Powerhouse Conversations

In t episode of Powerhouse Conversations, host Dream Big Fred sits down with Eddie Taylor, the Director of NIL at the University of Cincinnati, to explore the transformative power of Name, Image, and Likeness (NIL) for student-athletes. Discover how NIL is reshaping the landscape of college sports and learn essential strategies for building personal brands and thriving in competitive environments. Eddie shares invaluable insights on identifying core values, overcoming self-doubt, and creating a supportive framework for NIL success. This conversation highlights the critical importance of developing transferable skills for life beyond sports, maintaining consistency in content creation, and mastering objection redirection during negotiations. Tune in as Eddie emphasizes the need for adaptability and the role of technology in streamlining athlete management. He shares success stories from his experience and provides practical advice for aspiring athletes on navigating their careers while enjoying the journey. Chapters 00:00 Introduction to NIL and Career Building Strategies 02:52 Understanding Athletes' Core Values 05:26 Overcoming Pushback and Building Confidence 08:07 Creating a Supportive Structure for NIL Success 11:03 Balancing Comparison and Individual Growth 13:27 Developing Transferable Skills for Life After Sports 16:07 Essential Skills for Athletes' Toolkit 18:26 Defining Consistency and Adaptability 20:31 Tech Tools for Athlete Management 27:19 The Future of NIL in College Sports 31:15 Success Stories in NIL Management 33:57 Final Advice for Aspiring Athletes --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

In this episode of Powerhouse Conversations, host Fred Underwood speaks with former professional soccer player and entrepreneur Amobi Okugo. Amobi shares his transition from the soccer field to becoming the founder of A Frugal Athlete and emphasizes the critical importance of financial literacy for athletes. The episode explores how athletes can adopt the "Athlete CEO" mindset—viewing themselves as enterprises and entrepreneurs—and the significance of starting early to build a personal brand. Amobi highlights key strategies for navigating NIL (Name, Image, Likeness) opportunities, leveraging technology to grow and manage a personal brand, and the power of storytelling in connecting with audiences. He also stresses the need for athletes to develop a strong support system to succeed both in sports and business. The conversation delves into the evolving landscape for athletes, particularly the shift towards entrepreneurship, and how technology is a vital tool for athletes to manage their branding, IP, and business ventures. Key Takeaways: Athlete CEO Mindset: Athletes should view themselves as enterprises, managing their personal brand like a business. Start Early: Building a personal brand early in one's career is essential for long-term success. Leverage NIL Strategically: Athletes should focus on building a network and owning their intellectual property (IP). Technology and Storytelling: Using technology effectively and mastering storytelling can help athletes build stronger relationships with their audience. Support System is Key: A supportive team can help athletes balance academic, athletic, and business endeavors. Future of Athletes: Success in the future will depend on athletes' ability to adapt and innovate beyond sports. For more insights on how athletes can transition to successful entrepreneurs and thrive in the business world, listen to the full episode! SEO Keywords: Athlete CEO, NIL opportunities, athlete entrepreneurship, personal branding, financial literacy for athletes, Amobi Okugo, A Frugal Athlete, athlete business strategies, storytelling in sports, leveraging technology for athletes, sports entrepreneurship. Links: Website: ⁠www.athleteceo.me⁠ Instagram: ⁠Athlete CEO⁠ Chapters 00:00 Introduction to Powerhouse Conversations 01:16 Transitioning from Athlete to Entrepreneur 04:17 The Importance of Starting Early 09:18 The Athlete CEO Mindset 11:07 Building Your Team as an Athlete CEO 14:18 Navigating NIL Opportunities 21:01 Strategies for Building Brands and Partnerships 22:42 Leveraging Technology for Business Success 27:12 Final Thoughts and Key Takeaways --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

In this episode of Powerhouse Conversations, Aisha Foy, a leading NIL coach and personal branding expert, breaks down the changing landscape of Name, Image, and Likeness (NIL) deals and what athletes need to know to stay ahead. Aisha shares her personal journey and valuable insights on how athletes can build powerful personal brands, land NIL deals, and effectively use social media to boost their careers. From the importance of strategic planning to leveraging technology, Aisha outlines the steps athletes should take to navigate the fast-evolving sports marketing world. Whether you're a student-athlete looking to grow your brand or a coach/marketer aiming to help athletes succeed, this episode is packed with actionable advice. Tune in to learn how you can thrive in the new era of athlete branding! 00:00 – Introduction to NIL and Its ImportanceAisha explains how NIL is transforming the sports industry and why it's crucial for athletes to understand its potential. 02:52 – Aisha's Journey and Brand BuildingAisha shares her personal experiences and lessons on building a strong brand in the sports industry. 05:38 – The Evolution of NIL in SportsA discussion on how NIL has changed the dynamics of sports marketing and opened up new opportunities for athletes. 08:11 – Building Personal Brands: Lessons from Top AthletesLearn from top athletes who have successfully built their brands and secured major deals. 10:58 – Key Pillars of Aisha's BootcampAisha highlights the core strategies she teaches in her NIL and branding bootcamps. 13:45 – Leveraging Technology for NIL SuccessDiscover how athletes can use technology to increase their visibility and drive brand success. 16:31 – The Role of Agents and Support SystemsThe importance of having the right team and agents to help manage deals and brand growth. 19:08 – Current Challenges and Future of NILAisha discusses some of the biggest challenges in the NIL space and her predictions for the future. 21:59 – Aisha's Vision and Educational InitiativesA look into Aisha's mission to educate athletes on NIL and help them thrive beyond the game. NIL coaching is essential for athletes to understand the complexities of NIL deals and sports marketing. Personal branding is crucial for athletes to stand out, create opportunities, and secure profitable NIL deals. Social media is a game-changer for athlete promotion, helping build visibility and connect with brands. Strategic planning is key when it comes to managing and negotiating NIL deals for long-term success. Athletes need to be proactive in seeking opportunities, building relationships, and collaborating with brands. The future of NIL is promising, providing aspiring athletes with more control over their careers and financial success. --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

Summary: In this enlightening episode, Alexander Turner explores the intricate themes of personal growth, resilience, and the power of mindset, specifically for NIL athletes. Join us as we discuss the importance of dreaming big and the role of media in shaping perceptions within the world of college sports. Through personal anecdotes and expert insights, Turner emphasizes that life's challenges are essential stepping stones toward achieving goals in the NIL landscape. Discover how understanding the nature of life and death can deepen our appreciation for our experiences and motivate us to embrace every opportunity for growth. Takeaways: Personal growth is a lifelong journey. Understanding death helps us appreciate life. Mindset is everything in achieving goals. Life is full of challenges that we must face. Chapters 00:00 Introduction and Overview of Apex Athlete Management 02:30 Using Technology to Increase Brand Value 04:20 The Importance of Financial Literacy for College Athletes 06:06 Common Financial Challenges for Athletes 08:02 Balancing Athletics and Business Opportunities 09:55 The Future of the NIL Landscape 12:21 The Role of Third-Party Services in Athlete Business Ventures 18:37 The Shift from B2C to B2B in the NIL Space 21:47 The Importance of Financial Literacy Education 24:42 The Role of Technology in Brand Building 26:31 The Future of Apex Athlete Management 31:34 Dreaming Big and Setting Ambitious Goals 35:23 Authenticity in Brand Building --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

Summary In this episode, Fred Underwood interviews Marcus Stevenson, a leader at the intersection of tech and sports. Marcus works at M1 Advisory Group, where he helps athletes transition from the playing field to successful careers in the tech industry. They discuss the role of technology in sports business, the future of athletes in tech, and the importance of understanding analytics and transferable skills. Marcus also shares his experience with Black Sports Professionals and offers advice for breaking into the sports industry as a black professional. The episode concludes with a discussion on dreaming big and how M1 Advisory Group is helping student athletes achieve their career goals. Takeaways Technology is reshaping the business side of sports, particularly through streaming platforms that allow for worldwide viewership and increased revenue opportunities. Athletes can leverage their transferable skills, such as grit, teamwork, and adaptability, to be successful in the corporate space. The future of athletes in tech is promising, with more athletes launching tech ventures and investing in technology initiatives. Understanding analytics is crucial for athletes and business professionals alike, as it provides insights for improvement and decision-making. Diversity initiatives, such as those led by Black Sports Professionals, are important for increasing representation and opportunities for black professionals in the sports industry. To break into the sports industry as a black professional, it is essential to build a strong network, seek mentorship, and attend networking events. Dreaming big involves understanding your goals, finding role models, and taking action to achieve success. M1 Advisory Group helps student athletes and college students navigate their career paths and leverage their skills to succeed in the tech industry. Chapters 00:00 Introduction and Background of Marcus Stevenson 03:00 The Impact of Technology on the Business Side of Sports 08:34 The Future of Athletes in Tech 11:23 Understanding Analytics for Success 18:07 Advocacy and Diversity in Sports 21:14 Breaking into the Sports Industry as a Black Professional 27:26 Dreaming Big: Setting Goals and Taking Action --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

Summary In this conversation, Fred Underwood interviews Brandon Wigley, also known as the World Doc Connector, about the world of NIL, business development, athletes, and branding. Brandon explains why he is known as the world-class dot connector and discusses his company, Six Rings Firm, which bridges the gap between sports culture and technology. They emphasize the importance of storytelling in personal branding and how it helps athletes connect with their audience. They also discuss the process of bringing brand deals to life and the significance of authenticity in content creation. In this conversation, Brandon J. discusses his approach to athlete branding and marketing in the context of Name, Image, and Likeness (NIL) opportunities. He emphasizes the importance of being proactive and creating content ahead of time to showcase potential business partnerships. Brandon also highlights the holistic approach his agency takes in curating an athlete's brand, including helping them with creative content, events, product creation, and PR. He discusses the emerging trends in NIL, such as schools becoming more involved in marketing deals, and the importance of athletes having a team that can create on their behalf. Brandon also shares his passion project, Florida Hoop Legends, where he highlights the rich basketball history of Florida and gives recognition to forgotten players. He concludes by discussing his vision for Six Rings as a leading sports marketing agency and the importance of collaboration. Chapters 00:00 Introduction and Overview 01:18 Brandon Wigley: The World Doc Connector 03:17 The Six Rings Firm and its Origins 05:36 The Importance of Storytelling in Personal Branding 09:15 Connecting with Your Audience as a Student Athlete 11:30 The Role of Collaboration in Brand Partnerships 14:00 Bringing Brand Deals to Life: The Process 16:28 Authenticity and Building a Personal Brand 17:12 Proactive Content Creation and Business Opportunities 17:49 The Range of Services in Sports Marketing 21:39 The Future of NIL in College Sports 26:29 Highlighting Florida's Basketball History with the Florida Hoop Legends Takeaways Storytelling is key in personal branding and helps athletes connect with their audience. Authenticity is crucial in content creation and allows athletes to show their true selves. Inbound and outbound strategies are used to bring brand deals to life. Collaboration between athletes and brands is important in creating successful partnerships. Educating student athletes about personal branding is essential for their success. Being proactive and creating content ahead of time is crucial in showcasing potential business partnerships in athlete branding and marketing. A holistic approach to athlete branding involves curating their brand through creative content, events, product creation, and PR. Emerging trends in Name, Image, and Likeness (NIL) include schools becoming more involved in marketing deals and the importance of athletes having a team that can create on their behalf. Florida Hoop Legends is a passion project that highlights the rich basketball history of Florida and gives recognition to forgotten players. Collaboration is key in the sports marketing industry, as it allows for the sharing of resources and expertise to create dynamic and impactful campaigns. Keywords NIL, business development, athletes, branding, world-class dot connector, Six Rings Firm, storytelling, personal branding, brand deals, authenticity, content creation, athlete branding, marketing, Name Image and Likeness, proactive approach, content creation, holistic approach, events, product creation, PR, emerging trends, schools, athlete team, Florida Hoop Legends, passion project, collaboration --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

Summary In this episode of Powerhouse Conversations, host Fred Underwood interviews Anthony Johnson, an agent from Renaissance Group, about the topic of NIL (Name, Image, and Likeness) representation in the sports industry. Johnson shares his background and journey to becoming an agent, emphasizing the importance of building relationships and providing value to clients. They discuss the opportunities and challenges of NIL for athletes, including the need for agent representation and the potential for creativity in leveraging NIL. They also touch on the impact of NIL at the high school level and the importance of athletes owning their own brand. The episode concludes with Johnson's advice for athletes to own their logos and domain names and to seek representation from agents who look like them. --- Support this podcast: https://podcasters.spotify.com/pod/show/phconversations/support

Powerhouse Conversations: Episode 47 - Clark Atlanta with Acacia Lofton --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations - Episode 46: The Esquire Coach with Kassandra Ramsey --- Support this podcast: https://anchor.fm/phconversations/support

Episode 45 - The Hype Is Real with Malcolm Lemmons --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations - Episode 44: College Football Roadtrip with Ben Chase --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations - Episode 43 Las Vegas Aces with Tyler Marsh --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations Episode 42 --- Support this podcast: https://anchor.fm/phconversations/support

Episode 41 - A Must Win with Ryan Schachtner. --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations: Episode 40 - The Jersey Sports Blog The Jersey is a show that highlights the stories of professionals and entrepreneurs that sit within the intersection of sports, business, and technology. This show aims to inspire the next generation of sports tech professionals to find value in their stories beyond the playing field. https://thejerseyblog.com --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations: Episode 39 with Happy Warrior --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations: Episode 37 - Free Game Program. Free Game Program was created to produce well-educated, professionally successful, & civilly responsible student-athletes while using sports as the vehicle to a lifetime of financial freedom. This episode was a great conversation Bre'ana Singleton about student athletes and life during/after sports! --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations - Episode 37: Coinlete with Xavier Jackson. Coinlete is an app that creates profitable, long-lasting relationships between Athletes & Brands. This episode is about how to help athletes transition from sports to business. We will discuss the best ways to go about securing brand deals and building businesses. --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations - Episode 36: M&G Collections a full-service company helping creatives, athletes and brands launch their very own collection of non-fungible tokens "NFTs" . This episode is about how athletes can invest in NFT projects and the risks behind this new technology --- Support this podcast: https://anchor.fm/phconversations/support

Powerhouse Conversations: Episode 35 with Ian Brown. ACIB Management Group is a Sports firm that has a focus on ownership. Their focus is on facilitating innovative ventures through the use of blockchain technology. This episode is about the intersection of where Sports, Name Image Likeness, & Blockchain Technology Meet! --- Support this podcast: https://anchor.fm/phconversations/support

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Powerhouse Conversations Episode 34. Great episode of Powerhouse Conversations with Alex, Reggie, & Jerell from Minority Baseball Prospects to discuss how to get more people in our community the best opportunities in the game of Baseball. Minority Baseball Prospects mission is to promote its athletes worldwide by hosting the highest quality events while providing meaningful opportunities & information. #MinorityBaseballProspects #BlacksInBaseball #Baseball #MLB #MLBDraft #majorleaguebaseball #sportspodcasts #sportsbusiness #sportsnft #nameimagelikeness #nil #ncaa #hbcu #hbcusports --- Support this podcast: https://anchor.fm/phconversations/support

This episode Tarrin Morgan we discussed the emergence of esports . Tarrin runs the ESports program at Morgan State University. We discussed the funding challenges and the unique opportunity that gaming introduces to black youth. We also had the opportunity to talk about Name Image Likeness and NFTs impact on ESports. Tune in! --- Support this podcast: https://anchor.fm/phconversations/support

This episode JQ will discuss the importance of athletes and sport companies creating and building a sustainable brand. As a former NCAA student athlete, she specializes in assisting high school athlete and families with their recruiting process. --- Support this podcast: https://anchor.fm/phconversations/support

The Outlet a podcast for all the creatives striving to impact the world one day at a time. FeeLo brings on guests to discuss a wide range of topics and how they can impact the world. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great episode with Tim Bryson about how MOGL is changing the NIL Landscape through education and compliance! Tim is MOGL's Director of Athlete Education and Compliance and we have a great conversation about how NIL is impacting international student athletes, athlete education, black athletes and career opportunities and an overall NIL review from a University perspective. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Amazing conversation about NFTs in Sports. ATL 8IGH (pronounced /eight/), a blockchain company founded by Jordan Tate and Treyous Jarrells. The team will participate in The Basketball League (TBL). Being a DAO means that the ATL8IGH DAO will change the dynamics of the game industry by facilitating community interaction within sports team members. It will not only be the first professional basketball team controlled by members of its community to hold two exclusive NFTs in its digital wallet but will support its NFTs through the DAO Fund. Follow @atl8ighdao and join the whitelist asap to learn more about the opportunity! --- Support this podcast: https://anchor.fm/phconversations/support

This episode was a great conversation about Gender Inequality In Sports. We discussed how women are impacted even behind the scenes with lack of jobs in sports. In addition, we went in depth of how Name Image & Likeness will impact young women's ability to get sponsorships and make money! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great conversation with Pierre Mayes about the direction of AAU basketball. This episode focuses on the opportunity's that exist for grassroots programs. Pierre is the director for Team Dr1ven which focuses on developing and training youth basketball players. His program is also instrumental to putting together events to increase their exposure! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

This episode discussed how the families of athletes can help them build their brand. Great conversation about how Name Image & Likeness rules will help generate economic opportunities for young athletes! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

This episode focuses on the opportunities that exist for athletes at the collegiate level. Camp Central is an app that caters to athletes and helping them gain recognition and compete with the best in college. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

This episode we discussed how design, branding and digital marketing impacts sports organizations and the next generation of athletes! Tiora shared her journey of starting graphic design at a young age and perfecting her craft. She also talks about the importance of the process and not taking shortcuts. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great episode with @wilberthamiltonjr about what we can do to close the wealth gap in the black community. We discussed some of the stigmas that we face and how we can over come them! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great episode with Brandon Terrell about Cannabis Industry. We discussed how Treehab is innovating within the space and how potential entrepreneurs can have the opportunity to get in. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great conversation with NFL Agent Carlos Hudson of Ovation Management. We discussed his journey to become a sports agent and how important it was to provide value and build relationships. We also talked about how HBCUs can begin to close the gap on getting more players in the NFL. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

10 year Professional Athlete Jamarr Sanders comes on to discuss the importance of athletes learning about finances. We discussed stock investing, venture capital and starting businesses. His hunger for knowledge birthed the Underwood Sanders Investment Group and we have already invested in multiple ventures. We also announced the launch of Dream Big Sports Merch going on sale! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Amazing conversation with Orlando about the sports business! We discussed the future of sports partnership deals and building genuine relationships. We also discussed how the new rule changes with “Name, Image, & Likeness” could have an impact on HBCUs. Watch to learn more! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

First Episode with Brandon Alexander. Inventyou is a Business Consulting & Financial Education firm helping Millennials Dominate Their Finances & ReInvent the World. We discuss how this started off with teaching single mothers how to invest and discover their passion! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Special Episode of Powerhouse Conversations with Terrance Crawford of Shock Performance Training. We discuss how important support systems and word of mouth is to building and sustaining your business. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

We discuss Rashad's new 10,000 sq ft facility! He talks about how it is important to put yourself in uncomfortable positions to reach new levels. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great episode with Anthony Copeman about Financial Literacy. We discussed Index Funds, Retirement Accounts, & Dividend Stocks. Anthony uses @sharestv to educate our community on financial conversations that aren't being had. Make sure you follow for more information! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

This episode with Porsha was great for every entrepreneur to understand the importance of believing in yourself. We also discuss Marketing Automation and the mindset shift it takes to invest in your marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Janet discusses her journey as an entrepreneur while being a single mother. We talk about how to scale and when to delegate things in your business. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Amazing episode with Imah where we discussed how she has built multiple brands through E Commerce. We touched on the importance of text message marketing and how it will impact the customer journey moving forward! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great conversation with Teddy about how he has been able to use tech to spotlight our culture and impact activism. We discussed NFTs and the impact we feel it's going to have on business moving forward. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Ashley Sanders of Lashed By Ash walks us through her journey of becoming an entrepreneur. She has created multiple streams of incomes while empowering other women to become their own bosses as well! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

In this episode we discuss how the youth sports is a multi billion dollar industry. We also talk about how important it is for kids to have the proper support system. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support

Great convo with @syddarlingg about @hermodernlife! We discussed Books For The Block and how you can donate books to help readers in communities that don't have the same access to books. We also discussed how important it is to be informed on the issues that impact our communities and how she does that through her brand without making it boring. This is definitely an episode you don't want to miss! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/phconversations/support