Humanize What You Buy

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Humanize What You Buy, the podcast where we discuss the art and science of selling. Listen to influential marketers, sellers, and creators share the notable stories from their careers - from the risks, rewards, and even failures. Join us as we share our love for humanizing what you buy. Find us on S…

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    • Jan 25, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 38m AVG DURATION
    • 32 EPISODES


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    Latest episodes from Humanize What You Buy

    Humanize What You Buy is Back!

    Play Episode Listen Later Jan 25, 2022 0:26


    Humanize What You Buy Podcast is back and better than ever! Podcast, Community, Content: Join us.Support the show (https://www.patreon.com/humanizewhatyoubuy)

    E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey and perspective on maintaining customer centricity.

    Play Episode Listen Later Jun 19, 2020 34:24


    E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey with Zendesk and his perspective on maintaining customer centricity. Especially, in such unprecedented times in the era of the COVID-19 pandemic. How will the startup community continue to add values to their customers? What is Zendesk's involvement and what strategies will pivot in the "new normal."

    E29: Marketing recruitement expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020.

    Play Episode Listen Later Feb 14, 2020 48:50


    In this episode, marketing recruitment expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020. Tips for your search from resumes to anticipated salary ranges. Michael is definitely a resource to have in your corner!

    E28: Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch.

    Play Episode Listen Later Feb 3, 2020 30:05


    In this episode, Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch. Sol has built demand marketing functions at Conductor and DataCamp.

    E27: What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.

    Play Episode Listen Later Jan 28, 2020 36:36


    What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.

    E26: Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing.

    Play Episode Listen Later Jan 12, 2020 50:53


    In this episode, Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing. There's this fallacy that content is a framework-based workstream, and he thinks that's kind of ruined B2B creative.

    E25: WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration.

    Play Episode Listen Later Jan 8, 2020 40:26


    In this episode of the podcast, WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration. Together, John's team of sellers helps WeWork's clients to provide flexible solutions for growth challenges that organizations face.

    E24: VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle

    Play Episode Listen Later Dec 27, 2019 40:08


    In this episode, VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle and consumer behavior.

    E23: Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to avoid burnout in the workplace

    Play Episode Listen Later Dec 3, 2019 48:49


    In this episode, Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to recognize, treat, and avoid burnout in the workplace.

    E22: Director of Demand Gen, Phil Sharp on Udemy's marketing strategies to drive the democratizing of education

    Play Episode Listen Later Nov 20, 2019 36:17


    In this episode, Director of Demand Generation at Udemy for Business, Phil Sharp discusses how their marketing org is evaluating ABM and Demand Gen strategies to impactfully drive their mission to democratize education.

    E21: VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with ABM and customer experience

    Play Episode Listen Later Nov 18, 2019 41:03


    In this episode, VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with ABM, customer experience, and community education.

    E20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within

    Play Episode Listen Later Nov 15, 2019 44:39


    E20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within. We not only learn how Zoom approaches ABM, but also how their company values help to drive customer and community advocacy.

    E19: What it really means to be customer-focused marketing organization with Nicole DiNicola of Qualtrics.

    Play Episode Listen Later Nov 7, 2019 43:44


    In this episode, Head of the CX Industry and ABM at Qualtrics, Nicole DiNicola shares how her experiences have led her to be focused on the customer experience in her role as an ABM practitioner and what it truly means to be a customer-focused marketing organization.

    E18: The state of Sales Development with Dan Gottlieb and Eliot Snow of TOPO

    Play Episode Listen Later Nov 6, 2019 60:12


    In this episode the Sales Development Practice of TOPO dives into what best-in-class sales organizations prioritize to keep their revenues thriving. What are the trends for exponential growth?

    E17: We heard from 6sense's CMO, now we learn how account executive, Zak Garner turns insights from the dark funnel into action

    Play Episode Listen Later Oct 7, 2019 38:01


    In this episode, we get an extended view into how 6sense is able to take insights from the dark funnel and put it into action from one of their rockstar account executives, Zak Garner.

    E16: What is the dark funnel and how to bring insight to action with Latane Conant, CMO at 6sense

    Play Episode Listen Later Oct 2, 2019 41:24


    In this episode we discuss what the concept of the "dark funnel" is and how majority of the buyer's journey takes place anonymously online and how to convert these insights into action. We also discuss that these insight driven marketing strategies are just good marketing, calling BS on ABM.

    E15: F**K what you think you know about content and learn where marketers misunderstand the experiences that make content great.

    Play Episode Listen Later Oct 1, 2019 41:46


    In this episode, CMO of Uberflip, Randy Frisch takes into question what we think we know about content as marketers and what makes it great. Here's a hint, it's all about crafting the right experiences.

    E14: Empathy: The secret sauce for customer experience as discussed with Daniel Englebretson of Phononic

    Play Episode Listen Later Oct 1, 2019 40:53


    In this episode we discuss why empathy is the "secret sauce" customer experience. Empathy is also a huge step in building alignment between sales, marketing, and ultimately the customer. Director of Growth Marketing at Phononic, Daniel Englebretson joins us for this discussion.

    E13: The state of ABM with Senior Analyst at TOPO, Eric Wittlake

    Play Episode Listen Later Sep 28, 2019 46:22


    In this episode Senior Analyst of the marketing practice at TOPO, Eric Wittlake shares the current state of ABM and where he sees this growing practice evolving in the future.

    E12: Sirius Decisions ABM program of the year winner, Perri Garner shares how she chose the right ABM strategy for Docusign's unique customer selling strategy.

    Play Episode Listen Later Aug 23, 2019 29:15


    In this episode Perri Garner, Director of ABM at Docusign and Sirius Decisions ABM program of the year winner, shares how she chose the right ABM strategy for Docusign's unique selling approach.

    E11: How to keep your sales process human, featuring Jake Mattock of Convertr

    Play Episode Listen Later Aug 22, 2019 41:55


    In this episode, Jake Mattock shares his process for keeping his sales process at Convertr human and empathetic to his buyer's needs.

    E10: Why data and an experimentation framework are fundamental to hyper growth, featuring VP of Marketing at Auth0, Martin Gontoviknas

    Play Episode Listen Later Aug 21, 2019 43:19


    In this episode, former systems engineer turned marketing executive at Auth0, Martin Gontoviknas discusses why data and an experimentation framework are fundamental to hyper marketing growth. Why he believes Auth0's culture of experimentation and iteration have led them to unicorn status.

    E9: Personas, what you probably aren't doing but need to with Ardath Albee, CEO of Marketing Interactions.

    Play Episode Listen Later Aug 20, 2019 49:27


    In this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience.

    E8: MomentumABM managing partner, David Caffey on why their ABM strategy has made them become a key architect in many of technology's top ABM programs.

    Play Episode Listen Later Aug 19, 2019 32:28


    E8: In this episode of the Humanize What You Buy Podcast, we learn about MomentumABM and why they are a key architect in many of technology's top ABM programs from their managing partner David Caffey. https://www.linkedin.com/in/davidccaffey/

    E7: When a side passion turns into a community of 40k professionals with Albert Qian, CEO and Founder of Albert's List

    Play Episode Listen Later Jun 26, 2019 44:02


    In this episode, CEO and Founder of Albert's list, Albert Qian tells us how he turned a side passion into a thriving community of 40k professionals in the Bay Area and beyond.

    E6: VP of Marketing at Sigstr, Justin Keller discusses why it takes a village to execute intentional ABM

    Play Episode Listen Later Jun 23, 2019 40:24


    In this episode, VP of Marketing at Sigstr, Justin Keller discusses us why it takes a village to execute intentional ABM. https://www.linkedin.com/in/justindkeller/

    E5: Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach

    Play Episode Listen Later Jun 23, 2019 71:19


    In this episode, Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach. Demonstrating genuine interest to delight your customer, what companies need to know. https://www.linkedin.com/in/drodriguez4/

    E4: Lessons from a former Coca-Cola senior brand manager, Jeff Haynes, on how to craft both emotional and functional brand campaigns

    Play Episode Listen Later Jun 17, 2019 43:59


    In this episode, Senior Brand Manager for Aaron's, Jeff Haynes teaches us how to craft brand campaigns that are both emotional and functional.

    E3: Data-Driven Decision Making with Courtland Smith: Where the heart and the mind blend to develop a strong GTM strategy

    Play Episode Listen Later Jun 10, 2019 38:07


    In this episode, VP of Growth Marketing at Fastly, Courtland Smith shares his process in devising a strong GTM strategy - keeping in mind the need for both data and trust-driven decision making. https://www.linkedin.com/in/courtlandsmith/

    E2: Lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/

    Play Episode Listen Later May 26, 2019 19:24


    In this episode we discuss important considerations for lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/

    E1: The argument for corporate gifting in omnichannel ABM w/ Kris Rudeegraap, CEO of Sendoso

    Play Episode Listen Later May 5, 2019 21:51


    In this episode we discuss the argument for corporate gifting in omnichannel ABSM strategy with Kris Rudeegraap, CEO of Sendoso. https://www.linkedin.com/in/rudeegraap/ https://sendoso.com/blog

    E0: Humanize What You Buy - Podcast Intro Trailer

    Play Episode Listen Later Apr 5, 2019 0:57


    Humanize What You Buy, the podcast where we discuss the art and science of selling. Listen to influential marketers, sellers, and creators share the most notable stories from their careers - from the risks, rewards, and failures. Join us as we share our love for humanizing what you buy. *Note - all opinions are solely our own and do not represent the opinions of our employers*

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