Masters of Home Service

Feeling swamped by daily business tasks? Discover simple automation hacks that save you time and help your business grow—all without losing that personal touch. In this episode, host Adam Sylvester sits down with Kelly Guerrero (HomePro Coaching) and Kristian Proti (365 Heating, Cooling, and Plumbing) to share practical tips on using tools like Zapier and Jobber to automate reminders, billing, reviews, and more.

Closing more deals isn't about working harder—it's about working smarter. Discover the best strategies for turning leads into paying customers without spending a dime on advertising. Home service business owners will learn how to handle objections, follow up effectively, and structure a sales process that maximizes conversions. Join host Adam Sylvester, with Jackson Blackburn of Mt. Baker Window Cleaning Co. and Kristian Protic of 365 Heating, Cooling, and Plumbing.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Tired of waiting for leads to come to you? A door-to-door marketing team can be the game-changer that fuels rapid business growth. Learn how home service business owners can recruit, train, and compensate a high-performing team that brings in 100+ leads a month—without relying on expensive ads. Master the scripts, timing, and strategies that make this approach so effective. Join host Adam Sylvester with Mike Gore-Hickman of Painter Growth.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

A sales funnel isn't just a concept—it's the key to turning leads into customers quickly and effectively. Learn how to structure a funnel that maximizes conversions, reduces friction, and accelerates revenue growth. From awareness to closing the deal, discover proven strategies that home service business owners can apply immediately to see real results. Join host Adam Sylvester with Jon Margalit of Happy Home Helpers and Rags to Riches University.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Attracting top talent in a competitive market requires a clear strategy and intentional effort. This episode explores how to hire employees who not only meet but exceed expectations, focusing on creating a compelling culture, crafting effective job descriptions, and targeting the right candidates. Learn how to identify candidates with the right attitude, work ethic, and potential to grow, rather than solely relying on experience. Hiring the right people builds a stronger team and sets the foundation for sustainable growth. Join host Adam Sylvester, with Jackson Blackburn of Mt. Baker Window Cleaning Co., and Megan Schumann of Top Tier Plumber.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Financial health is critical for business growth, but knowing which financial expertise to hire can be challenging. This episode explores how to align financial professionals with business needs, covering strategies to improve cash flow, track essential metrics like gross profit, and avoid costly mistakes. Learn when to hire a bookkeeper, CPA, or CFO and how each role supports strategic decision-making and long-term success. Gain practical advice to build a stronger financial foundation and scale efficiently. Join host Adam Sylvester with Paul Maskill of Blue Collar Business Advisors and Megan Schumann of Top Tier Plumber.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Reaching $500K in revenue is a significant milestone, but scaling to $1 million requires strategic shifts and proven sales techniques. This episode explores essential steps for breaking through growth plateaus, including leveraging partnerships, improving pricing strategies, and building a strong sales process. The conversation highlights the importance of follow-ups, building efficient teams, and implementing systems to handle increased demand. These practical tips will help turn challenges into opportunities for growth. Join host Adam Sylvester, with Bobby Vickers of Doorvana and Kelly Guerrero of Fast Lawnscapes.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Social media can transform lead generation for home service businesses when approached with strategy and consistency. This episode explores how to build a strong presence, leverage tools for efficiency, and create content that converts followers into customers. Learn the importance of telling stories, incorporating team and owner visuals, and balancing organic reach with paid ads. Insights include using editorial calendars, batching content, and focusing on audience-specific messaging to maximize engagement and drive growth. Join host Adam Sylvester and Kasy Allen of Wheatley Creek Services.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh  

Cash flow issues can quietly erode business success, but solutions are within reach. This episode uncovers the #1 overlooked issue draining cash flow—underpricing—and provides actionable strategies to address it. Learn how to set accurate pricing based on real costs, including labor, materials, and hidden expenses such as non-billable hours. Explore the dangers of emotional purchases, the importance of knowing exact costs, and strategies to avoid the common mistake of competing on price. Take control of cash flow and establish a foundation for financial stability and growth. Join host Adam Sylvester and Paul Maskill of Blue Collar Business Advisors.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Managing high volumes of jobs, clients, and team responsibilities can feel overwhelming, but preparation and effective leadership make all the difference. This episode shares practical strategies for handling stressful workloads, from building margin into your schedule to prioritizing high-value tasks. Discover how to plan ahead for peak seasons, manage employee callouts with grace, and maintain team morale during busy periods.  Join host Adam Sylvester with Crystal Hamm of Go 2 Girls and Kelly Guerrero of Fast Lawnscapes.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Dealing with new competitors in your market can be tough, but the key to staying ahead is focusing on your strengths and what makes your business stand out. In this episode, learn from experts on how to stand out when new companies try to steal the spotlight. Discover how to keep your clients loyal, make your services unique, and keep your team motivated to do their best work. We also cover simple strategies for pricing, marketing, and building a strong brand that lasts. It's not just about keeping up—it's about growing and succeeding.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Closing high-ticket sales requires more than just a pitch—it's about understanding your customers' real needs and tailoring your approach to solve their problems. This discussion covers proven sales tactics, like asking the right questions, uncovering the true pain points, and establishing trust through credibility and clear communication. Learn how to present value effectively, handle price objections, and create long-term customer relationships that drive repeat business. Join host Adam Sylvester, with Ben Gonzalez of White Picket Team and Jon Margalit of Happy Home Helpers and Rags to Riches University.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Understand what your cancellation rate reveals about your business and how to improve it. Learn actionable steps to reduce cancellations, from better customer communication to tracking key metrics like booking rates and repeat business. The conversation highlights the importance of aligning marketing with operations and creating nurturing campaigns to retain clients and improve overall efficiency. Gain insights into using data to address weak points and increase revenue. Join host Adam Sylvester and Katie Donovan of CAMP Digital Services.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Learn how to use local SEO to generate leads across multiple service areas. This episode covers strategies for creating service- and location-specific pages, improving search rankings, and capturing long-tail keywords to expand your reach and grow your business. Join host Adam Sylvester with David Brooks of Contractor Rhino, and Kasy Allen of Wheatley Creek Services.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

This episode focuses on how AI can be used in home service businesses. It covers methods for automating tasks, improving customer communication, and creating efficient workflows. Learn how to integrate AI into daily operations to save time and enhance business performance. Join host Adam Sylvester and Kristian Protic of 365 Heating, Cooling, and Plumbing.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

Unlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cleaning Co and Home Service Business Coach.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guests [01:00] Comparing Facebook and Google Ads for different business objectives [03:17] What makes a good Facebook ad, including special offers and giveaways [04:18] Building brand equity through cohesive messaging and brand awareness [05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page [06:30] Starting Google Ads early pays off by building up visibility over time [07:28] Doubling your leads with Google Ads and how to choose the right format [10:34] Allocating budgets effectively and focusing on customer retention for better ROI [13:00] Using apps like Jobber to streamline customer experience and increase client retention [15:00] How to create effective ads for your campaigns, with design and targeting [18:21] Effective Facebook ads must grab attention quickly and be visually engaging [20:58] Jobber Summit 2025: Details and registration for the event [21:22] Misconceptions about quick ROI from ads and the importance of patience [21:56] Research and partnerships with agencies can help improve ad strategies [22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data [24:33] Build brand awareness and a steady lead flow before investing heavily in ads [25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign [26:46] Google display ads focus on brand awareness but have lower conversion intent [27:18] Avoid common targeting mistakes like incorrect geographic settings

Success in sales isn't about being pushy; it's about building trust and understanding your customers' needs. In this episode, we explore how to use persuasion selling in a way that's transparent and customer-focused. Learn how to overcome objections, create meaningful connections, and provide clear, inclusive options to help clients feel confident in their decisions. This is about offering value and earning trust—not just closing deals. Join host Adam Sylvester, Bobby Vickers of Doorvana, and Ben Gonzalez of White Picket Team & Executive Lawn Care.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guests [01:15] Fundamentals of persuasion selling [03:29] Building trust through transparency and proactive communication [06:10] Overcoming common objections in home services [09:11] Benefits of providing clear, inclusive pricing to customers [11:08] Differences between selling to homeowners and businesses [15:23] Asking clients why they chose your business to build trust [16:13] How leveraging tools can build credibility and enhance professionalism in sales [17:41] Recognizing cues of client connection during the sales process [21:36] Strategies to address client indecision without pressuring them [26:57] Providing recommendations with options for confident decision-making [28:47] Balancing premium product recommendations with client needs [30:25] Adam's key takeaways: Ask questions, be proactive with your objections, and focus on what the product does

With the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:29] Growing revenue to $1 million without a marketing budget [02:39] Using Facebook and free tools like Canva as a primary lead generation tool  [06:01] The importance of email marketing for client engagement and retention [07:31] Utilizing Google My Business and collecting reviews to boost visibility [08:50] Building credibility through a professional website and social presence [09:26] How automation and systems like Jobber support scaling efforts [10:37] Implementing a referral program for clients and team members [12:13] The role of customer service in creating loyal, long-term clients [13:39] Creating personal touches like welcome gifts and small gestures [15:34] Handling mistakes to build trust and convert feedback into loyalty [17:19] Recruiting and retaining quality employees as a foundation for growth [19:36] Final advice for scaling, including free tools and local contests [21:03] Encouragement to focus on momentum and the flywheel effect [22:02] Adam's Key Takeaways: Create a referral program, utilize Facebook groups, email marketing

Don't let the economy hold your business back—take charge of your growth with proven strategies for success. This episode dives into how mindset, customer focus, and operational efficiency can help your business thrive in any market. Learn how to target the right customers, maximize leads, increase average job size, and deliver a standout customer experience. Join host Adam Sylvester, and Paul Maskill of Blue Collar Business Advisors.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:43] Mindset shifts needed to thrive in a downward economy [03:36] Avoiding the trap of undervaluing your expertise and the importance of charging based on skills and demand [05:58] Getting the most out of all leads and improving response times [07:58] Addressing the demand for faster services in an instant gratification market [11:06] Leveraging technology and fractional services to capture and nurture leads [12:06] The role of field service software, like Jobber,  in creating a standout customer experience [13:08] Improving booking rates through better phone processes and follow-up systems [15:08] Asking questions to understand client needs and increase job value [17:14] Implementing a sales process to expand average job size [23:00] Understanding and improving booking rates to enhance business performance [25:47] Strategies to deliver a world-class customer experience [27:46] Acquiring struggling businesses and strategies for fair transactions [29:21] Adam's key takeaways: Call every lead back, Extend the hours you pick up the phone, Ask questions to increase average job size

Discover the top strategies to scale your business in 2025. From building a strong team and refining processes to leveraging marketing budgets and managing cash flow, this episode dives into practical tips for growing your revenue and staying ahead of the competition. Learn how to evolve your services, master delegation, and implement systems that reduce chaos and drive success. Make 2025 your breakthrough year!   [00:00] Introduction to the episode [00:45] The mindset shift needed to empower your team and grow [01:58] Key milestones in revenue growth and the adjustments required [03:33] Overcoming fear of delegation and avoiding burnout [05:02] Identifying when to delegate and how it builds a business [08:21] Using marketing budgets strategically during peak demand [09:14] Maximizing ROI through gratitude and client engagement [12:07] Importance of measuring KPIs and refining processes [14:16] Building systems to reduce chaos and improve team efficiency [16:24] Evolving service offerings to meet client demand [20:07] Managing cash flow and structured debt for growth [24:50] Importance of having an in-house bookkeeper for scaling [26:30] Daily habits to stay focused on long-term business goals [28:37] Pipeline activities for consistent prospecting and growth

Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025.   [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience

Unlock the power of the mystery shopper method to elevate your business operations. This episode explores how a cost-free audit can provide instant insights into your customer experience and service quality. Learn actionable steps to implement this strategy, motivate your team, and turn valuable feedback into profits. Perfect for home service professionals ready to take their business to the next level. Join host Adam Sylvester and Katie Pearse of Glimmer Cleaning Co. and Glisten Academy.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:00] Explanation of the secret shopper method and its benefits for businesses [02:12] The challenges of monitoring staff performance and maintaining standards [03:10] Using mystery shoppers to validate customer experience and improve services [04:30] Building a secret shopper list and creating feedback parameters [06:22] Motivating staff through structured feedback and performance incentives [09:19] Addressing fears of feedback and starting the mystery shopper program [10:37] Steps to set up and implement a secret shopper system [12:02] Designing effective evaluation forms [14:02] Maintaining a high level of quality by using Jobber for customer profiles [15:42] Evaluating the entire customer experience with mystery shoppers [16:44] Frequency and scale of mystery shopping in different business contexts [19:10] Providing customer feedback for staff to reference [20:06] Addressing complacency in both staff and clients over time [22:25] Financial and operational advantages of mystery shopping over traditional management methods [25:27] Ethical responsibilities of maintaining service quality as a business owner [28:22] Adam's Key Takeaways: Get started today, give test answers to technicians, and checklist matches client form

Attracting high-paying clients starts with delivering exceptional service. This episode dives into strategies for going above and beyond, building strong client relationships, and empowering your team to create unforgettable experiences. Learn how to elevate your business and command premium prices. Join host Adam Sylvester and Katie Pearse of Glisten Academy.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:27] Why simplifying the customer experience is critical for success [02:55] The role of personalization in attracting premium clients [05:07] Communication as the key to satisfying clients and staff [05:39] Examples of going the extra mile for high-profile clients [07:22] Viewing special client requests as opportunities, not challenges [08:46] Using software like Jobber to enhance client experience [09:41] Training and trusting staff to deliver high standards consistently [12:01] Reinforcing good behavior through client feedback and reviews [13:20] Leaving tangible materials or gifts to enhance the client experience [15:57] Using photos and documentation to validate and highlight services [18:44] Branding and marketing strategies to attract high-paying customers [22:09] Educating customers on the value of professional services [24:56] Creating detailed client intake forms and keeping staff informed of client profiles [29:30] Updating client profiles and empowering staff to handle changes [32:10] Making payment processes seamless and automated [33:50] Adam's key takeaways: Know details about clients, Do everything for a few, and address the fears of clients

Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:44] Using Google Analytics for keyword insights to optimize online presence [03:44] Benefits of using specific search terms to increase website traffic [05:21] The value of keywords and search terms tailored to audience intent [06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow  [10:24] Using Jobber to improve your marketing [11:07] Becoming a voice of authority by engaging on forums and social media [12:11] Engaging with local causes and donating time or products for exposure [14:10] Choosing the right social media platform and focusing on evergreen content [16:08] Leveraging AI tools to create unique social media visuals [18:05] Benefits of affiliate programs to create a cost-effective sales network [19:20] Avoiding discount code leaks for better attribution tracking [21:25] Referral programs with simple incentives for satisfied customers [23:18] Emphasizing revenue-sharing over traditional ad expenses [24:01] Exchanging services for marketing placements as a budget-friendly tactic [25:02] Creative social media management partnerships for engagement [26:58] Low-cost tools like email marketing for regular customer engagement [29:44] Adam's Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups

Discover how to maximize profits in your home service business with practical pricing strategies, proven upselling techniques, and mindset shifts that elevate your approach to sales. A step-by-step approach to setting profitable rates, training your team, and building a brand that attracts the right clients. This episode is packed with actionable insights to help you take control of your bottom line and avoid common pricing mistakes. Join host Adam Sylvester and Tom Reber of The Contractor Fight.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the podcast and guest [00:50] Aiming for at least 50% gross profit [01:44] Knowing direct job costs vs. overhead [02:55] Avoiding pricing mistakes by ignoring competitors' rates [04:25] Shifting money mindsets and valuing work appropriately [05:39] Building brand and relationships to confidently raise prices [06:39] Sales techniques: Roleplay, personal discipline, and lead generation [07:46] Using software to manage and grow business efficiency [08:58] Selling and upselling: Providing better buying experiences for clients  [13:51] Conducting crew leader meetings and tracking weekly progress [15:05] Creating a sales culture: Ringing the cash register daily [16:30] The importance of continuous role-playing in fostering a sales culture [17:28] Higher-level upselling strategies and descope techniques [22:03] Avoiding the distraction of new services before mastering the core [23:25] Adam's Key Takeaways: Mind your own pricing, train and role-play your salespeople, educate where money goes

Discover how AI can transform your home service business without losing the human touch. This episode covers common misconceptions about AI, practical applications, and essential guardrails to keep your tech in check. Learn how tools like ChatGPT, Zapier, and Jobber's AI features can improve efficiency and client satisfaction. Perfect for business owners looking to balance tech with personalized service. Join host Adam Sylvester, and Michelle Jeppesen of Jill's Office.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [00:50] First misconception about AI: Fear of job loss versus excitement about new possibilities {04:55] Second misconception: Being overly eager to use AI to replace aspects of your business that it shouldn't. [05:47] Practical AI uses for home service businesses [08:23] Cautions with AI and setting guardrails  [09:16] AI-enhanced proposals: Detailed service descriptions to improve client conversion [10:25] Jobber's AI integration for enhanced communication and efficiency  [11:25] AI tools for analyzing data and identifying effective business practices [12:21] Advanced AI applications: Voice replication, video avatars, and AI-driven hiring tools [13:52] Risks of overusing AI in customer service and the importance of human touch [15:07] Transparency and privacy laws related to AI usage and customer interactions [16:34] When to use human interaction versus automation in customer engagement [17:52] AI's potential to predict and preempt customer issues and service needs and perform business analysis [20:38] Starting small with AI tools and getting help when needed [21:55] Adam's Key Takeaways: Focus on things not changing, Use Zapier for automation, Use ChatGPT for descriptions

Want to save time and streamline your business operations? This episode covers practical, actionable tips to reduce manual work and stay ahead in today's market. Learn how to enhance efficiency with online booking, nurture referrals, and boost reviews to grow your business. Join host Adam Sylvester and guest Phil Risher of Phlash Consulting.   [00:00] Introduction to the episode and guest [00:53] Importance of CRMs for tracking leads and automating workflows [02:43] Automating follow-ups improves lead nurturing and conversion [04:30] Examples of automating customer interactions [06:45] How Jobber automates invoicing and tracks performance with reports [07:35] Zapier simplifies automation with growing AI integration [09:52] Creative pricing options help overcome online booking challenges [10:26] Referral partner pages streamline lead submission and tracking [12:28] Automating estimate follow-ups encourages quicker decisions [14:21] Upsell services during fulfillment and follow up on cancellations [15:34] Best practices for automated communication channels [17:38] Reviews and referral requests increase online visibility and boost business [20:50] Setting priorities by identifying your biggest opportunities first [23:16] Adam's key takeaways: Setup online booking, follow up your reviews, and value-added follow up content

Learn how to manage your business from anywhere with the right systems and remote staff. This episode covers practical strategies for delegating tasks, setting clear pricing, and using automation to streamline operations. Whether you're scaling your business or seeking more freedom, these insights will help you stay efficient without being tied to the office. Join host Adam Sylvester, and Anthony & Jhanilka Hartzog of The Hartrimony.   [00:00] Introduction to the podcast and guests [01:01] Introduction to remote operations and running a business remotely [02:27] Managing customer expectations for a remote business [05:30] Emphasizing the value of anonymity [08:57] Roles of VAs, operations managers, and remote assistants [10:47] Using online booking, with conditions in place for varied job sizes [13:14] Overcoming one of the biggest roadblocks of getting out of your business [14:42] Creating SOPs (standard operating procedures) and training remote employees [17:24] Additional technology to help run your remote business [17:53] Maintaining service quality remotely, and setting expectations during the hiring process [19:12] Implementing test cleans and vetting to maintain service quality [22:30] The owner's role in a successful remote business [24:39] The future of the gig economy and potential for remote businesses [26:17] Adam's Key Takeaways: Clear SOPs, clear pricing on your website, and hire remote staff

Understanding your numbers is the cornerstone of a profitable business. This episode breaks down how business owners can identify their most profitable revenue streams, implement recurring income strategies, and optimize service packages for long-term success. It also covers reducing costs by managing overhead, cutting unnecessary subscriptions, and improving labor efficiency. Join host Adam Sylvester and Tyler Martin, of Think Business with Tyler.   [00:00] Introduction to the podcast and guest [01:00] The true meaning of “knowing your numbers” [02:40] Identifying profitable revenue streams and avoiding distractions [03:50] The value of recurring revenue in building business stability [05:10] Structuring service packages and managing their logistics [07:12] Using the reporting features in Jobber to understand your numbers [07:53] Leveraging data to identify early trends and potential issues with your business [10:54] Reducing costs, with a focus on optimizing ad spend, reviewing overhead, and cutting excess subscriptions [17:02] Strategies for labor efficiency and avoiding unnecessary costs [20:06] Adam's Key Takeaways: Correct service area, cancel unused subscriptions, have good data

Struggling to keep up with customer calls? You could be missing out on valuable new business. In this episode, we explore how outsourcing your customer service can free up your time, improve efficiency, and help you capture more leads. Discover when it's the right time to delegate, explore various outsourcing options, and learn how to train your team for a seamless customer experience. Join host Adam Sylvester, along with Michelle Jeppesen of Jill's Office and Richard Grove of Wall Control and The Small Business Consultant, as they share practical insights for scaling your business.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at jobber.com/podcastdeal   Here are the timestamps with square brackets: [00:00] Introduction to the episode and guests [01:25] Addressing the fear of outsourcing and identifying the right time to start [04:43] Why business owners shouldn't answer every call [06:22] Exploring outsourcing options to free up your time and provide 24/7 service [09:30] The role of answering services in business growth [12:46] Using Jobber to provide exceptional customer service [14:11] The differences between using a full-time virtual assistant and an answering service [16:17] Streamlining email communication through ticketing systems and virtual assistants [18:25] Three steps for properly training remote staff [21:58] The importance of providing good documentation to help train [24:30] How to maintain quality control with remote staff [25:55] Reiterating how good customer service is paramount in winning work [28:18] Outsourcing your outbound phone calls and follow-ups [31:07] Adam's key takeaways: Answer the phone, progress the call forward, outsource follow-ups

From streamlining administrative tasks to enhancing customer experiences, AI is leveling the playing field for small businesses. This conversation covers the transformative role of AI in the home service industry, while also exploring the future of AI in customer service and offering practical steps for businesses to embrace these advancements, continue growing, and maintain a personal touch with clients. Join host Adam Sylvester, and Jobber's Co-Founders, Sam Pillar and Forrest Zeisler.   00:00 Introduction to the episode and guests 01:10 Explanation of what AI is and how it uses data and patterns to solve business challenges 02:49 Comparison of AI to past technological shifts like cloud computing and mobile technology 05:31 How AI has become more accessible to small businesses, leveling the playing field 06:04 Addressing apprehension toward AI, especially in the trades, and why the home service industry will benefit 09:49 Practical examples of how AI can assist with business tasks like scheduling, communication, and quoting 14:17 How AI can help home service businesses grow  16:27 AI-driven enhancements to customer experiences  20:20 Future possibilities of AI in customer service and how it could eventually replace routine customer interactions 23:02 How small businesses can prepare for AI advancements and integrate the technology into their operation 27:24 Final thoughts on the role of AI in supporting small businesses and enhancing customer service, while still maintaining the personal touch

Leverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy.     [00:00] Introduction to the episode and guests [01:48] The effectiveness of good email marketing [03:27] Types of emails you should be sending to your customers [07:02] Addressing common customer questions through email marketing [08:17] Creating urgency and anticipation for your messaging that  [09:28] Using email to nurture trust and secure big service contracts  [12:08] Using Jobber to streamline marketing processes [13:12] How to send the right emails to the right people with segmentation [14:57] A simple framework for an email newsletter [17:01] Using a content calendar to plan email topics [18:29] Matching email format to your audience: templates vs. simple text emails [20:26] Using GIFs and videos in emails [21:32] Evaluating email marketing success and how use the data in your sales process [25:27]: Best times to send emails for optimal engagement [27:08] Dealing with negative reactions to your emails [30:24] Adam's key takeaways: create limited offers, craft a perfect subject line, call those opened emails

The secret to building a team of loyal high performers? Putting your employees first. This episode explores how empathy and proactive leadership can inspire loyalty and drive better results. Discover strategies to support personal and professional growth, resolve conflicts, and improve communication, along with insights into Employee Stock Ownership Programs (ESOPs). Join host Adam Sylvester and Danielle Rossi, CFO of The Tree Lady Company.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest   [01:00] Caring for your employees leads to higher performance and more loyalty   [03:17] Using proactive empathy in the workplace to address employee needs   [08:02] Helping employees develop both inside and outside of the business   [10:24] Insightful interview questions that help identify passionate and motivated candidates   [12:18] Leading by example in communication and fostering open conversations   [13:24] Using Jobber to enhance client communication and implement easy online booking   [14:37] Handling workplace conflicts by bringing employees together for direct communication   [16:11] Coaching employees to become better communicators and resolve conflicts effectively   [17:16] A communication exercise that helps resolve miscommunication issues among teams   [18:52] Encouraging clear articulation of thoughts to improve team dynamics   [19:14] Introduction to employee stock ownership programs (ESOP) and their potential benefits   [21:49] Final insights on how proactive empathy inspires loyalty and drives employee performance   [22:41] Adam's key takeaways: listen to your people, foster work/life balance, deal with conflict 

Unlock the potential for explosive growth in your business with strategies that go beyond the basics. This episode dives into the importance of business vision, values-based hiring, and creating strong systems to elevate your operations. Join host Adam Sylvester and Dominic Rubino of Profit Tool Belt.   [00:00] Introduction to the podcast and guest [01:00] The effort it takes to grow a business from $0 to $300K+, and the importance of vision for growing beyond that mark [03:35] The internal motivation behind running a business, and understanding your “why” [7:01] Case study of a business owner that successfully scaled their business [08:15] Finding and developing the right people for your business that align with your values [12:46] Having good information and measurable KPIs to effectively manage and grow a business [13:45] Importance of strong processes and systems to avoid chaos and ensure consistent business operations, particularly when scaling  [15:43] Examples of simple systems that can be implemented to streamline business operations [18:29] Avoiding poor internal communication that can lead to client issues [21:28] “Above the line" and "below the line" behaviors, and how these behaviors impact team dynamics and overall business success [23:03] Proactively identifying and eliminating bottlenecks in your business  [24:05] Adam's key takeaways: vision matters, values-based hiring, bottlenecks are profit leaks

In this episode, experts reveal the must-know marketing and customer service tips every new business owner needs. Discover how to pinpoint your ideal clients, build a powerful marketing strategy, and deliver top-tier service from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services.   [00:00] Introduction to the podcast and guests [01:09] Identifying and attracting your ideal customer with specific marketing [05:48] Tactics for identifying your target market, understanding their need, and positioning your business to find them [07:48] How to get your first 10 clients, and the long-term value of networking [10:04] Benefits of staying within a manageable service radius [11:18] Testing and refining marketing strategies with a small budget before scaling up [12:50] Staying organized as a business to separate yourself from your competitors and build trust with clients [13:47] Understanding and showcasing your business uniques [16:36] How to develop strong customer service in your first year [18:48] Customer service success stories [22:26] Improving the customer service journey as you scale [25:07] Final thoughts and advice for new business owners [26:06] Adams key takeaways: Clients want your way, have a small service radius, answer the phone

Starting a new business can be overwhelming, especially when it comes to operations and pricing. In this episode, we dive into essential strategies that every new business owner needs to thrive, from setting up strong operational foundations to mastering pricing for profitability. Learn how to avoid common mistakes and set your business on the path to success from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services.   [00:00] Introduction to the episode and guests [01:24] Processes and systems integral to early success for new businesses, including investing in a feature-rich CRM and knowing your numbers [04:27] The common mistake of underpricing in the first year and the long-term consequences it can have on business sustainability [06:12] How to approach pricing in the first year, and the natural progression of pricing as your business grows [08:29] Operational efficiency tips for scheduling and routing, client communication, and delegating tasks [10:12] Strategies for managing client expectations with grace periods and communication, particularly in industries where timing is crucial [12:12] Using communication tools to enhance the customer experience and differentiate from competitors [15:08] Advice for balancing profitability with competitiveness [15:59] What "knowing your numbers" really means for new businesses with examples for different industries [19:56] Developing efficient processes and systems in the first year [23:25] Final tips from each guest for developing a strong business foundation in your first year [26:37] Adam's key takeaways: Get a good CRM, figure out your pricing, and get job deposits

Ready to take your business from under $1 million to $5 million? In this episode, we dive into actionable strategies that will help you scale effectively, from delegating tasks to building a strong leadership team. Learn why structured meeting formats and clear processes are crucial for maintaining communication and driving growth. Join host Adam Sylvester and Tyler Martin of Think Business with Tyler.   [00:00] Introduction to the podcast and guest [00:57] Hiring your first manager in a sub-million-dollar business, focusing on delegation of low and medium value tasks. [02:15] Examples of low and medium value tasks that can be delegated, and the mindset shift required for effective delegation [05:16] Identifying leadership potential within existing staff and the importance of cultural fit in promoting employees [09:00] Leadership team considerations for transitioning a business from $1 million to $2-3 million [10:48] The need for clear processes and systems before scaling to avoid inefficiencies and compounding issues [12:47] Maintaining strong organizational structure as the business grows, with practical advice on forecasting an organizational chart [15:28] Meeting formats that will help your business maintain effective communication and strategic alignment as it grows [20:12] Emphasis on core values, vision, and clear job descriptions as critical elements for scaling a business successfully [22:32] Key positions to hire at the $2-3 million and $5 million revenue marks [25:15] Adam's key takeaways: delegating low-value tasks, ensuring strong foundational processes, and creating a future organizational chart.

Master the art of turning objections into opportunities in this episode packed with tactics to add to your sales toolbelt. This episode explores the importance of building trust with decision-makers, having a systematic approach to sales, and how to avoid maybes. Join host  Adam Sylvester, and Dominic Rubino of the Profit Toolbelt Podcast   00:00 Introduction to the episode and guest 01:45 Emphasizing the importance of being curious and caring to understand the customer's needs and provide the best solutions 03:48 Implementing and maintaining a systematic approach to sales 05:50 Discuss budget without making it a direct or uncomfortable topic by using open ended questions 08:25 Why you shouldn't be closing every deal you're in front of 10:15 Building trust and handling decision makers during the sales process 14:59 Strategies for ensuring that decision delays are handled properly, and working to avoid follow-up situations 19:08 Painting a clear picture of the next steps for the customer, including discussing logistics and setting expectations 21:16 Understanding your sales process 22:18 Strategies to turn "maybe" responses into definite decisions, focusing on setting clear expectations from the beginning 24:57 The need for proper training and investment in sales skills 26:47 The role of practice in sales success 27:36 Adam's key takeaways: Ask good questions, pre-qualify your callers, don't leave with a maybe, write down your sales process flow-chart

Discover how a young entrepreneur scaled his business to $1.5 million by age 23! This episode details Chase Gallagher's journey, starting at age 13, to building a successful landscaping business through hard work and smart money management. Gain valuable insights into the importance of financial discipline, utilizing traditional marketing strategies, and reinvesting profits for sustainable business growth. Join host Adam Sylvester and guest Chase Gallagher of CMG Landscaping.   (00:00) Introduction to the episode and guest (02:52) The impact of having a supportive environment on entrepreneurial success (04:08) Tackling seasonal work, and funding initial equipment purchases through creative financing solutions (05:13) Hiring and managing friends as employees at a young age (06:46) Learning the trade by working for other companies and gradually expanding (09:32) Overcoming challenges as a young entrepreneur, and testing marketing strategies (13:03) The ease of onboarding new employees with Jobber (13:50) Money management, and approaching equipment purchases and investments with financial discipline (19:46) Discussing statistics on Gen-Z and the trades, from Jobber's 2024 Blue Collar Report (21:42) Opportunities to reinvest profits into your business (22:53) Creating generational wealth through smart investments and long-term business strategies (24:55) The importance of networking and building valuable business connections (26:49) Adam's key takeaways: traditional marketing works, money management, and live below your means  

Have you ever wondered about the daily habits of a million dollar business owner? This episode is loaded with insights and actionable tips for implementing daily activities that will grow your business without costing your personal life. Learn about the importance of self-care, staying focused on goals, and building a robust sales pipeline. Join host Adam Sylvester, and Tom Reber of The Contractor Fight.   (00:00) Introduction to the podcast and guest.  (01:09) Explanation and overview of an ‘FW' day, and the good habits of a successful business owner (02:05) Personal activities, and the impact of self-care on business success (03:28) Put your eyes on your goals daily and intentionally focus on where you want to go (05:23) Do something to build your sales pipeline, like warranty calls or creating your own content.  (07:46) Personal practice of calling customers throughout the year to check in, demonstrating the value of personal touch in business. (08:48) Complete daily profit activities, like team training, job costing, or having a tough conversation with clients or employees (11:57) The difference between taking a salary as an owner, and profiting from the business (12:44) Why completing quality, profitable jobs will help your clients in the long run (14:52) Using Jobber to improve efficiency and customer satisfaction (16:03) How tracking metrics and analyzing data can help you form or break habits (19:27) Mistakes business owners make on the quest to being habit-driven (20:55) Importance of a pre-qualification process for prospects to avoid wasting time and resources (22:55) The five-step pre-qualification process used to ensure you're working with the right clients (27:35) Adam's key takeaways: Do personal activities everyday, eyes on your goals, salary and profit draw are different things

Learn how to build generational wealth and secure your family's financial future in this episode. Discover the journey of starting a home cleaning business without fieldwork, the significance of respecting subcontractors, and the role of budgeting in financial growth. Get practical advice for aspiring entrepreneurs and tips for involving your children in your business.   (00:00) Introduction to the episode and guests (00:45) Guests share their journey into entrepreneurship (04:08) Opening a home cleaning business without ever going into the field (06:03) The difference between employees, subcontractors, and lead generation models for residential cleaning businesses. (7:20) Creating a family-like atmosphere and treating subcontractors with respect (09:21) Growth of the business and the creation of Cleaning Business University (11:19) How signing up for Jobber will help build your business for the next 5-10 years and beyond (11:58) Using ‘extra money' for investments and other ventures to grow wealth (14:43) The role of budgeting in maintaining financial discipline and ensuring steady growth (18:34) Long-term goals for financial security and building generational wealth (22:20) Ways to involve your children in your business starting at a young age (23:50) Considerations for evolving a business over 10-15 years (26:34) Advice for aspiring entrepreneurs looking to start their own business (29:39) Adam's key takeaways: get out of debt, involve your kids, put your business in a trust

Learn how to get the most out of your jobs with expert upselling strategies. This episode uncovers the practice of upselling your clients by education, not aggressively pushing your services. Learn how to handle every inquiry with an upselling approach, ensure clients understand your offerings, and establish recurring revenue for long-term business growth. Join host Adam Sylvester and guest Christine Hodge, CEO of Clearview Washing.   (00:00) Introduction to the episode and guests. (01:02) The upselling mindset - and educating clients about additional services (02:30) Benefits of quoting all potential services during initial client contact (05:45) Handling client inquiries with an upselling mindset (07:23) Initial strategy tips for boosting your revenue with upsells (08:51) Establishing criteria for in-person versus remote estimates  (10:49) Upselling vs. cross-selling and why your company should be doing both. (14:07) Managing upsell conversations via technicians or sales members (16:31) Jobber's marketing tools and their impact on winning new business (17:37) Understanding crew capabilities for efficient scheduling and maintaining quality  (18:19) Tips for selecting profitable and easy upsells with long-term revenue impact (19:36) Presenting additional services without being too aggressive or ‘sales-y' (22:37) How to begin upsell conversations and follow-up on estimates (25:19) The value of recurring revenue for client retention and business valuation (29:20) Adam's key takeaways: always give clients options, educate on value, and start with small upsells.

Stressing over rising costs and wage pressures? This episode dives into essential strategies for managing inflation, from understanding your numbers and optimizing labor costs to leveraging automation tools for efficiency. Learn how to communicate price increases to clients, negotiate with suppliers, and implement effective pricing models. Join Richard Grove, of The Small Business Consultant, for insights from on maintaining profitability and preparing for future inflation challenges with practical, actionable advice.   (00:00) Introduction to the episode and guests (01:13) Your first step in tackling inflation: understanding your numbers (04:43) Strategies for managing labor costs (06:35) Leveraging employee interests and offering new opportunities (08:05) Using Jobber to automate invoicing and save time (08:56) Understanding unit economics and pricing models to cut costs and eliminate inefficiencies (11:55) How to communicate and negotiate with suppliers to save costs (14:41) Benefits of long-term relationships with suppliers and the impact of volume on pricing tiers. (16:42) Strategies for communicating increased pricing to clients and implementing pricing tiers or referral incentives (21:53) Predictions on the future of inflation and the potential impact for business owners (22:57) Adam's key takeaways: know your costs, play around with your pricing, and have accurate numbers.

How do successful entrepreneurs find time to focus on growing their business? This episode will help you understand how to free up time to work on your business, rather than in it. We discuss identifying tasks to delegate, recognizing when to offload your workload, balancing operational efficiency with delegation, and practical steps for creating effective systems. Ensure you're spending your time on high-value activities that match your salary and propel your business forward. Join host Adam Sylvester and Michelle Jeppesen, Director of Business Development and Customer Success at Jill's Office.   (00:00) Introduction to the episode and guests  (00:58) The entrepreneurial mindset, and the inherent risk of experiencing burnout  (03:41) Identifying parts of your business that you're passionate about, and what should be delegated  (05:55) Indicators that it's time for entrepreneurs to begin offloading workload and why you need to learn to “fire yourself”   (09:09) Balancing operational efficiency with effective task delegation  (11:16) Saving valuable time with Jobber's business operations tools  (12:22) The typical delegation journey of a home service business owner  (13:25) Immediate steps for freeing up time and the importance of creating systems  (15:16) Benefits of professional phone answering services  (17:20) Spending your time doing work that matches your salary   (19:07) Techniques for maintaining focus on business growth  (21:08) Adam's key takeaways: realize you can't do everything, look for indicators that your business is out of control, and have systems 

Struggling to find the right talent for your team? In this episode, discover how to craft job ads from an all-star manager known for her incredible employee retention and creating a team of happy, loyal employees. Learn the secrets to writing compelling job descriptions that effectively outline growth opportunities and integrate your company values. Also, find out why focusing on entry-level hires can transform your recruitment strategy. Join host Adam Sylvester and Danielle Rossi, CFO of The Tree Lady Company.   (00:00) Introduction to the episode and guests (01:15) How to create job ads that make hiring easier  (03:14) Crafting compelling job descriptions and job titles  (05:50) Outlining growth opportunities in job ads  (08:04) The structure of an effective job ad  (08:51) How Jobber helps with managing employees and eliminating the chaos of business operations  (10:45) Integrating core values into job descriptions to attract the right candidates  (13:39) The challenge of finding candidates with the right mindset and goals  (16:36) Preference for hiring entry-level candidates that align with your company values (18:02) Inclusion of benefits and additional perks on job listings  (22:14) Adam's Key Takeaways: crafting compelling job descriptions, consider green candidates, and convey values in job description 

Discover the ultimate strategy to boost your sales and profit margins in this game-changing episode. Learn how a crucial mindset shift and setting prices based on your true costs can transform your business. With practical guidance on marketing, customer engagement, and transparent communication, you'll be empowered to sell more jobs at higher rates and ensure fair compensation. Join host Adam Sylvester and Tom Reber, host of the Contractor Fight Podcast.   (00:00) Introduction to the episode and guests  (01:18) Selling more jobs at a higher margin requires a mindset shift  (02:26) Set prices based on your costs, not the ‘going rate'  (03:40) What it means to aim for a 50% gross profit margin, and its impact on business growth  (06:24) Positioning your brand to sell at higher rates  (07:26) Making the decision to stop stealing from your family  (08:28) How to ensure fair self-compensation  (11:21) Using Jobber to automate your business and free up your time  (11:55) Benefits of consistent marketing and planning marketing activities in advance  (14:58) Maintaining and engaging with your customer database to enhance loyalty and secure repeat business  (18:34) Sell like you don't need the money  (20:00) Job costing to develop sales confidence and increase profitability  (21:30) Be proactive in customer follow-ups and marketing efforts  (24:47) The power of transparency and providing clear, helpful educational content online  (28:31) Adam's takeaway tips: contact past clients, aim for 50% gross profit, educate your clients 

Discover the key elements to outshining your competitors and dominating the market! This power-packed episode uncovers the foundation of building a brand that stands out among your competition to attract the best customers and loyal employees. You'll learn how to effectively communicate your unique selling proposition, enhance customer and employee experience, and maximize your Google listing to elevate your business. Gain valuable insights to boost your brand awareness, increase referrals, and embrace community collaboration. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing, and Phil Risher, owner of Phlash Consulting.   Introduction to episode and guests [0:36] How to communicate your unique selling proposition [1:20] Enhancing customer experience from start to finish as a key differentiator [4:52] Training your customer service team for phone communication [7:26] Quick booking clients over the the first phone call and catering to different tiers of clients [8:08] Automating the process of providing personalized service [10:17] The role of branded vehicles, uniforms, and accessories in beating your competition [10:48] Underrated Jobber features that help the guests elevate their operations [13:48] Community involvement and sponsorships to build brand awareness vs. lead generation [15:28] Increase job referrals by hosting company events that build community and empower employees [19:40] Actionable tips for how to approach competitors in your market [23:32] Adapting service offerings based on client demand while maintaining profitability and employee safety [27:32] Using superlative terms in your marketing [31:15] Collaborating with competitors and the benefits of community over competition [33:49] Adam's takeaway tips: Maximize your Google listing, quickly solve problems, have a cohesive brand [36:18]

The ultimate financial guide for home service businesses, focusing on key metrics, cost management, cash flow, and scaling strategies. Dive into the essential metrics critical for every business owner to understand and learn how to use them for better budgeting and forecasting. Plus, get actionable insights on optimizing your overhead and improving profitability. Join host Adam Sylvester and Tyler Martin, host of the Think Business with Tyler podcast.   Introduction to the episode and guests [0:27] Key metrics business owners need to focus on [1:34] Analyzing trending data to spot potential business issues and grow your business [4:28] Managing labor costs and staff utilization to improve efficiency [6:27] Understanding your business' numbers to improve job profitability [10:22] Using Jobber to build a financially strong business [11:46] Overview of primary financial statements, and the value of a professional bookkeeper for budgeting and forecasting [12:26] Factors to consider when developing a pricing strategy [16:45] Managing overhead costs to optimize business growth [18:10] Using autopay to improve cash flow and reduce accounts receivable issues [20:59] The difference between profitability and cash flow and how expenses affect them [22:25] Cash flow considerations when transitioning from residential to commercial work [24:32] How to pay yourself as a business owner, based on business structure [25:09] Financial considerations for scaling a business [27:27] Understanding fixed costs to determine your breakeven point [28:53] Adam's takeaway tips: Know your key four metrics that are critical to your business - get a legit bookkeeper - you need to start budgeting - be a data-driven company [30:16]

Learn how to elevate your sales skills from seasoned expert, business coach and host of the Contractor Fight, Tom Reber. Discover techniques like the 'profit touch' to re-engage past customers and the Shin-Fu sales process that cuts sales time in half while increasing profitability. Gain practical tips on asking the right questions and adapting sales tactics to meet customer needs effectively. This episode is packed with actionable advice to help you transform into a sales powerhouse. Join host Adam Sylvester and Tom Reber, host of the Contractor Fight Podcast.   Introduction to the episode and guests [0:35] The importance of sales when transitioning from trade work to business ownership [2:31] Adapting sales strategies based on changes in the economy [4:07] Using the 'profit touch' strategy: reaching out to past customers to boost sales [6:28] Listening in sales and avoiding technical jargon that customers don't care about [8:56] Brief discussion on the value of practicing sales techniques to improve performance [10:44] How to use Jobber to become the company you want to be, and become a sales machine [10:48]  Asking the right questions in sales to understand customer needs and priorities [11:33] Introduction of the Shin-Fu sales process that Tom uses to cut sales time in half and improve profitability [12:41] A real-life example about how addressing specific customer concerns leads to winning a high-value project [15:33] Pre-qualifying leads and handling different types of customers [22:23] Asking the right questions to uncover client needs and motivations [27:17] The need for sales discipline and avoiding negative assumption [31:28] Handling objections related to price during sales discussions [35:06] Adam's takeaway tips: don't wait for Google to keep feeding you leads - be proactive and go hustle, peel back the onion - ask questions and make your leads feel important and heard, create a pricing page - clients shouldn't be shocked when they get in touch with you [37:38]

Prepare for growth with these insights on refining your customer base, overcoming business bottlenecks, and leveraging strategic metrics for scaling in this dynamic episode. Discover practical strategies to attract the “good” customers and optimize your operations, from marketing to customer service. Learn how small, consistent improvements can dramatically reshape your business. Whether you're looking to dominate your local market or streamline your operations, this episode packs powerful tactics to transform your business approach. Join host Adam Sylvester and Dominic Rubino, host of the Profit Toolbelt podcast.    Introduction to the episode and guests [0:30] How get more of the “good” customers [1:00] How to understand what your ideal customer is [2:53] Reaching out to ideal customers, including both online and in person [4:14] How to avoid becoming the bottleneck in your business [5:51] Strategic planning and tracking the right business metrics [9:11] The roles of marketing, sales, and customer service in business growth [11:31] What Adam loves about Jobber, and how he uses it to run a successful business [13:10] Why bottlenecks are like schoolyard bullies [14:05] Making small, consistent improvements rather than large, dramatic changes [16:30] Practical marketing strategies, focusing on dominating a neighborhood and client acquisition [21:00] Reducing operational costs by minimizing travel time and optimizing client locations [24:45] How accountability impacts business management, the benefits of having accountability partners [26:13] Adam's takeaway tips: you need to have a business owner mentality and get out of technician mode, don't be the bottleneck - make small, weekly changes, and lastly, own the neighborhood where your best clients are [29:21]

Get into the essentials of budgeting for lead generation for home service businesses. Explore effective strategies for using Google Local Service ads, optimizing local SEO, and understanding the costs associated with different advertising platforms. Learn how to calculate customer acquisition costs, get practical advice on maintaining engagement with potential clients and understand how to maximize the return on your marketing investments. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting.    Introduction to the episode and guests [0:30] Effective lead generation platforms and their costs [1:07] Setting up and optimizing Google Local Service ads [3:34] Do Google Local Service ads work, especially in competitive markets? [5:05] Optimizing local SEO and Google map pack positioning [6:39] Calculating customer acquisition costs [9:27] Tracking the source of leads for accurate marketing insights [12:46] Most important number you need to know as a business owner [14:30] How much you should be spending on Cost per Click [18:04] Getting optimal search impression share in Google Ads [19:38] How Jobber helps home service businesses scale [21:17] Ideal return on investment in marketing and the role of lifetime customer value [22:53] Keeping leads that haven't converted top of mind [24:15] Adam's takeaway tips: Google LSA are the best value and the simplest way to start basic ads, make sure your Google Business Profile is fully maxed out, get as many Google reviews as you can, once you start spending money on marketing - track everything as much as possible [30:08]