Success Beyond the Lens Podcast

Hey y'all! We're wrapping up season 8… because life. Originally I was considering going back to doing continuous recordings. I had the space and I was finally able to sit down and think of all the things I wanted to share with y'all. Then life happened.This is going to be one really busy summer filled with time with my son and projects around the house and everything required to keep the business going. So I've decided to put a pause on the podcast and focus my time where it really needs to be.We will be back in the fall so keep an eye out for our next season. In the meantime, listen in to hear my tips for taking time off this summer.Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview

We've all been there at one point or another. Owning a business and being your own boss is all sunshine and rainbows… until it isn't. In this episode, I chat with Dahlia Orth, a creative business owner, and we get into the nitty gritty today of what goes on behind the scenes of running a business and what happens when we need a break.There is so much pressure to achieve more and more and more. You see reels and posts of business owners and influencers that are showcasing that they've hit six figures or more, that they have so many systems streamlined, and that they are continuing to grow and scale. What they're not talking about is everything that goes on behind the scenes of these achievements and the struggles they are facing off-screen. While we definitely possess the resilience to make it through some of business-owning's finest debacles, such as financial stability and burnout, sometimes that 9 to 5 we left a few years back is starting to look pretty nice.Should we feel shame surrounding that? Abso-freaking-lutely not. We need to feel safe and secure, and there's nothing wrong with finding something that lessens your mental load and helps bring stability back into your life. And if that means you get a part-time job, or you go back to your 9 to 5, that's ok! There is a time for resiliency and a time for rest, and I want you to know that it's okay to rest for a while if that's what you really need. Tune in today to hear more of my chat with Dahlia, where we get very real and honest surrounding running a business and what that truly means. I know you're going to find something in here that resonates with you! Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Dahlia:Dahlia Orth Creative - https://dahliaorth.com/Instagram - https://www.instagram.com/dahlia.orth/Facebook - https://www.facebook.com/dahlia.orth.creative/YouTube - https://www.youtube.com/@dahliaorthConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7

I absolutely love hearing about other people's journey to entrepreneurship. It's fascinating to see how we all come into the world of entrepreneurship in different ways and for different reasons. Nata Salvatori is no exception. In fact her story is one of my favorites. Nata is originally from Brazil and made her way to the US through her love of volleyball. Through a stroke of serendipity she was offered a full ride scholarship to play in Arizona and proceeded to study for her passion in healthcare. She obtained her doctorate and spent years working in the healthcare field as a physical therapist. She spoke at conferences, completed research papers, mentored up and coming therapists and absolutely loved it. Until she didn't anymore. That's when she started asking herself the hard questions like, what else would I like to do? Is there more than this? She's always loved photography so she took a stab at becoming a photographer and within 2 years of opening her business, she was making six figures. She's since created an app and is starting to do some coaching as well. If she's learned anything it's that life is filled with challenges and twists and turns. But she's loved navigating it all and is hopeful that she's helping her children see and realize that there's no one right way to do life. Listen in to hear Nata's amazing story and take note of her advice for people who are both new in business or who are finding that something is missing. She's truly brilliant and I can't wait for you to learn more!Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Nata:NS Photobook - https://nsphotobook.com/Photobook Education - https://photobizeducation.com/Facebook - https://www.facebook.com/nsphotobookInstagram - https://www.instagram.com/nsphotobookweddingsPinterest - https://www.instagram.com/nsphotobookweddingsYouTube - https://www.youtube.com/@nsphotobookNata's App - Timeline PhotoConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/

It's impossible to make meaningful changes in life and business when you're not properly communicating with all parties. Which is why it's so important for you to learn how to properly communicate with your team and clients. Even when it's hard. I have this client, and she is a gem of a client. I love her so much! She works with us both on our admin side and our marketing side. One day we were on a call and she said Jenn, this all looks great, but something is missing from the marketing piece. I feel like it's falling flat. It needs to be more robust. Now, her numbers looked good. They weren't stellar but she was growing and bringing in new leads. Looking at the surface of the strategy, things were great. But for her, something was off. Because she communicated that feeling to me, we were able to take that back, create a new plan, test some new ideas, and start seeing more growth. What would have happened if she hadn't been able to communicate her feelings to me? This is why it's so important to learn how to properly communicate. Listen in to hear all of my tips and tricks for creating systems of communication and how to tackle those tough conversations. Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/@successbeyondInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondpodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastPinterest Freebies - https://kyrstenashlayphotography.com/pinterestfreebieGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview

Is your business accessible? Do you know what it means to have an accessible business? Quite honestly, though this is something that I've been working toward for years, there are still so many things I don't know about ensuring my business is accessible. That's why I am so excited to have Erin Perkins with Mabely Q on to share more about this extremely important topic. Erin is a former corporate graphic designer turned entrepreneur who also identifies as being deaf and blind. She doesn't let her disabilities hold her back from doing anything, but it is nice when others spend the time to make consuming content and learning more about their businesses just a little bit easier. Listen as she shares more about her mission and the things you need to consider as you transition your business into being more accessible. She also shares what accessibility really means and what she has learned as she's embarked on this journey. Because Erin has learned a lot. She came from the world of print design but is consulting on accessibility for online businesses. She has truly worked to better understand how we can use the tools at our fingertips to reach more people. This is definitely an episode you won't want to miss.Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Erin:Mabely Q - https://www.mabelyq.com/LinkedIn - https://www.linkedin.com/company/mabely-q/about/Instagram - https://www.instagram.com/mabely_q/Facebook - https://www.facebook.com/MabelyQConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template -

Do you know what keeps me going when things are really tough in life and business? My team. It's 100% the people who are working with and believing in me and this business that get me through when I feel like I just can't do any more. Do you know what I wouldn't have if I hadn't let go of my hyper-independence? My team. Because I would never have learned to trust in others to get things done if I hadn't finally learned to trust in myself. So what is hyper-independence? It's the state of feeling like you are the only one who can do the things. Not just do them correctly, but you feel as if you are literally the only one who is capable of doing them. Hyper-independence can and will hinder your entrepreneurial journey. Listen in to learn why, hear my story, and gain some tips and tricks for recognizing your hyper-independence and moving past it.Links and Resources:Connect with Success Beyond:Success Beyond - https://successbeyondthelens.com/@successbeyondInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondpodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastPinterest Freebies - https://kyrstenashlayphotography.com/pinterestfreebieGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=

Believe it or not, businesses need order takers. You however, as the CEO in your business should always be regarded as the expert. But how do you go from order taker to expert in your business? Here to share her thoughts is Amy Posner. Amy is an expert copywriter who has coached others extensively on how to bring their voice to life in their business. To do that she had to build a rock solid business of her own. Now she's helping creative freelancers get out of the order taking mindset to become the CEO of their business and life. How does she do this? By helping them shift their mindset from the tasks their clients are asking from them, to the problems that really need to be solved. She coaches them on how to ask follow-up questions and ways to dig deeper into the true needs of their clients' businesses. Listen as we chat about this process of becoming the expert in your space and to your clients while also staying true to yourself and your values. One of the things I love most about podcasting is getting to have deep and honest conversations with my guests, and that was epitomized in this conversation with Amy. After we chatted about the business side of things, we delved into how to bring your values to life in your business in a way that is genuine rather than performative. This was truly a wonderful conversation and I can't wait for you to hear it. Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Amy:Amy Posner - https://amyposner.com/Instagram - https://www.instagram.com/amyrposner/LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/Connect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template -

If you identify as a high achiever, you've likely found yourself struggling against the demands your passions have started placing on your life. So how do you slow down when you're a high achiever? How do you give yourself space to recharge and bring back your creativity? Katy Murray joins me and Sybrina to discuss just that. Katy used to do photography full-time but found that she didn't like the isolation of it. Now she's started a Virtual Assistance firm and she has a full-time job that she loves. Plus she's a wife and mother. How does she do all of that and maintain boundaries and her excitement about all of her roles? By being extremely mindful about her time, tasks, and requirements. She's a multi-passionate person who refuses to limit herself to the status quo. Instead she carves out intentional time for work and breaks. She loves to work but she doesn't live to work. Listen in to hear all of her tips and tricks and then let me know which one was most impactful for you!Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Katy:Katy Murray PhotographyGinger Biz PodcastInstagram @katyandco.vaInstagram @gingerbiz Connect with Success Beyond:Success Beyond@successbeyondInstagram@successbeyondpodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies

Having a creative outlet is such an important clutch for so many of us who are still working in the corporate environment. Eventually, if you exercise your creative outlet long enough, it can turn into a side hustle and even a thriving business!I spoke with Amanda Reid in this episode, and she shared about her career as a physical therapist as well as how she found her creative outlet through the lens of calligraphy. Her creative outlet turned into a fun side hustle that gave her the courage to step away from a very stressful job in a clinic. She shifted to working a part-time role at a different clinic, allowing her to commit time to her own calligraphy business.Amanda is also the founder of the Calligraphers of Color, which started with her exploring the industry for other calligraphers who shared the minority demographic with her. She began with an Instagram page that she posted to regularly, and it has grown to over 13,000 members. She transitioned to a private FB group to encourage collaboration and promotion of minority calligraphers. While it's easy to monetize a creative outlet and a passion, it doesn't always have to be that way. If you have a creative outlet or a talent that keeps you sane, and that is a means of caring for yourself, you absolutely do not have to make it a business. You are allowed to enjoy creating without the pressure of monetization. Self-care is the underlying message of finding a creative outlet, and Amanda shares a handful of other tactics that she uses to prioritize her mental health, such as taking breaks from social media and focusing on her physical health. This episode is such a good reminder to us, as creatives and entrepreneurs, that you have to prioritize yourself. Tune in today to hear more about Amanda's creative outlet that turned into a successful business and about the creative outlets that she keeps to herself for her own enjoyment. I know you're going to love this episode and the actionable advice it offers! Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysva Connect with Amanda:Amanda Reid DesignsInstagram | YouTube Connect with Success Beyond:Success Beyond@successbeyondInstagram@successbeyondpodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies

We are kicking off season 8 with this episode, and I have some big, exciting news to share with you!Success Beyond The Lens has officially rebranded to Success Beyond, a business management and marketing company for creative professionals. My vision for 2024 included a rebrand for Success Beyond The Lens. I wanted to give the business a nice face-lift to give more life to what it has become, but my business goals overall were not extreme. A nice 25% increase in revenue would have been great, but I was comfortable with my team and to continue growing organically. And THEN, in the middle of the rebranding, I was overcome with inspiration and ideas of what the potential could really be for Success Beyond the Lens. After a meeting with a business coach, I discovered that the dreams I had for Success Beyond The Lens were too small. I made the bold choice to step into the full potential of this business, which was a huge decision for me and for the business, and I didn't make it lightly. In this episode, I share with you how I came upon this decision and the process I followed to bring it to life.Tune in today to hear more about our transition to Success Beyond and for some inspiration to step into the full potential of your business as well!Links and Resources: Connect with Success Beyond:Success Beyond@successbeyondInstagram @successbeyondpodcastFacebook | Picbabun Grab your Boundaries Resources

We are reflecting back on 2023 in this solo episode and appreciating the journey we've been on.The word of the year in 2023 was forge because I was determined to forge my own way with SBTL. And, you know what?! I'm keeping the same word as I move into 2024 because it has been such a game-changer in the success of my business.The push for success was hinging on my ability to hire. Sabrina was my support person in this process and shouldered the weight of adding to our team – and she absolutely crushed it. The new team members that we added last year are phenomenal and helped build the foundation for a solid and efficient team.I learned a lesson in growing pains as well, and I made the decision to part ways with my one-on-one client. But part of forging my own way was shifting into the CEO role of SBTL and moving away from the daily grind of one-on-one work. This shift not only opened the door for me to be successful in my business, but also to spend more time with my son and put quality time into our summer together. Having a team that I could rely on opened my eyes to what was possible as I forged my own way. Tune in to hear more about what 2023 was like for me and what I'm looking forward to in 2024. How are you going to forge your own way this year?Links and Resources:Connect with Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies

We are all in photography because we love it. Some of us choose to do it as a side hustle, while others jump in with both feet to make it our sole source of income. Jessica Lynea is one of those who decided to jump in and make it her whole career for the flexibility it provided her family with a new baby.Now, after thirteen years of photography experience, Jessica has learned a wealth of knowledge that she wants to share with other wedding and engagement photographers. One of her key tips is to keep an organized and accessible portfolio to share with prospective clients and to help build vendor relationships. When building your business from the ground up, Jessica also recommends investing in high-quality equipment for your photography type to give your business the boost it needs. If you're starting out with low-end equipment to get your business off the ground, consider budgeting for better equipment to help you generate higher-quality photos and charge higher prices. You also have the option to rent equipment if the upfront investment is too costly.The equipment is only half of your business, though! Major components to consider when building your business are marketing, branding, legalities, and client management. Jessica had to figure a lot of these things out on her own but quickly realized the importance of implementing a solid system to keep the business churning. There is so much information packed into this episode if you're wanting to launch a photography business or take your photography business from a side hustle to the main cash cow! Tune in today and hear more about Jessica's story and the advice and wisdom she has to share. We know you're going to love it! Links and Resources:Connect with Jessica:Jessica Lynea Photography LLCJessica's Free EducationInstagramConnect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template -

As you know, we're in one of the busiest seasons of the year for photographers. Everyone is getting ready for the holidays by getting family photos done and planning out photos for spring. Wouldn't it be amazing if you had mini-sessions available to provide to your clients? If you're wondering how to have successful mini-sessions in your photography business, Angelica Pompy is your girl. Angelica has been practicing photography since 2009, but decided to launch her own business in 2017. Since then she has been able to leave corporate and focus solely on the work she loves. How? Through gaining a true understanding of business, marketing, and creating seamless systems.She has successfully used mini-sessions to bring in cash injections when needed and help her to find lifelong clients because she treats her mini-sessions as if they're a full package. Listen in as she shares how she markets her mini-sessions, what she's done to set up systems around them, and why building an email list has been critical to the success of her business. Angelica is a marketing whiz and is able to impart her knowledge in a way that makes doing the things simple. You won't want to miss out on this one.Links and Resources:Connect with Angelica:Angelica PompyFacebook | Instagram | Pinterest | YouTubePompy PortraitsInstagram | Facebook | Pinterest Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7

Email is amazing! Some might consider this a strong stance to take, but when you can send one email and fill a program or sell out an offer, you'll probably think the same. Here to share the importance of the email list is Shannon Vondy.Shannon is a wedding and family photographer who had to think of creative ways to make money once 2020 hit. With one email she was able to make over $2,600 and all the things everyone always said about email being a key to cash suddenly clicked. Now she's running her photography business but has a whole separate business dedicated to helping small business owners make more money with their email lists. How? Through a membership, courses, and services. One of my favorite pieces of Shannon's advice is that email is what you want to make of it. Don't want to sell everyday? Okay. Can only email twice a month? That's fine. Think you're a terrible writer and don't want to write long emails? Then write short ones. The people on your email list raised their hands because they want to hear from you. You get to decide what that looks like. Listen in to hear more about Shannon, her background, why she's so passionate about all things email marketing and her tips, tricks, and advice for getting started and growing. Links and Resources:Connect with Shannon:Instagram | LinkedIn | TikTokConnect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview

When you started your photography business did you have a vision of what it would look like years down the road? Or, did you realize you loved photography and wanted to make a little extra money? For Morgan Nagle, it was the former. She always knew she wanted to build a nationwide photography business, but even she didn't realize she'd be going international. Morgan started her business fully understanding that at some point, her business would be bigger than just her. She wanted to bring on a team with associate photographers and be able to take on clients all over the country. Over the last 18+ months, that's exactly what she's done. She has ironed out the processes for bringing on new clients, setting them up with their photographers, and making sure that they feel taken care of all along the way. But it wasn't easy. Reaching this iteration of her business vision has taken focus, planning, and a lot of time doing the “boring” things like setting up systems and processes. But man has it been worth it. Morgan is now able to spend time at home with her little one while taking on clients that she loves and building the business she's always dreamed of. Listen in to hear her thoughts on the journey she's taken to get to this point. She's sharing the highs, the lows, and everything in between while offering up some amazing advice for other photographers looking to build a similar business. Links and Resources:Knowing When to Hire a Team with Morgan Nagle - https://successbeyondthelens.com/episode-28/Connect with Morgan:Heck Designs & Photography - https://www.heckdesignsandphotography.com/work-with-morganInstagram - http://instagram.com/heck_designsPinterest - https://www.pinterest.com/heckdesignsandphotography/Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable...

Elaina Janes, a portrait photographer based out of Kentucky, joins Jenn and Sybrina to share about the work-life balance she has created in her business.Photography started as a hobby for Elaina and bloomed into a booming business over the course of 5 years, causing her to quit her full-time job on a whim. The following five years of business saw Elaina thrown into a state of struggling to keep her head above water in the face of the hustle culture. The “dream” life that she had built ended up leaving her in a state of burnout and misery that had her looking for something to let go to give her some breathing room. And thus, she made the difficult decision to retire from wedding photography.Reducing her workload to portraits and a 4-day work week has given her the freedom and flexibility to enjoy her business, offer amazing service, and still be able to exist outside of her business and enjoy traveling with her husband. So what was her process, and how did she get there? Listen in to find out! Links and Resources:Connect with Elaina:Elaina Janes Photography - https://elainajanes.com/Facebook - https://www.facebook.com/elainajanesphotoInstagram - https://www.instagram.com/elainajanes/Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens - https://www.instagram.com/successbeyondthelens/Instagram @successbeyondthelenspodcastPicbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7

Have you ever considered using TikTok to grow your photography business? Heather Nixon, a boudoir photographer out of Dallas, Texas, joins Jenn and Sybrina to share how she used TikTok to build a thriving business as she was just getting started. Listen in to learn how you can do the same. Jenn has been following Heather for a while and absolutely loves her work. Literally, when she thinks of boudoir photography, Heather's work is what comes to mind. And it's all because Jenn found her on TikTok and loved the content she was creating. What was it that drew her in? Heather's personality. The beauty of TikTok is that you get to highlight your personality while also sharing amazing tips, tricks, and advice for your potential clients. So what kind of content should you be creating? Listen in to find out!Links and Resources:Connect with Heather Nixon:Heather Nixon PhotographyInstagram | Facebook | PinterestConnect with Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet Template

We all find ourselves in a season of burnout at some point in time, and I wanted to share some key points with you this week that will help you put up a nice burnout barrier to keep you from getting to that point. We will also chat about some ways to navigate burnout if that ship has sailed and you're already knee-deep in the burnout experience. One of the big things that can keep burnout at bay and help you steer your way out of burnout is to enforce boundaries. It is key that you set reasonable expectations with your clients surrounding communications that protect your peace and your time.Another key to staving off burnout is saying “no” to the work that is not your favorite. If you're not a fan of certain types of photography – keep a solid referral list, defer those clients to someone who prefers that type of photography, and keep your focus on the things that light you up. Lastly, lean on systems and support teams. CRMs keep your information organized and help streamline your processes. This will take the exhaustion out of the grueling tasks of emails, invoices, and other things that can easily be automated. Delegating to your support teams helps you offload some of the backend work or the around-the-house work so that you can focus on the things that bring you joy.Tune in today to hear more about these strategies and how you can implement them in your photography business. These strategies will keep you operating at your best while still delivering the best service possible to your clients, and I know you're going to love them! Links and Resources:Connect with Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram @successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies

Have you ever wondered whether or not you're currently set up under the right tax entity? Guess what… you might not be! Also, it may benefit you WAY more in the end to go with a true tax entity rather than starting as a sole proprietor. Katelyn Magnuson is a Fractional CFO and owner/founder of The Freelance CEO and she's here to share her thoughts on all things numbers and tax entities. Listen in as she shares her top advice and why filing as an LLC sooner than later may mean saving tens of thousands of dollars in taxes. Have you ever thought to yourself, “I LOVE numbers?” No? You're not alone, but that has never been a problem for Katelyn. She's always loved how knowing your numbers impacts achieving your goals. She's built an entire firm of people who are dedicated to helping their clients reach all of their money goals… (and buy the latte too!)You see, no matter if you're building a business, starting a side gig, or trying to figure out retirement, you have to know where you're at to get where you want to go. That's where Katelyn and her team step in. Listen as she shares her thoughts about why starting as an LLC is often the best thing, what it means to partner with your CFO, and why you should start with your goals, not what you're currently making. Katelyn is an amazing money-mind and this is one episode that you cannot afford to miss.In This Episode:[02:50] What does “CFO” stand for and what does a Freelance CFO do? [06:09] Are you able to switch your financial goals mid-track? [07:33] Do they only educate or do they also do the work itself? [09:39] When you're first starting, what kinds of entities can you set yourself up as? [13:42] Can you be an S-Corp without being an entity? [17:29] Do most people realize that they'd be better off filing as an LLC even if it is more up front? [20:33] Learn more about how they advise their clients and why.[21:32] Are there any cons to being an S-Corp? [26:25] What other eligibility should you look at before becoming an S-Corp? [29:55] Katelyn shares her best advice for business owners. [31:37] Listen as Katelyn shares her three rapid fire answers about food, tools, and advice.Links and ResourcesThe Dos & Don'ts of Finance for Photographers with Katelyn MagnusonConnect with Katelyn:The Freelance CFOFacebook | Instagram | TikTokFind Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries Resources

Have you ever thought to yourself, “I'm not a numbers person?” If you have, you're not alone. But what if I told you that you're probably just not thinking of the right types of numbers? Crystalynn Shelton is a CPA and QuickBooks Certified Pro who was also not a numbers person, but she loves them now. Listen in to learn all about Crystalynn and how she's helping small business owners love their numbers. Crystalynn decided to become a CPA a junior in high school when she took a beginner bookkeeping course. Up to that point she hated all things numbers and math related, but bookkeeping was just… easy. She went to school, got her degree, and later became a CPA. She joined the corporate world and started working night and day to manage the numbers for large corporations. But it wasn't sustainable. Instead of continuing to work incomprehensible hours, she started working with clients on the side and dove deep into the world of QuickBooks. She has now written multiple books to help business owners own their books and grow profitable businesses while also providing consulting and 1:1 services. If you've been burying your head in the sand when it comes to your numbers, this is the episode you won't want to miss. Leave your limiting beliefs about money and numbers behind and start owning your finances. In This Episode:[02:09] Learn more about Crystalynn and her business. [05:26] Even if you don't plan to manage your books, you need to understand how they work. [07:24] So much of your bookkeeping can be automated. [10:49] What sorts of businesses does she work with and is there a revenue cut off? [12:16] At what point should you be looking for a bookkeeper in your business? [12:48] What's the difference between a CPA and an accountant? [13:56] Which questions should we ask to know that we're finding a right fit for us? [15:20] Crystalynn specializes in service-based business. [16:39] In what ways does she support business owners in mastering their finances? [21:36] How she approaches the accounting software conversation with her clients. [25:26] Does payroll make managing the books harder? [28:31] Do the rules change for different kinds of business entities? [32:25] What did her days look like as she was building her business on the side of her corporate job? [35:25] When she left her corporate job, did she already have a client base? [39:40] Where do her interns go after they graduate? [41:13] One of the biggest things business owners struggle with is a fear of numbers. [44:08] What made her want to take the bookkeeping class in high school? [45:40] Crystalynn shares her last bit of advice. [49:47] Hear a horror story about vetting your bookkeeper. [50:41] Crystalynn shares her favorites in the rapid-fire questions. [54:27] Connect with Crystalynn and grab her resources.Links and ResourcesFind Crystalynn:Crystalynn SheltonFree Gifts - Your First 7 Days in QuickBooksMastering QuickBooks® 2022: The bestselling guide to bookkeeping and the QuickBooks Online accounting software, 3rd Editionhello@crystalynnshelton.comFind Success Beyond the Lens:

Have you ever considered the legal health of your photography business? No? You should! Ray and Gabe of In|Flow are changing the face of small business legal help and you won't want to miss it. Listen as they share their story and why they're so passionate about supporting small businesses.Ever thought that contracts were a nicety? They're not!Your contracts establish the legal relationship you plan to have with your clients. While that's not the ONLY thing you should consider as you start a business… it's certainly one of the most important. Listen as Ray and Gabe of In|Flow dive into when you should seek out legal help, which questions you should be asking, and why their subscription model is legit the best bang for your buck. Ray and Gabe know what they're talking about. They've BOTH been involved in, or had family involved, in small business and they are passionate about making sure that small business owners have all the legal resources they need to grow and scale. In This Episode:[01:47] Welcome Ray and Gabe to the show and learn a bit about them.[04:13] Knowing who your business is for upfront is so important. [08:37] Being approachable is one of their core values because they want people to WANT to talk to their attorney proactively.[11:17] Ray and Gabe share the services that they offer to their clients. [13:36] At what point should aspiring business owners reach out to an attorney? [17:05] It's never too soon to seek legal advice for your business. [19:21] Contracts are so important for businesses which is why they are one of Ray and Gabe's most highly sought after services. [21:36] Why you need to stay away from the Frankenstein Contract. [23:24] What's covered in their subscription model? [26:20] Ray and Gabe share how contracts implicitly impact photographers. [29:41] How do you know that your contract isn't effective? [34:13] Why you need to put EVERYTHING in the contract![37:42] It doesn't matter if you have email communication, a contract will trump other correspondence.[40:03] Ray and Gabe share their final tips and advice for creative business owners.[41:41] Connect with Ray and Gabe. [42:23] Ray and Gabe answer our rapid fire questions. Links and ResourcesFind Ray & Gabe:In|Flow LawYouTubeTikTokInstagramFind Jenn:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet Template

Something all small business owners worry about but few understand how to implement is a solid financial plan with retirement in mind. Jon Bebe is the founder of Collaborative Financial Group and passionate about helping small business owners plan for the future. Jon found his love of financial planning early on and saw a huge gap in the education and knowledge of small business owners. He was even told by some of the larger players that the reason they don't pursue small business owners is because the pay day is simply too low. Rather than leave this sector of the market to flounder, Jon started Collaborative Financial Group and now aims to educate and empower small business owners to start the financial planning conversation. It doesn't matter if you're making huge sums of money or just getting started, having a financial plan is beyond important. Thinking about retirement is beyond important. These things are a must for ALL business owners. And if you plan to someday offer retirement benefits as an employer, you need a trusted partner to help you set up the right kind of program for you and your employees. Listen in as Jon shares his brilliant financial insights as well as why he recommends you start the conversation sooner than later. If you've been thinking about retirement, worried about, stressed over it, then listen in and start asking questions!In This Episode:[02:09] Welcome to the show Jon! Listen in to learn about him and his business. [03:15] How did he start his business and get into working with small business owners? [07:06] Why are retirement and investment accounts important for small business owners? [09:47] When should small business owners consider retirement planning? [12:24] Is there a threshold you have to cross to provide retirement benefits to your team? [13:34] What kinds of retirement accounts are available to small business owners? [17:27] Learn the benefits of working with someone to help set up your business investment accounts and benefits programs.[21:30] Jon shares the driving light, or goal, of Collaborative Financial Group. [25:26] How does Jon work with his clients and how can you get in touch with him? [28:22] Jon's best advice is to just start the conversation. [29:36] Sybrina ends the show with a quick lightning round of questions. Links and Resources:Connect with Jon:Collaborative Financial GroupEmail | LinkedInConnect with Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcast@jenn.baysFacebook | PicbabunGrab your Boundaries Resources

Hey y'all! Big changes are coming for Success Beyond the Lens! The company AND the podcast. The first of those changes is that the Success Beyond the Lens Podcast is getting a new host! Listen in to meet Sybrina and hear what's new on the horizon.  Sybrina joined Success Beyond the Lens way back in October of 2021. She was the very first full-time employee we brought on and NOW she's taking an even bigger role in the company!  Starting with season six, Sybrina will take over as host of the Success Beyond the Lens Podcast. I'm not going anywhere, but with her looking to grow and hone some new skills, it seemed like the perfect time to work on some side projects that I've been passionate about.  Namely, starting a brand new podcast to come alongside my coaching and consulting business that I started at the end of last year. More to come on that! But in the meantime, listen in, learn more about Sybrina, and get ready for season 6 of the podcast.  We're going to be digging deep into the financial and legal side of business and what you need to do, consider, and plan for as your business starts and grows. In This Episode: [02:43] The Success Beyond the Lens Podcast is getting a new host! Meet Sybrina! [05:00] Jenn and Sybrina share how they met and what led to Sybrina working in the business.  [07:51] Sybrina shares what she's most excited about in taking over the podcast.  [09:25] What are some of the areas Sybrina has grown so far?  [13:20] Which topics most intrigue Sybrina in the financial and legal space?  [14:44] Big updates for the Success Beyond the Lens podcast! [15:44] PLUS - Jenn is launching a new podcast.  [16:52] What are some of Sybrina's favorite business tools?  [19:56] Where would we go in Florida to hang out? Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Connect with Success Beyond the Lens: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast @jenn.bays Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

Hey y'all! I don't know about you but I fully believe we are IN the busy season! What I have found when these seasons come around is that I start to let balance slide. Which almost always negatively impacts my mental health. Listen as I share my top 3 tips for checking your mental health during the busy season!  First things first is understanding what life looks like normally. Make a list of things that typically start slipping when you get too busy. For me, I know things are going haywire when there are dishes everywhere, laundry undone, I struggle to get ready for the day, etc.  When things start slipping, red flags go up for me, but they also go up for my close friends and family and they can call me out on it.  Once you have that list, look at things you can delegate to others. Maybe you bring on house cleaners for the busy season, have someone do the yard, or have a meal service deliver food. You don't have to have these things long term, but rather than deal with the busy season AND all of your normal responsibilities, instead get some help.  You can also start delegating within your business. Bring on a VA to help with calls and getting galleries out. Have someone help you edit.  There are so many ways to delegate bits and pieces so that not everything is landing on your shoulders alone.  Last but certainly not least, have an accountability partner. Have someone that you can check in with to be sure that you don't lose sight of your goals and who can ask after your mental health.  These aren't the only ways to maintain your mental health through the busy season but they are a fantastic start. What are some ways you manage your mental health during busier seasons in your business? In This Episode: [01:41] Don't let your mental health take a backseat during this busy season. [02:14] Make a list of things that happen externally when your mental health is declining.  [04:36] What are things in your home that you can delegate to make things easier?  [06:24] Take stock of your day at the end of the day.  [10:27] Have an accountability partner! [14:50] A quick recap of my tips for checking your mental health during the busy season. Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Connect with Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast @jenn.bays Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

