing literature. In today’s intensely competitive environment, it is critical for organizations to employ proven strategies that develop intense loyalty from employees and customers alike. A proven tool is the incentive program. US corporations spend well over $120 billion on customer loyalty and employee incentive programs to accomplish a wide range of goals and objectives. The reason is simple, incentive programs work! As a matter of fact, they are considered to be amongst the most consistently effective and profitable marketing and human resource tools employed by all types of organizations. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com. best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you about a proven system of advertising you have never been exposed to before. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t always easy, and it shouldn’t be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them. Nowadays, everything is done with research -- from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald’s that get you to mindlessly order the large coke over the small one. You see; each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal -- or whatever. This interview with Bill Bodrie is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t always easy, and it shouldn’t be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them. Nowadays, everything is done with research -- from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald’s that get you to mindlessly order the large coke over the small one. You see; each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal…or whatever. This interview with Bill Bodrie is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

It may seem like some people just don’t have a gift for sales. When Ian started his first sales job, his only training for the position was, "Hang in there. You’ll do fine." The job lasted two hours and ended with his boss telling him he should become a waiter. In this interview, you’ll hear how Ian went from being that no-talent kid to a highly sought-after sales management consultant in New South Wales. And he’ll be the first to tell you that if he can master sales, anyone on your sales force can too -- because salespeople aren’t born; they’re trained. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Many people resist sales scripting because they think it’ll sound canned or rehearsed. But according to expert sales trainer, Eric Lofholm, even if you’re winging it, you’re still using a script. Studies show that most great sales presenters open and close in the same way. So if you take your current scripts and add a few powerful techniques to them, you’ll have unstoppable sales presentations. And in this audio, you’ll hear some of those techniques. Eric Lofholm, wasn’t always an expert sales trainer. In fact, he started out flipping burgers and drifting through community college. And at one point, he even found himself bankrupt and homeless. So in this interview, you’ll hear his incredible story of how he rose to the top and how he currently helps others get there too. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Stan Billue has mastered the art of selling by learned from many of the world's most famous motivators and salesman like J. Douglas Edwards, Fred Herman, Norman Vincent Peale and the sales training icon Zig Ziglar. While sharing fascinating anecdotes about his career, Stan shares selling tips, techniques, and secrets. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Stan Billue has been called the most copied, respected, and referred-to sales trainer alive. He has built a 30-year reputation as a recognized expert in sales training, telemarketing, motivation, mentoring, marketing, and copy writing. He's doubled his own income each year for five consecutive years selling over the phone. Stan has taught more 6 and 7 figure a year income earning mega-buck sales pros than any other trainer. Tom Hopkins and Zig Ziglar use his training materials when selling seats to their own seminars. Listen as Stan Billue reveals his ten most fascinating stories about his biggest sales, each one containing a valuable lessons you can use starting today. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Needless to say, Tom Hopkins is a legend. More than three million people around the world have attended his seminars on selling, and more than 35,000 corporations are using his sales training materials. But believe it or not, when Tom first started out in sales he couldn’t even bring in $50 a month in salary. So in this interview, you’ll hear how Tom went from being that sales-weakling to having a sales empire. You’ll hear why he believes that people who say they can’t sell are usually the best salespeople. And you’ll hear how developing trust and personality, along with having the right attitude, is the "real secret to selling." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Even though cold calling can be a valuable marketing tool just like any other, if it’s not done correctly, it can be a huge waste of time. So in this audio you’ll meet cold calling expert, Scott Chanel. Scott is going to tell you how to revamp your cold calling process so that you’re eliminating drudgery, spending less time on the phone, and landing more appointments. And Scott knows what he’s talking about. Using his cold-calling techniques, he’s set more than 2,000 appointments with CEOs of large corporations. And according to him, it doesn’t matter what industry you’re in. The principles of effective cold calling apply everywhere. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Although my first interview with Ben Gay III was chock full of fascinating stories and invaluable selling secrets, believe it or not, there’s more! On top of his legendary status as a world-famous salesman, sales trainer, author, consultant, and speaker, Ben Gay is the founder and executive director of the National Association of Professional Salespeople with a membership in 8 figures. And talk about inspirational! Ben spent 12 hours a weekend for five years at San Quentin with his People Builders program that successfully enabled his students get off the prison merry-go-round, reducing recidivism by over 80% and "did time" with Charles Manson. On top of that, he was attitude coach for the crews of Apollo 15, 16, and 17, working with astronauts Alan Shepherd and Jim Irwin. While his stories about his brushes with the famous and the infamous are captivating and inspirational, you can’t afford to miss the nuggets of sales and marketing wisdom that pepper this interview. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

35 years of top-level, professional selling experience has made Ben Gay III a legendary figure in the sales world. A world-famous salesman, sales trainer, author, consultant, and speaker, he still sells on a daily basis! Gay has been the #1 salesperson at every single company with which he has been associated. It’s not surprising that his book, The Closers, which explains selling the way it really is, is the most powerful book on selling ever written with over 3,000,000 copies sold. In this interview, Ben Gay III reveals how his selling success sprang from a childhood fascination with the yarns of a former-slave and local Civil War veterans in mid-Century, which spawned an unquenchable passion for meeting interesting people. At his father’s knee, he learned the amazing ability of a master closer to move people to action through the sheer power of talk. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Old "tried and true" cold calling and sales techniques that were once successful have completely lost their effectiveness over the years. Here's a completely new sales mindset and cold calling approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition. This 45-minute interview will challenge your thinking and change your mind. You will hear from Ari, an experienced sales trainer, who designed and developed sales training for inside and outside salespeople in very large companies--companies that increased sales because of these techniques. By applying the techniques you will hear on this audio-tape, you will eliminate fear and reluctance in making cold calls and build trust, help prospects, and build sales. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.