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-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them… Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "I Can't Go For That" - Hall and Oates (1981)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
If you are exercising but not losing weight or gaining muscle after 50, there are some easy and yet not-so-obvious reasons why. This is for all of you exercising but not getting results. Whether you or women you work with are interested in gaining muscle after 50, you may like this: How to Design Strength Programs that Work PRE, peri and post-menopause is a new workshop I'm offering complimentary to our members and existing Menopause Fitness Specialists. If you're interested as a non-member, add your name here to the notifications list. 5 Reasons You May Struggle Losing Fat or Gaining Muscle After 50 Not Working To Muscular Fatigue Starting out: 5-6 reps to fatigue Experienced - 2 reps from reserve Workouts to gain muscle strength: Light - in between 6-30 reps Moderate - +/- 15 reps Heavy - 10 or fewer reps Too Little Recovery 3 things that have to recover: Muscle, Connective tissues, Adrenals Muscle 48 hours of recovery is not enough for a lot of people. As we age, we need more recovery time. If you take too little recovery time, you will feed more tired than better and not gain lean muscle mass. Connective tissues (ligaments & joints) Recovery may be slower and healing from an injury or a strain. Take time with warm ups and cool downs. Work on mobility around key joints like ankles, hips and shoulders regularly. Adrenals Prolonged elevated cortisol after a workout is problematic if already chronic elevation of cortisol exists. Estrogen regulates the HPA-axis (cortisol/adrenal signaling) function. Less estrogen reduces the ability to regulate stressors. Decreasing exercise, reducing inflammation and taxing of the adrenals, improving sleep, nutrition sufficiency, and identifying ways to reduce negative effects of cortisol with tools that work for you. More Reasons Why You're Not Gaining Muscle After 50 Too Few Calories Or Protein May limit muscle protein synthesis. If you're in a caloric deficit: a moderate deficit (
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):"Gimme Three Steps" - Lynyrd Skynyrd (1973)Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of the Healthy, Wealthy, and Smart Podcast, host Karen Litzy welcomes Dr. Linda Bluestein, a recognized expert in hypermobility disorders and founder of Hypermobility MD and Bendy Bodies Podcast. Dr. Blustein shares her journey with hypermobility, detailing how health issues impacted her early aspirations of becoming a ballet dancer. After years as an anesthesiologist, she discovered her connection to connective tissue disorders, which led her to focus on this patient population. Together, Karen and Dr. Bluestein dive into the complexities of hypermobility disorders, the importance of research, and the support available for individuals affected by these conditions. Tune in for valuable insights and information that can help those navigating hypermobility disorders. Time Stamps: [00:01:27] Personal journey to hypermobility focus. [00:05:00] Joint hypermobility disorders explained. [00:10:43] Generalized joint hypermobility assessment. [00:12:22] Ehlers-Danlos syndrome overview. [00:15:52] Patient education on EDS concerns. [00:19:40] Connective tissue and its importance. [00:25:08] Research funding for EDS. [00:29:27] Misconceptions about hypermobility and talent. [00:30:59] Forced hypermobility in dancers. [00:34:27] Chronic pain and validation. [00:38:20] Treatment for connective tissue disorders. [00:42:05] Importance of recognizing hypermobility. [00:47:40] Believe in yourself. [00:48:42] Self-compassion and personal growth. More About Dr. Linda Bluestein, MD: Dr. Linda Bluestein, MD, is a multifaceted professional renowned for her expertise in hypermobility disorders. As the founder of Hypermobility MD, she offers specialized medical care to individuals grappling with these conditions. Additionally, Dr. Bluestein is the driving force behind Bendy Bodies, a worldwide coaching practice aimed at empowering and supporting individuals with hypermobility. Her influence extends beyond clinical practice. Dr. Bluestein is the founder and host of the esteemed podcast, "Bendy Bodies with the Hypermobility MD," where she shares valuable insights and resources, enriching the lives of her audience. Dr. Bluestein's dedication to advancing knowledge and awareness of hypermobility disorders is evident in her extensive publications and international lectures. Notably, she contributed two chapters to the influential book, "Disjointed – Navigating the Diagnosis and Management of Hypermobile Ehlers-Danlos Syndrome and Hypermobility Spectrum Disorders." In addition to her clinical and coaching endeavors, Dr. Bluestein actively engages in advocacy and research. She serves on the Allergy and Immunology Working Group for the International Consortium on EDS and HSD, the Medical Advisory Board for Standing up to POTS, and the Board of Directors for both the Bridge Dance Project and EDS Guardians. Dr. Bluestein's commitment to education and mentorship is exemplified through her involvement in initiatives such as the creation of the first online EDS Continuing Medical Education (CME) program with Chronic Pain Partners. She also volunteers as a medical consultant for the organization. As an assistant professor at the Medical College of Wisconsin, Central Wisconsin, Dr. Bluestein has played a pivotal role in directing the RISHI Healer's Art Program, nurturing compassionate healthcare providers. For more information about Dr. Bluestein and her comprehensive approach to hypermobility care, please visit her website at www.hypermobilitymd.com. Resources from this Episode: July 17th Jane Q&A Webinar Bendy Bodies Podcast Dr. Bluestein on Instagram Dr. Bluestein's Website Dr. Bluestein on Substack Dr. Bluestein on TikTok Dr. Bluestein on X Dr. Bluestein on YouTube Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio
As always, email your questions for Sip, Bill and Jake to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Caught Up In You" - .38 Special (1982)Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Bill and Jake to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "1999" - Prince & the Revolution (1982)Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them… Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "I Was Made For Loving You" - Kiss (1979)Show Sponsored by SANDHILLS GLOBAL Our Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): Show Sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Since the public launch of ChatGPT in late 2022, scarcely a day goes by without a news headline forewarning of mass redundancies caused by technological efficiency. But aren't there some jobs or vocations where, no matter how sophisticated technology becomes, it simply won't be able to replicate human empathy, reason and oversight? In this episode Cat, Jen and Dom chat with sociology Professor Allison Pugh of John Hopkins University, drawing on her book The Last Human Job. They examine the role of connective labour and empathic communication in building goodwill, trust, mutuality and human connection, never more urgently needed in workplaces across the board. About Allison Pugh Allison Pugh is Research Professor of Sociology at Johns Hopkins University, and the author of four books, most recently The Last Human Job: The Work of Connecting in a Disconnected World (Princeton 2024). The 2024-5 Vice President of the American Sociological Association, Pugh has given more than 100 invited talks and has had visiting appointments in Australia, France and Germany. She is a former journalist, and her writing has appeared in The New Yorker, The New York Times, and other outlets. Pugh has served as a US diplomat in Honduras, cofounded an elementary school in California, waited on tables at the US Tennis Open and was an intern at Ms. Magazine. She and her husband have three children and live in Washington DC. Find Allison on LinkedIn: https://www.linkedin.com/in/allison-pugh-b6169467/ Allison's website: https://www.allisonpugh.com/
So why do people fall in love with embroidery, and what keeps them hooked? We know it's a sensory experience that's soothing and engaging, allowing personal creativity free rein. But embroidery is also a learned skill, one that can be successfully self-taught, providing a sense of accomplishment and confidence-building. It's continuous learning and curiosity that sparks further innovation, still able to offer a connection with our past and an appreciation of the artistic heritage of embroidery.In this episode, let's find out more about the connective power of passion and curiosity in embroidery through the stories of five fascinating embroiderers who have followed their own paths to create unique textile art.
As always, email your questions for Sip,Jake & Bill to earlybreak937@gmail.com or tweet themAlso, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers)Show Sponsored by Sandhills GlobalOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Text in questions for the MAILBAG to 402-464-5685 for Sip, Bill and Nick to answer on airSHOW SPONSORED BY SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "I Hate Myself For Loving You" - Joan Jett (1988)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Call Me the Breeze" - Lynyrd Skynyrd (1974)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Still Dre" - Dr. Dre (1999)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them…-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Send us a textThe Pineapple Express: A Guide to Millennial Love, Evolution, and RelationshipsIn this episode, I sit down with the legendary Reid Mihalko—sex and relationship educator, creator of Sex Geek Summer Camp, and the brain behind reidaboutsex.com—to talk about something that often gets overlooked in non-monogamy: connective sex.Whether you're navigating swinging, polyamory, or open relationships, it can be easy to get swept up in novelty, scheduling, and logistics… but Reid and I unpack the deeper stuff:✨ What does it really mean to stay emotionally connected during casual or multiple sexual connections? How do you create sex that feels nourishing—not just exciting? Can casual sex be intimate? (Spoiler: Yes. And Reid tells us how.)We talk about: – The difference between “porn sex” and “connected sex” – How to bring heart, intention, and intimacy into non-monogamous dynamics – Tools for checking in with partners before and after play – Why emotional presence during sex matters—even when it's casualWhether you're new to ethical non-monogamy or years into your journey, this episode is packed with wisdom, warmth, and permission to slow down and get real about what turns you on—emotionally.About Reid Mihalko: Reid is a world-renowned sex and relationship coach who blends humor, heart, and skill-building to help people create more intimacy and connection in their sex lives. You can learn more about him at reidaboutsex.com.
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Good Hearted Woman" - Willie Nelson & Waylon Jennings (1972)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Chapters 00:00 Introduction to Tendons and Human Performance 06:31 Understanding Tendon Injuries and Variability 12:32 The Complexity of Connective Tissue 18:06 Innovative Approaches to Tendon Training 27:55 High Intensity vs. Low Intensity Training for Tendons 30:40 Understanding Tendon Strain in Endurance Athletes 33:21 Connective Tissue Behavior and Injury Prevention 36:52 The Role of Genetics and Abnormal Connective Tissue 39:45 Assessing and Training Connective Tissue 43:11 Restoring Normal Connective Tissue Architecture 46:59 Manipulating Load, Length, and Time for Adaptation 50:40 Dynamic vs. Static Training for Connective Tissue 54:12 Integrating Multiple Training Qualities 58:52 Programming for Adaptation, Not Just Exercises Takeaways Taylor Starch has been in the strength and conditioning industry for about 15 years. His interest in tendons grew from personal injuries and working with military athletes. Understanding tendons requires recognizing their complexity and variability. Different tissues in the body respond to different types of training. Tendons need strain to gain strength and resilience. Training should not just focus on one position or angle. Low intensity durability is crucial for tendon health. High intensity repeatability helps in sustaining performance under strain. The bigger the base of connective tissue strength, the higher the peak performance. Innovative training methods can help address specific tendon issues effectively. Endurance athletes experience significant tendon strain but manage it effectively. Connective tissue behavior is crucial for injury prevention. Genetics play a role in tendon health and injury susceptibility. Assessing connective tissue is essential for understanding injury risk. Training should focus on restoring normal connective tissue architecture. Manipulating load, length, and time is key to adaptation. Static training is often overlooked in favor of dynamic work. Integrating multiple training qualities is necessary for performance. Understanding adaptations is more important than just knowing exercises. Progressive overload is essential for long-term connective tissue health. Notes: https://jackedathlete.com/podcast-138-tendons-with-taylor-starch/
Physical and digital infrastructures have raised tensions around the world, seeding land disputes, climate effects, and disrupting social fabrics. Yet they are also intertwined with myths of progress, transformation, and speculation. To explore these themes, we were joined by Nia Johnson, Ekene Ijeoma, and Lori Regattieri — academics, practitioners, and artists who are each, in their own way, responding to the ways digital infrastructures are transforming the built, natural, and social environments. In a conversation moderated by Trustworthy Infrastructures Program Director Maia Woluchem, we broke down confrontations between technological infrastructures and local communities and discussed how to reshape narratives of process, power, change, and futurity.This public panel is part of Connective (t)Issues, a Data & Society workshop organized by the Trustworthy Infrastructures program in partnership with Duke Science & Society. Learn more about the workshop at datasociety.net. https://datasociety.net/announcements/2024/11/20/connective-tissues/
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Head Games" - Foreigner (1979)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Ever feel like your workouts just aren't delivering the same results anymore? You're training hard, lifting heavy, and doing everything “right,” but somehow, progress stalls. Strength fades. Recovery slows. And your joints? Yeah, they're not loving it either.Here's the truth: it's not your age—it's your approach.That's why I brought in Nick Nilsson, aka The Mad Scientist of Muscle. This guy has spent decades reinventing the way we build muscle, train smart, and stay strong—especially as we get older. His Return to Prime system isn't about grinding yourself into the ground. It's about training smarter, not harder, by optimizing the four key systems that fuel muscle growth.I put his method to the test, and let me tell you—it humbled me in the best way possible. This workout forced my body to adapt in ways I didn't even think were possible.Timestamps:09:29 Nick's origin story and fitness background21:00 How Nick created his "best exercises you've never done" brand28:48 The inspiration behind the Return to Prime program33:36 Phase 1: Angiogenesis training for rebuilding circulation46:08 Phase 2: Connective tissue training and hydraulic circulation1:00:14 Phase 3: Hyperplasia training for increasing muscle fiber numbers1:10:30 Phase 4: Nervous system efficiency and activation training1:24:42 Nutrition recommendations for each training phase1:32:10 Final thoughts: Have fun whith training!Mentioned Resources:Mad Scientist of Muscle website: https://www.madscientistofmuscle.com/ The Best Exercises You've Never Heard Of: https://www.fitstep.com/2/the-best-exercises-index/index.htm Return to Prime: https://www.fitstep.com/2/return-to-prime/index-story.htm
