Ecommerce Coffee Break with Claus Lauter

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.Topics discussed in this episode:  How marketing mix modeling works. Why adding more ad channels makes attribution messy. How the ‘last click' skews your data. Why top-of-funnel is hard to measure. What MMM shows that others can't. How AI-driven MMM gives daily insights. Why the real ‘source of truth' is human. How to link offline sales to digital ads. Why omnichannel brands gain most from MMM. What the MMM ‘aha moment' looks like. Why one metric won't scale your business. Links & Resources Website: https://prescientai.com/LinkedIn: https://www.linkedin.com/in/michaeljtrue/ LinkedIn: https://www.linkedin.com/company/prescient-ai/Get access to more free resources by visiting the show notes athttps://tinyurl.com/y2v7t7fxMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics.Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable.Topics discussed in this episode:  Why bulky items add hidden costs. Why free shipping hurts margins. Why taxes and duties matter. What makes market research essential. How packaging affects costs. Why brands avoid going global. What makes onboarding simple. How logistics profit from shipping. Why brands should go global. Links & Resources Website: https://www.freightright.com/LinkedIn: https://www.linkedin.com/company/freight-right/X/Twitter: https://x.com/FreightRightFacebook: https://www.facebook.com/FreightRight/Get access to more free resources by visiting the show notes athttps://tinyurl.com/2jv49spjMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we talk about why most user-generated content (UGC) doesn't convert into sales—and how to fix that. Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.Topics discussed in this episode:  Why most UGC fails—and it's not the creator's fault. How brands lose by not connecting with real people. Why the first frame matters more than the hook. What makes viral videos fail to convert. How light briefs outperform rigid scripts. Why UGC must be tailored by platform. How to systemize content testing—not guess. What bootstrapping teaches about content. How Vidovo matches brands with creators. Why ghosting happens—and how to prevent it. Links & Resources Website: https://vidovo.com LinkedIn: https://www.linkedin.com/in/elijah-khasabo/X/Twitter: https://x.com/VidovoUGCInstagram: https://www.instagram.com/usevidovoGet access to more free resources by visiting the show notes athttps://tinyurl.com/8m72etbcMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. Topics discussed in this episode:  What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand's pricing clear and fair. Links & Resources Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes athttps://tinyurl.com/4k8twsmmMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we dive into fixing warehouse chaos for e-commerce success. Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling. From optimizing routes to reducing staff, discover practical tips to streamline your warehouse and keep customers happy. Topics discussed in this episode:  Why 50% of warehouses still use pen and paper — and how it hurts your business. How warehouse chaos leads to lost sales and unhappy customers. Why stock accuracy is key to scaling your Shopify store. What makes picking the most expensive part of your warehouse. Why warehouse staff walk 10 miles a day — and how to fix it. How one company cut their warehouse team from 50 to 20. What slows down your fulfillment — and kills your profit. Why better warehouse routes beat hiring more people. What most brands get wrong about warehouse growth. Why setting up a WMS only takes 1–2 weeks, not months. Links & Resources Website: https://www.pulpowms.com/Shopify App Store: https://apps.shopify.com/pulpo-wmsLinkedIn: https://www.linkedin.com/in/thomaskircheis/Get access to more free resources by visiting the show notes athttps://tinyurl.com/3u542jpuMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management. He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making. He also emphasizes the need for flexible pricing and the importance of adapting technology to fit each brand's unique workflows in the fashion and clothing industry. Topics discussed in this episode:  Why spreadsheets are secretly killing fashion brands' profitability. How AI is revolutionizing fashion operations. What data integrity mistakes cost fashion brands millions. Why most fashion ERP implementations fail. How to sanitize messy fashion data. What technical flexibility really means. Why pricing strategy determines software adoption. How AI visualizes complex fashion processes. What workflow understanding reveals. Why collaboration beats technology. Links & Resources Website: https://www.Flairesoftware.com/LinkedIn: https://www.linkedin.com/in/scharish/LinkedIn: https://www.linkedin.com/company/Flaire-softwareGet access to more free resources by visiting the show notes athttps://tinyurl.com/3c2b4vj4MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies. Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.  He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month. Topics discussed in this episode:  Why a ticket scam led to building a global fintech solution. How Trustap protects e-commerce brands from chargebacks. Why chargebacks hurt more than just your wallet. How becoming merchant of record removes liability and tax stress. What makes Trustap a one-stop checkout plugin. Why some brands see up to 18% more profit with Trustap. How Trustap helps brands expand globally without local setup. What merchants miss when calculating real transaction costs. Why high-volume vs. high-ticket stores benefit differently. How onboarding takes just hours, not days. Links & Resources Website: https://www.trustap.com/ Shopify App Store: https://apps.shopify.com/trustap LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/ X/Twitter: https://x.com/trustappayments Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdk3buarMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies. The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies. Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500). Topics discussed in this episode:  Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools. Links & Resources Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvvtscp6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates. Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market. Topics discussed in this episode:  Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What's next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization. Links & Resources Website: https://www.smartling.com/Shopify App: https://www.smartling.com/integrations/shopifyLinkedIn: https://www.linkedin.com/in/bryanmurphy2/Get access to more free resources by visiting the show notes athttps://tinyurl.com/2praxfn6MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, Claus Lauter and sourcing expert Omar Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication. Omar shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.Topics discussed in this episode:  Why having only one supplier is the biggest sourcing mistake. Why contacting hundreds of suppliers ensures competitive pricing. What the four-phase sourcing process entails for success. Why backup suppliers must be developed before emergencies. How factory direct isn't always better than trading companies. What countries like Vietnam and India offer as China alternatives. Why cultural differences vary drastically across Asian regions. How moving to premium countries can increase product value. What landed cost reveals about true profitability. Why assuming miscommunication prevents costly supplier mistakes. Links & Resources Website: https://thesassoncompany.com/ LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/9raat2n5MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.  Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales. He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries. Topics discussed in this episode:  Why 89% of shoppers abandon carts—and how to stop it. How AI assistants prevent cart abandonment early. Why real-time WhatsApp chat lifts conversions. What causes most cart drop-offs—and how AI solves it. How CartKeeper keeps shoppers ready to buy. Why old chatbots fail—and AI assistants succeed. How AI chats in any language without store changes. Why cart recovery outperforms ad spend. What 45% cart recovery looks like with AI. How flat pricing makes CartKeeper accessible to all stores. Links & Resources Website: https://cartkeeper.co/ Shopify App Store: https://apps.shopify.com/sp-recovery-monkey Facebook: https://www.facebook.com/profile.php?id=61567217097073 Get access to more free resources by visiting the show notes athttps://tinyurl.com/y9pspczcMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.Topics discussed in this episode:  Why retailers struggle to align paid media campaigns with evolving AI-driven ad platformsHow AI is transforming Google Ads from manual control to machine learning black boxesWhat makes Performance Max campaigns difficult to manage for non-technical marketersWhy most retailers fail to activate more than 20% of their product inventory in paid adsHow reinforcement learning leads Google to over-optimize for a small segment of productsWhat a Product Data Platform is and how it complements Google's ad algorithmsWhy large inventories and high ad spend are critical for effective AI optimizationLinks & Resources Website: https://upp.ai/LinkedIn: https://www.linkedin.com/company/upp-ai/X/Twitter: https://x.com/upptechnologiesGet access to more free resources by visiting the show notes athttps://tinyurl.com/2b6hv8phMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth. Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up.Topics discussed in this episode:  Why most e-commerce companies struggle with marketing during growthHow four key metrics determine if a business is scalableWhat it takes to achieve 20x revenue growth in one yearWhy 4.7-star reviews indicate true product-market fitHow raising AOV from $35 to $75 improves profitabilityWhat three obstacles block growth from $1M to $10MWhy 30% repurchase rate signals strong customer valueHow Jump Ventures' three-step process transforms foundersWhat financial changes support rapid e-commerce scalingWhy most businesses need growth expertise to break throughLinks & Resources Website: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get access to more free resources by visiting the show notes athttps://tinyurl.com/3dw9576aMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster. Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.Topics discussed in this episode:  Why 90% of consumers leave slow-loading websitesHow e-commerce sites average 60 third-party apps that hurt performanceWhat real user monitoring shows versus office testingWhy third-party apps cause 75% of page load time and 70% of performance issuesHow proper sequencing works like an orchestra instead of a school bandWhat 6-12% conversion rate improvements look like with speed optimizationWhy the 3-second rule varies by brand type and productHow Perry Ellis got 15% conversion lift from 37% speed improvementWhat $5-10 million revenue businesses should prioritize for quick winsWhy site speed optimization offers the best ROI with payback in weeksLinks & Resources Website: https://www.yottaa.com/Shopify App Store: https://apps.shopify.com/rapid-insiteLinkedIn: https://www.linkedin.com/company/yottaa/Twitter: https://twitter.com/yottaaGet access to more free resources by visiting the show notes athttps://tinyurl.com/tz65hvd4MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.Topics discussed in this episode:  Why mobile emails need clear designsHow visual emails increase engagementWhat makes pop-ups boost listsWhy email frequency drives revenueHow CTAs enhance email clicksWhat DTC email mistakes to avoidWhy testing pop-ups for revenueWhy emotional emails create impactLinks & Resources Website: https://www.bedfordmarketing.co/LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/X/Twitter: https://x.com/BallinFilGet access to more free resources by visiting the show notes athttps://tinyurl.com/55r7hxvwMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales. Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms. Topics discussed in this episode:  Why TikTok Shop is growing faster than Amazon. How creators, not brands, drive TikTok sales. Why impulse buys lead on TikTok—for now. What makes TikTok videos drive sales. How to prep for TikTok Shop with data. Why mid-size brands win on TikTok. What price points work best on TikTok. How Charm.io tracks TikTok Shop trends. What bundling and creator tactics work. Why TikTok boosts both sales and awareness. Links & Resources Website: https://www.linkedin.com/in/nisenzon/ LinkedIn: https://www.linkedin.com/company/charm-io/ X/Twitter: https://twitter.com/CharmAnalytics Get access to more free resources by visiting the show notes athttps://tinyurl.com/2mf3ex8r MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era. Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange Topics discussed in this episode:  Why fear of AI is holding entrepreneurs back. How AI is replacing entry-level and freelance jobs. Why burnout and imposter syndrome are so common. What business owners must do to stay competitive. Why AI should be your partner, not your threat. How AI boosts content, speed, and productivity. What to avoid with overhyped AI tools. Why community matters more in the AI era. How ‘The Exchange' helps you pivot with AI. What you gain from joining a future-focused group. Links & Resources The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4z4392c9 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we dive into why 98% of online store visitors don't buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode:  Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category conversions. What checkout tweaks lift sales fast. How one post-purchase question reveals issues. Why AI boosts teams, not replaces them. How customer language improves descriptions. What a $60M growth story teaches about scaling. Why now is the best time to start e-commerce. Links & Resources Website: https://buildgrowscale.com/book-a-call LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom X/Twitter: https://x.com/BuildGrowScale Instagram: https://www.instagram.com/build.grow.scale Get access to more free resources by visiting the show notes athttps://tinyurl.com/367rhzxy MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers. You'll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone. Topics discussed in this episode:  Why building websites is hard for beginners—and how Brizy makes it easy. How Brizy lets anyone design sites with drag-and-drop, no coding needed. What Brizy's Shopify app adds beyond basic themes and templates. Why Brizy Cloud is a cheaper, simpler alternative to Shopify. How Brizy uses AI and Google data to build full sites in seconds. Why built-in popups and marketing tools give Brizy an edge. What Brizy does to keep websites fast and SEO-friendly. How agencies use Brizy's white-label tools for their clients. Why syncing content across WordPress, Cloud, and Shopify matters. What's stopping you from launching—Brizy helps you start fast. Links & Resources Website: https://www.brizy.io/ Shopify App Store: https://apps.shopify.com/brizy-1 LinkedIn: https://www.linkedin.com/in/bogdan-condurache-31ba747/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/y46r68hs SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we talk about how to get real Amazon reviews without breaking the rules. Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews. He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products. Topics discussed in this episode:  Why authentic Amazon reviews are more critical than ever for building consumer trust. What the new FTC rule means for Amazon sellers. How TestSquared's matching system works without breaking Amazon's rules. Why most reviews aren't five-star ratings and that's actually beneficial. What product categories work best for authentic review programs. How the 35-day review timeline varies by product type. Why 20 authentic reviews is the magic number for Amazon's algorithm. How proper vetting prevents fake testers from gaming the system. What the affiliate program offers for referral partners. Why being unconventional in marketing helps generate organic reviews. Links & Resources Website: https://www.testsquared.com/ Affiliate link: https://www.testsquared.com/affiliate LinkedIn: https://www.linkedin.com/in/adammelenkivitz/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4h9sdwtn SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.  Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episode:  What list growth really means for e-commerce brands. Why 84% of top Shopify brands use welcome popups. How popups drive 5-15% revenue increases. What makes the perfect popup discount offer. Why technical popup optimization matters more than design. How timing affects popup visibility vs conversion rates. What screen recordings revealed about user behavior. Why one-click opt-in eliminates the biggest conversion killer. How audience networks work while respecting privacy. What impact popups have on overall business performance. Links & Resources Website: https://recart.com/ Shopify App Store:  https://apps.shopify.com/recart LinkedIn: https://www.linkedin.com/in/somatoth/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2hp3phme SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations.  Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose.  If you're tired of chasing your team around to get things done and want to build an eCom powerhouse that manages itself, apply for a Free Leadership Audit on remode.company. Topics discussed in this episode:  Why scaling breaks when founders stay too involved. How self-managing teams unlock 8-figure growth. What the REMOTE framework does for e-com brands. Why founders burn out after hitting 7 figures. How clarity in mission boosts team autonomy. Why delegation fails without structure. How to know when it's time to step back. What true ownership looks like in your team. Why fear of letting go stalls your business. How remote-first leadership builds freedom and scale. Links & Resources Website: https://remode.company/ LinkedIn: https://www.linkedin.com/in/leon-van-der-laan/ X/Twitter: https://x.com/Leon_vd_Laan IG: https://www.instagram.com/leon.van.der.laan/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2pmmb372 SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently. Topics discussed in this episode: Why is inventory key for fast-growing Shopify stores. How do spreadsheets fail as brands scale. What triggers the move beyond manual tracking. Why does multichannel selling break old systems. How did Sebastian's experience inspire Genie. What was the impact of a friend's mistake. How does Genie simplify inventory automation. What features does Genie offer merchants. Links & Resources Website: https://www.genie.io/ Shopify App Store: https://apps.shopify.com/genie-io LinkedIn: https://linkedin.com/in/sdebrouwere X/Twitter: https://x.com/iamsebdeb Get access to more free resources by visiting the show notes athttps://tinyurl.com/3mvk6mepSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business. Topics discussed in this episode: Why basic “people also bought” tools fall short in eCommerce. How AI boosts conversions with smarter Shopify recommendations. Why most recommendation engines miss the mark. What a quick, plug-and-play AI setup looks like. Why smaller brands move faster with AI tools. How AI and manual tweaks make better product bundles. Why “below the fold” can kill your sales. What AI “Shop the Look” features mean for fashion stores. How AI knows what to recommend based on user behavior. Why personalization drives sales for any store size. Links & Resources Website: https://apps.shopify.com/aetherwave-recommendations Shopify App Store: https://apps.shopify.com/aetherwave-recommendations Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdfzdatpSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!  Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.  The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business. Sign up for free at https://newsletter.ecommercecoffeebreak.com/Topics discussed in this episode: What makes this newsletter unique: Curated from 50+ sources in 3–5 mins. How the newsletter is structured: News, podcast picks, education. Why twice-weekly works: Frequent, not overwhelming. What value it provides: Time-saving insights for busy sellers. How it complements the podcast: Direct links to episodes. What premium subscribers get. How the community helps: Connect with fellow merchants. What the readership looks like: 8,100+ and growing. Why feedback matters: Claus replies to every email. Links & Resources Newsletter: https://newsletter.ecommercecoffeebreak.com/Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the show notes athttps://tinyurl.com/jvkjpfxmSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action. Olivier provides valuable advice on financing options that can help businesses weather these challenging times.Topics discussed in this episode: How tariffs cut into your e-commerce profits. Why grasping protectionism's past is key to judging tariffs. How passing costs to customers can hurt demand and loyalty. How to share tariff costs with manufacturers. Why shifting production to Vietnam or Cambodia is so hard. How new shipyard taxes on Chinese vessels will disrupt shipping. What dangers come from “waiting and seeing” during trade shifts. How Clearco's revenue financing can stabilize your cash flow. Why underwriters use margins, reserves, and trends to set rates. What it means to be “mindfully aggressive” in a tariff crisis. Links & Resources Website: https://clear.co/LinkedIn: https://www.linkedin.com/company/getclearco/X/Twitter: https://x.com/getclearcoFacebook: https://www.facebook.com/getclearcoGet access to more free resources by visiting the show notes athttps://tinyurl.com/usakn83jSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages. Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.Topics discussed in this episode: How to boost EBITDA and ad returns as your brand grows. What smart outsourcing looks like at each business stage. How to build a strong supply chain with tech and people. What shifts when moving from single-channel to omnichannel. Why knowing marketplace quirks fuels multichannel growth. How to stay clear and open when working with outsourcers. What makes a mid-market ecom brand ideal for outsourcing. How to pick between retainer and project pricing. What steps to take to start outsourcing with lasting results. Links & Resources Website: https://vservesolution.com/LinkedIn: https://www.linkedin.com/company/vservesolution/posts/LinkedIn: https://www.linkedin.com/in/siva-balakrishnan-38216b1/Facebook: https://www.facebook.com/vservesolution1Get access to more free resources by visiting the show notes athttps://tinyurl.com/2satzjt7SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open box returns. Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices. Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of landfills.Topics discussed in this episode: Why efficient open box returns matter.How drip pricing optimizes product sales.Why different industries struggle with returns.How seamless Shopify integration simplifies processes.Why customer service is a top priority.How location independence shapes business strategy.Why eco-consciousness drives app development.What challenges exist in marketing the app.Links & Resources Website: https://returnsforsale.com/Shopify App Store: https://apps.shopify.com/returnsforsaleLinkedIn: https://www.linkedin.com/in/brad-sorock-7054a02/Get access to more free resources by visiting the show notes athttps://tinyurl.com/27n38ef9SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. Learn how personalization, timing, and presentation can significantly impact your cross-selling success.Topics discussed in this episode: How to get the right cross sell offer. What are the types of cross sell offers. Why cross selling will boost your AOV. How to implement cross-selling post-purchase. Why post-purchase timing creates the perfect upsell opportunity. How to monetize your thank-you page with other brands' products. Why smart merchants are becoming mini retail media networks. The most effective post-purchase upsell implementation revealed. How to earn passive income displaying 3rd party offers on Shopify. Links & Resources Website: https://www.aftersell.com/Shopify App Store: https://apps.shopify.com/aftersellLinkedIn: https://www.linkedin.com/in/vk1/X/Twitter: https://x.com/varkundraGet access to more free resources by visiting the show notes athttps://tinyurl.com/hha27ypzSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way. Jeffrey explains how smart testing can significantly boost your profits. Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising. Topics discussed in this episode: What makes A/B testing a scientific growth tool. How simple tests like banner copy swaps yield conversion data. Why starting with a clear hypothesis and the Store Growth formula matters. What native Shopify experiments AB Convert enables. Why only about 7% of tests are expected to win. What test duration to aim for—10K sessions or 200 orders. Why pre-test prep like theme cleanup and code audits is important. How real case studies—like 5% price hikes or AOV boosts—prove ROI. Links & Resources Website: https://www.abconvert.io/ Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/ X/Twitter: https://x.com/billionxdev Get access to more free resources by visiting the show notes athttps://tinyurl.com/5ajsjnpn SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys. Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/Topics discussed in this episode: Why treating all subscribers the same hurts conversionsWhat customer vs. non-customer segments reveal about revenueHow repeating signup offers speeds up first purchasesWhat a high-performing welcome series looks likeHow popups and flyouts boost both signups and salesWhy showing the discount code on-site works betterWhat zero-party data unlocks for personalizationHow storytelling + segmentation drive deeper engagementKey KPIs to set when hiring an agency (and revenue-share red flags)How small flow tweaks lead to long-term revenue growthLinks & Resources Website: https://in-box.co.nz/70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/X/Twitter: https://x.com/KlaviyodeepdiveYouTube: https://www.youtube.com/@GavinhewitsonsemailGet access to more free resources by visiting the show notes athttps://tinyurl.com/2s5d677dSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey. With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store. Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.Topics discussed in this episode: Why podcasting helps DTC brands build stronger customer ties. How low eCommerce margins risk your business without income diversity. Why podcasting beats social media for lasting engagement. Why even top eCommerce brands face cash-flow issues. How content creation yields better margins than online stores. Why merchants should prioritize profit over revenue. What true consistency means in building a content brand. Links & Resources Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2sh92ykhSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity. In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally. He shares insights on when to transition from simple systems to more robust solutions, how to manage multi-entity operations, and the importance of balancing business complexity with effective technology infrastructure. Topics discussed in this episode: Why scaling internationally is harder. How returns management becomes critical. What determines if a market is worth it. Why multiple legal entities become necessary. How to recognize when spreadsheets limit growth. Why multi-warehouse inventory creates visibility issues. What makes multi-channel selling complex. How open APIs outperform traditional ERPs. Why real-time financial visibility matters. What implementation approach prevents ERP failure. Links & Resources Website: https://www.fulfil.io/ LinkedIn: https://www.linkedin.com/company/fulfil-io/ LinkedIn: https://www.linkedin.com/in/sharoonthomas/ X/Twitter: https://x.com/Sharoonthomas Get access to more free resources by visiting the show notes athttps://tinyurl.com/46ur2mejSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers. Erez also breaks down smart strategies for managing multi-platform sales, simplifying returns, and being upfront with customers about shipping costs. Topics discussed in this episode: Why eCommerce sellers must adapt to new trade laws. How AI prevents failed deliveries and shipping issues. What makes returns hard and how to simplify them. Why duties at checkout hurt sales and how to fix it. How to manage shipping across multiple platforms. Why postal shipping no longer works for eCommerce. How automation saves time on shipping decisions. Links & Resources Website: https://www.ibundle.net/ Shopify App Store: https://apps.shopify.com/ibundle?st_source=autocomplete LinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/ Facebook: https://www.facebook.com/profile.php?id=100077930402227 Get access to more free resources by visiting the show notes athttps://tinyurl.com/35xj2tvhMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics discussed in this episode:- Why is organic traffic still hard for Shopify brands to get.- How does Google's ad focus impact your SEO strategy.- What mindset do you need to win in SEO today.- Why is AI the key to faster, easier SEO.- How does Plug In AI optimize Shopify content automatically.- What's the best mix of AI and manual SEO control.- Why you must speak to both customers and Google bots.- How AI can optimize 20,000 SKUs in hours.- What results can you expect in the first 60 days.- Why now's the time to prioritize SEO for long-term growth.Links & Resources Website: https://pluginuseful.com/Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizerGet access to more free resources by visiting the show notes athttps://tinyurl.com/3uz99evmMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.  Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.  The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify. Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 Topics discussed in this episode: Why influencer marketing is no longer just paid or organic – it's both. How whitelisting influencers in ads boosts performance. What makes UGC scalable and impactful in paid campaigns. Why clear, focused briefs lead to better content. How to find the right creators based on your goals. Why TikTok Shop changes the game for product discovery. How gifting filters top influencers with low risk. Why TikTok content can spike Amazon sales indirectly. What to pay influencers – pricing models that work. Why channel diversification is key to brand survival. Links & Resources Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0 Website: https://insense.pro/ LinkedIn: https://www.linkedin.com/in/danil-saliukov/ X/Twitter: https://x.com/DanilSalukov Get access to more free resources by visiting the show notes athttps://tinyurl.com/yt3jvj4j MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized. Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance. Topics discussed in this episode: Why shoppers get overwhelmed. What value-based commerce is. How AI bridges conversion tools and chatbots. Why traditional chatbots failed. How AI personalizes shopping. What makes e-commerce data AI-ready. How brands see 20% conversion with AI. What future shopping looks like. How Shopify merchants implement AI. Why focus shifted to sales growth. Links & Resources Website: https://www.iadvize.com/en/ Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot LinkedIn: https://www.linkedin.com/in/mikejdelacruz/ Instagram: https://www.instagram.com/iadvize/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bd57p67p MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement. Natalija shares insights on how composable commerce enhances customer experiences through better API architecture, enables "Commerce Anywhere" functionality, and provides flexibility for both B2C and B2B use cases. Topics discussed in this episode: Why composable commerce future-proofs e-commerce. What makes composable different from headless microservices. How "integrated composable" adds capabilities without replacing systems. Why API performance is critical for commerce platforms. How composable enables "Commerce Anywhere". Why mid-tier companies can adopt composable with small teams. What B2B dealer portals show about composable flexibility. How AI powers commerce with generative promotions. Why business drivers matter in composable adoption. What makes well-designed APIs key for e-commerce's future . Links & Resources Website: https://kibocommerce.com/ LinkedIn: https://www.linkedin.com/company/kibocommerce/ X/Twitter: https://x.com/KiboCommerce YouTube: https://www.youtube.com/c/kibocommerce Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvyukph8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 5 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the hidden costs of poor inventory management and discover practical solutions for e-commerce businesses. Our featured guest on the show is Chris Hondl Co-Founder and CTO of Finale Inventory. Chris shares insights on common inventory pitfalls like understocking and overstocking, strategies for managing complex multi-channel operations, and how proper inventory systems can unlock business growth by improving cash flow and customer satisfaction. Topics discussed in this episode: How can overstocking drain your cash flow. Why is forecasting crucial for seasonal demand. How does real-time tracking prevent stockouts. What you should look for in an inventory system. How does inventory management impact customer loyalty. Links & Resources Website: https://www.finaleinventory.com/ LinkedIn: https://www.linkedin.com/company/finale-inventory/ Facebook: https://www.facebook.com/finaleinventory/ X/Twitter: https://x.com/finaleinventory Get access to more free resources by visiting the show notes athttps://tinyurl.com/3mmsp369MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 5 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this podcast episode, we discuss the truth behind website visitor identification accuracy. Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.  Learn how to test your visitor ID data's accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like. Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we'll give you 500 free contacts. Topics discussed in this episode: Why is website visitor ID a scam? How does visitor ID tech work? What makes visitor ID data so inaccurate? Why is bad visitor data a disaster for email marketing? How can you test your visitor ID provider? What's the real impact of bad visitor ID data? Why do match rates lie? How is Customers.AI different? What should agencies and brands do? Where to get a free accuracy test? Links & Resources Website: https://customers.ai/ LinkedIn: https://www.linkedin.com/in/larrykim/ X/Twitter: https://twitter.com/larrykim Get access to more free resources by visiting the show notes athttps://tinyurl.com/3f7cu5dbMORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience). Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies. Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value. Topics discussed in this episode: Why retention starts before conversion. How to build trust. What makes a strong email list. How to craft the perfect welcome email. Why simple emails work best. What Email KPIs matter. How email segmentation boosts sales. Why you should send more emails. How email insights improve marketing. What makes a winning email strategy.Links & Resources Website: https://www.jasondonapel.com/ Website: https://theemailexperience.com/ LinkedIn: https://www.linkedin.com/in/jason-donapel/ Facebook: https://www.facebook.com/exJasonDonapel/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/vyw8dbn9 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how to collect zero-party data to drive Shopify store conversions.  Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.  Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business. Topics discussed in this episode: What zero-party data is and why it's more reliable than third-party cookies. How to implement surveys at different customer journey touchpoints. Why marketing attribution surveys often contradict Google Analytics data. What questions to ask in post-purchase surveys. How to create engaging surveys with high response rates. What the ideal survey incentive amount is ($1 per minute). How one retailer reduced $80,000 in dead stock using product surveys. Why sharing survey data improves team decision-making. How to balance survey frequency without annoying customers. Why human connection through surveys builds trust in the AI era. Links & Resources Website: https://www.gojiberry.app/ Shopify App Store: https://apps.shopify.com/gojiberry LinkedIn: https://www.linkedin.com/in/timothy-andersen/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3r2j8p4f MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers' fashion choices. Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.  Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses. Topics discussed in this episode: What is Product Environmental Footprint (PEF) and why does it matter. How do eco-labels boost conversions and sales. Why is lifecycle assessment key for sustainability. How can brands automate sustainability data tracking. Which industries benefit most from eco-labels. How does publishing eco-scores impact traffic. Why do natural fibers have a high environmental cost. How can brands integrate eco-scores into Shopify. What regulations are shaping sustainability in the EU. How should brands start their sustainability journey. Links & Resources Website: https://peftrust.com LinkedIn: https://www.linkedin.com/in/laurent-bocahut/ LinkedIn: https://www.linkedin.com/company/peftrust/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdf5ww3y MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore the critical yet often overlooked post-purchase customer journey. Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities. Our guest, Aaron Evett from Redo, shares strategies for unifying disconnected tools, reducing support costs, and converting refunds into exchanges—helping eCommerce brands maximize customer lifetime value while enhancing the overall shopping experience. Topics discussed in this episode: Why post-purchase experience drives customer retention. How disconnected tools hurt customer experience. What unified post-purchase solutions look like. How to use tracking emails for upselling. Why returns can be retention opportunities. How to convert returns into exchanges. What return policy display strategies work best. How AI transforms e-commerce support. Why integrated tools reduce staffing needs. How optimized returns double customer lifetime value. Links & Resources Website: https://www.getredo.com/ Shopify App Store: https://apps.shopify.com/xiva LinkedIn: https://www.linkedin.com/company/redo-tech X/Twitter: https://x.com/redo_hq Get access to more free resources by visiting the show notes athttps://tinyurl.com/yn7styhj MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most. Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial sustainability for mission-driven e-commerce and CPG founders.  He discusses why traditional goal setting fails, the power of the OKR framework, and how to identify the critical 20% of activities that truly move the needle in your business. Topics discussed in this episode: Why goal setting fails: Entrepreneurs chase too many “shiny objects” instead of the 10-20% that matters. How OKRs help: They balance strategy and execution. Revenue vs. profit gap: Founders focus on top-line growth but miss key profit metrics. Why profit strategy matters: Prioritize improvements aligned with your strengths. Founder time value: Weigh your “salary opportunity cost.”. Fractional CFO value: Maximize ROI through smarter resource allocation. Early-stage struggle: They need financial guidance but can't afford CFOs. E-commerce founder types: Creatives, marketers, and self-aware learners. Financial blind spots: Founders often miss key metrics like COGS ratios. Work “on” the business: Regular check-ins prevent misalignment. Links & Resources Website: https://www.getfutureready.co/ LinkedIn: https://www.linkedin.com/in/nathanlittlewood/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/zj8fhusy MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.  Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms. Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break Topics discussed in this episode:  Why privacy changes demolished marketing performance. How iOS updates doubled customer acquisition costs. What predictive AI does to restore ad targeting. How first-party data powers smarter marketing. Why old attribution models stopped working. How DTC brands are improving ROAS and reducing CACWhat makes the 'movable middle' crucial for growth. How brands achieve 32% better media efficiency. Why AI combinations amplify marketing results. How to implement new tech in under 10 minutes. Links & Resources Website: https://www.getangler.ai/ Shopify App Store: https://apps.shopify.com/angler-ai-app LinkedIn: https://www.linkedin.com/company/angler-ai YouTube: https://www.youtube.com/@GetAnglerAIGet access to more free resources by visiting the show notes athttps://tinyurl.com/29apttdz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to conquer eCommerce with insider tips from Rachid "Rush" Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping.  The big takeaway: Starting an online store is easier than ever. Rush explains how to pick winning products, find reliable suppliers, and build a sustainable business using AI tools. Topics discussed in this episode:  Why creativity meets business: From music producer to ecommerce CEO. How dropshipping works: Major companies like Wayfair use this model. What makes dropshipping easy: No inventory needed to start. How to avoid competing with Amazon: Success through targeted marketing. What three things drive success: Great products, landing pages, customer service. How to find reliable suppliers: Using ratings to vet partners. What profit margins you need: Why 3X pricing isn't enough. How AI makes dropshipping easier: Store creation in minutes. What daily tasks look like: Product research and order management. How beginners start right: Comprehensive training and support. Links & Resources Website: https://www.sellthetrend.com Shopify App Store: https://apps.shopify.com/sellthetrend LinkedIn: https://www.linkedin.com/in/rush-w-49861b207/ Instagram: https://www.instagram.com/sellthetrend  Facebook: https://www.facebook.com/sellthetrend  Get access to more free resources by visiting the show notes athttps://tinyurl.com/hjy9uur4 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!