Marketing Smarts

Bots are everywhere. Yes, there are reasons to be worried. Ad fraud can hijack your campaigns and deplete your ad spend quickly. But, there is hope! Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. That's why we welcomed on Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. Get your CX to a good place by creating a true relationship with your customers - not just selling to them. In this Quick Hit, you'll hear how from Allen Adamson. He's the Co-Founder of Metaforce and Author of many books, including Seeing the How. Catch the full episode here

You can't achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. Finding your inner circle comes down to coming up with criteria, creating a plan that breaks down how you'll build your circle, deciding how you'll continue to cultivate the inner circle you've built, and looking for ways to proactively support your inner circle. Follow these steps and you'll have an amazing support system to help you achieve your dreams. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

What's even more challenging than recruiting talent? Retaining talent. We all know how important a strong team is to business success. In this Quick Hit, you'll learn how to keep your team together. Take in the full episode here

Sure, it's nice to be the category leader. But, there can only be one leader - making many of us underdogs. Being an underdog can feel very daunting. That doesn't mean you can't be highly successful in your own right. We wanted you to learn from a trailblazer who helps underdogs for a living, so we welcomed on Paul Mellor, Founder & Managing Director of Mellor&Smith. They're an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Grow Your Underdog Brand.  And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? In this Quick Hit, you'll hear how it comes down to developing recruiting profiles and recruiting where your candidates are. Hear all the examples in the full episode here

When we say “brand,” we mean more than your logo, colors, and fonts. We're talking about the experience you're creating and how it's going to connect emotionally with your client, customer, or consumer. This feels super tangible when you're talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical form, so we welcomed on Ron Novak. Ron is a Founding Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Marketing and Sales traditionally operate independently - but they shouldn't. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. In this Quick Hit, you'll learn how to drive synergies between Marketing and Sales by getting clear on what you are selling and getting clear on the ecosystem that surrounds your target client/customer/consumer. Hear the full episode here

Strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let's knock the next year out of the park. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It's a tricky topic that can either propel your career forward or set you back. In this jam-packed Quick Hit, you'll hear some of our insights to help you secure that promotion. Catch the full episode here

It can be difficult to keep up with the marketing and branding landscape - it's always changing. Wouldn't it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That's what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Partner of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You'll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Brand positioning can be a key strategic generator of business. In fact, it's what we've built our businesses around at ForthRight People & ForthRight Business. But what exactly is your brand positioning? In this Quick Hit, you'll hear from Kathy Guzmán Galloway. She's The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to enjoy the full episode here and grab Kathy's brand positioning templates at TheClarityWizard.com/Podcast

Now that the first 3 principles of Vigilant Leadership are under your belt, it's time for the 4th: Setting up the Feedback Loop. This feedback loop helps you maintain vigilance over your plan.  Or said differently, how do you know your plan is working? The key here is understanding the KPIs (Key Performance Indicators) that lead to success. This can be the hardest part of Vigilant Leadership, because it requires hypothesizing, projecting, even leaning in with benchmarks. Our goal is to grow your confidence and comfort level here. If you don't define what success looks like, others will do it for you. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Going from the doer to the orchestrator can take your business to the next level. But it's not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. In this Quick Hit, you'll hear from Bradley Hamner. He's the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast. Check out the full episode here

Leading from afar is a position we will most likely be finding ourselves in for a while. Over the past couple of years, you may have found yourself in the “doer” role more often than you'd like. If you are working IN your business more than ON your business, this is the episode to help you dig yourself out of the weeds. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. In this Quick Hit, you'll hear Brett Townsend, SVP of Strategy at Quester. He's also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. Enjoy the full episode here

Differences between generations aren't anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We've heard a lot about struggles with communication, motivation, and accountability. What's going on here?! We wanted you to learn from an expert on all things generational differences, so we welcomed on Mark Beal, Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Information. He's also a Keynote Speaker and the Author of several books on Gen Z. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Building a team is a crucial step as your business matures. And your team can be a huge help in strengthening your branding and marketing efforts. In this Quick Hit, you'll hear Victoria Hajjar, Founder of Ugli Ventures. They help transform your business from ugly to beautiful and give you the tools to grow. Make sure to check out the full episode here

It's a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who's built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

It can be difficult to keep up with the marketing and branding landscape - it's always changing. Wouldn't it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That's what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. Listen to the full episode here

Now that we've covered the first two, it's time for the third principle of Vigilant Leadership: Enabling the Action Plan! Note how we said “enabling,” not “doing.” That means we'll also be talking about letting go of control. Enabling the action plan means assigning the right people to the right roles, creating foundational operating principles for success, building capability and setting expectations, letting things go, and practicing self-awareness. Put it all together in this episode. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. In this Quick Hit, you'll learn how to craft cold emails that convert from Laura Robison. She's the Founder of GainKite, an email marketing consultancy. Check out the full episode here

Every time we turn around lately, we're having discussions about accountability - with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of an organization - it erodes trust and culture, causes even top performers to suffer, and leads to an overall lack of focus and delivery of business goals. In this episode, we'll reveal how to build (and rebuild) accountability in the workplace, including doing a company-wide reset, detailing the behavior that needs to change, and keeping the focus on why you're having these discussions. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

The best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott's latest book, The Mentally Strong Leader, explores why mental strength is THE leadership superpower of our times. Catch the full episode here

Are Google Ads dead? The answer may surprise you. Digital ads - along with other performance marketing vehicles - can feel like a black box. Even for the most skilled at managing these campaigns, it can be difficult to predict the behavior of the algorithms.  However, new capabilities like AI (Artificial Intelligence) are making us smarter, more efficient, and ultimately helping us produce better results. We wanted you to learn from an expert who truly knows how to help you navigate the world of Google Ads & performance marketing, so we welcomed on Anthony Chiaravallo, the Founder & CEO of Vallo Media. They're a digital performance marketing company that helps brands & agencies implement strategies that grow revenue. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

One of the best ways to grow your business more efficiently and productively? A strong brand. In this Quick Hit, we share what can happen once you have that established: you can capture attention without having to overpay for it & generate a powerful word-of-mouth engine. Check out the full episode here

Last time we spoke about Vigilant Leadership, we covered the first principle, The Landscape Reality Check. This time, we're diving into the second principle, Strategies for Getting Unstuck: “What Must Be True” Action Planning. That is, how to action against the goals you established in The Landscape Reality Check. This involves looking at some common goals, setting up accountability checks, having a dashboard where you track & prioritize, and more. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We've all heard it: “No one is going to manage your career for you.” And it's so true! In this Quick Hit, we share how growing your credibility comes down to becoming a student of strategy and cultivating your personal brand. Hear the rest of the tips in the full episode here

Traditionally, being a spokesperson meant you were the person fronted for interviews with media. This is still the case, but the definition has broadened as the media channels have broadened. They are approached differently as the conversation is usually one-way, but should be intentionally curated all the same. How do you become a credible voice for your business when communicating across channels? We wanted you to learn from a brilliant mind in the space, so we welcomed on Peter Murphy Lewis, the Founder & CEO of Strategic Pete. They help CEOs turn marketing chaos into reliable growth. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Nonprofits, listen up: brand can be your secret weapon. So, how do you capture attention with brand? In this Quick Hit, we reveal how it comes down to inspiring people to care & cultivating culture. Make sure to catch the full episode here

If you have listened to us before, you know Vigilant Leadership is a style of leadership we uphold as being the best for creating highly effective teams. Vigilant Leadership is an elite level of leadership that draws upon a hyperawareness of what moves a business towards success, while avoiding common pitfalls that get in the way - all while leading from a place of consistent, intentional action. In this episode, we're breaking down the first principle of Vigilant Leadership, The Landscape Reality Check. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you'll ever do. What are some of the biggest challenges today's creative agencies face? Execution falls flat, and “brand” continues to be hard to explain and internalize. In this Quick Hit, we reveal what to do about these challenges. Check out the full episode here

There are many things that can distract even the very best leaders. Those include the lack of prioritization, leaning too far into empathy, the inability to give timely & direct feedback, and the desire to be liked over being respected. In these scenarios, it's essential to maintain focus and strong strategic oversight. In this episode, we take our 40+ years of combined experience paired with the many leaders we have coached and contextualize what happens, why, and what to do about it. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

When we say “brand,” we mean more than your logo, colors, and fonts. We're talking about the experience you're creating and how it's going to connect emotionally with your client, customer, or consumer. In this Quick Hit, you'll hear Ron Novak. Ron is a Founding Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work. Catch the full episode here

Humor in marketing is great in theory. But, it's not great for every brand. If you're using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They're a creative agency of marketing geniuses who craft copy so charming it'll make you dance your pants off. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Podcasting has grown a TON as a business-building tool over the past couple decades. But what does it take to start - and continue - an awesome podcast for your business or personal brand? In this Quick Hit, you'll hear our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns). Listen to the full episode here

Do you have a CRM system (Customer Relationship Management)? CRM tools have become a bit diluted over the years. But, a true CRM system can drive leads for your business like no other. We wanted you to learn from a bright mind who knows exactly how to make your CRM effective, so we welcomed on Jason Kramer, the Founder & CEO of Cultivize. They're your CRM guru for sales, marketing, and agency teams. Visit AfterTheLead.com and use code: StrategicCounsel to get $50 off the Profit Path sales tracking tool. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. In this Quick Hit, you'll hear Paul Stonick, Founder of KICK Consultancy & Former Vice President of SCADpro - a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He's also a founding cohort member of Punks & Pinstripes, a private network of transformation executives. Make sure to check out the full episode here

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We've all heard it: “No one is going to manage your career for you.” And it's so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let's make that credibility blossom. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

It helps to view social media through a marketing lens - whether you're using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. In this Quick Hit, you'll hear AJ Kumar, The Digital Maestro at The Limitless Company. Catch the full episode here

There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can't do it” mindset. What you thought was once inconceivable and impossible becomes plausible and possible. We wanted you to learn from a trailblazer who's used her voice to grow a super successful business, so we welcomed on Kari Warberg Block, the Founder & Chief Rebel at EarthKind. They've revolutionized pest control with solutions that are as kind as they are effective. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. But how exactly do you roll out thought leadership for yourself, your team, and your organization? In this Quick Hit, we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. Check out the full episode here

What's the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. We wanted you to learn from someone who's doing exactly that, so we welcomed on Zack Sugarman, the Chief Strategy Officer (CSO) of SUPERPLASTIC. They're the world's top creator of animated celebs, vinyl toys, and digital goods. You have to check out Janky & Guggimon, DOPEAMEME, and AREA15 to believe it. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

It's the process you have a love-hate relationship with…strategy planning! In this Quick Hit, you'll hear how to guide successful strategy planning by asking what you want to be when you grow up and what needs to be true in order to achieve it. Listen to the full episode here

Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! But, you likely have a ton of work to do to make your service business attractive for potential buyers. We wanted you to learn from a thought leader who knows the M&A space super well, so we welcomed on Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

You can't achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. In this Quick Hit, you'll hear how to find your inner circle by deciding how you'll continue to cultivate the inner circle you've built and looking for ways to proactively support your inner circle. Check out the full episode here

New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your resolutions translate to true, lasting life impact is by addressing them in context of your Personal Brand. We discuss 4 questions for doing just that. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

B2B marketing is a great way to attract business - and a great way to waste money, if you're not careful. How do you increase demand for your products or services through B2B marketing tactics? In this Quick Hit, we welcomed on Deanna Shimota, CEO of GrowthMode Marketing - a demand generation agency focused on driving long-term growth. Make sure to catch the full episode here

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn't otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Founder of KICK Consultancy & Former Vice President of SCADpro - a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He's also a founding cohort member of Punks & Pinstripes, a private network of transformation executives. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

How do you crack the code with Gen Zers? There's a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! In this Quick Hit, we welcomed on a very special guest who's been mentioned many times on this podcast - Anne's daughter, Corinne Westbrook. Check out the full episode here

Podcasting has grown a TON as a business-building tool over the past couple decades. We're entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We're excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns). And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop