Podcasts about dtc brand

Izzy Rosenzweig is the founder and CEO of Portless, a supply chain platform helping ecommerce and DTC brands fulfill customer orders directly from China, cutting delivery times and unlocking cash flow through tax deferment and tariff optimization.A 10-year DTC veteran, Izzy first launched Browze in 2012, shipping over 2.5 million home and kitchen products globally. After building a China-based fulfillment center to improve customer experience, he saw an opportunity to help other brands bypass traditional U.S. warehouses, leading to the creation of Portless.Portless enables brands to ship faster, avoid upfront taxes, and reclaim working capital, transforming how modern operators manage logistics. Izzy's deep experience in cross-border fulfillment, HS code strategy, and tariff engineering gives him a unique lens into how ecommerce brands can survive regulatory shifts and thrive under pressure.With a margin-first, speed-to-cash mindset, Izzy helps brands reimagine global operations to win in today's volatile landscape, efficiently, legally, and profitably.In This Conversation We Discuss: [00:43] Intro[00:56] Understanding the De Minimis model[02:36] Revealing the new customs entry methods[07:35] Clarifying tariffs vs. import taxes[08:25] Comparing global manufacturing options[09:30] Recognizing China's manufacturing edge[10:36] Separating security from supply chains[12:24] Predicting the next tariff move[13:39] Balancing tariffs with tax reform[15:18] Pausing growth without clear policy[16:00] Deferring taxes to boost cash flow[20:02] Migrating platforms to save cashResources:Subscribe to Honest Ecommerce on YoutubeRevolutionize your inventory and fulfillment process portless.com/Follow Izzy Rosenzweig linkedin.com/in/izzy-rosenzweig-13653846If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn today's DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth path for founders.https://because.ventureshttps://www.linkedin.com/in/jeremyhorowitz1/https://letsbuyabiz.xyz/subscribeKey Topics Covered:Why venture capital is usually a mismatch for DTC brandsHow PE firms like Because Ventures evaluate acquisition targetsThe #1 thing founders should do 6–12 months before sellingThe role of clean SOPs and financials in maximizing valuationHow WhatsApp marketing (through their acquisition of Coco AI) is the next SMS in EuropeBig Idea:VC is not designed for DTC brands; disciplined operations and a focus on profitable growth are the real success path.Timestamps00:00 - Top signals PE looks for when acquiring brands02:00 - Jeremy's journey from agency to SaaS exits to PE06:00 - What changed in the brand acquisition market since 202010:00 - Why VC isn't a great fit for DTC physical products14:00 - The dangers of scaling too fast with venture capital18:00 - How PE approaches growth differently from VC20:00 - Key traits of brands that are acquisition-ready24:00 - What founders should do 6–12 months before selling28:00 - The importance of industry benchmarks and P&L metrics30:00 - Inventory management, CAC payback, and repurchase rate32:00 - Inside Because Ventures' first acquisition: Coco.aiHashtags#DTCgrowth #EcommerceAcquisition #PrivateEquity #FoundersJourney #VentureCapital #CocoAI #BrandExitStrategy #ShopifyApps #WhatsAppMarketing #CashFlowTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That's why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales.From modest beginnings in a Shoreditch coffee shop in 2011, David Abrahamovitch has built Grind into one of the UK's leading DTC coffee brands. Having built a hugely loyal customer base, it's estimated a Grind coffee is enjoyed every 2.8 seconds in the UK. David's business has also grown through partnerships with the likes of British Airways & Soho House. Keep listening to hear David's advice on how to build a DTC brand & how to leverage community-building to generate sales. David's advice:Accept that everything is sales; sell to yourself constantlyWith every small sale you are building a following and a brandPitching your product should not worry you; you know more than anyone else about it, so you have nothing to fearAlways know your numbers; but also tell the story of the history of the brand, and your plans for its futureBe optimistic - but not delusional!DTC is more work in that you have to have a website / attract people to that website / and  deal with the packaging and the postingWhereas  selling through a retailer you only need to advertise the productBUT DTC gives you access to customers' data and allows you to build a relationship with themSo selling through both the above is perhaps optimalAdvertising is essential for DTC selling - Facebook / Instagram / email / tube car panels are all useful; expect to spend up to 30% of revenue on marketing which will be a constant burdenRetaining customers is everything; the product must be a good oneIf customers unsubscribe, find out why so that you can fix the problemUse AI to help with small repetitive edits, not to replace people, just to speed up what they doIn order to attract young talent, create a culture that they will understand and like; always be thoughtful with your team and make sure they understand their job, their position and the company missionFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: Buzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the showText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.That's the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn't a joke—it's a solution.Today on The Unofficial Shopify Podcast, Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don't necessarily want to talk about it).In this episode:✔️ How Collin and his dad took Tootles from idea to reality✔️ The science behind fart filtration (yes, it works)✔️ Marketing a taboo product without making it a joke✔️ How Tootles increases AOV with clever bundling✔️ Why subscriptions aren't always the answer for consumable productsFarts are funny. Business is serious. And somewhere in the middle, there's a Shopify success story worth listening to.Links & Resources

