Bring Your Product Ideas to Life

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Whatever stage you’re at, there'll be plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are...

Vicki Weinberg


    • Sep 30, 2022 LATEST EPISODE
    • weekly NEW EPISODES
    • 37m AVG DURATION
    • 134 EPISODES


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    Latest episodes from Bring Your Product Ideas to Life

    My experience attending the Top Drawer Trade Show - with Vicki Weinberg

    Play Episode Listen Later Sep 30, 2022 19:43 Transcription Available


    Have you ever wondered what a trade show is like? This week I am sharing my experiences at the Top Drawer Trade Show, one of the premier retail trade shows in the UK, a 3 day event at Olympia in London. I share what the experience was like as a visitor, which booths stood out to me and why, and why you might consider attending a trade show yourself.  Listen in to hear me share: An introduction to Top Drawer Trade Show, and what it is (00:39) Spotting trends (02:45) The talks that were on (03:34) What it is like attending as a visitor (04:23) Seasonal differences between trade shows (05:02) Choosing your spot (06:53) The range of booths available (10:16) Which booths stood out to me and why (11:41) The challenge of finding a price for products (12:32) Why you might benefit from attending a trade show (14:10) USEFUL RESOURCES: https://www.topdrawer.co.uk/ (Top Drawer) https://houseoftwotrees.com/ (House of Two Trees) https://www.thepositiveplanners.com/ (The Positive Planner) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    Getting ready to launch your first product- with Laura Gillett, Stomperz Shoes

    Play Episode Listen Later Sep 23, 2022 34:01 Transcription Available


    Today on the podcast I'm speaking to Laura Gillett. Laura is the founder of Stomperz, a children's shoe brand specialising in wide fitting shoes in fun, affordable styles, which have just launched.  Laura and I talked about what it takes to come up with an idea, and then implement an idea for a product. The focus is on the early stages of starting up a business, and how Laura managed this alongside her full-time job and young family. Listen in to hear Laura share: An introduction to herself and her business (01:07) What inspired her to create her own product (01:30) Researching how to to create her own shoes (02:46) Finding a shoe designer (05:59) Finding a manufacturer (07:24) The time frame involved (08:30) The launch range (09:47) Testing the prototypes (13:19) Working with the manufacturer in China (16:50) Building her website (21:56) Getting insurance (24:21) Her launch plans (25:48) Being realistic about her time when also working full time (29:28) Her number one piece of advice for other product creators (30:12) USEFUL RESOURCES: https://stomperzshoes.com/ (Stomperz Shoes Website) https://www.instagram.com/toddlewaddlestomperz/ (Stomperz Shoes Instagram) https://www.facebook.com/stomperzshoes (Stomperz Shoes Facebook) https://www.linkedin.com/company/stomperz-shoes/ (Stomperz Shoes Linked In) https://twitter.com/stomperzshoes (Stomperz Shoes Twitter) https://www.fiverr.com/ (Fiver) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    Why you should be selling your products on TikTok - with Anna Frapwell

    Play Episode Listen Later Sep 16, 2022 36:53 Transcription Available


    Today's podcast is one I have today's episode is one I've been wanting to record for a while, because today we are talking about TikTok and specifically how to sell your products on TikTok. So I've been looking around for a while for an expert that could talk to us about this. Enter Anna Frapwell.  Anna is the founder of Neon Digital Clicks a digital agency supporting e-commerce baby, kids and family brands to increase sales through a range of online marketing tactics. She has over 20 years experience in marketing and PR working for some pretty big agencies and retail brands... we're talking Revlon, Bravissimo, Baylis & Harding, Britax and global ads agency McCann Eriskson. The Neon team is passionate about helping clients to create a thriving ecosystem through paid social, Google and email marketing where their brands can grow and flourish!  We talk about why you might want to sell your products on TikTok, and how to go about it. It is a really eye-opening conversation, and a great way to explore a potential new marketing and sales avenue for your products business. Listen in to hear Anna share: An introduction to herself and her business (01:40) An introduction to TikTok (02:36) The different lengths of video you can use (04:55) How to shop on TikTok (06:50) The sort of content to produce (07:56) The TikTok demographic (11:04) Whether people come on TikTok to buy (they do!)(12:57) Reasons to give TikTok a try (15:07) Getting started on TikTok (18:34) Content ideas for Product Based Business TikTok videos (22:41) How engagement works on TikTok (25:08) TikTok ads (27:19) Her number one piece of advice for people getting started on TikTok (34:27) USEFUL RESOURCES: http://neondigitalclicks.co.uk/ (Neon Digital Clicks Website) https://www.tiktok.com/@neondigitalclicks (Neon Digital Clicks TikTok) https://www.facebook.com/neondigitalclicks (Neon Digital Clicks Facebook) https://www.instagram.com/neondigitalclicks/ (Neon Digital Clicks Instagram) https://twitter.com/AnnaAtNeon?s=20&t=As1Rmrky3IIxc9L9nR_qBQ (Neon Digital Clicks Twitter) https://www.linkedin.com/in/annafrapwell/ (Anna Frapwell LinkedIn) https://www.facebook.com/groups/UKBloggerOpportunities/ (UK Influencer Opportunities Facebook Group) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    BONUS podcast episode - should you join my Group Product Creation programme (plus common concerns answered)

    Play Episode Listen Later Sep 12, 2022 12:40 Transcription Available


    In this bonus episode I share a bit about my group product creation programme, which opens for registration today.  Listen in to me share: What my group product creation programme is (00:35) Who it is for (03:09) Talking through some of your concerns and queries (06:05) How you can contact me to find out more (10:54) USEFUL RESOURCES: https://vickiweinberg.com/create-a-product-to-sell/ (Find out more about the course) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    Continually adapting your business - with Holly Watson, The Zero Waste Company

    Play Episode Listen Later Sep 9, 2022 60:23 Transcription Available


    Today on the podcast, I'm talking to Holly Watson. Holly is the co-founder of the Zero Cafe and Emporium, a plastic free cafe in community space in the heart of Tunbridge Wells. The Ethical Emporium provides an opportunity to offer local independent designers, makers, and brands to showcase their sustainable artists and wears all under one roof. Along with co-founder and best friend Charlotte Bowyer. Holly is passionate about living a plastic-free lifestyle and encouraging others to do the same. Holly and Lottie's business has pivoted many times over the past few years, partly from necessity and the result of things like COVID. Holly shares how they have made these decisions whilst ensuring they stay true to their core values. Listen in to hear Holly share: An introduction to herself and her business (01:31) What inspired her to set up a zero-waste shop (02:43) The impact of covid on shopping habits (05:59) Pivoting towards the cafe (06:41) Why zero waste shops nationwide have struggled since the pandemic (09:01) The challenges of sourcing and stocking zero waste products (14:28) Learning to adapt your business (17:08) Making the most of a flexible space (19:36) Launching the Ethical Emporium (21:46) Expanding the Ethical Emporium concept (30:47) Developing her own product range, Wander & Wild (40:13) Advice on running a business with a friend (46:59) Her number one piece of advice for product creators (54:02) USEFUL RESOURCES: https://www.thezerowastecompany.com/ (The Zero Waste Company Website) https://www.facebook.com/thezerowastecompany (Zero Waste Company Facebook) https://www.instagram.com/thezerowastecompany/ (Zero Waste Company Instagram) https://twitter.com/thezerowasteco (Zero Waste Company Twitter) https://theethicalemporium.com/ (Wander & Wild Candles) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) Mentioned in this episode: My group product creation programme is now open Would you like to create a product to sell? Perhaps you don't know exactly what's involved and what the steps are to make it happen? Maybe you worry that you'll invest time and money into creating a product and nobody will buy it? Whatever concerns you, if you want to have your product ready to sell by the end of the year, and want some accountability, I can help. Join my Group Product Creation Programme and I'll take you through every step. We won't just work on sourcing or creating your product (although we will do this!) We'll also research your ideal customer, the market and the competition – to establish whether your product has the potential to sell and be profitable – before you spend time and money on it. Sign up here: https://vickiweinberg.com/create-a-product-to-sell/

    Create a product to sell in 10 weeks - with Vicki Weinberg

    Play Episode Listen Later Sep 2, 2022 38:30 Transcription Available


    Did you know you can create a product to sell in 10 weeks? When I started out it took me a lot longer. I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. Fast forward to my subsequent products when I knew what I was doing, and I had a checklist; well the whole process was a lot more efficient, and I was making money from the product a lot sooner. It can be done, so in this episode I share with you the fundamentals of how you can create your very own product to sell in 10 weeks. EPISODE NOTES Listen in to hear me share: An introduction to the topic (00:22) Get my free checklist (02:57) Week 1 - Get clear on your product idea (03:31) Week 2 - Validate your product idea (06:16) Week 3 - Data gathering & thinking about pricing (12:29) Week 4 - Prepare your supply communication (16:19) Week 5 - Research credible suppliers (19:15) Week 6 - Tracking responses (22:42) Ordering samples (26:00) Week 7 - Shipping & logistics (28:30) Week 8 - Finances (30:52) Week 9 - Placing your order (33:13) Week 10 - Creating a marketing & launch plan (34:05) Join me in my group programme (35:45) USEFUL RESOURCES: https://vickiweinberg.com/how-to-create-a-product-to-sell-in-10-weeks-step-by-step/ (Read the accompanying blog post) https://checklist.vickiweinberg.com/planner (Free Product creation weekly planner & checklist) https://mailchi.mp/f460d6a5d400/validation (Free Validate your product idea) https://vickiweinberg.com/captivate-podcast/how-and-why-to-validate-your-product-ideas-3/ (Podcast: How (and why) to validate your product ideas) https://vickiweinberg.com/captivate-podcast/should-i-source-my-product-overseas/ (Podcast: Should I source my product overseas?) https://vickiweinberg.com/captivate-podcast/shipping-and-importing-your-products-with-simon-arnold-unity-logistics/ (Podcast: Shipping & importing your products) https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/ (Podcast: Where to sell your products online) http://checklist.vickiweinberg.com/waitlist (Join the group programme waitlist) https://vickiweinberg.com/product-creation-power-hour/ (Book a Power Hour with me)   LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    Knowing your customer - with Siena Dexter - SmashBrand

    Play Episode Listen Later Aug 26, 2022 46:31 Transcription Available


    Today my guest on the podcast is Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena's main interest is in Behavioural Economics and quantifiable ways to predict human behaviour - which happens to be exactly what Smashbrand does best.  We talked about packaging,  branding, how to catch your customer's eye, the importance of knowing your market and connecting with your audience.  Listen in to hear Siena share: An introduction to herself and her business (01:14) The process of how SmashBrand test brands and packaging (01:50) The challenges of rebranding (05:26) Grabbing the consumer's attention (07:06) Predicting consumer behaviour (08:57) How a small independent brand can stand out in the marketplace (10:27) How to connect with your audience (11:25) Make people care about your story (13:57) Do you need to show the face behind the brand? (15:15) How to make a brand a bestseller (18:52) Being realistic about the work that goes into making a brand a success (21:40) Key team members to recruit as you scale your brand & business (23:05) Things to consider when approaching buyers (25:43) Things to consider around the messaging of your brand (31:19) Tips for what to include on your packaging (35:25) Her number one piece of advice for product creators (42:59) USEFUL RESOURCES: https://www.smashbrand.com/ (SmashBrand Website) https://www.linkedin.com/company/smashbrand/ (SmashBrand LinkedIn) https://vickiweinberg.com/captivate-podcast/creating-a-food-business-and-getting-stocked-in-major-supermarkets-with-marieke-syed-snackzilla/ (Podcast 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla ) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    Selling sustainable partyware - with Ciara Westhead - Pico

    Play Episode Listen Later Aug 19, 2022 48:39 Transcription Available


    Today on the podcast I'm talking to Ciara Westhead from Pico. Pico brings sustainability to all occasions with a current focus on children's events. Ciara sells sustainable partyware, and we had a really great conversation about why she chose to start a business selling these products, some of the issues around sourcing them, and other ways you can make a party sustainable. Pico is a young company, with big plans. It was really exciting to learn about Ciara's plans for the future, and everything that she has achieved in a short space of time. I found it inspiring, and I hope you do too. Listen in to hear Ciara share: An introduction to herself and her business (01:16) Her current range of products (02:56) Introducing reusable decorations (05:38) What inspired her to start Pico (08:01) Researching the market (08:50) Finding a UK based supplier (10:04) Organising her search for suppliers, and keeping track of replies (13:04) The importance of having a clear vision (18:21) Educating people on how to have more sustainable parties (21:05) Dealing with greenwashing, and what it is (39:04) Her number one piece of advice for other product creators (42:40) USEFUL RESOURCES: https://picouk.net/ (Pico Website) https://www.facebook.com/groups/1245223239344680 (Pico Party VIPs Facebook Group) https://www.facebook.com/Picopartyyy (Pico Party Facebook) https://www.instagram.com/picopartyyy/ (Pico Instagram) https://www.linkedin.com/in/ciara-westhead-987658151/ (Ciara Westhead Linked In) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    The importance of knowing your numbers - with Tas - Very Craftea

    Play Episode Listen Later Aug 12, 2022 50:26 Transcription Available


    Today on the podcast I'm talking to Tas from Very Craftea. Tas exists to help all people create moments, to feel comforted and included by creating the best products accessible to everyone without compromise. Tas sells two separate product lines in her business, organic teas and craft kits, hence Very Craftea.  We spoke about Tas's inspiration for setting up her business, building relationships with suppliers and the importance of having a good spreadsheet so that you know your numbers.  Listen in to hear Tas share: An introduction to herself and her business (01:20) How she got the idea for her business (01:53) The first steps of turning an idea into a business (04:31) Building a business takes time (07:46) Ensuring that she worked with ethical suppliers (19:01) Building supplier relationships (22:11) Finding suppliers for her craft kits (24:25) Putting together her craft kits (29:17) Her number one piece of advice for other product creators (39:45) USEFUL RESOURCES: http://www.verycraftea.co.uk/ (Very Craftea Website) http://www.facebook.com/VeryCraftea (Very Craftea Facebook) http://www.facebook.com/VeryCraftea (Very Craftea Instagram) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

    123 Things to do with your Amazon Seller Central account this Summer - with Vicki Weinberg

    Play Episode Listen Later Aug 5, 2022 14:00 Transcription Available


    Are you an Amazon seller? This episode is for you. Much as we would all love to sit back and watch the sales roll in, we know that there is a little bit more to it. In this episode I am sharing my top tips of things that you could do over the summer when it is a little bit quieter to make the most of your seller central account setting. It's a short episode this week, full of actionable tips. As ever let me know how you get on, and if you have any questions. Listen in to hear me share: An introduction to the topic (00:22) Look at your reports (01:11) Review your inventory (02:01) Review your listings and optimise them if needed (03:06) Do some competitor research (03:54) Check your account health (04:56) Review your Amazon advertising (05:46) Apply or set up Amazon brand registry (07:46) Check your products are up to date (11:03) Run some promotions, or sell in a new marketplace (11:36) Book an audit with me! (12:26) USEFUL RESOURCES:  https://vickiweinberg.com/free-resources/ (Free Resources, including How to successfully launch a product on Amazon or rescue one that's not selling) https://vickiweinberg.com/captivate-podcast/15-ways-to-give-your-product-sales-a-boost-with-vicki-weinberg/ (Podcast Episode 111 15 Ways to give your product sales a boost) https://vickiweinberg.com/product-creation-power-hour/ (Book a Power Hour with me)  LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Paperchase owes me over £22,000 - with Angela Chick

    Play Episode Listen Later Jul 29, 2022 64:20 Transcription Available


    Today my guest on the podcast is Angela Chick. Angela is an illustrator and designer with a love for colour and kindness. She creates unique gifts and greeting cards for people who care about other people.  I first heard about Angela in a post by Holly Tucker, where she was talking about the fact that Paperchase owes Angela £22,000. I didn't even know that Paperchase had gone into administration. Angela is not alone, and there are a whole host of small businesses who are owed money by Paperchase. Angela has really bravely agreed to come on and share her story with us, and how small businesses can protect themselves going forwards. Listen in to hear Angela share: An introduction to herself and her business (01:20) How she started her business (02:04) Transitioning from being an artist in residence to running her business full time (05:15) Getting stocked by Not On The High Street (09:58) Where she gets inspiration for her products (16:03) Selling the right products at the right time during the pandemic (17:46) Finding producers and suppliers for her products (20:33) Wholesaling her products (22:50) Licensing her products (23:18) Why licensing is an attractive option (25:28) Her first experience at a Trade Show, Top Drawer (29:26) Her top tips and advice for Trade Shows (31:50) Her experience with Paperchase (41:45) Finding out Paperchase has gone into Administration and what that meant for her (46:31) Connecting with other small businesses also owed money by Paperchase (50:33) How it has changed how Angela works with other companies (56:56) Why working with smaller companies can be better than working with the biggest retailers (57:04) Her number one piece of advice for other product creators (01:01:14) USEFUL RESOURCES: http://www.angelachick.com (Angela Chick Website) http://www.facebook.com/LoveAngelaChick (Angela Chick Facebook) http://www.instagram.com/angela.chick.illustration (Angela Chick Instagram) https://www.linkedin.com/in/angela-chick/ (Angela Chick LinkedIn) https://twitter.com/MissAngelaChick (Angela Chick Twitter) Trade Shows: https://www.topdrawer.co.uk/ (Top Drawer) https://www.progressivegreetingslive.com/ (Progressive Greetings Live) Fellow Indies mentioned by Angela: https://www.jellyarmchair.com/ (Jelly Armchair) https://shop.holeinmypocket.com/ (Hole In My Pocket) https://dandelionstationery.co.uk/ (Dandelion Stationery) https://sarahray.co.uk/ (Sarah Ray) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)

    How to start, launch and scale your product business - with Nicole Higgins - The Retail Coach

    Play Episode Listen Later Jul 22, 2022 40:46 Transcription Available


    Today my guest on the podcast is Nicole Higgins. Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S,  Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits. Nicole reveals her top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. There is so much knowledge here, and Nicole shares a range of excellent resources I know that you will want to investigate. Whether you are starting out, or looking to take the next step in your business, there are lots of takeaways actions in this episode. Listen in to hear Nicole share: An introduction to herself and her business (01:04) Learnings from working with big brands that can be applied to small brands (02:26) The advantages of being a smaller brand  (04:31) The importance of outsourcing (05:13) The first step to take when developing your product (07:26) Pre-work to do before finding a supplier (09:38) Questions to consider when choosing a supplier (11:08) Pricing (13:33) How to have a successful product launch (17:08) Why Tik Tok is a great platform for a product business (21:48) Great resources for PR tips (26:05) How to successfully grow and scale your business (28:18) Common mistakes to avoid (34:01) Her number one piece of advice for other product creators (38:42) USEFUL RESOURCES: Nicole Higgins: http://www.thebuyerandretailcoach.com/ (The Buyer & Retail Coach Website) http://www.instagram.com/thebuyerandretailcoach (The Buyer & Retail Coach Instagram) https://thebuyerandretailcoach.com/podcast/ (The Buyer & Retail Coach Podcast) FREE RESOURCE: https://thebuyerandretailcoach.com/questionstoasksuppliers/ (Questions to ask suppliers when starting your business) Brands & Resources mentioned: Adam Frisby -  https://www.inthestyle.com/ (In The Style) Katie Tucker - https://www.instagram.com/productjungle/ (Product Jungle) https://www.commonobjective.co/ (Common Objective) https://www.alibaba.com/ (Alibaba) https://pantee.co.uk/ (Pantee) https://mailchimp.com/en-gb/ (Mailchimp) https://www.klaviyo.com/ (Klaviyo) https://www.launchrock.com/ (Launchrock) Fiona Minett - http://bossyourpr (Boss Your PR) Lucy Werner - https://www.thewern.com/hype-yourself (Hype Yourself) https://www.facebook.com/groups/lightbulbhangout/about/ (Lightbulb Facebook Group) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)

    Working with a team of makers - with Chloe Hannay - Willow & Bert Interiors

    Play Episode Listen Later Jul 15, 2022 33:59 Transcription Available


    Today on the podcast I am talking to Chloe Hannay, founder of Willow & Bert Interiors. Chloe is an interior designer and soft furnishings consultant who also creates bespoke beautiful handcrafted curtains, blinds, cushions, and other soft furnishings, which are always finished with a Willow and Bert signature flourish. I absolutely love talking to Chloe. She's the first guest I've had on who offers products and a service all in one. IT was a really interesting conversation learning about the world of Interior Design, and how Chloe evolved her business from making items herself, to running a team of makers who support her business.  I really hope that you also find it enjoyable and you learn from it and are inspired too. Listen in to hear Chloe share: An introduction to herself and her business (01:32) How she came to set up her business 8 years ago (02:26) How she started out making everything herself (03:33) Why she started to look for other people to make items for her, and building her team (04:08) How she learnt how to reupholster items (06:33) Adjusting to not making the items herself (08:18) Combining a product and a service (10:28) Pulling together a scheme with Willow & Bert bespoke pieces & high street purchases (17:37) Managing fabric supplies post Covid (21:03) Working as an interior designer through the pandemic (22:54) How she built her team of makers (25:25) Learning to delegate when you run a small business (27:18) Her number one piece of advice for other product creators (29:58) USEFUL RESOURCES: https://www.willowandbertinteriors.co.uk/ (Willow & Bert Interiors Website) https://www.instagram.com/willowbertinteriors/ (Willow & Bert Instagram) https://www.facebook.com/willowbertinteriors (Willow & Bert Interiors Facebook) https://www.houzz.co.uk/professionals/curtains-blinds-and-shutters/willow-and-bert-interiors-pfvwgb-pf~1387774570? (Willow & Bert Interiors Houzz) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to package and present your products - with Vicki Weinberg

    Play Episode Listen Later Jul 8, 2022 24:25 Transcription Available


    EPISODE NOTES This week on the podcast my focus is packaging, and how you present the products that you are going to sell. It's an episode packed full of practical advice, that takes you through all the different things to consider when putting together the packaging for your product. Firstly I share why good packaging matters, and how you can use it to elevate and market your brand.  Then we dig into the practical side, legislation to be aware of, Amazon marketplace requirements to consider if you want to sell via Amazon, and where to get your packaging made. Finally I share my top tip for how to ensure you have the best packaging for your products.  Listen in to hear me share: Why packaging is important (00:38) Elevating your brand via your packaging (02:42) The importance of robust packaging that protects your products (04:58) Choosing and designing your product packaging (08:57) What to put on your packaging (12:54) Packaging legislation to be aware of (15:10) Amazon marketplace packaging requirements to be aware of (16:33) Where to get your packaging made (17:54) Do you need a packaging designer? (19:46) My final tip (21:28) USEFUL RESOURCES: https://vickiweinberg.com/how-to-package-your-product-2/ (Blog: How To Package Your Product To Sell) https://vickiweinberg.com/5-branding-essentials-for-product-businesses/ (Blog: 5 Branding Essentials For Small Businesses by Cara Sayer) https://vickiweinberg.com/captivate-podcast/how-to-brand-your-physical-products-with-cara-bendon/ (Podcast: Episode 80 How To Brand Your Physical Products with Cara Bendon) https://www.gs1uk.org/ (GS1 Website) - for Amazon barcodes LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE product creation checklist https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist) Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    Supply Chain Transparency - with Nadia Hussain - Hair Loving

    Play Episode Listen Later Jul 1, 2022 38:11 Transcription Available


    Nadia Hussain is the founder of Hair Loving who create hair products for all stages of life.  Hair Loving specialise in promoting hair growth and health from childhood to postpartum and menopause. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I am talking to Nadia Hussain from Hair Loving. Hair Loving produced hair product for, all stages of life, and specialize in promoting hair growth and health and childhood to postpartum and menopause. This is the second hair care company I've had on the podcast recently, a few weeks ago my guest was Laurence Quinnell of Leonora Haircare. Nadia and Laurence may be selling similar products, but their stories and business set up are completely different. Nadia's background is that she is a highly successful hair and make up artist, who also runs a hair & make up training academy. Nadia developed her products after years of speaking to her customers about their hair care woes. I found it fascinating learning about the differences and similarities between their businesses, as it illustrates perfectly that there is no one ‘correct way of doing things. It has to be what works for you.  Listen in to hear Nadia share: An introduction to herself and her business (01:32) What inspired her to create her products (02:11) How she started the process of producing her products (03:33) Research and learning how to properly formulate products (05:00) Transitioning from developing the products herself to outsourcing production (06:14) Why she decided to outsource product production (08:20) Supply chain transparency, what it is and why it is important (11:09) When she realised that her self formulated products could become a business (15:39) How Lockdown helped boost the launch of her business and website (17:19) How she started wholesaling (21:24) Attending trade and customer exhibitions (23:15) Getting stocked in John Lewis & Fenwicks ((23:46) Expanding her range with gift boxes (26:35) Selling on Amazon (27:59) The importance of getting the fundamentals right on Amazon (32:52) Her number one piece of advice for other product creators (35:03) USEFUL RESOURCES: https://hairloving.com/ (Hair Loving Website) https://www.instagram.com/hair_loving_co/ (Hair Loving Instagram) https://www.facebook.com/hairloving/ (Hair Loving Facebook) https://www.linkedin.com/company/hairloving/ (Hair Loving Linked In) https://twitter.com/HairLovingCo (Hair Loving Twitter) https://www.youtube.com/channel/UC5_zWwV-hwvSzcDqvEH0teg (Hair Loving Youtube) https://vickiweinberg.com/captivate-podcast/how-to-formulate-a-haircare-range-and-do-it-sustainably-with-laurence-quinnell-leonora-haircare/ (Podcast Episode 114 How to formulate a haircare range (and do it sustainably) with Laurence Quinnell, Leonora Haircare) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE product creation checklist https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist) Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    Preparing to sell your products at Christmas - with Catherine Erdly

    Play Episode Listen Later Jun 24, 2022 38:21 Transcription Available


    Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm re-releasing a conversation I recorded with Catherine Erdly last September about how to prepare for Christmas. Catherine is the founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. Catherine shares the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales. I came away from the podcast with the sense I was sharing it all too late, and actually summer is when you need to start prepping for Christmas. My hope is that by re-releasing this episode now, you will find things you can do that will save you a lot of stress in October, November & December this year.  It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season!  Listen in to hear Catherine share: An introduction to herself and her business (01:43) When to start planning for Christmas  (02:19) Long-term Christmas planning (04:24) When to start talking about Christmas to your customers (09:42) Things you can do now to start prepping for Christmas (13:14) Jobs that you should leave now until after Christmas! (19:18) How to make the most of Christmas if your product isn't a traditional gift (23:16) The particular opportunities you have this Christmas (28:19) Tasks you should be doing after Christmas (30:00) Her number one piece of advice for product creators this Christmas (33:36) USEFUL RESOURCES: https://www.resilientretailclub.com/ (The Resilient Retail Club Website) http://twitter.com/resretailclub (Resilient Retail Club Twitter) http://www.facebook.com/resilientretailclub (Resilient Retail Club Facebook) http://instagram.com/resilientretailclub (Resilient Retail Club Instagram) https://www.linkedin.com/in/catherineerdly/ (Catherine Erdly LinkedIn) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to take and edit your own product photos (using a smartphone) - with Jade Tinkler

    Play Episode Listen Later Jun 17, 2022 30:30 Transcription Available


    Jade Tinkler is an award-winning portrait photographer, who specialises in helping women to be seen, celebrated and empowered - particularly those over the age of 40. She helps women to realise that they are photogenic, through creating beautiful portraits that they love and are proud of.  Jade also helps female business owners and entrepreneurs to stand out from the crowd whilst looking (and feeling) confident within their brands, through appealing and inspiring brand-styled photography.   EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week my guest on the podcast is Jade Tinkler, an award winning portrait, who recently took the headshots and branding photos that you will see on my website.   Jade joins me today to share how you can take great photos of your products using your phone and how to edit them. And she had some really great advice and made it sound so simple to take really good photos with your phone, using hardly any props, just a bit of natural light and maybe some white cardboard. Jade will explain why! I hope that after listening to this episode, you are inspired to go away and experiment with taking your own product photos yourself Listen in to hear Jade share: An introduction to herself and her business (01:44) Why having good photos of your products is important (02:43) The types of images you need of your products (05:03) The types of photos you can take with your phone (08:37) Choosing your background (09:58) Useful props for taking a good photo (11:23) Getting the lighting right(12:06) Taking photos outside (15:45) Editing your photos (16:49) Her top tips for photo editing software (19:47) Her number one piece of advice for taking photos (23:58) Details about upcoming workshops and webinars that Jade is running (26:08) USEFUL RESOURCES https://jadetinklerphotography.co.uk/ (Jade Tinkler Website) https://www.facebook.com/JadeTinklerPhotography (Jade Tinkler Facebook) https://www.instagram.com/jadetinklerbranding/ (Jade Tinkler Instagram - Branding ) https://www.instagram.com/jadetinklerphotography/ (Jade Tinkler Instagram - Portraits) https://www.linkedin.com/in/jadetinklerbrandphotography/ (Jade Tinkler Linked In) https://apps.apple.com/us/app/snapseed/id439438619 (Snapseed) https://www.subscribepage.com/jadetinklerwebinar (Jade Tinkler Webinar): THE 5 TOP SECRETS OF PHONE PHOTOGRAPHY FOR YOUR BUSINESS https://www.eventbrite.co.uk/e/boost-your-business-with-diy-flatlay-photography-tickets-347015050357 (Jade Tinkler Workshop:) BOOST YOUR BUSINESS WITH DIY FLAT LAY PHOTOGRAPHY LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE product creation checklist https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist)

    How to price your products - with Vicki Weinberg

    Play Episode Listen Later Jun 10, 2022 15:04 Transcription Available


    EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today's episode is all about pricing, in particular how to work out the price for your product. There is a plethora of information online about how to work out your product price, from working out manufacturing costs, packaging costs, and then adding profit on top of it. My advice is different. I advocate working out your product price first. Do your research, learn the market and decide what you want to sell your product for. Then work backwards to see if you can make it cost effective. I believe using this method can save you a lot of time and heartache down the line. Listen in to hear me share: Why I wanted to record this episode (00:45) The method I think you should use for working out your product price (01:23) Why it is important to decide on your price first (01:35) The importance of doing your research (05:57) Working out where your product fits in the market (07:09) The advantages of knowing your product price as you develop your product (08:25) What to do if there is nothing else similar to compare it to (09:50) Ways to reduce the product costs for you (10:32)   LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE Amazon launch guide Get your FREE Amazon launch guide https://bring-your-product-idea.captivate.fm/amazonlaunchguide (Get your free Amazon launch guide)

    How to formulate a haircare range (and do it sustainably) with Laurence Quinnell, Leonora Haircare

    Play Episode Listen Later Jun 3, 2022 56:47


    EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Laurence Quinnell from Leonora Haircare. I actually have two businesses on the podcast in the next couple of weeks who sell hair products. The reason for this is they make similar products, but their stories and way they have produced their hair products are really different, and I think it is fascinating to see different ways of setting up a similar business.  I know Laurence personally, use her products myself, and I've been really inspired by her story over the last couple of months. Laurence is an ex-midwife who, having been made redundant from a high street job in the pandemic, has set up her own business and is making the products at home. She has been incredibly diligent about making sure that her products are all accredited and certified, and has developed her products using Ayurvedic ingredients. She has achieved so much in a short amount of time, and is incredibly knowledgeable about the importance of ensuring cosmetic products are safe to use, and how to go about this. Listen in to hear Laurence share: An introduction to herself and her business (01:17) Using Ayurvedic ingredients (05:49) Finding a formula that worked, and getting it certified (09:04) Practical considerations when creating your product at home (12:17) Long it takes to create a batch (14:42) How long it took to bring her products to market (15:42) Gaining feedback, reviews and customers from sending out samples (19:30) Sourcing sustainable packaging (23:25) Using fellow small business owners for printing and logo design (25:45) Getting stocked in local shops and setting up partnerships with hair salons (28:52) The differences between selling on Etsy and on her website, and shipping globally (34:11) The importance of testing the product at the outset (41:33) Working with the NEA (46:51) Her number one piece of advice for other product creators (49:47) USEFUL RESOURCES: https://leonorahaircare.com/ (Leonora Haircare Website) https://www.etsy.com/uk/shop/LeonoraHaircare (Leonora Haircare Etsy) https://www.instagram.com/leonora_haircare/ (Leonora Haircare Instagram) https://www.facebook.com/leonorahaircare (Leonora Haircare Facebook) https://www.tiktok.com/@leonora_haircare (Leonora Haircare Tiktok) https://twitter.com/loloso (Leonora Haircare Twitter) https://www.linkedin.com/in/laurence-quinnell-a1a323213/ (Laurence Quinnell Linked In) https://www.gov.uk/government/collections/new-enterprise-allowance-campaign (NEA - New Enterprise Allowance) - this has now closed to new participants June 2022   LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)

    Moving your products business online - with Amanda Davey, Tilia Publishing

    Play Episode Listen Later May 27, 2022 43:58 Transcription Available


    Amanda Davey writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people to learn more about what they can see around them, without them fully realising they are learning! There is unpredictability in non-fiction and that's where Amanda's heart lies.  EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Amanda Davey from Tilia Publishing. Amanda writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people learn more about what they can see around them without fully realising they're learning. There's unpredictability and non-fiction, and that's definitely where Amanda's heart lies.  Amanda and I discuss how her business has evolved from starting to sell greetings cards via local shops and retailers, to moving online and building a website. We discussed the challenges of getting stocked in shops, fast changing fashions and how the business has changed since the pandemic. Listen in to hear Amanda share: An introduction to herself and her business (01:20) How she got started selling cards (02:00) What she did before she started the business (03:56) Identifying a gap in the market for local cards (06:09) Where she initially sold her products (08:55) Setting up a website (11:49) Approaching and getting stocked in shops (19:09) Developing and expanding her range, and exploring new markets (25:41) Why she uses a local printers rather than somewhere abroad (30:29) Changing fashions in the Greeting Card industry (35:40) Her number one piece of advice for other product creators (38:08) USEFUL RESOURCES: https://www.tiliapublishinguk.co.uk/ (Tilia Publishing Website) https://www.facebook.com/TiliaPublishingUK (Tilia Publishing on Facebook) https://twitter.com/TiliaPublishUK (Tilia Publishing on Twitter) https://www.linkedin.com/in/adavey/ (Amanda Davey LinkedIn) https://www.facebook.com/groups/ladderclub/ (The Ladder Club) https://vickiweinberg.com/captivate-podcast/how-to-make-your-customer-experience-more-inclusive-and-make-more-sales-with-jodie-greer-be-people-smart/ (Podcast Episode 94: How to make your customer experience more inclusive (and make more sales) with Jodie Greer of Be People Smart) https://www.justacard.org/ (Just A Card Campaign) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla

    Play Episode Listen Later May 20, 2022 37:23 Transcription Available


    Born out of a mum's frustration to find healthy filling snacks for her two boys, SNACKZILLA soft-baked oat cookies are made especially for kids, supporting them to live healthier lives without compromising on taste or fun. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Marieke Syed is the founder of SNACKZILLA, who make soft-baked oat cookies made especially for kids, supporting them to live healthier lives without compromising on taste or fun. SNACKZILLA was born out of Marieke's frustration to find healthy filling snacks for her two boys. Marieke's products are stocked in Ocado, and will soon be in Sainsburys.  Marieke is only the second guest I have had on the podcast who sells a food product. It was absolutely fascinating to talk to her and learn more about the process of mass producing a food product, getting stock in supermarkets and insider knowledge about the food industry. Listen in to hear Marieke share: An introduction to herself and her business (01:12) What inspired her to start Snackzilla (01:54) The journey from inspiration to creating her own recipe (04:17) Working with food developers (07:06) Selling her product to supermarkets (10:02) Finding a manufacturer (16:27) Growing her business, and making her first staff hires (20:34) Advice for hiring staff (24:54) Sourcing investment (26:18) Industry specific regulations and challenges (29:43) Her number one piece of advice for other product creators (34:35) USEFUL RESOURCES: https://www.snackzilla.co.uk/ (Snackzilla Website) https://www.instagram.com/snackzilla_uk/ (Snackzilla Instagram) https://www.facebook.com/SNACKZILLAUK/ (Snackzilla Facebook) https://www.linkedin.com/in/marieke-syed-64b7742/ (Marieke's LinkedIn) https://youngfoodies.co.uk/ (Young Foodies) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    15 Ways To Give Your Product Sales A Boost - with Vicki Weinberg

    Play Episode Listen Later May 13, 2022 23:11 Transcription Available


    EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** What is the one thing we all want to do? Sell more of our products. I thought I would share some ideas that worked for me when I ran my own product-based business, Tiny Chipmunk, and things that I have seen work for my clients.  I'm not a sales expert, and not everything that I suggest will work for everyone or appeal to everyone. But I wanted to share a few different ideas that you could try to give your sales a boost.  At the end of the episode I have included some Amazon specific ideas. I hope you will find this useful even if you don't currently sell on Amazon, as some of these tips are transferable to other platforms.  Good luck and let me know what works for you. Listen in to hear me share: An introduction to myself and the topic (00:34) My top sales tips (01:44) Sales tips for Amazon (12:31) How to share your tips (21:58) USEFUL RESOURCES: https://vickiweinberg.com/sell-more-products-15-things-to-try/ (Read the blog post for this episode) https://vickiweinberg.com/captivate-podcast/how-to-sell-your-products-on-social-media-with-emma-peries-digital-mother/ (Episode 82 How to sell your products on social media with Emma Peries, Digital Mother) https://vickiweinberg.com/captivate-podcast/how-to-work-with-influencers-with-donna-jackson/ (Episode 76 How to work with influencers with Donna Jackson) https://vickiweinberg.com/free-resources/ (Free Resources, including Amazon Checklist) https://vickiweinberg.com/product-creation-power-hour/ (Book a Power Hour with me) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Creating a Sustainable Business - with Georgina Robinson, Juniper Studio

    Play Episode Listen Later May 6, 2022 39:00 Transcription Available


    Juniper Studio create bespoke keepsakes, gifts and decor. With a passion for treasuring the small things in life, they pride themselves on sustainability, crafting keepsakes for families to look back on and treasure for generations to come. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Georgina Robinson is the founder of Juniper Studio, who create bespoke keepsakes, gifts and decor. She has a passion for treasuring small things in life, and she prides herself on sustainability and crafting keepsakes for families to look back on and treasure for generations to come.  Georgina and I speak a lot about her products, her inspiration, and how she is making her business more sustainable and reducing its environmental impact, including using a Shopify app which means a tree is planted every time Georgina receives an order.  Listen in to hear Georgina share: An introduction to herself and her business (00:55) How she started her business (02:03) Working with Not On The High Street (02:57) Using content creators to help with social media marketing (06:18) Managing her time (08:13) Creating her products (09:53) Making her business more sustainable (14:42) How small businesses are leading the way with sustainability (29:51) Her number one piece of advice for other authors (31:43) USEFUL RESOURCES: https://www.juniperstudio.co.uk/ (Juniper Studio Website) https://www.instagram.com/juniperstudiouk/ (Juniper Studio Instagram) https://www.notonthehighstreet.com/juniperstudio (Juniper Studio on Not On The High Street) http://www.greencastus.com/ (Greencast) https://apps.shopify.com/tree-nation (Tree Nation Shopify App) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE Amazon checklist to help you get started Get your FREE Amazon checklist to help you get started selling on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist https://bring-your-product-idea.captivate.fm/amazon-checklist (Get your free selling on Amazon checklist)

    3D printing your own products to sell - with Raksha Patel, Reflect with Raksha

    Play Episode Listen Later Apr 29, 2022 42:30 Transcription Available


    Raksha Patel, of Reflect with Raksha, shares how her YouTube channel about bullet journaling led to the creation of a successful product business 3D printing stencils to help fellow bullet journalers.  EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I'm interviewing a YouTube sensation, Raksha Patel of Reflect with Raksha. Raksha has over 15K subscribers, and uses journaling to help people slow down, reflect and pursue what really matters to them. Raksha believes that by looking after our minds and getting to know ourselves better, we can live happier and more fulfilled lives.  In this episode we explore bullet journaling and its benefits, building an audience on YouTube and how this community led to Raksha creating her own products using a 3D printer. I've never met anyone who is using a 3D printer to create their products before, so I was fascinated to learn about the process and how it works. It is much more accessible than I realised, and is something that anyone could do from home. I hope that you are as inspired as I was by this episode, whether it is to start bullet journaling or experiment with a 3D printer! Listen in to hear Raksha share: An introduction to herself and her business (01:22) How she started on YouTube (02:00) How her YouTube channel has grown, and the opportunities it has created (05:21) How the YouTube audience and community has influenced the development of her business (08:21) What Bullet Journaling is (11:53) The products that she has created (19:00) Using a 3D printer (28:31) Future ideas for products and her business (36:07) Her number one piece of advice for other authors (40:32) USEFUL RESOURCES: https://www.youtube.com/c/ReflectwithRaksha (Raksha's Youtube Channel) https://www.tiktok.com/@reflectwithraksha (Raksha's TikTok) https://www.instagram.com/reflectwithraksha/ (Raksha's Instagram) https://www.linkedin.com/in/raksha-patel-0a631625/ (Raksha's LinkedIn) https://twitter.com/Reflectw_Raksha (Raksha's Twitter) https://reflectwithraksha.com/ (Raksha's Website) https://www.etsy.com/uk/shop/ReflectwithRaksha?ref=simple-shop-header-name&listing_id=947514883 (Raksha's Etsy Shop) https://reflectwithraksha.com/subscribe/ (Raksha's Newsletter) https://www.amazon.co.uk/Bullet-Journal-Method-Ryder-Carroll/dp/0008261407/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= (The Bullet Journal Method Book) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) Mentioned in this episode: Get your FREE Amazon checklist to help you get started Get your FREE Amazon checklist to help you get started selling on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist https://bring-your-product-idea.captivate.fm/amazon-checklist (Get your free selling on Amazon checklist)

    How writing a book can support your business - with Marina Fernandez Julian

    Play Episode Listen Later Apr 22, 2022 43:42 Transcription Available


    Coach and NLP Trainer Marina Fernandez Julian shares how writing a book has strengthened and enhanced her business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I have a fantastic interview for you with Marina Fernandez Julian. Marina is a coach and NLP master practitioner, a trainer and a facilitator. Marina is also the author of her book, Balance: Living A Life True To Yourself. In her book Marina explores how to live life in a way that is true to you. Marina shares her tools and techniques to empower you to create the life you've always wanted to live. Marina shares what prompted her to write a book, the writing and publishing process and how the book works alongside her service offerings. Marina is full of encouraging advice, and shares how writing a book has made her more confident and gain clarity on who she is and what she can offer. It's an inspiring and empowering episode. Listen in to hear Marina share: An introduction to herself and her business (01:05) An introduction to her book, and what it is about (01:26) Who the book is for (04:09) Why she decided to write a book (06:40) Her book writing process (15:00) Getting published (18:48) Where the book is being sold (23:26) Working with a distributor and marketing the book (24:04) Advice for deciding between working with a publisher and self publishing (28:03) How the book sits alongside her coaching business  (30:26) How writing a book can support your business (33:23) Her number one piece of advice for other authors (41:46) USEFUL RESOURCES: https://www.amazon.co.uk/Balance-Living-Life-True-Yourself/dp/1739863801/ref=sr_1_1?crid=7RYSPGD8RSL1&keywords=balance+living+a+life+true+to+yourself+marina+fernandez&qid=1647432487&sprefix=balance%2C+living+a+%2Caps%2C152&sr=8-1 (Buy The Book) https://marinazestforlife.com/ (Marina's Website) https://www.instagram.com/marinazestforlife/ (Marina's Instagram) https://www.facebook.com/marinazestforlife (Marina's Facebook) https://www.linkedin.com/in/marina-fernandez-julian-91680a46/?originalSubdomain=uk (Marina's Linked In) https://uk.bookshop.org/ (Bookshop.Org) https://www.city-books.co.uk/ (City Books) https://www.ingramspark.com/ (IngramSpark) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE product creation checklist https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist)

    Common Amazon issues and how to resolve them - with Vicki Weinberg

    Play Episode Listen Later Apr 15, 2022 24:24 Transcription Available


    I share my top tips for how to resolve and solve common issues you may encounter when selling on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I want to talk about common issues that you can come across when selling on Amazon. Unfortunately these issues are quite common, but most of them can be solved. My aim today is to share my tips and advice so that you don't get put off by any problems you encounter, and are empowered as to how best to tackle them yourself. Too many people encounter problems on Amazon that are tricky to solve, and give up selling on there, which is such a shame as I genuinely believe it is a brilliant platform for many product businesses. My hope is you find this episode useful, and don't forget, you can always https://vickiweinberg.com/contact-me/ (contact me) for help if needed. As always, I would love for you to listen in and let me know what you think. Listen in to hear me share: The challenges of dealing with Amazon Seller Support (02:19) Common issues that can arise when selling on Amazon (05:31) How to avoid having issues with your account (11:47) Why research is your friend (12:15) How long to allow for account set up (13:42) What to do when things go wrong(14:38) Why persistence is key (18:47) Contacting Amazon Seller Support by phone (20:32) Why Amazon Seller Support can be so poor (21:36) My main piece of advice (23:14) USEFUL RESOURCES: https://vickiweinberg.com/free-resources/ (My free resources) https://vickiweinberg.com/ (My website) https://www.gs1uk.org/ (GS1UK - for Amazon Barcodes) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to get press coverage for your small business - with Jenna Farmer, The Bloglancer

    Play Episode Listen Later Apr 8, 2022 44:55 Transcription Available


    Jenna Farmer, the Bloglancer, helps small businesses get visible through amazing blog content and getting featured in the media. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week on the podcast we are talking about 2 things: blogging and how to get your products featured in the media. My guest, Jenna Farmer, the Bloglancer,  helps small businesses get visible through amazing blog content and getting featured in the media. Jenna shares why writing a blog is important for your business, and some suggestions of topics you can write about when you have a product based business. Jenna then shares lots of practical tips of ways you can get featured in the media, from how to contact journalists, to what to put in your press release, to things to avoid doing which would be an automatic no for a journalist! Jenna shares a vast amount of information, and this is a must listen episode for anyone looking to get more coverage and visibility for their products and business.  As always, I would love for you to listen in and let me know what you think. Listen in to hear Jenna share: An introduction to herself and her business (01:39) Why you should be writing blogs (02:02) How often you should be writing blogs (03:32) Ideas of topics to write about if you have a product based business (06:07) Why you may want to be featured in the press (12:24) How to look for press opportunities(14:50) How to approach a journalist (19:51) What to put in a press release (23:28) How to make your response stand out to a journalist (29:23) Things not to do (31:43) How to prepare for a call with a journalist if you are nervous (36:38) Her number one piece of advice to get visibility  (43:36) USEFUL RESOURCES: https://thebloglancer.co.uk/ (The Bloglancer - Jenna's website) https://www.instagram.com/jennafarmeruk/ (Jenna's Instagram) https://twitter.com/jennafarmeruk (Jenna's Twitter) https://anchor.fm/thebloglancer (Jenna's Podcast: The Bloglancer) https://www.keysearch.co/ (Keysearch) https://ads.google.com/intl/en_uk/home/ (Google Ads) https://www.facebook.com/groups/lightbulbhangout (Lightbulb) https://www.responsesource.com/ (ResponseSource) https://www.food4media.com/ (Food4Media) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    Creating products with a cause - with Trish ODwyer - Autism Threads

    Play Episode Listen Later Apr 1, 2022 53:26 Transcription Available


    EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week is World Autism Acceptance week. and today I'm speaking with Trish O'Dwyer from a company called Autism Threads. Trish is the founder of an online shop that sells t-shirts, prints and accessories to raise positive awareness of autism support, autistic people and autistic charities, with the aim of starting conversations around autism.  Trish and I talk about her products, how they came to be, how she designed and sourced them, and where she sells them. We also talk a lot about autism. This was a particularly personal podcast for me, as my son has just been diagnosed with autism. We discussed the different ways that autism can present, the specific challenges for friends and family and how her business was born out of a desire to solve some of these situations. It is a really interesting and unique story, about a product business with a difference. As always, I would love for you to listen in and let me know what you think. Listen in to hear Trish share: An introduction to herself and her business (01:43) A brief overview of autism, what it is, how it might present, and the challenges one can face (03:20) The challenges of having a family member or friend with autism (15:12) Why Trish set up Autism Threads, and the idea behind the business (16:06) Why she decided upon t-shirts as her main product (18:22) The change and impact that her products are having (21:40) Her journey from concept to making the t-shirts a reality (31:05) Balancing your vision with practical considerations (37:25) Attending events, and selling her t-shirts in person (40:54) Building your network, and why just having a website isn't enough (45:12) Her number one piece of advice for other product creators (48:04) USEFUL RESOURCES: https://autismthreads.co.uk/ (Autism Threads Website) https://www.facebook.com/autismthreads/ (Autism Threads Facebook) https://www.instagram.com/autismthreads/ (Autism Threads Instagram) https://twitter.com/autismthreads (Autism Threads Twitter) https://www.linkedin.com/in/trish-odwyer-07aa99181/ (Trish ODwyer Linked In) https://www.autism.org.uk/ (National Autistic Society) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Creating a business you love - with Charlotte Phillips, Rugsy Lugsy

    Play Episode Listen Later Mar 25, 2022 37:16 Transcription Available


    EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week's guest is Charlotte Philips of RugsyLugsy. Charlotte and her husband Neil handcraft home and giftware from reclaimed wood, which they sell online and in person at farmers and craft markets. I loved talking to Charlotte, she's got so much energy and positivity, and is so passionate about what she does. We talked about the differences between selling online and in person, how they source and use reclaimed wood, and ways you can minimise your product's impact on the environment. Listen in to hear Charlotte share: An introduction to herself and her business (01:15) How and why she set up her business, including 2 career changes (01:33) Their first products (04:04) How they make and manage their product range both online and for markets (07:43) A regular working week, and the importance of taking time for you (10:17) Putting systems in place and delegating things that will take you too long (11:46) Selling in markets during the pandemic(16:25) The benefits of selling your product face to face (18:32) How they source reclaimed wood to use (21:12) Minimising the environmental impact of their products (26:07) Her number one piece of advice for other product creators (33:41) USEFUL RESOURCES: https://www.rugsylugsy.com/ (RugsyLugsy Website) https://www.instagram.com/rugsylugsy (RugsyLugsy Instagram) https://www.facebook.com/rugsylugsy (RugsyLugsy Facebook) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    How to run a successful crowdfunding campaign - with Jes Baily, Crowdfund 360

    Play Episode Listen Later Mar 18, 2022 72:42 Transcription Available


    Jes Bailey is the founder of Crowdfund 360 and helps organisations run successful crowdfunding campaigns so that they can bring their products to life and build their customer base with more ease. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I've been asked to do an episode on crowdfunding for a while, as I know it is something many of you are interested in. Today I am pleased to welcome the perfect guest to share her expert knowledge about crowdfunding. Jes Bailey is the founder of Crowdfund 360 and helps organisations run successful crowdfunding campaigns so that they can bring their products to life and build their customer base with more ease. Jes explains the pros and cons of crowdfunding, what it is, how it works, which platforms to use and what you need to put together a successful crowdfunding campaign. There is a lot to explore, and Jes kindly shares a huge amount of information, advice and examples of how to create a crowdfunding campaign that's super successful. Listen in to hear Jes share: An introduction to herself and her business (02:10) What crowdfunding is (03:18) When you might consider crowdfunding as an option (04:27) The rewards you might offer when crowdfunding (13:25) Why the size of your crowd before you start matters so much (22:38) How to build your audience (30:57) Content to include on your crowdfunding page (36:53) How to choose which crowdfunding platform to use (42:16) Potential downsides of crowdfunding to be aware of (50:33) The highs of crowdfunding (56:26) Common misconceptions (58:15) How long the process takes (01:01:59) How Crowdfund 360 can help you (01:06:54) Her number one piece of advice for running a successful crowdfunding campaign (01:09:39) USEFUL RESOURCES: https://www.crowdfund-360.com/ (Crowdfund 360 Website) https://www.youtube.com/channel/UCPkCNoQ5-b0ujKEAyMuyQHA (Crowdfund 360 Youtube) https://www.instagram.com/jes_crowdfund360/ (Crowdfund 360 Instagram) https://twitter.com/crowdfund360 (Crowdfund 360 Twitter) https://www.linkedin.com/in/jesbailey/ (Jes Bailey LinkedIn) https://www.crowdfunder.co.uk/ (Crowdfunder) https://www.indiegogo.com/ (Indiegogo) https://www.kickstarter.com/ (Kickstarter) https://vickiweinberg.com/captivate-podcast/how-to-protect-your-product-ideas-with-mandy-haberman/ (Podcast Episode - How To Protect Your Protect Ideas with Mandy Haberman) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    Taking part in an accelerator to grow your business - with Stephanie Orr

    Play Episode Listen Later Mar 11, 2022 47:43 Transcription Available


    EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week's guest is Stephanie Orr. Steph is a screen printer and founder of Flat102 and Co Founder of The Indie Collective.  Steph created Flat102 to bring a colourful and uplifting dose of cheerfulness for your home.  The Indie Collective was founded to support local designers and makers and give them an opportunity to be seen on the high street. We had a really wide ranging conversation, covering Steph's own product business, Etsy, how the Indie Collective came about, pop up shops and being part of the Natwest Business Accelerator, which is a free program you can apply to join. Listen in to hear Steph share: An introduction to herself and her business (01:52) How she got into screen printing(02:27) What inspires her designs (07:50) Starting out on Etsy (11:53) Her top tips for selling on Etsy (16:14) How her hobby became her business (17:57) Selling her product in pop up shops (20:06) How the Indie Collective came about, and what it is (26:28) Running a pop up in her local shopping centre (27:37) The differences between selling online and in person (33:03) Being part of the Natwest Business Accelerator (36:05) The application process for the Accelerator (45:25) Her number one piece of advice for other product creators (45:16) USEFUL RESOURCES: https://flat102.co.uk/ (Flat 102 Website) https://www.instagram.com/flat102/ (Flat 102 Instagram) https://www.facebook.com/flat102shop (Flat 102 Facebook) https://www.etsy.com/uk/shop/Flat102 (Flat 102 Etsy) https://www.instagram.com/the_indie_co/ (The Indie Collective Instagram)  https://www.facebook.com/EtsyMK/ (The Indie Collective Facebook) https://www.natwest.com/business/business-services/entrepreneur-accelerator.html (The Natwest Accelerator ) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    How to create an integrated range of products & services - with Meera Bhogal

    Play Episode Listen Later Mar 4, 2022 42:27 Transcription Available


    Meera Bhogal helps people to understand how food can nourish our body and mind to support optimal health, using a holistic approach via her website, products and services Meera's Made From Scratch. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This week's guest is Meera Bhogal, or Meera's Made From Scratch. Meera helps people to understand how food can nourish their bodies and mind to support optimal health using her holistic approach. Meera offers all kinds of products and services, which work seamlessly together to support your health, from memberships, bespoke programs and 1to1 services to selling her products, food made from scratch. I wanted to find out more about how Meera combines all the aspects of her business, and the unique challenges that creating and selling food products brings from legislation and compliance to the fact that all your products have an expiry date. Listen in to hear Meera share: An introduction to herself and her business (02:05) How she came to start her business (02:45) How the different parts of her business evolved including products and services (04:25) How she grew and educated her audience (06:13) The link between food and wellbeing (08:19) How she got interested in food, and its impact on her health and wellbeing (10:35) How she transitioned from making food for family and friends to it becoming a business (15:50) How she grew her audience (17:50) How she practically manages making everything at home (21:16) The challenges of delivering fresh food (25:21) The certification you need in order to be able to make and sell food (26:01) The challenges of having a product which rapidly expires (29:56) The services she provides alongside her products (33:29) Her future plans for the business, including kids subscription boxes (37:46) Her number one piece of advice for other product creators (40:25) USEFUL RESOURCES: https://meerasmadefromscratch.co.uk (Meera's Made From Scratch Website) https://www.instagram.com/meerasmadefromscratch/ (Meera's Instagram) https://www.facebook.com/meerasmfs (Meera's Facebook) https://www.food.gov.uk/ (Food Standards Agency Website) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

    My first year - with Vicki Weinberg

    Play Episode Listen Later Feb 25, 2022 19:24 Transcription Available


    Amazon consultant and Bring Your Ideas To Life Podcast host Vicki Weinberg celebrates the 100th episode of her podcast by looking back and reviewing her first year running a product based business. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I can't believe this is the 100th episode! I wasn't sure what to share, so I asked you, in my free Facebook Group https://www.facebook.com/groups/productcreatorsclub (Product Creators Club). I was asked to share how my first year running a product business went, so here we are. I set up my business Tiny Chipmunk, in 2016, so I was very grateful for the blogs I wrote at the time to help me remember what I did, and the things that happened. I share my main learnings, and things that I would do differently now. I hope that you find this useful, don't forget everyone's product journey is different, so my story will be different to yours. If you are through those first couple of years, and you would like to share your story on the other side, I would absolutely love to talk to you. Please do get in touch.  Listen in to hear me share: Deciding what to do to mark 100 Episodes (00:21) The background to my first year in business (01:54) Why getting started took a long time (02:57) Why I needed the Product Creation Checklist (04:35) Mistakes I made along the way (06:49) How long it took to get my first product out there (08:04) Why I should have started growing an audience earlier on (12:36) The importance of not trying to do it all at once (13:25) Why not share your story with me? (16:40) USEFUL RESOURCES https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) Contact me to be on a episode Podcast episodes: https://vickiweinberg.com/captivate-podcast/things-ive-learnt-in-4-years-of-running-a-products-business/ (Episode 14: Things I've Learnt In 4 Years Of Running A Products Business) (my origin story!) https://vickiweinberg.com/captivate-podcast/tiny-chipmunk-update-with-vicki-weinberg/ (Episode 93: Tiny Chipmunk Update) (taking the decision to close my products business) Free downloadable resources: https://mailchi.mp/0adac0163554/product_creation_steps (Download My Free Product Creation Checklist) https://mailchi.mp/f460d6a5d400/validation (Download My Free Guide 7 Free Ways To Validate Your Product Idea) Work with me: https://vickiweinberg.com/product-creation/#courses (Find out more about my Product Creation Courses) https://vickiweinberg.com/product-creation/#qa (Find out more about my Product Creation Power Hour) LET'S CONNECT https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to protect your product ideas - with Mandy Haberman

    Play Episode Listen Later Feb 18, 2022 73:11 Transcription Available


    Mandy Haberman is a successful inventor and entrepreneur, who has created a range of infant feeding products which she has invented and successfully brought to market. She is a recognised authority on corporate theft and patent infringement, having successfully defended her own intellectual property in the USA, UK and Europe. Mandy joins host Vicki Weinberg, to share her story, and her insights on how you can protect your product ideas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today I have a fantastic interview for you with Mandy Haberman. Mandy is the founder and creative director of Haberman Global Innovations Limited. Mandy is an inventor and entrepreneur, who revolutionised the infant feeding products industry. She has a fantastic story to share with us today, where she goes right back to the launch of her first product. Mandy talks about patents and about design rights, and shares her story of what happened to her when a big company, and she does name them, decided to copy her product. Mandy explains the steps she took to protect her rights, the eventual outcome and shares fantastic detailed practical advice about the steps you can take to prevent this from happening to you. Listen in to hear Mandy share: An introduction to herself and her business (01:34) The story behind her first invention, the Haberman Feeder (02:41) How she went about going into production and setting up her own business (11:39) Her experiences of being a female entrepreneur in the 1980's (14:12) How she transitioned from creating her product herself to finding a manufacturer (18:49) What a know-how licence is (23:55) How to create an audit trail for your trade secrets (24:25) The origins of her second product, the Anywayup Cup (25:35) The difference between patents and design rights (28:13) The range of different rights, from trademarks to intellectual property rights, and why it is important to register for them (30:10) How a big company copied her product (31:23) Deciding whether to take legal action (34:16) Winning the legal case (36:49) How long the process took (38:40) How to stop other businesses from copying you (41:23) How much you can expect this to cost (46:48) Why it is worth investing in protecting your products and ideas (49:35) The steps to take if you think someone is copying your product (54:35) Why you should be wary of trying to handle it via social media (57:28) Alternatives you can pursue rather than taking the case to the High Court (01:02:27) The very first thing to do if you think if you think someone is copying your product (01:05:20) How she got the Anywayup Cup stocked by Tesco's and other major supermarkets (01:06:16) Her tips and advice for product design (01:09:30) Her number one piece of advice for other product creators (01:09:39) USEFUL RESOURCES: http://www.mandyhaberman.com/ (www.mandyhaberman.com) http://www.habermanbaby.com/ (www.habermanbaby.com) https://www.linkedin.com/in/mandy-haberman-916262/ (Mandy Haberman LinkedIn) https://www.linkedin.com/company/haberman-products/?viewAsMember=true (Haberman Global Innovations LinkedIn) https://www.facebook.com/habermanbaby (Haberman Baby Facebook) https://twitter.com/habermanbaby (Haberman Baby Twitter) UK Intellectual Property Office (UKIPO) (For advice and help with all types of intellectuelle property).  https://www.gov.uk/government/organisations/intellectual-property-office (https://www.gov.uk/government/organisations/intellectual-property-office) British Library Business and IP Centre (BIPC)https://www.bl.uk/business-and-ip-centre ( ) https://www.bl.uk/business-and-ip-centre (https://www.bl.uk/business-and-ip-centre) The Chartered Institute of Patent Attorneys  (For a list of registered patent agents) https://www.cipa.org.uk/ (https://www.cipa.org.uk/) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free...

    Creating your product, step-by-step - with Vicki Weinberg

    Play Episode Listen Later Feb 11, 2022 48:20 Transcription Available


    Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares the step by step process for creating your first product. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In many of my podcast episodes I talk with guest experts and product creators about different aspects of the product creation journey. For this episode I thought it would be helpful to put all these pieces together, and give you an overview of the entire process. I share the steps to take, and point you to lots of resources that you can use along the way from other podcast episodes to free checklists that I provide. Everyone's product creation journey will be a bit different, but I really think there is something in here for everybody. Listen in to hear me share: Why I wanted to record this episode (00:38) Define what your product is and who it is for (02:25) Validate your product idea (04:15) Carry out some market research i.e. look at other products (08:58) Finalise your product specification (12:11) Do you need a patent or any other protection? (14:43) Work out your pricing (15:14) Think about branding and logos (20:01) Decide where you'd like to source your product (22:13) Research credible suppliers (22:58) Prepare your supplier communication (26:26) Contact suppliers (28:28) Order product samples and review them (31:13) Get shipping quotes if applicable (35:28) Order your product (36:01) Work out how and where you'll ship and store your product (38:09) Decide where you are going to sell your product (40:45) Open accounts with online marketplaces (42:15) Write your product description (44:03) Arrange product photography (45:00) Ways you can work with me and how I can help you (45:45) USEFUL RESOURCES Podcast episodes: https://vickiweinberg.com/captivate-podcast/how-to-carry-out-your-own-customer-and-market-research-with-abbey-teunis-3/ (Episode 9 How to carry out your own customer and market research - with Abbey Teunis) https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/ (Episode 12 How to write a product specification for a physical product - with Vicki Weinberg) https://vickiweinberg.com/captivate-podcast/how-to-carry-out-your-own-customer-and-market-research-with-abbey-teunis-3/ (https://vickiweinberg.com/captivate-podcast/finding-a-great-supplier-to-create-your-product/) https://vickiweinberg.com/captivate-podcast/wheres-the-best-place-to-sell-physical-products-online/ (Episode 30 Where's the best place to sell products online? - with Vicki Weinberg ) https://vickiweinberg.com/captivate-podcast/how-to-write-a-product-description-that-sells/ (Episode 32 How to write a product description that sells - with Vicki Weinberg) https://vickiweinberg.com/captivate-podcast/how-to-take-your-own-professional-product-photos-with-georgina-little/ (Episode 34 How to take your own professional product photos - with Georgina Little) https://vickiweinberg.com/captivate-podcast/shipping-and-importing-your-products-with-simon-arnold-unity-logistics/ (Episode 36 Shipping and importing your products - with Simon Arnold, Unity Logistics) https://vickiweinberg.com/captivate-podcast/wholesale-for-small-businesses-with-therese-rtenblad/ (Episode 54 Wholesale for small businesses - with Therese Ortenblad) https://vickiweinberg.com/captivate-podcast/building-a-website-for-your-products-business-with-marie-brown-beyond-the-kitchen-table/ (Episode 58 Building a website for your products business - with Marie Brown, Beyond The Kitchen Table) https://vickiweinberg.com/captivate-podcast/how-to-sell-on-etsy-with-anna-panteli-annas-planners/ (Episode 64 How to sell on Etsy - with Anna Panteli, Anna's Planners) https://vickiweinberg.com/captivate-podcast/whats-your-usp/ (Episode 72 What's Your USP? - with Vicki Weinberg )  ...

    The importance of experimenting while creating your products - with Emma Sims, Soul Star Sanctuary

    Play Episode Listen Later Feb 4, 2022 41:33 Transcription Available


    Emma Sims, is the founder of Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma is also an energy healer, a crystal therapist and intuitive guide. Emma has developed and created her own range of products, handcrafted aromatherapy blends called ‘Mood Sprays',  created to enhance and protect your energy and joins me today to share her product business journey. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Emma Sims is an energy healer, a crystal therapist and intuitive guide who is the founder of the Soulstar Sanctuary Reiki practice in Tunbridge Wells. Emma works with adults and children helping transform their lives through energy work. Emma  has a beautiful range of products called mood sprays that helped to enhance the healing and your moods. Emma also teaches Reiki and runs a variety of wellbeing workshops, weaving essential oils into all that she does. So I really enjoyed the conversation with Emma, and we spoke about how she developed her products and the benefits of essential oils in general, something I knew very little about. A key theme that comes through from Emma's story is how much she has just jumped right in and had a go, experimenting, testing and refining her product along the way. I found it really inspiring, and hope that you do too. Listen in to hear Emma share: An introduction to herself and her business (01:54) The inspiration and story behind her products (03:00) How she set about practically developing her product idea (06:16) New products that she is developing (11:54) Seeking feedback from others (15:41) Her main customer base and marketing authentically (17:35) Future ideas for her business (22:25) The challenge of selling scented products online (31:06) Her number one piece of advice for other product creators (39:23) USEFUL RESOURCES: https://www.emmajanesims.com/ (Soulstar Sanctuary Website) https://www.etsy.com/uk/shop/SOULSTARSANCTUARY?ref=shop_sugg (Soulstar Sanctuary Etsy Shop) https://www.instagram.com/soulstarsanctuary/ (Soulstar Sanctuary Instagram) https://www.facebook.com/soulstarsanctuarywellbeing (Soulstar Sanctuary Facebook) Podcast Episode: https://vickiweinberg.com/captivate-podcast/wholesale-for-small-businesses-with-therese-rtenblad/ (Wholesale for Small Business with Therese Ørtenblad) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Small business finances - with Wendy & Laughton Ross, Tonbridge Accountants

    Play Episode Listen Later Jan 28, 2022 46:51 Transcription Available


    Wendy and Laughton Ross, the husband and wife team behind Tonbridge Accountants, join me to discuss finances for small businesses, and share their wealth of experience and knowledge with us, to equip us with the right skills and know how to understand and grow your business.  EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** In today's episode, we're going to talk about finances for small businesses. It's an area that I personally as a small business owner knew least about and struggled with the most. So I'm really hoping this will be helpful for all of you. Here to guide us through it all are Wendy and Laughton Ross, a husband and wife team of chartered accountants with over 30 years of experience. Together they run Tonbridge Accountants and they want to share their wealth of experience with like-minded entrepreneurs and ambitious business owners, supporting them to achieve their goals and grow their business.  Wendy and Laughton are passionate about using their skills and knowledge to take care of the financial side of things so that you can focus on what you're passionate about, which is your business.  Listen in to hear Wendy & Laughton share: An introduction to themselves and their business (02:35) Why it is important to have an accounting and bookkeeping system (03:49) The best ways to keep track of money going in and out of your business (05:40) The pros and cons of doing your accounting yourself (07:24) The information that you should be recording (11:11) The importance of having a separate bank account for your business (13:21) The difference between setting up as a sole trader and limited company, and things to consider (15:35) Why it is important to understand where your business is financially (27:05) The different business costs that you need to factor in (30:45) Costs you may be able to claim for if you are working from home (37:21) Their number one piece of advice for product creators (43:00) USEFUL RESOURCES: https://tonbridgeaccountants.co.uk/ (Tonbridge Accountants Website) https://www.facebook.com/tonbridgeaccountants/ (Tonbridge Accountants Facebook) https://www.instagram.com/tonbridgeaccountants/ (Tonbridge Accountants Instagram) https://www.linkedin.com/in/wendy-ross-fcca-85b82911/ (Wendy Ross Linked In) https://www.xero.com/uk/ (Xero) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    5 Reasons to consider selling your products on Amazon with Vicki Weinberg

    Play Episode Listen Later Jan 21, 2022 22:27 Transcription Available


    Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares 5 reasons to consider selling your products on Amazon. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Where are you in your product journey? You might be selling your products on your own website, via Etsy, eBay or another marketplace, or perhaps you're still in the process of creating your product.  In this episode I wanted to share five reasons that it might be worth considering selling your products on Amazon. Some you may be able to guess, others may really surprise you. And I wanted to reassure you that it doesn't have to be scary or hard, I have lots of resources that you can use if I convince you that Amazon is where you need to be. Listen in to hear me share: An introduction to myself and my business (00:55) Reason number one (01:01) Reason number two (02:45) Reason number three (06:50) Reason number four (09:10) Reason number five (10:42) Things to be aware of (12:25) Ways you can work with me and how I can help you (16:15) USEFUL RESOURCES https://vickiweinberg.com/captivate-podcast/why-your-product-needs-to-be-on-amazon-with-cara-sayer-snooze-shade/ (Podcast Episode 88: Why your product needs to be on Amazon with Cara Sayer, Snooze Shade) https://vickiweinberg.com/captivate-podcast/what-to-do-when-things-go-wrong-on-amazon/ (Podcast Episode 79: What to do when things go wrong on Amazon with Vicki Weinberg) https://vickiweinberg.com/captivate-podcast/is-amazon-the-right-marketplace-for-you-2/ (Podcast Episode 70: Is Amazon the right marketplace for you? With Vicki Weinberg) https://vickiweinberg.com/captivate-podcast/how-to-successfully-launch-a-product-on-amazon-or-rescue-one-thats-not-selling/ (https://vickiweinberg.com/captivate-podcast/how-to-successfully-launch-a-product-on-amazon-or-rescue-one-thats-not-selling/) https://vickiweinberg.com/captivate-podcast/selling-on-amazon-how-to-set-yourself-up-for-success/ (Podcast Episode 41: Selling on Amazon - how to set  yourself up for success with Vicki Weinberg) https://mailchi.mp/0adac0163554/product_creation_steps (Download My Free Product Creation Checklist) https://mailchi.mp/f213741a23ee/amazon_listing_optimisation (Download My Free Guide To How To Successfully Launch A Product On Amazon) https://mailchi.mp/f460d6a5d400/validation (Download My Free Guide 7 Free Ways To Validate Your Product Idea) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to make your customer experience more inclusive (and make more sales) - with Jodie Greer, Be People Smart

    Play Episode Listen Later Jan 14, 2022 34:28 Transcription Available


    Jodie Greer, founder of Be People Smart, joins podcast host Vicki Weinberg to share some simple ways to make your customer experience more inclusive for everyone. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today. I am delighted to be joined by Jodie Greer, founder of Be People Smart on the podcast. Be People Smart supports organisations of all sizes from all sectors, both private and public, to be more inclusive by considering all staff and customers in the way they operate and communicate. I've known Jodie for years, and recently heard her talk at an event which really opened my eyes to lots of things that I could easily be doing, but wasn't, to make my website and social media much more inclusive for everyone. I hope you find it as useful as I did, there are lots of simple ideas that you are going to want to action straight away. Listen in to hear Jodie share: An introduction to herself and her business (02:35) What we mean when we talk about making things more inclusive and accessible (02:51) Why you are missing our on custom if you don't take this into account (05:23) Practical things you can do to make your website more accessible and inclusive (07:43) Things you can do if you are selling on third party websites (16:26) Practical things you can do to make your social media more accessible and inclusive (21:40)  Her number one piece of advice for product creators (29:51) USEFUL RESOURCES: https://bepeoplesmart.co.uk/ (Be People Smart) https://www.facebook.com/Be-PeopleSmart-Ltd-105138174870995/ (Be People Smart Facebook) https://www.linkedin.com/company/be-peoplesmart-ltd/ (Be People Smart Linked In) https://www.instagram.com/bepeoplesmart/ (Be People Smart Instagram) https://equalizedigital.com/accessibility-checker/ (Accessibility Checker) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com/ (Work with me)

    Tiny Chipmunk Update with Vicki Weinberg

    Play Episode Listen Later Jan 7, 2022 13:47 Transcription Available


    This is a solo episode, featuring host Vicki Weinberg, giving an update on her own businesses, and sharing some big changes that she is making in 2022. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** With a New Year I thought it was a perfect time to update you on some things that are going on with me and one of my businesses, Tiny Chipmunk, which sells bamboo baby products. With the growth of this podcast, and my consultancy business, and external elements like 2 lockdowns and Brexit, I have been making adjustments in life, which is leading to some big changes for me. Listen in to find out how I got to where I am, and why I have decided to close Tiny Chipmunk. Listen in to hear me share: An introduction to my businesses (00:55) Why I decided to close Tiny Chipmunk (01:41) The amazing impact Tiny Chipmunk has had on my life (07:17) Why I love the consultancy part of my business (07:57) What the future may hold (10:36) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Merry Christmas 2021 - a message from Vicki

    Play Episode Listen Later Dec 24, 2021 4:07 Transcription Available


    A special Christmas message from your host, Vicki Weinberg. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** I started this weekly podcast in March 2020, (that wasn't planned!) and have now recorded 92 episodes without a break. It's been an eventful period that has encompassed lockdowns and homeschooling here in the UK, and a whole host of fantastic episodes, featuring interviews with so many amazing guests for you to listen to. This Christmas Eve, I am sharing with you a short Christmas message, and plans for 2022 before I take a short break. I will be back on 7th January with a brand new episode. In the meantime, there is a great back catalogue of episodes for you to enjoy. Merry Christmas! Listen in to hear me share: Why I am taking a break (00:21) My plans for the New Year (01:59) Join the Product Creators Club Facebook group (02:26) Get in touch (02:59) USEFUL RESOURCES: LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) Email me https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    The benefits of being creative - with Kinga Hofman

    Play Episode Listen Later Dec 17, 2021 36:54 Transcription Available


    Kinga Hoffman is the founder of House of Culture in Brighton, a creative collective connecting communities across Brighton through art, culture, and wellbeing. The House of Culture hosts sessions, workshops, and events for all. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** This podcast is a little bit different. I know many of you have creative and handmade businesses, and today I thought it'd be interesting to talk a bit about the creative process. Why is being creative so good for us and our well-being? The perfect guest to talk to this about is Kinga Hoffman, founder of the House of Culture in Brighton. Kinga creates space and opportunities to discover, enjoy and experience art. Kinga believes that everyone is creative and art is fundamental to human expression.    So even if you don't consider yourself to be creative, or struggle to find a creative outlet, Kinga is here to inspire you, as she passionately explains that creativity is something we all have within us, and share some suggestions of things you can do that are creative. Listen in to hear Kinga share: An introduction to herself and her business (01:46) Her previous career and how she came to open the House of Culture (03:21) How creativity provides a slower-paced alternative to modern life (13:06) The benefits of being creative (18:42) We are all creative (23:07) How to add creativity into your life again (24:41) The link between creativity and wellbeing (29:26) Her own creative outlets (30:53) How you can get creative at the House of Culture (34:47) USEFUL RESOURCES: https://www.facebook.com/HoCBrighton (House Of Culture Facebook) https://www.instagram.com/house_of_culture_brighton/ (House Of Culture Instagram) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to sell your products on Pinterest - with Lianne Harris, Pinned Social

    Play Episode Listen Later Dec 10, 2021 53:18 Transcription Available


    Lianne Harris of Pinned Social helps small businesses increase sales and website traffic by building brand awareness on Pinterest. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Lianne Harris of Pinned Social. Lianne helps small businesses increase sales and website traffic by building brand awareness on Pinterest. I've wanted to have a Pinterest expert on for quite some time because I've heard it's a great place to promote and sell products. Lianne is going to tell us all about Pinterest, why your product should be there, and how to best utilize it, to get people over to your website and ultimately sell your products. Listen in to hear Lianne share: An introduction to herself and her business (01:08) What Pinterest is and how you can use it (01:45) How Pinterest can be used by different types of business, from product to service to bloggers (05:49) Why you should use Pinterest if you have a product-based business (07:14) How to set up an account (9:58) How to research keywords (11:35) How to use different boards (12:34) How often you should be pinning (18:47) How to use analytics (22:37) Whether you should repin other people's content (23:53) How to create the best visuals for pins (32:37) The to write pin descriptions and use keywords (39:48) Pinterest ads (43:40) Her top Pinterest tip (51:23) USEFUL RESOURCES: https://pinnedsocial.com/ (Pinned Social Website) https://www.facebook.com/PinnedSocial/ (Pinned Social Facebook) https://www.instagram.com/pinnedsocial/ (Pinned Social Instagram) https://www.linkedin.com/company/pinnedsocial/ (Pinned Social Linked In) https://www.pinterest.co.uk/PinnedSocial/_created/ (Pinned Social Pinterest) https://www.tailwindapp.com/ (Tailwind) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)

    How to find investment for your business - with Gemma Whates

    Play Episode Listen Later Dec 3, 2021 38:02 Transcription Available


    Gemma Whates helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community.  EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Gemma Whates of All By Mama. Gemma helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. Gemma is a returning guest to the podcast and this time is here to talk about seeking investment for your business. Gemma has raised a lot of money over the years and is also a Venture Capitalist Scout for Ada Ventures.  Gemma explains the reasons that she sought investment, how she did it, why you may want to do it, and how to go about doing it yourself. It is an episode packed full of information, that is applicable to all businesses, large and small, whether you are just starting out or looking to scale.  Listen in to hear Gemma share: An introduction to herself and her business (02:46) Why Gemma started looking for investment for her business and how she started (03:56) The different types of crowdfunding that are available (06:24) Other ways to fund a business and how she got involved with Ada Ventures (07:46) How much investment she has raised (10:11) Different types of investors (11:26) Some of the things you might get investment for (13:14) What happens if things go wrong (15:42) How to start looking for investment (17:00) How the working relationship with investors works (24:51) The key things that she has learnt along the way (26:55) The downsides of investment (28:40) The positive sides of investment (30:40) Ways to work with Gemma (32:50) Her number one piece of advice for anyone thinking of seeking investors (36:03) USEFUL RESOURCES: https://www.gemmawhates.com/ (Gemma's Website) https://www.facebook.com/gemmawhatesstartup (Gemma Whates Facebook) https://www.instagram.com/gemma_allbymama/ (Gemma Whates Instagram) https://uk.linkedin.com/in/gemmawhates (Gemma Whates Linked In) RESOURCES GEMMA MENTIONS: https://www.adaventures.com/ (Ada Ventures) https://angelacademy.eu/ (Angel Academy) https://www.crowdcube.com/ (Crowdcube) https://forwardpartners.com/ (Forward Partners) https://www.kickstarter.com/ (Kickstarter) https://swoopfunding.com/ (Swoop) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How to make wholesale work - with Sasha Gupta, Cheeky Zebra

    Play Episode Listen Later Nov 26, 2021 45:31 Transcription Available


    Sasha Gupta of Cheeky Zebra, designs and sells fun and cheeky greeting cards for real life. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Sasha Gupta of Cheeky Zebra. Sasha designs and sells fun and cheeky greeting cards for real life. It was such a fun conversation. Sasha shares why she quit law to start selling cards, how she creates them, despite having very little design experience, and her varied experiences of wholesaling her cards.  I absolutely love how open Sasha is. She also talks a lot about her family and the role that they play in her business. Listen in to hear Sasha share: An introduction to herself and her business (01:07) Why she quit a job in law (01:38) How she taught herself to create cards despite having very little design experience (03:38) How she prints her cards (5:25) What the key things were which helped Cheeky Zebra to grow to be so successful (9:30) How Pinterest has worked for her (11:18) Her success on social media (14:30) How her family, and grandparents are involved in the business (15:08) How she comes up with ideas for her cards (18:13) Keeping track of a range of a thousand plus products (19:26) Her experiences with wholesale (21:51) The importance of tunnel vision and keeping going when you start out (36:17) Her number one piece of advice for other product creators (38:45) USEFUL RESOURCES: https://www.cheekyzebra.com/ (Cheeky Zebra Website) https://www.instagram.com/cheekyzebradotcom/ (Cheeky Zebra Instagram) https://www.pinterest.co.uk/cheekyzebracard/_created/ (Cheeky Zebra Pinterest) https://www.facebook.com/cheekyzebra/ (Cheeky Zebra Facebook) https://www.smallbusinesscollaborative.co.uk/ (Small Business Collaborative Website) https://vickiweinberg.com/captivate-podcast/wholesale-for-small-businesses-with-therese-rtenblad/ (Bring Your Product Ideas To Life Podcast Episode - Wholesale For Small Businesses) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade

    Play Episode Listen Later Nov 19, 2021 60:06 Transcription Available


    Cara Sayer is the inventor and entrepreneur behind SnoozeShade, a bestselling range of baby sun and sleep shades, and shares her story from starting out in 2008, through starting to sell on Amazon in 2014 to where the business is now. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Cara Sayer, an inventor, and entrepreneur, who launched her first SnoozeShade product in 2008. Cara now sells her product worldwide. Starting to sell her products on Amazon in 2014 was a turning point for her business. Cara is really candid and honest about her experiences, sharing everything from marketing at the Oscars to dealing with negativity on social media. It is a really inspiring conversation, and offers something to everyone, wherever you are in your product business journey. Listen in to hear Cara share: An introduction to herself and her business (01:06) How she started out (01:25) Securing her first trade orders (06:11) Funding her initial product order for 10,000 pieces (11:29) How to have a successful trade show (14:04) The importance of having a product that meets a need and works (17:04) Why she decided to start selling on Amazon (22:11) The importance of also having your own website (30:34) Providing a first-class customer experience and managing any faulty items (32:39) Dealing with unsubstantiated social media claims  (37:30) What she would do differently if she was starting out now (45:54) The importance of safety testing for a baby product (49:33) The advantages of using Amazon over other retailers & distributors (46:27) Her number one piece of advice for other product creators (56:42) USEFUL RESOURCES: https://www.snoozeshade.com/ (SnoozeShade Website) https://www.instagram.com/snoozeshade/ (SnoozeShade Instagram) https://www.facebook.com/SnoozeShade/ (SnoozeShade Facebook) https://twitter.com/snoozeshade (SnoozeShade Twitter) https://www.linkedin.com/in/carasayer/ (Cara Sayer LinkedIn) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Getting ready to launch your first product - with Louise Almond

    Play Episode Listen Later Nov 12, 2021 44:59 Transcription Available


    Louise Almond is the founder of Amelia Anne Ltd, a brand designing fashionable, discreet and comfortable breastfeeding wear so that you can feed with confidence in any situation. Amelia Anne is currently in pre-launch, with Louise planning to release her first collection of 3 items in 2022.  EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Louise Almond, who is in the prelaunch stage of launching her brand Amelia Anne, fashionable, discreet, and comfortable breastfeeding wear so that you can feed with confidence in any situation. Louise is a mother of two and a full-time teacher of Design and Technology who previously worked in the fashion industry. Louise developed her innovative products from a need she had herself, to be able to breastfeed in public and not bear more than she wanted, keep her tummy and back warm in winter, and not cover up her child while she fed. I thought it would be really interesting to talk to someone at the beginning of their journey, to learn about the design process, the research that has gone into developing her clothes, and the challenges Louise has faced along the way. Louise is really honest about the fact it has taken a long time to get to the point of pre-launch, and I think you're really going to enjoy this conversation. Listen in to hear Louise share: An introduction to herself and her new business (01:52) Dealing with worries about what competitors are doing (10:44) Researching her product and getting feedback (13:50) Her launch timeline (14:43) The steps from having the idea to getting garments made and ready to sell (18:30) How the garments are made (25:29) Adapting to different body shapes and sizes (29:55) The remaining tasks on the to-do list before launch (33:06) Building up pre-awareness (34:23) Unexpected challenges of setting up your own products business  (37:11) Her number one piece of advice for other product creators (42:03) USEFUL RESOURCES: https://www.instagram.com/ameliaanneltd/ (Amelia Anne Instagram) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Pivoting your product based business - with Puvan Briah

    Play Episode Listen Later Nov 5, 2021 40:20 Transcription Available


    Puvan Briah is the founder of Sabhalo, the Mental Maintenance Store. Puvan is on a mission to help other empaths, people pleasers, and perfectionists to stop burning out through her self care boxes and her podcast “The Burnout Brigade.”  EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Puvan Briah about how and why she pivoted her product business. Her story is fascinating. Puvan talks about how she launched her initial product business MDT London, the wins and challenges she faced, what changed for her, and why she decided to pivot and start something new - Sabhalo. We talk about burnout and the pressures of being a product-based business owner. There is so much here to inspire you, and help you on your journey with your own product-based business. Listen in to hear Puvan share: An introduction to herself and her new business (00:51) An introduction to her previous business (01:40) The impact of Covid and Brexit on her business (02:30) The inspiration behind her original business (05:59) Dealing with burnout (07:49) Communicating her pivot to her online audience (11:12) How stepping back allowed her to understand what she wanted to do next (13:58) Starting up her new business (15:33) Managing a pivot on social media (18:48) Things she has learnt whilst pivoting her business (26:04) The learnings she has been able to carry forward into her new business (31:36) Things that she would do differently (34:34) Her number one piece of advice for product creators thinking of making a change or pivot in their business (38:37) USEFUL RESOURCES: http://www.sabhalo.com (Sabhalo Website) https://www.instagram.com/sabhalo_/ (Sabhalo Instagram) https://www.instagram.com/mdtlondon/ (MDT London Instagram) You can either listen to Puvan's podcast The Burnout Brigade here on her website: https://www.sabhalo.com/blogs/the-burnout-brigade-podcast (https://www.sabhalo.com/blogs/the-burnout-brigade-podcast) or you can listen to it here with all of the links for different podcast platforms to subscribe: https://anchor.fm/puvan-briah (https://anchor.fm/puvan-briah) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Preparing to sell your products at Christmas - with Catherine Erdly

    Play Episode Listen Later Oct 29, 2021 37:41 Transcription Available


    Christmas is coming! Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast, Catherine shares her top tips for how you can prepare to sell your products this Christmas. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Catherine Erdly, founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley, and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. With Christmas just around the corner, I wanted to find out the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales.  Catherine gives a brilliant breakdown of how to start planning for the Christmas season, things you can do now to make the busy season run more smoothly, jobs that should be left until after Christmas, and how to successfully review and learn from your Christmas performance in January. It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season!  Listen in to hear Catherine share: An introduction to herself and her business (01:20) When to start planning for Christmas  (01:56) Long-term Christmas planning (04:06) When to start talking about Christmas to your customers (09:20) Things you can do now to start prepping for Christmas (13:05) Jobs that you should leave now until after Christmas! (19:11) How to make the most of Christmas if your product isn't a traditional gift (22:54) The particular opportunities you have this Christmas (27:28) Tasks you should be doing after Christmas (29:28) Her number one piece of advice for product creators this Christmas (33:14) USEFUL RESOURCES: https://www.resilientretailclub.com/ (The Resilient Retail Club Website) http://twitter.com/resretailclub (Resilient Retail Club Twitter) http://www.facebook.com/resilientretailclub (Resilient Retail Club Facebook) http://instagram.com/resilientretailclub (Resilient Retail Club Instagram) https://www.linkedin.com/in/catherineerdly/ (Catherine Erdly LinkedIn) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    Creating and selling planners - with Janet Murray

    Play Episode Listen Later Oct 22, 2021 47:24 Transcription Available


    Janet Murray is one of the UK's leading content marketing experts and creator of the http://www.courageouscontentplanner.com (Courageous Content Planner - )an A4 desk planner packed with content ideas/prompts, planning templates, and checklists. Janet joins me on the podcast today to share the process of creating and selling a planner, and her tips for creating your own fantastic content. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Janet Murray, one of the UK's leading content marketing experts. She's the creator of the http://www.courageouscontentplanner.com (Courageous Content Planner - )an A4 desk planner packed with content ideas/prompts, planning templates, and checklists, the founder of https://janetmurray.co.uk/courageous-content-live/ (Courageous Content Live) - a virtual content planning event for coaches, creatives, and entrepreneurs, taking place this November. Plus Janet is the host of the https://courageous-content.captivate.fm/ (Courageous Content podcast) and a regular keynote speaker.  Janet also has ADHD (Attention Hyperactivity Deficit Disorder) and is (in her own words) ‘one of the most disorganised people on the planet'. Making her one of the unlikeliest people in the world to launch a desk planner.  In this episode, we discuss what inspired Janet to create a planner, the community that she has built around her product, and how this community has influenced the way her offerings have evolved. Janet talks through the process and practical details of putting together a planner from choosing your binding to finding a printer. Plus I couldn't pass over the opportunity to ask a renowned content marketing expert for her top tips on how to create fantastic content. Janet talks through her key pillars for building content, with a particular focus on product-based businesses. Listen in to hear Janet share: An introduction to herself and her business (01:10) The inspiration behind creating her own planner  (02:15) The process of creating a planner (07:20) How to find your printer, and why asking Janet for her printer's details isn't a good idea (17:36) Building a community around your products (23:40) The evolution of the Courageous Content Planner, and introduction of live events (26:33) Planning your content marketing for a product-based business (33:10) The types of content you should be creating for your business (38:20) Her number one piece of advice for product creators for creating really engaging content (44:00) An exclusive discount code on Janet's products for all listeners (46:04) USEFUL RESOURCES: Janet is giving a 10% discount on her products at www.JanetMurray.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code Vicki at checkout. https://janetmurray.co.uk/ (Janet Murray Website) https://www.instagram.com/janmurrayuk/ (Janet Murray Instagram) https://www.facebook.com/janetmurrayofficial (Janet Murray Facebook) https://www.tiktok.com/@janmurrayuk (Janet Murray TikTok) https://twitter.com/jan_murray (Janet Murray Twitter) https://www.linkedin.com/in/janet-murray74/ (Janet Murray Linkedin) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

    How To Set Up An Effective E-Commerce Store - with Anna Heneback

    Play Episode Listen Later Oct 15, 2021 45:59 Transcription Available


    Anna Heneback is an E-commerce Consultant working with SMEs to sell more online, with 15 years of industry experience from Net-a-Porter and H&M who shares her top tips and strategies for getting the best performance from your E-Commerce store. EPISODE NOTES **Please remember to rate and review the podcast - it really helps others to find it.** Today on the podcast I'm talking to Anna Heneback, an e-commerce consultant about how to set up and boost your e-commerce store. We cover everything from which platforms to use, what to consider, the functionalities you need to include, and how to improve your online sales performance. It includes a fantastic tip, about how to keep your site updated and relevant. It is so simple and something I would never have even considered doing! Listen in to hear Anna share: An introduction to herself and her business (01:17) The best platforms to build your e-commerce store (01:40) Why Shopify is often underrated by Web Designers (03:08) The features you need on an e-commerce store as a pose to a website (07:01) Some great extras to consider including on your e-commerce store (11:04) The best ways to present your products (including THAT tip!) (17:50) How to improve your conversion rate (27:38) Common problems and how to avoid them (36:36) Her number one piece of advice for product creators (40:19) Ways that you can work with Anna (44:26) USEFUL RESOURCES: https://www.heneback.co.uk/ (Anna's Website) https://www.instagram.com/heneback_ecommerce/ (Anna Heneback on Instagram) https://www.linkedin.com/in/annaheneback/ (Anna Heneback on LinkedIn) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me) 

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