Humanize What You Buy

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E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey with Zendesk and his perspective on maintaining customer centricity. Especially, in such unprecedented times in the era of the COVID-19 pandemic. How will the startup community continue to add values to their customers? What is Zendesk's involvement and what strategies will pivot in the "new normal."

In this episode, marketing recruitment expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020. Tips for your search from resumes to anticipated salary ranges. Michael is definitely a resource to have in your corner!

In this episode, Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch. Sol has built demand marketing functions at Conductor and DataCamp.

What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum.

In this episode, Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing. There's this fallacy that content is a framework-based workstream, and he thinks that's kind of ruined B2B creative.

In this episode of the podcast, WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration. Together, John's team of sellers helps WeWork's clients to provide flexible solutions for growth challenges that organizations face.

In this episode, VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle and consumer behavior.

In this episode, Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to recognize, treat, and avoid burnout in the workplace.

In this episode, Director of Demand Generation at Udemy for Business, Phil Sharp discusses how their marketing org is evaluating ABM and Demand Gen strategies to impactfully drive their mission to democratize education.

In this episode, VP of Customer Experience at Demandbase, Jessica Fewless shares both her personal and the company's journey with ABM, customer experience, and community education.

E20: ABM Program Manager for Zoom, Austin Martin shares how customer advocacy starts from within. We not only learn how Zoom approaches ABM, but also how their company values help to drive customer and community advocacy.

In this episode, Head of the CX Industry and ABM at Qualtrics, Nicole DiNicola shares how her experiences have led her to be focused on the customer experience in her role as an ABM practitioner and what it truly means to be a customer-focused marketing organization.

In this episode the Sales Development Practice of TOPO dives into what best-in-class sales organizations prioritize to keep their revenues thriving. What are the trends for exponential growth?

In this episode, we get an extended view into how 6sense is able to take insights from the dark funnel and put it into action from one of their rockstar account executives, Zak Garner.

In this episode we discuss what the concept of the "dark funnel" is and how majority of the buyer's journey takes place anonymously online and how to convert these insights into action. We also discuss that these insight driven marketing strategies are just good marketing, calling BS on ABM.

In this episode, CMO of Uberflip, Randy Frisch takes into question what we think we know about content as marketers and what makes it great. Here's a hint, it's all about crafting the right experiences.

In this episode we discuss why empathy is the "secret sauce" customer experience. Empathy is also a huge step in building alignment between sales, marketing, and ultimately the customer. Director of Growth Marketing at Phononic, Daniel Englebretson joins us for this discussion.

In this episode Senior Analyst of the marketing practice at TOPO, Eric Wittlake shares the current state of ABM and where he sees this growing practice evolving in the future.

In this episode Perri Garner, Director of ABM at Docusign and Sirius Decisions ABM program of the year winner, shares how she chose the right ABM strategy for Docusign's unique selling approach.

In this episode, Jake Mattock shares his process for keeping his sales process at Convertr human and empathetic to his buyer's needs.

In this episode, former systems engineer turned marketing executive at Auth0, Martin Gontoviknas discusses why data and an experimentation framework are fundamental to hyper marketing growth. Why he believes Auth0's culture of experimentation and iteration have led them to unicorn status.

In this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience.

E8: In this episode of the Humanize What You Buy Podcast, we learn about MomentumABM and why they are a key architect in many of technology's top ABM programs from their managing partner David Caffey. https://www.linkedin.com/in/davidccaffey/

In this episode, CEO and Founder of Albert's list, Albert Qian tells us how he turned a side passion into a thriving community of 40k professionals in the Bay Area and beyond.

In this episode, VP of Marketing at Sigstr, Justin Keller discusses us why it takes a village to execute intentional ABM. https://www.linkedin.com/in/justindkeller/

In this episode, Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach. Demonstrating genuine interest to delight your customer, what companies need to know. https://www.linkedin.com/in/drodriguez4/

In this episode, Senior Brand Manager for Aaron's, Jeff Haynes teaches us how to craft brand campaigns that are both emotional and functional.

In this episode, VP of Growth Marketing at Fastly, Courtland Smith shares his process in devising a strong GTM strategy - keeping in mind the need for both data and trust-driven decision making. https://www.linkedin.com/in/courtlandsmith/

In this episode we discuss important considerations for lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/

In this episode we discuss the argument for corporate gifting in omnichannel ABSM strategy with Kris Rudeegraap, CEO of Sendoso. https://www.linkedin.com/in/rudeegraap/ https://sendoso.com/blog

Humanize What You Buy, the podcast where we discuss the art and science of selling. Listen to influential marketers, sellers, and creators share the most notable stories from their careers - from the risks, rewards, and failures. Join us as we share our love for humanizing what you buy. *Note - all opinions are solely our own and do not represent the opinions of our employers*