eCommerce Marketing Society with Lisa Byrne

Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads. The advertising landscape is always shifting, so it's important to stay up to date with what's converting, and right now that looks like content that feels like organic content, like you were just scrolling your feed and saw a post from a friend or page you follow. Whereas in the past you might have created specific copy and creative just for ads to stand out, now we're seeing content that feels more natural out-performing those flashy campaigns, so let's talk about how you can apply this knowledge to your own marketing. I'll share: 3 types of creative that are performing well in ads right now Why authenticity and relatability are winning over the perfectly polished ads of the past Why honing your Facebook Ad skills are essential to scale your eComm business Ready to make your next ad campaign a success? Let's dive in. NEW LIVE (AND FREE!) WORKSHOP! The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.

In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in the process. This is all about doing less, but with more focus on the right things that are going to help you scale your business. We're talking: Why you need to focus on your systems in order to scale The importance of getting your brand foundations right first, before investing in more marketing Prioritising the three stages of your marketing funnel The three most impactful areas to focus on if you want to reach those $20k+ months Grab a pen, you're going to want to take plenty of notes from this one! NEW LIVE (AND FREE!) WORKSHOP! The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.

Today we’re diving into a big one—how to increase your profit without working more hours or adding more chaos to your plate. Over on Instagram this month, I’ve been sharing all my best profit tips in what I’m calling March Into Money—because let’s be honest, if we want to keep growing in 2025, profit has to be the priority. Because when you truly understand your numbers, you can make smart, strategic decisions that keep you in control—no matter what the economy’s doing. Maybe you’re making sales but not really paying yourself.Maybe your revenue’s growing, but your profit margin hasn’t budged.Or maybe you’re just wondering: “Why does this still feel so hard?” You’re not alone. I recently hosted a one-day retreat inside my mastermind eComm Scale Strong and the theme was profit and efficiency—because that’s the biggest goal for me and my clients this year. It’s not just about visibility or more sales.It’s about building a business that pays you—consistently and profitably. Because a business that only works when you’re hustling 24/7? That’s not sustainable.And a business that brings in revenue but drains your energy and your bank account? That’s not freedom. So today, we’re unpacking: Why profit is the real goal in 2025 What’s keeping your margins stuck The tiny 1% changes that can make a huge difference And how to start making more without doing more Let’s dive in. Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies? eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth. Inside, you'll get: ✔ 1:1 coaching with me to refine your growth and marketing strategy✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads ✔ Customised marketing, content, and brand strategy tailored to your business✔ Website, email & social media reviews to convert more browsers into buyers✔ Daily support inside a private Slack channel so you’re never stuck✔ Lifetime access to my full course suite (valued at $8K+) This isn’t another group program filled with Zoom calls and generic advice.It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom! If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.

Scaling isn’t just about selling more—it’s about becoming the brand people can’t stop talking about. Get your strategy, visibility, and community right, and sales will follow effortlessly. When brands struggle to break past $10K–$50K months, it’s rarely because you’re not working hard enough, it’s also rare that just a sales problem. It could be that it’s a brand problem. If your audience doesn’t connect with your brand, forgets your brand or doesn't see your brand as the go-to choice, no amount of ads, discounts, or promotions will change that.In this episode, I'm going to share the 3 things holding your brand back from scaling, and simple actions to take to turn it around.

Today, we are talking about Facebook ads. You may love them. You may hate them. You may have been avoiding them, but they're very, very important to ecommerce and scaling our audience, scaling the traffic to our site, and ultimately growing the business. So if you have been throwing money at Facebook ads and seen little to no return, or perhaps you've been trying to DIY them, or you've outsourced to an agency, or you've got someone working on them in your team, but you're just not seeing results, this episode is for you, and you're not alone either. I know it is such a frustration for a lot of business owners. But I've got you, and I know we can tackle this together.

Nothing like a new year to give yourself a clean slate, a kick up the bum and a new sense of direction. Which is what this episode is all about. - Simple strategy- Planned out year- Manageable marketing- Getting more done in less time- And of course, business growth while living your life So this episode is for you no matter what stage of business you are at, because every single business owner, if you don't have a plan for the year, you're already on the fast-track to burnout.

Forget about getting lost in strategy - this month is all about execution and quick wins. In today's episode I'm focusing on refining your abandoned cart flow to cut through the noise and drive conversions when competition is fierce - aka the upcoming BFCM season! I'll share essential tweaks to make your emails stand out and urge customers back to complete their purchases, the three emails you need in your abandon cart flow, and how to best optimise for Black Friday. NEW! Free ON DEMAND Masterclass for eComm Business Owners! 4 Steps To Grow Your Online Store Sales To $10k Months (without paying for ads) $10k months can happen faster than you think when you have a clear and simple marketing roadmap!  Watch the training now: https://lisabyrne.com.au/workshop Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to wrap up this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.  In this final episode, I'm sharing how to plan your Black Friday campaigns during November, the metrics and data to look for and the mindsets you need to make your Black Friday promotions work. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the types of irresistible and profitable offers that can work for you, and what assets you'll need to prepare now for your campaign. NEW! Free ON DEMAND Masterclass for eComm Business Owners! 4 Steps To Grow Your Online Store Sales To $10k Months (without paying for ads) $10k months can happen faster than you think when you have a clear and simple marketing roadmap!  Watch the training now: https://lisabyrne.com.au/workshop Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Today, we're diving into the journey of Julia, a busy mom of 4 kids, paediatric dietitian, and the founder of Nudie Rudie Lunchbox.  Julia is a client within my eComm Scale Strong Mastermind, and in just 12 short months, Julia was able to almost DOUBLE her online sales - by doubling down on the marketing strategies that were already working for her business. Julia's story is a masterclass in smart, data-driven decision making. If you're an eCommerce entrepreneur looking to take your business to the next level, you're going to want to listen closely. Julia is going to share the exact steps she took to scale her brand, overcome obstacles, and achieve her incredible growth.  NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop4 September 2024 Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.  In this second episode, I'm sharing how to create a clear and compelling offer for your Black Friday campaign that your audience can instantly understand and also is wildly profitable for you. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the types of irresistible and profitable offers that can work for you, and what assets you'll need to prepare now for your campaign. NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop4 September 2024 Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan   Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.  In this first episode, we're going to talk about planning and preparing for a successful Black Friday campaign - including the mindset shifts to make NOW so you can have your most successful season ever. Listen in to hear exactly how I teach my clients to prepare for Black Friday, the data to review, and how to set goals for growth. NEW! Free LIVE Masterclass for eComm Brands! Plan & Profit: The 90-Day Planning Workshop4 September 2024 Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress. Get your name on the list here https://www.lisabyrne.co/90dayprofitplan   Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Welcome back to one of my favourite segments on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong.  This week's coaching conversation is around finding the right problems or gaps in your business to solve for, so that you can ultimately increase your bottom line. Listen in on how we're approaching finding the right problem (including my handy online store scaling calculator), what data we're looking at and the simple actions we're focused on to move towards her goals. NEW! Free 3-Day Challenge for eComm CEOs! Product CEO Profit Challenge June 25-27 2024 Give me 3-Days & I'll show you how to break through the messy middle to $20k + months (and actually make a profit!) Get your name on the list here https://www.lisabyrne.co/product-ceo   Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Welcome back to Part 2 of our journey with Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group. Aami discusses her whirlwind Shark Tank journey, marketing and the importance of knowing your numbers, and how to manage it all when things go wrong and how I supported her inside. eComm Scale Strong. Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here: https://www.lisabyrne.co/ess-application NEW! Free 3-Day Challenge for eComm CEOs! Product CEO Profit Challenge June 25-27 2024 Give me 3-Days & I'll show you how to break through the messy middle to $20k + months (and actually make a profit!) Get your name on the list here https://www.lisabyrne.co/product-ceo   Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Meet Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group. Aami discusses her challenges and strategies for scaling her business, building brand loyalty, leveraging a supportive community to drive significant sales, and the power of seeking support, including from a mastermind group like eComm Scale Strong. Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here: https://www.lisabyrne.co/ess-application NEW! Free 3-Day Challenge for eComm CEOs! Product CEO Profit Challenge June 25-27 2024 Give me 3-Days & I'll show you how to break through the messy middle to $20k + months (and actually make a profit!) Get your name on the list here https://www.lisabyrne.co/product-ceo   Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Meet Cassie Sanghvi, the innovative founder of The Base Collective, a leading magnesium wellness brand. Cassie shares her inspiring journey from her roots as a pharmacist to scaling a successful eCommerce brand and also being a part of my high-touch Mastermind, eComm Scale Strong.  She discusses her business's pivotal moments, including the scaling challenges, the importance of understanding your numbers, and the transformative power of joining a mastermind group like eComm Scale Strong. https://thebasecollective.com/ NEW! Free Masterclass for 6-Figure Founders: The 7-Figure Strategy Masterclass! April 11, 12pm AEST  Get your name on the list here https://lisabyrne.com.au/7-figure-products/  Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.  Fill out the application form here so we can chat on the phone. See omnystudio.com/listener for privacy information.

Join the FREE Bootcamp!  The "$10k Month Product Business Bootcamp" Right here: https://www.lisabyrne.co/bootcamp   Let's bust some myths! The 5 big lies about marketing that are holding you back. From believing everything needs to be perfect, to thinking you need to be everywhere at once, I'm here to tell you it's not true. I'll also explain why you don't need an agency to scale and remind you that nobody has it all figured out. Join me for a no-holds-barred discussion that will clear the path for your business to hit those 10K, 20K, and 50K months. Plus, don't miss out on my free three-day boot camp and the exciting launch of the revamped eComm Grow Strong program. Let's kick those myths to the curb and move your business forward. Find me at https://lisabyrne.com.au/ or over at Instagram at https://www.instagram.com/lisabyrnemarketing/ See omnystudio.com/listener for privacy information.

In this inspiring podcast episode, I chat with my client Leanne, the owner of a New Zealand-based small business called "The Book Shoppe." Leanne shares her journey from working in a high-stress job in the Department of Corrections to pursuing her passion for books and scaling a unique book subscription service.  Leanne's dedication to her business and love for books has resulted in remarkable business growth since joining the eComm Scale Strong Mastermind and building a strong community of readers. We review her long list of achievements since joining the eComm Scale Strong mastermind like doubling her monthly revenue from $15k months to $30k months and earning $73k just through email marketing alone! Applications are now open for eComm Scale Strong!  The 6-month mastermind to help you scale to multi-six, seven figures and beyond!  If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone.   See omnystudio.com/listener for privacy information.

In this episode, I guide you through the most important questions to ask yourself to define your goals and focus for the year if you want more revenue, direction and profit!  DM me the word PLAN and I will send you the free planning template to do with this episode.  Applications are now open for eComm Scale Strong!  https://www.lisabyrne.co/ess-application This is THE mastermind to help you scale from six figures to multi-six, seven and beyond! And the only one with private coaching and done-for-you strategy.  The next round starts on February 13, 2024.  Get a better strategy and more support so you can smash your goals for 2024 with more ease and flow.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/  www.instagram.com/lisabyrnemarketing See omnystudio.com/listener for privacy information.

Come join me in my free 3-day 'Product CEO Profit Challenge' - we start on Monday LIVE at 10 am AEDT! Register here to get all the details https://www.lisabyrne.co/product-ceoSee omnystudio.com/listener for privacy information.

Are you stuck at $10k-$20k months and dreaming of $50k-100k ++ months? We are diving deep into the reasons why you may be stuck in the "messy middle" of online store growth and how you can smash through to new revenue and profit levels, without burning out. Today I'm sharing 3 areas of your business that might be keeping you stuck and how to make powerful changes to support your growth and allow you to step into CEO! Want to join my live 3-day workshop? The Product CEO Profit Challenge is coming up Oct 16 to Oct 18.  I'm showing you 3 shifts for your marketing, mindset and money to increase your profits and step into CEO mode.

This is a power-packed episode to help you have the most successful Q4 yet! I cover 5 things to do right now to set yourself and your promotions up for success such as: Tapping into data from past promotions  Shifting your mindset   Crafting tailored offers Creating compelling campaigns Leveraging email marketing I am running a FREE 3-Day Challenge in October and I want you to be there! It's called the "Product CEO Profit Challenge". I will show you how to amplify your profits and transform your role as CEO so you can get more done and make more money.  SAVE YOUR SEAT: https://www.lisabyrne.co/product-ceo   See omnystudio.com/listener for privacy information.

Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently published a brand-new book "Six Figures in School Hours". It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business.  She is also hosting the Digital Marketing Collective Conference in Sydney in October. Find out the details here.See omnystudio.com/listener for privacy information.

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 12-month mastermind for female eCommerce founders, eComm Scale Strong.  This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal!  Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder. Applications are now open for eComm Scale Strong!  The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  The next round of amazing women starts in August. If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make time to chat on the phone.  Lisa Byrne eCommerce Marketing Coach for Women  https://lisabyrne.com.au/ See omnystudio.com/listener for privacy information.

5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering: How to create an eCommerce marketing strategy and strong business foundations first Get to know your marketing and financial numbers such as your gross profit, costs of goods sold and net profit.  How setting clearer, bigger goals means your actions and results will be bigger How to increase the price of your products to increase profits   How to decrease costs to increase profits in your eCommerce business  This episode is brought to you by eComm Grow Strong. Don't spend a dollar on Facebook ads, Google ads, agencies or freelancers until you have done this course!  EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.  We officially kick Start late June but you can get instant access right now by snapping up the early bird offer! ⬇️ https://www.lisabyrne.co/egsSee omnystudio.com/listener for privacy information.

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.  This episode is brought to you by eComm Grow Strong. Doors open to the waitlist in June!  EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.  Save $200 and get extra bonuses when your name is on the waitlist

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.  This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing. This episode is brought to you by eComm Scale Strong.  The mastermind to help you scale from 6 figures to multi-six, seven and beyond!  The next round of amazing women start in August. If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.  Fill in the application form here and we can make a time to chat on the phone.  Lisa x  See omnystudio.com/listener for privacy information.

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand. If you would like my help to do this over the next 12 months, there are 4 spots left for eComm Scale Strong!  Find out all the details and apply so we can chat on the phone to see if this is your next best step. https://www.lisabyrne.co/ess-application   See omnystudio.com/listener for privacy information.

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell. I am obsessed with great copy, so when Anita Siek from  Wordfetti came onto the  eCommerce Marketing Society podcast  I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of gal!

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.  Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes.  But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play.  Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist   See omnystudio.com/listener for privacy information.

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk: The rapid change and evolution of her brand, products and mindset over the past 2 years How she decided to trust her gut and pivot her products and rebrand her business The power of investing in herself and surrounding herself with inspiring women  How mindset has been the true secret to her success  Her experience inside eComm Grow Strong and how she has been able to use it in both businesses (thank you lifetime access!)  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?  A course, group program or mastermind? It was so confusing!  Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.  In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you.  Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist       See omnystudio.com/listener for privacy information.

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!  Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.  And I want to know, how the heck does she do it all?!  Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids.  Hint: she realised she couldn't do it all! We chat: How she started her business When she first started to hire a team  Pivoting from handmade products so she could scale Moving to a 3PL warehouse  Working with a VA to get more done  And of course, her experience in eComm Grow Strong and the changes she has made since.  Take a listen, you'll love it! Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control? Then I'd love to invite you to join the waitlist for eComm Scale Strong!  A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).  There are only 10 spaces available and applications close on March 31st, 2023.  Add your name here and I will be in touch within 24 hours https://www.lisabyrne.co/ess-waitlist   See omnystudio.com/listener for privacy information.

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover: What I class as "marketing & brand foundations" and why they're crucial to the long-term success of every eCommerce brand  Your traffic-driving strategy and why you need one (hint: no traffic = no sales!)  Self-belief and growth mindset: why it's inextricably linked to your marketing and business growth  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information.

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".  Well, we are going to smash through that story today as we break down: Why you need a plan  Common problems when you don't follow a plan  How to break down 12 months of planning into chunks How to set goals  How to plan your power moves by being strategic about your products, promotions and projects. If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong.  Join eComm Grow Strong:   https://www.lisabyrne.co/egs  Follow me on Instagram: https://www.instagram.com/lisabyrnemarketing/  Work with me: https://lisabyrne.com.au/   See omnystudio.com/listener for privacy information.

The 4th Most Loved Episode Of 2022!  Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program eComm Grow Strong. Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!  Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks? Join eComm Grow Strong:   https://www.lisabyrne.co/egs See omnystudio.com/listener for privacy information.

The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episode = money AND mindset!  I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.  We cover: What is a money mindset The common barriers that women have around money and how to make more of it  The difference between men and women and how we view money  How we can overcome mindset barriers to earn more without working more  How to review your product margin and business costs to become more profitable Why women earning more money can change the world  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we've seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf. Here is what we cover in this episode: Why it's critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary  Why your copy has to talk to humans, not an algorithm  Shan's own business journey as a neurodivergent teacher to zero f's given copywriter  How her lowest point helped her realise her true purpose  How life is too short to be boring or unaligned with your career If you enjoyed this episode don't forget to leave a rating and review on iTunes! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist  See omnystudio.com/listener for privacy information.

Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.  Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok. Savannah shares her wisdom with us covering:  What's happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for eCommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022  If you enjoyed this episode don't forget to leave a rating and review on iTunes. Check out Savannah's services here https://thesocialsavannah.com/ ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m  Add your name to the waitlist to find out more! https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year? If not, you can start today by listening to this episode and using the free template I have created for you. Get the free Year In Review template here: https://www.lisabyrne.co/ep64  ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs  Are you a 6 figure eCommerce founder and you want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.  Add your name to the waitlist to find out more. https://www.lisabyrne.co/ess-waitlist See omnystudio.com/listener for privacy information.

Peek inside a coaching session with me!  Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!  Two things which can be super upsetting and distracting …. IF YOU LET IT!  This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs.  Today I'm sharing the steps I recommend to help you move through these unpleasant situations with a little more ease.  Yuck things in business will always be there, so having these tools will help you to avoid spiralling into negative self-talk and making rash decisions.   What we think and feel has such a powerful impact on our actions and reality. Learn how to master your mindset so you stay focused and keep having fun, even if the road gets a little bumpy! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs   See omnystudio.com/listener for privacy information.

This week on the podcast I'm answering the eCommerce marketing question that is as old as time….  Facebook ads - whhhhaaat the heck is working and when should you start and scale them?  I'm joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads. We are here to help you get your head around Facebook ads.  What's the current situation with Facebook ads - are they worth it? When NOT to start Facebook ads  What's working now What brands need to be doing in 2023 with their Facebook ads User Generated Content and why you need it  Black Friday and your Facebook ads Building your email list using Facebook ads  Strategies to keep your costs down and results up  And so many juicy tips! ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what next' to having a simple, step-by-step marketing strategy for more traffic, sales and profit. Grow your product-based business organically (without paying for ads or agencies)  https://www.lisabyrne.co/egs   See omnystudio.com/listener for privacy information.

Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed? It's all good, we got you!  When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan.  Even the simplest plan is better than nothing.  So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when? I'll break it down for you today, by looking: Types of offers Timing of your offers  Tools to market your offers  I'll also go through the biggest mistakes to avoid and the mindset shift to make as we move through the biggest period of the year.  This episode is going to give you an awesome starting point, but if you want more detail and more how-to, you'll enrol in my mini-course, Cruise into Q4 which is co-hosted with my friend Kris Daria who is an incredible Klaviyo strategist.   This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

Q4 IS COMING! Are you prepared?  There is no doubt that Q4 and all of the epic eCommerce events within it is the biggest opportunity for online store owners to boost sales, and increase cash flow and profit before the end of the year is out!  But how? And when? And with what offers? We got you! In this episode, I am joined by Kris Daria, Klaviyo Strategist and my co-host of our course 'Cruise into Q4' which is now available to join right now! We talk through our top tips for Q4 including: Why Black Friday is more than one day - it's an entire season!  Why planning is your key to more profits in Q4 How repeating what's worked for you in the past will save you time and get you better results this year How to create calming rituals for yourself to stay zen during the busiest period of the year This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

You know you need Reels in your Instagram content plan, but you're low on time. So what are the types of Reels that an eCommerce brand founder really needs? This week I am joined by the Instagram Reels Queen - Alisha Marfatia.  We have a really fun and informative chat about: Her own business and how she manages 'time off' social media  Changes to Instagram in 2022 Mistakes you might be making with your Reels The 4 types of Reels every product business needs to have in their plan  How to measure if your Reels are working  How many reels to post per week  And lots more! This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and connect with new audiences?  Well, today we find out! My guest today is Jo Lehndorf, the creator and founder of LOVESKIN, a New Zealand-based range of natural and organic skincare, with a focus on botanical oils.  Jo was first on the podcast last year when we talked about how she doubled her revenue in a short period of time when she was a client of mine. Go listen to episode #13 to hear about her 6-month business transformation.  But today Jo is back to give us alllll the juicy details and tips from her experience placing TikTok at the top of her content marketing plan and what happened when she went viral! If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store? We are talking blog writing this week on the eCommerce Marketing Society Podcast.  Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales! But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket.  This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically.  My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores! In this episode we cover: Why having a blog on your online store is so important How a well-written blog can attract AND convert new customers to your brand  Creative SEO strategies for your blog  How to research your blog topics How to structure your blog content  How many words a blog post should have  How imagery and creativity are the keys to a compelling blog post  Why content is King but creativity is QUEEN!  And so much more!  If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio' where she sells beautiful macrame cord supplies to the crafters of the world.  Brydie is a Visual Arts educator & creativity coach with a global following of over 500k worldwide. She has transformed the face of Fibre Art with her innovative practices, exclusive range of bespoke fibres and sought-after educational experiences.  Now I observe a lot of brands online and some female founders have this unique x-factor that draws you in and sparks interest and make you want to keep watching and finding out more - not only about their products but also about them as a person.  It's the warmth, and love of what they do and the way they connect with their audience which sets these founders apart - that is Brydie! In this episode we cover: How to approach business as an artist first and foremost  How she has grown a global online community How she created a world-first when others said it couldn't be done  Not letting production difficulties stop her from creating her dream product  Why she continuously puts her customers at the centre of everything  How to use conversation and community to grow  How to have fun on Instagram and not take things too seriously  Her current sales and marketing funnel and how that has evolved over time  And so much more!  You can find out more about Brydie and Mary Maker Studio here: https://marymakerstudio.com.au/  This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

How do you secure publicity for your product in a 'gift guide' or product round-up?  This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle!  No idea what a listicle is? Don't worry, we'll explain!  As we get closer and closer to Q4 and the biggest online shopping season of the year, it's a great time to think about weaving in public relations into your marketing strategy.  There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come.  This is organic marketing and SEO gold! So what will you learn in this episode to help get you started?  When to start pitching your products  What are 'lead times' in PR and why are they important? What media assets you will need  How to research and identify the best publications or journalists for your brand  How to pitch your product for consideration How the ‘product feature' landscape is changing  My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs. Find out more about Emma's services and group coaching program here: https://theprpantry.com/ This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners. Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!  Get on the waitlist here and save $200 off the course price!

I want you to meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program 'eComm Grow Strong'.  Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self. Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that! Mindset and marketing go hand in hand - you truly need both to grow your online store. So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!  ECOMM GROW STRONG returns in February 2023! Get your name on the waitlist for my signature 12-week course and group coaching program here This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you're on the list! Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ See omnystudio.com/listener for privacy information.

Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time.  Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes.  It's more so applying constant focus and pressure on the right things.  This is exactly what my guest on the podcast this week has achieved. Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute! Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success.  We cover:  How Tate has maintained growth and her point of difference in a competitive market Balancing direct to consumer marketing with wholesale  How planning and tracking her marketing has transformed her business How her marketing has evolved from focusing just on Instagram to an integrated mix of channels  Why focusing on her customers has become more important  What results and changes have she's seen since completing eComm Grow Strong  What she loved most about eComm Grow Strong  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023 Add your name to the waitlist for more details: ttps://lisabyrne.com.au/ecomm-grow-strong-waitlist/  In the course, I hand you the keys to marketing and sales success. Including: How to use your marketing metrics to plan smarter marketing  How to refine your marketing messages so it's CLEAR and converts  How to optimise your website into a money-making machine How to plan 12-months in advance so you always know what you're working towards How to increase revenue from email (on auto-pilot) How to promote yourself and your products on social media (without feeling ick)  How to make EASY and epic videos How to launch and sell out your next product   Add your name to the waitlist to get the early bird discount of $200 (for the last time!)  Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/    Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety