The Financial Coach Academy® Podcast

Have you been spinning your wheels with marketing, doing all the things you're supposed to do…but feeling like you're getting nowhere? You're showing up on social media, going to networking events, having coffee chats, but your client list isn't budging. Most of us think the solution is to do more—add another platform, attend more events, schedule more meetings.What if that's actually making things worse?There's this pattern that happens with so many financial coaches. They start with Instagram, post for a couple months without much to show for it, then decide they need LinkedIn too. Maybe YouTube. Before they know it, they're spread so thin that nothing works well. Their content gets watered down, their message gets muddy, and they're exhausted without the clients they want.The same thing happens with networking. A few events don't lead to clients, so the response is to book more coffee chats and attend more events. But here's the thing (and you probably already know this): quantity rarely solves a quality problem. If your Instagram posts aren't connecting with the right people, making more of them won't fix that. If your networking conversations aren't turning into business, having more of the same conversations probably won't change much either.We get caught up in mistaking activity for progress. We feel busy, we're checking boxes, but we're not actually moving anything forward in our business.There's a different way to think about this. Instead of asking, “what else should I be doing,” what if you asked, “how can I make what I'm already doing more effective?” That shift changes everything.This episode breaks down how to stop the marketing hamster wheel and start seeing real results without burning yourself out. We'll talk about why doing fewer things better often leads to more growth than trying to be everywhere at once, and how to create what I call a learning loop that actually moves your business forward.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Quantity rarely solves a quality problem. If your Instagram posts aren't resonating, making more won't fix the disconnect with your ideal clients.Stop asking “what else should I be doing” and start asking “how can I make what I'm already doing more effective.” This one question shift changes your entire marketing approach.You're mistaking activity for progress when you feel busy checking marketing boxes but your client roster isn't growing.True scaling often means doing fewer things better. The most successful coaches aren't doing more marketing activities than you, they're being more intentional with what they choose.Sometimes the best way to help a plant thrive isn't to plant more seeds, but to prune what's already growing. Your marketing needs refinement, not expansion.A simple shift from “DM me if you have questions” to “DM me with the word ‘budget' to receive my free guide” can make all the difference in your conversion rates.Create a learning loop: action, evaluation, refinement, then action again. Real growth happens when you get better at the fundamentals, not when you constantly try new things.

What does it really mean to be a financial coach in integrity with what we do? This week on the podcast, we're tackling this head-on, talking about the realities behind what's often seen but seldom spoken about. It's the challenges behind coaches coaching coaches (say that three times fast!) and staying in integrity with how we market ourselves and being open and transparent with clients.In this episode, you'll hear some real-life examples of the vulnerable (and the ick) when it comes to coaches coaching coaches and I hope you hear my invitation to really think about your own role as a financial coach. How do you balance ambition with honesty? How do you navigate the complexities of scaling a business while staying true to your mission? These are just a few of the ideas you'll hear, as well as my own answers to these questions.So, if you're curious about what it really takes to uphold integrity in financial coaching, if you're looking to find a balance between your financial acumen and your coaching spirit, or if you're simply seeking a heart-centered approach to this profession, this episode is for you.Tune in to discover insights that could redefine your approach to financial coaching. Trust me, you don't want to miss this one!Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Don't be afraid to step outside your comfort zone, but never step outside your integrity zone - the distinction between growth and compromise matters more than you think.The coaches coaching coaches industry often becomes a pyramid where the only six-figure business they've built is teaching others to build the business they never actually built themselves.Ask this critical question before hiring any business coach: Have they succeeded at the actual thing they're teaching, or only at teaching it?Over-promising is the supplement industry of coaching - claiming your program cures everything while delivering results you can't control.Two sides make financial coaches powerful: the dreamer who believes in potential and the realist who sees the hard work required.The life coaching pyramid targets you as the easier sale - coaches buy faster than real clients because hope sells better than results.Truth in marketing means being honest about what you haven't achieved, not just highlighting what you have - transparency builds more trust than hype ever will.

Ever tried to talk a client out of a risky decision? Found yourself pushing harder when they won't listen to your advice? If you've ever felt your stomach drop when a client chose the path you knew was wrong, this episode is for you.Here's the uncomfortable truth: when we try to control our clients' choices, it's usually not about them. It's about us. Our insecurity that their mistakes will reflect badly on our coaching. Our arrogance in thinking we can predict the future and know what's best for everyone.But here's what I learned after years of doing this: trying to shelter clients from consequences actually slows down their growth. The very skills they came to us for - making intentional, informed decisions and learning to pivot when things go sideways - only develop when they experience real world outcomes, both good and bad.In this episode, I share the mindset shift that changed everything for me. My job isn't to be right or protect clients from ever feeling regret. It's to help them become more resourceful and confident in their ability to respond when life throws them a curve ball.You'll hear the exact approach I use when clients insist on strategies I think are risky. How to create extreme clarity by mapping out best case, worst case, and most likely scenarios. The questions that illuminate financial, emotional, and logistical impacts without fear mongering. And how to help clients build contingency plans that make risky moves safer.This isn't about becoming a yes-person who just smiles and nods. It's about the difference between coaching and controlling. Between building resilient clients and making their success about your ego.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Your need to control client decisions isn't about protecting them - it's about protecting your ego from their potential mistakes.Real progress happens when clients learn to make intentional decisions and pivot when needed, not when they follow your blueprint perfectly.Stop robbing clients of consequences because that's exactly what they need to build the skills they came to you for.When a client wants to take a risky path: Map out best case, worst case, and most likely scenarios - then let them choose with eyes wide open.Ask yourself: Am I making their success about my comfort or their growth?The goal isn't for clients to make the same decision you would - it's for them to make clear, confident decisions they can handle.Ethical coaching means walking beside clients with your eyes open and theirs, not telling them which direction to go.

Have you ever met someone in person after following their content and thought, “Wow, they're exactly who I thought they'd be”? That's the power of authenticity, and it's what your clients are looking for too.Today we're talking about something I see happening a lot in our profession—coaches trying to sound like someone else instead of developing their own voice. I'll share why this matters more than you think, where the line is between inspiration and copying, and how to create content that sounds like you.I'll also share something else I've been ruminating on for the last year or so: We've somehow lost the art of giving credit where it's due. There used to be blog circles where content creators would openly build on each other's ideas, linking back and adding their own perspectives. But somewhere along the way, we stopped doing this.Here's what I know for sure: Your clients don't expect you to generate every idea in isolation. They want to work with someone real; someone who speaks their truth, shares their experiences, and isn't afraid to acknowledge where their inspiration comes from.I'll walk you through practical ways to develop your authentic voice, including how to start with real conversations instead of other people's content, and why your vulnerability creates connection in ways that polished, generic content never will.Plus, I'll share why I took a three-month content consumption break and how it helped me find my voice again. Sometimes the most distinctive coaches consume less content from their direct competitors and find inspiration elsewhere entirely.This conversation will help you show up as yourself in your business, which truly is your greatest asset as a coach.Listen in to discover how authenticity isn't just about integrity; it's about building a sustainable business that attracts the right clients and creates meaningful transformations.Links & Resources:Financial Coach Academy Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Your clients hire you for your perspective, not your ability to sound like someone else. They can sense when something feels off even if they can't put their finger on it.Start with conversations you've actually had with clients or friends instead of starting with other people's content; real questions create real connections.Giving credit doesn't diminish your authority—it actually shows you're engaged with your field and humble enough to acknowledge others.The most distinctive coaches often consume less content from their direct competitors and find inspiration from psychology, behavioral economics, or leadership development instead.If you have to ask yourself “would I be comfortable if someone changed my content this way?” then the simplest solution is to give credit.Your vulnerability creates connection in ways that polished, generic content never will; share your money mistakes, lessons, and turning points.Content creation becomes easier and more enjoyable when you're drawing from your own well of experience rather than trying to maintain someone else's voice.

I used to lose sleep before coaching sessions where I knew I had to deliver tough news. If I saw someone's finances and they were way over budget every month, I felt like, oh my gosh, I'm going to have to be the messenger of terrible news. What are they going to think? How are they going to react?Today we're talking about those conversations that make your stomach tighten—the ones many coaches want to avoid because they think their client will be unhappy or uncomfortable. But when we avoid these conversations, problems compound, resentment builds, and most importantly, we fail to serve our clients with the honesty they deserve.We'll cover the specific language that transforms these dreaded moments into opportunities for deeper connection. Instead of saying “at this rate, it will take you 13 years to pay off your debt,” you'll learn how a simple reframe can shift everything. Plus, I'll share how asking clients to rate their financial health on a scale of one to ten changed my entire approach to difficult conversations.Whether it's discussing negative cash flow, addressing spending habits that don't align with goals, or talking about business finances that aren't working, you'll get concrete phrases and questions that create openness instead of defensiveness. We'll also talk about what happens when clients get emotional (because money is emotional) and how to handle those vulnerable moments in ways that deepen trust rather than damage it.If you've ever felt uncomfortable having to tell a client something they don't want to hear, this episode gives you the tools to approach these conversations with confidence. Because the truth is, delivering tough news with care is one of the most valuable services we provide as financial coaches.Links & Resources:Ultimate Growth GuideJoin the Facebook groupEpisode 27: The Stages of Learning for Financial CoachesKey Takeaways:Preparation beats panic: Practice what you'll say before tough conversations, because delivering bad news with care is one of the most valuable services you provide as a coach.Questions starting with “why” create defensiveness, but “what” and “how” create openness. Choose your question words carefully to unlock client insights.“You should have” focuses on a past that can't be changed, while “Let's explore what's working” builds on strengths that already exist.Emotional moments aren't interruptions to coaching. They're opportunities to create profound trust by staying present without trying to fix or change the feelings.Ask clients to rate their financial health 1-10 before delivering tough news; often they already know something's wrong and just don't want to face it alone.Every problematic financial habit began as an attempt to meet a legitimate need. Acknowledge this and clients feel seen rather than judged.Your comfort with client emotions directly impacts your effectiveness as a coach; when you can hold space for tears without rushing to solutions, real transformation begins.

Many coaches think they need to be everywhere on social media, posting constantly and hoping their ideal clients will find them. But there's a problem with putting all your eggs in the social media basket: social media in 2025 is not the same social media from 10 years ago. And that means that growing a business on social media is leaving too much to chance.This week, we're talking about why email marketing matters more than ever for financial coaches (and, honestly, any business). You'll hear why your social media following isn't really yours and how one of the contractors in my business lost her entire Facebook account overnight. We'll also cover the six strategies that actually work for growing your email list, including the one approach that we often see coaches completely overlook.If you've been wondering how to get people to actually sign up for your list, or why your current strategy isn't working, this episode breaks down exactly what you need to know. From creating lead magnets that people actually want to understanding the psychology of what makes someone open your emails week after week.Plus, I'll share the biggest mistake coaches make with their email lists and the simple fix that can change everything. Whether you're just starting to build your list or looking to breathe new life into an existing one, you'll walk away with practical steps you can implement right away.Links & Resources:Ultimate Growth GuideJoin the Facebook groupEpisode 93: Client Conversations with Nora SudduthEpisode 94: Build Trust to Attract Financial Coaching ClientsKey Takeaways:Your social media following is rented space, but your email list is property you actually own—and no algorithm change can take it away from you.Nobody wants another newsletter in their overflowing inbox. They want solutions to their problems, so lead with value, not volume.Email marketing delivers $35 for every $1 spent, while social media posts disappear into the void. That's why email is the foundation of a sustainable coaching business.The best lead magnet creates an immediate win: don't give them 17 steps to transformation, give them one thing they can implement today and see results.Stop asking, “Will you join my newsletter?” and start saying, “I have a resource that helps with exactly what you just mentioned. Can I send it to you?”Financial coaching requires nuance and depth that a social post can't deliver, but an email creates the private space people need to engage with sensitive money topics.The most important email strategy isn't how often you send or what day you choose; it's consistency and value in every single message that hits their inbox.

Starting a new career can be a challenge. In many instances, we have the opportunity to learn from a mentor or manager who can guide us in the right direction. And while I serve as a mentor for financial coaches, few have actually experienced or witnessed a financial coaching session. So I was thrilled when a member of our online community agreed to allow me to record a coaching session as I coached her around a financial decision she was trying to make. See, she had asked for input from our online community but received so many different responses she was actually further from a decision than before.I hope you'll tune in to this bonus episode and hear how we walk through Lydia's decision. I share a bit of what pre-work I did before the session and why I approached the session like I did. Please pardon the audio quality; this is the first of what I hope to be a number of examples of what a coaching session looks like in real time.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:The clarity required to make a confident financial decision comes not from avoiding the worst-case scenario, but from being fully prepared for it.When facing a major financial choice, ask yourself: Am I making this decision from a place of fear or from a place of purpose-driven growth?True financial courage isn't eliminating all risk—it's understanding exactly what you're risking and deciding it's worth the potential gain.Your relationship with money reveals itself most clearly when you articulate what you believe you'll gain from spending it.Indecision is exhausting; a clear “no” is often more empowering than a perpetual “maybe.”Financial coaching isn't about telling someone what's mathematically optimal; it's about guiding them to clarity through their own values and circumstances.The next time you're stuck in financial uncertainty, remember: The decision isn't the point. The process is the point.

Financial coach and bookkeeper Amber Joy Pietrangelo never planned on having her own business after business classes in college completely turned her off from entrepreneurship.But now, Amber has created a unique coaching approach where bookkeeping and financial guidance blend seamlessly. In her own business. After struggling through multiple career and business shifts, Amber discovered her “magic sauce,” getting financial data organized and then helping clients truly understand what the numbers mean for their future decisions. What started as a search for purpose after personal struggles has evolved into her own authentic business model.Working as a CFO for a nonprofit while maintaining her coaching practice, Amber shares in this week's episode how she finally stopped trying to do business “the right way” and instead trusted her intuition. She says she's surrendered and allowed things to be what they are, contrasting her current confidence with her early days of trying to copy other successful coaches.For new financial coaches, Amber offers this wisdom: “Really listen to your own intuition and give yourself permission to follow it.” She believes businesses achieve longevity precisely because they embrace change rather than rigidly sticking to predetermined formulas.Listen in to hear how finding your own path, even when it's messy, leads to both personal fulfillment and a thriving practice that genuinely serves others.Links & Resources:Ultimate Growth GuideJoin the Facebook groupAmber's WebsiteKey Takeaways:Embrace your unique combination of skills rather than forcing yourself into a single professional identity.Trust your gut when building your business; the sooner you listen to your intuition instead of following others' formulas, the faster you'll find your authentic path.Connection beats promotion. One-on-one relationships and referrals create more stability than aggressive marketing tactics that don't align with your natural style.Your business model should make you feel good; if juggling multiple roles drains you, it's unsustainable, regardless of what the numbers say.Is your approach working? Ask yourself “How does this feel?” instead of just “Is this profitable?” to build a business that energizes rather than exhausts you.Businesses achieve longevity through embracing change, not by rigidly following initial plans when they no longer serve you.The magic isn't in getting the numbers right—it's translating those numbers into meaningful insights that help clients make better decisions.About Amy Joy PietrangeloAmber Joy Pietrangelo is a financial coach and bookkeeper who lives in Michigan's Upper Peninsula. After joining the Financial Coach Academy® in 2019 while searching for more purpose in her life, Amber has built a unique coaching practice that combines her accounting background with intuitive coaching. She currently works as a CFO for a local nonprofit while supporting women with service-based businesses through her coaching and bookkeeping services. In this interview, she shares insights about her business model, her journey of finding her authentic coaching style, and advice for new coaches.

Are you wrapping up clients' final sessions with an awkward “goodbye and good luck”? You might be missing the biggest opportunity in your coaching business.We continue our series on delighting clients this week by focusing on what happens after their formal program ends. Financial wellness isn't a destination—it's a lifelong journey with new challenges at every stage. By maintaining meaningful relationships with past clients, you create both ongoing value for them and sustainable growth for your practice.Think about it: your past clients already know your value. They've experienced the transformation you provide firsthand. When you create intentional ways to stay connected, these relationships become the foundation of a thriving, sustainable business where you're not constantly chasing new leads.In this episode, we break down the three essential components of a great off-boarding process: the celebration session that highlights client progress, documenting their journey as a touchstone they can return to, and providing a success toolkit that equips them for continued growth on their own.We also explore two proven models for ongoing support. The periodic coaching program offers flexible check-ins that evolve as clients progress—starting monthly, then quarterly, and eventually semi-annual—focusing on strategic planning rather than budgeting basics. For some practices, a community membership program creates connections between clients on similar journeys.Beyond these formal touch points, we share practical ways to stay meaningfully connected through your connection calendar and regular communication that feels personal, not promotional.The most powerful outcome of these strategies? A natural referral culture where clients enthusiastically share their experience with others. Links & Resources:Ultimate Growth GuideJoin the Facebook groupGet your Client Journey RoadmapKey Takeaways:The celebration session transforms a final meeting into a powerful launch pad for clients' independent success by highlighting their growth journey and newfound skills.Document your clients' progress throughout the coaching relationship—it becomes their touchstone during future financial challenges when you're not there.Periodic coaching evolves with your clients' needs: monthly → quarterly → semi-annual, focusing less on budgeting mechanics and more on being their strategic thinking partner.Your clients don't stop needing guidance after their program. Rather, they need different guidance as new life stages bring fresh financial challenges they've never navigated before.To increase your referral rate, stop asking for referrals and start creating client experiences so transformative they naturally want to share you with others.The most meaningful client communications aren't about your business news. They address the specific financial concerns of people already managing money well.Financial stability in your coaching business starts with client relationship stability; when past clients become your marketing department, algorithm changes can't touch your growth.

Are you caught checking client emails on family movie night or waking up at 3 a.m. worried you forgot to send that follow-up? Your love for financial coaching might be getting buried under a mountain of admin tasks.As coaches, we're drawn to this work because we want to help people transform their relationship with money. But the reality is that running a business involves so much more than just coaching sessions. There's follow-ups, reminders, contracts, payments, forms, and dozens of other little tasks that can quickly overwhelm you.The good news? You don't need to figure this all out on day one. When you're just starting out, keeping things simple is actually better. Don't let tech distract you from what will truly move the needle in your business: talking with people, marketing, and focusing on getting results for your clients.But as your coaching practice grows, you'll start to notice the warning signs that it's time to level up your systems. Maybe you feel anxious that you're forgetting important client details. Perhaps you've caught yourself missing emails or deadlines because the small tasks are falling through the cracks. Or you might find yourself constantly pulled away from family time because you suddenly remembered something urgent you forgot to do for a client.In this week's episode, I walk through the essential tech tools that can transform how your business runs, when exactly to add each one, and how much they really cost. I'll also share why I don't recommend the all-in-one options that initially seem so appealing (and why I'm grateful they weren't available when I started).Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Start with just a scheduling software. Everything else can wait until you actually need it, so you can focus on what moves the needle: talking to people and getting results.Feeling anxious about forgetting client details? That's not just stress—it's your business telling you it's time for better systems.Don't put all your tech eggs in one basket; separate tools that communicate with each other provide better service and less risk than all-in-one platforms.Your business deserves proper tools—$47-67 monthly for professional systems is a small price to pay for hours saved and stress avoided.Systems are about organization creating the mental space to actually enjoy coaching again instead of drowning in admin tasks.When family time gets interrupted because you suddenly remembered a client task, it's not a work ethic problem; it's a systems problem.The right tech tools don't just make your life easier, they will transform your client experience from “she seems disorganized” to “wow, she's incredibly professional.”

I don't think I need to tell you about the chaos social media has experienced lately. Meta goes down from time to time. Instagram suddenly changed square feeds to vertical graphics with no warning. TikTok's future remains uncertain.It's too much to keep up with, and even if you understand the “rules,” they're bound to change in the coming months. While there's still value in social media, we can't really rely on it.In this episode, I'm sharing why email marketing needs to be the absolute foundation of your financial coaching business—not social media. While social media platforms constantly shift and change, email marketing remains rock solid, giving you direct relationships with your audience that you actually own and control.I've watched coaches pour endless hours into building their social media following, using all the right hashtags and following trends, but struggle to convert followers into paying clients. Email marketing changes that equation completely. When someone checks their email, they're in a completely different mindset than when scrolling social media—more focused and intentional with their time.Ready to build your email marketing foundation? Listen in for two practical approaches you can start using today, plus a third option to work toward as your business grows.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Building your business on social media? You're renting property on shaky ground where the landlord changes rules without notice.Your email list is the only marketing asset you truly own—take control of your business future by starting to build it today.When was the last time someone replied to your social post? One email brought me 78 replies from engaged potential clients.Financial decisions require privacy—email creates the safe space your audience needs to engage with sensitive money topics.Want to welcome new subscribers properly? Create a simple 3-email sequence that delivers value, shares your approach, and offers a quick win.Email marketing creates consistency. Replace feast-or-famine client acquisition with steady relationship building that keeps you top of mind.Start where you are: begin with regular emails OR a welcome sequence, then work toward the hybrid approach as your confidence grows.

If you've ever felt like there's not enough time to get everything done in your financial coaching business, you're not alone. Starting a business is tough, especially when you're trying to do it on the side of a 9-to-5. This week on the podcast, we're sharing some golden nuggets on how to efficiently split your time between the essential tasks: working ON your business, snagging those crucial clients, delivering knockout coaching sessions, and keeping your own learning game strong. Plus, we've got a killer time allocation strategy that's perfect for anyone in the early stages of their coaching journey.We're challenging the notion that more hours equals better results. With our practical tips, you can make those precious hours count, focusing on what truly moves the needle in your business.From the must-do client attraction activities to avoiding the common pitfalls that trap new coaches, we're laying it all out there. And because we know how overwhelming it can be, we're also sharing a list of key podcast episodes that are game-changers for upping your client game (you can check out the links to those below!).Links & Resources:Episode 49: The Power of a Financial Coaching ProgramSpecialty Toolkit: A 90-Day Financial Coaching ProgramUltimate Growth GuideEpisode 9: How Do I Get Clients as a Financial Coach?Episode 25: Building Trust in Financial Coaching with the Trust TriadEpisode 28: Why Aren't You Getting More Clients?Episode 34: How to Talk About What You Do as a Financial CoachEpisode 43: How to Get More Coaching Clients from Social MediaEpisode 44: Identify & Craft Your Why for Financial CoachesEpisode 52: Real Talk on Social Media for Financial CoachesEpisode 53: How to Get More Referrals from Your BNI MembershipEpisode 56: How to Use YouTube as a Marketing Strategy

"Not a single person on their deathbed says, 'I really wanted to get to a net worth of $1.5 million and I only got to 1 million, and I'm so upset.'" Dr. Jordan Grumet, author of "The Purpose Code," challenges us to rethink what truly matters when it comes to money and purpose.Jordan found his path to medicine after losing his father unexpectedly, and this personal experience gave him a unique perspective that now shapes how he helps others think about wealth, purpose, and what truly matters.This week on the podcast, Jordan, a hospice doctor, shares what people actually regret at the end of their lives (hint: it's never about not having enough money). Instead, they wish they had found the courage to pursue experiences and activities that lit them up.We explore the difference between "big P purpose" (those anxiety-inducing, goal-oriented dreams) and "little p purpose" (the everyday activities that bring us joy and fulfillment). Jordan explains why focusing on the process rather than the outcome often leads to more satisfaction.For financial coaches, this conversation offers a great perspective on how to help clients balance their pursuit of financial goals with living purposefully today. Jordan challenges the idea that spending money must always have a direct financial ROI and suggests instead that "happy money comes in, and then it behooves you to put happy money back out there."Whether you're a financial coach looking to better serve your clients or someone searching for more meaning in your own life, this conversation will help you rethink your approach to purpose and wealth.Links & Resources:Ultimate Growth GuideJoin the Facebook groupThe Purpose Code by Dr. Jordan Grumet Visit Dr. Jordan Grumet's website  Listen to Earn and InvestHappy Money by Ken HondaKey Takeaways:Purpose isn't something you find after achieving financial goals—it's what you create through small, everyday activities that light you up.Check your calendar: Are most entries activities you loathe or activities that energize you? Your answer reveals how purposeful your life truly is.Money isn't the goal; it's simply a tool to help you spend more time doing things that matter and less time doing things you hate.No one on their deathbed regrets not reaching a higher net worth—they regret not having the courage to pursue experiences that mattered to them.When clients say "I want financial freedom," ask "why?" repeatedly until you uncover the real purpose they're seeking beneath the numbers.The achievement treadmill keeps you chasing bigger goals while never feeling "enough"—step off by finding joy in the process rather than fixating on outcomes.Little purpose creates big happiness when it connects you with others—the strongest predictor of a fulfilled life isn't wealth but meaningful relationships.

You know that sneaky trap called the “excellence zone”? It's those tasks you're pretty good at, maybe even enjoy a little? For me, it was organizing client financials into spreadsheets and setting up systems. The trap is that because you're good at it, it's easy to keep doing it yourself. Even when it's time to let it go.But every minute you spend there is a minute you're not spending in your true zone of genius. That's the sweet spot where you're making the impact you wanted to make when you first went into business.This week, I'm sharing what happens in these two zones after you hire your first team member. And it might not be what you think. I learned the hard way that trying to train my first hire while maintaining my full client load was like trying to build a house while also running a marathon. Something's got to give.I'll walk you through our practical seven-step training process that takes more time up front but means you're catching fewer errors on the back end and putting out a lot fewer fires later. You'll learn why blocking off 20% of your client hours during training is actually an investment in an amazing new team member, not a loss of time or revenue.Some of our biggest leaps forward at Fiscal Fitness, my own coaching practice, happened after I learned to let go and trust my team. Now imagine if all your time was spent just coaching clients. How would that feel? That is possible for you, and I'll show you how to get there step by step.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Hiring your first support person might actually be harder than launching your business because you're learning a completely new skill set while still running everything.Your “excellence zone” is a sneaky trap. Those tasks you're good at keep you from your true zone of genius where your business actually grows.Create a “rainy day project” for your new hire. They need productive work when waiting for your input, not just idle time.Before bringing someone on, set up a growth fund. Small savings now will cushion the temporary revenue dip later.Scheduled check-ins work better than constant availability. Try 9 a.m., noon, and 4 p.m. meetings instead of answering questions all day.Let them teach it back to you. When they demonstrate what they've learned, you'll see what they've truly absorbed.Trust unlocks growth. Some of your biggest business leaps will happen only after you learn to let go and truly trust your team.

You've got a client who's ready to work with you—they've paid for their first session and now you're feeling those pre-session nerves. Sound familiar?In this episode, we talk about what's really going on in your client's mind when they show up for that first paid session (hint: they're probably more nervous than you are). I share the exact structure I use to make sure every client leaves their first session feeling heard, hopeful, and clear on their next steps.From creating a warm welcome that puts your clients at ease, to helping them see their full financial picture (often for the first time), we cover how to make your first paid sessions truly valuable for your clients. I share my biggest mistakes and what I learned from them, so you can skip the trial and error phase I went through.Plus, I walk through our follow-up system that keeps clients engaged and taking action even after the session ends. Whether you're new to paid sessions or looking to make your current process even better, this episode will help you create an experience that has your clients saying “they get me” and ready to take the next step in their journey.Links & Resources:Ultimate Growth GuideJoin the Facebook groupEpisode 91Key Takeaways:Want your clients to open up about money? Start by acknowledging their courage - it takes guts to share your finances with a stranger and pay them for help.Trying to solve every financial problem in one session isn't generous, it's overwhelming. Pick their most exciting goal and solve it completely.Your clients can sense when you're in your head worrying about delivering value. Their emotional rollercoaster is 10 times bigger than yours.Numbers tell a story, but you need to narrate it out loud. Walk clients through your thinking process so they can see how you got to the solution.The magic isn't in telling clients to spend less, it's in finding their big goal that makes them excited enough to actually change their habits.When a client shares multiple money goals, celebrate internally. They're showing you they have a genuine need for ongoing coaching, so don't try to tackle all those goals at once.Your follow-up system is a safety net that catches clients before they fall off track. Make it systematic but personal, like checking in when reality and procrastination typically hit.

If you've ever stared at your computer screen wondering how to create a website that actually works for your coaching business (without spending a fortune or getting lost in the technical details), this episode is for you.Ginnie Rowe from DGR Communications shares her years of digital marketing wisdom to help you tackle your website with confidence. Whether you're just starting out and need a simple way to establish your online presence, or you're ready to take your existing website to the next level, Ginnie breaks down exactly what you need to know – and what you can safely ignore for now.We explore questions like: Do you really need a blog right away? (Spoiler: probably not.) How much should you spend on your first domain name? And what happens if you start with a basic website builder but want to switch platforms later?Ginnie also shares her practical insights on choosing colors and creating content that actually connects with your ideal clients. If you've been wondering whether that black and neon green financial website is really the best choice... well, you'll want to hear her thoughts on that.Want to learn more? Ginnie is offering special resources for podcast listeners, including website tips for coaches just getting started and a website maintenance package for those ready to stop worrying about the technical stuff behind the scenes. Find all the details at DGR communications.com/website-tips or in our show notes.Links & Resources:Ultimate Growth GuideJoin the Facebook groupTips for your starter websiteGet Ginnie's website maintenance specialAbout Ginnie RoweBorn in Virginia and raised in Argentina before moving to the UK at 18, Ginnie brings decades of marketing experience across three continents. After working in marketing agencies for 12 years, including as Client Services Account Director for Carlson Marketing in England, she and her husband David moved to Arizona in 2006 and founded DGR Communications.Ginnie's strength lies in digital strategy and helping businesses achieve clarity in their brand messaging. Her approach focuses on creating websites and marketing strategies that authentically reflect both the business owner's personality and their client's needs. When not elevating her clients' online presence, she enjoys yoga, hiking with her German Shepherd, traveling the world, and enjoying Arizona evenings with a good book and glass of wine.Key Takeaways:Start with the basics and secure your domain name first. This is your digital real estate that costs just $10-20 per year but establishes your professional identity.Your website gives you credibility. Even a simple one-page site proves you exist when someone checks after getting a referral.Don't overthink your starter website; begin with just home, about, and contact pages rather than getting stuck in perfectionism.Skip the blog when starting out—an outdated blog signals neglect, while no blog at all goes unnoticed.Ensure your website reflects who you actually are; a disconnect between your bubbly personality and a sterile website confuses potential clients.Your website is a breathing, living tool—neglecting it for months is like abandoning your 24/7 marketing representative.Drive traffic back to your website from newsletters and other channels—more traffic means higher search engine rankings and greater visibility.

Want to know how you can make money as a financial coach? Get excited – in today's episode of the Financial Coach Academy Podcast, we're going to dive deep and discuss all the creative ways you can increase your revenue (from recurring/subscription options to 1:1 work). I'm so excited to welcome fellow financial coach, Jean Chatzky who is joining us today for this conversation. Jean is the CEO of HerMoney.com and host of the podcast HerMoney With Jean Chatzky. A New York Times and Wall Street Journal best-selling author, her latest book is Women with Money: The Judgment-Free Guide to Creating the Joyful, Less Stressed, Purposeful (and Yes, Rich) Life You Deserve. When people hear the words “financial coach” often, they think of someone who is right there with you, coaching you through – and that's absolutely true, but there's so much more that you can offer as a certified financial coach. Yes, you can absolutely work individually with your clients, but you can also offer a wide variety of programming that allows your current and future clients to engage with you in many different ways. From masterminds to digital downloads to courses…the options are endless.Key Takeaways:The moment you stop talking and truly listen is when clients have their biggest financial breakthroughs.Technical expertise gets you hired, but empathy makes you irreplaceable in a client's financial journey.Your most distinctive background experiences aren't distractions from coaching; they're your unique selling proposition for connecting with specific audiences.The best coaches know when to set aside their knowledge and simply hold space for a client's financial emotions to surface.Financial stress costs companies more in lost productivity than paying for financial wellness programs ever could.Nobody was born knowing how to manage money, and great coaches build trust by acknowledging this truth without judgment.Lasting behavior change requires a triple threat: individual guidance, group accountability, and self-directed learning opportunities.

When I sat down to plan this 100th episode, I knew I wanted to do something special—something that came straight from you, our community. So we asked what you really wanted to know about building a financial coaching business, and wow, did you deliver!From questions about leaving a stable job to start coaching (and when that's the right move), to figuring out how to get more discovery calls booked, to managing a successful business solo, we're tackling the real stuff that keeps you up at night.On this special 100th episode, I'm sharing what I learned from my own journey, including some “I wish someone had told me this” moments about growing a coaching practice. You'll hear practical advice about things like how much runway you might want before leaving your day job, what marketing actually works (hint: it's probably not what you think), and even which paid software made the biggest difference in my business.Whether you're just starting out or looking to level up your existing practice, this episode gets into the thick of what it really takes to build a coaching business that fits your life. No fluff, no fancy strategies—just real talk about what works, what doesn't, and how to figure out which path is right for you.Thank you so much for being a part of this adventure with me!Links & Resources:Join the Facebook groupWhy to start with one-to-one coachingUnderstanding advanced goal setting with long-term clientsThe Ultimate Growth Guide SeriesLearning different business models through trial and errorClient acquisition and marketing discussion with NoraStrategic partnerships and leveraging existing audiencesTime management and wearing different business "hats"Acuity schedulingKey Takeaways:Starting your coaching business while you have a day job gives you the freedom to be selective with clients. Your steady income is an asset, not a barrier.Real relationships beat passive marketing. Walk straight into the rooms where your ideal clients already gather.Great coaches tell the same stories repeatedly because different people need to hear them at different times.The secret to solopreneur success? Pick two marketing channels and master them instead of spreading yourself thin.Long-term clients stay because you're their thinking partner, not their information source.Turn cold leads into warm conversations by partnering with professionals who already have your ideal clients' trust.Before you scale, ask yourself: What matters more…maximum revenue or maximum impact? Let that guide your growth.

When a potential client reaches out to you about financial coaching, they're often feeling worried and doubtful. They might even be telling themselves they're “too far gone” for help. That's exactly why those first interactions matter so much.In this episode, we're talking about how to handle those early conversations with confidence (even if you're feeling nervous on the inside). You'll hear about practical, affordable tools that help you look professional from day one, and why making actual phone calls—yes, real phone calls!—can be a game-changer for connecting with potential clients.For newer coaches who worry about being too pushy, we're sharing a simple three-touch system that takes the guesswork out of following up. You'll learn why timing these follow-ups every two weeks (hint: it has everything to do with when people get paid) can make a huge difference in converting interested people into clients.I'm also sharing the exact welcome sequence we use at Fiscal Fitness, my own financial coaching practice, to help new clients feel supported and excited about their decision to work with us. These are the same strategies I used when I was just starting out, before I had a team to help me.Remember what I always say—consistency beats complexity every time. You don't need to implement everything at once. Start with one thing, master it, then add another. That's how you build a coaching practice that truly serves your clients while feeling manageable for you.This is the first part of our special series on delighting your clients, and you won't want to miss what's coming next.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Journey RoadmapEpisode 97: Working On Your Business vs Working In itKey Takeaways:A confused buyer doesn't buy, so keep your initial communications clear and simple, without overwhelming them with details.Looking professional doesn't have to be expensive—$16 a month covers both a business email and phone line to start looking established.When clients ghost you, remember this: they're most likely to respond two weeks after your last contact, right when their paycheck is running low.Your quick audit call isn't for coaching. It's a 15-20 minute conversation to see if you're the right fit for each other.Those early “I messed that up” moments on client calls? They're not failures—they're your path to becoming a better coach.The best time to ease buyer's remorse is right after they say yes—a simple welcome call can transform doubt into excitement.Your client's belief in what's possible with money starts by borrowing yours. Share your excitement about their future progress every chance you get.

Have you ever gotten up one morning, opened your door, and found someone ready to tow your car away? That's exactly what happened to Billy Hofacker, and it led him to discover he was $130,000 in debt. Now, years later, he's a financial coach helping fitness professionals avoid the same money struggles he faced himself.As both a gym owner and financial coach, Billy brings a unique perspective to this conversation. You'll hear how he built two successful gyms while getting out of debt, and why he now helps other fitness professionals handle their money better. Billy shares his approach of “building the plane while flying it”—taking action before everything is perfectly planned, just like he used to tell his fitness clients to “just put the darn sneakers on and get outside.”From starting his podcast in his basement during COVID (which he insists sounds better than saying “first floor”) to now running successful coaching programs, Billy opens up about the messy but rewarding journey of growing a coaching business. He talks honestly about both the wins and the setbacks, including a recent situation where someone signed up for his mastermind and then changed their mind - and why that doesn't slow him down. Listen in to hear how Billy's own financial turnaround led him to discover what he was meant to do, and why being a “money nerd” who understands the fitness industry helps him serve his clients in a unique way.Links & Resources:Ultimate Growth GuideJoin the Facebook groupYour Fitness Money CoachThe E-Myth RevisitedFitness ProfitsTotal Body BootcampKey Takeaways:A car repossession became the credibility cornerstone: Your biggest setbacks can transform into your greatest teaching tools.Small actions create business momentum, so treat building your practice like starting a workout routine: just put on the sneakers and begin.Your previous career isn't baggage. It's your superpower when you find the right audience to serve.Perfect planning keeps you stuck. Moving forward with thoughtful action teaches you what you could never learn from preparation alone.Scale your investments as you grow: Begin by doing everything yourself, then let proof of concept guide your decisions to outsource.Marketing magic lives in genuine connections. A thoughtful holiday card can outperform the most polished sales pitch.Authenticity attracts ideal clients. Let them see your real life because they're living in their real lives too.About Billy HofackerBilly Hofacker is a Financial Coach who specializes in helping fitness professionals and business owners improve cash flow, reduce financial stress, and achieve long-term success. With over 25 years of experience as a personal trainer and the owner of Total Body Boot Camp in Long Island, NY, Billy uniquely understands the challenges faced by entrepreneurs in the fitness industry.After navigating his own financial turnaround, Billy has become passionate about empowering others to take control of their finances. He is the author of Fitness Profits and the host of Your Fitness Money Coach Podcast, a leading resource for financial education tailored to fitness professionals.Billy is a Distinguished Toastmaster (DTM) and a sought-after speaker who has presented for respected organizations like Perform Better and the Functional Aging Institute.

If you've been feeling overwhelmed in your financial coaching business lately, you're probably spending all your time serving clients, creating content, and answering emails. While these tasks matter, they're only part of the story. This week, we talk about why setting aside time to work ON your business (not just IN it) makes everything else feel easier. Despite the perception that you “don't have time” to do anything other than take client calls.Think of your business like a garden: you can spend all day watering plants and pulling weeds, but without a good design and irrigation system, you'll always be playing catch-up. On this week's episode, we share practical ways to create space for strategic work, even if you only have five hours a week for your business right now. Plus, we talk about why having the right support network changes everything, both for building your business and helping your clients succeed.You'll hear about specific times when doing less actually leads to better results, and why trying to be “kind of okay” at a dozen different things might be holding you back. Whether you're just starting out or feeling stuck in your current business, this episode will help you see where small changes in how you spend your time can make a real difference.Want to start working on your business instead of just in it? Listen to learn how shifting just 20% of your work time to strategic planning could change everything about how your business feels and grows.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Block off 20% of your work time for strategic planning because one hour of intentional business work creates more impact than five hours of reactive tasks.Schedule your most challenging business decisions when your energy peaks. A clear mind at 7 a.m. beats a tired brain at 8 p.m. every time.Your business systems should feel automatic but not robotic. Build processes that make your work smoother while keeping the human connection clients crave.Get really good at 2-3 things instead of being okay at a dozen things. Excellence in a few areas brings better results than mediocrity in many.Treat your business metrics like you treat a budget. The numbers tell you whether your time and energy investments are paying off.Use a dedicated notebook for your strategic work. When you look back, you'll see how yesterday's planning became today's foundation.Your client journey needs the right balance. Create systems flexible enough to personalize but structured enough to scale.

Social media can feel overwhelming, frustrating, inspiring, and like a time-suck…all at the same time. As business owners, we need to come to terms with it and find out how it fits into our own lives and businesses. Instead of letting it rule us.This week on the podcast, I'm sharing more about the often-misunderstood world of social media from my own perspective. You'll hear some real-life hits (and misses!) about how social media has impacted the way I do business.This episode is not just stories; it's a journey to uncovering the true impact of social media in our field. I explore how easy it is to make snap judgments based on someone's online profile and question how this influences our perception of success, both of others and ourselves.Discover how setting boundaries with social media can lead to more meaningful interactions and why it's okay to chart your own path, even if it strays from conventional social media strategies.Tune in for an episode filled with honest reflections, practical insights, and a fresh perspective on leveraging social media for your financial coaching business. Whether you're a social media enthusiast or skeptic, there's something in this episode for everyone looking to navigate these digital waters with confidence and authenticity.Links & Resources:Join the mailing list!Ultimate Growth GuideJoin the Facebook groupKey Takeaways:Having a huge following doesn't guarantee clients - focus on real conversations that convert instead of chasing vanity metricsYour energy is the fuel to your business - choose marketing methods that energize you rather than drain youSocial media is just one conversation tool - you can grow a thriving business through networking, speaking, referrals and other channels that feel natural to youCurb appeal isn't everything - someone's polished social presence might mask an empty house, so validate their substance through real conversations and client testimonialsCreate content in your natural style - forcing yourself to write in a way that doesn't match your voice will burn you out, while embracing your authentic format energizes your workSocial media works for you, not the other way around - set boundaries by treating it like email with designated check-in times rather than letting notifications control your dayJudge yourself by client results, not follower count - your expertise and impact aren't measured by social metrics but by the transformations you create for real clients

Does this sound like you? You're working every weekend, answering emails at midnight, and “catch-up” is your new normal. If this sounds familiar, you're not alone. More importantly, this can actually be a good sign. It means your business is growing.But if you feel like starting your business was tough, I'm here to tell you that hiring your first support person is actually more difficult. You'll probably feel like you're letting go of something you've built and nurtured for so long (because you have). And you might wonder if anyone else could possibly love your business as much as you do.When most coaches reach the 8-12 month mark in their business, they hit a ceiling. You're doing $10/hour tasks instead of $200/hour coaching work. Your inbox is overflowing. Those Post-it notes with tasks are multiplying. But staying in this place will absolutely lead to burnout and eventually cap your income.This week, we dig into exactly how to make the transition from solopreneur to growing a team, including some lessons I learned first-hand.Want to know the exact steps to document your tasks, create training materials, and set up your systems before bringing someone on? Listen in to learn the framework we've used to help dozens of coaches make this transition successfully.Links & Resources:Ultimate Growth GuideJoin the Facebook groupLoomOtterChatGPTKey Takeaways:"The trap of excellence" sneaks up on you. Being good at something doesn't mean you should be the one doing it.Your zone of genius is where energy, value, and unique expertise intersect—anything outside of that is costing your business growth.That $10/hour task is actually costing you $200/hour. Every minute spent on admin is time not spent on high-value coaching.Don't ask "Can I afford help?" but "How can I make help possible?" Shifting from limitation to possibility changes everything.Document before you delegate—two weeks of tracking your tasks saves two months of messy training later.Your SOP creation formula: Record yourself doing it → Transcribe it → Let AI structure it → Review for accuracy.A "Never Would I" list is just as important as a "How To" list. Set boundaries before you need them, not after you learn them the hard way.

After a client says "yes" to working with you, those first few days are huge. They might be excited about finally taking action with their money, but they're probably also nervous, wondering if they made the right choice. In this episode, we're talking about how to make your new clients feel completely confident in their decision to work with you.We've noticed that there's actually more uncertainty right after someone pays you than at any other time in the coaching relationship. Even though they've already committed, they might be thinking "Will this actually work for me?" or "Did I just waste my money?" Your onboarding process needs to address these worries before they even come up.Here's the thing about financial coaching: we're dealing with really personal stuff. Money touches every part of our clients' lives, which is why those first interactions matter so much. So this week, we'll talk about specific ways to welcome your new clients, from sending a personal video message to giving them a quick win right away. We also share real examples of systems you can use to make sure nothing falls through the cracks while still keeping things personal and genuine.Want to know exactly what needs to happen between "yes" and that first session? Listen in to learn our tried-and-true timeline that keeps your clients feeling supported and builds their confidence from day one.Links & Resources:Ultimate Growth GuideJoin the Facebook groupBonjoroKey Takeaways:The moment after payment is when clients are most uncertain. Reassure them immediately with a welcome message or personal video that shows you're excited to work with them.Your systems make personal touches possible. Set up templates and reminders so you can consistently show up for each client without keeping everything in your head.Quick wins build confidence. Give clients something valuable they can do right away, like a simple money tracking template, so they feel momentum before the first session.Clear communication prevents doubt. Tell clients exactly when and how they'll hear from you next, with specific ways they can reach out if needed.Time gaps kill momentum. Schedule the first session within a week of payment to keep their motivation high and self-doubt at bay.Success stories set expectations. Share examples of what other clients have achieved so new clients can envision their own path forward.Trust needs nurturing, even after payment. Each interaction between signup and first session should reinforce their decision to work with you.

Trust matters more than ever in financial coaching. People have become more and more skeptical about coaching in general and they're incredibly discerning when it comes to how they find solutions to their challenges. And they're looking to people they trust for the answers.So how do you build trust with potential clients if you can't even get them on a call? Partnerships.Whether you're just starting out or growing your coaching practice, one of the best ways to grow your audience and potential client base is by leaning on your relationships with others who already know, like, and trust you. And this week on the podcast, you'll learn three proven ways to build meaningful relationships that bring in clients who are ready to do the work.You'll hear practical examples of how to create partnerships with other professionals (like real estate agents and CPAs), build a referral network that works both ways, and use speaking opportunities to show people what it's like to work with you—without the pressure of a hard sell.We also talk about why these particular strategies keep working even as marketing trends come and go, and how you can start using them in ways that feel natural for you. Best of all, these approaches help you meet people exactly when they need you most, through someone they already trust.Plus, I share a free client journey roadmap to help you put these trust-building ideas into action. If you're ready to grow your coaching business by focusing on real relationships instead of fancy marketing tactics, this episode is for you.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Creator ChallengeClient JourneyKey Takeaways:Trust isn't built through fancy marketing. It comes from showing up consistently where your ideal clients already are.Your first speaking opportunity doesn't need to be perfect. Start with one simple talk that solves one specific problem well.Stop trying to serve everyone. The clearer you are about who you help, the easier it is for partners to send you the right clients.The strongest referral relationships go both ways. Look for opportunities to send referrals just as often as you receive them.People need to see how you teach before they trust you with their money. Create simple resources they can try on their own first.Your expertise might feel basic to you. If your teaching points feel too simple, you're probably right on track for your audience.Strong client relationships start before the sale. Make it easy for people to get a small win before asking them to commit.

Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages.This week on the podcast, Nora shares why adding more content or trying new tactics often makes things worse in today's noisy marketplace. Instead of feeding into the noise, she reveals how coaches can instead create authentic conversations that truly resonate with the people they're trying to connect with. She shares practical ways to shift from templated marketing that feels pushy to natural conversations that build trust.The conversation takes an honest look at fear-based marketing, with Nora explaining why exploiting pain points often backfires. She offers a refreshing perspective on leading with empathy while still acknowledging clients' real challenges.Drawing from her experience crafting thousands of marketing campaigns, Nora also walks through her three-part framework for having genuine customer conversations that convert. She explains why many coaches struggle with sales conversations and shows how to make invitations feel natural rather than forced.Whether you're just starting out or looking to scale your coaching practice, this episode offers a practical roadmap for connecting with clients in a way that feels authentic to you and resonates deeply with them.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Creator ChallengeFinancial Coach Academy®Unlocking Your Unique Value PropositionVisit Nora's websiteJoin Nora's 5-Minute MentorJoin Nora's FinisprintFollow Nora on InstagramConnect with Nora on FacebookKey Takeaways:How to spot value fatigue: Lower engagement, fewer email opens, prospects needing more reassurance to buyWhat clients need before they buy: Their perceived needs (in their words), necessary beliefs to invest, underlying fears holding them backNatural sales conversations: When marketing addresses beliefs and fears early, sales become a natural invitation, not a hard pivotWhy most marketing fails: Telling people what to feel pushes them away. Let them experience your value insteadThe trust sequence: Meet clients at their starting point, show (don't tell) your expertise, then inviteEmpathy without fear: Acknowledge challenges while focusing on possibilities, not shameAbout Nora SudduthMarketing advisor and Hello Audio co-founder Nora Sudduth has spent 25 years helping businesses generate over $500M in sales. She specializes in crafting brand messaging and customer conversations that connect and convert, having consulted on thousands of marketing campaigns. Through her courses, coaching, and certification programs, she helps businesses create authentic client interactions that drive sustainable growth.

When Jessica Medina took her husband on a 3-month RV trip to follow the Atlanta Falcons for his 50th birthday, she didn't put her financial coaching business on pause—she designed it to thrive during their adventure. As a former big law attorney who now helps other attorneys create financial freedom, Jessica opens up about how she's structured her entire business year around the life she wants to live.In this episode, Jessica shares her journey from graduating law school as a single mom of twins with $200,000 in student loan debt to building a successful coaching practice. She explains how she structures her business into focused seasons—dedicated times for bringing on new clients and periods reserved for serving her existing clients.You'll hear how Jessica moved from practicing law for 15 years to building a thriving financial coaching business, why she chooses to work exclusively with attorneys, and how she's expanded her impact through speaking at law firms and bar associations. She also shares honest insights about what it really takes to grow a coaching business, including why some of her best ideas took two years to fully develop.For coaches wondering how to balance impact with lifestyle, this conversation shows how being intentional with your business design can create space for both client success and personal priorities. Jessica's story is a perfect example of building a business that truly works for your life.Links & Resources:Ultimate Growth GuideJoin the Facebook groupLearn more about Jessica MedinaKey Takeaways:Design your business schedule around your life—Jessica fills her client roster in specific seasons so she can take off other times of the year.Going deep in a niche works—her focus on attorneys led to a 10x revenue increase in one year.Past financial struggles can become strengths—her $200,000 student loan experience helps her better serve clients with similar challenges.Six months is the minimum time needed for meaningful financial coaching—rushing transformation doesn't serve clients well.Speaking can be an effective way to scale impact without creating courses or group programs.Good ideas take time to execute—her speaking business took two years from concept to successful implementation.Additional offers should solve specific problems—her student loan program meets a distinct need separate from her core coaching.

Have you been thinking about raising your prices but feel a little queasy about having that conversation with your clients? You're not alone. In today's episode, we're talking about real-life conversations about raising rates without cringing or worrying that every client is going to pack their bags. Or at least not worrying as much as you may have before this episode.You'll learn how to have these conversations with confidence (without that awkward shoulder shrug or apologetic tone we sometimes default to). Whether you're wondering if you should grandfather in your long-time clients (like my wonderful client who stayed at $75 per session for over a decade), or you're trying to figure out the right timing for your increase, we cover it all.You'll also learn a simple formula to calculate your new rates that takes into account the hours you actually want to work (because burnout isn't part of your business plan). Plus, you'll hear specific examples of how to communicate your price increase in a way that focuses on the benefits to your clients.And if you're worried about what might happen - like losing all your clients overnight - we talk about that too. There's a simple exercise that helps put those fears in perspective and builds your confidence for these important conversations.Join us for an honest discussion about growing your coaching business in a way that serves both you and your clients better. Because at the end of the day, that's what raising your prices should be about.Links & Resources:Ultimate Growth GuideJoin the Facebook groupEpisode 12: How to Niche DownToolkitsClient Creator ChallengeKey Takeaways:You don't have to cringe when talking about money with your clients. A simple formula helps you know exactly what to charge for your expertise.Long-time clients might deserve special consideration. I kept one client at $75 per session for over a decade, and I'll tell you why that was the right choice for my business.Price increases can actually make your clients happy. One coach doubled her rates, and her clients celebrated because they saw the value she was providing.Your confidence comes from being prepared. Creating a "wins document" helps you remember all the ways you've helped your clients succeed.Client conversations don't have to be awkward. I'll share the exact words to use whether your client says yes right away or needs time to think.Timing matters more than you might think. Learn why 90 days' notice helps your clients plan and keeps the relationship strong.The details matter when raising your rates. From updating your systems to tracking grandfathered rates, I'll show you how to handle the nuts and bolts without any hiccups.

Remember when making $2,000 a month as a financial coach felt almost impossible? I sat at my kitchen table dreaming about it, having no idea how I'd make it happen. That was my first BHAG (Big, Hairy, Audacious Goal), and it made my palms sweat just thinking about it.Today, my BHAGs are much bigger—and yes, they still make my palms sweat. Because here's the thing about setting goals for your coaching business: if they don't make you a little nervous, they're probably not big enough.This week, I'm sharing the exact process I use to set goals that actually mean something—not just arbitrary revenue goals that other people talk about or goals that I think I “should” care about. We'll talk about those sneaky stories holding you back (like my old belief that making too much money would make me less relatable to clients), and I'll show you how I plan my entire year around what matters most.Plus, I'm giving you real homework at the end of this episode. Yep, homework. Because we're not just here to talk about goals, we're here to make them happen.Ready to set goals that excite you and scare you at the same time? Let's make those palms sweat a little.Note: If you're in the Financial Coach Academy®, this pairs perfectly with exercises 1.21 and 1.22 in Module 1. And if goal-setting for a whole year feels overwhelming? We'll talk about how to start with just 90 days instead.Links & Resources:Ultimate Growth GuideJoin the Facebook groupFinancial Coach Academy®Client Creator ChallengeKey Takeaways:Your big goals should make your palms sweat. If they don't make you nervous, dream bigger.Planning is a skill you build. Start with 90-day goals if annual planning feels overwhelming.There's a story behind every limitation you accept in your business. Find it, flip it, and watch things change.Use "Good, Better, Best" goals instead of single targets. It keeps you moving forward even in tough weeks.Give your business priorities the same respect you give client appointments—show up prepared and on time.Personal commitments go on the calendar first, then business plans. Your business should add to your life, not drain it.Pick just 2-3 numbers to track, mixing things you can control with actual results.

Remember sitting at your kitchen table, imagining what it would be like to help people with their money while earning $2,000 a month? That's exactly where I started. I had no idea what was possible back then—no roadmap, no other coaches to look up to, and plenty of people telling me it couldn't be done.In this episode, I'm pulling back the curtain on my 16-year journey of building a financial coaching business. I share the milestones that meant the most to me (like hitting our first million-dollar year—on my birthday no less!), and the surprising turns my financial coaching business has taken along the way.We'll explore what success as a financial coach can actually look like, from working at home in your PJs to traveling the world hosting client retreats (I recently went to Ireland for a week with nine other financial coaches!). I'll walk you through the practical decisions you'll face when building your business, like whether to:Work virtually or in-personFocus on private coaching or group programsBuild a boutique practice or reach the massesCreate a seasonal schedule or work year-roundHire employees or stay soloMost importantly, I'm addressing those doubt-planting myths that might be holding you back, like "people won't pay for help with budgeting" (spoiler alert: they absolutely will).If you're dreaming of building a coaching business that doesn't just pay the bills but actually enhances your life—creatively, emotionally, and financially—this episode is your permission slip to think bigger. Because I've learned that this work isn't just about exchanging time for money - it's about creating something that works for your life while helping others achieve their dreams.Ready to expand your vision of what's possible?Links & Resources:Ultimate Growth GuideJoin the Facebook groupFinancial Coach AcademyKey Takeaways:Your coaching business doesn't have to look like anyone else's. You get to choose how and where you work.Starting small is normal and good. That clarity and focus can help build the foundation for bigger things.Your business model can (and will!) shift as you grow. I tried everything from one-on-one coaching to group programs to corporate wellness—and used those experiences to figure out what worked best.Support can come in many forms, from a 4-hour-per-week assistant to employees and contractors who help run different parts of the business.Ignore the naysayers who say "people won't pay for budgeting help." People who are stressed about money will absolutely pay for someone to show them the way and hold their hand through the process.Your business can fit your life, not the other way around. Whether that means taking summers off, working part-time, or building a year-round practice—you get to decide what works for you.Success isn't just about money—it's about building something that adds to your life in meaningful ways while helping others do the same.

We've introduced the idea of “niching” your audience - your clients - so that you can better communicate with them and serve them. But for some, just the thought of niching down to a “singular” ideal client is terrifying. Maybe you're worried about limiting your prospects or potential. Or maybe you are afraid of saying “no” to someone who doesn't match with the niche that you've chosen.Or maybe you just want to help everyone. There are a whole host of reasons that may decide to make an appearance when you choose a niche - but not a single one is worth stopping your progress. And the best part? When you niche, if you find that it's not working (or you're not loving it), you can always pivot or shift to a different focus.Links & Resources:Ultimate Growth GuideJoin the Facebook groupNiching Down 101

Ever sat on your couch on a Saturday night, watching a movie with your family, when suddenly you get a notification that someone just booked a session with you? But instead of scrambling to send emails and set up reminders, you can keep watching that movie, knowing everything is happening automatically—from payment processing to welcome emails to calendar updates.That's the power of having the right systems in place. In this week's episode, I share some hard-learned lessons about choosing and setting up business tools—including a "ticking time bomb" mistake that nearly derailed one coach's entire business. Whether you're just starting out or feeling overwhelmed by managing multiple clients, this episode shows why keeping things simple might be your smartest move.You'll hear real stories about coaches in the trenches, including one who was literally afraid to take on new clients because she didn't trust her systems to deliver consistently. Plus, I'll explain why that "all-in-one" platform you're considering might be the riskiest choice you could make.Want a list of my favorite tools that keep Fiscal Fitness, my own financial coaching practice, running smoothly? Head to financialcoachacademy.com/resources.Links & Resources:Ultimate Growth GuideJoin the Facebook groupFind the resources mentioned in this episodeKey Takeaways:Start small, usually with just a scheduling tool. Add other systems only when you need them.Keep your tools separate instead of using all-in-one platforms. It's safer and more flexible for your growing business.Build your systems around your client journey, not the other way around. Think of support first, then make it automatic.Own your tools and data. Never use someone else's account or agency model. Your business deserves its own foundation.Manual processes teach you what works. Learn from doing things by hand before automating.The less organized you are naturally, the more you need solid systems. Let technology be your strength.Time for better systems? When you're afraid to take on new clients or spending too much time on tasks that could be automated.

Five guitar solos blasting at once. That's how business owners with ADHD might describe their daily mental experience. While everyone faces challenges in running their own business, ADHD adds an extra layer of complexity. Instead of “only” staying organized or managing their time, they have the added layer of wrestling with a brain that sees every shiny object, generates endless ideas, and sometimes makes even the simplest tasks feel overwhelming. The real struggle? Many business owners don't even realize ADHD is behind their daily battles with focus, follow-through, and feeling perpetually scattered.In this conversation with my husband Michael Dickey, we share how our family's understanding of ADHD began with our son's diagnosis and led to Michael's own revelation. He opens up about the moment everything changed when he started medication: the mental chaos quieted to calm classical music, allowing him to focus in ways he never could before. And after 17 years of marriage, I witnessed a transformation in how Michael could plan his day, communicate his thoughts, and engage in deeper conversations.As both a business coach and someone with ADHD, Michael talks about the real challenges of trying to do it all yourself, especially those tedious tasks that feel like kryptonite. He talks about building a business when your brain works differently and shares practical tips for creating systems that actually work. You'll learn what feels like a weakness might actually be your superpower…if you learn to work with it the right way.Links & Resources:Get Michael's free goal-setting course Join Michael's upcoming planning retreatADHD 2.0 by Edward Hallowell and John RateySucceeding with Adult ADHD by Abigail LevriniAtomic Habits by James ClearGetting Things Done by David AllenThe Big Leap by Gay Hendricks

You know that feeling when you want to help people with their money, but you're stuck thinking you need another certification first? Or wondering if you really know enough? I spent years believing I needed more credentials before I could make a real difference in people's financial lives.Here's what I learned: The most powerful thing you have isn't a fancy degree or certification—it's your desire to help people see what's possible with their money. I started at my kitchen table, talking with family and friends about their finances. Today, I help people dream again and believe in their potential, while running a business I love.In this week's episode, I share the whole truth about building a financial coaching business—from those first kitchen table conversations to creating a sustainable practice that works for you. We'll talk about what you actually need to know (hint: it's probably less than you think), and what to focus on first so you don't get overwhelmed.I also walk through my simple framework that helps both new and experienced coaches create consistent results with their clients. Plus, I share why trying to figure this out alone makes everything harder than it needs to be, and how to find the right support as you grow.Whether you're just starting to consider financial coaching or you're ready to take your practice to the next level, this conversation will help you see exactly what's possible—and your next best step to get there.Links & Resources:Ultimate Growth GuideJoin the Facebook groupKey Takeaways:You don't need special certifications. Start with basic financial knowledge and a desire to help others.Success requires two skills: coaching clients and running a business. Learn both as you go.Don't get stuck learning forever. Instead, start helping one person at a time and grow from there.Use the EAC Method (Education, Application, Commitment) to create consistent results with clients.Find support. Having a community of other coaches makes everything easier.Start simple at first, then expand your services as you gain confidence.This work goes beyond money. We help people dream again and see their potential.

Even people making $250,000 a year can live paycheck to paycheck. As a financial coach, I've learned that money struggles don't discriminate—and that's exactly what we're talking about in this week's podcast episode.I'm pulling back the curtain on my 16-year journey from helping coworkers at my kitchen table to building a full-time coaching business. If you've ever wondered what financial coaches actually do (and don't do), this episode is for you.Here's something that might surprise you: financial coaching isn't just about crunching numbers. It's about being part analyst, part cheerleader, and yes, sometimes even part therapist. We talk about what this actually looks like in practice, and why having your own money struggles in the past might be exactly what makes you great at helping others as a financial coach.The best part? You don't need to know everything about money to do this work. I share exactly what skills matter most (they're probably not what you think), and how to use what you already know to make a real difference in people's lives.For anyone who's thought about becoming a financial coach—whether you're just curious or ready to take action—this episode lays out a clear path forward. Bring a notebook, because we're getting practical about how to turn your desire to help others into real coaching skills.Links & Resources:Ultimate Growth GuideJoin the Facebook groupEpisode 4Episode 72Episode 73Key Takeaways:What a financial coach actually does day-to-day (and no, we don't lecture people about their spending)Why even people making $250,000 a year sometimes need financial coachingHow your own money struggles and mistakes can make you a better coachThe real skills you need as a coach (hint: it's not a finance degree)The key differences between financial coaching and financial advisingHow to start helping people before you have a business name or websiteWhy most Americans spend less than 5 hours yearly on their money (and how coaches help change this)

Remember when I said that I was naive when I started my financial coaching career? My naivety was far more than just thinking that things would just simply “work” because I wanted them to - I dug in and learned how to run a business, how to package (and SELL!) financial coaching, how to deliver incredible, eye-popping results for my clients (while still having fun with them). I've created more than 100 concepts around money – concepts that were brand new - they didn't exist before me. If you'd told me when I started that I'd have mentored over 500 financial coaches through our programs and events, or that I'd have helped 1,000 clients (and counting) completely change their financial future (without crazy, restrictive tactics), I'm not sure I'd have believed you.Links & Resources:Ultimate Growth GuideJoin the Facebook group

Imagine turning your biggest financial mistake into a thriving business that helps others. That's exactly what Haley and Justin Brown-Woods did. After blowing through a $600,000 lawsuit payout and racking up over $220,000 in debt, this millennial couple decided to rewrite their financial story. Now, they're changing lives as financial coaches, helping clients tackle millions in debt.In this episode, Haley and Justin open up about their journey from drowning in debt to building a successful coaching practice. They share how they've balanced raising three young kids while growing their business, and the unexpected turns their path has taken. You'll hear about Justin's leap from teaching to coaching, and how they've learned to work together as a husband-wife team.But it wasn't all smooth sailing. Haley shares her early struggles with imposter syndrome, while Justin talks about the challenge of finding his own coaching voice. Their story is a reminder that success often comes from embracing our vulnerabilities and learning from our mistakes.One of the most interesting parts of their approach to financial coaching is their unique 14-month coaching program. It's a strategy that's paid off in ways they never expected, providing stability for their business and long-term support for their clients. They also discuss how they've made their coaching accessible to those still in debt, while ensuring they're fairly compensated for their work.If you've ever thought about turning your own financial journey into a career helping others, or if you're simply looking for a fresh perspective on tackling debt and building wealth, this episode from our Success Stories series is a must-listen. Haley and Justin's story proves that with determination, the right support, and a willingness to be transparent, it's possible to transform your biggest financial setbacks into your greatest strengths.Links & Resources:Ultimate Growth GuideJoin the Facebook groupPrice of Avocado Toast PodcastFind Haley and Justin Online:InstagramFacebookTikTokKey Takeaways:The importance of overcoming imposter syndrome when starting a financial coaching career, especially when your own financial past isn't perfect.Strategies for structuring long-term coaching programs, like the Brown-Woods' unique 14-month plan, to provide sustained support for clients and consistent income for the business.How to balance family life with a growing coaching businessThe value of diversifying marketing strategies, with a focus on social media platforms like Instagram alongside podcasting to attract and engage potential clients.About Haley and Justin:In the fall of 2019, Haley and Justin got serious about changing the narrative they had created for their lives and began their debt-free journey. Within 18 months, they had paid off over $132,000 of debt and restarted their wealth journey.During this time, they began their podcast, Price of Avocado Toast. Their hope is that these conversations enlighten the younger versions of themselves and save them from the pitfalls Haley and Justin fell into.In 2021, Haley began the financial coaching branch of Price of Avocado Toast. Together they have helped clients tackle over $2.7M of non-mortgage debt. Now their family is working towards generational wealth building and a future of outrageous generosity.

Emily Maclin's journey as a financial coach is a story of growth, courage, and finding her unique path. After 22 years in corporate finance, Emily shifted gears to help women master their money and create a financial legacy.Emily's story is part of our Success Stories series and it's one that stands out to illustrate that it's okay to shift careers, no matter how much success you've had where you are.You'll love hearing about Emily's evolution from relying on fancy spreadsheets to focusing on meaningful conversations that shift perspectives. She's learned that sometimes the most powerful coaching sessions don't even involve opening a spreadsheet.Emily's definition of success has changed too. It's not about social media followers or hitting specific financial metrics. Instead, she finds joy in those small "aha" moments when clients realize they're better with money than they thought.Now, Emily's excited about her next chapter—offering fractional CFO services to entrepreneurs as part of her journey as a financial coach. She's embracing the idea of trying new things in business and not being afraid to pivot.For new coaches, Emily's advice is simple but powerful: keep going, work on your confidence and courage, and stay engaged with people you're learning from. She emphasizes that building your own belief in yourself is more important than perfecting your spreadsheets or programs.Emily's story shows that financial coaching is about helping people feel better about money and supporting them through their journey. Her experience proves that with persistence and a willingness to adapt, you can create a coaching business that's both fulfilling and uniquely yours.Listen in for more!Links & Resources:Ultimate Growth GuideJoin the Facebook groupFinancial Coach Academy®Key Takeaways:Success in coaching isn't always about financial metrics. Emily finds fulfillment in clients' "aha moments" and seeing them feel better about money.The coaching approach evolved from relying on spreadsheets to focusing on meaningful conversations that shift perspectives.Emily is transitioning her business to offer fractional CFO services to entrepreneurs, showing the importance of adapting and trying new things.Building confidence and courage is more important for new coaches than perfecting spreadsheets or programs.The Financial Coach Academy® has been a valuable resource for Emily, especially as she's revisited the content at different stages of her business growth.About Emily MaclinEmily V. Maclin, founder of Think Legacy Financial Coaching, empowers women to master their finances and build a proud financial legacy. With 22 years of Corporate Finance experience at Fortune 100 companies, Emily brings valuable insights to her role as a Personal Finance Coach.Her unique approach blends faith and finance, focusing on building financial confidence, competence, and consistency. Emily's coaching addresses Mindset, Skills/Knowledge, Behavior, and Stewardship to help clients thrive financially.As a wife and mother of three, Emily aims to teach clients to become the CFO of their financial lives, managing money wisely and educating future generations.Holding a Bachelor's in Accounting and an MBA, Emily has run her online coaching firm for six years, serving professional women and solopreneurs nationwide. Originally from Tennessee, she's been based in St. Louis since 2002.

"I remember looking at my fiancé and saying, if we can't pay for this wedding where our friends are baking the cake and bartending, how the heck are we going to afford a life together?"For Nicole Stanley, a panic attack over wedding finances became the spark that ignited her journey to financial freedom - and eventually, to becoming a successful financial coach.In this episode, Nicole pulls back the curtain on her transformation from a financially anxious newlywed to the owner of Arise Financial Coaching, a business that's helped hundreds of women change their lives through financial literacy and wealth building.But it wasn't smooth sailing from the start. Nicole opens up about the crippling imposter syndrome she faced and the real fears of getting sued that almost stopped her from pursuing her passion.You'll hear how Nicole navigated the early days of her business, including the surprising truth about group coaching programs that nobody talks about, and why she ultimately chose a different path to scale her company.Whether you're considering a career in financial coaching or you're knee-deep in building your own business, Nicole's candid insights and infectious enthusiasm will leave you inspired and eager to take your next step.Tune in to discover how this self-proclaimed "nosy girl" turned her love for budgeting into a thriving coaching business that's changing lives - and why she believes you can do it too.Links & Resources:Ultimate Growth GuideJoin the Facebook groupWhat is a program?Find Nicole Online:InstagramFacebookTikTokKey Takeaways:Personal struggle can lead to professional passion: Nicole's own financial anxiety became the catalyst for her successful coaching career.Start before you're ready: Nicole began by helping friends and family for free, which laid the groundwork for her business.Community is crucial: Surrounding yourself with other financial coaches can provide support, inspiration, and legitimacy to your new career.One-on-one coaching can be more fulfilling than group programs: Despite the popular push for scalable group offerings, Nicole found more satisfaction and success in individual coaching.Success evolves: Initially defining success as earning $2,000 a month, Nicole's perspective shifted to focus on the number of lives she could impact.Imposter syndrome is normal but surmountable: Even with her success, Nicole still experiences moments of self-doubt, but she's learned to push through them as she grows her business.About Nicole StanleyNicole Stanley is owner and head money coach at Arise Financial Coaching. After paying off debt and increasing her family's net worth through investing, she discovered her passion for helping women change their life through financial literacy and wealth. Arise Financial Coaching has helped hundreds of women get out of debt, save, and become confident investors. Nicole and Arise have been featured on GMA, Yahoo Finance, Time, ABC News, Go Banking Rates, and more.

Wondering what it's like to build a thriving financial coaching business as a couple? In this episode, we sit down with James and Amberlee Rich, a dynamic husband-and-wife duo who have turned their passion for helping others into a successful coaching practice.From their early days as a teacher (Amberlee) and campus pastor (James) to launching their own business, the Riches share their journey of transformation—for themselves and their coaching clients. They share how they've crafted a unique approach to financial coaching that allows them to homeschool their kids, travel, and make a real impact in people's lives.You'll hear about their innovative "Steward Lab" program, designed to fill a gap they noticed in faith-based financial education. James and Amberlee also share how they've embraced authenticity in their marketing, overcoming the fear of standing out in a crowded field.But it's not all business talk. The couple opens up about their personal strategies for maintaining work-life balance, including their sacred weekly rhythms and how they use AI to manage their busy schedules.This conversation is just one of many in our success stories series, and it's packed with practical tips and inspiring insights. Tune in to learn how James and Amberlee are redefining success on their own terms and helping others do the same.Links & Resources:Ultimate Growth GuideJoin the Facebook groupRich Living CoachingFind the Riches Online:FacebookInstagramTiktokKey Takeaways:Authenticity is key: Being true to yourself and your unique style can help attract the right clients and make your business stand out. And standing out is exactly what you need to do.Adapt and innovate: The Riches created "Steward Lab" to fill a gap they noticed in faith-based financial education, showing the importance of identifying and addressing market needs.Balance is crucial: Implementing structured weekly rhythms and prioritizing family time alongside work can lead to a more sustainable and fulfilling coaching career.Leverage technology: Using AI tools for task management can significantly boost productivity and help manage a growing coaching business more effectively.About James & Amberlee Rich:James and Amberlee Rich are financial coaches who have been helping people with their personal finances for over 18 years. In 2018, James and Amberlee launched the Debt Dump Challenge, inspiring over 60 families to join them in taking control of their finances. Through coaching and monthly challenges, the Debt Dumpers successfully paid off over half a million dollars in debt. James and Amberlee also achieved their goal of becoming 100% debt free by paying off their home during the process.The Debt Dump Challenge inspired James and Amberlee to fully dedicate themselves to helping people with their finances. As a result, they have established their own financial coaching business and launched an online group coaching program for Christians called Steward Lab.James and Amberlee are driven by their passion to assist Christians in fully embracing the life God has destined for them, free from financial constraints. Understanding the pervasive impact of money in our lives, they believe that by purposefully addressing financial matters, every aspect of life can be significantly better. 

In today's episode of the Financial Coach Academy Podcast, we're going to answer another burning question: is financial coaching different from financial advising? The short answer is YES. While both financial coaches and financial advisors are needed in the world, financial advisors are future-focused. A financial advisor will run a variety of scenarios and your likelihood of financial success based on your investment strategies, rate of return, risk tolerance, asset allocation, and portfolio. Then they help you execute a strategy based on that future vision by helping you buy and sell stocks, bonds, mutual funds, and other investment vehicles. They also will monitor your portfolio and keep a focus on asset protection, but all of this is from a 50,000 foot view. In contrast, financial coaches help people with their money NOW. This can get complex depending on what the client's unique financial situation looks like. We strive to focus on the whole person – not just the financial side of their life, diving into the reasons behind their financial habits so that we can create lasting change. At the end of the day, we both help people do better and feel more confident about their money.Links & Resources:Ultimate Growth GuideJoin the Facebook group

You've got great money tips to share, but are you forgetting one crucial detail in your marketing? We're talking about the fact that you're actually a financial coach. This might sound obvious, but we see it all the time—coaches sharing awesome money advice without ever mentioning they work with clients. If that's you, you're not alone. And it could be costing you business.In this episode, we're talking about how to make it crystal clear that you're a coach who helps real people with their money. Not just another finance influencer or content creator.We'll cover some simple ways to weave in the fact that you work with clients, without sounding sales-y or awkward. Things like "This is one of the things I help my clients with" or "When people first come to me, they often struggle with..."You don't need to give a full sales pitch to let people know they can hire you to help with their money. Just little mentions here and there to remind people that you actually work with clients and how you help them.By the end, you'll have some practical ideas for how to make it obvious you're a coach and you're for hire. Because if you never tell people you're a coach, how will they know they can hire you?Links & Resources:Ultimate Growth GuideJoin the Facebook group

Investing conversations can be a minefield for financial coaches. Where's the line between education and advice? How much is too much to share? What responsibility do you have for offering advice (or leaving it alone altogether)? This week, we're tackling the hot topic of how financial coaches can talk about investing with clients—without crossing into advisor territory. We look at why these conversations matter and how you, as the financial coach, can actually complement the work of financial advisors.You'll learn a framework for exploring retirement and investing with clients in a way that builds their confidence and clarity. We cover key areas like helping clients envision their ideal retirement, assessing their current investing knowledge, clarifying future goals, and understanding their options for getting started.For coaches who've been hesitant to discuss investing, this episode offers a roadmap for having these important conversations without feeling like you're stepping into unknown territory. You'll walk away with practical questions to ask and crucial points to cover with clients.We also address the debate around whether coaches should discuss investing at all. Our take? Coaches play a valuable role in helping clients engage with this critical aspect of their financial lives.Remember, as coaches we're not here to tell clients what to do about investing. Our job is to help them determine what they think and identify their next best step. This episode will show you how to do just that.Links & Resources:Ultimate Growth GuideJoin the Facebook group

Social media is a great way to connect with new prospective clients, but it can feel impersonal and salesy too. We've all been the target of unsolicited DMs from people who want to sell us something. Let's not be those people in our own businesses.This week, we're talking about how to initiate conversations with new people in a way that feels authentic and real, and then move those social media chats into real-world connections.Because if we stay in the DMs or try to convert new clients there, we miss out on the nuances of face-to-face talks. It's hard to build trust through text alone and we want our clients to feel good about saying yes to us. Listen in as we cover what not to do in your DMs (like jumping straight to selling or offering coaching advice) and share six practical tips to make your conversations more effective. You'll learn how to validate people's feelings, be yourself, and naturally move chats offline.Whether you're struggling with awkward DM exchanges or want to improve your online communication, this episode has real-world advice to help you connect better with potential clients. We'll show you how to read between the lines, acknowledge emotions, and invite people to chat in a way that feels natural and helpful.So if you want to stop feeling stuck in never-ending message threads and start having meaningful conversations that lead somewhere, tune in to this episode. You'll walk away with simple strategies to make your DMs work for your coaching business, not against it.Links & Resources:Ultimate Growth GuideJoin the Facebook group

Ever feel like you're hitting a wall when it comes to pricing conversations with potential clients? We've all been there: you have a great call with a potential client, but then they hit you with the "I just don't have it in my budget right now" reasoning for not moving forward. It's easy to start doubting yourself or your pricing, but here's the thing: it's usually not about the price at all.This week on the podcast, we're breaking down six practical steps to navigate these tricky conversations. You'll learn how to validate your client's concerns, get into their mindset, and figure out what's really holding them back. We'll talk about avoiding that pushy "convincing" energy and even discuss when it might be okay for a client to put coaching on a credit card.(Are you shocked that we just went there? You need to listen in.)The key takeaway? When a client says they can't afford it, they're often just nervous and unsure if coaching will truly solve their problem. Your job is to help them see the value and feel confident in their decision.So grab a pen and get ready to shift those awkward pricing conversations into opportunities to connect with your clients and show them how you can help. Trust me, after this episode, you'll feel way more prepared to handle these situations with ease.Links & Resources:Ultimate Growth GuideJoin the Facebook groupClient Creator ChallengeEpisode 33

When you decided to become a financial coach, you were probably just like me - thinking you'd sit down with a client, explain the ins and outs of money - and they'd immediately “get it.” In one session, they'd see the vision, change their habits, and I'd be there to support them as they had an incredible transformation. But, as I'm sure you've discovered, actually coaching someone through a real financial transformation is nothing like what I'd imagined - instead of teaching (which is essentially what I thought I'd be doing), I had to learn how to be a coach. Not an instructor, not a lecturer, not…like the “well-known” financial gurus (who aren't coaches, BTW). Because here's the truth: Coaching is helping a person as they become the person who creates a certain outcome for themselves. YOU, as the coach, are likely already that person - you've developed the skill set, the knowledge, the understanding, and the awareness to make that decision, but coaching isn't about YOU, it's about the client. Get ready to dive in, because this refresher is one we all need from time-to-time.Links and Resources:Ultimate Growth GuideJoin the Facebook group

This week's episode is part of a series on your unique value proposition. If you haven't already, I encourage you to go back and listen to episode 75 first to get the full context of this topic.In this week's episode, we're talking about the beliefs your clients need to have to invest in you. It's not just about what they believe about themselves and their own finances or ability to make a quality decision. You also need to know what they think about your coaching and any misconceptions we need to clear up. We're also looking at the feelings your clients need to have. Are they feeling hopeful? Valued? Ready for change? Understanding these emotions can help you create marketing that really connects.I share how I wrote stories about my actual clients to bring all of this to life. These aren't perfect, polished stories, but I do capture the human side of what we do as coaches.We also talk about finding common ground with your clients: What experiences do you share? What hopes for the future do you have in common? These conversation starters can really help you connect.I also encourage you to think about freebies or challenges you can offer that meet your clients where they're at. And here's something that might sound a bit out there: I suggest writing a love letter to your client persona. Trust me, it can be a powerful exercise!And we wrap up by putting all of this together into your unique value proposition. This whole process takes time and effort, but it's so worth it. When you're done, you'll have a clear picture of who you are, who your clients are, and how you can help them. Bringing your authentic self to your work will help you feel more aligned with your audience and business which can foster more success.Links & Resources:Episode 75Ultimate Growth GuideJoin the Facebook groupAbout section of website

Are you struggling to stand out in the crowded world of financial coaching? I've been there. In this episode, I'm pulling back the curtain on how I completely transformed my business by rediscovering my unique voice. For months, I felt disconnected from my own brand. My website didn't feel like me, and my messaging was all over the place. Sound familiar? I bet it does. That's why I'm sharing the exact process I used to cut through the noise and reconnect with what makes me, well, me.I'll walk you through creating a vivid client persona that goes way beyond basic demographics. We're talking about getting inside your ideal client's head—understanding their deepest fears, their secret dreams, and what really makes them tick. I'll challenge some common assumptions about what clients actually care about when hiring a coach. Spoiler alert: it's probably not what you think. I'll even break down a real-world example that blew my mind and completely changed how I approach my marketing.Like always, I'm giving you the practical steps I use inside my own business. Whether you're just starting out or you've been at this for years, this episode will help you find your unique edge and speak directly to the heart of what your clients really want.Fair warning: this work isn't easy. It took me eight solid months of work to do this work. But the payoff? It's been huge. I now have a website I love, messaging that feels authentic, and a clear vision of the value I bring to my clients.Ready to unlock what makes you truly unique as a financial coach? Tune in, and let's dig in together.Links & Resources:Ultimate Growth GuideJoin the Facebook group

As coaches, we often struggle with where to start when helping a new client. Should we focus on budgeting, debt reduction, or long-term planning? The answer isn't always clear, and a one-size-fits-all approach rarely (if ever!) works.This week, I'm sharing a simple tool that's been a game-changer in my coaching practice. It's called the Financial Wheel of Life, and it's about to make your job a whole lot easier.Imagine being able to see exactly where your clients are struggling and where they're thriving in just a few minutes. No more wondering if you're focusing on the right things or missing something important.This tool breaks money down into 18 different areas—things like family, friends, taxes, and long-term planning. When your clients rate how they feel about each area, you'll quickly see where they need the most help.They might be doing great with saving for retirement but feel stressed about everyday expenses. Or maybe they feel good about their personal money but lost when it comes to business finances. This wheel helps you spot these differences.Listen in to the episode, then start using this tool right away in your coaching. It works well for first meetings or when you're just starting with a new client. Links & Resources:Ultimate Growth GuideJoin the Facebook groupFinancial Wheel of LifeCoaching Couples episodeOola Life 

Ever feel like you need to know everything about money to help your clients? Well, this episode might just change your mind. We're diving into the fundamentals of gaining financial knowledge and how to use it effectively for yourself and your clients.You know those moments when you're not sure what to tackle first with a client? Or when you worry about missing something important? We've all been there. But there's no magic formula that works for everyone. Real people have real, messy lives, and that's exactly what makes financial coaching so exciting.In this episode, we're chatting about how to shift your focus from trying to know it all to making real progress with your clients. We'll explore why being curious and trusting your gut can be game-changers in your coaching. Plus, you'll hear a real-life example of what to do when you encounter a situation you've never faced before.Because it WILL happen, and it's an opportunity to grow…not panic.We'll also talk about the power of demonstrating learning for your clients. Instead of pretending to have all the answers, we'll look at how to navigate new financial situations together with your clients. You'll hear about a recent coaching session of mine where a client faced an unexpected challenge, and how we approached it step-by-step. This real-world example shows how you can add value as a coach, even when you're not the expert on every topic.So, if you're ready to ditch the one-size-fits-all approach and learn how to truly help your clients navigate their unique financial journeys, tune in. You might just discover that not having all the answers can actually make you a better coach. Links & Resources:Ultimate Growth GuideJoin the Facebook group

Raise your hand if you've ever ended a conversation with a potential client knowing that you'd probably never hear from them again. It's happened to most of us in the world of coaching — and today, I'm going to help you understand the psychology behind sales so that you can help your future clients make an informed decision (even if they need to think about it!) without feeling like you're pushy, forward, slimy, or sleazy (or a used car salesperson). You likely decided to become a financial coach because you genuinely want to help people. And you're in very good company. This is why it's important to understand how you can help and sell at the same time.Links & Resources:Ultimate Growth GuideJoin the Facebook group