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This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working with channel and technology partner programs, which ultimately led to her pivot into product marketing. Beth also shares that to execute a successful product launch, it's important to create a plan and synchronize the different teams and departments involved, such as sales, marketing, customer success, and product. getting into the idea of using product launch as an opportunity to educate customers and partners on the value and benefits of the product. Lastly, Beth stressed the importance of using marketing channels to create a buzz and engage the target audience. The conversation also touches on the importance of getting executive buy-in for a product launch. Beth gave an example of someone on the team who is often overlooked but should be included, the support team. While Maria highlighted that product marketers should aim to think beyond their usual suspects when planning a launch. Finally, Beth provided a story about a manager who was great at recognizing the importance of executive support. Timecoded guide: 0:02:44 Product Launch at a Billion Dollar Company: People, Process, and Performance 0:04:43 Conversation on Securing Executive Buy-In for Product Launches 0:07:42 Presenting to the Executive Team: A Successful Product Launch Story 0:09:43 Conversation on Applying the RACI Model to Product Launches 0:11:51 Discussion on Detailed Content Planning for Product Launch 0:13:39 Conversation on Adapting to Delays and Roadblocks in Product Launches 0:16:05 Conversation on Empathy, Cabs, and Testimonials in the Cybersecurity Industry 0:18:04 Exploring the Benefits of Customer Advisory Boards for Product Marketers 0:25:21 Conversation Summary: Potential Career Paths for Product Marketer Beth 0:27:38 Interview with Beth Barach: Exploring the Intersection of Coaching and Entrepreneurship Links: Check out Beth on LinkedIn Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.
We take listener calls and emails about lost video games, plus a Triscuit update. Want to support the show? Become a patron at https://patreon.com/underunderstood. Have a mystery? Email hello@underunderstood.com or leave a voicemail at 212-994-4882. Show notes: Slope Rider Slope Rider official website iOS Emulation Finally Cracked – Stop Skeletons From Fighting (YouTube) touchHLE, a high-level emulator for iPhone OS applications Timecoded link to ad in 2009 Apple event (YouTube) Monte Boyd's Slope Rider thread on Mastodon macos9.app Stream Mixed-Up Mother Goose (1991, MS-DOS) (Internet Archive) Mixed-Up Mother Goose Deluxe (1995, Mac) (Macintosh Repository) UTM | Virtual machines for Mac Slope Rider download (Macintosh Repository) Slope Rider running (poorly) in UTM (YouTube, unlisted) Monte Boyd's Commodore 64 games (itch.io) Monte Boyd's website Broccoli Man Film restoration: Saving our cinema heritage – CBS Sunday Morning (YouTube) APKMirror and APKPure I know an APK is technically an installer package and not “an executable app file.” Don't @ me. -Billy Triscuit Improvements in and relating to Apparatus for Baking Biscuit, Crackers and the like (Google Patents) Medical Press and Circular – July 29, 1903 (Google Books) The Sketch, Vol. 43 (Google Books) “Common wheat” on Wikipedia
Freedomain Radio! Volume 5: Shows 1560-2119 - Freedomain Radio
Stefan Molyneux, host of Freedomain Radio, discusses a variety of personal and philosophical topics with listeners on the Sunday call in show, March 26, 2012.
Freedomain Radio! Volume 5: Shows 1560-2119 - Freedomain Radio
Freedomain Radio! Volume 5: Shows 1560-2119 - Freedomain Radio
Property rights from A to Z, standing up for the ones you love - and self-respect as self-defense!
Freedomain Radio! Volume 5: Shows 1560-2119 - Freedomain Radio
http://www.fdrurl.com/bib Great philosophical questions from brilliant listeners answered by Stefan Molyneux, Host of Freedomain Radio - http://www.freedomainradio.com
Freedomain Radio! Volume 5: Shows 1560-2119 - Freedomain Radio
Dealing with apathy, avoiding debates, living as if there is no audience, and can we have property rights in land?
Freedomain Radio! Volume 5: Shows 1560-2119 - Freedomain Radio
Thanks to all my very kind donators! What I love about Christians, how not to start an argument, and why atheism has nothing to do with communism or fascism!
FDR news, gaining the future from losing the past, and inspiring those left behind.
Responses to common 'tuber questions.
The bluebird of happiness, and getting yourself ready for true love...
Colleen leads a discussion about women's relationship to Philosophy.
Boundaries, history and personal archaeology.
Harsh laughter at a wife, an irritating employee, Cartesian prejudice and a FOO re-contact...
Families and freedom - two conversations...
An even keeled Mecosystem? fierce friendships - and defooing from the dying...
Thanks to the brave souls who opened their hearts so wide...
Ron Paul's latest ad, the nature of evil, and 'helping' in the kitchen...
A book review, crooked cops, a mother's depression, and the strength of the youngest siblings...
Surviving sadistic professors, the paralysis of depression - and how UPB and the Real Time Relationship relate!
The UPB Book is out! :) Using the real-time relationship idea, and losing self-consciousness!
Drugs, mothers and promises
Irrational anger, can we learn love? - and freedom from fear...
ADHD mother in laws, the roots of self-pity, and a biochemical prison
I try to answer some questions...
Talking philosophy to girlfriends, forging nations in blood, and the pillaging of parents
A listener's success, how to really help a friend - and hey, two more annoying Brits!
The role of passion in truth, are politicians evil, and warding off corruption with lawsuits!
Danish enlightenment, board darkening, and the ethics of helping others
Friends who say foolish things, a listener's professional triumph, love, and more apologies to Queen...
Career challenges for the philosopher, self trust and what to do with your life...
Public servants, sibling abuse and adoption!
Amazon adventures and past lives
God, biodiversity and agnosticism
A nice short chat about some nice dark topics...
One post about reason, one more about emotion...
Talking about freedom with family...
What is the morality of participating in the State?
Great chats from listeners...
My responses to brilliant listener criticisms!
Incisive comments from insightful listeners
Brilliant listeners get their say!
Excellent responses to the question of determinism
Excellent comments from brilliant listeners!