Send us a textAs we enter a world of artificial intelligence, the question of what should be automated looms before us. Models need clear, objective metrics to train on. But, can jobs really be distilled to data points? In her book, The Last Human Job: The Work of Connecting in a Disconnected World, Prof. Allison Pugh asserts many jobs have a relational component that can't be caught in the metrics. In this episode, Prof. Pugh warns that devaluing connective labor leads to automation that overlooks the core issues and leaves us more isolated.Topics:Connective LaborUndervaluation of Connective LaborAutomation of Connective LaborRole of Data in EducationEducational Inequality and Standardized TestingArtificial Intelligence and RelationshipsGrowing Demand for Connection"What books have had an impact on you?""What advice do you have for teenagers?Bio:Allison Pugh is a Research Professor of Sociology at Johns Hopkins University, and the author of four books, most recently The Last Human Job: The Work of Connecting in a Disconnected World (Princeton 2024). The 2024-5 Vice President of the American Sociological Association, Pugh was faculty at the University of Virginia for 17 years before moving to Hopkins this summer. She is a former journalist, and her writing has appeared in The New Yorker, The New York Times, The New Republic, and other outlets. She served as a US diplomat in Honduras, cofounded a charter school in Oakland, waited on tables at the US Tennis Open, packed salmon roe in Alaska, and was an intern at Ms. Magazine. Socials -Lessons from Interesting People substack: https://taylorbledsoe.substack.com/Website: https://www.aimingforthemoon.com/Instagram: https://www.instagram.com/aiming4moon/Twitter: https://twitter.com/Aiming4Moon
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):Show sponsored by SANDHILLS GLOBALAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Ridin' The Storm Out" - REO Speedwagon (1973)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Hi, and welcome to The Long View. I'm Christine Benz, director of personal finance and retirement planning for Morningstar. Today on the podcast, we welcome back Ramit Sethi. Ramit is a personal finance expert and author. His latest book is called Money For Couples: No more stress. No more fights. Just a 10-step plan to create your Rich Life together. It's already a bestseller, as was his first book, I Will Teach You to Be Rich. Ramit is the founder of IWillTeachYouToBeRich.com, and he's also the host of a podcast called I Will Teach You to Be Rich, which features in-depth conversations with couples about money. In addition, he hosts a Netflix show called How to Get Rich.BackgroundBioIWillTeachYouToBeRich.comBooksMoney for Couples: No More Stress. No More Fights. Just a 10-Step Plan to Create Your Rich Life TogetherI Will Teach You to Be RichMoney for Couples podcastHow to Get RichTopics“Episode 66: I'm Marrying Him in 1 Month—But Our Finances Are Terrifying Me,” I Will Teach You to Be Rich podcast, Iwillteachyoutoberich.com.“Ramit Sethi Says Every Couple Should Align on ‘4 Key Numbers'—Here's What They Are and Why They Matter,” by Victoria Vesovski, moneywise.com, Feb. 8, 2025.“Money Dials: How You Spend and Why (Expert Advice on Spending),” by Ramit Sethi, iwillteachyoutoberich.com, June 12, 2024.“The Happiest Couples Use 2 Phrases When Talking About Money, Says Self-Made Millionaire,” by Kamaron McNair, cnbc.com, Feb. 13, 2025.“Love and Money: Combining Finances After Marriage,” by Ramit Sethi, iwillteachyoutoberich.com, Oct. 13, 2024.“The ‘Dangerous' but Common Mistake a Self-Made Millionaire Says Couples Often Make With Money,” by Cheyenne DeVon, cnbc.com, June 3, 2024.“Conscience Spending Basics (a Guide to Achieving Your Rich Life),” by Ramit Sethi, iwillteachyoutoberich.com, Dec. 14, 2024.Other“Ramit Sethi: ‘What Is Your Rich Life?'” The Long View podcast, Morningstar.com, Nov. 11, 2020.“Ramit Sethi: How Can Couples Make Peace Over Money?” The Long View podcast, Morningstar.com, Nov. 30, 2021.“Ramit Sethi: Investing Shouldn't Be Your Identity,” The Long View podcast, Morningstar.com, June 6, 2023.
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This week we discuss the basics about a topic several of our guests have spoken about- Ehlers Danlos Syndrome or EDS. Ehlers-Danlos syndrome is a group of inherited disorders that affect your connective tissues — primarily your skin, joints and blood vessel walls. Connective tissue is a complex mixture of proteins and other substances that provide strength and elasticity to the underlying structures in your body. The Ehlers-Danlos syndromes received a major overhaul in 2017 and this is what we now know: EDS are heritable connective tissue disorders affecting the quality of collagen in every part of the body. There are now 13 recognized subtypes of EDS, 12 of which are genuinely rare and have the aberrant gene identified. Hypermobile EDS (hEDS) and hypermobility spectrum disorder (HSD) is by far the most common type; these conditions are part of a spectrum and the distinction is hoped to be useful for research, but is otherwise academic. hEDS/HSD is a multi-system disorder which can have a marked impact on health and which may help us to explain apparently mysterious multiple symptoms. Don't let the changing terminology confuse you. 3.4% of the population have generalized joint hypermobility and chronic widespread pain (a proxy for the now obsolete diagnosis of joint hypermobility syndrome (JHS). Patients who in the past received a diagnosis of JHS (or Benign JHS), EDS-Hypermobility Type or EDS Type III would now be categorized as having hEDS or HSD. “If you can't connect the issues, think connective tissues” Non-specific and medically unexplained symptoms are usually real and should not be dismissed It can be easy to make a big difference to the quality of life of some of your most complex patients with a few simple and inexpensive measures, but the journey starts with recognition. The median time from symptom onset to seeking a GP opinion is 2 years and the median time to diagnosis 10 years. If we make an early diagnosis and manage the conditions appropriately, there may be potential to reduce long term disability which can occur from EDS. Enquire about family members; these are hereditary disorders of connective tissue so positive family histories are common. Although no gene has yet been identified, hEDS is primarily of autosomal dominant inheritance. Children can present with symptoms of hEDS/HSD, including abdominal symptoms or growing pains. They may also present with neurodevelopmental disorders such as hyperactivity, inattention, dyspraxia, autistic spectrum disorder, sleep, and food issues, emotional problems, hypersensitivity and anxiety. A low Beighton score does not exclude hEDS/HSD,. Patients stiffen with age so their Beighton score may decrease, although pain may worsen. The extent of multi-system symptoms is not related to the Beighton score. Consider co-existing conditions; In recent years, we have begun to understand more about associated or co-morbid conditions which are frequently found in people with hEDS, including autonomic dysfunction (postural tachycardia syndrome (PoTS) and symptomatic low blood pressure), mast cell activation syndrome (MCAS) and gastrointestinal dysfunction. (Credits: GPTOOLKIT)
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):"Everlasting Love" - Howard Jones (1989) - in Omaha tonightShow sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Beast of Burden" - Rolling Stones (1978) Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
What if slowing down is the secret to getting ahead?Michelle sits down with neuroscientist Michelle Baty to explore the powerful paradox of progress: Slower is Faster. In a world obsessed with speed and efficiency, Michelle Baty breaks down the neuroscience behind why real, lasting change comes not from pushing harder, but from being in the right neurological state. They dive into the two fundamental states of the nervous system—Protective vs. Connective—and how recognizing these states can help us break free from self-sabotage, build resilience, and finally make the changes that stick. WHAT TO LISTEN FOR03:20 – The “Slower is Faster” Effect: Why more effort isn't always better13:51 – Self-sabotage or survival? The truth about why we revert to old patterns23:21 – The hidden stressors that make transformation harder26:33 – The Catch-22 of Change: Why you need energy to build energyGUEST: MICHELLE BATYInstagram | Facebook CONNECT WITH MICHELLEWebsite | Instagram | YouTube | Facebook
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Up On Cripple Creek" - The Band (1969) - RIP Garth Hudson, founder of group and last remaining living member—-age 87Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
This episode features performance coach and tendon specialist Jake Tuura. Jake is an experienced coach and educator focusing on athlete hypertrophy, vertical jump improvement, and patellar tendinopathy rehabilitation. He spent seven years as a collegiate strength and conditioning coach as well as time in the private training sector. Connective tissue is critical in athletic movement and performance, but its relationship to both performance and the rehab process is still evolving. New research is continually coming out that is molding our understanding of what is really happening “under the hood” in training, and how to optimize processes to maximize tendon health and performance. On today's podcast, Jake explores tendon science alongside athletic performance concepts. He covers ideas on animal tendon properties, age-related tendon changes, tendon stiffness vs. compliance, and the collagen matrix. On the performance end, Jake talks about the impacts of various training means on tendon adaptation, particularly various forms of isometric training, heavy strength training, plyometrics, and more. This was an awesome show connecting the latest tendon science with practical training solutions for healthier tendons and better athletic movement. Today's episode is brought to you by TeamBuildr's Gym Studio and the Just Fly Sports Online Courses. To learn more about the Sprint Acceleration Essentials, Elastic Essentials, or Speed ID courses, go to justflysports.thinkific.com Use the code “justfly25” for 25% off any Lila Exogen wearable resistance training, including the popular Exogen Calf Sleeves. For this offer, head to Lilateam.com View more podcast episodes at the podcast homepage. Main Points 6:42- Achilles Tendon Length Disparity: Humans vs. Deer. 9:33- Tendon Regeneration Discrepancy in Wild vs. Racehorses 21:55- Golgi Tendon Organ and Training Optimization 24:39- Age-Related Changes in Tendon Properties 26:44- Collagen Production Influencing Tendon Stiffness Adaptation 28:47- Tendon Compliance Impact on Athletic Performance 40:41- Preserving Tendon Elasticity for Athletic Longevity 45:38- Reframing Tendon Pain as a Healing Signal 53:14- Optimizing Joint Rotation for Enhanced Performance 1:04:41- Tendon Health and Aerobic Fitness Relationship 1:08:01- Tendon Health Benefits of Isometrics and Lifting 1:11:17- Tendon Strain Variability in Plyometric Training 1:16:24- Enhancing Performance Through Muscle-Tendon Synchronization in Plyometrics 1:21:54- Tendon-Focused Training Periodization Strategy Quotes (7:38) "It's crazy to see how long that (deer Achilles tendon) is and how little blood flow it gets and they're able to do what they do." - Jake Tuura (12:50) “I went hunting for three months. So I didn't, I didn't jump at all. It was winter, it was icy out. And then I go back to dunking and (the patellar tendon) blows up again. So it's like the man-made tendon issues are when you change things suddenly.” - Jake Tuura (21:49) "The worst thing you can do is completely take it away and then try to hop back in. I think it's going to blow up or maybe it's going to have a serious injury." - Jake Tuura (28:10) “The tendon gets pulled on and then the tendon has a, the cells have a response to get stiffer. So like if you pull on the tendon, let's say 10% of its resting length, which is a pretty big pull on a tendon. The tendon has this, this adaptation where the cells kick out more collagen. It lays down the collagen, the tendon to get stiffer.” - Jake Tuura (37:00) “Collagen fascicles don't really extend a whole lot. Yeah, like, their strain is very minimal. And the collagen fascicles have this helical rotation, which then is again, more extendability. The helical angle decreases as you get older because the gel is drying up and it becomes more linear.” - Jake Tuura (47:00) “You have to respect the many months process where it's going to reorient t...
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Ladies' Night" - Kool & the Gang (1979)Show sponsored by SANDHILLS GLOBALAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Time stamps: 0:00 - Introduction to long muscle length training2:10 - The concept of the stretch Panacea3:54 - Importance of training short positions5:39 - Stretch positions yield more muscle growth8:01 - Connective tissues adapt slower than muscles10:21 - Balanced approach prevents joint stress12:12 - Consider the whole body in training14:00 - Training both ends of muscle motion15:11 - Specific muscular bias in training19:03 - Consider exercise stability in selection20:35 - Importance of exercise practicality emphasized22:13 - Blend exercises for sustainable training24:01 - Five criteria for exercise selection explained
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet then-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "I'm Not For Everyone" - Brothers Osborne (2020)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers):"Don't Stand So Close To Me" - The Police (1980)Our Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Magic Carpet Ride" - Steppenwolf (1968)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Run Rudolph Run"- Chuck Berry (1958)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Cigars International and use my code EARLYBREAK for a great deal: www.cigarsinternational.com* Check out Robinhood: https://robinhood.com/goldAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Walk on the Wild Side" - Lou Reed (1972)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Cigars International and use my code EARLYBREAK for a great deal: www.cigarsinternational.com* Check out Robinhood: https://robinhood.com/goldAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
-As always, email your questions for Sip, Jake & Bill to earlybreak937@gmail.com or tweet them-Also, SONG OF THE DAY (sponsored by Sartor Hamann Jewelers): "Who Loves You" - The Four Seasons (1975)Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Cigars International and use my code EARLYBREAK for a great deal: www.cigarsinternational.com* Check out Robinhood: https://robinhood.com/goldAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy