Podcasts about spinutech

Danielle Paige is the Chief Marketing and Growth Officer at Nixon Peabody LLP, an American Lawyer top-100 law firm with 16 offices worldwide. Danielle leads the firm's brand strategy, utilizing marketing automation and data-driven insights to enhance client engagement and drive growth. With over 20 years of executive experience in marketing, she has held leadership roles at major communication agencies, like MSLGroup and FleishmanHillard. An award-winning marketing executive, Danielle is a former member of Fast Company Executive Board and an OnCon Icon Awards 2024 Top 10 Marketer. In this episode… Marketing in the legal industry often carries a reputation for being rigid and uninspiring, leaving many marketers questioning how to create meaningful impact in such a highly regulated field. How can marketing leaders in professional services break free from traditional constraints and position their firms for strategic growth while keeping client trust at the forefront? Seasoned marketing executive Danielle Paige maintains that legal marketing is more dynamic than ever. She emphasizes the importance of aligning marketing efforts with a firm's strategic goals, treating marketing as an investment rather than an expense. She highlights actionable strategies, such as leveraging AI to enhance client engagement, building brand value through thought leadership, and creating tailored client experiences to strengthen relationships — all while maintaining agility and fresh perspectives year-over-year. By breaking industry norms, you can drive growth and innovation in your organization.  In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, about innovative legal marketing strategies. Danielle discusses the shift from traditional marketing to strategic growth initiatives, the power of AI in client engagement, and the importance of aligning marketing spend with business goals. Tune in to learn how legal marketing can drive measurable success and build lasting client relationships.

Bret Blakely is the President and Co-founder of OnCore Golf, a company recognized for its innovative golf ball technology. With a background in marketing and business development, Bret has transformed OnCore from a startup into a leader in golf innovation. Under his guidance, the company has introduced advanced core technologies and embedded sensor capabilities, challenging established industry norms. In this episode… Breaking into a market dominated by billion-dollar brands is a daunting challenge, especially when your product challenges the status quo. Many startups struggle to gain credibility, often facing resistance from industry gatekeepers and skepticism from consumers. How can small businesses push through these barriers to build a loyal customer base? Bret Blakely, an expert in marketing and business development, leveraged innovation, branding, and strategic development to break into a competitive market. Faced with the job market's collapse in 2008, Bret and his business partners pioneered perimeter-weighted golf balls, which offer higher accuracy and performance, attracting both amateur and professional golfers. Bret emphasizes the importance of innovating while staying true to a brand story that resonates with customers. He recommends humanizing your brand through in-person events, leveraging ambassadors, and strategically balancing tech-forward messaging with relatable, engaging content. In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Bret Blakely, President and Co-founder of OnCore Golf, about breaking into the golf industry with innovative technology. Bret discusses strategies for building a brand that challenges industry giants, how to navigate rapid business growth, and the power of mentorship. He also dives into handling customer perceptions, balancing tech and branding, and preparing for large-scale marketing campaigns.

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

Welcome back Mark Reifenrath! This episode features a conversation with Mark Reifenrath, the CEO of Spinutech, a digital marketing agency. Mark discusses the challenges of leading a remote workforce during the pandemic, emphasizing the importance of connecting with employees on a personal level and being vulnerable as a leader. He shares insights on creating a new leadership playbook, the value of in-person team meetings, and measuring and managing employee burnout. Mark also touches on the need for strategic alignment, activating the company's vision, and the potential impact of AI on the future of work. The episode provides practical tips for leaders looking to adapt their approach in the evolving business landscape.Website: Frustrated CEOSocial: LinkedIn

Michelle Barbeau is the Chief Revenue Officer at eHealth, Inc., which simplifies healthcare enrollment by offering online tools and expert support to help Americans compare insurance plans and affordable coverage. Michelle has led business transformations at eHealth, including helping the company win the Modern Healthcare and Ad Age Healthcare Marketing Impact Award for Integrated Campaign. Michelle's prior roles include shaping marketing strategies at AbleTo, leading member engagement at UnitedHealth Group, and building iconic brands like Yoplait and Pillsbury at General Mills.  In this episode… While technological innovations are revolutionizing patient care and management, they are also reshaping the roles and demands of healthcare marketing. With the healthcare marketer's job no longer limited to traditional sales and marketing strategies, how can these professionals leverage customer centricity to help brands reach the right audience at the right time?  For customer experience expert Michelle Barbeau, the secret lies in establishing a brand identity that differentiates itself from industry norms. Michelle's cutting-edge healthcare campaigns improved transparency and consumer trust and delivered impressive results that included doubling brand awareness, boosting website traffic, and minimizing acquisition costs. By prioritizing customers' needs and developing an integrated marketing approach, marketers can address the major challenges of healthcare marketing — confusion, cost, and complexity. Michelle's approach demonstrates how understanding and aligning with consumer needs can boost business growth and industry recognition. In this episode of The Growth Fire Podcast, Kevin Hourigan chats with Michelle Barbeau about strategic innovation and leadership in healthcare marketing. Michelle highlights the importance of consumer empathy in driving business growth, the critical role of mentors in her career journey, and the value of stepping out of your comfort zone. Tune in for insights on brand building, business transformation, and aligning marketing strategies with consumer needs. 

Paul Mathews is the Executive Vice President and Chief Operating Officer at Sunnova, a leading provider of renewable energy solutions and technology. Paul previously served as EVP of Service and Supply Chain, driving significant operational efficiencies and cost reductions. With a 19-year career span, including his previous role as President of Engineering at UPS, he has led companies through strategic growth and technical advancements. In this episode… Strategic career pivots can lead to groundbreaking leadership roles, improving problem-solving and cross-functional experience. How can you strategically navigate opportunities within a large organization to hone a versatile skill set?  Operations strategist Paul Mathews reveals how he kickstarted his career. Sharing pivotal moments from his 19-year tenure at UPS and his role in enhancing service and operational capabilities at Sunnova, he highlights strategies for adapting and thriving in various corporate environments. With roots in engineering, Paul emphasizes diversifying your skill set and embracing opportunities. Through his leadership, Sunnova has seen a spectacular reduction in service backlog and improvements in project delivery. Moreover, Paul's approach to team empowerment and his ability to leverage AI in business processes illustrates the importance of innovating at every level of your career.  In this episode of The Growth Fire Podcast, Kevin Hourigan hosts Paul Mathews, the Executive Vice President and Chief Operating Officer at Sunnova, to discuss the nuances of career development and leading operational transformations. Paul shares how he leveraged industrial engineering to spearhead innovations at Sunnova, how to transform career challenges into opportunities, and the inspiration that comes from an engaged and motivated team in corporate leadership.

George Lambropoulos is the Marketing Coordinator at The Police Credit Union Ltd, a nonprofit banking company in Toronto that provides financial solutions to police officers and their families. He has significantly revamped the marketing program at the credit union, utilizing innovative strategies to increase membership and enhance customer engagement. As an advocate for building a strong brand identity through exclusivity, George focuses on creating meaningful connections within the policing community. In this episode… Rebranding and revising marketing strategies can seem daunting, especially when overhauling an established brand. When a solid brand requires a fresh approach, where do you begin, and how do you resonate with a niche audience?  As the sole marketing force behind a credit union for police officers, George leverages the exclusivity that defines his customer base. George's approach to marketing encompasses everything from targeted email campaigns to dominating the digital landscape with robust website aesthetics and content designed to convert. To acquire new memberships, boost customer share, and build a winning brand for a specialized company, he recommends using data to drive marketing decisions and creating a brand that resonates deeply with your audience. His approach underscores the value of adaptability and a ceaseless pursuit of knowledge to stay relevant and impactful in your niche. In this episode of The Growth Fire Podcast, Kevin Hourigan interviews George Lambropoulos, Marketing Coordinator at The Police Credit Union Ltd, about strategic targeting in niche markets. George shares the evolution of the Police Credit Union's marketing, the value of blending traditional and digital marketing tools, and how a closed-bond credit union can flourish through exclusive services and robust community involvement.

David Edelman serves as an Executive Advisor through his company, Edelman Advisory Services, where he helps C-suite executives in large enterprises shape their strategic direction, build their teams, and become digitally agile. A thought leader in marketing and personalization, his career spans over three decades, including serving as CMO at Aetna. Recognized by Forbes as one of the most influential CMOs globally and by Adweek as one of the Top 20 Marketing and Technology Executives, David has gained over 1.1 million followers for his insights on digital marketing and customer strategy. He also co-authored the book Personalized Customer Strategy in the Age of AI, which explores the intersection of AI and customer personalization. In this episode… The buzz around AI has marketers and executives searching for insights to enhance customer experiences, optimize operations, and drive substantial growth. What differentiates leaders from laggards in this fast-paced environment, and how can businesses ensure they are on the winning side of the AI revolution? David Edelman, a renowned marketing expert, merges personalized customer experiences with AI. Drawing on his extensive research, David reveals five key elements companies can harness to deliver authentic customer value. He highlights the importance of leveraging AI to personalize customer experiences, underscoring the financial and strategic benefits of adopting a customer-centric approach. Using AI, organizations can gather transparent customer data to reach them where they are and empower them to take action. They can also leverage case studies of previous customer experiences to enhance personalization and customer decision-making.  In this episode of The Growth Fire Podcast, Kevin Hourigan chats with David Edelman, a Senior Lecturer at Harvard Business School, about harnessing AI for personalized customer strategies. David shares tips for overcoming organizational silos to harness AI's full potential, discusses how to foster a culture of innovation and collaboration, and provides insights on achieving sustainable growth and competitive advantage in today's market.

We are excited to bring you episode #60 of The Rambler Podcast featuring Kevin Hourigan '85! As the President & Co-founder of Spinutech, Kevin has built an award-winning digital marketing agency with over 160 team members across the nation. In this episode, Kevin shares his incredible journey from Cathedral Prep to the top of the digital marketing industry. We explore his experiences at Prep, the highs and lows of growing Spinutech, and his strategies for staying ahead in a rapidly changing field. Kevin also offers valuable insights on leadership, entrepreneurship, and the importance of a client-first approach. Plus, hear about his most memorable moments speaking alongside giants like Google, Facebook, and General Motors

Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his business partner's, Kevin founded Bayshore Solutions, which he operated for over two decades, delivering websites and custom web applications to thousands of clients in over 54 countries. When Kevin is not leading his digital agency, he spends his time boating, skiing, golfing, and enjoying other outdoor activities. In this episode… The modern business landscape is dynamic, with success often depending on visionary leaders who can navigate uncertainties and drive innovation. What can you learn from five leaders' stories of transformation and triumph in business?  By harnessing various perspectives, entrepreneurs can learn to lead through innovation and navigate industry evolution. Sales industry trailblazer Lisa Martin explores risk-taking in career decisions, while Steve Wyatt emphasizes the value of building diverse and inclusive marketing campaigns. These leaders also note the complexities of client engagement, with Melissa Massa demystifying building strong relationships and helping clients solve their problems rather than just selling solutions. From the nuances of sales and creating value with Laura Walmsley to the necessity of anticipating market changes with Dywane Allen and lessons from scaling a startup with Ann Hand, business owners gain strategies to stay ahead of the curve. In this episode of The Growth Fire Podcast, Kevin Hourigan revisits key moments and insights from six compelling episodes about valuable business strategies. The speakers share insights on the shift from traditional sales methods to more collaborative approaches, the importance of risk-taking in career decisions, prioritizing diversity and inclusivity in campaigns, and the need for future-focused strategies in the fast-paced world of technology.

Alane Boyd is the Founder of Workday Ninja, which helps companies implement software to manage their operations effectively. A serial entrepreneur with a knack for operational excellence, Alane grew her social media marketing agency to 600 active clients and sold it in 2018. With expertise in operations, sales, marketing, and tech, she has exited two SaaS companies, designating herself as an impact-driven leader. She is also the CEO of Arvo, an AI-powered sales tool, and the Co-founder and President of BGBO Co, which helps businesses leverage technology to simplify workflows. In this episode… The daily grind of managing tasks and operations can be exhausting and unfulfilling. You and your team can't focus on what you love if you're mindlessly completing manual tasks each day. How can you automate your operations to streamline your business processes? Having scaled an agency to an impressive 600 active clients before exiting successfully, Alane Boyd is passionate about empowering companies to realize their full potential through technological integration. She delves into the secrets of operational efficiency, maintaining that a project management system that aligns with your company's goals can centralize tasks and streamline communications. Alane also recommends establishing automations within existing software, like connecting your CRM to your project management system to save time, reduce human error, and allow your team to focus on strategic tasks.  In this episode of The Growth Fire Podcast, Kevin Hourigan chats with Alane Boyd, the Founder of Workplace Ninja, about harnessing the power of technology to streamline your company's operations. Alane uncovers the transformative power of operational efficiency, how to maximize the potential of software tools, and secrets to scaling companies and managing growth.

Lisa Shim is the Senior Executive Vice President and Head of Technology and Innovation at BankUnited, a national bank headquartered in Miami Lakes, Florida. Lisa ‘s role encompasses technology, treasury solutions, marketing, operations, and corporate strategy. With an impressive career since joining BankUnited in 2009, she has played a crucial role in the bank's digital transformation journey and M&A strategies. Her background includes experience at Merrill Lynch and the retail bank division of Countrywide Bank. Lisa is recognized for her collaborative leadership style and commitment to continuous learning. In this episode… The shifting landscape of digital marketing and consumer behavior challenges even the most established industries. What does it take to drive innovation in a traditional industry like banking? Can personalization and technology coexist to create customer-centric services? With over 15 years leading strategic corporate growth and digital innovation, Lisa Shim has revolutionized customer service to thrive in a fast-paced digital landscape. She emphasizes the value of curiosity, the courage to challenge the status quo, and a collaborative culture that fosters learning and innovation. Lisa also discusses how keeping pace with digital trends like AI assistants involves creating meaningful interactions and seeking diverse perspectives in the workplace to enrich understanding. Engaging with mentors can provide you with these perspectives and enhance opportunities for growth. In this episode of The Growth Fire Podcast, Kevin Hourigan chats with Lisa Shim, the Senior Executive Vice President and Head of Technology and Innovation at BankUnited. Lisa dives deep into innovation and growth-driven leadership in the evolving digital marketing and consumer behavior landscape. She highlights her role in fostering a relationship-driven business model at BankUnited, her strategic approach to digital marketing, and her keen interest in advanced technologies like generative AI.

Ishan Patel is the CEO and Co-Founder of Audien Hearing, the leading brand for over-the-counter hearing aids. Born and raised in Scottsdale, Arizona, Ishan dropped out of college to pursue his entrepreneurial passion in the health and product service sectors. Through dedication and innovative sales strategies, he turned Audien Hearing into the highest-volume-selling OTC hearing aid brand in the world. With a commitment to affordability and customer needs, Ishan disrupted the hearing aid industry by partnering with Walmart to offer cost-effective solutions. A groundbreaking entrepreneur, he has been nominated for Ernst and Young's Entrepreneur of the Year award. In this episode… What drives a business to evolve from ground zero to a million-dollar company in record time? Some of the most profitable companies revolutionize an entire industry by introducing a groundbreaking innovation that challenges the status quo and drives positive change. What can you learn from their successes? Trailblazing entrepreneur Ishan Patel shares how his background in sales and understanding of customer pain points fueled the development of a groundbreaking hearing aid product. With a deep-rooted passion for helping people regain their hearing, Ishan achieved the seemingly impossible by developing affordable hearing aids that defied the traditionally high costs. Partnering with Walmart, he introduced the $99 Atom Pro 2, leveraging innovative marketing strategies like live stream shopping and influencer marketing for rapid growth. Highlighting the impact of Audien Hearing's innovative pricing strategy, Ishan emphasizes the value of tapping into undiscovered markets and delivering impactful experiences.  In this episode of The Growth Fire Podcast, Kevin Hourigan chats with Ishan Patel, the CEO and Co-founder of Audien Hearing, about founding a health-tech company that transformed the hearing aid industry. Ishan reflects on the grit and strategic precision behind Audien Hearing's success and the lessons he learned throughout his entrepreneurial journey, from early failures to his business' explosive growth. He also touches on the importance of mentorship and the challenges of aligning personal passion with business strategy.

Greg Selkoe is the Co-founder and CEO of XSET, an esports lifestyle gaming brand. Renowned for his pioneering contributions to e-commerce, entertainment, and esports, he previously founded the Boston streetwear company Karmaloop, driving it to over a billion in lifetime revenue. He also served as the President of FaZe Clan, boosting its revenue to $400 million before exiting.  An alumnus of Harvard's Kennedy School of Government and Y Combinator, Greg has been honored as Ernst & Young's Entrepreneur of the Year, one of Goldman Sachs' 100 Most Intriguing Entrepreneurs, and a Summit Series Top 35 Entrepreneurs under 35. In this episode… What does it take to revolutionize an industry not once but multiple times? How do industry pioneers turn creative concepts into lucrative ventures that resonate across generations? Greg Selkoe, a trailblazing business leader, transformed his passion for lifestyle brands into highly successful entrepreneurial ventures. From his pioneering e-commerce success with Karmaloop to his instrumental leadership at FaZe Clan and the evolution of his new venture XSET, Greg's story highlights an unrelenting pursuit of innovation. By focusing on content and celebrity partnerships, XSET has grown rapidly, creating a community-centered brand that merges gaming and lifestyle. He emphasizes the value of resilience, pivoting, and mentorship, drawing from experiences with impactful mentors. Through his revolutionary approach, Greg redefines industry boundaries, making significant strides in gaming and fashion. In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Greg Selkoe, the Co-founder and CEO of XSET, to discuss the art of pivoting in entrepreneurship. Greg shares his remarkable journey, from a creative kid with learning disabilities to a widely recognized fashion industry pioneer. He highlights the role of audience-building in XSET's development, the power of content in driving business growth, and how philanthropic work fosters a positive company culture.

Kevin Hourigan is the President and Co-Founder of Spinutech, an award-winning digital marketing agency with 160+ team members across the U.S. In that capacity, Kevin and his partners lead their team of digital experts to focus on growing his clients' businesses.  With an entrepreneurial technology background, Kevin is an accomplished communicator, strategist, and leader. He has spoken alongside brands including Google, Facebook, Carnival Cruise Lines, and General Motors, and presented the keynote at the U.S. Chamber of Commerce Small Business Summit. He has been recognized as Leader of the Year by The Tampa Chamber of Commerce; Technology Leader of the Year by the Tampa Bay Technology Forum; Marketer of the Year by Tampa Bay American Advertising Federation; and as “Ultimate CEO” by the Tampa Bay Business Journal. In this episode of the Progressive Agency Podcast, I spoke with Kevin Hourigan, President and Co-Founder of Spinutech. Kevin shared his journey, starting from offering simple 3-page websites for $500 in 1996 to building a company with over 160 employees today. Kevin takes us through some of the key lessons he's learned throughout his career about scaling and growing a business. He emphasized the importance of having the right financial foundation and understanding the true health of your business. Kevin also highlighted the importance of tracking key performance indicators (KPIs) across various aspects of the business, from marketing and sales to delivery and collections. Throughout our conversation, Kevin's insights underscored the significance of finding the right balance between delighting clients, retaining top talent, and ensuring profitability. His experience serves as a valuable guide for agency owners seeking sustainable growth while maintaining a strong company culture. What you will learn in this episode: The financial lessons Kevin learned from the dot-com bubble Knowing how to balance your budget in different stages of growth Strategies for agencies looking to grow and scale their business The key KPIs Spinutech tracks to ensure efficiency The importance of trusting others — both clients and employees Proactive tax planning as you grow your business Resources: Website: https://www.spinutech.com/ LinkedIn Personal: https://www.linkedin.com/in/kevinhourigan/ Facebook Personal: https://www.facebook.com/kevin.hourigan Twitter: https://twitter.com/hourigankev

Rick Torrison is a transformational leader and growth catalyst with over 25 years of experience in personal growth and team building. As a certified Executive Director of The John Maxwell Team, he is qualified to facilitate, speak, train, and coach individuals and groups in leadership development, professional skills, and personal growth. Additionally, Rick specializes in communication and conflict resolution training as a DISC facilitator and trainer. In January 2024, Rick published his first book, Born Limitless, which draws on his experiences of self-discovery and growth, empowering readers to crush limiting beliefs that hold them back.  In this episode… Have you ever felt held back by unseen forces within yourself? Many people struggle with beliefs that shape and limit their lives. How can discovering and reframing these views unlock great personal and professional successes?  With the belief that leadership is who we are and not what we do, Rick Torrison's self-discovery journey has been instrumental in his growth. As a coach and consultant, Rick emphasizes the importance of challenging limiting beliefs, which significantly impact our behaviors and outcomes. By addressing and overcoming these mental barriers, individuals can propel themselves forward, unlocking their full potential. Rick also advises seeking mentors in your industry to learn from their experiences and challenging the status quo in existing leadership practices to foster innovation. In this episode of The Growth Fire Podcast, Kevin Hourigan welcomes Rick Torrison, a transformational leader and growth catalyst, to discuss the significance of cultivating a growth mindset to achieve personal growth and professional success. Rick shares his journey as a coach and consultant, highlights the significance of overcoming obstacles, and demonstrates how to create a roadmap to success.

Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licensing, brand protection, social media, and advertising compliance.  She is a sought-after speaker at top industry events, including INBOUND, Content Marketing World, and MAGNET Global Agency Network, empowering professionals to recognize legal risks and uphold their rights. Recognized for her contributions, Sharon was inducted into The American Advertising Federation (AAF) Cleveland Hall of Fame in 2019, cementing her legacy as a trailblazer in legal advocacy and community leadership. In this episode… The rise of AI-generated content has sparked numerous legal and ethical concerns, prompting industry leaders to advocate for a nuanced understanding of ownership, liability, and legal implications. Although AI streamlines processes and enhances content quality, how can marketing and advertising agencies ensure brand protection? With years of experience in intellectual property protection, Sharon Toerek has witnessed firsthand the challenges of recognizing legal issues and safeguarding creative assets. She underscores the need for agencies to grasp the legal landscape surrounding AI implementation, emphasizing its gradual evolution and the importance of regulations to safeguard brands. One of the central concerns revolves around determining ownership and copyright protection for AI-generated content. As agencies navigate this complex terrain, recognizing and appraising intellectual property, combined with a vast knowledge of industry dynamics, emerge as vital pillars for fostering growth, innovation, and legal compliance within the ever-evolving landscape of AI-driven creativity. In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Sharon Toerek, the Owner and Founder of Toerek Law, to discuss AI-generated content ownership, liability, and legal implications. Sharon provides insights into copyright protection for AI-generated content, highlights the importance of human oversight in AI, and explores the potential for agencies to monetize their intellectual property.

Julia Fitzgerald is a seasoned marketing executive, board advisor, and author with over 20 years of experience in branding, digital transformation, and marketing strategies. Her expertise has consistently driven growth across various sectors, having served as the CMO of Build-A-Bear Workshop, the American Lung Association, and The AZEK Company, and as the Chief Digital Engagement Officer at Sears Holdings. A renowned public speaker on marketing and leadership, Julia is the author of Midsize, which shares success stories and strategies for marketing midsize firms. In this episode… Leadership and marketing are intertwined disciplines that play crucial roles in shaping the success of organizations. Can resilient leadership, fueled by a commitment to lifelong learning, drive impactful marketing initiatives and propel organizations toward success in an ever-evolving landscape?  Marketing executive Julia Fitzgerald sheds light on the essence of effective leadership and its intersection with marketing strategies. With over 20 years of experience leading marketing initiatives, Julia believes effective leadership requires a blend of creativity, strategic vision, and a willingness to embrace change. As AI emerges as a game-changer in marketing, Julia emphasizes the importance of discerning genuine innovations from mere trends. By staying abreast of industry shifts and leveraging emerging technologies, leaders can steer their organizations toward sustainable growth and relevance in a dynamic marketplace.  In this episode of the Growth Fire Podcast, Kevin Hourigan chats with Julia Fitzgerald, a seasoned marketing executive, about the intersection of leadership and marketing. They delve into Julia's career trajectory, how industry leaders and mentors shaped her perception of the industry, marketing strategies for midsize companies, and leveraging emerging technologies efficiently.

Scott Maroney is the President and Co-owner of Crazy Shirts, a t-shirt and clothing brand founded in Hawaii. In his role, Scott drives retail sales and profitability across the United States through creativity, exceptional customer service, and innovation. His 25-year journey in the retail industry includes experience at outlet shopping malls with Phillips-Van Heusen and operating 14 Champs Sports stores owned by Foot Locker.  Scott specializes in retail management, training and development, visual merchandising, marketing, direct-to-consumer, ecommerce growth strategies, and running brick-and-mortar stores. In addition to his corporate responsibilities, he served as the Chairman and board member of Retail Merchants of Hawaii from 2016 to 2018, was recognized as one of PBNs 40 under 40, and was named Retailer of the Year in 2019. In this episode… In addition to fostering a sense of shared responsibility and accountability, resilient cultures inspire confidence among team members, preparing them to deal with crises. What can you learn from a company that's leveraging resilience and impactful leadership for growth?  For retail executive Scott Maroney, the hallmark of resilient leaders lies in their capability to create feelings of belonging in the workplace. He credits Crazy Shirts' success to instilling loyalty and prioritizing employees during challenges and crises. Reflecting on the company's response during fire outbreaks and the pandemic, he cites examples of team leaders who demonstrated remarkable resilience and adaptability, going above and beyond to support employees and find new ways to retain them. Additionally, he highlights the importance of coming together and supporting each other during difficult times. Beyond the internal support system, Scott describes how the Young Presidents' Organization (YPO) has supported Crazy Shirts during crises, providing a platform for members to share updates and encourage each other.  In this latest installment of the Growth Fire Podcast, Marc Reifenrath welcomes Scott Maroney, the President and Co-owner of Crazy Shirts. Together, they discuss the importance of leadership, culture, and resilience in a retail business. Scott shares insights on retail management, training, and vertical company operations and his experience with YPO.

Laura Walmsley is the Chief Commercial Officer of Personify Health, the industry's first personalized health platform delivering health plan administration, wellbeing solutions, and comprehensive health navigation. In this position, Laura spearheads the company's commercial go-to-market strategy, with responsibility for all client-facing teams. With 20 years of experience in sales, marketing, and account management, Laura has held executive roles at Fortune 500 and mid-market companies, deploying game-changing solutions. She thrives on growth and is passionate about empowering others. In this episode… For forward-thinking brands, providing value to customers is central to delivering quality products and services. It requires an in-depth knowledge of your audience's pain points and creating meaningful experiences for them. How can you leverage consumer-centric marketing to build a strong brand community and scale?  Having navigated the health services industry for over two decades, sales expert Laura Walmsley maintains the value of strategic creativity in conveying your product's value to potential customers. She has discovered that business growth occurs when you understand a buyer's needs and match solutions to them rather than trying to sell a product or service. Additionally, Laura prioritizes nurturing relationships with existing clients through data insights and recommendations, an approach that increased her company's sales by 40% in a year. A winning marketing strategy entails balancing client needs with market trends and developing solutions that position your brand as a long-term partner.  In this episode of The Growth Fire Podcast, Kevin Hourigan hosts Laura Walmsley, the Chief Commercial Officer of Personify Health, to discuss value-added marketing, leadership, and mentorship. Laura emphasizes creating diverse experiences for buyers, developing solutions for existing customers, and adapting creative marketing strategies to generate leads. She also shares her versatile career arc, the power of mentorship, and how she built her leadership skills. 

Lisa Martin is the Chief Revenue Officer at 8x8, a company that unifies customer engagement and communications across organizations with a single, all-in-one platform. In this role, Lisa drives and maximizes revenue growth, oversees sales strategies, and manages a global team. With a robust sales background in the technology and communication sectors, she has consistently delivered double-digit year-over-year growth by leading global teams effectively. Lisa's tenure as VP of Flex North America, Willow, and Genesys showcases her ability to navigate complex market landscapes and drive impactful results. In this episode… Effective sales strategies are the lifeblood of successful businesses, offering a roadmap for engaging customers, driving revenue, and fostering growth. With a keen understanding of market dynamics and consumer behavior, businesses can tailor their approaches to meet evolving needs and preferences. How can you leverage these insights and solutions to elevate your sales strategies and achieve success? After transitioning from a sales engineer to a representative, sales leader Lisa Martin discovered she needed to develop soft skills to communicate with customers. She notes that consumers are often wary of salespeople trying to upsell or deceive them, so you must identify your customers' needs and provide solutions to help them achieve business outcomes and solve problems. Becoming acquainted with your prospects on a personal and professional level fosters connection and trust, making them feel at ease with the interaction. You can also leverage visual technology and automation tools to streamline and enhance the experience.  In this episode of The Growth Fire Podcast, Kevin Hourigan hosts Lisa Martin, the Chief Revenue Officer at 8x8, to talk about sales strategies, insights, and innovations. Lisa discusses 8x8's target audience, their go-to-market strategy, and how to propose your solution to prospects effectively.

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. As a Wall Street insider and private financial advisor, he has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth. In this episode… As the wealth management industry undergoes a significant evolution, traditional Wall Street ideologies are being challenged by a paradigm shift toward transparency and accountability. Jason Mandel, a seasoned practitioner in this field, sheds light on this transformation through his book, DEMAND TRANSPARENCY. With a background steeped in the industry's evolution, Jason endorses the increasing demand for clarity and accountability that was once concealed in obscurity. Central to Jason's philosophy is his unwavering commitment to his clients' best interests. Going beyond conventional norms, he advocates for transparency and integrity, forging lasting relationships built on trust and mutual understanding. In the newest episode of The Growth Fire Podcast, Kevin Hourigan hosts Jason Mandel, Founder and CEO of Mandel Family Office. Jason delves into his passion for wealth building and unveils the motivation behind his book, DEMAND TRANSPARENCY. He also shares insights on cultivating client loyalty and provides a comprehensive breakdown of the wealth management industry.

Sofyan Almoayed is the CEO of Almoayed Investments, a versatile family business focused on real estate, travel technology, contracting, transportation, and F&B sectors. Additionally, he will assume the role of Global Chairman for 2024 and 2025. Almoayed Investments has been a beacon of success, consistently delivering value through its commitment to growth and diversification. Sofyan's leadership has propelled the company to thrive in MENA and North American markets, solidifying its position as a prominent player in various industries. In this episode… Many YPO members view their membership as a strategic decision. Beyond expanding networks and enhancing business acumen, what additional benefits does joining this global leadership institution offer? Through YPO forums, incoming YPO Global Chairman Sofyan Almoayed admits he's gained valuable perspectives from fellow business leaders, enabling him to navigate challenges and capitalize on opportunities effectively. He attributes much of his leadership growth to forum interactions and discussions. One of Sofyan's key takeaways has been the universal lessons he's learned from these diverse perspectives. Regardless of your industry or geography, he emphasizes the importance of adaptability, resilience, and innovative thinking in today's rapidly evolving business landscape. On the latest episode of The Growth Fire Podcast, Marc Reifenrath hosts Sofyan Almoayed, CEO of Almoayed Investments, to explore the advantages of YPO membership. Sofyan shares insights on his motivation for joining YPO, its impact on his business acumen, and offers valuable leadership advice for C-suite executives.

Christine Guilfoyle is the President of SEEHER, a platform committed to enhancing the representation of women and girls in the global marketing and media ecosystem. With a focus on achieving gender equality and fostering business growth, Christine leads initiatives to ensure accurate portrayals of women in media, promoting diversity and inclusion. With experience in leadership roles at prominent media brands, Christine has been recognized by leading publications, including Folio magazine, which named her one of the top women in media. Before joining SEEHER, she served as Senior Advisor to the CEO of CoveyClub.com, a community empowering women to learn, share, and grow together. In this episode… As the emerging female economy — or "she economy" — continues to gain momentum, sustaining its growth amid competition remains paramount. With shifting consumer trends and evolving market dynamics, businesses must adapt to meet the changing needs of female consumers. How can companies navigate this landscape successfully? Powerhouse business leader Christine Guilfoyle explains that platforms like SEEHER catalyze change, empower women, transform industries, and drive progress toward an equitable future. When businesses embrace the principles of inclusivity and representation, they contribute to societal advancement and unlock the full potential of the "she economy" for sustainable growth and prosperity. By championing the interests of women and advocating for gender equality, these organizations create an environment for businesses to thrive. Through educational initiatives and industry partnerships, SEEHER equips businesses with the tools and knowledge to engage effectively with female consumers. By aligning with SEEHER's mission, businesses can unlock new opportunities for growth and innovation in the "she economy." In the latest episode of The Growth Fire Podcast, Christine Guilfoyle, President of SEEHER, engages in a thought-provoking discussion with host Kevin Hourigan. Christine delves into SEEHER's mission and how it empowers women, shares her journey to the company, and explores strategies for sustaining the "she economy" amid evolving competition and progress.

Ann Hand is the Chairman and CEO of Super League Gaming, a NASDAQ publicly traded company and global leader in the gaming metaverse on platforms like Roblox and Minecraft. Before joining Super League, Ann was the CEO of Project Frog, a company specializing in wholesale building materials to streamline design and construction processes. Ann has garnered many accolades, including the Forbes 50 Over 50 Award and being named Ad Age Leading Women of 2022, 100 Most Intriguing Entrepreneurs by Goldman Sachs, and the 10 Most Powerful Women Entrepreneurs by Fortune magazine. In this episode… The metaverse is a collaborative, immersive virtual world with the potential to revolutionize how we work, learn, and socialize. People can use this space for entertainment, playing games, shopping, and attending virtual events. Is this the next innovator in big brand marketing? It's a common myth that gaming is an unhealthy pastime appealing only to introverted young people. According to seasoned marketing executive Ann Hand, the metaverse shifts the video game landscape through eSports, activities rooted in STEM learning that offer fair, safe, and inclusive environments. Ann elaborates that companies can save money and reach new audiences by promoting their brands through the metaverse, much like advertising during the Super Bowl. Additionally, companies can conduct real-time focus groups using digital products produced in less time instead of navigating excess inventory and complex supply chain operations.  On today's episode of The Growth Fire Podcast with Kevin Hourigan, Ann Hand, Chairman and CEO of Super League Gaming, discusses how the company innovates large brand marketing. Ann talks about her career progression, how transitioning from global corporations to a small startup groomed her for her current role, and leveraging the metaverse as a marketing tool and focus group. 

Raymond Watt is the Global Chairman of YPO, an American-based global leadership community, and the Chairman at RIMAR Capital, a tech-driven investment firm. He is also the Co-founder and CEO of Omnislash, a platform that helps gamers capture media and stats while playing their favorite games. With 25 years of experience in software development and enterprise systems, Raymond was a three-time CEO for various companies in South Africa. Beyond his leadership duties, Raymond is a voting member of the Television Academy and a member of the Producers Guild of America. In this episode… Clear communication and language are integral to attracting and retaining talented employees, improving team morale, and boosting productivity. Creating a culture aligned with company values starts with using language strategically.  Your company language is a powerful tool that can shape your organization's culture. Executive leader Raymond Watt affirms that using company-specific vocabulary and creating new words can influence how your employees think, act, and feel. Establishing your company culture on the first day of onboarding is essential for clarifying team expectations. You can accomplish this by creating a behavior code, holding regular meetings to discuss company values, and providing training on using the company language effectively. In this episode of The Growth Fire Podcast, Marc Reifenrath welcomes Raymond Watt, Global Chairman of YPO, to discuss language's impact on company culture. Raymond shares his inspiration for joining YPO, how the organization impacted his views on company culture and core values, and the responsibilities of an effective CEO.

Dana Karzan is the Chief Marketing Officer at VyStar Credit Union, a member-owned cooperative providing financial products and services such as investments, insurance, retirement planning, and financial counseling. At VyStar, Dana leads branding, marketing, advertising, social media, and community engagement. She has 20-plus years of experience in banking and fintech, with rich expertise in marketing, product management, and brand strategy.  Before Vystar, Dana held leadership roles at Facebook, Citibank, Wells Fargo, GE, Lloyds TSB, and US Bank. Her ingenuity in leadership earned her the 2022 OnCon Icon Top 50 Marketer Award, which recognizes top marketers worldwide. In addition to her work in the corporate world, Dana is an active board member at Groundworks JAX and the Jacksonville Symphony. In this episode… Financial institutions can easily engender fear or anxiety in customers when it comes to service provision. Credit unions offer an alternative solution when it comes to financial services. They strive to make the customer experience as stress-free as possible while supporting local communities in various ways.  Marketing professional Dana Karzan explains that cooperatives like Vystar seek to live up to their mission of improving their members' lives by providing better financial services and being a force of change in their communities. Beyond opening accounts and lending money, Vystar provides members with educational resources to learn how to save, grow equity, and consolidate debt. Credit unions help people achieve dreams such as buying a home, getting a college education, and taking once-in-a-lifetime vacations while revitalizing neighborhoods through supporting local businesses and serving on organization boards. In this episode of The Growth Fire Podcast, Kevin Hourigan sits down with Dana Karzan, Chief Marketing Officer at VyStar Credit Union, for a riveting conversation about marketing in the financial space. Dana shares VyStar's mission and the benefits it provides, how to evoke emotion in marketing, and how to leverage community service to drive business growth. 

Scott K. Edinger is the Founder of Edinger Consulting, where he helps worldwide Fortune 50 CEOs and executive leaders develop leadership strategies to drive top and bottom-line results. Scott is also a published author, having penned over 100 articles for prominent publications like Forbes and the Harvard Business Review. He's written three books, including The Growth Leader: Strategies to Drive the Top and Bottom Lines, set to be released in October 2023, and in 2015, he co-authored the best-selling book The Hidden Leader: Discover and Develop Greatness Within Your Company. In this episode… For many businesses, the ability to sell solutions is the missing link in their sales strategy. In some organizations, companies need competent leadership to train their salespeople effectively. How can executives bridge the gap between sales and strategy? Entrepreneur and growth leadership expert Scott K. Edinger offers a resolution in his upcoming book The Growth Leader. Senior executives can generate healthy profits by merging strategy, leadership, and sales tactics. Once leaders realize that growth strategy must align across all company levels, a company can reap a viable competitive advantage. Scott also argues that sales and strategy shouldn't be separate functions. Instead, they should integrate the two into a cohesive whole to achieve their goals. In this episode of The Growth Fire Podcast with Kevin Hourigan, Scott K. Edinger, Founder of Edinger Consulting, discusses leadership and sales. Scott explains the differences between management and leadership, how leaders can drive results, and how to differentiate the sales experience for customers. Plus, Scott discusses his latest book, The Growth Leader: Strategies to Drive the Top and Bottom Lines.

Joel Swanson is the VP of Marketing at Affinity Plus Federal Credit Union, a Minnesota-based financial cooperative offering full-service personal and business banking products. At Affinity Plus, Joel leads all marketing, public relations, and community initiatives. During his five-year tenure, he and his team have implemented a brand refresh responsible for the credit union's record growth. Before joining Affinity Plus, Joel offered his leadership talents at UnitedHealth Group, Blue Cross and Blue Shield of Minnesota, Bethel University, and Education Minnesota. In this episode… Differentiation is critical to company success because it helps focus on a market niche. Initiating a brand refresh is necessary when an organization no longer appeals to its target audience. What are essential strategies to concentrate on when rebranding? Marketing expert Joel Swanson explains the first step is to analyze the problem and target audience you want to serve. Once those areas are determined, establish a clear brand identity and story. Joel offers that customer surveys aid in this process by asking critical questions. Using the data correctly adds authenticity when creating campaigns using digital marketing. Joel advises avoiding the use of stock photos to tell a story. Instead, create bright images using real customers and employees that resonate with your core demographic.  On this episode of The Growth Fire Podcast, Kevin Hourigan welcomes Joel Swanson, VP of Marketing at Affinity Plus Federal Credit Union, to discuss rebranding strategies. Joel shares how customers benefit from rebranding, why digital marketing is critical to company branding, and how to build and motivate a team.

Thayer Smith is the CEO of YPO, a global leadership community connecting elite chief executives and cultivating extraordinary leaders to improve lives and businesses worldwide. Before joining the C-suite at YPO, Thayer led Bayshore Capital as an Operating Partner. Thayer has lent his expertise in complex manufacturing, financial management, strategic planning, and leadership development. He's also been a YPO member since 2007, serving as the Chapter Forum Officer for the Florida Chapter and Regional Chair for the Southeast US and Caribbean Region. From 2019 to 2023, he served multiple roles for the Global Board of Directors before accepting his position as CEO. In this episode… A company is only as good as its leaders, who are often tasked with making difficult decisions. Where can executives in power go to sharpen their leadership skills and gain support? Seasoned business leader Thayer Smith recommends joining YPO, which brings together top-tier company heads to brainstorm challenges. Thayer believes that the essence of YPO is the forum itself, the relationships that members build, and the exposure to new ideas. He also recommends that members attend network and chapter events to reap the most benefit from their YPO membership.  In this episode of The Growth Fire Podcast with Marc Reifenrath, Thayer Smith, CEO of YPO, discusses the benefits of being a YPO member. Thayer explains the value of YPO and its influence on members, how the organization helps leaders navigate change and challenges, and shares memorable YPO experiences.

June Archer is known as the Puzzle Maker because of her ability to analyze and solve complex business problems across various industries. She is a former C-suite leader and business builder of global brands, including the Walt Disney Company, Sesame Workshop, Godiva Chocolatier, and NEST Fragrances. In her spare time, June lends her talents to organizations such as the American Marketing Association, the New Jersey Performing Arts Center, and the Princeton University Alumni Network. June is also the Chairman of the Board of Trustees for the Princeton University Store. June Archer is known as the Puzzle Maker because of her ability to analyze and solve complex business problems across various industries. She is a former C-suite leader and business builder of global brands, including the Walt Disney Company, Sesame Workshop, Godiva Chocolatier, and NEST Fragrances. In her spare time, June lends her talents to organizations such as the American Marketing Association, the New Jersey Performing Arts Center, and the Princeton University Alumni Network. June is also the Chairman of the Board of Trustees for the Princeton University Store. In this episode… Leading an organization is a complex endeavor encompassing company goals, values, communication, and attitudes. How does an effective leader control the culture of an organization? Executive leader June Archer explains managing teams means understanding the needs of the business and the needs of the people in various roles — and can be accomplished when aligning company goals and objectives with the skills and abilities of each team member. Creating a fair and equitable work environment where everyone feels valued and respected is also critical. Communication is vital to help employees accelerate their careers and develop specialized skills. The culmination of these criteria indicates your investment in their success and willingness to help them reach their full potential. In this episode of The Growth Fire Podcast with Kevin Hourigan, June Archer, former C-Suite and P&L Leader, discusses how to balance company culture while establishing goals. June shares her professional experience to educate others on the value of adapting to a new environment, the effects of including team members in cultivating company culture, and hiring with a focus on cultural fit.

Meeting the Demands of Digital Marketing Marc Reifenrath, Spinutech   – The Sharkpreneur podcast with Seth Greene Episode 980 Marc Reifenrath You won't find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company's culture is to achieve and maintain success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order.   Listen to this informative Sharkpreneur episode with Marc Reifenrath about meeting the demands of digital marketing. Here are some of the beneficial topics covered on this week's show: - How the ability to adapt to change is a key factor for a successful business. - Why you should hire team members who specialize in specific niche areas. - How businesses have faced challenges due to the post-COVID economic changes, inflation in paid search, and shifts in consumer behavior. - Why networking and building relationships is an important part of any business. - How having a podcast allows you to establish thought leadership and share insights on leadership trends, culture, and core values.   Connect with Marc: Guest Contact Info Twitter @spinutech Instagram @spinutech.llc Facebook facebook.com/spinutech LinkedIn linkedin.com/company/spinutech   Links Mentioned: spinutech.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Ross Gibbs is a Coach, Expert Implementer, and Speaker at EOS Worldwide, where he creates simplified processes to help organizations improve their business models to achieve success. His business coaching career launched after a successful profession in sales and marketing. Ross is a serial entrepreneur who has successfully owned and exited four companies, including a consulting firm and a boxing gym. Beyond his leadership efforts, Ross enjoys staying physically active. In this episode… If your business has plateaued and you're struggling to find motivation, programs and resources are available to help you take your business to the next level. However, it can be challenging to know where to start. Business coach Ross Gibbs recommends employing the help of an Entrepreneurial Operating System (EOS) Implementer. EOS is a proven system that helps organize, focus, and align business processes and provides a framework for casting vision and executing goals. By following the process — vision, traction, health — companies can identify and solve problems, improve communication, and increase profitability. In today's episode of The Growth Fire Podcast with Kevin Hourigan, Ross Gibbs, Coach, Expert Implementer, and Speaker at EOS Worldwide, discusses finding your calling and the Entrepreneurial Operating System (EOS). Ross shares his past entrepreneurial failures, how EOS has impacted his life, and sales and marketing strategies for generating business.

Jon Morris is the Founder and CEO of Ramsay Innovations, helping businesses quickly scale through financial education and strategic funds allocations. Before joining Ramsay Innovations, Jon founded Rise Interactive, a full-service internet marketing agency — growing it from a $10,000 bootstrap business to one of the largest independent digital agencies. Beyond his leadership responsibilities, Jon is an Advisor for Fiscal Advocate and was an Advisory Board Member at Pixability for nearly five years. In this episode… Failure is inevitable when growing a business. What distinguishes successful business owners is their ability to learn from previous mistakes. Jon Morris, a serial entrepreneur, turned a loss into a learning opportunity when he bootstrapped his second entrepreneurial venture and grew it into one of the most prominent digital marketing agencies. As a marketing principal, it's crucial to understand your niche and keep up with industry trends to pivot when necessary. Have a clear vision, including understanding the types of employees needed to propel your business. To ensure you hire high-performing talent, consider designing a meticulous interview process and an assessment with a desired passing rate. Through reflection, entrepreneurs can identify business strategies in need of improvement.  In this episode of The Growth Fire Podcast, Jon Morris, Founder and CEO of Ramsay Innovations, joins Kevin Hourigan to share his growth journey as an entrepreneur. Jon discusses using failures as learning lessons, rigorous acquisitions for hiring elite talent, and sales strategies for generating new business.

Cynthia Cleveland is a Partner at CEO Coaching International, the leading coaching firm for growth-focused CEOs and entrepreneurs. Cynthia is a five-time CEO and president who led companies generating over $4 billion in worldwide sales in consumer products, entertainment, and retail industries. In her 30-plus-year career, she has overseen popular brands, including Universal Studios, Teleflora, Mattel Toys, and Carnation Foods. Cynthia has been an active member of YPO for over three decades and is the former Chair of the Women's International Network. In 2015, Real Leaders Magazine named her one of the Top 100 Visionary Leaders. In this episode… Workplace culture is the culmination of shared values, beliefs, and behaviors that characterize a company or organization. It's a doctrine influenced by the company's mission, vision, and values, but how can it be adequately assimilated to create a positive work environment? As an accomplished company head who guided numerous teams for major corporations, including a Fortune 500, Cynthia Cleveland explains viable workplace culture is only possible with the ideal people. When leadership recognizes employees who negatively impact team dynamics, they're responsible for placing them in a different department or part ways. Being a leader sometimes includes making difficult decisions — and in these situations, they must learn to trust their instincts. Leaders also create a culture conducive to employee success by establishing boundaries, setting expectations, respecting employees' opinions, and giving workers autonomy. In this episode of The Growth Fire Podcast, Marc Reifenrath welcomes Cynthia Cleveland, a Partner at CEO Coaching International, to discuss how leaders create workplace culture. Cynthia shares her insight on company culture and core values, why leaders need to trust their instincts, and why it's beneficial to respect employees' personal lives.

You won't find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company's culture is to achieving and maintaining success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Marc Reifenrath: Website: https://spinutech.com/ Twitter: https://twitter.com/spinuser Instagram: https://www.instagram.com/marcreif/ LinkedIn: https://www.linkedin.com/in/marcreifenrath/ Facebook: https://www.facebook.com/MarcReifenrath

Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buyer behavior, sales conversion, and various digital marketing techniques, keeps him astute to industry standards. His resume includes executive positions with digital agencies, including Innersight dZine Studio, REVOLT, and the Digital Mastermind Group, and his sales and leadership expertise led him to roles as Marketing Director and President for Astrum and CentralComp, respectively. In this episode… Adversity catalyzes change, forcing people to step outside their comfort zones and try something new, which leads to personal and professional development. Learning new skills lends itself to growth, enriching our life experiences and is attained as a result of learning from our mistakes — and can work in our favor to build successful businesses. Jon Tsourakis, an agency principal and business owner, is a prime example. He stumbled into the marketing industry after a friend invited him to work for his father's agency. Jon quickly discovered his talents and put his expertise to work by launching his own marketing business. Starting any business is intimidating, but without risks, there are no rewards. Jon's experience with launching his company is a testament to how we can leverage mistakes to build a successful company. In this episode of The Growth Fire podcast, Kevin Hourigan talks to Jon Tsourakis, Co-owner, President, and Chief Revenue Officer of Oyova, about his career journey in the marketing industry and the lessons it taught him. Jon shares marketing strategies, why he partnered with another agency to create Oyova, and the motivation behind going into business for himself.

Scott Price is the Founder and CEO of A-LIGN, a technology-enabled security and compliance engine that mitigates cybersecurity risks. Scott has over 20 years of leadership experience, having held executive positions at Arthur Andersen and SAS 70 Solutions. His dedication to leadership has earned him industry awards and nominations, such as Accounting Today's 2016 Managing Partner Elite and Ernst & Young 2021 Entrepreneur of the Year Florida Award finalist. Scott also volunteers for nonprofits, including the Junior League and Humane Society of Tampa Bay. In this episode… Career-focused people have definitive goals and a planned timeline to reach a specific position within the workplace. But what happens when the company you planned to retire from folds?  Scott Price, a seasoned leader and entrepreneur, dreamed of climbing the corporate ladder at one of the country's premier accounting firms before retiring. When circumstances beyond his control ended that dream, he turned adversity into opportunity and became his own boss. Using the talents and skills he acquired as a CPA, he created a powerhouse business and marketing plan that is the foundation of his company's triumph. Growing the company led to failures that Scott leveraged as lessons in business he now bestows to fellow entrepreneurs.  In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Scott Price, Founder and CEO of A-LIGN, about entrepreneurship and unconventional strategies for scaling a company. Scott discusses turning adversity into opportunity, the importance of a marketing plan, learning to delegate, and being open to ideas from his subordinates.

Steve Wyatt is the VP of Marketing and Global Creative Director of Content at Kenneth Cole Productions, an American fashion house founded in 1982. He celebrates 20 years with the company, working across all labels, product categories, communication channels, and global territories. Additionally, he has contributed to the brand's social impact initiatives for organizations such as The Mental Health Coalition, The Foundation for AIDS Research, Help USA, and the Human Rights Campaign. A gifted writer across various mediums, his works have been featured in The American Bystander, Point in Case, Two Fifty One, The Haven, and MuddyUm. Steve's also a humor writer, publishing two books, Do More Don'ts, and Humanity Breeds Profanity: Random Thoughts Against My Better Judgment. In this episode… Achieving one's dreams, regardless of the field, is arduous. Advertising, in particular, is an ever-evolving and highly competitive industry, so how can you make it in the industry? There is no one-size-fits-all answer to this question, but Steve Wyatt, a seasoned creative content director, offers some sage advice: be prepared to put in the work. The perfect job may not be available right after graduation, so be open to all work opportunities until you land your dream career. A varied resume will help you gain experience and build a strong work ethic. However, with the ever-changing technology and competition, employers will expect you to be multifaceted. In addition to being adaptable and a team player, you should hone your writing and communication skills, stay up-to-date on the latest trends, and learn to pitch creative ideas. Above all else, be relentless in your career pursuits. Join Kevin Hourigan in today's episode of The Growth Fire Podcast, where he interviews Steve Wyatt, VP of Marketing and Global Creative Director of Content at Kenneth Cole Productions, about his career in advertising and working for Kenneth Cole. Steve discusses past campaigns, how brands contribute to social issues, and his motivation for writing two humor books.

Bridgette Bello is the CEO and Publisher of Tampa Bay Business & Wealth, a magazine examining the lives of Tampa Bay's most accomplished business leaders. Under her tenure, TBBW has been awarded two Charlie Awards from the Florida Magazine Association. Bridgette is a media professional with over 30 years of experience. Before joining TBBW, she was the President and Publisher of the Tampa Bay Business Journal for 11 years — and the first woman publisher in the newspaper's 40-year history. Bridgette's further accomplishments include her roles as a previous Governor Appointed Vice Chair for the St. Petersburg College board of trustees, a board member for Jameis Winston Dream Forever Foundation, and a former member on the Board of Directors for the Spring of Tampa Bay. In 2011, Bridgette was named St. Petersburg's Chamber “Business Woman of the Year.” In this episode… Many of us choose a career path once we discover how to monetize our talents. However, often what we want isn't necessarily our purpose. When someone sees greatness in us, it can be scary to trust their judgment. The essence of leadership is seeing potential in people that don't see it for themselves. For business leader Bridgette Bello, she's had several career leaders as mentors. But she didn't take what her mentors told her at face value. Instead, she leveraged opportunities by learning from some of the best in the business. As a result, she's been able to build a successful career that's allowed her to pay it forward. In this episode of The Growth Fire Podcast, Kevin Hourigan welcomes Bridgette Bello, CEO and Publisher of Tampa Bay Business & Wealth, to discuss her career as a leader in media. Bridgette discusses the magazine's purpose, the defining moment that led her to become a publisher, her commitment to helping her community, and the mentors who paved the way for her success.

Hugh Campbell is the President of AC4S Technologies, a hybrid cloud company providing technology solutions such as IT network management, data migrations, and hardware and software solutions. Hugh has experience in planning, designing, and implementing large-scale telecommunications networks for commercial and government sectors. Prior to starting AC4S, he held executive leadership roles at Intermedia Communications and Accelacom. Hugh is a graduate of the United States Military Academy at West Point and spent 10 years on active duty as a Communications Officer in the US Army. In this episode… Most of us have heard the term “natural born leader,” but leadership is usually a learned skill we adopt from watching others. In addition to parents, elders, teachers, and managers have a profound impact on our lives. For business leader Hugh Campbell, he attributes his successful career path to his parents, a former teacher, and the military. Not only did the military teach Hugh discipline, but it also taught him the difference between poor and effective leadership. Positive or effective leaders know how to inspire and foster purpose, while weak leadership fails to garner results. Once Hugh understood these different leadership methods, he implemented them to lead his company. In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Hugh Campbell, President of AC4S Technologies, to discuss the impact of effective leadership. Hugh discusses his tenure at West Point, how he transitioned from the military to entrepreneurship, and the leaders who have influenced him throughout his career.

Elizabeth Zucker is the Managing Partner at Interior Investments of St. Louis, a contract office furniture dealership providing solutions for professional organizations, including furniture selection, order fulfillment, delivery, and installation. Under Elizabeth's leadership, the company has successfully scaled to $35 million. Before joining Interior Investments of St. Louis, Elizabeth spent six years climbing the ranks at Herman Miller, a furniture manufacturing company. Beyond her work as a managing partner, Elizabeth contributes her leadership expertise to the YPO St. Louis chapter, holding over seven chapter officer roles. In 2016, she joined the YPO board of directors, and from 2019 - 2020, she served as the organization's chairman. In this episode… Being a leader in the workplace is not only lonely, but challenging. Leaders ranging from managers to directors to the C-suite take on demanding responsibilities, including budgets, meeting deadlines, and motivating employees while navigating a healthy work-life balance. Another strife may be that you're the only person in your immediate circle in a high-level position. So where can you find a relatable peer group? For business leader Elizabeth Zucker, she sought camaraderie in YPO, a leadership community connecting chief executives worldwide. YPO is a selective organization that prides itself on attracting leaders of all ages. Aside from fellowship, YPO provides resources for career advancement, diverse leadership training, once-in-a-lifetime opportunities, and lifelong friendships. In this episode of The Growth Fire Podcast, Marc Reifenrath welcomes Elizabeth Zucker, Managing Partner at Interior Investment of St. Louis and former Chairman of YPO, for a riveting conversation about YPO and how membership has implored her to make courageous business decisions. Elizabeth shares her motivation for joining YPO, her crusade to recruit more female members, and how mistakes can improve leadership skills.

Carrie Charles is the Co-founder and CEO of Broadstaff, a staffing firm providing workforce solutions in the energy, technology, and telecommunications sectors. Under Carrie's tutelage, the firm was recognized in 2022 by Inc. Magazine and Tampa Bay Business Journal as one of the fastest-growing companies. Her additional accolades include the 2021 Tampa Bay CEO of the Year and Tampa Bay Businesswoman of the Year awards. She's a keynote speaker and thought leader in diversity, women in tech, and workforce development. Carrie's also the host of the 5G Talent Talk podcast, where she offers tech leaders strategic hiring methods for attracting, acquiring, and retaining top-tier talent. As a mother of a childhood cancer survivor, Carrie sits on the National Pediatric Cancer Foundation's board of directors. In this episode… A staffing agency — also referred to as a recruiting firm — serves as a liaison between companies searching for talent and job seekers. Because staffing firms screen resumes, perform reference checks, and schedule interviews, among other duties, companies can focus on growing the business. Organizations elect to use staffing agencies for numerous reasons, such as their access to talent networks, their ability to increase an organization's ROI, and their industry market knowledge. Staffing expert Carrie Charles advises companies to educate themselves on industry changes in the post-pandemic market. When creating a welcoming work culture, companies need to consider mental health, generational gaps and expectations, and flexible working arrangements. The quicker executives and leaders can acknowledge the shift taking place within the workforce, the better equipped they will be to hand off responsibilities to the next generation. In this episode of The Growth Fire Podcast, Kevin Hourigan welcomes Carrie Charles, Co-founder and CEO of Broadstaff, to discuss the staffing industry in a post-pandemic market. Carrie recollects how her childhood adversity influenced her path to success. She also discusses company recruiting strategies, current trends in the workforce, and her greatest source of inspiration.

Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. When Kevin is not leading his digital agency, he spends his time boating, skiing, golfing, and enjoying other outdoor activities. In this episode… In previous years, new digital trends gained traction with certainty. But as we head into 2023, many companies are taking precautionary measures. Why are companies hesitant to embrace new digital trends? Digital agency leader Kevin Hourigan suggests doubts concerning digital trends stem from a non-trending digital marketplace. Many companies lack the confidence they once had due to an uncertain economy. But it's not only the economy that has business leaders pumping the brakes on newer trends. Want to find out more? Tune into this episode with Rise25 host Chad Franzen as he flips the script and interviews the President of Spinutech, Kevin Hourigan. Along with discussing 2023 digital trends, Kevin shares what types of data customers expect from digital agencies, the data points he's excited about, and the most common questions customers ask.

Dwayne Allen is the Senior Vice President and Chief Technology Officer at Unisys, a global technology solutions company devoted to helping its customers reach innovative breakthroughs via intellectual property, patents, and strategic planning. Dwayne has exercised his expertise in digital transformation in various fields including healthcare, financial services, government, manufacturing, and hospitality. Additionally, he is an active member of the George Washington University Leadership Advisory Council, and sits on the Cross Country Healthcare board of directors. Dwayne formerly served on the board of directors for KPIT, an India-based technology and engineering company. In this episode… Enrolling in a graduate program is the next step for many students after completing their bachelor's degree. Some students pursue their master's degree to stay connected with peers while others continue their education because they're not ready to enter the workforce. Although many agree it's the traditional path to take, is pursuing a master's degree right for you? If you're someone contemplating the next step in your life — whether reentering the classroom or switching careers — business leader Dwayne Allen recommends giving your decision deep thought. If you're not passionate about your plan it's probably not the right course of action. The key is to be intentional and understand how to apply those plans to your life's purpose. In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Dwayne Allen, Senior Vice President and Chief Technology Officer at Unisys, to discuss living life with purpose. Dwayne shares how an MBA program changed his life, the challenges of continuing his education while working full-time, the values he's adopted from previous employers, and the mentors who have impacted his life.

Marc Reifenrath is the Co-founder and CEO of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Marc is passionate about culture and understands firsthand how critical a company's culture is to achieving and maintaining success. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling. In this episode… Are you struggling to complete the tasks needed to achieve your business goals? What strategies can you introduce that will support the goals you've set out to achieve? Running a successful business is the culmination of a multitude of moving parts and you may not have the expertise to effectively and efficiently execute them all. Spinutech is an agency that will come alongside your business to understand your goals, as well as your pain points, and tailor their solutions to support your bottom line. In this episode of the Growth Fire podcast, Chad Franzen of Rise25 sits down with Marc Reifenrath, the Co-founder and CEO of Spinutech, to discuss how they help solve website design and digital marketing problems for their clients. Marc explains how the diverse team of experts from Spinutech solves its clients' hurdles, how it builds trust with clients, how having a great culture helps in building long-term relationships, and how communication impacts the success of a business.

George Spowart is the Chief Marketing Officer at Red Rover, a moving and storage solutions company more affordable and convenient than traditional options. He directs all marketing and sales activities, including brand strategy, creative development, media planning/buying, website, call center, and public relations. George's skill for developing strong working relationships has contributed to his experience growing brands through strategy, implementing innovative tactics, and building high-performing marketing teams. Prior to Red Rover, he was the CMO at The Perfect Workout and PODS (Portable on Demand Storage). In this episode… Do you feel like you have a good product or service but still struggle to make the desired sales? It's probably because of how you are marketing and branding yourself. According to George Spowart, good branding and marketing strategies are fundamental for the success of any company. His experience in the marketing field has given him the knowledge to grow brands, implement strategies, and build teams. The marketing tips he shares are beneficial for brands wanting to grow and scale their business. In this episode of the Growth Fire Podcast, host Kevin Hourigan sits down with George Spowart, Chief Marketing Officer at Red Rover, to discuss marketing tips that will help your business thrive. George shares his career background in marketing, the genesis of Red Rover, marketing strategies for winning new customers, and the key KPIs Red Rover uses to measure the time and money they allocate to brand exposure.

Marc Reifenrath is the Co-founder and CEO of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Marc watched Spinutech grow from a college startup to one of the premier digital marketing agencies in the country, and he understands how culture plays a critical role in a company's success. Outside of his role as CEO, Marc hosts the Culture Starts With U podcast and is an active member of the Young Presidents' Organization (YPO). In this episode… Company culture could make or break your business. How do you develop an outstanding culture and use it to drive your company forward? When Marc Reifenrath and his friends started Spinutech in college, they created the company as a resume-builder. However, their passion for the industry grew substantially each year, and now Spinutech is one of the premier full-service digital marketing agencies in the country. The secret behind all of this growth? Strong company culture and core values. You can't fake culture and shouldn't change your values for anyone else. To become an industry leader, you must know who you are and use it to drive every action and decision. In this episode, Chad Franzen of Rise25 interviews Marc Reifenrath, Co-founder and CEO of Spinutech, to talk about everything from culture to core values. Marc shares how Spinutech developed over time, the mistakes many companies make when it comes to culture, and why culture is an all-encompassing competitive advantage.

Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company's culture is to achieving and maintaining success. Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”.  In this podcast for managers, Audrey, Lee and Marc discuss:  ·       Why the first 100 days of a new employee are the most important ·       How he was able to have zero turnover the first 10 years of his company ·       How to attract “A” Players ·       Growing a “walk the walk” culture "The #1 mistake managers make is trying to lead every person the same way and with the same message. You have to say the main points at least seven times before the team will truly hear it. You also have to say it many different ways because we all hear the same words differently.”– Marc Reifenrath   Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Marc Reifenrath www.spinutech.com https://www.linkedin.com/in/marcreifenrath/ Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Shelia Reed is the Business Engagement and Strategy Lead at Ameritas, a mutual-based organization offering insurance, financial services, and employee benefits. As an experienced sales and marketing leader in both the financial and healthcare industry, Shelia helps companies identify brand strategies that leverage the most growth. She was chosen as a finalist for the Chief Marketer of the Year award due to the impact she's had on the marketing industry. In this episode… Both private and public growth companies are diligent and responsible with corporate funding. The real challenge for private equity partners is the expectation for them to grow and provide results. The good news is that there are tools available to help track performance. When evaluating and implementing strategy, measuring your progress is paramount. Shelia Reed has adopted resources designed to track growth, retention, and engagement using dialed-in marketing strategies to scale businesses. In this episode of the Growth Fire Podcast, host Kevin Hourigan sits with Business Engagement and Strategy Lead at Ameritas, Shelia Reed to discuss levels of business strategy. Shelia talks about the differences between working for public and private companies, tools to track performance, and various opportunities for marketers in today's market.

Scott Mordell is the Founder and CEO of The Forrader Group, a company providing strategic counsel and support to leaders and their organizations. He was the longest-serving CEO in the seventy-year history of Young Presidents' Organization (YPO), a global leadership development community of more than 30,000 chief executives in 142 countries. Scott's experience in various industries, geographies, organizations, and business disciplines has helped him develop influential leadership lessons and collaborative skills for success. In this episode… Are you struggling as a leader? How can you elevate your leadership journey to become a better leader and person? According to Scott Mordell, being a better leader can be challenging. He recommends joining a leadership development community like the YPO. It helps supercharge your goals and passions, challenges your status quo, and encourages you to make better decisions to keep your business, the people you lead, your family, and your life on track. Join host Marc Reifenrath in this episode of the Growth Fire Podcast as he sits down with Scott Mordell, the Founder and CEO of the Forrader Group, to discuss his leadership journey with YPO. Scott talks about the evolution of his leadership style, the five leadership principles he recommends, and the leadership decisions that drove YPO's growth.

Mary Harris is the Vice President of Marketing at SRS Real Estate Partners, a firm building upon its retail foundation to provide commercial real estate solutions to tenants, owners, and investors. Mary is a results-oriented marketing executive skilled in client and business development, quantitative analysis, negotiations, strategic planning, and branding. Before her years in the commercial real estate industry, Mary served as head of marketing at BankUnited, responsible for the bank's corporate communications, advertising, and public relations. In this episode… Are you in a leadership position? What can you do to lead your team better? Throughout her career and entrepreneurial journey, Mary Harris has had the privilege of holding different leadership positions. She's discovered that to thrive as a leader she needs to prioritize the people she leads. She has also learned leaders need to surround themselves with mentors who have more experience and ask for guidance when necessary. In this episode of the Growth Fire podcast, Kevin Hourigan sits down with Mary Harris, Vice President of Marketing at SRS Real Estate Partners, to discuss her leadership journey. Mary shares her career and entrepreneurial background, the importance of networking, her career transition from banking to real estate, and her experience as the Vice President of Marketing at SRS Real Estate Partners.

Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. When Kevin is not leading his digital agency, he spends his time boating, skiing, golfing, and enjoying other outdoor activities. In this episode… As the adage goes, find something you love to do, and you'll never work a day in your life. Many people struggle to realize their passions, let alone convert them into a career, but Kevin Hourigan is one of the fortunate ones. What is his passion, and how did he turn it into a successful career? For Kevin, it was building websites in the early 1990s when websites were something of a novelty. Since then, websites have evolved into a phenomenon and just about everyone has their own, from aspiring artists to global organizations. Websites can be utilized for multiple purposes. Using a data-driven approach, Spinutech was founded to craft measurable results — taking your business to the next level. In this episode of the Growth Fire Podcast, Chad Franzen of Rise25 flips the script and interviews Kevin in this Thought Leadership episode to discuss the early days of web design and digital marketing, how Spinutech sets itself apart from the competition, and why Kevin decided to start a podcast.

Matthew (Matt) Brown is the President and CEO of ThumbStopper, a technology solution created for brands to boost content traction on social media and search networks at the local level. A serial entrepreneur since the mid-1990s, Matt remains active in digital media markets and SaaS companies. His 20-plus years as an entrepreneur have sharpened his skills in team development, B2B integration, business management, and mergers and acquisitions. Matt is also the President of Trucks.com, which has the vision to help revolutionize how enthusiasts find the perfect truck, SUV, or van. In this episode… As an entrepreneur, are you struggling to grow your business? Have you considered leveraging social media marketing to increase organic reach and connect with customers? According to Matt Brown, many businesses are struggling to scale. Having been an entrepreneur since the mid-1990s, he has discovered simple and actionable ways brands can utilize technology for their benefit. Using this information and his passion for helping others succeed, he founded ThumbStopper to enable brands to optimize and amplify their existing content by distributing it to their retailers' social and search presence. In this episode of the Growth Fire podcast, Kevin Hourigan sits down with Matt Brown, President and CEO of ThumbStopper, to discuss how brands can leverage social media marketing. Matt talks about the purpose of ThumbStopper, social media tactics that increase customer engagement, how to measure your organic reach from social media marketing, and Matt's go-to-market approach for acquiring new customers.

In This episode I'm speaking with Marc Reifenrath Marc is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company's culture is to achieving and maintaining success. Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”. Marc would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. Outside of growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order. In this episode, we will understand first hand how to create a culture that enables engagement in the workplace and enables people to show up fully, and be creative and innovative.

Ed Buckley is the CEO of FitOn, formerly known as Peerfit, the largest health and wellness platform on a mission to empower individuals to live healthy lifestyles by providing instant access to a variety of workout programs taught by top-of-the-line fitness professionals and celebrities. Noticing gaps in health and wellness, Ed's passion for problem-solving allowed him opportunities to work with talented teams in the industry. His experience leveraging advanced data methods, identifying new market solutions, and building and launching effective solutions will add value to any team. In this episode… Are you wanting to venture into the health and wellness industry as an entrepreneur? What do you need to know to succeed in this space?  Upon graduating college, Ed Buckley found his passion as an entrepreneur in the health and wellness industry. His experience scaling a business and leading teams has earned him a wealth of knowledge in his field. After merging Peerfit with FitOn, he shares his success in leading the team and company to greater heights. In this episode of the Growth Fire podcast, Kevin Hourigan sits down with Ed Buckley, CEO of FitOn, to discuss what it takes to thrive in the health and wellness industry. Ed shares how he became an entrepreneur, the idea behind Peerfit, how to raise capital, the merger between FitOn and Peerfit, and the secret behind its rapid growth.

Bob Murphy is the Chief Revenue Officer at Patra Corporation, the leading provider of technology-enabled services for the insurance industry. Patra powers insurance processes by optimizing the application of people and technology, supporting insurance organizations as they sell, deliver, and manage policies and customers through the PatraOne platform. Bob leads all sales, marketing, and strategic initiatives to help scale Patra's business, develop new technologies, and continue to provide top-level service to Patra's customers. Prior to Patra, Bob served as the CRO for Cloud Lending Solutions and held numerous positions in the financial and technical services industry. In total, Bob has 40-plus years of professional experience in the sales and marketing industry. In this episode… As an insurance company, it's essential to have the technology and automation that allows you to provide quality service to your clients. In the insurance landscape, it's imperative to combine your services with the right technologies to compete. What technology is available to help your company thrive and grow? Implementing simple, effective processes and a strategic marketing plan can take your company to the next level. Patra Corporation combines insurance processes and technology to drive profitability and new customer acquisition, assisting insurance companies to scale their businesses. With the insurance climate in transition, you want to be prepared with resources that are going to drive your business ahead of the competition. In this episode of The Growth Fire Podcast, Kevin Hourigan sits down with Bob Murphy, Chief Revenue Officer at Patra Corporation, to discuss his insights on growing a profitable business and what he's learned along the way. Bob talks about his role at Patra, his competitive strategy, and the lasting effects of the pandemic.

  In this series we're interviewing CEOs of successful companies who strive to do good in the world. What makes their companies successful? What challenges and opportunities lie ahead for them in 2023? What advice do they have for expedited growth and building the organizational infrastructure that can sustain it?   Are you the CEO of a mid-sized company? Apply to be interviewed on this show and/or request an invitation to our CEO Insights Forum by clicking the CEOs tab on our website: voiceofinfluence.net.  The Voice of Influence team is here to help you develop leaders and teams that move faster with less friction so they can scale and make a bigger impact.    Learn more about our manager, leadership, and organizational development programs and services by clicking the "Services" tab on our website: Voiceofinfluence.net.   How do successful CEOs communicate change? In this episode, Marc Reifenrath, CEO of the lead generation company Spinutech, shares their intentional onboarding process, his concern for the mental health of employees, and how he thoughtfully communicates change. Read the show notes here:   https://www.voiceofinfluence.net/263 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

“A lot of skillsets you can teach, but the culture you can't.” - Marc Reifenrath Is a company's culture critical to achieving and maintaining success? In this episode, the CEO of Spinutech, Marc Reifenrath encourages leaders to invest more time in building culture and core values for better retention and growth. He breaks down key strategies for onboarding new team members, creating an environment of trust, and understanding the importance of cultural alignment between clients and employees. Tune in now to learn how culture can be used to hire and retain top talent! Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. Main Highlights: 10 Years of Zero Turnover How Spinutech's First 100 Days Shape Employee and Organization Experiences How Core Values Helped build a Successful Business Key Quotes: "You just gotta capitalize on every learning opportunity, whether it came from a great situation or a bad situation." - Marc Reifenrath "Job descriptions aren't restrictions.." - Marc Reifenrath Connect with Marc LinkedIn: https://www.linkedin.com/in/marcreifenrath/ Website: https://www.spinutech.com/ These are proven solutions to advance your innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram and Facebook Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

You won't find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company's culture is to achieving and maintaining success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Marc Reifenrath: Website: https://spinutech.com/ Twitter: https://twitter.com/spinuser Instagram: https://www.instagram.com/marcreif/ LinkedIn: https://www.linkedin.com/in/marcreifenrath/ Facebook: https://www.facebook.com/MarcReifenrath

In this episode, we talk to one professional who followed a pathway to purpose with a marketing focus and built a national company that focuses on serving its customers and having an engaging culture. In his junior year at the University of Northern Iowa, Marc Reifenrath studied sales and advertising and decided to start an internet company with his friends as a resume builder. Unbelievably, the company was hugely successful and has grown for over 22 years, now employing 165 people. Spinutech is a web design company that focuses on high-end development. Key takeaways— When leading a company, be open to change and create a positive work environment you want to work in. Spinutch never says, “that's how we've always done it.” 0:47 High school and college 2:07 Starting business in college 6:46 Scaling Spinutech 10:40 Leadership and delegation 14:08 Finding talent 18:04 Company culture 21:35 Advice to young people 26:10 Spinutech Marc Reifenrath https://www.linkedin.com/in/marcreifenrath/ https://twitter.com/spinuser http://www.spinutech.com/ --- Continue to enjoy this journey, share, and subscribe to 'The That's a Job? Podcast on Spotify, Apple Podcasts, or wherever you get your podcasts. The That's a Job podcast is presented by Career Adventure Academy - Discover the work you are wired to do. Do you know a high school student looking to figure out their next step after graduation? Be fully confident in your student's next step after graduation. Get your FREE 10-Step Checklist to Launch Students Into a Great Life After Graduation. Let the Adventure Begin! Nate Clayberg is a COLLEGE & CAREER NAVIGATOR that has guided hundreds of students to envision their future to purposeful life beyond education. Connect with Nate Clayberg on Social Media: · Instagram · LinkedIn · Facebook · Twitter This podcast is a need10 Media production www.nateclayberg.com

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Marc Reifenrath about people as your organization's competitive advantage . Marc Reifenrath (https://www.linkedin.com/in/marcreifenrath/) is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company's culture is to achieving and maintaining success. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! This episode is sponsored by/brought to you by BetterHelp. Give online therapy a try at www.BetterHelp.com/HCI and get on your way to being your best self. Check out Ka'Chava at www.Kachava.com/HCI. Check out BELAY here. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you considering a merger in the future? Have you thought about the logistics of managing the resulting agency? How would the structure of that newly merged agency look? There are many things to consider with a possible merger, like making sure it equally benefits both the team and the clients. Today's guest entered into M&A as the solution for the future vision of his agency. He was lucky to find a merger partner who turned out to be a great fit for his managing style, which is key to their success. Kevin Hourigan is the president of Spinutech, a digital marketing agency that takes a data-driven approach to craft measurable results for clients. Originally, Kevin founded Bayshore Solutions, which offered web design services, interactive marketing, and e-commerce for clients in 55 countries since 1996. More recently, Kevin and his new partner decided to merge their agencies becoming an end-to-end solution offering greater value to clients. He now chats about the decision to go ahead with the merger and how they structured the resulting company. In this episode, we'll discuss: Surviving economic downturn and adapting to the market How to structure and lead an agency after a merger. Building culture and inspiring a large team. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Podcast Takeover!! Get to know your Smart Agency Guest Host:  Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show.   How to Adapt to the Changing Market Needs Back in January 1996, only 1% of companies had a website. At the time, Kevin owned an outsource-IT company that helped small businesses manage their servers. He and his team also liked building websites and offered that service to clients. However, the most common response was “what's a website?” Other clients would argue they didn't need one. So at first Kevin's company was marketing a product that companies didn't understand or value. He recalls, about six months after they started offering website development some of those clients started calling them back. That's how they started and slowly grew their model to building a 10-page $5,000 website. By 1998 the team had grown from 3 people to 30 team members and continued to grow to 250 team members by the year 2000. Little did they realize, the burst of the dot-com bubble was just around the corner and they were once again left with a 20-person team. It was a stressful time, with many businesses around them disappearing. They managed to stay afloat by adapting to the market which resulted in keeping some core clients. Lessons and Recovering from a Down-Turned Economy Looking back, it's easy to see the mistakes made during the dot com bubble. The growth was immense and came in too fast. Many businesses spent money they didn't have on the best websites and the consequences were disastrous. After going through such a rapid decline, going from making 250K per project back to 15K per project, why continue? Kevin was actually ready to quit at that point. He came close to going public with the company and already had a couple of angel investors. Although he felt it wasn't a viable plan, the investors wanted to move forward because they believed he could make it. And his agency did make it -- years later he was able to buy out those investors. Three years after scaling back to a 20-person staff they had grown to 50 employees again. The agency figured out who they serve and the value they brought to those clients. Economic growth and recession is cyclical, but your agency can survive and even thrive in a tough economic climate What is the Future for Agencies?  Kevin owes much of his success to his ability to adapt to the market. While his company started out as an IT services business, he realized web development was the future. Even though clients didn't see it right away, they eventually came around and embraced the internet era. Then in 1996, his company went full-on with web development services. That was their sole focus for a while until the digital marketing side of the agency emerged. Once again they adapted to the demands of the market. What's next for the future of agencies? Kevin believes the future of agencies relies on staying two steps ahead. The way agencies stay in the game is always being ahead of emerging technologies and being digital experts to their clients. As long as agencies maintain a level of expertise to help their clients grow their businesses, that's how they stay relevant and necessary. Using a Merger to Achieve Your Vision and Goals Kevin's goal for his agency was to become an end-to-end solution for customers – handling copywriting, web design, social media, etc. However, his team at Bayshore Solutions did not check all those boxes. They needed more team members who were experts in their areas and had more complex capabilities. This is why the merger was an easy decision for him. He looked at partnering with a company he knew well. It belonged to an old friend at a competing agency. They both realized working together would help offer a better career path for their team and increase their value to clients. What You Should Consider Before Starting a Merger Process If you're thinking about going through with a merger, here are some of the things Kevin recommends you keep in mind: What does this mean for the clients? How does it benefit the team? How does it benefit the newly merged agency? All of these aspects are very related and therefore need to be equally served. If the merger only serves one or two of these entities, one will be disappointed which creates the risk of a merger burdened by friction and frustration. If you value all three and ensure both cultures gel well, the result is an overall better agency. Other aspects include the financial component and how involved you see yourself being in this new agency. Do you see yourself having an active or inactive role? This is a huge factor to consider prior to starting any M&A process. How to Structure the New Agency After a Merger The role you assume in the agency following a merger depends on how involved you want to be. For Kevin, it has been an evolving journey. He and his partner are 50-50 partners and early on they decided how that would work. Both partners weigh in on very important decisions. Kevin is the executive in charge of web design and development while his partner oversees the marketing area.  Furthermore, his partner is very focused on culture so he handles that aspect. Meanwhile, Kevin is a numbers guy, so they really complement each other in terms of managing the business. When it comes to their differences, they agree not to discuss diverging opinions in front of the team. Instead, they work it out privately and deliver one united message. This is what gets communicated to the team, so as to not confuse them. This is not something they considered prior to the merger. They focused on how both agencies complemented each other and were lucky to find out later they also complemented each other's managerial styles. Management and leadership styles are something to take into consideration if you're thinking about a merger. New Leadership Layers and Creating Accountability From a team member perspective, the merger meant new layers of leadership that didn't exist in the original agencies. The merger created many new management roles, many were filled by existing employees and a few by new agency hires. For Kevin, the key to changes such as this is leveraging traction. Everyone at the newly formed agency knew who to turn to for help and who is in charge of what. The road to getting that sort of traction started with putting together an accountability chart. This has evolved as the agency has grown with new roles and management positions being created. #1 Key to Agency Operational Success Kevin and his team have an Entrepreneurial Operating Systems (EOS) integrator at the agency implementing “pure EOS”. What this means is the agency stays as close to the original system as possible. Kevin says many businesses say they use EOS, yet they haven't defined the integrator and visionary. What they are doing is a very light version of these principles where they pick and choose what they implement and, in the end, this holds them back. Kevin and his partner run. their agency following an operating system that has been proven by many successful companies before them instead of one created by them. This entails many hard decisions but it's worth it. After all, this framework has been successfully implemented by over 80,000 companies. It may not be perfect, but Kevin attributes much of their success to closely following the EOS framework. The Key to Building Agency Culture with a Remote Team Today, with offices all over the country and more than 165 employees, the agency still chooses to work mostly remotely. Their offices are open for the staff to work on-site if they choose. There are often about 25-35 employees in the office every day. However, to maintain culture they organize events designed to attract everyone to the office, such as an All Team Meeting. On those days, they serve lunch, and generally, many more people show up wanting to interact with their coworkers. They also have one person in the organization dedicated to serving the team and the culture. This ensures they have all sorts of virtual and in-person activities to build camaraderie and inspire the team. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

What is it that makes some businesses perform better than others? What makes them more attractive to candidates than others? How do they hold on to more of their talent than others? Well, one commonality, that I'd wager, is seen in all of those consistently top-performing businesses is having a set of guiding core values that are alive and working in the organisation, every day.   In episode 52 of Sticky From The Inside, the popular employee engagement, culture and human leadership podcast, your host, Andy Goram, discusses the importance and benefits of having core values alive and working in  your business, and how to achieve that with Marc Reifenrath, CEO and Co-Founder of Spinutech, who puts a lot of the company's success down to having just that. ----more---- Join The Conversation Find Andy Goram on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Marc Reifenrath on LinkedIn here Find the Spinutech Website here Find out more about the EOS model here Find out about Alabama Crimson Tide College Football Team here Find out more about Coach Nick Saban here ----more---- Full Episode Transcript Get the full transcript of the episode here

We've all heard the expression “culture eats strategy for breakfast.” But what does a strong organizational culture actually look like? It's about a lot more than just occasional happy hours, pool tables, or free snacks. When your culture comes from living your core values, it will be the guiding star for your actions and how you attack each day with your team. Marc Reifenrath is the co-founder and CEO of Spinutech, a company that began as a dorm room start-up and is now an award-winning multinational digital agency. Marc takes culture seriously and attributes much of his company's success to it. Marc believes that you manage, lead, hire, fire, and solve problems using your core values. When a problem pops up, you evaluate it through this lens: which core value is misaligned here? This extremely quick and effective tactic often gets right to the root cause of the problem – and solutions suggest themselves almost automatically. Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! For transcripts and other available downloads, please visit the BetterManager website. © 2022 BetterManager

    Have you ever started a job and felt like you were thrown into the deep end all by yourself, or that you were “drinking from a fire hose” and the process was completely overwhelming and negative?  Marc Reifenrath, CEO of Spinutech, wants to make sure that never happens to his new hires. Spinutech […]

 Employee retention is one of the most talked about topics these days.  Even heading into what looks like an economic slowdown, many companies are struggling to find and retain top talent.As much as technology has moved into the workplace, thanks to new developments in AI, bots and digitization - there's still a need for people who are innovative, have leadership skills, technical knowledge and can build relationships with customers.Good people usually what differentiate the top companies in any field from their competitors.However, finding those individuals who can help move our companies forward has many leaders shaking their heads in frustration.Today I'm speaking with Marc Reifenrath, CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S.Over the past 22 years, Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that include “Get Better Every Day”.The proof?  In its first 10 years Spinutech had zero staff turnover.In this episode of A Seat at The Table, Marc talks about:1. Why the first 100 days are so critical for a new employee.2. How the having the right core values attracts A-Players from diverse backgrounds.3. Why people are a company's key competitive advantage - even in a digitally-driven world.USEFUL LINKSConnect with Marc Reifenrath:  Spinutech's website:  www.spinutech.comLearn about The Current Situation in Sourcing:  https://thecurrentsituation.netA Seat at The Table website:  https://seat.fm

This is a special episode of The Remarkable Leadership Podcast entitled My Remarkable Journey. Kevin sits down with Marc Reifenrath to learn about his journey toward becoming the leader he is today. Marc is the co-founder and CEO of Spinutech. Spinutech has grown from a University Dorm start-up over 20 years ago to a multinational digital agency with 150+ team members across the U.S. Early in his career, Marc observed his leaders and began forming thoughts of what he appreciated and what not to do. He believes his success is due to keeping his core values the same; get better each day and do the right thing. The company would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. Meet Marc Name: Marc Reifenrath  About: 

  Marc Reifenrath started Spinutech as a Junior in College. By tapping into common sense, he built a company that experienced zero turnover in its first 10 years. ZERO!!!! As Spinutech reached a phase of rapid growth, he realized that the speed and rate of recruitment were negatively impacting the culture of his organization. Marc has spent 17 years perfecting Spinutech's now formalized onboarding process – a process that leaves Spinutech with turnover rates that are 20% lower than industry standards. Listen in to our most recent episode of The Workplace Communication Podcast to learn more about what Marc and his team do with each employee during their first 100 days at work, so you can work towards retention rates that are similar to those at Spinutech. Leadership tips you won't want to miss:

Marc Reifenrath is the co-founder and CEO of Spinutech. Spinutech has grown from a University Dorm start-up over 20 years ago to a multinational digital agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company's culture is to achieving and maintaining success.  In this episode, Dean Newlund and Marc Reifenrath discuss:Networking is worth your time Confidence could be the difference Finding competitive team players  Creating collisions in the online workplace  Key Takeaways:Networking events are worth your time. Getting the support of many different people that have different specialties is the best way to grow your business. Confidence could be the difference between a sale and a rejection. People want to know that what you're saying is going to happen as good as you're saying if not better. You want somebody who's confident, competent, and competitive in your team but you want that person to be able to use that competitive energy to benefit the whole team and the whole organization, not just themselves. In the online space, you need to be intentional in creating collisions between people. Leaders need to be more personal, and show their sincerity by really letting somebody say how they are. "We were saying the same things, but it was being heard differently because we're saying it differently. That confidence, that's what people buy a lot of the time." —  Marc Reifenrath See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Marc Reifenrath:  Website:https://spinutech.com/Twitter: https://twitter.com/spinuserLinkedIn:https://www.linkedin.com/in/marcreifenrath/ Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Kevin Hourigan is the President and CEO of Spinutech, an agency that develops customized and data-driven digital marketing solutions. Before merging his business with his partner's, Kevin founded Bayshore Solutions in 1996 and ran it for over two decades, delivering websites and custom web applications to thousands of clients in over 54 countries.  Kevin led Bayshore Solutions through growth and change to become a leading end-to-end digital agency that is Spinutech. Outside the office, Kevin enjoys hitting the open water on his boat, playing a round of golf, skiing, and just about any outdoor activity. In this episode… One of the unintended blessings of the COVID-19 pandemic has been the astronomic demand for digital solutions. With this demand comes the need to scale quickly, so companies are turning to digital agencies to help do that. Digital agencies themselves are merging to scale their service and provide clients with the right solutions.  Unfortunately, navigating a merger is a pain in the neck for many agency owners. Having gone through a successful merger, Kevin Hourigan recommends putting your thoughts into three buckets that you must serve equally. The first step? Figure out what the merger means for your clients and how it's a win for them. Want to find out more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Kevin Hourigan, the President and CEO of Spinutech. They discuss how Kevin helped his company scale to become an end-to-end digital partner through a merger, the lessons along the way, how to maintain a fantastic culture, and more!

Leaders have a tendency to overlook the company's core values posted on their walls or website. What they do not realize is that implementing those core values greatly improves an organization's productivity, employee engagement, motivation, client attraction, and client retention. Implementation of core values is also vital in creating a company culture that supports the organization's vision and goals.In today's podcast episode, we interview Marc Reifenrath, Founder and CEO of Spinutech, a national digital marketing agency which is included in Inc. top 500 high-growth companies. Today's topics are focused on implementing company core values, creating a conducive work culture through feedback, and focusing on team members' growth every single day as they Team Anywhere.Read the FULL SUMMARY HERE!

Last week I had a conversation with a CEO who thought it was too early to establish core values because his company was only 15 people. His thinking was that things would just change anyway and he would have to do them all over again as the company grows. But here was the ginormous problem: Two of his people recently quit, the last 4 offers he made were turned down and the candidate pipeline was drying up. … And he thought it was about the money. Today, more than ever, people desire to be in alignment with the values of the organization. If they aren't in alignment, they leave. Here's the truth: your company has values whether you like it or not. Solidifying your values and making them a decision-making tool can never happen too early and will only fuel company growth. Guest Bio:  Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 165+ team members across the U.S.  Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”.  In that capacity, Marc understands firsthand how critical a company's culture is to achieving and maintaining success. Today We Discuss: When to implement your company values How to weave them into the fabric of your company Challenge today? Had unwritten core values but were not formalized Had a  miss on 2 or 10 or 20. Talent outweighs the cultural fit Drawn in by talent and weeded out by the environment  2 people hired that within 90 days were gone. Instant misalignment  -realized culture pushed them out  Why is this important to the company? From a hiring perspective, it is a really quick filter Not too aspirational. You have to own what you really are We take too long to make the decision Rick's Nuggets: Formalization attracts the right people and repels those who do not Notion that you want to attract everyone is WRONG Time!Interviewing kills the production of your team Assumptions, bias & personal motives… oh my! How do we solve the problem?  Leadership team development People who understand the organization Doesn't need to be perfect  Needs to be honest *** needs to be authentic, not aspirational Values need to be actionable We get better every day: better myself, team & clients Work into a daily routine Core values onboarding Slack channel language is communicated Natural part of how they do business Lived every single day Leaders need to show core values in Action! Weekly video “get better every day” In every part of the business Without core values, a lot more problems.  Stronger the core values the more you are prepared for growth Every person who onboards becomes less of an attack Inject DNA into people as quickly as possible Feedback on how to enhance the value Rick's Nuggets Be realistic about who YOU are Aspirational values are worthless North star for how everyone operates within the organization Build interview questions around core values Evaluate against values Aligned = hire  Build an interview question library Assign interview questions to each interviewer Key Takeaways that the Audience can plug into their business today! (Value): Honest about what your core values are, Lived not aspirational Actionable values -  Stay patient in the hiring process. Don't just put a butt in a seat. Guest Links:  LinkedIn: https://www.linkedin.com/in/marcreifenrath/ Company: https://www.spinutech.com/ LinkedIn:  https://www.linkedin.com/company/spinutech/ Facebook: https://www.facebook.com/spinutech Twitter: https://twitter.com/spinuser Instagram: https://www.instagram.com/spinutech.llc/ YouTube: https://www.youtube.com/user/spinutech Host Links: LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ Authored:  "Healing Career Wounds"  https://amzn.to/3tGbtre HireOS inquiry: rick@stridesearch.com Show Sponsor:  www.stridesearch.com

Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping up daily. At the same time, we have other trends like stricter personal data restrictions while new technologies are emerging, and AI is becoming more prevalent when it comes to targeting audiences. This makes digital marketing trends hard to keep up for SMB's and even for brands who dedicated digital marketing teams. But is not hopeless because we have Digital Marketing Agencies who help businesses succeed. The top Digital Marketing companies have forged culture that helps the rest of us understand what is going on in digital marketing. In this episode, we speak with a Digital Marketing Agency that not only understands the trends but has built a unique company culture that supports its clients and helps them swim on top of the Digital Marketing Ocean rather than sink to the bottom.

Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping up daily. At the same time, we have other trends like stricter personal data restrictions while new technologies are emerging, and AI is becoming more prevalent when it comes to targeting audiences. This makes digital marketing trends hard to keep up for SMB's and even for brands who dedicated digital marketing teams. But is not hopeless because we have Digital Marketing Agencies who help businesses succeed. The top Digital Marketing companies have forged culture that helps the rest of us understand what is going on in digital marketing. In this episode, we speak with a Digital Marketing Agency that not only understands the trends but has built a unique company culture that supports its clients and helps them swim on top of the Digital Marketing Ocean rather than sink to the bottom.

Marc Reifenrath believes people are his competitive advantage.   He is so focused on engaging his employees that Spinutech started with 10 years of zero turnover, and still has four of the first five team members on staff.  How does Marc do it?  And how is he still doing “it?”  His company's turnover pre-COVID was less than 5% and is still very low.  Join this podcast to gain some key tips on how anyone in any company can create a strong culture that bonds people together. Do you feel you cannot affect your company?  Then strengthen the culture of your team, workgroup, or division.  Not the leader?  You can still strengthen the culture of your team. Join us to learn what Marc means by, “Get Better 24,” and explains other ways they fully engage as an organization. Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S.   ------- The Manage 2 Win Podcast is sponsored by www.Habitly.com - where great companies train their employees the essential people skills necessary to win in today's crowded markets.

This episode is all about culture building and communication. Marc, CEO of the digital marketing agency, Spinutech, has built up the company with minimal turnover despite massive growth over the last 22 years. Marc shares the great communication practices he uses to build culture, motivate talent, give (and receive effective feedback), interview, and develop people. Listen to Laura and Marc chat up all the working pieces that go into building a great company (or team) culture that produces happy high performers. The juicy takeaways include these and more: - How to decide which are the best core values for your company and what to do if the values are already set in stone - The key interview question that brings to light the candidate being arrogant or secretly an egomaniac - Why everyone is talking about culture and how to talk about it every day - Why his company has a Director of Culture, what she does, and why you should stop having virtual happy hours right now - How individual contributors actually add tremendous value as "silent leaders" - Things you can do to leverage the first day of work for new team members so they never want to leave your team - A key insight on giving feedback without hurting anyone's feelings Check out Laura's book, The Practical Guide to Effective Communication on Amazon! To see the Mixonian Institute collection of communication and culture-building content please visit www.mixonian.com. Engage her to help your teams communicate more effectively.

You likely feel the pain of getting more done in fewer hours. Maybe you need to hire people or have more work than people. No matter what is happening, work-life balance matters. Today's guest is Marc Reifenrath, CEO at Spinutech. Inc Magazine ranked its company #2700 on the 2021 Inc 5000 list. Spinutech is a full-service, all-digital marketing agency providing SEO, social, CRO, data/analytics, paid media, content, design, development, etc. Marc and I engage on why work-life balance matters. We look at where most people get it wrong. Join us for new insight on how work-life balance matters.   Get the show notes for Work-Life Balance Matters Long-term with Marc Reifenrath at Spinutech Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #MarcReifenrath with your host @GeneHammett https://bit.ly/gttMarcReifenrath   #worklifebalancematters #GeneHammettPodcast #Inc2021 #GHepisode895 #digitalmarketingagency Give Growth Think Tank a review on iTunes!

Marc Reifenrath is the CEO and Co-Founder at Spinutech, a National Digital Agency focusing on digital marketing, web design, and web development with five locations. Marc has been able to not only retain his talent, but he's generated a 0% turnover rate in the last 10 years. He shares in this episode the importance of core values and culture to maintain a strong company even when it's being acquired/merged.    Key Takeaways: [:55] We're often trying to look for the best people, but right now many employers are looking for people period.  [2:15] People are your biggest asset. Marc has made it 10 years with no turn over.  [4:45] Great talent isn't always looking. They tend to be pretty happy where they already are.  [5:20] Marc shares how he entices great talent to come work for him.  [8:00] Marc's company has scaled drastically since the merger. Finding A-level talent is a conscious effort.  [10:15] Because Marc works with well-known brands that have large demands, the team has to adapt quickly and grow with those challenges.  [10:40] What metrics does Marc and his team track?  [11:25] Marc wants his team taking PTO every 90 days.  [12:25] Why did Marc decide to merge his company and what were some of his wins in that process? [14:45] What are Marc's core values? [19:55] Marc breaks down why these core values are so important to the company.  [20:40] Your worst clients will try to fire your best clients. [22:10] Marc makes sure that the new hire is a culture fit first and foremost.  [25:50] Marc shares his advice on how to retain good talent.    SpinUtech.com   Mentioned in This Episode: Dynastylc.com Email Todd: Todd@Dynastylc.com Spinutech.com Marc on LinkedIn

How do we attract and retain A-players? And how do we build an A-player culture in a me-over-we environment? Today's guest knows that the number one asset of any successful company is the people, and he has joined the podcast to share his secrets of company culture success.   Marc Reifenrath is the co-founder and CEO of Spinutech. Spinutech has grown from a university dorm start-up over 20 years ago to a multinational digital agency with 150-plus team members across the U.S.   What does it mean to have the kind of company culture that attracts and retains top talent? From the beginning, Marc and the team at Spinutech aimed to shape their workplace as one that they wanted to work at. Since they aren't in the business of saving lives, they aim to have fun with the work they are doing.   Leaders give their team permission to act, whether it's through yelling at employees or playing and having fun while working. As CEO, Marc has had to give up some of his favorite fun parts of his work, but that hasn't stopped him from striving to exemplify the company vision and motivate his team along the way.   Even a merger hasn't slowed down the power of this team's culture. Marc reveals the secret of a successful merger — to treat everyone like it's their first day again — and the values that keep his company culture running strong. From attracting to retaining superior talent, Marc understands and shares how to find and keep the best person for any job.   Interview Links: Mark Reifenrath in Twitter   Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.  

In this episode, I begin with life after being fired and find a whole new world of work away from broadcasting and athletics. Two areas that I hold degrees in. On my way to finding my IKIGAI .The jobs featured in this episode: Business Travel Sales - Shorts Travel Fund Development Coordinator - Sartori Health Care Foundation Executive Director - Buchanan County Economic Development Commission Director of Business Retention & Expansion - Greater Cedar Valley Alliance & Chamber (now Grow Cedar Valley) Substitute School Bus Driver - Jesup Community School District Announcer - J-Hawk Sports Network/ Heartland Technology Announcer - ESPN3/ ESPN+ for UNI Women's Basketball & Softball Host - J-Hawks On the Move Entrepreneurship - need10 Solutions & Media Future Bus Driver/ Boat Driver - Walt Disney World When I started need10 Solutions it set the stage for me to become a consultant, contractor, business owner, and more. Clients that served me early on included Home Indeed, Spinutech, Around the Corner Productions, the McElroy Trust, City of Waterloo, Hawkeye Community College, Butler Grundy Development Corporation. I discover my purpose through the Cedar Falls CAPS program, then developing the Career Adventure Academy and programming with the Preparing for Purpose Partnership. Continue to enjoy this journey, share, and subscribe to 'The That's a Job? Podcast' on Spotify, Apple Podcasts, or wherever you get your podcasts. The That's a Job podcast is presented by Career Adventure Academy - Discover the work you are wired to do. Let the Adventure Begin! Connect with Me on Social Media: Instagram LinkedIn Facebook Twitter

Welcome to Episode 44 of The Future of Work,  the podcast that looks at every aspect of work in the future, featuring industry experts and thought leaders discussing how work is changing and evolving. The Future of Work is NOW.In this episode we catch up with Marc Reifenrath, one of the original founders and the current CEO of Spinutech. Spinutech has grown from a University Dorm start up over 20 years ago to a multinational digital agency with 170 team members. Marc is passionate about culture and believes it has been, and continues to be, essential not only to Spinutech's success but the success of their clients, as well.In this culture based conversation we will discover: The three pillars Marc has built the culture on and why. How to align your organisation using culture and how to bring it back if the culture is fractured. And what Marc has learnt as a leader after 20 years building and running his own business.

People should learn how to adopt the "get better every day" mindset. Everyone needs to become a better person. You know that is what God wants. He wants you to strive to be the best father, brother, boss, anything. Join your host Chad Burmeister and his guest Marc Reifenrath on his journey to becoming a better person. Marc is the CEO and founder of Spinutech. Learn how he leads his team by example by having that get better every day mindset. Find out how you can consistently get better today. Learn more about your ad choices. Visit megaphone.fm/adchoices

What CEO of a successful and growing company would risk upsetting the apple cart by merging with another firm, slowing sales and firing clients in the middle of a pandemic with 170 employees working virtually across the country?Meet CEO Marc Reifenrath whose courageous leadership guided Spinutech onto the Inc. 5000 list with a highly engaged team and turnover consistently around 25% of industry average. This one is not to be missed.CUE BILL WITHERS' LOVELY DAY . . .

Ep #69 - Mergers, EOS, and more with Kevin Hourigan - Jon and David speak with Kevin Hourigan of Spinutech about his previous merger, EOS, and how to scale your business into the next level.  Join us for another Digital Masterminds Production!