This Can't Be That Hard

Ever wonder what makes some photographers get tons of referrals and repeat business while others struggle to generate that kind of buzz? Hint: it's probably not the quality of their images.In this episode, I'm talking with wedding and commercial photographer Miles Witt Boyer about what it looks like to be the most valuable person in the room, and why that matters more than ever in today's competitive landscape. This is a conversation about client experience, pricing, creative fulfillment, and marketing that doesn't feel like marketing. We discuss why value differs from worth, what it means to create genuine connections (as opposed to staged content), and how to surpass the “minimum standard” in your niche without burning yourself out. Links:Follow Miles Witt Boyer on Instagram  Learn more about The Photographic Collective  Explore Imagine AI Editing Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

We all know that small, consistent actions pay off over time… but when it comes to marketing our photography businesses, too many of us are still chasing quick wins and big bursts of effort that - let's be honest - often lead to burnout and disappointment.When things slow down, it's easy to fall into the trap of panic marketing… throwing out a flurry of posts, sending a couple of emails after months of silence, maybe even dreaming up a last-minute sale to get the calendar moving again.But that kind of all-or-nothing energy? It's like buying a lottery ticket and hoping it will solve everything.If you've been feeling the pressure to “make something happen” with your marketing, this episode is your invitation to take a breath… and take a slower, steadier approach that actually gets results (even if it feels boring at first).Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Just because something works doesn't mean you have to keep doing it.Today, I'm joined once again by my brilliant friend Sabrina Gebhardt for a conversation that's all about letting go... of offers, expectations, even identities that no longer serve you. Sabrina shares three major decisions she made in 2024 to release things that were still generating revenue (and still “made sense” on paper), but that no longer felt aligned. We talk about the fear of quitting, the mental weight of dragging something behind you, and how releasing what no longer fits can make space for what's next (sometimes sooner than you think!)As creative entrepreneurs, our interests shift. What lights us up in one season might feel heavy or out of sync in another. That's not failure - it's growth. In fact, giving yourself permission to change might just be the smartest business move you make all year.Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

There's this idea floating around that unless you're all-in on your photography business—fully booked, full-time, aiming for six figures and beyond—what you're doing doesn't really count. But over the years, I've worked with countless photographers who are intentionally building part-time businesses, whether that's because they're just getting started, running a household, or working another job that they can't or don't want to give up. And in many cases, those "limitations" lead to more clarity, more intention, and a stronger business.In today's episode, I'm sharing what I've learned from supporting photographers who are growing their businesses in the margins - starting with why that "constraint" might just turn out to be your biggest strength. We'll talk about how to build your business on purpose so you can make the most of your time and energy, no matter how limited it might feel.Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

You don't have to dance, lip sync, or post every day to make Instagram work for your photography business, but you do need a strategy.This week, I'm joined by food photographer, educator, and author Kimberly Espinel who literally wrote the book on Instagram strategy. We're diving into what's actually working on Instagram in 2025, whether you're trying to attract more clients, stay top-of-mind, or stop second-guessing your content. With her refreshing approach, Kimberly highlights three simple strategies that any photographer can use to grow and connect without burning out; consistency, personal presence, and storytelling.Kimberly's advice is practical, generous, and surprisingly doable. If Instagram has felt like a time-sucking mystery lately, this episode will help you reset.Links:Follow Kimberly on Instagram  Get her book, How to Make Your Food Famous, anywhere books are sold.Listen to her podcast Eat Capture Share New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Most photographers build their businesses around one signature offer—and that's a great place to start. But if that's the only offer on your menu, your business may be more fragile than you think.In today's episode, I'm breaking down the three types of offers every photography business should have: your core offer (aka your bread and butter), an entry offer (for those not quite ready to go all-in), and an expansion offer (for the people who already love you and want more). When these three work together, you create a flexible, sustainable system that supports both your income and your clients.If you've been stuck in a one-offer cycle, this episode will help you expand your offer suite in a way that's aligned, strategic, and surprisingly simple.Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Your website might look great—but is it actually doing the work of turning curious browsers into paying clients?In this week's episode, I'm joined by web designer and strategist Caitlin Teixeira (aka Catie Means Business), the mastermind behind my current website and one of the most insightful, strategic creatives I've had the pleasure of working with. Caitlin shares why a website isn't just a digital business card—it's a credibility engine, a trust builder, and a strategic tool that should help you reach specific goals depending on your business model.We talk about how service providers, digital educators, and nonprofits all need different kinds of websites, and why just cobbling together ideas from other people's sites can actually hurt your conversions. Plus, Caitlin breaks down what she calls “credibility boosters” and “credibility blockers” and how stacking the right ones makes the difference between a warm lead and a lost visitor.If you're wondering why your site isn't converting or looking to upgrade your client experience online, this one's packed with clarity and actionable insights.LINKS:Check out Caitlin's free mini podcast series: From Service Provider to Trusted Expert Connect with Caitlin on Instagram:Join The Consistency Club! Try your first month for just $1 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

If you've ever said yes to a last-minute request you didn't really have time for, or delivered more than you promised because you were afraid of disappointing someone, this one's for you.In this short solo episode, I'm talking about boundaries: not just as a form of self-protection, but as a powerful way to communicate your brand, serve your clients well, and build trust in your process. Saying no can be hard, but boundaries create clarity. And clarity builds trust.We're digging into why boundaries are not the enemy of a great client experience, how to set and hold boundaries with confidence, and how to make them part of your systems so you don't have to scramble every time someone pushes the line.Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

We're constantly told that blogging is great for SEO, but most photographers still aren't doing it. Why? Because it feels like a heavy lift for an uncertain payoff (not to mention it's hard to know what to say)!This week, I'm joined by photographer and PR pro Kate Wark, who not only understands the power of blogging from a strategic perspective but actually ghostwrites blogs for other creatives. She's sharing practical tips, mindset shifts, and tangible topic ideas to help you get started (or get consistent) with blogging in a way that works for you.We talk about how blogging builds credibility with clients, how to find your voice (or work with someone else to write in it), and why blogging can be one of the hardest-working pieces of your long-term marketing strategy... even beyond SEO.If blogging's been sitting on your 'someday' list, this episode will get you fired up to finally make it happen.LINKS:Follow Kate on Instagram  Visit Kate's website Join The Consistency Club! Try your first month for just $1 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

You've done the math. You know what your cost of doing business is. You've looked at what other photographers in your market are charging. So why does pricing your work still feel so complicated?This week I'm getting into the real reasons pricing can feel so hard. I'll walk you through three key mindset shifts that every photographer needs to make in order to price their work confidently, communicate that value clearly, and stop tying their self-worth to their price tag. We'll talk about what's really happening when someone says you're too expensive, how the way you present your pricing matters just as much as the number itself, and why detaching your identity from your price is crucial for long-term success.If pricing still makes you sweat a little, this episode will help you shift from second-guessing to standing tall.LINKS:Free Pricing Confidence Guide  Explore more resources Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn't come from luck—it comes from delivering a client experience that's SO good, people can't stop talking about it.In this episode, I'm joined by photographer and educator Natasha Sewell, who's built a thriving, referral-based business by getting super intentional about how she connects with clients—before, during, and after the session. Natasha's strategies go way beyond what most people consider good customer service without sliding into weird or expensive territory. In our conversation she shares specific, creative, and totally doable ways to improve your client journey, from captivating redirect pages and offbeat session prep ideas to ongoing relationship-building long after the photos have been delivered. Whether your calendar is full or you're trying to attract more of the right people, this episode will help you take your client experience to the next level—and build a business people rave about.LINKS:Natasha's Client Experience Freebie Learn more about The Client Experience Blueprint  Follow Natasha on Instagram Join The Consistency Club! Try your first month for just $1 Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Marketing isn't just about getting seen—it's about building trust. And building trust, as it turns out, is a lot like building your credit score....Clients are constantly (and often unconsciously) evaluating whether they trust you enough to book with you. It's not exactly a number they can look up, but the signals you're sending through your website, social media, pricing, and consistency are all part of the equation.Think of it like a business version of a credit score. It builds slowly, gets stronger over time, and—when done right—makes everything in your business easier.In this episode, I'll walk you through the five key areas that shape your “trust score" ... I'll give you tools to build deeper confidence with every interaction, plus teach you how to recognize where things might be slipping, and what you can do to boost that score in simple, consistent ways. LINK:Learn more about The Consistency Club Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That's exactly what happened in this conversation with photographer, systems wizard, and community builder Stacey Rolfe.What started as a conversation about client experience ended up touching on everything from burnout recovery and flexible business models to the power of taking imperfect action and letting go of people-pleasing in your business. Stacey shares the evolution of her career—from corporate law to newborn photography to building a service-based business that helps photographers create systems that actually support their lives.Whether you're feeling stuck in perfectionism, overwhelmed by admin, or just curious how to run your business with more ease and intention, Stacey's story is packed with wisdom and practical reminders you don't want to miss. Learn more about Stacey's work and CRM setup services  Follow Stacey on Instagram  Check out Stacey Rolfe Photography New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

When things slow down or feel uncertain in your business, it's easy to think you need to overhaul everything or spend your time hunting down new leads. But more often than not, the best opportunities are already sitting in front of you—specifically, in the form of your happiest clients.In this episode, I'm sharing four tried-and-true strategies for turning one great client into more. These are simple, relationship-focused ways to bring people back in, get them talking about you, and build more consistency and sustainability into your schedule and revenue—without adding a bunch of marketing overwhelm to your plate.We'll cover:How to re-engage past clients with new or expanded offersA smart way to use client stories and testimonials that builds trust and drives bookingsWhat it looks like to partner with clients to grow your networkThe membership model that keeps your best clients coming back, year after yearLINKS:Learn more about my course, Revenue on Repeat  Explore all TCBTH resources New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers altogether), you're not alone. That's why I brought in Danielle Hayden, founder of Kickstart Accounting, to break down exactly what photographers should be doing year-round to stay on top of their numbers, avoid surprises, and maximize their tax deductions. The truth is, that managing your business finances doesn't have to be stressful. In fact, when you do it right, it actually helps you make more money. And don't worry—this isn't a dry, accountant-speak episode. Danielle makes it practical, actionable, and yes, even empowering.In this episode, we talk about:Why bookkeeping is NOT your job (and what your actual role should be as a business owner)The top tax deductions photographers miss (that could save you real money)How to avoid common QuickBooks mistakes that can cost you thousandsWhat an accountable plan is and how it lowers your tax billThe biggest tax season myths and what really matters when it comes to financial healthI know taxes aren't exactly fun, but this conversation will help you sleep better at night—not just during tax season, but all year long.Get Danielle's Free Guide – Top 10 Tax Deductions for Photographers Listen to Danielle's Podcast: Business By The Books Follow Danielle on Instagram New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

AI is everywhere right now, but let's be real—most of us don't have time to sort through all the noise to figure out which tools actually help photographers run their businesses better.That's why I called in Colie James. She's a workflow automation expert, a photographer, and someone who has gone much further with AI than most of us (but in a way that makes running a business easier, not more complicated). In this episode, she's breaking down how she's using AI to speed up content creation, simplify marketing, and create custom automation that saves hours of time every week.We're talking about:How AI tools can help photographers streamline their marketingThe best AI tools for content repurposing, SEO, and automationHow to create a custom GPT that actually understands your businessThe power of AI-assisted blogging for getting found on GoogleThe smart way to use AI without losing your personal voiceIf you've been wondering how AI can actually work for photographers, this episode is full of actionable, real-world strategies to help you start using it today.Try Colie's Custom GPT Workflow Magician  Follow Colie on Instagram Listen to the Business First Creatives Podcast New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Photography may seem like a business with low legal risk, but if you don't cover your bases, one unexpected issue—like a contract dispute, a tax audit, or an independent contractor misclassification—can cause major headaches.Today, I'm talking with Braden Drake, a lawyer and tax expert who specializes in helping creative entrepreneurs actually understand business compliance, contracts, and financial protection. And trust me, this conversation is anything but boring. Braden makes legal and tax talk fun, digestible, and completely manageable, so you can finally stop avoiding these must-dos in your business.In this episode, we're breaking down:The five layers of legal protection every photographer should have in placeWhat you really need to know about contracts, taxes, and business complianceThe common legal mistakes photographers make (and how to avoid them)Whether your independent contractors should actually be employeesWhy a good contract is worth every penny—and where to get one without breaking the bankIf legal and tax stuff stresses you out, this episode will make you feel clear, confident, and ready to tackle the things that actually protect your business.Download Braden's Free Legal Guide  Join the Contract Club for Rock-Solid Legal Templates  Get Braden's Book: Unf*ck Your Biz   Follow Braden on Instagram New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Most photographers assume that if they don't shoot in a studio, they don't need one. But what if a studio space could be so much more than just a backdrop for sessions?In today's episode, I'm chatting with Michelle McAfee, a photographer who turned her studio into so much more than just a place to shoot. She shares how she transitioned from using her space exclusively for client sessions to creating a studio membership model—one that serves other photographers and small business owners, boosts her marketing, and generates additional revenue.We talk about:Why a studio space is more than just four walls—it's a business growth toolHow Michelle transformed her studio into a community hub for creativesSmart ways to monetize and maximize a studio beyond client workWhat to consider before renting or buying a studio spaceCreative marketing ideas for leveraging a studio to attract more clientsIf you've ever considered opening a studio, renting one, or simply using a studio more effectively, this episode will open your eyes to all the possibilities.Download Michelle's Free Guide – 10 Ways to Use a Studio for Brand GrowthFollow Michelle on InstagramLearn More About Michelle's Photography Business New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

If you've ever felt like your emails are going out into the void—ignored, unopened, or worse, unsubscribed from—this episode is just for you.Email marketing doesn't have to feel awkward or forced. In fact, when done right, it's one of the most powerful ways to turn casual followers into loyal clients. But what actually makes an email engaging? How do you keep people excited to hear from you instead of clicking delete?Today, I'm breaking it all down, with a fun analogy (of course!)How to get people to subscribe to your email list in the first placeThe secret to subject lines that actually get openedHow to write emails that feel personal, not pushyThe simple tweak at the end of every email that makes all the differenceIf you want your emails to be the kind people look forward to (instead of ignoring), tune in! Links:Join The Consistency Club for Done-For-You Email & Marketing Content Join us for the Winter 2025 Marketing Summit: Planning and Executing a Strategic Marketing Event – Ditch the feast-or-famine cycle! Learn how to ride the ups and downs of your business, create sales-boosting events during slow seasons, and market them like a pro. Sign up hereResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries roll in—but what happens when they don't? That's where a smart, strategic approach to lead generation makes all the difference.This week, I'm talking with photographer, business coach, and Gold Biz Podcast host Rachel Traxler about how she approaches lead generation intentionally—not just throwing things at the wall to see what sticks. Rachel breaks down how different types of buyers make decisions, why understanding that matters, and how to create marketing content that speaks to the right clients at the right time.In this episode, we cover:The three different types of buyers and what actually gets them to bookWhy your leads might be dropping off—and how to fix itHow to speed up the booking process (without feeling salesy)Rachel's favorite ways to create a steady stream of inquiriesIf you want to bring in more predictable leads—and convert more of them into paying clients—this episode is for you!Links:Grab Rachel's Free Training: 10 FREE Lead Generation Strategies to grow your business effortlessly!Follow Rachel on InstagramListen to The Gold Biz Podcast Join us for the Winter 2025 Marketing Summit: Planning and Executing a Strategic Marketing Event – Ditch the feast-or-famine cycle! Learn how to ride the ups and downs of your business, create sales-boosting events during slow seasons, and market them like a pro. Sign up hereResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Yes to bullet points!Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can work, they also take time... often a lot of it! But what if you could get your business in front of people right when they're searching for a photographer?That's exactly what Google Ads do. Unlike social media ads that interrupt people mid-scroll, Google Ads only show up when someone is actively looking to book a photographer. And according to today's guest, Lindsay Herkert, that small but powerful shift has completely transformed her business.In this episode, Lindsay breaks down:Why Google Ads are so underused in the photography industry (and why that's a huge advantage for you)How she spends just $300/month and books out her calendar with dream clientsThe 3-part system she uses to attract, convert, and keep clients coming backSimple changes to your website that make your ads way more effectiveIf you've ever wished for a way to bring in clients without constant hustling, this episode is a must-listen.Visit Lindsay's website and Google Ads resourcesAccess Lindsay's mini course and guide for photographersNew around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

It's easy to lose the creative spark that brought you to photography in the first place. Between running a business, keeping up with clients, and tackling your endless to-do list, the joy of making art can start to feel like a distant memory.In today's episode, I'm joined by Trish Chong, an incredible family photographer, educator, and all-around thoughtful human being, to talk about the power of personal work in a creative business. For over a decade, Trish has kicked off each year with her “January Project”—a deeply personal tradition that melds photography and journaling. What started as a way to document her family has grown into a cornerstone of her creative practice, a magnet for aligned clients, and a powerful remedy for burnout.Personal work like this can reignite your love for photography, give you a fresh perspective on your life and art, and even benefit your business in the process. Whether you're looking for a reset, battling burnout, or just want to feel inspired again, this conversation will remind you of the power of picking up your camera for you.Download Trish's Personal Project GuideVisit Tea Lily PhotographyNew around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

Considering switching to Simples Sales? What's better than a case study? How about three? I'm excited to share this in-depth conversation with Robyn, AnneMarie, and Christina: three recent students who've launched Simple Sales in their three very different businesses.We discuss:How and why each of them decided to give Simple Sales a try - what was (and wasn't) working in their businesses that gave them the push to seek a better solutionTheir fears and hesitations about the SystemTheir experience with the Blueprint and the leadup to launchingThe Big Switch, including the reactions of both returning clients and new clientsAnd perhaps most importantly... their RESULTS:Robin turned her part-time pet photography business from a hobby into a profitable venture.Christina doubled her profit while setting boundaries and saving time for her family.Anne Marie scaled her family and newborn photography business to over $230,000 in revenue this year alone.These women have been very generous, sharing their financial before and afters, as well as their plans going forward. If you're on the fence about whether Simple Sales might work for you, you're sure to see some version of your situation reflected here.Learn about Simple Sales Sign up for The Simple Sales Masterclass Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

New Year, new mindset.

Burnout. Overwhelm. Frustration. If you're feeling the weight of running your photography business, you're not alone. Lately, I've been hearing from so many photographers who are unsure if it's even possible to keep going.In today's episode, I sit down with Dayna—my partner in The Consistency Club and all-around champion of real talk—to tackle those big questions head-on. Where does the photography industry stand right now? Why are so many of us feeling stuck? And the biggest question of all: is quitting the answer?From inquiries that don't convert to the myth that no one wants to pay for quality photography anymore, we're unpacking the challenges that can make running a business feel impossible and sharing strategies for tackling these obstacles, shifting your mindset, and building a business that feels sustainable and rewarding. Whether you're ready to pivot, push through, or pause and regroup, this episode is here to remind you that you're not in this alone—and that the best days of your business might still be ahead.Listen to this episode The Six Levels of Freelance Life - LIMITED TIME! Sign up for access to Recipe for Success: a free, 5-part podcast to help you identify the areas in your business that slow you down and streamline them for 2025 (and beyond!) Go to thiscantbethathard.com/recipe to sign up.Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

It's New Year's Eve, and what better time to talk about setting yourself up for a successful (and sustainable!) new year?

In this third episode of the Sustainability Series, I'm diving into one of the biggest time and energy drains for photographers: marketing. Let's face it—hunting for clients can feel like an endless Easter egg hunt. But what if, instead of searching for golden eggs, you focused on finding a golden goose?In this episode, I share how I created a portrait membership that became my golden goose—a predictable, recurring revenue stream that reduced my marketing workload and made my business more sustainable. Whether it's memberships, school portraits, or partnerships, the goal is to build systems that decrease your reliance on constant client-hunting and give you more time to focus on what matters most.If you're ready to spend less time chasing clients and more time building a business that supports your life, this episode will give you the inspiration and strategies to get started.Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

In the second episode of my Sustainability Series, I'm sharing how a major “lifequake” forced me to rethink everything about my business. Back in 2017, I hit a breaking point—I was working 50-60 hours a week, juggling too many types of jobs, and still not making enough to feel secure. I knew something had to change.That's when I created what's now known as the Simple Sales System. By streamlining my workflow and cutting out anything unnecessary, I was able to make more money in less time, all while delivering a better experience for my clients. In this episode, I walk you through how I did it, how Parkinson's Law (the idea that work expands to fill the time you give it) was holding me back, and why adding creative constraints was the key to my success.If you're feeling like your business is running you instead of the other way around, this episode will show you how to take back control, free up your time, and create a more sustainable path forward.Link:Learn more about The Simple Sales System Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

When life throws you curveballs—a health crisis, a financial downturn, or a global pandemic—how does your business hold up? In this week's episode of This Can't Be That Hard, I'm kicking off the Sustainability Series, a four-part exploration of why planning for longevity in your business is so important.I start this series with a story about challenges I've faced in my own life and business that could have been the end of my photography career, but instead were the catalysts that forced me to build a stronger, more sustainable business.If you've ever wondered how to “disaster-proof” your business or create systems that help you weather life's storms, this series is for you. This episode lays the foundation, reminding us that while we can't control life's twists and turns, we can prepare for them—and in doing so, we build businesses that thrive in the long run.Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Ah, the sweet smell of a brand-new planner—there's just something about it, right? That fresh-start feeling gets me every time, and as it turns out, my guest Brittnie Sturm feels the same way. Brittnie is a family photographer, mom of three, and a fellow systems enthusiast

We've all been there: the to-do list feels endless, the deadlines are piling up, and the thought of getting it all done is just... laughable. Maddie Peschong knows the feeling, too. As a brand photographer, educator, and mom, Maddie has weathered her fair share of stressful seasons, and in this episode, she's sharing how she finds her way back to balance.Why does overwhelm feel so paralyzing? Maddie explains how naming the real source of your stress is often the first step to tackling it. She also shares the systems and mindset shifts that have helped her reset when life gets hectic. Whether you're in the thick of it or trying to get ahead of it for next time, this conversation is a reminder that there's always a way through—and sometimes, it starts with simply slowing down.Grab this guide for creative and essential shots to elevate your brand sessions. Take the Brand Photographer Quiz to discover your unique strengths as a brand photographerResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

I've taken my fair share of personality tests over the years, but none have resonated with me quite like the Enneagram. If you're an Enneagram enthusiast, you might not be surprised to hear that I'm a Type 3 (The Achiever), and when I first read that description, I felt seen in a way that was almost embarrassing!In today's episode, I sit down with wedding photographer and Enneagram expert Ellie McKinney to explore how understanding our Enneagram types can impact not only our personal growth but also our business journeys. One of the reasons the Enneagram resonated so deeply with me is its focus on self-awareness and growth — tools that have been invaluable in building both my photography and education businesses. Together, Ellie & I discuss how the Enneagram can be a guide to playing to your strengths and understanding where you might get tripped up in your photography business. If you've ever thought of the Enneagram as just another personality test, I encourage you to tune in with an open mind. Ellie provides so many insightful takeaways, whether you're looking to better understand yourself, deepen your relationships, or improve how you approach your business. Follow Ellie for stunning photography and educational tips! Instagram: Ellie Photography & Photography Business Education Visit Ellie's website Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Being a photographer can sometimes feel isolating, especially when you're working solo day in and day out. But knowing you have a supportive network of fellow creatives? That changes everything.This week, I got to chat with Kim Box, the founder of The Motherhood Anthology. Kim has built a community that truly embodies the spirit of connection and openness I think so many of us are looking for. The Motherhood Anthology is more than just a place to learn—it's a space where photographers come together, share real business advice, and lift each other up.In a world that can sometimes feel cutthroat, Kim has managed to foster a culture of encouragement and trust, and that wasn't by accident. Join Kim and I as we discuss her journey, the inspiration behind The Motherhood Anthology, and why finding your own community might be the best thing you can do for your business.Dive into The Motherhood Anthology websiteJoin the The Motherhood Anthology free Facebook groupJoin The Motherhood AnthologyResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Have you ever made the mistake of going to the grocery store without a list—or at least a plan? We've all been there, right? And while we might manage to wing it in the produce section or snack aisle, we almost always end up forgetting something essential.In the early days of my photography business, I actually ran things a bit like those haphazard grocery trips. Every morning, I'd jot down a list of to-dos from memory—relying solely on my brain to keep track of what needed to happen. On my good days, I could just about pull it off. But if one of my kids got sick or something threw me off my game, things would inevitably slip through the cracks.I talk a lot about how systems transformed my business, but today I'm showing you how that doesn't need to be any more complicated than making a grocery list. If you feel like you're missing opportunities or constantly playing catch up, today's episode is a must-listen!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

A few weeks back, I put out the call for your photography-related horror stories... from silly mistakes to dealing with nightmarish clients, to just plain bad luck. We've all been there. When you're a small business owner, things are bound to go wrong sometimes, and as much as we take our jobs seriously, there's also value in acknowledging the cringeworthy, mortifying, and downright bizarre situations that can come with running your own photography business!Thanks to everyone who shared their stories to make this episode a real emotional roller coaster. I think you'll be impressed - as I was - at these photographers' ability to keep their cool, problem-solve on the fly, and even find the humor in their misfortunes. And the next time you find yourself in the midst of a photography crisis, hopefully, this episode will remind you to take a deep breath, problem-solve with creativity, and maybe even crack a smile (....and then share it on next year's podcast!)New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

In the never-ending battle to stand out from other photographers in your niche, you may have tried many different tacks - whether in your editing style, your locations, or your business model. But have you ever considered that the thing that could push you to the top of your ideal client's list might already be living in their home? Over 66% of US families have a pet that they consider part of the family, and yet most family photographers don't specifically encourage pets in their sessions or feature pets in their marketing. Today I'm talking with Monica Adalsteinsson, an Arizona-based pet and family photographer who specializes in blending family photography with pet photography. Tune in to hear practical tips for starting to include pets in your photography, as well as inspiration for how to use that new skill to market yourself in a brand new way. Links:Visit Monica Adelsteinsson's websiteLearn how to photograph people and their petsUse code "Annemie" for $50 off the Pup Plus Me Method courseNew around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

I'm all about sharing the mistakes I made in my business to help you avoid making the same ones…. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the holidays for the first 8 years of my business. When I do the math, I estimate that one mistake cost me north of $50K (it still hurts to write that number!) If the word “sale” makes you cringe inside, then this episode is for you. There are plenty of reasons you can come up with to not run a holiday sale, but today I want to share 5 really compelling reasons why I think you should. Listen in with an open mind - I think you'll be surprised at what you might learn!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Leah O'Connell has been a family photographer for over a decade, and her success has been a slow crescendo. In this era of streaming movies and Amazon Prime, we often expect everything to happen quickly, but most businesses - perhaps especially photography businesses - take a while to reach the point of sustainability... which is simply a part of the process!Leah's story is a refreshing reminder that steady, intentional growth is often the key to long-term success. If you're feeling stuck in your photography business - or simply frustrated by a lack of instant success - today's episode illustrates the power of patience, perseverance, and adaptability - qualities that I believe are essential for any photographer looking to create a thriving, long-term business. Links:Visit Leah O'Connell's Website:Leah's Free Resources for Photographers, including her Big Picture WorkbookListen to Leah's Podcast: PhotofuelShare your photography "nightmare" stories for a chance to be (anonymously!) featured on This Can't Be That Hard. Sharing is easy! Just go to thiscantbethathard.com/stories to record yours!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

This week's episode is a bit of a departure, but I promise it's worth the ride: I'm sharing the story of a new business venture my husband and I launched at the beginning of this year. Think you might be able to guess what it is? I'd be pretty shocked if you did... this new enterprise is about as different from our work as photographers, Airbnb owners, and online educators as it's possible to be. But as different as it is, it's still business! Tune in to hear about the challenges, the lessons, and the surprising overlaps we've discovered along the way, and why the experiences we have as entrepreneurs is relevant to ALL kinds of business—no matter the industry.Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

As photographers, we walk a fine line when it comes to client privacy. On one hand, we rely on being able to share session photos for marketing and growing our businesses. But on the other hand, a ever-growing number of clients are uncomfortable with their images being shared publicly. It's a tricky line to walk.For years, I offered some baseline privacy to my clients, and anyone who required more could pay an extra fee. But recently, I realized this approach no longer felt right to me, so I went back to the drawing board and came up with a new privacy plan that puts the control firmly in my clients' hands. Today, I want to share the updates I've made so you can take a look at your own policies and see if they need a refresh as well. Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Failure is an inescapable fact of life and business, but how we respond to it is what defines the experience. Whether failure happens in your art, your business, or your personal life, learning how to navigate setbacks with grit and grace is a major stepping stone on the way to success. This week's guest is Alison Hatch, who is sharing the difficult journey she experienced taking over the Photo Native conference. Navigating financial struggles, emotional hurdles, and the sting of failure, her story is a powerful reminder that these challenges are part of the growth process. Alison shares how taking big risks—despite the fear of failure—allowed her to grow both personally and professionally.Failure is a natural part of business and personal growth. I hope Alison's story will encourage you to keep moving forward, take risks, and embrace the inevitability of failure as an essential part of success.Links: Visit Alison's website: AlisonBHatchPhoto.com and sign up for Alison's Film Soup CourseListen to Alison's podcast: Photographer's CreateShare your photography "nightmare" stories for a chance to be (anonymously!) featured on This Can't Be That Hard. Sharing is easy! Just go to thiscantbethathard.com/stories to record yours!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Starting a photography business was one of the biggest bets I ever made on myself — until I did it again post-divorce. Both of those crossroads were both terrifying and a bit exhilarating.Today my conversation is with another photographer who has bet on herself in similar ways. Rebecca Honeycutt, is a lifestyle children's and family photographer in Portland, OR, and today she's sharing her inspiring story of betting on herself and building a thriving photography business, even when the odds seemed stacked against her. And as much as I appreciate a good dose of inspiration, what I love most about this conversation are the concrete steps Rebecca shares that helped her make those bets... including working with a financial planner and diversifying her offerings. Links:Check out Rebecca's full portfolio for more inspiration: Rebecca's Website Grab your FREE guide now: Conscious Composition + Color GuideResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

I frequently hear from photographers who are thinking of reducing their prices as a way of attracting more clients. While I understand their logic, my advice is always to proceed with caution: the (potential) short-term gain always has to be weighed against the (potential) hit to their business' long-term sustainability.In today's episode, I'm sharing a cautionary tale about a business that recently shut down due to their financial missteps. This was a business I relied on for my own business, and their sudden and unexpected closure left me and hundreds (thousands?) of other business owners in a tough position. My hope is that this episode creates a silver lining of sorts out of the dark cloud of this story, because I don't want any of you to make a similar mistake in your own business!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

In this episode, I'm diving in on the artistry of photography - a topic I don't often cover on this podcast... but not to worry: it doubles a business conversation, too! Ashley Kaplan is my guest, talking about how creating truly unique and memorable photographs can be a huge part of your business and marketing plans if you know how to position and sell that difference. Ashley has mastered the skill of differentiating her work from her competition's... so much so that she is able to command higher prices and stay booked out months in advance. Tune in to learn how to lean into your inner artist to create a business that not only fills your bank account but also your artistic soul.Links:Unlock your photography potential with Ashley Kaplan's Education site, where you can apply for mentorship or dive into her signature course, A Sense of Place. Explore more of her work and offerings on her main website.Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

As creatives, I think we tend to overcomplicate things (right!?), but I'm all about making it simple for you to run a profitable photography business, and sometimes the simplest way to do that is to make sure you are squeezing every last drop of value out of what you're already offering. In that vein, today I'm sharing some strategic ways to maximize your sales opportunities and earn more from your photography business by implementing some tried and true sales and marketing strategies in a way you may not have considered before. Links: Learn how to set up a membership program in your business with Revenue on RepeatResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

When I met Tiffany Crenshaw earlier this year, I knew I wanted to bring her on the podcast... and when she suggested a chat about not only the importance of showing diversity in your portfolio but also how exactly to go about making that a reality, I knew this episode was going to be a powerful one. Tiffany is a lifestyle photographer in Alabama, and in our conversation, she highlights the reasons why showing people a representation of themselves in our work matters. She shares her personal experience as a Black photographer in a niche where that makes her stand out, and offers practical advice, like conducting intentional model calls and engaging with local cultural communities to build a more diverse client base for all photographers. This episode really highlights the importance of intentionally stepping outside of our comfort zone to build a more inclusive businesses, and I'm grateful to Tiffany for her willingness to have this important discussion and share her insights with us. Links:Grab Tiffany's guide to setting up diversity model callsGet 20% off one-on-one mentoring with Tiffany through the end of 2024 when you mention TCBTH!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

I used to think I had a "black thumb" when it came to gardening, but back in 2020 when I had time to pay attention to my yard for the first time ever, I was surprised to discover that I had a bit more of a knack for it than I realized! Maybe that's less surprising now that I look back and see all the parallels between growing a garden and running a thriving business. Many of the skills I've learned in my business - things like patience, perseverance, and being willing to experiment and adapt - are the same skills you need to be a successful gardener. But one of the biggest lessons I've learned - both in business and in my back yard - is the value of having "perennials"; those repeat clients that come back year after year through a membership program. Instead of relying solely on one-time "annual" clients, a membership gives you that steady, predictable revenue stream, just like perennial plants that come back year after year and make your garden look beautiful with much less work. They take some upfront work to set up, but it can pay off big time in the long run.So today I want to talk about how you can start thinking about your business like a garden, and consider how you can plant the seeds for more sustainable growth.Links:Learn how to set up a membership program in your business with Revenue on RepeatResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Every photographer reaches a point in their business where they're ready for the floodgates to open. You flip the switch on the virtual "open for business" sign, take a deep breath, and hope that the clients rush in.More often than not, though, we spend a good chunk of our businesses' early years (and sometimes later years) trying to find our people... and that process can be more frustrating than we care to admit. Today I'm talking with Bobbi Barbarich about exactly how to figure out what it is that makes your art stand out in a crowded market, and (more importantly) how to translate that into a marketing strategy that converts.Bobbi has over 15 years of experience in the industry, and she's developed a unique approach to marketing her business that goes beyond just showcasing the quality of her photos. She explains how she's focused on communicating the values and voice behind her work, which has allowed her to connect with her ideal clients and book them at higher prices. I can't wait for you to listen to this episode; it's a unique perspective on marketing that we've never covered on the show before, and it's sure to inspire you to do some fine-tuning of your own messaging. Links:Bobbi's Education Website Bobbi's Documentary Mini-CourseUse code TCBTH15 to save 15% when you buy before Aug 15th, 2024 Learn how to shoot better candids to book more clients. Follow Bobbi on InstagramLooking to make the most of the busy season this year? Grab your ticket for the Streamline Your Success SummitResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

There's a lot of talk in the photo community these days about inquiries being down, which inevitably leads to talk (and a whole lot of insecurity) about pricing.The truth is, pricing may be a factor in the decreased inquiry equation... but it's only one factor. And the truth is that changing your prices without taking the time to evaluate the broader equation may do more harm than good.If you've been considering a shift in your prices (or any other area of your business), today's episode is for you. I'm covering the 5 parts of the business equation, especially when there are fewer jobs to go around.Link:Take the Business Alignment Quiz Looking to make the most of the busy season this year? Grab your ticket for the Streamline Your Success SummitResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

It's often when I'm stuck between a rock and a hard place I come up with my most brilliant ideas... and I know I'm not the only one. Pressure has a way of forcing us to think outside the box and get creative about solutions we might not have otherwise considered. Paula Brennan, my guest today, likewise found a creative solution in a time of need, and it revolutionized her business. Paula is a personal brand photographer known for her creative (and wildly popular) approach to  mini brand sessions. But these aren't your typical mini sessions: she's figured out a way to maximize her time and resources while also allowing her clients to participate in something bigger than just a "brand shoot."Whatever your niche, Paula's ideas will get your creative juices flowing... my mind was spinning with the possibilities! Tune in to hear all the details on how she is able to supercharge her income with this smart strategy.Links:Watch BTS of a full Mini Session at styled location as Paula captures 60+ sellable images in under 45 minutes, to learn how too can do the same! Ready to finally get consistent with your marketing? Join The Consistency Club for monthly made-for-you marketing delivered directly to your inboxResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerstone of my education business, I am always excited to bring you a fresh take on pricing... and today's show is exactly that.This episode features a guest appearance by Kristin Sweeting, who's sharing her insights on the psychology of pricing.  She starts by acknowledging how emotional pricing can be, bringing up all sorts of insecurities and fears from our past and talks about how we can use an "anchor package" to expand what clients think is possible. This is one of Kristin's most popular episodes, and I thought it would be a good one to percolate on this time of year. Enjoy!Links:Harvard Business Review elements of value pyramidSelf-hypnosis app "Magnetic"Profit First bookReady to finally get consistent with your marketing? Join The Consistency Club for monthly made-for-you marketing delivered directly to your inboxResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!