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“So what we found out about the Flying Dutchman, for example, they've been in business for forty years and they simply didn't know how to grow. But one thing I'd found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn't have anywhere inside the store to gather and sit down. Everyone sat down on the sidewalk and hung out outside. So that's what gave us the idea, why don't we have it we could build the community inside and everyone did feel like family, and it was a place that everyone could actually say hi to one another, right? So, it was taking what was existing but magnifying it as an actual location for people to gather. – Howard Lim This episode is the second half of my conversation with innovator, author, and award-winning brand architect Howard Lim as we discuss the challenges of audio-based SEO, how insurance companies have paved the way for audio branding, and figuring out your brand's favorite music. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Exploring Audio Branding and SEO TrendsThe second half of our conversation starts with a closer look at Howard's book Authentic Branding and how web design has evolved since the days of Adobe Flash. “It made a big difference as far as the overall experience,” he says about those early, more audio-focused sites. “Now websites, they're so flat as far as introducing it to your senses, because now you're just using your visual sense.” We talk about the ongoing challenge of tying SEO and audio together, and we discuss Howard's approach to helping companies find the right sound for their brand. “One of the questions I ask,” he explains, “when I'm in a strategy session is what if the brand listened to music? What music would listen to and why?”(0:09:55) - The Power of Sound in BrandingHoward tells us more about his work with such companies as WSS and Flying Dutchman and shares some of the success stories in building their brands. “It expanded them,” he recalls his work with Flying Dutchman. “I think it was three years to five franchises, where [before] they couldn't grow for forty years. So it was really capturing a brand essence.” He shares his approach to building a sense of place as well as product when it comes to branding, and how sound helps shape our environment. “When they turn on that background music,” he says, “it just shifts the energy, it shifts the environment that you feel like you're experiencing [into] something that has a lot more richness to it.”(0:20:17) - Creating Stronger Brands with SoundOur discussion comes to a close as we talk about how listeners can get in touch with Howard, and an online brand assessment that he's offering, included in the links below. He also tells us more about what first inspired him to write about branding. “The reason why I was writing a book,” he explains, “is because nobody wanted to explain how to create a brand. They would write about it, but they wouldn't give you examples of how to create a brand. And so that's when I said, oh my goodness, this is a perfect...
“For example, like, even commercials, there's that one commercial for the Indian casinos. And my wife loves the song, and she knows it's actually a singer that's produced it. And she always thinks about that casino, you know, she doesn't gamble, but every time she hears that song, it goes back to that feeling like, oh yeah, it's about the good time. It's about, you know, gambling, right? So now we're moving to association. So, the sound has a lot of association to, um, that, to that ‘expectation' or the actual experience itself.” – Howard Lim This episode's guest is an award-winning business and brand architect who designs businesses from the inside out. He's a disruptive innovator who shifts paradigms, and his boutique, full-service firm, How Creative, partners with business owners worldwide to develop and execute world-class, leading businesses and authentic brands. He's been a highly sought-after speaker, author, and organization advisor for over thirty-five years, and he's represented everyone from emerging entrepreneurs to established Fortune 100 companies, including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP. His contributions have added billions to clients' profits while increasing both brand value and company equity.His name is Howard Lim, and in this discussion, we'll be getting his perspective on how the large companies he's worked with are using sound for better brand recognition and to make deeper connections with their potential clients. We'll also find out where he thinks companies could take this into the future. Things are changing fast these days, so keep listening so you can learn what you can do to keep ahead of the game.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) - Influencing Branding Through Sonic SoundThe first half of our conversation starts as Howard shares what a childhood crush and a memorable Bob Dylan song taught him about the power of sound. “Every time I heard that song it put me back in that space and that time and that exact location,” he says. “So music has definitely influenced my experiences and my memories.” Our discussion turns to his recent work with retailers in creating the right soundscape, and he tells us more about the subtle, almost subliminal, impressions that sound can make on shoppers. “A lot of people confuse marketing, for example, with branding, and marketing is much more tactical,” Howard explains. “It happens on a subconscious level. They might not think that they're ready for it, but believe me, it's happening to them. They're just unaware of it.”(0:15:24) - Challenges With Dialogue in Surround SoundWe talk about the recent trend toward over-mixing audio in cinema, and Howard points out the trouble with relying too much on Foley effects and post-production. “They didn't figure to, like, edit a certain part of the dialogue,” he notes, “so some of it gets static and it's like, why is it staticky? Obviously, someone didn't work on that part of the dialogue, that segment of the dialogue, and you can really hear the difference.” He does share one experience with sound...
Coming up October 25-26, 2024! Join Andy Weins and other fellow junk removal owners for a FREE, unique mastermind event focused on how to level up your junk removal game and become a more responsible, recycle-minded company for the community you serve. Register Today: https://www.eventbrite.com/e/1004591128107 We're talking all about branding today and we have an expert on the show today to show us how it's done. Howard Lim, of HOW Creative, has over 37 years of experience and a client list including Disney, DreamWorks, Fujistu, Mattel, Xerox and more! Let's really break down how we want to be remembered in what we do and how we service our community. Learn more: https://www.howcreative.com/ Connect with Howard: https://www.linkedin.com/in/howcreative/ or https://howardlim.com/ Experience Jobber for yourself, tell them Andy sent ya: https://go.getjobber.com/CamoCrewJunkRemoval Watch This Episode: https://www.youtube.com/watch?v=ZOA5jylq4EQ Subscribe on YouTube: https://www.youtube.com/@trashtalkbusinesspodcast ------- Listen in as industry expert Andy Weins of Camo Crew Junk Removal, and guests, break it down for you. Join our VIP Listeners Group: https://www.facebook.com/groups/trashtalkbusinessowners Connect with Andy: https://www.linkedin.com/in/andyweins/ Get Andy's Book: https://a.co/d/9uIApkU
Authentic Branding: Secrets to Building a Powerful Brand with Howard Lim Howard A. Lim is an award-winning business and branding strategist, author of "Authentic Branding," and the founder and CEO of HOW Creative. With over 30 years of experience, he has been building Authentic Brands® for nearly three decades. Lim's expertise spans marketing to the head, heart, and gut, and his approach seamlessly integrates profitable business models, Authentic Branding, and strategic design to help businesses succeed. He is a highly sought-after speaker and advisor, passionate about supporting and empowering businesses to transform their products and services into authentic brands.Lim's branding philosophy centers on the concept of Authentic Branding, which emphasizes the integration of strategy, identity, and management to create meaningful connections with consumers. He believes that effective branding goes beyond logos and taglines; it involves appealing to the head, heart, and gut of customers. By establishing emotional trust and delivering on brand promises, businesses can foster loyalty and align their values with those of their audience. In his approach, Lim highlights the importance of understanding consumer behavior and using engagement points to build brand loyalty. He encourages businesses to focus on authenticity and long-term relationships rather than quick wins, ensuring that their branding reflects their true essence and resonates with their target market. Website | Instagram | Linkedin | Amazon
In this episode, Dylan chats with branding expert Howard Lim, founder and CEO of How Creative where he shares his insights on transforming startups into multi-million-dollar companies through effective branding strategies. With over 30 years of experience, Howard discusses the crucial elements of branding, from strategy and identity to brand management. He emphasizes the importance of branding before marketing and provides practical tips for Etsy sellers to differentiate their products in a crowded market. Learn how to make your brand stand out and achieve sustainable growth with actionable steps and examples of successful rebranding projects. In this episode, we discuss: [01:26] Howard Lim's Journey: From Digital Age to Fortune 500 [03:35] The Essence of Branding: Strategy, Identity, and Management [07:41] Case Study: Successful Rebranding of WSS [14:02] Branding vs. Marketing: Key Differences and Priorities [16:21] The Role of Personal Branding and Legacy Brands [19:25] Evolving Your Brand: Annual Iterations and Core Values [21:59] The Importance of Annual Product Assessments [22:20] Bringing in Experts for Evaluations [23:03] The Role of Advisors in Business [23:51] Staying Relevant in a Changing Market [25:43] The Value of Global Inspiration [26:56] Common Branding Mistakes [28:09] The Difference Between Generic and World-Class Brands [31:45] Strategies for Scaling and Growing Your Brand [36:06] The Branding Assessment Process Connect with Howard: Website: https://www.howcreative.com/ LinkedIn: https://www.linkedin.com/in/howcreative/
Download “Joe's 12 Best Business Automation Tricks To Increase Revenue” from https://automatingsuccess.net/ An award-winning business and branding architect™, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim (https://x.com/howardalim) has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®. In this episode, Joe and Howard discuss: 1. Why Your Business Name Matters 2. Future-Proofing Your Business Name 3. Creating a Core Philosophy for Business Success 4. Differentiating Your Business through Unique Services LinkedIn: https://www.linkedin.com/in/howcreative/ Twitter: https://x.com/howardalim Facebook: https://web.facebook.com/howardalim/?_rdc=1&_rdr YouTube: https://www.youtube.com/channel/UCa0vAVsW03YG0z_UrgjwAPA/videos Instagram: https://www.instagram.com/howardalim/?hl=en Book: https://www.amazon.com/Authentic-Branding-Howard-Lim/dp/0615345468 Connect with Joe Langton and Automating Success: Website: http://AutomatingSuccess.net TikTok: https://www.tiktok.com/@automatingsuccess Instagram: https://www.instagram.com/AutomatingSuccess YouTube: https://www.youtube.com/@automatingsuccess
