Podcasts about creating magic

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Best podcasts about creating magic

Latest podcast episodes about creating magic

Werewolf the Podcast
Werewolf Creating Magic Spell. Episode Sixty Seven

Werewolf the Podcast

Play Episode Listen Later Sep 12, 2022 19:13 Transcription Available


The werewolf goes into the details of why he can not make you one.  He tells you about his tribe's history and how they were created hundreds of years ago.   He can not make you a werewolf.  He also mentions that maybe there are other werewolves out there he does not know about.  SO ASK THEM! Support the show

Behavioral Grooves Podcast
Rory Sutherland: The Opposite of a Good Idea is a Good Idea [Republish]

Behavioral Grooves Podcast

Play Episode Listen Later Sep 12, 2022 98:49


Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field's greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator's The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Our discussion with Rory was original published in January 2020, but Rory's evergreen insights continue to be popular with our listeners so we decided to republish this episode. You can also listen to Rory discuss his latest book Transport for Humans: Are We Nearly There Yet? alongside his co-writer Pete Dyson, in episode 290. We start this discussion with Rory by asking him about his book and some of his insights from it. His approach to advertising, marketing and product design is informed by his ability to look for the things that aren't there. He once described a solution to improving customer satisfaction on the Chunnel Train between London and Paris by suggesting that a billion dollars would be better spent on supermodel hosts in the cars than on reducing ride time by 15 minutes. He's a terrifically insightful thinker. Our conversation ran amok down all sorts of rabbit holes, as expected, including ergodicity, Sir Arthur Conan Doyle's “The Silver Blaze,” high-end audio and the dietary habits of the world-famous runner, Usain Bolt. In Kurt and Tim's Grooving Session, we discuss some of our favorite takeaways from Rory's conversation including, “The Opposite of a Good Idea is a Good Idea” and others. And finally, Kurt teed up the Bonus Track with a final reflection and recap of the key points we discussed. As always, we would be grateful if you would write us a quick review. It helps us get noticed by other folks who are interested in podcasts about behavioral science. It will only take 27 seconds. Thank you, and we appreciate your help. © 2022 Behavioral Grooves   Links Rory Sutherland: https://ogilvy.co.uk/people/rorys “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”: https://amzn.to/3xbibt3 “Transport for Humans: Are We Nearly There Yet?”: https://amzn.to/3cZPyIy Episode 290, Transport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete Dyson: https://behavioralgrooves.com/episode/transport-rory-sutherland-pete-dyson/ “Friction”: https://www.rogerdooley.com/books/friction/ Murray Gell-Mann, PhD: https://en.wikipedia.org/wiki/Murray_Gell-Mann Robin Williams “Scottish Golf”: https://www.youtube.com/watch?v=jx8TzR1-n4Q Don Draper: https://en.wikipedia.org/wiki/Don_Draper Ergodicity: https://en.wikipedia.org/wiki/Ergodicity John James Cowperthwaite: https://en.wikipedia.org/wiki/John_James_Cowperthwaite SatNav: https://www.macmillandictionary.com/us/dictionary/american/satnav Daniel Kahneman, PhD: https://en.wikipedia.org/wiki/Daniel_Kahneman What You See is All There Is: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow Arthur Conan-Doyle: https://en.wikipedia.org/wiki/Arthur_Conan_Doyle Sherlock Holmes “Silver Blaze”: https://en.wikipedia.org/wiki/The_Adventure_of_Silver_Blaze Tim Houlihan's Blog on “Silver Blaze”: https://tinyurl.com/ufumkj6 Ben Franklin T-Test: https://tinyurl.com/wocdsdk Volkswagen Fighter: https://tinyurl.com/qpyqh87 David Ogilvy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Jock Elliot: https://www.theguardian.com/news/2005/dec/01/guardianobituaries.media Battle of Leyte Gulf: https://en.wikipedia.org/wiki/Battle_of_Leyte_Gulf Croft Audio: http://www.croftacoustics.co.uk/main.html Mu-So single speaker: https://www.naimaudio.com/mu-so WFMT Chicago: https://www.wfmt.com/ TK Maxx: https://www.tkmaxx.com/uk/en/ Berlin Hotel with Big Lebowski: https://www.michelbergerhotel.com/en/ Shure: https://www.shure.com/en-US/products/microphones?lpf[top][types][]=microphones Zoom: https://zoom.us/ Satisficing: https://en.wikipedia.org/wiki/Satisficing Usain Bolt: https://en.wikipedia.org/wiki/Usain_Bolt Sheena Iyengar, PhD: https://www.sheenaiyengar.com/ Jelly Jar Study: https://tinyurl.com/oo6g6eb Big Band Music: https://en.wikipedia.org/wiki/Big_band   Musical Links Aretha Franklin: https://en.wikipedia.org/wiki/Aretha_Franklin Southern California Community Choir: https://en.wikipedia.org/wiki/Southern_California_Community_Choir Abba: https://en.wikipedia.org/wiki/ABBA Felix Mendelssohn: https://en.wikipedia.org/wiki/Felix_Mendelssohn George Frideric Handel: https://en.wikipedia.org/wiki/George_Frideric_Handel Johann Sebastian Bach: https://en.wikipedia.org/wiki/Johann_Sebastian_Bach Johann Christian Bach: https://en.wikipedia.org/wiki/Johann_Christian_Bach

Mercedes and The Chap (M.A.T.Ch.)
#17 Are you a Modern Day Mystic? Using Logic for Creating Magic in our Lives

Mercedes and The Chap (M.A.T.Ch.)

Play Episode Listen Later Sep 6, 2022 42:29


It's a tricky tight-rope walk we do when attempting to traverse the contradictions within the human condition. We're all made of many parts that both value logic AND magic. In our western culture, the mystical and spiritual often become shrouded through the pursuit of science and logic, thereby, we lose touch with an integral part of who we are. As we perform this dance of resistance to the magical side of ourselves we suffer from rejecting the truth of what we want most: full acceptance of all of our parts. In this episode we begin to explore the ways we can play with our mystical side, that keeps onboard our logic-based minds. Befriending these parts, instead of making enemies of them, is the road to having a full-spectrum life where you get to enjoy ALL POSSIBILITIES, removing the imitations that come with living from a one-sided mind. After all… those who don't believe in magic, will never find it. You can connect with Mercedes and watch our show on her social media platforms here: Insta: @MercedesTerrell Facebook: @MercedesTerrellOfficial Twitter: @MercedesTerrell Tik-Tok: @MercedesTerrellReal YouTube: @MercedesTerrellOfficial **The guests' views expressed on this show/podcast are theirs and do not suggest endorsement of the guest or any entity they represent. The content of this show/podcast is in no way intended to be taken as medical, psychological, financial, or legal advice.**

Project Loving Myself
S4 Ep. 20: Creating Magic with Joshua & Raena Stibal

Project Loving Myself

Play Episode Listen Later Aug 22, 2022 75:41


We all have our struggles. We all have our issues. And we all want to be able to heal ourselves from those challenges and move on to live happy fulfilled lives. But how?In today's episode let's dive into ThetaHealing®, a healing technique that works on the subconscious level to heal psychological trauma, release negative emotions, and reprogram your mind for success. It's one of the fastest-growing fields in wellness right now—and we're here to help you understand why it's so effective. Founder of ThetaHealing® Vianna Stibal's son Joshua and his wife Raena Stibal talk about their firsthand experiences with ThetaHealing®, sharing why it's so effective at helping people overcome their challenges. So sit back and get ready to learn all about Theta Healing from where it started!If you are ThetaHealer and are interested in taking an Instructors class, please visit bit.ly/thetainstructorsph for more information. If you are interested in becoming a ThetaHealer® or to experience a session, then head on to www.thirdeyeonline.com to book your free 20min 1:1 ThetaHealing® session with a certified ThetaHealer®. Our next beginners ThetaHealing class, Basic DNA, is from September 12th to the 15th via Zoom, so you can take the class wherever you are in the world. Email manila@thirdeyeonline.com for more information. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Lenny's Podcast: Product | Growth | Career
The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

Play Episode Listen Later Aug 18, 2022 82:34


What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one!—Where to find Arielle Jackson:• Twitter: https://twitter.com/hiiamarielle• LinkedIn: https://www.linkedin.com/in/ariellerjackson/• Course: https://maven.com/arielle/startupbrandstrategy—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Unit: https://unit.co/lenny• Athletic Greens: https://athleticgreens.com/lenny—Referenced:• Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right• Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters• What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X• The Vanishing Half: https://britbennett.com/the-vanishing-half• The Mothers: https://britbennett.com/the-mothers• Nik Sharma’s weekly newsletter: https://www.nik.co/subscribe• How I Built This: https://www.npr.org/series/490248027/how-i-built-this• In Depth: https://review.firstround.com/podcast• Unseen Unknown: https://unseen-unknown.simplecast.com/• Luca: https://movies.disney.com/luca• Encanto: https://movies.disney.com/encanto• Old Enough!: https://www.netflix.com/title/81506279• The Sociology of Business with Ana Andjelic: https://andjelicaaa.substack.com• David Ogilvy: https://www.oneclub.org/hall-of-fame/-bio/david-ogilvy• Rory Sutherland: https://twitter.com/rorysutherland• Seth Godin: https://seths.blog/—In this episode, we cover:[04:04] From making jewelry as a side hustle to launching products for Square: Arielle’s background[12:32] What makes a good name for a product or a startup[19:17] How to come up with a great name[24:59] How to run a naming brainstorm for the best results[31:09] Bad names and naming mistakes[34:17] Arielle’s brand development framework and when founders should implement it[36:02] How do you know when brand development is completed?[41:17] How long should branding take?[42:42] How to build a brand purpose that ignites excitement[48:51] Specific tactics for building your brand purpose[51:12] How to master your positioning[55:22] Why it’s important to stay niche when you’re mastering your positioning[59:15] The process of positioning and Arielle’s bar test[1:02:38] How to build a brand personality using the five big brand descriptions[1:07:39] Where to put brand and product positioning documents so they’ll actually get used[1:09:14] How startups can get PR[1:14:49] When should you hire a marketer?—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

The Indian Edit
Ep. 72: Creating magic in India's classrooms by teaching teachers with CEQUE founder Anju Saigal

The Indian Edit

Play Episode Listen Later Aug 17, 2022 66:42


“If some teachers can create magic in the classroom, then why not all?” Anju Saigal founded the non-profit CEQUE (pron. Seekhey) to upskill teachers in underprivileged communities in India after working in the education space for decades. Trained at Harvard's Graduate School of Education and in field work through Pratham (one of India's largest education focused non-profits), Anju shares how observing classroom teaching in action led her to create a non-profit focused on supporting and training teachers to improve the quality of education. Join us as India celebrates 75 years of independence to hear about the challenges and opportunities facing its youngest learners!Listen now below or at www.theindianedit.com and please take a second to rate us wherever you're listening so the voices of these inspiring women can be heard all over the world!SHOWNOTES FOR EPISODE 72:Find Anju at CEQUE's website and on instagramLearn more about Pratham BOOKS:Castaway Mountain: Love and Loss Among the Wastepickers of Mumbai by Saumya RoyThe Midnight Library by Matt HaigQuestions? Comments? Get in touch @theindianeditpodcast on Instagram !Special thanks to Varun Dhabe and the team @ Boon Castle / Flying Carpet Productions for audio post-production engineering!

Indigenous 150+
Creating Magic & Meaning: Dance, Movement and Tattooing with Simik Komaksiutiksak

Indigenous 150+

Play Episode Listen Later Aug 16, 2022 42:31


Host Zorga Quanaq speaks with Simik Komaksiutiksak, a two-spirit Inuk dancer and movement artist from Rankin Inlet, Nunavut, raised in Ottawa. They explore Inuit culture, self-expression and harm reduction through art, movement and dance. To follow Simik on instagram: @komak_komak To follow Zorga's upcoming podcast on Instagram: @inuverypodcast

Live your life - Be your own inspiration

This episode is all about creating the magic, and attracting your desires into your life. Also, find out what's coming next and join the free workshop. Rewrite Your Future Workshop Follow me on Instagram Join the private mailing list here. Love you loads, Tatiana xxx --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tatiana-mun/support

Enough Already
Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell (Ep43)

Enough Already

Play Episode Listen Later Aug 4, 2022 57:03


Want a common sense, down-to-earth approach for developing leaders, growing organizations, and creating a profitable consulting or coaching business? Today I'm talking with Lee Cockerell, the former Executive Vice President of Operations for Walt Disney resort and currently a consultant, author, and speaker. He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Lee is not just a great leader; he also turned his leadership success into a highly profitable leadership and management training business, so he's got some best practices on how he stands out in the market and wins clients. In this episode, you'll hear: How Lee evolved as a leader by shedding defensiveness and operating in trust Why you need to create a system to be a person of your word How your influence is felt all the time and why you have to be aware of this impact as a leader Why it's always hard before it's easy Lee helped me see through this interview that we consultants and coaches don't need a lot of theory and the latest and greatest methods and tools to make a difference with our clients. Instead, our pragmatic advice is all that is needed because what we offer our clients isn't rocket science; it's the courage to act on what they already know they need to do. So tune in for easy-to-implement ideas on how to grow your consulting and coaching effectiveness! Where to dive in: [1:30] Hear the quick version of Lee's childhood and why Betsy invited Lee on the podcast. [8:10] Lee talks about why he couldn't develop people until he developed himself and how leaders influence the culture around them. [15:42] Betsy sums up how Lee came to leadership and how he overcame his struggles with trust so he could be a less defensive leader. [20:29] Your impact is felt all the time. Lee talks about why you need to be aware of the perceptions you leave behind and your influence on others. [26:00] Lee shares how time management helps you be a person of your word. Intentions are not enough for good leadership. [30:00] Hear Lee's passion for customer service and why it's critical to your business. [38:42] Lee shares why organizations hire him and opens up about his consulting style. We also dive into why it's always hard before it gets easier. [50:18] Lee shares what he would tell with his 30-year-old self, who was defensive and insecure. [52:04] Tune in for what you need to know before taking a speaking engagement or going into an organization as a consultant. Next steps: Check out Lee's website for resources, books, and how to create magic in your organization: https://www.leecockerell.com/ Download the resource you need to start your consulting or coaching business and refine your message: https://www.betsyjordyn.com/downloads Are you ready to nail your messaging and rock your copy to stand out in the market and attract, impress and convert clients? If so, check out my services: https://www.betsyjordyn.com/services About my guest: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world." One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project. Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor's Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board. He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com Links: Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule Related Blog, Video or Podcast Episode: The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson (Ep42) Earn Your Seat in the C - Suite with Darden's Chief People & Diversity Officer Sarah King (Ep41) Front-Line To C-Suite | Inside The Heart and Mind of Former Disney COO and Experience Steward Jim MacPhee (Ep40) Five Things You Need To Know About Your Ideal Client (Ep39) Why You Need An Ideal Client Archetype (Ep38)

workshops work
176 - Facilitating Feelings or: Creating Magic with Card Decks with Nick Kellet (Part 2)

workshops work

Play Episode Listen Later Aug 3, 2022 42:07


Games or card decks are often used as fun activities in workshops. They're seen as good tools for keeping a group energised and interested… but they can also be a tool for connection and communication.Nick Kellet, the founder of Deckible, understands the power the right game can have in group settings. Whether it's giving participants new ways of expressing themselves or creating a container for a specific conversation, Nick knows how to use games and card decks to best effect.I wanted to speak with Nick to explore the deeper value of games, play, and cards — beyond being fun activities — to really understand how we can facilitate feelings and create magic.Find out about:What happens when we embrace new ways to communicate and understand emotionsWhy it is valuable to work on ‘desire generation' for participantsHow to keep game design, participant feelings, and creative flow in constant conversationHow games and play can get us into a flow state without realisingWhy it's worth investing in a repertoire of tools to facilitate inclusionWhat idea generation and marriage have in commonDon't miss the next episode: subscribe to the show with your favourite podcast player.And download the free 1-page summary, so you can always have the key points of this episode to hand.LinksDeckible's websiteConnect to Nick:On LinkedInOn TwitterOn InstagramContent JefeA podcast that helps online business owners make better content and more money.Listen on: Apple Podcasts Spotify PPC Ponderings PodcastConsider core questions about digital advertising, in an investigative journalism format.Listen on: Apple Podcasts SpotifySupport the show

workshops work
176 - Facilitating Feelings or: Creating Magic with Card Decks with Nick Kellet (Part 1)

workshops work

Play Episode Listen Later Aug 2, 2022 38:18


Games or card decks are often used as fun activities in workshops. They're seen as good tools for keeping a group energised and interested… but they can also be a tool for connection and communication.Nick Kellet, the founder of Deckible, understands the power the right game can have in group settings. Whether it's giving participants new ways of expressing themselves or creating a container for a specific conversation, Nick knows how to use games and card decks to best effect.I wanted to speak with Nick to explore the deeper value of games, play, and cards — beyond being fun activities — to really understand how we can facilitate feelings and create magic.Find out about:What happens when we embrace new ways to communicate and understand emotionsWhy it is valuable to work on ‘desire generation' for participantsHow to keep game design, participant feelings, and creative flow in constant conversationHow games and play can get us into a flow state without realisingWhy it's worth investing in a repertoire of tools to facilitate inclusionWhat idea generation and marriage have in commonDon't miss the next episode: subscribe to the show with your favourite podcast player.And download the free 1-page summary, so you can always have the key points of this episode to hand.LinksDeckible's websiteConnect to Nick:On LinkedInOn TwitterOn InstagramSupport the show

Light Warrior Radio with Dr. Karen Kan
Creating Magic with Intuition with Lisa Stammerjohann

Light Warrior Radio with Dr. Karen Kan

Play Episode Listen Later Jul 18, 2022 90:00


Have you ever had a time when you felt like you were being guided by ideas or an impulse that turned out magically without understanding exactly how? How confident are you in your ability to use intuition in your life? Most of us have heard that “still small voice” or nudge to do something, or say something to someone that had an outcome that was just what we wanted or what someone else needed to hear. Tapping into our intuitive senses we can become walking beacons to find more joy, clarity, peace, ease, and influence.  Mastering intuition is not about having to spend hours or years learning a craft either. We all have the ability to tap into our Divine Source and access information that we need just when we need it. How? What would change in your life if you knew that you could get more clarity and insight about things that really matter? Imagine if you could improve your relationships, your cash flow, and your work life so that you could find more freedom and joy, and make an impact in the world while feeling at peace?   As a Joy Mindset Expert, Lisa discovered that everyone has a desire to find purpose and meaning in their lives. Pain and suffering are indicators that we are being guided to something new. Breakthroughs come after our breakdowns! Our spiritual journeys are unique, but our human experiences are healable and also meant to serve our highest good.  Tune in to learn: Why most people get stuck and burned out in the first placeWhy intuition and spiritual tools are best to use when we are lostHow to create a life of joy and freedom with ease and flowWhat you can do today to get clarity and answer any burning questions you have To discover more about Lisa, please visit her website at www.lisastammerjohann.com

Arts To Hearts Podcast
Creating magic with her iconic tinsel creations, disco shoes and lots of joy & glitter w/ Rachel Burke, Artist & Designer

Arts To Hearts Podcast

Play Episode Listen Later Jul 14, 2022 80:18


Home Inspector Marketing and Business Podcast

One of the most important chapters from "Creating Magic" is about burning the free fuel, and it's the topic of this week's episode. https://www.homeinspectormarketingpodcast.com/mastermind (Mastermind guest 7-2022) If you want to reach Mike or have a question for him, contact us at hello@coachblueprint.com

The Home Inspector Marketing Podcast

One of the most important chapters from "Creating Magic" is about burning the free fuel, and it's the topic of this week's episode. https://www.homeinspectormarketingpodcast.com/mastermind (Mastermind guest 7-2022) If you want to reach Mike or have a question for him, contact us at hello@coachblueprint.com

Home Inspector Marketing and Business Podcast

We're looking at another chapter from "Creating Magic", this one is all about training and how important it is to the fabric of your company. Want to join us for our next mastermind meeting? Request your video invitation now! https://www.homeinspectormarketingpodcast.com/mastermind (Mastermind guest 7-2022)

The Home Inspector Marketing Podcast

We're looking at another chapter from "Creating Magic", this one is all about training and how important it is to the fabric of your company. Want to join us for our next mastermind meeting? Request your video invitation now! https://www.homeinspectormarketingpodcast.com/mastermind (Mastermind guest 7-2022)

Living the KG Life
Creating Magic with Briana of Enchanted Athletics Co.

Living the KG Life

Play Episode Listen Later Jun 13, 2022 57:39


Hey Friends! Welcome to Living the KG Life, a magic and pixie dust filled podcast about all things Disney.  In this episode, KG welcomes back Briana to talk about her new shop, Enchanted Athletics Co.  Briana tells KG all about why she decided to open her Disney-themed athletic wear shop.  Additionally, Briana explains what Enchanted Athletics Co. provides and how they have already expanded their line of products.  Stick around, it's gonna be great!Shop Enchanted Athletics Co at https://enchantedathleticsco.myshopify.comFollow Briana on Instagram: @brianarunsdisneyFollow Enchanted Athletics Co on Instagram: @enchantedathleticscoFollow Enchanted Athletics Co on TikTok: @enchantedathleticsco

Home Inspector Marketing and Business Podcast

We continue our look at chapter 7 from Lee Cockerell's book "Creating Magic". If you've been frustrated by a business that you know isn't living up to its full potential, join us for this brand new webinar… https://coachblueprint.com/HIwebinar (REGISTER NOW)

The Home Inspector Marketing Podcast
Eliminating Hassle pt 2

The Home Inspector Marketing Podcast

Play Episode Listen Later Jun 13, 2022 13:35


We continue our look at chapter 7 from Lee Cockerell's book "Creating Magic". If you've been frustrated by a business that you know isn't living up to its full potential, join us for this brand new webinar… https://coachblueprint.com/HIwebinar (REGISTER NOW)

For The Love With Jen Hatmaker Podcast
Creating Magic from our Favorite Pastimes: “PieLadyBooks” Stephanie Hockersmith

For The Love With Jen Hatmaker Podcast

Play Episode Listen Later May 31, 2022 44:42


When it comes to hobbies and pastimes, the inspiration can be drawn from anywhere. Maybe it was something you did during the summer as a kid, or it was an activity you loved to do with your mom in her freetime. No matter where your inspiration stems from, perhaps you've returned to it today  and it brings you peace, comfort and even healing. Our guest this week was diagnosed 15 years ago with Celiac Disease, with neurological implications that put her in a wheelchair. Looking for solace and healing, she turned to her two favorite things: reading and gluten free baking. Stephanie Hockersmith, aka, PieLadyBooks, took her therapeutic pastime and has turned it into an absolutely amazing Instagram page and now small business (and healer herself in the process)!  She takes covers of her favorite books and turns them into the most incredible pies you have ever seen! If you are curious like we were when we first met Stephanie, be sure to head over to watch this episode on YouTube as we'll be sharing some of the incredible pies she's created there. You'll be inspired as Stephanie talks about how she stumbled into this art, how it guided her healing process, and why believing in yourself creates magic if you let it.  * * * Thank you to our sponsors!   Pair | Get glasses as unique as you are at paireyewear.com/forthelove for 15% off your first purchase.    Me Course | Save $20 on the parenting MeCourse using the code Parenting20 at mecourse.org. You can also get half off all 4 courses using the code 4CourseBundle.   Jen Hatmaker Book Club | Head to jenhatmakerbookclub.com to join our sisterhood in nerdiness today.    ABLE | Head over to ableclothing.com and use code JEN to save 15% on anything. Thought-Provoking Quotes “I got really, really sick about 15 years ago. It was actually celiac disease. My husband really loved pies, so I thought, "You know what? I'm going to try to really master a yummy gluten-free pie.” I just researched and researched and researched and it kept me alive in a lot of ways. As you're healing and your body's getting stronger, I had this project to work on, and so I started making these really beautiful pies.” – Stephanie Hockersmith   “It's exciting to see magic in yourself and to see yourself as something magical. I have a really hard time embracing that but pie making has helped me.” – Stephanie Hockersmith   “I am abundantly grateful. It is the most weird little niche I could have ever imagined. I never expected it, and if I could say that to anybody it's I went from being in a wheelchair 15 years ago to The Today Show last week. So you just never know where your journey's going to go.” – Stephanie Hockersmith   “Don't give up and keep fighting for that magical part of you that makes you feel alive, because it's crucial to who we are and allows us to pour out into others in such big ways.” – Stephanie Hockersmith   “For anyone looking to find their creative niche, I would say to just start. Start something, find something that gives you spark.” – Stephanie Hockersmith   Stephanie's LinksInstagram Facebook  Stephanie's Girl Power Playlist  Books & Resources Mentioned in This EpisodeToday Show Appearance  The Smallest Part - Amy Harmon  Untamed - Glennon Doyle  All The Blues Come Through - Metra Farrari  The Girl With The Louding Voice - Abi Dare  All Along You Were Blooming - Morgan Harper Nichols  With The Fire on High - Elizabeth Acevedo  Fight Song - Rachel Platten  Connect with Jen!Jen's website Jen's InstagramJen's Twitter Jen's FacebookJen's YouTube

The Talk Magic Podcast With Craig Petty
169: Sean Goodman | Talks Going Pro, Getting Gigs, Creating Magic, Wayne Fox & More | Talk Magic Podcast With Craig Petty #169

The Talk Magic Podcast With Craig Petty

Play Episode Listen Later May 27, 2022 67:18


Sean Goodman is one of the nicest guys in magic. He started performing at the age of 10 and after several years became a full time pro. He is a very rare breed of magician, someone who is an excellent performer, a great creator of magic and also a wonderful businessman. He understands that magic is a business and you need to master business as well as magic in order to get ahead.

UnderDog
From Stage Magician Dream to Creating Magic in Real Estate, Jay Conner Shares his Journey to Private Money as his Secret to Success

UnderDog

Play Episode Listen Later May 26, 2022 55:51


Our latest guest here in the Underdog is the King of Private Money, Jay Conner. When Jay first started his Real Estate journey, he did it ALL THE WRONG WAY! It felt like being taken to the slaughterhouse. He hated it and felt owned by the bank, out of control, and stressed out. Until he changed his trajectory, trusted his systems, and got into Private Money. And since then, he has been getting deals and massive profits (7 Figures Per Year!). Discover how you too can get ahead in utilizing Unlimited Private Money for your real estate deals. Tune in and be empowered with our latest episode.Some of the highlights include:- What led to where Jay Conner is today? - What are the challenges Jay faced that urged him to change his trajectory in his Real Estate Career?- What is Private Money, and how does it differ from traditional means?- What is the advice he'd like to impart?Listen to how Jay unfolds his remarkable story. Listen to the full episode here:- Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651- Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB- Website: https://theunderdogshow.com/If you found this story worth your time and made changes in your life, we'd love to hear from you! Subscribe and leave a review.Catch up with Jay on his social links here:- Website: www.jayconner.com- LinkedIn: https://www.linkedin.com/in/privatemoneyauthority/- YouTube: www.youtube.com/c/RealEstateInvestingWithJayConner- Email: connermentor2@gmail.comThe Underdog Podcast host is none other than Pamela Bardhi. She's rocking the Real Estate Realm and has been dedicating her life as a Life Coach. She is also Forbes Real Estate Council. To know more about this amazing woman, check out the following:- Website: https://pamelabardhi.com- Instagram: https://www.instagram.com/pamela_bardhi- TikTok: https://www.tiktok.com/@pamela_bardhi

Spiritual Journey - Path to Awakening
Creating Magic - Importance of Collaborating

Spiritual Journey - Path to Awakening

Play Episode Listen Later May 24, 2022 46:56


Come join me again for another episode with my friend Stacey. We have been collaborating on several projects together including: clubhouse, individual and group mentorship programs, joint akashic record readings and training. Today, we talk about big changes in life and the way we plan on showing up and helping others. Please let us know if you have any feedback on this episode or any suggestions for future topics. To contact me or provide feedback, you can do on insta - nimesh_radia or on my website - https://spiritualjourney.life/ To contact Stacey - https://linktr.ee/soulbeautician

Home Inspector Marketing and Business Podcast

At our recent mastermind meeting, Mike highlighted some of his favorite chapters from Lee Cockerel's book Creating Magic. Want to come to our next mastermind event? Click the link to learn more https://www.homeinspectormarketingpodcast.com/mastermind (Mastermind guest 7-2022)

The Home Inspector Marketing Podcast
Making People Your Brand

The Home Inspector Marketing Podcast

Play Episode Listen Later May 23, 2022 22:09


At our recent mastermind meeting, Mike highlighted some of his favorite chapters from Lee Cockerel's book Creating Magic. Want to come to our next mastermind event? Click the link to learn more https://www.homeinspectormarketingpodcast.com/mastermind (Mastermind guest 7-2022)

Pursuit of Bliss
Creating Magic Out of Uncertainty

Pursuit of Bliss

Play Episode Listen Later May 13, 2022 53:47


Everyone wants to collapse time and quantum leap but few people are willing to take the scary, illogical actions to do so. In this episode Kristen shares about her synchronistic trip to Tulum & how it helped her quantum leap, her dedication to always following her intuition, maintaining her energy while creating content and learning to accept uncertainty.   Topics in this episode are: How she went on a synchronistic trip to Tulum even though it made no logical sense to go What comes on the other side of taking a leap of faith How the Universe showed it was in full support of Kristen following her intuition The promise Kristen made to herself and has kept over the years The positive changes that resulted in her life and business after hiring her mentor What it takes to collapse time and quantum leap What pain is an opportunity to do for yourself Why it's important to feel pain How following your highest excitement and inspiration will always get you on your highest path What your superpower is What Kristen's main goal is for her clients Why Kristen didn't put out podcast episodes the last two weeks What Kristen is sending with every word she speaks and writes What confusion is and what feeling it can turn into What happens when we take forced action What happens when you learn to accept uncertainty and not needing an answer Can you be with and surrender to the present moment Why some doors may be closing in your life Ways you can work with Kristen   CONNECT WITH KRISTEN:   Apply to work 1:1 with Kristen: https://manifestingabundance.typeform.com/to/RzGNVeiG?typeform   Apply for the Quantum Queendom Mastermind: https://manifestingabundance.typeform.com/to/f2kukjb4?typeform   Apply for BAA here: http://bit.ly/pursuitofblissapply   Download the FREE Manifesting Abundance Workbook here: https://pursuitofbliss.activehosted.com/f/15   Instagram: https://www.instagram.com/pursuitofbliss_/   Join the Facebook Community here: https://www.facebook.com/groups/manifestingabundancegroup/  Download Your Free Manifestation Checklist here: https://join.pursuitofbliss.net/manifestationguide

8th Layer Insights
Creativity for Non-Creatives

8th Layer Insights

Play Episode Listen Later May 3, 2022 72:42


Creativity can be a scary topic for technologists. Most of us haven't been trained in the art and science of creativity and so they either feel out of their depth when called on to create content. But it doesn't have to be that way. In this episode, Perry sits down with New York Times bestselling author, Michelle Richmond, Audible bestselling author Rob Dircks, and two critically acclaimed cybersecurity podcasters, Ran Levi (creator and host of the Malicious Life podcast) and David Spark (creator and host of the CISO Series podcast) to discuss creativity, how to create relatable content, and how to communicate technology-related content in clear and compelling ways. Guests: Ran Levi (LinkedIn) (Website) David Spark (LinkedIn) (Website) Michelle Richmond (LinkedIn) (Website) (Amazon Page) Rob Dircks (LinkedIn) (Website) (Amazon Page) Books and Resources: 8Li Season 1, Episode 1: Unleashing Trojan Horses for the Mind 8Li Season 2, Episode 1: Igniting and Sustaining Creativity 8Li Season 2, Episode 2: You're Listening to "The Dark Stream" 8Li Season 2, Episode 3: Technology & the Law of Unintended Consequences 8Li Season 2, Episode 6: Security is Alive "Malicious Life" Podcast, Ran Levi "CISO Series" Podcast, David Spark How do you explain virtualization to your mom? -- David Spark video "Everything is Alive" Podcast "Writing Excuses" Podcast The Wonder Test: A Novel, by Michelle Richmond (Amazon affiliate link) The Marriage Pact: A Novel, by Michelle Richmond (Amazon affiliate link) Where the Hell is Tesla? A Novel, by Rob Dircks (Amazon affiliate link) You're Going to Mars (An Audible Original), by Rob Dircks (Amazon affiliate link) Story: Substance, Structure, Style and the Principles of Screenwriting, by Robert McKee (Amazon affiliate link) HBR Guide to Persuasive Presentations (HBR Guide Series), by Nancy Duarte (Amazon affiliate link) Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, by Roy Sutherland (Amazon affiliate link) How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold, by Maria Brito (Amazon affiliate link) On Writing: A Memoir of the Craft, by Stephen King (Amazon affiliate link) You Are an Artist: Assignments to Spark Creation, by Sarah Urist Green Ticktime Pomodoro Timer (Amazon affiliate link) Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors, by Perry Carpenter (Amazon affiliate link) The Security Culture Playbook: An Executive Guide To Reducing Risk and Developing Your Human Defense Layer by Perry Carpenter & Kai Roer (Amazon affiliate link) Production Credits: Music and Sound Effects by Blue Dot Sessions, Envato Elements, & Storyblocks. Artwork by Chris Machowski @ https://www.RansomWear.net/ and Mia Rune @ https://www.MiaRune.com. 8th Layer Insights theme music composed and performed by Marcos Moscat @ https://www.GameMusicTown.com/ Want to get in touch with Perry? Here's how: LinkedIn Twitter Instagram Email: hello [at] 8thLayerMedia [dot] com

Dark Side of the Library
Celebrating Witches, Our Favorite Dark Witch Books

Dark Side of the Library

Play Episode Listen Later Apr 27, 2022 23:26


Dark Side of the Library Podcast Episode #50: Celebrating Witches, Our Favorite Dark Witch Books Show Notes: (Disclosure: Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission at no extra cost to you) Practical Magic, by Alice Hoffman – August 5, 2003 https://amzn.to/3KK3d1S   A Discovery of Witches: A Novel (All Souls Series), by Deborah E. Harkness (Author)  – February 8, 2011 https://amzn.to/3jBumYW   Spindle's End, by Robin McKinley – January 5, 2010 https://amzn.to/3jDQTEx Kaiti's Top 3 Slewfoot: A Tale of Bewitchery, by Brom  (Author) – September 14, 2021 https://amzn.to/37mOqLV   The Witch Haven, by Sasha Peyton Smith  (Author)  – August 31, 2021 https://amzn.to/38r2jZP   The Inheritance of Orquídea Divina: A Novel, by Zoraida Córdova (Author)  – September 7, 2021 https://amzn.to/3KjiZk1   2 Notable Witch Trial FICTION books~ The Manningtree Witches, by A. K. Blakemore  (Author)  – August 10, 2021 https://amzn.to/3xeyR3P   Hour of the Witch: A Novel, by Chris Bohjalian  (Author) – May 4, 2021 https://amzn.to/3r70XtX   2 Urban Contemporary Witchy Novels! The Orphan Witch: A Novel, by Paige Crutcher  (Author) – September 28, 2021 https://amzn.to/3jf0qlf The Lighthouse Witches, by C. J. Cooke  (Author) – October 5, 2021 https://amzn.to/3v3dU9j   Children's Witchy Books Little Witch Hazel: A Year in the Forest, by Phoebe Wahl (Author) September 21, 2021 https://amzn.to/3LK4juK   Escape to Witch City, by E. Latimer  (Author) – August 3, 2021 https://amzn.to/3NOBT4u This one is perfect for Preteens 10-13 years old.   YA books: Witches Steeped in Gold, by Ciannon Smart  (Author – April 20, 2021 https://amzn.to/3uXmJBi   The Nature of Witches by Rachel Griffin  (Author) – June 1, 2021 https://amzn.to/3J9xUvO Non-fiction books to explore Witchcraft:   Hekate: Goddess of Witches, by Courtney Weber  (Author) – August 1, 2021 https://amzn.to/3xgt9hw In Defense of Witches: The Legacy of the Witch Hunts and Why Women Are Still on Trial by Mona Chollet  (Author), Sophie R. Lewis (Translator), Carmen Maria Machado (Introduction) – March 8, 2022 https://amzn.to/3jgsJQ0 Crafting Books The Eclectic Witch's Book of Shadows: Witchy Wisdom at Your Fingertips, by Deborah Blake  (Author)  – September 8, 2021 https://amzn.to/3j9FFaH   Cookbooks: Witch's Brew: Magickal Cocktails to Raise the Spirits, by Shawn Engel and Steven Nichols (Aug 17) https://amzn.to/3yyYiul   The Witchy Homestead: Spells, Rituals, and Remedies for Creating Magic at Home, by Nikki Van De Car (Aug 17) https://amzn.to/3iWM2gJ   Follow Dark Side of the Library on Facebook and on Instagram!

Anxiety Simplified Podcast
Episode # 92 Creating Magic with Soul Work and Light Language with Justine Sharkie-

Anxiety Simplified Podcast

Play Episode Listen Later Apr 22, 2022 26:46


Our Guest Justine Sharkie from Australia is the founder of The Gathering: which is A Light Language Mystery School for Soul Work and Soul Embodiment.  She's a Light Language channel + teacher and a multidimensional mentor who helps people embody the light of their soul so that they can lead passionate and purposeful lives.  She shares her work in her Mystery School where you can learn about and experience the energy and our energetic body and the solar system. Justine shares bringing more light in our awareness to increase our ENlightENment. Bringing in more light will bring in more light to see our traumas, and past timelines to let go to heal. Looking at shadow or fear affecting us and our lives. Soul work and your awareness in your life and if you take it into your life as a business.  https://www.JustineSharkie.com Instagram-Light_Language_ mystery_school. Serraphine.com for private sessions for fullfilling Life Desires Video Course to Realign Fear Syndrome to  Reassurance: The Way to Reassurance AnxietySimplified.net Change your life, change your focus from fears to fulfillment ESA Pros.com Get a certified Psychiatric Service Dogs to go where you go and emotional support animals for house companions

GEMS with Genesis Amaris Kemp
Ep. 399 - Creating Magic with Spiritual Intelligence with Amy Lynn Durham

GEMS with Genesis Amaris Kemp

Play Episode Listen Later Apr 20, 2022 29:23


Are you using spiritual intelligence to create magic at work? Not sure what spiritual intelligence (SQ) is...well tune in to learn more. In this segment, Amy Lynn Durham discusses helping people combine business with spirituality for maximum results. She also shares that there are 21 spiritual intelligences, and you can learn your SQ by completing an assessment. See video here - https://youtu.be/nnyzITsf9Mg WHO IS AMY? Her clients call her the “Corporate Mystic”. Meet Amy Lynn Durham. Have you ever met someone that can magically combine the serious inner work we all need for maximum results with fun, humor, and magic? Amy Lynn Durham is that woman and she's sharing her magic with leaders who know that there's more to life than just going to work every day like a robot and earning a paycheck. She is the Founder of Create Magic At Work, where she uses her expertise as an Executive Coach to uniquely blend spirituality & business to help leaders, increase courage, confidence, productivity, & decrease stress. Amy draws on her past experiences as a successful Corporate Executive and shares win-win ways that people can get results by connecting authentically and seeing the humanity in each other. Through her secret sauce of creating practical tools to ignite human connection, people get immediate results in their business and life. AMY'S CALL TO ACTION Email me directly for a free "dare to dream exercise" that is in my book Create Magic At Work. amy@createmagicatwork.net Invest in the 3 month 1:1 SQ Experience https://createmagicatwork.net/work-with-amy www.createmagicatwork.net https://www.instagram.com/createmagicatwork https://www.linkedin.com/in/amylynndurham/ GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Crazy Normal
Fern's Story, Part 2: Creating Magic and Adventure as a Single Father

Crazy Normal

Play Episode Play 28 sec Highlight Listen Later Apr 12, 2022 32:25


Fern's story continues as he discusses some of the ways he strives to find connection with his son. As a single father (after postpartum depression factored into his divorce), he wondered how he could not only connect with his son, but how he could give him a life full of wonder, adventure and love. We also discuss the transformative power of nature and exploration, funky and fun places to take your children, photography and how to heal as a single parent. 

Maximum Enthusiasm
Tony Lupo: on alternative energy, interviews with veterans and being jolly

Maximum Enthusiasm

Play Episode Listen Later Mar 27, 2022 73:31


HI listeners!!! Please meet my JOLLY and optimistic friend, TONY LUPO! I am sooo stoked to bring his insights, enthusiasm, and most importantly, OPTIMISM -- and thoughts on alternative energy and fuel sources (he's a Chief Geophysicist !!!) and he also works on an amazing podcast in which he features and tells veterans' stories-- all while absolutely EXUDING the essence of JOLLY. He truly is a JOLLY giant, and I'm so thankful to call him a friend and to know there are humans like him in this human existence making a real difference for all of us! "... my outlook on life is that human beings are amazing – I am grateful that I'm one of them. Our ability to understand our surroundings, to communicate, I think human beings are destined for great things, that we're going to overcome a lot of the things that we see today - I mean how can you not be enthusiastic about that?" -- Tony Lupo https://www.linkedin.com/in/tony-lupo-48524535/ PODCAST: https://www.thewarriornextdoor.com/ He references this Book – Herodotus- The Histories Also he recommended to me this one : Alchemy: The Dark Art & Curious Science in Creating Magic in Brands, Business and Life. By Rory Sutherland Find him on LinkedIn here: https://www.linkedin.com/in/tony-lupo-48524535/

Chaos and Shadow | Paranormal Podcast Exploring Ghosts, UFOs, Cryptids, and all things weird!
Michelle Belanger on Ritual and RPG Games - Creating Magic Through Ritual

Chaos and Shadow | Paranormal Podcast Exploring Ghosts, UFOs, Cryptids, and all things weird!

Play Episode Listen Later Mar 24, 2022 74:15


Michelle Belanger joins us on Chaos and Shadow to talk about using theater in magic rituals. Links:

The Brainwave Podcast with Gail Hulnick
Ep. 37. Creating Magic Tricks with Jake Schwartz

The Brainwave Podcast with Gail Hulnick

Play Episode Listen Later Mar 20, 2022 38:22


Jake Schwartz talks with Gail about the inspiration for his magic tricks, about the way he crafts an illusion, and about the subtleties of reading an audience. Find out more about Jake at www.jakeofspades.comThe Brainwave Podcast is produced and presented by WindWord Group Publishing and Media. Please visit our website at https://www.windwordgroup.com to sign up for our newsletter and receive regular information about upcoming guests, new releases, and special gifts for regular listeners and readers. Support the show (https://www.patreon.com/brainwavepodcast)

The Intentional Mind ™ Podcast - Clarity, Motivation and Intentional Living Tips for Purpose-Driven Professionals
BONUS Episode—Creating “Magic” In Your Life & New Ways of Thinking

The Intentional Mind ™ Podcast - Clarity, Motivation and Intentional Living Tips for Purpose-Driven Professionals

Play Episode Listen Later Mar 14, 2022 32:00


083 - This is a BONUS episode, meaning it was released randomly throughout the week due to a burst of inspiration we thought you needed to hear, vs. on a Thursday like when our typical weekly episodes are released. It's about wisdom I gained from living out in the woods the past week and hiking the Appalachian Trail. Regardless of whether you're a hiker or nature lover, you will get something out of this episode to apply to what's happening in your life right now! Take a listen and please leave a review if you haven't yet.

Whatcha Givin’
Creating Magic

Whatcha Givin’

Play Episode Listen Later Mar 7, 2022 32:28


In this episode Jack Rolfe sits down and chats with Marissa Wilson about "Creating Magic"

BALLINESIAN PODCAST
Ep 17 - Irae Hosea - Building Le Vasa, Creating Magic Worlds and JAHLOOPALOOZA in the LBC

BALLINESIAN PODCAST

Play Episode Listen Later Mar 5, 2022 116:54


Le Vasa Founder and Utah Jazz fan Irae Hosea joins the show to catch us up on Le Vasa Island Apparel, how he's building a following and inventory through creativity and positivity and the many stops the Le Vasa Wave will be traveling to this year, including San Antonio, TX, Long Beach, CA and Vancouver, WA. For gear that represents the South Pacific island languages and cultures accurately and responsibly, put on for the culture and Catch the Wave at www.levasaislandapparel.com.

Economics For Business
Rory Sutherland: An Austrian School of Marketing

Economics For Business

Play Episode Listen Later Mar 1, 2022


Rory Sutherland, Vice-Chairman Ogilvy UK, is a peerless marketing authority, revered throughout the business world. He published a blogpost with the title Wanted — an Austrian School of Marketing. In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for our digital age. We talk about it in Economics For Business #159. Key Takeaways and Actionable Insights Mainstream economics has the wrong narrative about capitalism and, consequently, a misconception about marketing. Mainstream economics fetishizes efficiency, and regards marketing as a cost and an add-on business activity rather than fundamental and essential. There are multiple erroneous assumptions about consumer behavior such as adhering consistently to transitive preferences, perfect trust, and knowing to the penny how much utility will be derived from every transaction. Utility is defined in a circular fashion (consumers act to maximize utility / how do economists know what utility is / it's the value that consumers try to maximize). The influence of mainstream economics on business is to favor a focus on what Rory terms “instrumental objective means of business growth”, such as lower prices, and wider distribution. Business becomes obsessed with quantification, and, because value is not quantifiable, looks for other outcomes that can be quantified and used to justify investments. This approach misses the key point: that the marketing tournament is played out not in the objective arena, but in the subjectivity of the consumer's mind. Ludwig von Mises developed the science of understanding human behavior, and provided a unique economic underpinning for marketing. Mises introduced the new method of praxeology, making Austrian economics an entirely different science than mathematics-based economics. It's the science of human behavior, of action, and can be combined with psychology and evolutionary biology in the development of a superior mental template for understanding business. For marketers, the most telling understanding from praxeology is the consumer's drive to relieve uneasiness. Mises phrases it: “The incentive that impels a man to act is always some uneasiness.” Note the terms “impels” and “always”. These are powerful insights for marketers. But more is required for action: “the expectation that purposeful behavior has the power to remove ….the felt uneasiness”. This is the task of marketing: to create such an expectation. The relief of unease is the consumer's primary drive, and therefore the proper focus of marketing. There is no need, as Rory phrases it, for marketers to “ladle on the positives” in their communications. Removal of unease works differently. It creates the expectation that uneasiness can be removed by actions the consumer takes. Reputation, for example, is a reassurance to customers that they won't be disappointed, and that promises made can, with some confidence, be expected to be kept. A strong brand is a special form of such reputational reassurance. Investment in a costly advertising campaign with high production quality can remove unease about the credibility of a seller — someone willing to invest in advertising must be confident that there will be widespread acceptance of what they're offering, giving the buyer a corresponding confidence of not only quality but also social endorsement. Guarantees, samples, and easy return policies are examples of widely used and effective unease-reducing marketing initiatives. In fact, anything that reduces the work that customers need to do to enjoy the product or service (such as, for example, home delivery) can relieve unease and increase the value experience. Economists might call this reduced opportunity cost or transaction cost. Whatever the terminology, the unease-reduction approach is the most powerful marketing method. One example Rory cited was that of zoom. While the technology has been well-established for some time, zoom was bedeviled by the problem of social unease in the early phases of its establishment. Is an electronic meeting as effective as an in-person meeting? Will a client think less of a service provider who doesn't fly to see them, irrespective of the quality of the remote, technology-enhanced communication? The analysis of unease — especially the socially-contextual unease inherent in a service like zoom — is a really important element in the understanding of value generation through marketing. Austrian school marketers can develop a special understanding by asking more questions about how best to reduce unease rather than how to increase desirability. Rory used the example of range anxiety for potential buyers of electric vehicles. Their anxiety about possibly running out of power before finding a charging station might be irrational based on their physical environment and infrastructure, but the anxiety nevertheless governs purchase and usage and demands relief. Marketing is built on an Austrian understanding of customers and their subjective heuristics of value perception. Customers' perception of the potential for the relief of unease is subjective and emotional. The appreciation of goods and services is not merely a product of their objective characteristics. Value for consumers can be created through psychology, not just through production. Value is a consumer experience, an emotional response driven by a subjective sense of what matters to them, embedded in context, story and meaning. Changing consumer behavior is not a function of the objective reality of product and price. Marketers who focus just on these elements are “playing with a limited deck”, in Rory's words. The presentation of a good or service to customers is fundamental to the value proposition. It's not an add-on or an optional extra for business. Marketing can change customer's minds through reframing, through changing the social context, or through any one of many, many more ways to change how they look at things. Consumers evaluate through heuristics rather than rational calculations of economic benefits and costs. The marketing power of brand or reputation is a customer heuristic: a firm that has invested in its reputation through quality and service, reliability, and consistency in keeping its marketing promises, as well as cultivating its online ratings, will be rewarded in the marketplace. Customer disappointment — resulting from a failure to consistently keep promises — will be punished. Reputation and disappointment, of course, are subjectively perceived. Austrian marketers thrive on the feedback loops. As Rory puts it, some people like plain white bread and some will pay $10 for a sourdough olive focaccia loaf. Marketers explore all the possibilities in a market — they embrace the messiness of customer preferences and the whimsy of their choices. Perfect competition deprives customers of these whimsical choices; it commodifies what's offered by suppliers. If markets were designed by suppliers there'd be less variance but also less resilience (fewer options). Markets are designed by consumers and value is created in customer-initiated experiences, facilitated by suppliers who listen and respond well. Consumers get what they want via feedback loops, sending signals back to the marketer about what they want and don't want, and what they'll buy and won't buy. Brands especially welcome market feedback so that they can align more and more tightly with consumer preferences, and customize the branded experience to an ever-greater extent, reinforcing the brand-consumer bond. It is the consumer feedback loop that drives innovation. Marketing is the listening and alignment function. It's essential to the workings of capitalism. It is the tool for synthesis of value through the imaginative redefinition of what people value, based on their signals. It is the Austrian perspective that deals so well with the unpredictability of marketing successes. Another limitation of conventional economics and quantification-obsessed businesses is the search for one right answer. Such restricted models of reality are dangerous. What capitalism and marketing are good at is coming up with multiple answers — increasing the potential solution space for problems, and increasing the number of ways to relieve unease. The answer to any customer demand is never one thing, it's multiple options for different value-uncertain customers to choose from. Sometimes there are what Rory calls “opposite things” (Red Bull and Coca-Cola) or sometimes multiple different things (a wide range of single serve beverages for a wide range of consumers in a wide range of situations). Rory is an expert on unpredictable marketing successes. In his book Alchemy, he describes the “magic” of marketing and some of its unpredictable outcomes. One of the notable ones was the success of Red bull, a beverage brand that, according to research among its own consumers, “tastes kind of disgusting”. The testing agency had never seen a worse reaction to any new product. Why is there such unpredictability? As Rory puts it: Models of human behavior devised and promoted by (mainstream) economists and other conventionally rational people are wholly inadequate at predicting human behavior. Red Bull “hacks the human unconscious”. It has potent associations with risk taking behavior, with myths about the power of caffeine and taurine, with perceived signaling effects, and with several more psychological placebos. These have nothing to do with product and price, and make the success of Red Bull unpredictable. Another way to say this is to call Red Bull's success an emergent property. The future is unpredictable, but so is the past (we can't really explain Red Bull's success), even though we attempt to post-rationalize. It's just one of several possible outcomes and we don't truly know the story and how it happened. Austrians' embrace of emergent outcomes in free markets with freedom of choice makes marketers perfectly comfortable with unpredicted outcomes. Much of business success is luck, instantiated by entrepreneurship and enabled by marketing. As a consequence of this unpredictability, extraordinary business success is a function of luck and timing. Business outcomes are largely probabilistic rather than deterministic. Sadly, 80% of the effort in business is applied to pretending that it is deterministic — in the form of planning and strategy activities for example. The time and place of “take off” for new innovations and marketing campaigns is entirely unpredictable. There are two influences that can bring a little more certainty. One is the role of the entrepreneur, who is likely to be more single-mindedly focused and more persistent in betting on a single innovation than a larger corporation that has a portfolio and a risk-averse bureaucracy. The second is marketing, which has the capability to change customer psychology and change their frame of reference, transforming a bleeding edge concept into something inevitable and compelling. Early-stage adopters are often seen as somewhat crazy (i.e., there is limited socially contextual acceptance for the innovation), and marketing can accelerate the adoption curve by reducing or eliminating the value uncertainty of more customers more quickly. Importantly for marketers, Austrian economics takes a process view of markets, in which people and their preferences and their individual and social behavior are constantly changing. This “constant flux”, as Mises worded it, gives energy to marketing as a stimulus for innovation, improvement, and promises of better alternatives. Additional Resources "The Austrian School Of Marketing" (PDF): Mises.org/E4B_159_PDF Rory Sutherland's blog post: "Wanted — an Austrian School Of Marketing": Mises.org/E4B_159_Blog Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Mises.org/E4B_159_Book Rory Sutherland on YouTube: "Praxeology: Time To Rediscover A Lost Science" (There's a special frame at 8:10): Mises.org/E4B_159_Video

Interviews
Rory Sutherland: An Austrian School of Marketing

Interviews

Play Episode Listen Later Mar 1, 2022


Rory Sutherland, Vice-Chairman Ogilvy UK, is a peerless marketing authority, revered throughout the business world. He published a blogpost with the title Wanted — an Austrian School of Marketing. In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for our digital age. We talk about it in Economics For Business #159. Key Takeaways and Actionable Insights Mainstream economics has the wrong narrative about capitalism and, consequently, a misconception about marketing. Mainstream economics fetishizes efficiency, and regards marketing as a cost and an add-on business activity rather than fundamental and essential. There are multiple erroneous assumptions about consumer behavior such as adhering consistently to transitive preferences, perfect trust, and knowing to the penny how much utility will be derived from every transaction. Utility is defined in a circular fashion (consumers act to maximize utility / how do economists know what utility is / it's the value that consumers try to maximize). The influence of mainstream economics on business is to favor a focus on what Rory terms “instrumental objective means of business growth”, such as lower prices, and wider distribution. Business becomes obsessed with quantification, and, because value is not quantifiable, looks for other outcomes that can be quantified and used to justify investments. This approach misses the key point: that the marketing tournament is played out not in the objective arena, but in the subjectivity of the consumer's mind. Ludwig von Mises developed the science of understanding human behavior, and provided a unique economic underpinning for marketing. Mises introduced the new method of praxeology, making Austrian economics an entirely different science than mathematics-based economics. It's the science of human behavior, of action, and can be combined with psychology and evolutionary biology in the development of a superior mental template for understanding business. For marketers, the most telling understanding from praxeology is the consumer's drive to relieve uneasiness. Mises phrases it: “The incentive that impels a man to act is always some uneasiness.” Note the terms “impels” and “always”. These are powerful insights for marketers. But more is required for action: “the expectation that purposeful behavior has the power to remove ….the felt uneasiness”. This is the task of marketing: to create such an expectation. The relief of unease is the consumer's primary drive, and therefore the proper focus of marketing. There is no need, as Rory phrases it, for marketers to “ladle on the positives” in their communications. Removal of unease works differently. It creates the expectation that uneasiness can be removed by actions the consumer takes. Reputation, for example, is a reassurance to customers that they won't be disappointed, and that promises made can, with some confidence, be expected to be kept. A strong brand is a special form of such reputational reassurance. Investment in a costly advertising campaign with high production quality can remove unease about the credibility of a seller — someone willing to invest in advertising must be confident that there will be widespread acceptance of what they're offering, giving the buyer a corresponding confidence of not only quality but also social endorsement. Guarantees, samples, and easy return policies are examples of widely used and effective unease-reducing marketing initiatives. In fact, anything that reduces the work that customers need to do to enjoy the product or service (such as, for example, home delivery) can relieve unease and increase the value experience. Economists might call this reduced opportunity cost or transaction cost. Whatever the terminology, the unease-reduction approach is the most powerful marketing method. One example Rory cited was that of zoom. While the technology has been well-established for some time, zoom was bedeviled by the problem of social unease in the early phases of its establishment. Is an electronic meeting as effective as an in-person meeting? Will a client think less of a service provider who doesn't fly to see them, irrespective of the quality of the remote, technology-enhanced communication? The analysis of unease — especially the socially-contextual unease inherent in a service like zoom — is a really important element in the understanding of value generation through marketing. Austrian school marketers can develop a special understanding by asking more questions about how best to reduce unease rather than how to increase desirability. Rory used the example of range anxiety for potential buyers of electric vehicles. Their anxiety about possibly running out of power before finding a charging station might be irrational based on their physical environment and infrastructure, but the anxiety nevertheless governs purchase and usage and demands relief. Marketing is built on an Austrian understanding of customers and their subjective heuristics of value perception. Customers' perception of the potential for the relief of unease is subjective and emotional. The appreciation of goods and services is not merely a product of their objective characteristics. Value for consumers can be created through psychology, not just through production. Value is a consumer experience, an emotional response driven by a subjective sense of what matters to them, embedded in context, story and meaning. Changing consumer behavior is not a function of the objective reality of product and price. Marketers who focus just on these elements are “playing with a limited deck”, in Rory's words. The presentation of a good or service to customers is fundamental to the value proposition. It's not an add-on or an optional extra for business. Marketing can change customer's minds through reframing, through changing the social context, or through any one of many, many more ways to change how they look at things. Consumers evaluate through heuristics rather than rational calculations of economic benefits and costs. The marketing power of brand or reputation is a customer heuristic: a firm that has invested in its reputation through quality and service, reliability, and consistency in keeping its marketing promises, as well as cultivating its online ratings, will be rewarded in the marketplace. Customer disappointment — resulting from a failure to consistently keep promises — will be punished. Reputation and disappointment, of course, are subjectively perceived. Austrian marketers thrive on the feedback loops. As Rory puts it, some people like plain white bread and some will pay $10 for a sourdough olive focaccia loaf. Marketers explore all the possibilities in a market — they embrace the messiness of customer preferences and the whimsy of their choices. Perfect competition deprives customers of these whimsical choices; it commodifies what's offered by suppliers. If markets were designed by suppliers there'd be less variance but also less resilience (fewer options). Markets are designed by consumers and value is created in customer-initiated experiences, facilitated by suppliers who listen and respond well. Consumers get what they want via feedback loops, sending signals back to the marketer about what they want and don't want, and what they'll buy and won't buy. Brands especially welcome market feedback so that they can align more and more tightly with consumer preferences, and customize the branded experience to an ever-greater extent, reinforcing the brand-consumer bond. It is the consumer feedback loop that drives innovation. Marketing is the listening and alignment function. It's essential to the workings of capitalism. It is the tool for synthesis of value through the imaginative redefinition of what people value, based on their signals. It is the Austrian perspective that deals so well with the unpredictability of marketing successes. Another limitation of conventional economics and quantification-obsessed businesses is the search for one right answer. Such restricted models of reality are dangerous. What capitalism and marketing are good at is coming up with multiple answers — increasing the potential solution space for problems, and increasing the number of ways to relieve unease. The answer to any customer demand is never one thing, it's multiple options for different value-uncertain customers to choose from. Sometimes there are what Rory calls “opposite things” (Red Bull and Coca-Cola) or sometimes multiple different things (a wide range of single serve beverages for a wide range of consumers in a wide range of situations). Rory is an expert on unpredictable marketing successes. In his book Alchemy, he describes the “magic” of marketing and some of its unpredictable outcomes. One of the notable ones was the success of Red bull, a beverage brand that, according to research among its own consumers, “tastes kind of disgusting”. The testing agency had never seen a worse reaction to any new product. Why is there such unpredictability? As Rory puts it: Models of human behavior devised and promoted by (mainstream) economists and other conventionally rational people are wholly inadequate at predicting human behavior. Red Bull “hacks the human unconscious”. It has potent associations with risk taking behavior, with myths about the power of caffeine and taurine, with perceived signaling effects, and with several more psychological placebos. These have nothing to do with product and price, and make the success of Red Bull unpredictable. Another way to say this is to call Red Bull's success an emergent property. The future is unpredictable, but so is the past (we can't really explain Red Bull's success), even though we attempt to post-rationalize. It's just one of several possible outcomes and we don't truly know the story and how it happened. Austrians' embrace of emergent outcomes in free markets with freedom of choice makes marketers perfectly comfortable with unpredicted outcomes. Much of business success is luck, instantiated by entrepreneurship and enabled by marketing. As a consequence of this unpredictability, extraordinary business success is a function of luck and timing. Business outcomes are largely probabilistic rather than deterministic. Sadly, 80% of the effort in business is applied to pretending that it is deterministic — in the form of planning and strategy activities for example. The time and place of “take off” for new innovations and marketing campaigns is entirely unpredictable. There are two influences that can bring a little more certainty. One is the role of the entrepreneur, who is likely to be more single-mindedly focused and more persistent in betting on a single innovation than a larger corporation that has a portfolio and a risk-averse bureaucracy. The second is marketing, which has the capability to change customer psychology and change their frame of reference, transforming a bleeding edge concept into something inevitable and compelling. Early-stage adopters are often seen as somewhat crazy (i.e., there is limited socially contextual acceptance for the innovation), and marketing can accelerate the adoption curve by reducing or eliminating the value uncertainty of more customers more quickly. Importantly for marketers, Austrian economics takes a process view of markets, in which people and their preferences and their individual and social behavior are constantly changing. This “constant flux”, as Mises worded it, gives energy to marketing as a stimulus for innovation, improvement, and promises of better alternatives. Additional Resources "The Austrian School Of Marketing" (PDF): Mises.org/E4B_159_PDF Rory Sutherland's blog post: "Wanted — an Austrian School Of Marketing": Mises.org/E4B_159_Blog Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Mises.org/E4B_159_Book Rory Sutherland on YouTube: "Praxeology: Time To Rediscover A Lost Science" (There's a special frame at 8:10): Mises.org/E4B_159_Video

Mises Media
Rory Sutherland: An Austrian School of Marketing

Mises Media

Play Episode Listen Later Mar 1, 2022


Rory Sutherland, Vice-Chairman Ogilvy UK, is a peerless marketing authority, revered throughout the business world. He published a blogpost with the title Wanted — an Austrian School of Marketing. In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for our digital age. We talk about it in Economics For Business #159. Key Takeaways and Actionable Insights Mainstream economics has the wrong narrative about capitalism and, consequently, a misconception about marketing. Mainstream economics fetishizes efficiency, and regards marketing as a cost and an add-on business activity rather than fundamental and essential. There are multiple erroneous assumptions about consumer behavior such as adhering consistently to transitive preferences, perfect trust, and knowing to the penny how much utility will be derived from every transaction. Utility is defined in a circular fashion (consumers act to maximize utility / how do economists know what utility is / it's the value that consumers try to maximize). The influence of mainstream economics on business is to favor a focus on what Rory terms “instrumental objective means of business growth”, such as lower prices, and wider distribution. Business becomes obsessed with quantification, and, because value is not quantifiable, looks for other outcomes that can be quantified and used to justify investments. This approach misses the key point: that the marketing tournament is played out not in the objective arena, but in the subjectivity of the consumer's mind. Ludwig von Mises developed the science of understanding human behavior, and provided a unique economic underpinning for marketing. Mises introduced the new method of praxeology, making Austrian economics an entirely different science than mathematics-based economics. It's the science of human behavior, of action, and can be combined with psychology and evolutionary biology in the development of a superior mental template for understanding business. For marketers, the most telling understanding from praxeology is the consumer's drive to relieve uneasiness. Mises phrases it: “The incentive that impels a man to act is always some uneasiness.” Note the terms “impels” and “always”. These are powerful insights for marketers. But more is required for action: “the expectation that purposeful behavior has the power to remove ….the felt uneasiness”. This is the task of marketing: to create such an expectation. The relief of unease is the consumer's primary drive, and therefore the proper focus of marketing. There is no need, as Rory phrases it, for marketers to “ladle on the positives” in their communications. Removal of unease works differently. It creates the expectation that uneasiness can be removed by actions the consumer takes. Reputation, for example, is a reassurance to customers that they won't be disappointed, and that promises made can, with some confidence, be expected to be kept. A strong brand is a special form of such reputational reassurance. Investment in a costly advertising campaign with high production quality can remove unease about the credibility of a seller — someone willing to invest in advertising must be confident that there will be widespread acceptance of what they're offering, giving the buyer a corresponding confidence of not only quality but also social endorsement. Guarantees, samples, and easy return policies are examples of widely used and effective unease-reducing marketing initiatives. In fact, anything that reduces the work that customers need to do to enjoy the product or service (such as, for example, home delivery) can relieve unease and increase the value experience. Economists might call this reduced opportunity cost or transaction cost. Whatever the terminology, the unease-reduction approach is the most powerful marketing method. One example Rory cited was that of zoom. While the technology has been well-established for some time, zoom was bedeviled by the problem of social unease in the early phases of its establishment. Is an electronic meeting as effective as an in-person meeting? Will a client think less of a service provider who doesn't fly to see them, irrespective of the quality of the remote, technology-enhanced communication? The analysis of unease — especially the socially-contextual unease inherent in a service like zoom — is a really important element in the understanding of value generation through marketing. Austrian school marketers can develop a special understanding by asking more questions about how best to reduce unease rather than how to increase desirability. Rory used the example of range anxiety for potential buyers of electric vehicles. Their anxiety about possibly running out of power before finding a charging station might be irrational based on their physical environment and infrastructure, but the anxiety nevertheless governs purchase and usage and demands relief. Marketing is built on an Austrian understanding of customers and their subjective heuristics of value perception. Customers' perception of the potential for the relief of unease is subjective and emotional. The appreciation of goods and services is not merely a product of their objective characteristics. Value for consumers can be created through psychology, not just through production. Value is a consumer experience, an emotional response driven by a subjective sense of what matters to them, embedded in context, story and meaning. Changing consumer behavior is not a function of the objective reality of product and price. Marketers who focus just on these elements are “playing with a limited deck”, in Rory's words. The presentation of a good or service to customers is fundamental to the value proposition. It's not an add-on or an optional extra for business. Marketing can change customer's minds through reframing, through changing the social context, or through any one of many, many more ways to change how they look at things. Consumers evaluate through heuristics rather than rational calculations of economic benefits and costs. The marketing power of brand or reputation is a customer heuristic: a firm that has invested in its reputation through quality and service, reliability, and consistency in keeping its marketing promises, as well as cultivating its online ratings, will be rewarded in the marketplace. Customer disappointment — resulting from a failure to consistently keep promises — will be punished. Reputation and disappointment, of course, are subjectively perceived. Austrian marketers thrive on the feedback loops. As Rory puts it, some people like plain white bread and some will pay $10 for a sourdough olive focaccia loaf. Marketers explore all the possibilities in a market — they embrace the messiness of customer preferences and the whimsy of their choices. Perfect competition deprives customers of these whimsical choices; it commodifies what's offered by suppliers. If markets were designed by suppliers there'd be less variance but also less resilience (fewer options). Markets are designed by consumers and value is created in customer-initiated experiences, facilitated by suppliers who listen and respond well. Consumers get what they want via feedback loops, sending signals back to the marketer about what they want and don't want, and what they'll buy and won't buy. Brands especially welcome market feedback so that they can align more and more tightly with consumer preferences, and customize the branded experience to an ever-greater extent, reinforcing the brand-consumer bond. It is the consumer feedback loop that drives innovation. Marketing is the listening and alignment function. It's essential to the workings of capitalism. It is the tool for synthesis of value through the imaginative redefinition of what people value, based on their signals. It is the Austrian perspective that deals so well with the unpredictability of marketing successes. Another limitation of conventional economics and quantification-obsessed businesses is the search for one right answer. Such restricted models of reality are dangerous. What capitalism and marketing are good at is coming up with multiple answers — increasing the potential solution space for problems, and increasing the number of ways to relieve unease. The answer to any customer demand is never one thing, it's multiple options for different value-uncertain customers to choose from. Sometimes there are what Rory calls “opposite things” (Red Bull and Coca-Cola) or sometimes multiple different things (a wide range of single serve beverages for a wide range of consumers in a wide range of situations). Rory is an expert on unpredictable marketing successes. In his book Alchemy, he describes the “magic” of marketing and some of its unpredictable outcomes. One of the notable ones was the success of Red bull, a beverage brand that, according to research among its own consumers, “tastes kind of disgusting”. The testing agency had never seen a worse reaction to any new product. Why is there such unpredictability? As Rory puts it: Models of human behavior devised and promoted by (mainstream) economists and other conventionally rational people are wholly inadequate at predicting human behavior. Red Bull “hacks the human unconscious”. It has potent associations with risk taking behavior, with myths about the power of caffeine and taurine, with perceived signaling effects, and with several more psychological placebos. These have nothing to do with product and price, and make the success of Red Bull unpredictable. Another way to say this is to call Red Bull's success an emergent property. The future is unpredictable, but so is the past (we can't really explain Red Bull's success), even though we attempt to post-rationalize. It's just one of several possible outcomes and we don't truly know the story and how it happened. Austrians' embrace of emergent outcomes in free markets with freedom of choice makes marketers perfectly comfortable with unpredicted outcomes. Much of business success is luck, instantiated by entrepreneurship and enabled by marketing. As a consequence of this unpredictability, extraordinary business success is a function of luck and timing. Business outcomes are largely probabilistic rather than deterministic. Sadly, 80% of the effort in business is applied to pretending that it is deterministic — in the form of planning and strategy activities for example. The time and place of “take off” for new innovations and marketing campaigns is entirely unpredictable. There are two influences that can bring a little more certainty. One is the role of the entrepreneur, who is likely to be more single-mindedly focused and more persistent in betting on a single innovation than a larger corporation that has a portfolio and a risk-averse bureaucracy. The second is marketing, which has the capability to change customer psychology and change their frame of reference, transforming a bleeding edge concept into something inevitable and compelling. Early-stage adopters are often seen as somewhat crazy (i.e., there is limited socially contextual acceptance for the innovation), and marketing can accelerate the adoption curve by reducing or eliminating the value uncertainty of more customers more quickly. Importantly for marketers, Austrian economics takes a process view of markets, in which people and their preferences and their individual and social behavior are constantly changing. This “constant flux”, as Mises worded it, gives energy to marketing as a stimulus for innovation, improvement, and promises of better alternatives. Additional Resources "The Austrian School Of Marketing" (PDF): Mises.org/E4B_159_PDF Rory Sutherland's blog post: "Wanted — an Austrian School Of Marketing": Mises.org/E4B_159_Blog Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Mises.org/E4B_159_Book Rory Sutherland on YouTube: "Praxeology: Time To Rediscover A Lost Science" (There's a special frame at 8:10): Mises.org/E4B_159_Video

The Afterlight Podcast
Creating magic with the elements, with Amber Annette

The Afterlight Podcast

Play Episode Listen Later Feb 27, 2022 4:43


Creating magic with the elements. This is an excerpt taken from our episode: Spirit communication, truth bumps and creating magic with the elements, with Amber Annette. Listen here to the full episode: https://theafterlight.podbean.com/e/spirit-communication-truth-bumps-and-creating-magic-with-the-elements-with-amber-annette/?token=6c99382093d6a6c627cc0f2be439189e   ----more---- This episode has been sponsored by The Afterlight Institute. Ignite the light, magic and miracles within.  The Afterlight Institute is a community of teachers and students seeking to expand their spiritual gifts and inner wisdom on the road to illuminating their forgotten selves. They offer products, resources and experiences aimed at empowering and encouraging the soul within to grow in light and love. If you are a spiritual teacher or practitioner that has been building your skills and knowledge for years and you are ready to share this wisdom with the world, The Afterlight Institute would like you to apply to become a course creator.  Apply here:  https://bit.ly/37SbfEg Follow the Afterlight Institute Website: https://theafterlightinstitute.com Instagram: https://www.instagram.com/theafterlightinstitute Facebook: https://www.facebook.com/theafterlightinstitute TikTok: https://www.tiktok.com/@theafterlighpodcast YouTube: https://www.youtube.com/channel/UCeJICw-Lu0ORxYWJGT7QTLw   Meet Amber Amber Annette is a soul-powered life & business coach, dedicated to helping women entrepreneurs do what sets their soul on fire.  She primarily focuses on: • Messaging for your brand • Marketing for your business • Soulful sales of your services Through coaching, intuitive insight, plus her savvy financial and business background, she inspires women to fully step into who they desire to be and create the life and business, income and impact they are here to create! So when she's not building her business, or working with a client, you will find her at one of her children's baseball games, or enjoying the lake with her family and friends in MN. Connect with Amber: Elements masterclass: https://amberannette.lpages.co/business-magic/ Coffee with the Universe: https://amberannette.lpages.co/coffee-with-the-u-optin/ https://amberannette.com/ https://amberannette.com/contact-amber/ https://www.facebook.com/askamberannette/ https://www.instagram.com/askamberannette/   Meet your host The host of The Afterlight is Lauren Grace For the last 20 years, Lauren has worked in a variety of related fields, including media, sales, events and marketing. "I have been on my spiritual journey for the majority of my life, but quite seriously since 2002. It is a consuming passion for me. I have a background in radio broadcasting and decided to use my skills to develop a podcast. My aim is to provide people with a platform to explore spirituality. The Afterlight podcast features a variety of guests with different views and perspectives.” Alongside hosting The Afterlight podcast, Lauren also provides one-on-one mentoring,  facilitates workshops and create custom courses in the areas of: Self-Awareness Self-Care Time Management through the amazing Task Reduction System Overwhelm and Stress Management Leadership Public Speaking Mindset Relationships and Communications Social Media Marketing/Content Creation Find Lauren at: https://rahrahconsulting.com One-on-one mentoring with Lauren - Apply today! https://rahrahconsulting.com/apply-mentoring/ About the Afterlight Podcast The Afterlight is a Spiritual podcast full of stories and conversations that prove we're never alone. Contact The Afterlight To be a guest, apply here: https://theafterlightinstitute.com/apply-to-be-our-guest/ Email: Hello@Theafterlightinstitute.com Facebook: https://www.facebook.com/WelcometoTheAfterlight Instagram: https://www.instagram.com/the.afterlight/

The Afterlight Podcast
Spirit communication, truth bumps and creating magic with the elements, with Amber Annette

The Afterlight Podcast

Play Episode Listen Later Feb 24, 2022 56:03


Spirit communication, truth bumps and creating magic with the elements, with Amber Annette. ----more---- This episode has been sponsored by The Afterlight Institute. Ignite the light, magic and miracles within.  The Afterlight Institute is a community of teachers and students seeking to expand their spiritual gifts and inner wisdom on the road to illuminating their forgotten selves. They offer products, resources and experiences aimed at empowering and encouraging the soul within to grow in light and love. If you are a spiritual teacher or practitioner that has been building your skills and knowledge for years and you are ready to share this wisdom with the world, The Afterlight Institute would like you to apply to become a course creator.  Apply here:  https://bit.ly/37SbfEg Follow the Afterlight Institute Website: https://theafterlightinstitute.com Instagram: https://www.instagram.com/theafterlightinstitute Facebook: https://www.facebook.com/theafterlightinstitute TikTok: https://www.tiktok.com/@theafterlighpodcast YouTube: https://www.youtube.com/channel/UCeJICw-Lu0ORxYWJGT7QTLw   Meet Amber Amber Annette is a soul-powered life & business coach, dedicated to helping women entrepreneurs do what sets their soul on fire.  She primarily focuses on: • Messaging for your brand • Marketing for your business • Soulful sales of your services Through coaching, intuitive insight, plus her savvy financial and business background, she inspires women to fully step into who they desire to be and create the life and business, income and impact they are here to create! So when she's not building her business, or working with a client, you will find her at one of her children's baseball games, or enjoying the lake with her family and friends in MN. Connect with Amber: Elements masterclass: https://amberannette.lpages.co/business-magic/ Coffee with the Universe: https://amberannette.lpages.co/coffee-with-the-u-optin/ https://amberannette.com/ https://amberannette.com/contact-amber/ https://www.facebook.com/askamberannette/ https://www.instagram.com/askamberannette/   Meet your host The host of The Afterlight is Lauren Grace For the last 20 years, Lauren has worked in a variety of related fields, including media, sales, events and marketing. "I have been on my spiritual journey for the majority of my life, but quite seriously since 2002. It is a consuming passion for me. I have a background in radio broadcasting and decided to use my skills to develop a podcast. My aim is to provide people with a platform to explore spirituality. The Afterlight podcast features a variety of guests with different views and perspectives.” Alongside hosting The Afterlight podcast, Lauren also provides one-on-one mentoring,  facilitates workshops and create custom courses in the areas of: Self-Awareness Self-Care Time Management through the amazing Task Reduction System Overwhelm and Stress Management Leadership Public Speaking Mindset Relationships and Communications Social Media Marketing/Content Creation Find Lauren at: https://rahrahconsulting.com One-on-one mentoring with Lauren - Apply today! https://rahrahconsulting.com/apply-mentoring/ About the Afterlight Podcast The Afterlight is a Spiritual podcast full of stories and conversations that prove we're never alone. Contact The Afterlight To be a guest, apply here: https://theafterlightinstitute.com/apply-to-be-our-guest/ Email: Hello@Theafterlightinstitute.com Facebook: https://www.facebook.com/WelcometoTheAfterlight Instagram: https://www.instagram.com/the.afterlight/

Storytelligent | Brand Storytelling with Bryce McNabb
What's the Purpose of your Brand Story? | 3 Ways to Use Your Brand Story

Storytelligent | Brand Storytelling with Bryce McNabb

Play Episode Listen Later Feb 21, 2022 23:18


So, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You've accomplished something. Or have you? What should you do with your brand story? Was all that work and exertion for the sole purpose of writing out a statement (that's not even a story) to put on your “About Us” page or include on a handout for new employees? I don't think so. Today I'm discussing what to do with your brand story, how it improves and streamlines your marketing, and why you should be using it every day. I'll be covering 3 specific ways to use your brand story to get the most mileage from your work. SOURCES AND REFERENCES Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Roy Sutherland CONNECT WITH BRYCE AT MCNABB STORYTELLING Turn Strangers Into Advocates [FREE Guidebook] Instagram YouTube Twitter Website

Building Excellence with Bailey Miles
Lee Cockerell - Former Disney Executive Vice President On Service, Systems, & Leadership

Building Excellence with Bailey Miles

Play Episode Listen Later Feb 21, 2022 66:22


#47: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world.”One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor's Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board.He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, Creating Magic…10 Common Sense Leadership Strategies from a Life at Disney. which is now available in 13 languages and his latest book, The Customer Rules…The 39 Essential Rules for Delivering Sensational Service. Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. So many great takeaways! Enjoy the show!

Living the KG Life
Creating Magic with Lo from YOLOso

Living the KG Life

Play Episode Listen Later Feb 7, 2022 44:03


Hey Friends! Welcome to Living the KG Life, a magic and pixie dust filled podcast about all things Disney.  In this episode, KG talks with Lo from YOLOso.  Lo and KG discusss their shared paths in graphic design as well as growing up in the Disney "Renaissance era." Lo talks about the evolution of YOLOso  from making embroidery items and ears to a full clothing shop.  Lo also gives the scoop about her own podcast, "The Pixie Chicks."Stick around, it's gonna be great!Follow Lo's shop on Instagram: @yoloso.coBe ready for the next YOLOso drop at: www.yoloso.coCheck out the Pixie Chicks podcast: @thepixiechickspodcast

Club Capital Leadership Podcast
Episode 92: Creating Magic At Work with Amy Lynn Durham

Club Capital Leadership Podcast

Play Episode Listen Later Jan 24, 2022 43:04


In today's podcast, Amy Lynn Durham and Bradley discuss Emotional Intelligence (EQ) and Spiritual Intelligence (SQ).  They especially focused on the skills needed to grow your EQ, including self awareness, emotional Management strategies, and a recognize-repair-recover process. They also discuss how to engage your employees, and why it matters.  Finally, Amy emphasizes the importance of making wise and compassionate decisions. Amy has spent years in the corporate world successfully managing hundreds of employees for private and publicly traded companies. Her company, Create Magic At Work's intention is to offer Spiritual Intelligence (SQ) and Emotional Intelligence (EQ) tools to energize and transform the workplace. As an expert in building positive company cultures, Amy designed Create Magic At Work to bring a variety of services and strategies to aid in cultivating teamwork and harmony in order to improve profits and employee morale. Amy Lynn Durham is the CEO of "Create Magic At Work" and a U.C. Berkeley Certified Executive Coach. She is certified to coach in the 21 skills associated with Spiritual Intelligence (SQ) using the SQ21 Assessment and an Emotional Intelligence Practitioner (EQ). Learn more about her company when you visit https://createmagicatwork.net/.

Living the KG Life
Creating Magic with Nick from Empower on Haven/Woburn

Living the KG Life

Play Episode Listen Later Jan 24, 2022 43:09


Hey Friends! Welcome to Living the KG Life, a magic and pixie dust filled podcast about all things Disney.  In this episode, KG is live at Empower on Haven in Reading, MA with the owner and founder Nick.  Nick talks about the origins of Empower and why he decided to open a healthy tea/shake shop.  Nick explains the inspiration behind their current line of Disney themed drinks and where Nick's love of Disney began.  Finally, Nick shares some words of wisdom to any aspiring business owners.Stick around, it's gonna be great!Follow Nick and Empower on Instagram:Woburn shop: @empower.woburnReading shop: @empoweronhavenWebsite: https://www.empowerwoburn.com

Living the KG Life
Creating Magic with Sarah from Once Upon a Tee Shirt

Living the KG Life

Play Episode Listen Later Jan 17, 2022 47:14


Hey Friends! Welcome to Living the KG Life, a magic and pixie dust filled podcast about all things Disney.  In this episode, KG talks with Sarah from Once Upon a Tee Shirt.  Sarah is an entrepreneur who has her hands in a few different companies. Sarah talks about the origins of her shop and how it has evolved.  She also explains where her Disney roots came from and how she travels to Disney. Stick around, it's gonna be great!Follow Once Upon a Tee Shirt on Instagram: https://www.instagram.com/onceuponateeshirt_Check out their shop: https://onceuponatshirt.com

Wellness and Wanderlust
64. Creating Magic Through Wellness Rituals with Tandy Gutierrez

Wellness and Wanderlust

Play Episode Listen Later Dec 16, 2021 72:20


Meet our favorite Wellness Witch! Tandy Gutierrez is the founder and creator of Unicorn Wellness, an online Pilates studio that offers a unique blend of wellness, fitness and spirituality.In this episode, Tandy shares her healing journey from autoimmune disease and a thyroidectomy, and how both wellness and fitness played a role in that journey. We talk about rituals to incorporate into our lives during the different lunar phases, wellness tips for those healing from chronic illness, how we can move away from perfectionism, and the power of embracing the weird and being our authentic selves.If you enjoy this episode, please feel free to rate and review the podcast on whatever app you're listening on, and share with a friend!CONNECT WITH TANDYWebsite: https://www.unicornwellnessstudio.comInstagram: https://www.instagram.com/tandy_gutierrezWatch Our 4 in 40 IG Live Conversation: https://www.instagram.com/tv/CXPNDr5gSRO/CONNECT WITH THE SHOWWebsite: WellnessAndWanderlust.netInstagram: www.instagram.com/wellnessandwanderlustblogFacebook: www.facebook.com/wellnessandwanderlustblogTwitter: www.twitter.com/moses_saysOUR SPONSORThis week's episode is brought to you by Kitcaster, a podcast booking agency that specializes in developing real human connections through podcast appearances. If you're an expert in your field or you have a unique story to share, Kitcaster can help you grow your brand and connect with podcasts that fit your niche. Visit https://kitcaster.com/wanderlust/ to apply for a special offer for friends of this podcast.--- Send in a voice message: https://anchor.fm/wellnessandwanderlust/message