Podcasts about brand serp guy

Learn how to take control of your personal brand online with Jason Barnard's Kalicube Process. In this episode of *Talking with the Experts*, Rose Davidson interviews Jason Barnard, also known as "The Brand SERP Guy," about taking back control of your personal brand online. Jason reveals his unique and effective Kalicube Process, a simple, non-technical method anyone can use to influence how Google presents their personal brand. With years of experience in online brand management, Jason explains the steps to reshape your digital presence, build thought leadership, and become ubiquitous in your niche. Throughout the conversation, Jason breaks down his proven three-phase process that not only helps business leaders take control of their brand narrative but also elevates their authority and visibility in their industry. Whether you're a CEO, founder, or entrepreneur looking to grow your influence, this episode will give you the insights and strategies to ensure Google shows your personal brand in the best possible light. Three Things the Audience Will Learn: 1. How to take control of your personal brand's narrative online. 2. Steps to position yourself as a thought leader among your peers. 3. How to build ubiquity and become famous to your target audience. Connect with Jason: https://www.facebook.com/jasonmartinbarnard/ https://www.facebook.com/kalicube https://www.linkedin.com/in/jasonmbarnard/ https://twitter.com/jasonmbarnard https://www.youtube.com/@jasonmbarnard https://twitter.com/TeamKalicube Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ PROMOTION: https://kalicube.com/guides/ ▼ ▼ You can connect with/follow Talking with the Experts: Book a guest spot: https://bit.ly/45Vslx8 Website: https://talkingwiththeexperts.com/ LinkedIn: https://www.linkedin.com/company/talking-with-the-experts/ Facebook Page: [Rose Davidson] https://www.facebook.com/rosedavidsonaustralia/ Instagram: https://www.instagram.com/rosedavidson_australia/ YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends

Main talking points include:In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.In a conversation that covered a myriad of topics, the main talking points include:Importance of Managing Brand SERPsThe Role of Google's Knowledge GraphModern SEO and Entity ManagementThe Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)The KaliCube Process (Understandability, Credibility, Deliverability)Knowledge Panels as a KPIInfluence of AI on Branding and SEOMaintaining Consistency Across Digital FootprintsSchema Markup and Implicit SemanticsThe Value of Building AuthorityActionable Steps for Individuals and AgenciesConnect with JasonJason's Book: "The Fundamentals of Brand SERPs for Business" is available on AmazonJason's Website: https://jasonbarnard.com/Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!

Jason Barnard is known as the Brand SERP Guy and runs his own SEO agency called Kalicube. You might be here because of his wisdom and experience in Google Knowledge Panels but it all comes full circle back to branding for companies and for yourself as a person. Without sharing all the key insights of this episode, it will change your thoughts about how Google looks at the internet today and what you need to do to get ready for any more disruptions. He is also the author of The Fundamentals of Brand SERPs for Business!

Dive into the world of digital marketing with Jason Barnard, entrepreneur, writer, and CEO of Kalicube, on this episode of "United States of Small Business." Known as "The Brand SERP Guy," Jason shares his insights on why Google is crucial for small business owners, what a Google SERP (Search Engine Results Page) is, and how businesses can leverage this knowledge for success. Learn from Jason's rich history of digital innovation, from founding multiple companies to developing groundbreaking software that automates digital marketing strategies. He'll also offer practical SEO tips for small businesses and discuss key takeaways from his book, "The Fundamentals of Brand SERPs for Business." Whether you're a startup or a seasoned enterprise, Jason's expertise will help you harness the power of Google to enhance your online presence and drive business growth. Check Jason out here: https://kalicube.com/ Buy his book here: https://amzn.to/4dhNXbb --- Send in a voice message: https://podcasters.spotify.com/pod/show/usofsmallbusiness/message

I had an insightful conversation with Jason Barnard, The Brand SERP Guy, about Google's biggest algorithm update ever - the Killer Whale update. We discussed how Google made massive changes to its Knowledge Graph in July 2022, focusing on people entities and EEAT credibility signals. This then rolled out into core updates in August and September 2022. Jason explained how the changes affect personal brands and how to prepare, including sculpting your online entity so Google understands you correctly. He also shared tips on monitoring brand SERPs to optimize your digital marketing strategy. This update shows the growing importance of brand signals and entities. Don't miss Jason's follow-up webinar on this topic here: https://kalicu.be/killer-whale/ https://www.youtube.com/watch?v=RhJlCP-gymY Or watch the video version of this podcast: https://www.youtube.com/watch?v=nEe2SMzCFfo

Jason Barnard is the CEO of Kalicube, a software company that helps business leaders take control of their brand narrative online and dominate the competition.

Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions. As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process. Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week's episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth. As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week's super delightful guest, Olesia Korobka. What you'll learn from Tonya Eberhart and Michael Carr 00:00 Tonya Eberhart, Michael Carr and Jason Barnard 02:20 Brand Face Brand SERP 02:30 Tonya Eberhart's Knowledge Panel 02:53 Michael Carr's Brand SERP 05:39 Why Your Current Brand Might be Attracting the Wrong Clients 07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display 08:16 First D: Defining Your Brand Identity 09:17 The Importance of Brand Definition 13:42 The HEAP Code for Starting Your Brand Definition Phase 14:00 Help: People You Can Help 14:40 Enjoy: People You Enjoy Working with 15:11 Appreciate: People Who Appreciate What You Do 15:45 Profitable: People Who Brings Profit 16:56 Second D: Developing Your Brand 18:13 Two Parts of Brand Development: Story and Images that Support the Story 18:40 Third D: Displaying Your Brand 21:26 Balancing Personal Brand and Business Verticals 26:34 Charging What You are Worth 28:43 Unveiling Inner Stars 30:12 How Does Branded Search Help with Changing How You are Seen? 31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka This episode was recorded live on video July 18th 2023

Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions. As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process. Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week's episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth. As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week's super delightful guest, Olesia Korobka. What you'll learn from Tonya Eberhart and Michael Carr 00:00 Tonya Eberhart, Michael Carr and Jason Barnard 02:20 Brand Face Brand SERP 02:30 Tonya Eberhart's Knowledge Panel 02:53 Michael Carr's Brand SERP 05:39 Why Your Current Brand Might be Attracting the Wrong Clients 07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display 08:16 First D: Defining Your Brand Identity 09:17 The Importance of Brand Definition 13:42 The HEAP Code for Starting Your Brand Definition Phase 14:00 Help: People You Can Help 14:40 Enjoy: People You Enjoy Working with 15:11 Appreciate: People Who Appreciate What You Do 15:45 Profitable: People Who Brings Profit 16:56 Second D: Developing Your Brand 18:13 Two Parts of Brand Development: Story and Images that Support the Story 18:40 Third D: Displaying Your Brand 21:26 Balancing Personal Brand and Business Verticals 26:34 Charging What You are Worth 28:43 Unveiling Inner Stars 30:12 How Does Branded Search Help with Changing How You are Seen? 31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka This episode was recorded live on video July 18th 2023

Do you feel like your website or brand is lost in the endless sea of search engine results? Does it seem like no matter what you do, you just can't break onto page one or get those coveted top rankings? Well, today's guest, Jason Barnard is here to help you finally stop getting buried by search engines. Known as the "Brand SERP Guy," Jason is an international authority on managing brand search optimisation and online reputation. In this info-packed episode, he shares insider tips to take control of how you appear on Google, Bing, and other search platforms. Full show notes: https://trailblazer.fm/buried-by-search-engines/

Do you want to sound like a natural pro in your podcast? You're in for a treat because podcaster and voice actor Jason Barnard is with us to share his top tips on sounding good on your recordings while being great at delivering your message. If you want to hear more from our exciting conversation, press the play button!   WHAT TO LISTEN FOR An advantage of using a lapel mic when podcasting Main difference between making guest and solo episodes Creative ways to sound natural and engaging during recordings The impact of making mistakes and accepting them Major red flags when finding podcast guests   RESOURCES/LINKS MENTIONED Zoom H5 4-Track Portable Recorder Boowa & Kwala PodMatch   ABOUT JASON BARNARD Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author, and digital marketer specializing in Brand SERP optimization and Knowledge Panel management. He uses the pseudonym "The Brand SERP Guy" for his professional work. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly contributes articles to leading digital marketing publications. Spanning five seasons, his podcast, "Branded Search (and Beyond) with Jason Barnard," has become a weekly staple in the digital marketing community. The conversations are always intelligent, always interesting, and always fun! Jason founded multiple companies: Kalicube, but he also founded WTPL Music and UpToTen.    CONNECT WITH JASON Website: Jason Barnard Podcast: Branded Search (and Beyond) with Jason Barnard   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here! 

On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called the kalicube process, which focuses on identifying available resources and aligning them to what the audience is looking for to project the right solutions to Google and build an entire digital and SEO strategy around it. The conversation delves into building credibility through clear messaging and marketing tactics, and identifying one's brand and resources to serve the audience. They also cover the importance of understanding one's own business offerings and credibility to effectively communicate with clients. Key takeaways include the importance of creating videos and adding subtitles, giving Google more clues through packaging elements, and focusing on branding, marketing, and SEO in that order. Tune in for expert insights on building a successful SEO strategy and growing your business online. Jason Barnard is the CEO of Kalicube. He is also an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. The Importance of Demonstrating Credibility to Google: "What the machine is trying to do is understand who you are, what you do, and which audience you serve. Figure out if you're credible as a solution, and figure out if you actually have the correct solution..."— Jason Barnard 00:05:07 Achieving AI Credibility: "When you search Calicube, Google, its new generative AI, comes up with the perfect description and the perfect follow up questions because of the way we set up our entire understanding, credibility and deliverability system. If we think back to what I was saying earlier on, we make sure Google understands who we are, what we do and what we offer. It knows that we're a credible solution and we've got deliverable content that is useful to it and to its users."— Jason Barnard 00:11:56 How to Solve Duplicate Content Issues: "Your best bet is to be the decisive person. You say, Right, okay, I've got these two pages. I will either choose one or I will merge them, create one single page that actually solves the problem completely, rather than two that half solved the problem."— Jason Barnard 00:20:46 Learn more about your ad choices. Visit megaphone.fm/adchoices

oin Jason Barnard, the Brand SERP Guy, as he shares expert strategies for managing your brand's presence on Google. Whether you're a small business owner, freelancer, or consultant, learn how to make your brand stand out in the digital world. 'Google is your new business card, a child thirsty for knowledge—we need to educate it,' says Barnard. -------------------------------------------------------------------------------

Jason Barnard is the CEO of Kalicube, a software company that leverages Google to create future-proof brand-focused digital strategies for businesses. Jason has been touted as the one person Google says has as much insight into their knowledge algorithms as their own insiders. Jason is known as The Brand SERP Guy, a digital marketing consultant who specializes in Brand SERP optimization. Jason also spent 8 years as a Punk-Folk Musician and 10 years as a blue dog in a cartoon TV series for kids produced by ITV International and airing in 15 countries. On today's episode, Jason discusses the benefits of living a mindful, desert island life. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Company: Kalicube.com Website: https://jasonbarnard.com Podcast: Branded Search( and Beyond) By Jason Barnard Book: The Fundamentals of Brand SERPs for Business By Jason Barnard Most Influential Person Boo-ah (That's me. A creation of both me and my ex-wife). His personality had an incredible, calming influence on me. His personality rubbed off on me, and Boo-ah is a deeply kind, generous, and deeply thoughtful, mindful character. Effect on Emotions Being aware that you can't change something, and learning to accept it reduces massively, frustration for me. So one thing that I got out of my experience in Mauritius, and my depression, was that frustration in my life reduced significantly afterward. Because I could accept that things move at speed, they move out. If I can't change that speed, then I need to accept that speed is something I don't appreciate or don't want in my life, or happening. If I can't change it, I need to accept it. And that reduces stress and reduces frustration. And it's been life-changing. Thoughts on Breathing The only time I ever focus on my own breathing is when I'm singing, and what I've learned from singing is that I got quite powerful lungs, so I can actually get a lot of air in and sing quite a lot of time without taking another breath. So one of the things I do when I'm singing, I'm playing with double bass, is learn to breathe incredibly deeply, and that may be added to the pleasure of playing the music because I would imagine I'm getting huge hits of oxygen every time I do that. Suggested Resources Book: Confucius from the Heart By Yu Dan App: Spotify Bullying Story Sometimes in my personal life, but in business as well, I feel that I've been bullied by somebody. And it's more along the lines of manipulation. But manipulation is a kind of bullying. And it's psychologically very violent. It seems like normal behavior, and what I also know is it's a normal relationship, but I feel bullied. And if I am mindful of the fact that I don't want to do what they're pushing me to do, and can just say, well, actually, no, this is what I need, this is what I want. I would be much better off. Related Episodes The Gut-Brain Connection; Wade Lightheart Finding Karma In The Heart Of The Himalayas; Michael Schauch How To Live From The Heart; Nanette Hucknall Special Offer Are you experiencing anxiety & stress? Peace is within your grasp. I'm Bruce Langford, a practicing coach, and hypnotist helping fast-track people like you to shed their inner bully and move forward with confidence. Book a Free Coaching Session to get you on the road to a more satisfying life, feeling grounded and focused. Send me an email at bruce@mindfulnessmode.com with ‘Coaching Session' in the subject line. We'll set up a Zoom call and discuss how you can advance to a better life.

If you're feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard is for you.You will learn:1. What Google needs to know about you to get you noticed2. How to optimize your podcast to be visible on Google3. About the credibility and understanding factors that Google uses to rank your content Jason Barnard, known as The Brand SERP Guy, is an expert in brand search and SEO. He helps brands and entrepreneurs craft and maintain a strong, impactful digital presence on Google.

How do you manage your brand on Google? What is an SERP and why is it important?Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work! Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode:Law Firm SEO by Jason HennesseyConnect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work!  Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.  In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer). Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode: Law Firm SEO by Jason Hennessey Connect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work!  Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.  In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer). Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode: Law Firm SEO by Jason Hennessey Connect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Another super interesting Q&A session with Jason Barnard - The Brand SERP Guy - is coming. Don't miss this one! Jason has triggered well over A THOUSAND Knowledge Panels and his company (Kalicube), has data on 40,000 Knowledge Panels going back 5 years. He is the "Google Whisperer" - he knows how to get and keep, a Knowledge Panel for people, companies, events, products, and any other Entity. This Q&A will focus on the easy-to-implement practical tips, techniques, and strategies you need to trigger a Knowledge Panel (if you don't have one) or enrich it (if you do). This is a unique opportunity to get straight answers to your questions about getting, managing, and enriching Knowledge Panels for any entity type. So come along to the live event to ask your noobie questions and get a clear, helpful answer from Jason... he assures me that, because the world of Knowledge Panel management is new, there are no stupid questions, only questions people are afraid to ask for risk of looking foolish. Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

In this video, we learn from Jason Barnard, the Brand SERP Guy, digital marketing consultant, and author, how to effectively manage your brand presence on Google, particularly for small businesses, freelancers, and consultants. Barnard provides invaluable insight into the strategies and tactics needed to ensure your brand stands out in the digital landscape "Google is your new business card, it is a child, thirsty for knowledge. We need to educate it," he says. Watch here: https://youtu.be/gCb0eVLv9fI Listen on top podcast platforms here: https://pod.link/thekajstudio Subscribe to us on YouTube for instant updates on live streams and new episodes. And do tell a few friends if you can! What are your thoughts and opinion on the topic we discussed in this episode? I'd love to hear from you. Got questions? Ping me on LinkedIn --- Send in a voice message: https://anchor.fm/kajmasterclass/message

Join Tacey and her Special Guest Jason Barnard, "The Brand SERP Guy". Today's Topic: Teaching Google Who We Are & What We Do.   Timestamp: 01:46: What is Search Optimization and how to best use it. Timestamp: 05:13: The Evolution of Search Engines & The Improvements We Can Utilize Timestamp: 08:14: Google Business Cards Timestamp: Google Knowledge Panel Timestamp: 24:35: Jason's Speed Round   Jason's Contact Info: Website: https:jasonbarnard.com LinkedIn: @jasonmbarnard   Tacey's Contact Info  @taceyatkinson (All social links here): www.taceyatkinson.com

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you'll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan's Theory on Why Many SEOs are Musicians05:14 Hum JAM's Brand SERP in Atlanta05:42 Hum JAM's Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan's Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM's Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it's Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan's Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you'll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan's Theory on Why Many SEOs are Musicians05:14 Hum JAM's Brand SERP in Atlanta05:42 Hum JAM's Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan's Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM's Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it's Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan's Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you'll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan's Theory on Why Many SEOs are Musicians05:14 Hum JAM's Brand SERP in Atlanta05:42 Hum JAM's Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan's Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM's Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it's Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan's Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Join Jason Barnard, the Brand SERP Guy, as he shares expert strategies for managing your brand's presence on Google. Whether you're a small business owner, freelancer, or consultant, learn how to make your brand stand out in the digital world. 'Google is your new business card, a child thirsty for knowledge—we need to educate it,' says Barnard. -------------------------------------------------------------------------------

In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard.  Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007.  Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake.  This is where  the Knowledge Panel comes into picture and how Google will present you to the searchers, e.g. who you are, what you have to offer, what is your brand, etc. Listen and learn how easy it is or how much less effort you can build up your Knowledge Panel using the Kalicube process than doing it manually.  There's more to this episode that you can pick up especially on brand SERPs, so listen to the very end and make sure to download the transcript of the episode.   Podcast Highlights: 01:05 Introduction of the episode, the guest and how did they get introduced 03:34 The background of Jason Barnard and how he got to correct Google in presenting him as the character Blue Dog. 04:56 Why is it important to connect the dots for Google to see the different properties that they will take into account,  according to Gert? 06:26 What is the difference between branded and non-branded searches? (...When should people start to worry about their brand?) 10:01 How important are rich snippets for  courses or in a coaching program? (...What is Schema Markup in terms of how Google makes sense of what a web page is actually about?) 12:56 What benefit can it give you to take as much advantage of Google, play their game as a bonus perspective, rather than thinking of it as taking something away from you? 17:30 Although Google My Business and the Knowledge Panel are set up differently, how can the two exist together? (...Can everybody get a knowledge panel?) 21:18 What are the different options in Kalicube that people can use and what is the three-step process that goes on an eternal cycle for Google? 24:18 How long does it take to build the Knowledge Panel? (...What are the caveats to it?) 27:55 What are second party websites that you can have partial control of and what about the third party websites that you have no control of, but are confirming what you are saying on your website?   30:24 How much effort does one need to put up a knowledge panel by doing it manually compared to the Kalicube Pro's process? 31:57 How was Jason able to change his description with Google from a musician to being an author first? 35:45 What are the 3 most important things than Google's offering on Schema Markup? (...How important is entity description?) 30:39 How does Google take into account when it comes to ranking non-branded terms? 42:23 Where to connect with Jason Barnard? 43:25 End Resources:  Past episode with Katrina McKinnon - https://seoleverage.com/podcast/088-how-to-write-helpful-content-with-katrina-mckinnon/ Book, The Fundamentals of Brand SERPs for Business by Jason Barnard - https://www.amazon.com/Fundamentals-Brand-SERPs-Business/dp/1956464107 Connect with Jason Barnard:  Website - https://jasonbarnard.com/ Website - https://kalicube.com/ Twitter - https://twitter.com/jasonmbarnard Kalicube Academy - https://kalicube.academy/ LinkedIn - https://www.linkedin.com/in/jasonmbarnard/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Jason Barnard says "Google is a Child - Learn to Educate Google" tells here how. A Digital Marketing Expert known as "The Brand SERP Guy", Author of "The Fundamentals of Brand SERPS for Business" on Amazon. Specializing in Brand SERPS and Knowledge Panels. https://kalicube.com

Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).His backstory:  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...This episode was recorded through a StreamYard call on July 26, 2022.You find the show notes here: https://webdrie.net/s1-e37-why-is-google-your-new-business-card-with-jason-barnard-the-brand-serp-guy/Did you already about our CMO

On this episode of The Author Factor Podcast I am having a conversation with digital marketing consultant and author, Jason Barnard.Jason (known as The Brand SERP Guy) specializes in Brand SERP (Search Engine Results Page) optimization and Knowledge Panel management.Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022.This is an insightful conversation not only because of what being a published author has done for Jason, but also because SERP is important to all book authors.Learn more about Jason by visiting JasonBarnard.com.

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013. To Know more about him, visit - https://withjasonbarnard.com

Austin Armstrong talks with Jason Barnard about how to get your business on TikTok today. Austin Armstrong is a consultant, lifelong digital marketer, public speaker, SEO nerd and TikTok marketing expert. He has been involved in search engine optimization and social media marketing for over 17 years. Austin is CEO and co-founder of Socialty Pro, a full-service digital marketing agency based in Alexandria, VA. He also hosts BusinessTok, a TikTok marketing podcast where he interviews real businesses using TikTok to start and grow their business. Austin has extensive experience and knowledge in various industries and loves helping individuals and businesses grow their online presence to generate brand awareness, customers, and product sales by getting creative and thinking outside the box. Companies use social media platforms to get in front of their target audiences. Each platform has its strengths and drawbacks, but in this episode, TikTok is the star. TikTok started out as a fun social media platform that provided short video content for young people, and it has evolved into a major platform for businesses to reach potential customers. And as a business, it's surprisingly tricky to manage. In this episode with Jason Barnard, the amazing Austin Armstrong gives incredible insights on how to get started on TikTok for your business, with brilliant content strategies, TikTok tips, and tactics to avoid on the platform. And oooh, his Three-tier Content Funnel Strategy is definitely something all businesses need. It's also pretty interesting how TikTok works as a search engine, providing relevant content to people on the platform with 10-second to 10-minute clips. How cool is that? As always, the show ends with passing the baton. . . Austin passes the virtual baton to next week's groovy guest, Tim Fitzpatrick. What you'll learn from Austin Armstrong 00:00 Austin Armstrong and Jason Barnard00:44 TikTok's Brand SERP01:32 TikTok's Knowledge Panel02:51 An Overview of The Brand SERP Guy's TikTok04:36 TikTok Tips from Austin Armstrong07:16 TikTok Vs Instagram08:05 How to Influence TikTok's Video Suggestions09:05 How to Communicate with TikTok Your Focus of Interest.10:22 How Does Caption or Description Affect Content Ranking? 10:56 How Important are Hashtags on TikTok? 13:25 Can Branded Hashtags be an Advantage on TikTok?14:27 Is Posting Consistency a Ranking Factor on TikTok?15:45 Austin Armstrong's TikTok Content Strategy16:20 The Three-tier Content Funnel Strategy of Austin Armstrong16:26 Broad Content: Top Funnel17:17 Nurturing Phase Content: Middle Funnel17:43 Call to Action: Bottom Funnel18:10 Outlining Content Categories 19:40 How to Build Trust with Your Target Audience on TikTok21:10 What Age Group is Active on TikTok?22:45 How People Use TikTok as a Search Engine29:50 Passing the Baton: Austin Armstrong to Tim Fitzpatrick This episode was recorded live on video August 16th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you're a new business, your brand will be Googled. Unfortunately, what many organizations don't understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you're a new business, your brand will be Googled. Unfortunately, what many organizations don't understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company's billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there's no understanding of how they function. Today, Jason talks about what brand tech is. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company's billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there's no understanding of how they function. Today, Jason talks about what brand tech is. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

980 My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Why do I call myself The Brand SERP Guy? Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I've been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. That should pique the interest of any marketer in any industry

In this episode of The SaaS SEO Show, we've interviewed Jason Barnard, Brand SERP Guy at Kalicube, and discussed brand SERP optimization.Here's what we're covering: Can Google associate you with certain entities? What is brand SERP optimization and why is it important? Managing your knowledge panel without schema markup. How digital PR can help brands perform better organically? Stay Tuned:► Website► LinkedIn► YouTubeDon't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.This episode is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.  Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason's book and an EDGE of the Web hat for contributing!  Show us the weirdness you're seeing out there! [00:04:20] Google is determined to keep you on the SERP [00:06:42] Features of the BrandSERP [00:07:51] Experimenting with Google [00:09:24] If Google has Confidence, It Reacts Quickly: Meta [00:15:38] Optimizing for Rich Site Links and Rich Elements [00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:21:26] How to Get Twitter Cards on your BrandSERP [00:24:37] Videos on the BrandSERP: Tik Tok & YouTube [00:25:36] People Also Asked Opportunites for BrandSERP Optimization [00:27:09] Sponsor for EDGE of the Web: Site Strategics [00:28:39] How Do You Remove Elements from the BrandSERP? [00:36:33] The Entity's Identity Taking Shape [00:38:39] Will There Be Blackhat BrandSERP Tactics? [00:40:10] How Can Entity SEO be used in a Crisis Management Situation?

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we're unpacking concepts around this on this podcast as well as the second segment.  But, Is Brand SERP SEO?  Are Brand SERPs a ranking factor for keyword ranking?  We're covering these questions and so much more in this episode.    We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you could win Jason's book as well as an EDGE of the Web hat for contributing!  Show us the weirdness you're seeing out there! [00:04:02] Writing the Book was an Experiment to Adjust Google's Understanding of Jason [00:07:01] Google has Been Working with this Aim All Along But Needed the Technology to Do It [00:09:15] Separating Entities: Disambiguation as a Strategy [00:11:37] Humans Understand Through Association [00:12:34] Teach Google That Triplet, Who You Are, What You Do, Who Your Audience Is [00:13:29] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:20] Is Brand SERP Optimization (SEO) Search Engine Optimization or Something Parallel? [00:17:35] Brand SERP is a Representation of Google's Opinion of the World's Opinion of You [00:20:19] Is There a Correlation Between Brand SERP and Keyword Ranking? [00:22:09] Sponsor for EDGE of the Web: Site Strategics [00:25:03] What Have Been the Challenges in Writing a Book to Reeducate SEOs Around the World? [00:29:01] How Do You Map a Learning Brain? [00:32:48] If You Haven't Started to Master the Vertical Brand Serps in Two Years.... [00:35:14] Our Special Giveaway: Jason's Book & an EDGE of the Web Hat! #BrandSERPOddities

In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business Card and It Is Up to You to Optimize Yours.Brand SERPs are search engine result pages generated by Google, Bing, and DuckDuckGo when users type a set of words into a search engine to discover more details for information they seek.Jason Barnard, The Brand SERP Guy, teaches people how to convince search engines to showcase the optimal details about themselves, their companies, or their brand names. As Jason notes,Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a digital business card—the single most important online representation of your brand message.In The Fundamentals of Brand SERPs for Business, Jason uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy.Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP sexy so you can surpass your competition.Among other occupations, Jason has been a musician, a screenwriter, a songwriter, a digital marketer, a software developer, and a blue cartoon dog.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.About John KremerWebsite: https://www.bookmarketingbestsellers.com1001 Ways to Market Your Books: https://amzn.to/3ICjpAsSnipFeed: https://snipfeed.co/bookmarketingBuy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Listen to Jason Barnard who is a Brand SERP Guy. Jason dives into detail about all things Google. He helps us understand Google from the perspective of raising a child and what we can do to make sure we train it correctly. Jason gives us all great advice at the end of the episode on how you can train Google to show the information you want people to know about you. Tune in now to learn more about Jason!Jason BARNARD, Brand SERP GuyGuest WebsiteGuest LinkedInGuest TwitterGuest FacebookKalicube Resources:Kalicube YoutubeKalicube TwitterKalicube LinkedInKalicube Facebook"With Jason Barnard"Kalicube WebsiteFind Us on Social Media:InstagramTwitterLinkedInTikTokFacebookWebsiteBUY Intelligent Apparel from the Intelligent Brand

Jason Barnard, The Brand SERP Guy at Kalicube, continues discussions on the importance of brand search engine results pages and online reputation management. We're unable to control everything that is said about our brand online. But, we can proactively put things in place to minimize the damage.Today, Jason shares his tips on proactive online reputation management. Show NotesConnect With: Jason Barnard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Barnard, The Brand SERP Guy at Kalicube, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who your audience is. When Google has that understanding, it can represent you incredibly well to users. Today, Jason talks about knowledge panels for people versus companies. Show NotesConnect With: Jason Barnard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do you get those knowledge panel thingies with your picture on the righthand side of the search results? Jason Barnard is the man who will tell us all.  He is known as the Brand SERP Guy and is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Jason has also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog. Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (https://confident.live/subscribe) (

In our finale episode for 2021, we asked 5 experts about the biggest things that happened in their field this year. They also shared their predictions on what marketers should focus on in 2022.Brent Csutoras, Digital Marketing Strategist, talked about Online MarketingKelsey Jones, SEO Content Leader, shared her thoughts about Content MarketingJason Barnard, The Brand SERP Guy, discussed SEO StrategyTomek Rudzki, Head of R&D at Onely, talked about Tech SEOJon MacDonald, Founder of The Good, shared his insights about E-commerce and CROLinks in this episode:https://www.linkedin.com/in/brentcsutoras/https://www.linkedin.com/in/kelseychildress/https://www.linkedin.com/in/jasonmbarnard/https://www.linkedin.com/in/tomekrudzki/https://www.linkedin.com/in/jonnymac/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

This episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. >> See Jason Barnard's first appearance in Episode 60.>> Visit Jason's website.On today's show, we're talking about Google My Business and how your business can best control the results.Google My BusinessJason and the Nerds look at the different elements in a Google My Business search result (officially becoming Google Business Profiles soon). Which fields are controlled by the algorithms and which can you, as the business owner, control yourself? What's the best way to start getting proactive about managing your business details in Google?Fun Links MentionedSee all the projects and tools Google has built, then killed over the years. https://killedbygoogle.com 

This episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels.  Why “The Brand SERP Guy”?  A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013.  >> See Jason Barnard's first appearance in Episode 60. >> Visit Jason's website. On today's show, we're talking about Google My Business and how your business can best control the results. Google My Business Jason and the Nerds look at the different elements in a Google My Business search result (officially becoming Google Business Profiles soon).  Which fields are controlled by the algorithms and which can you, as the business owner, control yourself?  What's the best way to start getting proactive about managing your business details in Google? Fun Links Mentioned See all the projects and tools Google has built, then killed over the years.  https://killedbygoogle.com 

This episode we welcome back Jason Barnard. Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. Let's catch up with Jason since he was last on our podcast. Today we are talking about two things as time allows that are important to note about your search appearance. First, Google My Business page and it's elements. Second, why you should run a content strategy in your business. First up - Google My Business Page… or is it Google Business Profile now? Jason Barnard shares the number of elements in this panel that are controlled by the algorithms and those not by the business owner. As well as the importance of starting to proactively manage/influence them. The idea that local businesses can run content strategies and get rich elements/SERP features in their Brand SERP. This would include the fact that they can totally dominate their own Brand SERP with Twitter, FB, YT, videos, images, etc. - it takes a well organized approach, consistent work, and a little patience. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Jason Barnard is known as The Brand SERP Guy. SERP stands for search engine results page. Just think about any time you Google someones name, a band, an actor, a business - that's what pops up in the results. And he works to understand Google and how you can adjust what pops up when people search for you. That's pretty cool. In his lifetime Jason has been in a punk-folk band, a cartoonist, screenwriter, and started a children's tv show that had millions and millions of views. He currently is the founder and CEO of digital marketing agency, Kalicube. He's been on both sides of things as far as business and creativity, which gives him good insight and authority to talk about finding the line between business and creativity. Where do you find the balance between having fun and enjoying what you're doing and profitability?https://jasonbarnard.com/https://kalicube.com/about/

Have you claimed your Google Knowledge Panel?   Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors?   Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google's Knowledge Graph.   In SEO, the goal is to package our content in a way that educates Google so that it can answer user queries in the most credible way.   As you build your brand, Google considers your entity (preferably your home page) as the first explanation of who you are, what you do, and who your audience is. Once it realizes that, you can present corroborating sources/links to support your brand.   “This is a niche within the SEO industry where the technique might be the same, but the order of priority is quite different. There are certain mistakes that may occur that you have never seen before since it's such a specific area of work.” - Jason Barnard   “Google is a child that really wants to understand and our job is to educate it.” - Jason Barnard      [0:00] - What the Brand SERP Guy means and why you should be thinking about your brand SERPs [03:02] - Other opportunities from a front page real estate perspective [03:29] - If you're missing this on your home page, Google might have issues understanding your site. [04:21] - The value of Twitter boxes on brand SERPs [04:49] - Value of video boxes on brand SERP [06:09] - What Google is actually looking at in terms of engagement [06:37] - Why you should be building your brand strategy from the SERP outwards [07:36] - An example of managing negative reviews on a site [07:51] - What brand SERPs really provide you [09:21] - Why brand SERPs go outside of just searching for your brand name [10:32] - How important is it to look at specific branded product names?  [11;06] - What Jason advises you to take a look at [11:58] - All about unbranded SERPs [13:59] - How Jason sees companies compensating for their lack of entity building with paid campaigns [14:45] - The interesting thing about Google ads and the strategies you need to put into place [15:42] - What you really should be looking at the end of the day [15:49} - The concept of leapfrogging [18:35] - How the knowledge panel is an interesting part of the brand SERP [20:04] - How Google is like a child [23:35] - Where your entity home should be [24:09] - How contradictory information becomes a problem [25:47] - The concept of reconciliation [27:01] - Why getting a Wikipedia entry is easier said than done [27:41] - Other ways that someone can look into their entity besides Wikipedia [29:29] - What should be your trusted source [30:30] - How LinkedIn is credible from a knowledge graph perspective [31:34] - How Bing and Google collaborate [33:05] - Other good webmaster tools and search engines [37:53] - Next step in entity building and building it into company culture [38:36] - How google is centralizing entities into the main knowledge graph [40:57] - Hot to get your entities understood by Google better [42:14] - The experiment with Boowa and Kwala [45:16] - Building up the parallel dimension [45:57] - How to rank when you pivot to a new identity [47:11] - What happens when Google trusts you [53:12] - What Jason advises against [54:22] - Where listeners can find more about Jason [56;05] - Jason as a musician and a digital marketer [63:04] - Jason sings for Loren! [63:20] - Loren attempts to sing, too! “​​In the world of SEO, there's no way that you can learn everything and stay on top of everything. It's just impossible, but if I can learn a little bit about what everyone else is an expert at, yeah, and also share that with thousands of people at one time, I've not only done a little bit better for myself but I've helped to educate quite a lot out there and bring your story to everyone else.” – Loren Baker

Guest for this episode is Jason Barnard, or as the internet calls him; "the Brand SERP Guy". Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. At this episode we addressed the topic of local search and how it correlates (or not) with the rest of the ecosystem for search. A very interesting interview, or as Jason put it; "It was a groovy conversation!" Welcome to our 15th episode, hope you enjoy it! / Erik Andersson, PinMeTo --- Send in a voice message: https://podcasters.spotify.com/pod/show/pinmeto/message

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management. He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel. Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels. Spanning 3 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Enjoy this educational episode as Jason Barnard comes on Thrive LOUD with Lou Diamond. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name.Company:Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel.Author:Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.Speaker:Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon.Podcast Host:Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available!If you are looking for help with your SEO strategy or need your brand refreshed, contact us at:https://nerdbrandagency.com/contact-us/=====About The NerdBrand PodcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and  marketing. Nerd culture is no longer a reserved sub-culture; it's  mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a  touch of nerd — technology, movies, comics and novels, video games, and  plenty more.Find more at https://nerdbrandagency.com/podcast  =====  About NerdBrandNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.comConnect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Company: He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneers the concept of Brand SERP optimization and knowledge panel management. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Speaker: He regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon. Podcast host: Spanning 3 seasons, With Jason Barnard has become a staple for digital marketers. The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes are available. And counting!. Listen to all of the NerdBrand Podcast Episodes at: https://nerdbrandagency.com/podcast If you are looking for help with your SEO strategy and need your brand updated, and more uniform online contact us at: https://nerdbrandagency.com/contact-us/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

My guest on this week's episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy. Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP. You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard. He is a frequent presenter at major conferences all over the world. You may have heard Jason present at BrightonSEO, PubCon, YoastCon, and many of the different SMX events. He is also one of the most popular and most listened to podcasters in the industry. His show, “With Jason Bernard…” is extremely well done. I'm going to ask him about the show and some of the extraordinary guests he's been able to have on. Jason is also a regular contributor to major industry publications including Search Engine Journal, Search Engine Land, and at the SEMrush blog. Brand SERPs are a really interesting topic to me because they involve just about every hot topic in SEO at the moment. Jason is well-versed discussing topics like Entities, the knowledge graph, knowledge panels, schema, and all the different ways AI could play into brand SERPs. I'm going to start our conversation breaking it all down with the master of brand SERPs. Grab something cold to drink and join me for a conversation with Jason Barnard. We'll talk about what people might be doing wrong with branded SERPs, we'll talk about his online training courses over at Kalicube, and we'll see if we can get Jason to sing a little song called SEO is AEO. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In this episode of Get the Balance Right podcast we are joined by the Brand SERP guy, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder and CEO of the ground breaking digital agency, Kalicube. Jason is the world's expert on all things related to brand SERP (search engine results pages). Since 2013, Jason has been tracking, studying and optimizing the results that Google generates for brand names.  In this episode, you'll learn all about the importance of brand SERP and why your business should be focused on it. We also dive into Google knowledge panels and  how Google's opinion of your brand can be controlled, but not manipulated.  We also discuss Jason's early years as a punk rock musician and his breakthrough animation program for children Boowa & Kwala.SHOW NOTES: Contact and Follow Jason Barnard: LinkedIn – Website – Twitter - InstagramKalicube and Kalicube Pro: Website - Pro Website   LinkedIn - TwitterWith Jason Barnard Podcast:  Website - Jason's Podcast PageThe Barking Dogs: Ace of Spades Cover - YouTubeBoowa & Kwala:  Website - YouTubeFor complete show notes and more information visit here.CONTACT HEATHER: Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HEREDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Lightning Fast Support for Wordpress Are you an agency owner? Now you can take on more projects and increase profits with GoWP!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

 Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We'll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game.Links in this episode:https://blog.google/products/search/introducing-mum/https://jasonbarnard.com/https://kalicube.pro/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) - but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel? Those are just 2 of the questions that I'm going to be asking my guest on Digital Marketing Radio, episode 247. He's been a musician, a screenwriter, a songwriter and a cartoon blue dog - but he's currently the Brand SERP Guy - a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Welcome to DMR - Jason Barnard.

In this episode of Startup Hustle, Matt DeCoursey and Jason Barnard, The Brand SERP Guy at Kalicube talk about Search Engine Marketing.  Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale: https://fullscale.io/ Learn more about Kalicube: https://kalicube.pro/ See omnystudio.com/listener for privacy information.

In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO, and founder at Kalicube. pro. Jason's understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very helpful tips on how to secure their own Knowledge Panel.

In this week's episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube. Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels. He also hosts The Kalicube Marketing Podcast in which he talks with the smartest people in digital marketing on topics they know inside and out.We tell Jason's SEO story in which he went from producing an internationally syndicated children's show called Boowa and Kwala to a career in SEO. We also spend time paying tribute to Hamlet Batista, the late CEO & Founder of Ranksense and a guest on our show earlier this season. We share our stories and talk about the outpouring of grief and support within the industry. We can't promise that we'll do his legacy justice, but we felt it appropriate to pay our respects. Rest in Peace Hamlet.Please if you have the means, donate to Hamlet's GoFundMe to assist his family in their time of need: https://www.gofundme.com/f/in-memory-of-hamlet-batista

Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs. When the Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven. Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.  Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP.  One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game. What you will learn 0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story behind the name “Oohloo” and its correct pronunciation4:02 How Dave used Kalicube's Brand SERP courses to shape the anatomy of his own Brand SERP (and control it)6:23 The newly updated Kalicube's Brand SERP tracking tool7:00 Why is 2021 the year of the SERP?12:17 Most marketers and brands are not keeping up with the new SERP rich elements / SERP features13:56 Entities and knowledge panels as the cornerstone of entity calculation17:12 Companies are limiting themselves by only competing for bluelinks — how can they re-address their outdated SERP strategy?19:28 Dave's idea on how Google could improve its personalization of UX24:20 The importance of thinking about SERP layouts / the anatomy of the SERP, as opposed to the old idea of the 10 blue links25:11 More on Google's personalization of results and layout27:31 Importance of understanding your audience and their context30:57 Yet more on Google's personalization of UX, and the potential for Google to determine search intent more accurately in the future33:02 Chrome as an extension of search, and passage-based indexing37:16 Is the best strategy to simply package our content the best we can for Google, and then 'let Google get on with it' since it knows its users way better than us? Subscribe to the podcast Subscribe here >> This episode was recorded live on video December 23rd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to The Brand SERP Guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates. This makes phenomenal sense. Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 17th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to The Brand SERP Guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates. This makes phenomenal sense. Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 17th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy. 00:27 Why Structured Data & Entity Search Optimization is so important? 03:37 What are the fundamental steps for entity optimization? 09:00 What are the structured data or entity search tools that you love? 15:00 What's your last structured data or entity search tip? #structureddata #entitysearch #seotips