Podcast appearances and mentions of katrina mckinnon

Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content. Katrina McKinnon is the founder of CopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members. The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and production. Writers are creating even more targeted and personalized written content for specific audiences. And AI has incredibly scaled and optimized content creation workflows with writers' creativity, unique voice and knowledge of refining AI-generated content. In this episode, Katrina McKinnon discusses the significant shift in content production dynamics due to a change from a 60-person team to a more efficient 10-person team. She emphasizes the importance for authors to maintain their unique voice amidst advancing AI technologies and addresses challenges faced by non-native English speakers when using current AI text-checking tools. The conversation also covers strategies for creating compelling introductions, understanding customer identity for relevant branded search content, and recognizing how detailed content contributes to brand recognition in search results. As always, the show ends with passing the baton… Katrina passes the virtual baton to next week's groovy guest, Craig Rodney. What you'll learn from Katrina McKinnon 00:00 Katrina Mckinnon and Jason Barnard 01:08 Katrina McKinnon's Search Generative Experience Result 01:55CopySmiths.com's Search Generative Experience Result 02:39 How Maintaining a Consistent Brand Profile Improves Branded Search Strategy 05:55 The Future of Personal Branding and Online Interaction 06:56 What is Kalibot and How Can it Sing the Answers to Your Questions? 08:07 How Does the Change from a Team of 60 to a Team of 10 Affect the Production of Content? 08:51 How AI Improves the Quality of Content Creation 09:20 How Does AI Help Writers Learn About Complex Products Quickly? 09:42 How AI Facilitates a Writer's Understanding and Analysis of Product Differences for Targeted Audiences 11:23 How Does AI Assist in Crafting Customized Buyer's Guides for a Specific Niche Audience? 12:17 What Role Does Human Supervision Play in the Refinement of Ai-Generated Content? 12:26 How Do Unique Voices and Point of Views Gain Increased Value in Google Search Results? 12:42 Why is it Important for Authors to Maintain Their Unique Voice in the Face of Advancing AI Technologies? 13:20 What Challenges Do Non-native English Speakers Face When Using Current AI Text-Checking Tools? 16:37 How Important is a Compelling Introduction to Written Content? 18:25 What is a Brand SERP from a Beginner's Perspective? 20:04 How can Brands Find a Balance Between Complexity and Clarity in Their Content? 20:52 How can Understanding the Customer's Identity and Needs Improve the Relevance of Content for Branded Search and Knowledge Panels? 21:40 Why has the Baseline for SEO Content Shifted in Recent Years? 22:39 How Detailed Content Contributes to Brand Recognition in Search Results? 24:05 Why is Data Becoming Increasingly Valuable in the Digital Landscape? 25:59 How Does Human Creativity Contribute to Generating New Knowledge Compared to AI? ...

Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content. Katrina McKinnon is the founder ofCopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members. The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and production. Writers are creating even more targeted and personalized written content for specific audiences. And AI has incredibly scaled and optimized content creation workflows with writers' creativity, unique voice and knowledge of refining AI-generated content. In this episode, Katrina McKinnon discusses the significant shift in content production dynamics due to a change from a 60-person team to a more efficient 10-person team. She emphasizes the importance for authors to maintain their unique voice amidst advancing AI technologies and addresses challenges faced by non-native English speakers when using current AI text-checking tools. The conversation also covers strategies for creating compelling introductions, understanding customer identity for relevant branded search content, and recognizing how detailed content contributes to brand recognition in search results. As always, the show ends with passing the baton… Katrina passes the virtual baton to next week's groovy guest, Craig Rodney. What you'll learn from Katrina McKinnon 00:00 Katrina Mckinnon and Jason Barnard 01:08 Katrina McKinnon's Search Generative Experience Result 01:55CopySmiths.com's Search Generative Experience Result 02:39 How Maintaining a Consistent Brand Profile Improves Branded Search Strategy 05:55 The Future of Personal Branding and Online Interaction 06:56 What is Kalibot and How Can it Sing the Answers to Your Questions? 08:07 How Does the Change from a Team of 60 to a Team of 10 Affect the Production of Content? 08:51 How AI Improves the Quality of Content Creation 09:20 How Does AI Help Writers Learn About Complex Products Quickly? 09:42 How AI Facilitates a Writer's Understanding and Analysis of Product Differences for Targeted Audiences 11:23 How Does AI Assist in Crafting Customized Buyer's Guides for a Specific Niche Audience? 12:17 What Role Does Human Supervision Play in the Refinement of Ai-Generated Content? 12:26 How Do Unique Voices and Point of Views Gain Increased Value in Google Search Results? 12:42 Why is it Important for Authors to Maintain Their Unique Voice in the Face of Advancing AI Technologies? 13:20 What Challenges Do Non-native English Speakers Face When Using Current AI Text-Checking Tools? 16:37 How Important is a Compelling Introduction to Written Content? 18:25 What is a Brand SERP from a Beginner's Perspective? 20:04 How can Brands Find a Balance Between Complexity and Clarity in Their Content? 20:52 How can Understanding the Customer's Identity and Needs Improve the Relevance of Content for Branded Search and Knowledge Panels? 21:40 Why has the Baseline for SEO Content Shifted in Recent Years? 22:39 How Detailed Content Contributes to Brand Recognition in Search Results? 24:05 Why is Data Becoming Increasingly Valuable in the Digital Landscape? 25:59 How Does Human Creativity Contribute to Generating New Knowledge Compared to AI? ...

Mariana Franco talks with Jason Barnard about coping with marketing. Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business. Successful marketing requires the marketing department as a whole to work with marketing teams and other departments to develop strategies and maximize impact. This cohesion is essential to deliver a consistent brand message across different channels, be it SEO, PPC or social media, and to create an environment where creativity thrives better than the competition. Building such a network of teams enables a unified approach to branding and marketing. In this episode, the delightfully insightful Mariana Franco discusses various aspects of coping with marketing. Mariana emphasizes the value of teamwork and collaboration within marketing departments and between different teams. She gives delightful suggestions on the structure of meetings in marketing departments and the need for a more productive and creative approach. The conversation also covers how teams align their efforts with the larger goals of the organization, as well as the challenges of setting KPIs for different marketing teams and strategies. As always, the show ends with passing the baton… Mariana passes the virtual baton to next week's incredibly fantastic guest, Katrina McKinnon. What you'll learn from Mariana Franco 00:00 Mariana Franco and Jason Barnard 01:16 Mariana Franco's Brand SERP 03:03 Rebranding: Jason Barnard, Jason M. Barnard and Jason Martin Barnard 03:18 Rebranding Olga Zarzeczna to Olga Zarr 04:06 How to Choose the Best Domain Name for You 05:54 Which Marketing Teams Need to Communicate with Each Other? 07:33 What is the Foundation for Effective Communication Between Marketing Teams? 07:58 How Can Teams Align Their Efforts with the Larger Goals of the Organization? 09:00 Who is the Best Person to Lead the Entire Marketing Team Meeting? 11:35 What is the Significance of a Marketing-Only Discussion Among Marketing Teams? 11:50 How Do Non-marketing Executives Impact Creative Discussions in Meetings? 13:28 Creativity and ROI 13:56 What are the Challenges in Setting KPIs for Various Marketing Teams? 16:23 How Can Content Teams Justify Their Effort When it Does Not Easily Align with Standard KPIs? 16:49 How Important is it to Have a Good Content Writer at Different Points of the User Journey? 18:03 How Do Podcasts and Social Media Impact Client Awareness and Engagement With Kalicube? 19:00 What is the Significance of Teamwork in Achieving Final Results in a Marketing Strategy? 20:50 How Do You Address Envy and Jealousy Among Teams? 21:58 What are the Three Steps to Coping with Marketing? 22:25 Step 1: Coping within the Marketing Department 22:41 Step 2: Coping Between Marketing Department and Other Departments 23:06 Step 3: Coping with the CEO 25:41 How Do Delegation and Autonomous Working Improve Team Performance? 27:43 Trust and Belief 28:05 How Can Better Communication Between Marketing Teams Help with Branded Search? 29:18 Passing the Baton: Mariana Franco to Katrina M...

Mariana Franco talks with Jason Barnard about coping with marketing. Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business. Successful marketing requires the marketing department as a whole to work with marketing teams and other departments to develop strategies and maximize impact. This cohesion is essential to deliver a consistent brand message across different channels, be it SEO, PPC or social media, and to create an environment where creativity thrives better than the competition. Building such a network of teams enables a unified approach to branding and marketing. In this episode, the delightfully insightful Mariana Franco discusses various aspects of coping with marketing. Mariana emphasizes the value of teamwork and collaboration within marketing departments and between different teams. She gives delightful suggestions on the structure of meetings in marketing departments and the need for a more productive and creative approach. The conversation also covers how teams align their efforts with the larger goals of the organization, as well as the challenges of setting KPIs for different marketing teams and strategies. As always, the show ends with passing the baton… Mariana passes the virtual baton to next week's incredibly fantastic guest, Katrina McKinnon. What you'll learn from Mariana Franco 00:00 Mariana Franco and Jason Barnard 01:16 Mariana Franco's Brand SERP 03:03 Rebranding: Jason Barnard, Jason M. Barnard and Jason Martin Barnard 03:18 Rebranding Olga Zarzeczna to Olga Zarr 04:06 How to Choose the Best Domain Name for You 05:54 Which Marketing Teams Need to Communicate with Each Other? 07:33 What is the Foundation for Effective Communication Between Marketing Teams? 07:58 How Can Teams Align Their Efforts with the Larger Goals of the Organization? 09:00 Who is the Best Person to Lead the Entire Marketing Team Meeting? 11:35 What is the Significance of a Marketing-Only Discussion Among Marketing Teams? 11:50 How Do Non-marketing Executives Impact Creative Discussions in Meetings? 13:28 Creativity and ROI 13:56 What are the Challenges in Setting KPIs for Various Marketing Teams? 16:23 How Can Content Teams Justify Their Effort When it Does Not Easily Align with Standard KPIs? 16:49 How Important is it to Have a Good Content Writer at Different Points of the User Journey? 18:03 How Do Podcasts and Social Media Impact Client Awareness and Engagement With Kalicube? 19:00 What is the Significance of Teamwork in Achieving Final Results in a Marketing Strategy? 20:50 How Do You Address Envy and Jealousy Among Teams? 21:58 What are the Three Steps to Coping with Marketing? 22:25 Step 1: Coping within the Marketing Department 22:41 Step 2: Coping Between Marketing Department and Other Departments 23:06 Step 3: Coping with the CEO 25:41 How Do Delegation and Autonomous Working Improve Team Performance? 27:43 Trust and Belief 28:05 How Can Better Communication Between Marketing Teams Help with Branded Search? 29:18 Passing the Baton: Mariana Franco to Katrina M...

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands. People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.   Podcast Highlights: 00:00 Prologue  00:49 Podcast INTRO 01:00 Introduction to the episode and the guest 02:06 Katrina's perspective on the use of AI tools  05:38 AI tools, their limitations and the reliability of information 11:19 SEO, brand awareness, and creating an authentic online reputation  14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story 16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?) 20:51 The best use for AI tools in content creation and SEO purpose 24:44 Embracing new technologies and working out how to use it with caution 26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.) 29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months. 31:26 Where to connect with Katrina McKinnon? 31:22 End   Connect with Katrina McKinnon:  Website - https://copysmiths.com/ LinkedIn - https://www.linkedin.com/in/katrinamckinnon/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.In this episode you will learn:How Katrina helps her clients generate more traffic through content marketingWhat impact does visual content have on SEO?How to use Generative AI to speed up the creation process without sacrificing originalityThe team's writing process and a production line approachAdvice on outsourcing content creation to virtual assistants in different countriesHow does "fun drunk auntie content" stand out?[07:14] Blogging is more challenging, but still possible.[13:40] AI used for idea generation, and not just writing.[16:15] A team of experts to create articles efficiently.[23:04] Insider tips on content marketing.[27:37] Stolen content led to sharing decisions.[30:30] Using AI to improve SEO content creation.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more!We kick off with a whirlwind tour of AI's transformative impact on ecommerce marketing. From enhancing product images to mining product reviews for insights, Katrina shares her first-hand experiences and profound insights on the subject. However, it's not all robots and algorithms. We stress the importance of maintaining a human touch in content creation, because, in the end, we're all human, and we like to buy from other humans. Katrina takes us through the art of creating engaging content and discusses Google's new policy on misrepresentation. Plus, we touch upon the power of accessories and how selling them alongside a main product can be a game-changer.Of course, we can't talk about ecommerce marketing without delving into the rabbit hole of SEO. Katrina highlights some key mistakes businesses often make and why it's crucial to start with the product itself. We also underline the importance of creative content and the immense potential platforms like Reddit hold for research. Wrapping up things, we give a shout-out to the power of podcasting itself (meta, isn't it?) and how it can help you reach a broader audience. So, whether you're an ecommerce newbie or a seasoned pro, this episode is packed with insightful tips and tricks that'll help you stay ahead of the curve. Tune in and don't forget to leave a review on Apple Podcasts!Guest LinksCopySmithsKatrina McKinnon on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Articles, writing, SEO, content marketing, it's all changing thanks to NLP and AI. I speak with Katrina McKinnon on what this means for the future of search engine marketing.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In the final episode of "Marketing 101 for Small Business Owners," host Philippa Channer welcomes marketing expert Katrina McKinnon, owner of Copy Smiths. They discuss the significance of brand awareness and the role of authenticity in building a strong brand. They highlight the importance of consistent branding across platforms and the evolving landscape of brand awareness, including Google's updated misrepresentation policy. They also emphasize the need for businesses to maintain an authentic tone of voice in their content and strategy. Additionally, they discuss strategies for small businesses to compete against larger brands and the importance of building a loyal customer community. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

One of the biggest issues I see with ecommerce stores and a problem they are looking to solve is how to get more traffic to their website.Katrina McKinnon from Copysmith.com shares how in this episode.She also dives into how you use AI wisely and in a way that makes the google gods happy!We talk about how long form content like blogging and using product descriptions wisely can help you bring so much more traffic to your ecommerce store or website.It is something I am very passionate about and dive deep into it in my Nail your email Marketing program.  I show you how to figure out what sort of content to create and then how that can be used to became a starting point for you other content like emails, social media and more. Katrina explains how using AI like chatgpt can save you time and energy but there are ways to use it more effectively so your content is valued and the google search engines actually want to send traffic to you. Katrina shares how to create unique blog content here.The blog post template we discuss in the episode.  Find blog template here.Using imagery effectively to create content rich links and show up on google search engines is also a trick Katrina loves getting her ecommerce stores to utilise. To grab my guide on 15 ways to increase traffic to your website head here I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/freewebinarprofitAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Essentials to Wholesale webinar here:Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Welcome to our channel! In this exciting episode, we are honored to host an expert in the field of content generation and artificial intelligence. Introducing Katrina McKinnon, the Founder of CopySmiths.com, a renowned platform dedicated to driving creativity and efficiency in content creation.Join us as we explore the fascinating world of artificial intelligence applied to content generation. Katrina will share with us her knowledge and experience on the subject, giving us deep insight into how AI has revolutionized the way we create and consume information today.We will discover how AI is helping content creators to be more efficient and productive, freeing them from tedious tasks and allowing them to focus on creativity and strategy. Plus, we'll explore the benefits and challenges of using this innovative technology in the field of marketing, writing, and more.If you are passionate about technology, creativity and the world of digital content, this episode is for you. Join us as we unravel the secrets behind AI-powered content generation, and how it is shaping the future of marketing and communication.Get ready for an educational and exciting experience! Don't miss this unique opportunity to learn from an industry leader and discover how AI is transforming the way we create and share content in the digital age. Subscribe and turn on notifications so you don't miss this and other amazing episodes!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

Earlier this month, the eCommerceFuel community came together for ECF Live, an event filled with three and a half days of adventure, learning, and connection with smart and interesting entrepreneurs. In this episode, we're recapping the event with Katrina McKinnon, an ECF Live keynote speaker on AI in eCommerce and owner of CopySmiths.com, a high-end content agency and production group for eCommerce. Listen in as we recap the event, reminisce about our experiences, and dive into our overall takeaways from ECF Live, including some intriguing insights on the future of AI in business and its potential implications. Additionally, we share some of the major takeaways from the event, including Katrina's perspective on the AI session, the power and benefits of Wise.com, and how AI has actually made content creation more challenging. You can find show notes and more information by clicking here: https://bit.ly/3LK756c Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Katrina McKinnon owns CopySmiths, a global blog-writing agency for ecommerce companies. Once wary of artificial intelligence-powered writing tools, she now embraces them. Moreover, she sees a coming sea change where storytellers — liberal arts folks — are the AI "prompt engineers" that drive much of marketing.She discusses the evolution of her business, working with Kenya-based writers, and the benefits and opportunities of AI tools.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nbiFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts***The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company, founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience's attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn't do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren't likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon talks with Jason Barnard about writing content at scale with humans. Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group with more than 35,000 members. How can writing high-quality content be maintained as the volume of output increases? Using AI tools is one good choice, but in this awesome episode, Katrina McKinnon gives a comprehensive look at how she maintains quality with human-written content as she scales up the volume of content written. Katrina McKinnon also shares an overview of the training she gives, her experiences working with incredible Kenyan writers, some tips and tricks for scaling when writing content, and her thoughts on using AI tools. And while there are more and more AI tools that can be used for content writing, Google's recent algorithm update, the Helpful Content Update, still focuses on humans writing for humans. As always the episode ends with passing the baton. Katrina McKinnon stylishly passes the baton to the super-smart Jonas Sickler. What you'll learn from Katrina McKinnon 00:00 Katrina McKinnon and Jason Barnard01:52 CopySmiths' Brand SERP04:01 Google's Helpful Content Update05:50 Katrina McKinnon's Tips to Scale in Content Writing06:54 How to Write a Good Article 07:36 The Importance of Educated and Well Trained Writers09:17 Developing the Writer's Domain Knowledge11:17 Katrina McKinnon's Project Management Software for the CopySmiths' Team14:36 Click Up's Silly Knowledge Panel Goof15:10 Jason Barnard's Tips for Managing Click Up's Knowledge Panel16:44 How Useful and Accurate are AI Tools When Writing Content?19:05 Using AI Tools to Create High-Quality Original Content with Fewer Data Sets25:40 Working with Kenyan Writers29:20 Katrina McKinnon's Facebook Group32:00 Passing the Baton: Katrina McKinnon to Jonas Sickler This episode was recorded live on video October 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Katrina McKinnon talks with Jason Barnard about writing content at scale with humans. Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group with more than 35,000 members. How can writing high-quality content be maintained as the volume of output increases? Using AI tools is one good choice, but in this awesome episode, Katrina McKinnon gives a comprehensive look at how she maintains quality with human-written content as she scales up the volume of content written. Katrina McKinnon also shares an overview of the training she gives, her experiences working with incredible Kenyan writers, some tips and tricks for scaling when writing content, and her thoughts on using AI tools. And while there are more and more AI tools that can be used for content writing, Google's recent algorithm update, the Helpful Content Update, still focuses on humans writing for humans. As always the episode ends with passing the baton. Katrina McKinnon stylishly passes the baton to the super-smart Jonas Sickler. What you'll learn from Katrina McKinnon 00:00 Katrina McKinnon and Jason Barnard01:52 CopySmiths' Brand SERP04:01 Google's Helpful Content Update05:50 Katrina McKinnon's Tips to Scale in Content Writing06:54 How to Write a Good Article 07:36 The Importance of Educated and Well Trained Writers09:17 Developing the Writer's Domain Knowledge11:17 Katrina McKinnon's Project Management Software for the CopySmiths' Team14:36 Click Up's Silly Knowledge Panel Goof15:10 Jason Barnard's Tips for Managing Click Up's Knowledge Panel16:44 How Useful and Accurate are AI Tools When Writing Content?19:05 Using AI Tools to Create High-Quality Original Content with Fewer Data Sets25:40 Working with Kenyan Writers29:20 Katrina McKinnon's Facebook Group32:00 Passing the Baton: Katrina McKinnon to Jonas Sickler This episode was recorded live on video October 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Katrina McKinnon talks with Jason Barnard about writing content at scale with humans. Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group with more than 35,000 members. How can writing high-quality content be maintained as the volume of output increases? Using AI tools is one good choice, but in this awesome episode, Katrina McKinnon gives a comprehensive look at how she maintains quality with human-written content as she scales up the volume of content written. Katrina McKinnon also shares an overview of the training she gives, her experiences working with incredible Kenyan writers, some tips and tricks for scaling when writing content, and her thoughts on using AI tools. And while there are more and more AI tools that can be used for content writing, Google's recent algorithm update, the Helpful Content Update, still focuses on humans writing for humans. As always the episode ends with passing the baton. Katrina McKinnon stylishly passes the baton to the super-smart Jonas Sicker. What you'll learn from Katrina McKinnon 00:00 Katrina McKinnon and Jason Barnard01:52 CopySmiths' Brand SERP04:01 Google's Helpful Content Update05:50 Katrina McKinnon's Tips to Scale in Content Writing06:54 How to Write a Good Article 07:36 The Importance of Educated and Well Trained Writers09:17 Developing the Writer's Domain Knowledge11:17 Katrina McKinnon's Project Management Software for the CopySmiths' Team14:36 Click Up's Silly Knowledge Panel Goof15:10 Jason Barnard's Tips for Managing Click Up's Knowledge Panel16:44 How Useful and Accurate are AI Tools When Writing Content?19:05 Using AI Tools to Create High-Quality Original Content with Fewer Data Sets25:40 Working with Kenyan Writers29:20 Katrina McKinnon's Facebook Group32:00 Passing the Baton: Katrina McKinnon to Jonas Sickler This episode was recorded live on video October 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard.  Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007.  Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake.  This is where  the Knowledge Panel comes into picture and how Google will present you to the searchers, e.g. who you are, what you have to offer, what is your brand, etc. Listen and learn how easy it is or how much less effort you can build up your Knowledge Panel using the Kalicube process than doing it manually.  There's more to this episode that you can pick up especially on brand SERPs, so listen to the very end and make sure to download the transcript of the episode.   Podcast Highlights: 01:05 Introduction of the episode, the guest and how did they get introduced 03:34 The background of Jason Barnard and how he got to correct Google in presenting him as the character Blue Dog. 04:56 Why is it important to connect the dots for Google to see the different properties that they will take into account,  according to Gert? 06:26 What is the difference between branded and non-branded searches? (...When should people start to worry about their brand?) 10:01 How important are rich snippets for  courses or in a coaching program? (...What is Schema Markup in terms of how Google makes sense of what a web page is actually about?) 12:56 What benefit can it give you to take as much advantage of Google, play their game as a bonus perspective, rather than thinking of it as taking something away from you? 17:30 Although Google My Business and the Knowledge Panel are set up differently, how can the two exist together? (...Can everybody get a knowledge panel?) 21:18 What are the different options in Kalicube that people can use and what is the three-step process that goes on an eternal cycle for Google? 24:18 How long does it take to build the Knowledge Panel? (...What are the caveats to it?) 27:55 What are second party websites that you can have partial control of and what about the third party websites that you have no control of, but are confirming what you are saying on your website?   30:24 How much effort does one need to put up a knowledge panel by doing it manually compared to the Kalicube Pro's process? 31:57 How was Jason able to change his description with Google from a musician to being an author first? 35:45 What are the 3 most important things than Google's offering on Schema Markup? (...How important is entity description?) 30:39 How does Google take into account when it comes to ranking non-branded terms? 42:23 Where to connect with Jason Barnard? 43:25 End Resources:  Past episode with Katrina McKinnon - https://seoleverage.com/podcast/088-how-to-write-helpful-content-with-katrina-mckinnon/ Book, The Fundamentals of Brand SERPs for Business by Jason Barnard - https://www.amazon.com/Fundamentals-Brand-SERPs-Business/dp/1956464107 Connect with Jason Barnard:  Website - https://jasonbarnard.com/ Website - https://kalicube.com/ Twitter - https://twitter.com/jasonmbarnard Kalicube Academy - https://kalicube.academy/ LinkedIn - https://www.linkedin.com/in/jasonmbarnard/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Mickie Kennedy talks with Jason Barnard about how to make press release marketing work for you. Mickie Kennedy is founder and president of eReleases, a leading affordable press release writing and distribution company that has helped more than 10,000 businesses in nearly two decades. eReleases was founded in 1998 with the idea that publicity should not be limited to large companies.  Writing press releases for startups, new product launches or online courses is one way to reach a wider audience through the media and journalists. When crafted with strategic thinking and newsworthiness, press releases can be a very effective marketing approach. But how can you stand out from the crowd and be newsworthy enough to get the attention of the media and journalists?  The groovy Mickie Kennedy and Jason Barnard discuss brilliant tips and tricks around press release marketing for startups: what to think about while writing a press release, why others fail, and the value of press release marketing for companies.Yet another Kalicube Tuesdays episode you should NOT miss

When creating a content, you need to consider putting out visuals, those with elaborated images, perhaps including tables and the writer's profile, as well. You also would need a caption that says something about the picture and if you're selling something, what's the benefit of buying it, right?  As Katrina McKinnon said in this conversation with Gert, there is power in creative story-telling and enhancing the reader's experience through interesting visual elements. She truly believes that you've got more chances of keeping your readers on the website, if your article looks beautiful, if it looks visually interesting. Content is King, but creativity is Queen.  Podcast Highlights:  00:01 Prologue 01:02 Podcast Intro 01:12 Introduction of the topic and guest, Katrina McKinnon 02:08 How Katrina came into the niche of content creation and was she able to create her company CopySmiths? 07:54 How does Katrina feel about Google's Helpful Content Update? 11:51 Why are visual images very helpful in content creation? (...What are some of the things you can do to make your content more helpful for user experience?) 17:29 What course of action did Katrina do in order to get a higher click through rate percentage for a client? (...Why is it that  people are also clicking on links?) 21:56 Why is it important to include testimonials in your articles?  24:07 Gert's opinion on AI in terms of user friendly experience and what Google is missing on, but ranks them anyway.  28:25 What will give more chances to readers reading your article? (...Why is it important to add the writer profile on the article?) 30:31 Especially on mobile phones, what would make users read your article instead of swiping back to search for another article? 32:39 Why is it important to summarize in the first 25 words of an article and add a qualifying statement for the article and repeat that in the sub headings? 35:02 What is the reason Gert believes Google was better off not announcing Helpful Content Update at all? 36:07 Katrina's own reservations on how Google is able to tolerate bad and junky websites.  39:00 Gert recaps the conversation with Katrina. 41:11 Katrina's final statement on the conversation. 42:00 Where to connect with Katrina McKinnon? 42:17 End   Connect with Katrina McKinnon: Website - https://copysmiths.com/ LinkedIn - https://www.linkedin.com/in/katrinamckinnon/?originalSubdomain=au Facebook - https://web.facebook.com/groups/2597165263893071/user/100000589649193/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we're going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo. Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt. Copy that informs and engages customers converts far better in the long run. Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience's attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn't do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren't likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store? We are talking blog writing this week on the eCommerce Marketing Society Podcast.  Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales! But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket.  