Break It Down

This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features. Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves. 

Success isn't found in the watch, the car, or the shoes; it's in how you present yourself.   In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up  and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo  to making AI generated Peppa Pig artwork, it's a lesson in owning your space without needing to shout about it.   

In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome.Forget the old-school "railroading" tactics that make clients tetchy. Joel and Martha break down the fine line between sounding certain and confident versus being pushy. They share practical insights applicable to sales, delivery, and negotiation, emphasising the importance of structure to avoid getting stuck in "the chase." Hear their take on why offering two good choices is far more effective than a simple yes/no, and when you absolutely shouldn't give options (like when a client already knows exactly what they want!).They also touch on the shift to shorter, more impactful discovery calls, the art of listening more than you speak, and how clear service packages can simplify decision-making. Plus, they reveal a major red flag to watch out for in potential clients and share the powerful question they now use to uncover what 'world-class result' truly looks like for the customer.Key moments include:Why giving clients choice empowers them and keeps you in control.The difference between guiding clients and dictating to them.How to structure follow-ups to avoid the dreaded "chase."The strategic advantage of offering two good options.When not to give choices, especially when a client is certain.The importance of emotionally detaching from the sales result.Identifying red flags in potential clients who expect you to be the sole expert.Asking powerful questions to understand a client's desired outcome.Packed with candid conversation and actionable advice, this episode will help you refine your client interactions and close deals with greater confidence and integrity.Tune in to master the power of choice in your business! Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?.   Joel shares his hands-on experiences, from creating quirky AI images to leveraging AI for sophisticated marketing funnels and deep business research. The discussion covers the good, the bad, and the ugly of AI adoption – the potential for incredible creativity and efficiency versus the pitfalls of poor prompting, brand dilution, and the ethical dilemmas it presents. They debate whether AI will replace designers and the crucial role of human creativity and strategic thinking in getting real value from these tools.Key moments include:The sudden surge of AI image generation and the tools driving it (Sora, ChatGPT, Midjourney).   Why "Prompt Engineering" is a critical skill and how to craft better prompts for superior results.   Practical AI applications in marketing beyond the hype: image upscaling, background removal, and hyper-personalized nurture sequences.   The risks of diluting your brand voice and the ethical considerations of AI-generated content and voice synthesis.   Action Figures & AI Fads: Separating the fun experiments from strategic business use.   Creativity is King: Why AI tools amplify, but don't replace, human ingenuity and strategic thinking.   Leveraging AI for deep dives: Using AI for competitor research and strategic business planning.   Packed with practical insights, cautionary tales, and a dose of humour, this episode is essential listening for anyone navigating the rapidly evolving landscape of AI in marketing and business.Tune in to learn how to harness the power of AI effectively and avoid the common pitfalls! Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one's a must-listen for any business owner serious about growth.Whether you're scaling a team, running ads, or planning a bucket-list trip, success starts with knowing exactly where you're heading and why.Here's what you'll learn:✅ Why “better marketing” means nothing without a clear destination✅ How to set business goals with real deadlines (and why most people avoid them)✅ The role of urgency and integrity in ad copy, as well as how to balance both✅ What intention really looks like in team meetings, marketing strategy, and client results✅ How data-led decisions beat guesswork every time

In this episode of the Stay Hungry Podcast, Joel and Martha tackle a fundamental truth many entrepreneurs try to ignore: growth is supposed to be hard.Forget the easy path. They argue that expecting challenges (whether scaling a business, training for an endurance event like Hyrox, or managing a team) is the key to actually achieving your goals. They explore why leaning into the difficulty, rather than avoiding it, builds resilience and drives real progress. They discuss why the most rewarding things often come from the toughest situations.We dive into:Why embracing the 'hard' is crucial for success (and why wanting it easy is a trap).The surprising link between physical challenges (like Hyrox training) and building business resilience.Delegation pitfalls: Why you often need to understand a task yourself before handing it off effectively.The messy reality of managing people: handling difficult conversations, navigating expectations, and the role of emotion in leadership.Perfectionism vs Progress: How setting realistic expectations beats chasing unattainable ideals.Beyond Vanity Metrics: Focusing on what truly matters (like profit over revenue).The Balancing Act: Juggling business, family, fitness, life and accepting you cannot ace everything at once.Turning setbacks into stepping stones: A practical mindset for dealing with failure and bouncing back.Packed with relatable struggles and straight talking advice, this episode is for anyone feeling the pressure and wondering if they are doing it wrong. Learn how to reframe difficulty, build mental toughness, and stay hungry even when things inevitably get tough.Listen now!

In this episode of the Stay Hungry Podcast, Joel and Martha dive into the critical importance of persistence and strategy in business growth. With a backdrop of recent speaking engagements and discussions about marketing, they explore the idea of "keeping the drum banging" - a metaphor for maintaining consistent efforts in lead generation, customer engagement, and brand visibility. Martha shares her insights from speaking on topics such as AI in marketing and the importance of building wealth and legacy beyond just financial means. They highlight the often-overlooked metrics that can make or break a business, including the critical timeline for converting prospects into loyal customers. The duo emphasizes that many entrepreneurs give up too soon, missing out on the potential of their marketing campaigns. This episode is a treasure trove of practical advice on marketing strategies, business integrity, and the power of mindset. They delve into how nurturing relationships with prospects is akin to fueling a car, without ongoing effort, you risk running out of momentum. Additionally, they touch on the significance of aligning business decisions with values and integrity, and how this approach not only enhances reputation but also leads to long-term success.Key moments include:- The significance of understanding customer conversion timelines and why many businesses fail to track them.- Insights on the importance of consistent lead generation and the consequences of neglecting the top of the sales funnel.- A discussion on the relationship between marketing strategy and customer needs, including the nuances between high-ticket and volume-based sales.- The role of business integrity in client relationships and how transparency can build trust and long-term partnerships.- The importance of visualization and intentionality in setting and achieving business goals.- A personal commitment to team culture and the impact of positive energy on business performance.Packed with actionable insights and thought-provoking discussions, this episode encourages business owners to embrace persistence, integrity, and a growth mindset. Tune in to learn how to keep your business thriving in a competitive landscape! Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel sat down with Gary Lane, a business owner and therapist who turned personal struggles into a mission to help others. But his journey wasn't straightforward. From growing up in an environment where he felt he had to constantly adapt to fit in to building a business in Spain and burning out, Gary's story is a raw and powerful lesson in resilience, self-awareness, and redefining success.After years of chasing external validation, Gary hit rock bottom, leaving everything behind to start over in the UK. What followed was a complete transformation that led him to understand the deep connection between emotional regulation, business performance, and mental health. Now, he works with high-achieving business owners, helping them break free from burnout, master their mindset, and create success on their own terms.We dive into:• The hidden cost of constantly proving yourself – why so many entrepreneurs burn out chasing the wrong goals.• Why your nervous system controls more of your business decisions than you think – and how to use it to your advantage.• The real reason business owners struggle with work-life balance – and how to fix it without sacrificing growth.• How creating boundaries in business leads to more freedom, not less.• The power of fun, curiosity, and self-discovery – and why it's the key to long-term success.Packed with personal insights, practical strategies, and eye-opening lessons, this episode is essential listening for business owners ready to stop surviving and start thriving.Listen now! Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel sat down with Matthew Wigham, an entrepreneur who transformed a £5,000 loft boarding business into a seven-figure powerhouse, but his story didn't start there. Matthew's journey is a masterclass in spotting opportunities, taking calculated risks, and scaling a business the right way.From cleaning windows to managing multiple teams, Matthew shares how he transitioned from working in his business to working on it. He reveals the key decisions that set him apart, including how he challenged industry norms, restructured pricing models, and built a rock-solid management team that allows him to step back without the business falling apart.But success isn't just about strategy, it's about mindset. Matthew opens up about the importance of financial intelligence, the concept of “fast money vs. slow money,” and why he ensures that his investments fund his lifestyle, not just his day job. He also talks about his biggest lessons in leadership, delegation, and why hiring the right people is the key to long-term growth.We dive into:• How a £5,000 business purchase turned into a multi-million-pound operation.• Why spotting opportunities where others see limitations is the key to growth.• The mindset shift that helped Matthew step away from hands-on work and become a true CEO.• The power of delegation, trust, and building a strong management team.• Fast money vs. slow money - and how Matthew ensures his investments pay for his lifestyle.Packed with insights, real-life lessons, and a no-nonsense approach to business, this is an episode you don't want to miss.Listen now! Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry podcast, we speak with Darren Edwards, former climber, mountaineer, and Special Forces reservist, whose life took an unexpected turn after a severe climbing accident left him paralysed. Faced with a new reality, Darren had to completely rethink his approach to challenges, resilience, and success.We explore his journey from military training to extreme adaptive adventures, discussing how he rebuilt his identity, set ambitious new goals, and developed a mindset that refuses to be limited by circumstance. Darren shares lessons in accountability, overcoming setbacks, and why purpose plays a crucial role in navigating change - insights that apply to both business and life.

In this no-holds-barred episode of the Stay Hungry Podcast, Joel Stone exposes one of the biggest scams in online business today, the rise of the so-called “CEO” with no real business. From rented Lamborghinis to fake revenue claims, these self-proclaimed gurus are everywhere, selling hype instead of results.Joel breaks down how to spot the frauds, avoid the BS, and find real mentors, coaches, and business allies who actually know what they're talking about. If you're serious about growth, this episode will save you time, money, and a whole lot of frustration.Key moments:

In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external factors and start taking control of your own results.Through personal experiences and hard-hitting truths, he explores why no one is coming to save you and why that's actually the best news you could hear. If you want to build a resilient, unstoppable business, this episode is a must-listen.Key moments:

In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but only committing small investments.From sales events and passive income myths to the realities of scaling property investments, they reveal why success is not just about working hard – it is about working smart. They also discuss the power of mentorship, the cost of playing small, and why putting in the reps early can lead to long term rewards.This episode is a must listen for business owners looking to level up their mindset, pricing strategy, and work ethic to achieve sustainable success.Key Takeaways:• Effort vs Expectation If you want to make £100k, have you put in £100k's worth of effort• The Passive Income Myth There is no such thing as effortless money – recurring revenue takes more work not less• The Cost of Playing Small Underpricing your services and staying in the comfort zone keeps you stuck• The Power of Mentorship Investing in the right guidance can accelerate your growth far beyond what you would achieve alone• Work Now Reap Later The people you admire today worked hard yesterday – now it is your turnIf you have ever wondered why your results do not match your ambitions, this episode will give you the reality check and strategy you need. Tune in now. Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mistakes businesses make.With their signature blend of brutal honesty and humour, they also explore why some business owners wear “being busy” as a badge of honour, how pricing strategies affect perceived value, and the psychology behind luxury branding. Whether you're hiring an agency or handling your marketing in-house, this episode will help you avoid costly mistakes and make smarter decisions.Key Takeaways:• The dangers of misleading marketing reports: How some agencies manipulate data to make results look better than they are.• Beware of unrealistic promises: Why any agency guaranteeing success without knowing your numbers is a massive red flag.• The pricing perception trap: How pricing affects consumer perception and why charging too little can hurt your brand.• Selling the dream vs. reality: How some sales tactics manipulate buyers and why forced deals often lead to bad clients.• Marketing for different audiences: Why marketing a budget product isn't the same as marketing a luxury brand—and how agencies often get this wrong.• Vanity metrics vs. real impact: The difference between impressive-looking stats and actual business growth.If you want to protect your business from bad marketing decisions and level up your strategy, this episode is a must-listen!

Ever wondered what really goes on behind the scenes at a marketing agency? Josh Walters did - so he decided to find out firsthand. After nearly 20 years in the railway industry, he swapped signalling systems for sales funnels, spending a week inside Codebreak to see how a high-performing marketing team operates.In this episode, Josh and Joel pull back the curtain on the fast-paced world of marketing, revealing what surprised him, what challenged him, and what business owners can learn from his experience. From strategy meetings to AI-driven research, discover how a marketing agency tackles growth, solves problems and stays ahead of the competition.Expect insights on:

In this episode of the Stay Hungry Podcast, Joel and Martha tackle one of the biggest mistakes businesses make in marketing: following the crowd. They explain why blindly jumping on trends can leave you disappointed and why standing out is the real secret to success. By zigging when others zag, you can create campaigns that not only grab attention but also deliver results. With a mix of sharp insights and their usual banter, they highlight how being bold, authentic, and a little bit different can help you cut through the noise in a crowded marketplace.Key Takeaways:• Stop Chasing Trends: Jumping on bandwagons rarely leads to meaningful marketing results.• Originality Matters: Being brave enough to go against the grain sets you apart from competitors.• Think Long-Term: Trend-based marketing might be fun, but it doesn't build the trust and loyalty that come with a strong, authentic brand.• Lead, Don't Follow: Create campaigns that make people take notice because they're fresh and unique, not because they're part of the latest fad. Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this weeks episode Joel and Martha discuss personal and business growth, highlighting the challenges and rewards associated with navigating these changes. They reflect on the addition of new team members, recruitment strategies, and the importance of onboarding processes. Joel emphasizes the evolving nature of responsibilities and the necessity of adapting to new levels of success, comparing this to personal goals and the misconception that achieving milestones brings ease.The duo also explore mindset shifts, particularly Joel's journey from a scarcity mindset to an abundance mentality. They touch on topics like resilience, handling unexpected challenges, and reframing struggles as opportunities for growth. Personal anecdotes are shared, such as Joel's family influences, including his mother's adventurous spirit, and his experiences balancing work, life, and personal loss.They conclude by encouraging listeners to embrace life's inherent difficulties, recognising that every level of success comes with its own unique set of challenges. The overarching message is to develop resilience, face challenges head-on, and find growth through discomfort.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051InstagramFacebookLinkedIn Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn't just a set of ideas; it's a clear, actionable plan that aligns your marketing efforts with your business goals. Joel and Martha cut through the fluff to provide entrepreneurs with the insights they need to build strategies that work.From defining your objectives to understanding when marketing transitions to sales, this episode is packed with practical tips. Learn why clarity is crucial, how to allocate resources wisely, and which metrics matter most. Whether you're a seasoned marketer or just starting out, this episode will help you avoid vague objectives, focus on high-impact channels, and create a manifesto that serves as your roadmap to success.Key Takeaways:What is a Marketing Manifesto?: Understand its role in defining your goals, target audience, and strategy.Budgeting and Resources: Discover how to align your ambitions with your available budget and get maximum ROI.Measuring Success: Learn to track meaningful metrics like cost per lead and conversion rates—ditch the vanity metrics.Marketing vs. Sales: Recognize the critical handoff point where marketing efforts transition to sales.Joel and Martha share actionable tips and real-world examples to help you craft a marketing manifesto that ensures focus, consistency, and measurable outcomes. It's time to take control of your marketing strategy and make every effort count.Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In a world where everyone seems to be saying the same thing, how can your business stand out? In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most pressing challenges in modern marketing—differentiation. They explore how businesses can identify and communicate their unique value proposition (UVP) to stay ahead of competitors who might mimic their strategies.Joel and Martha discuss the dangers of complacency in messaging, the importance of refreshing and refining your brand, and how to evolve your marketing to keep it relevant and effective. Through real-life examples and practical exercises, they show you how to define your UVP, align your messaging with your brand's growth, and leverage your culture to create a lasting impression that competitors simply can't copy. Key Takeaways:The Danger of Complacency: Why sticking to outdated messaging strategies leaves you vulnerable to competitors.Building Your UVP: A step-by-step guide to articulating what makes your business the best choice.Refreshing Your Messaging: Tips for aligning your tone and visuals with your current brand identity.Staying Ahead: How tools like AI and a focus on culture can keep your business cutting-edge.Packed with actionable advice, this episode is your roadmap to standing out in even the most crowded markets. If you're ready to communicate what makes your business truly unique, this episode is a must-listen. Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Resources:Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this reflective and inspiring episode of Stay Hungry, Joel Stone and co-host Martha Dale dive into the pivotal lessons they've learned over the past year. With a conversational tone, they share personal stories, professional insights, and actionable advice designed to resonate with listeners preparing for the year ahead.From embracing patience and the power of starting anew to the importance of delegation, Joel unpacks transformative lessons that fuel personal and business growth. Martha shares candid reflections on turning rejection into redirection and the dangers of chasing illusions instead of authenticity. Together, they explore how these insights can apply to everyday life and business.Key Takeaways from the Episode:"The best time to plant a tree was 30 years ago; the second best time is now." Joel reflects on delayed projects and the success of starting anyway."Do what I do best and delegate the rest." How Codebreak's MTS™ formula led to significant wins."Rejection is redirection." Martha shares how a failure became a turning point for success."Sometimes the grass is greener because it's fake." Lessons in staying true to your values amid external pressures.Actionable advice for listeners, including: “Don't borrow tomorrow's problems today” and “We either make ourselves happy or miserable—the amount of work is the same.”As the episode wraps, Joel and Martha encourage listeners to reflect on their year and share their lessons using #StayHungryLessons.Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Joel Stone and Martha Dale dive into the transformative power of controlling your environment to master sales, boost productivity, and drive marketing success. Whether you're a business owner juggling a million tasks or a marketer striving to cut through the noise, this episode is packed with actionable insights to help you thrive.Joel and Martha explore how small, intentional changes to your physical and digital spaces can create massive results. From setting up a sales environment that closes deals with ease to optimising your workspace for focus and creativity, they share real-life examples, humorous stories, and powerful tips you can implement today.What You'll Learn in This Episode:Sales Environment Mastery: How to position objections as already solved and create an office setup that builds trust and credibility from the get-go.Productivity Boosters: The science behind designing for flow, using subtle triggers like music and lighting, and setting boundaries for distraction-free work.Marketing Impact: The art of crafting landing pages, leveraging testimonials, and reducing friction in your funnels to convert more leads.The Power of Change: Why adapting your surroundings - whether it's revamping your workspace or experimenting with outdoor creativity can spark innovation and energy.Stay tuned to the end, where Joel and Martha challenge listeners to make one intentional change to their environment and share their results on social media. Don't miss out on these game-changing insights!Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In a world flooded with flashy ads, influencer scams, and too-good-to-be-true promises, building trust with your audience has never been more challenging - or rewarding. In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the art of trust-building in a high-scepticism marketplace.Through real-world examples, personal anecdotes, and actionable strategies, Joel and Martha reveal how entrepreneurs and small business owners can cut through the noise and create genuine, lasting connections with their customers.What You'll Learn in This Episode:Why scepticism is rampant today: Explore the impact of digital marketing overload, fake reviews, and high-profile scandals.The Codebreak approach to trust: Learn how consistency, transparency, and proof can position your brand as credible and relatable.Practical trust-building strategies: From offering value-first to using storytelling that resonates, discover steps to build trust and stand out from the competition.Featuring personal insights like Martha's story of turning criticism into deeper client relationships and Joel's advice on sticking to your core values, this episode offers actionable tips to transform scepticism into loyalty.Whether you're struggling to establish your credibility or looking to reinforce trust with your audience, this episode will leave you with practical takeaways you can implement today.Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a Call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

When the sh*t hits the fan, how do you respond? In this candid and empowering episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the biggest challenges for entrepreneurs: building resilience in the face of adversity.From losing clients and cash flow crises to unexpected PR disasters, every business owner faces chaos at some point. But how you react can determine whether you just survive - or thrive. Joel kicks off by sharing a deeply personal story about a major business setback and the lessons it taught him about grit and adaptability. Martha chimes in with her own experiences, showcasing how a shift in mindset can turn challenges into opportunities.Key topics include:The three cornerstones of resilience: Perspective, Preparation, and Persistence.How to reframe setbacks as learning opportunities.Practical tools for staying grounded: journaling, visualisation, and breathing techniques.Emotional regulation and separating feelings from facts.The importance of mentors and accountability partners in navigating tough times.Real-life examples of overcoming adversity and thriving through chaos.Packed with actionable insights, this episode introduces powerful strategies to help you stay calm under pressure, make better decisions, and maintain focus on your long-term goals.Whether you're in the midst of a crisis or preparing for inevitable challenges, this episode offers a blueprint for staying strong, adaptable, and motivated. Tune in now to build the resilience that will carry you through anything business throws your way.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a Call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

Are you really hearing your clients - or just listening to them? In this insightful episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most overlooked skills in business: the art of truly hearing. While listening involves passively acknowledging what someone says, hearing digs deeper into understanding the intent, emotions, and even unspoken needs behind their words.Joel kicks off with a personal story about how hearing a client's underlying concern turned an ordinary campaign into a transformative success. Martha chimes in with her own experiences, emphasising how hearing team feedback fosters trust, innovation, and collaboration. Together, they dive into the costly consequences of miscommunication in business, sharing eye-opening statistics and relatable anecdotes.Key topics include:Hearing vs. Listening: Understanding the fundamental difference and its impact on business relationships.Miscommunication Costs: How poor communication affects trust, revenue, and efficiency.Real-Life Examples: Positive and negative stories from the Codebreak team on hearing versus just listening.The Psychology of Feeling Heard: Why hearing fosters emotional connections and how it drives loyalty.Actionable Tools and Strategies: Open-ended questions, customer feedback loops, attentive silence, and the "unreasonable hospitality" method.Whether it's understanding the “no behind the yes” in a sales pitch or addressing employee concerns with empathy, Joel and Martha reveal how hearing leads to connection, clarity, and business growth.This episode is your ultimate guide to strengthening relationships, closing more deals, and enhancing leadership by mastering the power of hearing.LinksWebsite: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance? On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers.Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how.Key Topics Discussed:Why Remarketing Matters: Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions.Best Practices for Remarketing: Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping.Success Stories: Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting.Common Mistakes to Avoid: Don't fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns.Actionable Takeaways: Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign.Whether you're an entrepreneur, marketer, or small business owner, Joel and Martha's insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you'll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust.Links Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the challenges and opportunities that arise as the year draws to a close. It's tempting for business owners to ease off the accelerator during the holiday season, but Joel and Martha argue that this is precisely the time to maintain momentum. They share actionable strategies to finish 2024 strong and position your business for an incredible start to 2025.From crafting time-sensitive offers to keeping your team motivated during the festive season, this episode is packed with tips to help you see the end of the year not as a finish line, but as a starting point for success.Key Takeaways:Why Slowing Down Can Hurt Your Business: Discover how to leverage year-end opportunities while competitors ease off.Reframe Your Mindset: Treat the end of the year as a launchpad for success in 2025, balancing reflection with forward planning.Time-Sensitive Offers: Implement strategies like “Last Chance for 2024 Pricing” and “Buy Now, Use Later” to boost year-end revenue.Utilise Holiday Downtime: Turn the post-Christmas lull into a productive period with live Q&As, strategy sessions, or webinars.Team Motivation Tips: Keep your team focused and engaged during the festive season with shared goals and meaningful rewards.This episode is your call to action to finish the year with purpose, strategy, and the momentum to make 2025 your best year yet.Links:Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a Call With Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each approach, providing clarity and direction for businesses of all sizes trying to make the right choice for their marketing needs.Joel and Martha explore the three main paths, starting with what agencies bring to the table - comprehensive services, scalability, and a full team's expertise. But is the price tag worth it for every business? Then they take a closer look at freelancers, who offer specific skill sets like SEO, content creation, or social media expertise, often at a lower cost. Finally, they examine the DIY path, which lets business owners stay in full control but requires a significant time investment and a steep learning curve.In this episode's highlights, they discuss:Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?Freelancers' Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.Cost vs Value: Breaking down what you're really paying for with each option and the hidden costs of DIY marketing.Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.Whether you're a startup owner looking to save costs, a scaling business seeking expert help, or somewhere in between, Joel and Martha provide the guidance to help you choose the path that aligns best with your goals and resources.Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In Part 2 of this deep-dive conversation, Joel Stone continues his talk with former MMA fighter turned coach, Jason Kearns, aka "Blockhands." Jason opens up about his intense journey from the ring to personal transformation, sharing how he's now dedicated to guiding others through mental and physical barriers in their own lives.This episode picks up on Jason's transition from fighter to coach, exploring the evolution of his "Limitless Life" coaching programme. Jason reflects on the defining moments in his MMA career, from his training across Ireland, Dubai, and Thailand to representing Ireland at the IMMAFs. These experiences honed his mental resilience, a strength that he now brings into his coaching philosophy. Joel and Jason discuss how his journey, enriched by both personal triumphs and struggles with mental health, helps clients develop not just physically but mentally, with a coaching approach that embraces vulnerability and fortitude.Jason also dives into the core elements of his coaching programme. With a focus on building a "Bulletproof Body" and a "Limitless Mind", Jason has crafted a system that tackles mental wellness and physical strength head-on. His candid reflections on using MMA to combat depression reveal why he's so passionate about empowering others, especially those grappling with mental health challenges.This episode is packed with insights for anyone interested in the profound connections between mental resilience and physical strength. Whether you're an athlete or simply someone seeking growth, Jason's unique perspective as a coach shaped by his fighter's mindset offers tools to elevate your life.Key Moments:How training and competing internationally shaped Jason's resilienceJason's transition to a coaching role and the philosophy of "Limitless Life"Insights into mental health, vulnerability, and their role in physical transformationThe methods behind building a "Bulletproof Body" and a "Limitless Mind"Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram Facebook LinkedIn InstagramFacebookLinkedIn

In this inspiring episode of the Stay Hungry podcast, Joel welcomes Jason Kearns, former MMA fighter and current mindset and movement coach, to discuss his incredible journey from the octagon to coaching. Known in the ring as "Blockhands," Jason shares his unique story of grit, transformation, and resilience, highlighting how he used MMA to overcome his personal mental health battles and now channels that experience into helping others create a "Limitless Life."Jason's path to professional MMA took him from training in Waterford, Ireland, to competing across the globe in Dubai and Thailand. He talks about his intense dedication to the sport, his notable 26-second guillotine victory at Reign MMA, and his experience representing Ireland in the IMMAF championships. Each fight was more than a battle—it was an opportunity for personal growth, and Jason recounts how this journey fortified his mental strength and helped him transition from fighter to coach.Now, Jason's focus is on empowering clients through a holistic coaching approach that builds both "Bulletproof Bodies" and "Limitless Minds." A mental health advocate, Jason openly discusses his own struggles with depression and how MMA was a cornerstone in his recovery. Through his coaching, he now offers others a roadmap to resilience, encouraging clients to break through their physical and mental limits. Join Joel and Jason as they explore the critical importance of mental and physical resilience, the power of vulnerability, and the life-changing impact of a strong support system.Key Moments:Jason's MMA career and the journey from amateur to proRepresenting Ireland in the IMMAF championships: a life-changing experienceTransitioning from fighter to coach and the holistic philosophy behind “Bulletproof Body, Limitless Mind”Jason's personal mental health journey and how it shapes his approach to coachingHow a "Limitless Life" mindset helps clients overcome both physical and mental barriersLinks:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Joel Stone breaks down one of the most powerful yet often misunderstood principles in marketing: "Sell them what they want, give them what they need." Many business owners face the challenge of balancing attractive offers with delivering real, sustainable value. In this episode, Joel explores how businesses can master this art to build long-term success.Joel dives into the psychology of consumer behaviour, revealing why people are driven by their desires and how savvy marketers can use this to hook them in. But the secret sauce? Once you've made the sale, it's about exceeding expectations by delivering solutions that solve your customers' deeper problems. Whether you're packaging your product or crafting your marketing message, this episode offers practical insights into striking the perfect balance between desire and true value.Key Sections Include:Understanding Consumer Wants: Why people buy what they think they want and how to tap into these emotions.Crafting the Perfect Offer: How to package your product in a way that speaks to desires but delivers on deeper needs.Delivering Real Value: Building long-term trust by providing more than the customer anticipated.Ethical Marketing: The fine line between positioning and manipulation, and how to stay on the right side of it.Case Studies: How top brands like Apple, fitness memberships, and subscription services use this strategy to thrive.With real-world examples, ethical considerations, and strategies for evolving with customers' changing needs, this episode is a must-listen for any business owner looking to sell smarter and scale sustainably.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Joel Stone breaks down the uncomfortable truth about business growth: it requires breaking a few "eggs." Drawing from the classic saying, "You can't make an omelette without breaking eggs," Joel discusses why stepping out of your comfort zone is essential for creating real results in business.Joel starts by explaining how staying in your comfort zone stifles growth, sharing client stories that illustrate the breakthroughs from embracing discomfort. Drawing inspiration from Henry Ford's famous quote, “If you always do what you've always done, you'll always get what you've always got,” Joel emphasises the importance of change and taking calculated risks to move forward.In addition to exploring the necessity of risk-taking, Joel tackles how perfectionism can paralyse progress. Instead of striving for unattainable perfection, entrepreneurs should focus on momentum and embrace “good enough” to keep moving forward. Joel also highlights the power of adaptability—why continuously adjusting your strategy and messaging is key to long-term success.The episode concludes by exploring the concept of protectionism, warning business owners about holding on too tightly to what they have at the expense of growth. Joel stresses the importance of being open to change, and challenges listeners to reflect: what "eggs" do you need to break to unlock the next level of growth in your business?Key Takeaways:Growth requires discomfort: Staying in your comfort zone leads to stagnation. True progress comes from taking risks and stepping into the unknown.Perfectionism can hinder growth: Aiming for perfection often leads to paralysis. Embrace “good enough” to maintain momentum.Adaptability is key: Regularly review and adjust your messaging and strategy to stay competitive and drive growth.Failure is feedback: View failure as a learning opportunity, not a setback. Some of the best successes come after failure.Let go of protectionism: Guarding what you already have can prevent you from seeing new opportunities for growth, be open to innovation and change.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this powerful episode of the Stay Hungry podcast, Joel Stone welcomes back Benjamin Owen for Part 2 of their inspiring conversation on personal growth, leadership, and getting out of your own way. Benjamin, who began his career as a body transformation coach, shares his remarkable journey into the world of performance coaching, where he now helps leaders unlock their full potential by addressing physical fitness, emotional intelligence, and mindset.Throughout this episode, Benjamin dives into the deeper challenges that high-performing individuals face, from the critical role of emotional intelligence to the struggle of balancing personal and professional lives. He shares personal insights from his own life, including how divorce and the COVID-19 pandemic reshaped his perspective and led him to transition from gym owner to an online performance coach.Key topics include:The "Nice Guy" Syndrome: How repressed emotions and a lack of boundaries can sabotage your success, and why Benjamin believes healthy boundaries are essential for thriving in both work and personal relationships.Men's Work and Support Systems: The importance of finding the right group of like-minded individuals to support personal growth, and how surrounding yourself with the right people can propel your development.Balancing Stress and Rest: Benjamin emphasises that real growth comes from understanding the importance of rest and recovery, and shares how leaders can move from a fear-driven to a love-driven motivation for sustainable progress.Leadership and Personal Development: From operator to owner mindset, Benjamin breaks down the journey of becoming a more self-aware leader and building a support system that includes coaches, therapists, and nutritionists.Key Takeaways:Developing personal growth and self-awareness is crucial for becoming an effective leader.Setting and maintaining strong boundaries is vital for achieving success in all areas of life.Being around the right people can fast-track your personal and professional development.Finding the right balance between stress and recovery is key to sustaining long-term success.Moving from fear-driven to passion-driven motivation can lead to a profound transformation in both your personal and professional journey.This episode is packed with actionable insights for anyone looking to break free from limiting beliefs and achieve exponential growth, both personally and professionally.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051InstagramFacebookLinkedInInstagramFacebookLinkedIn

In this insightful episode of the Stay Hungry Podcast, host Joel Stone is joined by Benjamin Owen, a performance coach and founder of 10x Tribe. Benjamin shares his incredible journey from a body transformation coach to a highly sought-after performance expert, focusing on helping leaders break through their limitations and achieve exponential growth.Starting out as a gym owner, Benjamin quickly realised that his clients' success was tied not just to physical training but to their emotional and personal well-being. Joel and Benjamin explore how emotional intelligence and personal growth play a critical role in both professional and personal success. Benjamin opens up about his own experiences with workaholism, the impact of his divorce, and how he transformed his life during the COVID-19 pandemic, transitioning from a gym owner to an online coach.The conversation covers essential topics like setting boundaries, the "Nice Guy" syndrome, and the importance of surrounding yourself with the right support team to accelerate personal and professional development. Benjamin's powerful insights on leadership, self-awareness, and motivation offer listeners a roadmap to getting out of their own way and unlocking their full potential.Whether you're a business owner, leader, or simply on a journey of personal development, this episode is packed with actionable takeaways to help you transform your mindset and drive real results.Key Takeaways:Emotional intelligence is a critical tool for both personal and professional growth.Setting clear boundaries is essential for success in all areas of life.Surrounding yourself with like-minded individuals can accelerate your personal and leadership development.Balancing stress and recovery is key to sustainable high performance.Shifting from fear-based to love-based motivation leads to more fulfilling progress.Tune in to hear Benjamin Owen's transformative insights on leadership, growth, and getting out of your own way!Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his inspiring journey from humble beginnings to becoming one of the UK's rising audio influencers.Starting out as a door-to-door salesman at just 15, Dipesh's career has spanned multiple industries, from Electrical Engineering to Accountancy and Finance, and eventually entrepreneurship. Throughout the conversation, Dipesh and Joel discuss the world of sales, exploring what it takes to succeed in today's competitive market.Listeners will gain insights into:The importance of authenticity and understanding customer needs in sales.How building genuine relationships can lead to long-term success.Dipesh's personal development journey and the mindset shifts needed for growth.The challenges and rewards of running a podcast studio in the ever-evolving audio space.Key MomentsIf you allow yourself to experience people saying ‘no', when you go on to sell something that people actually need, that ‘yes' will feel so easy.You need to fully understand how your product works. That way, when it comes to selling the product, you have the knowledge to tell your prospect why ‘this' is better for them than something else.Getting rid of pricing can remove a lot of objections from a prospect. If someone tries your product/service and they like it, then money doesn't matter as much.You should try to re-frame every negative thought you have into an opinion that is helping you come to a decision.Whether you're looking to refine your sales techniques, embrace personal growth, or simply draw inspiration from Dipesh's incredible story, this episode is packed with valuable lessons and actionable insights. Don't miss out on learning how to "do sales right" with one of the industry's rising stars.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051InstagramFacebookLinkedIn

In this captivating episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his remarkable journey from humble beginnings to becoming one of the UK's rising audio influencers.From his first job at 15 as a door-to-door salesman for Anglian Windows to his current role as a sought-after sales consultant, Dipesh's story is one of perseverance, adaptability, and success. He recounts how his sales journey began while working in his mother's opticians during his studies in Accountancy and Finance. These experiences laid the foundation for the sales skills he continues to hone today.Joel and Dipesh dive into the intricacies of sales techniques, focusing on the power of authenticity, understanding customer needs, and building genuine relationships. Dipesh emphasises the importance of continuous learning, personal development, and mindset shifts for success in both sales and life.Listeners also get a behind-the-scenes look into Dipesh's entrepreneurial ventures, particularly in the audio space, where he leverages his expertise to help others succeed. This episode is packed with actionable insights for anyone looking to improve their sales skills or gain inspiration from a self-made success story.Key Takeaways:If you have a fear of rejection, you should decide that you've been rejected already. Go out and see how many times you can get rejected, because eventually someone will say yes.Success comes from being able to sell yourself well. Not from being smart.Success is about how willing you are to go through rejection until you get that yes from someone.Tune in to learn how to do sales right with Dipesh Virji in this must-listen episode.Links:Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you're preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.KEY TAKEAWAYS- "Your audience will remember one key takeaway. Nail it, and you've won the room."- "If you're not prepared to challenge yourself on stage, you'll never challenge your audience."- "Preparation is everything. You can't wing a stage talk and expect it to land. Know your points, rehearse them, and deliver with confidence."- "A great stage presence isn't about gimmicks or stunts—it's about knowing your message and delivering it with authority and purpose."VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. InstagramFacebookLinkedIn

In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/ InstagramFacebookLinkedIn

KEY TAKEAWAYS If you know you've got things that can help people in terms of my beliefs and ways of teaching, but if you can't get your voice and message out there, then how are you meant to help that person?If you already have someone who can teach you the habits you need to improve yourself, then it's all just about applying those habits consistently to improve. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/ InstagramFacebookLinkedIn

KEY TAKEAWAYS Time is important but energy is just as important. You can have as much time as you want, but if you haven't got the energy to fulfil the time, then how productive are you really being?If you've just had a good workout, you've eaten the right things, you'll walk into work and you can give all of your attention to one thing. You'll be more productive than if you've rolled out of bed and rushed to work.There are two types of business owners. One that will say ‘How can I get as much out of this for as little input as possible', and one that will say ‘How can I constantly improve, and as a by-product of that, I will get more out of it'.Being physically and mentally strong and healthy will always apply to business. By looking after yourself and being the best version of yourself, you're also looking after your business. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel and Martha discuss essential mindset strategies for stacking the odds in your favour, both in business and life. Both Joel and Martha have done huge amounts of work on this over the last few years – physically and mentally. As an often-overlooked topic, this episode covers personal growth, productivity hacks, and the importance of maintaining a balanced perspective. KEY TAKEAWAYS "You can turn a bad day into a good day just by practicing some positive mindset techniques. It literally makes you realize that most things in life are about perspective.""Remember, pressure is a privilege. Everyone else is kind of going through these things, and just feeling inspired can make a huge difference.""The Compound Effect of giving you guys the freedom to change your environment has only been positive. Changing your workspace can significantly boost productivity and creativity.""Control the controllables... 80% of the things that you worry about will never happen. Focus on what you can control and let go of the rest."VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.InstagramFacebookLinkedIn

In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting your copy. Plus, they discuss the financial side of customer acquisition, emphasising the need to align your ad spend with your business goals.KEY TAKEAWAYS The ‘ugly ad' as a concept does stop scroll.Sometimes an ad that looks sh*t will perform better than an ad that looks ultra-polished because it grabs people's attention.If you can't stop the scroll with your ad, then it doesn't matter how good your copy is because nobody will ever read it.What would you be willing to pay if you could walk into a warehouse and buy your customers off the shelf? Ultimately if the answer is £1,000 and you want 20 new customers that year, you need to find £20,000 for your advertising. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry Podcast, Joel is joined by finance expert Ben Knight to explore the realities of wealth and investment. They discuss the emotional pitfalls of chasing wealth, the ongoing nature of investment goals, and the concept of 'silent inflation' that can erode your financial gains. Ben shares his personal journey from modest beginnings to financial expertise, emphasising continuous learning and smart decision-making.KEY TAKEAWAYS People attach so much emotion to the idea of ‘when I'm rich, life will be better', but they don't see that actually it's the effort and the journey that matters.There's no end-point to investment, you reach one goal and then the goal and your lifestyle changes.When you feel like you're winning in business and you've reached that level, you then unlock the next level and so then you're back at the beginning again.Silent inflation is what actually kills people's wealth. Everyone should be investing because if you're not, inflation will wipe you out and you won't even notice it.If you're making a business decision, particularly big businesses, you have to make them about the RPI (Retail Price Index) and no one's telling you that.I didn't start off with a massive bank balance I could start investing with. Instead, I spent an awful lot of time learning something new about money every day. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry Podcast, Joel sits down with finance/investment expert Ben Knight to unravel some common myths about money management. They discuss the reality behind managing finances effectively, the truth about passive income, and why emotional attachments to investments can be misleading.KEY TAKEAWAYSPeople who have come into money, usually inheritance, are the most targeted and vulnerable group and that's not a coincidence.Just having money, doesn't mean you know how to manage money and maintain it.Passive income is a myth because everything requires something at the start, whether that be time, money, or experience.Property investment is sold as a very hands-off investment because of the time frame you're talking about, but there's still a lot of work that you have to put into it.There's so much other responsibility that comes with property investment, other than just ‘this is the money I'm putting in, and this is the return I'm hoping to get'.You can have a great property strategy that's tried and tested, and you know if you do X, Y, Z, chances are you'll make money. If there's an industry like watches, where it's a lot harder to have a set strategy due to less data etc, suddenly it becomes a lot more risky.You can't have too much of an emotional connection to the stocks you invest in. Your love for a business has 0 impact on the stock price. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling BookABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today.Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sales conversations, offering actionable tips for business success.KEY TAKEAWAYSTo work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you'd be willing to spend to acquire that customer?If all we're talking about is price in a sales conversation, then we're probably not right for each other. I want to know how I can help, and give you value for that money. VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/

In this episode, Andy and Joel talk about the intricacies of marketing strategies and financial investments for business success. They discuss the critical balance between cost per acquisition and immediate transaction value, emphasising the importance of cash flow management in sustaining marketing efforts. They also explores the diverse attitudes towards risk and financial investment amongst entrepreneurs, highlighting the significance of mindset and readiness to commit resources.KEY TAKEAWAYSLet's say your cost per acquisition is £100, but the value of the first transaction is £75, you're actually making a marketing loss on that first transaction - even if you make it back in 6 months time. If you haven't cash flowed for that, you will just run out of money.Some people have £1000, and are willing to invest £500 in their marketing. There are people out there that would be like ‘yeah that's a no-brainer' and there's others that would say ‘no way'. It's not just about the numbers, it's also about your temperature to risk and attitude/mindset to money.You've got to have enough skin in the game with an investment, so that you actually care. VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships. KEY TAKEAWAYS Once you've got your niche, have an idea of what the common shared end goal is and build a journey. What are the milestones? What are the peaks? What are the struggles they're going to experience?You, as the business owner, are responsible for setting the expectation and meeting it. If you've got a paying customer with an insane expectation of what should happen, that's because you've not done your job.89% of businesses say that they aim to exceed their customer's expectations. Less than 1% of customers, that did the same set of research, care. 99% of customers simply want their expectations met.99% of customers simply want their expectations met, not exceeded. The gap is that at no point has the service provider asked them what their expectations are.People spend too long trying to exceed their client's expectations. All your customers want is security, stability, and predictability.There's loads of problematic behaviours in businesses that stop them from being able to grow. What's the goal? What's currently stopping you from getting to it? And what are we going to do about it?  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche around shared challenges, emphasising universal principles applicable to any industry or endeavour.KEY TAKEAWAYS You've got to be objective about things. It's tough in some situations but you've got to zoom out and look at it from a birds-eye-view. Deal with facts not feelings.I captained every American football team I ever played for, so I had to be a leader and the one who made decisions and stuck by them. It amplified who I was as a person. You had to be dedicated to it. When I talk to people about niche, I don't care what they do for work, or if they're male or female. I want you to build your niche around shared problems.  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry podcast, Andy and Joel tackle essential topics for business success and personal well-being. They discuss the importance of planning for burnout amidst business excitement, achieving work-life harmony, and optimising financial transactions for efficiency. They emphasise the significance of using the right tools over having all tools, and the balance between hustling and sustainability in business ventures.KEY MOMENTSWhen you're excited about something in business, plan for the burnout. You can achieve an awful lot when the fire's burning, but at some point you are going to hit a brick wall.You need a work/life harmony. You can work hard on your business but then whatever time you spend with your friends and family, you have to be focused and present.You've got to be able to take money quickly. There's nothing worse than chasing someone for money; send them the payment link straight away.It's not about having all the tools, it's about having the right tools. For example, having a CRM will save you a lot of time.You've got to hustle, but you've also got to acknowledge that you can't hustle forever. Someone, probably you, will suffer for it.VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/

In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth.KEY MOMENTSThere's an element of niching in every business, because you might not be niching on service, but you could be on the customer/audience that you serve.An FAQ section on a website is a strong way of overcoming the most common objections. It's not frequently asked questions, it's frequently encountered objections.You have to think about what makes you different, particularly when you're writing. Use the three W's: who, what, and why. People are more likely to give their money to a family-run business rather than a faceless corporation.The best objection to overcome is one that the prospect hasn't even thought of yet.VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/

Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful content that resonates with your audience.KEY TAKEAWAYSYou have to qualify people and have a warm-up process in place to get the right profile and volume to a Zoom or room.Your first lead magnet could be something as simple as a video training or e-book. The next thing you offer might be a webinar; as they've already been exposed to you, they'll be more receptive to a pitch on the webinar.When you open up Q&A, some people may ask difficult questions. You've got to either know your subject well, or have the confidence to say, “I don't know the answer to that but someone in my team will and they'll get back to you.”  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/

In this episode, Andy and Joel discuss the power of personal experience in teaching and marketing. Through insightful discussions, they explore the distinction between teaching from scars (lessons learned) and teaching from wounds (lessons still being learned). They also talk about learning how to craft your narrative, and that it is essential in shaping perceptions and connecting with your audience.KEY MOMENTSTeaching from your scars is where you've learnt a lesson and now you're showing people how to avoid the mistakes that you made. Making sure they don't have to go through it themselves.If you're teaching from a wound, it means that you haven't quite cracked things yourself yet. So you're not really in a position to tell other people how to do things.If you don't make your own narrative, people will make it for you. That's where storytelling is important in your marketing.VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel's work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel's work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/