Bring Your Product Ideas to Life

In this episode, I'm joined by Kerry Hawkins, founder of Whist, a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she's learned along the way.We cover:The differences between running a service business and a product business.How Kerry overcame her fear of showing up on Instagram and why visibility matters.Practical ways to sell fragrance products online, including quizzes, discovery packs, and strong scent descriptions.Using customer feedback to shape products and build loyalty (Whist now has a 70% returning customer rate).Why staying focused on your own path matters more than chasing trends.This conversation is full of useful, real-world insights for anyone growing a product business – whether you're just starting out or looking to strengthen what you've already built.Useful ResourcesWhist Website https://www.whistuk.com/Whist Instagram https://www.instagram.com/whist_uk/Whist Facebook https://www.facebook.com/Whistuk/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership

If you've been “nearly ready” to launch on Amazon all summer, this is your sign to go for it.In this short, focused episode, I'm sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you've missed the boat for the year.We'll cover:Why September gives you enough time to set up properly before Q4 kicks inHow launching now helps you avoid being drowned out in peak season noiseWhy it's the perfect moment to build reviews and traction before the busiest monthsHow this timing gives you space to fix any issues and go into Q4 feeling confidentWhether you're chasing Q4 sales or setting yourself up for next year, the sooner you start, the better. And if you need help getting everything set up, my Amazon Launch Package can take care of it for you.Find out more about my Amazon Launch Package: https://vickiweinberg.com/amazon-launch-package/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business Club

Is your branding secretly holding your business back? In this episode, I'm joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you.We dig into:How to tell if people really understand what your product is (or if you're leaving them confused).Why attracting the wrong customers could be a sign your brand positioning needs tweaking.The importance of consistency across your website, social media, packaging, and even Amazon listings.What it means if you secretly feel embarrassed about your branding — and how that could be stopping you from taking opportunities.Cara shares practical tips, real-life examples, and plenty of encouragement to help you spot where your branding could use a refresh. Whether you're just starting out or you've been running your product business for a while, this episode will help you see branding not just as a logo, but as the whole experience you're creating for your customers. If you've ever wondered why sales feel harder than they should, why people aren't quite “getting” your product, or if you've hesitated to put yourself out there because of your visuals or packaging — this episode is for you.USEFUL RESOURCESDo you ever wonder how others perceive your brand? Whether your logo is up to scratch, and if your colour and font choices feel right for your product and your audience? Wonder no more – get your brand in front of a branding expert for free, instant feedback on your branding and your website.This week's podcast guest, Branding Expert Cara Bendon, usually offers brand audits for £250, but she's offering free mini-audits for my Amazon Made Easy members during a special bonus session in September.If you've been on the fence about joining, sign up now to benefit from this free session (only available to my members) - plus get access to everything else already included within the membership. All for £29 a month!This session is worth the membership alone, but I'm pretty confident you'll love the supportive and helpful space we've created and want to stay with us!Amazon Made Easy Membership https://vickiweinberg.com/membership/Website - www.carabendon.comInstagram - https://www.instagram.com/carabendon/LinkedIn - https://www.linkedin.com/in/carabendon/YouTube - https://www.youtube.com/@CaraBendonLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here:

This week I'm re-releasing one of the most downloaded episodes of the podcast – and for good reason.There are so many myths out there about selling on Amazon, and if you're just getting started (or even if you're not), they can really hold you back.In this episode, I'm talking through some of the biggest misconceptions I hear – like needing a huge budget to launch, or thinking that just listing your product will lead to instant sales. I'll also explain why you don't need to be the cheapest seller to succeed.If you've ever wondered whether Amazon's too competitive, too expensive, or just too complicated – this one's for you.Let's clear up the confusion and help you move forward with more confidence.Mentioned in this episode:THIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business ClubSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you've ever wondered whether joining an industry association is worth it, this conversation will give you the inside scoop.This week on the podcast I'm joined by Victoria Louise, Head of Membership at the Giftware Association. The Giftware Association supports businesses across the home and gift sector, from brand-new startups to well-established companies, offering advice, connections, and opportunities to help you grow.In this episode, you'll discover:Why being part of a trade association can take away the loneliness of running a product business.The many ways membership can support you — from legal and HR advice to international growth, marketing, and introductions to buyers.How the Gift of the Year Awards can put your products in front of the right people and open doors you might never have imagined.Real examples of members who've used their membership to raise their profile, build community, and grow their brand.Why networking and saying “yes” to opportunities (even when it feels scary!) can make such a difference.Whether you're just starting out or further along your business journey, this episode will help you see how the right support network can give you confidence, connections, and the chance to take your brand further.USEFUL RESOURCESThe Giftware Association Website https://www.giftwareassociation.org/Giftware Association Instagram https://www.instagram.com/the _ga_ukGIftware Association LinkedIn https://www.linkedin.com/company/the-giftware-association/Victoria Louise LinkedIn https://thevertfest.vfairs.com/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here:...

Q4 is the biggest sales period of the year on Amazon – but to make the most of it, you need a plan.In this episode, we're talking about how to get your promotions in place early, so you're not scrambling when Black Friday hits. Whether you're launching your first seasonal offer or refining your strategy from last year, this is a great time to think ahead.You'll learn: How to choose which products to promoteWhat types of Amazon promotions are available – and how to use themHow far in advance you need to plan for Q4 events like Black FridayWhy it's important to think about stock, pricing, and marketing togetherAnd how to make sure your promotions actually convertIt doesn't need to be overwhelming – but a bit of planning now can make a big difference to your Q4 results.Links and resources:Book a Power Hour: https://calendly.com/vickiweinberg/powerhourMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business Club

If you've ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body, will leave you feeling inspired and ready to take action.NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and comfortable, keeping women moving through menstruation, motherhood and menopause.Kelly shares the incredibly honest and often funny story of how she went from being a foster mum with no business background to running a fast-growing brand selling discreet, washable knickers for periods and light bladder leaks. Along the way, she's navigated product development, niching down, retail partnerships (including a store on Regent Street!), and building a loyal community of customers who shout about her products.In this episode, you'll discover:How Kelly spotted a gap in the market and created a product she wished had existed for her.The brave decision to niche down into the sports market — and how it led to game-changing opportunities.Why community, storytelling, and being relatable can be your biggest marketing superpowers.Handling negative feedback without losing confidence (and even turning one-star reviews into five-stars).The power of partnerships — how meeting her co-founder transformed the business.Tips for getting into retailers, selling across multiple channels, and keeping control of your brand message.Why it's vital to know your long-term goal for your business — whether that's selling, scaling, or pivoting.Whether you're just starting out, growing your product range, or trying to find your niche, Kelly's mix of humour, resilience, and practical tips will give you the confidence to go for it — and keep going when it gets tough.USEFUL RESOURCESNIXI Body Website https://www.nixibody.com/NIXI Body Instagram https://www.instagram.com/nixibodyNIXI Body TikTok https://www.tiktok.com/nixibodyKelly Newton LinkedIn https://www.LinkedIn.com/kellynewton007/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast

Amazon is always changing – and in 2025, there have already been some important updates that sellers need to be aware of.In this episode, I'm covering three key changes that could impact your listings, visibility, and performance on Amazon. Whether you're actively selling or planning to launch soon, this is your chance to get ahead of the curve and make sure your listings are in the best possible shape.We'll cover what the new brand analytics reports could mean for your keyword strategyWhat's changing with Amazon's title requirements – and how to make sure your listings stay compliantAnd the rollout of new AI tools like Project Amelia and Enhance My Listing – including why I still recommend human-led listing support for nowThere's a lot to keep up with – but I'll break it all down in a clear, practical way so you know what matters and what (if anything) you need to do next.Links and resources:Watch the original episode: https://youtu.be/k87JyYOxWDEBook a Power Hour: https://calendly.com/vickiweinberg/powerhourFind out more about Amazon Made Easy: https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business Club

If you're a product-based business, Christmas PR isn't just a nice-to-have — it can be one of the most powerful ways to boost your visibility and sales all year. Getting your products featured in festive gift guides and seasonal stories can lead to a surge in traffic, a flurry of orders, and some seriously valuable brand credibility. In this episode, we're talking about how to make it happen (even if you've never done PR before).I'm joined by the brilliant Louise Cox, a small business publicity expert who specialises in helping product-based brands get featured in the press. We dive into why now (yes, in August!) is the perfect time to start planning your Christmas PR – and exactly how to do it, even if you're on a budget or doing it all yourself.In this episode, you'll learn:How to get your products featured in Christmas gift guidesWhat journalists are really looking for – and how to make your product stand outSimple steps to pitch your product, even if you've never done PR beforeFree and low-cost ways to find press opportunitiesOther festive PR ideas beyond gift guides that can help raise your profileWhether you're just starting out or looking to get more press coverage this year, this episode is packed with practical advice and simple steps you can take straight away.USEFUL LINKSLouise Cox PR Website https://www.louisecoxpr.co.uk/Louise Cox Instagram https://www.instagram.com/louisecoxpr/Readly https://gb.readly.com/Mailtrack https://mailsuite.com/en/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business Club

Is your Amazon listing looking a little tired?Summer is the perfect time to give it a quick refresh before the busy Q4 season creeps in.In this episode, I'm sharing 5 simple ways to improve your product listings – all things you can do right now, even if you're short on time. Whether you're brand new to Amazon or already selling, these practical updates could help boost your visibility and improve conversions.You'll learn:Why your main image matters more than you thinkHow to rerun your keyword research (and what tools to use)What to look for in your bullet points and descriptionHow customer reviews can guide your content updatesWhy A+ Content is worth revisiting – and how to make yours betterEach of these tips is quick, doable, and designed to help your product stand out in search and sell more.Links and resources:Get my free Amazon audit checklist:https://checklist.vickiweinberg.com/auditBook a Power Hour: https://calendly.com/vickiweinberg/powerhourLearn more about Amazon Made Easy: https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business Club

Vicki speaks with Freddie Titcombe, co-founder of Evolve Journey, about developing and growing a product-based business with purpose. Freddie shares the journey of creating the Evolve Journal—a goal-setting and habit-building journal—and how feedback, testing, and customer insights have shaped the product over time.Find out:The early mistakes they made bringing their journal to market—and what they'd do differentlyHow regular customer feedback has improved both the product and the businessTips on managing suppliers and avoiding costly errorsThe benefits of repeat customers and building a strong product communityWhat it's like to run a business with a family member—and the importance of being alignedUSEFUL RESOURCESEvolve Website https://www.evolvejourney.co.uk/Evolve Instagram https://www.instagram.com/evolve.journeyFreddie Titcombe LinkedIn https://www.linkedin.com/in/freddietitcombe/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS SPONSORED BY THE VIVID BUSINESS CLUBYou can find all the details via my link:
www.clairehill.uk/vivid-business-club/vicki-weinberg I don't recommend anything I don't believe in – and this is something that's made a real difference to both my business and my life. Vivid Business Club

Today, I'm sharing how to conduct a DIY audit on your Amazon Seller Central account, which is super important for keeping your sales in check. I'm going to break down crucial metrics like account health, inventory performance, and sales performance, helping you spot any issues before they escalate. I've even created a free Amazon audit checklist that pairs perfectly with this episode, making the whole process smoother for you. Whether you're already tracking your metrics or just getting started, this is the time to take a good look and make necessary tweaks for better results. So grab that checklist and let's ensure you're set for success!MENTIONED IN THIS EPISODEGet your free Amazon audit checklist: https://checklist.vickiweinberg.com/auditLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportThinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hour

If you've ever sat staring at a blank screen wondering what on earth to post on Instagram, or if you've felt torn between staying “authentic” and keeping up with content creation, this episode is for you.Vicki is joined by Helen Williams, a social media strategist who helps business owners create magnetic content on Instagram using AI – and crucially, in a way that still feels like you.Helen's approach is all about saving time and reducing overwhelm, while helping you show up consistently and connect with your audience. In this conversation, she shares:How AI can boost your creativity – from generating content ideas to writing hooks and captions that stop people scrolling.Why authenticity matters more than ever – and how to train AI tools like ChatGPT to write in your voice and reflect your brand personality.Practical, simple ways to get started with AI (even if tech makes you nervous).Clever ways to use AI for strategy and planning – so you're not scrambling to create content at the last minute.Tips for balancing AI with your personal touch – especially when it comes to visuals, storytelling, and building real connections.Whether you're a product-based business owner or a creative entrepreneur, you'll come away with a ton of ideas on how AI can save you hours of time, spark inspiration, and help you show up online without feeling robotic or salesy.USEFUL RESOURCESHey Helen Williams Website https://hey-helen-williams.newzenler.com/Hey Helen Williams Instagram https://www.instagram.com/heyhelenwilliams/FREE MASTERCLASS How Psychology Behind How I Engineered A Viral Reel (And Turned It Into Sales) https://hey-helen-williams.newzenler.com/f/the-psychology-behind-how-i-engineered-a-viral-reelLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:This month's podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it's even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product,...

Feeling like your sales are dragging? Well, you're definitely not alone! In this episode, we dive into the all-too-common struggle of slower-than-expected sales on Amazon. I break down the reasons behind these slow sales and explore practical steps to troubleshoot and improve your situation. From analysing your data and optimising your listings to understanding seasonal trends and competition, I share some actionable insights that can help reignite your sales. So, grab a coffee, and let's get into it!LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportThinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hour

Have you ever dreamed of opening your own shop — or wondered what it's actually like to go from selling online to running a bricks-and-mortar store?In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London. Cub & Pudding is a one-woman brand built on passion, not formal training, that believes in the power of colour to lift moods and boost confidence. Sarah shares all the behind-the-scenes highs and lows of life as a real-life shopkeeper.We coverWhat made Sarah decide to open a physical shop How she found her space and negotiated her lease What “fitting out” a shop actually involves The realities of juggling online and in-store sales (including how she manages stock and customer orders)Honest reflections on footfall, and seasonal slumpsHow opening a shop has boosted Sarah's confidence Some surprising challenges The joy of building local community Whether you're a seasoned product-based business owner, dipping a toe into markets and pop-ups, or simply curious about what it takes to have a physical retail space, this episode is packed with insights.USEFUL RESOURCESEpisode 245 - Opening A Physical StoreCub and Pudding WebsiteCub and Pudding InstagramEpisode LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportThinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one...

Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face. I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help. This isn't just about keeping your listings live - it's about being prepared for anything that might come your way, from listing problems to shipping headaches. So whether you're facing a setback now or just want to be ready for the future, this episode is packed with practical advice you won't want to miss!LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Thinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hourSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you.This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this conversation is all about organic content – and how to make it work before you even think about running ads.Learn how to create a content strategy that feels manageable and purposeful Hear the kinds of posts that really resonate – from unboxings to founder stories to behind-the-scenes snippetsFind out why buying followers is a huge no-no – and what to do insteadDiscover which platforms make the most sense for your product and your audienceLearn simple ways to repurpose content (hello, ChatGPT!) so you're not always starting from scratchUnderstand what metrics actually matter and how to know if your content is workingAggie shares loads of practical tips in a super approachable way – no jargon, no pressure, just helpful advice you can take away and try today.Whether you've got one product or a whole range, you'll come away feeling clearer, more confident, and ready to show up online in a way that feels good (and gets results).USEFUL RESOURCESWhitebee Digital WebsiteWhitebee Digital InstagramAggie Meroni LinkedInLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Thinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hour

Today, we're diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around. I'll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that struggled for six months without making a single sale because they didn't have a solid setup. But don't worry, I'll guide you step-by-step through the essential actions you need to take, from choosing your seller plan to crafting compelling product listings. Plus, I've got a free Amazon Setup Checklist for you to grab, so you can keep everything on track without scrambling for notes while you're multitasking!MENTIONED IN THIS EPISODEDownload my FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklistLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportThinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hour

Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children's tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes.Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way through to launching on Amazon, tweaking her approach, and ultimately building a standout brand that's been seen on BBC One, featured by Stacey Solomon, and celebrated by Small Business Britain.We talk about:The step-by-step process Amber used to create and launch her hero product – and what she'd do differently next timeThe research that helped her refine her idea (and avoid expensive mistakes)Selling on Amazon – what worked, what didn't, and how to know if it's the right fit for your productHow Amber has built credibility and brand trust through networks, awards, and authentic influencer marketingThe power of business communities – and her favourite (genuinely helpful) ones to joinEncouragement and advice for navigating the tough times and staying motivatedAmber doesn't sugarcoat the challenges, but she shares them in such a generous, relatable way – this episode is like having a chat with a friend who's been there, made the mistakes, and is cheering you on.Whether you're feeling stuck, overwhelmed, or just curious about how others have made it work, this one's a must-listen.USEFUL RESOURCESChomp WebsiteChomp InstagramChomp FacebookChomp TikTokRECOMMENDED NETWORKS:https://helpbnk.com/https://buywomenbuilt.com/https://smallbusinessbritain.uk/https://www.theopaphitissbs.com/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with...

Today, we're diving into how to know if you and your product are ready to sell on Amazon. Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not quite there yet.MENTIONED IN THIS EPISODEGet my FREE checklist: https://mailchi.mp/72c24952cf50/amazon_checklistHow to stand out on Amazon, even if your product isn't unique: https://vickiweinberg.com/captivate-podcast/how-to-stand-out-on-amazon-even-if-your-product-isnt-totally-unique/How to use the Amazon Fee calculator: https://youtu.be/Mso8UMYNCfoLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportThinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hour

If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren't selling… this episode is definitely for you.In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them truly understand what their stock and sales data are telling them – so they can buy better, sell more, and keep more cash in the business.You'll come away from this episode with:Clear ideas for how to better forecast your sales and plan your stock accordinglyA fresh take on pricing strategies (including why it's OK to price differently in different markets!)Smart ways to shift slow-moving stock – without slashing prices or harming your brandWhat key numbers to track and how they can help you make better buying decisionsWhether you're new to selling products or scaling up your range, this episode is packed with actionable advice that will help you feel more confident and in control of your stock.USEFUL RESOURCESMajury Merchandising WebsiteMajury Merchandising InstagramAnna Youngson LinkedInLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Thinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hourSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this...

Selling on Amazon can feel like one long to-do list – and when you're not sure what matters most, it's easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity.You'll learn:How to deal with the overwhelm of “too much to do”Quick wins to build momentumWhat to focus on mid- and long-termHow to know what matters now – and what can waitWhy having a clear plan is better than chasing trendsMentioned in this episodeFREE Amazon audit checklist: https://checklist.vickiweinberg.com/auditLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Thinking of starting a podcast for your business – but not sure where to begin?I've hosted a weekly podcast for over five years, and I now offer Podcast Power Hours to help you get started with clarity and confidence. In this one-to-one session, we'll cover whatever you need – from tech and format to episode ideas – and you'll also get a free Podcast Starter Kit with my go-to kit, tools and software. Book your Podcast Power Hour today: https://calendly.com/vickiweinberg/podcast-power-hourPodcast power hourSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller.Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out how a personal need led to a groundbreaking, science-backed solution that treats the cause of indoor allergies, not just the symptoms.Learn what it takes to create a product in a science-led, highly regulated spaceGet practical tips on launching (and growing!) your product on AmazonDiscover how user-generated content and telling your story can drive salesWhy founder wellbeing matters just as much as the bottom lineWhether you're creating your first product, thinking about selling on Amazon, or working on a game-changing idea that's taking longer than you'd hoped—this episode will reassure, inspire, and equip you with plenty to take away.Useful Resources:Allergy Defender WebsiteAllergy Defender InstagramLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon ads can boost visibility – but if your listing isn't converting, you're just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right.You'll learn:What Amazon ads can and can't doWhy ads don't solve deeper listing problemsKey signs your listing needs improvement before you spend on traffiA checklist to help you prepare for effective advertisingHow to use ads to grow – without wasting moneyMentioned in this episode:Amazon Made Easy: https://vickiweinberg.com/membership/How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/Introduction to Amazon Ads: Tips and Tricks for Success: https://player.captivate.fm/episode/b8fceddc-0d0b-471c-9d5a-55a49fcd1814/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership

Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it'll cost, or if it's even worth it?This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses.Whether you've never run an ad before, or you've dabbled but felt a bit lost, this is a must-listen.USEFUL RESOURCESStubGroup WebsitedrpboLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Amazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Is your product similar to others already on Amazon? Don't worry – that doesn't mean you can't stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drives conversion.You'll learn:Why differentiation isn't always about being first or fastestHow to lead with value and connect with your ideal customerThe small shifts that make a big impact in crowded categoriesWhat to include in your title, bullets and imagesExamples of how real businesses have improved their positioningMentioned in this episode:Amazon Made Easy: https://vickiweinberg.com/membership/Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership

Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to! First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business. Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner. Lastly, Emma Sims from Soulstar Sanctuary shares how her energy healing practice has evolved, focusing more on bespoke products for her clients. We'll explore the changes, challenges, and successes these entrepreneurs have faced over the past three years. Stick around for some insightful updates and advice!Plus, we will of course hear each of them share their number one piece of advice for other product creators!LISTEN TO THE ORIGINAL EPISODESBusiness impact vs business growth - with Kresse Wesling: https://player.captivate.fm/episode/d3b8874c-80c4-4551-af0f-edda8ccd5bb7/Creating a food business and getting stocked in major supermarkets - with Marieke Syed: https://player.captivate.fm/episode/91183f38-2863-4c0a-acf1-de777aa71926/The importance of experimenting when creating your products - with Emma Sims: https://player.captivate.fm/episode/37752cc0-ba4d-4fb8-a3db-1fc816fa046e/ LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting...

You've launched your product on Amazon, the listing's live, but the sales just aren't coming. You're not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!)From overlooked image issues to keyword-heavy copy, we'll cover simple but effective tweaks that can make all the difference.You'll learn:The most common reasons products don't sell (even with great potential)Why good listings focus on benefits, not just featuresWhat to do before considering price cuts or advertisingHow to look at your listing like a customer wouldWhy small changes can lead to big resultsMentioned in this episode:Amazon Made Easy: https://vickiweinberg.com/membership/how to get sales and product reviews - particularly if you're fairly new to Amazon: https://player.captivate.fm/episode/be806954-df44-48c4-b9c4-50a78dee7227/What's Amazon Vine and how does it work? https://player.captivate.fm/episode/31085d58-6597-4221-8627-35e4846480ba/How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom.Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly produced shoes for children. Their playful footwear is made from sustainable materials and can be recycled when outgrown. Better yet, if recycled, customers receive a discount off their next order. Jeroo had zero background in footwear or fashion—and yet she's created a brand that combines joyful, playful design with real environmental impact.We cover:How Jeroo went from corporate banking to running a kids' footwear brand with no prior industry experience.Funding tips The highs and lows of building a brand rooted in sustainabilityHonest lessons in marketing – Why shouting about sustainability alone didn't work—and what really gets customers on board.What it's really like to run a purpose-led product business Whether you're just starting out or ready to take your sustainable product business to the next level, this episode will leave you feeling energised and full of practical ideas. USEFUL INFORMATIONPip & HenryWebsiteInstagramFacebookLinkedInOptimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1st June 2025)https://2ly.link/26OYkLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon...

So you've listed your product and you're officially live on Amazon – now what?In this episode, I'm walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I'll help you feel confident about what comes next.Whether you've just launched or are preparing to go live, this episode will take the mystery out of those crucial first weeks.What we cover:What happens when your product goes liveHow long it might take to make your first saleWhat numbers to pay attention to (and what to ignore)How reviews work – and what you can and can't doWhat to focus on in your first few weeksMentioned in this episode:Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklistFind out more about Amazon Made Easy: https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else's idea of success.Lucy supports 6 & 7 figure product business owners overcome overwhelm & unlock the power of strategy & insight to grow with purpose & profit.Whether you're just starting out or already scaling and feeling overwhelmed, Lucy's calm and practical approach will help you see that you don't have to do it all (and certainly not all at once!). You'll come away with tips you can actually use, and reassurance that it's okay to want a business that supports your life—not one that takes it over. What we cover:Why your business goals need to match your life goalsWhat it really means to grow sustainably and intentionallyThe signs that it's time to get strategic (and why that's not a scary word!)How to use your data to make better decisions—even if numbers aren't your thingWhat to do when your sales are growing but profits aren'tHow to reduce overwhelm and avoid shiny object syndromeWhy growing with ease starts by identifying what's creating friction in your businessIdeal if you're ready to get clear on what to focus on next.USEFUL RESOURCESLucy Horden WebsiteLucy Horden InstagramLucy Horden LinkedInLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportOptimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1st June 2025)https://2ly.link/26OYkAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:THIS EPISODE IS PROUDLY SPONSORED BY HUSTLDownload Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1 June 2025) Get Hustl (for free!)...

You've got your product – now you need a listing that doesn't just exist... it sells.In this episode, I'm breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you're starting from scratch or tweaking what you've already got, these simple tips will help you feel more confident and get better results.What we cover:Why your listing is more important than you thinkWhat to focus on in your title, bullets, and descriptionThe role of keywords (and how to find them)Common mistakes to avoidReal-world examples of small tweaks that make a big differenceWhy “done” is better than “perfect”Mentioned in this episode:Useful blog post: https://vickiweinberg.com/writing-a-product-description/

If you're a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that are changing lives. Danielle designs and make products which aid in the recovery of mental illness. The products specialise in data collecting to find triggers of anxiety and stress.Danielle shares How she turned a personal struggle into a businessMoving from handmade to scaled productionsAdapting and expanding the product rangeNavigating criticism and staying focusedUSEFUL RESOURCESThe Discovery Journal WebsiteInstagramFacebookLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportOptimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1st June 2025)https://2ly.link/26OYkAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:THIS EPISODE IS PROUDLY SPONSORED BY HUSTLDownload Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Get HustlSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn't changed much, but the questions I hear about it haven't gone away either!If you've been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you.I'll walk you through everything you need to know – from choosing the right account type, to avoiding the most common setup mistakes. If you want to get your Amazon business off the ground without getting stuck in the admin, this is a great place to start.What we cover:The difference between individual and professional accountsWhat you need to have ready before you beginHow to avoid account delays and verification issuesStep-by-step guidance to make setup smooth and simpleMentioned in this episode:

Welcome to Bring Your Product Idea to Life! In this episode, I'm joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they're not converting as well as they could. Then, we recommend actionable changes and optimise your listings with striking photography and compelling infographics. Whether you need a full-service transformation or just a few adjustments, we'll highlight what you're already doing brilliantly and what can be improved to take your listings to the next level.If you're an e-commerce business owner or product creator, this episode is packed with practical advice to level up your product listings and increase your sales. We dive deep into:The Power of Visual Branding Images That SellBrand Store & A+ Content Avoiding Common MistakesThe Secret to Cross-Selling Why You Should Listen:If you want your products to stand out on Amazon, increase brand recall, and boost sales, this episode is for you. Head over to YouTube if you want to see the visuals Eleanor talks about, but rest assured, you can get all the insights just by listening too.WebsiteLinkedInInstagramFacebookBook a discovery Call with EleanorNewsletter SignupOptimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1st June 2025)https://2ly.link/26OYkLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon...

If you've ever wondered whether Amazon is actually the right platform for your product – this episode is for you.In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You'll hear about the types of products that work well (and those that don't), common misconceptions, and what to consider before diving in.Whether you're brand new to Amazon or you're still weighing it up, this is the clarity you've been looking for.What we cover:What kinds of products tend to do well on AmazonWhen Amazon isn't the right choiceMyths that hold sellers backThe truth about fees, fulfilment and customer expectationsReal-world examples to help you decideHow to test the waters if you're unsureMentioned in this episode:Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklistFind out more about Amazon Made Easy: https://vickiweinberg.com/membership/Mentioned in this episode:THIS EPISODE IS PROUDLY SPONSORED BY HUSTLDownload Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Get HustlSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:How TrekTots began Designing the product from scratch Finding a manufacturerDealing with trademark challenges Marketing on a budget – Using influencers, press, and Theo Paphitis' SBS network to build visibility.Juggling business and family Learning as you go and the value of communityUSEFUL RESOURCES:Trek Tots WebsiteFacebookInstagramTikTokSmall Business SundayGuy RazOptimise all your tasks, sales platforms, orders and shipping with Hustl. Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1st June 2025)https://2ly.link/26OYkLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportTHIS EPISODE IS PROUDLY SPONSORED BY HUSTLDownload Hustl for free now and get £5 off your shipping using code ‘VWMAY25' (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD Get Hustl

We're only a few months into 2025 and already a lot has changed on Amazon!Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what's new and what's coming up.In this episode, I cover:The launch of Amazon Ireland – and why it could be a great opportunityHow Amazon's new European Expansion Settings could affect your listingsThe expansion of Amazon Global Logistics and what it means for stock shippingIncreased focus on brand protection – and what Brand Registered sellers can expectWhat you need to know ahead of Amazon Prime Day 2025Updates to FBA inbound and storage fees – and why it's time to double-check your marginsIf you're feeling a bit overwhelmed by all the changes (and there are a lot!), you're not alone.I'm here to break it down for you – and if you'd like personalised support for your business, you're always welcome to book a free intro call.LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership

What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask. I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suffer a serious illness or pass away. Jo then puts together a plan as to how they would deal with this and make sure they have the right insurances in place to fund it.Whether you're running your business solo, have a small team, or dream of scaling up one day, this is one of those episodes that might just change the way you think. Jo shares the different types of business protection available (spoiler alert: it's not just about insurance for big businesses!), and why getting the right cover in place could save your business – and protect your loved ones – if something unexpected happens.You'll learn:What business protection really means (hint: it's not just liability insurance!)Real-life examples of what can go wrong without itThe types of cover small businesses should consider – even if you're a solo founderHow the right protection can keep your business afloat if you get illWhy it's more affordable (and more relevant) than you might thinkA must-hear if you want to protect what you've worked so hard to build.Useful Resources:Pangea Life WebsitePangea Life LinkedInPangea Life FacebookPangea Life InstagramLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just

If you've been thinking about selling on Amazon, you've probably heard all sorts of advice - some of it helpful, and some of it... not so much.In today's episode, I'm busting 10 common myths about selling on Amazon, including:Why you don't need thousands of pounds to startWhat it really takes to get sales (hint: it's not automatic!)Why you don't have to be the cheapest to succeedHow much control you actually have over your brand on AmazonWhy it's definitely not too late to start selling in 2025Whether you can start with just one productHow ads fit into the picture - and if you really have to run themWhat really happens with account suspensions (and how to stay safe)Why having your own website still mattersAnd why it's not as impossible as it might feel!If you've been feeling overwhelmed by mixed messages or just want a bit of clarity before you dive in, this episode is for you.MENTIONED IN THIS EPISODE:Amazon Made Easy: https://vickiweinberg.com/membership/My FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklistLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This week, I'm joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination.Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards.Her story is full of insight, heart, and practical advice—whether you're just getting started or looking to take your product business to the next level.We discuss:How Lucy started her business with just £850 (and a creative way of earning it!)Tips for getting stocked in shops—including the power of in-person visits and building relationships with local retailersWhy trade shows are valuable (even if you're not exhibiting)The benefits of joining The Giftware Association—a hidden gem for product-based businessesLucy's refreshingly honest take on growing slowly and letting data guide your product developmentHow being young (or just new!) can actually be an advantage in businessWhether you're navigating wholesale, exploring new product ideas, or just love hearing how others are doing it, Lucy's story is a real treat.Useful Resources:Share A Little Frankie WebsiteShare A Little Frankie InstagramShare A Little Frankie FacebookLucy Kendall LinkedInGiftware AssociationLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you...

Thinking about selling on Amazon but feeling a little overwhelmed?In this episode, I'm answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads!I answer:How much it costs to start selling on AmazonHow long it typically takes to get up and runningHow to choose the right keywords for your listingHow to get those important first salesWhether you need to use Fulfilment by Amazon (FBA)Bonus: How Amazon ads work - and whether you really need themIf you've been thinking about starting - or have questions holding you back - this episode will give you some honest, practical advice to move forward with confidence.MENTIONED IN THIS EPISODEHow much does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjAHow to use the Amazon fees calculator: https://youtu.be/Mso8UMYNCfoHow to send stock in to FBA: https://youtube.com/shorts/E40EMTjJvbsMy FREE selling on Amazon checklist: https://mailchi.mp/72c24952cf50/amazon_checklist JungleScout: https://get.junglescout.com/qmzowcok8yj3Amazon Made Easy: https://vickiweinberg.com/membership/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Think your product packaging is “just a box”? Think again.In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you're a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever.I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how packaging can transform the moment of unboxing into a powerful, joyful brand experience your customers won't forget—and will want to share.Dane shares:Why packaging is way more than protection—it's a chance to build your brandHow to create a memorable unboxing moment that gives your customer a dopamine hitReal examples of clever, creative packaging (and how they work on a practical level)How to balance cost and creativity, even if you're working with tight marginsSimple sustainability tips that make a big differenceWhy packaging design could be your best friend when it comes to shareable social contentDane also shares one key piece of advice that hardly anyone talks about when it comes to packaging—but it could save you time, money and stress down the line.By the way this is one episode you might want to watch as well as listen. Dane shows off a few brilliant packaging examples during the chat—so head over to YouTube to really see the magic in action.USEFUL RESOURCES:Burgopak WebsiteBurgopak InstagramBurgopak YouTubeBurgopak LinkedInDane Whitehurst LinkedInLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with meBuy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. https://vickiweinberg.com/membership/Mentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick...

Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line. USEFUL LINKSJoin Amazon Made Easy: https://vickiweinberg.com/membership/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membership

My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges.Dylan shares her tops tricks and tips for selling on Etsy including:Why Etsy might be the perfect home for your products—even if you thought it was only for crafters.How to set up your Etsy shop for successThe main mistake most new Etsy sellers make—and what to do instead.How to test and position one product in multiple ways to reach different customersTips on scaling smartly, outsourcing, and avoiding burnout as your shop grows.Why great photos and customer-led thinking matter more than ever.Helpful advice on pricing, trends, and how starting with lower prices can build early traction and reviewsWhether you're already on Etsy or just starting to explore it, this episode offers plenty of ideas and insights to help you see what's possible.USEFUL RESOURCESDylan Jahraus WebsiteLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it.Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!Mentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a...

I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business?I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you. If you're thinking about starting, I want to be sure you have a full understanding of what's involved.USEFUL LINKSAmazon Launch package: https://vickiweinberg.com/amazon-launch-package/What does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjALET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is openI've got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you'll have access to expert advice, a supportive community, and ongoing help whenever you need it. Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today! membershipSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you've already created or are developing.Flora's advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they're in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism.Listen in to discover:Why market research isn't scary – and how it can actually spark new ideasSimple, affordable ways to gather data that actually helpsHow to use customer reviews (especially the bad ones!) to improve your productWhere to spot the “hidden gaps” in the market you can fillHow to avoid going head-to-head with big players and find your own space to shineTips for doing research at every stage – from vague idea to finished productIf you've ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you.USEFUL RESOURCESFlora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate.WebsiteAMS Competitive Analysis Template - FREE DOWNLOADLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.This is a great introduction to advertising on Amazon.Takeaways: It's essential to have well-optimized product listings to maximize the effectiveness of your ads. There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display. Using negative keywords can help you save money and improve the performance of your campaigns. Regularly monitoring and optimising your ad campaigns is crucial for long-term success. Setting a realistic budget for your advertising is key. MENTIONED IN THIS EPISODEAmazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here.As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago. Moving Little Minds provide literacy focused teacher and parent workshops, online courses, and teacher support materials that use research-backed methods in fun and engaging ways.Melissa originally launched her business selling early literacy products to parents, but in the past year, she's made a big pivot—now focusing on preschool directors and teachers instead.She shares the lessons she's learned, from launching on Amazon and stocking boutiques to realizing who her real customers are. If you're a product-based business owner, you'll love this honest, behind-the-scenes look at the ups and downs of finding your niche, refining your products, and learning what it really takes to grow a business.USEFUL RESOURCESMoving Little Minds WebsiteMelissa's First Podcast Appearance: Episode 205LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:5 years of Bring Your Product Idea To Life!Whether you've been listening since the very beginning or you're new here, I just want to say a huge thank you for tuning in. Your support, messages, and shares mean the world. If you want to give the podcast a gift, you can leave a tip here: https://bring-your-product-idea.captivate.fm/support Thank you so much. Here's to the next five years! Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

Today I'm sharing my story of selling products on Amazon - what's worked and what hasn't. I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I'll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I'll share some solid tips on product listings, customer engagement, and inventory management. Stick around, because we'll also cover some mistakes I made and what you can learn from them.LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty!My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more – without discounting their products. Sam has a wealth of experience, having run his own successful hair salon and product line, and now he shares his knowledge to help others create a thriving business.If you've ever wondered how to differentiate your products, increase customer trust, and boost sales while maintaining your profit margins, this episode is packed with valuable insights just for you! We cover:Sam's journey from struggling business owner to thriving entrepreneurThe importance of having a strong why behind your businessCommon mistakes product business owners make—and how to avoid themThe three essential types of products every business should have in their rangeHow to create irresistible offers that attract customers and boost salesThe power of mindset in business successWith Sam's expert insights, you'll learn how to position your products, connect with your ideal customers, and build a profitable, sustainable business. USEFUL RESOURCES:Sam Chapman WebsiteSam Chapman InstagramSam Chapman YouTubeLET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I've stuck with them because it's still simple, they keep adding great new features (like the ability to share ads like these!) and it's been so reliable. When you're ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2