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What if the real secret to business growth is not creativity but competition? I sat down with Chris Dreyer, founder of Rankings.io, who built one of the fastest-growing legal marketing companies by mastering SEO, niche focus, and relentless execution. Chris shares how his early work ethic shaped his path, why he chose the highly competitive personal injury space, and how treating business like a math-based game helped him scale. You will hear how content, reviews, and authority drive Google rankings, why most lawyers misunderstand marketing, and how narrowing your focus can actually expand your results. I believe you will find this useful as Chris shows how discipline, data, and consistency can turn any business into an unstoppable force. Highlights: 00:56 – How early work and family habits built a strong work ethic05:00 – Why taking the hardest job created resilience and grit12:12 – How serving people helped develop communication and confidence24:22 – Why choosing a competitive niche leads to greater success37:08 – What it takes to rank at the top of Google consistently51:16 – How doing free work early builds skill and long-term growth Bottom of Form About the Guest: Chris Dreyer is the CEO and Founder of Rankings.io, the category-defining SEO agency built exclusively to help elite law firms and personal injury lawyers dominate Google's organic search results. Under his leadership, Rankings.io has become synonymous with measurable results, helping attorneys secure life-changing cases through visibility at the exact moment potential clients are searching for help. The company has achieved what few in the legal marketing space ever have, earning a spot on the Inc. 5000 list of fastest-growing private companies for eight consecutive years, proof of both sustained growth and relentless execution. Beyond Rankings, Chris is a builder of platforms and a voice of authority in legal marketing and entrepreneurship. He is the Wall Street Journal and USA Today best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, where he details how focus creates outsized impact. He is also a seasoned real estate investor and the host of the Personal Injury Mastermind podcast, where he interviews top attorneys and business leaders shaping the future of law. His influence extends across respected councils and networks, including the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, cementing his reputation as both a practitioner and thought leader. Chris's path to entrepreneurship has been unconventional yet relentlessly instructive. Once a world-ranked collectible card game competitor, he carried that same strategic mindset into business. After earning a History Education degree, his first professional role was as a detention room supervisor, hardly glamorous, but it provided the unstructured time that sparked his obsession with digital marketing. He began experimenting with affiliate sites and, at his peak, managed more than 100 properties simultaneously. This side hustle soon eclipsed his day job, propelling him into full-time entrepreneurship. When affiliate marketing's golden age waned, Chris pivoted into legal SEO and quickly carved out a niche. Along the way, he also became a top-ranked online poker player, honing skills in risk management and probability that would serve him well in scaling his companies. Today, Chris runs Rankings.io with the same competitive fire he once brought to cards and poker, driven to outthink, outwork, and outlast the competition. His mission is simple: help the best personal injury law firms win more cases, build enduring legacies, and dominate their markets. Ways to connect with Chris**:** website: rankings.io https://x.com/chrisdreyerco https://www.linkedin.com/in/chrisdreyerco/ https://www.facebook.com/chrisdreyerco https://www.instagram.com/chrisdreyerco/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael Hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another edition of unstoppable mindset. Today, our guest is Chris Dreyer. Chris, Chris has formed a company called rankings.ai. And I'm going to let him describe what all that is about. And he's done some pretty interesting things with it. It has been on inks top 5000 companies, growing companies for the past eight years. Eight years is a long time, which is pretty cool. So I'm sure he's got lots of adventures and lots of stories to talk about. So Chris, welcome to unstoppable mindset. We're glad you're Chris Dreyer  01:35 here. Yeah, thanks for having me, Michael. I'm excited to chat. Michael Hingson  01:39 Well, let's start with kind of the early Chris growing up and all that, and see where we go from there. It sounds Chris Dreyer  01:45 good to me. So yeah, Michael Hingson  01:46 let's go. Why don't you tell us a little bit about Yeah, school and all that stuff. Chris Dreyer  01:51 Okay, yeah, let me, let me, and then you just cut me off at any point, because I can be a long Michael Hingson  01:55 talker the so can I? I Chris Dreyer  01:56 know what you mean. I, I grew up in a very small city, elkville, Illinois, my high school had 100 people in it. I was a graduating class of 28 I grew up, I would say it's kind of weird. My mom and dad, if they heard me say poor, would not love me saying poor, but I we weren't. We were certainly at the bottom of middle class or the upper or poor. I had a lot of chores. I every single weekend, I cleaned a law office with my mom or did something at the farmers market. So and at the time, it wasn't work. It was just what we did as a family, right? I didn't even understand it. We had, we didn't have city water. We had to get a truck and bring in our water, and we had well water, right? And in my family, and that was, that was early on, right? My dad was a milk carrier. My mom was a cook and and ultimately, they did better over the years and made more money. But it started off, it was a lot, a lot of grit, perseverance, working hard. And I like to share that, because my parents work ethic is very strong, very dependable, very consistent. And that's kind of where I got my drive. But that's, that's kind of how I grew up, small, small town, you know, a lot of side hustles with the parents. And once I went to college, I got that, that shock of, oh, here's a whole bunch of go from 100 to, you know, 20,000 Yeah, it's a bit of a shock there. 03:35 Where'd you go to college? Chris Dreyer  03:36 Yeah, I went to SIU, Southern Illinois University. There in Carbondale, Illinois. I actually live in Carbondale today. And, you know, I went to college. I was always had that entrepreneurial bug, and, but I went to college, it was kind of to make mom and dad happy to get that degree and, but I just knew that I was going to own my own business. And I kind of had that conversation with them out of the gate, but so I was a terrible student. Partied a lot, you know, chase the women, so to speak, and but somehow, ended up with a degree, got a job at a high school as their JV basketball coach, and I started doing internet marketing on the side to make a little extra money because I had some downtime. And by the end of my second year teaching, I was making about four times the amount doing that that I was teaching. So that was kind of my sign, and to go pursue that full time, and that's what I did. That's when I left to do affiliate marketing and digital marketing full time was after Michael Hingson  04:41 that second year, of course. Now the real question is, you were chasing the women? Did any of them 04:44 chase you? Oh yeah, oh yeah. Just Michael Hingson  04:49 want to make sure it's reciprocal here. Yeah, that's that's pretty cool, though. And I was going to ask you, and you sort of answered it, about your workout. Ethic and so on. I find that if people do grow up in an environment where they're working and they appreciate what they do get and the amount of work that they do, and they develop a strong work ethic, or their parents have it, they generally do as well, although sometimes there's some rebellions, but still, ultimately, the right stuff shows through. Chris Dreyer  05:24 Can I tell just a brief story about that? My mom, when I turned 16, it was like, you're getting a job, son, right? And it was not, we had, we were fine without, but it was like, so she took me to this place. It was called Ken's antiques, and they used to do the semi truck deliveries of aluminum, and I used to go to auctions and unload furniture. And I asked her, I was like, Why did you take me there? Well, you know, why didn't you take me to the mall? Why didn't you know to go work at a the buckle or the gap or something, you know, why did you take me? There she goes. Well, I knew if you could, if you could succeed here, you'd be fine anywhere, because it was the hardest job that I could think of. And I was like, Oh, really, thanks, Mom. Like, send me to the to the hardest job that you could think of and see if I could thrive. And I did well there. But that just kind of goes to show you the mindset that my mom had racing me, which also kind of, you know, attached to me as well. Michael Hingson  06:26 Yeah, well, and I can appreciate course, now looking back on it, of course, but I can appreciate what she said, because if you can survive in one place, and you can if it's if it is a tough job and you approach it the right way, then you'll probably be good anywhere, and there you go. Chris Dreyer  06:47 Yep, yep, to her credit, it was a very tough job. It is as still to this day, the hardest job from a physically demanding perspective that I had, but, but yeah, and it was good. It built resilience, you know, kind of helped me get that that put that true grit on and yeah, so that's kind of my background. Michael Hingson  07:08 I never did really work at a job growing up, my brother did. He worked at a restaurant and so on and bus tables and did other things. But I remember, when he got his first job, he went and applied at a at a restaurant, and the owner or manager, I guess probably both said, so, you know, we'll, we'll consider you. Would you do us a favor? There's some weeds out in the in the front, would you go pull those? And he said, within about a half hour, he got the whole place completely cleaned up of weeds. And the boss came out and said, You did all of that. And my brother said, Yeah. And guy said, You're hired. You know, amazing, you know, because my brother didn't even realize, I think at first, that that was really a test, but it was, and of course, he passed, which was cool. That's a great story, but I never got really to do much work. I kind of was more the intellectual guy in the family, and finding jobs would have been a little bit more of a challenge for me. I did do some babysitting, but that was about all I could do. I've been blind my whole life, and a lot of the jobs that were available in Palmdale, where I grew up in Southern California, were not jobs I was going to realistically be able to do anyway, but I could babysit, and that worked out pretty well. Yeah, yeah. So I mainly studied, Chris Dreyer  08:41 love it. So So studied. Can I? Can I do the reverse interview? What's some of your your top motivational books, business books? Because I'm sure you've got some that just pop top of the dome. Well, sort of, kind Michael Hingson  08:55 of, I really have a slightly different idea about that, but I'll tell you, I've read a number of the main books in the whole motivational and and management world. One Minute Manager is a book I appreciate a great deal. And I also like Dale Carnegie books like How to Win Friends and Influence People. But for me, I point out, and even to this day point out that I've learned more about teamwork and trust and leadership from working with eight Guide Dogs for the last 61 years than I ever learned from all the management and leadership books and everything else that's out there, mainly because working with dogs, you have several things that are An issue, first of all, respecting them and the job that they do, knowing that you're really forming a team with a guide dog, where each member of the team has a job to do. So in my case, the dog, and the case of people who use guide dogs, the purpose of the dog is to make sure that we walk safely as. We're walking somewhere, but my job is to know where to go and how to get there, and then I have to learn how to communicate that to the dog, and also be the leader of the pack in the truest sense of the word, which also means that if the dog is upset, or there is any kind of an issue with the dog, I have to figure out what that is, and I have to read what is going on so that I understand that and can then figure out what is occurring and make sure that the dog stays happy so it's you. There's so much to learn about trust, and one of the main things I've learned over the years is while dogs do, I think love unconditionally, unless they're just so badly traumatized by somebody for some reason they don't trust unconditionally. But the difference between dogs and people is that dogs are open to trust a whole lot more than we are. We have just had so many things go on. We read we bought them in the newspapers, we see it on the news and so on. Nobody trusts anyone. The feeling is basically everyone has their own hidden agenda, and so you can't trust anyone. And so there's very little communications today. There's very little real interaction. And people, by definition, don't trust. Dogs are open to trust, and you can earn their trust, and likewise, they get to and can earn your trust, and it is a it is a combination and kind of thing. So what I really learn when I go to get a new guide dog every time is I'm learning how to form a team with this other dog who doesn't speak the same language I do, who doesn't think the way I do. But I have to figure out what this dog does, what this dog is all about, and I'm the one that has to become the leader of the of the team and make things work. So I think that working with a dog is a lot more of a practical experience kind of thing than just reading about whatever there is to read about in books and so on. So that's why I say that. I think I've learned a lot more by working with dogs than I ever got from all the management books in the world, any of the Tony Robbins books, or any Chris Dreyer  12:07 of those. I love, every bit of that I just I was on x the other day, and it was talking about the the new CEO for Starbucks, right? Because the former CEO was McKinsey trained, right, but didn't have any actual experience at the helm. And then they brought back the former CEO of Taco Bell over to Starbucks, and the stock immediately shot up because of the application aspect of it. He had, he had done the job and been in the grind. So it's kind of interesting, kind of corollary there. But yeah, thank you for sharing. I was really intrigued, and I had to jump in and and ask, Michael Hingson  12:45 Oh, fair question, and then this is a conversation, so nothing wrong with asking questions on either side. So it's perfectly fine to to be able to do that well, so what did you do right out of college? Chris Dreyer  12:59 Right out of college, the one thing I'll tell you that I still to this day, I call myself an introvert. I don't think that, you know, introvert, extrovert. I think we have the tendencies at all times to be either one, right? But I think for me, I was more shy, but I built a lot of friends because I played sports and I knew them in college, and then they met, they introduced me to their friends. Because you got to imagine, when I had a class of 28 kids, it's like super small community versus, you know, everybody I'm interacting through their connections and their extended connections. So through college, I'd say the main education thing I got was, I did get a job waiting tables for three years, and so I got a lot of client service training, dealing with people having a ton of conversations through that, through my through my job, and also through my personal relationships with my friends and and other, you know, Students at the University, but so I think that kind of helped, helped me succeed afterwards, but afterwards, really, when I student taught at Heron, they saw my work ethic. They saw a shoe up, that I showed up, that I listened and I took action. So they, they hired me immediately, and I did the same when I was a JV basketball coach. I never missed a practice. Was always on time. Really tried to develop the kids and bring the most out of them, treated the parents well, and so I think that's what I did well, and it kind of put me in the position to have time to learn internet marketing. So I think that's kind of how it all started, Michael Hingson  14:47 when I was getting my teaching credential at UC Irvine, and I also got my master's degree in physics from there. But I student taught at the local high school, at University High School, and I student. Taught two classes. One was a physics class, and it was kind of for they called it dumbbell physics, but you know, it was kids who were sort of interested in science, but really didn't know where they wanted to go. But the other class was algebra one, and I remember one day I was teaching, and one of the students asked a question, and I didn't know the answer to it, and I probably should have, but I didn't. But what I said was, I don't know the answer right off, tell you, what do you mind if I look at it tonight, get you the answer and bring it back tomorrow. And the kid who was an eighth grader, actually accelerated, so it was high school algebra one, but he was from the eighth grade. He said, Sure, so I went home and found the answer in the book, when I should have known that, but anyway, came back in the next day, and even before I could say anything, he said, Mr. Hingson, I went home and got the answer, and I said, Well, come up and write it on the board. And one of the things that I did with with all of my classes when, of course, we had blackboards and all that, back in those days, I would want a student to come up and be the board writer, because they write a lot better than I do. And so we, we had pretty good competitions of people who wanted to write on the board. They all thought it was kind of fun, and I did spread that wealth around, but Marty came up and I said, now you got to explain what you're writing. And he had actually found the answer, which was cool, but my master teacher was also the football coach, and when I first told Marty and the rest of the class, I don't know the answer, but I will get it after class was over, Mr. Redmond said you did something that's absolutely amazing and was absolutely the right thing to do, and most people wouldn't do it. And that was you admitted you didn't know the answer, but you would go get it rather than trying to blow smoke, because these kids can see through that in a second. And he said, So you did the right thing, and I've always felt that's the way to do it. If I don't know the answer, I'll go figure it out, but I will also tell you that I don't know the answer, and you can decide whether that's a good thing or a bad thing, but I think it's a good thing, to be honest, Chris Dreyer  17:22 I couldn't agree more. Michael Hingson  17:25 And so it was fun. And and what the the other part of the story, and I think I've told it a couple times on the podcast, is 10 years later, I was at the Orange County Fairgrounds, and this kid comes up to me, Well, he was, he didn't sound like a kid anymore. And he said, Mr. Hingson, do you know who this is? Deep voice. And I went, No, not right off. And he said, I'm Marty. I'm the guy that was in your algebra class 10 years ago. Nice to be remembered, but, but he he also just remembered what happened. And I think he even said it was so cool that I was honest with him about it, which was, you know, a life lesson anybody should learn. Chris Dreyer  18:09 That's incredible. That's incredible. So Michael Hingson  18:10 it was a lot of fun. Well, so you student taught and so on, but eventually you ended up deciding to go into the entrepreneur world. But you also were a card collector, right? A game collector, yeah. Chris Dreyer  18:25 And in high school, I played this collectible card game. I played a combination of two. I mean, most people are familiar with Magic, The Gathering, but I also played this other game called Legend of five rings. And both, you know, the collectible card games, but they're really math based games based upon advantage and and, you know, you so now it's applicable to today. I can look at any whether it's Pokemon or whatever card game there is. It's, it was very, you know, it's force based, you know, benefits to attack and things like that. It attributes everything. But anyways, I played it competitively, and I was a top I was a world ranked player at one time. I won four state championships or CO days. No one had done that at the time in a two consecutive years, and it was just a top player, and when you get to the top, you become friends with the other top players, and then you talk strategy and and that even takes you to an even higher level. And so I did that, you know, for many years, competed all over the country. It was a great experience. And so, yeah, that in my house. My dad very so he had, he was a civil engineer. He has an engineer degree, but he was traveling. He was on the railroad at all times, and he wanted to stop traveling, so he accepted this job as a mail carrier so he could stay put. And. Yeah, and that's what he did. He retired as a mail carrier, but, you know, a top math expert to the to the point where there would be conversations where you could, like, I couldn't understand him, right? He couldn't understand himself, right? And, and, and there's many conversations in different aspects of this. But when we played games, whether it was Yahtzee or monopoly or whatever, every game, there was a math based lesson to it, like, which dice you rolled for advantage at Yahtzee, which ones to hold after the first roll. Poker games, pitch games, Rummy, every single game it was, it was game theory. It was math on what was the precise the best role, like Monopoly, the best properties and the probability to get an orange property over other properties and and how much you should spend at certain points of the game. And I realized saying that outline that's that that's not normal. Some people just play yatse and roll the dice and they roll what they want, and some people play Monopoly and just buy the properties they want. That was not how games were played in my household, and it was very applicable to poker and to the collectible card games. Michael Hingson  21:22 Yeah. So how often did you want to buy Boardwalk and Park Place? Chris Dreyer  21:28 Not often. But I mean, so there. That was just how I was brought up. And yeah, and it turned into a lot of what I do today. Michael Hingson  21:42 Actually, I always like free parking. We had a thing where any money and and any kind of thing that you had to pay on all went into the free parking pot. So getting free parking was always fun. Oh yeah, but yeah, I hear what you're saying. I love monopoly and love to even play it against the computer, which was always a kind of a neat thing to do, but played Monopoly against other members of my family. Some we actually made a Well, we took a regular Monopoly board, and I think my father outlined the entire board and all the squares using elmer's glue so that we had raised lines for me to look at. Then we also did things to mark the paper money so I could tell what bills I had and and so on, and even Braille the cards. And I still have that game to this day, very neat, which is kind of cool, but monopoly spun. Chris Dreyer  22:36 Yeah, there's a lot of games that you know, there's no winner. You take my wife wants to play Scrabble all the time, and I'm like, there's just not a winner in Scrabble. Because if I challenge you on a word, and I'm right, you're wrong. You're mad if I beat you, you know, and then if I lose, it's not fulfilling for me. That's one of those games. There's no winner. Michael Hingson  23:02 I have a friend who plays Scrabble with his mother all the time, and and he, I think he loses more than he wins, but he's always proud when he beats her. And he's almost 60, so you know, she's, she's older than he is, but they, they play and have a lot of fun with Scrabble. Chris Dreyer  23:21 That's incredible. That's Michael Hingson  23:22 great. Yeah, it is kind of cool. But anyway, so you eventually decided to go off and go into the entrepreneurial world, and you started your company, or went well, when did you actually start the company? Chris Dreyer  23:37 Started the company officially in 2013 it was attorney rankings.org, that was the original name. Now it's rankings.io, I worked at a few agencies previously, while I was also doing the affiliate marketing, and kind of got to see the agency world of providing, you know, the professional services space. And after working at a few agencies. Thought that I could do it right. I got the confidence from the competence, and that's when I launched it. 2013 we've always been focused on legal. The difference today is primarily, we're focused on a sub niche of legal for personal injury law. And, you know, we work with other practice areas, criminal defense, family law, etc. But really personal injury is the is 85% of our business. Michael Hingson  24:27 So what is it that rankings.io? Does, Chris Dreyer  24:31 yeah, we do digital marketing. We do search engine optimization now, AI search, we do pay per click paid social web design. A lot of performance marketing, I would say more performance, less creative and branding. And that's what we do. We work with the top, the biggest pi firms, personal injury law firms in the country. We're in chiefs, I think every state we work with about. 250 law firms across the country. Michael Hingson  25:03 What made you decide to focus on law in the beginning? Chris Dreyer  25:09 Yeah, I'll say a few reasons. One, I had an experience working with attorneys, and I liked working with them. So there was the like component when I worked at an agency, I had a few firms that would I spoke with, and I enjoyed it. The second thing was, if I'm being honest, the status like I wanted to tell my parents that I did marketing for lawyers, and not just, you know, any industry. And then the other thing is, is I'm very, very, very competitive, and I kept seeing and hearing these reports about more and more attorneys going to law school and and just all this competition for legal and the thing that I differ you hear a lot of coaches and mentors. They'll say, hey, go to the blue ocean. You know, everyone's read the blue ocean book, or, you know, Peter thiel's zero to one, and everyone thinks so, go where there's no competition. And I'm like, That's fine if you're Elon or Peter Thiel or Zuckerberg creating something new, but if you're going into an existing category, you want to go where there is competition, because it demands expertise, and that's the way that I've looked at it. Like, you take the agency perspective, I don't want to go to, you know, lawn care, SEO like, do they really want to do search engine optimization? Do they really have a ton of competition? Maybe that's not a great example. But you get my point where, if you go into the city, there's a ton of personal injury law firms, but there's only a few that can rank at the top. And there's, they're all trying to gather cases from one another, so they want an expert to help them, you know, get that visibility. And that's, that's the mindset that Michael Hingson  26:58 went into it. What strikes me is interesting, though, is that with all of that, you bring a very competitive level to what you do. And I'm not sure that I find that a lot of people necessarily even do that, so you consider even search engine optimization to be a very competitive thing, I don't want to say sport, but you consider it all about competition, and you want to really bring the best and the most significant aspects of it to what you do. And that clearly has to show up when you're talking about Inc ranking you in the top companies for eight years in a row. Chris Dreyer  27:47 Yeah, it's very status orientation. You know, that's why I like working with trial attorneys. There's a winner and loser in court, and there's only one top position in Google or on these llms, and it's, who's gonna win, who's the best? Yeah, and it's right there for everyone. Here's here's the tally. Everyone can see who's the best. And I've always loved that. I think I heard a podcast recently by John Morgan. He's the founder of Morgan, Morgan, right? Of course. And you know, he's always a character and funny to listen to, but, yeah, he talks about being insatiable. Like, how did you grow this? He's like, Well, I'm insatiable. I I want to continue to grow. And for me, it's, it's the exact same thing. It's like, I'm insatiable. We hit a milestone. I want the next milestone. It is the game that I'm playing. I am playing like my hobby is my business. I enjoy it. I look forward to a Monday. It rewards me mentally. I enjoy the people I work with. And that's that's how we're at you know, Inc, 5008 years in a row, we'll definitely be on the ninth year next year, due to our growth this year. And it's that's just, that's just how I treat it. It's just a big game. And, you know, like any game, you play Sim City, whatever, you get a little bit more money, you get a little bit more buildings, right? You do a little bit better, you hire more talent, you expand your capabilities, and you just, if you don't stop, you're going to Michael Hingson  29:22 continue to grow. But it's a game in the mathematical sense, and it's it's a game in the the productive sense of what you're trying to do is, isn't the game just, although you obviously have to have fun in what you do, otherwise you wouldn't enjoy doing it. But it's a game in the mathematical sense of the word, oh, 100% Chris Dreyer  29:44 and so many people don't understand what I'm about to say. But like, every move that you make is a move based upon leverage in some capacity, yeah, and you take, because our time is all limited. You take. I'll give you some examples, like from a from a distribution perspective, hosting my podcast or being on your podcast is going to have more listeners than if I go speak on stage, if I go speak on stage now that that has its own benefits of authority and and different you know, belly to belly relationships from a trust perspective, but from a distribution perspective, I would be better off doing more podcasts than I would speaking on stage, sure. So there's an advantage there, right? And then there's also advantages through pricing arbitrage, and it's if, if I hire labor and talent in in the Midwest, and I pay them above average fees and salaries, and I pay my employees well, but compare that to New York or California. And I think some people, you know, these are things that they don't talk about, but when you start to look at leverage closely, it's everywhere. Capital, economies of scale, if I you know, there's leverage based upon my my buying power in certain areas, and that's what I look for. It's an interesting way to make decisions. Is based upon that leverage component. Michael Hingson  31:20 Do you think that that works in other kinds of arenas, other than just what you do? Chris Dreyer  31:27 Oh, I won 1,000% yes, yeah. It works in you could see it. You know, the closest would be, closest arena would be sports. There's so many, whether it's the salary caps or the talent of one person's labor based, you know, what they can do from a utilization or capacity versus another one's people talk about it on the business side of like, you know, You have one software programmer is worth, potentially 1,000x another one just because of that individual's capabilities. So it's literally everywhere, and it's also dissecting different scenarios into fractional leverage. So I'll take give you a different way of thinking about this. Is like, you take a an SEO specialist, a top tier SEO specialist might be 100 200 grand, right, technician, right? But you you break down their capabilities into the smaller parts. You know someone that just writes, someone that just does the title tags and the website, and someone that just does the links and that, like you can assemble, that individuals that that superstars talent through the FRAC breaking it down from a fractional perspective. It's just a big game of puzzles and how you get there and you look at like what your competitors are doing and how you can, I wouldn't say, exploit in a negative way, but, but what I mean is how you can take advantage in a positive way to to help your business succeed, right? Michael Hingson  33:15 Well, do you so if, if you're playing a game like football, of course, everybody, every team, wants to crush the other team, and it's all about winning and beating the heck out of the other guy. Is that really the way you view it, in terms of the game, as you play it, and do you enjoy being able to just crush the competition? Or is it a different mindset than that? Chris Dreyer  33:42 That's a really good question, because I am an abundance mindset. I don't think everything is a zero sum game. It's, I'll tell you something super nerdy. I was talking to my chief of staff the other day that he's we're big gamers, big nerds. And he, we were talking about Warhammer 40k and the dwarves in that game have a book of grudges. So anybody that that goes against the dwarves, they they're listed in the book of grudges, right? Yeah. And it's like all the dwarves are trying to, you know, right? This wrong. And I kind of look like that. I'm like, treat people respect like, you know, abundance zero, you know, like, abundance mentality. Do the referral thing until it's like, okay, you've done X, Y and Z, and I could give you examples of x, y, z, and it's like, okay, well, you're not my friend. You're not my ally, so now you are a true competitor by all since you know, by all definitions, right? That's how I've treated it. Michael Hingson  34:48 And so it isn't the joy of just beating everybody in sight. No, which is different, which is cool, because certainly. I would, I would also bet, though, that you have people who are competitors, but they're not unfriendly, so you can absolutely, yeah, you can develop Chris Dreyer  35:10 working relationships. Rattle off, and we have great conversations. We're friends, and people are surprised when they see us, and we're friendly, and it's like, no, it's like, we have families, we have life. We want to do good work. We want to and it's so you can absolutely have that too. Yeah. Michael Hingson  35:27 Why did you decide to specifically choose personal injury Chris Dreyer  35:33 for me? And it's this is turning into the math conversation. But really, I looked at our revenue, and it was like over 70% of our revenue. Was from less than 50% of our clientele. And it was a clear directional signal to pursue this area. And that's it was the math like, these are our best clients. They pay the most, they stay the longest we could do the best work. Also the PI space is the Super Bowl. Is the major leagues. In the legal arena, it's, it's very difficult to rank. There's a lot of competition versus, you know, I get a family law attorney. I don't care what market you're in, Los Angeles, it's like a sneeze to get them the number one or two? Yeah, it's and I like that. I like the competition. I like having to work at it and be creative and think about different things to try to obtain that top position. Michael Hingson  36:33 Yeah, well, so I would, I would presume that John Morgan's happy with you. Chris Dreyer  36:40 I, you know, I had Dan Morgan as a keynote for my 2024 conference, his son. And I haven't personally talked to John. I think he's well, he says he's retired, but he's not really retired, yeah, right. The I couldn't work with Morgan and Morgan, I can have a great relationship with them, but I can't work with them because they're in every market, and my I would, they would be my only client, so that's why, but certainly have a great relationship. I've got a text relationship with Dan, but yeah, they, I think they do everything in house. Michael Hingson  37:20 Anyways, you don't want to be the consularity for Morgan and Morgan, in other words, Chris Dreyer  37:25 your only client, right, right? That would put a lot of risk on the old client concentration problem, Michael Hingson  37:33 and it would, but still. So what does it mean for a law firm to dominate Google's organic search. And I guess the other question is, why is that the legal battleground that personal injury lawyers can't really ignore? Chris Dreyer  37:53 There's, there's so much here. Okay, where do I go? That's a lot of take. You take any channel, broadcast television has been the main vehicle for channel for distribution. It's the lowest CPMs cost per 1000. The distribution is very wide, because an individual doesn't know typically, when they're going to be in an accident, right? So you got to have a lot of reach and touch a lot of individuals. There's also radio and billboards. But typically, even if they watch you on television or hear you on the radio or what have you, they still convert. They go to Google to make that conversion that go to the website. Typically, it's not always and and things are changing due to these llms and the native experiences on platform. But even today, it's still the final destination before they contact a firm. So it's really important that you show up at the top of Google to capture all of those opportunities that you've advertised for in other mediums. Michael Hingson  39:09 How do you do that? Chris Dreyer  39:12 Well, so you know, I'll say, I'll try to simplify for the audience. Let's just keep it really, think of like a Venn diagram of, you know, the three circles overlaying and you've got the middle. You have to do all three. The first one is you have to have excellent content. You have to have, you know, if you're an auto accident attorney, you have to have content about auto accidents. You have to have, you know, you have to have content that targets phrases and words that consumers will search for, right? It starts with the content. It has to be thematically and topically relevant. Has to be excellent content. The second component would be related to. Views. You got to get Google reviews to show up on in the LSA, the local services ads location, you have to get reviews to show up in Google Map Pack. You need reviews now on Yelp to show up on and be discovered on these different llms, particularly a chat GPT. And just due to how okay for the SEO nerds listening, let me explain, because typically when you get reviews on Yelp and when you get reviews or recommendations on Facebook, they aggregate that information to other sites, which is then the listicles that form the basis of discovery for these llms. So you got to have a review background. So content reviews and then links. Google, the way that they differentiated, again, way against lo AOL was they use links as a categorization method. So if you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high quality links as possible. High quality being authoritative, relevant, trustworthy, you know, sites that get a lot of traffic, so you need great content, lot of reviews and links. That is the very 8020, high end summer summary of of how to rank in Google search and on the llms, yeah. Michael Hingson  41:24 Well, and how does LinkedIn fit into what you do? Chris Dreyer  41:29 LinkedIn is a bit different. I you know LinkedIn more B to B platform. I think if you're a business attorney or a B to B firm, it's an excellent channel. I use it from a distribution perspective. I get a lot of reach. I get a lot of followers on there. A lot of attorneys congregate on there. And it's a great, you know, channel for recruiting talent, and it's cited frequently if you have some type of reputation perspective that you want to control around your name. LinkedIn typically ranks in one of the top three positions for your name if you have your profile set up properly. So yeah, it's, it's, it's got great distribution from a leverage perspective, and, you know, has other applications as well. Michael Hingson  42:15 If you were starting a law firm today, or you were advising someone who's starting a law firm, how would you deal with and start their marketing efforts? How would you organize marketing for them? Chris Dreyer  42:28 Yeah, in the beginning I would, I would do almost all performance marketing. I would not do. I would do very little with brands, because you need to get on your your cash acceleration cycle is very poor. From a PI perspective. I'm always thinking from an injury law firm perspective, because, you know, if you get an auto accident case by the time they get treatment and go through the whole process, you know, it could be 12 to 18 months before you get paid. So you know, I would think about performance marketing, Facebook ads, Google ads, LSA, SEO, a lot of the ads platforms that are, you know, very performance driven. That would be the majority of my investment. Facebook ads. So in a vacuum, you know, different markets are, there's different channels that are more effective. But in a vacuum, I would say today, right now, Facebook ads would be the best platform, the best channel for that, Michael Hingson  43:29 because so many, because it has such a high volume of viewers, or what Chris Dreyer  43:34 they're well, it's just the cost per lead. The amount that you pay on that platform to reach your target prospect is going to be cheaper than say, you go to Google ads and you're paying $600 a click for a phrase, or, you know, it's just now, there's, again, this is in a vacuum. There's very effective Google Ad strategies you can get, you know, creative with performance, Max campaigns and and different strategies. But I would say just in general, Facebook ads out of the gate would be one that I would start with, and I would start the SEO early, just because it takes time to develop. Michael Hingson  44:14 Yeah, well, that makes sense, and it does take a long time, and I think a lot of people don't necessarily understand how all of that works, but it's still something that they should, should deal with Chris Dreyer  44:28 1,000% and, you know, it's, it's a game of, it's a long game, but it, you know, even SEO can be on a shorter time horizon, if, if You're, like, if you target Car Accident Lawyer in that phrase and that segment, then sure, yeah, 12 to 18 months is, you know, you know, even two years before you start to get some visibility. But you target dog bites, you target, you know, some other case types that aren't as competitive like you can get traction sooner. Michael Hingson  45:00 Hmm, well, and that kind of brings up the question you You talk a lot about, and you wrote a book about niche. Why is it that going into like a smaller niche can yield sort of a greater opportunity, or by narrowing focus, you're creating bigger opportunities? Why is that? So? Chris Dreyer  45:22 What comes top of mind? Some of the biggest, the most important reason is it all centers around this word focus. When you focus in a single area, you become better. Well, because you were better, you can you can at your you can charge more because you're worth it. The other thing is, is when you focus on a single area, you you can create, create repeatable processes, and everything is not bespoke when it comes in. So you can set up your internal productization of a certain area. You it makes training easier by immersion. So there's a lot of benefits, even even the perception aspect of it, right? So when you think of like, who's better, a generalist versus a brain surgeon, you think a brain surgeon is a specialist. And you think, Well, who do you think, just offhand, whose fees would be higher? Well, you think the brain surgeon would would charge higher fees. And so from a perception perspective, and when you're thinking about trust, the that's the other one, right? You would think from a trust perspective, they would be more qualified because they're in this certain area. So, and when we're trying to convert someone in sales, it's always a conversation based upon trust. So those are some of the main advantages, the one heavy, heavy disadvantage. Disadvantage is Tam, total addressable market. It's you focus on personal injury. You're at 50, 60,000 firms. You focus on all law firms. United States, you're at 400,000 law firms. So there's trade offs for you know, there's pros and cons on both sides well Michael Hingson  47:03 and and that makes sense, but there is a lot of merit to the to the whole concept of specializing, and you've proven it with what you do, and you continue to be pretty successful about it. And then that makes a lot of sense, but you also do something else that I think is interesting. You've written a book, niching up, you've got a podcast, you have other things that you do, and, of course, just the company itself, but you put all of that together, and all of that not only has to help your brand, but it makes you more visible in the marketplace overall. Don't you think? Chris Dreyer  47:42 Yeah, it certainly does, and it is our flywheel, right? It's somebody that's on my podcast could be a potential quote in my book, and I have a personal injury lawyer marketing book, right? And there's quotes from the pod. I have now a quarterly magazine that goes out. We could cherry pick a couple episodes, you know, to include in the magazine. We have retreats that are quarterly. They're, they're in person that, because we have a community, they're easier to to fill. We have a yearly event for personal injury law firms called, you know, Pim con. So it's all this, this flywheel that kind of compounds over time due to the community aspect, Michael Hingson  48:25 but people obviously react well to it, because you continue to be successful. Chris Dreyer  48:32 Yeah, and I think the biggest thing for me is I am I am not the the expert. I am bringing on the experts in their field, the people that are eating their own dog food, so to speak, right? They're practicing what they preach. It is, I can orchestrate a great conversation because I know the space and can ask very specific questions based upon my knowledge. But I'm bringing on, you know, Dan Morgan's on the pod. I've had, let's see Morris Bart. You know, I've had frank Azar in Colorado. I've had the biggest of the big pi attorneys on sharing what works for them, which, which is very valuable, because it's not, you know, some, you know, a consultant or me or whoever, speaking about like, Oh, this is how you can grow a law firm. It's no this is the owner of a law firm explaining how he or she is growing their law firm right, Michael Hingson  49:31 and providing that advice for other people, which also helps you gain trust, which is pretty cool. What's the best way for an attorney who wants to stand out to truly build authority in the market? Chris Dreyer  49:50 Well, if you're if you're b Look, okay, so there's a couple types of firms. If you're a trial attorney and you want to get peer referrals, I would say. See, I would say start a podcast would be one of the best ways, you know, interview your peer, interview other attorneys around the country, talk shop, you know, speak at C les. You know, do the those types of aspects it, you know, a podcast. I'm not saying it's not good for B to C, but it's, it has to be a different type of podcast. So I think, I think B to B, if you're a litigation attorney, a podcast would be great if it's B to C. That's, that's tricky. I think I think probably social media in some capacity, but really it's just sharing your knowledge on a platform and being consistent. Michael Hingson  50:51 Yeah, consistency counts for a lot, and it is something you can you can show is being relevant in almost any kind of business. I mean, look at McDonald's. One thing you can generally tell about McDonald's is that their quarter pounder is going to taste the same everywhere, and it's going to be the same and, and, and companies and people can learn a lot by seeing a company that truly develops that level of trust, 51:24 yeah, couldn't agree more. Michael Hingson  51:26 And that's pretty important to do, to be able to get someone who is going to earn that trust by vigorously working to earn that trust. And so there's something to be said for that, needless to say, so you've built a very large company. What would you say are some of the pivotal moments that sort of helped shape your trajectory? I know you've talked about some things, but what, what kind of really, are the things that stand out that really helped you create all of that? Chris Dreyer  52:00 I think in the beginning, I did a lot of free work, and had to prove my work, prove my abilities. I think so many people just want to charge a lot out of the gate. And I think there's when you do things for people, they're more willing to reciprocate. And it from an application perspective, it makes you better. So I did a lot of free work early, a ton of free work. I took a lot of jobs or contracts that maybe not, maybe for certain, that I wouldn't take today, that were just not perfect, but like they were my opportunities that I didn't, you know, let them pass by. I think hiring the right people, having super high standards is incredibly important, people that share your values. In the beginning, I used to, every time I heard a speech or taught speech speaker talk about culture values, I used to kind of roll my eyes and say I just didn't get to get to work, right? But now I know it's more important than ever that they share my values, right? Because they're important to me, and that's how you move forward. And I think the other one, if I had to say, the bigger I get, the more important good data, is to make decisions like, if I just don't have good data, it's very difficult. I'm just guessing and and the better the data, the better decisions well. Michael Hingson  53:32 So the the other thing that comes to mind when you talked about doing a lot of free work and jobs that you wouldn't necessarily take today, I don't know how much it really entered into your mindset, but think of all the knowledge you gathered by doing that that you might not have ever gotten. Yeah. Chris Dreyer  53:49 I mean, that's true, and a lot of other people wouldn't have done those jobs, so that's kind of some unique perspectives. Michael Hingson  53:56 Yeah, I when I hired sales people, one of the first things I always told them was, you're coming into this be a student for at least the first year. Don't hesitate to ask questions of your customers, because they're not if you gain their trust at all. They're not in it to see you fail. They want you to succeed, but they want to be able to trust you. And so there's a lot to be said for being a student, asking questions and learning from that. I agree. I agree, which makes a lot of sense. What's the biggest misconception that lawyers typically have about marketing? Chris Dreyer  54:33 They underestimate how many dollars and what it takes for someone to actually be memorable or build a brand. I talked to, I heard Alex hermosi talking recently about, you know, no one really knew who Jennifer Lawrence was before the mockingbird movie, and they spent $50 million on advertising for that movie. And then, oh, suddenly, everyone knows who she is. But it took $50 million To do so. I think a lot of times people think they oversaturate a channel when they haven't even scratched the possibilities or the capabilities of a particular channel. Michael Hingson  55:10 How do you help lawyers break through that misconception? I agree with what you're saying. I hear it a lot, in so many ways, but how do you break through that and get them to understand the value. Chris Dreyer  55:22 It's a dance, yeah, you know, I try to get them to look at the blended cost to acquire a case, as opposed to, you know, the CAC to LTV ratio, versus trying to pinpoint each individual channel and but it is try to try to solve with data and proof over, you know, guesses, but or promises, but it is always a song and dance. Michael Hingson  55:52 The data and proof is out there. If people can learn to look for it, it's, it's, the reality is, mostly it's not a guess, but you have to know where to look or learn how to find the data to be able to get the answers that you need to demonstrate that marketing is just as valuable as anything else. I mean, there's so many strong lessons about marketing. We talked about Morgan and Morgan, but think about it, he's out there doing TV commercials all the time, and I'm sure that that's helping his company. He and Ultima continuing to to grow, and now they got the boys all in it. And the reality is they've demonstrated that they understand something about what marketing is all about. I remember back a long time ago when it was taboo for lawyers to even advertise. And then a couple of companies out here started to do it. And finally, people realized there's a lot of value in marketing. Chris Dreyer  56:50 Absolutely. And Michael, I should have said this in advance. I've got a I got a hard stop, I got a I got a hat, I got a client call here in two minutes. Michael Hingson  56:59 Well, then let me just ask, is there anything else that you want to add? Or how can people reach out to you if they'd like to do that? Chris Dreyer  57:06 Well, first of all, I really enjoyed our conversation, so thank you for having me. Yeah, you know, for anybody that has a question or wants to connect with me, the best way to get in touch with me is by email. I'm an inbox zero guy. It's Chris, C, H, R, i s@rankings.io I'm most active on LinkedIn. You'll just do a search for Chris Dreyer, and you'll find me cool. Michael Hingson  57:29 Well, I want to thank you for being here, and I want to thank all of you for tuning in today, wherever you are, I'd love to hear from you. Love your thoughts on the podcast. Give us an email at Michael h i at accessibe, A, C, C, E, S, S, i, b, e.com, also, you can listen to any of our podcasts. They're all available. And you can find us at Michael hingson.com/podcast and you can see and hear all the episodes that you want from there. Please give us a five star review and great rating wherever you're listening and watching us, we value it a lot. And if you know anyone who you think might be able to be a good guest, love to hear from you. Chris, you as well. If you know anybody else who you think ought to be a guest, I'd love to definitely get your help to bring them on, because we're looking for all the people who want to come on and show that we're all more unstoppable than we think. But again, I want to just thank you for being here today. Chris Dreyer  58:20 Thank you, Michael. I really enjoyed it. Michael Hingson  58:26 Thank you for being here with me on unstoppable mindset. I hope today's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about if you're ready to go deeper into the ideas that shape how we see ourselves and others. I have a free gift for you. Head over to Michael hingson.com and download my free ebook, blinded by fear. It explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening, keep learning, keep questioning and keep choosing to live with an unstoppable mindset you.

This CEO Built A $30B Money Management FirmGuest STAN GREGOR Chairman & CEO Website: https://summitfinancial.com/AUM$26-27B in assetsSUMMIT FINANCIAL CEOStan Gregor is the CEO of Summit Financial LLC. As a senior executive with over 30 years of experience, Stan has operated in banking, private wealth management, investment management, fiduciary trust services, fixed income trading, investment banking, retirement services, insurance, financial planning, and public finance. He has also been involved in acquiring and integrating some of the largest and most complicated banking, wealth management, insurance, and capital markets businesses and cultures with a demonstrated track record of increasing productivity, profitability and shareholder value.Most recently, Stan was the founder and co-CEO of Cantor Fitzgerald Wealth Partners (CFWP). Under his leadership, CFWP grew to over $5 billion in assets in less than two years through several strategic acquisitions of RIA's, independent advisors, and wire house teams.Prior to joining Cantor Fitzgerald, Stan was the Head of Wells Fargo Wealth Management -Eastern US Markets and President of Wachovia Wealth Markets. He provided executive leadership to the Eastern U.S. Markets and headed up the Wealth Insurance Division overseeing: the private bank, wealth brokerage, investment management, fiduciary trust services, financial planning, and insurance. Stan was responsible for leading nearly 5,000 team members generating revenues of $2.5 billion with $69 billion of investment fee-based AUM, $19 billion of deposit balances, and $16 billion of loans.Prior to Wachovia, Stan was CEO of Commerce Capital Markets, where he directed private wealth management, brokerage, asset management, fixed income trading, derivatives, investment banking, retirement services, insurance, and public finance.Subsequently, Stan was CEO of Quick and Reilly (Q&R) as one of the visionaries that transformed Q&R from a transactional discount broker to a full-service advisory company. When Q&R was acquired by Bank of America, Stan stayed on as co-CEO of Bank of America Investment Services until 2005.Over nearly a decade at Citigroup, Stan had several senior executive level roles leading different divisions including consumer banking, private wealth management, and Citigroup as Northeast Group Executive Vice President. He is also a member of the Fast Company Executive Board.Company BioSummit Financial is a preeminent investment advisory firm proud to continue our predecessors' four-decade legacy helping advisors elevate their businesses and deliver robust client experiences.

Book: Bos-Up Moments Website(s): www.scottabbottabc.com Social Media: @scottabbabc I hope all is good in business, work, and life? To help us get acquainted, three quick questions: 1) Do you want to optimize your vision, productivity, and results? 2) Would you like to maximize your time, talent, and teamwork? 3) Are you passionate about leadership, growth, and prosperity: in your business, work, and life? Hopefully, your answers are all yes. If they're not, best of luck to you. If they are, let's see if we align. For starters, I like to think of myself as an architect, builder and custodian of prosperous and resilient companies, leadership, and growth. With regard to my skills and credentials: I have 35+ years of experience and expertise launching, operating, buying, selling, and investing in dozens of companies. Along the way, I've raised $35M+ in venture capital (with 3 successful exits), been chartered to lead teams that generate $billions in sales, serviced thousands of clients, and hired hundreds of employees. I've also learned a lot, by making a truckload of mistakes. I am honored and humbled, to be a finalist for the E&Y Technology Entrepreneur of the Year Award; Inc. 5000 Fastest Growing Companies Award Winner; Entrepreneur in Residence at Indiana University, Kelley School of Business; Executive Board Member with the Fast Company Executive Board; and the author of several best-selling books, including: BOS-UP, BOS-UP Moments, Level-UP to Professional, and The Co+Factor. As for my professions and passions: I have the joy and privilege for being a Founder & Co-Founder, CEO, Business + Executive Coach, Angel Investor, Board Member and host a Top 10% podcast, with over 100K+ downloads. I am also active on social media, and enjoy sharing timely, inspirational content with 45,000+ Followers (connect @scottabbottabc). Most of all, I love helping good and caring people - along with team-centric organizations - effectively learn, leverage, and benefit from the best strategies, mechanics, and principles for leadership, management, teamwork & accountability. What about you and your company? What's your situation and aspirations? If you're like most organizations, you're wanting to grow from good to great (or stay great), and need extra help to: + clarify and achieve your goals/plans + minimize challenges and frustrations + optimize productivity and success If yes … and if you are truly committed to building, operating, and growing a more productive, humane, and resilient company (and as important, be the best leaders and leadership team that your business, family, and community deserves), then please connect with me today, and let's see if we're a great fit, for working together BOS-UP Moments is a modern field guide for thinkers, builders, leaders, and doers. Blending the best of leadership, psychology, business, strategy, self-help, coaching, and motivation - this book delivers multiple genres in one. Each Moment pairs a powerful video with a compelling explanation, stunning visual design, actionable insights, and transformative prompts that sharpen focus, strengthen resilience, improve communication, elevate habits, and unlock clarity. It's the connective tissue between business operating systems, AI, coaching, and real-world leadership - giving you a fun, practical, inspiring, visually immersive resource you use immediately and return to forever. Each Moment follows a consistent rhythm and delivers four key elements of value: 1. The Video Every Moment begins with a one-word title, a short description, and a scannable QR code. This links directly to the original 2-4-minute YouTube video the Moment is based on. You don't have to watch the video - but if you want to feel the original energy and voice, it's there.

A Conversation with Joe Santana; a DEI original Would you agree that most conversations about DEI today sound loud, polarized, and disconnected from the work itself? In this episode of Everyday Conversations on Race, I talk with Joe Santana—advisor, author, and long-time DEI consultant—about where Diversity, Equity, and Inclusion actually came from and how it was originally practiced inside organizations. What really is DEI, (Diversity, Equity, and Inclusion)? Joe and I have both spent decades doing this work. We've watched DEI evolve, get renamed, repackaged, misunderstood, and in some cases quietly dismantled. What often gets lost is that DEI didn't start as a political position. It started as a business conversation—about how organizations function, how people are evaluated, and how talent is either used or ignored. What is the business case for DEI?  Why are people still talking about diversity, equity, and inclusion? The early thinking behind DEI and why it mattered to organizational performance How good intentions gave way to vague language and inconsistent practice What happens when leaders avoid difference instead of learning how to work with it Why "treating everyone the same" sounds fair but rarely works How Employee and Business Resource Groups can either matter—or miss the point entirely This is a grounded conversation between two practitioners reflecting on what we've learned, what we got wrong, and what still holds value—especially for leaders trying to make sense of the current moment. You'll learn more about the challenges, and strategic importance of Diversity, Equity, and Inclusion (DEI) in organizations. From the historical context provided by pioneers like Roosevelt Thomas to practical advice on optimizing business outcomes, Joe shares a wealth of knowledge on how DEI can drive both social good and financial success in companies. The episode also covers the vital role of Employee Resource Groups (ERGs) and what organizations can do to leverage them effectively. You'll gain valuable insights on turning DEI initiatives into strategic business tools. If you're looking for clarity instead of slogans, and experience instead of soundbites, you'll find it in this episode.   Guest Bio Joseph (Joe) Santana is a business strategy coach and futurist specializing in developing CDOs, ERG/BRG leaders, and Executive Sponsors who drive measurable business impact. He is an author, keynote speaker, and member of the Forbes Business Council and the Fast Company Executive Board and a frequent contributor to articles in both organizations' magazines. His insights and ideas have been shared globally in interviews with media outlets such as ABC, PIX, Fox, Ticker News, and The Black List, a streaming business interview show. His two most recent books, "The New DEI and ERG Frontier" and "SuperCharge Your ERGs," are available on Amazon, offering invaluable guidance to those ready to embark on the journey toward 21st-century business-impacting success. As CEO of Joseph Santana, LLC, an Inc Verified company, he leads multiple brands focused on equipping CDOs and ERG/BRG Chairs in national and global enterprises with the skills and strategies needed to enhance organizational performance. Below is a graphic depiction of the brands owned by Joseph Santana, LLC.   Click here to DONATE and support our podcast All donations are tax deductible through Fractured Atlas. Simma Lieberman, The Inclusionist, helps leaders create inclusive cultures. She is a consultant, speaker, and facilitator. Simma is the creator and host of the podcast, Everyday Conversations on Race. Contact Simma@SimmaLieberman.com to get more information, book her as a speaker for your next event, help you become a more inclusive leader, or facilitate dialogues across differences. Go to www.simmalieberman.com and www.raceconvo.com for more information Simma is a member of and inspired by the global organization IAC (Inclusion Allies Coalition)    Connect with me: Instagram Facebook YouTube Twitter LinkedIn Tiktok Website Previous Episodes Curiosity, Not Cancellation: Real Talk with Dr. Julie Pham Voices of Triumph: Stories of African Women Immigrants in America Black Health Matters: Community, Data, and the Journey to Wellness with Kwame Terra Loved this episode?  Leave us a review and rating

Mark Rickmeier is the CEO of TXI Digital, a Chicago-based digital product innovation firm specializing in UX research, design, and software development. With over two decades of experience, he has led the creation of more than 100 digital products for clients ranging from Fortune 100 companies to mission-driven nonprofits. Beyond his role at TXI, Mark is the Founder of initiatives like Walkshop, a leadership development retreat, and the Sticky Note Game, a facilitation technique enhancing team collaboration. He is also an active member of the Forbes Business Council and the Fast Company Executive Board, contributing thought leadership on innovation, company culture, and inclusive design. In this episode… Creating a digital product is more complex than building a mobile app or launching a new platform. Many companies waste time, money, and resources by rushing into solutions without fully understanding the problems they are trying to solve. So, how can organizations shift their mindset to ensure they are innovating in the right direction from the beginning? Mark Rickmeier, an expert in product innovation and intelligent systems, shares how companies can avoid costly missteps by adopting a discovery-first approach. He emphasizes using frameworks like the Double Diamond method to better understand user needs before jumping into development. He advocates for integrating design thinking early in the process, gathering real user insights, and validating assumptions rapidly. Mark also stresses the importance of building a strong data foundation to prepare for future AI and intelligent product opportunities, encouraging businesses to think beyond traditional digital transformation toward smart solutions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mark Rickmeier, CEO of TXI Digital, about building intelligent products through discovery and design thinking. Mark discusses the critical importance of solving the problems first, shares lessons from projects spanning industries like rail, healthcare, and food innovation, and explores the future of agentic AI interfaces.

On todays episode Danny is joined by David Mahdi, Chief Identity Officer (CIO) for Transmit Security. David is a globally recognized leader in cybersecurity and digital identity, renowned for his pioneering work in establishing digital trust across complex enterprise ecosystems. With over two decades of experience, he has been instrumental in shaping the fields of identity-first security, cryptography, and machine identity management. As the CIO at Transmit Security and former Chief Strategy Officer and CISO Advisor at Sectigo, David has guided organizations through digital transformation initiatives, including the development of cryptography centers of excellence and the implementation of passwordless authentication systems. His tenure as a top-performing VP Analyst at Gartner solidified his reputation as a trusted advisor to Fortune 500 companies, where he provided insights on cybersecurity, blockchain, PKI, and IoT security. David's thought leadership extends to his contributions to the Forbes Technology Council and the Fast Company Executive Board, where he continues to influence the discourse on digital trust and cybersecurity. His holistic approach, encompassing IT, engineering, business development, and marketing, positions him uniquely to address the multifaceted challenges of today's digital landscape. In this podcast, David shares his insights on the evolving landscape of digital identity, the importance of establishing digital trust, and the future of cybersecurity in an increasingly interconnected world:The most surprising challenge David has faced in leading innovation at scaleSomething David struggles with as a leader in the tech spaceHow to maintain peak performance and keep your team motivatedThe role AI plays in the evolution of digital identity and fraud preventionHow to manage energy and focusWhat excites David most about the future of digital security and identity managementAnd more...Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe.

Katie O'Malley is an Executive Coach and Leadership Educator with 20 years of experience across nonprofit, education, and corporate sectors. After earning her Master's Degree in Counseling and Board Certification in Coaching in 2012, she founded (en)Courage Coaching to provide accessible coaching services. Since 2018, she has worked with clients nationwide and in the UK, focusing on authentic career paths, effective leadership practices, and courageous workplace cultures. Katie has taught at prestigious institutions like Chicago Booth and The University of Texas at Austin. Featured in Fast Company and Thrive Global, her work emphasizes collaboration between employers and employees. She has served on the Fast Company Executive Board and currently sits on the Harvard Business Review Advisory Council. Episode Overview:In this episode, Katie shares her journey into coaching, the importance of leadership development, and practical strategies for creating supportive workplace cultures. Key Discussion Points: The Journey to Coaching: Katie's transition from various sectors to founding (en)Courage Coaching. Designing Authentic Career Paths: Strategies for individuals to create fulfilling career trajectories. Effective Leadership Practices: How to cultivate courageous workplace cultures that promote engagement and innovation. Evidence-Based Coaching Practices: Leveraging insights from counseling and organizational development. Bridging the Workplace Gap: Encouraging collaboration to enhance the employer-employee relationship. Takeaways: Katie's insights empower listeners to take charge of their careers and foster effective workplaces. Connect with Katie: Website: enCourage Coaching LinkedIn: Katie O'Malley Instagram: @encouragecoachchicago

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryChris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency specializing in helping elite personal injury law firms dominate Google's search results. Under his leadership, Rankings.io has earned a spot on the Inc. 5000 list for five consecutive years. Chris is also the host of the Personal Injury Mastermind podcast and the author of "Niching Up: The Narrower the Market, the Bigger the Prize." His expertise has been recognized through memberships in the Forbes Agency Council, Rolling Stone Culture Council, and Fast Company Executive Board. ​➡️ Show Linkshttps://www.instagram.com/chrisdreyerco/https://www.x.com/chrisdreyerco/ https://www.linkedin.com/in/chrisdreyerco/ ➡️ Bookshttps://www.amazon.com/Personal-Injury-Lawyer-Marketing-Good/dp/B0DF52JP9Khttps://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Lingoda - https://try.lingoda.com/success_sprint (Code: scott25)Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073 FreshBooks - https://www.freshbooks.com/pricing-offer/ Bank On Yourself - https://www.bankonyourself.com/scott Stash - https://get.stash.com/successstory NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro02:25 – Why You Should Niche Up04:12 – Niching Up vs. Niching Down05:23 – Chris's First Big Niche Win07:13 – Chris Dreyer's Backstory09:42 – Mindset: Us vs. Our Parents13:39 – Success Isn't Just About Money16:03 – What Sparked Chris's Drive20:20 – Chris's First Business Win27:19 – Sponsor Break30:06 – The Turning Point: Rankings.io32:22 – Traits That Fueled His Success35:35 – Healthy Obsession in Business38:22 – Entrepreneurs, Mental Health & Balance44:45 – Betting on Legal SEO48:28 – When the Bet Paid Off52:27 – How to Niche Up Smart53:35 – SEO: Then vs. Now58:33 – Sponsor Break1:01:11 – What Great SEO Content Looks Like1:06:14 – SEO in the AI Era1:12:46 – The Problem with AI-Generated Content1:14:23 – A Hard Lesson Learned1:21:46 – What Keeps Chris Up at Night1:24:45 – How Chris Pushes Through Tough Times1:26:50 – Final Thoughts1:30:31 – Advice for His KidsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Danielle Paige is the Chief Marketing and Growth Officer at Nixon Peabody LLP, an American Lawyer top-100 law firm with 16 offices worldwide. Danielle leads the firm's brand strategy, utilizing marketing automation and data-driven insights to enhance client engagement and drive growth. With over 20 years of executive experience in marketing, she has held leadership roles at major communication agencies, like MSLGroup and FleishmanHillard. An award-winning marketing executive, Danielle is a former member of Fast Company Executive Board and an OnCon Icon Awards 2024 Top 10 Marketer. In this episode… Marketing in the legal industry often carries a reputation for being rigid and uninspiring, leaving many marketers questioning how to create meaningful impact in such a highly regulated field. How can marketing leaders in professional services break free from traditional constraints and position their firms for strategic growth while keeping client trust at the forefront? Seasoned marketing executive Danielle Paige maintains that legal marketing is more dynamic than ever. She emphasizes the importance of aligning marketing efforts with a firm's strategic goals, treating marketing as an investment rather than an expense. She highlights actionable strategies, such as leveraging AI to enhance client engagement, building brand value through thought leadership, and creating tailored client experiences to strengthen relationships — all while maintaining agility and fresh perspectives year-over-year. By breaking industry norms, you can drive growth and innovation in your organization.  In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, about innovative legal marketing strategies. Danielle discusses the shift from traditional marketing to strategic growth initiatives, the power of AI in client engagement, and the importance of aligning marketing spend with business goals. Tune in to learn how legal marketing can drive measurable success and build lasting client relationships.

Learn how to craft messages that solve pain points and boost conversions. This episode of Beyond 7 Figures focuses on how businesses can craft marketing strategies that deliver real results by aligning their messages with the exact needs and concerns of their audience. We discuss practical methods to identify customer pain points, create high-converting ads, and move away from guesswork to build confidence in your marketing approach. If you're looking for clear steps to improve your campaigns and drive growth, you'll find this conversation insightful and actionable. Our guest today is Robert Brill, CEO of Brill Media, a media buying agency known for its expertise in precision advertising and helping businesses grow. Under Robert's leadership, the agency has earned recognition 11 times from the Inc. 5000 and the Financial Times 500. He is also a member of the Forbes Business Council and the Fast Company Executive Board. Beyond his professional achievements, Robert is a proud husband, father, dog lover, Dodgers fan, and passionate foodie. In this episode you will: Crafting marketing messages around customer pain points is the key to higher engagement and conversions. Testing multiple messaging elements minimizes guesswork and helps identify what resonates most with your audience. Effective testimonials build trust by addressing potential customer doubts with relatable success stories. Tailoring ads with specific "dog whistle" language ensures they capture attention and connect with the right audience. A clear message-market alignment is essential for predictable business growth and sustained success. Affluent markets prioritize time, value, and results, while cost-conscious markets focus heavily on price. Having a strong support system, including coaches and masterminds, is crucial for navigating business challenges. All this and more, on this week's episode of Beyond 7 Figures. Don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Brill Media: www.brillmedia.co Sprint Test Page: www.brillmedia.co/sprint-test

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Andy Vitale shares his experiences as an executive design leader, how he's successfully scaled several design orgs, and why a career in pro wrestling wasn't for him. Highlights include: Why do you create a five year plan for the design orgs you lead? How has Grey's Anatomy informed the design of your design organisations? Why go to the trouble of helping someone who's struggling in an interview? How do you navigate the expectations of being the most senior design leader? How do you feel you've enabled people on your team to speak to you as an equal? ====== Who is Andy Vitale? Andy is the Chief Design Officer of Constant Contact, an automation platform that helps small businesses to simplify and amplify their digital marketing. In this crucial role, Andy is responsible for providing executive leadership for the design organisation. A master when it comes to scaling design teams, while at Rocket Companies Andy grew the design team into a multidisciplinary organisation with over 170 people working across design, research and brand. Aside from his busy day job, Andy is also helping to shape the thinking of future user experience professionals, through his work as an adjunct professor for Kent State University's Masters of Science in User Experience Design programme. Andy is the co-host of the Surfacing Podcast where, alongside Lisa Welchman, he engages designers, technologists, and business leaders in inspiring conversations. He is a member of the Fast Company Executive Board, an Adobe Education Leader, and - believe it or not - he still finds time to mentor designers on ADPList. ====== Find Andy here: LinkedIn: https://www.linkedin.com/in/andyvitale/ Website: https://www.andyvitale.com/ Medium: https://medium.com/@andyvitale X: https://twitter.com/andyvitale ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

1335 Welcome to today's thrilling episode of the Business Bros Podcast! We're diving deep into the world of advertising with a true expert who's transformed the landscape of media buying. He's not only an esteemed Forbes Business Council and Fast Company Executive Board member but also a proud father, a dedicated sports fan, and a pioneer in precision advertising. Get ready to ignite your brand with insights from the CEO of Brill Media, Robert Brill! Website: https://brillmedia.co Social Media: https://instagram.com/brill_media - https://www.facebook.com/BrillMediaUS/ - https://twitter.com/brill_media - https://www.linkedin.com/in/robertbrill/ ________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

In this episode, Tim jams with Robert Brill, the rockstar CEO of Brill Media. They talk about his company's meteoric rise to success and the vital importance of standard operating procedures. Robert also covers topics from achieving product-market fit to mastering Meta's platforms for targeted advertising. He also talks about the challenges of rapid scaling and the essential mindset shift from employee to owner, which are not just insightful — they're game-changing for anyone looking to evolve their business acumen. If you've ever wondered how a positive work culture and clear job responsibilities can dramatically boost employee retention and client happiness, this episode strikes all the right chords.   Who is Robert Brill? Robert Brill, CEO of Brill Media, specializes in precision advertising for business growth. His company has been honored ten times, including recognition on the Inc 5000 and Financial Times 500 lists. As a Forbes Business Council and Fast Company Executive Board member, Robert shares insights on user experience, business strategies, data targeting, local advertising, and white-label media buying. He also delivers talks on advertising, marketing, AI, and entrepreneurship to business owners nationwide. Beyond work, Robert takes pride in being a father, husband, dog owner, and passionate fan of the Dodgers and Intermiami.   Connect with Robert: LinkedIn: https://www.linkedin.com/in/robertbrill/  Company LinkedIn: https://www.linkedin.com/company/brillmediaco  Website: https://brillmedia.co/   Facebook: https://www.facebook.com/BrillMediaUS  IG: https://brillmedia.co/    X: https://twitter.com/brill_media  Youtube: https://www.youtube.com/c/BrillMediaco  Tiktok: https://www.tiktok.com/@brill_media    ———— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email.   Website

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and CEO of Brill Media & advertising expert Robert Brill as they talk about entrepreneurship lessons & advertising strategies that work right now.   In this episode, we talk about: - Bootstrapping from $0 to millions in revenue - How to avoid common mistakes in advertising - Advertising strategies that work well in 2024   EPISODE NOTES Robert Brill is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.  Robert Brill is a member of the Forbes Business Council and Fast Company Executive Board where he writes about improving user experience, business growth strategies, data targeting, local advertising and white label media buying.    Links:   https://brillmedia.co   Freebie: https://brillmedia.co/capabilities/creative-testing-framework/    Social: https://twitter.com/brill_media https://www.linkedin.com/in/robertbrill/ https://www.facebook.com/BrillMediaUS/ https://www.tiktok.com/@brill_media https://www.youtube.com/@BrillMediaco https://instagram.com/brill_media https://www.threads.net/@brill_media   ------------------   Episode Sponsor: MAGIC MIND Get your Magic Mind mental performance shot here:   https://www.magicmind.com/wiredfs   Get up to 56% off your subscription for the next 10 days with my code: WIREDFS20   ------------------ Click this link to listen on your favorite podcast player and if you enjoy the show, please leave a rating & review: https://linktr.ee/wiredforsuccess   ------------------   Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue)   -----------------   Disclaimer: Podcast Episodes might contain sponsored content.  

Today I am joined by Joseph Santana, who is Chairman of The CDO PowerCircle, an association of top DEI leaders from companies that generate nearly three-quarters of a trillion US dollars in revenue with one million employees. Joseph is also the creator and host of the award-winning ERG PowerTalk podcast that distributes over $100K+ of free training annually reaching over 300 million listeners and he is also an author and thought leader who has written numerous articles and books, including “Supercharge Your ERGs- 18 Tips to Power-up Your ERG/BRG Strategy” and more recently, The New DEI and ERG FrontierJoe is also a member of the Forbes Business Council and the Fast Company Executive Board, and he helps Fortune 500 and global firms to grow and thrive in the increasingly diverse and global 21st-century workforce and marketplace.His practical insights into the current and future business-impacting uses for DEI are fascinating and may just take you all to a whole new level of thinking. If you are an HR leader who wants to seize DEI opportunities, then I think you will enjoy this episode! We will attempt to discover the critical connection between ERGs, DEI and the economic success of an organisation. We will also discuss Joe's latest book, The New DEI and ERG Frontier, where he shows exactly how DEI and ERG efforts can rise and thrive in this new world of constant disruptionSo, without further ado, welcome Joseph Santana to the HR L&D Podcast!Timestamps:(00:00) The Future of DEI and ERG(04:15) The Importance of Diversity in Organizations(13:08) Driving Diversity and Inclusion Success(24:05) Navigating HR Challenges in Evolving Landscape(30:34) Revolutionize HR Talent Acquisition and ERGs(41:30) Global Perspectives on DEI and AI(50:37) Future of DEI Strategy for Organizations(56:58) Future Work Advice and Leadership TraitsToday's HR L&D podcast episode is brought to you by Deel, the all-in-one platform revolutionising global work management. Whether a big enterprise or a small business, Deel enables you to onboard talent in over 150 countries, run payroll in over 100, and offer competitive benefits. With Deel, scale globally with industry-leading HR tools, payroll solutions, and compliance services.Sign Up Now: https://shorturl.at/AY289Connect with Nick Day:• ✉️ Email: nick@jgarecruitment.com• Phone: 01727800377•

Explore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive in residence.   Episode Guest: Jo Ann Herold, CMO and Founder, Herold Growth ConsultingSupport the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

The marketing and advertising world has been constantly evolving with how people are connected through the years. The learning curve depends on how far you educate yourself on these new methods and technologies. But what if you can get ahead of that curve?  In this episode of "Give a Heck", Dwight interviews Robert Brill, CEO of Brill Media in a mind-opening discussion about marketing strategy for entrepreneurs. Learn how to deal with SEO and understand the need for the right mix of advertising and marketing. Robert also discusses the landscape of social media platforms and the value of paying for premium services.   In this episode, you'll learn about… Print media in modern advertising Scaling local business to a state or national level. Understanding the metrics you need  SEO: Why you should consider paying an expert. Meta: The old model versus the new model. Finding the right mix of advertising and marketing. Understanding the landscape of social media platforms. Value proposition versus monthly premiums. Identifying your goal and engineering your life.  About Robert Brill: Robert Brill is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. Robert Brill is a member of the Forbes Business Council and Fast Company Executive Board where he writes about improving user experience, business growth strategies, data targeting, local advertising and white label media buying. Additionally, he speaks about advertising, marketing, AI, and entrepreneurship to business owners across the country. Robert is a proud father, husband, dog father, Dodgers fan, and newly minted Intermiami fan. Connect with Robert Brill on… Website: https://brillmedia.co/ Email: robert@brillmedia.co Instagram: https://www.instagram.com/brill_media/ LinkedIn: https://www.linkedin.com/in/robertbrill/ TikTok: https://www.tiktok.com/@brill_media Twitter: https://twitter.com/brill_media YouTube: https://www.youtube.com/channel/UCseIy157IFVZnJCvVK1pKgQ Connect with Dwight Heck! Website: https://giveaheck.com (Free Book Offer) Instagram: https://www.instagram.com/give.a.heck Facebook: https://www.facebook.com/dwight.heck Facebook Group: https://www.facebook.com/groups/Giveaheck YouTube: https://www.youtube.com/channel/UCF0i LinkedIn: https://www.linkedin.com/in/dwight-raymond-heck-65a90150/

Welcome to an interview with the author of The Bad Bitch Business Bible, Lisa Carmen Wang. The Bad Bitch Business Bible is Lisa's no-holds-barred guide for women who want to break free of Good Girl Brainwashing and take charge of their bodies, boundaries, and bank accounts. Interweaving intimate personal stories with large life lessons, Lisa shows you how to transform from insecure good girl to unapologetic Bad Bitch so you can start earning the money, power, and respect you deserve. Lisa Carmen Wang is the Founder & CEO of BAD BITCH EMPIRE, a community investment platform building unapologetic worth and wealth for women. She is a former 4-Time USA National Champion & Hall of Fame Gymnast turned serial entrepreneur, angel investor, venture capitalist, certified executive coach, and global speaker. She has been named Forbes 30 under 30 in Venture Capital, Entrepreneur Magazine's 100 Most Powerful Women, Fast Company Executive Board, and Red Bull Hero of The Year. Featured on WSJ, Forbes, Fortune, Reuters, Bloomberg, Business Insider, and more. Lisa began her career at a $15 billion dollar hedge fund, is a graduate of Yale University, and is on a lifelong mission to help women build unapologetic worth and wealth. Visit Lisa's website and check out her new book: https://www.lisawang.co/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

To access a FREE collection of resources, go to www.TheMaverickVault.com    Take Matt Picheny as your trusted guide in today's episode as he demystifies complex passive investing concepts, shares practical tips, and unravels the secrets to successful, hands-off wealth accumulation. Equip yourself with the knowledge and tools to make informed decisions and realize your long-term financial aspirations.     Key Takeaways From This Episode Fundamentals of value-add real estate investing The intricacies of recognizing a viable real estate opportunity Critical considerations for choosing real estate operators  The importance of transparent investment reporting and communication  Insights into new projects and market trends in real estate     References/Links Mentioned Backstage Guide to Real Estate by Matt Picheny | Audiobook, Paperback, and Hardcover Ready, Fire, Aim by Michael Masterson | Paperback and Hardcover   Elevate your syndication game with Matt Picheny's "Quickly Sizing Up A Syndication." Visit https://picheny.com/ and scroll down to access this invaluable resource, where you'll find a carefully crafted list of critical questions designed to transform the way you evaluate syndication opportunities.  About Matt Picheny Matt Picheny is a real estate investor, coach, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 10,000 apartments nationwide. He is a licensed real estate agent who earned both Commercial Real Estate and Real Estate Finance certificates from Boston University. Matt has been a member of the Forbes Real Estate Council and the Fast Company Executive Board and is an advisor to a PropTech company.     Connect with Matt Website: Matt Picheny YouTube: Matt Picheny   Are you a passive real estate investor seeking financial freedom? Almost daily, new headlines break on the latest financial market upset. Now is the time to get educated on how to strategically invest in commercial real estate for long-term financial freedom. Grab your copy of “How to Passively Invest in a Changing Economic Environment” Go to…www.MavericksInvest.com    Want to keep up to date on the commercial real estate market, trends, investing tips and know what Neil is buying right now? Connect with him at http://www.AgentOptional.com, and be sure to register for his newsletter.    Connect with Neil Timmins on LinkedIn. If there is a topic you want to know more about or a guest that you would like to see on the show, shoot Neil a message on LinkedIn.      About Neil Timmins Neil is a commercial real estate syndicator, published author, and podcast host.   Neil's entry point into the Real Estate industry came after a few short years in banking. Recognized by the Wall Street Journal as a Top 100 team and the #1 REMAX agent in Iowa by the age of 29, Neil had solidified his role as a force in the industry.   Having completed hundreds of Fix & Flips, Wholesales, Wholetails, Novations, and Owner-Financed deals, Neil longed to quit forfeiting time for dollars. After building a portfolio of single-family rentals to produce passive income, he found the strategy to be anything but passive.   Neil, however, didn't go looking for his first commercial deal, he actually stumbled into it. Since then, he has refined the process of analyzing and buying commercial properties that produce stellar cash flow.   Neil has been involved in over $300,000,000 in real estate transactions. While his holdings in commercial asset classes include apartments, offices, mobile home parks, and self-storage units, his passion is industrial property. Neil now has verticals in residential real estate, multiple commercial asset classes, brokerage, publishing, and this successful podcast.   Neil and his wife, Emily, are the proud parents of three active teenagers. Those who know Neil say he is a competitor by nature, whether for the biggest fish on a deep-sea fishing trip, the best ribs at a barbeque, or playing football back in his day at his alma mater, the University of Nebraska at Omaha as a Maverick. Neil is always up for travel, spending time on the water, and of course, meeting people interested in learning about and investing in commercial properties.   Click here to see video of the podcast. 

Welcome to Strategy Skills episode 392, an interview with the author of The Bad Bitch Business Bible, Lisa Carmen Wang. The Bad Bitch Business Bible is Lisa's no-holds-barred guide for women who want to break free of Good Girl Brainwashing and take charge of their bodies, boundaries, and bank accounts. Interweaving intimate personal stories with large life lessons, Lisa shows you how to transform from insecure good girl to unapologetic Bad Bitch so you can start earning the money, power, and respect you deserve. Lisa Carmen Wang is the Founder & CEO of BAD BITCH EMPIRE, a community investment platform building unapologetic worth and wealth for women. She is a former 4-Time USA National Champion & Hall of Fame Gymnast turned serial entrepreneur, angel investor, venture capitalist, certified executive coach, and global speaker. She has been named Forbes 30 under 30 in Venture Capital, Entrepreneur Magazine's 100 Most Powerful Women, Fast Company Executive Board, and Red Bull Hero of The Year. Featured on WSJ, Forbes, Fortune, Reuters, Bloomberg, Business Insider, and more. Lisa began her career at a $15 billion dollar hedge fund, is a graduate of Yale University, and is on a lifelong mission to help women build unapologetic worth and wealth. Visit Lisa's website and check out her new book: https://www.lisawang.co/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Robert Brill is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. Robert Brill is a member of the Forbes Business Council and Fast Company Executive Board where he writes about improving user experience, business growth strategies, data targeting, local advertising and white label media buying. Additionally, he speaks about advertising, marketing, AI, and entrepreneurship to business owners across the country. https://brillmedia.co/media-planning-and-buying --------------------------------------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast

A Fresh Story, season 3, episode 18 We had the chance to talk to CEO, and working mom, Kelley Higney! Kelley is brilliant, lovely, and so passionate about changing the world with her product, Bug Bite Thing. We chatted with Kelley about her career change, making fresh starts, being a working mom, becoming a CEO, and of course…going on Shark Tank! Kelley Higney is the founder and CEO of Bug Bite Thing, the leader in providing consumers with chemical-free first aid products, including its insect bite relief suction tool which is Amazon's #1 seller for insect bite relief with nearly 90,000 reviews and its tick remover tweezer tool approved for both people and pets that launched this summer.  Determination to find a natural alternative to the available remedies on the market that would alleviate her six-month-old daughter's constantly suffering from mosquito bites, led to her discovery of an unfamiliar product that uses suction to remove the irritant. Then, after securing exclusive distribution rights to the product, she branded it Bug Bite Thing and has since been a “Mom on a Mission,” educating the world on the most effective, chemical-free solution for insect bite relief.   The company gained national recognition in October 2019 when Kelley and her mother, Ellen McAlister, appeared on ABC's hit show, ‘Shark Tank.' All the Sharks were biting with offers to invest in the business, but it was Lori Greiner's ‘Golden Ticket' offer that secured the partnership. In April 2021, Kelley and her mother returned to ‘Shark Tank.' This time, they shared details on the company's transformation into a multi-million dollar enterprise following their first appearance on the show. Kelley is a member of the Fast Company Executive Board and Forbes Business Council and the recipient of numerous awards, including the Gold Stevie Award for ‘Female Executive of the Year' by the 2022 Stevie Awards for Women in Business and named a “Top Mamaprenistas” by the 2022 Entreprenista 100. She is active within the South Florida community where she resides and teaches teens through Bug Bite Thing's Entrepreneurship in Action Program in partnership with Boys & Girls Clubs of St. Lucie County. She lives in Port St. Lucie with her husband and two daughters. Learn more about Kelley and Bug Bite Thing on their website, Instagram, Twitter, and TikTok and of course, Amazon.

“If you are interested in building wealth through investing, we welcome men and women - I believe that men can be bad bitches, too. It's about energy. It's about the mindset and perspective.”I am so happy that this week's interview gets to discuss universally relatable topics like following what you're really passionate about, getting back up after you fall, and how you can truly realize your self-worth.Joining me this week to discuss these is someone who is on a mission to empower female leaders all around the world by teaching how to build unapologetic worth and wealth, and investing in female-led businesses creating exponential impact.ABOUT OUR GUESTLisa Carmen Wang is the Founder & CEO of BAD BITCH EMPIRE, a community investment platform building unapologetic worth and wealth for women.She is a former 4-Time USA National Champion & Hall of Fame Gymnast turned serial entrepreneur, angel investor, venture capitalist, certified executive coach, and global speaker.She has been named Forbes 30 under 30 in Venture Capital, Entrepreneur Magazine's 100 Most Powerful Women, Fast Company Executive Board, and Red Bull Hero of The Year. Featured on WSJ, Forbes, Fortune, Reuters, Bloomberg, Business Insider, and more.Lisa began her career at a $15 billion dollar hedge fund, is a graduate of Yale University, and is on a lifelong mission to help women build unapologetic worth and wealth.Her new book “THE BAD BITCH BUSINESS BIBLE: 10 Commandments to Break Free of Good Girl Brainwashing and Take Charge of Your Body, Boundaries, and Bank Account”, comes out today, September 26, and you can ORDER it on Amazon using this link: https://www.amazon.com/dp/0063208997/You can also check out her business website here: https://badbitchempire.com/ABOUT OUR HOSTKen Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-SSuite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.You can learn more about Ken and his team atTheleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/

Invest In Her host Catherine Gray talks with Lisa Carmen Wang, founder of Bad Bitch Empire, author of The Bad Bitch Business Bible.   Lisa is a serial entrepreneur, investor, global speaker, executive coach, former Olympic level, 4-Time USA National Champion, USA Hall of Fame Gymnast, and author of the highly anticipated book, The Bad Bitch Business Bible, published by HarperCollins.   She sold her previous company to a $1B fintech company, helped women raise over $50M+ in funding, and spoken on 100+ stages on the power of aligning self-worth and wealth. She has been named Forbes 30 under 30 in Venture Capital, Entrepreneur Magazine's 100 Most Powerful Women, Fast Company Executive Board, and Red Bull Hero of The Year. Lisa began her career at a $15 billion dollar hedge fund, is a graduate of Yale University, and is an unapologetic champion for women's rights and economic equality.   www.sheangelinvestors.com  https://badbitchempire.com/   Follow Us On Social Facebook | Instagram | Twitter | LinkedIn  

Have you practiced mindful meditation? Well your time to do so is now using the Expectful app. What is Expectful? It is the mentall health app for use before, during, and after pregnancy. Including Pregnancy Loss, Infertility, and Trying to Conceive. In today's episode, we have on Expectful's CEO, Nathalie Walton to share how meditation saved her pregnancy, her transition into being an app user to now CEO, Black women in Tech and why this app is for Black women, and the evolution and future of Expectful. Listen to this episode here: sistersinloss.com/links Download Expectful now! Expectful Helping Hands Link Nathalie's Bio Nathalie is the CEO and Co-Founder of Expectful, a holistic wellness app for hopeful, expecting, and new moms. After recovering from a traumatic high-risk pregnancy, she left her career in Silicon Valley to create holistic resources for other mothers. Nathalie has an MBA from the Stanford Graduate School of Business and B.A. in Economics from Georgetown University. She is a Forbes Next 1000 Entrepreneurs to Watch, and is on the Fast Company Executive Board. Listen to this episode here: sistersinloss.com/links Become a Sisters in Loss Birth Bereavement, and Postpartum Doula Here Living Water Doula Services Book Recommendations and Links Below You can shop my Amazon Store for the Book Recommendations You can follow Sisters in Loss on Social Join our Healing Collective Online Support Group Join the Sisters in Loss Online Community Sisters in Loss TV Youtube Channel Sisters in Loss Instagram Sisters in Loss Facebook Sisters in Loss Twitter You can follow Erica on Social Erica's Website Erica's Instagram Erica's Facebook Erica's Twitter

Rachel Kobetz is a distinguished Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. Her ability to shape product cultures that humanize technology and forge meaningful connections between products and consumers has made her a sought-out operator, indispensable advisor, and industry thought leader. Rachel builds world-class organizations integrating human-centred design to drive product and service innovation and elevates design as a strategic advantage. She brings deep expertise in design strategy, operational leadership, and organizational design, ensuring businesses can navigate the present and shape the future. Her leadership experience spans a range of industries, including tech, e-commerce, financial services, consumer electronics, and travel.As former SVP and Global Head of Design for Expedia Group, Rachel led a cultural transformation to shift the company into an experience-led organization, responsible for the design vision, experience strategy, and operational leadership for all products and services. Before joining Expedia, Rachel held prominent leadership positions as SVP and Head of Experience Design at Bank of America, Head of Studio, New Product UX at Amazon's Human-Centered Design Group, and Senior Director of UX at Samsung's Mobile Innovation Lab.Rachel serves as Advisory Board Member for the Design Executive Council and Executive Board Member for the Fast Company Executive Board. She also writes the influential newsletter,' Defining Experience,' providing insights on design leadership, experience-led culture, emerging technology, and the future of work. In this insightful episode, Join us as we delve into Intelligent Interfaces. Rachel takes us deep into what intelligent interfaces are and how they are reshaping our interactions with technology. Intelligent interfaces aren't one-size-fits-all. Rachel discusses the pivotal considerations when designing for varying demographics, ensuring they remain accessible, inclusive, and respectful of users' needs. With the advent of intelligent interfaces comes increasing concern about privacy and security. Rachel sheds light on the best practices and strategies to ensure that these interfaces not only serve their purpose but also protect their users. What happens to those who design them as our interfaces get more intelligent? Rachel offers her take on how the roles of designers and design teams are rapidly transforming in this intelligent age. The future beckons a new generation of design leadership. Our guest paints a picture of what it will look like as intelligent interfaces continue to define our digital experiences. Join us for this enlightening conversation as we journey through the frontier of design and technology with Rachel Kobetz. Whether you're a design enthusiast or just curious about the future of tech, this episode promises to be a treasure trove of insights. Book Recommendation by Rachel Kobetz Build: An Unorthodox Guide to Making Things Worth Making - Tony Fadell MC 24 - Bruce Mau A New Way to Think: Your Guide to Superior Management Effectiveness - Roger Martin Resources by Rachel Kobetz Applications are now open for the alpha cohort of Design Leadership at Scale — an advanced-level, two-week course curated for senior design leaders ready to transform their sphere of influence, amplify their impact, and lead design practices into the future. To learn more or apply for the course, visit https://maven.com/rachel-kobetz/design-leadership-at-scale. Subscribe to the Defining Experience newsletter and stay ahead with the latest trends, insights, and practical advice on design leadership, emerging technology, and the future of work. Follow Rachel on Twitter and LinkedIn for more design and product leadership perspectives. Please share and support if this episode helped you understand and learn something new.

Mark Johnson is a software development expert, co-founder of Michigan Software Labs, and a trusted partner for Fortune® 500 and high-growth companies. With a mission to deliver top-notch software solutions, Mark's influential presence on the Forbes Technology Council and Fast Company Executive Board has established him as a prominent figure in the industry. Recognized as one of West Michigan's most powerful business leaders and honored as part of the esteemed "40 under 40" list, Mark is driven by his passion to improve lives through technology, whether it's through scalable business software or inspiring leadership videos. This week on the show, I'm thrilled to welcome Mark Johnson. We delve into Mark's background, including the invaluable lessons he learned about entrepreneurship and the importance of a strong work ethic from his father and grandfather. Mark shares some of the secrets behind Michigan Software Labs' exceptional company culture and their unique approach to recruiting the right team members. We also dive into Mark's philosophy of generously sharing valuable wisdom and insights with others to help them progress on their personal or professional journey.  “It's so important to have a coach and have somebody that's really speaking in your life and giving you wisdom.” - Mark Johnson “In a partnership, if you're both eager to serve each other, there's going to be a good result.” - Mark Johnson “If we can put our focus on really helping enable each other as well as our clients, we're going to be successful.” -  Mark Johnson This Week on The Wow Factor: Mark's background and what he learned about work early on from his father Some of the mentors that Mark has had throughout his life and how they have influenced him How he got started building apps because of a request from his wife Why he and his partner decided to give their first app project away for free The Michigan Software Labs company culture and how they recruit team members who are a great fit Why they assign each team member an external coach who helps them achieve their goals How Mark and his co-founder Josh manage their partnership with empathy and understanding, and listening The impact of AI on organizations in the future — how we use it, its benefits and drawbacks The process of working with Michigan Software Labs to create an app Some of Mark's favorite apps that his team has built Some of the regular habits the company has to show their appreciation for their coworkers Mark Johnson's Word of Wisdom: I want to encourage leaders to think about how they can use communities like LinkedIn and what value and wisdom they might get from other leaders.  Connect with Mark Johnson:  Mark Johnson on LinkedIn  Michigan Software Labs  Connect with The WOW Factor: The WOW Factor Website Connect with Brad Formsma via email Brad Formsma on LinkedIn Brad Formsma on Instagram Brad Formsma on Facebook Brad Formsma on Twitter  

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Joseph Santana, the Chairman of CDO PowerCircle. In their discussion, Joseph shares his insights on how to achieve success in business and discusses his journey from starting out to becoming a successful entrepreneur. He discusses the importance of having a clear vision, setting goals, taking action, and staying ahead of the curve, the significance of developing rockstar managers and building up all players, the value of networking and building relationships, the need to constantly learn and grow as a business leader, and the power of reinventing oneself, and being an intrapreneur within a company to unleash your entrepreneurial potential. Joseph emphasizes that the key to success in business is hard work, determination, and a willingness to take risks and learn from mistakes.

In this episode, we delve into the extraordinary journey of Chris Dreyer, CEO and Founder of Rankings.io, a digital marketing agency specializing in helping personal injury law firms dominate the first page of Google's search results. From his early days as a world-ranked collectible card game player and detention room supervisor to managing over 100 affiliate sites, Chris's unconventional career path led him to establish Rankings.io. The company is recognized for its impressive achievement of featuring on the Inc. 5000 list for five consecutive years. Chris, a member of the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, is also the author of “Niching Up: The Narrower the Market, the Bigger the Prize” and the host of the podcast, Personal Injury Mastermind. This episode offers a deep-dive into Chris's unique approach to niche marketing and the role his agency plays in assisting personal injury law firms navigate the digital space effectively. Listen in to learn how Chris transitioned from his time in affiliate marketing to becoming a leader in SEO for attorneys and even a top-ranked online poker player.  Learn more here: https://rankings.io/

Matt is a real estate investor, coach, Tony award winner, and author of the #1 best-selling book Backstage Guide to Real Estate. He's focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. With over 15 years of experience revitalizing and elevating communities through real estate investment, he has invested in over 10,000 apartments nationwide. Matt is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. He's been a member of the Forbes Real Estate Council, the Fast Company Executive Board, and an advisor to a PropTech company. Join our conversation with Matt as he shares the key to success in your local real estate ventures and unravels the cash flow-centric approach that outshines the asset value focus. Matt shares… How to gather the tools to establish an A-team for syndication success. Evading beginner's pitfalls through game-changing real estate mentorship. The mastery of dominating a local real estate market for success. The importance of cash flow over asset value for a thriving investment. And so much more!  Find Matt on: Website: https://picheny.com LinkedIn: https://www.linkedin.com/in/picheny Facebook: https://www.facebook.com/BackstageGuide/ Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you! Thank you in advance!

Episode 43 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize".In this episode, Chris and podcast host Nick Werker discuss the pros and cons of concentrating your practice on one area, how specializing your firm can increase the value of your legal service, Chris' favorite examples of niche marketing in the legal world and much more!About our guest:Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.In addition to owning and operating Rankings, Chris is the author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Get your copy of "Niching Up" here: http://ow.ly/hg7R50Nz5GxLearn more about Chris' SEO agency here: https://rankings.io/Check out Chris' podcast here: https://rankings.io/pimm/Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLg

In this episode of the HRchat podcast, we consider the employee experience and ask: Are we getting worse at communicating? Bill's guest this time is Yuri Kruman, Chief Executive Officer / Head of Remote at HR, Talent & Systems, a full-service HR Consultancy, focused on building out robust HR functions for fast-growth companies.Yuri is a sought-after speaker and expert on HR, Digital Transformation, and Employee Experience (EX).Questions For Yuri Include: How did you end up in HR after 5 other unrelated careers?In an article on LinkedIn, you write: "Basically, humans, especially men, f-ing suck at communication. We have a million channels for communication - you know, WhatsApp, Facetime, Messenger, face-to-face, FB, Slack, email, carrier pigeon. But our actual communication is poor and getting poorer". What did you mean by this, why do you feel men are particularly bad at communicating? How can poor communication manifest in the workplace? What are the negative consequences on the employee experience and what can be done to improve things?In another post called '5 Ways Transactional Thinking Is Robbing You Blind -- and How to Stop It NOW', you say "The trouble is, most of really don't get how this transactional, tactical short-sighted thinking has become a self-fulfilling prophecy, with 4-second attention spans, insanely short news cycles and blazing fast internet and mobile data speeds driving us (crazy), anxious and inattentive." Transactional thinking, you suggest, blinds us to what unites us, while exacerbating what separates us, makes us more easily manipulated, takes away our hope and makes us depressed, and causes us more to be more dependent on technology and less dependent on our own sense of right and wrong, and truth and lies. Why do we think transactionally and how can we adjust our mindsets? What compelled you to write your latest book series, Be Your Own Commander-in-Chief?More About YuriYuri is a member of the Fast Company Executive Board, Newsweek Expert Forum and Forbes Coaches Council, as well as a contributor to Fast Company, Forbes, Entrepreneur, Newsweek, Business.com, Influencive and a number of other top platforms. He had consulted and spoken at numerous Fortune 500 and Inc. 5000 companies, VC-backed startups and top universities, including EY, Google, Columbia and UPenn, likewise appearing on network TV and top podcasts, including NBC's "Tipping Point," Leadership and Loyalty Podcast, Entrepreneur on Fire and Wharton Business Radio. In addition, his executive leadership coaching practice has impacted thousands of top executives.  He is the author of "What Millennials Really Want From Work and Life" (Business Expert Press, March 2019) and "Be Your Own Commander-in-Chief" (Ideapress Publishing, 2021). We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

Want to become financially free through commercial real estate? Check out our eBook to learn how to jump start a cash flowing real estate portfolio here https://www.therealestateinvestingclub.com/real-estate-wealth-bookIn this episode of The Real Estate Investing Club I interview Matt Picheny, Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 10,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company.. Matt Picheny is a real estate investor who has a great story to share and words of wisdom to impart for both beginning and veteran investors alike, so grab your pen and paper, buckle up and enjoy the ride. Want to get in contact with Matt Picheny? Reach out at https://picheny.com/Enjoy the show? Subscribe to the channel for all our upcoming real estate investor interviews and episodes.************************************************************************GET INVOLVED, CONNECTED & GROW YOUR REAL ESTATE BUSINESSLEARN -- Want to learn the ins and outs of real estate investing? Check out our book at https://www.therealestateinvestingclub.com/real-estate-wealth-bookCONNECT -- Want to join one of the most active Facebook Groups for Real Estate Investors? Click here to join: https://www.facebook.com/groups/2940993215976264PARTNER -- Want to partner on a deal or connect in person? Email the host Gabe Petersen at gabe@therealestateinvestingclub.com or reach out on LinkedIn at https://www.linkedin.com/in/gabe-petersen/WATCH -- Want to watch our YouTube channel? Click here: https://bit.ly/theREIshow************************************************************************ABOUT THE REAL ESTATE INVESTING CLUB SHOWThe Real Estate Investing Club is a podcast and YouTube show where real estate investing professionals share their best advice, greatest stories, and favorite tips as a real estate investor. Join us as we delve into every aspect of real estate investing - from self-storage, to mobile home parks, to single family flips and rentals, to multifamily syndication!#realestateinvesting #passiveincome #realestateWelcome to CyrusOne Connects Join us to uncover the latest insights and advances in the data center sector and beyond.Listen on: Apple Podcasts SpotifySupport the show

Awakened Life Podcast - Interview with David Robertson "Finding Balance and Partnership with God in Business” Awakened Life Podcast Season 3 Ep. 66 --- David Robertson is a serial entrepreneur, investor, and business coach on a mission to discover what it means to fully partner with Christ in business. In his 17 years in business he has lead 6 companies, experienced a few small exits, and has trained and coached over 200 owners ranging from the $300k/yr electrician to the $33MM firm with a team of over 75. In addition to his coaching firm, Growthpoint Coaching Co. David has been hired by Forbes Councils, Fast Company Executive Board, Chet Holmes International to coach their executive members and clients. When it comes to growing a company, David believes business growth is a natural result of a job well done and can only be stopped by the capacity to receive the growth. In this episode, we will also discuss the 5 essential components of a successful business: Attracting attention Converting sales Delivering results Stewarding resources Building a team In addition, we will delve into the 3 areas of capacity that are crucial for business success: Systems Mental/emotional Spiritual It's important to remember that as business leaders, we shouldn't sacrifice the important things in life for the sake of business success. One way to ensure that we are living a balanced life is to "tithe" our time. This means dedicating a certain percentage of our time to specific areas of our life such as networking, rest, and our children. Lastly, we will talk about how to partner with God in the growth of your business. This can be done by casting your care to God on paper and documenting the delivered promises of God. By doing so, you are effectively putting it on "God's desk" and entrusting Him to handle it. In summary, this episode will discuss the concept of "thresholds" in business and how they relate to the number of employees a company has. We will also discuss the 5 essential components of a successful business, the 3 areas of capacity that are crucial for success, and how to balance business success with our personal lives. Lastly, we will explore how to partner with God in the growth of your business. Take the assessment, get a coaching session: https://growthpointos.com/ https://thedavidrobertson.com/ Exitreadyowner.com --- To find greater balance in your work and life, download the Total Freedom (life wheel) Exercise here: wheel.awakenedlife.com To join the Awakened Life Community at our next live retreat in Scottsdale, please apply here: https://www.awakenedlife.live/ --- Send in a voice message: https://anchor.fm/scott-landis/message

Andrew Binns is managing director and co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. He is the lead author of the new book Corporate Explorer: How Corporations Beat Startups at the Innovation Game and won the best article award 2020 for his article, with Charles O'Reilly in the California Management Review – "Three Stage of Disruptive Innovation."Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., IBM, and Change Logic. He won an award for his work on the IBM Emerging Business Opportunity program. He is an Executive Fellow at the Center for Future Organization at the Drucker School of Management and a member of the Fast Company Executive Board. In this podcast, he shares:What a corporate explorer is and what it takes to become one What companies often get wrong why trying to unlock innovation Why you should think about the value of weaponizing your humility Why you should't accept a lot of money How to look out for silent killers __________________________________________________________________________________________""-Andrew Binns_________________________________________________________________________________________Episode Timeline:00:00—Introducing Andrew + The topic of today's episode1:47—If you really know me, you know that...2:44—What do you believe about the idea that things are never perfect, and there is always room for improvement?4:18—What is your definition of strategy?6:13—What are some key elements for a company to grow organically?7:30—How do corporate explorers work with with balancing the core of a company vs. exploring new options?8:47—What are the characteristics of someone who has the ability to do both core and exploring work?11:22—What does a "corporate explorer" look like? Is there a "type"?13:35—Could you talk more on the idea that corporate explorers "weaponize humility"?15:17—What do you think about the idea of "corporate antibodies," the idea that an explorer has to go outside the company to create something new?17:53—What are the first steps to developing a culture of "corporate explorers"?19:02—How can people continue to learn from you and follow you?__________________________________________________________________________________________Additional Resources: Corporate Explorer Page: https://www.thecorporateexplorer.com/Linkedin: https://www.linkedin.com/in/andrewjmbinnsTwitter: https://twitter.com/AJMBinns

Andrew Binns is managing director and co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. He is the lead author of the new book Corporate Explorer: How Corporations Beat Startups at the Innovation Game and won the best article award 2020 for his article, with Charles O'Reilly in the California Management Review – "Three Stage of Disruptive Innovation."Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., IBM, and Change Logic. He won an award for his work on the IBM Emerging Business Opportunity program. He is an Executive Fellow at the Center for Future Organization at the Drucker School of Management and a member of the Fast Company Executive Board. In this podcast, he shares:What a corporate explorer is and what it takes to become one What companies often get wrong why trying to unlock innovation Why you should think about the value of weaponizing your humility Why you should't accept a lot of money How to look out for silent killers __________________________________________________________________________________________""-Andrew Binns_________________________________________________________________________________________Episode Timeline:00:00—Introducing Andrew + The topic of today's episode1:47—If you really know me, you know that...2:44—What do you believe about the idea that things are never perfect, and there is always room for improvement?4:18—What is your definition of strategy?6:13—What are some key elements for a company to grow organically?7:30—How do corporate explorers work with with balancing the core of a company vs. exploring new options?8:47—What are the characteristics of someone who has the ability to do both core and exploring work?11:22—What does a "corporate explorer" look like? Is there a "type"?13:35—Could you talk more on the idea that corporate explorers "weaponize humility"?15:17—What do you think about the idea of "corporate antibodies," the idea that an explorer has to go outside the company to create something new?17:53—What are the first steps to developing a culture of "corporate explorers"?19:02—How can people continue to learn from you and follow you?__________________________________________________________________________________________Additional Resources: Corporate Explorer Page: https://www.thecorporateexplorer.com/Linkedin: https://www.linkedin.com/in/andrewjmbinnsTwitter: https://twitter.com/AJMBinns

Ana Villegas knew early on that she wanted to be a CMO and achieved that goal by staying focused on gaining the skills necessary to do so. As the CMO at NI, she oversaw everything from “brand to demand” including corporate communication, ESG strategy, and ensuring NI's values manifested in the marketplace. In this episode, Alan and Ana talk about how her experience as a successful female business leader informs the way NI is increasing diversity in their engineering talent, what she is doing to help modernize the company's purpose and impact strategy, and how they are being intentional in shaping the future of the industry. At the time of this recording, Ana was with NI and is now the CMO at Affinipay In this episode, you'll learn:  How Ana is helping to modernize and rebrand an established company The three pillars NI has established to drive its corporate impact strategy Ways to directly impact the pipeline of talent and improve diversity in technology Key Highlights  [04:20] Ana's path from being an engineering student in Peru to CMO at NI  [09:35] How is the CMO role defined at NI [10:55] Why does NI classify ESG under the marketing umbrella [12:30] The way corporate impact manifests in the marketplace [14:30] The unique position NI is in to shape the future of engineering  [18:15] What NI is doing to “change the faces of engineering” [23:15] The important role women play in business leadership [24:50] Practical ways Ana is focusing on diversifying the workforce [26:30] The importance of being mindful of leadership succession plans   [30:00] The impact Ana's grandmother had on who she is today [33:15] Shifts in marketing towards being more multidimensional  [35:00] Which companies are leading efforts to get more women into STEM [37:45] The benefits of being agile in the way we engage customers Resources Mentioned:  Ana Villegas  NI  Corporate Impact at NI  Interview with prior CMO on Marketing Today – Carla Piñeyro Sublett  Latinitas, a non-profit organization that empowers girls to innovate through media and technology where Ana is on the board  Raven and Lily, where Ana is on the board, is a certified B-corporation dedicated to upholding a positive environmental and social impact, working with organizations that champion women and ensure they are involved in every aspect of our business, whether at the executive level, in design and development, or sourcing and production.  Ana is a member of the University of Texas McCombs School Marketing Advisory Council: a collegiate organization comprised of industry leaders with the purpose of advising the McCombs School Marketing staff on the development of the program.  Ana is also part of the Fast Company Executive Board: an invitation-only professional network of company founders, executives, and leaders who are defining the future of business.  Follow the podcast:  Listen in iTunes (link: http://apple.co/2dbdAhV)  Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen in Spotify (Link: http://spoti.fi/2mCUGnC)  Connect with the Guest:  https://www.linkedin.com/in/villegasana/  https://twitter.com/anavillegas  https://twitter.com/NIglobal  Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/ LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  *Note: at the time of this recording Ana was with NI and is now the CMO at Affinipay*Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.  In this episode, we discuss: Chris's start as a part-time marketer and how he fell into working with law firms. The importance of branding and why it is often misunderstood in the law field. The most effective ways to brand or distinguish a law firm while bringing new clients. The personal approach of doing marketing with your hands instead of an AI. Please let me know your thoughts!  Connect with Chris Dreyer: Website: https://rankings.io/ Facebook: https://www.facebook.com/rankingsio/ LinkedIn: https://www.linkedin.com/company/rankingsio/ Intsagram: https://www.instagram.com/rankingsio/  Youtube: https://www.youtube.com/c/Rankingsio  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you long for practical tips that will actually yield results? That will take your strategy and turn it into reality? It's time to make the impossible possible with this week's guest Whynde Kuehn! Welcome to this episode of the Beyond Success Podcast. This series of conversations with business experts and captains of industry, is here to serve you in your growth as an entrepreneur. No matter what level of success you are at, there are always areas of growth open to us. So please join us in the collective uplift by listening, learning, enjoying and sharing this podcast! Whynde Kuehn is recognized globally as a highly sought-after pioneer and thought leader in business architecture, with a distinguished track record of creating successful strategic business architecture teams worldwide.She is a Fellow with the Institute for Digital Transformation and a member of the Fast Company Executive Board. She is also the co-founder of a not-for-profit business architecture association that has helped advance and formalize the discipline across the globe. Whynde is author of the book Strategy to Reality. Connect with Whynde here: Strategy to Reality website (book site): https://strategyintoreality.com/ LinkedIn: https://www.linkedin.com/in/whynde-kuehn/ Twitter: @IncS2E Instagram: https://www.instagram.com/strategytoreality/ Facebook: https://www.facebook.com/s2etransformation/ S2E Transformation website (corporate site): https://www.s2etransformation.com/ Biz Arch Mastery website (online platform for mastering business architecture): https://bizarchmastery.com/ To subscribe to my YouTube channel, please go here: https://www.youtube.com/channel/UCMdAvGk6xa5fptmdULliJrg Want to manifest money now? Play the 'Money Game' to harness the power of micro-shifting to attract abundance immediately. Get your Ebook for $1. Buy NOW. Do you want inevitable & sustainable financial abundance, based on your own unique 'Money DNA'? Watch our brand new webinar Interested in working with Dan 1-2-1? In collaboration with other highly successful experts, he will help you reach financial freedom in 6 months or less: Apply Here *PLEASE RATE US AND SHARE* Join me on: Facebook Instagram Twitter Music Credit: "Freeling", Lauren Duski Timestamps of interest: 02:10 - Welcome Whynde 06:00 - All the adventures & the birth of a book 08:00 - What does Whynde think about science vs magic? 13:15 - The stigma of wealth 18:46 - I don't care why they're doing it, just do it! 23:30 - What can you expect from Whynde's book?

Do you long for practical tips that will actually yield results? That will take your strategy and turn it into reality? It's time to make the impossible possible with this week's guest Whynde Kuehn! Welcome to this episode of the Beyond Success Podcast. This series of conversations with business experts and captains of industry, is here to serve you in your growth as an entrepreneur. No matter what level of success you are at, there are always areas of growth open to us. So please join us in the collective uplift by listening, learning, enjoying and sharing this podcast! Whynde Kuehn is recognized globally as a highly sought-after pioneer and thought leader in business architecture, with a distinguished track record of creating successful strategic business architecture teams worldwide.She is a Fellow with the Institute for Digital Transformation and a member of the Fast Company Executive Board. She is also the co-founder of a not-for-profit business architecture association that has helped advance and formalize the discipline across the globe. Whynde is author of the book Strategy to Reality. Connect with Whynde here: Strategy to Reality website (book site): https://strategyintoreality.com/ LinkedIn: https://www.linkedin.com/in/whynde-kuehn/ Twitter: @IncS2E Instagram: https://www.instagram.com/strategytoreality/ Facebook: https://www.facebook.com/s2etransformation/ S2E Transformation website (corporate site): https://www.s2etransformation.com/ Biz Arch Mastery website (online platform for mastering business architecture): https://bizarchmastery.com/ Discover the wealth blocker holding you back and reset your relationship to money - https://dreamwithdan.com/money-mindset-quiz/ To subscribe to my YouTube channel, please go here: https://www.youtube.com/channel/UCMdAvGk6xa5fptmdULliJrg Want to manifest money now? Play the 'Money Game' to harness the power of micro-shifting to attract abundance immediately. Get your Ebook for $1. Buy NOW. Do you want inevitable & sustainable financial abundance, based on your own unique 'Money DNA'? Watch our brand new webinar Interested in working with Dan 1-2-1? In collaboration with other highly successful experts, he will help you reach financial freedom in 6 months or less: Apply Here *PLEASE RATE US AND SHARE* Join me on: Facebook Instagram Twitter Music Credit: "Freeling", Lauren Duski Timestamps of interest: 02:10 - Welcome Whynde 06:00 - All the adventures & the birth of a book 08:00 - What does Whynde think about science vs magic?

On What's Your Work Fit we ask a viewer's question: why doesn't my boss get Gen Z? This week, work futurist and LinkedIn top voice for Gen Z Danielle Farage and the founder and CEO of BRANDthrō Billee Howard answer this and other questions. Why doesn't [my boss] get Gen Z? According to Danielle, it is because Gen Zers don't live to work. "We're working to live." Main segment starts at 3:16 In this episode, we ask Danielle and Billee: Why doesn't my boss get Gen Z? Starts at 3:16 What's wrong with Goldman Sachs' Gen Z-targeted recruitment ads? (Click here to view the ad discussed.) Starts at 13:45 Are bosses prioritizing productivity and profits above their people? Starts at 25:01 What's your work fit? Starts at 28:56 Why Doesn't My Boss Get Gen Z? Billee adds that "these are fractured times, and we're seeing a reversal of Maslow's Hierarchy of Needs." Main segment starts at 3:16 About our guests: Danielle Farage is a member of the Gen Z cohort, a LinkedIn top voice for Gen Z discussion, and a respected work futurist. She tackles timely workplace issues such as neurodiversity and civility. Danielle serves as the Director of Growth and Marketing for Café (YC S21). She lives and works in New York City. Billee Howard is a globally recognized marketing insights leader and the founder and CEO of market research firm BRANDthrō. Her research leverages emotional insight to help marketers connect well with their consumers and hired talent. She is a member of the Fast Company Executive Board, and, she is a Senior Contributor to Forbes. Billee lives and works in New York City. This episode originated as a live show on October 18, 2022. You can watch the show in its entirety on the What's Your Work Fit YouTube Channel. EPISODE DATE: October 21, 2022 Danielle's social media: LinkedIn Website Billee's social media: LinkedIn Book Page Fast Company Forbes Website Please Subscribe to What's Your Work Fit on: – Apple Podcast – Android – Google Podcasts – Pandora – Spotify – Stitcher – TuneIn …or wherever you get your podcasts. You may also click HERE to receive our podcast episodes by email. Image credits: Gen Z, SeventyFour for iStock Photo; portrait, Danielle Farage; portrait, Billee Howard; podcast button, J. Brandt Studio for The Dan Smolen Experience.

Join co-hosts Richard Coyne & Bill Zahller as they interview guests who left successful careers to pursue a different path on the Road Less Traveled Show! In this episode, we spend time with Matt Picheny!  Matt is a former actor and digital marketing executive.  Around 17 years ago, Matt started investing in real estate as a side hustle.  About 7 years ago, Matt retired from his digital marketing career and went full-time into real estate.   A bit more about Matt: Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 10,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI-certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Matt and his wife have two Tony Awards® as co-Producers of the Broadway shows Moulin Rouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicals Hamilton and Wicked.  A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York, and in his downtime enjoys long walks on the beach, great music, and amazing barbecue.   Contact Matt: Website: Picheny.com Email: info@picheny.com LinkedIn: linkedin.com/in/picheny Book:  Backstage Guide to Real Estate   Contact Bill Zahller Phone: 828-275-5035 Email: Bill@ParkCapitalPartnersLLC.com LinkedIn: linkedin.com/in/billzahller   Contact Richard Coyne Phone: 404-245-9732 Email: Richard@ParkCapitalPartnersLLC.com LinkedIn: linkedin.com/in/richardjcoyne   If you would like to learn more about: How Park Capital Partners connects investors with passive income-generating opportunities through real estate, Our Park Capital Value-Add Fund (a 506c fund), Our latest multifamily acquisitions, or The Park Capital Partners Foundation, Inc. (a 501(c)3 non-profit).   Please contact Park Capital Partners LLC in the following ways:  Website: ParkCapitalPartnersLLC.com Email us: info@ParkCapitalPartnersLLC.com Facebook: https://www.facebook.com/ParkCapitalPartners/ Linkedin: https://www.linkedin.com/company/park-capital-partners-llc/   Music by Aliaksei Yukhnevich/Jamendo. Audio and Video production by Kerry Webb.   If you would like to be a guest on our show and have a “path change” story, please reach out to Richard at Richard@ParkCapitalPartnersLLC.com.  We would love to chat with you!

Many companies today have studied Patrick Lencioni's The Five Dysfunctions of a Team, but few that I have come across have implemented it in a permanent, sustainable way. I am excited to present Matt Wool, CEO of Acceleration Partners as his company is one of the few who have. In 2012, he was the 4th employee of the company who now has well over 300 employees. During his time there, he has been a large driver of their success including numerous placements on the Inc 500 and awards for Best Places to work in Forbes and Glassdoor. This episode is full of how we can improve communication, vulnerability, self-awareness, collaboration, accountability and more within our organization.   What You'll Learn:   Creating a culture of accountability Encouraging collaboration as a 100% virtual company How Matt models vulnerability for his team Strategies to becoming more self-aware and how you are being perceived as a leader How to foster connection within your team Why initiatives don't stick and what to do about it What to look for when searching for a marketing partner Why diversification is crucial in your marketing plan     Resources:   www.accelerationpartners.com   https://twitter.com/accelerationpar   https://www.linkedin.com/in/matthew-wool-67a3aa5     Bio: Matthew Wool is the CEO of Acceleration Partners. After joining the company as its fourth employee in 2012, Matt served as General Manager and then President of the company before becoming CEO in 2021. During his tenure, Matt has been a driver of Acceleration Partners' success including the company's numerous placements on the Inc. 500 list of fastest growing private companies, multiple Most Effective Agency nods from the Performance Marketing Awards, and numerous Best Place to Work awards from Forbes and Glassdoor. Matt is a member of the Fast Company Executive Board and is a frequent speaker at performance marketing industry events.

What you'll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris' company does nothing but SEO How long you can expect to work with an SEO firm before seeing results Why it's better to not do SEO at all than do it halfheartedly About Chris Dreyer Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize, is slated for release in late 2022. Additional Resources Chris Dreyer LinkedIn Rankings.io Twitter Rankings.io Facebook Rankings.io Instagram Transcript: SEO is a complicated beast. If you want to conquer it, you have to go in ready to swing, according to Chris Dreyer. As CEO of Rankings.io, Chris specializes in working with personal injury lawyers and law firms to get them on the first page of Google in competitive markets. He joined the Law Firm Marketing Catalyst Podcast to talk about how the “proximity factor” affects Google rankings; why your content is the first area to target if you want to improve your rankings; and how SEO, digital marketing and traditional advertising all work together to build your brand. Read the episode transcript here. Sharon: Welcome to The Law Firm Marketing Catalyst Podcast. Today, my guest is Chris Dreyer, CEO of Rankings.io. His firm specializes in working with elite personal injury firms, helping them to generate auto accident and other cases involving serious personal injury. He does this through Google's organic keyword search rankings which, to me, is quite a challenge. This is a very competitive market, and it's one that requires a very healthy budget if you're going to be successful. Today, Chris is going to tell us about his journey and some of what he's learned along the way. Chris, welcome to the program. Chris: Sharon, thanks so much for having me. Sharon: Great to have you. Tell us about your career path. You weren't five years old saying this is what you wanted to do. Chris: I've always been an entrepreneur. I saw my uncle. My uncle's a very successful business CEO for many organizations. He's had a really interesting career path. I told my parents before I went to college that no matter what I got a degree in, I was going to start and own my business at one point, and they were on the same page. I ended up getting a history education degree. I was a teacher, and I was working in a detention room when I typed in “how to make money online,” probably the worst query you could possibly type in. But I found a basic course that taught me the fundamentals of digital marketing and I pursued that. By the end of my second year teaching, I was making about four times the amount from that than I got from teaching. So, I went all in and did some affiliate marketing. I had some ups and downs with that. Then I went and worked for another agency and rose to their lead consultant. Then I had an epiphany and thought, “I think I can do this myself. I think I can do it better,” and that's what I did. That's when I started. At the time, it was attorney rankings. Sharon: Wow! Had you played around with attorney rankings before, when you were a teacher and just typing away? Chris: When I worked for this digital agency that's no longer in business, they were a generalist agency, but they worked with many law firms and attorneys. I was their lead account manager. I just enjoyed working with them. I enjoyed the competition and the satisfaction I would get from ranking a site in a more competitive vertical. That's how I chose legal. I wanted to look for something that had a longstanding business. I didn't want to jump into something fast or tech-related that could be changing all the time; I wanted something with a little bit more longevity. Sharon: Did you ever want to be a lawyer yourself? Chris: I ask that to myself all the time. I think about it now, mainly because of all the relationships I have, how easy it could be for a referral practice. We have our own agency and I know how to generate leads now. So, I ask myself that a lot. That's a 2½ to 3-year commitment. You never know; I may end up getting my degree. Sharon: There are a lot of history majors who went into law and then probably decided they wanted to do something else, so that's a great combination you have. It's Rankings.io. What's the .io? Chris: There are these new top-level domain extensions. There are .org, .net, .com. Now you see stuff like .lawyer or .red. There are all kinds of different categories of those domains. Tech companies frequently use .io, standing for “input” and “output.”  How I look at it, or how I make the justification for it, is that if you invest in us, you get cases—input/output. Sharon: Can you make up your own top level or is there a list somewhere? Chris: There's a big list. GoDaddy and NameSheet.com have many of them. In legal specifically, there's .law, there's . attorney, there's .lawyer, I believe even .legal. Most industries have their own top-level domain extension now. Sharon: I've seen .io, but I never knew what it stood for. You don't see it that often. I happened to be Googling somebody in Ireland the other day. Most of the places were using .com, but this was using .ie, and I thought, “What is .ie?” but it turns out it was Ireland. Tell us a little about your business. What kinds of clients do you have? Is there seasonality? Chris: We help personal injury attorneys. We primarily work with personal injury law firms that are midsize to large. Typically not solo practitioners and new firms, but more established firms trying to break into major markets in metropolitan areas, your Chicagos, your Philadelphias, your bigger cities that have a lot of competition. We've been around since 2013. We don't work with a high volume of clients because our investments are higher, because to rank in these big cities takes a lot of quantitative actions, a lot of production. We currently work with around 45 to 50 firms, and that's what we do. We do search engine optimization for personal injury law firms. Sharon: Search engine optimization for personal injury law firms. To me, that seems like a lot. It's great. Are these typically smaller firms that are in—I don't know—Podunk, Iowa, and they say, “I want to go to the big city”? Is that what happens? Chris: Typically, it's one of two things. It's either a TV, radio, traditional advertiser that wants to focus more on digital that has a larger investment. They have more capital to invest. Or, it's someone that wants to get creative and focus on digital to try to take market share away from the big TV advertisers. Most of the time it's individuals in big cities because there are tons of personal injury attorneys. Right now, I'm in Marion, Illinois. There's a handful of attorneys. Most of them aren't focused on marketing. Just by the nature of having a practice, they typically show up in the Map Pack. That's not the case in Chicago. You actually have to aggressively market to show up on the first page of Google. Sharon: If somebody's already spending a lot of money on TV or radio or billboards in Chicago, are your clients people who have turned around and said, “I can do better if I put this money all into digital and rankings.” Does that happen? Chris: I personally am not an “or.” I'm an “and.” You did TV? Well, let's also do SEO. Let's also do pay-per-click. I like the omnichannel approach. I think there are two types of marketing. There is lead generation and direct response. That's your pay-per-click, your SEO, things like that. Then there's demand generation and brand building. The thing about demand generation and brand building is they actually complement direct response, and you can get lower cost per acquisition. To give you an example, if you're a big TV advertiser and have an established brand, and someone types something into Google, you may capture that click because they recognize your company as opposed to someone that isn't as known. I think they all work together. Of course, we're always playing the attention arbitrage game. We want to go to the locations where our money can carry the most weight to get us the most attention. For example, right now, individuals are going to TikTok and Instagram Reels and YouTube Shorts because there isn't the same amount of competition there. That's where a lot of tension and competition are occurring. It's a constant game, and it's something to be apprised of and aware of what's going on. Sharon: Is that something you also do in terms of rankings? Do you do TikTok or Instagram or anything like that, or Google My Business? Is it all of those? Chris: We use that ourselves to market our business because we're omnichannel, but for our clients, we focus solely on design and SEO. That's simply because we have intense focus and expertise in those areas. We want to be the best in the world and really dialed in to all the fundamental changes that occur. But knowing that limitation, knowing that there is more effort and sacrifice if someone wants to come to us because we don't do everything, we like to be aware of who is providing services in those other areas. Who's the best at pay-per-click, who's the best at social media. We try to make it as easy as possible to get our clients help in those areas too. Sharon: How do you keep up with everything? There are so many different things. Chris: Obsession. I think of it as a game. I always tell people that running a digital agency is like a game that pays me. I truly believe that, because I enjoy what I do. I don't love the quote that if you love what you do, you never work a day in your life. I don't believe that's completely true, but I don't have the same stressors and I enjoy what I do. So, that's an obsession. Sharon: So that's dinner-table talk. Chris: Oh, yeah. Sharon: What keeps you attracted to attorneys? A lot of people say, “O.K., I've had it.” What keeps you attracted? Chris: I think they're providing a good service to the common individual and fighting against big insurance companies. Generally, they get a bad rap, particularly personal injury attorneys. They're referred to as ambulance chasers. Sometimes individuals get creative, and they refer to me and our agency as an ambulance-chaser chaser. But in general, they're the plaintiffs; they're trying to help individuals that have been injured. I think where they get a bad rap is sometimes people are banging down their doors and soliciting them right after they're injured or in the hospital bed. Other times, you'll see these big billboards where it's like, “How could you possibly put that up on a billboard?” There's a complete lack of EQ or empathy. It's like, “Congratulations. You just lost a leg. Contact us,” or “Congratulations. Someone's seriously hurt.” It's just the wrong messaging. That's where they get a bad rap, but the overwhelming majority are truly trying to provide value and help these injured victims. Sharon: Do you ever work with defense firms or law firms that aren't personal injury? Chris: That's a good question. Our focus and expertise is personal injury, and what I tell other businesses and my peers is that it gives us optionality. If I think we can help a law firm and we can serve them and continue to provide extreme value, we will selectively take those opportunities. Right now we have about 45 clients, and I think three of them aren't personal injury law firms. It just happened to be the perfect prospect for us. They were in competitive markets. They had these clearly defined goals and brands, and we wanted to help them. Sharon: How about other legal services, like—I forget; I think it's Legal Voice or something like that. If it's a graphics firm that does graphics for trials, do you work with that kind of firm? Chris: We've worked with some. I can't think of any specifically. I would say our business is more focused on the front end, the marketing and awareness side, and less on the sales intake or operations side. Operations would be your trials and customer service and things like that. At this point in time, we're focused solely on lead generation, and that's an issue upon itself. Our job is to overwhelm the sales department. Intake is a whole different ballgame. Sometimes intake has to be addressed, but it's not us. We have referrals that we give for that. Sharon: Do you work with only lawyers, or do you work with marketing directors at these firms? Who are you typically working with? Chris: Most of the time it's the lead attorney. There are some firms that have a CMO or a marketing manager, but I would say that's the minority. When they get a CMO, typically it's at your higher eight-figure or nine-figure firms, and they will start to bring these services in-house. So, most of the time it's still the lead attorney. Sharon: You used a term I hadn't heard before, end-to-end SEO. What does that mean? Chris: It's a great question. A lot of digital agencies that are full-service, they'll offer design and social and PPC. They have a very narrow span of control, meaning you get assigned a SEO specialist, and that SEO specialist is supposed to be able to write content, optimize your site, do your local SEO, do your link building. Look, I don't believe in unicorns. I don't think people have the skillset to do all of those. So, when I say end-to-end, we have a dedicated content department with writers; we have a dedicated, on-site SEO and technical department to optimize your site; we have a dedicated local department that only works with local maps and helps you on the Map Pack; we have a dedicated link-building department. It's the full spectrum of SEO as opposed to getting these generalists, where maybe they're good at one thing and not good at the other things. Sharon: Do you think your market understands the term end-to-end SEO? Chris: Probably not. I probably should work on the copyrighting a little bit, but I do like to make that distinction. Even though we're specialists and do only SEO, you can take it a step farther. If you look at how we staff, everybody's a SEO specialist, as opposed to it being an add-on or backend service. Sharon: The Map Pack, is that where you have the top three local firms on a map near you, when you search “Starbucks near me” or “Personal injury firm near me”? I say Starbucks because we did that last weekend. I know things are always changing, but if it's a one- or two-person personal injury firm and they don't have the budget you're talking about, can they do anything themselves? What do you recommend? Chris: That's a good question. If you don't have a budget, try to scrape your budget together and get a website made the easiest way you can, whether it's a WordPress site or a template. That's your main conversion point. Try to get your practice area pages and your sales pages created as an outlet for conversions. If you don't have a big budget and you're in a metropolitan area, I would encourage you to look at other opportunities to generate business, potentially on-the-ground, grassroots business development practices where you're making relationships with other attorneys. That can carry a lot of weight and get you started. SEO is a zero-sum game. Either you rank in the top positions or you don't, and if you don't, you're not going to get the clicks. If you're on the second page of Google, you might as well be on the 90th page. No one goes to page two. So, if you're going to do SEO, you can't just dip your toe into it. You've got to go in ready to swing and ready to do the quantitative actions to get results. Otherwise, you might as well not do it at all. You might as well choose a different channel. Sharon: That's interesting. So, if you Google your firm and find you're on the second page, should you just give it up and say, “O.K., I'm not going to do anything in this area”? Chris: If you're working with an SEO agency and you're on the second page of Google, I would tell you to—well, first of all, depending upon the length of time you've been with them, if you've given them sufficient time, then I would say you probably need a different SEO agency. If you are on the second page of Google and you're not doing SEO, that's O.K. You could still rank for your brand, your firm name, particularly some of the attorney names, the name of their company. There are probably not going to be many of those. You're probably going to rank for that. I would find a different way to generate leads. It may even mean working for someone else to generate revenue before you go in and start your own practice. Sharon: So, being a lawyer in a law firm first and getting your feet wet that way. You mentioned something about the length of time. How long should you give a firm before you say, “O.K., thanks”? Chris: I'm going to give the lawyer answer here. It depends. If you've been doing SEO for a long time and you have a tremendous amount of links and content, it could be a technical SEO coding issue, maybe a site architecture issue. Maybe you need as little as 90 days to truly make a huge impact. We just took on a client in Florida that had a tremendous amount of links, a tremendous amount of content. We literally just unclogged the sink, so to speak, and they're skyrocketing in a short amount of time. If you're in a major market and you just got your website built and you don't have links, it's going to take some time. All of these SEO specialists will say it takes six months. That's completely untrue. It's based upon the gap. What are you benchmarking against? What does the data show? It could be nine months; it could be 14 months based upon the quantitative actions you're taking. If you don't take the correct quantitative actions, you could be treading water, too. So, it really depends. You can see results quickly. It just depends on where you're at in your state for your firm. Sharon: Since you work with attorneys, I'm sure more than once you've heard, “Chris, I've waited three months. What's going on? How long do I have to wait? We're pouring money into this.” What's your response? Chris: That's a great question. We try to set those expectations on the front end before we even sign them as a client, but occasionally those situations will slip through. Maybe we didn't have those conversations enough or they weren't clear enough. We have a series in our onboarding called “Teach Our Clients Not to Be Crazy.” I'm being really transparent here. Clients become crazy when expectations were not set. If they're set in the front end when we sign them and it's part of our onboarding processes, we say, “This is how long it's going to take to get results.” We're not three months down the road getting that, because we already told them on the front end this is how long it will take. The same for your operation processes like content or reporting. You report our meeting cadences, your communication preferences, all these things. We do that in our “Teach Our Clients Not to Be Crazy.” That's the biggest issue. Most individuals don't have those expectations set well enough on the front end. Sharon: So, you basically say, “It depends. I don't know. We'll have to see. We have to look at your website.” Do you start usually by looking at the site architecture? Do you change—I forget what you call it—the headings at the top of the page, things that are searchable? Chris: We have a very thorough diagnostic that uses a lot of data from different APIs, Ahrefs, and other tools that help us with benchmarking and setting these goals and KPIs. We look at three primary pillars. We'll look at their content to see if it's targeting keywords properly, if it's well-written, if they're missing content. We'll look at their architecture, like you said, to see if the information is easily accessible, if they can Google the website and the consumer can find the information they're looking for, if it loads quickly. Then we will look at their backlink profile to see if they have enough endorsements. If you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high-quality links as possible. So, we'll take a look at that too. There are a lot of subcategories to those, but those are the big, top-level things we look at. Sharon: Of course, we're a PR firm and we do a lot of PR, a lot of article writing for the media. We've had SEO companies say, “I want to see the article before you post it. I want to pump it up, add words, delete words.” Do you do things like that, or is that more on the PR side? Chris: I'll be transparent. I don't love it because it hurts things from a throughput perspective and getting it to the end. It's a bottleneck. It delays things. We do heavy, up-front analysis of the content to try to identify voice and their style. We go through a style guide and try to identify their taglines. It's very cumbersome up front. Then we try to get their permission to not do the approval process. Not everyone will allow us to do that, but we like to say it delays us. If we're an SEO agency and we write 40 articles a month, and if the client takes a month to approve them, we don't have any content to market. So, we try to avoid that when we can. Sharon: Yeah, lawyers didn't go to law school for SEO; they went to be lawyers. Chris: And I think there's this perception where they think everybody in the world is going to see the content. We can publish the content then make edits post-production. I know that's a bit different from what you do, Sharon, with PR, but for us, we can control and make changes. You see something you don't like, we'll just change it. Sharon: How important is money? You emphasize that in your own marketing. There's always a debate with personal injury firms. Do people care about warm fuzzies, or do they care about your wins? What do you look at? Chris:   That's a deep question. I'm a big fan of Naval Ravikant, and he talks about— Sharon: I'm sorry, who? Chris: Naval Ravikant. He talks about people's motivations based upon status or wealth. Status is a zero-sum game; there's a winner and a loser. A lot of attorneys love trial because there's a winner and a loser. Sports is a zero-sum game. So, there's status orientation. Then there's wealth. Wealth is not a zero-sum game. Many individuals can be wealthy. So, it depends on their demeanor. I think some of them are more status-oriented and want to be the heavy-hitting trial attorneys and peacock and be the man, but then there are others that don't care. They'll let the other individuals shine and they're more wealth oriented. You see this a lot in society. Individuals will choose to go against common things, but they're doing it because it's a status play. It brings them status to be against the big billionaires or whoever. That's a whole different conversation we'll probably want to avoid, but that's the way I see it. Sharon: Do you basically stick with the marketing they have? If they call you in to do SEO and you look at their website and messaging, do you stick with that or do you recommend a change? Chris: We absolutely will make recommendations if we see an opportunity to help them. Ultimately, if they're signing more cases, it helps us; we have more opportunities to do different SEO for different locations, for retention, for security. Individuals that are living and dying by each lead are the ones that are emailing you every single day, “Where are my leads? Where are my leads?” We just try to do the best. If we think we have excellent rankings, and maybe they don't have the correct copywriting or positioning conversion points, we'll absolutely make recommendations for branding or anything that can help them. Sharon: Have you ever let a client go because they were too anxious or they wouldn't listen to you, or you thought, “This is not going to work”? Chris: Yeah, I wouldn't say very frequently, but absolutely. We've done it a couple of times this year under different circumstances. At the end of the day, your team has to feel welcome and hungry and motivated to work on your client. I want to have a culture where people enjoy their work. Sometimes we've had individuals that weren't respectful or the best from the culture perspective. Look, at the end of the day, it's not worth it. I know our employees really appreciate that we have their back when those situations occur. When you take care of your employees, they're going to take care of your clients. Sharon: Another question, one that's important to me. I'm not sure I understand it, but how can you work with a client in more than one market? Can you only work with one law firm that wants auto cases in Philadelphia? If client B comes and says, “I want auto cases in Philadelphia,” can you do that? What do you do? Chris: That's a great question that has been debated on and on in the SEO community. What I'll tell you is that radio and TV own the distribution rights. They already own the distribution. For SEO, it's determined based upon proximity. I'll give you an example, and then I'm going to circle this around. If you go on vacation to St. Louis and you type “best restaurants near me” in your phone, you're going to see restaurants nearest your proximity. You're not going to see them 10 miles away or 20 miles away. In some situations, if you have a big market, let's say Houston, you could, in theory, have multiple clients in Houston. You could have one downtown, one in the northeast, and there will not be a true conflict because of the proximity factor. Having said that, I personally have given up on trying to educate our clients on this because, at the end of the day, it's what they feel. So, we only take one per market now. In the past, I was very resistant to it because of the proximity. We've done our own data studies, but the SEO industry itself, it's perceived as a snake oil salesman. Any time I would try to educate about proximity, it's like they have earmuffs, and they're like, “Oh, another snake oil salesman.” So, I've basically given up. It's what they want; it's their perception, so we just take one per market. Sharon: Let me make sure I understand. Are you saying you think it could be done, but your client doesn't want that? Chris: Yes, that was what I was circling around to. Because the Map Pack, which is the best virtual real estate we talk about, after about one mile, your rankings start to deplete based upon your physical location. One of the biggest things I see attorneys do wrong is they'll have an office in Orlando or Houston, and they'll think about going to an entirely different city. They don't understand there's a big portion of their market that's not covered just because of the location where their office is. It may be better to actually open a second office in the same city than to go to an entirely new city based upon proximity. Sharon: Physical offices may not be the same today as it was a few years ago, but the law firms that advertise will advertise 20 different locations. What location do you use? The main location? Chris: First, I'll say all attorney listings are supposed to follow Google's guidelines. Google's guidelines state that the office has to have staff during your regularly stated hours. That's the big one that most don't do. It has to have signage. It has to be an actual brick-and-mortar with an office space. It can't be a shared office. You'll see a lot of fake satellite offices. Technically, they're violating Google's guidelines. So, when we say they should expand, we tell them to follow the book. Get a lease. Make sure it's staffed. Have proof of that. Have signage. Have business cards so if there's any question, here's the proof. That's the way to do it by the book. There are many firms that do not do it by the book, but again, we can educate them as to the best ways to do things. Then it's their choice on how they proceed. Sharon: I can see them saying, “That's nice, Chris. O.K., thanks.” There are people listening today who are going to get off the phone and go look at their website and say, “What am I doing right? What am I doing wrong?” What are the things they should look at right away, the top three things to evaluate whether this is going to work for SEO? Chris: I would say read your content first. Does the content answer consumer intent? Do you think it would answer your customer's pains? Is it well-written? Is it formatted well? Can they find the information they're looking for? That's where I would start. Looking at things like links, you need to use diagnostic tools. You need third-party assistance or someone that really understands that. So, I would pay close attention to your website, to your content. Read it and make sure everything's covered thoroughly. That's where I would start. Sharon: Can you set SEO and then leave it for a few months? If you get things up and running, can you just— Chris: In major metros, typically, you cannot. In most of the major metros, all SEO agencies are an in-house team that is constantly foot on the pedal, doing more content, more links, more Google reviews, or eventually you'll lose market share. In smaller markets, you may be able to create a big enough gap where you don't have to touch it as frequently. Maybe there are only a few firms. You can get a big runway ahead of them. But in most markets, it's a constant game. It's not set and forget it. Sharon: Do people ask you, “Should I add YouTube?” or “Should I link my YouTube? Should I link my podcast or blog?” I know you have a blog. Should those all be linked, and does that help? Chris: Yes and no. I'm trying not to get too confusing for the audience. In general, I would tell the audience to create a link if it can serve the consumer, if you're trying to transition or build brand awareness. I know you're aware of this, Sharon, because of what you do for PR. A lot of times, the links are not followed, and they won't contribute or pass equity. A lot of press release sites, a lot of media news sites, don't pass authority back to your site. Is it still a good reason to include a link? Yes, because you could transition a consumer to your website. It could still convert. Is it going to help SEO? Maybe. The traffic might help, but will the link pass authority? Maybe not. Should you link your social assets and directories and things like this? Absolutely. Are they going help improve your rankings? Maybe. Maybe they will; maybe they won't. Sharon: Is your team constantly Googling your clients? Is it constantly evaluating them? When you say diagnostics, what are you looking for? Are they doing Google Analytics? I don't know exactly what it is. Chris: Yeah, we do. We have several tools that track rankings. Rankings are one of those leading indicators. Just because you have great rankings doesn't mean it's going to generate cases. It's more predictive. So, we look at leading indicators. There's one we look at as an agency. I'm not aware of another agency that does. It's referred to as Ahrefs traffic value, and basically this number shows the amount of money you'd have to spend on pay-per-click to get the same amount for organic. We measure that on a weekly basis. If we see it increase, great. Our rankings and visibility are improving. If we see a decrease, them something happened. It allows us to take action more quickly on a weekly basis than by looking at your Google Analytics traffic or goals and conversions on a monthly basis, which is more a lagging indicator. We look at a lot of KPIs. We look at leading end lagging. Sharon: You mentioned pay-per-click and social before. You don't do social. Do you do pay-per-click? Do you incorporate that, or is that totally separate? Chris: That would be a situation where we have a few strategic partners we can highly recommend. We work very well with them from a communications standpoint. We feel we're the best in the world of SEO. We try to find the best in the world of pay-per-click and these other services and let our clients work with those individuals. Sharon: That's interesting to me, because I always think of pay-per-click as part of SEO in a sense. There are so many perspectives on SEO. Should you focus on this? Should you focus on linking everything? Should you focus on YouTube? That's why it's always changing. What are your thoughts about something like that? Chris: Again, I'm a big omnichannel person, so I think there are a lot of different places where individuals congregate and hang out. They could hang out on Facebook; now that audience is depleted, so let's go to Instagram. Now that audience is depleted and it's going to TikTok or YouTube. I think you need to do it all. The difference between pay-per-click and SEO in my eyes is with pay-per-click, you're leasing visibility. The moment you quit bidding, you're gone. It's great. You can get that visibility immediately. With SEO, you're creating a library so people can pull these books from the shelves when they have a certain query. The more content and queries and keywords you target, the bigger your library is, the more opportunities there are for consumers to find you. I look at it more as an asset as opposed to a leasing situation or a liability perspective. That's the way I look at it for SEO. It just gets better with time. Still today, even though there are all these different mediums, it's still one of the best costs per conversion, costs per acquisition. With pay-per-click, the amount per click has exponentially increased. Now, we're looking at $300, $600 per click. Facebook ads have gotten more expensive, and you're not seeing yourself on the organic feed as much as you used to. It's more pay to play, but we still see a lot of value in SEO. Sharon: I would think it would be foundational in the long term. No matter what else is coming, you are still going to need that. Do you work with your clients on the intake process? What if you're generating these leads and they're blowing it when somebody calls? Chris: We secret shop them. We secret shop our clients. We listen to calls. There's nothing worse than when we generate leads and the phone's not answered or calls aren't returned. It's our job to overwhelm the sales department. The moment we get any insights to where sales could be improved, we make those recommendations because it impacts us. We can generate a thousand leads, but if they're not getting assigned, we're going to get fired because they're not making money. Sharon: How are you tracking that? Do you work with people inside for that to work? Chris: Yes. There are certain CRMs we recommend. There are a few consultants we recommend. There are even outsourced intake services we recommend for all those scenarios. It depends based upon the type of firm. There are some firms that are settlement firms, so they don't do a lot of litigation. They're really high-volume. Then there are litigating firms, where maybe their case criteria are super high and they don't do volume. The way you staff those sales teams is different, so it depends based upon our recommendations. Sharon: Going to back to what you were saying before about working only with personal injury firms, I would think they're not scared off by big marketing budgets or the big numbers you might be throwing around. When you read the Wall Street Journal, they're spending millions of dollars on stuff like this. I don't know if you find that. Chris: They're not afraid to spend money; I'll say that. It is definitely increasing in most major markets. You're not going to do TV in most markets for less than $50,000 a month. Pay-per-click, you're not doing that for less than $10,000 typically. There's big money in personal injury because there's a lot of opportunity. There are a lot of different insurances and big insurance companies. It's a behemoth that takes advantage of a lot of consumers, so they definitely invest a lot. Sharon: Chris, I really appreciate your being here today because this is, to me, foundational. It's not going away no matter what comes. Thank you so much for sharing all your expertise with us. If things ever change with SEO, we'll have you back. Thank you so much. Chris: Awesome. Sharon, thanks so much for having me.

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm's website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you'll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren't crawled because Google doesn't know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it's serving your customer. - Why you should be posting interesting and relevant video content to your company's social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/    

This is part 2 of my conversation with Matt Picheny. Matt is a real estate investor, a Tony Award winner, and the author of the #1 best-selling book: Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company.   In this episode, Matt Picheny tells listeners about his book and his experiences in writing it. He discusses the importance of learning about assets and liabilities and how important it is to have a win-win mentality in real estate. He talks about the different roles a person may be assigned, and how essential it is to be successful in those roles. He talks about his experiences with other people and the importance of value-add. For more information about Matt, please visit picheny.com! [00:01 - 01:48] Making a Win-Win Situation as a Real Estate Investor   Matt shares his story of how he became interested in real estate and passive investing How he learned about the keystone concepts He discusses how the “win-win” ethos behind real estate is something that he had never realized before writing his book   [01:49 - 18:15] The Journey to Self-reflection and Growth Matt talks about how negotiation skills are something that are innate and can be learned as a baby How being a writer was a great learning process He found patterns in his past deals and realized that he was always adding value to people [18:16 - 21:51] Closing Segment   Matt emphasizes the importance of sharing stories to help others feel less alone in their experiences To learn more about Matt, visit picheny.com!   Tweetable Quotes:   “The acting skills that really translated really well into real estate was the fact that I kept having to audition and face rejection and not get discouraged and keep going and going. Persistence is actually a keystone concept.” – Matt Picheny   “I realize a lot of the things that I think have become second nature to me, you're talking about negotiation, you learned that as a baby, and then it just kind of becomes inherent in you.” – Matt Picheny   Connect with Matt through his https://picheny.com/, LinkedIn, Instagram, his Book (Backstage Guide to Real Estate), or email him!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing. Head over to our Facebook Page, Youtube Channel, or website https://www.theacademypresents.com/jointhesummit36848306. Connect with Lorren Capital, LLC. for syndicated multifamily investments, https://lorrencapital.com/. To learn more about me, visit my LinkedIn profile, and connect with me.

This is part 1 of my conversation with Matt Picheny. Matt is a real estate investor, a Tony Award winner, and the author of the #1 best-selling book: Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company.   In this episode, Matt Picheny talks about his story of how he got involved in real estate. He recalls that in 2001, it was a turbulent time for the economy, and his business went bankrupt as a result. This experience helped him realize how important real estate could be, and gave him the impetus to get back into the industry full-time. He shares his experience of acquiring his first deal and how it took him two years to develop the right relationships and obtain the capital needed. He shares that it took him another year to acquire his second deal and another year to secure his third deal. For more information about Matt, please visit picheny.com! [00:01 - 01:48] Struggles of Starting a Real Estate Business   Matt tells a story about how he got into real estate His struggles with his business and need to figure out what to do   [01:49 - 18:15] Teamwork and Transparency With Investors To Succeed in the Real Estate Industry Matt hiring qualified employees The importance of being comfortable stepping outside of one's comfort zone in order to grow He recommends investing if they have experience in running a business He shares the difficulties of starting a business and the importance of teamwork The considerable amount of time and effort to succeed in this industry The “law of the first deal” is not always true, he explains, and it can take many years to achieve success [18:16 - 21:51] Closing Segment   Matt recommends not trying to copy others' success, as each person's story is unique His background as an actor and producer makes her unique and helps him connect with people in the real estate industry To learn more about Matt, visit picheny.com!   Tweetable Quotes:   “Anything that's worth it in life is hard work, and today's real estate environment is very competitive.” – Matt Picheny   “You got to find the right deals at the right time with the right people.” – Matt Picheny   Connect with Matt through his https://picheny.com/, LinkedIn, Instagram, his Book (Backstage Guide to Real Estate), or email him!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing. Head over to our Facebook Page, Youtube Channel, or website https://www.theacademypresents.com/jointhesummit36848306. Connect with Lorren Capital, LLC. for syndicated multifamily investments, https://lorrencapital.com/. To learn more about me, visit my LinkedIn profile, and connect with me.

Kelley Higney is the founder and CEO of Bug Bite Thing. In 2013, Kelley's family relocated from San Diego, California to South Florida. There was one thing they were not prepared for—the mosquitos. On this episode of Small Biz Florida, we let Kelley tell us the story of how Bug Bite Thing got started! Bug Bite Thing gained national recognition in October 2019 when Kelley and her mother, Ellen McAlister, appeared on ABC's hit show, ‘Shark Tank.' All the Sharks were biting with offers to invest in the business, but it was Lori Greiner's ‘Golden Ticket' offer that secured the partnership. In April 2021, Kelley and her mother returned to ‘Shark Tank.' This time, they shared details on the company's transformation into a multi-million dollar enterprise following their first appearance on the show. Bug Bite Thing is Amazon's #1 selling product for insect bite relief with more than 45,000 reviews.  Kelley is a member of the Fast Company Executive Board and Forbes Business Council. She is also the recipient of numerous awards, including two Gold Stevie Awards wins, and was named  ‘Woman of the Year' by the 2021 American Business Awards and ‘Female Entrepreneur of the Year' by the 2021 Stevie Awards for Women in Business. Kelley is active within the South Florida business community. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly.  This episode is one you don't want to miss!  – Follow Kelley Higney:https://www.instagram.com/bugbitething/  – Check out Bug Bite Thing: https://www.bugbitething.com/  For more segments like these, subscribe to Small Biz Florida and Follow the official Small Biz Florida Instagram! This and the following segments were recorded at this year's annual JMI Small Business Leadership Conference hosted at the JW Marriott Orlando, Grande Lakes. These segments were also cohosted by Dr. Herbert Ricardo Professor at the School of Business at Indian River State College. – Connect w/ Dr. Herbert Ricardo: https://www.linkedin.com/in/herbert-ricardo-ph-d-91b1ba225/ – To learn more about the JMI Institute, visit their website here – To learn more about the JMI Small Business Leadership Conference, visit their website here

This is a Special Episode of The Courage to Lead podcast. I've invited back a few of my previous guests to discuss a very current topic - and I would argue, a topic that is critical to the success of any company - and that is Company Culture. My guests on this episode are: Lisa Mezzatesta – currently senior manager of organizational change and process excellence at a major packaging company in Atlanta; almost 30 years as an organizational change innovator supporting companies like Coca-Cola, Pfizer, and the US Army https://www.linkedin.com/in/lisa-mezzatesta-496b6160/ Dr. Ian Brooks – CEO/Founder of Rhodes Smith Consulting; executive coach, author, and psychologist; he's worked with executives from Nike, Warner Brothers, Shondaland, and others. https://www.linkedin.com/in/ian-brooks-phd-ms/ Zack Hamilton – Chief Experience & Strategy Officer at Chatter Research. He is a disrupter when it comes to customer and employee experience; he is on the Forbes Business Council and Fast Company Executive Board https://www.linkedin.com/in/zackhamilton/ ******************************************** Want to learn how to attract, hire, and retain top-tier employees? Interested in learning how to scale your business to increase revenue and profit while working less? Then join my Business Success Mastermind group. A new cohort is starting. Now accepting applications: https://ib4e-coaching.com/mastermind ******************************************** Please support this podcast: https://ib4e-coaching.com/podinfo #leadership #leadershipcoaching #business #success #jermanecheathem #sales ******************************************** If you like this podcast, consider supporting the effort. Every little bit helps. Thanks.

 Andrew Binns is a co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. His goal is to help organizations liberate their potential to excite the world with innovation. Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., the IBM Corporation, and Change Logic. At IBM, Andy was deeply involved in the Emerging Business Opportunity program, for which he received an award from IBM's vice chairman.Andy is a frequent guest speaker and lecturer at companies and business schools. His article, “Three Disciplines of Innovation,” co-authored with Professor Charles O'Reilly, was named Best Article in the California Management Review for 2020. He also co-authored the “Ambidextrous CEO” in the Harvard Business Review, “The Art of Strategic Renewal” in the MIT Sloan Management Review, and a book chapter on “Getting Started with Ambidexterity.” He is an executive fellow at the Center for Future Organization at the Drucker School of Management and a member of the Fast Company Executive Board. Andy attended the University of Sussex, New York University, and the Quinlan Business School at Loyola University Chicago. He holds degrees in political science, marketing, and organizational development. https://twitter.com/AJMBinnshttps://www.linkedin.com/in/andrewjmbinns/https://www.thecorporateexplorer.com/bookRebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems.Follow Rebel HR Podcast at:www.rebelhumanresources.comhttps://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcastwww.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

We interviewed Matt Picheny. Matt is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. In this episode, we cover several key topics including: Conservative underwriting and sticking to his investment criteria using certain metrics What passive investors should know before investing in a particular deal How real estate can be used for activism The role persistence played in his success And More… Connect with Matt: Website - https://picheny.com/ LinkedIn - https://www.linkedin.com/in/picheny/ And if you want more tips and guidance, sign up to our weekly newsletter at www.donisinvestmentgroup.com/monopoly. Follow Us: @donisbrothers on Instagram, Twitter, Facebook @Donis Investment Group on Linkedin Website --> www.donisinvestmentgroup.com

We interviewed Matt Picheny. Matt is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. In this episode, we cover several key topics including: Conservative underwriting and sticking to his investment criteria using certain metrics What passive investors should know before investing in a particular deal How real estate can be used for activism The role persistence played in his success And More… Connect with Matt: Website - https://picheny.com/ LinkedIn - https://www.linkedin.com/in/picheny/ And if you want more tips and guidance, sign up to our weekly newsletter at www.donisinvestmentgroup.com/monopoly. Follow Us: @donisbrothers on Instagram, Twitter, Facebook @Donis Investment Group on Linkedin Website --> www.donisinvestmentgroup.com

Matthew 'Matt' Wool is the CEO of Acceleration Partners, an Integrated partnership agency.More about our guest:  After joining the company as its fourth employee in 2012, Matthew 'Matt' Wool served as General Manager and then President of the company before becoming CEO in 2021. During his tenure, Matt has been a driver of Acceleration Partners' success including the company's numerous placements on the Inc. 500 list of fastest growing private companies, multiple Most Effective Agency nods from the Performance Marketing Awards, and numerous Best Place to Work awards from Forbes and Glassdoor. Matt is a member of the Fast Company Executive Board and is a frequent speaker at performance marketing industry events.---------------------------------------------------Episode Guide:1:16 - What Is Innovation?3:37 - Conversations with Venture Capitalists3:53 - Connections in Practice: Acceleration Partners6:01 - Finding the common ground8:25 - Acceleration Partners' Entrepreneurial Operating System: Traction10:11 - The Integrator Role11:00 - Digital Economy and Critical Economic Partnerships12:51 - Making valuable partnerships: marco-influence15:23 - ROI in different industries: does one benefit more than the other?18:28 - (Book) Range; bringing about diversity19:23 - What isn't innovation?23:00 - Advice to Innovators25:45 - Advice: Thinking about outcomes-------------------------Resources Mentioned: Book:Traction: Get a Grip on Your Business - Gino WickmanRange: Why Generalists Triumph in a Specialized World - David Epstein-------------------------OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

Joining the podcast today is Andy Binns, co-author of the book Corporate Explorer. This book and Andy's perspective goes against much of what we have learned as the right way to retain talent. What Andy brings to the table today is how to develop an entrepreneurial mindset to large corporate organizations. In his experience, large organizations are great to incubate and nurture this entrepreneurial attitude and skill set. Why is this important and why aren't more organizations implementing this? In addition, Andy and I discuss the challenges this current generation of talent is experiencing and what organizations can do to manage constant change. Developing an environment to retain people longer is different than it used to be and in this episode, you'll discover that it is entirely different than you might think. This topic is very timely in the current climate that we are in and I know you will find great value in Andy's perspective. His book Corporate Explorer is highly recommended. Enjoy listening to this conversation! What We Talked About in This Episode: Andy's Background and Experience Corporate Life and Entrepreneurship Can Go Together What is a Corporate Explorer? Large Companies Have Opportunities for Innovation What Companies Do to Foster Entrepreneurial Culture The Type of Culture for this Approach to Exist Cultural Incubators Within the Company Examples of Large Organizations That Use This Model Current Challenges in Business and Startups Things to Master and Managing Change Common Challenges for the Corporate Explorer Andy's Book Recommendations and Daily Rituals About Our Guest: Andrew Binns is a co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. His goal is to help organizations liberate their potential to excite the world with innovation. Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., the IBM Corporation, and Change Logic. At IBM, Andy was deeply involved in the Emerging Business Opportunity program, for which he received an award from IBM's vice chairman. Andy is a frequent guest speaker and lecturer at companies and business schools. His article, “Three Disciplines of Innovation,” co-authored with Professor Charles O'Reilly, was named Best Article in the California Management Review for 2020. He also co-authored the “Ambidextrous CEO” in the Harvard Business Review, “The Art of Strategic Renewal” in the MIT Sloan Management Review, and a book chapter on “Getting Started with Ambidexterity.” He is an executive fellow at the Center for Future Organization at the Drucker School of Management and a member of the Fast Company Executive Board. Andy attended the University of Sussex, New York University, and the Quinlan Business School at Loyola University Chicago. He holds degrees in political science, marketing, and organizational development. Connect with Andy Binns: https://thecorporateexplorer.com/ Connect with John Murphy: LinkedIn Twitter YouTube Facebook If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in!

Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Matt and his wife have two Tony Awards® as co-Producers of the Broadway shows Moulin Rouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicals Hamilton and Wicked. A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and amazing barbecue. picheny.com Follow us on Instagram: @TheMorningSpotlight Email us at: themorningspotlight@gmail.com www.themorningspotlight.com For title insurance inquiries contact Mike at michael.ham@ctt.com Buy Mike a Coffee!

Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Matt and his wife have two Tony Awards® as co-Producers of the Broadway shows Moulin Rouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicals Hamilton and Wicked.  A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and amazing barbecue. Learn How to Get Started in Real Estate? Go to [www.Dwellynn.com/mft](http://www.dwellynn.com/mft) **SUBSCRIBE and LEAVE US A REVIEW** on iTunes: [http://getpodcast.reviews/id/1256786108](http://getpodcast.reviews/id/1256786108) Get your free book: [www.audibletrial.com/dwellynn](http://www.audibletrial.com/dwellynn) **Contact: Matt Picheny https://picheny.com/ Content Mentioned: Backstage Guide to Real Estate Follow Ola  [[www.instagram.com/oladantis](http://www.instagram.com/oladantis)] @OlaDantis for all other social media

#027 - Matt Picheny Backstage Guide to Real EstateIn this episode, Matt shares his experiences of how he became a landlord and then started purposefully investing in real estate, including large multifamily apartment buildings.Here's how to contact Matt:Website - https://picheny.com/LinkedIn - https://www.linkedin.com/in/picheny/Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story, and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company.A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola.Matt and his wife have two Tony Awards® as co-Producers of the Broadway shows Moulin Rouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicals Hamilton and Wicked. A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and amazing barbecue.Call in Your Real Estate QuestionsAsk any real estate related questions on my audio voice message hotline.Call 678-288-4181 and voice your question.I'll answer it on a future podcast episode.Subscribe to the Agent On Duty PodcastPlease subscribe to this podcast.Access the Agent On Duty podcast blog show notes to all episodes:https://www.innovativeproperties.com/podcast/Support the show - Buy me a coffee.https://www.buymeacoffee.com/johnmarionInnovative Properties Group is a real estate agent team with RE/MAX Town & Country in Canton, GA.102 Overlook Cir, Suite ACanton, GA 30115404-410-2927

Since creating Bug Bite Thing in 2017, Kelley has been a "Mom on a Mission" to offer the most effective chemical-free solution for insect bite relief worldwide.In 2013, Kelley Higney moved from California to Florida, only to discover the horror of living with mosquitoes. Her daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, Kelley discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. Kelley was amazed to find that the product worked and also offered instant relief.The company gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC's hit show, ‘Shark Tank. Bug Bite Thing is Amazon's #1 selling product for insect bite relief with over 40,000 reviews. Kelley is a member of the Fast Company Executive Board and Forbes Business Council. She has received several awards, including ‘Female Entrepreneur of the Year' by the 2021 Stevie Awards for Women in Business 2021. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly.Show LinksBug Bite ThingZenDeskKlaviyoSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Join Daniel Nickles with his guest Matt Picheny as they talk about how Matt explains the effects of REI to lives beyond profit-making in his best-selling book. In this episode, Matt shares how the dot-com crash and a 90-day eviction notice led him to become a successful real estate investor up to this very day and the elements he looks out for in deals, as explained in the book Backstage Guide To Real Estate: Produce Passive Income, Write Your Own Story, and Direct Your Dollars Toward Positive Change. In this episode you will learn: Matt Picheny – from planning to rent to buying an apartment Multifamily: The Scalability of 100 roofs under 1 On The Secrets of a Successful Syndication Three (3) things to examine in a deal What having passive income allows every investor About Matt Picheny: Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients, including Verizon, IBM, and Coca-Cola. Matt and his wife have two Tony Awards® as co-Producers of the Broadway show Moulin Rouge! and American Utopia. They have invested in many other theatrical productions, including the iconic musicals Hamilton and Wicked. A native of Orlando, Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York, and in his downtime, he enjoys long walks on the beach, Broadway, Rock and Roll, and an amazing barbecue. Connect with Matt Picheny on: Website:              https://picheny.com/ LinkedIn:             https://www.linkedin.com/in/picheny Facebook:           https://www.facebook.com/mpicheny   Backstage Guide To Real Estate: Produce Passive Income, Write Your Own Story, and Direct Your Dollars Toward Positive Change, Book by Matt Picheny: https://picheny.com/backstage-guide/   Connect with Two Smart Assets on: Website:              https://twosmartassets.com/ Facebook:           https://www.facebook.com/TwoSmartAssets/ Instagram:          https://www.instagram.com/twosmartassets/ YouTube:             https://www.youtube.com/channel/UC5b8x2o3ByaPBcz5Lkev7uw   ✅ Check out our free apartment syndication sample deal: https://twosmartassets.com/sample-deal-form  

Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book: Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Matt and his wife have two Tony Awards® as co-Producers of the Broadway shows Moulin Rouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicals Hamilton and Wicked. A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and amazing barbecue. For more information about Matt, please visit picheny.comFor today's episode we will cover: [ 00:00 - 10:08] Opening Segment.Getting to know Matt Picheny.The lightbulb moment for Matt.Real Estate as a side hustle. [ 10:08 - 28:08 ] Scaling up in multi-family through syndicationHow Matt became an accidental house hacker.Adjusting from New York to Miami.The lightbulb moment to scale up in multi-family.How Matt discovered Syndication.Learning through doing.Matt started doing meet-ups.A sneak peak of what the book contains.Building the network throughout the journey. [ 28:08 - 31:44 ] Deeper conversation with MattLearning from your mistakes.Education through university and passive investingDiversifying your capital especially for passive investors.Why communication is important. [ 31:44 - 42:44 ] The first General Partner OpportunityFinding the right partner.Going to networking events.Going to Kansas City.Building connections and reaping the benefits.Getting a deal off-market.Learning the boundaries of each partner. [ 42:44 - 45:40 ] Who is this book forShould you read this book?Targeted to make passive income.Where to get the book. [ 45:40 - 48:55 ] Closing segmentThe power of the mastermind. Tweetable Quotes: SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and

Matt Picheny is a real estate investor, a licensed real estate agent, and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. He is also a Tony award winner and author of the #1 best-selling book Backstage Guide to Real Estate. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and an advisor to a PropTech company. He focuses on developing passive income streams that enable investors to write their own stories and choose how to spend their time.In this episode, Pamela and Matt conversed about Matt's journey and experience to how he came to reach success. It includes:- How Matt first gained knowledge about the Real Estate Realm.- What was his dream growing up, and how does it coincide with what he's doing now.- What is syndication, and how did it help build Matt's wealth- What is Matt's prediction for the year 2022?- What would he tell his younger self based on what he now knows?- What are his plans for the coming six to 12 months?Matt Picheny recently released his book, "Your Backstage Guide to Passive Investing," to help people who would like to invest in real estate the way that he did. All his methods and pieces of advice are in the book. Get your hands on this treasure here: https://picheny.com/backstage-guide/To know more about Matt, check out the following:- Website: https://picheny.com/- LinkedIn: https://www.linkedin.com/in/picheny/- Email: matt@picheny.comListen to the full episode here:- Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651- Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB- Website: https://theunderdogshow.com/If you loved the episode, don't forget to leave an awesome review.

Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investing and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. This episode talks about: From digital marketing to real estate investing How did Matt acquire his first deal? What is multi-family syndication? Transitioning from LP (Limited Partner) to GP (General Partner) Things to consider before investing as a limited partner Red flags when choosing a sponsor Do you invest with general partners on their first deals? The correlation between PMP (Project Management Professional) guidelines and managing real estate. What are some KPIs (Key Performance Indicators) in real estate? The difference between working with a leasing company/broker versus having a full-time property manager and in-house leasing team. Typical landlord expenses The benefits of multifamily and other asset classes in Texas Some of the potential downfalls of investing in real estate in California Matt's new book “Backstage Guide to Real Estate” To connect with Matt Picheny, please visit:

My guest Kwasi Asare, is a Creative Visionary, Entrepreneur, Marketer, and Business Development Executive. He is the founder of The FEEDIA  Agency, a global strategy company and Co-Founder of ESAIYO, which connects, preserves and displays important identity and historical data related to NFT's, physical, and virtual objects. He's a fellow member of the Fast Company Executive Board. He considers his time spent at Sony Music and Bad Boy Entertainment as the catalysts for his career in innovation. Some artists and brands that have benefited from his expertise include P.Diddy's Bad Boy Brands, Ciroc Vodka, Sean Jean Fragrance, Estée Lauder, Ice Cube, Pharrell, Prince, LL Cool J, Snoop Dogg,Outkast, The Roots and Warner Music Group.  Kwasi is also a part of a Decentralized NFT Art based Community called the Billionaire Zombies Club. It is a community that he and I are both members.Support the show (https://www.patreon.com/keepinginnovationalivepodcast)

Today's guest is Matt Picheny from Picheny. Matt Picheny is a real estate investor, Tony award winner, and author of the #1 best-selling book, Backstage Guide to Real Estate. He is focused on developing passive income streams that enable investors to write their own stories and choose how they want to spend their time. Matt has over 15 years of experience revitalizing and elevating communities through real estate investment and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Matt and his wife have two Tony Awards® as co-Producers of the Broadway show Moulin Rouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicals Hamilton and Wicked. Get the show notes at www.ushacapital.com/ep166Check out Matt's Book: https://picheny.com/backstage-guide/Save your spot for the Multifamily AP 360 Virtual Summit - 2022 at https://multifamilyap360.com/Connect with Matt PWebsite: https://picheny.com/Connect with Rama KEmail: info@ushacapital.comLinkedin: https://www.linkedin.com/in/rama-krishna-2489241a3/

Telling one's struggle and pouring your heart out is not an easy task, much more putting it into words and having everyone read it. Listen in to Matt Picheny as he shares his insights on the difficulties of writing a book and the fulfillment it brought to him. Let him take you on his journey as he gives tips and good practices he learned along the way.Key Takeaways To Listen ForLearnings you can acquire from being an author of a bookHow intuition can be a help or a hindranceKey metrics to consider when investing in real estate dealsThe reason behind completing a bookResources Mentioned In This EpisodeBackstage Guide to Real EstateAbout Matt PichenyMatt Picheny is focused on developing passive income streams that enable investors to write their own story, and choose how they want to spend their time.He specializes in revitalizing and elevating communities through real estate investment, community enrichment, climate sensitivity, and the arts.Matt has over 15 years of experience in property analysis, financing, acquisition, construction, operations, and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent, a Fannie Mae & Freddie Mac approved buyer and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company.A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola.Matt and his wife have two Tony Awards® as co-Producers of the Broadway shows MoulinRouge! and American Utopia. They have invested in many other theatrical productions including the iconic musicalsHamilton and Wicked.A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and amazing barbecue.Connect with MattWebsite: Picheny - Your Backstage Guide to Passive InvestingTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams

Matt Picheny is a real estate investment expert.  Matt has more than 15 years of experience in property analysis, financing, acquisition, construction, operations, and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent, a Fannie Mae & Freddie Mac approved buyer and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is also a member of the Forbes Real Estate Council, the Fast Company Executive Board, and is an advisor to a PropTech company.  Quote: “ I look at all deals as there are three components to them…it's the deal, it's the market, and it's the sponsor.” “My ethos in all of this is trying to make win-wins…that's something that's really important to me is making sure that our property ownership actually improves the community and not degrades it.” Highlights: 1:34 - Matt tells listeners more about his background in real estate. 05:24 - Matt speaks about his production career on Broadway, winning two Tony Awards, and his acting career growing up. 9:56 - Matt discusses building his own real estate company and the model he uses. 15:23 - Matt talks about what he saw on the LP side that he didn't take over to the GP side. 22:13 - Matt touches on the markets his company is investing in. 23:27 - Matt provides insight into his company's success in winning deals. 32:44 - Matt describes exit strategies and loan structures. 34:04 - Matt explains his company's underwriting process to mitigate risk. 38:09 - Matt answers Kevin's golden nugget question. Guest Website: https://picheny.com/ Recommended Resources:  Check out our company and our investment opportunity by visiting www.SunriseCapitalInvestors.com  Self Directed IRA Investment Opportunity –  Click Here To Learn More About How You Can Invest With Us Through Your SDIRA  Accredited Investors  Click Here  to learn more about partnering with me and my team on Mobile Home Park deals!  Grab a free copy of my latest book “The 21 Biggest Mistakes Investors Make When Purchasing their First Mobile Home Park…and how to avoid them MobileHomeParkAcademy.com  Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2  

In this episode of Be EPIC, Matt is joined by Meagan Bowman, founder and CEO of STOPWATCH, a cloud-based ERP software for retailers. A member of the dean's DREAM board, Meagan also lends her expertise as an advisor to the McMillon Innovation Studio, a member of the Fast Company Executive Board, and a contributor to the Forbes Technology Council. Listen as Meagan Bowman discusses the inspiring story behind STOPWATCH, why her retail skillset led her to success in the software world, and how organizing the endless complexity of CPG data assists retailers.

Welcome to Real Estate (Un)Success Stories. Join your host Cody Lewis as he talks with Matt Picheny about the virtue of bouncing back after failures and coming out more learned each time. The voice of doubt and the omnipresence of risk inside our heads may limit us, but realizing how much we can execute by valuing our experiences can drive us to success.   Matt Picheny is focused on developing passive income streams that enable investors to write their own story and choose how they want to spend their time. He specializes in revitalizing and elevating communities through real estate investment, community enrichment, and the arts. Matt has over 15 years of experience in property analysis, financing, acquisition, construction, operations, and has invested in over 8,000 apartments nationwide. He is a licensed real estate agent, a Fannie Mae & Freddie Mac approved buyer, and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Fast Company Executive Board and the Forbes Real Estate Council. A PMI certified Project Management Professional, Matt is a digital marketing veteran whose 18-year career in the NYC advertising world included working for some of the world's largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Matt and his wife are Tony Awards® recipients whose theatrical investments have included iconic shows like Hamilton and Wicked. They are co-Producers the Broadway, International and Touring productions of Moulin Rouge! and American Utopia. A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Brooklyn, New York and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and amazing barbecue.   Main Takeaways   Quiet the Voice of Doubt and Value Learning by Failing Due Diligence in Mitigation to Combat Risk     Connect with Matt https://picheny.com   LEAVE A REVIEW + help someone hear the challenges we went through so they can avoid the same mistake by sharing this episode or listen to our previous episodes. Check out our website https://www.venduecapital.com/ Connect with Cody on LinkedIn: https://www.linkedin.com/in/jcodylewis/ Don't forget to subscribe and leave a 5-star review!

Nathalie is a mama, CEO, and Co-Founder of Expectful, a holistic wellness app for hopeful, expecting, and new moms. She feels that her first (and most important) job is being a mother to her son, Everett. She has spent the last decade in leadership roles at Airbnb, Google, and eBay. Nathalie has an MBA from the Stanford Graduate School of Business and a B.A. in Economics from Georgetown University. She is a Forbes Next 1000 Entrepreneurs to Watch and is on the Fast Company Executive Board.Nathalie and the Expectful team have created a special promo for NEW users and listeners of the Be Loud About What Matters podcast. Use the code BELOUD to try your first month of Expectful for $1 !Links we discussed in the episode:https://app.expectful.com/https://expectful.com/author/nathalieexpectful-com/https://www.facebook.com/expectful/https://www.instagram.com/expectful/https://medium.com/@nathaliewaltonhttps://www.instagram.com/nathaliewalton/Study on  Mindfulness and Meditation during pregnancy:https://pubmed.ncbi.nlm.nih.gov/34162788/ 

If you are... thinking about having a baby, dealing with fertility issues, pregnant, recently had a baby, breastfeeding, or healing from the pain and loss of a miscarriage or loss of a child, you are going to want to listen to my amazing conversation with Natalie Walton, CEO of Expectful. Even if you aren't, you might know someone who is on this path. You are going to want to share this podcast episode with them. We are going to talk about Expectful. It's an app that you can download to your phone. It can  help you reduce stress, get access to healthcare professionals, improve your sleep and even connect you to support groups. Expectful has the largest library of meditation and sleep content for fertility, pregnancy, and parenthood. It is your trusted companion on one of life's most challenging and beautiful transformations. On this podcast, we are going to talk about...The benefits of meditation for fertility, pregnancy, delivery, and parenthood.The lack of access for pregnant women and those trying to conceive in the US.How meditation and holistic healthcare can empower women to have more control over their pregnancy journeys.The biggest issues surrounding the abysmal maternal healthcare outcomes for black women.About NathalieNathalie Walton is the CEO of Expectful, the #1 meditation and sleep app for fertility, pregnancy, and motherhood. Nathalie also is on the Fast Company Executive Board.As CEO, Nathalie is aiming to tackle the wellbeing crisis facing the 21 million women in the U.S. on their motherhood journeys by increasing access to holistic, evidence-based wellness solutions. Over the span of 8 years, Nathalie rose to the ranks of Google, eBay, and Airbnb building her entrepreneurial confidence, however, it wasn't till Nathalie had a traumatic high-risk pregnancy in 2019 that she realized there needed to be more accessible pregnancy resources. She became a late-stage co-founder and CEO of Expectful in September 2020. Within just 90 days, she closed her first seed investment round whilst raising an infant and has been adding hundreds of thousands of users to the platform.Here are some great resources from Nathalie: Get Expectful for $1.00 for the first month. Go to www.expectful.com/functional and enter the promo code: FUNCTIONAL to get your first month for one dollar.  Learn about the Services available through the Expectful App https://www.expectful.com/servicesExpectful Website: https://expectful.com/Facebook Page: https://www.facebook.com/expectful/Instagram: https://www.instagram.com/expectful/Learn about the benefits of meditation during pregnancy: https://expectful.com/blog/the-benefits-of-meditation-during-pregnancy/The Functional Gynecologist's Guide to Balancing your Hormones: https://lcvjtpc8.pages.infusionsoft.net/Dr. Tabatha's Website: https://www.drtabatha.com/Dr. Tabatha's FB: https://www.facebook.com/DrTabathaDr. Tabatha's IG: https://www.instagram.com/dr_tabatha/Dr. Tabatha's YouTube: https://www.youtube.com/c/TheFunctionalGynecologist

Nathalie is the CEO and Co-Founder of Expectful, a holistic wellness app for hopeful, expecting, and new moms. She is also the mother of her twenty-month-old son, Everett. Nathalie has spent the last decade in leadership roles at Airbnb, Google, and eBay. She has an MBA from the Stanford Graduate School of Business and a B.A. in Economics from Georgetown University. She is a Forbes Next 1000 Entrepreneurs to Watch and is on the Fast Company Executive Board. Go to www.expectful.com/well-adjusted and use code WELLADJUSTED and get your first month for $1. Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you! Visit http://drlaurabrayton.com/podcasts/ for show notes and available downloads. © 2021 Dr. Laura Brayton

Matt Picheny is focused on developing passive income streams that enable investors to write their own story, and choose how they want to spend their time. He specializes in revitalizing and elevating communities through real estate investment, community enrichment, climate sensitivity, and the arts. Matt has over 15 years of experience in property analysis, financing, acquisition, construction, operations, and has invested in over 7,000 apartments nationwide. He is a licensed real estate agent, a Fannie Mae & Freddie Mac approved buyer and has earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a member of the Fast Company Executive Board and the Forbes Real Estate Council. A native of Orlando Florida, and a former actor, Matt still believes in happily ever after. He lives with his wife and their two daughters in Boston and in his downtime enjoys long walks on the beach, Broadway, Rock and Roll, and great barbecue. [00:01 – 07:04] Opening Segment Let's get to know Matt Picheny He talks about his unconventional path to real estate  [07:05 – 18:11] Matt's Outlook on the Rental Market  Matt talks about his outlook on the rental market  Did his acting career help him in real estate investing? We have an interesting exchange about Airbnb and Vrbo  [18:12 – 28:32] Active or Passive?  Here's a home-building story you should not miss! Should you go active or passive  Matt shares a piece of advice   Investing in Broadway shows  Matt's experience here  [28:33 – 38:19] Why Choose Syndication   The exit strategy for a broadway show looks like this Matt chose the syndication route for these reasons  The challenges that Matt needed to overcome  [38:20 – 48:21] Positive Impacts from Real Estate Investing  Matt's motivations for writing his book Making a positive impact on the world  He gives us a sneak peek into his cash flow  [48:22 – 52:23] The Contrarian 3-Pack What would you say is the most contrarian investment you've made?  Broadway shows  What's your favorite activity to do with your friends and family outside of work? Spending time with his kids  Going out with his family What offers you the most fulfillment in life? Helping others  Connect with Matt. Links available below. Tweetable Quotes: "Passive or active [investing] is not a get-rich-quick [scheme]. It's just not. It's hard work." –  Matt Picheny "I also think the arts can be a catalyst for social and societal change." –  Matt Picheny Resources mentioned https://www.airbnb.com/ (Airbnb) https://www.vrbo.com/ (Vrbo) https://www.tripadvisor.com/ (Tripadvisor) https://www.habitat.org/ (Habitat for Humanity) https://www.richdad.com/ (Robert Kiyosaki) You can email matt@picheny.com to connect with Matt or follow him on https://www.linkedin.com/in/picheny/ (LinkedIn) and https://www.fb.com/mpicheny (Facebook). Check out his http://picheny.com (personal website) to make informed decisions about your investments, generate a positive impact on the world, and tell your own story.  GRAB a copy of Matt's book, https://picheny.com/backstage-guide/ (Backstage Guide To Real Estate), soon!  LEAVE A REVIEW + help the podcast grow by sharing it with your friends, family, or someone in need. Follow me on https://www.linkedin.com/in/joblanto/ (LinkedIn) or visit our http://contrariancashflow.com/ (website) to know more.  Think Different. Earn Different. Live Fulfilled.

Scott Gerber is chief executive of Community.co and managing partner of BrandNext. Founded in 2012, the company builds and manages professional networks for senior-level executives and has founded a variety of groups including Forbes Councils and the Fast Company Executive Board. Also an author, he has written multiple books - his most recent, ‘Superconnector' explores the new category of tradespeople and how they're networking in a digital age. In this in-depth conversation, Scott reflects on his business journey so far - founding Community.co and the many mistakes made and lessons learnt along the way; shares insight into his motivation to be an entrepreneur and encouragement for young people following in his footsteps; and delves into what's next for him the company - to expand beyond media organisations, and aspirations to branch out of North America, and go global.