Reputation Rainmakers with Andy Beal

Reputation Rainmakers with Andy Beal

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Join us each week for the latest reputation roadkill, answers to your questions, and insights from the world’s leading branding experts.

Andy Beal


    • Jun 27, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 21m AVG DURATION
    • 55 EPISODES


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    Latest episodes from Reputation Rainmakers with Andy Beal

    #55 - American Airlines provides employees with 4 social media guidelines we dissect

    Play Episode Listen Later Jun 27, 2018 21:47


    Do your employees have a social media checklist before take-off? Climb aboard this week's episode as we discuss 4 important guidelines--and one bonus one!

    #54 - IHOP changes brand to IHOb and becomes this week's Reputation Burgermaker (see what we did there?)

    Play Episode Listen Later Jun 13, 2018 19:33


    There's a lot of meat on this reputation story, so Erin and I will cook it up fresh and help you digest the tasty and not so tasty ingredients to IHOP's rebrand to IHOb.

    #53 - The importance of offline and online reputation congruence

    Play Episode Listen Later May 30, 2018 22:27


    Does your business operate online and offline? Try not to let your reputation be Jekyll and Hyde.

    #52 - How Amazon, retailers & consumers should deal with fake reviews!

    Play Episode Listen Later May 9, 2018 20:35


    Fake reviews? Whether you're the marketplace, the retailer, or the consumer, we share reputation management advice!

    #51 - Tony Robbins' critical #MeToo mistakes on his way to becoming #ReputationRoadkill

    Play Episode Listen Later Apr 12, 2018 9:09


    Andy's flying solo today, so it's an abbreviated look at the lessons learned from Tony Robbins #MeToo scandal.

    #50 - Tesla's reputation recall, the Ripple effect, and do consumers want political brands?

    Play Episode Listen Later Apr 4, 2018 22:19


    We dress down Tesla and talk up Ripple. We also discuss what consumers want brands to take a stance on.

    #49 - The Facebook Reputation Roadkill Mega Edition: data breach, privacy, regulation, politics, #deletefacebook, and our advice

    Play Episode Listen Later Mar 22, 2018 22:46


    Hold on to your apps folks, because we have an entire show on the topic of Facebook's recent "data breach."  

    #48 - Fake Twitter retweets and Instagram bots! Is it a good idea to pay social media influencers?

    Play Episode Listen Later Mar 14, 2018 22:28


    When is a social media influencer not a social media influencer? We discuss...and argue.

    #47 - United's lottery fail, do we have a right to be forgotten, and Reputation Cage Match: should your brand be political?

    Play Episode Listen Later Mar 7, 2018 19:27


    Apparently, Erin and I tend to agree too much, so this week we present the first Reputation Cage Match--two enter, but only one will be victorious!

    #46 - How Likes, Retweets, and Shares affect your online reputation

    Play Episode Listen Later Feb 21, 2018 16:54


    A federal court has ruled that using the Like button is an expression of opinion. We discuss how the court of public opinion views it.

    #45 - Defending your reputation from defamation, libel laws explained, and the sordid industry of fake court orders

    Play Episode Listen Later Feb 14, 2018 20:31


    Just because you don't like what someone has written about you, doesn't mean you can sue them for defamation!

    #44 - Which Super Bowl ads were #ReputationRoadkill and which were #ReputationRainmakers?

    Play Episode Listen Later Feb 7, 2018 23:40


    Some were cute, some were thought-provoking, and some were just weird, but which ones had the most impact on the advertiser's brand?

    #43 - Billy Bush is Rebuilding, Gypsy Taco is Rebranding, and Panera Bread is Reacting

    Play Episode Listen Later Jan 31, 2018 21:59


    Rebuilding, Rebranding, and Reacting are the three themes for this week.

    #42 - Are you relying too heavily on Facebook & not keeping an eye on other social networks? Should you pick a fight with bloggers? And, which bank is the most evil?

    Play Episode Listen Later Jan 24, 2018 23:56


    Facebook changes are coming, but you also need to keep an eye on other social networks!

    #41 - Our 6 reputation management predictions for 2018

    Play Episode Listen Later Jan 10, 2018 21:42


    We break out the crystal ball and make some bold predictions for ORM in 2018.

    #40 - The top 10 reputation stories of 2017...and we need your help picking #1

    Play Episode Listen Later Dec 20, 2017 19:39


    We're coming up on the end of 2017, so it's a good time to look back on the year's biggest Reputation Roadkill and Reputation Rainmakers!

    #39 - Massage Envy, Amazon & Walmart face friendly fire, while "Dilly Dilly" to Bud Light & Maisie Williams

    Play Episode Listen Later Dec 6, 2017 17:30


    Hear ye, hear ye, let it be known that this week we have Reputation Roadkill thricely, and two examples of regal reputation engagement.

    #38 - Uber's $100k hacker cover up, McDonald's Black Friday winning fail, and a Denver coffee shop in hot water!

    Play Episode Listen Later Nov 29, 2017 20:55


    A tale of two coffee social media campaigns. One will get you pumped up and the other frothing at the mouth!  

    #37 - EA Games feels the full wrath of the force, Logitech loses customer Harmony, and the 3 hottest ORM tips for 2018

    Play Episode Listen Later Nov 16, 2017 28:44


    Two tech companies face a reputation backlash but demonstrate how to quickly recover good will with their customers.

    #36 - What can you do if your company faces its own reputation House of Cards?

    Play Episode Listen Later Nov 1, 2017 21:39


    Kevin Spacey's reputation is in tatters, what reputation lessons can you learn from this scandal?

    Tesla avoids a reputation pothole, Pizza Hut's late hacking delivery, and a $250k reputation mistake

    Play Episode Listen Later Oct 18, 2017 20:00


    Have bad news to share? Be quick to get your side of the story out!

    #34 - Dove, Facebook, Cam Newton, and Jemele Hill all learn perception trumps intention

    Play Episode Listen Later Oct 11, 2017 22:24


    When it comes to reputation attacks, perception always trumps intentions.  

    #33 - Black hat online reputation management tactics you should avoid

    Play Episode Listen Later Sep 26, 2017 24:50


    There's the right way to do online reputation management and then there are these black hat tactics that you should never employ.

    #32 - Equifax's real reputation mistake, Nazi costumes are never a good idea, clowns have a reputation problem, but Gainesville PD does not!

    Play Episode Listen Later Sep 14, 2017 8:46


    Five reputation case studies, five reputation lessons!  

    #31 - Best Buy's reputation disaster, Panera Bread crisis team eats humble pie, and understanding your personal rating

    Play Episode Listen Later Sep 7, 2017 23:43


    Don't let a natural disaster lead to a reputation disaster!

    #30 - Why "trust" is changing, a magical apology, and PETA shoots itself in the foot

    Play Episode Listen Later Aug 24, 2017 19:58


    Is it time to change our standards for "trust?" 

    #29 - Social media shackles, RFID chips under the skin, and $1M awarded for defamation!

    Play Episode Listen Later Aug 9, 2017 19:54


    Should you track or police your employees' every move and tweet? We discuss this and more.

    #28 - Frontier Airlines picks a fight, bad press hinders recruiting, & the surprising reason brands are buying Facebook ads

    Play Episode Listen Later Jul 27, 2017 23:08


    There are many bold frontiers in reputation management, insulting members of the media is not one of them!

    Photobucket's negative exposure, Ring.com's customer service chimes in, Netflix drops a reputation bomb

    Play Episode Listen Later Jul 12, 2017 19:05


    Is it ever OK to drop an f-bomb as a brand? 

    #26 - Bonfire Brewing gets warm response, Aunt Jemima feeling the pressure, and Gmail finally stops being creepy

    Play Episode Listen Later Jun 28, 2017 18:34


    Cheers to Bonfire Brewing and Gmail for doing the right thing. We're still waiting for Aunt Jemima to do what's right.

    #25 - Liquido Active hangs its reputation, CenturyLink fires whistle blower, and fake libel orders a thing?

    Play Episode Listen Later Jun 21, 2017 24:04


    Greed is the theme for the week. When companies get greedy, bad things happen to their reputations.

    #24 - Acting ugly hurts your employer, Uber's desperate need for a brand lift, and what makes a great influencer?

    Play Episode Listen Later Jun 14, 2017 22:48


    Can someone call Uber a taxi? They need to go home and sober up their reputation!

    #23 - Memorial Day greed, apologizing is just part of crisis communication, and what do Tiger Woods & Chipotle have in common?

    Play Episode Listen Later Jun 1, 2017 23:37


    Ivanka Trump and Holabird Sports both get greedy at Memorial Day. British Airways spends too much time apologizing and not enough time updating. What do Tiger Woods and Chipotle have in common?

    #22 - 3 quick tips to power up your Twitter account

    Play Episode Listen Later May 25, 2017 6:03


    What can the Cubs, AT&T, and JC Penney teach you about improving your Twitter engagement?

    #21 - Maria Sharapova's reputation double fault, Sears is upset at the media, Dove's bottle battle, and more

    Play Episode Listen Later May 17, 2017 23:11


    This week we talk about rebuilding a damaged personal reputation, not letting the media tell your brand story, having the bottle to expand your brand, and how to get ahead of a potential reputation crisis.

    #20 - Wendy's golden nugget, a dark cloud over Sunny Co, and the airline industry is a mess

    Play Episode Listen Later May 10, 2017 22:31


    Wendy's makes good on its Twitter challenge. Sunny Co's swimsuit offer almost sinks the company. The airline industry is in need of a reputation makeover.

    #19 - About.com fails the mom test, SheaMoisture alienates its core customers, and Facebook has a privacy perception problem

    Play Episode Listen Later May 3, 2017 23:17


    My mom is pretty smart, but About.com still fails the "mom test."  

    #18 - United Airlines offering you $10k, ESPN the worldwide leader in reputation, and what was Unroll.me thinking?

    Play Episode Listen Later Apr 27, 2017 22:48


    We’re talking United Airlines, ESPN, and Unroll.me this week.

    #17 - United Airlines - what it really needs to do to fix its reputation

    Play Episode Listen Later Apr 12, 2017 24:48


    Are you mad at United Airlines? So are we! We discuss what they really need to do to fix this.

    #16 - Yahoo & AOL make an Oath, toxic YouTube advertising, and Chipotle attacks McDonalds

    Play Episode Listen Later Apr 5, 2017 21:39


    March Madness may be over, but the reputation craziness continues into April!

    #15 - United bans leggings? Restaurants demand ID? Throwing rocks at girls? And, of course, #JusticeForBradsWife

    Play Episode Listen Later Mar 29, 2017 21:20


    Did United Airlines really ban leggings? Should restaurants take responsibility for employees' actions? One NC billboard is causing a stir. And, of course, #JusticeForBradsWife!

    #14 - Hackers threaten your reputation, bribing for positive reviews is bad, and have Heinz ads gone mad?

    Play Episode Listen Later Mar 15, 2017 23:06


    Why bribing journalists for positive reviews is bad, how cyber hackers can threaten your reputation, and Heinz does something unexpected with their ads.

    #13 - Owning a bad customer experience, Genie Bouchard's reputation ace, & social media succession planning

    Play Episode Listen Later Feb 22, 2017 25:31


    This week we discuss the importance of owning a customer’s bad experience, how Genie Bouchard is engaging fans off the tennis court, and the importance of social media succession planning.

    #12 - 2017 Harris Poll reveals reputation winners & losers, WSJ looks at retailers & political stances

    Play Episode Listen Later Feb 15, 2017 22:24


    Which brands have stolen your love this Valentines' day? A new poll reveals all!

    #11 - Which Super Bowl ads were Reputation Rainmakers & which where Reputation Roadkill?

    Play Episode Listen Later Feb 8, 2017 19:39


    We breakdown the reputation hits and misses of the 2017 Super Bowl 51.

    #10 - The important reputation lesson you can learn from #DeleteUber

    Play Episode Listen Later Feb 1, 2017 13:11


    What contributed to the #DeleteUber boycott and the important strategy you can apply to your reputation.

    #9 - Can Sears save its brand, how did Dominos outgrow Google, and has HP's reputation blown up?

    Play Episode Listen Later Jan 25, 2017 21:05


    Sears is betting big on its new KCD brand, we look at how Dominos has been able to rebuild its tarnished reputation, and why HP can't afford to have its batteries catch fire. 

    #8 - Fiat Chrysler, Steve Harvey, and the declining trust in the media

    Play Episode Listen Later Jan 18, 2017 27:49


    Fiat Chrysler faces an emissions scandal, Steve Harvey alienates his audience, and a new survey shows declining trust in the mainstream media. 

    #7 - Aspen restaurant fines, Jenna Bush Hager's fast apology & Chipotle sued for $2b

    Play Episode Listen Later Jan 11, 2017 20:53


    2017 is off to a fast Reputation Roadkill start! 

    #6 - The Top 10 Reputation Roadkill of 2016

    Play Episode Listen Later Jan 3, 2017 17:40


    Join me as I count down the ten worst reputation crises of 2016.

    #5 - Amazon protects its brand from phishing attacks & Wikipedia doesn't want any web info deleted

    Play Episode Listen Later Dec 14, 2016 21:45


    This week we look at how Amazon is protecting its brand by getting in front of the latest phishing scams, and we challenge Wikipedia’s opinion that no information should ever be deleted from the web.  All that and more coming your way right now.

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