Making Good: Small Business Podcast

In this solo episode, I share an unfiltered look at a tough season I've been in—a long-lasting funk that's affected my work, energy, and mindset. I open up about what led to it, how I'm moving through it, and the habits and changes that are starting to help. If you've ever felt stuck, off, or burned out, this one's for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/303CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you're tired of chasing customers and want to flip the script, this episode is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she's building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We talk about what it really takes to lead multiple ventures and how small business owners can take action, even imperfectly.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/301CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

To celebrate episode 300, I'm joined by Andy Hunter, founder of Bookshop.org—a mission-driven alternative to Amazon that's sent over $35M back to independent bookstores. We talk about building ethical businesses, grassroots marketing, and why even small choices matter. This conversation is inspiring, energizing, and full of practical wisdom for purpose-driven entrepreneurs.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/300CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Perfectionism, burnout, and endless hustle—what if you could leave all of that behind and still build the business of your dreams? That's what we're exploring in this month's Book Club episode. In this Book Club episode, we discuss Chill & Prosper by Denise Duffield-Thomas—an invitation to run your business with more ease, alignment, and flow. We explore mindset shifts, pricing, passive income, and what it looks like to protect your most valuable business asset: yourself.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/299CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/298CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you'll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/297CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That's the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financial, who helps LGBTQ+ entrepreneurs build profitable, mission-driven businesses. We talk about what it really means to align your business with your mission and how to make money while doing good.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/296CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.If you're overwhelmed, you're not alone in feeling it. In this solo episode, I'm walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn't ask you to do everything, just the right things.From managing perfectionism to using tools like the Eisenhower Matrix and batching content, this episode is full of real-life tactics I use when I'm feeling overwhelmed—and the exact approach I recommend for creating a plan that fits into your actual life. Marketing doesn't have to be exhausting. Let's make it feel good again.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/295CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

In this Book Club episode, we discuss Seth Godin's This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It's a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneurship.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/294CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you.ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistency, and scaling—and Skye shares research-backed strategies, from dopamine-stacked routines to prioritization hacks. This episode is a must-listen for anyone who wants to build a business that works with their brain.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/293CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGet your free training: Marketing 101 Video Training + Workbook.

In this episode, I'm getting real about what's actually working for me right now—and what's not. The truth? My priorities have shifted, and it's time my business strategy did too. I'm sharing five key things I'm doing differently this quarter. If your year hasn't exactly started the way you hoped—or if you're craving a reset—this episode is your permission slip to change things up.JOIN:https://makinggoodhappen.coMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/291CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGet your free training: Marketing 101 Video Training + Workbook.

If you've ever felt stuck or unsure about your branding, this episode is for you. I'm joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective. We're talking about common mistakes, simple fixes, and how design can actually boost your confidence and conversions. Get ready to feel empowered to take up space and show up like the powerhouse you are.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/291CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

If your marketing feels like it's going nowhere, it's probably because you don't have a clear strategy to move people from discovery to sale. That's where the magic of a marketing funnel comes in. In this episode, I'm breaking down how to create a simple, strategic marketing funnel that guides potential customers from finding you to trusting you—and ultimately to buying from you. Tune in to learn how to "funnelize" your strategy for better results!Related episodes:Episode 249: How to Not Be Invisible (10 Ways to Get Discovered)Episode 251: How to REALLY Connect with Your AudienceEpisode 252: How to Make SALESMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/290CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about reclaiming your time and energy.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/289CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”- Leah YardLeah Yard's story is anything but typical. From growing up on a lighthouse island to launching a successful jewelry brand, Leah shares how embracing her story and building a growth mindset helped her business thrive. We also dive into practical tips for email marketing, connecting with customers, and why failure is actually a key part of success.What's inside this episode:Leah's journey from growing up on a lighthouse island to building a successful jewelry businessHow embracing her story transformed her brandThe importance of building a growth mindset in businessPractical tips for growing an email list through in-person eventsHow Leah balances running a product-based business and hosting a podcastThe value of authentic storytelling in building customer relationshipsWhy failure is a necessary step toward successMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/288CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

