build your profitable product business with mel robbins thelotco business podcast

Send us a textThis week, we're rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.If you've ever thought about adding a digital layer to your product-based business—or if you're quietly wondering what's next for you beyond the stockroom or sales floor—this episode is a must-listen.I'm diving into why digital products aren't just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful.Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO.PLUS: You'll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin.

Send us a textLet's get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn't flying off the shelves (real or virtual), it's time to look at what your brand is really saying.In this juicy episode, I'm pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.Here's what you'll learn:The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrandWhy shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistibleWhat your unboxing experience says about your values, and how to make it unforgettable (even on a budget)How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customersWhy confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers insteadIf you've ever felt like:“Everyone says they love my product, but no one buys…”“My visuals feel a little DIY but I don't know how to upgrade.”“I don't want to discount anymore—I want to be seen as premium.”Then this episode is your sign, your brand audit, and your next move—wrapped up in one.This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.

Send us a textIn today's episode, I'm joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong's most beloved retail stores, but they've also built a beautiful, values-led business that's stayed true to its roots while growing sustainably.We talk about:How their friendship started over coffee (and a shared love of cute stationery and beauty products)The evolution of their business from pop-ups to full-blown bricks-and-mortarWhy they moved out of their OG retail space and the big energy shift in their new storeThe realities of managing a retail business through COVID (while homeschooling, no less!)The buying trips, the mistakes, the soft rebrand (hello, party frogs

Send us a textIn this solo episode, I'm diving into something I'm wildly passionate about—contrast. Whether it's your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it's losing money. Full stop.I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don't pop. And honestly? That can be fixed.Today I'm breaking down exactly where and how to use contrast to capture attention, guide your customer's eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference.In this episode, I cover:Why contrast is way more than just colour—it's persuasionThe sneaky website design choices that are costing you conversionsHow to fix your packaging so it actually stands out on a shelfReal talk about why being “on brand” is not the same as being buyableWhat Go-To Skincare had to change (and why it matters to you)A super handy link to check if your fonts and colours pass the readability testIf you're a product-based business and want more sales without rebranding your entire biz—this one's a must-listen.

Send us a textFeeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count.I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even Oprah's Favorite Things—yes, it's possible! From pitching strategies to journalist secrets, and even AI tools that make the whole thing 10x easier, this episode is your no-BS roadmap to building serious credibility that converts.

Send us a textIn this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community.Lou gets real about:

Send us a textEver had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I'm joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that's actually profitable (and doesn't fall apart or cost your life savings).Millie's an industrial designer with a delicious combo of design brilliance and real-world factory know-how. We talk about what it really takes to get a product from concept to customer—without blowing your margins, compromising your values, or getting ghosted by manufacturers.She spills the tea on:Why beautiful AND functional products win every timeThe biggest mistakes people make when designing a product (hint: it's not what you think)How to actually work with manufacturers (and be taken seriously)What goes into a killer spec sheet that won't get lost in translationThe one thing you need to know about Minimum Order Quantities (MOQs)And how to design with sustainability, profitability, and longevity in mindWhether you're launching your first product or have something that's just not quite hitting the mark—this is the episode you didn't know you needed. Plus, Millie shares the one project that changed the game for her and why she's so passionate about impactful product design.

Send us a textEver feel like you're doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want?Yep. You're probably in the messy middle. Not a newbie anymore, but not scaling like a pro just yet. And let me tell you, this stage is real and it's where so many product-based business owners get stuck.In this episode, I'm pulling back the curtain and talking honestly about the awkward, in-between phase that no one really warns you about. This isn't about shiny six-figure launches or starting from scratch—it's about what happens in year two, or five, or even ten, when things just feel… stuck.You'll hear stories from real clients (shoutout to Mandy, Belinda, and Melissa!) and practical tools to help you stop spinning in circles and start making serious progress.

Send us a textAre you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call.Today, I'm breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it's about getting smarter.We'll chat about:✨ Why hustling for every single sale is a red flag 

Send us a textIn this episode I interview Carla Townsend, a money mindset and success coach. We delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors. Carla shares insights on identifying limiting beliefs, cultivating a healthy money mindset, and the importance of aligning one's business with personal values for sustainable success. They also discuss practical steps for improving financial attitudes and behaviors and the importance of surrounding oneself with a supportive and empowering community.00:00 Introduction to the Lotco Business Podcast00:41 Special Guest: Carla Townsend on Money Mindset01:11 Understanding Money Mindset and Its Impact04:28 Behavioral Patterns and Money Blocks06:04 Pricing Strategies and Market Perception09:20 Emotional Spending and Financial Awareness14:41 Overcoming Self-Imposed Limitations23:31 Cultivating a Healthy Money Mindset28:08 Masterclass Invitation and Final Thoughts29:02 Building Confidence Through Unconfident Actions30:10 Surrounding Yourself with Success30:56 Triggers and Self-Reflection34:17 The Power of Perception38:38 Starting Points for Personal Growth43:15 Finding Joy and Authenticity in Work46:39 Knowing When to Pivot or Persevere51:10 Conclusion and ResourcesMelissa Robbins interviews Carla Townsend, a money mindset and success coach. They delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors. Carla shares insights on identifying limiting beliefs, cultivating a healthy money mindset, and the importance of aligning one's business with personal values for sustainable success. They also discuss practical steps for improving financial attitudes and behaviors and the importance of surrounding oneself with a supportive and empowering community.00:00 Introduction to the Lotco Business Podcast00:41 Special Guest: Carla Townsend on Money Mindset01:11 Understanding Money Mindset and Its Impact04:28 Behavioral Patterns and Money Blocks06:04 Pricing Strategies and Market Perception09:20 Emotional Spending and Financial Awareness14:41 Overcoming Self-Imposed Limitations23:31 Cultivating a Healthy Money Mindset28:08 Masterclass Invitation and Final Thoughts29:02 Building Confidence Through Unconfident Actions30:10 Surrounding Yourself with Success30:56 Triggers and Self-Reflection34:17 The Power oSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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Send us a textOvercoming Self-Limiting Beliefs: An Interview with High Performance Mindset Coach Mandy NapierIn this episode I interview Mandy Napier, a high-performance mindset and executive coach with over 14 years of experience. Mandy sheds light on the importance of understanding and overcoming limiting beliefs, offering insights into mindset work, the role of self-talk, and the impact of early childhood patterns on adult behaviour. Among the topics covered are practical steps to create positive thought patterns, tools for setting clear intentions, the significance of maintaining daily routines, and techniques to cultivate inner calm and focus. The episode concludes with discussions on lifelong learning and the necessity of self-improvement in achieving extraordinary results.00:00 Introduction to the Lotco Business Podcast00:40 Meet Mandy Napier: High Performance Mindset Coach01:26 Understanding Mindset and Its Importance06:26 Steps to Improve Your Mindset11:12 Creating Daily Routines for Success15:27 Overcoming Self-Sabotage and Limiting Beliefs18:12 Mandy's Personal Journey and Insights20:33 The Power of Vision and Goal Setting23:59 The Role of Coaches and Mentors34:43 Conclusion and ResourcesSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textBuilding a Sustainable and Ethical Homewares Brand: An Interview with Nareen Holloway from Marmoset FoundIn this episode I interview Nareen Holloway, the founder of the homewares company Marmoset Found. Nareen shares her journey from working in streetwear retail to creating a sustainable homewares brand known for its long-lasting ceramics and glassware. The discussion covers the challenges and risks she faced, including finding ethical manufacturers, evolving her product line, and managing logistics. Nareen also provides insights into her marketing strategies, the importance of beautiful imagery, and balancing work-life harmony. This episode offers valuable advice for anyone looking to turn their creative passion into a successful business.00:00 Introduction to the Lotco Business Podcast00:32 Special Guest: Noreen Holloway from Marmoset Found02:02 Founding Marmoset Found: The Journey Begins04:04 Navigating Manufacturing and Early Challenges05:13 Scaling Up: From Small Orders to Big Risks06:57 Warehouse Evolution and Stock Management10:14 Marketing Strategies and Trade Fairs12:27 Team Dynamics and Operational Efficiency15:03 Marketing and Customer Engagement17:57 Challenges and Opportunities in Business20:48 Setting Up Wholesale Pricing22:42 Balancing Family and Business27:32 Dealing with Copycats29:55 Finding Inspiration31:21 Starting a Brand32:54 The Value of Wholesale34:37 Supporting Wholesale Customers37:22 Conclusion and Contact InformationSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textUnleashing Creative Business Success with Brydie Stewart from Mary Maker Studio In this episode I chat with Brydie from Mary Maker Studio about the intricacies of turning creative passion into a profitable business. They discuss Brydie's journey from being an art teacher to founding Mary Maker Studio, a leading supplier of fiber arts materials. Brydie shares how she left teaching to align with her creative purpose following a diagnosis of multiple sclerosis, and how she managed to establish her business globally. The conversation covers the importance of knowing your market, the impact of social media and email marketing, the balance between creativity and business acumen, and the logistical challenges. Brydie also touches on potential new endeavors such as online workshops and mentorship programs aimed at helping other creatives build successful businesses. This episode is a must-listen for creative entrepreneurs seeking practical advice and inspiration.00:00 Introduction to the Lotco Business Podcast00:40 Guest Introduction: Bridie from Merry Maker Studio02:09 The Origin Story of Merry Maker Studio03:00 Challenges and Inspirations06:52 The Creative Process and Product Development10:06 Global Reach and Social Media Impact12:44 Taking Risks and Business Growth15:43 Human Design and Personal Routines19:21 Advice for Aspiring Entrepreneurs21:12 The Importance of Paying Yourself21:30 Understanding Product Pricing22:23 Enhancing Customer Experience25:00 The Power of Email Marketing27:17 Investing in Your Business31:49 Overcoming Business Challenges34:32 Future Plans and Innovations38:57 Teaching and Mentorship41:37 Conclusion and Final ThoughtShe is a go getter and I absolutely loved talking with her more in this episode.  She shares so many gems of wisdom- I hope you enjoy as much as I did speaking with her!!You can find Brydie  @marymakerstudioFind your Human Design type at https://www.daylunalife.com/Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textLet's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.Email marketing can generate significant sales for businesses.Many businesses under utilize email marketing compared to social media.A strategic email plan is essential for effective communication.Templates can streamline the email creation process.Design elements greatly impact email readability and engagement.Regularly sending emails helps nurture customer relationships.Analyzing email performance metrics is crucial for improvement.Testing different email strategies can lead to better results.Segmenting your email list allows for more targeted messaging.Building a strong email list is vital for long-term success.Let's actually make money from your Emails.Improve your Emails in 3 days here (FREE)Head here for the Nail Your Email Marketing.00:00The Importance of Email Marketing07:15Creating a Strategic Email Plan15:48Design Elements for Effective Emails22:26Testing and Analyzing Email Performance29:28Building and Segmenting Your Email ListSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textEver wondered what things product-based business owners do to get ahead?Have you ever tried to figure out what they have in common?After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common.Some of these are actions and some of these are strategies.See how many you have and whether you think I am on the mark.I listed out 10 but I am sure there are more.Welcome to this new season in thelotco business podcast.  I love helping you build your profitable product business and sharing stories to inspire your journey. Top 10 Characteristics of Successful Product-Based BusinessesIn this episode of The Lotco Business Podcast, Melissa Robbins, a business coach, shares insights on the top 10 characteristics of successful product-based businesses. Covering points such as taking risks, diversifying sales channels, utilizing multiple marketing strategies, attending trade shows, reinvesting in the business, personalizing business operations, outsourcing, continual evolution, managing cash flow and inventory, and knowing your numbers, Melissa provides practical advice and observations drawn from her experience with various businesses. Listeners will gain valuable tips on how to grow and sustain a profitable business in the competitive retail and design industries.00:00 Introduction to the Podcast00:40 10 Characteristics of Successful Product-Based Businesses05:58 Masterclass Invitation11:05 Recap of the 10 Characteristics13:33 Conclusion and FarewellSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textWhat platform should I use for my website?   This is a question I see asked ALL the time. Now my answer is always Shopify if you are an eCommerce and product-based business.  Listen in today to find out the 10 reasons why I believe SHOPIFY is the website platform for you if you are a product-based business or eCommerce store.And why I also don't believe it is too expensive!!The  Reel about credit cards leading to abandon cart is linked here.I hope you enjoyed this episode and woud love to hear why you or won't be going with shopify!!!To find out more about working togther you can head to:https://www.thelotco.com.au/. or follow me on Instagram at @thelotcoSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textRetail Week Series Episode 1.Hands up if you want more sales? Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales.Get more customers (new ones)Get the customers you have to buy more each time (AOV).Get the customers have to buy more often  (frequency)Today I am giving you 5 quick tweaks and updates you can make to your website that can go a long way to boosting your conversion rate.Things that don't break the bank nor take hours and hours of your time.Check your numbers before starting and let me know what your conversion rate is.Then make these tweaks and grab my checklist for more!.Want help with the implementation?Check out my 5 days to boost your conversion rate  easy to follow program.Looking for attraction methods and need to explore ways to get more traffic to your website Grab my guide here. Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textWant to maximise conversions and get more buyers over the line and start stocking your range in their stores?Make sure you include these 5 things in your Wholesale catalogue.In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the competition and bring in more revenue for your business.Buyers are busy and they love looking for new and exciting products but they don't want to waste time reading your life story and  3 pages of intro. Get to the point fast, showcase your products with beautiful product and lifestyle imagery and please please please put prices inside the catalogue!!Listen in for more specifics and nitty gritty detail.Want 10 Essential Tips to Wholesale? Grab from here or comment 'guide' on instagram.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textThis is a question I get asked quite a lot in my 'How to Wholesale' program.Should I work with a Sales Agent?How much % commission do they take?Where do I find them?And then BUT that is so much % off what I already receive for wholesaling?! Why would I do that?  I don't have enough margin. Why would I use an agent?So here we go - a list of pros and cons when deciding whether to work with an agent.Why you should and why you shouldn't.How to make the most of your experience and what they need to do their job properly.I love agents, and have some amazing friends who are agents! But I have had some bad experiences with them (in hindsight it may have been my fault....). I have used them for my brand, used them to buy when I had a retail store and I have been one!!!So I have perceptive here from all sides.Let me know if this episode has been helpful.And if you want to Transform Your Wholesale and figure out how to build a sustainable profitable product business then you might want to join my Roadmap program where I dive deep into all of this and so much more!!!Shout out to all my favourite agents!!!Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textThe Importance of Listing Stockists for Retail BrandsIn this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website. I emphasize adopting an abundance mindset and encourages brands to update and share their stockist lists to encourage sell-through and improve customer service. She also touches on the inefficiency of handling stockist inquiries via email and invites listener feedback on the topic.00:00 Introduction to the Lotco Business Podcast00:34 Frustration with Brands Hiding Stockist Information01:39 The Importance of Sharing Stockist Information03:10 Encouraging Brands to Update Stockist Lists05:23 Conclusion and Call to ActionWant to up your Wholesale game?  Grab my guide on all things Wholesale and nailing your first 20 stockists here.  Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textAre you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out?How much money have you spent on your stand???If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you.Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or maybe this your 3rd or 4th show and you know you have to make some tweaks to maximise your investment then take heed of these 10, can I call them commandments?I have been involved in over 100 trade shows whether as a buyer, an exhibitor, an educator or a consultant.There are definitely some things you need to tick off to make sure you have a successful show.I hope these tips help you consider some extra elements you may not have thought of and also help prepare you so you are going in with eyes wide open!I deep dive even further into this in my Trade Show Essentials FREE webinar that covers all your questions you might have about attending and gives you clarity on what to prepare and act on prior to the show, during the show and after the show.Building A Wholesale Sales Machine training available here.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textOk today is all about working cohesively with your Retail stockists. It is about fostering successful relationships. Long term beautiful ones!Highlighting the importance of promotions, margin considerations, streamlined communication, and product support, I discuss key strategies to ensure mutual growth and long-term partnerships between retailers and brands. Leveraging my 20+ years in Retail (and Wholesale) these are the things Retailers wish brands knew before working with them.03:05 Understanding Retail and Wholesale Dynamics05:35 Maximizing Retailer Relationships08:19 Supporting Retailers for Success13:49 Effective Reordering and Communication15:12 Avoiding Undercutting and Staff Training19:10 Nurturing Long-term RelationshipsWant to know how to Build a Wholesale Sales Machine?  Check out my new training here: https://www.thelotco.com/buildingawholesalemachineSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textAfter over 20 years in Wholesale there are just things you can't google.These 5 are on the list.You don't know what you don't know right. IKYYK.One of the most common comments I get from my Transform Your Wholesale program is- 'Wow I did not even realise that and had no idea. Thank you for sharing all your insights'. So here are a few things that no-one else is talking about when it comes to Wholesale.Want to know how you can Build a Wholesale Sales Machine for your brand??Register for my FREE webinar on the Essentials to Wholesale success.Register here: https://www.thelotco.com/buildingawholesalemachineSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a text2024 is almost in the rearview mirror, and it's time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you're wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I'm sharing 10 powerful questions to guide your reflections, actionable steps for setting 2025 intentions, and tips for creating a vision board that will keep you inspired all year long. Let's make 2025 your best year yet!What You'll Learn in This Episode:Why Reflection is Crucial for Business Growth:Understand how reviewing the past year helps you build a roadmap for future success.The Power of Data:How to analyze what worked, what didn't, and why using real numbers (not just gut feelings) matters.Celebrating Your Wins:Why taking the time to acknowledge your achievements (big or small) can fuel motivation and momentum.10 Guided Reflection Questions:Thought-provoking prompts to help you uncover insights, learn from challenges, and set clear priorities for 2025.Vision Board Magic:How to create a vision board that inspires action and keeps your goals top of mind.Refining, Not Overloading:Why it's better to enhance what's already working instead of overwhelming yourself with new projects.The Guiding Question for 2025:Learn how one simple question can help you stay aligned with your goals throughout the year.Building Community and Connection:Tips on celebrating your wins with others and engaging with a network for growth and support.Key Takeaways:Reflection isn't just about looking back; it's about moving forward with purpose.Celebrating your achievements is as important as learning from your challenges.Use data and thoughtful reflection to refine your business strategies for 2025.Setting intentions and creating a vision board will help keep you focused and motivated.A guiding question can act as your North Star for staying on track all year.Grab your list of 10 questions here.Join the Product Business Growth Club here. Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textIn this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today's competitive landscape. If you've ever wondered how to expand your reach and maximize sales, this episode is for you!What You'll Learn in This Episode:Dylan's E-Commerce JourneyFrom corporate gigs with Zappos and Zulily to building thriving side hustles, hear how Dylan transitioned into multi-platform selling while adapting to a military family lifestyle.The Power of Selling on Multiple PlatformsDiscover why focusing on just your website could be holding you back and how platforms like Etsy and Amazon can skyrocket your brand's visibility.Understanding Platform-Specific AudiencesLearn how the audiences on Etsy (handmade and unique lovers) and Amazon (quick retail shoppers) differ—and why tailoring your strategies for each is key.Smart Scaling Strategies for Amazon SellersDylan's advice on starting small by focusing on your best-sellers and how personalized products can give you an edge.Game-Changing Tools and B2B OpportunitiesHow investments in tools like lasers for customization and bulk orders through B2B sales can transform your bottom line.Staying Ahead with Market ResearchWhy you shouldn't rely solely on Etsy trends and how platforms like Pinterest and TikTok can give you a competitive edge.Flexible Pricing for GrowthDylan explains the importance of prioritizing customer acquisition and long-term scalability over short-term profit margins.Key Takeaways:Diversify your sales channels to increase visibility and reach new audiences.Tailor your approach for each platform—one size doesn't fit all!Use tools and smart strategies to save time, reduce costs, and increase profitability.Be proactive in researching trends and exploring bulk sales opportunities.Think long-term—early flexibility in pricing can lead to sustainable growth.Connect with Dylan Jahraus:Find Dylan on her YouTube channel for in-depth tutorials and tips or follow her on Instagram @DylanJahraus for behind-the-scenes insights and personalized advice.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textBold, Creative, and Dancing Through Life: Cathy Hamilton's Artful Journey.This episode is all about proving that it's never too late to shake things up, chase a dream, and build something incredible. At 57, Cathy Hamilton launched her art business, Cathy Hamilton Artworks, and has been breaking barriers ever since. From her vibrant, Australian-made designs to her bold steps into trade shows, collaborations, and bespoke fabrics, Cathy is an absolute powerhouse of creativity and determination.We dive into her journey of starting a business later in life, transitioning from her kitchen table to a warehouse, and even dancing and tambourining (sic) her way through trade shows (yes, you read that right!). Cathy shares the highs, the hurdles, and her unfiltered advice for anyone thinking about pursuing their passion—no matter their age.If you're looking for inspiration, practical tips, and a whole lot of “wow, I need to start doing that,” this episode is for you! Cathy's story will have you laughing, crying, and definitely rethinking what's possible for your business and your life. 

Send us a textIn this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season. From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients.Key takeawaysFocus on foundational elements for sustainable business growth.Utilize email marketing creatively to engage customers.Incorporate fun and storytelling in marketing content.Surprise customers with unique offers and gifts.Streamline the ordering process for ease of purchase.Edit delivery options to enhance customer satisfaction.Engage customers through live product showcases.Explore online marketplaces to reach new audiences.Boost conversion rates by optimizing website elements.Participate in community eventGet on the VIP BF Waitlist here Grab the Nail Your Email Marketing Program here- Conversion Rate ChecklistSupport the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/moresalestrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Send us a textLet's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.Email marketing can generate significant sales for businesses.Many businesses under utilize email marketing compared to social media.A strategic email plan is essential for effective communication.Templates can streamline the email creation process.Design elements greatly impact email readability and engagement.Regularly sending emails helps nurture customer relationships.Analyzing email performance metrics is crucial for improvement.Testing different email strategies can lead to better results.Segmenting your email list allows for more targeted messaging.Building a strong email list is vital for long-term success.00:00The Importance of Email Marketing07:15Creating a Strategic Email Plan15:48Design Elements for Effective Emails22:26Testing and Analyzing Email Performance29:28Building and Segmenting Your Email ListSupport the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/trainingfreeAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a textRevolutionize Your Business with Cycle Syncing: Special Guest Renae FieckIn this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game. Together, we unpack the transformative concept of cycle syncing, offering practical advice on matching your business activities with hormonal phases for maximum productivity and well-being. Discover the significance of estrogen and progesterone phases, the impact of life stages like perimenopause and menopause, and how to leverage tools like the lunar cycle. Renae also share insights from her book, strategies from 'Your Cycle Advantage' and 'The Flow Collective', and personal anecdotes about the evolving conversations around women's health. This episode is brimming with invaluable tips to help you run a stress-free, efficient business that thrives alongside your natural rhythms. Tune in and learn how to master time management, enhance productivity, and embody feminine leadership for a flourishing life and career.00:00 Introduction and Guest Introduction00:56 Renee's Personal Journey03:21 Discovering Cycle Syncing03:48 Understanding Cycle Syncing05:28 Phases of the Menstrual Cycle10:25 Practical Applications of Cycle Syncing15:11 The Importance of Tuning into Your Body16:11 Adapting to Life's Unexpected Changes17:19 Understanding Cycles and Rhythms20:20 Impact of Contraception on Hormones21:48 Changing Conversations Around Women's Health25:34 Promoting the Book and Its Insights28:28 Ways to Work with ReneeTo grab Renae's book head here: Cycle Sync Your Business And head to instagram @renaefieck to follow Renae and dive into more details about how you can incorporate cycle syncing into your business. Support the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/trainingfreeAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a textIn this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset. Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience understanding, and messaging to attract and retain customers. We explore the significance of in-person interactions, understanding customer desires, and translating these into sales strategies, especially in an online setting. Tracy also highlights the need for an entrepreneurial mindset, encouraging listeners to take risks, learn from failures, and continuously improve their business practices.We discuss maintaining focus in marketing efforts and the importance of consistent mindset work, offering practical tips for product-based businesses looking to thrive in challenging economic climates.You can follow Tracy at @tracymatthewsnyAnd dive into her podcast or website to learn more about the Flourish and Thrive Academy at https://www.flourishthriveacademy.com/To join the Mel's Roadmap to Profit program and learn the Sales and Marketing Strategies you need to start and scale your product business head here: Roadmap to Profit.We are also running LIVE Pinterest Masterclass this week - join here.00:00 Welcome and Introduction to Tracy Matthews00:19 The Importance of In-Person Networking02:18 The Desire Brand Effect: An Overview02:34 Building a Jewelry Business: Lessons from the 90s03:26 Creating and Scaling Desire in Your Brand05:53 Understanding Your Audience and Messaging12:35 Marketing Strategies for Different Customer Segments22:30 Exploring Marketing Podcasts22:46 Understanding Customer Psychology23:02 In-Person vs. Online Sales24:04 Feedback from Physical Retail24:53 The Importance of Mindset27:29 Overcoming Limiting Beliefs29:52 Setting Clear Goals and Priorities36:16 Taking Calculated Risks36:41 Learning from Failures43:38 Hiring and Team Building44:52 Conclusion and Final ThoughtsSupport the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/trainingfreeAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a textIn this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX). Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos. Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis. Don't miss the chance to learn how to elevate your Shopify store to the next level.00:00 Introduction and Guest Welcome00:43 Anna's Journey to Shopify Expertise01:31 Empowering Female Entrepreneurs03:08 Why Shopify is the Best E-commerce Platform10:09 Optimizing Your Shopify Store10:37 Choosing the Right Shopify Theme14:24 Maintaining and Updating Your Shopify Theme17:21 Effective Product Page Design22:23 Streamlining the Online Shopping Experience24:06 Optimizing Your Homepage for Better Conversion28:49 Effective Product Page Strategies31:02 Essential Apps for E-commerce Success37:02 Understanding and Improving Conversion Rates40:17 Balancing Business Operations and Growth43:48 Final Thoughts and Contact InformationGet in touch with Anna at @houseofcartAggregated Core Web Vitals performance by Shopify:https://performance.shopify.com/pages/theme-performance-data-tableApps we recommended: Tolstoy - Interactive video shoppable content to engage users.Klaviyo - Email marketing automation for targeted campaigns and customer retention.Judge.me or Okendo - Product reviews to build social proof and trust.ReConvert or Selleasy - Post-purchase upsell app to increase average order value.Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.Support the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfreeAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a textIn this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces. From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all. Learn why consolidating products and pricing transparency can significantly enhance your customer experience. Discover the magic of changing your display frequently to keep things fresh while maintaining a clean and visually appealing environment. Packed with insights and actionable tips, this episode is a must-listen for anyone looking to increase retail sales. Tune in and transform your retail store today!00:00 Introduction and Overview00:18 Understanding Your Store's Hotspot01:24 Importance of Pricing Everything03:05 Optimizing Store Lighting04:22 Consolidating Products for Better Appeal05:29 Utilizing Various Heights and Levels07:41 Effective Product Grouping08:15 The Power of Regular Changes09:44 Maintaining Cleanliness10:39 Adding Visuals to Enhance Appeal12:31 Maximizing Counter Display14:48 Conclusion and RecapSupport the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfreeAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a textIn this episode, I chat with Rene Skelton of Concrete Jellyfish. We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity.We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish.Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories. The episode also highlights her unique approach to product design, the balance between creativity and business operations, and the importance of setting proper pricing from the start. Overall, this episode offers an inspiring look at Rene's dedication to her craft and the personal touches that set Concrete Jellyfish apart.We also find out how much Rene hates pop ups. And she wishes she started collecting emails a long time ago!00:00 Introduction and Guest Welcome00:24 Challenges of Small Business and Motherhood01:06 What is Concrete Jellyfish?02:12 The Journey of Concrete Jellyfish03:36 Building a Community Through Business05:31 Moving the Business to Italy06:43 Logistics and Operations12:27 Creative Process and Design Inspiration21:12 Wholesale vs. Direct-to-Consumer25:49 Pricing for Sustainability27:52 Investing in Quality Equipment28:29 Innovative and Unique Creations29:57 Building a Supportive Team31:07 Marketing and Email Strategies36:56 Balancing Work and Personal Life43:56 Future Plans and New Ventures47:54 Creating Joy and ExcitementYou can check out Rene's instagram here @concretejellyfishco and her website at https://concretejellyfish.co/ where her new collection has just been released.  Check out her innovative light weight hoops skins hereSupport the showI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/livetrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a textAnna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support the ads. Anna advises businesses to carefully consider their budget and financial sustainability when running Facebook ads. The principal themes of the conversation are: 1) Riding the storms in Facebook ads, 2) Knowing your numbers and margins, 3) The importance of bundles, and 4) Investing in a Shopify website.TakeawaysUnderstanding your customer and having a well-designed website are crucial before starting Facebook ads.Consistency in social media and email marketing is essential to support Facebook ads.Avoid common mistakes like constantly changing ads and not having enough content.Carefully consider your budget and financial sustainability when running Facebook ads. Don't panic if your Facebook ads have a bad week or day, ride the storms and trust the process.Good margins are crucial for running successful Facebook ads and acquiring customers.Bundles can be a great strategy to increase revenue and profits, especially for low-priced products.Investing in a Shopify website is worth the cost as it integrates easily with other platforms and provides a user-friendly checkout experience.Chapters00:00Introduction and Background02:14How Anna Got Started in Facebook Ads03:57Essentials Before Getting Started with Facebook Ads05:45The Importance of a Well-Designed Website08:48Monitoring Metrics and Optimizing Ads11:35The Role of Email Marketing and Social Media14:11Lessons Learned from Running Facebook Ads18:18Considering Budget and Financial Sustainability20:19Introduction and Lessons Learned22:45The Power of Bundling Products26:05Why Shopify is the Best Choice for E-commerce31:06The Cost of Doing Business34:35Building a Strong Foundation for SuccessFacebook ads, e-commerce, customer understanding, website design, content creation, retargeting, metrics, budget, financial sustainability, Facebook ads, riding the storms, knowing your numbers, margins, bundles, Shopify websiteSupport the Show.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/livetrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a Text Message.Things in business don't always go to plan.  Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!! On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for her.  We talk about the highs and lows, he different things Kristy has tried and tested in her time as a product business owner. How she went from not having any experience as a business owner to a building a multi million-dollar company.Here's a sneak peek of what you'll discover in this episode:

Send us a Text Message.IMO there really is no reason not to have a stockist list on your website. Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store.It also reeks of scarcity mindset and says something about how you feel about selling wholesale and trying to capture every little bit of margin for yourself. I could rant about this for days but today it is a quick little episode about Why you. need as stockist list on your website and also why as Retailers you need to demand your brands list you!! Support the Show.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/livetrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a Text Message."Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll uncover the most common blocks that might be holding you back and share actionable tips on how you can start to work through them. Clare brings her signature insights and transformative strategies to help us all navigate our path to financial freedom. So, if you're ready to shift your relationship with money and unlock your true earning potential, this episode is your golden tickeWant to start transforming your money mindset today? Leave us a comment or send a direct message and leap into your journey of financial empowerment!"Find Clare at @clare_wood_coach   And at Clare Wood website. Support the Show.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/livetrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a Text Message.When do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my  Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates every day since.It has changed the way she has done business and how she has expanded globally since then. Check out her range here and what it looks like now. I hope you enjoy our live chat here. Want to join the Roadmap?  Head here.Want to access my training on How to Create a Thriving Product Business.  Need help for your next Trade Show?  You don't want to miss this.Want to meet me on the Business Couch? At Life Instyle.  Make your appointment here.Support the Show.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/livetrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a Text Message.Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product.Knowing when to ask for help and where to look for expert advice is always tricky too.Mandi from Cubs and Co. was looking to make a change. She knew she couldn't keep going the way she was going but she was also a bit nervous.At the end of the day, Mandi knew she needed mentorship more than wanting to stay in her comfort zone.Mandi is one of my clients and she was willing to put in the work to create her dream product business.This episode is an Instagram live I recorded last year and that I thought what Mandi had to share was so valuable for others who are also running their business. In this episode, we discuss all of the following:00:58 Who is Mandi and what does she do?02:07 What were the early days of Cubs & Co. like?05:38 What led to Mandi getting mentorship?07:03 Changes and tweaks Mandi made from mentorship13:48 Structure and organization17:22 Mindset work21:19 Hiring help and where to find themGet on the priority list to join the Roadmap whne doors open again. https://www.thelotco.com/waitlistroadmaptoproftitSupport the Show.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/livetrainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Send us a Text Message.The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement

Send us a Text Message.When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is.A constant struggle right. ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual space is your imagery!  We humans are visual people! The visual imagery you share is part of the reason customers buy your products. And one pic is not enough.In this latest podcast episode I share the 8 types of product shots you need either online or in your wholesale catalogue to convert browsers into buyers. Here's a sneak peek of what you'll discover in this episode:

1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you? Well, sorry but if you run a business you gotta know your numbers.  I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership.The one we are exploring today is your E-commerce conversion rate.  The one inside your analytics that tells us how your website is performing.It tells us how easily customers can buy stuff!!  How easily they jump on and check out. Where they might get stuck where they fall off a cliff or where hey just are not adding anything in the first place!!!We explore all the numbers inside (add to cart rate, reached checkout rate, online store sessions) where to find them inside shopify and how it is so worth knowing this. How this can impact everything (and especially the inside your bank account).Please do not start FB or Meta ads until you have a good solid understanding of this.  To get access to my Boost Your Conversion Rate 5 day series head here.  I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Today's special guest is, Dr. Ben Robbins. I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness.Now I know the world of athletes and entrepreneurs can be very different, but they have one thing in common.. Mindset! You can't be a successful athlete if your head isn't in the game and you won't be a successful business owner if you aren't in the right headspace.  Ben's expertise is in Mental Health and Wellbeing and he shares ways you can separate yourself from your limiting beliefs no matter who you are.In this episode, we discuss all of the following:01:52 What sort of work Ben does03:43 What is mental fitness?06:53 Reactive responding11:05 Managing your mental fitness15:59 Training your mind and inner dialogue31:46 What type of clients does Ben work with?34:22 The mental health continuumFollow Ben on Instagram.Connect with Ben on his website.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Have you ever thought about adding a digital element to your product business?This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started? Having a product business is not the only way to have a business. This could be an option for some of you either now or in the future.TakeawaysHaving a digital online business allows you to create and sell digital products repeatedly.There are various types of digital businesses, such as teaching, coaching, and providing resources.Enjoying the journey is just as important as reaching the end destination in business.Digital business offers opportunities for extra revenue streams and flexibility in how you run your business.James Wedmore's program, BBD, provides valuable insights and resources for building a successful digital business.00:00Introduction to Digital Online Business02:19Adding a Digital Element to Product-Based Business03:15Endless Possibilities of Digital Business07:14Success Stories of Digital Business13:04Benefits and Freedom of Digital Business14:37Sharing James Wedmore's BBD ProgramYou can get access and find out more here https://www.thelotco.com/bbdI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Things in business don't always go to plan.  Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!! On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for her.  We talk about the highs and lows, he different things Kristy has tried and tested in her time as a product business owner. How she went from not having any experience as a business owner to a building a multi million-dollar company.Here's a sneak peek of what you'll discover in this episode:

Have you ever wondered how important branding and customer experience is for your product business? In this episode, I chat with Stefi Kerby from Celia Loves to talk all about customer experience and the scholarships she is part of. We discuss all of the following:05:11 What Stefi looked for as a judge of the LifeStyle scholarship07:50 Being unique in a saturated market10:56 Establishing principles at the start of business19:15 Where Stefi gets feedback from23:17 Having strong imagery24:45 Applying the advice & feedback you getShop all things Celia Loves. Follow Celia Loves on Instagram. Connect with Stefi on Instagram.Listen to another episode with Stefi on thelotco business podcast.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Have you ever used Many Chat for your product business?Many Chat is an automation tool used to answer questions, respond to customers, etc. It saves you time and gives your customers an instant response.I brought on Sam from Ads for Breakfast to talk more about how she helps businesses use Many Chat!We discuss all of the following:03:00 Sam's background04:14 What is Many Chat?11:33 Advice Sam has for setting up Many Chat16:12 Brands Sam has worked with22:01 Benefits of Many Chat in your product businessConnect with Sam on Instagram.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

What is something you wish you could tell your wholesaler?In this episode, I talk about all the things retailers want the brands they work with to know.As a wholesaler, it's your job to build a long-term relationship with your retailers.Wholesalers: get out your pens and papers to take some notes!I discuss all of the following:00:30 My background in retail02:35 16 things retailers want you to know22:54 What you can do as a retailer23:11 Offering an experienceI'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, optimizing your website's product page, saving time with phone widgets and tech shortcuts, balancing customer attraction and retention, adding customer experience to your business, and implementing tests in the hiring process.These are just a few of pieces of valuable information I gained from attending as speaking at the event.I can't wait to have some more guests on the podcast to discuss some of these topics in greater detail.TakeawaysSell the problem you solve, not the product you have.Add storytelling elements to your business.Explore TikTok Shop as a potential marketing platform.Utilize AI to streamline processes and save time.Understand your value and confidently communicate it.Optimize your website's product page with multiple photos and reviews.Save time with phone widgets and tech shortcuts.Balance customer attraction and retention efforts.Add a customer experience element to your business.Implement tests in the hiring process to find A players.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.

Have you ever wanted to start a product business?But you aren't sure you're ready for the business risks or potential copycats?In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found.Nareen has experienced it all - From marketing to stock to work/life balance to copycats.Tune into this episode to hear us discuss the following:00:53 Who is Nareen Holloway and what is Marmoset Found?06:38 Taking risks with your business08:09 Managing stock and stockists11:32 Using imagery for product businesses13:40 Marmoset Found's team members16:16 Using photoshoots for marketing20:13 What is the hardest part of business for Nareen?25:34 Would Nareen do anything differently with her business?30:50 Dealing with copycats33:29 Where does Nareen get her inspiration from?35:07 What advice does Nareen have for anyone starting out?37:05 Why wholesale and how can you support wholesalers?Connect with Marmoset Found on Instagram.Shop all things homeware at the Marmoset Found website.I'm Mel Robbins! from @thelotco Register for my FREE webinar here https://www.thelotco.com/trainingAnd if you want a Roadmap to Building a Profitable Product Business head here for directions! Looking for specific help with Wholesale? Check out the Transform your Wholesale programFind more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years in Retail and Wholesale Sales and Marketing.Grab my 8 step checklist on building a profitable product business.