Podcasts about ideas that don't make sense

Jay and Andrew talk about rigging, how money eases the way, making our environment serve us, relationships vs profit, establishing value through the right comparison, and much more.Books mentioned:Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland.The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier.New Manufacturing Challenge: Techniques for Continuous Improvement by Kiyoshi Suzaki.

This series, I'm sharing insights from my book Work/Life Flywheel.In this final episode, I explain the impact writing has had on my work/life and what I'm working on next.LINKS:Book Ollie to speak with your teamOllie's LinkedInFuture Work/Life NewsletterWork/Life Flywheel: Harness the work revolution and reimagine your career without fear, is out now. You can order your copy HERE (UK) or HERE (US).Here's what Rory Sutherland, Vice-Chairman of Ogilvy, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, has said about it:“Work and leisure have become a false dichotomy. As Ollie Henderson shows using the superb Flywheel metaphor, done right, each can make you better at the other.” Hosted on Acast. See acast.com/privacy for more information.

This episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at JournyAcademy.com “When you start out, you wanna understand who your customers are and what problems they face and what they need from you as a service provider and then create content around that.” In episode 109 of #TDLS, I sat down with Kevin Indig. Kevin is a Growth advisor to some of the world's fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat. Kevin led SEO and Growth at the world's leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers. He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe. In this episode we talked about: - His awesome stories from ground up - How he was able to start on SEO at the age of 16 and then build a profitable brand and business - Actionable insights on how to start the right way in product-led growth - Step by step secrets on starting your SEO strategy for your startup - Practicable advice on navigating challenges as a content marketing professional - Practical strategies on how to create contents that converts using his own organic growth strategies - Interesting thoughts that's we really needed to ponder about AI + Content - And much much more… Books Recommendations from Kevin: - Million Dollar Consulting by Alan Weiss - Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland - Mastery Book by Robert Greene You can get more value from Kevin by subscribing on growth-memo.com and by visiting kevin-indig.com. If you found this episode helpful, please let Kevin know by following him elsewhere @kevinindig. Visit the podcast today at thedesignlifeshow.com to get all the episodes 100% FREE. Have a question in mind? Submit your question to be answered on the podcast. Send your questions via email (at least 2-minute audio clip) at podcast@jaychristteves.com There are a ton of people asking me about how to support this podcast so here's how: 1. You can follow or leave a short & honest review on Apple Podcasts so in that way you can help me to reach more people and make the podcast more discoverable within the ecosystem. 2. You can take a screenshot of this podcast and share it with your friends, colleagues or to anyone that might be interested in this kind of content. 3. Feeling generous today? You can support the podcast monetarily by visiting jaychristteves.com/support or patreon.com/jaychristteves. 4. Shop courses and tools online to design the life you really deserve by visiting JournyAcademy.com. 5. By listening to all the podcast episodes, you already support my message, and that's more than enough and it means the world to me. So, thank you! Get FREE resources and tools by visiting jaychristteves.com/resources The podcast is available on any of your favorite podcasting apps including: Website: thedesignlifeshow.com Apple Podcasts: https://apple.co/3OzMLDx Spotify Podcasts: https://tinyurl.com/TDLSonSpotify Google Podcasts: https://tinyurl.com/TDLSon-GooglePodcasts SoundCloud: https://tinyurl.com/TDLSonSoundCloud Amazon Music (via Web or Audible app): https://tinyurl.com/TDLSonAmazonMusic Alexa Podcasts: (Just say “Alexa, play The Design Life Show on Apple Podcasts”)

Andrew and Jay continue to talk about what kind of lathe would Andrew like, as well as false ways of achieving economy, the drawbacks of big sales, seeing where you only partially think of things, the value of high-priced CEO meetings, and more. Books mentioned:How to Sell at Margins Higher Than Your Competitor by Lawrence Steinmetz.Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland.

Bugün, işin mühendisliğine ve pazarlamasına dünya kadar para gömmüş ama kullanıcı tecrübesine pek kafa yormamış uygulamalardan şikayet edeceğim. Ve şunları öğreneceğiz:Ortalama kullanıcı diye bir şey yok.İşiniz kumar değilse, kimseyi gereksiz yere belirsizlikte bırakmayın.İnsan, zamanı sıkıntı cinsinden ölçer.Tamamen algıya yönelik ufak değişikliklerin büyük farklara yolaçtığı gerçeğiyle barışın.Tüm kaynaklar aşağıda her zamanki gibi, patronlarıma patroniçelerime teşekkürler..Konular:(00:05) Eurostar: 40 dakika için 6 milyar pound.(01:38) Rory Sutherland.(03:55) Patates Kralı Frederick(05:40) Ortalama müşteri diye bir şey yok(07:05) İnsan zamanı sıkıntı cinsinden ölçer(07:52) Belirsizlik ve otobüs durakları(08:50) Uber'in haritası(09:58) İngiliz olmayanlar için sıra numarası(11:50) Havaalanlarındaki belirsizlik ısrarı(15:10) Anlamsız boarding sıraları(17:43) Ketum pilotlar(19:50) %98 başarılı posta(21:20) Placebo Etkisi(24:45) Bugünün tekrarı(25:33) Patreon kodamanlarına teşekkürler.Kaynaklar:Video: Rory Sutherland: Perspective is everythingYazı: This Thing For Which We Have No NameMakale: Effect of colour of drugsVideo: Billion dollar behavioursKitap: Alchemy - The Surprising Power of Ideas That Don't Make Sense.------- Podbee Sunar ------- Bu podcast, Disney+ hakkında reklam içerir.Bu podcast, Odea hakkında reklam içerir.Odea'lı olmak ve yatırım fırsatlarından yararlanmak için tıklayın.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He's the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm's founders, David Ogilvy. Rory started Ogilvy's behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you'll get a free t-shirt and shaker.Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk.Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI' at checkout to redeem 50% off your first booking.Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :) 

Rory Sutherland is the Vice Chairman of Ogilvy and co-founded a behavioral science practice within the agency. Ogilvy is a British advertising and consulting agency that has worked with industry titans, including Dove, Samsung, BP, and IBM.  Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is the author of two books: The Wiki Man and the best-selling Alchemy, The Surprising Power of Ideas That Don't Make Sense. In this episode… Every leader is burdened with decision-making and problem-solving; they are the foundation of all organizational progress. However, it's the process of arriving at those decisions that matter. Much of modern culture is centered on immediate solutions, singular fixes, and tangible numbers. These are incomplete approaches that leave a great deal of potential on the table. Rory Sutherland has built his storied career around the powerful and creative solutions that are overlooked. He works in behavioral sciences and helps clients with their unseen opportunities. This is an incredible opportunity, but one that's difficult to grasp at first. Rory shares insights into his process. In this episode of Next Wave Leadership, Dov Pollack sits down with Rory Sutherland, the Vice Chairman at Ogilvy, to discuss creative solutions and finding the actual issues. They talk about how companies miss the bigger picture, creative reversals, and coming up with better fixes. The two also touch on AI and how times have changed.

Today's episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy Group in the UK. Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in Zurich and a time when loyalty is in desperate need of innovation. Rory is fascinating to listen to, inspiring in his ability to think differently and today shares his refreshing joie de vivre with listeners of Let's Talk Loyalty! Hosted by Phil Rubin. Show Notes : 1) Rory Sutherland 2) The Wiki Man from The Spectator 3) Rory Sutherland on Twitter 4) Ogilvy Consulting 5) Loyalty Summit CXM

Podcast: The Human Risk Podcast (LS 36 · TOP 2.5% what is this?)Episode: Paul Craven & Rory Sutherland on Magic & AlchemyPub date: 2022-08-26What do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy. Links that are relevant to the show:Paul Craven - https://www.paulcraven.com/Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528The Walton Ten Foot Rule - https://www.walmartmuseum.com/content/walmartmuseum/en_us/timeline/decades/1980/artifact/2648.html#:~:text=The%2010%2Dfoot%20Rule%20is,if%20I%20can%20help%20them.%E2%80%9DDeirdre McCloskey on 'Sweet Talk' - https://www.deirdremccloskey.com/docs/humanomics.pdfAn interview with Kumal Gahotra of Ford where he talks about the emotions involved in customer's car purchasing decisions: https://s23.q4cdn.com/799033206/files/doc_events/archive/Ford-2019-JPM-Auto-Conference-Transcript.pdfAn article on FAB - Features, Advantages & Benefits - https://www.scottyschindler.com/selling-with-fab-features-advantages-and-benefits/The David Ogilvy advertisement for Rolls Royce that references the noise the clock makes: https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/The Chanson de Roland - https://en.wikipedia.org/wiki/The_Song_of_RolandJean-Paul Sartre - https://en.wikipedia.org/wiki/Jean-Paul_SartreThe Theatre of the Absurd - https://en.wikipedia.org/wiki/Theatre_of_the_absurd

Franz Kafka - https://en.wikipedia.org/wiki/KafkaTristan Harris' article on how technology is hijacking our minds - https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3Morgan Housel's book The Psychology of Money - https://www.google.co.uk/books/edition/The_Psychology_of_Money/5HrrDwAAQBAJ?hl=en&gbpv=0A video demonstrating Tesla's Dog Mode -

What do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy. Links that are relevant to the show:Paul Craven - https://www.paulcraven.com/Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528The Walton Ten Foot Rule - https://www.walmartmuseum.com/content/walmartmuseum/en_us/timeline/decades/1980/artifact/2648.html#:~:text=The%2010%2Dfoot%20Rule%20is,if%20I%20can%20help%20them.%E2%80%9DDeirdre McCloskey on 'Sweet Talk' - https://www.deirdremccloskey.com/docs/humanomics.pdfAn interview with Kumal Gahotra of Ford where he talks about the emotions involved in customer's car purchasing decisions: https://s23.q4cdn.com/799033206/files/doc_events/archive/Ford-2019-JPM-Auto-Conference-Transcript.pdfAn article on FAB - Features, Advantages & Benefits - https://www.scottyschindler.com/selling-with-fab-features-advantages-and-benefits/The David Ogilvy advertisement for Rolls Royce that references the noise the clock makes: https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/The Chanson de Roland - https://en.wikipedia.org/wiki/The_Song_of_RolandJean-Paul Sartre - https://en.wikipedia.org/wiki/Jean-Paul_SartreThe Theatre of the Absurd - https://en.wikipedia.org/wiki/Theatre_of_the_absurd

Franz Kafka - https://en.wikipedia.org/wiki/KafkaTristan Harris' article on how technology is hijacking our minds - https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3Morgan Housel's book The Psychology of Money - https://www.google.co.uk/books/edition/The_Psychology_of_Money/5HrrDwAAQBAJ?hl=en&gbpv=0A video demonstrating Tesla's Dog Mode - https://youtu.be/T2rbdMlmpYYJoshua Jay 'How Magicians Think' - https://www.vanishingincmagic.com/magic-books/how-magicians-think/Scott McCloud's book 'Understanding Comics' - https://scottmccloud.com/2-print/1-uc/index.html To hear previous episodes of the show featuring:Paul - https://www.humanriskpodcast.com/paul-craven-on-magic-money/Rory - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/Rory & Gerald Ashley Part One - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/Rory & Gerald Ashley Part Two - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/Paul & Gerald Ashley Part One - https://www.humanriskpodcast.com/gerald-ashley-paul-craven/Paul & Gerald Ashley Part Two - https://www.humanriskpodcast.com/paul-craven-gerald-ashley/

What do Alchemy and Magic have to do with human decision-making?On this episode, I'm joined by two Behavioural Science gurus who have both been on the show before: Rory Sutherland and Paul Craven. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Paul Craven is a magician and member of the prestigious Magic Circle. So that's both bases covered! Rory is the Vice Chairman of Ogilvy, and Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs. Both are Behavioural Science thought leaders.Since the show is approaching its 200th episode — this is the 199th — I thought I ought to celebrate it. So I did what we always do when we celebrate special occasions and decided to replicate the winning formula I used last time. On that occasion, I was joined by Rory Sutherland and Gerald Ashley. Since then, I've also recorded a doubleheader with Gerald and his and Rory's good friend Paul Craven. Like Rory and Gerald, Paul has also done a solo appearance on the show. So for two episodes, I'm joined by Rory Sutherland and Paul Craven. 
In our discussion — and I'm just talking about this episode here — we talk about framing, ethics, Sludge, electric cars, the best joke at this year's Edinburgh festival — warning, it's an adult joke — the Pratfall Effect, or why making mistakes can make us seem more human, ho one man saved the world from a nuclear war, the Beatles, how we look at data and so much more. Links to all of those are below.Paul Craven - https://www.paulcraven.com/Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528Economist Nicholas Gruen - https://en.wikipedia.org/wiki/Nicholas_Gruen French magician Jean-Eugène Robert-Houdin - https://en.wikipedia.org/wiki/Jean-Eug%C3%A8ne_Robert-HoudinFormer guest Gerald Ashley referring to Paul as a conman - https://twitter.com/HumanRiskLtd/status/1395316840105234432?s=20&t=7v2vbVi0FoiyzozKY9sougMarks & Spencer's ‘Dine In For Two' Deal - https://www.marksandspencer.com/c/food-to-order/dine-inEdward De Bono - https://www.debono.com/Germany's 'two click to unsubscribe' law - https://www.thelocal.de/20220303/how-germany-is-making-is-easier-for-consumers-to-cancel-contracts/Sludge - https://www.forbes.com/sites/rogerdooley/2021/09/29/you-cant-nudge-if-youve-got-sludge/[Warning: the most controversial show note ever. Contains adult content. Spanish Comedian Ignacio Lopez on Dogging. Here's what the term means: https://en.wikipedia.org/wiki/Dogging_(sexual_slang)].
Here's the joke: https://www.facebook.com/watch/?v=246981890669484AThe BBC series My Life As A Rolling Stone - https://www.bbc.co.uk/iplayer/episodes/m0018zwp/my-life-as-a-rolling-stoneThe Donald Trump video where he spends a lot of time choreographing a glass of water - https://www.indy100.com/celebrities/donald-trump-interview-table-waterThe movie ‘The Big Short' - https://en.wikipedia.org/wiki/The_Big_Short_(film)Nick Leeson - https://en.wikipedia.org/wiki/Nick_LeesonRogue Trader, the movie about Leeson - https://en.wikipedia.org/wiki/Rogue_Trader_(film)Stanislav Petrov, the man who presented World War Three - https://en.wikipedia.org/wiki/Stanislav_Petrov
Gerd Gigerenzer - https://en.wikipedia.org/wiki/Gerd_GigerenzerGerd's book Risk Savvy - https://www.penguin.co.uk/books/181878/risk-savvy-by-gigerenzer-gerd/9780241954614
The Chinese Maths problem featuring 26 sheep and 10 goats - https://www.businessinsider.com/viral-chinese-math-question-2018-1? To hear previous episodes of the show featuring:Paul - https://www.humanriskpodcast.com/paul-craven-on-magic-money/Rory - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/Rory & Gerald Ashley Part One - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/Rory & Gerald Ashley Part Two - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/Paul & Gerald Ashley Part One - https://www.humanriskpodcast.com/gerald-ashley-paul-craven/Paul & Gerald Ashley Part Two - https://www.humanriskpodcast.com/paul-craven-gerald-ashley/

Rory Sutherland does not run a cult brand, nor does he even work for one. But he has worked with numerous cult brands, and it was our distinct honor to have him join us from the UK and present some of his latest research findings at The Gathering in Spring 2021. Rory is the vice chairman of the Ogilvy & Mather group of advertising companies. He has written several books, including Alchemy: The Power of Ideas That Don't Make Sense. Rory's presentation is a must listen for any marketer. His examples about the relative perception of price could help reduce the rampant discounting that's going on, and better appreciating business asymmetry will help marketers more successfully exchange ideas and influence how their organizations solve problems. Learn more at CultBrandSecrets.com

8. Filling Your Innovation Tank UpEvery fortnight, Lucy and I talk through the trials and tribulations of working in the food industry. This is to help you find new ways of coping through the daily stresses and potentially avoid some of the mistakes that we have both made along the way.In this episode we're talking about innovation and how important it is in the food industry, this word is thrown around so often in our industry sometimes its meaning is a little lost. Innovation is often about providing solutions you didn't know you needed and solving problems you don't yet have awareness of. Many big organisations often drown in the wealth of data available to them and get stuck on innovation if the new idea doesn't immediately seem commercially viable when in actuality a truly innovative idea would have no data available to support it as it doesn't exist yet! We also discuss how important it is to look outside your industry for innovation, finding outside influence early on in your career and its importance and how innovation is based on insight.We'd love to know what your experiences of innovation are, where you've seen something truly innovative or what you think of when you hear the word innovation. Let us know on social media Let us know on social media Amy on linkedin or Lucy on linkedin  Here's the link to the book mentioned in the episode - Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory SutherlandOn our next episode, we'll be talking about growth mindset, taking risks and jumping headfirst into a big challenge!If you enjoyed this episode please follow this podcast wherever you might be listening. If you're listening on Apple Podcasts we'd love for you to leave us a review and a ⭐ ⭐ ⭐ ⭐ ⭐  rating.You can follow us here on instagramIf you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedInFor food industry Consulting from Lucy you can find her here on instagram or LinkedInSee you next time!

If you look back at the history of inventions - indeed the history of science - you find an extraordinary catalogue of hunches, random experimentation and lucky accidents. This rule seems to apply even more in terms of business innovation and entrepreneurialism. The inescapable conclusion is that there are somehow more ideas out there that we can post-rationalise than ideas we can pre-rationalise. Hence if we demand that every business proposal or every avenue of enquiry makes sense in advance, we are painting ourselves into a corner: massively limiting the possible solution space to a few narrow, mostly incremental improvements on what we already have. Join us and let's discuss "The Surprising Power of Ideas That Don't Make Sense" with Rory Sutherland. Get Notified: https://sendfox.com/redrisks

Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, one of the largest and most renowned advertising agencies in the world. He's also the author of the best-selling book, Alchemy: The Surprising Power of Ideas That Don't Make Sense, he's done countless keynotes on the impact of human behavioural science on marketing and advertising at TED Global as well writing regular columns for the Spectator, Market Leader and Wired. In this episode, we sit down with Rory at his home outside London, England, to chat about one of his favourite subjects, namely how brands need to think laterally to solve large-scale challenges, why Uber's secret is making you feel like a King, and why Tushy and air fryers are a godsend.

Kyle is the CMO of a VC backed SaaS company. He talks marketing, brand, team building and history. He hates onions too. In the episode we discuss: SaaS Marketing Why you shouldn't measure brand campaigns (really) Surprise and delight prospects and customers Using repeatable templates to speed up marketing activity Working at a software firm that gets acquired In praise of Salesforce Content v content marketing Use of personality in SaaS marketing Recruitment Using Predictive Index in recruitment The challenges of recruiting the right people while growing fast (40 – 215 people) The importance of diversity of background in recruitment Matching culture and marketing Unlimited vacation policies Juggling family, work and WFH Everything Else The history of content marketing Killing push notifications to improve productivity Using direct mail to stand out What's old is new in marketing Making sure marketing has business impact The Stockdale Paradox Kyle's Book Recommendations Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth by Patrick Thean Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams by Taylor Baldwin Kiland and Peter Fretwell. Things we talk about in the show Salesforce's ad that is one of the best around https://www.linkedin.com/posts/markritson_advertising-activity-6759295434704994304-Q1zh The Stockdale Paradox https://www.jimcollins.com/concepts/Stockdale-Concept.html Kyle Lacy Kyle Lacy brings over 13 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies. He wears monotone, loves history and hates onions. Find Kyle on LinkedIn: https://www.linkedin.com/in/kylelacy/ And Twitter https://twitter.com/kyleplacy And Lessonly are here: https://twitter.com/lessonly https://www.instagram.com/lesson.ly/ https://www.linkedin.com/company/lesson-ly/ https://www.facebook.com/lessonlyapp Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

How to Make Your Experience Easy and Gain Growth   I hear things like this when I go into an organization: "We want to delight customers at every moment of contact." I nod my head and smile, but secretly I think it sounds exhausting. Moreover, it is unnecessary in many parts of the experience. People many times do not want to be delighted; they want to be done already. Keeping it as easy as possible for customers to get it done is a direct path to gain growth.    Key Takeaways    Whenever you make customers think about something in your experience, you create what we call Customer Effort. A Customer Effort Score measures how difficult a customer thinks it is to work with you as an organization. Like other Customer Experience measures, deriving your Customer Effort Score involves asking your customers how difficult they thought their experience was and then having them rate it on a scale.    There are a few significant takeaways behind reducing Customer Effort and keeping it as easy as possible.      Rational thinking, which is the type that takes a lot of energy to do, is something customers are not super excited to do most of the time. We prefer to use easy, automatic thinking and save our energy for other activities. Humans established this preference over the cour thousands of years, because, for many of these years, securing food was a challenge. We needed to preserve our energy for other things, like avoiding predators.    We also use habits to simplify our thinking. Many times, we learn to do something using the rational side of our thinking. Repetition makes the behavior habitual, which is governed by our automatic and intuitive thinking system.    As a general rule, customers want things easy. However, some specific instances exist where the experience should be a little complicated. These rare occasions usually involve status items, like the American Express Centurion Card, a card so hard to get you can't ask for it; American Express asks you if you want it. Since it isn't for everyone, and it is hard to get, customers like that the experience is challenging. Examples like this, however, are not the norm.    You must make your experience as easy as possible for customers, so you get a low Customer Effort Score and get your customers to come back for more.    Recommended Actions   Authors Matthew Dixon, Karen Freeman, and Nicholas Tobin wrote in the Harvard Business Review the article "Stop Trying to Delight Your Customers." There were five principles they shared help organizations reduce the Customer Effort in your experience, which includes:   Don't just resolve the current issue; head off the next one. I like how this principle is proactive and removes obstacles that would keep customers from doing more business with you.  Arm reps to address the emotional side of customer interactions. When your team is minding the customer's emotions, it eliminates moments in your experience that can cause uncertainty or stress for customers. For example, changing the language reps use with customers can communicate better and put customers' minds at ease.  Minimize channel switching by increasing self-service channel stickiness. You train your customers on navigating your experience, whether you are deliberate about it or not. People have ways that they get what they want based on the experience you design for them. Therefore, creating it without friction is essential. Moreover, we would encourage you to ensure that you weigh the benefits of any changes you want to make to your experience against the hassle and disruption it will cause your most valuable customers.  Use Feedback from disgruntled or struggling customers to reduce Customer Effort. I hope this one doesn't need any additional explanation; it's a no-brainer.  Empower the front line to deliver a low-effort experience. If your company policies are getting in the way of customers having a smooth experience, especially when resolving problems, change them. If your people have the freedom and ability to solve customers' issues right away, it reduces a lot of Customer Effort.    I would add the following two principles to the previous five from the HBR article:   Think about the interactions with the customers that drive the most value for you.  This area is excellent for fulfilling the current unmet needs in your industry. Look for ways to simplify your experience to meet these unsatisfied wants and create competitive differentiation with your competitors. Remember, it doesn't pay to be logical if everyone else is being logical. Rory Sutherland, Vice Chairman of Ogilvy UK, and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense says doing things your way differentiates you from the competition and allows for you to satisfy these unmet needs, too.    To discuss this further, contact us at www.BeyondPhilosophy.com.   About Beyond Philosophy: Beyond Philosophy helps organizations unlock growth by discovering customers' hidden unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs, thereby retaining and acquiring new customers across the market. Resonate Recordings produce this podcast. Click here to find out more. 

How to Make Your Experience Easy and Gain Growth   I hear things like this when I go into an organization: "We want to delight customers at every moment of contact." I nod my head and smile, but secretly I think it sounds exhausting. Moreover, it is unnecessary in many parts of the experience. People many times do not want to be delighted; they want to be done already. Keeping it as easy as possible for customers to get it done is a direct path to gain growth.    Key Takeaways    Whenever you make customers think about something in your experience, you create what we call Customer Effort. A Customer Effort Score measures how difficult a customer thinks it is to work with you as an organization. Like other Customer Experience measures, deriving your Customer Effort Score involves asking your customers how difficult they thought their experience was and then having them rate it on a scale.    There are a few significant takeaways behind reducing Customer Effort and keeping it as easy as possible.      Rational thinking, which is the type that takes a lot of energy to do, is something customers are not super excited to do most of the time. We prefer to use easy, automatic thinking and save our energy for other activities. Humans established this preference over the cour thousands of years, because, for many of these years, securing food was a challenge. We needed to preserve our energy for other things, like avoiding predators.    We also use habits to simplify our thinking. Many times, we learn to do something using the rational side of our thinking. Repetition makes the behavior habitual, which is governed by our automatic and intuitive thinking system.    As a general rule, customers want things easy. However, some specific instances exist where the experience should be a little complicated. These rare occasions usually involve status items, like the American Express Centurion Card, a card so hard to get you can't ask for it; American Express asks you if you want it. Since it isn't for everyone, and it is hard to get, customers like that the experience is challenging. Examples like this, however, are not the norm.    You must make your experience as easy as possible for customers, so you get a low Customer Effort Score and get your customers to come back for more.    Recommended Actions   Authors Matthew Dixon, Karen Freeman, and Nicholas Tobin wrote in the Harvard Business Review the article "Stop Trying to Delight Your Customers." There were five principles they shared help organizations reduce the Customer Effort in your experience, which includes:   Don't just resolve the current issue; head off the next one. I like how this principle is proactive and removes obstacles that would keep customers from doing more business with you.  Arm reps to address the emotional side of customer interactions. When your team is minding the customer's emotions, it eliminates moments in your experience that can cause uncertainty or stress for customers. For example, changing the language reps use with customers can communicate better and put customers' minds at ease.  Minimize channel switching by increasing self-service channel stickiness. You train your customers on navigating your experience, whether you are deliberate about it or not. People have ways that they get what they want based on the experience you design for them. Therefore, creating it without friction is essential. Moreover, we would encourage you to ensure that you weigh the benefits of any changes you want to make to your experience against the hassle and disruption it will cause your most valuable customers.  Use Feedback from disgruntled or struggling customers to reduce Customer Effort. I hope this one doesn't need any additional explanation; it's a no-brainer.  Empower the front line to deliver a low-effort experience. If your company policies are getting in the way of customers having a smooth experience, especially when resolving problems, change them. If your people have the freedom and ability to solve customers' issues right away, it reduces a lot of Customer Effort.    I would add the following two principles to the previous five from the HBR article:   Think about the interactions with the customers that drive the most value for you.  This area is excellent for fulfilling the current unmet needs in your industry. Look for ways to simplify your experience to meet these unsatisfied wants and create competitive differentiation with your competitors. Remember, it doesn't pay to be logical if everyone else is being logical. Rory Sutherland, Vice Chairman of Ogilvy UK, and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense says doing things your way differentiates you from the competition and allows for you to satisfy these unmet needs, too.    To discuss this further, contact us at www.BeyondPhilosophy.com.   About Beyond Philosophy: Beyond Philosophy helps organizations unlock growth by discovering customers' hidden unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs, thereby retaining and acquiring new customers across the market. Resonate Recordings produce this podcast. Click here to find out more. 

Business as usual is anything but usual today. How things will change in the “new normal” and what you can do to manage it is almost anyone's guess. However, if you can open your mind to trying new things other than what you normally would do, you might discover the magic trick that makes it all work well for managing your customer behavior.   In this episode of The Intuitive Customer, we continued our discussion on these ideas with Rory Sutherland, an author, speaker, and the Vice-Chairman of Ogilvy in the UK. Here is what we discussed.    Key Takeaways    Dare to be trivial. We like this rule of Sutherland's 11 rules of succeeding with nonsensical ideas, because it supports the idea that little things matter a lot to the Customer Experience and can have a significant effect on customer behavior. Sutherland adds that this rule is tied into the idea of “magic,” which is what he calls getting significant results from little changes. He also thinks these magic details can cause butterfly effects in the best possible ways.    If there is a logical answer, we would have already found it. Perhaps most importantly, Sutherlands last rule tells us that there likely isn't a reasonable explanation for why this type of thinking works (or doesn't, as the case may be). He points out that many, many people have well-established systems of analysis to come to precisely that answer and haven't. Moreover, it's hubris to believe you can do it better, so don't hang your hat on your ability to do so. However, if you leave behind the well-established system and forge a new one, you open up possibilities to get the customer behavior you want in exciting ways. For example, before airlines, cruise ships crossed the Atlantic to the states, and there was a lot of competition to be the fastest crossing. However, once airplanes could manage the crossing in an afternoon, the cruise line competition was pointless. Instead, cruise lines went to extremes to make the journey more enjoyable than an airplane and created a whole new industry for holidays and travel.    We will do more of what we did during the crisis and less of what we didn't do during it. Sutherland predicts that the pandemic will change customer behavior in many ways he cannot foresee, but in one way that he can. We will all have adapted to a new way of doing things during this time that we will continue doing after it ends. For example, Zoom calls might replace some meetings and business trips. Grocery deliveries will enjoy more widespread use. Some people might continue working from home.    Recommended Actions   Open yourself to magic. If you can leave behind the usual ways of doing business and open your mind to new ways of doing things, you broaden your potential solutions considerably and often economically.  Avoid following the crowd. Many organizations, especially those that use management consultants, are more comfortable doing what has always been done because it is easier to measure, quantify, and report results. Now, the ability to do those things is lovely, however, they are also well-known and well used. If you can break away from the pack, what you give up in certainty you gain in potential competitive differentiation.  Read Sutherland's book. To get into these ideas in greater detail, we would encourage you to read Sutherland's book, Alchemy: The Surprising Power of Ideas That Don't Make Sense. Another option is to look up his TED talks or engage with him on Twitter (@rorysutherland).    To discuss this further contact us at www.BeyondPhilosophy.com   About Beyond Philosophy: Beyond Philosophy help organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market.   This podcast is produced by Resonate Recordings. Click here find out more. 

Business as usual is anything but usual today. How things will change in the “new normal” and what you can do to manage it is almost anyone's guess. However, if you can open your mind to trying new things other than what you normally would do, you might discover the magic trick that makes it all work well for managing your customer behavior.   In this episode of The Intuitive Customer, we continued our discussion on these ideas with Rory Sutherland, an author, speaker, and the Vice-Chairman of Ogilvy in the UK. Here is what we discussed.    Key Takeaways    Dare to be trivial. We like this rule of Sutherland's 11 rules of succeeding with nonsensical ideas, because it supports the idea that little things matter a lot to the Customer Experience and can have a significant effect on customer behavior. Sutherland adds that this rule is tied into the idea of “magic,” which is what he calls getting significant results from little changes. He also thinks these magic details can cause butterfly effects in the best possible ways.    If there is a logical answer, we would have already found it. Perhaps most importantly, Sutherlands last rule tells us that there likely isn't a reasonable explanation for why this type of thinking works (or doesn't, as the case may be). He points out that many, many people have well-established systems of analysis to come to precisely that answer and haven't. Moreover, it's hubris to believe you can do it better, so don't hang your hat on your ability to do so. However, if you leave behind the well-established system and forge a new one, you open up possibilities to get the customer behavior you want in exciting ways. For example, before airlines, cruise ships crossed the Atlantic to the states, and there was a lot of competition to be the fastest crossing. However, once airplanes could manage the crossing in an afternoon, the cruise line competition was pointless. Instead, cruise lines went to extremes to make the journey more enjoyable than an airplane and created a whole new industry for holidays and travel.    We will do more of what we did during the crisis and less of what we didn't do during it. Sutherland predicts that the pandemic will change customer behavior in many ways he cannot foresee, but in one way that he can. We will all have adapted to a new way of doing things during this time that we will continue doing after it ends. For example, Zoom calls might replace some meetings and business trips. Grocery deliveries will enjoy more widespread use. Some people might continue working from home.    Recommended Actions   Open yourself to magic. If you can leave behind the usual ways of doing business and open your mind to new ways of doing things, you broaden your potential solutions considerably and often economically.  Avoid following the crowd. Many organizations, especially those that use management consultants, are more comfortable doing what has always been done because it is easier to measure, quantify, and report results. Now, the ability to do those things is lovely, however, they are also well-known and well used. If you can break away from the pack, what you give up in certainty you gain in potential competitive differentiation.  Read Sutherland's book. To get into these ideas in greater detail, we would encourage you to read Sutherland's book, Alchemy: The Surprising Power of Ideas That Don't Make Sense. Another option is to look up his TED talks or engage with him on Twitter (@rorysutherland).    To discuss this further contact us at www.BeyondPhilosophy.com   About Beyond Philosophy: Beyond Philosophy help organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market.   This podcast is produced by Resonate Recordings. Click here find out more. 

The Surprising Power of Ideas That Don't Make Sense Part 1   If you go into business, you probably have checked out what the competition is doing first. In many cases, you might be tempted to do the same thing. After all, it is working, at least to some extent.     However, we think that taking a different tack, choosing a different road, or embracing that idea that doesn't make sense, will be a way to create competitive differentiation that you would otherwise not have. Without new ideas, you offer the same old same old.    In this first episode of a two-part series of The Intuitive Customer, we host speaker and author Rory Sutherland, Vice Chairman of Ogilvy UK, who is known for his TED talks and being a general advertising legend. His book, Alchemy: The Surprising Power of Ideas That Don't Make Sense, discusses how you can create products driven by ideas that are irresistible to customers.   Key Takeaways    Part of Sutherland's book is 11 rules of succeeding with nonsensical ideas, which a few of these were the subject of our discussion. Let's take a closer look at the few we asked him about and what he had to say.   It doesn't pay to be logical when everybody else is being logical. Sutherland says that when you worry about the same things as the competition and run the same metrics for success, you are essentially becoming the same business. Moreover, you can commoditize your market. However, when you strike out on your path with your concerns and ways of measuring success, you diverge from the competition's path. In other words, you abandon the comparison to find your comparative advantage. Most companies choose to be objective with their focus on concrete issues and problems that they can analyze and report. The risk here is that you spend a lot of time focusing on optimizing things that do not drive significant behavioral changes for customers. If you choose a subjective focus, you open up the possibilities for how you can change your business for the better.   The opposite of a good idea can be another good idea. There is often more than one path to success in a market. Your competition might have a great idea, but not the only plan. If you were to do the exact opposite of what your competition does, you could have another great idea that speaks to a different segment of the market share. Moreover, you might uncover some hidden unmet needs that people might not have realized they wanted, and area that we often discuss regarding our Emotional Signature research.   The problem with logic is it kills off magic. When your focus is on the rational, you miss out on all the irrational magic that can occur in your customer experience. Moreover, you don't recognize it when it presents itself to you; instead, you think it's a trick or cheating. However, using solutions that work with customers' irrational nature will help change their behavior in ways you didn't know possible. Moreover, you have more solution options to choose from to do so.   Solving problems with only one rationality is like playing golf with only one club.  Businesspeople tend to approach issues and opportunities with a similar mindset. Sutherland describes it as a financial engineering, Newtonian-reductionist mindset. However, when you define a problem, you often also determine the solution. If you think about the issue in economic terms, you often limit yourself to financial solutions. However, when you open up your definition of the problem to include a lot of different areas, you have may options for the direction of your solutions. For example, solving problems using persuasion, Sutherland says, will allow you to marry economics and behavioral science, which is at least two clubs from your solutions bag.   To discuss this further contact us at www.BeyondPhilosophy.com   About Beyond Philosophy: Beyond Philosophy help organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market. This podcast is produced by Resonate Recordings. Click here find out more.

The Surprising Power of Ideas That Don't Make Sense Part 1   If you go into business, you probably have checked out what the competition is doing first. In many cases, you might be tempted to do the same thing. After all, it is working, at least to some extent.     However, we think that taking a different tack, choosing a different road, or embracing that idea that doesn't make sense, will be a way to create competitive differentiation that you would otherwise not have. Without new ideas, you offer the same old same old.    In this first episode of a two-part series of The Intuitive Customer, we host speaker and author Rory Sutherland, Vice Chairman of Ogilvy UK, who is known for his TED talks and being a general advertising legend. His book, Alchemy: The Surprising Power of Ideas That Don't Make Sense, discusses how you can create products driven by ideas that are irresistible to customers.   Key Takeaways    Part of Sutherland's book is 11 rules of succeeding with nonsensical ideas, which a few of these were the subject of our discussion. Let's take a closer look at the few we asked him about and what he had to say.   It doesn't pay to be logical when everybody else is being logical. Sutherland says that when you worry about the same things as the competition and run the same metrics for success, you are essentially becoming the same business. Moreover, you can commoditize your market. However, when you strike out on your path with your concerns and ways of measuring success, you diverge from the competition's path. In other words, you abandon the comparison to find your comparative advantage. Most companies choose to be objective with their focus on concrete issues and problems that they can analyze and report. The risk here is that you spend a lot of time focusing on optimizing things that do not drive significant behavioral changes for customers. If you choose a subjective focus, you open up the possibilities for how you can change your business for the better.   The opposite of a good idea can be another good idea. There is often more than one path to success in a market. Your competition might have a great idea, but not the only plan. If you were to do the exact opposite of what your competition does, you could have another great idea that speaks to a different segment of the market share. Moreover, you might uncover some hidden unmet needs that people might not have realized they wanted, and area that we often discuss regarding our Emotional Signature research.   The problem with logic is it kills off magic. When your focus is on the rational, you miss out on all the irrational magic that can occur in your customer experience. Moreover, you don't recognize it when it presents itself to you; instead, you think it's a trick or cheating. However, using solutions that work with customers' irrational nature will help change their behavior in ways you didn't know possible. Moreover, you have more solution options to choose from to do so.   Solving problems with only one rationality is like playing golf with only one club.  Businesspeople tend to approach issues and opportunities with a similar mindset. Sutherland describes it as a financial engineering, Newtonian-reductionist mindset. However, when you define a problem, you often also determine the solution. If you think about the issue in economic terms, you often limit yourself to financial solutions. However, when you open up your definition of the problem to include a lot of different areas, you have may options for the direction of your solutions. For example, solving problems using persuasion, Sutherland says, will allow you to marry economics and behavioral science, which is at least two clubs from your solutions bag.   To discuss this further contact us at www.BeyondPhilosophy.com   About Beyond Philosophy: Beyond Philosophy help organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). We then capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market. This podcast is produced by Resonate Recordings. Click here find out more.

Behavioural economics, alchemy, customer experience and the power of ideas that don't make sense - Interview with Rory Sutherland, Vice Chairman of Ogilvy in the UK and author of a new book: Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory joins me today to talk about his new book, behavioural economics and what we can all do to uncover stand out ideas that don't make sense.