Cause Talk Radio: The Cause Marketing Podcast

In 2022, Macy's launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.In support of youth empowerment, a guiding principle of this mission, Macy's launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.In the first year of the partnership, Macy's raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. In today's episode, I'm joined by Sam Di Scipio, Senior Director, Social Impact, Macy's, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. In today's episode, we'll explore:The origins of this partnership and Macy's criteria for selecting a national cause marketing partnerHow the partners created a foundation they could build on year over yearHow the brand gracefully transitioned from one cause partner to anotherInsights into building consumer-facing campaignsHow to build an authentic, year-round partnership with youth voice, choice, and ownership at the centerHow the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunitiesThis episode is brought to you by Macy's, Inc.Links & NotesBig Brother Big Sister's WebsiteMacy's WebsiteMacy's NewsroomMacy's Celebrates the Holiday Season with BBBSElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:56) - Introducing Deborah Debarge and Sam DiScipio (04:30) - Mission Everyone (28:48) - Facilitating the Quick Integration of Complex Partnerships (44:30) - Youth Voices

In today's ever-evolving corporate social impact landscape, we're navigating a whirlwind of changes: organizational restructures, individual contributors becoming managers, the rise of cancel culture, and heightened demands for broader initiatives despite stagnant headcount and budgets. While these challenges have placed unique and intense pressures on social impact leaders, we've also witnessed a surge of innovation in partnerships and campaigns over the last year.In today's episode, EFG's Alli Murphy is joined by Kelli Thompson, a leadership coach, speaker, and author of “Closing The Confidence Gap,” to discuss strategies for tackling these challenges head-on as we head into the New Year.In today's episode, we'll explore:How to level up your leadership and transform your role from doer to leader by using the L.E.S.S. frameworkHow to clearly communicate expectations to others and your teamLeadership strategies after restructuring, particularly in scenarios where leaders are unfamiliar with their new team's work or are stepping into management for the first timeEffective coaching methods and recommended questions to guide your team to successThe role of values in confident leadership, effective delegation, and building a thriving careerStrategies for navigating increased workload with constrained resourcesApproaches for handling disagreements and fostering collaboration through “calling in” rather than “calling out”Links & NotesKelli's free downloadsKelli's InstagramKelli's LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:21) - Introdocing Kelli Thompson (04:52) - Facing the Uncertainty of the Leadership (15:42) - Hero Mode versus Coach Mode (23:32) - Values & Leadership (27:44) - Increased Responsibility, Decreased Support (35:16) - Calling In, Calling Out (38:04) - Lightning Round (41:55) - Learn More

In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16 markets nationwide.In today's episode, EFG's Alli Murphy is joined by Kelly Trimyer, Vice President of Strategic Partnerships at Meals on Wheels America, and Sean Vissar, Manager of National Programs and Strategic Partnerships for The Home Depot Foundation.Now entering its ninth year, the Helping Homebound Heroes program has touched the lives of over 2,000 veterans and the Home Depot Foundation has contributed more than $11 million and countless volunteer hours. While the Meals on Wheels of America's community and geographic reach is large, the nonprofit has a modest staff of 50 and is working with a large corporate partner. How do they make it work, what makes the Home Depot Foundation renew YOY, and what role do pilots play? We'll cover all that and more.In today's episode, we'll explore:Insightful advice from Kelly and Sean on cultivating impactful partnershipsThe unique strengths and assets each partner brings to the tableHow they co-create and innovate various components of the programThe advantages of being a small nonprofit when it comes to fostering strong partnershipsAn overview of the Helping Homebound Heroes Program & who it servesHow to build the capacity of a nonprofit and not push partners beyond their limitsLinks & NotesHome Depot Foundation WebsiteHome Depot Foundation XHome Depot Foundation InstagramHome Depot Foundation FacebookMeals on Wheels America WebsiteMeals on Wheels America FacebookMeals on Wheels America InstagramMeals on Wheels America LinkedInMeals on Wheels America XElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:19) - Introducing Kelly Trimyer and Sean Vissar (04:22) - Helping Homebound Heroes (09:46) - Small But Mighty (12:32) - Co-Creation (16:29) - Storytelling (20:37) - Partnership Continuity (29:15) - Advice (36:58) - Learn More

As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream.Mattel is a long-time supporter of Save the Children's work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision.Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring.In today's episode, EFG's Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children's Foundation & Global Philanthropy at Mattel.In today's episode, we'll explore:Key opportunities for organizations that are partnering on content marketing in global markets – and the unique challenges those types of collaborations require to reach new and more diverse audiencesKey strategies & tactics for rolling out global cause marketing campaignsHow to differentiate philanthropic opportunities from other promotional partnershipsHow to work together to ensure campaign messaging supports the creative vision of the content it supportsWhat made Save the Children the right philanthropic partnerHow Dan & Nancy prioritize their wellbeingThis episode is brought to you by Save the Children.Links & NotesSave the Children's WebsiteDan Peirce's LinkedInMattel's WebsiteNancy Molenda's LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:14) - Introducing Nancy and Dan (05:38) - The One Partner (09:06) - Advancing Business Goals (14:02) - Measuring Value Against Goals (19:34) - Worldwide Trust (29:31) - Lightning Round (37:03) - Learn More

While many major corporations in the financial sector focus their social impact initiatives on education, financial literacy, and STEM programs, Morgan Stanley has charted a different course by dedicating its efforts to children's health.For over half a century, the Morgan Stanley Foundation has focused on children's health, and in 2021, the Foundation launched the Morgan Stanley Alliance for Children's Mental Health. This initiative combines the considerable resources and extensive reach of Morgan Stanley with the expertise of nonprofit partners to confront the pressing challenges of stress, anxiety, and depression. In today's episode, EFG's Alli Murphy is joined by Joan Steinberg, Global Head of Philanthropy & President of the Morgan Stanley Foundation and CEO of the Morgan Stanley Alliance for Children's Mental Health.The Alliance has several multi-year partnerships with organizations like The JED Foundation, Child Mind Institute, Place2Be, and the Columbia University Department of Psychiatry, among others. Additionally, it hosts an Innovation Awards program, providing grantees with seed funding, networking opportunities, and capacity-building support. As part of the Alliance's capacity-building efforts, the first five winners of the Innovation Awards program collectively raised an additional $6 million in outside funding for their programs.In today's episode, we'll explore:The motivations behind The Morgan Stanley Foundation's focus on children's healthHow the Innovation Award program empowers small organizations in their initial steps toward scaling their impactHow the Alliance positively impacts the company's employee engagementThe connection between the brand's social impact work and its reputation as an employer of choiceInsights into the program's expansion plans for future cohortsAdvice to grant hopefuls & corporations leading their own grant-making platformsHow Joan prioritizes her well-being so she can continue moving this important work forwardLinks & NotesMorgan Stanley WebsiteMorgan Stanley Giving BackMorgan Stanley Alliance For Children's Mental HealthJoan Steinberg LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:37) - Introducing Joan Steinberg (02:32) - We are More than Work (03:12) - Why Children's Health? (04:36) - Morgan Stanley Foundation (10:55) - Sustainability of the Program (13:20) - Unlocking Opportunity (15:42) - Lessons Learned (18:56) - Employee Engagement (21:48) - How do you measure success? (23:34) - Advice for Grantees (27:26) - Leadership Lightning Round! (32:43) - Learn More

All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one.Meet Icema Gibbs, JetBlue's Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she's still with JetBlue, having witnessed significant transformations during her tenure.In this episode, EFG's Alli Murphy and Icema take you on a journey through JetBlue for Good and the JetBlue Foundation, which recently celebrated its 10th anniversary. Along the way, they explore JetBlue's signature Fly Like A Girl initiative, the company's 13th annual golf classic, and much more.JetBlue For Good serves as the company's platform for corporate social impact. It zeroes in on the areas that matter most to the airline's customers and crewmembers: youth/education, the environment, and the community. The JetBlue Foundation is the aviation industry's first airline foundation dedicated to supporting aviation-related education and STEM initiatives.In today's episode, we'll explore:JetBlue's journey from community affairs to cause marketing to CSRHow they augment small budgets with employee and consumer engagementThree things that make Icema an influential leaderHow JetBlue's social impact work often precedes its business ventures in new geographic locationsHow the Foundation reworked its grant application process after candid feedback from granteesLinks & NotesJetBlue WebsiteJetBlue For GoodJetBlue FoundationElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:21) - Introducing Icema Gibbs (02:08) - We are More than Work (04:54) - JetBlue for Good (10:39) - 10 Years! (13:18) - Fly Like a Girl (16:31) - Swing for Good (18:08) - Grants (28:11) - Leadership lightning round! (31:14) - Learn More

For corporate social impact work to be truly sustainable and stand the test of time, aligning a business's cause efforts with its corporate strategy and goals is crucial.Citizen Verizon is an excellent example of integrating CSR throughout a corporation. It's a forward-thinking, responsible business plan that focuses on innovation and societal impact. Leveraging technology, Citizen Verizon propels digital inclusion, enhances human prosperity and champions climate protection. Over the past five years, Verizon has invested $3 billion in this initiative.In this episode, EFG's Alli Murphy chats with Verizon's Senior Vice President & Chief Corporate Social Responsibility Officer, Rose Stuckey Kirk. Rose's role involves steering Verizon's corporate social impact commitments and seamlessly integrating its strategy across all facets of the company. Her extensive experience as a seasoned leader in diverse P&L and marketing functions equips her well to drive Verizon's social innovation work.We highlight the legacy ed-tech program she developed - Verizon Innovative Learning - which fosters digital equity and has impacted more than 3.5 million students nationwide. The initiative provides tech tools, training, connectivity, and curricula to Title 1 schools to prepare often overlooked, low-income students for the digital workforce. These students are our future tech workforce leaders, innovators, and entrepreneurs.In today's episode, we'll explore:How Rose's P&L background informs her data-driven approach to CSRVerizon's principle of "build with, not for" when it comes to program developmentHow to "walk the halls" and get buy-in for your initiativesThe importance of learning where a corporation "has a right to play" in the social impact worldRose's thoughts on the challenges & opportunities of ESGJoin us for an inspiring conversation that delves into the heart of CSR and its transformative potential when aligned with business goals.Links & NotesCitizen VerizonVerizon Innovative LearningRose LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:44) - Introducing Rose Stuckey Kirk (03:46) - A Tour of Citizen Verizon (10:12) - Early Lessons (12:44) - Uniting CSR and Priofit Alignment (15:24) - The Value of Walking the Halls (21:12) - Measuring Success (24:28) - ESG (28:53) - A Decade of Lessons for Meaningful Impact (33:24) - Learn More

Forty-one years ago, Greyston did something radical. They pioneered open and inclusive hiring practices, becoming trailblazers in the U.S. by eliminating resumes, interviews and background checks. Fast forward to today, and variations of Greyston's once radical concept of "open hiring" are rapidly gaining traction. Greyston now boasts over 30 open hiring "replication partners" - ranging from major corporations to small businesses - all of whom have embraced these transformative practices.The Body Shop is one of Greyston's replication partners. The company began its open hiring journey in 2019 when Greyson came in to present on the topic. Four years later, the beauty brand has hired over 5,000 people through open hiring practices at distribution centers and retail stores across the globe. These initiatives aren't just about social impact; they deliver tangible business benefits. These practices have enhanced productivity, retention rates, diversity, conversion into new roles, employee engagement and talent acquisition - all while substantially reducing hiring costs.In this episode, EFG's Alli Murphy is joined by The Body Shop's Global Director of Inclusion, Belonging & Wellbeing, Nykeba King, and Greyston's President & CEO, Joseph Kenner. Together, they delve into the pressing issue of more job openings than people available to fill them in the U.S. and how their open hiring practices aim to break down barriers to employment. These barriers often include individuals who are experiencing houselessness, were formerly incarcerated, are in recovery from addiction or have employment gaps on their resumes.In today's episode, we'll explore:The remarkable story of how Greyston pioneered open hiringThe Body Shop's incredible open hiring journey from 2019 to the presentThe business benefits both organizations have seen as a result of open & inclusive hiringThe challenges and intricacies of these practices and how Joseph and Nykeba have overcome themPractical steps and insights on how to initiate open and inclusive hiring at your organizationLinks & NotesGreyston WebsiteGreyston Open HiringThe Body Shop WebsiteThe Body Shop Open HiringThe Body Shop InstagramThe Body Shop TikTokThe Body Shop XThe Body Shop FacebookElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:37) - Introducing Joseph Kenner and Nykeba King (07:14) - What is Open Hiring? (12:47) - People Practices at The Body Shop (18:26) - Open Doors with Open Practices (24:16) - Challenging Bias (26:22) - Common Criticism (30:11) - Getting Started (32:56) - What's Coming at The Body Shop (36:12) - Taking Care of Self

At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact initiative can amplify a P2P sponsor's impact.At their core, corporate social impact campaigns and P2P programs empower champions to ask for donations, volunteer and build awareness on behalf of the nonprofit. Plus, when you leverage the two initiatives in tandem, a true win-win-win partnership can be created for all involved.In this episode, EFG's Alli Murphy and the Peer-to-Peer Professional Forum's Marcie Maxwell are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick's Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The trio discusses how St. Baldrick's signature P2P head-shaving events led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists.In today's episode, we'll explore:How peer-to-peer fundraising can serve as a platform for employee engagementWhat it takes to create & sustain a mutually beneficial partnershipThe importance of listening and trust in a nonprofit-corporate partnershipHow Robyn and Amanda built a strong relationship and how they work together to grow their organizationsElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:04) - Welcome to Engage for Good (00:58) - Worlds Collide! Corporate Social Impact + P2P (02:26) - Introdicing Amanda Palm and Robynand Kent (07:32) - Shaving for Purpose (11:14) - The Right Fit Partner (15:46) - Sustaining through the Pandemic (20:22) - The Partnership Grows (22:55) - Questions of Labor and Retention (31:36) - Trust & Tips (38:42) - Learn More

Are you grappling with the constantly changing ESG and CSR landscape? Seeking ways to engage both employees and consumers? Working on advocacy matters alongside your partners?In this episode, EFG's Alli Murphy is joined by CARE.org's Chris Noble, who imparts invaluable wisdom on navigating these challenges effectively. The duo talks about how nonprofits can harness corporate collaboration to amplify their mission and forge stronger partnerships through CSR, Advocacy, ESG, and key audiences (consumers & employees).Think of it this way: Advocacy is about setting policies, ESG is about adhering to those policies, CSR is about the communities in question and the narrative unfurls through engagement with employees and consumers.CARE partners with trailblazing companies to find victories over poverty and empower women and girls worldwide. With global partnerships that touch 50 million lives annually, CARE collaborates with industry leaders like Anheuser-Busch InBev, Boeing, Cargill, Gap, Hershey, lululemon, Mars, PepsiCo and more to catalyze positive change.Tune in to explore:The connections and distinctions between ESG, CSR and AdvocacyBest practices for crafting impactful corporate social impact campaignsThe importance of aligning business structure with effective partnership strategiesKey trends Chris sees on the horizonHow millennials are diving ethical storytellingStrategies for leading a team in the face of life-and-death challengesHow Chris prioritizes personal well-being amid demanding responsibilitiesThis episode is brought to you by CARE.Links & NotesCARE WebsiteCARE PodcastChris EmailChris LinkedInChris XFailing Forward PodcastSustainable BrandsUN General AssemblyElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:31) - About Chris Noble (10:54) - The Four Components of Building Corporate Partnerships (13:03) - Feed the Future (15:22) - Advocacy ... and CSR? (20:16) - ESG: Skating to where the puck is (35:38) - Learn More

Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles.In today's episode, EFG's Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014.In 2022, the partners began exploring how to build a more strategic partnership that wouldElevate awareness and impact of Family Dollar's and BGCA's partnership among customers, vendors, employees and associatesSupport a specific program area while weaving a compelling impact narrative at both national and local levels.Provide a platform for vendor partners under Family Dollar's guidance, thereby increasing charitable contributions to BGCACreate an emotional and cultural connection between shoppers and the Family Dollar brandThe episode encompasses various topics, including BGCA's transformative Summit for America's Youth, Family Dollar's customer research, the art of leveraging partnerships internally and externally, and the importance of impactful stories that resonate at the local and national level.In today's episode, we'll explore:An overview of Family Dollar and BGCA's nine-year partnershipHow shopper research conducted by Family Dollar led to the youth advocacy platform and how these findings shaped the partner's goals and programsBest practices and strategies for engaging employees, customers and vendorsChad's three pieces of advice for building partnershipsThis episode is brought to you by Boys & Girls Clubs of AmericaLinks & NotesBoy's & Girl's Clubs of America WebsiteChad Hartman LinkedInElevate Your Social ImpactSave the date for our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:14) - Introducing Chad Hartman (03:32) - The Perfect Partner Fit (06:14) - The 2023 Summit for America's Youth (09:37) - The Family Dollar Research (11:03) - The Vendor Ecosystem (12:22) - Transformation vs Transaction (14:27) - Tactics and Strategies (16:40) - Next Steps (17:59) - Advice for Smart Partnerships (21:21) - Learn More

Dunkin' and the Dunkin' Joy in Childhood Foundation teamed up for the first-ever Dunkin' Ice Coffee Day on May 25, 2022. During this remarkable event, participating Dunkin' locations nationwide donated $1 from every iced coffee sold to the Foundation, resulting in an impressive total of $1.8 million raised. These funds were directed to local children's hospitals.The campaign aimed to raise $1.5 million through a strategic blend of national and hyper-local marketing efforts, grant funding and volunteer programs. To achieve this goal, Dunkin' collaborated with national and local media outlets, distributed press materials to local children's hospitals, utilized Dunkin's mobile sampling vehicles, distributed gift cards and seamlessly integrated digital strategies during sporting events to maximize engagement. The results were remarkable, with Dunkin's iced coffee sales experiencing a 10% increase on May 25 and stores seeing a sales volume rise of 4%. Moreover, the campaign surpassed its fundraising target by an impressive $300,000.One of the key reasons this initiative was impactful is because it allowed Dunkin's charitable footprint to mirror its restaurant footprint, helping kids in the communities where Dunkin' serves its guests. In today's episode, host Alli Murphy is joined by April McGonnigal, Director of the Dunkin' Joy in Childhood Foundation, and Molly Rhea, President & Founder of For Momentum. Together, they dive into the inspiring collaboration between Dunkin' and its Foundation and spill the beans about the incredible success of the first-ever Ice Coffee Day - which took home the 2023 Best of the Best Halo Award.In today's episode, we'll explore:The essential ingredients that make for a “best-in-class” campaignHow Dunkin' rallied franchisee support (which took some time)How to leverage authentic mission and brand alignment for impactful campaignsApril's advice for developing successful corporate social impact campaignsThe campaign's impressive marketing reach and why it was crucial for successWhat's brewing for future Ice Coffee DaysThis episode is brought to you by For Momentum.Links & NotesDunkin' Joy in Childhood Foundation WebsiteDunkin' LinkedInDunkin' Joy in Childhood Foundation  InstagramFor Momentum WebsiteFor Momentum ResourcesFor Momentum LinkedInFor Momentum InstagramElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (03:12) - A moment with Mollye Rhea (05:12) - About the BOTB Award (08:10) - What Makes a Best-in-Class Initiative? (11:22) - What Made Dunkin' Stand Out? (14:28) - Evolution of the Field (18:31) - Introducing April McGonnigal (19:50) - Initiative Overview (20:30) - Franchisees & Hospital Partners (26:49) - The Marketing Lens (28:18) - The 2023 Iced Coffee Day Results (29:36) - What's Next for Dunkin'?

The 2023 America's Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022 alone. Join Alli Murphy, host of the Engage for Good podcast, as she shares an overview of the report, highlighting key data, top-performing campaigns, their strategies for success and the best practices gleaned from their accomplishments.From established giants to emerging newcomers, discover the brands and organizations that have made a big difference through POS fundraising. Gain valuable insights into the best practices employed by these point-of-sale powerhouses and learn how to create effective and engaging campaigns.In this episode, we'll explore:The highlights and key findings of EFG's 2023 America's Charity Checkout Champions ReportWho the top five POS powerhouses are and how much they raised in 2022Best practices for success including insights into engaging employees, emphasizing local impact and moving beyond the registerWhat contributed to the 24% increase in funds raised between 2020 and 2022The power of specificity in donation asks and the importance of continuous testing, experimentation and innovationThe impact of expressing gratitude and celebrating the collective efforts of consumers, associates and beneficiariesWhether you're a seasoned POS professional or just starting out, this episode offers valuable insights and inspiration to enhance your organization's fundraising efforts. Tune in to learn from the Charity Checkout Champions and uncover actionable strategies to make a positive impact on your campaigns.Remember to check out the full 22-page report at www.engageeforgood.com.The Engage for Good podcast is going on summer vacation; we'll be back on August 8th with season 15!Links & Notes2023 America's Charity Checkout ChampionsEngage for Good WebsitePOS Fundraising WebinarElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:18) - What is the Charity Checkout Champion? (02:04) - The Campaign Environment (05:30) - Key Findings (07:00) - Best Practices (11:48) - Point of Sale Webinar: July 27!

Seventy-seven point-of-sale fundraising campaigns that each raised $1 million or more in 2022 were included in this year's Charity Checkout Champions report. This biennial study was released at EFG2023 in May and highlighted that these checkout champions raised a cumulative $749 million, up 24% since the 2020 report. These campaigns have raised $6.7 billion over the past three decades.In today's episode, EFG's Alli Murphy is joined by Alex Carson, Senior National Corporate Relations Lead at American Heart Association (AHA), and Brittany Hill, Founder and CEO of Accelerist, to dive into best practices in point-of-sale fundraising. The American Heart Association's “Life Is Why” campaign inspires consumers to honor their reasons to live healthier, longer lives - by giving. The nonprofit has three “Charity Checkout Champions” in this year's report with Big Lots, Pilot Travel Centers and Walgreens.In today's episode, we'll explore:What made AHA's campaigns with Big Lots, Pilot Travel Centers and Walgreens successfulHow consumer engagement and sentiment towards POS fundraising has changed post-pandemicDonation options that are most popular (and prevalent) at POSBest practices for developing successful fundraising campaignsAdvice to listeners developing their own POS campaignsHow to optimize campaigns given economic impacts expected in 2023Links & NotesLife is Why WebsiteAmerican Heart Association WebsiteAccelerist WebsiteEFG's 2023 Charity Checkout Champions ReportBrittany Hill's LinkedInElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:09) - Introducing Alex Carson (03:07) - Introducing Brittany Hill (04:24) - Three Big Campaigns! (07:00) - Post-Pandemic Environment (10:06) - Key Factors toward Growth (17:42) - Challenges (24:54) - Optimizing Economy-Forward (27:38) - Learn More

We're thilled to introduce our sister podcast, The P2P Soap Box with Marcie Maxwell. In the very first episode, Pancreatic Cancer Action Network's CEO Julie Fleshman and Board member Peter Cashion join Marcie to talk about the profound impact of peer-to-peer fundraising and how they champion it from the top-down.—Despite raising over $1 billion in 2022, peer-to-peer fundraising often fails to receive the recognition it deserves in the world of development and even from the top leadership within nonprofit organizations. There is an ever-present notion that "Walks are dead," but these misguided voices fail to comprehend the true power of peer-to-peer fundraising. In fact, peer-to-peer fundraising is the most democratic form of fundraising, empowering individuals directly affected by our mission to come together and raise funds to combat challenges, seek cures, promote accessibility in treatments, and create a better world.It is only when organizational leaders grasp the potential of peer-to-peer fundraising that we can elevate our efforts to unparalleled levels of success.In this inaugural episode, P2PPF's Marcie Maxwell is joined by Julie Fleshman, President & CEO of the Pancreatic Cancer Action Network (PanCAN) and Peter Cashion, Purple Stride team captain and member of the PanCAN Board of Directors. Peter was also the winner of the 2023 Cash, Sweat & Tears Award presented at the 2023 Peer-to-Peer Professional Forum Conference in Washington, DC.  Both Julie & Peter share their very personal stories of losing a loved one to pancreatic cancer - and how they have find new purpose in fundraising and a sense of community through PanCAN's signature event, Purple Stride. They also discuss how they are deepening their Board's engagement with peer-to-peer fundraising and the impact that has on their staff and volunteers.In today's episode, we'll explore:How peer-to-peer fundraising can empower a communityHow PanCAN is mobilizing its board to participate in peer-to-peer fundraisingThe decision-making process that went into moving all Purple Stride walks to the same day nationwideMentioned LinksPancreatic Cancer Action NetworkPurple StrideStay Connected on LinkedInConnect with JulieConnect with PeterConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to Engage for Good

As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising. JOANN, Nationwide Children's Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today's episode, EFG's Alli Murphy is joined by JOANN's Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children's Hospital and On Our Sleeves' Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign. The partnership and craft projects they've co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.In today's episode, we'll explore:A behind-the-scenes look at “Empowerment through Crafting”Advice for listeners looking to develop successful consumer-facing campaigns How the partners ensure a mutually beneficial programThe key factors that contributed to raising half a million in year one and surpassing a million dollars in year twoHow the gained employee buy-inThe 4 success pillars of their POS fundraising strategyThe importance of educating and listening to employeesThis episode is brought to you by Nationwide Children's Hospital and On Our Sleeves.Links & NotesSamantha Booth LinkedInAmanda Dove LinkedInJOANN WebsiteJOANN Corporate GivingOn Our Sleeve WebsiteOn Our Sleeves LinkedInOn Our Sleeves InstagramOn Our Sleeves FacebookJOANN FacebookJOANN InstagramJOANN LinkedInElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:52) - Introducing Amanda Dove and Samantha Booth (05:36) - Overview of the Campaign (07:47) - Key Factors for Growth (10:36) - Facing Campaign Challenges (15:02) - Crafting for Metal Illness (18:00) - Ensuring the Partnership is Mutually Beneficial (20:58) - Point of Sale (24:02) - Employee Engagement Strategy (28:28) - Guidance (33:04) - Learn More

Alli is on site at the Engage for Good conference in Atlanta and brings tidings of joy this week! (00:00) - What can you do to bring yourself joy?

PayPal activated a rapid response effort that mobilized hundreds of millions of dollars within the first two months of the war in Ukraine breaking out. How did they do it? And how can companies effectively plan for and respond to crises?In this episode, EFG's Alli Murphy is joined by Karen Little, PayPal's Strategic Partnerships & Rapid Response Lead. The duo talks about how the brand has evolved its corporate rapid response and what it was like to create a flexible framework to respond to urgent events while promoting speed, consistency, impact, and equity. In today's episode, we'll explore:Best practices for effectively planning for, assessing and determining high-quality response strategiesPayPal's flexible framework for rapid response and how putting it into action is an art and a sciencePayPal's stakeholders and how they influence response strategiesWhat their Tiger team is, and how leadership is involvedHow they proactively secure nonprofit partnersThe assets they leverage for response and examples of possible interventionsIf you enjoy this episode, join us at EFG2023, where Karen will lead a breakout session on this topic.This episode is brought to you by PayPal.Links & NotesKaren Little LinkedInPayPal's Impact reportElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!

In today's episode, EFG's Alli Murphy is joined by Julie Laird Davis, Vice President of Corporate and Cause Marketing Partnerships at Habitat for Humanity International to talk about the organization's signature cause marketing campaign, Home is the Key (HITK).HITK showcases how a safe and decent home can enhance the quality of life for families and individuals. It inspires others to join forces and eliminate the problem of substandard housing. The campaign occurs each April (this is its 7th year) and focuses on Habitat's initiatives to improve communities nationwide and homeownership's important role in helping them thrive.This year, Habitat is focusing on neighborhood revitalization with corporate partners such as At Home (a home decor superstore), Kum & Go (a family-owned convenience store) and Resideo (a smart home products company). Habitat is also leveraging influencers to promote Home is the Key and bring attention to the need for affordable housing.In today's episode, we'll explore:An overview of the 2023 HITK initiative and Habitat's corporate partnersThe shift from home builds to neighborhood revitalization and why that decision was madeHow Habitat is leveraging influencers to elevate the conversationBest practices and lessons learned in working with corporate partnersHow Habitat integrates its cause marketing and programmatic strategiesKey elements that make Home is the Key campaign a successHow Habitat's approach has changed for their first in-person event since COVID-19.This episode is brought to you by Habitat for Humanity International.Links & NotesHome is the Key#HomeIsTheKeyHabitat for Humanity InstagramElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:30) - Introducing Julie Davis (04:45) - Home is the Key (06:16) - Neighborhood Revitalization (10:33) - Engaging with Influencers and Brand Ambassadors (12:41) - Getting Back Together In-Person (14:03) - Best Practices (16:53) - Integrating Cause Marketing And Program Strategies (20:31) - Learn More

This is the final episode of our three-part leadership series, where we bring you insights, tips and stories from three social impact leaders who have made their mark in the business and nonprofit sectors. Artis Stevens, President & CEO of Big Brothers Big Sisters of AmericaKevin Martinez, VP of Corporate Citizenship at ESPNJulie Breckenkamp, VP of National Strategic Partnerships at CMN Hospitals Each of these leaders offers their advice, shares mistakes they've made, and discuss how they take care of their well-being and support their teams and what's on the horizon in our field.In today's episode, EFG's Alli Murphy chats with Julie Breckenkamp. As VP of National Strategic Partnerships, Julie focuses on strategic direction with her team and partners to deliver over 200 million dollars in corporate fundraising yearly to 170 CMN Hospitals in the US and Canada.With over 18 years of corporate fundraising experience, Julie is an expert in fundraising growth, strategy, corporate social responsibility and event management. She has created best practices in maximizing partnerships and has grown corporate fundraising at CMN Hospitals each year. She specializes in understanding her partners' businesses and creating growth opportunities to complement their business goals.This episode is packed with valuable insights and tips for anyone interested in leadership and social impact!In today's episode, we'll explore:Lessons Julie learned along her leadership journeyHow she focuses on her wellbeingThe value of watching, listening and learning as a leaderThe Enneagram and how she gets to know her teamThe trends CSR and social impact pros should be paying attention toHer advice for those looking to grow in their careersWhat she'll talk about at #EFG2023And so much more!Links & NotesChildren's Miracle Network HospitalsJulie Breckenkamp LinkedInSimon Sinek Leadership QuoteEFG2023Season 10, Ep21: Why CMN Hospitals Said To Corporate Partners, “Kids Can't Wait”Elevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:22) - Introducing Julie Breckenkamp (05:36) - Favorite Mistakes (07:55) - Gaining Leadership Buy-in (11:01) - The Coming Year (14:20) - EFG 2023 (16:22) - Challenges (19:39) - Priorities (22:20) - Empowering Staff (24:59) - Charting Trends (27:58) - Advice (30:51) - The Teaming Model (32:06) - Important Attributes for Leaders (33:34) - Showing Pride (35:18) - Learn More

This is part two of our leadership series, where we bring you insights, tips, and stories from three social impact leaders who have made their mark in the business and nonprofit sectors.Artis Stevens, President & CEO of Big Brothers Big Sisters of America  Kevin Martinez, VP of Corporate Citizenship at ESPN  Julie Breckenkamp, Vice President of National Strategic Partnerships at CMN HospitalsEach of these leaders offers their advice, shares mistakes they've made, discuss how they take care of their well-being and support their teams, and what's on the horizon in our field.In today's episode, EFG's Alli Murphy speaks with Kevin Martinez. As VP of Corporate Citizenship, he oversees all aspects of the company's citizenship initiatives, including corporate giving, volunteerism, cause marketing, and sustainability.As an industry veteran, Kevin is responsible for ESPN's strategic programs that enable both greater access to sports and leadership through sports. He leads ESPN's sponsorship of Special Olympics, which has helped more than 1.6 million athletes, teammates and coaches join the Unified Sports movement.He also manages ESPN's ongoing collaboration and fundraising efforts with the V Foundation, which have generated nearly $100 million toward cancer research programs.Additionally, Kevin and ESPN received the 2023 Golden Halo Award for business, our highest honor for companies and causes engaged in activities that build a better world and the bottom line.This episode is packed with valuable insights and tips for anyone interested in leadership and social impact; and you'll learn a lot about Kevin's leadership journey and the impact of his work at ESPN.In today's episode, we'll explore:What Kevin has learned along his leadership journey  How he focuses on his well-being How he took traits that could have held him back and turned them into strengths  Why culture eats strategy for lunch  The trends CSR and social impact pros should be paying attention to  His advice for those looking to grow in their careers  What he'll be talking about at #EFG202And so much more! Links & NotesKevin Martinez LinkedInESPN Corporate CitizenshipESPN InstagramDune Litany Against FearEFG Conference May 16 - 18, 2023Elevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:02) - Introducing Kevin Martinez (07:46) - Favorite Mistakes (11:10) - Gaining Leadership Buyin (14:41) - Big Objectives for 2023 (17:59) - The Golden Halo (19:37) - Making Well-Being a Priority (23:43) - "Culture Eats Strategy for Lunch" (28:47) - Trends in CSR and Social Impact (40:08) - Learn More

This episode marks the start of our 3-part leadership series, where we'll share tips, insights, and stories from three social impact leaders across the business and nonprofit landscape.Artis Stevens, President & CEO of Big Brothers Big Sisters of AmericaKevin Martinez, VP of Corporate Citizenship at ESPNJulie Breckenkamp, Vice President of National Strategic Partnerships at CMN HospitalsWe'll weave together their leadership journeys, advice to listeners, mistakes they've made and what they've learned from them, how they take care of their well-being and support their teams, and what's on the horizon in the year ahead.In today's conversation, EFG's Alli Murphy chats with Artis Stevens. Artis brings 25 years of leadership in the positive youth development sector. With a diverse background in bridging innovative marketing, fundraising, and program strategies, he has generated awareness and revenue to drive greater impact for youth, families, and communities in need. His passion for building purpose-driven brands and cultivating talent has inspired partnerships with more than 60 of the most well-known brands in the country.He's also the “world's best dad,” a husband, father, coach, and leader. Alli and Artis will dive into his background, who he is inside and outside of work, and what you can learn from his journey.Artis and BBBSA are the recipient of the 2023 Golden Halo Award for nonprofits - our highest honor for companies and causes engaged in activities that build a better world and the bottom line.In today's episode, we'll explore:Artis' leadership journey and what he's learned along the wayHow to gain leadership buy-inThe trends CSR and social impact pros should be paying attention toArtis' advice for those looking to grow in their careersWhat he'll be talking about at #EFG2023The importance of leading with empathyAnd so much more!Links & NotesBig Brothers Big Sisters WebsiteArtis Steven LinkedInArtis Steven TwitterArtis Steven InstagramSeason 11, Ep 11: JEDI, Mentorship & Corporate Partners With Artis StevensElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:59) - Introducing Artis (06:39) - Lessons Learned from Mistakes Made (21:33) - Objectives for '23 (27:24) - Artis on the EFG Stage (30:20) - Prioritizing Well-Being (38:49) - Today's Leaders (40:34) - Learn More

Access to financing is one of the biggest challenges for small businesses. That challenge is even greater if you're not white and not male. For example, startups with at least one Black founder only have access to 1.3% of venture capital dollars invested in the United States.In today's episode, EFG's Alli Murphy sits down with Matt Bergantino, Vice President of Procurement at Macy's, to discuss the company's new S.P.U.R. Pathways program - Shared Purpose, Unlimited Reach - a catalyst for underrepresented business growth.S.P.U.R. Pathways is part of the retailer's new social purpose platform, Mission Every One, through which Macy's will spend $5 billion through 2025 on initiatives to promote diversity and sustainability.Through the S.P.U.R. Pathways program and the brand's partnership with Momentus Capital, Macy's plans to invest $30 million over the next five years into three financing channels meant to support businesses run by people from underrepresented groups in the retail industry. The loan fund, which will provide loans for working capital, commercial real estate, and growth equity capital, has total financing of $200 million.During the conversation, Matt explains how the program fits into the company's overall mission and vision, highlighting the business case for the initiative and the leading indicators being tracked to measure its success. He also discusses how the program is more than just financial benefits and how the blend of components - monetary, social and educational - is crucial for success. In today's episode, we'll explore:An overview of S.P.U.R. Pathways and how it champions diverse entrepreneurs Insight into the leading indicators that Macy's is tracking with S.P.U.R. PathwaysHow the program aligns with Macy's business goalsMatt's advice for building programs that dismantle systemic barriersChallenges Macy's faced in building the program and what they did about itHow the retailer is de-risking business needs and meeting shifting consumer desiresThe power of listening tours and finding root causesTune in to learn more about how Macy's is working to close wealth gaps and shatter systemic barriers faced by diverse-owned and underrepresented businesses.This episode is brought to you by Macy's.Links & NotesMacy's LinkedInMatt Bergantino LinkedInS.P.U.R. Pathways: Shared Purpose, Unlimited ReachElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:30) - Introducing Matt Bergantino (07:42) - Spur Pathways and Mission Everyone (09:30) - The Business Case (14:30) - Leading Indicators (22:27) - Learn More

Google has long been at the forefront of technology, and the company's philanthropic arm, Google.Org, has long been on the cutting edge of corporate social impact, philanthropy and volunteering. From direct cash grants before they were popular to robust skilled volunteering programs like no other, Google.org is an organization to watch and learn from. And, the organization has won four Halo Awards. In today's episode, EFG's Alli Murphy is joined by Jen Carter, Google.Org's Global Head of Technology and the founder of the Google.org Fellows volunteer program, where Googlers work alongside nonprofits and civic entities full-time for 6 months. She's also joined by Sam Caplan, Submittable's VP of Social Impact. The trio talk about the role of corporations in the CSR space, Google's spectrum of volunteer opportunities and the future of employee volunteering and giving.In today's episode, we'll explore:How Google approaches philanthropy as impact first, long-term investments that are “risk capital”Google's spectrum of volunteer opportunities, from GoolgeServ to the Google.org Fellows volunteer programThe rise of stakeholder capitalism and how it's impacting our spaceHow to increase employee volunteer and giving participationThe genesis of the GoogleFellows program and how it has evolvedSam and Jen's advice for building your own transformational volunteer programsHow to center end users in your program design and determine your leading indicators for program successThe importance of solving for the fundamental problems that are blocking progressThis episode is brought to you by Submittable.Links & NotesGoogle.OrgGoogle.Org TwitterJen's TwitterJen's LinkedInSubmittable's WebsiteSam's LinkedInSubmittable's Impact Audio PodcastSubmittable's LinkedInGiving In Numbers 20222022 Best Health Initiative Halo Award Winner2021 Best of the Best Halo Award WinnerElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:10) - Introducing Jen Carter and Sam Caplan (05:02) - The Google.org CSR Strategy (08:02) - Trends Forcasting (14:56) - Stakeholder Capitalism (17:34) - Google Fellows (23:20) - Creating Innovative Volunteer Programs (27:00) - The Submittable Perspective (29:34) - Lessons Learned (33:26) - Sam's Advice (34:48) - Jen's Advice (36:16) - Learn More

Frontier Co-op's CEO Tony Bedard dropped by to talk about the organization's philosophy “doing good, works.”Frontier Co-op is a 40,000-person member-owned herbs, spices, and botanicals cooperative founded in 1976. Since then, it has been a leader in social impact and employee-focused initiatives. In today's episode, EFG's Alli Murphy chats with Frontiers' CEO, Tony Bedard, about the organization's philosophy, “doing good, works.” In 2021, Frontier Co-op committed $225,000 over three years to continue its partnership with Willis Dady Homeless Services. The program is part of Frontier's 2022 Halo Award-winning initiative Breaking Down Barriers to Employment. It identifies individuals returning to society who are eager for a second chance after being incarcerated or facing other challenges, such as homelessness or lack of transportation, and provides them with the resources to overcome these systemic barriers to employment. The program has directly impacted Frontier's business, solving its hiring needs by hiring 20% of its production employees through its second-chance hiring practices. In addition, more than 140 individuals have gone through the apprenticeship program thus far.Aside from this initiative, we also dive into the Co-Op's word-wide sourcing and international development projects. Tony has traveled the world to visit small-scale organic growers, led more than 25 humanitarian missions to El Salvador and Haiti and has supported dozens of community building and business building projects in the Co-op's grower communities.In today's episode, we'll explore:How to evaluate employee and societal needs to create a program that's equitable and impactfulThe genesis of the Breaking Down Barriers to Employment initiativeHow partners that are subject matter experts are crucial for true impactWhat Tony learned while developing Breaking Down Barriers to EmploymentHow their CSR work extends to a global scaleTony's advice for marrying business and societal needsLinks & NotesFrontier Co-op WebsiteFrontier Co-op LinkedInFrontier Co-op InstagramFrontier Co-op FacebookFrontier Co-op program gives workers a second chance at employment – and lifeFrontier Co-op Named to Inc.'s 2022 Best in Business List in Correctional Re-Entry Services Category2022 Halo Award WinnerFrontier Co-op's recent sourcing trip to GuatemalaElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:20) - Introducing Tony Bedard (05:42) - Progressive Values, Breaking Down Barriers, Unemployment (08:01) - Returning Citizens (13:30) - Partners in Action (14:44) - Lessons Learned (22:15) - Buying In to the Purpose

In today's episode, EFG's Alli Murphy sits down with Leeatt Rothschild, Founder & CEO of Packed with Purpose, and Mary Finley, Chief People Officer of Advanced Group, to discuss the importance of internal and external Justice, Equity, Diversity, and Inclusion (JEDI) initiatives and how their organizations are advancing these efforts.The trio talks about JEDI committees, internal Neurodiversity initiatives, leveraging ERGs, listening to employee feedback, having diverse content, internal and external DEI best practices, and the power of language.Packed with Purpose is a woman-owned business on a mission to create meaningful social impact while strengthening human connections. It's a corporate gifting company that partners with purpose-driven brands to create gift boxes that give back to causes like poverty and education. Advanced Group companies provide talent opportunities, staffing and recruiting services, and outsourcing solutions for various clients and industries.In today's episode, we'll explore:The importance of JEDI programs in the workplace and how they relate to driving social impactWhy terminology matters & how to select yoursHow Packed with Purpose and Advanced Group approach JEDI and some of the initiatives they've implementedHow Packed with Purpose's JEDI work extended into its supply chainThe challenges that companies face when creating JEDI programs and how to overcome themThe importance of continuous learning in advancing JEDI effortsIdeas you can implement next week to improve your organization's JEDI workExamples of great consumer-facing JEDI workThis episode is brought to you by Packed with Purpose.Links & NotesPacked with Purpose WebsitePacked with Purpose LinkedInWords Matter: How To Drive Social Impact By Using Inclusive LanguageAdvanced Group LinkedInAdvanced Group WebsiteAdvanced ClinicalElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:23) - Introducing Leeatt and Mary (05:07) - Justice, Equity, Diversity, and Inclusion (12:06) - The JEDI Committee (13:30) - Partnerships (26:44) - A focus on data (28:12) - Best Practices in Consumer Initiatives (32:38) - Key Learnings (35:05) - Learn More

Proctor & Gamble, together with Hispanic Star, Major League Soccer, TelevisaUnivision, and other stakeholders, launched Capitanes del Futuro. This multi-year program leverages the Hispanic community's passion for soccer to help prepare the next generation of Latino leaders. It's the culmination of 4 years of work between P&G and Hispanic Star.The immersive Capitanes del Futuro program provides middle and high school students free access to role models, resources, tools, scholarships and mentorship to help them overcome the structural barriers the Hispanic community faces along the pathway to higher education and career opportunities.In today's episode, EFG's Alli Murphy is joined by Jeronimo Escudero, Proctor & Gamble's Senior Band Director, and Claudia Romo Edelman, Founder of Global GoalsCast, Hispanic Star and We Are All Human, to talk about this incredible program.For each MLS player on the field, there are 10-15 people behind the scenes, representing exciting career opportunities across media, production, marketing, health and more. The program's objective is four-fold:Get more Hispanics to enroll in and finish collegeHelp them obtain higher-paying and more satisfying jobsLeverage the soccer ecosystem to identify youth who show leadership potential and help them prepare for, get into and graduate from collegeIncrease representation of Hispanics in the soccer industry and Corporate AmericaThe program keeps kids off the streets where they are most likely to be lured away from school. It also reinforces the importance of Hispanic values and engages and educates parents as crucial allies in helping their children access a college degree.In today's episode, we'll explore:How this program ties into Procter & Gamble's business goals & CSR work and why it's important to the businessWhat the data and inspiration was for developing this programHow phase one went and what's in store for phase two of Capitanes del FuturoWhat Claudia & Jeronimo learned along the wayJeronimo's advice for authentically reaching diverse audiencesClaudia's advice for building culturally relevant social impact campaignsTheir framework of action and program strategyHow to think about intersection points in partnership developmentHow Hispanic Star is working to unite the Hispanic community Why Hispanic progress is a win-win-winAnd with that, let's get started!Links & Notes P&G Community ImpactHispanic Star WebsiteCapitanes del FuturoP&G Blog2022 Edelman Trust BarometerElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (03:11) - Introducing Claudi and Jeronimo (06:54) - The Importance of Partnership to Business Goals (14:50) - Project Scope (18:52) - Thought Leaders (23:45) - Focus on the Kids (26:52) - Phase 2 (28:26) - Lessons Learned (39:44) - Learn More

In partnership with the Nationwide Foundation, Nationwide Children's Hospital and On Our Sleeves - the movement for children's mental health - surveyed over 5,000 working adults across the county and found that children's mental health has a significant and direct impact on corporate success. Over 50% of parents miss a day of work a month due to their children's mental health.In today's episode, EFG's Alli Murphy is joined by Amanda Dove, Director of Social Impact and Corporate Philanthropy at On Our Sleeves & Nationwide Children's Hospital. The duo talks about how the nonprofit addresses the youth mental health crisis and builds impactful and purposeful experiences for their corporate partners. Nationwide and On Our Sleeves has a variety of partnerships with companies such as Nationwide Mutual Insurance Company, JOANN, Kendra Scott, Jeni's Splendid Ice Creams and Big Lots, including the Big Lots Behavioral Health Pavilion and Big Lots Behavioral Health services which were named in honor of the transformational $50 million gift from Big Lots and its Foundation.In today's episode, we'll explore:How Nationwide Children's Hospital and On Our Sleeves engage their partners' unique customer audiencesHow one partner said “no” before saying “yes”The importance of data and building a business caseHow they provide engaging points of impact while staying true to their missionTheir customized approach to building campaignsHow they navigate the challenges of youth mental healthThe best piece of advice Amanda has ever received related to building impactful corporate partnershipsThis episode is brought to you by Nationwide Children's Hospital and On Our Sleeves.Links & NotesOn Our Sleeves WebsiteOn Our Sleeves InstagramOn Our Sleeves BloomSeason 11, Ep15: Breaking The Stigma Surrounding Children's Mental HealthElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:06) - Introducing Amanda Dove (04:22) - The Latest Research on Children's Mental Health (10:02) - Walking through a partnership (24:20) - Approaching Stigma in Partnerships (29:58) - Getting Creative and Staying on Message! (33:06) - Advice... (34:50) - Learn More

Kohl's and Alliance for a Healthier Generation began their partnership when Kohl's hit a plateau after opening 100 stores a year. The retailer was also transitioning its corporate social impact work from mothers and children to focusing on families in all their forms.It was the perfect time in each organization's journey to partner. Healthier Generation's work was primarily done in schools at that point, and Kohl's was able to help the nonprofit expand beyond that to reach communities in other places.Their first initiative - Kohl's Healthy at Home - was a series of three campaigns that began in 2019 and included a $2 million commitment. Their subsequent campaigns and $5 million commitment took lessons from their first year and the realities of a global pandemic to develop year-round content that:reaches communities where they arecenters health equityfocuses on BIPOC and historically marginalized communitiesIn today's episode, EFG's Alli Murphy is joined by Kathy Higgins, CEO of Alliance for a Healthier Generation, and Tara Geiter, Director of Community Relations at Kohl's, to talk about the inception of their partnership and how their campaigns, and work, have evolved over the years.In today's episode, we'll explore:Kohl's CSR journey and transition to focus on familiesHow the organizations expanded their resources to cater to BIPOC communitiesThe value of listeningInsights into Kohl's nonprofit vetting processKathy & Tara's advice for building partnerships that center equity, diversity and inclusionLinks & NotesKohl's Corporate WebsiteAlliance for a Healthier Generation WebsiteAlliance for a Healthier Generation FacebookAlliance for a Healthier Generation InstagramAlliance for a Healthier Generation TwitterElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:55) - Introducing Kathy Higgins and Tara Geiter (05:07) - How do you land a corporate partner? (14:12) - Bringing the Campaigns to Life (24:08) - Advice for Developing a Great Partnership (29:48) - Learn More

Around the world today, 1.6 billion people live in substandard housing.Through House+Home, Whirlpool Corporation's comprehensive, global approach to corporate social impact, Whirlpool contributes to comfortable and nurturing places to live and supports resilient, thriving and sustainable communities.In today's episode, EFG's Alli Murphy is joined by Whirlpool's Deb O'Connor, Director of Global Corporate Communication and Community Relations, and Rosa Skinner, Corporate Social Responsibility Manager.The trio talk about the brand's 23-year partnership with Habitat for Humanity and broader CSR.Whirlpool has donated over $130 million and over 200,000 ranges and refrigerators to Habitat for Humanity, and the brand's House+Home World Tour will provide over $6 million to Habitat organizations worldwide this year. The company also has a robust employee engagement program where one in three Whirlpool employees volunteer with Habitat for Humanity and support programs in 45 countries.In today's episode, we'll explore:How Whirlpool reenvisioned its global ambassador programWhat support from leadership has looked likeThe BuildBetter with Whirlpool program and how it's doing more than just providing homesHow the brand renewed its partnership with Habitat for HumanityHow they took their volunteering from transactional to transformationalDeb & Rosa's advice for building a robust partnership like theirsLinks & NotesWhirlpool Social Responsibility WebsiteWhirlpool LinkedInWhirlpool TwitterElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:59) - Introducing Deb O'Connor (03:10) - Introducing Rosa Skinner (03:54) - What does "House & Home" Mean? (04:59) - Exploring the Habitat Partnership (08:22) - How has the partnership evolved? (11:40) - Renewing Partnership (13:30) - How do you activate your employees? (16:44) - How do you develop a successful volunteer program? (21:01) - Learn More

Launching an emergency response isn't easy. Executing a programmatic response, sharing evolving interventions with key stakeholders – and working with partners to leverage help where it is needed most is complicated work. But when done well, and in partnership with organizations vested in your impact and your response results, you can set the foundation for a relationship that generates results for years to come.Since 2015, Save the Children and Amazon have partnered to provide children and families with essential supplies and services during times of crisis, and today, continue to work together to tackle some of the Earth's greatest challenges for children. To do this they leverage Amazon's leadership in customer obsession, innovation and supply chain for good and Save the Children's expertise in children.In today's episode, EFG's Alli Murphy is joined by Sarah Thompson, Save the Children's Managing Director of Corporate Partnerships (and previous Director of U.S. Emergency Programs) and Abe Diaz Amazon's Principal Technical Product Manager of Disaster Relief. The trio talks about how they're combining their expertise to revolutionize access to disaster relief for children in the U.S. and around the world.Whether you have a lot of experience launching emergency or crisis campaigns or are just at the beginning of thinking about how response might look in conjunction with a critical partner – you'll learn a ton from this conversation! And, if you don't work in disaster relief or crises response, the lessons learned and tips shared in this episode are still beneficial to a variety of partnerships and cause areas.In today's episode, we'll explore:Key opportunities for organizations that are partnering in times of crisis – and the unique challenges those types of collaborations presentHow Amazon and Save the Children took their work from national to globalHow they partnered to respond quickly to the needs of children during the onset of the war in UkraineStrategies for ensuring buy in from a large and varied group of stakeholdersHow best to work with cross functional colleagues to align on shared goalsHow best to partner in advance of and during crisis responseSarah & Abe's biggest piece of advice for partnership of this typeThis episode is brought to you by Save the Children.Links & NotesSave the Children WebsiteSave the Children InstagramSave the Children FacebookAmazon WebsiteAmazon Impact WebsiteSeason 11, Ep5: Proactive Crisis Response With Google.OrgElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:38) - Introducing Abe and Sarah (04:00) - Customer Obsession (11:51) - Flexibility (12:39) - The Ukraine Response (19:21) - Lessons Learned (21:47) - Advice for New Partnerships (25:58) - Learn More

Children's Miracle Network Hospitals, a national nonprofit raising funds for 170 children's hospitals, is a leader in the corporate partnership and social impact space. CMN Hospitals has almost 100 corporate partners, an average partnership tenure of 20 years and retained 100% of its corporate partners during the pandemic. Long-lasting relationships like these take time and energy, but it's one of the most important investments a nonprofit can make. In today's episode, EFG's Alli Murphy is joined by CMN Hospitals' Vice President of National Strategic Partnerships, Julie Breckenkamp, and Vice President of Community Operations & New Business, Staci Cross.They recently hit a 15-year milestone with Panda Express and a 35-year milestone with Walmart. In today's episode, we'll highlight their overall corporate partnership program, learn from these two milestones and hear Julie & Staci's advice for building long-lasting corporate partnerships. CMN Hospitals is celebrating 40 years in 2023 – and is still working with some of its first partners!In today's episode, we'll explore:The 3 principles that lead to CMN Hospitals' great relationships with its corporate partnersHow to work from a relational, not transactional, mindsetHow to focus on long-term partnerships from the get-toHow to immerse employees in your partnership What a “customer-intimate approach” is and why it's importantJulie & Staci's top pieces of advice for listenersLinks & NotesChildren's Miracle Network Hospitals WebsiteChildren's Miracle Network Hospitals FacebookChildren's Miracle Network Hospitals InstagramChildren's Miracle Network Hospitals TwitterElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:54) - Introducing Julie Breckenkamp and Staci Cross (02:51) - About CMN Hospitals Partnerships (04:10) - On Working with the Team (06:24) - Milestones & Achievements (09:34) - Lessons... and Fun at Walmart! (12:01) - Three Key Principles (20:27) - The Customer-Intimate Approach (23:22) - Parting Advice (25:24) - Learn More

Corporations donate billions of dollars to nonprofits each year to effect change and increase sales and positive brand sentiment.When companies donate, is a larger donation, and thus more money, better? Not necessarily.Harvard Business School's Elizabeth Keenan, Leslie John and Anne Wilson conducted a series of studies in 2020 and 2021 on this very issue. Their findings offer new insights for companies trying to win the hearts of socially conscious consumers and for nonprofits that build campaigns with their corporate partners.In today's episode, EFG's Alli Murphy is joined by Elizabeth Keenan, Assistant Professor of Business Administration in the Marketing Unit at HBS, to talk about the research, their findings and her advice for corporate and nonprofit leaders.Elizabeth has both academic and nonprofit experience. Before her doctoral studies and time at Harvard, she spent ten years in nonprofit management at the Aquarium of the Pacific.In today's episode, we'll explore:The series of 5 studies and why the results matter for CSR & social impact professionalsWhy consumers care more about how companies donate than how muchHow consumers determine a company's generosityHow companies that donate a high absolute amount but a low percentage of profits can still be seen as generousElizabeth's advice for nonprofit and corporate leadersWhat Elizabeth found surprising about their findingsLinks & NotesElizabeth Keenan Faculty PageGiving Back: Consumers Care More About How Companies Donate Than How MuchElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:55) - Introducing Liz Keenan (02:53) - What is "Pro Social Action"? (03:44) - Liz's HBS Studies (08:09) - Consumer Views on Corporate Generosity (10:42) - Guidance for Corporate Leaders (15:35) - Advice for Non-profits (20:07) - Learn More...

In recent EFG member calls and member masterminds, leaders are asking how to create safe spaces, how to motivate their teams when they themselves are unmotivated and how to move work forward when we're reading terrible news stories back to back to back.Whether you work at a nonprofit, a company, a social enterprise, an agency or elsewhere, what's happening in the world impacts you and your team. Given how tumultuous the last few years have been, we wanted to bring on an expert to help you understand how to support yourself and your team when the news is terrible.In this episode, EFG's Alli Murphy is joined by Author and Organizational Development expert Mollie West Duffy. Mollie is co-author of the WSJ bestseller No Hard Feelings: The Secret Power of Embracing Emotion at Work and the new book Big Feelings: How to Be Okay When Things Are Not Okay.She was previously an Organizational Design Lead at global innovation firm IDEO and a research associate for the Dean of Harvard Business School. She has worked with companies of all sizes on organizational development, leadership development and workplace culture. Today, she'll share five tips for supporting your team when the news is terrible.In today's episode, we'll explore:Those 5 tips and how to implement themHow to acknowledge triggering events as a leader, even if you don't know what to sayHow to make it safe to talk about identity-based issuesHow to build a foundation of trust with your teamHow to create spaces for employees to have different reactionsHow to help your team channel their energy toward positive changeIdeas for how to show yourself and your team some graceOne of the most important things you can do as a managerWhy the question “What has your attention as we start this meeting?" is a great one to start your meetings withLinks & NotesNo Hard Feelings: The Secret Power of Embracing Emotion at WorkBig Feelings: How to Be Okay When Things Are Not OkayLiz + Mollie InstagramLiz + Mollie TwitterLiz + Mollie WebsiteSupporting Your Team When the News Is TerribleElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:34) - Introducing Mollie West-Duffy (03:12) - Supporting your team when the news is terrible — it's not business as usual (05:45) - Strategies for Leaders (09:24) - Make it safe to talk about identity-based issues (11:56) - Direct report conversations (13:38) - Letting things go (16:12) - Channel energy toward positive change (20:06) - It's OK to not feel OK. (22:29) - If you can do only one thing... (23:38) - Learn More

Boys & Girls Clubs of America's Back2School campaign has grown over the years from a PR event with three corporate partners to a multilayered annual fundraising platform with 24 corporate partners in 2022. As a part of the Back-to-School promotion, BGCA's corporate partners come together to support youth through donations, in-store activations, employee volunteering, transportation solutions, homework help and more.In today's episode, EFG's Alli Murphy is joined by Chad Royal-Pascoe — Senior Vice President, Resource Development – Corporate, Cause and Events, at Boys & Girls Clubs of America to talk about their Back2School initiative and corporate partners.In today's episode, we'll explore:How to center shared values in your partnerships and what questions to ask to spark the conversationHow to determine what your partners' strengths and assets are and leverage them effectivelyHow BGCA's corporate partners are activating for this year's campaignChad's top tip for successful social impact partnershipsThe importance of making these campaigns a part of a business instead of an "add-on"How BGCA has scaled this campaign, and its corporate partner programChad's biggest challenge and why he thinks it's something others are facingWhy you need to align on what success looks likeThis episode is brought to you by Boys & Girls Clubs of America.Links & NotesBack2School Press ReleaseBGCA WebsiteBack2School WebsiteChad Royal-Pascoe LinkedInHalo AwardsSeason 11, Ep3: Going “Back2School” With Boys & Girls Clubs Of AmericaElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:41) - Introducing Chad Royal-Pascoe and BGCA (04:38) - The BGCA Back2School Campaign (06:50) - Partnerships and Shared Values (10:59) - 2022 Partners (12:28) - Leveraging Partner Strengths (14:43) - Scaling Partner Programs (18:14) - How has corporate involvement changed over the years? (21:20) - Local Cause Marketing (23:18) - Challenges in the space

What's the best way to work with your nonprofit partner? How do you build a culture of trust? And how do you lean on a nonprofit's expertise and guidance to deliver truly impactful programs - because, almost always, they're the subject matter experts?In today's episode, EFG's Alli Murphy is joined by Subaru of America's Community Commitment Marketing Manager, Ashley Estes, and Love Promise Community Commitment Specialist Nick Saraceni to talk about Subaru Loves Learning and the automaker's partnership with AdoptAClassroom.org.92% of classrooms across the country have students whose families can't afford to purchase school supplies for their children, and 96% of teachers bridge that gap by buying supplies with their own money. Through Subaru's partnership with AdoptAClassroom.org, over 600 retailers are matched with high-need (Title 1) schools in their community. The dealers “adopt” classrooms by providing $500 in flexible funding that teachers can use to purchase school supplies and learning materials.The partners launched their first national retail program in 2021, impacting more than 5,000 classrooms and 133,000 students. By the end of this year, they will have impacted over 300,000 students and are now AdoptAClassroom.org's largest corporate supporter.In today's episode, we'll explore: How the automaker's partnership with AdoptAClassroom.org began and how it's evolved How Subaru relies on AdoptAClassroom.org's expertise and how the partners developed a partnership built on flexibility, open-mindedness and trust How the automaker communicates the campaign to retailers and consumers How well-intentioned gifts were transformed into data-driven, impactful supply kits for classrooms Ashley & Nick's advice for building impactful partnerships This episode is brought to you by Subaru of America.Links & Notes Subaru Love Promise Subaru Loves Learning Elevate Your Social Impact Sign up for Engage for Good's newsletter Check out past podcast episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show! 00:00 - Welcome to Engage for Good 02:18 - Introducing Ashley Estes & Nick Saraceni 03:14 - What is the Love Promise? 04:36 - Subaru Loves Learning 05:01 - Adopt-a-Classroom 07:21 - Finding a Clear Fit 11:23 - Who handles the messaging? 12:42 - Metrics of Success 13:13 - Engagement ... Year Round 16:18 - Process Improvement 20:30 - Leveraging Partnership Expertise 23:58 - Lessons Learned 27:50 - Learn More

In today's episode, EFG's Alli Murphy is joined by Teresa Hillis, Manager of Global and Community Impact at Expedia Group, Laura Ramsey, Senior Director of Corporate Partnerships at UNICEF USA and Mollye Rhea, President and Founder of For Momentum to talk about the winning initiative "Give The World A Shot."In the summer of 2021, UNICEF USA and Expedia Group and its family of brands - Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets - partnered with the shared goal to accelerate the equitable rollout of COVID-19 vaccines. At the time, less than 1% of the global supply of COVID vaccines was going to those living in low-income countries.In recognition of the scale of the world's largest ever vaccination program, Expedia Group committed to donating at least $10 million and enlisted the support of its brands and customers. From August 5 to September 5, 2021, each booking made via one of Expedia Group's mobile apps resulted in a $2 donation by Expedia Group to UNICEF's COVID-19 response. This was the brand's first cross-branded marketing campaign that spanned it's entire family of brands.The partners raised more than $10.5 million, enabled the delivery of 5 million vaccines and achieved more than 15 million impressions on Expedia Group's social media platforms. The CEOs of both organizations were also featured on CNN (which has almost a million prime-time viewers), and for earned media, they saw 516 media hits, which equates to a potential reach of 651 million.Give The World A Shot, as the campaign was aptly named, was crowned the Gold Winner in the Consumer-Activated Corporate-Donation category of our Halo Awards program. The initiative also took home the coveted title - Best of the Best.In today's episode, we'll explore:What makes for a best-in-class campaignWhy this campaign was unanimously crowned the "Best of the Best" by the judgesHow the partnership came to life and what they learned along the wayHow Expedia Group relied on UNICEF's expertise to roll out its first social impact campaign that spanned all Expedia Group brandsHow each organization's leadership teams bought inLaura & Teresa's top tips for successful cause partnershipsAnd more!This episode is brought to you by For Momentum.Links & NotesExpedia Group WebsiteExpedia Group LinkedInExpedia Group InstagramUNICEF USA WebsiteUNICEF USA TwitterUNICEF USA FacebookUNICEF USA InstagramFor Momentum WebsiteFor Momentum Research - Next Level PartnershipsFor Momentum Research - Key Elements Of Best In Class CampaignsHalo AwardsGive The World A Shot Halo Award Blog PostElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!

The podcast is taking a summer vacation after today's episode and will be back in August!In today's episode, EFG's Alli Murphy is joined by Carla Deegan, Sr. Manager of Community Marketing at The Coca-Cola Company, and Ian Wright, Global Gaming Community Manager for the USO to talk about their long history of partnership and most recent peer-to-peer gaming fundraisers.In 1941, the USO and The Coca-Cola Company became partners during WWII. Since then, the ways in which they support service members have changed, but their goals have not. The trio dive into how their partnership started, how it's evolved over time and what's led to their recent P2P fundraisers.Since Military Appreciation Month in May of 2021, they've partnered together on three peer-to-peer gaming fundraisers that have raised $400,000. $200,000 of that from fundraising and $200,00 through Coca-Cola's dollar-for-dollar match.In today's episode, we'll explore:How their gaming platform is both a fundraiser and a mission delivery tool for USOHow Coca-Cola's involvement grew from a simple match & logo into a true partner in this initiativeWhy the partners choose to work with smaller influencers as opposed to large creators4 things to do when you work with creatorsHow gaming fits into Coca-Cola's CSR and business goalsHow this is all elevating Coca-Cola's brand presenceLinks & NotesCoca-Cola WebsiteUSO WebsiteUSO GamingUSO Pay It ForwardElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!

In a flip of the script, EFG's Alli Murphy is the guest today instead of the show's host.She was recently hosted on Submittable's Impact Audio podcast to talk about the excellent work and bright ideas transforming CSR for the better.In this episode, Alli and Submittable's Rachel Mindell explore:Why social impact practitioners need community (and how EFG helps)How conversations about social impact are different this yearThe concept of "employees as a cause" and examples of this in actionTrust-based philanthropy and other sector-wide transformations gaining steamWhere our sector is headedLinks & NotesImpact AudioSubmittableSeason 12, Ep3: Bold Conversations And Asking “Why?”Season 11, Ep12: Combatting Burnout In Social Impact With #APaidWeekOffSeason 12, Ep4: Transformative Travel With Away & Global GlimpseSeason 12, Ep1: How To Drive Innovation On Your Team And Foster A Culture Of Psychological SafetySeason 12, Ep8: The 3 Pillars Of Effective Employee Engagement With WWFElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!

In today's episode, EFG's Alli Murphy is joined by Kathleen Reidenbach, Kimpton Hotels & Restaurants' Chief Commercial Officer.In February 2022, Kimpton — which operates more than 60 hotels and 80 restaurants, bars and lounges in the United States, Canada, Europe, the Caribbean and China — announced an exclusive partnership with leading online behavioral health company, Talkspace to roll out mental health services to its guests and over 4,000+ employees across the country.The partnership is the first of its kind to bring meaningful and accessible mental health support to hospitality employees, who have been front-line workers throughout the pandemic, and travelers managing everyday stresses on the road. The initiative includes 1,000 complimentary video therapy sessions for guests and a year-long complimentary Talkspace subscription for all of Kimpton's U.S. employees.To date, more than half of the guest therapy sessions have been distributed, and the percentage of employees opting in is above average compared to workplaces overall.In today's episode, we'll explore:How the KimptonXTalkspace partnership beganWhy both employees and guests qualify for this benefitHow they manage communications at a corporate and local levelKimpton's history of supporting mental health and how leaders champion the Talkspace benefitLinks & NotesKimptonXTalkspace Blog PostKimptonxTalkspace landing pageKimpton Instagram Reducing Travel AnxietyNo Ordinary AgendaElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!

In today's episode, EFG's Alli Murphy is joined by Engage for Good president and founder David Hessekiel to talk about our upcoming conference - EFG2022 - our 20th-anniversary conference taking place in just two weeks in Atlanta, GA, May 17 - 19. In today's episode we'll explore: What exciting things are in store for this year's conference The top two reasons you should attend What's different about this year's conference Our new Boot Matching initiative How to make the most of your conference experience Links & Notes EFG2022 Conference Boost Matching Engage for Good Elevate Your Social Impact Join 500+ of your corporate social impact peers at EFG2022 in Atlanta this May Sign up for Engage for Good's newsletter Check out past podcast episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show!

In today's episode, EFG's Alli Murphy is joined by Engage for Good president and founder David Hessekiel to talk about our upcoming conference - EFG2022 - our 20th-anniversary conference taking place in just two weeks in Atlanta, GA, May 17 - 19.In today's episode we'll explore:What exciting things are in store for this year's conferenceThe top two reasons you should attendWhat's different about this year's conferenceOur new Boot Matching initiativeHow to make the most of your conference experienceLinks & NotesEFG2022 ConferenceBoost MatchingEngage for GoodElevate Your Social ImpactJoin 500+ of your corporate social impact peers at EFG2022 in Atlanta this MaySign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!ß

World Wildlife Fund is the world's leading conservation organization. They work in almost 100 countries with nearly 5 million supporters globally and have a robust employee engagement program called Together@Work. In today's episode, EFG's Alli Murphy is joined by Cheron Carlson, World Wildlife Fund's Manager for Employee Engagement to talk about the three pillars of effective employee engagement programs and what they're doing around Earth Month. And while April is Earth Month, WWF collaborates with its partners year-round to develop and deliver innovative solutions that protect communities, wildlife and the places in which they live. World Wildlife Fund leverages this moment in time while simultaneously encouraging year-round participation from employees and consumers. In today's episode we'll explore: The 3 pillars of effective employee engagement programs and examples of those pillars in action How WWF work with its corporate partners to achieve behavior change for millions of employees 4 Tips for nonprofits looking to bolster their employee engagement offerings 7 Tips for companies on running successful employee engagement programs The importance of getting an internal comms person onboard What's on the horizon for the WWF team Links & Notes WWF Employee Engagement 60 Actions For The Planet Elevate Your Social Impact Join 500+ of your corporate social impact peers at EFG2022 in Atlanta this May Sign up for Engage for Good's newsletter Check out past podcast episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show!