The Fully Booked Photographer

Feeling the pressure of today's economy? You're not alone—but you're also not powerless.In Episode 127 of the Difference Maker Revolution podcast, we're diving into a conversation every photographer needs to hear right now:“Thriving in Uncertain and Challenging Times”Join Jeanine McLeod, Steve Saporito, and Jonathan Ryle as they tackle the tough stuff—from shrinking consumer confidence to shifting buyer behaviour—and share the exact strategies photographers are using to not just survive, but grow.Here's what you'll discover:✅ Why your mindset is either fuelling or freezing your growth✅ How to stay visible when others go silent✅ The real reason Gen X grandparents are your next big market✅ How one photographer booked out April before the month even started✅ Why “just being a photographer” isn't enough—and what to do instead✅ A simple way to fill gaps in your schedule using clients you already haveIf you're tired of hearing “things are slow” and ready to actually do something about it, this episode is your blueprint.

Ever wondered why some studios effortlessly close high-ticket sales while others struggle? In this eye-opening episode, Steve, Jeanine, Jonathan, and Ronan pull back the curtain on the design consultation room—and reveal how small tweaks can lead to massive profit gains.From psychological triggers to layout hacks, this conversation is packed with practical, no-fluff insights that every professional photographer needs to hear.Tune in to learn:The one design element that skyrockets sales - and why most photographers overlook itHow to get clients emotionally invested before you even show them a photoThe “penthouse principle” that positions your best products to sell themselvesWhat's sabotaging your sales (hint: it might be your furniture or... goldfish crumbs)How to design a powerful space - no matter your studio size or budgetThis episode will change the way you think about selling your work. Forever.Listen now. Your studio space is either selling for you—or against you.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Forget the tired “model call” that just fills your feed with pretty faces and empty wallets. In this game-changing episode, Steve and Jeanine break down how to turn model calls into a profitable, strategic marketing tool that fuels your business - not drains it. Whether you're looking to fill last-minute calendar gaps, create fresh studio samples, or re-engage existing clients, this conversation is packed with insights to help you do it right.If you're tired of freebie-chasers, no-shows, and “exposure” sessions that go nowhere, this is the episode you've been waiting for.Highlights you won't want to miss:The one mindset shift that turns model calls into revenue-generating machinesWhy “free sessions” are costing you more than you thinkThe simple CRM trick Jeanine uses to fill her studio with raving fansHow to ensure clients actually value the experience (and spend more)What makes a display image attract high-spending clients—not just complimentsWhether you're scaling, rebooting, or just tired of inconsistent bookings—this episode is your blueprint for smarter, more strategic model calls.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World Strategies and gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

What if your high school senior sessions could unlock a year's worth of bookings—and deeper, lifelong client relationships?In this episode, Jeanine, Steve, and Ronan unpack how to turn a “one-and-done” senior portrait session into a full-blown family connection strategy. From navigating the emotional weight of senior year for parents to leveraging life transitions for ongoing sessions, this is the mindset shift your business needs.Forget the smoke bombs and trendy sets—this is about impact.

What if one wedding could lead to five new clients—without spending a dollar more on marketing? In this powerful episode, Steve, Ronan, and Jeanine reveal the overlooked strategy hiding in plain sight: how to turn weddings into a goldmine of ongoing portrait opportunities. If you're still only selling to the bride and groom, you're leaving thousands on the table. Tune in to discover how to build emotional value, multiply your bookings, and create lasting legacy products that clients can't resist—even in a digital age.

What does it really take to leave your 9-to-5 and build a thriving photography business? In this candid episode, Janine reveals her journey from corporate engineer to full-time wedding and portrait photographer — and the no-BS strategies that got her there. Joined by seasoned coach Steve and host Ronan, the trio break down the mindset, systems, and money moves photographers need to make the leap without burning out or going broke.

Running a photography business while raising kids? You're not alone - and you're definitely not doing it wrong. In this high-energy, no-fluff episode, Jeanine, Steve, Ronan, and Jonathan get real about what it actually takes to thrive as both a parent and a business owner. From toddler-proofing your studio to using nap time as power hour, this episode is packed with the gritty, funny, and game-changing hacks you never knew you needed.Whether you've got a baby on your hip or a teen dodging chores, this is your behind-the-scenes guide to making it all work - without losing your mind (or your business goals).Episode Highlights:The guilt trap: Why parent guilt is real—and how to flip it into motivationSmart hacks for scheduling shoots, editing, and admin around nap timeAge-appropriate studio tasks to involve your kids (and why it matters)Turning boring chores into gamified productivity winsReal talk: How parenting builds better business instincts (and vice versa)The secret ROI of letting your clients see your kidsWhy “there's always time”—if your why is strong enoughFor photographers who:Feel torn between family and businessWant time management tips that actually workLove real stories, not perfectionBelieve in raising difference-makers at home and behind the lensPress play now and walk away with a toolkit to run your business with your kids - not in spite of them. Tune in and take your photography business to the next level!Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

If you've ever felt like your sales are a rollercoaster—busy one week, crickets the next—this episode is your wake-up call. Steve, Ronan, and Jonathan pull back the curtain on the hidden habits and mindset traps that sabotage consistency in your photography business.From elevating client lifetime value to unlocking the real power of average sale, this conversation will challenge the way you think about marketing, retention, and growth. Whether you're shooting boudoir, newborns, or branding sessions—this episode will make you rethink what it really takes to scale sustainably.

Are your Facebook ads falling flat? Feel like you're shouting into the void and still booking no clients? You're not alone—and you're not broken. In this episode, Steve, Ronan, and Jonathan unpack the real reasons photographers struggle with Facebook marketing—and how to fix it. From defining your true client avatar to using ad copy that speaks directly to their secret desires, this conversation is a must-listen for any photographer tired of wasting money on ads that don't convert.You'll walk away with a clear, step-by-step roadmap to attract quality leads, turn them into paying clients, and make your marketing finally work for you.

What if your studio could do the selling for you?In this game-changing episode, Steve, Ronan, and Jonathan reveal how subtle shifts in your studio setup can turn curious visitors into loyal, high-spending clients—without you ever feeling like a “salesperson.”Whether you're building your first studio or rethinking your current setup, this episode is packed with surprising insights and proven strategies to transform your space into a silent sales machine.

Is AI going to destroy the photography industry—or elevate it?In this eye-opening episode, Steve, Ronan, and Jonathan dive deep into the real difference between photographers who will thrive in the age of AI… and those who won't survive it. Spoiler: It's not about gear, editing skills, or even talent. It's about something deeper.If you've ever wondered how to stay relevant, build deeper client relationships, and create work AI could never replicate, this is the conversation you've been waiting for.

What if every wedding you photograph could hand you 4–6 portrait bookings, multiple album sales, and long-term client relationships—without spending a cent on ads?In this episode, Steve, Ronan, and Jonathan unpack how wedding photographers can get paid to market by flipping the way they view weddings—from one-time events into ongoing portrait pipelines and client connection engines.If you've ever thought weddings were exhausting one-offs, this will change your game.

In this episode of the Difference Maker Revolution podcast, hosts Ronan, Jeanine, and Jonathan dive deep into the transformative power of AI in the photography industry. They discuss how photographers can leverage technology to enhance their workflow, improve client relationships, and ultimately deliver more meaningful experiences.Key Takeaways:The Role of AI: Discover how AI can automate tedious tasks like retouching and culling, freeing up photographers to focus on what truly matters—connecting with clients and delivering exceptional value.Client-Centric Approach: Learn why understanding your ideal client is crucial for success. The hosts emphasize the importance of creating client avatars to tailor services and marketing strategies effectively.Continuous Improvement: The conversation highlights the necessity of a growth mindset. The hosts share personal anecdotes and insights on how incremental improvements can lead to significant results over time.Community and Collaboration: The power of networking and learning from peers is discussed, showcasing how collaboration can amplify success in the photography business.Real-World Applications: The hosts recount experiences from recent workshops, illustrating how practical role-playing and feedback can enhance learning and skill development .

Struggling to increase your photography sales? This episode reveals the proven strategies that help photographers maximize revenue while delivering an exceptional client experience. Discover how to structure pricing, simplify sales, and build deeper connections with clients—without feeling pushy or salesy.If you're a portrait photographer, wedding photographer, or photography studio owner, this conversation will change the way you approach selling.

Are you embracing AI in your photography business, or are you burying your head in the sand? In this episode, Ronan, Jonathan, Steve, and Jeanine dive deep into the game-changing role of AI in photography, business automation, and marketing strategies. This discussion unpacks the shifting landscape of professional photography and how AI is both a challenge and an opportunity for photographers worldwide.We explore:✅ How AI is revolutionizing photo editing, marketing, and workflow automation✅ Why some photographers soar like eagles while others fear AI like an ostrich✅ The power of client experience and building long-term relationships in a competitive market✅ How AI-powered tools are changing the game for photographers✅ The difference-maker mindset: How top photographers stay ahead in an AI-driven worldWhether you're a portrait photographer, wedding photographer, commercial studio owner, or photography entrepreneur, this episode will help you navigate AI's role in the future of your business.

In this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers. Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings. Discover the importance of knowing your numbers, the nuances of Facebook ads, and how to create a marketing strategy that resonates with your ideal clients.Key Takeaways:Understanding Your Client Avatar: Learn how defining your ideal client can enhance your marketing efforts and improve lead generation.The Importance of Metrics: Discover why knowing your average order value and conversion rates is crucial for setting your marketing budget.Facebook Ads Insights: Gain insights into the effectiveness of Facebook ads for local businesses and how to tailor your approach for better results.Creating Value for Clients: Understand the significance of making your clients feel valued and how this impacts their spending behavior.Avoiding Common Pitfalls: Learn about the mistakes many photographers make in their marketing strategies and how to avoid them.

In this episode of the Difference Maker Revolution Podcast, hosts Jonathan, Steve, and Jeanine delve into the transformative power of understanding client needs and expectations in the photography business. They explore how a simple shift in mindset can lead to significant increases in sales and client satisfaction.Key Topics Covered:Understanding Client Needs: Discover how to move beyond assumptions about what clients want and instead focus on what they truly desire. Jonathan shares insights on how one photographer doubled their sales by changing their approach.The Power of Asking Questions: Learn the importance of asking the right questions, such as "How many would you like?" to uncover additional opportunities for sales.Creating Meaningful Experiences: Steve discusses how to create personalized experiences for clients that resonate deeply, leading to more meaningful purchases.The Concept of 'Fries with That': The hosts draw parallels to McDonald's famous upsell question, illustrating how offering additional options can significantly boost revenue.Real-Life Success Stories: Hear about real photographers who have transformed their businesses by implementing these strategies, leading to increased revenue and happier clients.

Welcome to this enlightening episode of the Difference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients.Key Topics Discussed:Understanding Quality Clients: Discover what defines a quality client and how they can be created rather than found. Learn why every interaction matters and how to approach potential clients with an open heart and mind.The Importance of Listening: Jeanine emphasizes the need to truly listen to clients, asking the right questions to uncover their emotions and desires. This connection is crucial for creating memorable experiences that resonate deeply.Building Lasting Relationships: The hosts discuss the significance of forming ongoing relationships with clients, turning them into raving fans who return for multiple sessions. This approach not only enhances client satisfaction but also boosts referrals.Creating Priceless Experiences: Learn how to elevate your photography services by focusing on the emotional value of your work. The discussion highlights how to help clients see the worth in their experiences, leading to greater investment in your services.Marketing with Purpose: Understand how effective marketing is about initiating conversations that reflect your ideal client's values. The hosts share insights on how to attract the right audience through authentic engagement.

In this episode, we dive deep into the world of event-driven marketing, specifically focusing on strategies to maximize your sales and client engagement during Valentine's Day. Join hosts Jonathan, Jeanine, and Steve as they share invaluable insights and actionable tips that can help your business thrive during this romantic season.Key Takeaways:Evergreen Marketing: Learn the importance of establishing a consistent marketing strategy that runs year-round. Jonathan emphasizes that evergreen campaigns should be the foundation of your marketing efforts, allowing you to attract clients continuously.Event-Driven Triggers: Discover how to effectively use holidays like Valentine's Day as marketing triggers. Steve discusses how reminding clients of upcoming events can encourage them to make purchases they might otherwise delay .Last-Minute Marketing: With Valentine's Day just around the corner, the hosts share strategies for targeting last-minute shoppers, particularly men who may need a gentle nudge to buy gifts .Client Appreciation: Jeanine highlights the significance of showing appreciation to your clients through special events and promotions, which can lead to increased loyalty and referrals .Utilizing AI Tools: The episode discusses how tools like ChatGPT can help you quickly create marketing content, even if you're short on time .

In this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!Key Takeaways:Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common pitfalls photographers face when setting prices and how to avoid them.The Starving Artist Syndrome: Ronan challenges the notion of the "starving artist" and emphasizes the importance of valuing your work and the difference it makes for clients.Three Main Mistakes: The team outlines the three critical mistakes photographers make regarding pricing and how to correct them.Confidence in Pricing: Discover how confidence plays a pivotal role in pricing your services. Steve shares insights on how clients borrow confidence from photographers and how this affects sales .Using a Pricing Calculator: The hosts introduce a unique pricing success calculator designed to simplify the pricing process, ensuring you account for all costs and maintain profitability.Building a Sustainable Business: Learn how to align your pricing strategy with your business goals, ensuring you can sustain and grow your photography business while delivering exceptional value to your clients.

In this episode of the Difference Maker Revolution podcast, the team discusses the evolution of sales and client experience in photography. Jeanine shares her journey of transforming the design consultation process, emphasizing the importance of efficiency and client satisfaction. The conversation covers the significance of utilizing technology, such as Pro Select and Lightroom, to enhance the client experience and streamline the workflow. The team also highlights the impact of fast delivery on client expectations and referrals, culminating in an announcement for an upcoming sales success challenge.Here's What You'll Hear in This Episode:✅ Why sales should prioritize enhancing the client experience.✅ The power of same-day design consultations – how speed and efficiency drive higher conversions.✅ Streamlining your workflow – editing and culling techniques that save hours without sacrificing quality.✅ Leveraging AI & ProSelect to elevate the sales process and deliver a premium client experience.✅ Understanding the psychology of why clients buy and aligning your conversations with their emotions.✅ How faster turnaround times lead to higher referrals and stronger client retention.✅ Tips for creating a positive experience for children, helping to ease parents' stress.✅ A sneak peek into the upcoming Sales Success Challenge – an event designed to skyrocket your business growth!

In this engaging episode of The Difference Maker Revolution Podcast, we dive deep into strategies to increase sales, foster client connections, and elevate the photography studio experience. Join hosts Ronan, Jonathan, Jeanine, and Steve as they unpack game-changing insights for studio owners and creatives looking to achieve more in 2025.What You'll Learn:How to increase average order value and create a transformative client experience.The psychology of sales: why clients buy and how to serve them better.Breaking free from pricing fears and empowering your team to deliver exceptional service.The emotional connection behind photography: selling transformation, not just products.Practical tips for nurturing your team and leveraging their talents for higher sales.The importance of aligning client conversations with their unique stories and needs.Sneak peek into the upcoming Sales Success Challenge, designed to skyrocket your business growth.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jonathan, and Steve dive into the crucial topic of understanding what clients truly value in photography. They unpack the disconnect between photographers' focus on technical perfection and what clients are actually seeking—emotional connection and meaningful images.The conversation addresses the frustration many photographers feel when clients don't seem to “value” their work and reframes this as an opportunity to educate and connect with clients on a deeper level. The team explores practical strategies for creating images that resonate emotionally, teaching clients to see the value in your work, and how this approach can lead to increased sales and lifelong clients.Key discussion points include the importance of storytelling in consultations, techniques for cropping and culling photos to match client desires, and why photographers must focus on understanding the purpose behind each session.Key Discussion Points:The gap between photographers' technical focus and clients' emotional needs.Why storytelling is essential in design consultations and sales.How to identify what clients truly value about their families and themselves.Practical techniques for cropping and culling to enhance emotional impact.Why detail shots are as important as full portraits in creating a connection.Treating clients like judges—what does validation really mean?Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrand book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing

In this episode of The Difference Maker Revolution, Ronan and Steve dive into the transformative power of integrating client financing into business strategies. They explore how offering financing can boost revenue, improve client satisfaction, and create a win-win for businesses and customers alike.Key topics include the critical role of confidence in pricing, understanding the psychology of client spending, and why ethical financing can lead to long-term client relationships. The conversation also covers common pitfalls when offering financing and practical ways to navigate them.This episode is packed with actionable insights for business owners, especially photographers, looking to maximise client spend without sacrificing trust. Whether you're considering offering financing for the first time or looking to refine your approach, this episode will give you the tools and mindset to succeed.Key Discussion Points:The impact of financing on increasing average client spend.How to confidently price your services and build financing into the structure.Why ethical practices create long-term, referral-driven success.When and how to introduce financing in the client journey.Avoiding common mistakes when using third-party finance companies.Turning additional financing costs into profit through strategic pricing.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Steve, and Jonathan come together to discuss their goals, visions, and strategies for making 2025 the "Best Year Yet" for themselves, their team, and their clients. This thought-provoking conversation dives deep into the importance of mindset, the power of belief, and how focusing on clients can drive lasting business success.The team shares personal and professional insights on empowering their teams, amplifying value for clients, and balancing realism with big dreams. They also explore how surrounding yourself with the right people and maintaining a positive outlook can transform challenges into opportunities.Key discussion points include building better client relationships, empowering teams, and creating innovative solutions tailored to your market. Additionally, they reflect on lessons learned in 2024, emphasising the importance of planning, self-evaluation, and staying adaptable in an ever-changing business landscape.Key Discussion Points:Why 2025 is the year to focus on clients and their value.The power of mindset: belief in your team, your clients, and yourself.How to empower and train teams to succeed.Balancing realism with dreaming big for sustainable growth.Lessons from 2024: staying adaptable, reflecting on challenges, and pushing forward.This episode is packed with practical advice, inspiring insights, and actionable strategies for photographers and entrepreneurs looking to make 2025 their best year yet.About the Podcast: The Difference Maker Revolution podcast helps you grow your photography business by teaching you to improve marketing strategies, empower your team, and create exceptional client experiences. Hosted by industry experts Ronan Ryle, Jonathan Ryle, Jeanine McLeod, and Steve Saporito, this show offers actionable insights, real-world experience, and business growth tactics that drive results.Through engaging, educational, and high-energy conversations, the Difference Maker Revolution shares its mission of creating a healthier society through photography and empowers photographers to achieve success in their businesses and personal lives.Tune in and take control of 2025 with the Difference Maker Revolution!Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrand book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this festive episode of the Difference Maker Revolution podcast, Ronan, Steve, and Jeanine dive into the art of balancing business and family during the holiday season. From baking cognac-filled cakes to reflecting on personal and professional growth, this episode is packed with relatable stories, practical tips, and inspiration for making the most of the year's most magical time.The team shares how they embrace rest, rejuvenation, and reflection to prepare for a successful new year. They discuss their unique approaches to holiday traditions, their perspectives on business closures during the season, and the power of creating annual themes instead of fleeting resolutions.Whether you're navigating the busy holiday season or looking for inspiration to start the new year strong, this episode has something for everyone.Key Discussion Points:The importance of rest and rejuvenation during the holidays.How to balance family time with business responsibilities during the festive season.Creating annual themes to guide your personal and professional growth.Using reflection to identify trends, set goals, and plan for success in the new year.Holiday traditions across cultures, from the Feast of Seven Fishes to Boxing Day.Finding peace and joy in the quiet moments after the holiday hustle.Takeaways:Rest Matters: Taking time off is essential for maintaining energy and focus.Reflection is Key: Use the holidays to look back at your successes and challenges.Plan for 2025: Create themes that help guide your focus and actions throughout the year.Honour Traditions: Celebrate family and culture while creating new memories.Balance and Boundaries: Set clear deadlines and priorities to ensure work doesn't overwhelm your holidays.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, and Steve delve into the pervasive issue of imposter syndrome. They unpack its effects on both personal and professional lives, sharing real-life experiences and actionable strategies for overcoming self-doubt.The team explores how shifting your focus from yourself to your clients can help silence that inner critic. They discuss the role of perfectionism, how to embrace imperfection as a growth opportunity, and the transformative power of celebrating even the smallest wins. Drawing on their own challenges and successes, they also highlight the critical importance of fostering a supportive community.Key discussion points include:Recognising imposter syndrome and its impact on confidence.Why perfectionism fuels self-doubt and holds you back.How focusing on the client, not yourself, can transform your mindset.Practical ways to celebrate wins and build self-belief.The role of community in overcoming imposter syndrome.Real-life stories of resilience, from solopreneurs to global successes.Join the Difference Maker Revolution team as they offer invaluable insights and share practical tools to build confidence and foster success in your photography business and beyond.Visit The Difference Maker Revolution to learn how to kick imposter syndrome to the curb and grow your business with confidence. Book your FREE Discovery Call today!The Difference Maker Revolution PodcastBrought to you by industry experts Ronan Ryle (Board of Directors, PPA), Jeanine McLeod (author and children's studio owner), and Steve Saporito (serial portrait studio owner and educator). The podcast helps photographers improve marketing, increase client bookings, and grow profitable businesses.Through real-world experience, industry insights, and mentorship, this podcast empowers photographers to create thriving studios and impactful work. Whether you're a solopreneur or part of a team, tune in to discover practical strategies and expert advice that will help you stand out and succeed.Together, let's create a healthier society through photography!

In this milestone episode of the Difference Maker Revolution Podcast, Ronan, Jeanine, Steve, and Jonathan come together to celebrate 100 incredible episodes of inspiring change, fostering community, and redefining client relationships. This special episode features heartfelt reflections, powerful stories from community members, and key lessons learned along the way.The team and community members share their favourite podcast moments, explore how discovering their "why" has transformed their businesses, and discuss the ripple effects of making a difference for clients. From mindset shifts to client connection strategies, this episode is packed with actionable insights for photographers and entrepreneurs alike.They also highlight the importance of consistency, personal development, and the power of building a business focused on relationships rather than transactions. Members of the Difference Maker community share personal stories of how this movement has helped them create meaningful client experiences, achieve financial success, and regain balance in their lives.Key Discussion Points:Celebrating 100 episodes of transformation and impact.The importance of discovering your "why" and its effect on personal and professional growth.Real-life success stories from the Difference Maker community.Mindset shifts for overcoming challenges and achieving consistency.The value of building meaningful client relationships over transactional interactions.How creating a ripple effect uplifts not just clients but entire communities.Join the Difference Maker Revolution and learn how to grow your photography business with purpose and passion. Visit www.thedifferencemakerrevolution.com to discover how our community and resources can transform your business.About the Difference Maker Revolution Podcast:The Difference Maker Revolution Podcast helps you grow your photography business by teaching you how to improve your marketing, connect deeply with clients, and increase profitability. Whether you're eliminating the seasonality of your sessions or filling your calendar with dream clients, this show is for you.Brought to you by industry leaders Ronan Ryle, Jonathan Ryle, Steve Saporito, and Jeanine McLeod, the podcast delivers real-world strategies, expert insights, and mentorship typically reserved for members of the Difference Maker community. Learn how to create a business that not only thrives but also makes a profound difference in the lives of your clients and community.Tune in Now!Celebrate this milestone with us and take the next step in creating a difference! Listen to this episode now and discover actionable strategies to transform your business and your life.

In this episode of the Difference Maker Revolution podcast, Jeanine, Jonathan, and Steve talk about how important design consultations are in photography. They explain how using the right words, creating a great client experience, and setting up the consultation space can make a big difference. The hosts also discuss why people choose certain photos, how the products you offer can affect their decisions, and why it's important to create a warm, welcoming environment for clients. They share simple, practical tips that photographers can start using right away to improve their business and connect better with clients. At the end of the episode, they invite listeners to join the Difference Maker Inner Circle community for ongoing support and growth.0:00 Design Consultation and Client Collaboration0:46 Introduction to the Podcast and Continuation of Previous Conversation2:27 The Importance of Language in Design Consultations5:18 Advantages of Conducting Design Consultations in Clients' Homes8:39 Setting Up a Design Consultation Room12:26 Choosing Favourites and the Process of Elimination17:17 The Impact of Showing the Right Number of Photos20:39 The Role of Products in Design Consultations23:12 Welcoming Clients into the Design Consultation Room25:41 Practical Implementation and Community Support28:56 Conclusion and Call to ActionJoin the Difference Maker Revolution to learn how to create impactful photography and build meaningful client relationships. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to connect with our team or explore upcoming workshops and resources.The Difference Maker Revolution podcast is here to inspire photographers to embrace their craft, build stronger client relationships, and grow their businesses. Hosted by photography industry experts, this show is your go-to for actionable insights, real-world experience, and a vibrant community of difference makers.Tune in for a fun, engaging, and motivational experience as we share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Jonathan, Steve, and Jeanine dive into the transformative power of storytelling in photography and how it can deepen client connections.The team explores the beauty of embracing imperfection, highlighting how capturing authentic moments can resonate more deeply with clients than striving for a flawless photo. They recount experiences from a recent photography workshop in Scotland and discuss the profound impact of storytelling on both client relationships and business growth.Jonathan, Steve, and Jeanine also address the challenges photographers face in maintaining fresh habits and avoiding the pull of old routines. They offer practical advice on shifting daily mindsets, building community connections, and focusing on creating intentional and meaningful work for clients.Image Link:https://drive.google.com/uc?export=download&id=1Sz6HD-kQkZB6enW4_2c_pu8shanNv2b_Key Discussion Points:Why imperfection captures the essence of life and builds deeper connections with clients.Insights from a recent workshop in Scotland that empowered photographers to elevate their craft.How storytelling changes the way clients see their photos and their value.Practical strategies to avoid slipping into old habits and stay focused on client stories.The importance of community and collaboration in sustaining creativity and inspiration.Join the Difference Maker Revolution to learn how to create impactful photography and build meaningful client relationships. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to connect with our team or explore upcoming workshops and resources.The Difference Maker Revolution podcast is here to inspire photographers to embrace their craft, build stronger client relationships, and grow their businesses. Hosted by photography industry experts, this show is your go-to for actionable insights, real-world experience, and a vibrant community of difference makers.Tune in for a fun, engaging, and motivational experience as we share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Jonathan, Jeanine, Brad, and Steve share their expert strategies for optimising your photography business during the bustling Christmas season. They discuss the importance of early preparation, maintaining flexibility to handle last-minute orders, and capitalising on unique opportunities like Black Friday to drive business into the new year.The team reveals their tried-and-tested methods for keeping clients satisfied and returning year after year. From managing holiday-specific inventory, like portrait boxes, to promoting gift certificates and Christmas cards, this episode is packed with practical advice for making the most of the holiday season. Jeanine also dives into her studio's seasonal themes and planning techniques, showing how staying ahead with new ideas keeps clients engaged and coming back.Key Discussion Points:Importance of Early Holiday Planning: Why getting ready for Christmas as early as July can set your business up for success.Handling Holiday Orders and Deadlines: Strategies for balancing early orders with last-minute sessions.Leveraging Thanksgiving and Black Friday: How to use Thanksgiving family gatherings and Black Friday to maximise sales.Offering Gift Certificates: Tips on gift certificates to increase revenue and ensure continued business into the new year.Planning Themed Sessions: Insights into planning unique holiday themes and tailoring sessions to clients' needs.Preparing for Q1: Why it's crucial to start planning for the new year before January, keeping business momentum high.Join the Difference Maker Revolution to discover how you can make the most of the holiday season!About the PodcastThe Difference Maker Revolution podcast is your go-to source for strategies to grow your photography business. Hosted by industry leaders Ronan Ryle, Jonathan Ryle, Bradley Bulmer, Jeanine McLeod, and Steve Saporito, each episode offers invaluable insights into marketing, client relations, and business growth, helping you fill your calendar and build a lasting client base. With real-world expertise, these professionals help photographers gain consistent leads and drive more profit, making it easier to manage and thrive in the seasonal photography business.Take the next step in your photography business journey by visiting https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to learn how the Inner Circle can transform your business!Tune in to learn, be inspired, and make a difference with The Difference Maker Revolution!

In this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, approach, and consistent follow-up can turn any lead into a valuable client.The team breaks down why many businesses struggle with lead quality and explains how expectations and work ethic play crucial roles in lead conversion. They also discuss the importance of viewing every lead as an opportunity and offer actionable tips for effective follow-up strategies. The conversation highlights how changing your mindset and developing persistence can make all the difference in nurturing leads.Bradley and Ronan share real-life examples from the photography industry, revealing how ordinary people, not just high-income clients, become the best clients when you invest time and effort into building relationships. Steve and Jeanine discuss the need to take responsibility in lead generation and persistence, showing how life circumstances might be why a client is slow to respond—not necessarily lack of interest.They also touch on the importance of nurturing long-term relationships through regular follow-ups and storytelling, which keeps potential clients engaged and reminds them of your value.Key Discussion Points:The reality behind the "quality lead" myth: mindset and follow-up matter more than “perfect” leads.Why client perception is shaped by your attitude and persistence.Practical strategies for effective lead nurturing and why you should never give up after one call.Real-life examples showing that clients come from all backgrounds, not just high-income areas.The power of storytelling and regular follow-up emails to keep leads warm and ready to convert.How life circumstances impact lead response and why assumptions about “ghosting” can harm client relationships.Connect with the Difference Maker team:Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrAbout the Podcast:The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.Tune in weekly for insights and real-world advice that can take your business to the next level.Available on Apple Podcasts | Spotify | YouTube

What if paying yourself every Monday could revolutionise your approach to business? Join the Difference Maker team as they explore the concept of “Payday Monday,” a powerful twist on the Profit First system, designed to keep business owners accountable and focused on cash flow.In this episode, host Jonathan Ryle leads a discussion with Ronan Ryle, Jeanine, Steve, and Bradley on transforming business finances into a weekly habit. They delve into how moving from monthly to weekly distributions can help small business owners like photographers, studio owners, and entrepreneurs establish a steady income and prevent impulsive spending. From building a “cash oxygen tank” for emergencies to leveraging small, consistent steps that compound over time, they provide actionable advice on financial discipline and achieving long-term stability.Key Topics:What Payday Monday is and why it's a game-changer.Benefits of a weekly payout for motivation and accountability.Building cash reserves to withstand emergencies.Understanding the "Profit First" system and how it simplifies cash flow.The psychology of cash management and eliminating financial stress.Avoiding unnecessary expenses and focusing on profitable growth.The team also discusses the importance of planning for financial challenges, the human side of money management, and how even small adjustments can build financial resilience. If you're looking to take control of your cash flow and create sustainable habits for success, this episode is for you.0:00 - Introduction to Payday Monday 1:27 - Concept Origins & Profit First Principles 3:19 - Shifting from Monthly to Weekly Paydays 5:04 - Keeping Cash Flow Structured and Accountable 8:06 - Impact of Profit First on Business Focus 13:29 - Warren Buffett's Cashflow Insights 16:30 - Building a Reserve Fund for Stability 19:32 - How a Cash Reserve Helped in a Crisis 23:36 - Steps to Build Long-Term Financial Health 29:03 - Power of Teamwork in Implementing Payday Monday Connect with the Difference Maker team:Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrAbout the Podcast:The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.Tune in weekly for insights and real-world advice that can take your business to the next level.Available on Apple Podcasts | Spotify | YouTube #PaydayMonday #ProfitFirst #BusinessTips #FinancialStability #CashFlow #DifferenceMaker

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions. The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your running ads fosters trust and improves conversion rates. They ephasize a proactive marketing focus—ads attract clients, while content creation can yield long-term results. The conversation also touches on the pay-to-play landscape of social media platforms like Instagram and Facebook, which make paid ads essential. While content creation can be challenging, running ads is straightforward and effective in generating immediate leads. Lastly, they discuss the need to stay adaptable, as social media trends shift rapidly, but core marketing principles remain constant.Key Discussion Points:The importance of aligning content and ads for consistent messaging.Strategies to balance short-term advertising with long-term content initiatives.Practical tips for running effective Facebook and Instagram ads.The role of evolving platforms like TikTok in the current marketing landscape.Why taking action and maintaining consistent marketing is more valuable than striving for perfection.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrand book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid client confusion.Key Discussion Points:Understanding True ProfitPricing for ProfitabilityAvoiding the Comparison TrapThe Power of Confidence in PricingSimplifying Your Pricing StrategyJoin the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth.  Steve shares how your mindset acts as the steering wheel of your life, influencing your actions, your clients' perceptions, and their experiences with us. Jeanine and Steve explain the significance of personalisation in client interactions—greeting clients by name and making them feel valued can have a powerful impact. Learn how making positive assumptions in sales, such as believing clients want to buy, can lead to improved outcomes, and why confidence in your service directly influences customer behaviour. Key Topics Discussed: How Mindset Shapes Reality and Business Outcomes Enhancing Client Relationships by Knowing Their Names Managing Team Energy for Positive Client Experiences Belief Drives Sales Success Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.  

Today the team discusses the importance of building relationships with other businesses. The conversation highlights how good relationships with other businesses can provide valuable assistance during times of crisis. As in life, business relationships thrive through reciprocity, collaboration, and a genuine intention to help one another.   The discussion also explores how stepping outside of one's own business can provide fresh perspectives and opportunities to learn from others, even in seemingly unrelated industries. We delve into the power of storytelling, noting how creative professionals can leverage their expertise to benefit their business partners.   By being open-minded, actively listening, and genuinely collaborating, businesses can cultivate meaningful connections that extend beyond transactional exchanges and lead to mutually beneficial outcomes.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this week's episode, we delve into the common misconception that average sales value is the ultimate measure of success for a sustainable business. The team shares their insights from their own experience in the photography industry, emphasising that while average sales value is  relevant, it's not the sole indicator of a thriving enterprise.   We explore how the photography industry has become overly focused on ego-driven pricing and the perception of success, rather than on delivering consistent, exceptional client experiences.   Ultimately, the key to success lies in understanding that a healthy business requires a holistic approach, considering factors such as lead generation, client conversion, and delivering exceptional value.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time.   Brad reveals the majority of his new business (a staggering 90%) is generated through Facebook ads. While this strategy has proven highly effective, he acknowledges the potential risks of becoming overly dependent on a single platform.   It's important to maintain a diverse portfolio of marketing channels in case the tides turn. The key is to avoid the temptation of putting all your eggs in one basket, lest you find yourself vulnerable to the unpredictable nature of the market.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events.   It's important to make clients feel like part of a family rather than just a transaction, highlighting the importance of consistency in these events. The team also discusses the power of recurring events, giving clients a consistent moment in a year to look forward to.   We also touch on the role of community and networking, as client appreciation events can be used to partner with other local businesses and provide additional value to attendees.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode, we're still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs.   We also explore our third mega trend, "dual worlds". With the rise of social media people are living in both the physical and digital realms, and this has a huge impact on individuals' perceptions of the photography industry. This is closely linked to our fourth mega trend, the impact of AI on photography. Will AI surpass human capabilities? How can photographers focus on the human element?   Our final mega trend is the consumer availability of products, where the once exclusive products offered by photographers are now readily available to the general public. The team discusses each of these trends and their impact on the past, present, and future of the photography industry.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business.   Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effective strategic planning requires goal setting, marketing plans, and adaptability as trends shift.   We go over the first mega trend of the evolution of photographic equipment, and start on our second mega trend, the self-centric photography industry. We also explore the concept of "stagnation" and the risks of not evolving, emphasising the importance of being willing to let go of what worked in the past and embrace new ideas and strategies.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

As photographers, we know that relying on organic reach isn't enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement.   Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are most likely to book your services.   With the digital landscape constantly changing, it is important to adapt with the times. By using the measurable results and insights which paid ads offer you can learn where it is most valuable to focus your energy.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you're searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking for the silver linings, and how this impacts her business today.   The team also highlights practical strategies for maintaining a positive mindset, such as setting time limits for negative thoughts and actively seeking out opportunities for growth and learning. The ability to pattern interrupt and try new approaches when faced with challenges can also help photographers maintain momentum and avoid negative spirals.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused.   The team discusses how they have simplified their sales process through refining their offerings, focussing on their clients needs, consistent communication, and utilising automated systems such as CRM tools.   Effortless sales are all about making the purchasing process as smooth and stress-free as possible for both you and your clients. A seamless experience will lead to increased bookings and satisfied clients.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Networking is more than just exchanging business cards, it's about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth.   In this episode Ronan and Steve discuss the ways they have built their network, how they make use of their network, and share some of the tips they usually reserve for their clients.   They also explain why repeated expo visits are a powerful tool for both building and understanding your network, and can provide valuable insight into how to run your business as well as make those powerful connections.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

How can you turn leads into bookings? It isn't enough to build a brilliant business, you need to market it to raise awareness with your potential customers.   No business succeeds without hard work. Whilst amazing products help, they aren't enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks about what they do to help their businesses thrive and offer helpful tips to boost your marketing plan.   We also discuss the goals of our businesses, what makes them work for us, and why we enjoy working on them. Everyone has different passions, and it's important to build your business to complement your passions, as the best business is one you believe in and love working on.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression.   Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-quality materials. For photographers, presenting prints in a well-crafted folio box can significantly increase the perceived value of their work, encouraging clients to invest more in their services.   Folio boxes also add value by creating a memorable client experience. They offer a tangible, tactile element that digital formats lack, making the unboxing experience special. This distinctiveness helps businesses stand out in a competitive market, offering clients something unique and memorable.   To find out how folio boxes can help your business, visit: https://3xmsolution.com/#welcome   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships.   Asking clients about their favourite drinks and snacks before their session is a simple yet effective way to enhance their experience. When clients arrive and see their favourite refreshments waiting for them, it sets a positive tone for the entire session. Jeanine experienced this level of service first hand in Aruba, and has brought some notes back to share with the team!   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Do you know who your biggest competitor is? It might not be who you expect.   Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren't your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it's important to market and cater to clients during peak travel seasons.   We explore effective strategies for reaching potential clients when demand is highest, along with tips on how to make your services stand out in a crowded market. We'll also delve into ways to manage client expectations while working within their budget, ensuring high-quality service without compromising on pricing.   Prioritising client relationships is key to long-term success in the photography industry. We'll highlight techniques for building and maintaining strong relationships, providing valuable experiences, and encouraging repeat business. Learn how to create a loyal client base that keeps coming back for more, ensuring your photography business thrives in a competitive landscape.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio's visual marketing fresh and appealing.   We discuss how to adapt your studio's aesthetic for a variety of annual events— including Jeanine's current transition from baby season to High School Senior graduation, as well as a variety of popular holidays.   It can be expensive to overhaul all of your displays multiple times per year, so we also discuss cost-effective ways to manage your displays. Whether that be utilising evergreen content, appealing to multiple demographics, or only changing the displays you really need to, there are plenty of creative ways to get the same results without breakaing the bank.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children's studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.