Subscribe to DTC Newsletter - https://dtcnews.link/signupKim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.In this episode of the DTC Podcast, Kim shares how she:✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner.✅ Navigated the challenges of selling federally legal hemp-derived products while being restricted by major advertising platforms.Key Takeaways:The anatomy of a viral video: Why starting with the payoff and sparking discussion is crucial.Using humor and mistakes strategically to drive engagement and boost algorithm reach.How to make UGC-style content work for your brand—and why overproduction kills performance.The power of social commerce: How Kim went from affiliate marketer to brand owner using data from her viral videos.Why repurposing content is key: How Kim maximizes ROI on every piece of video she creates.If you're looking to grow your DTC brand through organic content, this is an episode you won't want to miss.Timestamps:00:00 – Building a viral content strategy02:05 – The origin story of Soberish04:45 – From social media influence to a business07:30 – Cracking the algorithm for organic growth10:15 – How to make videos go viral13:00 – The power of community-driven marketing15:40 – The Soberish product lineup18:20 – Growth challenges and the giggle grass strategy21:10 – Navigating paid ads and retail opportunities24:00 – Key lessons for entrepreneursHashtags:#DTC #Ecommerce #Soberish #Entrepreneurship #MarketingTips #ViralVideos #TikTokGrowth #SocialMediaMarketing #BrandBuilding #ContentStrategy #AlcoholFree #GiggleGrass #SmallBusiness #FounderStory #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

If you're a Direct-to-Consumer (DTC) brand owner struggling with cash flow, profit margins, or growing your brand without breaking the bank, don't worry—we've got you covered.In this episode of Today's Business Leaders, Gabe Arnold sits down with Jarrod Sousa, founder of DTC Wealth, to expose the biggest financial mistakes killing DTC brands—and how to fix them before it's too late. Plus, If you're a Shopify brand owner trying to scale from $1M to $50M+, this episode will change the way you see your numbers forever.

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Irene Chen and Matthew Grenby -  Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Brad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes.  In this episode… When working with influencers, brands either select a single influencer to create content on one platform or choose creators who advocate for any brand without consistent loyalty. This can compromise brand integrity and consumer trust, leading companies to believe influencer marketing isn't worth the investment. How can you capitalize on influencers who will promote and advocate for your brand? Influencer marketing specialist Brad Hoos maintains that low-quality influencers ruin a brand's reputation, especially when targeting consumers on social media. He says to identify creators who have invested in their audience's interests to establish a loyal following. These influencers understand how to create content that adds value and positions your products as top performers in the market. You can also select creators by evaluating their CPA and performance metrics in specific categories.  In this episode of the Up Arrow Podcast, William Harris sits down with Brad Hoos, the CEO of The Outloud Group, to discuss influencer marketing strategies to promote your brand. Brad explains the difference between brand advocacy and voice, how to expand into new markets using adjacent targeting, and AI's role in the influencer marketing space.

Brian Berger founded the men's basics brand Mack Weldon over a decade ago just as the DTC boom was about to begin. Mack Weldon rode that wave to success, but the landscape for DTC brands has changed significantly since then. On this week's episode of the Glossy Podcast, we talk with Berger about the importance of flexibility, the ways he's navigated Mack Weldon through a challenging few years and the brand's first big TV marketing spot.

INTELLIGEMS Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CMO Jamie Gersch talks about product innovations from listening to customers

Curtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service.  In this episode… When scaling your business, it's essential to recognize that what got you from zero to $10 million won't get you from $10 to $100 million. Significant revenue jumps entail higher costs and larger operations, so relying on your previous successes will only hinder you. How can you break through the glass ceilings of growth? As a self-proclaimed e-commerce genius, Curtis Matsko launched his brand out of his garage and scaled it to $150 million. He maintains that steady growth begins with in-house production to create high-quality products that drive sales and foster customer loyalty. As your customer base grows, you can build products that generate customer lifetime value and acquire new customers. Another aspect of profitable growth involves building a team that can grow with your business. This requires hiring candidates whose personal and professional goals align with desired positions by conducting thorough interviews that emphasize key personality traits and experiences. In today's episode of the Up Arrow Podcast, William Harris welcomes Curtis Matsko, the Founder and CEO of Portland Leather Goods, to talk about creating a foundation for profitable long-term growth. Curtis explains how to build a solid customer retention cycle, how he created Craigslist ads to acquire talent, and how overcoming alcohol addiction influenced his growth and decision-making mindset. 

On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably. Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever. You'll Learn: What a solid growth strategy looks like for DTC brands. How to choose between Google, Meta, and other channels when starting out. Why tracking contribution margin beats relying on ROAS. Easy ways to use first-party data to create better customer experiences. When and how to expand into new products, channels, or markets. The impact of AI tools on data analysis and creative production. Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.

Mariah Parsons hosts Rebecca 'Becca' Mijares, Founder of Romp Stomp, a brand that creates easy-to-wear shoes for toddlers. Becca shares her entrepreneurial journey, starting with a crappy website and Facebook ads during the early COVID-19 days. She discusses the rebranding from Memoir Kids to Romp Stomp, emphasizing bold colors and fun designs. Becca highlights the importance of customer feedback, especially via Instagram DMs, and the role of email and SMS marketing in retention. She also mentions the challenge of expanding their product line to serve customers longer. Becca recommends resources like Twitter and in-person networking for founders. Episode Timestamps: 2:16 Becca Mijares's Background and Romp Stomp Brand Introduction Becca Mijares introduces herself and her brand, Romp Stomp, which makes shoes for toddlers that are easy to wear and protect their feet. She shares her entrepreneurial journey, mentioning her father's influence as a violin maker and entrepreneur. Becca explains the inspiration behind Romp Stomp, stemming from her sister's dislike for wearing shoes as a child. She describes the initial stages of her brand, including creating a crappy website and running Facebook ads to test the market. 3:46 Challenges and Learning in Product Development Becca discusses the importance of starting with a minimum viable product and iterating based on customer feedback. She emphasizes the value of customer feedback in improving the product and making it more appealing to parents. Becca shares her experience with rebranding from Memoir Kids to Romp Stomp to better reflect the fun and bold personalities of toddlers. She talks about the process of choosing colors, names, and brand kits, and the importance of standing out in the market. 4:02 Product Development and Trends Becca explains the balance between being on-trend and meeting customer needs, using the example of checkered shoes. She mentions the importance of small launches to test new designs and gather feedback. Becca discusses her approach to trend prediction, including looking at trending colors and trusting her gut. She highlights the role of social media and Pinterest in finding inspiration for new designs and activities. 4:18 Social Media Strategy and Community Building Becca talks about using Instagram for community building rather than direct customer acquisition. She explains the importance of responding to negative comments and using messaging for detailed feedback. Becca shares her strategy for creating valuable content, focusing on quality over quantity. She mentions using tools like Ask the Public to find popular search terms and create relevant content. 30:17 Advertising and Retention Strategies Becca shares her early experience with Facebook ads and the importance of demonstrating the product in ads. She emphasizes the value of showing the problem the product solves and using user-generated content. Becca discusses the importance of testing new ads regularly to maintain performance. She highlights the role of email and SMS marketing in retaining customers and providing personalized service. 37:40 Future Plans and Resources for Founders Becca talks about the challenge of serving customers for only a few years due to the rapid growth of toddlers' feet. She mentions the goal of expanding the product line to serve customers longer. Becca shares her approach to consuming content and making decisions based on what's best for her business. She emphasizes the value of in-person events and networking for problem-solving and finding solutions. 43:08 Final Thoughts and Promotions Becca mentions upcoming Black Friday sales and encourages listeners to sign up for email updates. Mariah thanks Becca for sharing her insights and experiences. The episode concludes with Mariah expressing her excitement for the audience to hear the conversation.

It's tough for a DTC brand to stand out on Amazon. The platform is flooded with competition, and it can feel like you're just another face in the crowd. Success often means figuring out the right mix of visibility, pricing, and customer experience while still staying true to your brand's identity. It's a tricky balance—especially when Amazon's own products often steal the spotlight. Hristo Arakliev is the co-founder and COO of Hyperzon, a top-tier Amazon marketing agency based in Europe. With over seven years of experience in the Amazon space, Hristo is a serial entrepreneur and Amazon Marketing Specialist with a passion for helping brands worldwide double their revenue by utilizing Amazon as a sales channel. Today, Hristo shares his thoughts on the ever-evolving Amazon landscape and new opportunities and strategies that brands can leverage to succeed on the platform. Stay tuned! Resources Hyperzon: #1 Amazon Agency - Scale Your Amazon Business Hyperzon on Facebook Hristo Arakliev on LinkedIn

BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af SUBSCRIBE TO THE PODCAST! // ABOUT MY GUEST Jordan West is the CEO and Founder of Upgrowth Commerce, a social commerce agency based in Vancouver, CA. Work With Jordan at upgrowthcommerce.com Follow Jordan On X: @jordantwestecom Secrets To Scaling Your Ecommerce Brand: https://open.spotify.com/show/0T5nt6pLvgmP5Rr2tzAwLv?si=ed236d4e8f0e47dfFOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip

taylor and millie, co-founders of stakt, discuss their journey from college friends to successful entrepreneurs. they share insights on developing their innovative fitness mat, bootstrapping their company, appearing on shark tank, and their plans for expanding the stakt brand beyond their initial product. 

Ever thought Kickstarter was just for startups? Think again. Dylan Lam, CEO and Founder of Omirank, reveals how even established eCommerce brands can leverage crowdfunding to validate new product ideas, raise capital without risk, and build a loyal community before production begins.

Wed, 04 Sep 2024 04:00:00 +0000 https://www.adsventure.de/podcast/ aa869d3c4fd3d9855c58d5667b620a8f In der heutigen Folge des Performance Playbook Podcasts spricht Florian mit Bataillon Belette (Pia und Daniel Buck) darüber, wie sich ihre Marke vor und nach der Betreuung durch adsventure entwickelt hat. ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 114 full no

Mariah Parsons, HOM at Malomo and Host of Retention Chronicles, and Madison Lee, Co-Founder & CEO of Nemah, discussed the challenges and opportunities of transitioning from a talent agency to a e-commerce brand. Mariah and Madison explored the importance of personal branding, consumer insights, and technology in developing a private label. They emphasized the need for brands to prioritize customer experience, retention, and the delicate balance between automation and human touch in e-commerce. Mariah Parsons and Madison Lee also discussed the challenges of founding a vegan skincare brand for moms and babies, scaling a DTC skincare brand while maintaining customer trust, and educating and supporting parents through science-backed content. 4:38 Founding a vegan skincare brand for moms and babies 10:30 Branding and consumer insights for a clean skincare line 15:54 Scaling a DTC skincare brand for pregnant and postpartum women, focusing on customer experience and trust-building 22:54 Using consumer insights to inform educational content and product development for parents 26:59 Creating a clean beauty brand with a focus on community and science 31:31 Post-purchase customer experience and its importance for e-commerce brands 36:57 Customer experience and retention in e-commerce

Mariah Parsons, HOM at Malomo and Host of Retention Chronicles, and Madison Lee, Co-Founder & CEO of Nemah, discussed the challenges and opportunities of transitioning from a talent agency to a e-commerce brand. Mariah and Madison explored the importance of personal branding, consumer insights, and technology in developing a private label. They emphasized the need for brands to prioritize customer experience, retention, and the delicate balance between automation and human touch in e-commerce. Mariah Parsons and Madison Lee also discussed the challenges of founding a vegan skincare brand for moms and babies, scaling a DTC skincare brand while maintaining customer trust, and educating and supporting parents through science-backed content. 4:38 Founding a vegan skincare brand for moms and babies 10:30 Branding and consumer insights for a clean skincare line 15:54 Scaling a DTC skincare brand for pregnant and postpartum women, focusing on customer experience and trust-building 22:54 Using consumer insights to inform educational content and product development for parents 26:59 Creating a clean beauty brand with a focus on community and science 31:31 Post-purchase customer experience and its importance for e-commerce brands 36:57 Customer experience and retention in e-commerce

Today's guest is Angela Vranich, the co-founder and Chief Product Officer of Little Spoon, the leading DTC brand and first end-to-end platform for kid's nutrition. Today, Angela and her team are responsible for feeding millions of babies and kids each month, which is no small task. But just 6 years ago, Angela and her partner Ben didn't have any customers - just an idea: to completely reinvent the baby food category, and make it something that parents could feel good about feeding their littles.For me, you, and many of our listeners, the heavily preserved, shelf-stable baby food options we grew up eating were likely canned and jarred before we were even born! Launched in 2018, Little Spoon set out to change that by creating a clean, nutritious and convenient product that would nourish kids and make parents' lives easier - and revolutionize a category that shockingly hadn't changed in almost 100 years. Today, the brand has scaled dramatically to offer food options for kiddos 6-months old to 10-years old, and has created an online community, Is This Normal? with modern advice and support for today's generation of parents, which reaches nearly 2 million subscribers.Angela is the brain behind the brand and all of the foods you see Little Spoon offer today, working to create options that will appease parents and picky eaters from their first bites through their big kid years. We know you'll love hearing her story brought to you by previous guests, Meli's Monster Cookies! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnership and how they're planning to grow Neat Apparel into a massive performance apparel brand. TOPICS DISCUSSED IN TODAY'S EPISODEFinding a complimentary partnerTransparency during negotiationsFinding alignmentStarting a brand IP firstGoalie WisdomIdentifying an opportunityChoosing to skip amazon and retail early onContent strategyResources:Neat ApparelStorelliJim Huffman websiteGrowthHitAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

How does a DTC brand “grow up?” In our 13th season of Step by Step, we're partnering with Keen Decisions Systems to answer that question as we explore how DTC brands evolve beyond their digital origins into mature omnichannel retailers. In this episode, we tap into industry expert, Greg Dolan, CEO of Keen Decision System's insights and dive deep into topics like measuring ROI, optimizing spend across channels, retaining a brand's “cool” factor and brand voice, and making data-driven decisions to achieve sustainable growth.Whether you operate a small DTC brand or are transitioning between channels as an enterprise brand, this season of Step by Step will help you grow your brand and build foundations for long-term success.In this episode:{00:00:56} “DTC isn't dead. It's actually just growing up. It's evolving.” - Brian{00:22:00} “Being able to understand whether stagnation is a marketing problem or an external factor problem or an external environment factor is really important.” - Greg{00:32:14} “What are you guys trying to achieve? What is your current budget? What are you currently doing? And what do you want to do differently? And then that decision frame becomes the basis for how we move forward with that relationship and guide the brand to the growth that they're expecting.” - GregKey Takeaways: Brands should focus on growing sustainably and right-sizing investments in legacy channels to free up funds for new channels.Balancing top and bottom-of-the-funnel tactics is crucial to building brand equity, sustaining growth, and maximizing profit potential.Successful brands understand the changing marketplace, make data-driven decisions, maintain a balance between traditional and modern channels, and align organizational structures for efficient marketing efforts.Associated Links:Learn more about Greg Dolan and Keen Decision SystemsListen to more Step by Step episodes.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world! Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY'S EPISODEFatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy Resources:Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. They discuss SEO, landing page optimization, and the power of improving your conversion rate.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.Follow Lukas on Everything:IG: https://www.instagram.com/lukaspakterYouTube: @SquidTalkPodcast TikTok: https://www.tiktok.com/@squidpakterSquidHaus: www.squidhaus.com--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Nicholas Weiksner is the CEO and Founding Partner of South Col, an accelerator fund partnering with e-commerce brands to maximize sale value. With experience in venture capital and private equity, his skills include finance, negotiation, business planning, and mergers and acquisitions. Before South Col, Nicholas served as the CFO for SellersFunding, a global fintech company, and worked as an Investment Banker for Thomas Weisel Partners and Bear Stearns. He also held operational roles at fast-growing tech companies and for the San Francisco 49ers, where he managed sales for their $1.2 billion stadium. In this episode… Many people with eCommerce companies that reach the $10-30 million mark consider selling or exiting. This can be a valuable opportunity for founders looking to kickstart their next endeavors. What should you know about getting acquired, and how can you position your business as an attractive option to potential buyers? eCommerce M&A facilitator Nicholas Weiksner maintains that your numbers are the most valuable aspect of your business. While finances and accounting aren't sexy, you must gain visibility into each transaction and expense to identify inconsistencies and modify your processes. Eliminating products, services, or processes that stunt growth optimizes profitability for a sale. Additionally, potential buyers evaluate your multiples, so by aligning your metrics with current market trends, you can increase them. This may involve accelerating customer engagement tactics to drive additional sales, developing models like subscriptions to generate recurring revenue, or expanding your top-line products. Aside from knowing your numbers, Nicholas encourages founders to establish a few objectives and focus solely on accomplishing them to advance acquisition prospects. Join William Harris in today's episode of the Up Arrow Podcast as he invites Nicholas Weiksner, the CEO and Founding Partner of South Col, to speak about preparing your e-commerce brand for an acquisition. Nicholas talks about forecasting your brand's future, his market projections for 2024, and how his friend happened to date Jerry Seinfeld.

In this episode of the Free to Grow CFO podcast, host Jon Blair chats with guest Dean Brennan, CEO of Heart Soil, about the challenges of scaling a direct-to-consumer (DTC) brand. Touching on everything from leadership to strategic decision-making, Dean shares his insights on the unique challenges and opportunities faced when scaling a brand. He emphasizes the significance of being consistent and proactive and maintaining a strong alignment with the brand's purpose. He also highlights his leadership philosophy which includes principles like trust, relationships, humility, prioritization, and high-value activities. Dean's journey, from his entrepreneurial influences as a child to his rise as a CEO, provides valuable lessons for growing a successful DTC brand. Dean Brennan, CEO of Heart & Soil Supplements, leads a pioneering brand in nutrition and health, with a focus on premium organ supplements. Under his helm, Heart & Soil has served over 200k+ customers and scaled to 50M in revenue in just three years, a testament to his vision and steadfast dedication to servant leadership with purpose. This commitment drives the company's mission to provide unmatched nutrition and lead a movement toward profound health and vitality. ~~~~~ Books or courses mentioned in the episode: Traction: Get a Grip on Your Business by Gino Wickman The Culture Code by Daniel Coyle Coach Wooden's Pyramid of Success by John Wooden and Jay CartyDecision by Design - FS Course by Shane Parrish

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Leeanna Gantt. She's the founder of Tooktake, a company that helps people of all ages get well & stay well with a new & easy way to stick to their medication & supplement routines. In this episode... Genesis of the business idea Early presence in CVS & Walmart Challenges and successes in retail Expansion into the Pets space Customer acquisition strategies Encouraging repeat purchases Handling returns: Lessons learned Future plans for Tooktake   Sponsor for this episode... This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.  

In this episode, we talk about expanding into retail & growing existing companies Our guest Ron dives into how tough retail is, Coffee over Cardio, and what Ron plans for his future. Whether you are an entrepreneur, a biohacking nerd, a high performing employee, you will not want to miss this episode! -TIMESTAMPS: 0:00 - Intro 0:40 - New Ventures & Building in Public 11:15 - Obvi & Expanding into Walmart 23:50 - Coffee Over Cardio 31:30 - Chew on This DTC 38:12 - Agency 41:14 - Balancing Work & Family 50:00 - Outro- CONNECT WITH Ron:

In today's episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketplace Channels including Amazon and Walmart.com. She has spent the last 10 years in global strategy consulting and working at several market-leading, high-growth eCommerce companies. She is obsessed with everything eCommerce and is also a productivity geek.  In today's episode, Kiri and Jamie discuss: Jamie's career and how she got into e-commerce. About Jamie's position as Associate Director, Growth Channels at Dr. Squatch, and which sales & marketing channels fall under her preview. Org structure of the company Historical growth through the DTC channel, so the org setup supports that model Marketplaces/ growth reports to the marketing team Retail operations have been a more recent division, and B&M has become more important recently.  “We need to be where the customer shops” From the outside, Dr. Squatch is doing a lot of experimentation with Amazon advertising and other marketing channels. Yours was one of the ads I first noticed with the TNF, for example. Tell us about how your company thinks of Amazon within its marketing and sales mix.  Historically viewed Amazon as a BOFU acquisition channel Lots of ads outside of Amazon drive high-intent purchases to Amazon (branded search). They get more branded traffic to listings to listings than there is category traffic. While they would like more customers to be shopping DTC, the reality is there are some customers who prefer to shop on Amazon. The TNF campaign was TOFU obviously, they saw a nice uptick of sales on the DTC site, but not so much on Amazon. Performance-oriented  Testing DSP - didn't see a huge lift in sales. Customers are already coming to Amazon with high intent. They don't want to be spending to gain awareness twice.  Similarly, they will see a bump in AMZ sales when they run ads on Facebook Many brands consider Amazon a distribution channel rather than a marketing channel. What do you know to be true that these other brands may not? Tell us about how you address the marketing funnel/ shopper journey with various Amazon marketing products (e.g. top-of-funnel with DSP, Amazon live, BOFU with sponsored products, etc?) View AMZ as primarily a BOFU channel, ROAS on branded search is super high Brought on a new agency in August 2022, did a low-spend test with specific re-targeting and remarketing, didn't see a lift, and couldn't attribute ROAS  How do you think about all the retail media networks out there (seems like a new one every 2 weeks!) and choose where to focus time and budget? Amazon is still a huge channel for them - every minute she puts in a new channel, that's a minute she has taken away from their huge AMZ business It's a brand that's very performance oriented. What they are spending time on will drive performance in 6-12 mths 4 RMNs being actively managed   

Grab your spoon and a carton of milk because today on Found we're talking to Magic Spoon co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn't think cereal was dead. They also talked about:What Gabi learned from his previous startup Exo which made cricket-protein bars and how he's changing his leadership style at Magic SpoonTransitioning from being a solely DTC brand to in-store retailer and how he's learned to manage buyer relationships and store-to-store drama.How meticulously they develop new cereals and how they've incorporated customer feedback.(0:00) Welcome Gabi Lewis(1:45)  Magic Spoon TLDR(3:38) Innovating in the food industry(11:40) Managing DTC and IRL retail(24:00) Acquisitions and competition(28:15) Entrepreneurship, product development, and leadership evolution(35:32) Outro with Becca and Dom   Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com

Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch.--------------------Follow Oren on Everything:Instagram: www.instagram.com/orenmeetsworldTikTok: www.tiktok.com/@orenmeetsworldWebsite: https://orenjohn.com/--------------------The Links You're Looking ForImportYeti: www.importyeti.comPietra: www.pietrastudio.comUS Patent & Trademark Search: https://tmsearch.uspto.gov/search/search-information--------------------MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--------------------For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

Get ready for an incredible episode on Served Neat! Our guest is none other than Bridgitte Mallinson, the powerhouse behind Gut Personal, serving up entrepreneurial wisdom and wellness vibes. Brace yourself for a story that goes from gut health struggles to business triumphs! Bridgitte spills the tea on her personal journey, from battling gut issues to becoming a trailblazer in functional medicine and nutrition. She spills the deets on how GutPersonal came to life, aiming to empower women to level up their health and wealth game. We're dishing on Gut Personal's secret sauce – personalized solutions that make them stand out in the supplement scene. But that's not all! Bridgitte spills the tea on the marketing magic behind Gut Personal's epic growth. Think affiliate marketing and a killer focus on keeping customers hooked. In the episode we cover… How GutPersonal tailors supplements for a unique gut health journey. How customer insights shape the evolution of products. The empowering intersection of women and financial independence. Approaching raising capital without compromising company values.  Plus so much more!   Connect with Bridgitte and GutPersonal Follow her and the business on Instagram: @bridgittemalli and @gut.personal Follow her and the business on TikTok:  @bridgittemalli and @gut.personal Follow her on LinkedIn: Bridgitte Mallinson Visit their website: www.gutpersonal.com   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat The Agency. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!      

What makes "Fake OOH", fake? Who gets to decide?Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers.  And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing?This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry. And checkout some great examples of CGI-Generated OOH here:https://www.youtube.com/playlist?list=PLeUiVph10C45IBb3LVYzzk-Bt53_4p6ioGet in touch with David directly at david@bravomedia.comKey Moments:[00:05:10] A visual dining experience.[00:09:31] "Fake OOH" [00:011:02] Anamorphic billboards and social media amplification.[00:17:06] Virtual billboards and perception. [00:19:19] Where's the line between spec art and a lawsuit?[00:23:01] Creative 3D video effects IRL.[00:27:22] How brands are executing against these objectives.Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.

Building culture at a direct-to-consumer (DTC) brand is a multifaceted and essential endeavor. The process of building culture begins with defining a clear set of values and principles that align with the brand's mission and resonate with the team. These values serve as the foundation for building culture and should be reinforced in every aspect of the brand's operations. Today's guest is Kelley Thornton, CEO and founder of Tiege Hanley. Tiege Hanley is a renowned skincare company dedicated to providing high-quality, uncomplicated skincare solutions for men. Founded with a commitment to helping men achieve healthy, radiant skin, Tiege Hanley has become a trusted name in the world of skincare. In this episode, Kelly delves deep into the world of Building Culture at a DTC Brand. Join us as we explore the intricacies of building culture that drives engagement, innovation, and customer loyalty. We'll discuss the strategies, stories, and successes of industry leaders who have mastered the art of building culture at their DTC brands. Whether you're a seasoned entrepreneur or just starting your DTC journey, our podcast is your guide to building culture that sets your brand apart and propels it to new heights. Tune in for insights, inspiration, and actionable tips on Building Culture at a DTC Brand.   Get the show notes for Building Culture at a DTC Brand with Kelley Thornton at Tiege Hanley Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #KelleyThornton featuring your host @GeneHammett https://bit.ly/gtt1025KelleyThornton   #BuildingCulture #GeneHammettPodcast #GHepisode1025 #Inc5000 #skincarecompany #skincaresolutions #skincareformen     Give Growth Think Tank a review on iTunes!

What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the path to understanding real profits. It's a conversation about numbers, but also about strategy, innovation, and the road to success. A must-listen for those seeking clarity on calculating profits.Show LinksStore Hero - Unofficial Shopify Podcast listeners get a 20% discount and monthly calls for 3 months with the founders.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. Listen and learn in this episode!Key takeaways from this episode:Pop-ups now offer cashback instead of just discountsSome shoppers don't claim the discount, while others choose between cash or site creditAbout three-quarters of shoppers claim nothing or take gift cards, which is more profitableCashbacks prevent leakage or margin bleeding from coupon codesCashback system more profitable for retailersShoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 daysAverage liability period for cashback is around two weeksCoupon codes are problematic as the only way to offer discountsShoppers connect with brands for reasons beyond priceCashback offers an alternative by allowing discounts after a full-price purchaseBrands can discount more aggressively and still be profitable through cashback programFounder-led sales attract brands and contribute to successPeople care about people and like to contribute to their successBeing a person can have a greater impact than being a companyPeople follow individuals on social media, not necessarily companies.Recommended App:Fireflieshttps://app.fireflies.ai/Recommended Link:Fonduehttps://www.getfondue.com/Postscripthttps://postscript.io/Today's Guest:Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.Connect and learn more about Oren and Fondue here: Website: https://www.getfondue.com/LinkedIn: https://www.linkedin.com/in/orencharnoff/X: https://twitter.com/OCharnoffGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited tiWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

✅ My fully comprehensive dtc course - how to build an e-commerce brand from scratch - https://www.learnrealcommerce.com/full-course-enroll-now-ogTop 10 Things I Learnt Scaling to £2m+ In The First Year with A New DTC Brand -Doc the Journey Ep 50❤️ Thanks for watching - please SUBSCRIBE to the channel here ❤️https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1✅ All my links in one place! ✅https://linktr.ee/matthucius

Surprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Shopify is an inspiration when it comes to surprising and delighting customers.Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you're already doing.Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers.  https://www.handwrytten.com/You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.Sending personalized videos or organizing in-person events can also surprise and delight your customers.Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

For Solo Brands, being DTC represents more of a state of mind than it does an exclusive sales channel. "A lot of people have in the last five years equated DTC to e-commerce," said John Merris, CEO of the portfolio company that owns Solo Stove, Oru Kayak and Chubbies, among other brands. "We believe that direct-to-consumer is focused on the relationship… All direct-to-consumer is actually talking about is a brand's ability to connect with its consumers." That thesis has translated to Solo owning a variety of brands that sell both offline and online, but Merris insists that they all are able to connect uniquely well with their target customers. He joined the Modern Retail Podcast this week and spoke about Solo's growth over the last few years, what it's like being a public DTC company as well as why he looks for in potential acquisitions. One of the major focuses for Solo as a company is maintaining profitability. "We do not buy businesses that aren't profitable," he said. And this was one of the reasons his company decided to go public in late 2021. "We were just on a tear -- growth was really solid, we were very profitable, we generated free cash flow," he said. While the economy has certainly shifted since 2021, Solo has been able to maintain its profitability -- at its most recent earnings its gross profit increased 11.4% to $54.4 million. Merris considers Solo to be a brand that outperforms competitors. "Our business was pretty sound, it still is," he said. "And I think that you see that now, in this environment, there are very few businesses -- especially [those] that would consider themselves direct-to-consumer businesses -- that are still growing and doing so profitably." Solo represents a small but influential group of companies trying to take a roll-up approach. Merris was clear that Solo doesn't have targets in terms of number of acquisitions each year, but that it's always looking for new companies to join that fold that fit its parameters. With that, Merris has yet to find company that has a business model analogous to what he's trying to build. "There really isn't any sort of conglomerate or aggregator -- or whatever you want to call it -- that we aspire to be like," he said.

How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo.  In this episode, you'll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone's Blue Ribbon Mastermind. He shares what you can expect from the current iteration of Chat GPT, his tips for getting the most out of it, the keys to writing effective prompts, the most useful plug-ins he's found (that will optimize your brand's performance), and more.  “It's time to buckle up. It's gonna get weird. This is the scariest thing and the most interesting thing I've seen from a technology perspective in my career”. Matt Tessar Links Matt Tessar's Brand, Tesmo, https://www.tesmollc.com/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new form in the cleaning market. Listen in as we explore the importance of creative marketing, risk reversal, and providing a solid guarantee to customers. Plus, hear about their decision to introduce Amazon and retail into their business mix, and the current channel split between DTC, Amazon, and retail.As we share practical tips on maximizing sales through bundling, leveraging Prime Day, and using price anchoring, discover how to overcome the challenges of managing inventory, navigating cash flow, and scaling up supply chains in a rapidly growing DTC business. Tune in for our insightful conversation filled with valuable takeaways on building a successful DTC brand, advertising mistakes and tips to bust customer objections, and create confidence in your product. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Surrounding yourself with the right people is crucial for success in any business. Connecting with like-minded individuals, experts, and clients provides a wealth of opportunities for growth and success.In this episode, Jordan West chats with Curtis Matsko, the founder of Portland Leather Goods. Curtis shares the success story of his business from its early days to where it is now, the importance of building a personal network, finding the right people, and the kind of mindset every business owner should have.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe best thing about having your company is you get to choose the people who are going to be with you every day.Always look not only at the marketing side of the business but also at the people side of things.There's a different kind of connection among the people in a community. It is something you want in a business that you cannot make up.Listen to your gut instead of listening to people thinking too small.Choose to listen to the right people who became successful and had been through the same thing.Find the right people to do the day-to-day things of your business, so you can use your time building more and scaling up.Treasure the people who are gems of your company.Know the math of doubling up every year.Always think further ahead.Everything can come and go, but the network you build will always stay.Recommended ToolRetention https://retention.com/Recommended Book:Words of Radiance by Brandon Sandersonhttps://www.goodreads.com/book/show/17332218-words-of-radianceToday's Guest:Curtis Matsko is the founder and owner of Portland Leather Goods, a company based in Portland, Oregon that specializes in handcrafted leather products. It has become known for its commitment to quality, attention to detail, and exceptional customer service.Connect and learn more about Curtis Matsko here: LinkedIn: https://www.linkedin.com/in/curtis-matsko-9a143463/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

This week, Jim talks with the founders of Dark Room to talk shop about the nuances of running a growth agency amid changing trends in the digital media space. TOPICS DISCUSSED IN TODAY'S EPISODE Partner Story Digital Marketing space evoluttion Growing a 70 person agency How to hire creatives How to find high growth businesses How is Jim growing businesses Resources: Darkroom Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Men's apparel brand True Classic was able to become a $250 million company -- and it thanks Facebook for its success. "I knew I was going to put all my eggs in the Facebook basket," said co-founder and CEO Ryan Bartlett. Lucky for him, the company launched before the changes to iOS 14, and his thesis worked. The company says it's profitable, has sold over $250 million worth of goods since its launch in 2019 and now has five stores open around the U.S. Bartlett joined the Modern Retail Podcast this week and spoke about True Classic's growth strategy -- as well as what it takes to rely on social media in the current climate. Bartlett admits that the performance marketing space has gotten much more difficult over the years, but he still believes Facebook is a great channel for growth. The company spends as much as $100,000 on Meta platforms each day, which represents around 70% of its total marketing budget. "We have definitely diversified away from Facebook, because we realized that if anything ever goes wrong with Facebook, we can just tank the business," Bartlett said. "So we've been very strategic about spending more on Google, spending more on non-branded search on Amazon, spending more on podcasts and OTT -- but really testing into it. We really are sticklers on data and analytics and understanding attribution at the highest levels." Even though paid social is so important to True Classic's business model, Bartlett also thinks the product is just as important. The company makes predominately casualwear, like crewneck t-shirts. "I wanted to create something very narrow and a very specific SKU, which was just the t-shirt -- just the crewneck t-shirt," Bartlett said. "I wanted to make the best possible version of that I possibly could, I wanted to prove it out. And once I did, we eventually started rolling out into every single category that you see on the website now, which is activewear, denim, underwear, socks, absolutely everything." Now that True Classic has found a formula that's worked, the focus is on growing it as big as possible. For example, last year the company launched internationally -- "it was like 30% of the business overnight," Bartlett said. "So that was a monster for us. And we it was literally just flicked the light switch on and go." In the beginning, the company launched in dozens of countries including most of Europe and Australia -- but still shipped from the U.S. Now, True Classic is trying to tweak its international strategy even more by seeking out fulfillment centers overseas and producing content in native languages. Additionally, the brand is also expanding into womenswear. For now, expanding beyond the U.S. and into the women's category are what's taking up a lot of Bartlett's time. "Between those two initiatives, I really got my hands full," he said.

In today's episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more. Make sure you tune in to find out more! Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketplace Channels including Amazon and Walmart.com. She has spent the last 10 years in global strategy consulting and working at several market-leading, high-growth eCommerce companies. She is obsessed with everything eCommerce and is also a productivity geek. 

For a company to grow, big changes must often be made. Such has been the case for Lively, a digitally native lingerie brand founded in 2015 by Michelle Cordeiro Grant. Since its inception, Lively has had much success navigating the crowded undergarment space, thanks in part to its prioritization of inclusion, community and connection, according to Cordeiro Grant.  A few years into the brand's existence, Lively was acquired by Japanese lingerie company Wacoal in 2019 for $105 million. In August 2022, Cordeiro Grant announced she was stepping down. Kristin DiCunzolo, previously vp of marketing and direct sales at Wacoal America, was appointed Lively's president and CEO.  In her new role, DiCunzolo has ambitious plans to catapult Lively's steady growth. That includes expanding the brand into new categories, diversifying its retail channels and launching it in international markets. Lively is launching e-commerce in Canada later this year.   "Our community has grown with [Lively]. They've aged with us also. But what [the customer] liked when she was 25 might be different almost 10 years later. So we want to be sure [our products] continue to [excite her] while also igniting a new fresh audience," DiCunzolo said on the latest episode of The Glossy Podcast. 

This is Brittany Charlton for Female Startup Club. Hi and welcome back to the show. Today we're joined by Brittany Charlton who is the founder of Ohh! Foods - a company that aims to make the world a little safer and a lot sweeter by innovating in nostalgic snacks that are free from all the top allergens. Brittany started Ohh! Foods after developing her own peanut allergy out of the blue when she was 18 years old, and we talk through her journey to scaling the brand into 1800 stores nationwide as well as plenty of tips for founders who are going through the same process. We also touch on the importance of network and invited Brittany to host an intimate ask me anything session inside of Majic - our new tool and private community for founders and future founders. The doors are now open and we'd love for you to join us as a founding member with founding member rates. Once you sign up, you'll also be able to book a 1-1 call with me so I can get in the loop with you and what you're up to! I'm excited to meet you! Let's get into this episode, this is Brittany for Female Startup Club LINKS WE MENTION: Ohh! Foods' Instagram Ohh! Foods' TikTok Brittany's LinkedIn Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com

Have you ever wondered what goes into starting an outdoor or hunting brand and selling merchandise from your website? This week, Eric chats with Local Outdoors, a Michigan brand that's heavily focused on promoting local conservation and selling lifestyle apparel to outdoorsmen, women, and anglers. Everything from accounting, getting an LLC, trademark, fulfillment, customer service, and running ads is discussed as well as how both Okayest Hunter and Local Outdoors supports local conservation! Check out our friends: Spartan Forge - https://www.spartanforge.ai/ use code: OHP for 20% off! Log time listening to our podcast over at GoWild - https://timetogowild.com/ - get $10 for just signing up, use CODE OHP for 10% off, and follow Okayest Hunter! Vector Arrows: https://vectorcustomshop.com/ - CODE OHP for 10% Off Latitude Outdoors: https://www.latitudeoutdoors.com/ - CODE OHP for 20% Off Accessories Share your Okayest Hunter stories with us! https://www.okayesthunter.com/pages/okayest-hunter-moments Learn more about your ad choices. Visit megaphone.fm/adchoices