Marketing Smarts

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about a topic ALL of our clients who want to be successful leaders deep dive into: Executive Presence. This becomes an important topic as people transition from a doer to a manager. It requires earning respect in different ways and growing your credibility as a leader. In this Quick Hit, we'll explore how to develop your Executive Presence. Catch the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It's no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. Now, oftentimes the top response is AI's answer to your search. To show up there, you have to be recognized as an authority. We wanted to feature an expert who can help you package that authority in the new world of AI, so we welcomed on Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? In this Quick Hit, you'll learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Hear how to nail that performance review, be proud of your accomplishments, and take the credit you deserve. Tune into the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about a topic ALL of our clients who want to be successful leaders deep dive into: Executive Presence. This becomes an important topic as people transition from a doer to a manager. It requires earning respect in different ways and growing your credibility as a leader. Let's explore how to develop your Executive Presence. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can't turn the work off. Your job becomes your source of validation & motivation. This is not burnout. It's something different. In this Quick Hit, you'll hear from Dr. Angélica Pérez-Litwin. She's spent over 30 years as a therapist, and is the Author of The Great Unraveling: The Silent Crisis of High Achievers and the Path to Career Harmony. Listen to the full “therapy session” here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we're kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an Actionable Strategic Plan. Many of you go through a strategic planning process yearly. It can be a lot of fun and hours of great brainstorming, but how much actually gets rolled out the way you planned? We've revamped the process to make strategic planning deliver on the real objective: an actionable strategy that moves your business. In this episode, you'll hear what makes our strategic planning process different, how to go through the planning process, the value of continued progress checks, and common pitfalls. Let's get planning! For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Who should actually do the marketing for your business? Should you do it yourself or hire a marketing team? We believe a marketing team can be a phenomenal addition to your team - they'll ensure you're staying up to date with the ever-changing marketing world, they see the world differently than the rest of your organization, and they can even teach marketing to the rest of your team. In this Quick Hit, you'll hear from marketing extraordinaire Jeff Reynolds. He's the Founder & President of Reynolds+Myers, Author of The Monster That Ate Marketing, and has top-notch insight on the best way to hire a marketing team for your organization. Listen to the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can't turn the work off. Your job becomes your source of validation & motivation. This is not burnout. It's something different. And, lots of feelings usually coincide with this, despite the achievement. So how do you disentangle yourself from your career? We wanted you to learn from an experienced expert in the space, so we welcomed on Dr. Angélica Pérez-Litwin. She's spent over 30 years as a therapist, and is the Author of The Great Unraveling: The Silent Crisis of High Achievers and the Path to Career Harmony. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing a deep dive into the 3rd component of the Personal Brand Framework: your Behaviors + Actions. In this Quick Hit, you'll hear how Behaviors + Actions are how you show up and engage in the world around you. They're how people experience you. They're manifestations of your Characteristics. And, though we say it is very difficult to change your Characteristics, you can control your Behaviors +Actions. In fact, you must, in order to achieve your Big Things. Put it all together in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Is it possible for marketing & sales to work together? If they're doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He's the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You'll also get a kick from their podcast, Whiskey Is for Closers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Happiness at work - is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this Quick Hit, you'll learn the top ways to be happier at work, based on our collective perspective and different experiences across the industry. Catch the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing a deep dive into the 3rd component of the Personal Brand Framework: your Behaviors + Actions. Behaviors + Actions are how you show up and engage in the world around you. They're how people experience you. They're manifestations of your Characteristics. And, though we say it is very difficult to change your Characteristics, you can control your Behaviors +Actions. In fact, you must, in order to achieve your Big Things. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It's no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortunately, there's a lot of competition out there, which makes it even harder for SMBs (Small and Medium-sized Businesses) striving to be seen. But, hope is not lost. In this Quick Hit, you'll hear from Tom Schwab. He's the Founder & Chief Evangelist Officer of Interview Valet, and the Author of several minibooks. Catch the full interview here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer's journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He's the Co-Founder of Metaforce and Author of many books, including Seeing the How. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com You're listening to this, so you're familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? In this Quick Hit Round 2, you'll hear more from Nora Sudduth, Co-Founder & Chief Revenue Officer of Hello Audio. Listen to the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It's no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortunately, there's a lot of competition out there, which makes it even harder for SMBs (Small and Medium-sized Businesses) striving to be seen. But, hope is not lost. Unlike traditional SEO, you can't just pay your way into building authority. You must earn it with consistent conversation that can be attributed to you. We wanted you to learn from a specialist in this space, so we welcomed on Tom Schwab. He's the Founder & Chief Evangelist Officer of Interview Valet, and the Author of several minibooks. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether it's getting reassigned, a business closing, losing a job, or even job expansion, these moments can fill us with fear, dread, panic, stress, and anxiety. How do you persevere through those moments and make them a home run? In this Quick Hit, you'll hear from Jack Oujo. He's the Bestselling Author of Too Smart to Be an Umpire, and the Founder of Oujo Wealth Strategies. Snag the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It's a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who's built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It's hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? In this Quick Hit, you'll hear from Patrice Greene & Kathy Macchi. They're the Co-Founders of Inverta, the #1 AI-powered B2B growth marketing agency. Check out the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether it's getting reassigned, a business closing, losing a job, or even job expansion, these moments can fill us with fear, dread, panic, stress, and anxiety. How do you persevere through those moments and make them a home run? We wanted you to learn from someone who knows unexpected career pivots AND baseball analogies extremely well, so we welcomed on Jack Oujo. He's the Bestselling Author of Too Smart to Be an Umpire, and the Founder of Oujo Wealth Strategies. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to make your Personal Brand your biggest competitive advantage. When we are in the midst of a middle manager struggle - or any struggle - we have the tendency to doubt ourselves. The imposter syndrome kicks in. Am I really that good? Do I have what it takes? What is wrong with me? In this Quick Hit, you'll hear why the key is to tap into what makes you YOU and modulate appropriately to shift perception. Catch the entire episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It's hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? This could be a game-changer. We wanted you to learn from a couple experts who know how to leverage AI marketing to own your POV, so we welcomed on Patrice Greene & Kathy Macchi, the Co-Founders of Inverta. They're the #1 AI-powered B2B growth marketing agency. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we're going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it's all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this Quick Hit. For more, check out the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Differences between generations aren't anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We've heard a lot about struggles with communication, motivation, and accountability. What's going on here?! We wanted you to learn from an expert on all things generational differences, so we welcomed on Mark Beal, Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Information. He's also a Keynote Speaker and the Author of several books on Gen Z. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing a deep dive into another one of the 3 Personal Brand framework components: Characteristics. We define your Characteristics as your features or attributes. They make you YOU. They are neither good nor bad. And, they guide everything you do. In this Quick Hit, you'll learn how to embrace your Characteristics to get on the path to your Big Thing. Learn more in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to make your Personal Brand your biggest competitive advantage. When we are in the midst of a middle manager struggle - or any struggle - we have the tendency to doubt ourselves. The imposter syndrome kicks in. Am I really that good? Do I have what it takes? What is wrong with me? The key is to tap into what makes you YOU and modulate appropriately to shift perception. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It seems like everyone is talking about the role AI should play in just about everything. You guessed it! Strategic action planning is no exception. You can prompt your favorite large language model aka LLM - ours is ChatGPT - to do some incredibly helpful things for your strategic action planning. In this Quick Hit, you'll hear Anne prompt ChatGPT to run a competitive analysis for her business, her Tint World franchise in Cincinnati-Newtown on Round Bottom Rd. Hear the other prompts that can be valuable for your business in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? We believe HR can evolve to better support the needs of businesses today. That means moving beyond compliance and administration with a primary focus on people development, cutting out what doesn't belong anymore, and hiring differently. Hear our ideas and personal stories from our career in this thought-provoking episode. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It is often said one of the biggest indicators of success is mindset. Attributes like resilience, focus, and managing negative thoughts have long been heralded as the mental skills needed to achieve Big Things. Just like any skill, they can be acquired through practice. In this Quick Hit, you'll hear from an expert who knows all things mental fitness. He's Joshua Lifrak, the Author of WIN TODAY and the Director of Performance & Coaching at Limitless Minds. Hit a grand slam with the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can't do it” mindset. What you thought was once inconceivable and impossible becomes plausible and possible. We wanted you to learn from a trailblazer who's used her voice to grow a super successful business, so we welcomed on Kari Warberg Block, the Founder & Chief Rebel at EarthKind. They've revolutionized pest control with solutions that are as kind as they are effective. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing a deep dive into 1 of the 3 Personal Brand framework components: Appearance. We define your Appearance as your visual & verbal presence. Visual presence is the impact of how you look with your clothes, facial expression, and posture. Your verbal presence is the impact of how you sound via your tone, intonation, vocabulary, articulation, and style. In this Quick Hit, you'll learn how to convey the image you actually want. Catch the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we're going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it's all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this episode. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing something a bit risky…we're turning over the hosting to multi-time guest Scott Mautz, esteemed Author and the writer of our foreword. We told him he could interview us about the book, and he promised to be gentle with us. We'll let you be the judge. We hope you enjoy us getting EVEN MORE vulnerable about all things book + Personal Brand in this Quick Hit. Check out the entire interview here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing a deep dive into another one of the 3 Personal Brand framework components: Characteristics. We define your Characteristics as your features or attributes. They make you YOU. They are neither good nor bad. And, they guide everything you do. In this episode, you'll learn how to embrace your Characteristics to get on the path to your Big Thing.  For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to figure out your Big Thing. We define your Big Thing as being a goal, ambition, or whatever will help you feel fulfilled. A Big Thing can be difficult to contemplate, because we tend to confuse what we want for ourselves with what we want on behalf of others. In this Quick Hit, you'll hear 1 of the 5 big questions to ask yourself to help you figure out your Big Thing. Hear the other 4 big questions in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Public speaking. Do those words give you butterflies? You're not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you're speaking or communicating on social media. We wanted you to learn from an expert with an incredible passion for helping you find your voice, so we welcomed on Israel Duran. He empowers purpose-driven speakers, leaders, entrepreneurs, and companies to achieve exponential growth. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We've all been there. You're trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do it without teetering on the edge of burnout? This is a very real struggle for high performers. It's so crucial to achieve your Big Thing the right way. In this Quick Hit, you'll hear from Dr. Rebecca Hubbard. She's a Licensed Clinical Psychologist, Certified Kemetic Yoga Instructor, and Burnout Prevention Strategist and Speaker. Make sure to take her quiz, What's your productivity pattern? You can check out the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! But, you likely have a ton of work to do to make your service business attractive for potential buyers. We wanted you to learn from a thought leader who knows the M&A space super well, so we welcomed on Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In this installment of The Power of Your Personal Brand Series, we're talking about how to overcome triggers. We all have them, and they often evoke certain Appearances & Behaviors + Actions that are not favorable for our Personal Brands. Triggers can be detrimental to our Personal Brands because they tend to drive knee-jerk reactions and feelings that are intense.  When we act on them, our Personal Brand starts looking inconsistent. In this Quick Hit, you'll hear a strategy for dealing with triggers to help you maintain authenticity with your Personal Brand. Hear 3 more strategies in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It seems like everyone is talking about the role AI should play in just about everything. You guessed it! Strategic action planning is no exception. You can prompt your favorite large language model aka LLM - ours is ChatGPT - to do some incredibly helpful things for your strategic action planning. Things like asking it to run a competitive analysis for your business, asking it to run industry trends, and asking it to give an ideal customer profile aka ICP. As with anything, there are some watchouts. Enjoy this special look at Anne's Tint World franchise in Cincinnati-Newtown on Round Bottom Rd. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We thought it would be appropriate to do a series that contextualizes the content in the book. Welcome to The Power of Your Personal Brand Series! Today, we're talking about the difference between a persona and a Personal Brand - and why it is so critical in framing the way you lead. In this Quick Hit, you'll hear us break down whether you're trying to create your Personal Brand from scratch. Ponder all 4 questions in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It is often said that one of the biggest indicators of success is mindset. Attributes like resilience, focus, and managing negative thoughts have long been heralded as the mental skills needed to achieve Big Things. Just like any skill, they can be acquired through practice. We wanted you to learn from an expert who knows all things mental fitness, so we welcomed on Joshua Lifrak. He's the Author of WIN TODAY, and the Director of Performance & Coaching at Limitless Minds. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

In this Quick Hit, we tackle 2 aspects of our business - Organizational Development + Coaching - and explore why they are most powerful when organizations leverage them TOGETHER. Getting the right structure to serve the business paired with the right people in each of the seats - and then, ongoing attention and coaching for each person - is the key to a highly functioning team. Dive deeper in the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing a deep dive into 1 of the 3 Personal Brand framework components: Appearance. We define your Appearance as your visual & verbal presence. Visual presence is the impact of how you look with your clothes, facial expression, and posture. Your verbal presence is the impact of how you sound via your tone, intonation, vocabulary, articulation, and style. In this episode, you'll learn how to convey the image you actually want. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Let's face it: every high performer has an area where they struggle. And, it is almost always a soft skill. What can we do about this? Use your soft-skill struggle as a superpower. You're in for a real treat in this Quick Hit, as we get VULNERABLE about the struggles & triggers we've been called out for in our careers. Catch the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're doing something a bit risky…we're turning over the hosting to multi-time guest Scott Mautz, esteemed Author and the writer of our foreword. We told him he could interview us about the book, and he promised to be gentle with us. We'll let you be the judge. We hope you enjoy us getting EVEN MORE vulnerable about all things book + Personal Brand. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

The mood of your team members is essential. Not just for business - for their personal well-being, too. It's truly amazing what can happen to your productivity, culture, and sales when you're feeling good. In this Quick Hit, you'll hear from Dr. Mary Donohue, CEO of The Digital Wellness Center. They help teams experience the transformative power of Mood Elevation Technology. Check out the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we're talking about how to figure out your Big Thing. We define your Big Thing as being a goal, ambition, or whatever will help you feel fulfilled. A Big Thing can be difficult to contemplate, because we tend to confuse what we want for ourselves with what we want on behalf of others. Today, you'll hear 5 big questions to ask yourself to help you figure out your Big Thing. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Today, we are going to do something a bit different. We're doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It's called Ad Legends, and it's the world's first fully-functional AI-powered advertising agency. In this Quick Hit, you'll hear from Founders Dave Metcalf, Steve Metcalf, and Founding Ambassador (and returning guest) Jimmy Smith. Explore the full episode here

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We've all been there. You're trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do it without teetering on the edge of burnout? This is a very real struggle for high performers. We tend to wear burnout as a badge of honor, but it is anything but. It causes physical, mental, and emotional issues that can be hard to recover from. Which is why it's so crucial to achieve your Big Thing the right way. We wanted you to hear from an expert with a ton of experience in this area, so we welcomed on Dr. Rebecca Hubbard. She's a Licensed Clinical Psychologist, Certified Kemetic Yoga Instructor, and Burnout Prevention Strategist and Speaker. Make sure to take her quiz, What's your productivity pattern? For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Historically, many PE-backed firms don't take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? In this Quick Hit, you'll hear from Marc Rust. He's the Managing Director of Consequently Creative (CQC), who helps private equity increase portfolio company valuations & navigate change with brand momentum. Listen to the full episode here