Ecommerce Coffee Break with Claus Lauter

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations.  Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose.  If you're tired of chasing your team around to get things done and want to build an eCom powerhouse that manages itself, apply for a Free Leadership Audit on remode.company. Topics discussed in this episode:  Why scaling breaks when founders stay too involved. How self-managing teams unlock 8-figure growth. What the REMOTE framework does for e-com brands. Why founders burn out after hitting 7 figures. How clarity in mission boosts team autonomy. Why delegation fails without structure. How to know when it's time to step back. What true ownership looks like in your team. Why fear of letting go stalls your business. How remote-first leadership builds freedom and scale. Links & Resources Website: https://remode.company/ LinkedIn: https://www.linkedin.com/in/leon-van-der-laan/ X/Twitter: https://x.com/Leon_vd_Laan IG: https://www.instagram.com/leon.van.der.laan/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2pmmb372 SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently. Topics discussed in this episode: Why is inventory key for fast-growing Shopify stores. How do spreadsheets fail as brands scale. What triggers the move beyond manual tracking. Why does multichannel selling break old systems. How did Sebastian's experience inspire Genie. What was the impact of a friend's mistake. How does Genie simplify inventory automation. What features does Genie offer merchants. Links & Resources Website: https://www.genie.io/ Shopify App Store: https://apps.shopify.com/genie-io LinkedIn: https://linkedin.com/in/sdebrouwere X/Twitter: https://x.com/iamsebdeb Get access to more free resources by visiting the show notes athttps://tinyurl.com/3mvk6mepSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business. Topics discussed in this episode: Why basic “people also bought” tools fall short in eCommerce. How AI boosts conversions with smarter Shopify recommendations. Why most recommendation engines miss the mark. What a quick, plug-and-play AI setup looks like. Why smaller brands move faster with AI tools. How AI and manual tweaks make better product bundles. Why “below the fold” can kill your sales. What AI “Shop the Look” features mean for fashion stores. How AI knows what to recommend based on user behavior. Why personalization drives sales for any store size. Links & Resources Website: https://apps.shopify.com/aetherwave-recommendations Shopify App Store: https://apps.shopify.com/aetherwave-recommendations Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdfzdatpSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!  Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.  The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business. Sign up for free at https://newsletter.ecommercecoffeebreak.com/Topics discussed in this episode: What makes this newsletter unique: Curated from 50+ sources in 3–5 mins. How the newsletter is structured: News, podcast picks, education. Why twice-weekly works: Frequent, not overwhelming. What value it provides: Time-saving insights for busy sellers. How it complements the podcast: Direct links to episodes. What premium subscribers get. How the community helps: Connect with fellow merchants. What the readership looks like: 8,100+ and growing. Why feedback matters: Claus replies to every email. Links & Resources Newsletter: https://newsletter.ecommercecoffeebreak.com/Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the show notes athttps://tinyurl.com/jvkjpfxmSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action. Olivier provides valuable advice on financing options that can help businesses weather these challenging times.Topics discussed in this episode: How tariffs cut into your e-commerce profits. Why grasping protectionism's past is key to judging tariffs. How passing costs to customers can hurt demand and loyalty. How to share tariff costs with manufacturers. Why shifting production to Vietnam or Cambodia is so hard. How new shipyard taxes on Chinese vessels will disrupt shipping. What dangers come from “waiting and seeing” during trade shifts. How Clearco's revenue financing can stabilize your cash flow. Why underwriters use margins, reserves, and trends to set rates. What it means to be “mindfully aggressive” in a tariff crisis. Links & Resources Website: https://clear.co/LinkedIn: https://www.linkedin.com/company/getclearco/X/Twitter: https://x.com/getclearcoFacebook: https://www.facebook.com/getclearcoGet access to more free resources by visiting the show notes athttps://tinyurl.com/usakn83jSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages. Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.Topics discussed in this episode: How to boost EBITDA and ad returns as your brand grows. What smart outsourcing looks like at each business stage. How to build a strong supply chain with tech and people. What shifts when moving from single-channel to omnichannel. Why knowing marketplace quirks fuels multichannel growth. How to stay clear and open when working with outsourcers. What makes a mid-market ecom brand ideal for outsourcing. How to pick between retainer and project pricing. What steps to take to start outsourcing with lasting results. Links & Resources Website: https://vservesolution.com/LinkedIn: https://www.linkedin.com/company/vservesolution/posts/LinkedIn: https://www.linkedin.com/in/siva-balakrishnan-38216b1/Facebook: https://www.facebook.com/vservesolution1Get access to more free resources by visiting the show notes athttps://tinyurl.com/2satzjt7SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open box returns. Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices. Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of landfills.Topics discussed in this episode: Why efficient open box returns matter.How drip pricing optimizes product sales.Why different industries struggle with returns.How seamless Shopify integration simplifies processes.Why customer service is a top priority.How location independence shapes business strategy.Why eco-consciousness drives app development.What challenges exist in marketing the app.Links & Resources Website: https://returnsforsale.com/Shopify App Store: https://apps.shopify.com/returnsforsaleLinkedIn: https://www.linkedin.com/in/brad-sorock-7054a02/Get access to more free resources by visiting the show notes athttps://tinyurl.com/27n38ef9SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. Learn how personalization, timing, and presentation can significantly impact your cross-selling success.Topics discussed in this episode: How to get the right cross sell offer. What are the types of cross sell offers. Why cross selling will boost your AOV. How to implement cross-selling post-purchase. Why post-purchase timing creates the perfect upsell opportunity. How to monetize your thank-you page with other brands' products. Why smart merchants are becoming mini retail media networks. The most effective post-purchase upsell implementation revealed. How to earn passive income displaying 3rd party offers on Shopify. Links & Resources Website: https://www.aftersell.com/Shopify App Store: https://apps.shopify.com/aftersellLinkedIn: https://www.linkedin.com/in/vk1/X/Twitter: https://x.com/varkundraGet access to more free resources by visiting the show notes athttps://tinyurl.com/hha27ypzSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way. Jeffrey explains how smart testing can significantly boost your profits. Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising. Topics discussed in this episode: What makes A/B testing a scientific growth tool. How simple tests like banner copy swaps yield conversion data. Why starting with a clear hypothesis and the Store Growth formula matters. What native Shopify experiments AB Convert enables. Why only about 7% of tests are expected to win. What test duration to aim for—10K sessions or 200 orders. Why pre-test prep like theme cleanup and code audits is important. How real case studies—like 5% price hikes or AOV boosts—prove ROI. Links & Resources Website: https://www.abconvert.io/ Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/ X/Twitter: https://x.com/billionxdev Get access to more free resources by visiting the show notes athttps://tinyurl.com/5ajsjnpn SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys. Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/Topics discussed in this episode: Why treating all subscribers the same hurts conversionsWhat customer vs. non-customer segments reveal about revenueHow repeating signup offers speeds up first purchasesWhat a high-performing welcome series looks likeHow popups and flyouts boost both signups and salesWhy showing the discount code on-site works betterWhat zero-party data unlocks for personalizationHow storytelling + segmentation drive deeper engagementKey KPIs to set when hiring an agency (and revenue-share red flags)How small flow tweaks lead to long-term revenue growthLinks & Resources Website: https://in-box.co.nz/70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/X/Twitter: https://x.com/KlaviyodeepdiveYouTube: https://www.youtube.com/@GavinhewitsonsemailGet access to more free resources by visiting the show notes athttps://tinyurl.com/2s5d677dSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey. With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store. Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.Topics discussed in this episode: Why podcasting helps DTC brands build stronger customer ties. How low eCommerce margins risk your business without income diversity. Why podcasting beats social media for lasting engagement. Why even top eCommerce brands face cash-flow issues. How content creation yields better margins than online stores. Why merchants should prioritize profit over revenue. What true consistency means in building a content brand. Links & Resources Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2sh92ykhSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity. In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally. He shares insights on when to transition from simple systems to more robust solutions, how to manage multi-entity operations, and the importance of balancing business complexity with effective technology infrastructure. Topics discussed in this episode: Why scaling internationally is harder. How returns management becomes critical. What determines if a market is worth it. Why multiple legal entities become necessary. How to recognize when spreadsheets limit growth. Why multi-warehouse inventory creates visibility issues. What makes multi-channel selling complex. How open APIs outperform traditional ERPs. Why real-time financial visibility matters. What implementation approach prevents ERP failure. Links & Resources Website: https://www.fulfil.io/ LinkedIn: https://www.linkedin.com/company/fulfil-io/ LinkedIn: https://www.linkedin.com/in/sharoonthomas/ X/Twitter: https://x.com/Sharoonthomas Get access to more free resources by visiting the show notes athttps://tinyurl.com/46ur2mejSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers. Erez also breaks down smart strategies for managing multi-platform sales, simplifying returns, and being upfront with customers about shipping costs. Topics discussed in this episode: Why eCommerce sellers must adapt to new trade laws. How AI prevents failed deliveries and shipping issues. What makes returns hard and how to simplify them. Why duties at checkout hurt sales and how to fix it. How to manage shipping across multiple platforms. Why postal shipping no longer works for eCommerce. How automation saves time on shipping decisions. Links & Resources Website: https://www.ibundle.net/ Shopify App Store: https://apps.shopify.com/ibundle?st_source=autocomplete LinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/ Facebook: https://www.facebook.com/profile.php?id=100077930402227 Get access to more free resources by visiting the show notes athttps://tinyurl.com/35xj2tvhMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics discussed in this episode:- Why is organic traffic still hard for Shopify brands to get.- How does Google's ad focus impact your SEO strategy.- What mindset do you need to win in SEO today.- Why is AI the key to faster, easier SEO.- How does Plug In AI optimize Shopify content automatically.- What's the best mix of AI and manual SEO control.- Why you must speak to both customers and Google bots.- How AI can optimize 20,000 SKUs in hours.- What results can you expect in the first 60 days.- Why now's the time to prioritize SEO for long-term growth.Links & Resources Website: https://pluginuseful.com/Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizerGet access to more free resources by visiting the show notes athttps://tinyurl.com/3uz99evmMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.  Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.  The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify. Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 Topics discussed in this episode: Why influencer marketing is no longer just paid or organic – it's both. How whitelisting influencers in ads boosts performance. What makes UGC scalable and impactful in paid campaigns. Why clear, focused briefs lead to better content. How to find the right creators based on your goals. Why TikTok Shop changes the game for product discovery. How gifting filters top influencers with low risk. Why TikTok content can spike Amazon sales indirectly. What to pay influencers – pricing models that work. Why channel diversification is key to brand survival. Links & Resources Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0 Website: https://insense.pro/ LinkedIn: https://www.linkedin.com/in/danil-saliukov/ X/Twitter: https://x.com/DanilSalukov Get access to more free resources by visiting the show notes athttps://tinyurl.com/yt3jvj4j MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized. Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance. Topics discussed in this episode: Why shoppers get overwhelmed. What value-based commerce is. How AI bridges conversion tools and chatbots. Why traditional chatbots failed. How AI personalizes shopping. What makes e-commerce data AI-ready. How brands see 20% conversion with AI. What future shopping looks like. How Shopify merchants implement AI. Why focus shifted to sales growth. Links & Resources Website: https://www.iadvize.com/en/ Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot LinkedIn: https://www.linkedin.com/in/mikejdelacruz/ Instagram: https://www.instagram.com/iadvize/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bd57p67p MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement. Natalija shares insights on how composable commerce enhances customer experiences through better API architecture, enables "Commerce Anywhere" functionality, and provides flexibility for both B2C and B2B use cases. Topics discussed in this episode: Why composable commerce future-proofs e-commerce. What makes composable different from headless microservices. How "integrated composable" adds capabilities without replacing systems. Why API performance is critical for commerce platforms. How composable enables "Commerce Anywhere". Why mid-tier companies can adopt composable with small teams. What B2B dealer portals show about composable flexibility. How AI powers commerce with generative promotions. Why business drivers matter in composable adoption. What makes well-designed APIs key for e-commerce's future . Links & Resources Website: https://kibocommerce.com/ LinkedIn: https://www.linkedin.com/company/kibocommerce/ X/Twitter: https://x.com/KiboCommerce YouTube: https://www.youtube.com/c/kibocommerce Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvyukph8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 5 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the hidden costs of poor inventory management and discover practical solutions for e-commerce businesses. Our featured guest on the show is Chris Hondl Co-Founder and CTO of Finale Inventory. Chris shares insights on common inventory pitfalls like understocking and overstocking, strategies for managing complex multi-channel operations, and how proper inventory systems can unlock business growth by improving cash flow and customer satisfaction. Topics discussed in this episode: How can overstocking drain your cash flow. Why is forecasting crucial for seasonal demand. How does real-time tracking prevent stockouts. What you should look for in an inventory system. How does inventory management impact customer loyalty. Links & Resources Website: https://www.finaleinventory.com/ LinkedIn: https://www.linkedin.com/company/finale-inventory/ Facebook: https://www.facebook.com/finaleinventory/ X/Twitter: https://x.com/finaleinventory Get access to more free resources by visiting the show notes athttps://tinyurl.com/3mmsp369MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 5 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this podcast episode, we discuss the truth behind website visitor identification accuracy. Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.  Learn how to test your visitor ID data's accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like. Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we'll give you 500 free contacts. Topics discussed in this episode: Why is website visitor ID a scam? How does visitor ID tech work? What makes visitor ID data so inaccurate? Why is bad visitor data a disaster for email marketing? How can you test your visitor ID provider? What's the real impact of bad visitor ID data? Why do match rates lie? How is Customers.AI different? What should agencies and brands do? Where to get a free accuracy test? Links & Resources Website: https://customers.ai/ LinkedIn: https://www.linkedin.com/in/larrykim/ X/Twitter: https://twitter.com/larrykim Get access to more free resources by visiting the show notes athttps://tinyurl.com/3f7cu5dbMORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience). Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies. Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value. Topics discussed in this episode: Why retention starts before conversion. How to build trust. What makes a strong email list. How to craft the perfect welcome email. Why simple emails work best. What Email KPIs matter. How email segmentation boosts sales. Why you should send more emails. How email insights improve marketing. What makes a winning email strategy.Links & Resources Website: https://www.jasondonapel.com/ Website: https://theemailexperience.com/ LinkedIn: https://www.linkedin.com/in/jason-donapel/ Facebook: https://www.facebook.com/exJasonDonapel/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/vyw8dbn9 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how to collect zero-party data to drive Shopify store conversions.  Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.  Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business. Topics discussed in this episode: What zero-party data is and why it's more reliable than third-party cookies. How to implement surveys at different customer journey touchpoints. Why marketing attribution surveys often contradict Google Analytics data. What questions to ask in post-purchase surveys. How to create engaging surveys with high response rates. What the ideal survey incentive amount is ($1 per minute). How one retailer reduced $80,000 in dead stock using product surveys. Why sharing survey data improves team decision-making. How to balance survey frequency without annoying customers. Why human connection through surveys builds trust in the AI era. Links & Resources Website: https://www.gojiberry.app/ Shopify App Store: https://apps.shopify.com/gojiberry LinkedIn: https://www.linkedin.com/in/timothy-andersen/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3r2j8p4f MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers' fashion choices. Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.  Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses. Topics discussed in this episode: What is Product Environmental Footprint (PEF) and why does it matter. How do eco-labels boost conversions and sales. Why is lifecycle assessment key for sustainability. How can brands automate sustainability data tracking. Which industries benefit most from eco-labels. How does publishing eco-scores impact traffic. Why do natural fibers have a high environmental cost. How can brands integrate eco-scores into Shopify. What regulations are shaping sustainability in the EU. How should brands start their sustainability journey. Links & Resources Website: https://peftrust.com LinkedIn: https://www.linkedin.com/in/laurent-bocahut/ LinkedIn: https://www.linkedin.com/company/peftrust/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdf5ww3y MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore the critical yet often overlooked post-purchase customer journey. Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities. Our guest, Aaron Evett from Redo, shares strategies for unifying disconnected tools, reducing support costs, and converting refunds into exchanges—helping eCommerce brands maximize customer lifetime value while enhancing the overall shopping experience. Topics discussed in this episode: Why post-purchase experience drives customer retention. How disconnected tools hurt customer experience. What unified post-purchase solutions look like. How to use tracking emails for upselling. Why returns can be retention opportunities. How to convert returns into exchanges. What return policy display strategies work best. How AI transforms e-commerce support. Why integrated tools reduce staffing needs. How optimized returns double customer lifetime value. Links & Resources Website: https://www.getredo.com/ Shopify App Store: https://apps.shopify.com/xiva LinkedIn: https://www.linkedin.com/company/redo-tech X/Twitter: https://x.com/redo_hq Get access to more free resources by visiting the show notes athttps://tinyurl.com/yn7styhj MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most. Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial sustainability for mission-driven e-commerce and CPG founders.  He discusses why traditional goal setting fails, the power of the OKR framework, and how to identify the critical 20% of activities that truly move the needle in your business. Topics discussed in this episode: Why goal setting fails: Entrepreneurs chase too many “shiny objects” instead of the 10-20% that matters. How OKRs help: They balance strategy and execution. Revenue vs. profit gap: Founders focus on top-line growth but miss key profit metrics. Why profit strategy matters: Prioritize improvements aligned with your strengths. Founder time value: Weigh your “salary opportunity cost.”. Fractional CFO value: Maximize ROI through smarter resource allocation. Early-stage struggle: They need financial guidance but can't afford CFOs. E-commerce founder types: Creatives, marketers, and self-aware learners. Financial blind spots: Founders often miss key metrics like COGS ratios. Work “on” the business: Regular check-ins prevent misalignment. Links & Resources Website: https://www.getfutureready.co/ LinkedIn: https://www.linkedin.com/in/nathanlittlewood/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/zj8fhusy MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.  Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms. Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break Topics discussed in this episode:  Why privacy changes demolished marketing performance. How iOS updates doubled customer acquisition costs. What predictive AI does to restore ad targeting. How first-party data powers smarter marketing. Why old attribution models stopped working. How DTC brands are improving ROAS and reducing CACWhat makes the 'movable middle' crucial for growth. How brands achieve 32% better media efficiency. Why AI combinations amplify marketing results. How to implement new tech in under 10 minutes. Links & Resources Website: https://www.getangler.ai/ Shopify App Store: https://apps.shopify.com/angler-ai-app LinkedIn: https://www.linkedin.com/company/angler-ai YouTube: https://www.youtube.com/@GetAnglerAIGet access to more free resources by visiting the show notes athttps://tinyurl.com/29apttdz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to conquer eCommerce with insider tips from Rachid "Rush" Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping.  The big takeaway: Starting an online store is easier than ever. Rush explains how to pick winning products, find reliable suppliers, and build a sustainable business using AI tools. Topics discussed in this episode:  Why creativity meets business: From music producer to ecommerce CEO. How dropshipping works: Major companies like Wayfair use this model. What makes dropshipping easy: No inventory needed to start. How to avoid competing with Amazon: Success through targeted marketing. What three things drive success: Great products, landing pages, customer service. How to find reliable suppliers: Using ratings to vet partners. What profit margins you need: Why 3X pricing isn't enough. How AI makes dropshipping easier: Store creation in minutes. What daily tasks look like: Product research and order management. How beginners start right: Comprehensive training and support. Links & Resources Website: https://www.sellthetrend.com Shopify App Store: https://apps.shopify.com/sellthetrend LinkedIn: https://www.linkedin.com/in/rush-w-49861b207/ Instagram: https://www.instagram.com/sellthetrend  Facebook: https://www.facebook.com/sellthetrend  Get access to more free resources by visiting the show notes athttps://tinyurl.com/hjy9uur4 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses. Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business automation, and accounting systems. He shares expert insights on keeping financials accurate and managing multi-channel accounting challenges. Topics discussed in this episode:  Why proper accounting goes beyond Shopify dashboard numbers. How poor accounting can sink your business sale price. What makes multi-channel accounting so complex. Why treating deposits as pure income is dangerous. How daily reconciliation prevents lost revenue. What makes U.S. sales tax a nightmare for sellers. How Facebook's sales tax differs from Shopify's. Why automation matters above $1M in revenue. What the future of eCommerce accounting looks like. How to automate accounting. Links & Resources Website: https://www.bookkeep.com/ Shopify App Store: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce LinkedIn: https://www.linkedin.com/company/bookkeepcom X/Twitter: https://x.com/bookkeepcom  Get access to more free resources by visiting the show notes athttps://tinyurl.com/ywkb2eht MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform.  Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions.  Topics discussed in this episode:  Why fragmented marketing tools create costly tech stack chaos. How mixed messaging drives customers away from your store. What essential tools every e-commerce tech stack needs. How unified commerce bridges online and in-store shopping. Why customer retention beats expensive acquisition costs. What makes social proof at checkout boost conversions. How tech stack analysis reveals hidden cost savings. Why partnerships matter for merchant growth. What makes the perfect migration timeline work. How to consolidate marketing tools effectively. Links & Resources Website: https://www.growave.io/ Shopify App Store: https://apps.shopify.com/growave LinkedIn: https://www.linkedin.com/company/growave-io/ LinkedIn: https://www.linkedin.com/in/joefox88/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4arb94fp MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir.  With over 25 years of experience helping more than 150 brands scale to success, including major names like Canon and Tommy Hilfiger, Sabir shares his proven 8D Method framework for sustainable online growth.  He discusses common challenges faced by eCommerce brands in 2025 and reveals practical strategies for optimization, including the critical importance of site performance and its impact on revenue.  Topics discussed in this episode:  Why expert consultants matter: The real cost of hiring cheap vs qualified specialists. How speed affects sales: Every second over 1.7s costs thousands in lost revenue. What drives eCommerce growth: The 8 dimensions framework behind $1B+ in sales. How to double revenue: Case study of scaling from $1.5M to $3M+ profitably. Why small wins compound: Turn 1% daily improvements into 10X annual growth. What apps you really need: Why less is more in your Shopify tech stack. How to boost sales fast: 5 tasks that lift revenue 50-70% in one week. Why 1.7 seconds matter: Optimizing for modern attention spans. What makes brands scalable: The 3 business types ready for rapid growth. How to stop wasting ad spend: Moving from trendy tactics to proven strategies. Links & Resources Website: https://growthbysabir.com/coffee LinkedIn: https://www.linkedin.com/in/sabirsemerkant Instagram: https://www.instagram.com/growthbysabir/  Facebook: https://www.facebook.com/growthbysabir/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/227czyj2 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.  Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue. Topics discussed in this episode:  Why getting emails opened is harder: Stand out as inbox filters tighten.How brand personality drives success: Build an authentic connection with a unique avatar. What makes daily emails work: Keep subscribers engaged with entertainment-driven content. How to properly segment lists: Target based on behaviors and preferences.Why most newsletter strategies fail: Avoid the key "value-based" content mistake. What drives real engagement: Boost deliverability by encouraging replies. How to repair poor deliverability: Improve domain reputation for primary inbox placement. What makes SMS and email work: Use AI-driven conversations for personalization. How one brand grew revenue from $15k to $65k: Learn the winning strategies. What successful email marketing costs: $7k-15k pricing and ROI factors. Links & Resources Website: https://emailsuperstars.com/ LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/ Instagram: https://www.instagram.com/stefpirvu/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/24ztw6sb MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.  Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights. Topics discussed in this episode:  How analytics drive eCommerce success through data-driven decisions. What role AI plays in transforming raw data into actionable insights. Why tracking search terms reveals vital customer intent patterns. How to pick the most important metrics for your online store. Why search vs browse behavior impacts different retail sectors. What null searches reveal about missed revenue opportunities. How GroupBy integrates with Shopify's native data collection. Why anonymous tracking delivers better personalization results. What makes an ideal analytics solution for merchants. How usage-based pricing works for stores of all sizes. Find the first episode of the mini series here:  https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/ Links & Resources Website: https://www.groupbyinc.com/integrations/shopify Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery LinkedIn: https://www.linkedin.com/in/arvnatarajan/ X/Twitter: https://x.com/groupbyinc  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4wdh98kt MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, I am joined by Daniel Boross, Co-Founder and CEO of Fluvi.com. Daniel shares his journey from running an iPhone repair business to building an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively. Tune in to learn how automation can save time, improve response quality, and streamline your support process. Watch this episode on Youtube: https://youtu.be/nPL3TvFhwEI Topics discussed in this episode: How a phone repair shop became a thriving Amazon business. What happened when competitors used fake reviews as weapons. Why 50+ daily customer support emails needed a better solution. How Fluvi's AI turns complex support into one-click responses. What makes AI responses sound personal, not robotic. How sellers can customize AI responses per product. Why language barriers don't matter with AI support. What the credit system looks like for using Fluvi. How much time sellers save using AI vs manual replies. What makes Fluvi work for both small and large sellers. Links & Resources  Website: https://fluvi.com/ LinkedIn: https://www.linkedin.com/company/fluvi-com/ X/Twitter: https://x.com/FluviApp/ YouTube: https://www.youtube.com/@fluvidotcom/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4vf6kj2w MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how automation and software can streamline tax management for online sellers.  Kevin Reeth, founder and CEO of SellerLedger, joins host Claus Lauter to discuss modern solutions for e-commerce bookkeeping. With his extensive experience Kevin shares insights on simplifying accounting through automated data integration and tax compliance. Topics discussed in this episode: Why traditional accounting fails e-commerce. What causes duplicate data issues.How Schedule C automation works. Why inventory tracking is key. Why separate personal and business finances. How to catch up on 2024/2025 bookkeeping. Why APIs transformed e-commerce bookkeeping. Why automation future-proofs bookkeeping. Links & Resources  Website: https://sellerledger.com/ Shopify App Store: https://apps.shopify.com/seller-ledger Instagram: https://www.instagram.com/sellerledger/ Facebook: https://www.facebook.com/sellerledger YouTube: https://www.youtube.com/@Sellerledger  Get access to more free resources by visiting the show notes athttps://tinyurl.com/2bheypp8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.  Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance. Topics discussed in this episode:  Why marketers save 70% of their time with automated optimization. What makes cross-channel budget sharing more effective than platform silos. How third-party attribution data drives better optimization than platform metrics. Why clients see 400-500% ROAS improvement within months. How account managers can handle twice the clients in less time. What makes Shirofune's 1-hour onboarding and 2-month trial unique.Why account complexity matters more than size for results. What's driving the unstoppable shift to marketing automation. How staying curious keeps marketers ahead of the curve. Links & Resources  Website: https://shirofune.us LinkedIn: https://www.linkedin.com/company/shirofune-usa/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/244r2dnh MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this first episode of our special mini-series on ecommerce search, Arv Natarajan, Director of Product at GroupBy Inc., explores how artificial intelligence is revolutionizing digital customer experiences.  From early keyword matching to today's sophisticated AI-powered solutions, Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys. Topics discussed in this episode:  How early e-commerce search failed due to basic keyword matching. Why AI understands shopping intent vs just matching words. How search personalization works without compromising privacy. Why both search and browse experiences matter equally. What makes the perfect e-commerce search page layout. How visual search transforms product discovery. Why conversational AI revolutionizes complex shopping queries. What makes unified AI shopping assistants the future. How search analytics reveal hidden inventory issues. Why "revenue per search" is the only metric that matters. Links & Resources  Website: https://www.groupbyinc.com/integrations/shopify Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery LinkedIn: https://www.linkedin.com/in/arvnatarajan/ X/Twitter: https://x.com/groupbyinc  Get access to more free resources by visiting the show notes athttps://tinyurl.com/3fftw9mw MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.  Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.  Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy! Topics discussed in this episode: Why try-before-you-buy is transforming eCommerce. How TryNow bridges the gap between online and in-store shopping. What the try-before-you-buy process looks like for Shopify brands. How try-before-you-buy impacts conversion rates and customer behavior. Why higher return rates can still mean more profit. How try-before-you-buy increases AOV and LTV for brands. What industries benefit most from try-before-you-buy. How TryNow replaces discount strategies with free trials. Links & Resources  Website: https://www.trynow.com/ Shopify App Store: https://apps.shopify.com/trynow Instagram: https://www.instagram.com/trynow/ X/Twitter: https://twitter.com/TryNowBen  Get access to more free resources by visiting the show notes athttps://t.ly/0Xuuu  MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.  They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.  Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy. Topics discussed in this episode: Why gifting is a trillion-dollar market with corporate gifting at $300B+ How the pandemic created an 80% surge in online gifting demand What modern gifting platforms offer vs traditional marketplace solutions How brands now process hundreds of gift orders in minutes not weeks Why Millennials and Gen Z prefer direct brand gifting experiences What successful gifting brands reveal about scaling gift operations How event and corporate gifting create new revenue streams Why manual gifting processes limit growth opportunities What makes specialty food brands excel in gifting How brands can cut gift processing from weeks to days Links & Resources Website: https://www.zest.co/ LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/ LinkedIn: https://www.linkedin.com/company/zest-co Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdx9zjyx MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Manish Chowdhary, Founder and CEO of Cahoot.ai, the world's first peer-to-peer order fulfillment network.  Manish shares insights on an innovative approach to returns that saves brands money, reduces environmental impact, and improves customer satisfaction. Learn how this groundbreaking solution is reshaping eCommerce logistics and profitability. Topics discussed in this episode: Why peer-to-peer returns slash shipping costs by 64%. How bypassing warehouses accelerates return processing by 4x. What apparel brands gain with reduced return rates and faster restocking. Why eco-conscious customers prefer brands with reduced carbon emissions. How AI verifies product conditions for seamless peer-to-peer returns. What real-time inventory updates mean for "like new" products. Why cashback incentives boost buyer and seller satisfaction. How peer-to-peer returns improve cash flow for DTC brands. What industries benefit most from this return model beyond apparel. Why this innovation is a game-changer for profitability in 2025. How early adopters get special pricing and waived fees ($1M+ GMV) Links & Resources Website: https://www.cahoot.ai/ Shopify App Store: https://pages.cahoot.ai/cahoot-peer-to-peer-returns/ LinkedIn: https://www.linkedin.com/in/manish-chowdhary/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/a49pyyn8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- Discover how to make product discovery effortless for your customers and maximize profitability in your store.   On this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter chats with Daniel Gurevitch, Co-founder and CEO of Kimonix, about strategies for collection management, product sorting, and profit-driven merchandising.   With insights drawn from Daniel's extensive experience in eCommerce consulting, you'll learn practical tactics to optimize inventory, reduce slow movers, and enhance customer experience using data-driven solutions. Topics discussed in this episode:  Why focusing only on bestsellers hurts profits - The 80/20 rule pitfall in ecommerce How to balance bestsellers with slow inventory - Smart merchandising strategies revealed What 70+ data points tell about product success - Beyond basic sales metrics How AI manages collections automatically - Balancing new, best, and slow movers Why traditional bestseller metrics mislead - The marketing spend impact What true collection analytics reveal - Understanding real product performance How smart widgets boost recommendations - Mixing personalization with inventory Why inventory health matters - Using data to make promotion decisions How Shopify Plus stores optimize collections - Implementation for 150+ product catalogs Links & Resources Website: https://www.kimonix.com/ Shopify App Store: https://apps.shopify.com/kimonix LinkedIn: https://www.linkedin.com/company/kimonix/ LinkedIn: https://www.linkedin.com/in/daniel-gurevitch/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/rfcy2tnx MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.  She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode:  Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing  challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, join host and producer Claus Lauter for a year-end update! In this episode, Claus reflects on the highlights of 2024 and shares exciting news and plans for what's to come in 2025.Topics discussed in this episode:  2024 Podcast Recap: 110 episodes exploring e-commerce, digital marketing, AI, and entrepreneurship.Audience Growth: Over 250,000 listens in 2024.Newsletter: Free weekly e-commerce news summary with 7,000+ subscribers.Premium Content: "Merchant Hub" offers daily news, community forum, and conversion optimization course.Sponsors: Carefully selected advertisers aligned with audience interests.Nomadic Lifestyle: Recently returned to Buenos Aires after 7-month travels, open to future adventures.2025 Preview: New episodes resuming shortly after New Year's, with listener feedback welcome.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/Newsletter: https://ecommercecoffeebreak.com/ecommerce-podcast-newsletter/LinkedIn: https://www.linkedin.com/in/clauslauter/X/Twitter: https://x.com/EcomCoffeeBreakGet access to more free resources by visiting the show notes athttps://tinyurl.com/5mcfswabMORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---Discover expert strategies to prevent Amazon account suspensions with Or Shamosh, founder of AmazonSellersAppeal.com. In this episode, Or shares actionable tips for auditing listings, avoiding keyword pitfalls, and staying compliant with Amazon's policies. Learn how tools like ChatGPT can help safeguard your account and what steps to take if you're ever suspended. Whether you're a new seller or a seasoned merchant, this episode offers invaluable advice to keep your business running smoothly.Topics discussed in this episode:  Why sellers get suspended: Uncover hidden risks in Amazon listings How keywords trigger account suspensions: Avoid dangerous product descriptions What Amazon really considers a "product": Legal definitions that surprise sellers Why ChatGPT can prevent suspension: Free risk assessment strategy How regulatory agencies define your products: Unexpected legal classifications What to do when suspended: First critical steps for account recovery Why multiple appeals are normal: Navigating Amazon's suspension process How to conduct weekly listing audits: Simple compliance checks What products need extra caution: High-risk categories exposed Why understanding Amazon's algorithm matters: Insider scanning secrets Links & Resources  Website: https://amazonsellersappeal.com/ LinkedIn: https://www.linkedin.com/in/or-shamosh/ Facebook: https://www.facebook.com/OrShamosh/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/2yvvpvus MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling.  Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing.  Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace. Topics discussed in this episode:  Why selling on multiple marketplaces is crucial for e-commerce growth How a unified e-commerce platform solves inventory management challenges What operational hurdles do online sellers face when expanding channels Why AI and forecasting can transform inventory strategies What surprising strategy are online brands using to boost digital sales Why successful merchants sell on more than five channels How marketplace pricing and integration impact business performance What makes a smooth e-commerce platform implementation Why customer-centric technology solutions matter in competitive markets Links & Resources  Website: https://www.linnworks.com/ Shopify App Store: https://apps.shopify.com/linnworks LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/ Instagram: https://www.instagram.com/linnworksglobal X/Twitter: https://x.com/Linnworksglobal  Get access to more free resources by visiting the show notes athttps://tinyurl.com/3fxsx8cc MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing. Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers. He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.Topics discussed in this episode:  Why AI-powered negotiation transforms e-commerce pricing strategiesHow dynamic pricing can increase average order value by up to 40%What makes personalized price negotiation a game-changer for retailersWhy traditional seasonal sales models are becoming obsoleteHow AI helps retailers solve inventory overstock challengesWhat drives customer loyalty through intelligent pricing interactionsWhy conversion rates improve when customers can negotiate pricesHow different industries can benefit from smart pricing technologiesWhat makes Shopify integration simple for e-commerce businessesWhy upselling becomes more effective with AI-driven negotiation systemsLinks & Resources Website: https://batna.pro/ Shopify App Store: https://apps.shopify.com/batna Check out the BATNA.pro Affiliate Program: https://tinyurl.com/batnapro  LinkedIn: https://www.linkedin.com/in/sabirov/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4artakwz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.  Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.  With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI. Topics discussed in this episode:  Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data. How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data. Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads. How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data. Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights. How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes. What Conversion Goals Can You Track: Focus on purchase and lead tracking. Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources. Links & ResourcesWebsite: https://www.weberlo.com Shopify App Store: https://apps.shopify.com/weberlo LinkedIn: https://www.linkedin.com/company/weberlo/ Get access to more free resources by visiting the show notes athttps://t.ly/qGKT5 SPONSORS:Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/ Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. Ecommerce Coffee Break - Helping You Become A Smarter Online Seller. This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand. The show explores a broad range of topics, including ecommerce apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Previous episodes have featured experts from Google, Gorgias, ReferralCandy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own e-commerce business, this podcast is for you. With over 380 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Short episodes, ideal for listening on the go. MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/  --- In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder. Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.  Topics discussed in this episode:  Why inventory management can make or break your e-commerce businessWhat happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems How to build a successful business with friends & maintaining relationships while growing a company Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand How AI will transform inventory and operational management for online sellers Why focusing on your core competency is the key to e-commerce successHow to prepare your e-commerce brand for holiday sales Links & Resources GoodDay Software: https://www.gooddaysoftware.com/ Chubbies: https://www.chubbiesshorts.com/ Loop Returns: https://www.loopreturns.com/ X/Twitter: https://x.com/khency6LinkedIn: https://www.linkedin.com/in/khency/Get access to more free resources by visiting the show notes at https://tinyurl.com/2atrm5cxSPONSORS:Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/ Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!