Word on the Street

The Word on the Street Podcast has been an incredible journey for Katie and Street Agency, and it has taught us so much. We have had so many incredible guests on the Podcast talking about everything from marketing, to winning new business, to growing an agency. Katie and her guests have also discussed personal struggles, mental health, sustainability, diversity and inclusion, and so much more, including hosting our first-ever live Podcast in London! This is the final episode of the Word on the Street series, before our brand new podcast Marketing In The Madness launches. Although every single episode within the Word on the Street series has a huge variety of valuable insights and helpful tips, we've tried our hardest to pick out some of our favourites to help you take your business to the next level in 2023 and beyond. In this episode you will hear from:Grace Andrews - Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEONick Whitnell - Founder & Lead Consultant at Daring WorksPat Durai - Group Head of Procurement, Corporate at SkyKate Munday - Speaking Coach at Out The Box Speakers and Creative Business Partner at GoogleLea Turner - Director at Lea Does LinkedInSteve Wiideman - President & SEO Expert at Wiideman Consulting GroupPeter Czapp - Co-Founder of The Wow Company Peter Markey - Chief Marketing Officer at Boots UK Will Sargeant - London Hub Executive at AND Digital This episode covers:   How to perfect your SEO strategies Procurement trends you need to know How to become B-Corp How to attract and win more new clients through LinkedIn The secrets to winning more clients Creating valuable content and knowing how often to post it Facts and stats around agency growth Marketing that drives purpose, vision and impact Accelerating results with digitalWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/ Steve Wiideman: https://www.linkedin.com/in/seoexpert/ Pat Durai: https://www.linkedin.com/in/patdurai/ Nick Whitnell: https://www.linkedin.com/in/nickwhitnell/ Lea Turner: https://www.linkedin.com/in/lea-turner/ Grace Andrews: https://www.linkedin.com/in/grace-andrews1/ Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/ Peter Czapp: https://www.linkedin.com/in/peterczapp/ Peter Markey: https://www.linkedin.com/in/petermarkey/ Will Sargeant: https://www.linkedin.com/in/will-sargeant-44584218/ Benchpress Survey 2023: 

This episode is a podshare with Kevin Dunn, host of the HubSpot Podcast - Agency Unfiltered.Kevin Dunn is a PMP® certified project manager, a recent finalist for the ACE Voice Award from CustomerEducation.org, and a senior manager of HubSpot Academy, where he leads the team responsible for partner and developer education. He is also the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale.This episode covers:   How to get better reach and engagement How to create content that talks to the needs of your audience How events can help you scale up your business quicklyHow to repurpose your content and get the most out of everything you do How to make an impact with your events and content The content types that perform the best on social media Why you should lead with a marketing first approach  Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Kevin Dunn: https://www.linkedin.com/in/hubspotkevin/Agency Unfiltered: https://agencyunfiltered.comHubSpot: https://www.hubspot.com/Get in touch: hello@street.agency

Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They're a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMW and plenty more.His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk', ‘word science' and calculated creativity.Diagnosed with adult ADHD, Konrad went from founding his agency, over-extending with other businesses, burnout and debt, to bringing his partner onboard and starting over. This time they grew the agency around systems and processes and a holistic company culture, resulting in becoming one of the best known seven figure copywriting agencies around.Konrad believes in an outside in approach to business, and they have developed a 13-lens strategy that they use in the agency and it is also the basis for the Creative Copywriter Academy which Konrad founded to help businesses hone their own copywriting skills.This episode covers:   How marketing can help you grow your business Building a business based on demand Branding harder How to convince in an authentic way through the content you develop How to clarify your unique value proposition and stand out from the crowd  Copywriting and converting Understanding the needs of your audienceCreating compelling content that resonates with your audience Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Konrad Sanders: https://www.linkedin.com/in/konradsanders/The Creative Copywriter: https://www.creative-copywriter.net/ The Academy: https://academy.creative-copywriter.net/ Get in touch: hello@street.agency

Louise is the Founder of Indigo Tree, a digital agency with expertise in designing bespoke WordPress websites, technical SEO, and performance for ambitious organisations across the UK. With over 30 years of experience in software and website development, Louise has spoken at WordCamps and conferences and is driven by her passion for technology and business, and an enthusiasm to deliver the best results for her clients.Louise has been named one of the top female game-changing innovators and business leaders in the UK, with a national award win. Announced on Tuesday the 8th of March 2022, to mark International Women's Day, Louise was recognised as one of 38 top female, innovative entrepreneurs in the country.This episode covers:   Flexible working and retaining staff Understanding that everyone is human Building trust and respect within your team How to make a positive impact as a Founder Managing stress at work Effective communication with staff and colleagues Grants, awards, and the application processes Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Louise Towler: https://www.linkedin.com/in/louisetowler/Get in touch: hello@street.agency

Mike Lander and Kevin Gibbons are the hosts of It's a Good Start Podcast. The aim of the show is to help scale-up entrepreneurs master the best of what other people have already figured out, so that they can unlock their own potential. Mike and Kevin share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that listeners can take what's useful and get off to a good start themselves.Kevin is Founder and CEO at Re:signal – an award winning SEO agency, specialising in driving organic revenue growth for ambitious eCommerce brands. Kevin has presented at a large number of conferences around the world, a columnist for multiple media sites, and has worked with well-known brands including ASICS, FatFace and Expedia.Mike Lander is a successful entrepreneur, ex-procurement director and expert negotiator (according to his clients) with a proven track record of buying, growing, and selling businesses. He's raised over £6.5m of acquisition/growth capital in his career and grown companies to over £20m revenue and £4m EBITDA - he's also negotiated 100s of deals as a buyer worth over £470m in total.This episode covers:   Podcasts and lead generation Business Development top tips Leadership skills, managing and motivating your team Identifying where your audience is  Trending content types Content types that enable relationship building and benefit your business Shattering your content and making more of your assets Utilising the Gary Vaynerchuk content pyramid  Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Mike Lander: https://www.linkedin.com/in/mikelander/Kevin Gibbons: https://www.linkedin.com/in/kevingibbons/It's a Good Start Podcast: https://www.pantheon.fm/show/its-a-good-start-podcast/Get in touch: hello@street.agency

Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master's Degree in Marketing & Management.  With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency.In 2004, Tracey founded her first software company, Sohnar, opening offices internationally.  Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014.Not one to rest on her laurels, Tracey saw an opportunity to improve pricing and scoping, not just in agencies but for all professional services businesses: thus, SCOPE and The Virtu Group were born.  SCOPE is a CPQ (configure, price, quote) tool that is digitally transforming pricing and scope management, focalising on margin management, consistency, and connectedness.  It removes the manual processes that exist today and connects to other tools, therefore accelerating the opportunity to cash chain significantly.SCOPE has already won an award for The Virtu Group.  The trailblazing platform is being used by Ogilvy, MediaMonks and Syneos Health, to name but a few.Tracey is a passionate advocate of smarter business practices and connected processes.  She's an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for.This episode covers:   Defining and owning what you and your business do  How to develop better pricing strategies How women are treated within the marketing industry Turning challenges into opportunities Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Tracey Shirtcliff: https://www.linkedin.com/in/traceyshirtcliff/SCOPE: https://www.scopebetter.com/The Virtu Group: https://www.thevirtugroup.com/Get in touch: hello@street.agency

Sabrina is a Podcaster, Business Owner, Chess Master, and Author. She is the Founder of Complex Creative - who are known as the No Bullsh*t Agency, as they are fully honest and transparent with their work and they explain things exactly how they are.Sabrina has her own Podcast called ‘No Bullsh*t Talks' where she has real, honest conversations with entrepreneurs and business owners all over the world. Sabrina is part of several initiatives including the Complex Creative Pro-Bono Scheme, Mentoring at the Chartered Institute of Marketing, Digital Day for BIMA, Taking the Million Tree Pledge, Teaching at Birmingham City University, Cancer Research UK Challenges, and Macmillan Coffee Mornings.This episode covers:   Being an upfront and honest agency Reinventing your business Branding yourself to find the right clients and stand out The realities and hardships of running a business Client contracts and building better quality relationships Knowing who the right client is for you Leads, opportunities, and conversion The truth behind becoming successful Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Sabrina Chevannes: https://www.linkedin.com/in/sabrinachevannes/Website: https://sabrinachevannes.com/ Sabrina's books: https://sabrinachevannes.com/shop/Complex Creative: https://wearecomplexcreative.com/ Get in touch: hello@street.agency

Alex is the Director and Co-Founder of bid and business development consultancy, Stephen Alexander. They work with a wide range of agencies to help them secure new work by providing hands-on support and expert guidance on competitive tendering, specialising in public sector bidding. Prior to setting up Stephen Alexander, Alex spent more than 20 years in a range of marketing, communications, and business development roles, in financial and professional services, manufacturing, market research, and the public sector. He now brings this experience of working across a wide range of marketing channels, projects, and campaigns into his work to help agencies navigate a wide range of bid processes.  This episode covers:   Positioning yourself to win a bid How to be bid readyBid process must-haves Policies to have in place within your agency How to beat your competition Databases for bidding opportunities The difference between a pitch and a bid Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Alex Footman: https://www.linkedin.com/in/alexfootman/Gov Contract Finder: https://www.gov.uk/contracts-finderGet in touch: hello@street.agency

Steve Wiideman is the President - SEO Consultant/SEO Expert of Wiideman Consulting Group.Specialising in strategic planning for multi-location and franchise brands, Steve considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, to name a few. Many of the mentioned projects had an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at UCSD and CSUF, Steve's also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.This episode covers:   SEO strategies Creating reports and baselines Building tasks and taking action How to get ahead and do better for your clientsEasy wins for your business Attracting people to your business and website How to be consistently relevant Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Steve Wiideman: https://www.linkedin.com/in/seoexpertSEO: Strategy & Skills Textbook: https://www.stukent.com/higher-ed/seo-strategy-skills/Academy of Search Course (Use SEOSTEVE for Complimentary Access): https://www.academyofsearch.com/Location Page SEO Study & Infographic: https://www.wiideman.com/location-pages-for-seo Sample Content Marketing Template: https://docs.google.com/spreadsheets/d/19OPQtL78NJ1VfQhgwGo7aguPf3nu_2MJG0_MbafSX98/edit#gid=8 Sample KPI Tracker for SEO: https://docs.google.com/spreadsheets/d/1-vQp0ODGzWyUVy45ryNnsZzUWgBSkgc8DFk3M6G1M_8/edit#gid=1951363969 SEO Cheat Sheet: https://drive.google.com/file/d/1BOPjZ7ImDwCdsP1b7orL-mn1tQQj_yMQ/view Local SEO Sheet: https://drive.google.com/file/d/1-rKahLBaMRH8aO6w1fPW9nFGh0vOMYvy/view   ​Get in touch: hello@street.agency

Lucy Whittington is the Director of Brilliant Business Things - Helping business owners do more of what they are brilliant at. Combining marketing, sales, and strategy, Lucy gives business owners clarity on the things they do best and gives them smarter ways to grow their business. Lucy has worked with start-ups through to PLCs. She hasn't run out of marketing ideas yet, and loves making things work better. MBA qualified, and 25+ years experience of business have got her to where she is today. Lucy is also an author. Her book ‘Find Your Thing' helps you to discover what you are good at and shows you how to get famous for it. It's about finding that brilliant Thing that only you do the way you do it. MOPS is Lucy's take on the most important elements of sales & marketing that make the biggest difference. MOPS is a process Lucy uses which stands for Message, Offer, Position, Sales Process.This episode covers:   The MOPS processHow to come out the other side of a recession How to nurture your leads and convert them into wins How to sell your services and get noticed Engaging your audience and showing up with the right content What to do when your business has hit a wall Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Lucy Whittington: https://www.linkedin.com/in/lucywhittington/MOPS: https://www.brilliantbusinessthings.com/mops/Find Your Thing Book: https://www.amazon.co.uk/Find-Your-Thing-Discover-Known/dp/0857085921/Get in touch: hello@street.agency

Anna Bravington is the Co-Founder & Strategist at Those That Dare - Specialists in digital and marketing strategy. She has 20+ years of experience in marketing. Anna has worked in B2B and B2C in a variety of sectors from start-ups to global businesses. Anna is a champion for diversity in marketing, and her agency is currently exploring new ways of working to help capture diverse voices from staff and audiences.This episode Katie and Anna discuss the issues they have faced as solo founders of their own agencies and how they have worked to overcome them as they grew their businesses. They also highlight the benefits of moving around from industry to industry to expand your skill set and your knowledge. Anna explains why it is important to build a network without a need to use it right away as this is something she did with her group Mums in Marketing.This episode covers:   Why Anna started her agencyWhat made her start a podcastThe struggles of being a solo founderWhy you should get a mentor The importance of building a network before you need it  Tips for starting your own businessWhy diversity is important in your companyhttps://thosethatdare.com/Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Anna Bravington: https://www.linkedin.com/in/annabravington/Get in touch: hello@street.agency

Robin Bonn is the founder of agency transformation consultancy, Co:definery.Robin specialises in helping agencies make immediate business-wide change as well as provides them with long term plans that drive growth. He advises coaches, CEOs and Founders on how to improve on ‘best practices' and adopt a more modern approach to growth.He explains why you need to have a commitment to your values and mission so that you employ the right people with similar values to your business, as well as only take on clients that suit you.  Robin discusses why business leaders need to have a clear plan of action and stick to it so their vision is evident within the business.This episode covers:   Why you need to build a strong cultureHow agencies can be prepared for the volatile times aheadWhat to do to ensure success in your agency Why you need strategy as an agency   How sticking to old ways of working is stopping you from growingWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Robin Bonn: https://www.linkedin.com/in/robinbonn/Get in touch: hello@street.agency

Katie's picked out some of her favourite moments from the past few series. The first clip is Gareth Healey, Marketing Agency Mentor and Founder of Beyond Noise. In it he talks about why it is important for your agency to stand out and be seen in a very crowded marketplace.Our second highlight clip comes from Peter Markey, CMO at Boots, discussing how big brands like Boots place importance on the purpose and values they have and they look for similar values in the agencies they work with.  Next we have Ryan Hall, Founder & Chief Growth Officer at The Zeitgeist, who sold his agency twice! He has fantastic knowledge on how to drive sales and grow your agency with both warm and cold leads.Last, but by no means least, is Sam Conniff, Director of uncertainty experts. He is an expert on helping businesses on how to overcome uncertainty. Sam dives deep into how businesses and agencies can - and should - focus on social innovation to drive growth as well as, of course, how we can all be more pirate.This episode covers:   How can agencies cut through the noise and become more visible to the brands they want to work with?Where agencies miss the markHow agencies can add more valueCommon pitching mistakesHow to make a compelling pitchHow to streamline the pitch processWhy business needs to focus on social innovation inside and outsideProactively taking on changeThe power of breaking stereotypesFull Episodes: Gareth Healey - https://podcasts.apple.com/gb/podcast/stand-out-or-die-how-to-create-a-thriving-digital/id1521235579?i=1000549112213Peter Markey - https://podcasts.apple.com/gb/podcast/marketing-that-drives-purpose-vision-and-impact-with/id1521235579?i=1000540684285Ryan Hall - https://podcasts.apple.com/gb/podcast/compelling-pitches-and-crafting-the-perfect/id1521235579?i=1000543678197Sam Conniff - https://podcasts.apple.com/gb/podcast/overcoming-uncertainty-with-sam-conniff-author-of-be/id1521235579?i=1000539944225Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Get in touch: hello@street.agency

To celebrate the 100th episode of Word on Street Katie hosts her first live podcast with a panel including 3 of the biggest names in marketing. Grace Andrews Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEO. Grace speaks about how to build your personal brand and optimise it to win more new business.Kate Munday, Google's go-to speaking coach. She has 10 years experience working in sales and marketing with some of the most globally recognised companies from the FTSE 500. Kate speaks about how to be more present and better communicate with prospects and clients.CEO of Piscari, Mike Lander, Piscari trains and coaches sales and account teams to improve their negotiation skills for every stage of the sales cycle. Mike has helped sales teams negotiate better deals with their clients.In this panel they discuss how best to manage and source content, why you should be building and developing a personal brand, and how to win new business and negotiate better deals with those clients, as well as share priceless insights from their years of working in marketing.This episode covers:   B2B marketing "must-dos"How to create better and more engaging contentWhat to do to be a better public speakerThe importance of having a strong brand identity How to win more new business without hard sellingWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Grace Andrews: https://uk.linkedin.com/in/grace-andrews1/ Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/Mike Lander: https://www.linkedin.com/in/mikelander/Get in touch: hello@street.agency

Nigel's agency works with the fastest-growing direct to consumer (DTC) brands in health and wellness in the $5 - $30 Million range using digital growth marketing.Nigel spent four years building three marketing agencies. Two of them grew from 0 to 7-figures in 1 year. He knows what it takes to put in place complex paid social campaigns at scale. Currently as the CEO of Alpha Inbound, he focuses on building his reputation in the DTC landscape using business development, partnerships, and sales. He has consulted 8-figure direct to consumer brands about growth marketing strategies to get them to the next level of revenue.He encourages you to always challenge the thinking of the people around you in your industry. Don't believe when you are told that a certain form of marketing is dead because by using the right language or tweaking your approach you could get engagement that you may have otherwise overlooked.This episode covers:Why you need to work in a niche How to build a digital marketing agency The importance of knowing the language that your consumers speakWhy you should use storytelling in your marketing The right way to do email marketing Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Nigel Thomas: https://www.linkedin.com/in/nigelthomas-ai/Get in touch: hello@street.agency

You could have the best idea in the world but if you are not able to effectively communicate with others it becomes worthless. Kate Munday is an international speaker and coach. She inspires others on how being able to tell a story effectively is the most important tool in your toolbox. Kate is dyslexic, an introvert who suffers with anxiety and previously hated all forms of speaking and is now Google's go-to speaking coach and brings her secrets to speaking success through in the form of transformational coaching, masterclasses and workshops. Her purpose is to help people have a greater impact when they speak and bring the magic back into companies' and people's personal narratives. This episode covers:   How to understand what your story isWhat to do make your story “Unboring”Why it is important to know what your brand says about you The importance of being true to yourself and feeling your feelingsWhy companies need to become more human and less facelessWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/Get in touch: hello@street.agency

Monshur Ali is the CEO & Founder of award winning WeAgile digital agency, advisor and Entrepreneur of the Year finalist at the Great British Entrepreneur Awards. He has 15+ years of experience within digital working with clients such as Amazon, Sony, Calm and Airbnb.Monshur founded WeAgile, a full service remote first agency, in 2019 with the aim of disrupting the age-old agency model by putting the creatives first. Since launching, Monshur has grown WeAgile globally with both teams and clients across the US, Europe, Asia and as far as New Zealand. WeAgile is now a £2m + agency supporting their clients with design, development and digital marketing services.This episode covers:   Why Monshur decided to take a new approach to the agency model How working with freelancers has improved his business How to build a business model that gives backWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Monshur Ali: https://www.linkedin.com/in/monshur-ali/Get in touch: hello@street.agency

Podcasting is a growing part of the marketing sector. James Burtt is a branding expert who has worked with 150+ entrepreneurs, brands, investors, PTs, coaches, influencers, actors, athletes and media companies on how to create global audiences by having a branded podcast. All of his clients' shows have featured in the iTunes top charts which makes him one of the leading podcast experts in the country. James has launched - and managed the development of - a number of six figures businesses and brands, now spending the majority of time running his full-service content production agency, Phonic Content.This episode covers:   Why podcasting should become part of your marketing strategyWhat podcasting will do for your businessHow to use a podcast to build your personal brand The best way to build your podcast How to choose the right guests for your podcastDifferent ways to monetize your podcastWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/James Burtt - Phonic.MediaJames Burtt - instragram.com/JamesBurttOfficialGet in touch: hello@street.agency

On today's Word on the Street episode, Katie speaks to Lea Turner, Director of Lea Does LinkedIn - Bespoke 1:1 and group LinkedIn training, digital courses, and in-person workshops for businesses.Lea crashed onto LinkedIn in October 2019 with no prior knowledge of the platform, but her vibrant, personable, and uplifting posts quickly drove countless leads and over 10,000 followers in her direction. She has grown a massive network of more than 150,000 people and started her own LinkedIn training business two years ago, which hit six figures within the first ten months. She now focuses her time on teaching others how to build their personal brands on LinkedIn and attract regular inbound leads for their businesses, while parenting her young son, and creating entertaining content across her various social channels. In this episode you will hear: Taking risks, being brave, and being innovative Getting to the half-a-million mark Navigating being authentic and showing vulnerabilities Upscaling your Linkedin Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Lea Turner: https://www.linkedin.com/in/lea-turner/https://www.instagram.com/leadoeslinkedin/ https://www.linkedin.com/posts/lea-turner_sickrhymes-spittingbars-linkedintraining-activity-6947191177578225665-8YCn/?utm_source=linkedin_share&utm_medium=member_desktop_webOur SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's Word on the Street episode, Katie speaks to Emily Monsell-Holden, Founder and Brand Consultant at hollow & hill - Helping premium and heritage brands with purpose to be the best version of themselves by embedding brand into the heart of their culture. For almost a decade Emily headed up brand and marketing the iconic family-run wine and spirits merchant, Berry Bros. & Rudd and she now runs her own consultancy, Hollow & Hill, specialising in helping heritage brands thrive. Her approach is to focus on purpose, customer experience and internal culture, in order to increase loyalty, attract and retain top talent, and ensure long-term, sustainable success.Over a career that has spanned almost 20 years, she has worked with many great brands and businesses, including Fairtrade pioneers Cafédirect, English Sparkling wine brand Gusbourne, Virgin Atlantic Airways, Somerset House and The Royal Albert Hall.In this episode you will hear: What a truly good brand experience looks like How to get the most out of your branding The overall make-up of brand reputationHelping your clients build stronger brand experiences Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Emily Monsell-Holden: https://www.linkedin.com/in/emily-monsell-holden/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's Word on the Street episode, Katie speaks to Guy Edwards, Founder of Blackbird Agency. Guy is a salesperson and trainer with 16 years of experience, a good proportion of that working on agency propositions, Guy is passionate about outbound sales. By his own admission, he is wildly impatient and as a result developed a sales process that whilst supporting the prospect's decision, both qualifies their value to the salesperson and moves them through the process to close quickly. Guy started in a clients services role many years ago but soon realised that sales was his "jam" and never looked back. If he was to sum it up - "Sales is at its core asking the right questions and then actually listening to the answers". Guy trains business owners, sales professionals and teams alike across the UK. In his spare time, he is a passionate outdoorsman, fly fisherman, father to his son George and more than a bit fond of good food and wine. He strongly believes that salespeople need to train and keep their skills sharp. They are the beating heart of any business. In this episode you will hear: How to get better results with Guy's sales processesPsychological processes behind sellingThe benefits of cold calling Guy's approach to sales trainingLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Guy Edwards: https://www.linkedin.com/in/guy-edwards-blackbird-agency/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On August's edition of The New World of New Biz, Katie Street was joined by Amber Campbell - Principal Consultant at Boost Awards - The Business Awards Experts, and Ben Jaffé - Head of Strategy at FCB INFERNO -  One of the world's leading creative agencies, to share their insight on how to win more new business with agency awards. In this episode you will hear: How to identify what awards to enterBest practice when enteringHow to win more new business with awardsWhat other benefits do awards bring to your agency Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Ben Jaffé: https://www.linkedin.com/in/ben-jaff%C3%A9-87b3402/ Amber Campbell: https://www.linkedin.com/company/boostawards/ We'd like to know what awards you enter or which ones are most popular so we've developed a quick little survey for you to fill out – check it out here.Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's Word on the Street episode, Katie speaks to Nancy Duncan, freelance pitch specialist and creative and strategic consultant, with over 15 years of international experience producing and winning a wide range of pitches.Nancy has led a range of international pitches & projects including interactive experiences, digital installations, streaming channels, product launches, brand experiences, and large-scale public events. She has delivered over 100 creative pitches for agencies with an 80%-win ratio. Her services include Pitch Power Hours, Pitch Director, Pitch Consultancy, and Business planning.Her diverse experience includes strategic problem solving, business planning, brand marketing, creative strategy, ideation & development, and stakeholder management. She's passionate and fascinated by innovation, trends, technology, philosophy, culture, and storytelling.In this episode you will hear: What makes a good pitch process Winning pitches Competitive advantages Relationships with prospects Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Nancy Duncan: https://www.linkedin.com/in/nancyduncan3/Pitch power hour: https://lnkd.in/gvuqnQp Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's episode of Word on the Street, Katie speaks to good friend and major influencer in our network Stephen Knight, CEO & Founder of Pimento - the UK's leading independent marketing & communications network, Chairman at Ultimate Travel Club, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant. A former Advertising Executive, Brand & Marketing Director and CMO with 30 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg's accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe's largest virtual agency. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. In addition to his responsibilities at Pimento he is a NED of Ebico, a non-for-profit energy company.In this episode you will hear: Inflation, recession, and uncertainty Understanding how to support your clients How to survive as an agency over the next 5 yearsThe secrets to success Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Stephen Knight: https://www.linkedin.com/in/stephen-knight-uk/UK Independent Agencies Conference 2022: https://pimento.co.uk/ukindieagencyconf/ How to ride out the recession storm: https://pimento.co.uk/how-to-ride-out-the-recession-storm/ Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

Find out on today's episode of Word on the Street, WTF a Campaign Success Manager is and meet Claudia Pharoah and Katie De La Cruz who can tell you all about it as they celebrate their 2 year anniversary with Street Agency.Both have been recognised on the BD100 and Claudia was shortlisted for The Alf Awards 2022 Rising Star Award. They live and breathe agency new business and marketing and are passionate about connecting brands with the agencies they need to succeed.Claudia and Katie are responsible for leading client campaigns and new business outreach on a daily basis. Their responsibilities include the creation and running of campaigns, testing, learning and continually working to improve their effectiveness in driving conversations and booking their agencies qualified meetings with major brands, which to date include American Golf, Barclays Bank, Boots, Champneys, Disney, Fortnum & Mason, Hasbro, SEGA and Twitch.Claudia and Katie joined us nearly 2 years ago and have made the role what it is today. They are a core part of the Street family - but they come from very different business backgrounds.The majority of Claudia's career has been agency-side, including at a UX Research agency where she led marketing, new business, and client experience, and before that at CuCo Creative, a creative branding agency where she led the marketing and new business process, as well as being the Account Manager for the agency's largest client accounts, including working on P&G, Nickelodeon & Experian.Katie is known to the team and clients simply as DLC she joined us from a client-side role at LV= where she spent the latter half of her career creating and delivering customer-facing communication, that despite regulation just made sense! Before then DLC used to run a number of pubs in Central and Greater London.In this episode you will hear: What makes a great client Networking and celebrating Exciting opportunities with brands Reflecting on biggest achievements and mistakes Links & referencesKatie De La Cruz: https://www.linkedin.com/in/katie-delacruz/Claudia Pharoah: https://www.linkedin.com/in/claudia-elizabeth-pharoah/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's episode of Word on the Street, we bring you a shorter episode where Katie speaks to Kate Hutchinson, Founder & Managing Director of the award-winning events agency The Secret Event Service - An event management and consultancy business that specialises in the engagement and experience of event attendees through virtual and live events.Kate founded SES 18 months before the pandemic began, which ultimately changed the future of the company, as what they were first born to do became temporarily illegal. Adapting quickly to the changing marketplace, Kate and Team SES developed their skillsets to the world of virtual and hybrid event delivery and are now one of the leading agencies in the Hybrid event delivery market. Kate works with global clients on a whole range of events and platform solutions and has recently been awarded the ‘Emerging Entrepreneur' Award at the Northern Leadership Awards as well as making it onto the events industry initiative Tomorrow's Talent list for 2021.In this episode you will hear: In-person vs virtual events Event protocols and best practices Pre and post-event must-dos How to create a great new business event Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Kate Hutchinson: https://www.linkedin.com/in/kate-hutchinson-9b7757a0/ Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On July's edition of The New World of New Biz, Katie Street was joined by Cat Agostinho, Co-Founder of Imagen Insights, Tom Carter, Managing Partner of Operations at newly formed Creative CX agency, krow.x, and Alex Chatterton, Marketplace Business Development Manager at B&Q to share their insights on why building relationships is the solution to your sales problem.In this episode you will hear: Utilising social and digital channels to build your networking opportunitiesNurture your relationships more effectively using digital & physical touchpointsShowing up and networking in personIncreasing your referrals and recommendationsLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Cat Agostinho: https://www.linkedin.com/in/cat-agostinho/Tom Carter: https://www.linkedin.com/in/tomrcarter/Alex Chatterton: https://www.linkedin.com/in/alexchatterton/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's episode of Word on the Street, Katie speaks to Laura Holme, Founder and MD of Ballyhoo Coaching & Consulting - A new business & marketing consultancy offering specialist support to communications agencies from: One-off consultancy projects, to a fixed-term contract with a flexible number of days per week or month, including maternity cover.Laura has been in the advertising sector in the UK for over 30 years, 10 in Client Services, and the past 20+ years of those heading up new business and marketing working for a range of agencies across the communications mix including CDP, Wunderman, Proximity, FCB, mcgarrybowen and Publicis. She is the founder and MD of Ballyhoo Coaching & Consulting working for communications agencies driving their growth and marketing programmes, and coaching and mentoring individuals and teams, as well as working for clients managing their agency search & selection process.Laura is also a Lecturer at the Business School for the Creative Industries at UCA (University for the Creative Arts) and a Course Lead on the MA/MSc Global Marketing & Communications programme.In this episode you will hear: The biggest challenges agencies have and how to overcome themThe importance of collaboration between sales and marketingThe psychology behind pitching and decision making Creating client advocacy Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Laura Holme: https://www.linkedin.com/in/lauraholme/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

How you can improve your sales and new business tactics, with Pagogh Cho, Chief Strategy Officer at Adcetera S6 Ep26.On today's episode of Word on the Street, Katie speaks to Pagogh Cho, Chief Strategy Officer at Adcetera - A full-service digital marketing, advertising, and creative agency specialising in omnichannel content development and digital media.A self-described accidental creative, Pagogh has worked client-side in product marketing, digital transformation, and sales enablement roles before joining the world of advertising and marketing. With an eye for aligning creative with brand strategy and business objectives, Pagogh ensures that Adcetera's clients receive thoughtful, intentional, and exciting work. Pagogh plays a fundamental role in the development of growth opportunities for Adcetera as well as leading company innovations that range from new product development to service-line expansions.Prior to Adcetera, Pagogh has worked in a variety of product, marketing, and innovation roles for the University of Texas Medical School, EATON, BMC Software, and HP. Pagogh holds an MBA and a bachelor's degree in business administration.In this episode you will hear: Trends and shifts in the agency worldHow to respond to your audience's wants and needs Sales and new business tactics you should be using  Differences in the US market Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Pagogh Cho: https://www.linkedin.com/in/pagogh/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On June's edition of The New World of New Biz, Katie Street was joined by Andy Lambert - Senior Manager of Product Marketing at Adobe, Ed Knights - Head of New Business & Marketing at Born Social, and Dan Knowlton - Co-Founder & CMO at Knowlton, to share their insight on how to create more inbound leads with the power of social media. In this episode you will hear: Best practices for social strategyThe biggest social media mistakes & how to avoid themHow to create valuable contentWhat content creating tools can you use to be more efficient Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Andy Lambert: https://www.linkedin.com/in/andycontentcal/Ed Knights: https://www.linkedin.com/in/edwardknights/Dan Knowlton: https://www.linkedin.com/in/danielknowlton1/How to step up your social media strategy to drive new business blog post: https://street.agency/news-views/how-to-step-up-your-social-media-strategy-to-drive-new-business/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Why email marketing is critical to your new business strategy, with Stephen Harlow, CSO at Sorpo S6 Ep24On today's episode of Word on the Street, Katie speaks to Stephen Harlow, Chief Sales Officer (CSO) at Sopro - A sales engagement platform, run by outreach experts. With over 15 years sales and sales management experience, he has covered every aspect of the sales cycle from generating initial interest, to complex negotiation and closing. Stephen is a sales professional passionate about driving efficiency through the sales process, after accidentally falling into sales 17 years ago! He's done it all, from cold calling to multiple sales team management, and spotted the benefit of Sopro straight away. He now heads up the internal and external sales teams, as well as our partnership network.In this episode you will hear: Why B2B email marketing is a new business mustWhat makes an engaging sales emailHow you can generate leads from your email campaigns The importance of using a multichannel approach  Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Stephen Harlow: https://www.linkedin.com/in/stephenharlow/Check out Sopro The State of Prospecting 2022 report here: https://bit.ly/3xjJrpBOur SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

Building & Implementing a Winning Agency Strategy with Freia Muehlenbein S6 Ep23On today's episode of Word on the Street, Katie speaks to Freia Muehlenbein, Owner and Agency Consultant at Be Reyt Agency Advisory.   With more than a decade in operational leadership and strategic roles, she helps agencies understand their barriers to growth and translate them into simple action, and is a strong believer that a successful agency strategy needs clarity of direction and a focused approach to implementation. Starting her agency career in 2010, Freia scaled a digital content marketing and online PR offering from 0-100 staff, delivering global campaigns across 40 markets. Later she worked with the Board to deliver the company strategy and change programmes for one of the most successful digital marketing agencies in the UK. Maintaining clarity and focusing on the right priorities meant that she implemented some of the biggest changes undergone in the agency which led to substantial and sustainable growth. She uses her experience to help agencies make the right decisions faster, and avoid some of the pitfalls she has experienced herself.In this episode you will hear: The dos and don'ts of stakeholder management The importance of involving the team in your journey Why client feedback is essential for growthOvercoming burnoutLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Freia Muehlenbein: https://www.linkedin.com/in/freiamuehlenbein/Want to learn more from Freia? She's put together an amazing course on over on Tanba where she shares the pitching mistakes you might be making and how to avoid them: https://tanba.io/courses/pitch-mistakes-we-all-make-and-how-to-avoid-them/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity, S6 Ep22.On today's episode of Word on the Street, Katie speaks to Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity - Super-specialists in creating tone of voice guidelines, copywriting and copywriting training.Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help business and department leaders define the strategic vision and bring it to life with language. He still works closely with Verbal Identities clients and takes a limited number of Advisory positions on his clients' Boards, including Votary and Pittsburgh Mercantile. In his career prior, Chris ran a project-based advertising agency for 10 years working with global clients. He was one of London's most awarded copywriters his work across the Guardian, adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, ‘How Words Work', was recognised at the 2017 D&AD Awards.Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote “A Little Worm” which won Best Film at the Barcelona Film Festival.You can purchase the fantastic book ‘Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using' by number one author Chris West here: https://amzn.to/3lFjOsDIn this episode you will hear: How to drive more sales and opportunities by developing a strong language Understanding brilliant language Discovering and developing your identity and tone of voice Differentiating yourself as an agency Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Chris West: https://www.linkedin.com/in/chriswestverbalidentity/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

How to grow your agency with Founder, Katie Street and Managing Director, Dominic Brancaleone.We practice what we preach at Street and have experienced seriously fast growth since we were born just 3 years ago. In this special bonus episode of WOTS, Katie Street our Founder and Host of this Podcast, and Dominic Brancaleone, Street MD explore the things that have aided Street Agencies fast growth and share ideas on how you can implement some of these strategies to help you grow your agency or B2B Business! In this episode you will hear: How Street has achieved super fast agency growth The secrets behind agency growth The importance of culture Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Dominic Brancaleone: https://www.linkedin.com/in/dominic-brancaleone/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

What changes do you need to make to become more profitable this year? On May's edition of the New World of New Biz, Katie Street was joined by Andy Brown, Founder of etc Advisory, Marta Kowalska, Procurement Consultant at Booking.com, Mike Lander, CEO at Piscari, and Rob Sandbach, Managing Director at Indiespring to share their insight on how to price to win more new business.In this episode you will hear: What pricing strategies brand procurement look forAre the days of retainers in the past?Why it's so important for agencies to price for their valueDifferent ways you can approach your pricing Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Andy Brown: https://www.linkedin.com/in/andybrownprofile/Marta Kowalska: https://www.linkedin.com/in/marta-k-kowalska/Mike Lander: https://www.linkedin.com/in/mikelander/Rob Sandbach: https://www.linkedin.com/in/robsandbach/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's episode of Word on the Street, Katie speaks to Jess Tyrrell, Managing Director of Beyond. Beyond is an ideas company, using design and technology to create beautiful experiences that transform the world around us. With studios in London, New York and San Francisco, Beyond provide design and technology services to leading companies including Google, Facebook, Paypal, Mailchimp, Snapchat, Just Eat, PurpleBricks and the Royal College of Art. Beyond is part of the Next Fifteen Group, an AIM listed company. Jess believes in the power of technology to improve people's lives, and in agile design processes that harness the knowledge of people right across an organisation. In this episode you will hear: The importance of diversity and inclusion within agenciesDefining your values and what is important for you as an agency Creating avenues for young people to get into work and giving them opportunities Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Jess Tyrrell: https://www.linkedin.com/in/jess-tyrrell-9977072/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's episode of Word on the Street, Katie speaks to Nick Whitnell, Founder & Lead Consultant of Daring Works. Daring Works is a strategic brand consultancy helping businesses to achieve, maintain and improve their B Corp status which can then be the foundation for using business as a force for good.Nick Whitnell is a purpose-led brand and marketing consultant and experienced B Leader. Nick is passionate about helping businesses deliver positive change and support meaningful growth that balances people, planet and profit. With a background in leading multi-million pound marketing campaigns, Nick has spent over 15 years creating, evolving and leading impactful business strategy from positions of senior leadership. In this episode you will hear: The process of becoming a B Corp certified agency/business Implementing changes to become more sustainable Knowing and resonating with your audience Development of strategies, purpose, and values Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Nick Whitnell: https://www.linkedin.com/in/nickwhitnell/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's episode of Word on the Street, Katie speaks to Co-Founders of Imagen Insights, Cat Agostinho & Jay Richards. Imagen insights enable agencies and brands to crowdsource qualitative and quantitative feedback, ideas and insights from a global Gen Z community within 72 hours, and have worked with brands such as PepsiCo, Sky, ITV, and Gymshark.Cat is an award-winning supporter and promoter of talent throughout her career, Cat's mission is to continue to support young people and provide them with opportunities regardless of their background and that diversity goes beyond race and gender, it's also about diversity in thought. Cat has co-created a business and a culture that champions inclusivity, and Imagen Insights adapts processes and methods to cater for languages, disabilities and social factors.Jay co-founded Imagen Insights to close the conversation gap between brands and young people. He now equips some of the biggest household names with brutally honest feedback from the Imagen Insights Gen Z community to help inform their successful marketing strategies. From a rebellious start while at school to now the Co-Founder of Imagen Insights, a Forbes 30under30 entrepreneur and Mediatel's Future Leader finalist of 2020.In this episode you will hear: What Gen Z are looking for from brands Gen Z trends for 2022Assumptions vs. the truth of the generationHow Gen Z differentiates from other generations Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Cat Agostinho: https://www.linkedin.com/in/cat-agostinho/Jay Richards: https://www.linkedin.com/in/jaykrichards/Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's episode of Word on the Street, Katie speaks to CEO of Creative CX, Mark Pybus. Mark is a veteran in the technology consulting space, primarily focused on the strategy and delivery of digital products and services. He's worked across the broad MarTech landscape and uses this experience to help businesses navigate the best approach to integrating capabilities and driving value from their investment in technology. Although technology and data are the focus of most activities Mark has been involved in over the years, his key to success has always been engaging, enabling and empowering the people to take action.In this episode you will hear: The importance of being brave with your brand positioning How to build a unique proposition Creating a culture where everyone has an experimental mindsetLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Mark Pybus: https://www.linkedin.com/in/markpybus/ Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Over the past month, Katie Street has been joined by some inspirational female guests to celebrate International Women's Day, not only did they share their career stories, but also amazing new business and marketing advice. On today's special edition of Word on the Street, Katie rounds up some of her favourite pieces of advice from our female guests. In this episode you will hear: The importance of relationshipsCurrent trends you should be tapping into Overcoming fears and challenges as a business ownerLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Angel Gaskell: https://www.linkedin.com/in/angelgibbons/ Pat Durai: https://www.linkedin.com/in/patdurai/ Tamara Littleton: https://www.linkedin.com/in/tamaralittleton/ Pamela Brown: https://www.linkedin.com/in/pamela-brown-02ab635/ Sarah Edwards: https://www.linkedin.com/in/sarahedwards01/ Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Pitches aren't anything new to the agency world, but many of us still find the prospect of pitching extremely daunting, so we were joined by Holly Pound, Senior Marketing Manager at Depop, Kat Watson, Head of PR at Journey Further, and Jody Sutter, Owner of The Sutter Company, who shared their top tips on how to execute and win new business pitches.In this episode you will hear: What growth brands like Depop and deliveroo are looking for in agency pitchesHow you can stand out in the pitch process Why you should go the extra mile throughout the process How to engage everyone in the pitch meeting Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Holly Pound: https://www.linkedin.com/in/holly-pound-4a18a242/ Kat Watson: https://www.linkedin.com/in/katheryn-watson/ Jody Sutter: https://www.linkedin.com/in/jodysutter/ Our SponsorSeries 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's episode of Word on the Street, Katie speaks to business rebel, Em Huckstep. Em is a corporate dropout turned educator and business coach, who believes in empowering business owners to believe in their dreams and supports this shift in mindset with practical know-how. Em joined the podcast to discuss the story behind her business and overcoming the challenges faced by female business owners. In this episode you will hear: How Em went from corporate marketeer to rebel business ownerOvercoming imposter syndrome and perfectionismWhy do women face the juggle struggle and how to let it goThe importance of putting yourself first and taking a breakLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Em Huckstep: https://www.linkedin.com/in/em-huckstep-58312a224/ Rebel Business Podcast: https://emhuckstep.com/podcast Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's episode of Word on the Street, Katie speaks to the amazing Pamela Brown, Chief Marketing Officer at Vodafone Smart Tech - the Consumer Smart Tech business.With 20 years of experience in the industry, Pamela has been responsible for leading global marketing strategies for notable household-named brands in the technology sector.In this episode you will hear: Pamela's work at Vodafone and her career history How technology can help empower women The importance of culture, clients, and providing solutions for your customers Pamela's love of people and her obsession with her customers Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/ Pamela Brown: https://www.linkedin.com/in/pamela-brown-02ab635/ Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Our International Women's Day webinar returned for 2022, and it's not to be missed! We were joined by an incredible panel, Kathryn Jacob OBE, CEO of Pearl & Dean, Jas Bassi Head of Digital Experience & Solutions at Natwest, and Mia Powell, New Business Director at Lammas Park, to discuss sexism in the marketing and agency world. Looking for some inspiration on how we can create a more inclusive industry for women? Look no further!In this episode you will hear: Our panel's own experiences of sexism The importance of calling out sexism Why we need to involve men in the conversation Navigating the gender pay gapLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Kathryn Jacob: https://www.linkedin.com/in/kathryn-jacob-obe-757a156/  Jas Bassi: https://www.linkedin.com/in/jas-bassi-59a9b81b/ Mia Powell: https://www.linkedin.com/in/miapowell/ Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On today's episode of Word on the Street, Katie speaks to the amazing Tamara Littleton, CEO of The Social Element, a London based social media agency who offer genuine human connections through social media and simplify social media marketing, bringing calm to the chaos. They have worked with some of the world's biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff, and Visa to ensure their social media is creating genuine human connections with consumers.In this episode you will hear: The story behind The Social ElementWhy being a genuine human is so important to business developmentThe importance of turning down work that isn't the right fitThe difficulties of being a female founder who is also part of the LQBTQI+ community Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Tamara Littleton: https://www.linkedin.com/in/tamaralittleton/ Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.

On today's episode of Word on the Street, Katie speaks to the incredible Sarah Edwards, Marketing Strategist and Founder of Purple Banana Marketing - Part consultancy, part agency, existing to create a movement that shapes the marketing industry and changes the world's perception of the power of marketing.Sarah was unfortunately made redundant whilst on maternity leave, this led her to starting her own business whilst also navigating motherhood. In this episode you will hear: Advice for women starting their own businessThe importance of bravery and resilience An honest chat around balancing motherhood and owning a businessLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Sarah Edwards: https://www.linkedin.com/in/sarahedwards01/ Sign up to our International Women's Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ  Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Pat Durai is currently a Group Head of Procurement at Sky Group, looking after all corporate services categories. She has been in procurement, sourcing, and commercial roles for almost 15 years and has grown her career at various global roles at Barclays, GSK and Tata Communications across a variety of sectors. Her current work related passion is sustainable procurement and the various green initiatives underway at Sky.In this episode you will hear: What procurement trends to consider this yearThe importance of sustainability for brands How to work more effectively with procurement Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Pat Durai: https://www.linkedin.com/in/patdurai/ Sign up to our International Women's Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ  Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

On this week's episode of Word on the Street, Katie was joined by the inspiring Sedge Beswick, Founder and Managing Director of SEEN Connects, an award-winning influencer marketing agency focused on building genuine relationships between brand and influencer.  Just some of the brands onboarded by Sedge to Connects' client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. In this episode you will hear: How Sedge built an award-winning agency The importance of relationships and utilising your network Sexism faced in the agency world Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Sedge Beswick: https://www.linkedin.com/in/sedge-beswick-92573330/ Sign up to our International Women's Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ  Our Sponsor:Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

Missed out on our first The New World of New Biz webinar of 2022? Fear not! We are back with another special edition episode of Word on the Street, where you'll be able to catch up on the incredible insights from our webinar. We were joined by Adam Benzecrit, Founder of inflo.AI, Steve Harlow, Chief Sales Officer at Sopro, and Andy Lambert, Director of Growth at ContentCal, to explore the tools and techniques that are working for agencies right now! In this episode you will hear: How to create a prospecting email that cuts throughAn insight into the tech tools that could help you win new business The importance of personal brand Why you need to be consistent with your contentLinks & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Andy Lambert: https://www.linkedin.com/in/andycontentcal/ Steve Harlow: https://www.linkedin.com/in/stephenharlow/Adam Benzecrit: https://www.linkedin.com/in/adam-benzecrit-743b4a78/ Sopro, State of Prospecting 2022 Report: https://sopro.io/added-value/blog/sopro-reveals-largest-ever-email-prospecting-report/ Inflo.Ai Free Trial: https://contentstrategy.inflo.ai/14-day-trial Andy spoke about a book called Pre-suasion: https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109790?utm_campaign=Feb%20Webinar&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9p1XBX4BhJ5mrO734CkoFzc64WM1u-SUoyArwptEPZmRMUi9Ymtba5co69PfpRQIY0NPZB Sign up to our International Women's Day webinar: https://us02web.zoom.us/webinar/register/WN_wxDz0PZXQ3OguAAqAkuOAQ Our SponsorSeries 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

This week we find out how events can be used to help agencies win new business and why hybrid events might be the new way forward post- pandemic. Kate Hutchinson is the Founder and Managing Director of an award-winning events agency, The Secret Event Service. Adapting quickly to the changing marketplace, Kate and Team SES developed their skillsets to the world of virtual and hybrid event delivery and are now one of the leading agencies in the Hybrid event delivery market.In this episode you will hear: How did the event world change in the pandemic? What are some of the benefits of doing virtual events that might not be seen during face-to-face events?What would a hybrid event look like and what would be the benefits of running hybrid events? How can agencies use events to drive new business?Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Kate Hutchinson: https://www.linkedin.com/in/kate-hutchinson-9b7757a0/ Our Sponsor:Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. 

This week we find out how you can create a thriving digital agency and why it's important to stand out in the competitive market. The amazing agency coach, Gareth Healey, has more than 24 years' experience in the agency world after owning his own thriving agency and has now written his debut novel, Stand Out or Die, a book for digital agency owners with a step-by-step framework on how to create the digital agency you've always dreamed of.Gareth now works with ambitious owners of independent agencies, helping them to develop strategies to grow their businesses and achieve their personal objectives.In this episode you will hear: What advice would you give to new agency owners looking to grow? What are the biggest mistakes agencies/ agency owners make? What learnings do you have from buying and running an agency?How can agencies cut through the noise and become more visible to the brands they want to work with?Links & referencesKatie Street: https://www.linkedin.com/in/katiestreet/Gareth Healey: https://www.linkedin.com/in/garethhealey/ Our Sponsor:Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.   The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency. Key Moments: Who is Gareth and what does he do for the agencies - Gareth [4:57]Why Gareth wanted a change from agency life - Gareth [8:05]Gareths agency and its immense growth - Gareth [11:57]How to navigate staff and set a vision after a buyout - Katie & Gareth [16:05]The Agency hangover and how it can affect the work - Katie & Gareth [19:55]Why agencies need to remember its not personal - Katie [23:32]It's important to push back on your clients to keep positive habits - Katie [26:08]Why retaining business should be crucial to an agency as well as new business - Katie [31:27]The biggest mistakes agency leaders make - Gareth [33:15]Stand out or die! What Gareth's book can teach us - Gareth [39:18]