Podcast appearances and mentions of nora sudduth

Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages.This week on the podcast, Nora shares why adding more content or trying new tactics often makes things worse in today's noisy marketplace. Instead of feeding into the noise, she reveals how coaches can instead create authentic conversations that truly resonate with the people they're trying to connect with. She shares practical ways to shift from templated marketing that feels pushy to natural conversations that build trust.The conversation takes an honest look at fear-based marketing, with Nora explaining why exploiting pain points often backfires. She offers a refreshing perspective on leading with empathy while still acknowledging clients' real challenges.Drawing from her experience crafting thousands of marketing campaigns, Nora also walks through her three-part framework for having genuine customer conversations that convert. She explains why many coaches struggle with sales conversations and shows how to make invitations feel natural rather than forced.Whether you're just starting out or looking to scale your coaching practice, this episode offers a practical roadmap for connecting with clients in a way that feels authentic to you and resonates deeply with them.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Creator ChallengeFinancial Coach Academy®Unlocking Your Unique Value PropositionVisit Nora's websiteJoin Nora's 5-Minute MentorJoin Nora's FinisprintFollow Nora on InstagramConnect with Nora on FacebookKey Takeaways:How to spot value fatigue: Lower engagement, fewer email opens, prospects needing more reassurance to buyWhat clients need before they buy: Their perceived needs (in their words), necessary beliefs to invest, underlying fears holding them backNatural sales conversations: When marketing addresses beliefs and fears early, sales become a natural invitation, not a hard pivotWhy most marketing fails: Telling people what to feel pushes them away. Let them experience your value insteadThe trust sequence: Meet clients at their starting point, show (don't tell) your expertise, then inviteEmpathy without fear: Acknowledge challenges while focusing on possibilities, not shameAbout Nora SudduthMarketing advisor and Hello Audio co-founder Nora Sudduth has spent 25 years helping businesses generate over $500M in sales. She specializes in crafting brand messaging and customer conversations that connect and convert, having consulted on thousands of marketing campaigns. Through her courses, coaching, and certification programs, she helps businesses create authentic client interactions that drive sustainable growth.

Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as Nora Sudduth – Co-Founder and Chief Revenue Officer of Hello Audio – joined in to share her audio brilliance and answer your questions on making an impact with the medium. Listen to the full episode here.

Do you want to turn your podcast listeners into paying clients? Are you looking for a solution to increase your con and revenue? In this episode, our guest Nora Sudduth will reveal the secret to transforming your podcast audience into loyal customers, resulting in a significant boost in your business's success.

I talk with Lindsay Padilla and Nora Sudduth of Hello Audio about the future of content and growing your audience with private feed audio.For additional show notes, click here. Join HelloAudioWebsite: https://www.maganward.comShop: http://www.theemailtemplateshop.comInstagram: https://www.instagram.com/themaganwardJoin the Facebook Group: https://www.facebook.com/groups/172215121454809LinkedIn: https://www.linkedin.com/in/magan-ward-9425a4202/Pinterest: https://www.pinterest.com/themaganward/HelloAudio Success Stories: https://go.helloaudio.fm/success-stories

“Video is great, and audio is better.” Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching, and certification programs that have generated millions more. Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she's consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. She was also responsible for rebuilding ClickFunnel's Certified Partner Program—consulting various businesses on over 1,000 marketing funnels. Questions and topics we covered includes: What's the difference between a public and private podcast?  How can businesses use private podcasts in their marketing? How to monetize your expertise using The Flagship Formula™. When is it appropriate for marketers to create a course? What are some tactics and strategies Nora has used to promote her own courses? Why should B2B organizations invest in certification programs as a product marketing tactic and when is the right time to launch one? And more! If you'd like to connect with Nora, you can find her on LinkedIn - https://www.linkedin.com/in/noradannersudduth/ Want to connect with me? Shoot me a connection request on Linkedin - www.LinkedIn.com/In/KennySoto 

Why would a podcaster who's looking to build an audience and earn sponsorship deals consider going private? Well, there are plenty of great reasons why private podcasting can be a beneficial choice for many business owners, and Nora Sudduth talks about them in this episode.   Nora Sudduth is the leading program design and marketing strategist, and co-founder of Hello Audio. Nora has helped businesses sell over $500M of products and services online. Hello Audio is an audio hosting platform that lets you take your digital content - your course, audiobook, masterclasses, summit recordings, and coaching calls - and turn it into a private podcast feed that your customers can listen to on the go.    Tune in to learn how possible it is to provide next-level customer experience with exclusive, on-demand audio content.    In a nutshell, we speak about: Her career journey before founding Hello Audio What is Hello Audio in the private podcasting space How Hello Audio is opening a lot of possibilities in marketing, fulfillment, delivery, and onboarding  Ways beyond the common in which you can utilize private podcasts The beauty and value of audio How you can access Hello Audio services … and so much more!   Check out Nora Sudduth: Company's Website: https://helloaudio.fm  Nora's website: https://norasudduth.com

Delivering Marketing Joy Episode 422 with Nora Sudduth by Kirby Hasseman

“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, and that's very impactful.”-- Nora Sudduth   This episode continues my interview with marketing and conversion strategist and Hello Audio co-founder Nora Sudduth as we talk about sound-based lead magnets, strategies for facilitating and encouraging testimonials, and the future of social audio in a post-Clubhouse world. As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   Making It Easier As the second half of our interview starts, we discuss the three types of lead magnets that Nora has found work well, and how private podcasting fits into each one. "You're positioning yourself as an amazing guide to help them through that workbook,” she says of one strategy, combining workbooks and private audio feeds. “So the workbook in and of itself could still be valuable, but now you're taking things to the next level as their companion.” She tells us about Hello Audio's most popular private podcast, a collection of success stories from clients, and how private podcasting has doubled some of their conversation rates. “They didn't change anything,” Nora says, “other than adding this private podcast to make it easier for people… it's a game changer when people actually consume that content."   A Desire for Connection We also talk about the uncertain future of Clubhouse, and what it might mean for the growth of social audio as a trend. “That connection,” Nora assures us, “and that desire for connection, and to be able to listen to others and learn and be able to get to know them, that's not going to go away anytime soon.” She also reflects on the barriers new content creators can face and how social audio's created more room at the table. “A lot of times,” she says, “starting as a video digital creator can be very difficult. It can create a lot of anxiety and it can prevent folks from getting themselves out there.”   What's Old is New Again Our interview wraps up with a lighthearted look at social audio's pre-internet past, at the days of teleseminars hosted over old-fashioned party lines. “I think what is old is new again,” Nora remarks, “and we're only going to see it expand.” We talk about some of the new features that are being developed by Hello Audio, and how they're helping companies tap into the marketing opportunities that social audio and private audio feeds now offer. “If companies don't make the shift,” she adds, “or create opportunities to connect with their audience through audio, I think they're going to struggle.”   Episode Summary Three strategies for combining private podcasting and lead magnets The future of Clubhouse and the continued growth of social audio The pre-internet roots of social audio and its perennial value Hello Audio's upcoming features and the future of private podcasts Connect with the Guest: Website: https://helloaudio.fm (helloaudio.fm) Connect with Nora Sudduth on LinkedIn: https://www.linkedin.com/in/noradannersudduth/ (https://www.linkedin.com/in/noradannersudduth/)   Connect with the Audio Branding Podcast: Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on https://twitter.com/JodiKrangle (Twitter) -...