This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically.  My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores! In this episode we cover: Why having a blog on your online store is so important How a well-written blog can attract AND convert new customers to your brand  Creative SEO strategies for your blog  How to research your blog topics How to structure your blog content  How many words a blog post should have  How imagery and creativity are the keys to a compelling blog post  Why content is King but creativity is QUEEN!  And so much more!  If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not to put your eggs in one basket by depending too much on organic or paid traffic. How to create great content Copywriters research keywords using tools like Hrefs. They then construct posts which include these keywords and publish them on a blog. The recommended length is 1400 words, broken up with other types of content such as images, quotes, tables etc. Breaking up slabs of text increases dwell rate and reduces bounce rate. Always write content which is focused on readers and not search engines. Google will track which post are getting read and give these higher search positions. What are the best kinds of content to publish Successful types of content include: Listicles. E.g. Top 10 lists. 101 ways to XYZ. Great for inspiring customers Answer to questions Google likes posts that answer the questions asked in the article title. It also likes multimedia. How often to publish? Once a week is the minimum frequency of publishing for which you should aim. Google says in its website guide that sites should write 'well and often'. How to create content in-house or find a writer? Options include: In-house writer. Difficult to maintain creativity. They tend to burn out Agencies. Have quality processes in place and are good for companies looking to scale. AI. AI content creation has its place tends to sound like robots How to get content read? What are the best places to post content? Organic social does not generate much traffic anymore. Some companies will have separate organic and paid social accounts as organic traffic may be reduced if paid social is also used on the account. How to measure success? A successful article will show up for 200 keywords, an unsuccessful article 20 keywords and a really successful article, 2000 keywords How long does it all take? Stores with about 1m+ visitors a year should see content ranking in 2 weeks. Brand new stores will take several months. Katarina talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

In this episode, we talk with Katrina McKinnon, Founder of CopySmiths.com, about how to create quality blog content at scale for eCommerce stores.On the Show Today You'll Learn:How creative content can help you reach your audienceWhat you need to know about content research for your copyHow to get visitors from a blog to a product detail pageWhat is the best frequency for posting new content onlineAnd moreLinks & Resourceshttps://copysmiths.com/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

 Links MentionedDropshipBreakthru.com/Call — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it!DropshipPodcast.com — You can find all show notes hereDropshipBreakthru.com — Learn how to start your own High Ticket Ecommerce businessPatreon.com/DropshipPodcast — Join us for our paid podcast and get all back episodes for freeCopysmiths.comhttps://thebkshow.com/episodes/andrew-youderian-founding-ecommercefuel - The BK Show Podcast with Andrew YouderianJoin Our FREE Facebook GroupFollow DropshipBreakthru on FacebookSubscribe to the Dropship Breakthru YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsHelp the showLeave a review

Getting into ecommerce is tough--it's a low margin business and it's saturated with competition from big and small names alike. In order to break into the game you need to have a lot of resources, with cash being one of the most important. But when Katrina McKinnon started her ecommerce business 10 years ago, she didn't have a lot of money. There were already big names operating in her niche and not having money for paid traffic is a huge disadvantage. So she did what she knew she can do well--attract organic traffic using excellent content. In today's episode Katrina shares with us some SEO techniques she used to drive traffic to her content over the years in her business. These techniques are so effective that her business was able to afford her a nice house, nice cars, and good education for her kids--all through organic traffic. Here are some conversation points: How Katrina and I met Her background and how she started in ecommerce How Google is moving away from plain old search results How to leverage different types of content to get to the first page of Google's search results Image pack and featured snippets Aside from being an SEO expert, Katrina also works on connecting business owners with virtual assistants who are vetted and trained in ecommerce. She runs eCommerce University where aspiring virtual assistants learn about ecommerce. Successful graduates of the program are then vetted and listed on eCommerce Expert where business owners can hire them. If you're in need of someone to help you in your business without having to train them in ecommerce yourself, check out eCommerce Expert. Resources mentioned: Facebook Messenger Webinar EcomCrew Premium Schema App Thanks for listening to this episode! Until the next one, happy selling.