Hi This is Brad Weisman - Click Here to Send Me a Text MessageUnlock the secrets to building a powerful brand with business and brand architect Howard Lim of HOW Creative! Discover the three critical components of branding—strategy, identity, and management—and learn how these elements work together to create an unforgettable brand experience. Join us as Howard uses the iconic examples of Steve Jobs and Apple to illustrate how a clear brand philosophy and user-friendly design can transform a company. He also delves into how branding goes beyond just logos, touching on elements like Coca-Cola's unique red color and the importance of consistency across all brand touchpoints.In this episode, we dissect the intricate components that form a strong brand identity, from abstract and pictorial marks to the perfect blend of colors and fonts. Howard explains the challenges and strategies behind rebranding, emphasizing the need to reflect a company's true value to maintain consumer trust. He also sheds light on the often-overlooked connection between brand value and company equity, showcasing how a well-crafted brand identity can have long-term positive impacts on a business.Explore the undeniable power of brand equity with Howard Lim as he discusses how intellectual property and emotional associations contribute to a brand's overall value. Learn how understanding consumer behavior, particularly the influence of female consumers, can shape effective branding and design strategies. Howard wraps up with an irresistible offer for our listeners—a substantial discount on his consultation services. This episode is packed with insights and practical advice, making it a must-listen for entrepreneurs ready to elevate their branding game. #howcreative #howardlim #bradweisman #branding"So much more goes into creating a lasting brand. It's not just a logo and a tagline, it's so much more than that. The personality of the company, the vision, and the culture of the leadership. Howard is the best in his field at helping all size companies find their Brand Identity which will lead to Brand Equity. This episode is packed with things that will move you forward!" - Brad Weisman Out-of-the-box insights from digital leadersDelivered is your window in the minds of people behind successful digital products. Listen on: Apple Podcasts Spotify---Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman!
I had a really great conversation with Howard Lim. Howard simplifies concepts to make them quickly understandable and evident due to his amazing insights and long experience. Howard is an Award-winning Business and Brand Architect™ and acclaimed author of Authentic Branding® . He designs businesses from the inside-out. A disruptive innovator, Mr. Lim and his firm, HOW CREATIVE®, partner with business owners worldwide to develop and execute world-class, leading businesses and Authentic Brands® . I hope you enjoy our conversation half as much as I did. Howard lives near Los Angeles. You can reach Howard at How Creative. For more about Sturdy visit SturdyCoaching.com. #smallbusiness #businessowner #leadership #management #entrepreneur #purpose
In collaboration with ROESCG, we introduce a new series, Cancer Careers! Today we're talking with Dr. Howie Lim, a Medical Oncologist at BC Cancer Centre Vancouver. He takes us through his love for GI oncology, his prior experience as past program director, and multiple hats that he wears outside from his clinical role as medical oncologist. Please provide us feedback on the episode! : https://qfreeaccountssjc1.az1.qualtrics.com/jfe/form/SV_egHOYIJteV0KqOO
In this episode we discuss current and emerging systemic treatments for advanced, unresectable biliary tract cancers, as well as the barriers to accessing new treatments in Canada. Our Guest:Dr. Howard Lim is a Medical Oncologist, specializing in the treatment of gastrointestinal cancers at the BC Cancer Agency in Vancouver and Clinical Associate Professor in the Faculty of Medicine at the University of British Columbia. This podcast episode was sponsored by AstraZeneca Canada.If you enjoy our podcast, please review and subscribe. For more podcasts and other medical education content, visit our website at: https://www.impactmedicom.com
MapableUSA.com: OK, You've created a successful brand. What's next? How do you differentiate brand equity with brand value? In this podcast, Howard Lim, the CEO of How Creative” goes over the steps you need to take and things you need to do to build that all-important equity value so you can grab more market share with “instant recall”, thereby making it easier for your potential customers to remember you.
MapableUSA.com: Branding and Marketing are the same, right? Well, after listening to Howard Lim, the Founder of “How Creative” on this podcast, you may think differently. In fact, very few understand the difference between branding and marketing. But with Mr. Lim's “SIM” system, you'll learn exactly why strategy, implementation, and management are the keys to positioning (or repositioning) companies of all sizes towards greater market share, traction, profitability, and scalability as they build their all-important “brand equity”.
What is the future potential of your business? In this Game Changer interview Howard Lim shares little-known secrets to blowing the ceiling off business growth. Decades of experience in helping businesses catapult themselves towards greatness even through disruption and flux has led to a proven growth formula that Howard shares with us. Many entrepreneurs go wrong by coming up with an idea and going straight to market without going through these critical steps, leading to antiquated business models, wrong target markets, inaccurate sequencing and ultimately lost opportunities and growth far below potential. Building a powerful brand and business is a bigger game than money, as Howard says, if it's just about money, you'll run out of runway. Many entrepreneurs are advised to get brand identity done right up front, which includes logo and website design, in contrast, Howard does this last once all the other critical components are in place. Every piece of your brand must fit together like puzzle pieces with emotional currency being woven into every single puzzle piece to build a masterpiece that attracts your ideal customer like a magnet. Howard packs so many powerful insights into this discussion that you will be inspired by his brilliant mind as he challenges you to fall in love with your business all over again, leaving you eager to set your business on a new and invigorating trajectory towards explosive success. See Howard Lim's book, Authentic Branding here Episode Themes Seeing Possibility Future Potential Philosophy Driving Force Discover Your Driving Force Business Blind Spots Brand Consistency Universal Model Emotional Currency Customisation & Personalisation Learn, Earn, Return Hidden Agendas Alternative Energy Solutions Social Media Damages Authentic Branding Think Bigger During Crisis Connect with Howard Website: https://www.howcreative.com/ LinkedIn: https://www.linkedin.com/in/howcreative/ FaceBook: https://www.facebook.com/HowardALim Connect with Carmen To be notified of new BwB Tv episodes SUBSCRIBE at https://bwbtv.net LinkedIn: https://www.linkedin.com/in/carmenwilde/ BwB TV website: https://www.businesswithoutbarriers.tv Game Changer Growth: Carmen helps entrepreneurs implement leading Game Changer Strategies to amplify impact and income. Email Carmen at team@bwbtv.net to explore how you can get set for Game Changer Growth in the next few months. To Your Wildest Success! Carmen --- Send in a voice message: https://anchor.fm/businesswithoutbarriers/message
In this episode of IMPACT Medicom's podcast series on Precision Medicine in Oncology we discuss:· The BC OncoPanel, a comprehensive genomic profiling (CGP) test available to patients with some cancers in British Columbia; · The challenges for including CGP in laboratory budgets; · The information exchange needed between stakeholders to accelerate access to CGP; and· How IMPACT Medicom's CGP prioritization report can provide decision-makers with a framework for implementing CGP testing. Our guests:Dr. Howard Lim is a Medical Oncologist at BC Cancer Agency and Clinical Associate Professor in the Faculty of Medicine at the University of British Columbia. He completed his medical oncology training at the BC Cancer Agency and received additional training at the Oregon Health Sciences University, specializing in gastrointestinal malignancies. Dr. Lim is actively involved in clinical trials, ethics, and genomic-based research.Jim Slater [MLT(ART), BSc, MBA] began his career as a medical laboratory technician in BC and has since worked in all four Western provinces in the area of diagnostic services. His past leadership roles include Executive Director of all diagnostics in Saskatchewan, Chief Executive Officer of all diagnostic services in Manitoba, and most recently, Chief Provincial Diagnostics Officer at the Provincial Health Services Authority in BC. Jim currently provides Health System and Business Consulting services, with expertise in precision medicine (genomics), value-based healthcare, innovation and resource stewardship, research, and business development. Howard and Jim both served as steering committee members on IMPACT Medicom's CGP prioritization report. The full report can be downloaded at:https://www.impactmedicom.com/publications/reports. This podcast episode is sponsored by AstraZeneca Canada. If you enjoy our podcast, please review and subscribe. For more podcasts, papers, and medical education programs, visit our website at: http://www.impactmedicom.com.
Business branding and marketing are essential for any business. For a business to thrive, it needs to connect with the audience and engage with them on a much deeper level. In this Incorporating SuperPowers episode, Howard Lim joins host Justin Recla. Howard helps lead the digital revolution by providing extensive hands-on problem solving opportunities [...]
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Business branding and marketing are essential for any business. For a business to thrive, it needs to connect with the audience and engage with them on a much deeper level. In this Incorporating SuperPowers episode, Howard Lim joins host Justin Recla. Howard helps lead the digital revolution by providing extensive hands-on problem solving opportunities [...]
Here at HOW Creative, we understand that every business has an equal opportunity for success. Every business has their own unique story to tell, which is why you should never settle for being a simple, knockoff brand. Since 1987, HOW Creative has partnered with businesses to develop business, branding and marketing strategies, help execute powerful and innovative business ideas, and maintain Authentic Brands®. It is from that core expertise, that allowed HOW Creative to evolve into a successful, international firm, who's unique core model includes two distinct, yet complementary domains: business and branding. https://www.linkedin.com/in/howcreative/
Oftentimes business owners are so eager to get their business launched, that they don't take the necessary steps to identify and create a quality brand before they go to market. If people don't understand or relate to your brand, you won't see the results you desire.Your brand represents who you are as a business, and how you want people to perceive you. It's much more than a logo or a color scheme.Vision, planning, strategy, and sequencing are important factors to creating and launching your brand. Learn more about World-Class Branding from Business and Brand Architect, Howard Kim, on this episode of Tech With Heart TV with host and interactive media expert, Michelle Calloway.https://howcreative.comGet your copy of Howard Lim's book Authentic Branding and start creating your World-Class Brand today https://amzn.to/3cdMGBD
Standing out from the crowd can mean the difference between success and failure for a business. But how do you accomplish this task? In this episode, Adam Torres and Howard Lim, President at HOW Creative, explore tactics that businesses can use to differentiate themselves from their peers in the marketplace. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/
Howard Lim President at HOW Creative is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support
No one will believe in your business like you do. No one has the vision like you do. That means no one can grow your business like you can! If your limiting belief is that your innovative ideas can never make it, then you definitely need to hear what my guest has to say today. Grab some pen and paper, because I think you are going to want to take notes. With us today is the incredible Howard Lim of How Creative. How Creative is a branding agency based out of sunny L.A? Howard and his team are pioneers in the branding business and have worked to build up a business’s brand presence for decades. With clients like Apple, Honda, HBO, Disney, and so many more, you know that Howard has what it takes to deliver on his promises. This comes from his unfailing faith in his company’s services. Today, Howard is going to teach you the mindset he uses to get these high profile jobs, and transform businesses. You can trust that Howard is going to deliver a wealth of knowledge because he is also spending time teaching over 75,000 entrepreneurs the same skills he will share with you today. Howard is a true innovator with a force of will that is changing the market. Today, he will share how he pioneered an entire industry and differentiated for himself an innovative process that has impacted so many brands we know and love today. His creative solutions and practical advice will be helpful for business owners in every niche, so you do not want to miss out today. More in this episode • Howard tells us why he is in the branding world and why he loves it! • We have to get people to understand the value of our product or brand. • All about value propositions. • The one client that changed Howard’s trajectory. • The biggest limiting belief Howard was fighting is that he was operating in a whole new category. • Transform your self-talk to get beyond hurdles. • Howard uses careful time blocking to ground himself and advance his vision. • How Howard demonstrated that his company was the best at building a brand. • Strategies that Howard uses to differentiate his work from the rest. • Consistency and congruency are key when it comes to representing yourself. Links and Resources Online Brand Assessment Put “Online Assessment” in the subject line Howard@HowCreative.com
Differentiation is the ticket to success. Figuring out how you and your brand stands out in a word of sameness is critical. We have a lot of responsibilities in business— to manage our business, take care of our customers to mention a few, but I believe your #1 responsibility to your future success is creating a brand that is so unique that it can't be duplicated. A veteran whole-brain thinker, Howard Lim is dedicated to innovation and through speaking, and his seminars have taught more than 75,000 entrepreneurs how to build differentiated brands that connect with customers intellectually and emotionally, proving that an Authentic Brand® accelerates growth, customers, profit, and value. As founder of HOW Creative, Howard Lim has been building businesses and brands for nearly three decades. His passion is helping companies transform products and services into rich brand experiences that motivate and inspire consumers to achieve their aspirations. Howard has shepherded the brands of emerging and Fortune 100 companies such as Apple, Disney, DreamWorks, Honda, Xerox, Namco, HBO, Mattel, and Oracle. Highlights - Eliminating brand confusion Having a whole-brain perspective 4-critical questions every brand must answer Competitive advantage of brand personality Understanding the unique buying proposition Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Audible books Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Books Authentic Branding Special Creative Warrior Offer: One-on-One ‘Online Assessment' with Howard for $497 instead of the standard rate is $2,997. Also the first 5-people, they will receive a free signed book with a 30-minute consulting call (valued @ $500). Mentions - Tom's REI Apple Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.
Branding from the Heart, Head and Gut with Howard Lim by