In case you needed the reminder, this season is not about how to take more bubble baths to further your self care. We are digging into the important topics and Allison Tallman brings it. She's helping to make nutrition simple and doable no matter how busy you find yourself. Listen in to hear her tips, tricks, advice, and more.    Allison realized she wanted to go into nutrition while she was in pre med in college. One of her absolute favorite classes was her nutrition class because it covered so much more than how to create a balanced plate. They went into the psychology behind food, why dieting as done in our culture today is bad, and so much more.    Fast-forward to five years ago and she knew she wanted to help more people on a larger scale. She started her business and began changing the lives of her clients and her audience. She truly believes that nutrition should be simple and doable for anyone.    Because you cannot power through your career, your business, and raising your babies if you aren't taking care of the building blocks that make you, you.   We go into everything from why dieting and intermittent fasting are not the best solutions for busy, on-the-go females, why having a strong snack game can help you lose weight, and why balance not shame, blame, and guilt, is key.    If you've ever struggled with eating healthy or been battling it out with your scale, this is the episode you have to hear. Food is fuel. That is all. Listen in to learn more.   In This Episode: [02:11] Learn more about Allison and her journey to entrepreneurship.  [04:25] When did she decide to specialize in nutrition and become a nutritionist?  [07:13] What's the difference between using a “diet” and focusing on balanced eating?  [09:39] Her approach to changing mindset around food and eating.  [11:50] How can busy women integrate her processes into their lives?  [14:38] What to do when you feel so busy that even one thing seems impossible. [15:40] Allison shares some of her nutrition hacks for busy women.  [17:50] Why breakfast is so important.  [19:36] One additional thing you can do if you find yourself skipping meals. [22:17] Having a solid snack-game is super important.  [23:53] Allison answers Jenn's rapid-fire questions.  [27:20] Connect with Allison.   Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration!   Connect with Allison: Nourished Routes Top 3 Snack Hacks Facebook | Pinterist | Instagram | TikTok Connect with Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast @jenn.bays Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call  

I cannot say this enough, self-care is not bubble baths, massages, and alone time. Those things are great but they do not make up the entirety of what it means to care for yourself. Alexis Overstreet is a licensed psychotherapist who has transitioned into helping business owners connect with their bodies and create real self-care plans to bolster their lifestyles.  Alexis began her career in clinical practice and absolutely loved what she did, but as things started shifting just before the pandemic, she realized her purpose was shifting. Beyond the mental load of the stress of the pandemic was this overarching trend toward a true neglect of the self that she was seeing in her patients and in herself.  So much of our anxiety and our stress stems from our bodily reaction to outside stressors, but if our body is not being well cared for, then it cannot properly respond. Additionally, this modern world is full of stressors. We are constantly in a state of fight or flight and our bodies can no longer instinctively determine when we are in harm's way or simply reacting to something happening in the world. All of these things have helped Alexis create a new way to approach health and wellness, by planning self-care as part of the overall lifestyle.  She shares so many amazing tips and advice for how to do this, but one of my favorites, and one that I didn't realize impacted our overall mental health as much as it does, is hydration. Getting and staying properly hydrated makes a world of difference for our brains.  One way she recommends staying hydrated is having more than one water bottle on hand at all times. That way when one runs out, you always have a backup. And when you just can't drink anymore water, remember that there are tons of foods out there that are naturally high in liquid.  Listen as she shares more about why she's so passionate about true self-care and ways you can start implementing self-care planning in your own life. Which is your favorite tip or trick?  In This Episode: [02:00] Meet Alexis Overstreet and listen as she shares a bit about her story.  [04:50] How you can plan your self-care as a tool for your lifestyle.  [07:39] Self-care is so much more than the skin deep things that the marketing gurus would have you believe.  [08:52] What can business owners do when they have stressors and triggers in the middle of their day?  [11:02] Stress is an internal reaction, not an external situation.  [12:57] Alexis shares how she works with her clients to become more aware of their own stress and stressors.  [15:20] Just because you've found your dream job, you'll still experience stress.  [18:20] What constitutes overall hydration?  [19:46] Learn what fascia is and why we need to pay attention to it in self-care.  [21:40] Ways you can address stress and stressors in the middle of the day. [24:43] Why having more than one water bottle around is one piece of self-care planning.  [27:22] Good foods to eat that increase your hydration.  [30:59] Take it easy on yourself. It's hard work to run a business, so give yourself grace and know that health, wellness, and self-care is not all or nothing.  [32:39] Use the MELT system to help you release tension.  [33:24] One actionable tip to take away from this conversation is to pay attention to your body. [34:23] Alexis answers the three rapid fire questions for the day.  [39:31] Connect with Alexis.  Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Connect with Alexis: Metaspace Wellness Instagram  Connect with Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast @jenn.bays Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

Lisa Asp has been making photographic art since 1995 but became a Certified Professional Photographer in 2010. In 2011 she decided that pet photography was what she really wanted to specialize in, and she hasn't looked back. Listen as she shares her story, what she's doing to help rescues in her area, and what makes the Animal Image Makers Conference the best in the industry.  Prior to specializing in pet photography, Lisa was truly a jack-of-all-trades photographer. She loved creating artistic photographs and sharing them with her clients. But she has always had a special place in her heart for animals. She started donating her time to professionally photograph pets at animal shelters and rescues and became instrumental in helping those animals find forever homes.  Little known fact, professionally photographed animals are significantly more likely to be adopted.  One of the other things Lisa loves is community and helping others in their own photography journeys. Which is how the Animal Image Makers Conference came to be. They started it in 2019 and almost sold out all of the tickets.  They have international speakers come in to share their knowledge and expertise, but most importantly of all, they've truly created a community for pet photographers to call home.  If you've been considering pet photography for your business, you will not want to miss out on all of the brilliant tips and tricks Lisa shares. Even if you're NOT looking to add pet photography to your business, Lisa knows her stuff and the things she shares can be applied in so many ways.  Listen in to learn all about Lisa, the Animal Image Maker's Conference, and what you need to do if you want to make pet photography your main offering.  In This Episode: [02:12] Learn about Lisa and how she found herself delving into pet photography and education.  [05:20] How did the Animal Image Makers Conference come about?  [09:18] Lisa shares her tips for starting and running a successful pet photography business.  [17:35] What kind of advice does she have for dealing with dogs who aren't well-behaved?  [20:24] She's even photographed a pot-bellied pig.  [24:53] Her advice for shifting into pet photography from other niches.  [27:28] Is it harder to work with rescues or shelters?  [30:00] One actionable tip to go out and start your pet photography business today.  [33:41] Lisa answers the rapid fire questions.  [36:56] Connect with Lisa.  Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Connect with Lisa: Tangerine House of Design Animal Image Makers  No Bones About It Connect with Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast @jenn.bays Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

Have you ever found yourself spiraling in a pit of self-doubt? It happens. Trust me, I know. BUT there are definitely ways to get yourself out of that pit and back on track without completely derailing your business or health. Listen in to learn how! So first things first, if you're able to, take a break. When I'm having a ‘bad brain day' I find that I end up being way less productive than normal. Typically my thoughts keep circling, I can't stay on task, and overall my anxiety keeps me from making positive steps forward.  On these days, I have to take a break. Sometimes a break looks like a 20 minute walk or a long lunch. Sometimes it looks like shutting down for the day and being done until the next day. Either way, it doesn't make sense to push through a less than productive day knowing that the results are going to be sub-par and take way longer than normal.  Sometimes our brains just need to reset and taking a break is a great way to do that.  Once you've taken that break and gotten your head in a better space, take some time to reflect. Why did you have a spiral in the first place? What was the root cause of the bad day?  Getting to the root cause of the problem is the first step in taking strides toward not having that same issue occur again.  Last, keep what I call ‘happy notes' around at all times. When you're having a bad day one of the best things to do is go back and reread all the notes that satisfied clients, customers, and partners have sent you over the years. Sometimes you just need to be reminded that you are awesome and you know what you're doing! Listen in to hear my top three tips on fighting self-doubt because it's going to happen. Having the tools to come back better and stronger is the key to staying in the game! In This Episode: [01:41] As a business owner you will have to battle self-doubt at times.  [02:32] First, if you're having a bad brain day, then you may just need to take a break.  [05:37] What it means to do a 5, 4, 3, 2, 1 grounding technique.  [07:55] Abide by your hard stop in your business and do something just for you.  [09:34] Tip number two, take a look at what is causing your self-doubt.  [14:31] If your self-doubt doesn't have a current root, dig deeper.  [19:01] When you first realize that you have anxiety, finding the root may be more difficult. In this case, work instead on getting out of that anxious moment.  [21:22] Tip number three, keep happy notes all around you to refer to on those bad days. [25:11] We're humans and we're going to make mistakes. That's okay! Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Connect with Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast @jenn.bays Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

One of the most important pieces of taking care of yourself is to literally take care of your body. And y'all, it does not have to be impossible. Listen as Alexis Hurley of Alexis Hurley Fit, LLC. shares how you can start making small changes in your daily life to reach those big health and fitness goals.  Believe it or not, Alexis was not always about the fitness. She even goes so far as to say that she was down right lazy. But it didn't take long for her to realize that she needed to get back up and start doing something.  She's been sharing her journey on Instagram for the last nine years, but when she had her little one, she started becoming very consistent in her posting. Then one week, she had several people reach out to her and tell her that what she was doing should be her career.  Now it is! She's sharing all the juicy details behind the importance of starting small and building on those wins and why macro prepping is so much easier than meal prepping. So often we find ourselves writing out a huge list of the things we have to accomplish when it comes to our health and wellness that just starting seems like too much.  Alexis will help you put the list down and realize that small wins every day end up turning into huge wins over time. Listen in to learn more! In This Episode: [02:11] Listen as Alexis shares a bit about herself,her life, and why she's excited to be in her 30's. [05:02] How did she start her business and why a fitness business?  [08:15] It all happened quickly but it feels like she's in the exact right place.  [10:08] Alexis shares her top three tips for making your health a priority this year and reaching your goals.  [13:40] Examples of specific goals to set that will help you reach your desired level of health and fitness.  [16:41] How to get started with a focus on nutrition and balanced eating.  [19:12] When did she realize that she had found the right path in starting her business?  [22:11] It is so much more impactful to be authentic rather than Insta-perfect and rigid.  [23:21] Alexis's goal is that her clients understand how to build sustainable health rather than reaching a short term win.  [24:19] Her tips for eating better without spending hours in the kitchen. (Hint: it's not meal prepping) [27:08] Is there any aspect of her business that she would have done differently?  [29:34] Alexis gives her best advice for when you should start your own health journey. [31:03] Lightning round with Alexis:  Fave business tool? Instagram Favorite Quote? 2 Timothy 1:7 Where would we hang out in Elizabethtown? Starbucks and Iced Coffee!  [36:07] Connect with Alexis. Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Connect with Alexis: Alexis on Instagram Work with Alexis Connect with Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

I am so excited about this season. We're doing things a little bit differently for the next few episodes, but I think it's so important for us to consider as we come out of the holidays and start looking at this new year.    Season 5 is all about health and wellness.    I'm not going to be over here sharing with you my fluffy self-care practices, though they may make an appearance, I'm talking about real health and wellness. I'm going to have guests join me to talk about healthy eating, moving your body, taking care of your mental health, and helping you to figure out what the best version of YOU looks and feels like.    Because for me, health and wellness is not a number on a scale or a pair of jeans. It's mental fortitude, a strong body that supports me in life, and practices that help balance my life and business.    If that sounds good to you, then buckle up because this is going to be an amazing season!   In This Episode: [02:11] Welcome to season 5 and all things health and wellness. [03:39] What it means to take care of myself.  [06:04] Start thinking about what a well-rounded version of YOU looks like. [08:14] Learn what I think of when I picture the best version of myself.  [08:55] What you can expect as we move into Season 5 of Success Beyond the Lens. [09:35] I share where I'm at with my health and wellness right now and why I started practicing gratitude again.  [13:36] Working out is integral for my mind and body.  [15:28] It's important to acknowledge that each season of your life means different things for your health and wellness.  [18:20] Take this season to challenge yourself to rethink your own wellness.  [21:36] A messy house makes me feel like I'm being attacked when I walk into it.  [22:46] Right now, take time to figure out where you can start to find balance again.    Links and Resources: Animal Image Makers 2023 Conference - Use Code: SUCCESS2023 for $50 off registration! Creating Confidence with Cristin Goss Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

Can you believe it? This was the MOST listened to episode of the podcast… EVER! Which is why we're re-releasing it! Listen in and let me know what you think! Hiring an expert to help you with any aspect of your business is great, but only if you too know what it is they're doing. This is especially true when it comes to the systems and software you're using in your business. Listen in to learn why your systems are only as good as the knowledge you have of them.  I hear this complaint about various software all the time. So and so came in and set everything up but I have no idea how to use it. This is a problem! You should have an idea of how to use the software and use the system that's been implemented.  If you're setting up your systems yourself, take the time to dig into the resource libraries provided by the platform you're using. They all have them. Many of them even have weekly webinars and various other ongoing resources you can attend to get better acquainted.  If you're hiring an expert, be sure that they offer you the time to either sit down and show you how to use the platform and system OR that they provide you with videos walking you through various aspects.  Hands down, when your system breaks down, it's almost 99% because of user error. There is usually some small step missed, or button unclicked. If you've never spent any time using the platform, you'll never know when those things are missed.  Listen in to hear my tips for testing your systems, troubleshooting, and most importantly making sure you're able to learn as much about your chosen platform from the expert you've chosen to hire.  The goal of these systems is to save you time and make you money, and every single one of them will do that for you. IF you take the time to learn how they work and what to do if something goes wrong.  Links and Resources: Want to listen to the original episode? Here's the link! Consultation Connection Call Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

This episode with Natalie was so amazing. It was one of our TOP episodes for 2022. Listen in or listen again, this information never goes stale! If you haven't already established your mission, vision and values for your business, you won't want to skip this episode. Natalie Gingrich, CEO and founder of The Ops Authority, joins me to share why establishing these from the start of your business is so important and how to be sure you reflect on them both professionally and personally. Natalie spent over 15 years working at a fortune 150 company and while she loved her job, she needed time freedom and flexibility to spend more time with her family. Rather than continue on in the status quo, she took the leap and hasn't often looked back.  One of the things propelling her into entrepreneurship was her intrinsic value based around her family. Her children were moving into some pretty exciting times in their lives and she didn't want to miss it.  What came a little later for her was the mission behind her business and the vision to enact it. Natalie makes a great point that when you're just starting your business, it's important to dabble. Figure out what you like, what you don't, and how you want to make an impact in the world.  Once you've found the clients or work that truly make working in and on your business a joy, then it's time to start delving in and solidifying some of these key pieces. When done right, your mission, vision and values will act as guardrails for your business, keeping you in the lane you need to travel to reach your goals. Natalie is brilliant. Success Beyond the Lens was born through one of her masterminds and it was her pointing out my love for working with and for photographers that got me thinking about how to shift into working exclusively in this niche.  Listen in to see how you can start putting together your mission, vision and values, when you should review them, and why it's important to simply get something down. Links and Resources: Want to listen to the original episode? Here's the link! Consultation Connection Call Find Natalie: The Ops Authority The Ops Authority Podcast Facebook | Instagram | LinkedIn | Pinterest Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies

Ready to start making more money in your photography business? Listen or re-listen to this episode with Karinda K! She has all the tips and advice you need.  One thing that can make or break your photography business is your money mindset. That's right. The stories you picked up from your parents and that you tell yourself about money absolutely impact how you operate your business. Listen as Karinda K shares all! Karinda is an amazing photographer who is now selling multi-4 and 5 figure photography packages, but she admits, she wasn't always comfortable with it. In fact, for a long time she wouldn't even accept credit cards because she was so fearful that her work was putting someone in debt.  That wasn't her story. It was a story she'd heard from her parents since she was little and she took it on as her reality.  When she started digging into her stories she realized that money is a tool. It is not evil, it has no emotion. It is there to be used to create impact in the world, the industry, and the family. No more. No less.  Listen as Karinda delves into her own story and why this money piece is so important. She shares tips and strategies for re-writing your own money story as well as the first steps she has her clients take as they begin digging into their own money beliefs.  Have you ever struggled with certain money issues in your business and you just can't seem to figure out why? It could be you have your own money blocks.  Links and Resources Want to listen to the original episode? Here's the link! Consultation Connection Call Find Karinda: Master Your Mind & Money Pinterest | Instagram |Facebook | LinkedIn Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies  

Ez provided some fantastic tips and advice! That's why we're re-releasing their episode. Listen in to learn how you can attract more diverse clients to your photography business.  Are you ready to create a safe space within your business for the LGBTQIA people in your life and community, but unsure of the best way to share it? Listens as Ez Powers shares their thoughts and advice about photographing these amazing communities.  Ez has had a love of photography since they were 8 and their grandfather put a camera in their hand. They traveled together all over the country photographing state parks and beautiful landmarks. Ever since then a love and passion for photography has simmered in Ez's heart.  When they were 15 they even went to Kenya and helped bring awareness and help to people who were without water. They have known for years that photographs and representation means something very important.  As they grew in their craft, they realized what about photography really drew them in. They have now created an unapologetically representative business. Beyond that, they also give back with every full service package.  Here's the deal. You have to go beyond advocating for the LGBTQIA community. You have to understand them deeply and without any bias or subjectivity. Ez shares the power of using the right words and moving past acceptance and into understanding.  Keep reading for some amazing resources if you are not ready to go deeper with this community but know other photographers who are! You'll definitely want to take notes during this one! https://docs.google.com/document/d/1HSvbAQ5W5ghY9um76g-6E8_gb65KT5fU_qVzGoA7Y9Q/edit# Links and Resources: Want to listen to the original episode? Here's the link! Consultation Connection Call Jeffrey Marsh - TikTok Evey Winters Transnormativity Suggested Google Searches on YouTube: Intro to Trans 101 Trans 101 Non-binary explained Non-offensive phrases you can use if you don't feel ready to work with transgender clients but want to refer them out: “I am someone who is not super fluent in working with transgender people and I am actively working on that right now but I do not feel like I am qualified to give you the best experience you could possibly have with a photographer. I think that this person who I know has been working on themselves for a very long time and/or this person happens to be queer or trans might be a 100% full proof photographer for you.” “I'm happy to work with you if you are aware of those things that I am learning and going through but if you want a space that is all around ready for all aspects and doesn't remind you of microaggressions then I would go to this person.” Find Ez: Ez Powers Photo Facebook | Instagram Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies  

It's that time again. Time to recap the year as we head into… WHAT?! End of year recap in September? I promise there's a reason for it and I'm sharing it all. Listen in to this very last Success Beyond the Lens episode for 2022 and learn what to expect for the business and podcast going forward!   As you know, moving into the fall and winter seasons, the photography world goes bananas. For many photographers, this is the busiest time of year, which means it's also my busiest time of year.    What I have found is that trying to juggle it all while still providing the best level of service and attention to our clients is not productive. So this year, we're pausing new episodes of the podcast before we hit the busy season and we'll be back in January.    But that's not what this episode is all about. No! You're here to learn all about the ins and outs and ups and downs that we've faced so far in 2022.    To say that this year has been a year of growth would be an understatement. Not just a year of growth in revenue, but also a year of growth both personally and professionally for me.    This year I've truly gone from being in my business and doing the client work, to running my business, building a team, and helping to support them in providing fantastic service to our clients. If you've ever hired any team members ever, you know what a huge shift that is.    Listen as I share how this shift has impacted my work days as well as my personal life and why it's amazing but also unsettling at the same time. If you're experiencing growth in your business, know that discomfort is normal and it really is a catalyst for great things to come.    See you in 2023!   In This Episode: [01:04] I know it's crazy to talk about doing a 2022 wrap up at the end of September. [01:47] Listen as I share why I'm doing it now instead of later. [02:43] Let's chat about everything that's happened in 2022. [06:16] I realized that I needed to make some changes to free up some space to run my business. [08:36] Now I have more time in my days than I've ever had in my business and it feels weird. [11:47] I've also made time to do things I like to do. [13:13] The hardest thing has been figuring out how to manage the new dynamics of my business. [17:24] “Make sure you are not making your business your life.” [19:00] I'll see you in January.   Links and Resources: Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

In the last episode, Jodie Brim shared the story behind her business and how she got to where she is today. We're continuing the conversation with all the things she's done to build in balance while growing. There will be seasons of hustle but you should not be hustling 100% of the time.  One of the very first things Jodie did when she was able was to outsource her household stuff. Everything from cleaning to laundry to cooking is done by others because she hasn't had the time to run her business, be with her family and take care of the day to day drudgery.  I've talked about it before myself. Before I outsourced a single thing in my business, I outsourced my house cleaning. Sometimes taking care of your responsibilities at home is just the ticket for opening up the time and space you need during your day to make huge leaps in business.  Once she got her home situated, she began outsourcing her editing. Editing is so time consuming and for Jodie, while that part is necessary, spending time with her clients and preparing for shoots is more valuable than doing the nitty gritty of editing.  There are so many little steps that you can take while building your business to set yourself up for success, but Jodie's biggest tip, beyond even outsourcing, is to always know your numbers. If you don't know your numbers you really have no clue what your business can and cannot afford.  Then when your numbers are straight, “always be marketing!”  Need more amazing tips? Listen to the second part of “The Incredible Story of Jodie Brim” and hear them all. You won't be disappointed.    In This Episode: [00:52] Jodie shares some of the pivotal changes she's implemented in her business.  [03:26] Outsource. Outsource. Outsource. [06:06] But not just in your business. Outsource things in your personal life too. [09:24] Which task should be outsourced first. [11:46] New things she is working on for the future. [17:14] How to recognize burnout and what to do to keep from getting to that point. [22:07] Her actionable tips for you. [24:45] Why her favorite bible verse is Psalms 37:4. [25:20] Her favorite business tool is Dubsado. [26:04] She says she would take me to Eastern Standard for a drink if I came to Winston-Salem. Links and Resources: How To Move From Corporate to Entrepreneurship with Jodie Brim Find Jodie: Jodie Brim Creative Instagram | Facebook | Pinterest Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

There are very few people in my life that I admire and respect in the way that I do the Incredible Jodie Brim. She has built a rock solid business after leaving a very lucrative corporate career while also dealing with unbelievable hardship in her life. Listen in to hear all about how she's done it and why her faith has been pivotal in surviving the hard times.  Jodie didn't set out to be a photographer. She always loved photography however. In fact, she was one of those kids who walked around with her disposable camera documenting life and the world around her. But photography as a business?  Instead she went to school and got her Masters in Public Service. She originally wanted to work in government for a non-profit changing the world that way. Instead she went into corporate and she and her husband socked away the majority of their sizable income.  To say that they lived below their means would be an understatement as they were able to pay over $100,000 in debt in just one year. But they did it all for a reason. The goal was to create a foundation for the life they wanted to live together.  Now that life includes a wildly successful photography business for Jodie. But to say that it was easy would be utterly wrong. In 2015 her husband was diagnosed with an extremely rare auto-immune disorder that left him completely immobile.  They kept their faith strong and their spirits high however and now their lives have taken a much deserved turn. Listen to this first part of our conversation all about Jodie's story, the birth of her business, and its evolution over the years.  Tune in to the next episode to learn all of Jodie's advice for new photographers who are looking to build photography businesses of their own. In This Episode: [03:01] Welcome back to the show, Jodie! [04:44] She talks about starting her business and feeling confused and lost. [09:41] Why photography was the business for her. [12:20] Listen as she discusses what happened in 2015 that changed her life completely. [17:24] How she got a handle on her life two years after everything changed.  [19:15] Her faith pulled her through. [20:43] What a day in her life looked like when she was raising her daughter and going to the hospital everyday to be with her husband. [26:41] “Life can be hard at times but we can do hard things.” Links and Resources: How To Move From Corporate to Entrepreneurship with Jodie Brim Find Jodie: Jodie Brim Creative Instagram | Facebook | Pinterest Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

For so many people, becoming an entrepreneur seems like a big, scary leap. For Johanna Hribal, it was the key to defeating anxiety and regaining her focus, confidence, and sanity. Listen as she shares why she left behind a career in teaching to start, grow, and scale her very own photography business.  Johanna wasn't just teaching. She holds a Masters in Education and felt called to do the work. But when Covid struck her niggling nudges of anxiety turned into a full blown problem. At first she didn't even realize her feelings of dread were anxiety related, but when she ended her contract, it was like a huge boulder being lifted from her shoulders.  She didn't leave on a whim though. Johanna had been slowly but effectively building her photography business on the side of her teaching career. Now she's able to do it full time, her way.  Her work weeks look very different from the way they did as a teacher. She schedules in time for herself and to get out into the world. Plus she has been able to truly live her life each and every day.  How has she done it? Through elevating her skills, working on her systems, and setting clear and attainable boundaries for herself and her clients.  Listen as Johanna shares her story and her advice for anyone nervous about stepping out on the entrepreneurial limb. It's not easy. To this day she still feels guilt for leaving behind a profession that's in need of amazing people. But she did what she had to do for herself, her life, and her family. In This Episode: [01:46] Welcome to the show, Johanna! [02:18] She shares her background and why she decided to start her own business. [06:20] Listen as Johanna talks about her favorite travel moments. [13:06] What she's done to help alleviate her mental health issues. [19:12] Techniques she uses to help manage her anxiety. [22:17] Listen as Johanna discusses her boundaries and how she enforces them with clients. [28:53] One actionable tip for anyone who is contemplating making their hobby a career. [31:31] Dubsado and Calendly are her two favorite business tools. [31:55] “You can never have too much sky.” is her favorite quote. [32:41] She shares where she would take me for a drink if I were to visit Louisville. [33:48] Connect with Johanna. Links and Resources: Quitter: Closing the Gap Between Your Day Job & Your Dream Job by John Acuff Find Johanna: Frames + Letters Photography Instagram Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

If you've ever thought to yourself, “It's too late for me to do that” or “I'm too old” then you're going to want to listen in. Evie Richards-Cashmanis has started out in her fourth career and it may just be the best one yet. Listen in to hear all about her story and why she's beating back the negative self-talk to pursue her passion.  Evie has been a hobby photographer since she was a young girl, but life and financial needs took her in a different direction. She's never been afraid of a challenge though.  At the age of 50 she decided to go to school to become a pharmacist. She not only completed her degree but she also worked in the field for many years. During that time her love of photography intersected with a growing demand for her work.  She decided then to start studying her craft. After several years of doing any and all photography work, she began specializing.  At the age of 70 she stepped fully into building her photography business and has no intention of looking back. Does she have that little voice in her head telling her she can't do this? Of course! But she's surrounding herself with teachers and mentors that help to beat the demons back.  Evie is a true inspiration to keep pursuing your passions. Listen in to hear her tell it all. In This Episode: [01:33] Welcome to the show, Evie! [02:04] Evie shares how long she has been doing photography. [04:05] Learn what type of photography she specializes in and what it took to launch her business. [10:30] Her previous position allowed her to network and get side jobs for photography. [12:10] Evie discusses what frustrated her when starting her business. [14:57] Why she hired a business coach. [19:02] Evie talks about a job she was hired to do that ended up being much bigger than planned. [22:13] She shares some advice for the listeners. [24:50] Evie's favorite business tools are her camera and HoneyBook. [25:18] If I was meeting Evie for a drink we would go to the beach and get frozen drinks. [26:02] Connect with Evie. Links and Resources: Find Evie: ERC Photography Instagram | Facebook Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

Not many people know this, but I have multiple personalities… Just kidding! What I have is a propensity to name the different sides of myself. For instance, when I'm super productive, Productive Polly comes out. For the longest time, my default mode of being has been mired in anxiety and a lack of confidence.  But it's all changing! That fact, the fact that it's all changing, was one of the reasons why I was so excited to get to chat with Cristin Goss. Cristin is the owner and founder of Goss Boss and she's made it her mission to help women find their confidence and feel more comfortable in their skin.  Even when she hasn't always been able to do the same.  For Cristin, the struggle to find confidence and self-acceptance all started when she was a child. She never looked like the other girls and she never felt as if she belonged. Just as she was finding herself and her place in the world, her entire life changed.  Those deeply profound life changes, along with the stress and uncertainty of the pandemic, started Cristin on the path of not only finding herself, but also loving herself.  Listen as Cristin shares her story and how her personal journey has so irrevocably impacted her business and growth. Cristin is so much fun to talk to and we're both baring it all for this one, so get ready to have a lot of laughs and many moments of personal introspection.    In This Episode: [01:42] Welcome to the show, Cristin! [04:55] We chat about how much our businesses have grown and changed since we met. [06:51] Learning how to create confidence as a business owner has been a key in my business. [08:17] Cristin shares her journey of becoming a confident person in her business and personal life. [16:31] What happened when she made the decision to stop leaning into the negative thoughts in her head? [20:56] I share what I did to change the dialogue in my head. [24:30] Cristin discusses Katie Sturino and the practices she implemented. [27:11] Three key areas where her clients struggle in life and relationships, business and career and body image. [33:07] Things to get you back on track when you have a bad head day. [39:39] Connecting with others on a same or similar journey is extremely important. [43:24] Cristin shares some affirmations that are very meaningful to her. [45:12] She talks about where we would go in Pittsburgh for a drink.   Links and Resources: Katie Sturino Find Cristin: Cristin Goss Instagram Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

If you've been in business for long, you know that it's not all cupcakes and rainbows. Every day isn't about living your best life and singing in the rain. In fact, more often than not, your business grows and develops directly proportional to your own personal growth and development.  Mine has been no different.  In the episode preceding this one I shared all about the beginning of my story. But then in 2020 my business like so many others experienced a huge shift that I wasn't necessarily ready for at the time.  The “panini” brought up a lot of personal baggage that I'd been holding onto for many many years and they highlighted behaviors that I'd held over from my corporate life. The same corporate behaviors that I created my business to escape.  Listen as I share where the business is today and why it was a couple of personal decisions that I made for myself that led to massive growth. This episode isn't as fun and upbeat as some of my other episodes but it's real, raw, and extremely honest. Which is all I hope to be for you as you're building your own businesses! In This Episode: [03:01] When my business started to feel the pressure of Covid, I dove into the Honeybook and Dubsado setups to keep things afloat. [04:22] At this time I wasn't physically or mentally in a good place. [05:08] I atribute a few different things that I did to where the business is today. [05:29] In the fall of 2020 I reached out to a therapist for help. [06:44] Six months later I hired a personal trainer. [08:07] The business went crazy in 2021 and we reached consecutive five figure months. [11:15] I would agonize over small things in every aspect of my life. [12:39] I don't believe that the business would be where it is now if I hadn't hired a therapist to face the scary boxes I had in place. [14:45] I challenged myself to take a kickboxing class and now I am an instructor. [16:30] With this podcast I want to have honest conversations that allow you to run a successful business. [19:04] You can do anything you put your mind to. [20:07] Thank you for listening! Links and Resources: Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

When it comes down to it, we're all trying to tell our stories. For photographers, the goal is to tell their client's story in a series of pictures, but what about the story behind their own business? This season I'm sharing the story behind my business and the businesses of other amazing photographers just like you!   Did you know that telling your own story is kind of hard? It's hard to sit down in front of a mic and just start talking all about yourself. Especially if you're not used to talking about yourself as a normal part of everyday life.    I found it to be almost impossible. In fact, I recorded part II of this little mini-series and realized that something was missing. So what did I do? I called in my amazing podcast manager Kayla Wells to help me share my story.   Listen in as we chat about how I got started, when I knew that I only wanted to work with photographers and how Covid (or the panorama) helped propel my business forward in ways I could have never imagined.    How did you start your business? Why did you start your business? It's time to share your story.   In This Episode: [01:24] On this first episode of season 4, I am being interviewed by my Podcast Manager Kayla Wells. [02:18] I share how I got started in the virtual entrepreneurial world. [03:11] I started my own business so that I would have the flexibility of my time. [05:25] Listen as I talk about how I found out about the virtual world. [07:44] When I started out I did anything people would pay me to do like, shownotes, transcription, web design and graphics. [09:58] My first photography had me doing everything except taking photographs for her company. [11:18] I discuss the evolution of my company from doing anything to niching down to photographers. [13:58] My passion is helping photographers to grow their businesses, I share how I helped them find what worked for them. [18:48] I talk about the timeline to where I am today. [22:06] During the pandemic in 2020 I lost 80% of my business. [25:30] In October of 2020 I took two steps that literally changed everything. [30:18] I don't know if I would have the business I have today if the pandemic hadn't happened. [32:50] How enforcing my boundaries has allowed me to have “me” time, time with my family and grow my business. [38:57] It has allowed me time to work on a big project for the fall and improve the foundation of the business. [42:28] Now that you know where it all started, listen to part 2 to hear the changes I've made for the business going forward. Links and Resources: Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

Hiring an expert to help you with any aspect of your business is great, but only if you too know what it is they're doing. This is especially true when it comes to the systems and software you're using in your business. Listen in to learn why your systems are only as good as the knowledge you have of them.  I hear this complaint about various software all the time. So and so came in and set everything up but I have no idea how to use it. This is a problem! You should have an idea of how to use the software and use the system that's been implemented.  If you're setting up your systems yourself, take the time to dig into the resource libraries provided by the platform you're using. They all have them. Many of them even have weekly webinars and various other ongoing resources you can attend to get better acquainted.  If you're hiring an expert, be sure that they offer you the time to either sit down and show you how to use the platform and system OR that they provide you with videos walking you through various aspects.  Hands down, when your system breaks down, it's almost 99% because of user error. There is usually some small step missed, or button unclicked. If you've never spent any time using the platform, you'll never know when those things are missed.  Listen in to hear my tips for testing your systems, troubleshooting, and most importantly making sure you're able to learn as much about your chosen platform from the expert you've chosen to hire.  The goal of these systems is to save you time and make you money, and every single one of them will do that for you. IF you take the time to learn how they work and what to do if something goes wrong.    In This Episode: [02:24] Hiring an expert to get your system up and running is great, as long as you know how to operate it once it's done. [04:15] If you learn by doing, create your lead contact form, fill it out and go through the workflows yourself. [07:20] If you learn by watching, the platforms have tons of resources out there to help you. [10:19] You need a basic knowledge of how to run your platform so you can be more successful with it. [12:56] I recommend spending a few hours running through your systems to see what they look like. [15:04] The more time you spend in these systems playing around the better you understand them. [15:44] Your homework. [19:41] I am so excited about season 4.   Links and Resources: Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

Have you ever heard the saying that email is dead or dying? Every couple of years marketing gurus all over the place decide that email is just no longer working. Every couple years those same gurus are proven wrong. Listen as Liz Wilcox not only shares how to write a 20 minute newsletter but why it's so important you start now.  Liz has done it all. In fact, she started her freelancing career on Craigslist of all places and in 2016 she found her way to blogging. What she quickly realized was that email marketing is what truly made her freelancer's heart happy.  Now she helps turn bloggers into business owners by creating personality driven email copy that creates adoring fans and repeat customers.  Listen as Liz breaks down her 20 minute newsletter framework and shares exactly how you as a photographer can and should integrate email marketing into your business. Want a sneak peak at one myth we're busting? (It's not about when you send your newsletter… success is found in the way you handle your introduction in the welcome sequence!)  Intrigued? Listen in to hear it all!   In This Episode: [01:30] Welcome to the show, Liz! [03:14] How she developed the simple newsletter framework she uses. [05:00] The steps in creating the newsletter. [08:21] Listen as Liz recaps the three steps to creating a 20 minute newsletter. [09:01] “People don't buy when you are selling, they buy when they are ready.” [10:37] How often you should put out a newsletter. [14:22] The importance of onboarding and getting clients your email welcome sequence. [16:38] Think about what your vision is for your clients, what do you want them to get out of the photos. [18:10] Share your values in your onboarding emails. [22:36] Questions you should ask yourself when writing emails and newsletters. [23:45] Where you can get her free email welcome sequence and newsletter examples. [25:15] What is a welcome sequence? [31:13] Her favorite business tools are Ecamm Live and Giphy.com. [33:59] She shares her favorite quotes. [35:45] We talk about where we would go and what we would drink if I went to Destin, Florida. [37:52] Find out where to hang out with Liz.   Links and Resources:   Find Liz: Liz Wilcox Instagram | Facebook   Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

As your business grows, you may wonder, “Is now the time to hire?” Here to help answer that question is Julie Calcote. Julie is an online business manager for creatives with a specialty in helping business owners make fantastic hiring decisions. Hiring however, is not a magic bullet and Julie's here to tell us why.  First things first, do you know where you spend your time? Not just your time working, but your time period. If you're sitting there trying to piece together the last couple of hours of your day, then you need to do a time study. (Julie has some amazing resources for that here!)  Once you know where you're spending your time, you'll have a better idea of where you should start the hiring process. Interestingly enough, rarely is the first “right” hire someone for your business.  As busy moms and business owners, the first “right” hire is someone to help us manage some part of our household tasks. You'll find out your first right hire completing the time study.  But what's next? You can't just hire someone and then leave them to their own devices. You need to know what specifically you're hiring them for and then provide them with the tools they'll need to succeed.  Listen as Julie shares her tips for creating SOPs before you ever need them, ways to manage your expectations when you finally do hire someone for your business, and what you should look for as you begin the process for hiring.  This conversation was truly magical and filled with some amazing advice for anyone looking to hire in their business. If that's you, take a listen before you start the process.   In This Episode: [02:02] Welcome to the show, Julie! [04:26] Why hiring isn't a magic bullet. [07:31] She encourages people to write down processes, and how to look at the big picture. [11:20] Julie shares how valuable it is to have videos of the processes you have set up. [14:36] Learn the importance of having someone on your team that looks at things differently than you do. [19:00] Listen as Julie discusses doing a time study that will allow you to figure out where in business and life it is that you need help. [22:31] Tools you can use for the time study. [23:41] Where she looks to hire someone. [27:04] The best way to determine a fair rate for hiring. [30:32] Tips for hiring successfully. [31:38] Her favorite business tool is FG Funnels. [32:46] She recites her favorite quote. [33:36] We talk about where we would go in Anchorage to get a drink.   Links and Resources: Find Julie: Julie Calcote The Dreamer's Manual Podcast Free Training Facebook | Instagram   Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

I cannot say it enough, your brand is the key to attracting the clients you WANT to work with. But it doesn't stop at your website and social media. All of the systems you use in your business need to present the same energy and experience. Listen in to learn how to incorporate your branding into your systems! Okay, let's make up a brand right fast so I can better explain this concept. Imagine that you are an adventurous wedding photographer who loves to shoot in out of the way places for people dead set on an unconventional wedding.  All of your social media posts are fun, energetic, and capture the essence of the clients you want to attract and they all lead back to your website. You don't want your website to then reflect a super formal, black tie affair type brand. It needs to be fun and energetic, just like your social media posts.  Let's take that one step further. So you've got these beautiful social posts, leading to a really fun website, and your ideal client decides to fill out your contact form. What does the email say that they receive once they've filled it out?  I'm going to assume (because if you're listening then you KNOW that an email needs to go out) that an email is in fact set to go out to anyone who fills out your form. While a super short email that lets your ideal client know that you've received their inquiry and will get back to them soon is sufficient, it's not furthering their experience. That email should be just as energetic and informative as all the other touch points they've seen so far.  Want to learn more? Listen in to hear all of my tips for making sure your systems are just as branded as your social media and website and why it's so important.    In This Episode: [01:29] I'm talking about the different systems in your business. [02:29] When someone visits your social media pages you should show them the same person that is presented in your website. [04:30] Consistency throughout your systems is key. [06:02] Your branding will attract the clients you want but it will also repel the clients you don't. [08:10] Make sure the backend of your business is as branded and fluid as the front end. [10:28] When someone inquires, make sure you give them something back. [12:37] The more your branding is on point from A to Z the better experience your clients will have. [14:16] I share your actionable tip for this week. [16:06] Come find me on Instagram!   Links and Resources: Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

Our society has a very negative view of failure and its role in our lives. For Rohana Olson, failure has to happen in order to find success. In fact, without failure it's almost impossible to find your true self. Listen in as we chat about some of the failures she's experienced in life and business and how she has grown through each.  Rohana loves creating timeless images that depict the simple, every day beauty of love and marriage. It all started with the epic love of her grandparents. They were married for 71 years and were a shining example of love and marriage, but they had very few pictures of their lives together.  She is passionate about capturing those little moments for her clients so that their love will shine through the years.  But her vision doesn't always land with her clients. Listen as she shares one specific moment and what she did to make sure her clients were happy with the end result. She says it herself, she's no stranger to failure in life and business.  However, if she'd never failed, she would have never learned and she wouldn't be where she is today. She's sharing all of her nuggets of wisdom and you won't want to miss them.    In This Episode: [02:05] Welcome to the show, Rohana! [03:18] She discusses how to handle failures in your business. [04:43] “Courage is grace under pressure.” - Ernest Hemmingway. [06:22] Rohana talks about the importance of clients understanding your contract. [08:13] She shares a time when she had a failure with a client and how she recovered from it. [11:28] “Failure has to happen to find success.” [14:25] Listen as Rohana talks about her client's love box. [19:17] She discusses some gaps in her business and how she fixed the issues. [21:48] When you are going through conflict, curate what you listen to and hear. [27:06] Rohana gives some tips on how to recover from a mistake. [28:46] HoneyBook and Quick Books are her two favorite business tools. [29:30] She shares where she would take me for coffee if I came to her neck in the woods. [31:03] Thank you for being on the show!   Links and Resources: Find Rohana: Rohana Olson Photography Instagram | Facebook Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

What is your brand story? How did your business come about? Why are you so passionate about the type of photography you shoot? All of this plays a huge role in how your brand story helps shape your mission, vision, and values.  Listen in as I share why and how you can synthesize your experience and beliefs into an amazing framework for making business decisions.  For me, I started my business because I didn't want my time beholden to anyone else anymore. I wanted to be there for my family and build something that was important to me. That need to have time-freedom and autonomy over my day to day activities plays a huge role in my business.  In fact, when I start working with clients, my goal is to help them find that balance between business and family. I don't believe in having periods of rest. Rest should be the norm. I believe that you have periods of hustle. It's important that I help my clients realize these differences and then make them happen in their businesses.  So what kinds of experiences play a part in determining your mission, vision and values? Listen in to hear all of the examples and learn how to begin writing your own.   In This Episode: [01:36] Learn how your brand story helps shape your mission, vision and values. [03:21] Look back on the story of why you started your business, what is your why? [05:21] Listen as I discuss why boudoir photography is my favorite type of photography and what my story would be if I were this type of photographer. [08:48] How personal experiences can shape your story. [14:35] A value that is important to me and my company is making it a safe place for everyone. [16:38] My mission is to help transform the perspective of 500 women in the next five years. [17:22] Here's your homework for the week.   Links and Resources: Success Beyond The Lens - Mission, Vision and Values with Natalie Gingrich Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

If you haven't already established your mission, vision and values for your business, you won't want to skip this episode. Natalie Gingrich, CEO and founder of The Ops Authority, joins me to share why establishing these from the start of your business is so important and how to be sure you reflect on them both professionally and personally. Natalie spent over 15 years working at a fortune 150 company and while she loved her job, she needed time freedom and flexibility to spend more time with her family. Rather than continue on in the status quo, she took the leap and hasn't often looked back.  One of the things propelling her into entrepreneurship was her intrinsic value based around her family. Her children were moving into some pretty exciting times in their lives and she didn't want to miss it.  What came a little later for her was the mission behind her business and the vision to enact it. Natalie makes a great point that when you're just starting your business, it's important to dabble. Figure out what you like, what you don't, and how you want to make an impact in the world.  Once you've found the clients or work that truly make working in and on your business a joy, then it's time to start delving in and solidifying some of these key pieces. When done right, your mission, vision and values will act as guardrails for your business, keeping you in the lane you need to travel to reach your goals. Natalie is brilliant. Success Beyond the Lens was born through one of her masterminds and it was her pointing out my love for working with and for photographers that got me thinking about how to shift into working exclusively in this niche.  Listen in to see how you can start putting together your mission, vision and values, when you should review them, and why it's important to simply get something down.   In This Episode: [01:25] Welcome to the show, Natalie! [02:08] Listen as Natalie shares her journey to where she is today. [05:40] What it took to figure out where she wanted to take her business.  [09:49] She discusses what she means by picking your mission statement. [13:56] When your mission statement reflects you, it makes you more authentic. [17:44] Why a vision statement is important both in your business and personal life. [25:40] The most important thing for your business is having core values. [26:16] Natalie shares an exercise she uses to come up with her core values. [32:47] She uses mission, vision and values as guardrails to guide her business. [37:23] Her favorite business tool is Voxer. [38:05] “Yes, you can” is her favorite motto. [38:28] Natalie tells me where we would go to grab drinks in San Antonio, TX. [39:18] Connect with Natalie.   Links and Resources: Find Natalie: The Ops Authority The Ops Authority Podcast Facebook | Instagram | LinkedIn | Pinterest Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies   Consultation Connection Call

We all have a story. We had a reason for starting our businesses that stems from some sort of life experience. We were inspired based on our own lives to create change in the world. So, how do you use that story, your brand story, in your marketing? Listen in to find out! I've shared about my story several times on the podcast before, but what I haven't shared is how that story informs almost all of my day to day decisions. I left corporate after being treated pretty terribly by my boss and my company while I was out on maternity leave.  Finally, I reached that period where I could take no more and I vowed when I started my business that it would not take me away from my family. I didn't want to live my life chained to my desk and unable to take a break for fear of being reprimanded.  That's why when I work with clients my goal is to find ways to give them time off. No one should work 24/7/365. You should have systems, processes, and automations in place to help take the load off when you are away living your life with your family.  The passion I have for helping my clients reach that point is fueled by my underlying brand story. So what's your brand story? What types of sessions are you passionate about capturing? Now consider why you have that passion.  Listen in to learn more about how to incorporate your brand story in your marketing and why it's so important to share!   In This Episode: [01:15] Welcome to season 3! [01:43] My brand story and how it ties into my business. [02:32] I help my clients run a business that is not dependent on them 24/7. [04:14] What gets you excited about your business? [06:55] Share your brand story with your clients. [08:23] Are you ready to grow your business? I'm excited to announce my 30 day consultation packages. [09:30] Share how far you've come in your journey. [13:03] If you are not comfortable sharing vulnerable pieces of yourself, then don't.  [15:56] Marketing is all about connection. It's about finding the people you are excited to work with. Links and Resources: Consultation Package    Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies

Have you ever considered adding pet photography to your offers? Kirstie and Caitlin of The Pet Photographers Club join me to share their stories and why they're passionate about pet photography. They are the perfect people to help you decide if pet photography is for you.  Kirstie originally hired Caitlin to do photographs of her own pet. What is normally a 1 hour appointment turned into over 4 hours and they knew they'd found their new best friends. They were both already photographers and they got stuck in talking shop and enjoying each other's company.  Their friendship continued to grow and they realized that the things they were talking about were likely things others in their field were talking about. Instead of keeping their conversations to themselves, they started recording their podcast which has now grown into a membership.  They love helping other pet photographers to elevate their skills while giving them a community to share their woes and wins.  Listen in to hear all their amazing advice and maybe decide if pet photography is for you. These two were a blast to talk to, obviously since this is one of the longest episodes we've ever shared. So tell me, do you want to add in pet photography?    In This Episode: [00:02:09] Welcome to the show, Kirstie & Caitlin! [00:05:29] They share how they met, the beginning of The Pet Photographers Club, and the podcast. [00:10:10] They have never recorded any of their podcast episodes in the same room. [00:11:56] Listen as Kirstie and Caitlin share how the business went from an idea to where it is today. [00:17:16] Caitlin discusses who she believes isn't suited to being a pet photographer and why. [00:19:28] Kirstie talks about other things you should consider. [00:21:19] If you want to photograph horses you need to have knowledge of horses and their behaviors. [00:24:45] Caitlin does a lot of work with an organization that pairs service dogs with kids. [00:26:52] They both love doing shoots with owners who believe their pets can't be photographed. [00:29:29] They share some tips on how to get great photos of pets that are more difficult. [00:34:58] Kirstie gives some great advice on ways to build and market your pet photography business. [00:46:30] I think that building relationships in photography is very important when marketing your photography business. [00:47:33] Kirstie compares pet photography to other niches in photography. [00:50:56] They discuss end-of-life photography and how beautiful but devastating it can be. [00:56:05] Caitlin shares a story about one of her favorite photo sessions. [00:59:20] Kirstie talks about one of her favorite sessions. [01:04:22] They speak about some of the really cool wild animals they have taken photos of. [01:07:53] Acuity is Caitlin's favorite business tool. [01:09:18] Zapier is Kirstie's favorite business tool. [01:11:07] “Failing to plan is planning to fail.” is Caitlin's favorite quote. [01:11:51] They share where they would take me in their respective cities to get a drink. [01:14:58] Don't forget to connect with these amazing ladies. [01:16:55] Thank you both for being on the show!   Links and Resources: The Pet Photographers Podcast Episode S11E08 - The Easy Pinterest Strategy for Photographers with Jenn Bays Find Kirstie & Caitlin The Pet Photographers Club Podcast | Blog | Instagram Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies