Podcast appearances and mentions of eliza blank

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Best podcasts about eliza blank

Latest podcast episodes about eliza blank

The Dough
How to Build A Plant Empire with Eliza Blank

The Dough

Play Episode Listen Later Jan 16, 2025 30:40


Eliza Blank built the million dollar business, The Sill, by giving people what they wanted: plants, right at their doorsteps. No more schlepping to the local store, and no more wondering how to care for your new plant baby. She wanted plants to be accessible to all, not just the Martha Stewart followers of the world. She talks to X about busting her butt to make this happen, from launching her Kickstarter to hand-delivering plants in NYC to pitching venture capitalist funders. Whether you’re a female entrepreneur yourself or just desperately trying to keep your monstera alive, Eliza has advice for you. This series was created in partnership with Flourish Ventures, an early-stage global investment firm backing mission-driven entrepreneurs and industry influencers working toward a fair financial system for all. Learn more at flourishventures.com. Stay up to date with us on Twitter, Facebook, and Instagram at @LemonadaMedia. You can find The Sill on Instagram @thesill. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at bit.ly/lemonadapremium. Click this link for a list of current sponsors and discount codes for this show and all Lemonada shows: lemonadamedia.com/sponsors To follow along with a transcript, go to lemonadamedia.com/show/ shortly after the air date.See omnystudio.com/listener for privacy information.

Epic Gardening: Daily Growing Tips and Advice
The Secrets of Growing Houseplants with Eliza Blank | The Beet

Epic Gardening: Daily Growing Tips and Advice

Play Episode Listen Later Dec 30, 2024 47:27


Eliza Blank turned her passion for plants into a thriving business. She believes successful houseplant care starts with understanding each plant's unique needs. By assessing your space and lifestyle, you can choose the best plants for your home. In this full episode of the Beet Podcast, Eliza and Kevin encourage people to embrace the joy of nurturing their indoor gardens by truly connecting with plants for long-term success. Learn More: 9 Ways You Should Treat Your Houseplants Differently in Winter Connect With Eliza Blank: Eliza Blank, founder of The Sill, built a successful business in the houseplant sector in 2012, after she moved to her first apartment. By tapping into her family's generational love of plants, she livened up her living space. This spurred the beginning of the Sill, a houseplant business that currently hosts 12 brick-and-mortar stores and delivers houseplants directly to customers. Today, Eliza continues to demonstrate a commitment to plants, brand building, and customer centricity.  Find more from Eliza Blank on Instagram: https://www.instagram.com/thesill/  Find more from Eliza Blank at The Sill: https://www.thesill.com/  Listener Exclusive: As an exclusive for our listeners, use code BEETPODCAST for 10% off your next order (one use per customer) at shop.epicgardening.com! Whether you're looking for seed-starting supplies, high-quality seeds to plant, or a raised bed or planter to start them in, we have supplies to get you growing. Support The Beet: → Shop: https://growepic.co/shop-beet → Seeds: https://growepic.co/botanicalinterests-beet Learn More: → All Our Channels: https://growepic.co/youtube-beet → Blog: https://growepic.co/blog-beet → Podcast: https://growepic.co/podcasts → Discord: https://growepic.co/discord → Instagram: https://growepic.co/insta → TikTok: https://growepic.co/tiktok → Pinterest: https://growepic.co/pinterest → Twitter: https://growepic.co/twitter → Facebook: https://growepic.co/facebook → Facebook Group: https://growepic.co/fbgroup Do You Love Epic Gardening products? Join the Epic Affiliate Program!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Epic Gardening: Daily Growing Tips and Advice
Guide to Repotting Houseplants

Epic Gardening: Daily Growing Tips and Advice

Play Episode Listen Later Feb 16, 2024 9:44


Repotting is not always potting up! It's more of a refresh that involves trimming roots, changing soil, and adding nutrients. Hear how you can give your houseplants a good repotting from Eliza Blank, founder and CEO of the Sill. Epic Gardening Shop Homepage: https://growepic.co/3wm1BZG Botanical Interests Shop Homepage: https://growepic.co/48dHjiy Book Collection Page: https://growepic.co/486NaWV EG Homesteading Book: https://growepic.co/3w6pAMq Connect With Eliza Blank: Eliza Blank, founder of The Sill, built a successful business in the houseplant sector in 2012, after she moved to her first apartment. By tapping into her family's generational love of plants, she livened up her living space. This spurred the beginning of the Sill, a houseplant business that currently hosts 12 brick-and-mortar stores and delivers houseplants directly to customers. Today, Eliza continues to demonstrate a commitment to plants, brand building, and customer centricity.  The Sill Shop Find your Plant Match Quiz Instagram Facebook YouTube TikTok Pinterest North West Flow Garden Festival   Shop the Store As an exclusive for listeners, use code THEBEET for 5% off your entire order on our store, featuring our flagship Birdies Raised Beds. These are the original metal raised beds, lasting up to 5-10x longer than wooden beds, are ethically made in Australia, and have a customizable modular design.   Shop now and get 5% off your first order. Get Our Books Looking for a beginner's guide to growing food in small spaces? Kevin's book, Field Guide to Urban Gardening, explains the core, essential information that you'll need to grow plants, no matter where you live! He also wrote Grow Bag Gardening to provide you with specialized knowledge that can bring you success when growing in fabric pots. Preorder Kevin's newest book Epic Homesteading if you are looking to turn your home into a thriving homestead!  Order signed copies of Kevin's books, plus more of his favorite titles in our store. More Resources Looking for more information? Follow us: Our Blog YouTube (Including The Beet Podcast,  Epic Homesteading and Jacques in the Garden and Botanical Interest ) Instagram (Including Epic Homesteading, Jacques) Pinterest TikTok Facebook Facebook Group Discord Server

Second Life
Eliza Blank: The Sill Founder and CEO

Second Life

Play Episode Listen Later Oct 16, 2023 54:12


As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother's love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company, bringing the benefits of plants to indoor environments. Though Blank had the initial idea for The Sill back in college, she didn't yet have the tools to execute it. So when she graduated, she actually began her career as a brand strategist at global brand agency Wolff Olins before moving to haircare brand Living Proof as a brand manager. But the whole time, she kept the houseplant business in the back of her mind, and in 2012, she made the leap. She left her job, created a Kickstarter that raised $12K, and The Sill was born. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Female Founder World
How Eliza Blank Bootstrapped The Sill to $1 Million in Revenue

Female Founder World

Play Episode Listen Later Jun 11, 2022 26:50


My guest is Eliza Blank, a bootstrapping baddie who built her plant startup The Sill to $1,000,000 in revenue before taking on investors and continuing to scale. Eliza launched the business from her bedroom floor with $30k pulled together from a Kickstarter campaign and credit cards.  Today The Sill has physical stores across the United States, a thriving ecommerce business, and is on her way to becoming the Glossier of house plants.  This is how she did it! Links: www.thesill.com Send us a screenshot of your podcast review to score a free media database! instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com --------- This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j

The Safari
Biophilic Retail: Founder and CEO of The Sill, Eliza Blank

The Safari

Play Episode Listen Later May 31, 2022 32:28


In this week's Safari episode, we feature Eliza Blank, Founder of The Sill, a direct-to-consumer brand that delivers perfectly potted plants to your door and empowers new “plant parents” by blending commerce, content and community. Eliza is an entrepreneur and business owner who has made it her mission to enrich life through connection and community, and believes in the power of plants to bring this mission to life. The Sill has nine brick & mortar locations in the United States. The first NYC flagship opened in 2014 and has now expanded to the West Coast with two new locations in Los Angeles and San Francisco.   Interviewed by Mortimer Singer. 

Startup Renegades
The Magic Combination of Resiliency and Ingenuity with Eliza Blank, Founder of The Sill

Startup Renegades

Play Episode Listen Later Apr 26, 2022 30:15


Eliza Blank is the Founder & CEO at The Sill, a digitally native direct-to-consumer houseplant brand on a mission to modernize the garden center experience. The Sill has 9 retail stores in the United States and recently opened stores in Boston, Chicago, and Park Slope in Brooklyn.Prior to launching The Sill, Eliza served as a Brand Strategist at Wolff Olins, one of the leading brand agencies in the world, as well as a Brand Manager at Living Proof. In this episode, Eliza shares how she grew up surrounded by plants and how moving to the concrete jungle of NYC changed all that. She discusses how her business changed from Eliza packing up plants to deliver within her neighborhood to a full e-commerce operation that ships across the United States. Check out this episode to hear more about:How you can become a product expertThe importance of adapting both your physical and digital spaces to be accessible channels to your customers.Why understanding your customer on a deep, personal level is a game changer for your businessUse code StartupRenegades10 for 10% your purchases at The SillConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

Business Casual
Growing The Sill: How Houseplants Joined the DTC Revolution

Business Casual

Play Episode Listen Later Nov 22, 2021 39:34


Eliza Blank, founder and CEO of The Sill, the first direct-to-consumer houseplant brand, launched her company with a Kickstarter in 2012, and grew it into a thriving VC funded business. She chats with Scott and Nora about her journey as an entrepreneur, how to survive a co-founder break-up and why plants make people happy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Soul and Wit
83. We Are Addicted To Plants

Soul and Wit

Play Episode Listen Later Sep 20, 2021 32:46


Courtney blames quarantine and Bailey got her first plant before 2020. In this episode you'll learn about how many plants we have, the biggest things we've learned about raising plants, and details on soil, watering, pots and gnats. We'll tell you the easiest plants to start with. We also share our favorite plantstagrammers who inspire and teach us how to be better plant moms.     Favorite Things: Bailey:  One Last Stop Apron   Courtney:  Cactus and TropicalsThe SillSuperTrellis   Episode Notes and Resources:  Episode 45: Interview with Eliza Blank, Founder and CEO of The Sill Loop LivingIvy Mane Neem OilKatchyHilton Carter on Instagram The Sill on Instagram Hey Rooted on Instagram Heyrooted Wildernis Amsterdam on Instagram The Potted Jungle on Instagram Plant Me Paul If you are interested in sponsoring an episode of Soul & Wit, contact us here: soulandwitpodcast@gmail.com   Where you can find us: Bailey: @beautifuldetour or www.beautifuldetour.com Courtney: @bemorewithless or www.bemorewithless.com

#WeGotGoals
Why Eliza Blank Dedicated Her Professional Life to House Plants

#WeGotGoals

Play Episode Listen Later Jul 28, 2021 26:15


We've had our eyes on The Sill since someone on the team who's younger and cooler than I am described this Warby-Parker-for-plants to the team and insisted that it be listed on our gift guide. Eliza Blank, founder and CEO of The Sill, felt the call to make nature more accessible to everyone through beautiful potted plants - even someone who isn't horticulturally inclined in the slightest. And through small moments with nature, she knew that she could give people the feel-good benefits of caring for something green, like reduced stress, better indoor air, and improved focus. Yes, plants can do all of that. And on this episode of #WeGotGoals, you'll hear Eliza explain how moving from a lush, green area, where she could literally ground herself by putting her feet in the grass, to a series of concrete rectangles when she was enrolled at NYU, made her truly appreciate what plants did for her. So, that lack of green and the way she sought it out in the city led to the seed of the idea that would become The Sill as she cultivated her skills in branding in her early career. By the time she struck out to dig into the potting soil and build The Sill, she was ready to do everything from build the brand to handle customer service to dig in and care for the plants herself. I can't wait for you to hear from this delightful human who really IS happier around plants. Who isn't, though. Resources: Follow The Sill on Instagram where the brand shares a LOT of helpful plant info How to keep your plants alive while on vacation, which Eliza references in the episode  

Career Memos withSarina
The Power of Resilience in Building a Startup with Eliza Blank, Founder & CEO of The Sill

Career Memos withSarina

Play Episode Listen Later Jul 21, 2021 29:53


The Sill is the first “digitally native” houseplant brand and they're on a mission to connect people with beautiful plants. Eliza Blank was, in her words, a typical young professional living in a small New York apartment, desperate to make it feel like home. Going from a communications degree and working in brand strategy on both the agency and client side for Living Proof, to choosing a path in plants was certainly unconventional! Eliza reveals the importance of resilience on her entrepreneurial journey in a niche she didn't know a lot about at first, how she navigated early challenges without any funding, and the benefits and downsides to working with a co-founder. You'll love the raw honesty shared in this conversation! The Sill Careers at The Sill The Job Seeker Lab withSarina - Enrollment Is Now Open! Sarina's Free Networking & Job Search Tracker

The Sixth Degree with Emily Merrell Podcast
Planting the Seed to Grow Your Business with Eliza Blank from The Sill

The Sixth Degree with Emily Merrell Podcast

Play Episode Listen Later Apr 6, 2021 33:50


Download Podcast TranscriptPlants have a positive effect on people. But, especially in the cities, you can only find them in big stores, and you might not know how to take care of them properly or which one is better for your house. Eliza Blank grew up surrounded by plants thanks to her mother, and she was very passionate about them. That's why she decided to create The Sill, a digitally native direct-to-consumer houseplant brand with the ambition to reconnect and teach people about plants in a different way. The Sill started small, but now has five stores in the country, and an online shop where you can find a collection of plants, sourced from local growers, with beautiful planters and care instructions for each one.  Highlights:Eliza has been surrounded by plants since childhood. Plants make people happy, but she realized that there weren't many places to buy them, The Sill was her way to help people to reconnect and learn about plants easily.Her business was not an overnight success. Eliza worked hard to get The Sill going. Having your own business is about commitment, hard work, patience, and time. In the beginning, she did it all, even delivered the plants to her customers' houses.Eliza had big plans for her company, and that meant she needed to find investors while she was pregnant. Eliza sees her investors as teammates: you need to find the ones that share your values. Her investors were very supportive, and it helped her to show them a business plan. You don't have to choose! Eliza was worried before giving birth that she wouldn't be as committed or in love with her work as she used to. But she discovered that you don't have to choose motherhood over the business.Plant Parenthood: Eliza gives us some tips and recommendations for having your first plant, and shares the next steps for The Sill.  You can follow The Sill on Instagram or visit the website. Don't forget to check their monthly subscription boxes here.Sign up for The First Degree Membership! By becoming a member, we're getting more intimate than ever! Get the Membership now! Check our past episodes of The Sixth Degree podcast! Remember to follow us on Instagram, Facebook, and Twitter.Visit our website. 

Soul and Wit
45. Plants Make People Happy: Interview with Eliza Blank, Founder and CEO of The Sill

Soul and Wit

Play Episode Listen Later Oct 19, 2020 32:23


Courtney and Bailey chat with Eliza Blank, Founder & CEO at The Sill, a digitally native direct-to-consumer houseplant brand on a mission to modernize the garden center experience. Eliza shares where she got the idea to start the Sill, her favorite plant and her husband’s plant tattoo. Learn about the biggest mistake people make with plants and the easiest plant to start with for plant newbies.    Favorite Things: Bailey Tru Fru Schitts Creek   Courtney: Creating quarterly playlists on Spotify The Simplicity Space (jump on the waiting list)   If you are interested in advertising email us here: soulandwitpodcast@gmail.com   Resources mentioned on the show: The Sill Eliza’s favorite plant The best plant for beginners Plant workshops Discount Code: SWPodcast10 - 10% off plants or planters (use by November 6th)   Where you can find us: Bailey: @beautifuldetour or www.beautifuldetour.com Courtney: @bemorewithless or www.bemorewithless.com OR @soulandwitpodcast 

The Founder
25. Eliza Blank | The Sill (modern houseplants)

The Founder

Play Episode Listen Later Oct 6, 2020 59:01


Eliza Blank is the Founder & CEO of The Sill. Although Eliza grew up in a Massachusetts household full of plants, it wasn't until she moved to New York City to go to school at NYU that she realized how important they were to her. After moving into her high rise apartment in the city, she was desperate to find a way to bring nature back into her life and realized it was a big part of her wellbeing. As she took frequent trips to the park to get her nature fix throughout the rest of her time in college, she never forgot how much she missed that connection with plants. After graduating and spending a few years as a brand strategist, moving from apartment to apartment in NYC, she realized that there wasn't a consumer brand designed to solve the pain point of discovering, buying and taking care of plants. That's where she got the idea to start The Sill. Today at The Sill, Eliza and her team have built one of the largest community driven-brands for houseplants on the market today. They have a simple yet powerful mission - to enrich people's lives through a connection with plants. They go-to market both online and through their 5 brick and mortar stores and are creating thousands of new plant parents each month. In addition to a beautiful product and website, they drive an engaged community through their social content and Plant Parent Club, a membership that unlocks discounts and access to online workshops and events.Tune in to hear Eliza's story!As a special offer for our listeners, Eliza is giving you 10% off all of The Sill's products through the end of October. Use code Founder10 at checkout to add some plants to your life.EPISODE TOPICS: (2:34) The Sill snapshot today(4:12) Background and founding story(9:46) Plant benefits(11:58) Initial platform launch(13:56) Supply chain(16:36) Brick and mortar store experience(20:26) Customer profiles(23:25) Covid impact(24:35) Customer acquisition(26:45) Community and brand(30:09) Competition(32:31) Manifesting the future(34:20) Hiring(38:02) Investor lessons(43:00) Mentor lessons(45:03) Eliza's wellness stack(52:08) Emerging trends(53:26) Eliza's founder nomination (54:01) Eliza's startup manifesto The Sill - thesill.comFollow Eliza (@elizablank) on Instagram // LinkedInFollow The Sill (@thesill) on Instagram // TwitterEliza's learning and resource recommendations The Founder - www.thefounderpod.com Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // NewsletterDon't have time to listen to the full episode? Read the 5-minute version here

Launch Pad
From Sod to The Sill (replay)

Launch Pad

Play Episode Listen Later Aug 12, 2020 22:52


Eliza Blank, Founder and CEO of The Sill speaks with Karl about her company, which brings the joys of backyard gardening to the inside window sill of a city dwellers apartment. See acast.com/privacy for privacy and opt-out information.

ceo founders sill eliza blank
The Motherly Podcast
#31 Eliza Blank on why plants are an important part of nurturing yourself and your children

The Motherly Podcast

Play Episode Listen Later May 7, 2020 23:11


Eliza Blank is the founder and CEO of The Sill, a NYC-based indoor plant company focused on connecting people to plants and the outdoors. In this episode, Eliza talks to Liz about how growing plants and being a parent are not all that different, why teaching kids to connect to nature is absolutely vital, and she suggests fun gardening activities parents can do with their children.

Entreprenista
Eliza Blank of The Sill – Growth

Entreprenista

Play Episode Listen Later Feb 17, 2020 48:25


Growth. It's a part of every Entreprenista's journey. For founder Eliza Blank, it's at the heart of the experience and nature of her amazing business. Her company The Sill, offering locally, easy-to-care-for, quality houseplants, shipped right...

The Global League of Women
The Pros and Cons of Venture Capital with Eliza Blank

The Global League of Women

Play Episode Listen Later Feb 17, 2020 36:09


Ask any entrepreneur, starting a startup is one of the hardest paths you can take. As a female founder there are even more challenges to overcome, especially when it comes to raising funds. Eliza Blank, Founder and CEO of The Sill, a direct-to-consumer plant delivery startup, bootstrapped her company for 5 years before deciding to raise outside venture capital money. In this episode, she shares how she successfully raised money as a solo founder, how the fundraising process is different (and harder) for women than for men, and provides specific tactics to improve your fundraising process.

Entreprenista
Eliza Blank of The Sill - Growth

Entreprenista

Play Episode Listen Later Feb 17, 2020 48:57


Growth. It’s a part of every Entreprenista’s journey. For founder Eliza Blank, it’s at the heart of the experience and nature of her amazing business. Her company The Sill, offering locally, easy-to-care-for, quality houseplants, shipped right to your door, is a rising star of startups, innovating the not-so-new basic premise of having a plant in your home or office. Eliza joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, describes her journey to success including her breakup with a business partner, the complex logistics of shipping countless houseplants virtually everywhere, why a board of advisors holding you accountable as a solo founder is important, how running a business prepared Eliza for motherhood, growing as a person in her time as a business, and how your plant just may be a reflection of your life. Plus, a surprise!

Hear Us Roar
08: Eliza Blank // Let’s Talk About #PlantParenthood

Hear Us Roar

Play Episode Listen Later Dec 10, 2019 28:01


Eliza Blank founded The Sill because she understood that urbanites needed an easier way to find, acquire and care for their houseplants.  Since quitting her job and launching her Kickstarter in 2012, Eliza has grown The Sill into an Instagram and eCommerce phenomenon raising over $13 million in funding, and expanding into multiple retail locations across the U.S.  In honoring her personal ambitions as an entrepreneur, Eliza was also able to honor her mother, and the Filipino side of her heritage as a young girl growing up in a house full of green.    Just like Eliza’s favorite plant, the resilient and fast growing Philodendron, The Sill has taken the world by storm, and I'm excited to share her, and its story with you! Tune in to hear about why Eliza feels like we should lean into our differences, and how she was able to use that as fuel for her fire.  Eliza gives me a quick masterclass on fundraising, and asks all of us to embrace the idea of making mistakes.  Head over to https://www.thesill.com/ and check out the amazing selection of houseplants that you can ship straight to your home! To find out more about the Hear Us Roar podcast, and sign up for my mailing list, visit www.hurpodcast.com.  Please subscribe to the show, and leave a comment.  I look forward to hearing from you!

Remote AF
How a focus on people ops from the start helped The Sill grow a healthy organization with Eliza Blank

Remote AF

Play Episode Listen Later Nov 27, 2019 22:10


With the goal of bridging the gap between people and plants, The Sill has faced challenges running a company with a perishable product. CEO Eliza Blank shares how brick-and-mortor stores have helped them better serve the needs of modern day customers and how building people ops early has helped them grow a healthy company culture. 

Just Keep Swimming
The Sill: Going Solo & Making Plants a Thing

Just Keep Swimming

Play Episode Listen Later Jun 26, 2019 31:07


After college, Eliza Blank longed for a greener life — the concrete jungle wasn’t cutting it. She went to the basement (yes, basement) of Home Depot to look for plants and thought, There must be a better way. She developed her idea for The Sill in a pre-Instagram era, and she’s pretty much responsible for turning you into a plant parent. But it wasn’t all easy growth — her co-founder left after a few months, leaving Eliza to make her plant dreams happen on her own. Spoiler alert: She did it. thesill.com @thesill

Chats With Cat
Eliza Blank: The Sill, paving your own lane, how to build a network, and quitting work to build your dreams,

Chats With Cat

Play Episode Listen Later Mar 19, 2019 36:21


In this episode, Cat chats with Founder and CEO of The Sill, Eliza Blank! They dove into Eliza's entreprenurial journey and all of the elements responsible for getting her to where she is today.Guest InfoWebsite: www.thesill.comIG: @thesill and @elizablankPatreonwww.patreon.com/catlantiguaKeep Up With CatSubscribe to the show to ensure you don’t miss out on any episodes!Head to www.catlantigua.com to subscribe to her exclusive weekly emails!Keep up Goddess Council's happenings on Instagram @goddess.councilFollow her on Twitter: @catlantiguaFollow her on Instagram: @cat.lantiguaCheck out her Facebook page: Cat LantiguaKeep following Cat on all of the socials to stay updated on all of the great things coming up! See acast.com/privacy for privacy and opt-out information.

Positively Gotham Gal
Episode 79: The Best Way to Raise Money Is to Sell Product - Eliza Blank, The Sill

Positively Gotham Gal

Play Episode Listen Later Oct 28, 2018 31:09


Eliza Blank is the founder and CEO of The Sill -- a retail brick-and-mortar & e-commerce platform designed to bring home gardening back into the mainstream. Eliza and I sat down and talked about how she took The Sill from idea, to business with a mission.

Loose Threads — Inside the new consumer economy
Money Grows on Trees — with Eliza Blank of The Sill

Loose Threads — Inside the new consumer economy

Play Episode Listen Later Sep 12, 2018 44:23


The Guest: The Sill Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9 Twitter Full Transcript The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

Well Made
53 Cultivating a Modern Relationship with Plants with Eliza Blank, CEO and founder of The Sill

Well Made

Play Episode Listen Later Aug 1, 2018 52:16


In 2012, CEO and founder Eliza Blank bootstrapped The Sill through a Kickstarter campaign and started the ecommerce business locally — hand-delivering indoor potted plants around New York City. Six years later, The Sill is shipping everything from ferns to succulents nationwide. When plants are your product, the information to keep them alive becomes part of the product offering. By taking the guesswork, and ultimately friction, out of buying and caring for plants, Eliza and her team are seeing the community (and sales) flourish. Their goal? To make the experience enjoyable, even for the sorest of green thumbs. On this episode of the podcast, Eliza shares how The Sill is making the plant buying process approachable and directional through guidance and a growing supply chain (11:31). She goes through The Sill’s major business milestones and transitions (18:23), and how the brick-and-mortar business shaped how they marketed and sold their products online (20:54). She talks about outgrowing her bootstrapped business (22:31), acting on ambition (24:51), and investing in a solution-oriented online shopping experience (27:40). Finally, Eliza shares how they’re building beyond the zeitgeist of plant parenthood (41:50). Link and images from this post are on the Lumi Blog.