Podcasts about mslgroup

Danielle Paige is the Chief Marketing and Growth Officer at Nixon Peabody LLP, an American Lawyer top-100 law firm with 16 offices worldwide. Danielle leads the firm's brand strategy, utilizing marketing automation and data-driven insights to enhance client engagement and drive growth. With over 20 years of executive experience in marketing, she has held leadership roles at major communication agencies, like MSLGroup and FleishmanHillard. An award-winning marketing executive, Danielle is a former member of Fast Company Executive Board and an OnCon Icon Awards 2024 Top 10 Marketer. In this episode… Marketing in the legal industry often carries a reputation for being rigid and uninspiring, leaving many marketers questioning how to create meaningful impact in such a highly regulated field. How can marketing leaders in professional services break free from traditional constraints and position their firms for strategic growth while keeping client trust at the forefront? Seasoned marketing executive Danielle Paige maintains that legal marketing is more dynamic than ever. She emphasizes the importance of aligning marketing efforts with a firm's strategic goals, treating marketing as an investment rather than an expense. She highlights actionable strategies, such as leveraging AI to enhance client engagement, building brand value through thought leadership, and creating tailored client experiences to strengthen relationships — all while maintaining agility and fresh perspectives year-over-year. By breaking industry norms, you can drive growth and innovation in your organization.  In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, about innovative legal marketing strategies. Danielle discusses the shift from traditional marketing to strategic growth initiatives, the power of AI in client engagement, and the importance of aligning marketing spend with business goals. Tune in to learn how legal marketing can drive measurable success and build lasting client relationships.

Have you ever wondered what the music scene was like in other countries around the world? In this episode, we chat with Karl Kongkham, who is the Managing Director of Warner Music Thailand. We find out what it takes to be a successful recording artist, and live touring performer in a nation of 70 million people. We discover how different and diversified their music culture is compared to other nations, especially to such surrounding nations as South Korea, Japan, and China, and how Thailand is making its mark on the world music stage. Before taking on the role at WMG, Karl Kongkham worked at the Leo Burnett Group, an agency that specializes in advertising, digital and social media, content and innovation, sales promotion, direct marketing and event management. He served as a business director of the company's ARC Worldwide and MSLGROUP subsidiaries. The Business Side of Music ™ © 2022 Lotta Dogs Productions LLC Showrunner and Executive Producer Emeritus: Tom Sabella Producer and Host (the guy who has a face for podcasting): Bob Bender Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside what could be an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse) Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. Website: If you would like to be a guest on the show, please submit a request to: musicpodcast@mail.com If you're interested in becoming a sponsor for the show, let us know and we'll send you a media / sponsorship kit to you. Contact us at musicpodcast@mail.com The views, thoughts, and opinions expressed on this show provided by the guest(s), are those of the guest(s) own, and do not necessarily represent the views, thoughts, and opinions of the host or producers of this podcast. The material and information presented here is for general information purposes only. The Business Side of Music's name and all forms and abbreviations are the property of its owner (Lotta Dogs Productions LLC), and its use does not imply endorsement of or opposition to any specific organization, product, or service. Copyright © 2022 Lotta Dogs Productions, LLC, All rights reserved.

Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition. However, introducing social media across the organisation and encouraging employees to become active can be a challenge. Join Tribal Impact's Vanessa Baker, and Lucy Thorpe, Head of Communications at Sapphire to learn how they pioneered a social first, newsroom style approach to relaunching Sapphire's new proposition. Key themes we'll cover: ⭐Embracing social in the B2B workplace ⭐Role of social in communicating a brand relaunch & value proposition ⭐Importance of activating leaders & employees on social ⭐Sapphire's innovative approach to content strategy - with video and a newsroom style ⭐Value of social in internal and external communications ⭐How coaching for employees gives the confidence and skills needed to become active 

Kevin Nemeth is the Head of Digital Marketing for Popeyes Louisiana Kitchen. Previously, he’s worked within digital marketing at TD Bank, L’Oreal, MSLGROUP, HSN, AOL, and others. Questions Kevin Answered in this Episode:Do your digital marketing strategies or principles change as you shift from one vertical to another?What are a few ways that your team develops personalization for your customers?What’s behind the success of your app?What’s a mistake you’ve made and what did you learn?How will IDFA impact the way you look at data? How will you win customer permission?Timestamp:4:44 Acting like a startup8:18 Why marketing transcends verticals12:21 Personalizing the digital drive-through experience and QSR of the future15:45 Behind the success of the Popeyes app21:30 Hiccups along the way28:25 Adapting to IDFA and the value of value propositions32:00 Popeyes is hiring marketers and moreQuotes:(9:08-9:16) “But at the end of the day, you think about the core mediums and what it really comes down to is the customer. Take everything else away from it, and at the central part of it all is the customer.”(11:20-11:21) “Customer data is a currency.” Mentioned in this Episode:Kevin Nemeth’s LinkedInPopeyesCareers at Popeyes

Recorded in partnership with Communicate Magazine at their 'Evolution of the Annual Report' conference, Russell Goldsmith chatted with six of the day's speakers: Part.1 - Mei Ashelford, Director of reporting intelligence, Gather and Mark O'Sullivan, Director of corporate reporting, PwC talk about the UK's changing approach to corporate reporting Part.2 - Sarah Woods, Head of Digital Insight and Engagement, Salterbaxter and Tom Bell, Director, MSLGROUP discuss driving reputational resilience Pt.3 - Helen Baker, Head of Secretariat, Coca-Cola European Partners talks through the development of their Annual Report over the last few years Pt.4 - Kerry Cooper, Senior manager, external communication, group communication and marketing, Mondi Group adds a client's perspective to Sarah and Tom's discussion on driving reputational resilience

About the Episode Lee Caraher and Renee Wilson introduce The SHEQUALITY Podcast, a weekly show that addresses the important issues facing woman in the workplace today. Join us to build leadership skills, advocate for an environment of equality regarding gender pay, career opportunities and financial backing, as well as to create more champions for women in the PR workforce. About Renee Renee Wilson was appointed the third PR Council president in January 2016. Her primary responsibility is to advocate on behalf of the PR Councils 100-plus member firms, and the overall profession. Previously, Renee spent 11 years at MSLGROUP, most recently as a member of the global board of directors; and as the firms Chief Client Officer, serving as liaison with senior clients and the agencys international client engagement program, which she created. She was also the President of MSLGROUP in North America from 2012 2014. Prior to MSLGROUP, Renee spent four years working in London for Hill & Knowlton. During this time she managed the EMEA communications for brands within Kelloggs and Johnson & Johnson. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011. Key Takeaways SHEQUALITY is a movement of women helping women. Equal Pay Day is April 10. Integration is the way forward. In 5-10 years, there will be an upsurge of specialists.   People want what PR agencies are selling, they just don’t always know where to go. Be competent and comfortable with data. Take an Excel class if you want to learn more.

In the third of our series of shows being produced at Cannes Lions International Festival of Creativity 2017 Russell Goldsmith spoke with Scott Allen of Microsoft UK and Vikki Chowney from H+K Strategies about Data & Creativity. He then met with the three judges of the Young Lions PR Competition, Blair Metcalfe from MSLGroup, Candace Kuss of H+K Strategies and James Hacking from BlueCurrent, plus he spoke with Bronze winners of the award, Estefani Solorzano and Christian Gomez. In the final part of the show, Russell chatted with Guillaume Herbette of MSL and Marie-Pierre Stark-Flora from Coty about Augmented Influence and Purpose Driven Marketing. Many thanks go to Capstone Hill Search, our sponsors for these Cannes Lions episodes. Please visit - www.capstonehillsearch.com

Mary Jo White, the former SEC Chair, says class warfare against Wall Street isn't healthy. Prior to that, Michael Wilson, Morgan Stanley's chief U.S. equity strategist, says markets will eventually have a tougher time. Stan Collender, MSLGROUP's executive vice president, says Trump's budget could set up a government shutdown in the fall. Francisco Blanch, the head of global commodities research at Bank of America Merrill Lynch, says OPEC can't afford a price war. Finally, Rep. Tom Cole, a republican from Oklahoma, says Trump is making a big mistake with NIH and CDC cuts in his budget. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Mary Jo White, the former SEC Chair, says class warfare against Wall Street isn't healthy. Prior to that, Michael Wilson, Morgan Stanley's chief U.S. equity strategist, says markets will eventually have a tougher time. Stan Collender, MSLGROUP's executive vice president, says Trump's budget could set up a government shutdown in the fall. Francisco Blanch, the head of global commodities research at Bank of America Merrill Lynch, says OPEC can't afford a price war. Finally, Rep. Tom Cole, a republican from Oklahoma, says Trump is making a big mistake with NIH and CDC cuts in his budget.

David Herro, CIO at Harris Associates, says European financial stocks will do well and BNP Paribas is still a good value. Prior to that, Adair Turner, former chairman of the U.K. Financial Services Authority, says countries want to stay in the Paris Climate Accord. Shahab Jalinoos, the head of FX strategy at Credit Suisse, says an Emmanuel Macron presidency will generate optimism in European reform. Finally, Stan Collender, MSLGroup's executive vice president, says a government shutdown is possible, but unlikely. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

David Herro, CIO at Harris Associates, says European financial stocks will do well and BNP Paribas is still a good value. Prior to that, Adair Turner, former chairman of the U.K. Financial Services Authority, says countries want to stay in the Paris Climate Accord. Shahab Jalinoos, the head of FX strategy at Credit Suisse, says an Emmanuel Macron presidency will generate optimism in European reform. Finally, Stan Collender, MSLGroup's executive vice president, says a government shutdown is possible, but unlikely.

Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employees in the US. PR Council advocates for and advances the business of communications firms by building the market and the value of firms as strategic business partners. Previously, Renee spent 11 years at MSLGROUP most recently as a member of the global board of directors; and the firm’s Chief Client Officer, responsible for liaison with senior clients and the agency’s international client engagement program, which she created. She is also the former President of MSLGROUP in North America. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011. Renee spent four years living and working in London for another international PR consultancy. During this time she managed the EMEA communications for brands within Kellogg's and Johnson & Johnson. Renee is a regularly featured speaker at various international conferences and most recently presented at the United Nations International Women's Day Conference, SxSw Social Good Hub, 2015, ColorComm and espnW 2015. A Cannes lion award winner herself, Renee’s teams have won more than 25 awards for exceptional, breakthrough work. A long-standing proponent for diversity, she sits on the Advisory Board for the Young Women's Leadership Schools of NYC and is a member of the NY Women in Communications. She has guest lectured on international communications at NYU and Baruch.   “The credibility that comes with an output from a public relations campaign -- how do you put the value on that?” - Renee Wilson What you’ll learn about in this episode: What the PR Council does Why “PR” won’t be called “Public Relations” in a few years Why PR people have to be at the table to identify business problems Why PR and social are one in the same Why agencies have to look to the future Why digital storytelling is going to be so crucial going forward Why there’s no cheat sheet for lifelong learning What measurement looks like in PR today and why proving ROI is challenging Why agencies do more project based work than AOR work these days (and why you need to make sure your project is long enough) Ways to contact Renee: Website: prcouncil.net Email: rwilson@prcouncil.net Twitter: @ReneeW

Arun Sudhaman catches up with WE Communications international president Alan VanderMolen in Hong Kong to talk about the rapid pace of digital marketing evolution in China, following the Holmes Report's Asia-Pacific In2 Innovation Summit. The former Edelman executive also offers plenty of insight into his plans for WE Communications, and discusses MSLGroup's restructuring within Publicis Groupe, suggesting that the changes will ultimately weaken the PR network's positioning. In part two, Ketchum global president Barri Rafferty talks to Aarti Shah about the continuing struggle for gender parity amongst agency leadership ranks, touching on such topics as the VaynerMedia, JWT and Saatchi & Saatchi scandals. Rafferty also addresses the issue of diversity within the PR agency world, after attending the ColorComm conference.

First of a series of shows from the Global ICCO PR Summit, Presenter: Russell Goldsmith, Founder Audere Communications interviews Susan Hardwick, Co-Founder, Global Women in PR; Mohamed Al Ayed, CEO and President, TRACCS; Tanya Hughes, President, SERMO; Pascal Beucler, Senior Vice President & Chief Strategy Officer, Global, MSLGroup; Petra Sammer, Partner & Chief Creative Officer, Ketchum Pleon Germany With thanks to media intelligence provider, Carma.com, for supporting the show.

The Holmes Report's Arun Sudhaman catches up with MSLGroup CEO Guillaume Herbette in Cannes to discuss the continued restructuring at the Publicis Groupe PR network. In Delhi, meanwhile, Sudhaman discusses the evolution of India's PR industry and political communication with Promise Foundation founder Amith Prabhu.

On this edition of the Lubetkin on Communications Podcast, we chat with Ken Jacobs, the principal of Jacobs Executive Coaching and Jacobs Communications Consulting.   About the Guest Ken Jacobs Ken Jacobs is the principal of Jacobs Executive Coaching, which offers leadership coaching to communications and public relations executives, managers, and leaders who want to achieve breakthrough results. Jacobs has been coaching leaders and executives since 2007. Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF), of which he is a member, and is accredited as a Certified Professional Coach (CPC) and Energy Leadership Index (ELI) Master Practitioner by the Institute for Professional Excellence in Coaching (iPEC.) Jacobs is also the principal of Jacobs Communications Consulting LLC, which helps public relations and communications agencies grow and manage business, improve client service and relationships, and enhance staff performance, communications, and leadership skills. It does so via executive coaching, training, and consulting. Jacobs has worked with a number of respected communications firms, such as Catalyst, Cooney Waters Group, Coyne Public Relations, CRT/tanaka (Now Padilla/CRT), DBC Public Relations, Idea Grove, Ink & Roses, Jones PR, M Booth Associates, MSLGroup, MWW, Peppercomm, Portavoce PR, R&J PR, Ruder Finn, SPI Group, Stern Strategy Group, and Taylor, among others. Prior to launching his companies, Jacobs spent 25 years in management and leadership positions with such agencies such as Ogilvy & Mather Public Relations; Ogilvy, Adams & Rinehart; Marina Maher Communications (MMC); and Maloney & Fox.

Today on Cause Talk Radio, Megan and Joe talk to a true cause marketing superstar: Scott Beaudoin. Scott is a veteran of many top cause campaigns and agencies and was recently named the chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder, a full-service public relations agency in New York City. On today’s show, Megan, Scott and Joe discuss: How Scott got his cause marketing start with Carol Cone, but his roots were in TV reporting. While Scott has worked at some larger agencies - like MSLGROUP, the fourth largest PR conglomerate in the world - his new position is with a smaller agency that prizes the central role purpose plays for every organization. The business case for working with agencies focused on social good. While many agencies have touched some part of cause marketing, only a few know how to work at the c-suite and use purpose to drive business innovation. How slow growth at most agencies is squeezing talent and resources and hampering social good strategy. How Millennials are leading the purpose revolution. Is “Cause Marketing” the right term for what purpose professionals do? Does it need to be retired? Scott’s advice for nonprofits who want to build win-win partnerships. The right mindset is critical! Links & Notes RF|Binder Scott Beaudoin on Twitter Cause Talk Radio 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance  

ING Bank's Hamza Khan speaks on the improving outlook for commodities. MSLGROUP's Stan Collender weighs in on the passing of Justice Scalia and how that affects the budget debate. All this and more on Bloomberg Surveillance with Tom Keene and Michael McKee. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Today on Cause Talk Radio, Megan and Joe talk to Chris Noble, CEO of CauseMedia Group, about the controversy surrounding the water to wine “Miracle Machine.” Developed by the clean water organization Wine to Water, global public relations agency MSLGROUP and two wine industry experts, the Miracle Machine turned water into wine in three days — or so they claimed. But two weeks after announcing the machine, the hoaxters came clean and announced it was all a prank meant to promote the mission of Wine to Water. Chris, Megan and Joe debate whether it’s okay to trick people for a cause. Most causes, especially small nonprofits like Wine to Water, have trouble getting noticed amid the marketing, clutter and noise generated by big brands. Nonprofits need to be creative on how they market themselves. But does this justify trickery? We weigh the pros and cons of this interesting, controversial and disruptive cause campaign. We also suggest next steps to Wine to Water to ensure that the Miracle Machine ultimately leads to more clean water around the globe. Tune in now.

MSLGroup chief strategic officer Pascal Beucler joins the Echo Chamber to discuss why France is so difficult for international PR firms, in the wake of Waggener Edstrom's surprising exit from the country. Elsewhere, co-hosts Robert Phillips and Arun Sudhaman look at whether sponsors are risking their reputations by partnering with the Olympics and FIFA World Cup. The show also explores the PR problems suffered by technocratic politicians as they grapple with extreme weather disasters.

Today on Cause Talk Radio, Megan and Joe chat with MSLGROUP’s Scott Beaudoin about the new Purple Index, which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit. They discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great infographic and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.