Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.
If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.Key Timestamps[00:02:00] The Power of a Single Story[00:05:00] The “Bottle Effect” & Curse of Knowledge[00:07:00] The Accordion Principle[00:10:00] You're Not the Hero[00:13:00] Choosing Your Story[00:17:00] The Sales Call Shift[00:24:00] Kris' Story & Why She'll Never Design Without Story Again“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again. Useful LinksRed door designs free resourcesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
You don't need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you're starting from scratch. You'll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.Key Timestamps: [00:00] – Why Visibility Isn't Enough[01:50] – From ‘Posting Into the Void' to Creating Traction[03:10] – 3 Hook Templates That Spark Curiosity[05:40] – The Super Signal System[07:40] – What If You Don't Share Your Client's Exact Journey?[08:40] – Real Examples That Resonate[10:10] – Beyond Social: Next Steps For NurturingAudience building isn't about being louder, it's about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.I'd love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.Useful LinksA One-day in-person event "Dare Greatly in The Coaching Arena", 12 JuneLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
After being made redundant from her global role at Credit Suisse, Melissa Schmidiger leapt into coaching and joined the Business of Coaching. One year on, she's running a thriving practice and growing her LinkedIn audience and living life on her own terms. . In this episode, she shares her journey and what helped her succeed.Key Timestamps:[00:00] From Redundancy to Reinvention[04:12] Why She Chose the Business of Coaching[08:35] Practical Tools That Shifted Everything[13:28] Taking Action: From Invisible to In-Demand[18:50] Results That Feel Aligned[23:40] Her Advice to New Coaches Powerful Quote:“Let go of the need to be perfect and just start. You'll build confidence through doing, not overthinking.” – Melissa SchmidigerIf you've ever wondered what's possible in a year with the right support, this episode is your answer. Melissa's story is proof that with courage, structure, and consistent action, you can build a coaching business that truly works for you.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
If you've ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It's not just about the number – it's about the belief behind it.Key Timestamps:[00:01:00] Why Pricing Feels So Loaded[00:05:00] What Makes Pricing So Personal[00:06:30] A Fresh Way to Price Your Coaching[00:07:30] Why Your Offer Must Speak to Basic & Aspirational Needs[00:09:00] What To Do After You Say Your Price[00:10:45] When Discounts Do and Don't Make Sense[00:12:00] Growing Your Price As You Grow Your Confidence“Say your price. Pause. Let the silence breathe. It's not rejection – it's space.” - Jo LottYou don't need the perfect number – you need a price you can say with clarity, courage, and conviction.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Welcome to Women in the Coaching Arena. Jo Lott, business mentor and ICF-accredited coach, is sharing the candid lessons she wishes she'd learned earlier.Fresh from a business retreat in Spain, this episode is part reflection, part roadmap. If you're in the early stages of your coaching journey (or simply want to course-correct), these hard-won insights will save you time, energy, and overwhelm.Key Highlights: [00:01:00] The One Conversation to Stop Having[00:05:00] Pay to Pay Attention[00:06:00] Borrowing Audiences: A Game Changer[00:08:00] The Long Game Mindset[00:10:00] Listen More Than You Talk[00:12:00] Your Personal Reflection Prompt
In this episode, Jo Lott speaks with Chloe Myers, an EMCC Senior Practitioner Coach and founder of Hopscotch Coaching, about her bold decision to quit drinking and how it transformed her wellbeing, confidence, and business success. Chloe shares how living alcohol-free has helped her create a more balanced, energised life and support others to do the same. A powerful conversation about clarity, identity, and what truly fuels your growth.Key Highlights:[00:01:00] Chloe's Sobriety Shift[00:06:00] The Downside of 30-Day Challenges[00:09:00] Life After Alcohol[00:12:00] The Cost of One Drink[00:15:00] Alcohol and Social Pressure[00:18:00] Sobriety Fuels Success[00:24:00] Your First Steps to Alcohol-FreeI hope Chloe's story inspired you as much as it inspired me. Her reminder that big business shifts often start with bold personal choices really hit home. If you're curious about what more energy, clarity, and confidence could do for your life and work, her five-day challenge is a great place to start.Useful Links“Dare Greatly” in person one-day event, 12 June - Join the WaitlistLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Join the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Can AI and human connection truly coexist in coaching? In this eye-opening episode, Jo Lott explores how forward-thinking coaches can embrace AI tools to streamline their business without sacrificing the personal, powerful relationships that make coaching transformative. Key Timestamps: [01:00:00] Why AI Won't Replace Your Coaching Magic[03:00:00] Create Content in Minutes (Not Hours!)[05:00:00] The Secret to Turning One Piece of Content into Many[07:00:00] Tools for Supporting Clients Between Sessions[10:00:00] Staying Authentic While Leveraging TechnologyPowerful Quote:“Use the tools. Keep the magic. Let AI support your business, but never replace the soul you bring to it.” – Jo LottAI isn't here to replace you! It's here to help you work smarter and stay focused on what matters most: human connection. Embrace the tech, but never lose the touch that makes your coaching powerful.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Join the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert. Key Timestamps:[00:01:00] Addressing Economic Concerns in the Coaching Industry[00:03:00] People Are Still Investing in Coaching[00:04:00] Communicating with Precision Instead of Slashing Prices[00:05:00] Targeting Audiences with Disposable Income[00:07:00] Staying Visible and Building Trust During Uncertainty[00:08:00] Embracing Flexibility with Associate Work While Building Your BusinessPowerful Quote:“Of course we can't control the economy, but we can choose how to respond to it.” – Jo LottNo matter the economic climate, your visibility and clarity matter more than ever. Stay grounded, stay generous, and trust that the right clients will find you when you show up with calm confidence.Useful Links“Dare Greatly” in person one-day event, 12 June - Join the WaitlistLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Join the Let's-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business.Episode Highlights:[00:01:00] Vicki's Background and Experience[00:02:00] Embracing Fear Rather Than Eliminating It[00:04:00] Making Your Purpose Bigger Than Your Fear[00:07:00] Clarity in Your Unique Value[00:09:00] Reframing Anxiety as Excitement[00:15:00] Taking Baby Steps Outside Your Comfort Zone[00:18:00] The Benefits of Showing Up[00:20:00] Professional Photos and Self-Perception[00:23:00] One Small Step You Can Take Today[00:27:00] The Impact of Professional PhotosFor more information about Vicki's retreat at Florence House in Sussex click here.Remember that showing up is not showing off - it's about making the difference you're meant to make in the world. Your visibility isn't about you; it's about the people whose lives will be changed when they finally discover what you have to offer. - Vicki KnightsUseful LinksYour First 100 subscribers - how to grow your email list free live workshopLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Your First 100 Subscribers - How to Grow Your Email List This Week Free WorkshopYOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged -
Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you're genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results. Episode Highlights:[00:02:00] Defining coaching: non-directive questioning that helps clients find answers within themselves[00:05:00] Exploring mentoring: sharing your experience and expertise while allowing clients to take what resonates[00:08:00] Understanding consulting: more directive approach where you provide expert insights and frameworks[00:09:00] How to blend these approaches effectively and contract clearly with clients upfront[00:11:00] Why blending approaches can better serve clients who are focused on getting results[00:14:00] The reality that most clients don't care about labels - they care about achieving their goals"Most people don't wake up thinking, I need a coach to help me explore my values, my strengths, through a non-directive questioning, they think I need to get out of this job. I absolutely hate it. They want results." - Jo Lott Whether you call it coaching, mentoring, or consulting, what matters most is bringing your full expertise and experience to help clients achieve the results they're seeking.Useful LinksYour First 100 subscribers - how to grow your email list free live workshop Learn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Your First 100 Subscribers - How to Grow Your Email List This Week Free WorkshopYOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if
In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back. Key Timestamps:[00:04:00] The Real Reason Coaches Get Stuck[00:07:00] Micro-Quitting: The Hidden Habit Holding You Back[00:10:30] The Power of Niching (and Why It Makes Everything Easier)[00:14:30] Overcoming the Fear of Visibility[00:16:00] Coaching vs Mentoring: How to Balance Both[00:27:00] Do You Really Have to Coach Coaches to Succeed? Key Quotes from the Episode:“Mindset is about perspective – how I think about myself and my life. Is it supporting me, or getting in my way?” – Candy Motzek“Coaching is the back door. The front door is the tangible offer that gets people in – then you can do the deeper work.” – Jo LottCandy Motzek Podacst - She Coaches Coaches Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.Key Timestamps[00:02:00] Setting an Audacious Goal for Follower Growth[00:03:00] Benefits of Quarterly Focused Goals[00:04:00] Creating Shareable Content[00:07:00] Visual Content Strategy[00:10:00] Crafting Effective LinkedIn Hooks[00:13:00] Sharing Authoritative Content and Stats[00:14:00] The Importance of Case Studies[00:17:00] Hidden Benefits of Building a LinkedIn Presence[00:19:00] Long-Term Career AdvantagesKey Quote: "Your content has to be so good that your people want to share it with everyone else they know." Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporate role at Google. Merve reveals how she transformed from a small-scale coach with just a handful of clients to a thriving business owner with streamlined systems and quadrupled client base. Episode Highlights:[00:03:00] Merve's background and initial challenges[00:06:00] Mindset shift from solopreneur to CEO[00:12:00] Key Strategic Actions & Impressive results[00:19:14] Biggest Takeaway: Success requires the right combination of mindset, structure, and consistency[00:22:00] Advice for new coaches: The ABCs of coaching success - Authenticity (be yourself), Belief (trust the process), and Consistency (keep showing up)"I truly believe I would have gotten here eventually - but in 10 years instead of one. Investing in the right support fast-tracks your success." – Merve Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won't want to miss today's episode with Jo Lott! She shares six practical steps to help you break free from analysis paralysis and take confident action.Key Timestamps:[00:01:00] The Challenge of Overthinking[00:02:00] Step 1: Lowering the Bar[00:04:00] Step 2: Commitment Over Feelings[00:10:00] Step 4: Messaging for Clarity[00:11:00] Step 5: Co-Working for Focus[00:12:00] Step 6: Weekly ReflectionKey Takeaways:Just start - motivation follows actionWork with your natural tendency type (Obliger, Questioner, Upholder, or Rebel)Message someone when you're stuckUse co-working sessions for structured accountabilityImplement a weekly reflection practiceUseful LinksOne-Stop Coaching Shop: Join the Waitlist Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
In today's episode of Women in the Coaching Arena, host Jo Lott welcomes special guest Teresa Wilson, a Coach and Shadow Work Specialist. Together, they explore the transformative power of shadow work. If you're a coach who struggles with self-judgment, constantly labeling your sessions as "good" or "bad," or feeling stuck in repetitive patterns, this episode provides invaluable insights for both personal and professional growth.Episode Timestamps[00:02:00] - Teresa's Coaching Journey[00:03:00] - Understanding Shadow Work[00:06:00] - Balancing Authentic Self and Social Expectations[00:08:00] - Shadow Work in Coaching Practice[00:14:00] - The Role of Self-Compassion[00:22:00] - The 4P Model for Coaches[00:39:00] - Transformational Potential of Shadow Work[00:42:00] - Teresa's Retreat and Learning OpportunitiesKey Quote:"Shadow material wants our attention. We can feel its impact in an unpleasant way, but when we know how to harness it, that energy becomes available to us."If you want to dive deeper into Teresa's work, she has some incredible shadow work retreats coming up. Check out the details at https://www.teresawilsoncoaching.com/Useful LinksOne-Stop Coaching Shop: Join the Waitlist Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
If you're focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It's perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.Episode Highlights:[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think[00:05:00] Concept 2: Value-Based Pricing[00:06:00] Concept 3: Evolving Your Offers[00:08:00] Concept 4: Full Commitment[00:10:00] Recap and Next Steps"Your ideal customer is more important than you think... Business is so much easier when you serve the right people." Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while many coaches focus solely on credentials, it's your unique journey and experiences that create genuine connections with clients and differentiate you from the competition. Tune into today's episode for Jo's practical tips on using your story to elevate your marketing and attract your dream clients.Episode Timestamps[00:01:00] - The importance of aligning your niche with your personal story[00:03:00] - Market realities: Understanding the 80/20 rule in coaching success[00:04:00] - Why clients choose coaches: Connection over credentials[00:09:00] - The River of Life exercise: Mapping your journey[00:11:00] - Practical tips for incorporating your story into your marketing[00:12:00] - The importance of specificity in branding (featuring Seth Godin's insights)[00:14:00] - Action steps "People don't buy coaching, they buy connection with you and the outcome that they want. Your ideal client isn't just looking for another coach, they are searching for someone who absolutely gets them. Someone usually who has walked a similar path, overcome similar struggles, or achieve what they want to achieve."Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Pre-Roll - One stop shop waitlistNew One Stop Coach Shop with Premium Coaching Resources Templates and Tools TO BUILD AND SCALE YOUR BUSINESS. Sign up to the waitlist today to gain a special launch discount and gift (gift only for those on the waitlist). https://go.joannalottcoaching.com/onestopcoachshopwaitlist
Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic approach that led to her highest-earning year ever. Laur's story highlights the power of community, support, and proven frameworks in building a thriving coaching practice. Join us as we dive into the key steps she took to create a business that is both sustainable and fulfilling![00:02:00] - Laura introduces herself as a maternity return coach and shares her background in HR and personal journey into coaching [00:04:00] - Discussion of Laura's business challenges before joining the Business of Coaching program[00:08:00] - Key actions Laura implemented:Established "Sales Mondays"Created systematic approach to client acquisitionDeveloped measurable metrics for business growth[00:12:00] - Laura's results and achievements:Highest earning year everIncreased business confidenceConsistent client acquisition[00:18:00] - Key takeaways and advice:The importance of getting supportNot trying to do everything aloneCommitting fully to business growthWith the guidance of business mentor Jo Lott, Laura overcame self-doubt, implemented structured sales strategies, and achieved her highest-earning year yet. Limited-Time Offer! Get 30% off my Signature Solution Step-by-Step Study Course for 5 days only (February 12–16). Use coupon code 30OFF at checkout.Useful LinksSignature Solution Couse (30% off)Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeLet's-Coach - Free Co-Coaching Monthly Event to Support You to Grow Your BusinessConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Exclusive Sale: Signature Solution Online CourseExclusive Sale: Signature Solution Online Course Announcing a limited-time sale for the self-study online course, Signature Solution, available from February 12th to 16th. Use the code 30OFF for a 30% discount and receive a personalized video loom review of your offer upon completion. Perfect for those wanting to clarify their niche and signature coaching offer...
Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York. Episode Highlights:[00:00:45] Introducing Lisa York, digital sales strategist[00:01:45] Overcoming sales resistance as women entrepreneurs[00:03:00] Building a successful business without social media[00:05:45] The power of reaching out to your network[00:08:45] The crucial difference between marketing and sales[00:11:30] Why do you need 102 emails on average to make a sale[00:14:00] Common issues in sales funnels and how to fix them[00:23:45] Tips for reviewing and optimizing your sales funnel[00:26:00] How to start an email list from scratch[00:31:00] Special offer: Sales funnel review competitionUseful LinksLisa York's websiteHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
With honesty, no hype, and practical insights, Jo shares five key lessons for building a successful coaching business.Jo emphasizes in this episode the importance of increasing your outreach and content creation volume to attract more clients. She advocates for clarity over complexity in your messaging, encouraging listeners to simplify their offers and communicate effectively. Key Timestamps:[00:01:30] - Lesson 1: Increase Your Volume[00:04:00] - Lesson 2: Clarity Over Complexity[00:06:00] - Lesson 3: Consistency Beats Motivation[00:07:00] - Lesson 4: Selling is Serving[00:08:00] - Lesson 5: Success Loves Speed[00:10:00] - Summary and key takeawaysKey Quote:"Consistency beats motivation. Motivation is unreliable, so we have to show up even on the days when we don't feel like it." If you found this episode of Women in the Coaching Arena helpful please share it with someone who needs to hear it today and subscribe for more insights and valuable content. Useful LinksLearn about The Business of Coaching programmeDownload the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo Lott interviews Clare Silk, a style coach who helps entrepreneurs elevate their confidence through fashion and mindset work. Clare shares her journey from coach training to launching a successful style coaching business, offering valuable insights into the psychology of fashion and its impact on business success. Episode Timestamps:[00:01:00] - Clare introduces herself and her transition into style coaching[00:04:00] - Clare's experience and challenges[00:05:00] - Development of marketing skills and client communication[00:06:00] - Key achievements and learnings from the Business of Coaching program[00:07:00] - Clare's future plans and networking experiencesKey Takeaways:Consistency and visibility are crucial for business growthThe importance of taking action that "moves the needle"Market research is essential for understanding and reaching your ideal clientsResilience and adaptability are key traits for successful coaching businessesConnect with Clare:Clare Silk - Style Coach Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
In this milestone 100th episode, Jo Lott celebrates the podcast's success, sharing invaluable insights and lessons learned from her journey, and launches an exciting 14-day challenge to help coaches land their next client. Plus, don't miss out on the special giveaway to win a one-on-one session with Jo!Key Timestamps:[00:01:00] - Reflecting on the podcast journey and its impact on Jo's business[00:02:00] - Discussing the importance of staying in the arena despite criticism[00:03:00] - First key lesson: Simple actions compound over time[00:06:00] - Second key lesson: Mindset and gratitude as fuel for success[00:07:00] - Third key lesson: Visibility is key to growing your client base[00:08:00] - the 14-Day Client Challenge: 5 Steps to get a client in 2 weeks[00:14:00] - Competition details to win a 1:1 session with Jo
Discover the transformative power of deep and shallow nurturing. Jo breaks down these two powerful marketing strategies that transformed her business. Learn how to combine these approaches to create a consistent flow of clients while building genuine relationships and trust. Key Timestamps:[00:01:00] - Deep nurturing: What it is and why it matters[00:02:00] - Examples of deep nurturing content[00:03:00] - Benefits of deep nurturing for your business[00:04:00] - Real-life example: How Jo's podcast transformed her business[00:06:00] - How to implement a deep nurture strategy[00:08:00] - Understanding shallow nurturing and its importance[00:09:00] - The coin analogy: Why you need both strategies[00:10:00] - Common mistakes to avoid[00:11:00] - Implementation steps for combining both strategies[00:13:00] - The client journey staircase modelIf you found this episode useful share it with a friend and hit to subscribe for more insights. Useful Links:Download the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeThe Next Level Mastermind detailsConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Now is the perfect time to pursue your coaching business, as Jo Lott emphasizes the thriving state of the coaching industry and the urgent need for coaches in today's world. Many people are actively searching for guidance in personal development, work-life balance, and achieving their goals, creating a unique opportunity for coaches to step up and make a difference. Joanna encourages listeners to overcome self-doubt and the fear of a crowded market by leveraging their unique stories and perspectives. Key Timestamps:[00:01:00] - Why the coaching industry presents perfect timing[00:02:00] - Importance of showing up and marketing consistently[00:04:00] - How coaches are needed more than ever[00:05:00] - Why does waiting for the "perfect time" hold you back[00:07:00] - Leveraging technology to start your business[00:09:00] - Using your unique story as your superpower[00:12:00] - Closing thoughts and resourcesThere is never a perfect time to start, but taking small, consistent actions can lead to significant results. By utilizing free technology and resources available today, aspiring coaches can launch their businesses with minimal risk and maximum potential for impact. If you would like my help check for resources in the links below.Useful LinksDownload the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeThe Next Level Mastermind detailsConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
The coaching industry is evolving in exciting ways, and Jo Lott shares her insights on the emerging trends that will shape the coaching industry in 2025. Drawing from her extensive experience and recent observations, she breaks down five key predictions that coaches should watch for in the coming year.Key Timestamps: [00:01:00] Trend #1: Return of In-Person Connection[00:04:00] Trend #2: Hybrid Coaching Experiences[00:06:00] Trend #3: Technology Integration[00:07:00] Trend #4: Community-Led Coaching[00:09:00] Trend #5: Coaching for Social ImpactConsider these trends when planning your 2025 strategies and share your own predictions on LinkedIn with Jo Lott. Connect with Jo on LinkedIn Useful LinksDownload the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeThe Next Level Mastermind detailsRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Inspiring annual review of Jo Lott's coaching business journey in 2024. This episode offers a transparent look at her achievements, challenges, learnings, and plans for 2025, providing valuable insights for coaches and entrepreneurs. Key Timestamps:[00:05:00] Proud Moments and Achievements[00:07:00] Challenges and Learnings[00:11:00] Client Success Stories[00:13:00] Marketing and Audience Growth[00:15:00] Personal Development and Team[00:16:00] Sales, Income, and Business Growth[00:19:00] Areas for Improvement[00:20:00] Priorities for 2025"You can run a super successful business, just doing your best in this moment, juggling two young kids, school hours, all of the holidays. Yes, it's tiring. But yes, it's also fulfilling." Trust yourself, believe in yourself, and be the wise gardener who keeps on watering the seed.Explore Jo's Annual Reviews for inspiration.Useful LinksLink to full blog post - a year of scaleThe Next Level Mastermind detailsDownload the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Small things can make a big difference in your business. Tiny insights, simple shifts in perspective, or even little-known strategies can unlock massive opportunities for growth and success. Today Jo shares her invaluable insights from investing £100,000 in masterminds and personal development over the past five years.Timestamps: [00:02:00 - 00:03:00] High-Cost Mastermind LessonPrimary takeaway: "Make more offers"Understanding the importance of sales and value proposition[00:03:00 - 00:05:00] First Group Program: Customer CareLesson learned from a top London hotel's approach to customer servicePersonal example of turning a potential negative client experience into a positive oneReceived a 10/10 recommendation despite initial challenges[00:05:00 - 00:06:00] Amplify Group ProgramFocus on building extensive social proofInspired to create a website with multiple case studiesEncouraged listeners to check her results page[00:06:00 - 00:07:00] Current Mastermind InsightsSelf-discovery: "I am better than I think I am"Importance of setting clear boundaries[00:07:00 - 00:08:00] Additional Group Program LessonsValue of breakout rooms for group bondingImportance of structured group callsSignificance of providing supporting materials[00:08:00 - 00:09:00] Jo's Personal Philosophy on InvestmentNo regrets about investing in personal and business developmentViews investment as a form of self-careProvides support, accountability, and personal growthThank you for listening to this episode. Share this episode with a fellow coach or friend who might find it valuable. Most importantly: Trust yourself, take bold steps, and dare to grow. Case Studies: Explore Jo's Results Page for inspirationUseful LinksDownload the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems. Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field. On Day 3 of the series, Jo highlights the importance of celebrating client investments, providing clear guidance, and nurturing long-term relationships to foster loyalty and referrals. She also emphasizes leveraging feedback, success stories, and referral programs to enhance client satisfaction and build a thriving coaching business.Timestamps:[00:01:00] Overview of the Week's Topics[00:04:00] Onboarding Process Essentials[00:07:00] Nurturing Long-Term Client Relationships[00:08:00] Retention Strategies[00:10:00] Feedback and Testimonials[00:12:00] Building Your Referral EngineIf you would like to join Slack group where we discuss challenges and share experiences use the link below. Register to join the FREE Slack community Useful LinksThe Next Level Mastermind details Download the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems. Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field. On Day 2 of this series, Jo highlights the importance of building efficient systems and automating tasks like marketing, sales, and onboarding before expanding your team. She also outlines five key roles essential for a thriving coaching business, focusing on collaboration and clear communication.Key Timestamps[00:01:00] Mastering Team and Systems Overview[00:02:00] Importance of Business Systems[00:03:00] Task Management Systems[00:05:00] Marketing Automation[00:06:00] Sales Automation[00:08:00] Client Onboarding Strategies[00:09:00] Building Your Team[00:17:00] Process Documentation[00:20:00] Scaling Strategies and Tools[00:26:00] Team Hiring and Costs[00:27:00] Action PlanIf you would like to join Slack group where we discuss challenges and share experiences use the link below. Register to join the FREE Slack community Useful LinksDownload the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems. Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field. On Day 1 of the series, Jo shares her proven strategies for consistently selling out her evergreen group coaching program every month, all without relying on traditional launch tactics or sales calls.By fostering deep relationships and trust, coaches can create a sustainable business without relying on pushy sales tactics or high-pressure deadlines.Key Timestamps:[00:03:00] Overview of Business Scaling and Success[00:06:00] Nine Strategies Revealed[00:16:00] Importance of Case Studies and Testimonials[00:19:00] Patience and Long-Term ApproachIf you would like to join Slack group where we discuss challenges and share experiences use the link below. Useful LinksRegister to join the FREE Slack community Download the Free Digital version of Coaches' Planner (edition 2025)Signature Solution Step-by-Step Self Study CourseLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Handling finances can be a daunting task for many coaches, but Jo Lott emphasizes the importance of approaching this topic with a fresh perspective. She shares her personal journey of overcoming limiting beliefs about money and highlights the significance of connecting emotionally with financial goals. Episode Timestamps:[00:02:00] Emotional connection to finances[00:06:00] Overcoming fear and knowledge gaps[00:13:00] Pricing strategy discussion[00:15:00] Price increases and value exchange[00:16:00] Planning for profitFinancial success isn't about numbers—it's about mindset. Your beliefs shape your business's financial potential.Bonus: Download the exclusive financial goal-setting spreadsheet mentioned in the episode!Useful LinksDownload the Free Digital version of Coaches' Planner (edition 2025) Buy on Amazon a shiny printed copy of Coaches' Planner (edition 2025) Business retreat for female entrepreneurs in Sitges, Spain Brilliant business retreat in Spain Vicki Knights is running!How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
How to make money as a coach in 2025 is the focal point of this episode. Jo Lott explores different strategies for coaches to make more money next year, covering industry trends, innovative coaching models, and sustainable business practices.Episode Timestamps:[00:01:00] Overview of Making Money as a Coach in 2025[00:02:00] Current Industry Trends[00:07:00] Proven Ways to Make Money as a Coach[00:15:00] Adapting to New Trends[00:17:00] Avoiding Burnout and Building Sustainability[00:20:00] Conclusion and Final ThoughtsIf you're a coach wondering how to make money in 2025, this episode is your roadmap.Three big takeaways:Coaching isn't a luxury anymore - it's a necessityMicro-niching is your secret weaponTechnology (hello, AI!) is transforming how we coach
Jo Lott focuses on the power of reflection and strategic planning for coaches as they transition into a new year. She invites listeners to reflect on their biggest wins, client transformation stories, and valuable lessons learned over the past year and create a vision for 2025, visualize their success and plan strategically for the future. Episode Timestamps:[00:02:00] Reflection exercise: Biggest wins in coaching business[00:06:00] Reflecting on business mission and values[00:07:00] Analyzing business metrics and growth[00:08:00] Honest business review: What didn't work this year[00:09:00] Discussion on long-term business vision[00:14:00] Vision planning for December 2025I hope you found this episode inspiring and helpful! If you'd like to dive deeper, I invite you to join me for my online workshop on December 5th, from 10:00 AM to 12:00 PM. Connect with other amazing coaches and craft a vision for your successful 2025!Useful LinksRegister for the 2025 Visionary Planning Online Workshop For Coaches Download the Free Digital version of Coches' Planner (edition 2025) Buy on Amazon a shiny printed copy of Coches' Planner (edition 2025) How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Online Visionary Planning Workshop for Coaches - 5 DecemberJoin me for this immersive online experience to reflect on 2024 and plan for your most profitable and joyful year yet. Deadline of 29 November for the premium option with posted goodies! Here's the link https://go.joannalottcoaching.com/2025Planning
This week Jo shares her insights from a recent in-person event and dives into the importance of divine timing and patience in the journey to success. She emphasises that every coach is at a different stage in their journey but often shares a common desire for immediate results. Jo reflects on her own experiences, illustrating how the lessons learned along the way are crucial for future success. This episode encourages embracing each phase of growth, recognizing that every step—no matter how challenging—is integral to the unfolding of your unique path.Episode Timestamps:[00:01:00] The Struggle with Divine Timing[00:03:00] The Analogy of the CEO[00:05:00] Avoiding Skipping Steps[00:07:00] My Own Experience with Timing[00:11:00] Trusting Your Unique Journey[00:14:00] Closing and Next StepsTakeaways: Every coach's journey is unique, and it's essential to trust your own timing. Success is a gradual process, and rushing can lead to missed valuable experiences. Embrace every stage of your journey, as they contribute to your future success. Avoid comparing your early journey to someone else's established success; focus on your growth. The struggles and challenges you face now are critical for your long-term development. Patience is vital in business; the right opportunities will come at the right time. Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Deciding between one-to-one coaching, group coaching, or creating an online course can be a pivotal moment in a coach's business journey. Jo Lott explores the unique benefits and challenges of each coaching model, emphasizing that you don't have to limit yourself to just one approach.Episode Overview[00:01:00] - Pros and cons of a traditional one-to-one coaching model[00:02:00] - Group Coaching Deep Dive[00:04:00] - Managing group dynamics[00:05:00] - Lessons learned from experience[00:06:00] - Online Courses Exploration[00:10:00] - Making Your Decision[00:13:00] - Next Level Mastermind & The importance of continuous improvementKey Takeaways:- Start with 1:1 coaching to build a foundation- Group coaching requires strong facilitation skills- Online courses need a significant audience size- Consider combining multiple models- Focus on what energizes youUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Did you know that it's possible to build a successful coaching business, even as a complete beginner? Joanna Lott interviewed Levanah Gates, who transformed from a newly qualified coach to running a thriving practice with 15 clients in just six months. This episode is perfect for new coaches, career changers, or anyone wondering if they can really make it in the coaching industry.KEY TIMESTAMPS:[00:00:00] - Introduction and welcome[00:01:00] - Meet Levanah Gates and her background[00:02:00] - The transition from fashion buying to coaching[00:03:00] - Early business challenges and starting point[00:04:00] - Finding the right community and support[00:08:00] - The breakthrough moment: gaining 1000 followers overnight[00:09:00] - Managing sudden growth and discovery calls[00:11:00] - Building a sustainable client base[00:13:00] - Current business metrics and conversion rates[00:15:00] - Key lessons learned and biggest takeaways[00:17:00] - Future business plans and scaling strategies[00:19:00] - Who should consider the Business of Coaching program[00:20:00] - Final thoughts and closing remarksLevanah's journey from fashion buying to coaching inspires others by showing that with the right support and dedication, building a successful coaching business is possible—even as a complete beginner. Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Dare Greatly in person event - 8 NovemberJoin me at this Autumn special of Dare Greatly. Here's the link to book to join me on 8 November - I can't wait to see you then. https://go.joannalottcoaching.com/daregreatlynovreservespace
Discover how to build viable businesses without compromising coaching principles. Jo Lott, business mentor and ICF accredited coach provides practical guidance on creating a 12-week programme and shares practical tips for running effective coaching sessions.Key Timestamps: [00:00:00] - Introduction and welcome[00:01:00] - The challenge of structuring coaching programs vs. traditional coach training[00:03:00] - Real-world example: The importance of positioning your coaching offer[00:05:00] - Typical programme structure breakdown[00:06:00] - Programme length and pricing strategy[00:07:00] - Creating an effective programme roadmap[00:09:00] - The crucial first session structure[00:12:00] - Breakdown of a 60-minute coaching session[00:14:00] - Managing the "parking lot" technique[00:15:00] - Handling programme evolution and goal changes[00:16:00] - Guidelines for wrapping up programmes[00:18:00] - Final thoughts and conclusionKey Takeaways:- The ideal structure for a starter coaching program is 12 weeks - Create a flexible roadmap while maintaining adaptability to client needs- Focus on selling outcomes clients want while delivering coaching they need- Regular recontracting and goal alignment are essential- Use the "parking lot" technique to manage emerging topics- Always leave room for natural evolution of client goalsUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Leverage LinkedIn to attract coaching clients. With five years of experience using the platform for various coaching niches, Jo provides practical tips and strategies for optimising your LinkedIn presence and building meaningful connections.Episode Highlights:[00:01:00] - Why LinkedIn is ideal for coaches[00:02:00] - The importance of LinkedIn's organic reach[00:03:00] - Optimizing your LinkedIn profile: Headline tips[00:04:00] - The importance of a professional profile photo[00:05:00] - Crafting an effective "About" section[00:07:00] - Experience and services section tips[00:08:00] - Call-to-action link strategies[00:09:00] - Building authority through content creation[00:10:00] - Consistency in posting and engagement[00:11:00] - Types of content that perform well on LinkedIn[00:13:00] - The power of sharing client wins and testimonials[00:14:00] - Engagement strategies and building relationships[00:15:00] - The "lighthouse" approach to attracting clients[00:16:00] - Building genuine conversations through direct messagesReady to take action? Use this checklist to get started:Optimize your LinkedIn profile with a clear headline, professional photo, and client-focused "About" section.Post consistently, aiming for 2-5 times per week.Share a mix of personal stories, industry trends, and valuable insights.Engage meaningfully with others' content to build relationships.Thank you for listening to this episode! Feel free to connect with Jo on LinkedIn and send her a direct message to build a genuine connectionUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and offers practical advice for coaches looking to organise retreats or events in today's predominantly online world.Episode Highlights:[00:00:00] Introduction and podcast overview[00:01:00] The challenges of filling in-person events in an online world[00:02:00] Mistake #1: Not allowing enough planning time[00:04:00] The importance of a pre-launch runway[00:05:00] Mistake #2: Failing to gauge interest before committing[00:07:00] Strategies for assessing audience interest[00:09:00] Mistake #3: Taking on too much financial risk[00:11:00] Tips for managing event finances and pricing[00:12:00] Mistake #4: Poor itinerary planning[00:14:00] Balancing structure and flexibility in your event schedule[00:15:00] Mistake #5: Inadequate marketing and pre-event engagement[00:17:00] Effective marketing strategies and participant engagement[00:19:00] Considerations for longer events and audience size[00:21:00] Wrap-up and key takeawaysKey Takeaways: When planning in-person events, allow sufficient time for marketing and logistics to succeed. Always gauge interest before committing to venues, avoiding potential financial losses and stress. Create a clear itinerary that balances structured content with time for networking and connection. Engage with your audience before the event to build excitement and commitment. Avoid taking on too much financial risk by utilizing pre-sale strategies and careful budgeting. Remember that effective event marketing often requires more effort than the event planning itself. Useful LinksIn-person one-day event "Dare Greatly in the Coaching Arena" on the 8th of November in London, booking link How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Dare Greatly In The Coaching Arena - in person event, 8 November 2024Would love to see you on 8 November in Barnes SW London to create your vision and strategy for 2025. Here's the link to book before Monday 14 October when the price rises https://go.joannalottcoaching.com/daregreatlynovreservespace
Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.Episode Highlights:[00:00:00] - Introduction and welcome[00:01:00] - Jo's reflection on attracting high-intent buyers[00:03:00] - The mindset of high-ticket clients: "This will work for me"[00:05:00] - Defining a high-ticket, high-value client[00:06:00] - The three pillars of selling any offer[00:08:00] - Why timing matters in decision-making[00:11:00] - Choosing your ideal client who wants to make a difference[00:13:00] - Understanding your ideal client deeply[00:14:00] - Sharing the experience of working with you[00:15:00] - Owning your authority and expertise[00:17:00] - Remembering your business is bigger than one offer or client[00:18:00] - Closing thoughts and call to actionKey takeaways:High-value clients have a growth mindset and are ready for transformationFocus on the identity shift that makes desired outcomes inevitableShare experiences and quick wins to attract premium clientsOwn your authority and expertise to justify premium pricingDon't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.Episode Highlights:[00:00:00] - Introduction and podcast overview[00:01:00] - The self-promotion paradox and its challenges for coaches[00:02:00] - The hidden cost of modesty and missed opportunities[00:03:00] - Reframing self-promotion as active serving of ideal clients[00:05:00] - Psychology behind resistance to self-promotion[00:06:00] - Addressing imposter syndrome in self-promotion[00:07:00] - The likability factor and social expectations of modesty[00:09:00] - Authenticity concerns in self-promotion[00:10:00] - Reframing self-promotion as service, not sales[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:- Connect with your why- Lead with value- Evidence-based storytelling- Authentic voice- Regular consistent sharing[00:14:00] - The ripple effects of self-promotion in the coaching industry[00:15:00] - Addressing resistance to talking about money and success[00:17:00] - Call to action: Share a client success story on social media[00:18:00] - Closing remarks and resource informationVisit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!Useful LinksDARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInIf you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Dare Greatly in person event - 8 NovemberSign up to the waitlist for my in person event Dare Greatly due to be held on 8 November. You'll plan for your best year yet and leave with a sense of connection and focus. The waitlist closes on Monday 30 September so sign up now if you'd like to express your interest in joining me. https://go.joannalottcoaching.com/DareGreatlyNov24Waitlist
Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy. Episode Timestamps:[00:00:00] - Introduction and welcome[00:01:00] - Defining "high-ticket" clients and the core problem for coaches[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business[00:03:00] - Step 1: Creating an irresistible offer[00:04:00] - The importance of focusing on client outcomes rather than session logistics[00:05:00] - Step 2: Mastering client attraction and creating value-driven content[00:07:00] - Addressing common misconceptions about coaching niches[00:09:00] - Step 3: Using a proven sales process to close deals effectively[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation[00:11:00] - Overcoming fear of rejection in sales calls[00:12:00] - Treating sales calls as coaching conversations[00:13:00] - Closing remarks and call to actionJoin Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.Don't forget to visit joannalottcoaching.com for more free resources and see useful links belowUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.Episode Highlights[00:00:00] - Introduction and podcast overview[00:01:00] - The importance of standing out in the coaching industry in 2024[00:02:00] - Strategy 1: Be authentically you[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client[00:05:00] - Strategy 3: Build a memorable personal brand[00:06:00] - Strategy 4: Provide excellent, innovative service[00:08:00] - Strategy 5: Leverage customer case studies and testimonials[00:09:00] - Strategy 6: Build a tight-knit community[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")[00:12:00] - Episode summary and key takeaways[00:13:00] - Closing thoughts and call to action7 Ways to Stand Out from Your Competitors:Be authentically you: Share your unique journey and storiesSolve real, specific problems for your ideal clientBuild a memorable personal brand through authenticityProvide excellent, innovative service (e.g., unlimited laser coaching)Leverage customer case studies and testimonialsBuild a tight-knit community around your brandShow up and be seen - aim for "omnipresence" across platformsResources Mentioned30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days
Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing efforts and client acquisition strategies. Learn how to shift your mindset from survival mode to growth mode during these quieter periods.Show Notes:00:00 - Introduction to the episode00:58 - Understanding business seasons and the importance of consistency02:00 - Auditing your marketing funnel03:00 - Quick and easy sales strategies for immediate results05:00 - Nurturing and converting prospects06:00 - Ramping up content creation during slow periods08:00 - Engaging with others and building relationships on social media09:00 - Long-term marketing projects and becoming an authority in your niche10:00 - Boosting networking and outreach efforts11:00 - Reflecting on the big picture during slow seasons12:00 - Introduction to the 30-day Offer to Market Sprint program13:00 - Details about the Offer to Market Sprint and its benefits14:00 - Closing remarks and call to actionVisit joannalottcoaching.com for free resources and more information about Jo's coaching services.Remember to share this episode with a friend and leave a review if you found it helpful!Useful LinksOffer to Market in 30 Days - starts 16 SeptemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective. Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.Episode Timestamps[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises[03:00 - 05:00] The power of proof over promise in attracting clients[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials[08:00 - 10:00] Documenting client progress and transformations[10:00 - 12:00] Collecting diverse testimonials and case studies[12:00 - 14:00] The importance of video testimonials and leveraging social proof[14:00 - 16:00] Continuously updating and showcasing social proof[16:00 - 17:00] Tips for those starting out with limited proof[17:00 - 18:00] Summary and call to actionUseful LinksOffer to Market in 30 Days - starts 16 SeptemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions. 00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands00:41 Introduction and Personal Update01:00 The Importance of Pre-Launch Phases01:45 Common Pre-Launch Mistakes02:48 Building and Engaging Your Audience04:19 Crafting Consistent Messaging05:30 Tracking Metrics and Data06:07 Creating a Strong Value Proposition06:30 Executing a Successful Pre-Launch08:56 Key Elements of a Pre-Launch Strategy13:27 The Power of a Waitlist18:07 Upcoming Program: Offer to Market in 30 Days 19:52 Conclusion and Final ThoughtsUseful LinksOffer to Market in 30 Days programme - starts 16 SeptemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.Timestamps:00:00 - Introduction and personal update01:00 - The crucial importance of discovery calls in coaching03:00 - 5 key reasons why discovery calls are vital for your business05:00 - The 5 essential elements of an effective discovery call07:00 - Case study: How one coach quadrupled her client base09:00 - Common mistakes to avoid during discovery calls11:00 - The importance of practice in mastering discovery calls13:00 - 2 actionable tips to immediately improve your discovery calls14:00 - Episode summary and key takeaways15:00 - Information about Jo's coaching program for deeper insights16:00 - Closing thoughts on the transformative power of discovery callsUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.Timestamps:[00:00:00] Introduction and Episode Overview[00:01:00] Common Messaging Mistake #1[00:02:00] Learning from Successful Coaches[00:04:00] Crafting Your Unique Message[00:07:00] Common Messaging Mistake #2[00:10:00] Common Messaging Mistake #3[00:12:00] Conclusion and Recap[00:13:00] Information about Jo's Business of Coaching Program[00:14:00] Closing Remarks and ResourcesKey Points:The importance of developing a unique perspective in your messagingHow to avoid generic language and create targeted messages for your ideal clientsStrategies for confidently communicating your expertise and valueThe benefits of joining Jo's Business of Coaching program for coaches looking to uplevel their businessUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches.Show Notes:00:00 - Introduction to Women in the Coaching Arena podcast with host Jo Lott01:00 - Introduction of guest Jess, who is considering joining the business of coaching02:00 - Jess shares her journey into coaching, including her ILM level 7 training03:00 - Discussion of Jess's biggest concerns about starting and growing a coaching business04:00 - Jess explains why she's considering working with a business coach at this stage05:00 - How Jess discovered Jo's podcast and what attracted her to the programme06:00 - Why Jess chose Jo over other business coaches07:00 - Jess's ultimate dream for her coaching business in the next 1-2 years08:00 - Discussion of hesitations about investing in a business coaching programme09:00 - Jo shares her own experience with money mindset shifts10:00 - Additional benefits Jess hopes to gain from the programme, including community11:00 - Jess's final thoughts on making the decision to invest in business coaching12:00 - Where to find Jess online (TwentyTwentyCoaching.co.uk and LinkedIn)13:00 - Wrap-up of the conversation with Jess14:00 - Jo's five tips for making big investment decisions:1. Can saying yes get you closer to your goal?2. Consider the potential return on investment3. Consider the alternative of not investing4. Consult your intuition5. Let faith be bigger than fearUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo Lott interviews Beth O'Neill, a leadership coach who completed Jo's Business of Coaching programme. Beth shares her journey from starting her coaching business to developing successful corporate and women's leadership programmes. She discusses the challenges she faced, the most helpful aspects of the programme, and her plans for future growth.Timestamps:[00:00:00] Introduction and Jo's summer plans[00:02:00] Beth introduces herself and her coaching focus[00:03:00] Beth's situation before joining the Business of Coaching programme[00:04:00] Most helpful aspects of the programme for Beth[00:06:00] Results and changes in Beth's life and business since joining[00:08:00] Beth's increased visibility and presence on LinkedIn[00:09:00] Beth's current client roster and programmes[00:10:00] Beth's experience working with Jo[00:11:00] Beth's biggest takeaway from the programme[00:12:00] Beth's future plans for her business[00:13:00] Who Beth would recommend the programme to[00:14:00] How to get in touch with Beth and her services[00:15:00] Beth's advice for new coaches[00:16:00] Outro and information on Jo's mentorship programmeKey Points:Beth developed her own leadership coaching programme and gained confidence in pricing her services.She increased her visibility on LinkedIn and expanded her client base.Beth now offers corporate coaching culture programmes and a women's leadership programme.The programme provided Beth with a supportive community and personalised mentorship.Beth emphasises the importance of authenticity and leveraging personal strengths in building a coaching business.Contact Information:Beth O'Neill: LinkedIn (Beth O'Neill PCC), Email (hello@bethoneillcoaching.com), Instagram (@itsbethoneill)Jo Lott: Website (www.joannalottcoaching.com)Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Joanna shares a personal letter she wrote to her 23-year-old self, reflecting on her journey as a coach and entrepreneur. She discusses the growth, challenges, and valuable lessons learned along the way.Key Points:The importance of pushing past limiting beliefsRecognizing and valuing one's strengthsFinding courage to take steps towards personal growthThe power of raising your voice to make a differenceEmbracing vulnerability and authenticityHighlights:Joanna reads her letter to her former self, addressing fears, self-doubt, and future accomplishmentsReflections on the journey from working in an office to becoming a coach and business mentorInsights on personal growth and overcoming self-imposed limitationsTakeaways:We all carry limiting beliefs that need to be challenged regularlyFocus on what you want rather than what you don't wantRaise your voice to make a difference in your industry and lifeCall-to-Action:Listeners are invited to write their own letters to their former selves and share them with Joanna at joanna@joannalottcoaching.com.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Signature Solution Launch OfferIf you want to get clear on your niche and signature coaching offer, the Signature Solution self-study course will take you through the process. Use the coupon code GIFT to get 50% off in this launch period only (expires 10pm on Friday 19 July). Click the link to sign up now https://go.joannalottcoaching.com/signaturesolutionSignature Solution Launch OfferIf you want to get clear on your niche and signature coaching offer, the Signature Solution self-study course will take you through the process. Use the coupon code GIFT to get 50% off in this launch period only (expires 10pm on Friday 19 July). Click the link to sign up now https://go.joannalottcoaching.com/signaturesolution
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