“There are so many benefits to using audio that will ultimately help people consume the content you want them to consume. You're spending all this time creating it, you're putting all this love and energy into creating it – why not put it in a format that makes it easy for them to consume?” -- Nora Sudduth   This episode's guest is the co-founder of Hello Audio and is a leading marketing and conversion strategist who's helped businesses sell over $500 million worth of products and services online, and she's designed several courses, coaching, and certification programs that have generated millions more. Her name is Nora Sudduth, and if you're looking for ways to use audio for your business – especially when it comes to private podcasts, a concept that was new to me — this is the episode for you.   As always, if you have any questions for my guest, you're welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   An Accidental Podcaster We start with a look at Nora's early memories of sound, at the importance of family in her life, and how her dad's favorite songs helped her see him in a whole new light. “From that age on,” she reflects, “music and, just, sound, it changed everything.” The conversation turns to how her marketing work led to a focus on the advantages of audio. “For me,” Nora says, “audio was about mobility and convenience and accessibility, and being able to incorporate that into an otherwise very busy lifestyle.” As she puts it, “I'm an accidental podcaster, I guess is kind of how I thought of it.”   Love and Energy “Private podcasts enable you to be more relevant with the content you're dropping per listener,” Nora tells us, “which is something public podcasts can't do.” She explains the difference between traditional podcasting and private podcasts, the unique ways in which our brains and even the rest of our bodies respond to sound, and the advantages of being able to reach out to clients on a more individually tailored level. “You're spending all this time creating it,” she says, “you're putting all this love and energy into creating it, why not put it in a format that makes it easy for them to consume?”   Reaching Your Audience Next, we talk about how private podcasts are transforming the employment sector and reshaping everything from employee handbooks to onboarding materials. "People are putting that information into audio," she explains, "and it comes to life." We discuss how social media and modern mobility, especially after the pandemic, have created new marketing challenges and opportunities. “You have to reach your audience where they're at,” Nora says, “and they're on their phones, on their mobiles.”   A Pattern Interrupt As we come to the end of the first half of our interview, Nora tells us about how private podcasts can dramatically boost engagement numbers and overturn the traditional PDF lead magnet. “It can be an amazing piece of content,” she says about those old-fashioned marketing documents, “but it actually removes folks from the sale cycle.” We discuss how personalized audio feeds can replace or enhance other marketing strategies, and how audio's often-overlooked role in marketing can turn into an advantage for companies willing to invest in it. “It's kind of a pattern interrupt,” she says. “How many people do you know that are offering that audio private podcast version of it?”   Episode Summary Nora's memories of sound and her father's favorite music How marketing led Nora to discover the potential of private podcasts The differences between public podcasts and private podcasting Private

Nora Sudduth, is the Co-founder of Hello Audio, and a leading marketing strategist. She has helped businesses sell over $500M of products and services online. Nora has over 20 years of experience working with startups to Fortune 500 companies. From market positioning and messaging to offers and sales strategies, she's consulted on thousands of campaigns to help businesses have authentic and compelling conversations with their clients. https://helloaudio.fm/ *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​ Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients. For $29/month, ConvertKit's Creator Plan manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool AND Automated funnels & sequences Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit *** Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx *** My Recommended Resources - https://dannyozment.com/resources

In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs. KEY TAKEAWAYS Private podcasts, which are gated, are incredibly powerful. You can record evergreen sequences once and deliver them for years, for example, 30-day challenges. Drip-feeding podcast sequences keep people coming back for more. You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs.  Delivering courses in podcast format can increase engagement by 400%. Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent. It is much easier to create audio content than it is written or video content. With audio, you are just having a conversation, which makes it easy to form a connection with your listener. Audio content costs very little to produce. BEST MOMENTS‘There's a difference between a public podcast and a private podcast. ´‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.'‘Audio always wins, audio is always more intimate.'VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESEmail: erik@kitcaster.comABOUT THE GUESTNora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching and certification programs that have generated millions more.Nora has over 20 years of experience working with start-ups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she's consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/codebreakPodcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/See omnystudio.com/listener for privacy information.

One of the best ways to elevate your content is to view it from the perspective of your client. It's an opportunity to gain fresh insight into what they need and how you can deliver on it. In today's recap episode AJ revisits her conversation with Nora Sudduth, Co-Founder and CRO of Hello Audio, a podcast hosting platform with a range of features that make it easier than ever to connect with your audience. Tuning in you'll hear AJ share her top takeaways; like why more information does not necessarily mean more value, and how to identify the currency your audience is trading in - whether it's time, money, or both. She reflects on Nora's key advice on how to increase your content engagement, from making your product entertaining and accessible and increasing the ease of use, to identifying the needs of your clients and delivering on them. AJ's interview with Nora is packed with hidden gems, so be sure to tune in for a recap of this important conversation! 

If your email open rates have tanked, your ads are costing you a fortune or you're dreading the effort required to create that 3 video series for your next launch, try audio. Nora Sudduth, co-founder of Hello Audio walks you through how the sound of your voice can improve your opt-in rates, challenge conversions and add a little something special to help your marketing stand out in a crowded world Key Takeaway Audio creates a natural, cohesive conversation in a way that video and email can't replicate while being quicker and easier to produce. We talk about Why audio is the new (more effective) freebie Where audio works best in your funnel How to use it to supplement what you already have (no reinventing the wheel required) Whether a private podcast is the new email list Where audio might not be the best fit for your business Links https://helloaudio.fm?fpr=diane89 (Click here to sign up for a free, no credit card required trial of Hello Audio. )(affiliate link) To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/181 (dianemayor.com/181)

How often have you purchased a course with every intention of completing it, but never found the time to actually do it? If this sounds familiar, it's probably because this issue is incredibly common. According to comprehensive data and surveys, most courses are never completed; leaving behind countless hours of unused footage and missed educational opportunities. Armed with this information and a passion for student success, our guest today, Nora Sudduth founded Hello Audio, a podcast hosting platform with a range of features that make it easier than ever to connect with your audience. In our conversation, Nora shares her obsession with customer success and delves into how she abandoned her corporate career to pursue a more entrepreneurial path. She explains why Hello Audio started out as Podcast Your Course, and how its features allow for private podcasts. We discuss the many benefits of private podcasts and unpack why audio is an excellent method for relaying coursework in a medium that students have time for. Nora also shares her top advice for increasing content engagement from reducing ‘time to value' and using your ‘existing reach', to creating concise copy and content, and providing a solution to your customers' primary problems. Today's episode is filled with valuable advice and key insights from an inspiring individual. Make sure you tune in for an informative conversation on the power of podcasting, how to generate engagement, and more! 

Listen to my interview with Nora Sudduth from Hello Audio, where we talk about the power of audio for any type of business!  If you are doing courses, coaching, virtual events, and more, make sure to check out Hello Audio and get a free trial in this special link! Click Here to try Hello Audio for 7 days! --- Send in a voice message: https://anchor.fm/bradparnell/message Support this podcast: https://anchor.fm/bradparnell/support

Have you thought about tapping into audio for promoting your brand both internally and externally? This week's guest, Nora Sudduth, goes into private podcasting and how it can help grow your business.Nora Sudduth is the Co-founder and CRO of Hello Audio, a company that turns your content into private audio feeds that your customers can listen to any time, anywhere. She is a leading marketing and conversion strategist who has helped businesses sell over $500M worth of products and services online. She's also designed several courses and coaching and certification programs that have generated millions more.In addition to being our CEO, Brendan Hughes has authored a book on helping eCommerce companies grow through digital marketing and has worked with a variety of businesses in helping them scale through online strategies.The highlights from our conversation are:Why is audio a powerful tool for brandsThe difference between public and private podcastsWays for companies to easily launch podcast content

Episode # 233. About Nora: Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching and certification programs that have generated millions more.Connect with NoraWebsiteLinkedInFacebookFavorite Quotes“The one thing every consumer is gonna look for before they put that credit card down is the increased likelihood of success or certainty.  How certain am I that this investment is going to pay off? Because I'm looking at the trade-off and the return on investment.” compared to what I know I'm spending on gas and groceries. As a business owner or creator, you need to convey that higher likelihood of certainty. And how do you do that through these stories?”“I think private podcasts could be the new inbox. There's less noise in someone's podcast app and people are more likely to look at it. But you need to make that headline compelling.”“Private podcasts work really well for any time you're delivering a result. This is an effective use of being able to share those customer stories in order to either help provide reassurance and increase the likelihood of success for that perspective investor or prospective buyer.”In This Episode You'll Learn:How to make client success stories relatable and relevant for your audience baseUsing testimonials to gain valuable feedback from usersHow these types of stories help in understanding the emotional components of customers' decisionsPrivate podcasts as effective and authentic tools for selling vs. sales pagesApproaching testimonials, not through the lens of success but through ideas and connection What you should be looking for in a success storyMentioned on the Show:jaclynmellone.com/galpalsLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

You're listening to this, so you're familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as this week we welcome guest Nora Sudduth - Co-Founder and Chief Revenue Officer of Hello Audio - to share her audio brilliance and answer your questions on making an impact with the medium. And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: Forthright-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/worksheets VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Nora Sudduth is the co-founder and CRO of Hello Audio. She is a leading marketing & conversion strategist who has helped businesses sell over $500M+ of products & services online. She's also designed several courses, coaching, and certification programs that have generated millions more. More specifically she was the creator and director of Clickfunnels highly successful partner program Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she's consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching, and certification programs that have generated millions more. Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she's consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 00:00 - 00:54 Nora's Bio 00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience 09:05 - 09:36 Use Rhea's Promo code: MONTH1 09:37 - 10:05 Welcome to Peppershock Media's Marketing Expedition Podcast 10:06 - 11:23 Welcome to the show, Nora! 11:24 - 12:57 Architecting your Marketing Strategy 12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth 15:59 - 18:16 Defining your customer's potential problems 18:17 - 23:45 Adopting to Market evolution 23:46 - 26:54 Increasing the Value of an Offer 26:55 - 32:13 What is a Private Podcast? 32:14 - 33:20 Monetizing your Private Podcast 33:21 - 34:21 Hello Audio is THE best format for creating a connection between you and your audience! 34:22 - 38:51 Building a community through Success story Podcast 38:52 - 46:03 The resources that shaped Nora's Marketing career 46:04 - 58:54 Top 10 ways How to effectively use Private Podcast 58:55 - 59:42 Reach out to Nora 59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey! 1:00:47 - 1:01:33 Join The Marketing Expedition Community today! #podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio

Most people are familiar with public podcasts, just like this show. But do you know that private podcasts can also be a great way to #getnoticed? With private podcasts, you can easily turn any content to audio, be it a course, webinar, or document - and share it with selected listeners, and for a specific duration, if you would like. And this is what our guest for this episode, Nora Sudduth, Co-founder of Hello Audio, shares with us.Nora also shares the main 3 use cases of private podcasts, how Hello Audio could help you generate and deliver your content to your listeners, and how audio content or private podcasts can help you with your funnels.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.The UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alIf you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Most people are familiar with public podcasts, just like this show. But do you know that private podcasts can also be a great way to #getnoticed? With private podcasts, you can easily turn any content to audio, be it a course, webinar, or document - and share it with selected listeners, and for a specific duration, if you would like. And this is what our guest for this episode, Nora Sudduth, Co-founder of Hello Audio, shares with us.Nora also shares the main 3 use cases of private podcasts, how Hello Audio could help you generate and deliver your content to your listeners, and how audio content or private podcasts can help you with your funnels.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.The UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alIf you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Private podcasts are growing in popularity. We can build them for our clients, we can on-board new staff and even offer courses through audio drip campaigns. The opportunities are endless.In this episode I'm talking to Nora Sudduth, the Co-founder of Hello Audio who specialise in private podcast feeds and audio automations.This really is a fascinating chat full of ideas for using podcasts in many ways and there's lots of insight on how audio automation can help your business.You can find Nora on LinkedIn and Hello Audio on their website.Can I quickly mention is that Not Another Marketing Podcast is totally ad free, and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out all the links & more podcasts at https://www.jtid.co.uk/podcastsCan I also mention my bi-weekly podcasting newsletter called Streamfeeders. Its available on LinkedIn and you can subscribe for free.

Welcome to Not Another Marketing Podcast where I'm talking to Nora Sudduth Co-founder of Hello Audio. We're talking private podcasts and audio automation.

This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online. Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this. Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ecommerce company should consider launching a podcast. If you don't have a podcast yet, then you may want to listen as Nora shares how podcast can help with your business on differentiating your brand, enhancing the client experience, and connecting with the customers. Find out what Nora predicts on the future of podcast, the dynamic content and personalized service that Hello Audio have to offer. Episode Action Items: To find more information about Hello Audio, go to: https://helloaudio.fm/ (helloaudio.fm) ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com) (https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com)). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com) (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

Your audience is on the go, so your content should be also! We're speaking with Nora Sudduth, the Co-founder of Hello Audio. She is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching and certification programs that have generated millions more. We're talking all about private audio podcasts for use in your course or membership site. What are some unique ways businesses can use private podcasts in their business? Why audio? Not video? Is audio the new video? Connect with Nora at: https://helloaudio.fm - sign up for a free trial for 7 days Instagram @norasudduth https://norasudduth.com ------------------------------------------------------------------------------------------------------ Connect with us to continue your marketing towards a $million or ask questions: Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

Tune into this episode if you're interested in: Learning about how to create new monetization channels, while simplifying your customer's experience with your brandHow to repurpose your existing content (e.g. your course, group calls etc.) into a paid podcast subscriptionNora's tenured entrepreneurial journey, ranging from building a marketing agency to multiple 6-figures in less than 9 months, only to sell it to join ClickFunnels and build a multiple 7-figure partner program with themContinually optimizing your customer's experience and intentionally creating ease and convenience for themUsing your values + visualization to figure out what you actually want for your business and life About NoraNora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching and certification programs that have generated millions more.Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she's consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @KatieGootJoin the EntrepreneurShift Facebook groupConnect with Nora: Website: Hello AudioLinkedIn: Nora SudduthInstagram: @NoraSudduthTwitter: @NoraSudduth

On this episode of The Marketing Water Cooler Podcast, Jeremy connects withmarketing strategist and Hello Audio founder Nora Sudduth. Nora came to marketing after having completed three degrees, including a degree in computer science, and after spending years in the corporate world, helping companies to achieve growth. She thenjumped off the corporate ladder and pursued her passion of helping start-ups to position themselves in their market and to crack their brand messaging. She founded Hello Audio in 2020 as a platform to allow businesses to harness the power of audio to connect with their customers. Nora and Jeremy have a wide-ranging discussion on what marketing a business looks like in 2022, covering overreliance on technology, building a sustainable marketing pipeline, and how changing your communication method can build a real connection. Nora explains how her computer science background gave her a foundation in marketing technology and also showed her the limits of what that technology can achieve, particularly in the age of independent, well-informed consumers who want to be empowered to make a buying decision. She moves on to discuss the idea behind Hello Audio, and how she sees private podcasts shaking up the traditional marketingmethods for course creators. She also talks about how businesses are using private podcasts to step up their employee onboarding game and their internal communications. Stay tuned to the end of the podcast to hear about Hello Audio's freeseven-day trial!If you enjoyed listening to Jeremy and Nora, please leave a review of The MarketingWater Cooler Podcast and make sure to subscribe to the show so that you don't missan episode.Timestamps[1:07] Jeremy introduces today's guest, Nora Sudduth[2:57] Nora talks about her education, her background in the corporate world, and herleap into working with entrepreneurs[6:17] Making the decision to work with Russell BrunsonWritten by Sarah Hopkinson for The Marketing Water Cooler Podcast copyhop.co[8:05] Fighting to learn computer science and using technology as a bridge to connectbusinesses and customers[11:27] “Shouting a message louder doesn't make it a more compelling or a moreeffective offer”[13:04] Nora on her shift from focusing on technology to focusing on helping businessesto make a connection[16:37] Asking for lead gen is the wrong question, so focus on your positioning instead[20:07] What scaling up a business actually looks like[22:36] Harnessing the power of audio to supercharge your marketing[24:34] What Hello Audio is doing to change up the podcasting game[26:53] Aligning your business with where your customer is at today and empoweringthem to make a buying decision[28:51] Who is Hello Audio for?[30:45] Closing the gap by changing the communication method[37:40] Learning about your customer, from your customer[38:37] “Allow your customers to have the epiphany”[41:39] Where to go to connect with Nora and Hello AudioLinksStrategic Branding Studios websiteStrategic Branding Studios on LinkedInStrategic Branding Studios on YouTubeNora Sudduth on LinkedInSign up for the Hello Audio free trial

In todays episode we talk about Private podcasting, a brand new way to increase communication in your business, help increase course completion and increase sales. Instead of a regular podcast that goes out to everyone it can go directly to members and is tied to an email so you can see who is listening and how far they get into every message. This is a game changer for businesses and content creators. 

Podcasting has become one of the most popular B2B marketing tactics for driving top of funnel awareness, but it hasn't really gained traction for use at the middle and bottom of funnel (and beyond). Hello Audio is trying to change that with private podcasts, and on this week's episode of The Inbound Success Podcast, Hello Audio co-founder Nora Sudduth explains what a private podcast is and how it can be used to drive greater content consumption, nurture leads, improve the customer experience, and boost internal communication.

Podcasts have taken the world by storm, but what advantages could there be to brands for private, gated podcasts? According to our guest, Nora, there are plenty: from onboarding processes to employee training, gamified content experiences, and more...Key talking points:The advantages of audio over other forms of content.The power of audio beyond public podcasts that CMOs can leverage.The future of audio content.

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she's consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.We discuss using audio in marketing,  Nora's successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool. Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.Enjoy!The peopleIan Truscott on LinkedIn and Twitter Nora Sudduth on LinkedIn and TwitterRobert Rose on Twitter and LinkedInMentioned in this week's episode:Hello AudioRobert's books & The Content Advisory BlogThis Old Marketing podcastMusic: Piano Music is by Johnny Easton, shared under a creative commons license The Pretender by The Foo Fighters on SpotifyRockstar CMO:Show notes: Previous episodes and all show notes: Rockstar CMO FMSubscribe - We are available on all your favorite platforms including Apple and Spotify 

In this episode, Samantha is joined by Nora Sudduth, Co-founder of Hello Audio. Nora shares her insights about using private audio feeds, and how you can use them in your business. 

In this episode,  Jono interviews Nora Sudduth. Nora is the Co-founder of Hello Audio, an audio hosting program for course creators and influencers. She is a leading marketing strategist who has helped businesses sell over $500M of products and services online. She's also designed several of her own courses, coaching, and certification programs that have generated millions more.Want to connect with the Course Creator Community on Facebook?Join the Course Creator Community Facebook Group. We have a Facebook Group with over 4,000-course creators! Everyone in the Group is super supportive and we all share tips and ideas!Click the link below to join!https://bit.ly/CCCFBGrpShow NotesFREE COURSE: How to Create Your First Online Course... In less than 48 hours..Click here to for a free copy: https://bit.ly/CCC48HoursJoin our VIP Program to sell how to sell more of your online coursesClick here to check it out: https://bit.ly/CCCVIPMembershipCourse Creator Community Social MediaClick here to join our FB Group: https://bit.ly/CCCFBGrpClick here to follow us on IG:  https://bit.ly/CCCInstgrmThinking of where to host your online course? We recommend using New ZenlerClick here for a free trial: https://bit.ly/CCCNewZenlerWhat Email Automation software should I use? We recommend Active CampaignClick here for a free trial: https://bit.ly/CCCActiveCampaignConnect with Norahttps://www.facebook.com/helloaudiofmhttps://www.instagram.com/norasudduth/Follow Jono Petrohilos Social MediaFB: https://bit.ly/CCCFBJPetrohilosIG: https://bit.ly/CCCIGJPetrohilosLI: https://bit.ly/CCCLiJPetrohilos

This week's problem: How do you build a physical product from idea to seeing it on the shelves of stores around the world?Alexis talks to so many entrepreneurs who have new product ideas and wonder… How hard can it be? Today, our guests take a deep dive into what it would take to build a tech product, but a lot of the lessons learned would apply to creating any sort of physical product from scratch. Bradley Abbott is... an anomaly. As an Ambidextrous-Brained developer, his talents lie in both art and science. Bradley lives to create. It is his purpose. Solving problems and creating solutions is what he believes the universe shaped him for.He is the founder of Anomalous Creations (formerly Connectable Designs) where he and his team take wild ideas from concept to full development of phenomenal products in your hands. Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. Dr. Derek Padilla is a past physics professor, forever-educator, and musician based in San Diego. His current focus is Head of Product at HelloAudio.fm, co-founded with Lindsay Padilla and Nora Sudduth. Lindsay and Derek have been married for 10+ years. His superpower is explaining complicated concepts simply. Learn more about Bradley at http://www.AnomalousCreations.comFollow Hello Audio on Instagram www.instagram.com/helloaudiofmFollow Hello Audio on Facebook www.facebook.com/helloaudiofmLearn more about Hello Audio at http://challenge.helloaudio.fmFollow the Dovetail Community on Instagram at http://instagram.com/dovetailcommunit To learn more about the podcast or follow us on social, visit https://thinkaboutthis.carrd.co/