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What if the key to career growth isn't doing more but recognizing what you've already achieved? Today on Finding Brave, we're joined by inspiring author and career coach Octavia Goredema to discover how true visibility begins with valuing yourself. Octavia is the CEO of Fire Memos, a passionate advocate for helping people unlock their full potential at work, the author of PREP, PUSH, PIVOT, and host of two Audible Originals, Brand Yourself for Success and How to Change Careers. Previously featured on Finding Brave (check out Episode 248!), she returns to share new insights on personal branding, professional visibility, and why it's more important than ever to own your worth and leverage more fully your amazing talents, abilities and experiences. In this episode, you'll learn why great work alone isn't enough to stand out in today's competitive job market and how many high performers remain invisible despite their incredible contributions. We also unpack the connection between visibility and self-recognition and how naming your strengths and tracking your accomplishments form the foundation of a strong personal brand. Octavia also offers empowering tips on embracing personal branding without feeling “cringy,” even for those who avoid the spotlight, and shares the traits that define her own brand. (And the fascinating responses Octavia offered in answer to my impromptu question her own brand were very enlightening!). Want to learn how to build a memorable personal brand that embodies who you truly are? Tune in today! Key Highlights From This Episode: Why visibility begins with self-recognition (and why so many people struggle with this). [04:55] How naming your strengths, even the most obvious ones, is key to owning your worth. [08:43] Using discomfort as a diagnostic tool to guide your next steps and fuel growth. [17:23] The power of sharing your struggles: it might be the inspiration someone else needs! [21:45] Embracing authenticity and aligning your brand with who you truly are. [25:21] Tips for identifying the key traits of your personal brand and building a presence for it. [27:41] Redefining success by how you honor your own progress, not others' opinions of it. [39:38] For More Information: Octavia Goredema Fire Memos PREP, PUSH, PIVOT: Essential Career Strategies for Underrepresented Women Brand Yourself for Success How to Change Careers Octavia Goredema on Instagram Octavia Goredema on LinkedIn Octavia Goredema on X Links Mentioned in Today's Episode: Listen to Octavia on Finding Brave in Episode 248: ‘Essential Career Strategies for Underrepresented Women'. Watch Kathy's TEDx Talk, 'Time To Brave Up'. Check out Shawn Achor's TEDx Talk, ‘The happy secret to better work'. ——————— Ready to Take Your Professional Life and Leadership to the Next Level FAST in a supportive group/community environment? JOIN KATHY IN “THE MOST POWERFUL YOU” 8-WEEK COACHING AND TRAINING COURSE STARTING MAY 15TH! My 8-week LIVE course, The Most Powerful You, is now OPEN for early bird Spring registration, with big savings and bonuses! Join me in this transformational learning and growth journey! The course starts May 15th, and if you register by May 10th, you'll save $300 and get 9 amazing bonuses — including one month of free access to my new digital coaching tool, Kathy Caprino AI. Over 8 weeks, I'll personally coach you and an inspiring small group of professionals around the global to build your confidence, step into expanded leadership, speak up for what you want, job search and interview more successfully, connect with influential mentors, and finally make the career shifts, improvements and changes you've been dreaming about. You'll also be a part of an uplifting support community, both on our live calls and in our private Facebook group. Spots are limited, so please don't hesitate! Visit mostpowerfulyou.com to claim your early bird savings and bonuses before May 10. Let's make this the year your professional life truly transforms in the way you dream it to. Hope to see you there! ——————— WANT 1:1, PRIVATE SUPPORT TO TRANSFORM YOUR CAREER THIS YEAR TO REACH YOUR HIGHEST GOALS? Work with Kathy and get hands-on, transformative (1:1) CAREER & LEADERSHIP GROWTH COACHING SUPPORT today! If you're ready for a big positive shift in how you're working and what you're achieving today in your career AND want to experience private, one-on-one career coaching and consulting - let's make that happen for you! In my 6-session Career & Leadership Breakthrough 1:1 coaching program or my 10-session Build Your Confidence, Success and Impact program, I help men and women get what they want most, which includes more confidence, impact, advancement, financial reward, and fulfillment and exponential growth and reach. I've worked with over 25,000 professionals across 6 continents, and before that, I served as a therapist, and before that, I was a corporate VP, managing multi-million dollar budgets and global initiatives. I bring all of that experience to our work together, helping you build a new chapter that aligns with who you really are and what you're ready to create. Check out the links above if you're ready for a big positive shift this year. I hope you'll register now. I'd love to support you! ——————— Order Kathy's book The Most Powerful You today! In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here. If you enjoy the book, we'd so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy's digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. Kathy's Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz ——————— Sponsor Highlight I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today! Audible Offer Amazon Music Offer Quotes: “Self-promotion can feel so hard, or cringy, or icky. To get past that feeling, we have to connect with ourselves. Before we can talk to anyone else, whether that's a co-worker, or our boss, or our networks about the work that we're doing, we have to recognize our value ourselves.” — @OctaviaGoredema [0:05:14] “Personal branding starts with owning your narrative unapologetically.” — @OctaviaGoredema [0:16:18] “Growth is so uncomfortable in the moment, but it's so important because that's actually what helps you identify where the misalignment is. You might not be able to snap your fingers and change it immediately, but it's giving you indicators.” — @OctaviaGoredema [0:19:50] “Ultimately, what you're doing [in building a personal brand] is embodying who you are and building trust around who you are and what you do. It really is that simple.” — @OctaviaGoredema [0:27:03] “If you are investing in [a social media presence], it's not about likes and it's not about the number of followers that you have. It's actually about the authenticity of what you share.” — @OctaviaGoredema [0:38:59] “The [real] measure of success is taking the time to privately recognize your progress and to honor that and to celebrate that.” — @OctaviaGoredema [0:39:48] Watch our Finding Brave episodes on YouTube! Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!
Tami Enfield, a Brand Strategist and the founder of Brand Yourself, a consultancy launched in 2011. Not only does she LOVE marketing strategy, it's also her passion. She loves consulting about as much as she loves reading about it. After launching Brand Yourself, she's been told (and tries to embody) that she has a mix … Continue reading Authenticity as a Leadership SuperPower →
Colby Wegter is an accomplished entrepreneur dedicated to helping agency owners build profitable, sustainable businesses while reclaiming their time and well-being. With a diverse background spanning tech, marketing, and education, Colby's career includes roles like BrandYourself's 12th employee, where he contributed to the company's Shark Tank recognition, and co-founding a Global Top 1000 digital marketing agency. After overcoming severe burnout in 2022, Colby transformed his approach to business, reducing his workweek from 60+ hours to just 7 without sacrificing revenue, clients, or team stability. He now empowers agency owners to achieve "time ownership" by retaining clients longer, attracting ideal prospects, and building self-sufficient systems. Colby's mission is to help as many people as possible that drives his business decisions. Colby's Links: Website: https://colbywegter.com/ LinkedIn: https://www.linkedin.com/in/colbywegter Instagram: https://www.instagram.com/colbywetger/ Podcast: https://open.spotify.com/show/7dnHvKrJ5UtKSOCwkqvuTp?si=7070b2b630ef4060 The Impatient Entrepreneur's links: Facebook: https://www.facebook.com/TheImpatientEntrepreneurPod/ LinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/ Instagram: https://www.instagram.com/theimpatiententrepreneurpod/ YouTube: https://www.youtube.com/@TheImpatientEntrepreneurPod Online: https://www.theimpatiententrepreneurpod.com Connect with us: https://www.theimpatiententrepreneurpod.com/contact Kwedar & Co.'s links: Facebook: https://www.facebook.com/kwedarco LinkedIn: https://www.linkedin.com/company/kwedarco Instagram: https://www.instagram.com/kwedarco YouTube: https://www.youtube.com/@KwedarCo Online: www.kwedarco.com Connect with us: https://www.kwedarco.com/book-consultation
In this week's minisode Parents Who Think host, Danusia Malina-Derben chats with PR expert and author Lucy Werner about the art of self-promotion. Known for her straightforward, no-nonsense approach, Lucy shares tips from her books "Hype Yourself" and "Brand Yourself," offering a fresh take on how to be seen without feeling cringe. Danusia and Lucy dive into the often daunting world of self-promotion, unpacking why it feels so tricky and how to make it work for you - without losing yourself in the process. Lucy's insights are perfect for anyone wanting to boost their visibility, whether you're a pro or a beginner at putting yourself out there. This episode is packed with real, actionable advice on how to hype yourself with confidence, humility, and just enough fun to make it feel right. Tune in for a quick dose of PR wisdom you didn't know you needed! Discover more from us: • Follow PWT on Substack • Check out Lucy's books: Hype Yourself and Brand Yourself • Follow us on Instagram • Connect with Danusia • Leave us a review on Apple Podcasts • Advertising Inquiries here Credits: • Hosted by Danusia Malina-Derben • Edited, Mixed + Mastered by Marie Kruz • Cover art by Anthony Oram
I've officially let go of Brand Yourself and stepped into this next chapter of my work, and I'm so grateful to have you here. In today's episode, I share: How I feel about this name change and what it's brought up for me What you can expect from the show going forward The evolved direction and focus of my brand New offers I've created to support Purpose Clarity And more! To submit your question, visit the show notes. Follow Me On: Facebook
Mastering Agency Growth and Client RetentionIn the latest episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Colby Wegter, the founder of the Delivery Mastery community. The discussion delves into the intricacies of agency growth, the critical importance of client retention, and the common challenges faced by agency owners in today's competitive landscape. This blog post will break down the key insights and actionable advice shared by Colby, providing a comprehensive guide for agency owners looking to enhance their business strategies.Josh opens the episode by inviting listeners to explore valuable resources aimed at enhancing their business connections, including introductions to partners, investors, influencers, and clients. He shares his extensive experience, having engaged in private conversations with over 2,000 leaders to uncover the best sources of business success. Josh offers a free video class that outlines strategies for achieving 100% inbound marketing in any industry within six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, upmyinfluence.com, to access this resource. Following this introduction, Josh welcomes Colby Wegter to the show. Colby, who has spent over a decade in the digital marketing agency space, shares his journey, including the challenges he faced, such as burnout, and how these experiences led to the creation of the Delivery Mastery community.Colby begins by recounting his 12 years in the digital marketing agency world, with eight of those years as an agency owner. He candidly discusses the severe burnout he experienced in 2022, which nearly led to hospitalization. This period of intense stress and overcommitment prompted him to reevaluate his approach to work and life. In 2023, Colby found solace and support through networking with others who were navigating similar challenges, leading to the formation of the Delivery Mastery community. The core mission of Delivery Mastery is to provide a supportive environment for agency owners who often feel isolated and overwhelmed. Colby emphasizes the importance of surrounding oneself with like-minded individuals who understand the unique pressures of running an agency. He aims to share techniques, systems, and frameworks that helped him transition from experiencing multiple burnouts to achieving multiple seven-figure revenues.About Colby Wegter:Colby Wegter has been involved in digital marketing since 2013 and has spent the last eight years as a partner in a bootstrapped agency that ranks among the top 1% globally, according to Clutch.His journey began on a farm, in a house without air conditioning, in a small town with no stoplights and a population of 600. He attended a Big Ten university and graduated with a degree in elementary education. Following graduation, Colby took a teaching job in Brooklyn, NY, but he left after just 4.5 months.Colby then joined BrandYourself as employee number 12, where he launched and managed the highest volume service, handling 160 clients simultaneously. After a year with BrandYourself, the company was featured on Shark Tank and turned down a $2 million offer from Robert Herjavec.After leaving BrandYourself, Colby moved to a marketing agency in the Twin Cities before co-founding Agency Jet with two partners. Under Colby's leadership, Agency Jet experienced remarkable growth, doubling its revenue every year for six years and is projected to reach $2.8 million in revenue this year.Throughout his career, Colby's core strength has been retaining clients for unusually long periods. While the average client retention in the digital marketing industry is about six months, Colby often retains clients for over three years, with many staying with Agency Jet for up to six years.Colby is known for his strong opinions on delighting and delivering
As you probably gathered from the episode title, I've got big news! I'm retiring the name Brand Yourself and changing it to something new which I share in today's episode. Inside, you'll hear: The why behind the name change Why it took me forever to land on the new name My vision for the show and how it aligns with my rebrand A crazy story about my akashic records reading in 2022 And more! I'm so excited for the big reveal in the coming weeks. Stay tuned! To submit your question, visit the show notes. Follow Me On: Facebook
Doug and Will quickly recap Rory McIlroy and Shane Lowry winning the Zurich Classic before getting into the Grass League's high stakes par 3 that Doug was on the broadcast for. Marketing & brand guru Jordan Rogers joins the show to chat about Tiger Woods shouting him out at the Sun Day Red unveiling, how to build a brand, his time at NIKE and how he built his own brand after dealing his addiction.00:00 - Rory & Lowry Win Zurich Classic02:34 - Grass League High Stakes Par 3 05:47 - Jordan Rogers Joins the Show!15:30 - Growing a Brand in the Golf World23:57 - Rogers and How He Overcame Addiction30:20 - Golf Collabs39:35 - How to Brand Yourself to Diverse MarketsBeyond The Fairway is a laid-back, outside-the-ropes vibe where golf meets culture. Hosted by former professional golfers turned golf thought leaders, Will Lowery (Golf Pass/Underrated Tour) and Doug Smith (Golf Channel/PGA Tour Live) , take you beyond the scores and highlights.Follow Beyond the Fairway here:Podcast: https://podcasts.apple.com/us/podcast/beyond-the-fairway/id1548370084Instagram: @beyondthefairwayTwitter: @beyondthefwyTikTok: @beyondthefairwayFollow Jordan Rogers here:Instagram: https://www.instagram.com/jordanrogersTikTok: https://www.tiktok.com/@jordanrogers2626Website: https://www.jordanrogers.xyz/Music credit to Keagan Stromberg to composing the intro song: https://open.spotify.com/artist/3EVTqnnsjJwFRzjJsZgMPC?si=qok-HK-OTNKJJ-YOuZOxAQ
Join Ashdin Doctor on the Habit Coach Podcast as he unravels the intriguing world of brands, from the oldest brand, Chyawanprash, to the personal brands we carry. With over 15 years in branding, Ashdin delves into the essence of creating a strong personal brand. Discover the parallels between ancient remedies and modern self-perception, and learn how conscious branding can fuel personal growth.You can watch the full video episodes of The Habit Coach-Awesome 180 on the YouTube channel. You can also check out Ashdin's Linktree Page here: (https://linktr.ee/awesome180 ) You can follow Ashdin Doctor on Twitter | Linkedin | Instagram | Facebook Check out the Awesome180 website: (http://awesome180.com/ ) Find the show across audio streaming apps:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Amazon Music Do follow IVM Podcasts on social media.We are @ivmpodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.
Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting
How do you look good on zoom for a video podcast interview? What zoom backdrop works best? What type of lighting do you need? What should you wear for a video podcast interview to make you stand out? This is why we brought in Zoom Makeover Queen, Shelley Golden to support podcasters and podcast guests in making their zoom box reflect their brand, expertise, and skill. Host Kimberly Spencer interviews Shelly Golden, a professional stylist and CEO of Shelly Golden Style. Shelly shares her expertise on enhancing confidence and credibility through appearance on Zoom. She introduces a five-step process for Zoom makeovers, covering camera angles, lighting, sound, background, and clothing. Shelly emphasizes the importance of a professional background, proper lighting, and strategic clothing choices to create a polished virtual presence for your podcast interviews. The discussion also touches on the storytelling aspect of one's Zoom environment and the subliminal messages it conveys, highlighting Shelly's comprehensive approach to visual communication in virtual settings. About Shelley Golden: Shelley Golden has been an executive image consultant and fashion stylist for 20+ in Chicago, Amsterdam and San Francisco. Based in San Francisco and Silicon Valley, she has a keen eye to help her clients improve their confidence and credibility and create an image that sets them apart, both online and off. As a result of COVID 19, and that companies continue to have their employees work from home, Shelley created The Zoom Make-Over. This 5-step process to helps companies and individuals elevate your online screen presence for companies, sales teams, depositions and individuals. This new and innovative process helps create a more professional image to increase your credibility, improves your engagement and up-levels your personal brand. Shelley is a Certified Color Consultant from The Image and Color Institute International and a Color Specialist Member of CDI (Color Designers International) and was one of the first stylists to organize and present “Dress For Success” seminars and presentations to corporations and educational institutions. Connect with Shelley for your Zoom Makeover: Website: https://shelleygoldenstyle.com/ Facebook Instagram Linked In Pinterest What You'll Learn in This Episode: Importance of creating a professional and engaging background for Zoom calls Shelly's five-step process for improving appearance on Zoom Common mistakes people make on Zoom and practical tips for improvement Significance of body language and conveying a specific message through the Zoom box Importance of lighting and its impact on appearance on Zoom Shelly's expertise in color palettes, clothing choices, and visual balance Significance of subliminal messages and storytelling in one's Zoom presence Shelly's comprehensive approach to enhancing one's presence on Zoom Practical tips and strategic insights for creating a standout presence on Zoom Emphasis on visual storytelling, branding, and nonverbal communication Links + Mentions: YouTube Channel: "00:02:32" Logitech Camera: "00:09:38" Zoom Eyebrows: "00:12:58" Zoom Lipstick: "00:19:32" Key Light: "00:23:04" Zoom: "00:24:22 - 00:47:50" YouTube: "00:30:56 - 00:31:19" Zara: "00:38:40 - 00:39:54" Zoom Makeup Techniques: "00:49:33" Logic Pro Camera: "00:51:36" Eyeglass cloth for cleaning camera lens: "00:51:45" Chai Mix: "00:53:52" Shelly Golden Style Website: "01:00:42" Moments of Note: The background transformation (00:00:00)Discussion about transforming the external environment to match internal changes, and the importance of congruence and credibility in appearance. The importance of visuals in the podcast (00:01:18)Encouragement to watch the podcast on YouTube for visual references and a deeper understanding of the topic. Shelly Golden's journey into Zoom makeovers (00:04:44)Shelly's unplanned entry into Zoom makeovers and the creation of a five-step process for enhancing appearance in Zoom meetings. The significance of lighting in Zoom appearances (00:06:29)The importance of lighting for visibility, engagement, and building trust, and the analogy of creating a center of focus in the Zoom box. Camera positioning and eye contact (00:08:46)Tips on adjusting camera positioning to maintain eye contact and create a sense of connection with the audience. Creating a visual focal point (00:12:20)The use of contrasting glasses frames or defined eyebrows to guide focus to the eyes, and the impact of these details on audience engagement. Common mistakes in Zoom appearances (00:14:46)The importance of positioning the head and upper chest in the Zoom box to allow for the reading of body language and reduce cognitive strain. Reducing distractions in the Zoom box (00:20:53)Identifying distractions such as reflections, additional faces, and shiny jewelry, and techniques for managing them, including diffusing light and adjusting backgrounds. Lighting and Background (00:24:22)Discussion on the importance of lighting and background contrast for standing out in a Zoom setting. Attention to Detail (00:25:14)Exploring the speaker's attention to detail in her work and its impact on creating a standout appearance. Influences and Expertise (00:27:11)The speaker's background in fashion, color palettes, and European art influencing her expertise in Zoom makeovers. Creating Visual Balance (00:29:03)Explaining the use of subliminal lines and visual balance in creating custom branded virtual backgrounds for Zoom. Directing Viewer's Attention (00:29:59)Discussion on guiding viewers' attention within a Zoom setting and the significance of eye movement. Clothing Tips for Zoom (00:35:56)Guidance on clothing choices for Zoom, including color selection and the impact of clothing on camera perception. Enhancing Zoom Image (00:40:22)Discussion on the impact of clothing and visual elements in creating a balanced and professional Zoom image. Subliminal Messages in Zoom Box (00:46:16)Exploring the importance of subliminal messages and set dressing in creating a compelling Zoom presence. Brand Yourself on Zoom (00:47:50)The significance of branding and authenticity in creating a memorable and impactful presence on Zoom. Zoom Makeup Techniques (00:49:33)Discussion on creating a three-dimensional look for Zoom with specific makeup techniques. Using What You Have (00:50:16)Using existing resources for an effective Zoom setup without expensive transformations. Simple Camera Tips (00:51:36)Advice on using a cloth to clean the camera lens for a better appearance on Zoom. Morning Routine (00:53:31)Shelly's morning routine, including tea-making, yoga stretches, and news-watching. Nighttime Routine (00:55:01)Showering at night to prepare for the next day and mentally prepping for professional engagements. Self-Definition (00:56:59)Shelly's international background and her broad perspective on her kingdom or queendom. Self-Crowning (00:58:09)Shelly's self-identification as the queen of camouflage and textile queen in her image consulting work. Working with Shelly (01:00:31)Information on how to contact Shelly Golden Style for Zoom makeovers and image consulting services. Listen to the episode, "How to Look Good on Zoom Video Podcast Interviews" again Website: https://www.communicationqueens.com/podcast Apple: https://podcasts.apple.com/us/podcast/communication-queen-entrepreneurship-marketing-storytelling/id1718540459 Spotify: https://open.spotify.com/show/2ROeliYZG9thhNSMEo8SDx
Happy New Year and welcome to the 7th season of Brand Yourself. It's hard to believe that I started this show in 2017 when I was a girl living in NYC, newly engaged, and only a few years into running my business. So much has changed, and this show has truly been such a special place for me to use my voice, perspective, and powerful conversations for good. In this quickie intro to the 2024 season, I share: My word for 2024 and how I'm feeling called to show up What you can expect from this season of the show Info about our first guest of 2024 Details about the winter cohort of YWB For more info on Your Wellness Brand, visit yourwellnessbrand.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
As a federal government small business contractor, you're a busy person. Are you tracking at your time management to be sure you are maximizing the value of every day?✅ 3 Key Daily Tasks for Effective Results
Today's episode is part of a brand-new series inside the Brand Yourself podcast – Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today's topic is a hot one: WEBSITE DESIGN. Our guest today is Abbey McGrew – Abbey is brand, packaging and web designer and the founder behind Wayfarer Design Studio. She specializes in helping thoughtful e-commerce founders build heart-led brand experiences for their customers. Abbey is known for her elevated design style and attention to detail, always finding a way to weave parts of the founder's stories or values into her work. But mostly, she just loves supporting businesses to make their branding or website match the level of thoughtfulness and care that they put into their products. In this episode, we chat about the unexpected circumstances that forced her to start a graphic design business right after college, her journey to finding her first client, increasing her rates, and becoming a go-to branding expert for entrepreneurs, what she sees as the most essential elements to consider when designing a brand and online presence, the 3 biggest mistakes she sees people make with their websites - from design to images and more, why she says website COPY is essential for a website to get visitors to take action, and so much more! To learn more about Abbey McGrew and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram
About Jessie van Breugel: Jessie is the Founder of Realigned Coaching creator of "Brand Yourself as A Creator: The Ultimate Guide and The Branded Creators Community. Co-founder of Build Your House Club, a vibrant community of creators to clarify your message, produce consistent value, & grow your audience. He views himself as a visual copywriter, using words and design to share his message. His vision is to bring wisdom to everyday life and inspire others to live on their terms—currently, 3x Top Writer on Medium in Inspiration, Social Media, and Entrepreneurship. A former employee of one of Europe's hottest tech unicorns turned digital creator. He is building his business at the crossroads of writing, visual design, product management, and digital marketing. Check out the latest episode of our Conversational Selling podcast to learn more about Jessie. In this episode, Nancy and Jessie discuss the following:How to make the most out of LinkedIn.Master the art of selling on LinkedIn without sounding too pushy.Understand how building connections on LinkedIn can lead to successful sales.Explore why the term 'sales' often has a negative perception.Determine the ideal posting frequency on LinkedIn for optimal results.Gain insights into the algorithms that LinkedIn uses to block certain accounts.Avoid common mistakes when creating content on LinkedIn to enhance engagement.Key Takeaways: You never know who's watching on LinkedIn because people are scrolling the feed and waiting for that message or content to help them act.Sales has a negative connotation because people often think about the door-to-door salesman or woman, car sales dealers, etc.To sell your stuff to your audience, people need to see it. That's why reactions are essential.A lesson that I learned over time is that you want to let a post-run for a few days because if a post does well, even a week later, it could still reach new people.I am like, "Hey, educational content is great, but move towards more authority-building content, and then we can transform it into lead-generating content.""I would say the traditional thinking of LinkedIn is that it's still a place where people share updates about new jobs or certain company updates. I had that too out of sight till about three years back, but I also figured out that LinkedIn is still the number one business platform in the world. And as we see with all the content platforms, like the social media platforms, there is a big drive towards content creation. I started writing online, and at a certain point, I wondered why not go to LinkedIn. Because as I just said, there are so many decision-makers, potential people watching there waiting for that, waiting for the call to action also say." – JESSIE"One of the frameworks that I heavily use for myself and my clients is the acronym FODOFs. It stands for fear, objections, desire, obstacles, and frustrations. Of course, we don't want to always use them all in one piece of content, but by strategically using each for a specific type of content, we can show our audience or our prospect that we understand them." – JESSIE. "I hear that perspective, and I would say earlier on in my career, I also had this notion that selling is bad or self-promoting is bad. So, I had to debunk that for myself. And now I believe that if you genuinely know that you, your service, or your product is helping your audience or your clients, it's almost a disservice not to tell them about it because I know I solve a very hot topic, like lead generation on LinkedIn. And I know that I help a lot of people with that. Like if I look at my clients' results, I'm helping them get more business. I'm helping them make more money. So sure, like I'm selling to my audience, but I also know that the right people were like: "Hey, this really helps me!". And I think that's for all of us. Like if we know that because that's what entrepreneurship at its core is, right? It's like, someone has a problem, someone else has a solution, and it's either a service or a product that helps them get from A to B." – JESSIE. Connect with Jessie van Breugel:LinkedIn: https://www.linkedin.com/in/jessievanbreugel/The Creator Academy:https://www.premiumleadsystem.com/training-hubRealigned Coaching: https://realigned.carrd.co/ Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/ Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com
In today's world your online reputation will always proceed you. But what if it's inaccurate? Patrick Ambron and his cofounder Pete created Brandyourself after Pete kept being confused for a criminal with his same name. He could not figure out why he wasn't getting called back for job interviews or even dates. Presenting yourself well online is step 1 to landing your dream opportunity. Join Kim and Patrick as they discuss where to start when cleaning up your online reputation, what to do if you find something negative, and how to promote yourself well. Patrick shares some great resources and they swap insider secrets about Shark Tank and Dragons Den. This episode is great if you know you should be doing more online but don't know where to start! Notes: 03:45 Why Online Branding Matters 08:00 How Do You Audit Yourself Online? 09:45 When You Find Something Negative, What Do You Do? 18:00 Tools To Help Brand Yourself26:25 When Posting Is It Quality or Quantity? 35:30 Tales from Shark Tank & Dragons DenIf you loved this episode you should check out this episode Sharing Your Expertise Online.If you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe
I'd like to officially welcome you to a brand-new series inside the Brand Yourself podcast --- Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today's topic is a hot one: SOCIAL MEDIA. Social media marketing and content creation can feel like a moving target, and I know so many of my clients feel lost about where to put their time, energy, and focus on these platforms. Well, I've got the perfect person to put you at ease and her name is Allie Mason. Allie is an Instagram expert, researcher, and experienced copywriter and content producer having worked across government, journalism, wellness, radio and television production, and entrepreneurship for almost 15 years. She is also the CEO of Something Greater School of Social™, a social media consulting and coaching agency specializing in cross-platform optimization for purpose-driven experts and celebrities who want to make their messaging and marketing more ethical, authentic, and sustainable without sacrificing results. As you'll hear, Allie and I met on a trip in Tuscany years ago and became fast friends and colleagues. She is a WEALTH of knowledge about content creation, social media strategy, and so much more and has worked with some of the most successful entrepreneurs in the wellness industry, including some celebrities. In this mini masterclass, she shares how she became an expert in these platforms, launched a social media management company, and evolved into a highly sought-after content educator, her top social media tips and strategies for 2023, including how to approach creating magnetic content for your audience, why letting go of the desire to “beat” the algorithm is essential for your success and your sanity, and so much more! Be sure to get your notes ready because Allie drops so many helpful nuggets of wisdom. To learn more about Allie Mason and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram
Brand Yourself is BACK after a 5-month break – I'm just now emerging from the baby bubble after giving birth to our Jack. It has been a wild ride being in the newborn phase again, healing from childbirth, adjusting to life to life as a mama of two, and creating space to reconnect with myself and my work again. In this kickoff episode of the 2023 season, I open up about: How my business is evolving as I step into this new season of life What you can expect from the show this year My birth story and how we've been finding our new normal as a family of 4 I'm really excited to reveal how I'll be deepening my work and more! To learn more about how you can work with me, visit blairbadenhop.com/offerings. Follow Me On: Facebook Instagram
Jason Cercone is a podcast branding and guesting strategist. He's an accomplished podcast host who has just finished developing a program for PR agencies to best support their clients with stellar guesting outcomes. He has a clear focus on brand evolution and helping leaders establish thought leadership in their respective niches. His expertise in storytelling and simplifying podcast guesting is sure to be valuable to many individuals and organizations looking to enhance their brand and visibility in the podcasting world. Jason works with PR firms to provide training and support to agents ensuring that their clients are getting the most out of their podcast guesting efforts. His comprehensive approach to podcast guesting and thought leadership development is sure to benefit many in the industry. He promised some excellent stories and great value as a podcast guest when he joined me on the podcast and he certainly delivered! Learn more about Jason here: Jasoncercone.com If you provide guest appearances on podcasts, you'll definitely want to grab the complimentary PDF on enhanceyourauthority.com Guest Bio: With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You'll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand. ___________________ Subscribe to this podcast and download your favorite episodes to listen to later: Apple Spotify RSS Feed ___________________ ⚕️ Are you a woman healthcare professional who is struggling to juggle everything in your personal and professional life?
What sets apart those who succeed in the highly competitive real estate business from those who don't? Tune in to this episode of Real Estate Excellence to get the answer from one of the top-performing realtors from the highly prestigious brokerage Keller Williams Realty Atlantic Partners, Julia Almsteed. With over one decade of experience as a high-performing realtor, Julia currently serves some of the most competitive areas in the US, including the Northeast Florida coastline and surrounding areas. She has a profound understanding of how the real estate business works and how you can succeed in it, and she's joining Tracy today to share that knowledge with you. Tune in to learn the ins and outs of how to succeed as a real estate professional from one of the absolute best! [00:00 - 07:41] From Painter's Contractor to Top 500 Florida Agent • Julia Almsteed is a top 500 real estate agent in Northeast Florida. • She recently became the secretary on the board at St. Augustine, St. John's Board of Realtors. • Her team was number one at Keller Williams Atlantic Partners in December, with over 3.5 million in volume. • She was a design coordinator and owner's rep for a new construction development community. [07:41 - 14:23] How to Develop Confidence and Overcome Fear as an Agent • Julia hung her license with a neighbor of hers called John Martin, who was a broker. • After getting her license, Julia started calling different brokerages, and some didn't even respond, but she persisted. • Julia's first boss, Anne, called her and offered her the chance to work and train at a brokerage. • Julia was scared about not closing a deal in her first six months, but mentorship helped her push through. • Learning from more experienced realtors is essential to developing confidence as a realtor. [14:24 - 20:49] Protect Your Name: How Owning Your Domain Name Can Help You Grow in Sales • Daring to do things is important in sales, and mistakes are expected. • Training is necessary to learn the systems and how to talk to customers. • Fear is a liar, and being uncomfortable is a green light to move forward. • Develop relationships with customers and advertise your name. • Buy your own domain name to protect it from others. [20:49 - 27:55] How to Brand Yourself and Utilize a CRM System for Maximum Results • Leveraging the tools of a CRM and using it religiously is key to success in the real estate business. • Training offered by brokerages such as Keller Williams, Re/max, and Berkshire Hathaway is intense and useful. • Apply the 8 by 8 principle: contact 8 people by 8 in the morning each day. [27:55 - 34:37] The Secret to Success: Answer Your Phone and Utilize Your CRM • Answering the phone is one of the biggest secrets in this business. • 80% of your business will come from 20% of your customers. • Staying in touch with past customers gives you more repeat business than you realize. • Use the Ford ME Method (family, occupation, recreation, and dreams) when speaking to contacts. [34:37 - 42:21] Investing in Your Team: The Benefits of Hiring an Assistant • Use a notepad to take notes during calls and appointments. • Invest in education and training for team members. • Success attracts talent, but you need to put systems in place to take advantage of that talent. • Your First hire should be an assistant, not a transaction coordinator. • Read the Millionaire Real Estate Agent book by Gary Keller for advice on growing a team. [42:21 - 48:58] Learn From the Best: How to Build a Successful Real Estate Team • Once you hit a certain number of deals a year, you must recruit help. • You need to have systems and expectations in place early on. • Some teams have conditions for members to stay, such as reaching a quota on sales or leads. • Each team works differently. The important thing is to have a clear system and a clear culture that works for members to follow. [48:58 - 55:37] How to Deal With Clients: Take the High Road and Stay Professional • Always take the high road and stay professional when dealing with clients. • Don't get angry or upset about losing deals. Use it as an opportunity to move on to the next one. • Focus on service and how you can help someone, not the money. • Everyone has their own business practices, and it is important to respect that. • Build relationships with clients, as they could be your next referral. • Have a team of professionals, such as mortgage brokers and inspectors, to help you in your business. [55:37 - 01:02:33] Tips for Real Estate Professionals and Pet Peeves to Avoid • Treat real estate like a business and have the right mindset. • Show up and create momentum. • Attend broker's opens, training events, and model homes to build relationships. • Keep emotions out of transactions. • Document conversations and emails to keep records. [01:02:33 - 01:09:20] 3 Must-Dos for New Real Estate Agents: Consistency, Dedication, and Patience • Consistency, dedication, and patience are key characteristics of successful real estate agents. • For new agents, three must-dos are: let everyone know you are a real estate professional, post yourself on social media platforms, and create content of value. • Additionally, use the Ford Method to create conversations with contacts and use LinkedIn to stay up to date on job changes. • Lastly, educate yourself and take advantage of free tricks like posting 150 photos on Google for a higher ranking. [01:09:20 - 01:15:45] Consistency is Key: How Social Media Can Help Grow Your Business • Educate yourself as much as possible to stay credible • Social media is important for consistency and connection with potential customers. • Posting on Instagram, Facebook, and LinkedIn can increase traffic and connections. • Keep in contact with people from your past on social media - you never know who's watching. • Don't get too lost in marketing and website design - focus on selling. [01:15:45 - 22:52] Get the Most Return on Investment with Facebook Ads • Having relationships and talking to people is key to getting business. • Marketing strategy: running Facebook ads, targeting customers based on what they view, and setting up automatic listing alerts. • Using realtor.com to see where people are moving from. • Gary Keller's formula for success: prospecting in the morning and service in the afternoon. • Find the right brokerage that fits your needs. Quotes: "You have to be uncomfortable to grow. If you're not feeling uncomfortable, then you're not growing." "Just answer your phone. I can't tell you how many times I've gotten new customers, sellers, listings, whatever, just from answering the phone." "Success attracts talent. So whenever you start becoming successful in a business, people will call you, and you won't even have to look for them.” “Having a strong foundation is key to building a successful team. You need to create and practice the working culture that you want your teammates and employees to have.” “Don't get upset if you lose a deal. That's your opportunity to take the next one.” Follow Julia Almstead on social media to network with her and keep up with her content and projects: https://www.instagram.com/juliaalmsteadteam/ https://www.facebook.com/profile.php?id=1004977947 https://www.facebook.com/SaintAugustineFLResidentialRealtor/ https://www.linkedin.com/in/julia-almstead-5853b45a/ https://www.tiktok.com/@juliaalmsteadrealtor?lang=en If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
When I first tried my hand at content creation back 15 years ago, much of the conversation around building an online business was about branding yourself.I heard this advice repeatedly: You have to “BRAND YOURSELF” to be successful onlineWhat the heck does that even mean?
Are you ready to take your personal brand and business to the next level through the power of podcasting? This week, host Tracy Wilson sits down with Emmy® Award-winning Media Advisor, Vinnie Potestivo, Editor-in-chief of I Have A Podcast® as he shares his expert insights and experience on how to grow your business through the power of podcasting. #UnlockedWithTracyWilson #Podcasting #VinniePotestivo #PersonalBranding #businessgrowth In this audio, you will learn:1. How to Leverage Social Gold for the Future of Media2. The Power of Shareability vs. Visibility3. Leveraging Awards to Stand Out in the Creator Economy.Key Points in this Episode 6:18 Podcasting vs TV14:53 The power of sharing your passion24:45 Control your discoverability28:17 Stand out on social media35:54 Pre-purpose your content49:04 Amplify Your Podcast on IMDb
Here we are – nearing the end of another year! And as a business owner, you may be shifting your focus from the here and now to planning for 2023. This episode is designed to help you do just that – specifically in planning out the first quarter of the New Year. Inside, I share my signature quarterly planning formula so that you can create aligned, intentions, goals, and tasks to move yourself forward. I also open up about: How I feel right now as I'm about to become a mama of two My biggest lessons, challenges, and wins of 2022 What I'm most proud of accomplishing this past year And more I hope this formula and my transparency about my own business helps you feel seen, supported, and less alone on the journey. Because – truth is, we are always figuring it out as we go. Happy Holidays! B. P.S. Be sure to check out episode 218 if you haven't completed the Sacred Reflection Ritual I share with you. It's a must-do before you shift into 2023 planning mode. P.P.S. If you want your Brand Yourself fix between now and when the show returns in Spring 2023, be sure to subscribe to my email list where I'll be sending a weekly episode recommendation. Just head on over to blairbadenhop.com/list to subscribe. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach. Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing. This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit
Now that we're officially approaching the end of the year, and the chaos of the holiday season is just weeks away, now is truly the perfect time to reflect on the past 10 months. So, I want to offer you a little exercise to do to slow down and take a look at everything you've accomplished – lessons learned, business wins, noteworthy moments, and more. While also acknowledging the things that were hard and didn't go as planned. It's so easy to kind of tuck away those things and move on to the next, especially as you gear up for a New Year. But truly, assessing the past, is essential for taking aligned steps in the future. So, in this short and sweet episode, I gift you 8 questions to help you fully acknowledge what has happened for you in 2022 as an entrepreneur and provide you with a detailed ritual to follow so this writing exercise is sacred. I also share that the 2022 season of Brand Yourself will end in a few weeks and the next season will start in Spring 2023. If you want your Brand Yourself fix between now and then, be sure to subscribe to my email list where I'll be sending a weekly episode recommendation. Just head on over to blairbadenhop.com/list to subscribe. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
What are you currently doing to generate more clients for your business? How can you truly focus on giving relatable content to your target audiences?How can you utilize your social media profiles in the right way that would effectively attract target clients?Today, we discuss 5 Ways to Turn Your Social Media into an Explosive LeadGen Machine.Watch it on YouTube: https://youtu.be/v2nGjxl4uf8Every aspiring business individual must aim and be capable of showing their audience that they are different from their competitors. However, having various rising competitors makes some of us confused about where to focus since the virtual marketplace consists of brands that are closely similar to each other. Thus, when creating content, we should focus on a specific audience we want to address. Through this, we can determine what perspective we should be taking if we are clear about who our audience is and what our audience's issues and struggles are. We must understand that how we set up our profiles determines our great opportunity to make our brand more desirable to connect with in the eyes of our audiences. For instance, you must create a profile, tagline, and slogan to make you stand out and not just be another digital marketer. Because we do not compete, instead, we aim to be uniquely valuable. In this workshop, you will learn the following: How to Set up your Social Media Profiles Right How to Brand Yourself & Stand Apart Types of LeadsPros & Cons of Each Type of Lead 6 Ways to Generate leads without spending a dime Why 90% of people fail in LeadGen What you should do instead to increase Conversion About our Speaker: Huria Kiran is an Award-Winning Author, Speaker, Successful Entrepreneur, and Philanthropist with over ten years of experience in her industry.She has leveraged a unique marketing system to create tailored solutions for entrepreneurs to grow their businesses exponentially.Find out more about Huria: Email: info@digiCreators.ca Phone: 647-709-1418Web:https://huriakiran.com/Facebook: https://www.facebook.com/groups/leadgenstrategies4realtorsInstagram: https://www.instagram.com/huriakiran/YouTube: https://www.youtube.com/channel/UCS5LfzyvUpKbQmZ-isrFdswLinkedIn: linkedin.com/in/huriakkiranBIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS: https://apps.apple.com/us/app/bigvu-v...Android: https://play.google.com/store/apps/de...Website: https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire
Unscripted conversations every week. How do YOU become a brand? This week, I'll be sitting down with the wonderful Megan Kent (megankentbrandinggroup.com). She has spent much of her career working for the world's top advertising agencies. She's shaped the brand strategy for many of the world's most important brands (BMW, Coca-Cola, New York Times, Microsoft, Brand USA.) Megan's passion and commitment to understanding people's relationships with brands drove her to the study of not only what people think, but HOW PEOPLE THINK. She's spent over a decade immersed in the latest findings in cognitive science. The distillation of her learning in this area combined with over 30 years in marketing lead Megan to create a proprietary system for helping brands connect more powerfully with people. It's called Brain Friendly Branding® - 7 essential principles for creating brands a brain can love. .Megan has been incredibly generous and has given a free link to her Masterclass rebrand.ly/brainfriendly. Tune in as we discuss; What are the 3 core principles that govern our behavior? How to create an intuitively satisfying customer experience? Can we go around human instinct? And soooo much more. Stay tuned to the end of the episode to find out how you can join the conversation on the Get To Know You Café.CreditsMusic- Sara Oliveira Support the show
Welcome back to my first episode of Season Four, so thrilled to be sharing a life update with you and getting back into sharing inspo, education and all things in your ears again. 1.35 - Episode with Scott Evennett Listen Here 2.23 - Explant Experience 5.09 - Mermaid Beach Radiologist 7.20 - Pregnancy Announcement 9.45 - Watch the video sharing the pregnancy news! 13.48 - Build An Empire: How to Have It All, Book by Elena Cardone 15.31 - @barenourished ________________________________________________________________ For more in on Brand Yourself the online branding program reach out or you can purchase directly here - FULL PAYMENT OPTION | PAYMENT PLAN ________________________________________________________________ Visit and Connect with me online here : www.rebeccaneale.com.au On instagram : @iamrebeccaneale | @rebeccanealethepodcast | @barenourished If you have enjoyed todays episode or any of the others I would be so grateful if you left me a review or shared with a friend.
Thought about writing a book but not sure how it works? In this episode I sat down with double author Lucy Werner about the process, benefits and challenges involved in writing a book for your business. _____ AB | Website, Instagram, LinkedIn, TikTok Lucy | Website, Instagram Lucy's books - Hype Yourself, Brand Yourself
People often think the lower-paying clients are the most difficult to work with. What if that isn't true?Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn because the buck stops with them.On today's show, Tami Enfield from Brand Yourself talks about how agencies can offer low-level social media marketing services to scale their business. She has found success in her passion for helping little businesses succeed.In this episode, Tami talks about:• How to scale your agency with low-level social media offers• Unique ideas she has incorporated to become successful • The benefits of helping small businesses
Why is it essential to strategically brand oneself or our company?What branding is not?How can we strengthen our companies' brands?Today, we talk about How to Brand Yourself or Your Business.Branding is the constant process of influencing the opinions of your target audiences. It is a method and plan that includes your actions to give your organization and product significance. Branding aims to create a distinctive and vital presence in the market that draws in and keeps customer loyalty. It enables businesses to set themselves apart from their competitors.Undoubtedly, branding plays an essential role in a business. And that it is not just about the beautiful logo we use to represent our companies. Therefore, we must consider improving things that could strengthen our brand's impact. Such as using as few words as possible to convey a clear understanding of the services we provide, communicating our values to them, and focusing on a particular niche. Our brand is something that must aspire to assist people and creates joy in them. Watch it on YouTube: https://youtu.be/OKKqezQHH1gShow Highlights: The grammar of brandingThe four questions that you need to answerQuestion number 5 - the jackpotCongruence & alignment: the brand assets you needQ&AAbout the host: Ailyn EidaDesigns brands with solopreneurs that are aligned, dynamic and adaptable. Informed by her background in Social Psychology and Financial Marketing and her simple aesthetic.Website: www.ailyneida.comLinkedIn: http://linkedin.com/in/ailyneidaInstagram: @ailyneidabrandingEmail: ailyn@ailyneida.com-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire
So, we just hit 200 episodes!!!!! I'm looking at that number and literally cannot believe it. That's a lot of conversations and solo recordings in just 4 years. So much has happened since then - I had a baby. We experienced a pandemic. My family moved out of New York City to the suburbs. And so much in between. This show has truly been such a constant - a space for me to share my truth and my voice and have beautiful conversations with incredible humans - within so much change! Thank you so much for being on the journey with me. And for letting me know that these episodes have helped you in some way. Whenever someone writes me to share how Brand Yourself has impacted them and their business, I get so excited. Because that's why I do this. I do it to help you. To remind you that you're here on this planet for a reason - and that inner calling is something you gotta follow. Ok, so, how are we celebrating this milestone???? With a giveaway!!!! I'm giving away 3 brand therapy sessions. A Brand Therapy Session is a 60-minute session with me via Zoom where we address one core challenge in your business - and you walk away with tangible action steps to integrate right away. Whether it's your messaging or your offers or your social media strategy - I'm here to offer insight, advice, and guidance. So, here's how you can enter to win. Head on over to Apple Podcasts and write a review. Be sure to use hashtag #200episodes and include your IG handle so that I can contact you. If you don't have access to Apple Podcasts, submit your review to me an email to blair@blairbadenhop.com and I'll include you. I will randomly select three people, and if you're one of them, I'll send you a DM on IG. The deadline to submit your review is Friday, July 8th. Cheers to you and 200 more episodes! Ok, so who is our guest today? Emmy Marie Emmy is a certified trauma-informed life coach and NARM practitioner who specializes in helping clients create thriving lives and relationships after trauma. As an abuse survivor herself, Emmy understands the devastation trauma can have on our lives, and is committed to helping as many people as possible access their power and heal from trauma. She supports clients in her 1:1 coaching program, as well as through courses, a monthly membership community, and speaking engagements. She is based in Oregon, USA, but sees clients virtually all over the world! Emmy and I connected back in 2020 when she was just starting her business - and it's been so cool to witness her work explode since then. I'm really excited for you to hear how she turned one of the darkest seasons of her life into something that helps others. In this episode, we chat about the abusive romantic relationship she experienced as a teen, how that led to PTSD, and what she did to proactively heal and step on the path to recovery, how this lived experience turned into a passion for helping others move through their own trauma - and her pursuit of training in the field, what it looked like for her to start an anonymous instagram account, why that account grew so quickly, and how she took baby steps to become publicly visible, how she turned this initial online presence into a business with three core revenue streams - and the biggest challenges she's faced offering those services, how her tendency to overachieve led to her burn out within the second year of business - and what she's doing now to find more balance, and so much more! To learn more about Emmy Marie and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram
Welcome in the amazing Ohavia Phillips!!! 00:30 Intentional Gifts - 3:15 Quitting a Job through Text Messages - 14:30 Branding Yourself Along Your Business - 22:00 Do You Even Need to Brand Yourself? - 28:00 Big Brand But a Small Budget - 35:00 Be Intentional When Outside - 44:45 Any Topics to Stay Away From #NoMorePieQTNA - 63:00 Act Like Your Been There in Business - 69:00 Sow into Your Relationships Follow (Oh)avia - Website - Instagram - Facebook --- Support this podcast: https://anchor.fm/paidinexposure/support
This weeks solo episode we discuss the importance of being more of you, especially for business.Some journal questions included for you to deep dive.If you're wanting to join Brand Yourself you can sign up here or if you have any questions book yourself in for a free 15 min chat to see if working together is the right fit. BOOK CHATVisit and Connect with me online here :www.rebeccaneale.com.auOn instagram : @iamrebeccaneale | @rebeccanealethepodcast | @sayhellosocial.coIf you have enjoyed todays episode or any of the others I would be so grateful if you left me a review or shared with a friend.
In this episode, Barbara and Jay Jay discuss: How to Promote Yourself Taking Advantage of Social Media for Promotion How to Brand Yourself as a Doctor Key Takeaways: "People make decisions if they keep seeing you. If you're on Billboard, if you're on Facebook ads, if you're on Instagram, they see you enough, they're more
So few entrepreneurs “go the distance” from startup to IPO. Most are “promoted to Chairman” at some point by their board of directors, because they fail to scale their personal skills as rapidly as their business. But I found one. Martin Babinec is Founder & Former CEO of TriNet, the legendary hypergrowth Professional Employer Organization (PEO) that got its start in Silicon Valley before becoming a global phenomena. Serving more than 15,000 clients and their 325,000 employees, TriNet is the largest independent cloud-based HR provider leveraging the Professional Employer Organization model. Martin founded TriNet in 1988, served as CEO until 2008 and Chairman until 2010. Along the way, he raised $130M in 5 rounds of equity financing, completed 6 acquisitions, and grew the PEO industry over two decades. Today, TriNet is a public company with 3,500 employees, doing $4.5 Billion revenues annually. I was a TriNet customer, and I simply couldn't have started my companies without it. Because they handled all of the people part - payroll, benefits, administration, legal - which let me focus on what we did best. Now, Martin is a leading venture investor in Upstate New York. As Managing Director of UpVentures Capital, he funds early stage technology companies. Portfolio companies include people.ai, Bungee, Carta, BrandYourself, Outmatch, and Drafted. I asked Martin what made it all possible. His answer was instantaneous and authentic: core values. Martin was inspired by Jim Collins and EO & understood the importance of building TriNet based on distinct & authentic core values. They became filters for deciding would you join the company. He didn't just write down some core values a the beginning, but he operationalized them thru the interviews, reference checks, Test Drives, and assessments to ensure that poor hires couldn't slip in. In this 20-minute conversation, Martin walks you through how to do the same at your company.
Do you Live through other People? Has your Fun Escaped you?Do you know how to use the Art of Fame? Do you Brand Yourself?Have you Learned how to Make, Use, and Enjoy your Fortune along the way?We will talk about practical solutions, some cool toys, how to effectively market and brand yourself, and utilizing your fortune to make it your best life now. Frisky Biscuit Support: https://www.buymeacoffee.com/FriskyBiscuitFrisky Biscuit Product Links: https://www.frisky-biscuit.com/about-3Frisky Biscuit Merchandise: https://www.frisky-biscuit.com/shop Frisky Biscuit Website: https://www.frisky-biscuit.comFrisky Biscuit YouTube: https://www.youtube.com/c/FriskyBiscuitPodcastThank You for Listening to the Frisky Biscuit Podcast. So Appreciate it.Moose Eye Grantology Premier Grant Writing Service to help nonprofits write winning grants.
Justin Gordon (@justingordon212) talks with Trace Cohen (@Trace_Cohen), Managing Director of New York Venture Partners, where he manages over 50 direct early stage startup investments. NYVP is a Family Office that invests in early stage startups that provides an ecosystem of financing, mentorship and strategic marketing. Trace has sourced/met thousands of founders, conducted due diligence, leading to multiple strategic investments every month, while also helping to manage over 50 current investments. He also runs the Active Investors Community with hundreds of investors around the world providing deal flow, speakers and networking opportunities through his newsletter, Slack channel and Upstream app.He was the President and Co-Founder of Launch.it, a new self-publishing platform for PR professionals, agencies and brands to launch and socialize everything new. Prior to that Trace was an SVP at iFluencePR where he “created understanding for a complex world.” He specializes in strategic PR for tech companies looking to develop their communications, branding and outreach strategies to connect with their communities and customers with transparency. Trace is a graduate of the Martin J. Whitman School of Management at Syracuse University with a double major in Entrepreneurship and Marketing. He is one of the original Co-Founders and former CMO of Brand-Yourself.com, which helped students and young professionals manage their reputation and personal brands online. Website: New York Venture PartnersLinkedIn: linkedin.com/in/tracecohenTwitter: @Trace_CohenTrace's Email: t@nyvp.comShow Notes: Investing as a family business for Trace Studying entrepreneurship before it was cool Starting his first company, Brand Yourself, from his college dorm room Joining his father as a full time professional angel investor Trace's distinction between angel investor and professional angel investor Trace's process for investing at New York Venture Partners Their “do diligence” process Where they get their deal flow and how they manage and prioritize it Investors as “marriage counselors/therapists” Being in the businesses of saying ‘no' and exits Some of Trace's best investments, like Fi and Uizard Evaluating founders based on their attitude around what's possible Where they invest geographically and how that has shifted in the last 5 years Making memes and having one go viral Trace's newsletter The Active Investor List More about the show:The Vitalize Podcast, a show by Vitalize Venture Capital (a seed-stage venture capital firm and pre-seed 300+ member angel community open to everyone), dives deep into the world of startup investing and the future of work.Hosted by Justin Gordon, the Director of Marketing at Vitalize Venture Capital, The Vitalize Podcast includes two main series. The Angel Investing series features interviews with a variety of angel investors and VCs around the world. The goal? To help develop the next generation of amazing investors. The Future of Work series takes a look at the founders and investors shaping the new world of work, including insights from our team here at Vitalize Venture Capital. More about us:Vitalize Venture Capital was formed in 2017 as a $16M seed-stage venture fund and now includes both a fund as well as an angel investing community investing in the future of work. Vitalize has offices in Chicago, San Francisco, and Los Angeles.The Vitalize Team:Gale - https://twitter.com/galeforceVCCaroline - https://twitter.com/carolinecasson_Justin - https://twitter.com/justingordon212Vitalize Angels, our angel investing community open to everyone:https://vitalize.vc/vitalizeangels/
This week Blair and Theresa welcome the Founder of The Marketing Muse 360, Shauna Smith. Shauna shares how she found the calling to help others and lives “Success is freedom, peace and having time with family”. Shauna believes that to have a dream team is to have peace, and provides some important tips she uses with her own virtual international dream team, including team building activities during meetings to bring them together, advocating for them to strive for leadership roles, and enabling her team to achieve their goals. Shauna hopes to instill to all of us that love belongs in business, we need to listen to the cues in our life, and that failure is a good thing. About the Guest Shauna Smith is the Founder of The Marketing Muse 360. TMM360 Marketing is a small branding and business development firm that primarily helps tech start-ups, and women in business. TMM360 assists with jump-starting their business activity through effective marketing and branding strategies. She is also a business and branding coach. In 2020, she launched a new business called “Virtualive” with her business partner Joie De Luzuriaga from the Philippines, where they have essentially become global virtual assistant matchmakers. She has written two books “7 Secret Ways to Brand Yourself” and “How to work Virtual Assistants.” She is passionate about inspiring business owners to build long-standing, rich relationships in business. https://themarketingmuse360.com/ (https://themarketingmuse360.com/) About the Hosts: Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. As a pioneer in the industry, she brings more than a decade of experience to her clients, which includes global wellness, entertainment, and lifestyle brands. Blair has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards, and more. She has spoken on national stages and her expertise has been featured in media outlets including CBC Radio, CEOWORLD Magazine, She Owns It, and Thrive Global. Blair is also the #1 best-selling author of Pulsing Through My Veins: Raw and Real Stories from an Entrepreneur. When she's not working on the board for her local chamber of commerce, you can find Blair growing the “I Am Resilient Project,” an online community where users share their stories of overcoming life's most difficult moments. https://www.blairkaplan.ca/ (https://www.blairkaplan.ca/) Theresa Lambert is a High-Performance Lifestyle and Success Coach, Speaker, and Bestselling Author of “https://www.amazon.com/Achieve-Grace-elegance-effectiveness-workplaces/dp/B08DSYSJZP/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1596137449&sr=8-3 (Achieve with Grace: A guide to elegance and effectiveness in intense workplaces). She founded her coaching and consulting firm, Theresa Lambert Coaching & Consulting Inc., to help ambitious women succeed with more elegance and less struggle so they can lead with focus and nourish themselves to the top. Drawing from her nearly 20 years of experience in the hospitality industry and most recently her 6-year tenure as the General Manager of Nita Lake Lodge she brings both a real world view and proven applicable tools to support her clients. Theresa has been recognized as a business leader in https://issuu.com/whistlerpublishing/docs/whistlerprofiles2017_web (Whistler's Profiles of Excellence), featured in https://thriveglobal.com/stories/lead-with-courage-compassion-and-empathy-with-theresa-lambert-and-parveen-panwar-mr-activated/ (Thrive Global), https://medium.com/authority-magazine/theresa-lambert-how-to-slow-down-to-do-more-beab26000e94 (Authority Magazine), https://www.hoteliermagazine.com/hotelier-theresa-ginter-nita-lake-lodge-whistler-b-c/ (Hotelier Magazine), and https://beyourown.org/single-post/2019/07/11/beyourown-meets-theresa-ginter/ (Beyourown), and spoken at...
In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about: How to think of your business as a magazine when working out what to talk about How to show a little ankle without feeling like you have to bare all Some of the mistakes that Lucy see's small businesses making Lot's of amazing tips for finding PR opportunities And also why branding is important for small businesses You can find more from Lucy: Pre-order her new book Visit her website Visit her Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley
Consumers, now more than ever, want to connect and relate to the brands and businesses that they buy from. It's not enough to just send your products out into the world and expect them to fly off the shelves - you have to convey who you are and what you value if you want to stand out to your customers. Regardless of whether your product business was born from a simple hobby, has grown out of a search for sustainable alternatives, or aims to disrupt the market, when it comes to PR and branding, as my guest on today's podcast, Lucy Werner says: “It all starts with a story”. Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years of publicity experience, both in-house and for some of London's top agencies, and truly understands the power of the personal when it comes to connecting with clients. In today's episode, we discuss the importance of setting a roadmap for yourself to help establish and align your business, and team, with your core values. We also talk about “showing a bit of ankle” by creating human touch-points for your customers to connect with, how it's best to not fixate on your logo, and how getting other people involved is always useful when trying to figure out how your business comes across to the rest of the world. Get in touch with Lucy about working together at https://www.thewern.com/ and you can follow and connect with her at: https://www.instagram.com/thewernagency/ https://twitter.com/thewernagency https://www.linkedin.com/company/thewernagency/ Hype Yourself is available here and you can pre-order Brand Yourself here. Further Resources: https://www.joinclubhouse.com/ https://meanmail.co/
Welcome to our bonus episode with Lucy Werner, the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years of publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. Lucy has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine, and Second Home. Lucy Werner demystified PR for small businesses in the bestselling Hype Yourself: now she and her husband Hadrien are doing the same for branding. Power to the small business people! SHOW NOTES Buy the book: 50% of all profits will go towards Lucy and Hadrien's Great Ormond Street Fund. Lucy finished her first book as her second child was in and out of cardiac intensive care, she had to return five days after the launch of Hype Yourself for his fourth round of open-heart surgery. The small business community rallied round to her support and this their way to give back to other parents and children like them: https://www.justgiving.com/fundraising/lucywerner Oversubscribed, by Daniel Priestley The 10-day Business Book Proposal Challenge - I LIKE NETWORKING is the career platform for women and non-binary people in the creative industries. Stay in touch with us on Instagram and subscribe to our newsletter to stay in the loop and access many perks.
In this episode, we talk about how we define success as PR and communications pros. Is it all about money or is it about the work? We talk to Lucy, the founder of ‘The Wern', a PR & design ‘do it for you' consultancy for startups and small businesses. Lucy shares her experience of working with small businesses and her ethos on hyping yourself. We want to thank Lucy for being incredibly vulnerable and sharing her family story with us. Hype Yourself: A no-nonsense PR toolkit for small businesses by Lucy Werner https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238?asin=1788601238&revisionId=&format=4&depth=1 Brand Yourself: A no-nonsense brand toolkit for small businesses by Lucy Werner and Hadrien Chatelet https://www.amazon.co.uk/Brand-Yourself-no-nonsense-toolkit-businesses/dp/1788602730/ref=sr_1_1?crid=AE3JLJ7TE56Y&dchild=1&keywords=lucy+werner&qid=1626281229&sprefix=Lucy+wer%2Cstripbooks%2C161&sr=8-1 PR Starter Kit https://www.thewern.com/shop2/pr-bundle Team Wern for Great Ormond Street- Just Giving Page https://www.justgiving.com/fundraising/lucywerner Understanding off-payroll working (IR35) Off-payroll working rules for clients, workers (contractors) and their intermediaries https://www.gov.uk/guidance/understanding-off-payroll-working-ir35 Find Lucy Werner and The Wern Linkedin https://uk.linkedin.com/in/lucywernerpr Instagram @lucywernerpr https://www.instagram.com/lucywernerpr/ Twitter @LucyWernerPR https://twitter.com/lucywernerpr Linkedin The Wern Agency https://www.linkedin.com/company/thewernagency Instagram @TheWernAgency https://twitter.com/thewernagency Website https://www.thewern.com/ Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Nextdoor Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/ Follow us on Instagram @HYG5MPod Find Rebecca: Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable Linkedin: Rebecca Roberts Website: https://threadandfable.com/ Podcast: The Hear It podcast Find Harriet: Twitter: https://twitter.com/HarrietSmallies Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/
A follow-up from my last episode (#136 Jumping Out-Of-Your-Box to Brand Yourself) branding yourself is a lifelong journey.Being in touch with who you are, what you stand for and how you want to serve is a lifelong journey. Think about this:Who would you be if you've had the courage to stand out from the crowd, be more of who you are in the core, and less of who you think you are supposed to be? The difference between knowing something in your head - or being in the human space, the space that belongs to your heart. It's so often a completely different thing - at least I've been noticing that in my own life.I look at myself as a creative being. When I'm in my very best element and flow, I'm in a space of creation, tranquility and endless joy.Being in that space is just such a bliss for me. This is where I can serve as the highest version of myself. This is the space where I'm in my element. This is the space where I see I'm giving people joy, freedom and insights into who they could become when they let go of their own box.However, I've recently realised that I'm actually holding back much more than I thought (my head) I was doing - and ouch… that hurt.Summer 2020 - Time and space to reflectThis summer has been a great adventure for me, as I've been getting out of my boxes, rolling around Iceland with my two middle-aged girlfriends on electric scooters and bikes and then hiking in the pure wilderness of Iceland.These trips have given me such a unique opportunity to explore to a much deeper level. I've been asking myself two deep questions; 1) What is preventing me from letting go of all the ‘should's and ‘have to do's? 2) Who am I when I completely surrender?In this special solo episode, I'm sharing with you my personal thoughts around the fear of letting go, leaving a box that's not serving you. I would love to hear from you, if and how this resonates with you and your journey in life. Please feel free to comment below, or send me a private message via our contact form. _________________________Ready to go deeper? Get a real kick-in-the-b… coaching on the subject, check out my 5-Day Out-Of-The-Box Challenge - The Brand Called You - I've got one coming up soon! PS:Sharing with you one of our video's from our trip Rolling Around Iceland this summer. This one is our version of the song JA-JA-DING-DONG in the Netflix Eurovision Movie with Will Ferrell and Rachel McAdamsCan you see and feel what I mean by being in your flow? Some great takeaways: You are so much more Be the highest version of yourself Step outside your box and be free Allow yourself to dream______________________________________ Become the brand that stands out with confidence and clarity Tell me more MAKE SURE YOU DON'T MISS AN EPISODE OF THE CHANGE MAKERS PODCASTSUBSCRIBE TO OUR CHANNEL ON APPLE PODCAST, STITCHER or SPOTIFY The Change Makers Podcast RSS Subscribe to The Change Makers Podcast Get the latest transformational out-of-the-box Leadership and Personal Branding Tips, Insights, Tools & Stories from other changemakers delivered directly to your inbox. First Name Last Name Email Address Sign Up We respect your privacy. Thank you for signing up!Please check your inbox!You should receive an email from support (att) runamagnus.com shortly, all you need to do is to click one more button and off we go!Only my best,Rúna
Hear my journey building a unique, successful personal brand and understand the full system on how YOU can develop, launch and accelerate your own personal brand! Live keynote at the JT Foxx Family Reunion. I also challenge your vision of being normal and I strongly BELIEVE that you have a message that the world needs to hear. Amazing things can happen if you want to monetize your brand. I am here to shake up your reality and help you to BE YOUR BRAND. Life is awesome if you want to enjoy the freedom which it offers. I have also shared my story right from New Zealand where I was raised and how I am enjoy location free business. You deserve more than what you are receiving now. Unlimited cash will flow into your life if you put massive efforts to be YOUR BRAND. WELL, having connected to the right people is one of the MOST important things. As long as you are connected to the right people, and the right coaches than you can do amazing things. If you are not sure whether you have a unique brand and if you think you are not branded than you need to work to launch your personal brand. Start taking massive actions and you can build your incredible brand. You can get BIG results and you can get a SEVEN FIGURES BUSINESS from only BEING YOU. Things which you really need to do to BRAND YOURSELF are: • Start with the end in mind • Get clear on your message • Unlock your unique story • Position yourself as an authority • Work at solving your target market's biggest problems • Build your tribe • Establish your 12 month plan • Create high converting professional website • Make sure your social media presence • Get seen online • Build your list • Show up DAILY And MANY MANY MORE!
Today's Flash Back Friday comes from Episode 84, originally published in August 2013. Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow. Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University. Website: www.BrandYourself.com
Some marketing career resources for you to check out. 1) Knowledge is power - these tools can help you identify new trends, tips and resources. Zest.is -- Chrome plugin that will aggregate marketing topics for you daily in one cool dashboard. MarketingSchool.io w Neil Patel and Eric Siu -- Practical tips. Quick how-tos. Short episodes. 22 immutable laws of marketing (Jack Trout & Al Ries)- A classic and still relevant to the modern marketing ecosystem. Traction (Gabe Weinberg & Justin Mares)--Deconstructs 19 marketing channels any business should be testing to drive growth 2) The Development of You - Resources to perfect your craft and develop your marketing skills. BrandYourself.com -- Provides an online reputation report in 60 seconds, identifying negative and positive content. Free education & Certification (NOTE -- these are ONLY valuable if you have a way to execute and practice what you've learned -- a certification alone is useless) Hubspot Academy Google Analytics Facebook Blueprint QuickSprout University GenM.co - Get real world experience. Secure a marketing apprenticeship , along with actual mentorship, for free. **Get my full comprehensive guide of 47 Tools and Resources for Marketers here -- bit.ly/tmhguide** ** Hear all podcast episodes at themarketinghelp.co/podcast **
Today's Flash Back Friday episode comes from Episode 127, originally published in December 2013. Trace Cohen is the founder of Launch.it. He joins the show to tell us how Launch.It works. Launch.it is essentially a self-publishing platform. Anyone can publish news on the site. Trace explains how he envisions Launch.it changing PR. Trace also discusses entrepreneurship in general and how he got started with Brand Yourself under his father's mentorship. Website: www.Launch.it
We're pumping up the volume more forward! The 50th episode marks a monumental change of growth and we're excited about the future and all the changes coming our way. Thank you John Bertino and for being our Guest on this episode with Steven, Melissa, and Alan! Let's Rock, Creative Hustlers! [1:15] Bet against John Bertino, and welcome back! [1:45] Creative Hustler's first interview. [3:05] John's east coast expansion - PHILLY! [4:19] Time to look back at The Creative Hustler's 50 episodes. [4:58] John Bertino's Episode: Smooth sailing on first episode. [5:30] Another episode favorite: Why we want to grab a beer with Joseph Kennedy [7:00] Joseph Kennedy is living like a king in Morocco. [7:50] What is the Camino de Santiago? [8:50] Why you need to subscribe to The Creative Hustler's youtube. [9:40] Another awesome digital nomad, and a notable episode: Barbalicious [10:09] Why does Barbalicious speak FIVE different languages? [10:53] Digital Nomad Travel Guides [12:17] Cinco De Mayo History Lesson! [13:53] Let's admire Steven's Segway Skills: Start-ups in California [14:05] Notable Episode: Follow Up Then Guys - Reilly Sweetland & Dan Harding [14:40] How are you NOT using Follow Up Then?! And our Affiliate link! [16:12] ALT NBA with Dan Harding [16:32] Reilly Sweetland and the Married Creative Hustler life. [18:10] Making time for the most important times of the day: Balanced lifestyle. [19:15] Why Steven & Melissa celebrate the Equinox. [19:58] Another partner, and notable episode: Andrew Easton & Amazon Marketing [20:16] Time to switch to a Droodle Book! [21:04] Why doodles are good for your brain! [21:44] Custom Droodle Books with custom drawings for YOUR industry! [23:29] Peter Cincotti & the impending Sauce-Off! [24:00] Why Peter is a citizen of Italy? [24:26] The Creative Hustler's Moment of Italian. [24:35] Is it sauce or gravy? The Sauce-Off continues. [25:08] John's 7 Day Sauce Story from Mama Mazz [26:11] Peter Cincotti's new album and show in LA! [26:50] A mason jar of sauce? [27:57] Another notable episode: Why Grant Cooper is a ball of energy! [28:18] How to Brand Yourself as a Creative Hustler with Grant's help! [29:00] TCH Branding Course: Underestimating everything about launching a new product! [29:46] Making a course from your side hustle. [30:03] Learning from The Creative Hustler podcast guests. [31;00] How The Europe Thing lead to the podcast. [31:40] Don't miss the May 24th Webinar! Brand yourself like a creative hustler! [32:28] Behind the Hustle… [32:30] Big thanks to Alan! The Creative Hustler's lifeline. [33:24] Just to call a spade a spade: Shit is hard. [33:40] Bringing in help when you need it. [34:03] Jessica Yarbough and why you need Maintenance time. [34:58] Isolation Tanks are a game changer for John! [36:34] Shout Out to FLOT in San Diego! [37:20] The story of Steven's ear trouble. [38:41] Tips to streamline production! [40:09] Finding tasks to take your hands-off! [40:40] Laura Pennington's tips to outsource! [41:05] Screencasting app to improve the training of Virtual Assistants! [41:17] Shout out to Cianna the VA! [42:15] Why video is the new way to train! [42:28] Alan's tips for naming your files properly. [43:30] Bonus tip: Blank space for editing audio/video. [44:00] Pro Tools version 1 [44:20] The Creative Hustler Collective: Why you need a team. [44:55] And now your Moment of Italian… [45:14] Excitement for the next 50 episodes! [45:21] Change is coming: New Intro, Spots for Partners, Optimizing the Website! [45:50] We will NOT sell you BULLSHIT! [46:13] Don't miss John's webinar: SCORE - June 1st - SEO in 2017! [46:52] SEO Tip from John. [47:48] Podcast Hack: Timestamped Show Notes! [49:20] Engagement is good! [50:00] Thank you to our listeners! Here's to 100th! [50:20] Hot Air Balloon Live 100th Podcast! [50:55] Want more? Join our private Creative Hustler Facebook Group! [51:49] Melissa's Moment of Hustle.
[Recap] Steven, Melissa and Alan recap Bailey Richert's interview, She's a business coach for beginning and budding entrepreneurs by helping them launch profitable online enterprises based on their life experiences. She is also the founder of the Infopreneur Summit, happening May 1-4 this year. And I'm especially excited to have Bailey on the show as I am one of the speakers at this years summit. [0:45] Introduction to Tuesday's episode and Bailey Richert and the Infopreneur Summit overview. [1:00] How virtual events work and the 45 Badass speakers at the Infopreneur Summit. [1:50] Steve's involvement with the Infopreneur Summit and the power of your WHY! [3:17] Bailey's interview and the creation of the Summit! [3:48] Break it down: What is an infopreneur? [5:10] Collective experience vs. True experience. [5:45] Roots of the word entrepreneur. [7:00] Infopreneur Summit and why it is SO unique! [7:20] The value of the Facebook Group “Make those Niches your Bitches” [8:00] The Infopreneur Summit is FREE, and YOU need to be there. [9:00] Something for everyone at the Infopreneur Summit: The Hot Topics! [10:11] How to have legal protection for YOUR hustle! [10:55] Infopreneur is one too many coaching and being a teacher. [12:18] Everyone has value and they sprinkle it on your life! [12:48] Steven & Melissa's Halloween costume next year! [13:00] Time for a BIG announcement! The Creative Hustle Course! [13:35] New Course: How to Brand Yourself like a Creative Hustler [14:30] Steven's speech at the Infopreneur Summit is courting YOU and your Brand! [15:45] Alan is bringing digital value to the Creative Hustler Course! Plus, a digital class coming soon! [17:15] The intersection of creativity and business: Teaching edition. [17:30] More details on the Personal Branding E-Course - 15 Lessons and the energy of people. [19:10] The power of the head nod! [19:20] Melissa's Icebreaker Speech and becoming a toastmaster. [20:07] Warren Buffet was afraid of public speaking too! [21:35] Making yearly goals and getting uncomfortable. [23:05] Growing up shy and being confident in what you know. [24:40] 7 minutes of hustle and how bartending is easier than public speaking. [25:30] The podium is a gate! Speaking without holding back. [26:33] Public speaking over death. [26:50] Wrap up: Infopreneur Summit, Glimpse behind the hustle, and the Art of Living! [28:27] Melissa's Moment of Hustle. Contact Info: BaileyRichert.comContact@BaileyRichert.comInfopreneur Summit (Free Tickets Available)InfopreneurSummit.com