Branding isn't just about a pretty logo—it's about telling a story, creating an experience, and making a real connection.In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Branding Co., a boutique studio specializing in brand identity, website design, and brand photography. Drewe & Kate share their journey from editorial design and wedding photography to running a thriving business that helps small brands stand out with strategic, beautifully cohesive branding.What's inside this episode:How to build a brand that truly connects with your audienceThe biggest mistakes small businesses make with brandingDIY branding tips (from color palettes to photography)How to create a website and social media presence that feels cohesiveWhy messaging is just as important as visuals in brandingHow Drewe & Kate grew their business through community and word-of-mouth marketingIf you want to refine your brand, make it more visually cohesive, and attract the right customers, this episode is packed with actionable takeaways!MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/287CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

Marketing doesn't have to be complicated—it just needs a clear strategy. In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making sales. Plus, I'm sharing an exciting new resource to help you make marketing simple, sustainable, and effective. Let's dive in!JOIN THE LAUNCHPADhttps://makinggoodpodcast.com/launchpadMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/286CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsJOIN THE LAUNCHPAD: https://makinggoodpodcast.com/launchpad

If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essential business principles into one book. Charelle and I discuss the five key areas of every business, how to overcome barriers to purchase, 4 ways to increase revenue, and more. MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/285CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Do you struggle with making or holding onto friendships as an adult and small business owner?Kat Vellos, author of We Should Get Together, joins Making Good to discuss the challenges and solutions around making and keeping friendships in adulthood. From her own experience with the "mid-thirties friendship desert" to research on the loneliness epidemic, Kat sheds light on how adults can approach friendship with curiosity, intentionality, and courage. Kat talks us through common obstacles and offers practical advice for overcoming them to build deeper, more meaningful connections.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/284CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you've ever dreamed of a more adventurous, intentionally designed life, tune in!MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/283CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum. In this episode, we discuss neurodiversity & why it matters in today's workplace, how Aspiritech provides meaningful employment for autistic individuals, the business and cultural benefits of leading with kindness, practical ways to create a more inclusive work environment, and more.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/282CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.In this episode of Making Good, I'm tackling one of my most important marketing skills: launching. Whether you're releasing a new product, offering a service, or reintroducing something you've shared before, launches are a nearly magical way to create buzz, drive sales, and strengthen your connection with your audience.We'll cover what launching means, why it's critical for small business success, and my four-phase approach to crafting a launch plan that works. If launching feels intimidating or you're unsure where to start, I've got you covered. Plus, I'm sharing some key strategies to make your next launch more impactful and less stressful.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/281CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it's not your typical productivity book. Instead of a list of time-saving hacks, Burkeman offers a radical reframe on how we think about time, productivity, and our short human lifespan (about 4,000 weeks on average).We discuss key takeaways, like why you'll never clear your to-do list, the importance of embracing imperfection, and how hobbies (just for fun!) can transform your life. If you've ever felt overwhelmed by the pressure to “do it all,” this conversation is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/280CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a business, along with practical advice on finding and pivoting to a new ideal customer, marketing through ads, and balancing the life you want with the business you're building.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/279CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/278CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

This month's Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/277CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/276CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good's first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.Get ready to dream big and plan smart! In this workshop-style episode, I'll guide you through creating a plan for 2025 that's not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/275CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

Quick note: Huge thanks to Making Good's first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn't just about looking back—it's a way to set a clear, intentional course for 2025.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/274CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She's WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She's Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.Connect with Nakeia:NLD Strategic Website She's Well Networked WebsiteThe Well Website Nakeia on Linkedin Nakeia on InstagramThe Well on LinkedinMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/273CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good's first ever sponsor, Brevo! You all know I'm a huge fan and advocate for email marketing. Brevo is a great place to start if you're interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.If you're a small business owner, you've likely felt the frustration of battling social media algorithms to connect with your audience. Here's the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.We'll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we'll tackle common fears like “I'm not techie enough” and “I don't want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).Whether you're brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn't just a tool; it's your small business superpower. Let's unlock it together!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/272CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good's first ever sponsor, Brevo! You all know I'm a huge fan and advocate for email marketing. Brevo is a great place to start if you're interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform?

Brag Better by Meredith Fineman tackles the challenges and insights of self-promotion, especially for those who don't feel comfortable “bragging.”Brag Better promises a guide to promoting yourself in a way that's true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment, we were able to translate her more corporate-employee-centered advice into useful tips for small business owners. It turned out there was actually a lot of value in the book for our community! Together, we explore Fineman's advice on what she calls “qualified quiet,” share our key takeaways on the value of self-promotion, and reflect on how to apply these lessons in an authentic way for you.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/270CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I don't think it's a stretch to say that today's guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on. I had such a blast having this loose but insightful conversation with Kristina Bartold-Sorgota!   Kristina is a Social Media Marketing coach and the founder of The Social Snippet, a social media and podcasting agency based in Ontario, Canada. Kristina's mission is to empower small businesses to harness the full potential of their online presence. With a background in leadership, communication, and conflict resolution, Kristina brings a unique perspective to her work, focusing on building authentic connections and fostering community.This episode covers how social media has evolved in 2024, why you don't need to be everywhere, and how to focus on the platforms that matter to you and your audience. Kristina shares powerful insights on building authentic connections, avoiding burnout, and why niching down doesn't always mean limiting yourself. Whether you've been side-eying social media and are ready to dip in a toe, or are or looking to refine your current strategy, Kristina's advice will inspire and empower you to grow your online presence, and have fun while doing it!Connect with Kristina:The Social Snippit WebsiteInstagramCommunity, Kristina's podcastThe Social Business Club, use code Lauren for your first month for just $1!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/268CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsYou're invited to 15-Minute Marketing: The Summit! Snag your free ticket: https://makinggoodpodcast.com/summit

Happy Halloween everyone! In celebration of my absolute favorite holiday, we're airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently…Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes!With 45,000 followers lost overnight, Jumer shares how he's bouncing back, rebuilding his presence, and shifting his focus to help a broader range of online entrepreneurs. We dive into the importance of security for your social accounts, the power of owning your email list, and the mindset needed to turn a catastrophe into a growth opportunity.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/halloweenbonusCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsYou're invited to 15-Minute Marketing: The Summit! Snag your free ticket: https://makinggoodpodcast.com/summit

So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing.  Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with.  If you're tired of feeling like you're constantly behind on marketing, this is for you. Each session is just 15 minutes. No fluff, no hour long lectures, no long sales pitches. Every speaker delivers one simple impactful action step you can go put into practice right away. And guess what. This event is totally free. The summit runs from November 11th to 15th. If you'd like to read more about each session and see all of our amazing speakers, go to makinggoodpodcast.com/summit, (also linked below) and you can see everything.  Mentioned in this episode:Learn more about the 15 Minute Marketing, the Summit!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/267CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsYou're invited to 15-Minute Marketing: The Summit! Snag your free ticket: https://makinggoodpodcast.com/summit

I'm so excited to bring you part two of my interview series with Caitlin of Caitie Means Business! If you haven't listened to Part 1, definitely check it out at makinggoodpodcast.com/265.Today's episode is very, very close to my heart.Caitlin and I talk about something personal that's become a big part of both of our lives—OCD. While the topic might seem a little unrelated to business, our conversation will show how mental health can show up in all areas of life, including entrepreneurship. Caitlin shares her journey with OCD, how she's managed it over the years, and how it's shaped her approach to her work. Whether you have OCD, are neurodivergent, or just curious about how mental health impacts business, our hope is that this candid conversation will help listeners feel a little less alone. I'm sure it goes without saying but neither Caitlin nor I are mental health professionals and this isn't advice – we're just sharing our own experiences.We get more into Caitlin's professional background and experience in Part 1, but in case you need a refresher: Caitlin is the website and client booking systems designer behind Caitie Means Business, where she works with service-based businesses to create inclusive and easy-to-use digital experiences. Caitlin is passionate about accessibility and ensuring that her clients' websites are welcoming and functional for diverse audiences. MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/266CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Today, I'm joined by web designer Caitlin of Caitie Means Business, who specializes in creating websites that not only look great but are also digitally accessible.  We dive into the world of digital accessibility, discussing what it even is, and why it's crucial for businesses to ensure their websites and content are easy to use for as many people as possible.Caitlin works with service-based businesses to design websites and booking systems that are not only beautiful but inclusive and easy to use for all. With a background in education, Caitlin's passion for accessibility has shaped her approach to web design, ensuring her clients' businesses are welcoming and functional for a diverse audience.Whether you're new to digital accessibility or looking to improve your site, Caitlin's insights will help you make your business more welcoming and user-friendly to a wider audience. Plus, Caitlin shares why pursuing accessibility is not only ethical but also smart business.Caitlin and I had so much to talk about, we couldn't fit it all into one episode. So we're releasing a Part 2 this Thursday all about our shared experiences with mental health and neuro-diversity.   MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/265CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Though this book wasn't exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it's really not a “how-to” guide—it's more about understanding the history and philosophy of productivity, and then finding ways to apply those principles in your own life.We discuss Newport's core principles, such as focusing on fewer tasks, working at a natural pace, and obsessing over quality. The conversation also explores issues like "pseudo productivity"—working for the sake of visibility rather than meaningful outcomes—and how to navigate the slow productivity movement as a business owner. MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/264CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Marketing doesn't have to be complicated or overwhelming. In this episode, I share 10 ways to make marketing easier for your small business. From getting clear on your marketing foundations to leveraging AI tools like ChatGPT, I break down practical tips to help you streamline your efforts and reduce overwhelm. Ready to make marketing fun again? Tune in for actionable insights that will change the way you approach your marketing.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/263CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

We are over 200 episodes into this podcast, but just when I think we've covered every topic under the sun… something like today's episode comes along and makes me realize I may have missed something big. That is certainly the case with today's episode, but I'm so excited that today's guest joined me to help right the ship. In this episode, I sit down with Sharon Lipovsky, founder of Point Road Studios, to dive deep into the power of vision and how it can transform your life and business. Sharon shares how she helps people design their best lives by aligning vision with purpose, strategy, and day-to-day actions. Together, we explore why vision is essential for business owners and creatives, and how to balance big-picture thinking with practical execution.We also discuss Sharon's personal journey, the challenges she overcame, and how her belief in the power of vision drives her work. Whether you're stuck in the day-to-day grind or seeking clarity for your next big move, this episode is packed with insights on how to elevate your thinking and take meaningful action.Connect with Sharon:WebsiteLinkedInMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/262CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I'm diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing "good enough," and how your feelings impact productivity. Plus, I share a few thoughts on how AI is making my life easier and how you can design your next few months for success.This episode is a bit different from the usual on this show, but I hope it leaves you feeling inspired and empowered to make intentional changes in your life and business.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/261CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I can't tell you how excited I am to introduce you to today's amazing guest, Jen Fuller, because this was one of my favorite conversations ever.Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies' cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen's black and white sweater. Her baby, of course, is Etta. From there, Jen's observation evolved into a full blown business where designers and baby vision experts collaborate to create essentials for little ones and their caregivers that align with babies sensory development. Jen's edge as she started her small business? She has a background in marketing! This helped inform how she chose to grow her business, and we really dig into that in this episode. No matter where you fall on the spectrum of product to service-based business, there is so much to take away from our conversation.Connect with Jen:WebsiteInstagram (and all other platforms) @ettalovesMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/260CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

This was not a book Charelle and I were planning on covering for the podcast, and I think we both kind of surprised ourselves by choosing it. But after last month's read of Daring Greatly by Brene Brown, which while fantastic was definitely not strictly a business book, we wanted to try swinging in the opposite way for this month's read. And you know what? While we definitely both had some reservations and don't agree with 100% everything in the book, I think we were both pleasantly surprised! The subtitle of $100M Offers, is: How To Make Offers So Good People Feel Stupid Saying No, both encapsulates why this book was so far from our minds as an option for this podcast, and why we were interested in giving it a try. Obviously, Charelle and I are not interested in tactics that make anyone feel stupid. BUT we were also interested in what the author, Alex Hormozi, had to say about creating an offer and setting prices, something we haven't really covered yet on the podcast. Outwardly, Alex Hormozi might appear to you, as he does to me, as typical bro marketer. A strong proponent of hustle at all costs. I disagree with some of what he teaches, but Charelle and I wanted to challenge ourselves. Turned out, this was the perfect book to do it with. We learned a BIG lesson from this read, or at least I did, about taking what serves you without tossing out the baby with the bath water, what a terrible expression. But you get what I mean. I genuinely feel like I learned a lot from this book, and Charelle and I were able to pull out some really useful takeaways.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/259CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December.For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this.I mentioned that this episode is going to be a little bit different and here's why. Consider this a mini workshop. I just recorded our September big workshop in Making Good Happen, my membership, where I go through my quarter magic method of planning out the months ahead in detail in a way that will spare you the overwhelm and chaos that the end of the year can bring.So while my session today in the membership was nearly 90 minutes long, came with exercises, a workbook, templates, and resources to make this process easy. I thought today on the podcast, I would simplify the main points and steps in this process so that whether you're a member of making good happen or not, you can get to work planning your best Q4 ever.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/258CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

It was so so fun to have a fellow crafty person on the podcast! I know that many, many of you center your businesses around a craft, and my guest today literally wrote the book about hers before shifting her focus to supporting and uplifting crafting professionals.   Abby Glassenberg is the Co-Founder and President of Craft Industry Alliance, the premier trade association for the crafts industry. Abby and her team provide in-depth news coverage, top-notch professional development opportunities, and networking opportunities to connect and collaborate. She is also the host of the Craft Industry Alliance podcast, which I had the privilege of joining as a guest in an episode from early May! I'll link to it in the shownotes. Whether you're a craft professional or not, there is so much applicable advice for anyone trying to start a small business, including some mindset tips. I found Abby's journey to co-founding Craft Industry Alliance fascinating, I can't wait for you to give this one a listen.Connect with Abby:Craft Industry Alliance website Craft Industry Alliance on Instagram Craft Industry Alliance on Linkedin MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/257CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Here's something I believe with all of my heartYou have a superpower. Specifically, a marketing superpower. And I know that probably, we've never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn't cost you anything. It doesn't require you to pick up any new skills. It's something you have access to ALL of the time and you can activate at any time.This superpower is something that can help you connect with your ideal customers, grow your audience, build relationships and trust, make sales, and do so many of the other amazing things that marketing can do for our small businesses.In today's episode, we're going to talk all about that marketing superpower: what it is, why it's so powerful, and I'm going to give you some concrete strategies for putting it into action.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/197CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

She's back! I loved talking with Tanessa so much in our last episode of the podcast, episode 254, that I had to have her back on a second time. In our second conversation, we deviated from Tanessa's expertise in health and wellness to talk about another passion she has: financial independence.In case you need a refresher or missed the last episode (go check it out because it is SO good), Tanessa is a health and wellness coach who specializes in working with entrepreneurs to eliminate brain fog and wake up well-rested so they can maintain consistent, stable energy throughout the day. She is also the host of the Becoming Limitless podcast, which I highly recommend. However, as we learn in this episode, Tanessa's business is no longer her primary source of income. A few years ago, Tanessa and her husband learned about an investment strategy based on the idea of financial independence, essentially, earning a living through passive income. I was so intrigued by this idea, and wanted to have Tanessa on the show to share her experience taking this route, and what it has meant for her and her family. Just a note before we dive in. I loved talking with Tanessa about her journey to financial independence and am so grateful to her for her openness and willingness to share during our conversation. ​​It really shows me what is possible if we're willing to think about our lives and just a slightly different way from what might be considered conventional.But of course, neither Tanessa, nor I are financial professionals, so this is just sharing about Tanessa's experience. Please consult with a trusted expert before you make any big changes in how you approach and invest your own money.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/255CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

For a podcast that centers well-being in how we run and market our small businesses, today's topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits.My guest today is Tanessa Shears. Tanessa helps entrepreneurs double their energy and focus so they can make more money in their businesses. She works closely with business owners to eliminate brain fog and wake up well-rested so they can get more done in less time, maintain consistent, stable energy throughout the day, and feel better than they have in years. She is also the host of the Becoming Limitless podcast, where she tackles a new aspect of wellness in each episode. I had so much fun chatting with Tanessa about building habits, nerding out about the Oura ring, (I promise this episode isn't an ad for them), and so much more, that I decided I needed to have her back on the show! So tune in on THURSDAY for my second conversation with Tanessa, where we deep dive into even more fun stuff. Next time we're talking about financial independence.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/254CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts