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We got a super fresh flashbizzack for yall! Back in 2017 Starbucks' Unicorn Frappuccino had everybody going crazy, and John says that's about right from his experience at the coffee joint. Our intern at the time, DJ Pre-K, had his own way of experiencing Starbucks though, and he might not know much about coffee but he sure knows a lot about white chocolate and herbs! Check it out! Thanks for joining us for this week's #JCWPodcast #FlashbackFriday. Please don't forget to Like, Share, and most importantly, Subscribe--to make sure you get the latest John Clay Wolfe Show materials as soon as they're released! So keep an eye out for "herbal" teas...and we'll see you Saturday
Josie tells Taylor about Soviet gymnast Elena Mukhina and her career-ending injury. Plus: the 2021 West Coast heat wave, and a look back at infamous fast food promotions.
Show Notes:Do you ever look back on your life and notice things that appeared to be random changes or events in your life at that time that then later turned out to be key stepping stones to where you are today? Well our guest on the show today is Bret Caretsky and he walks us through the ups and downs and random twists and turns of his story that have all paved the way for where he is today. Bret is the CEO and co-founder of Unicorn Drinks, an innovative CPG and food service brand known most widely for their hugely popular drink the Unicorn Frappuccino. Bret went to the University of Maryland and the University of Massachusetts where he studied Business Communication and Economics while playing Varsity Lacrosse attending 3 Final Fours and a National Championship. Out of college, Bret worked across Finance, Healthcare and Construction sectors as a strategic business consultant for Morgan Stanley, United Healthcare and Turner Construction, where he excelled in dynamic cross-functional roles alongside company leadership. After leaving his corporate jobs he became the co-founder of two highly successful brands and companies, Montauk Juice Factory and The End Brooklyn. On the show today we cover:Who is Bret and what does he do (3:19)Lessons learned from sports (4:23)Bret's favorite book (14:24)How Bret's corporate jobs set him up for success now (19:21)Lessons from starting his own companies (28:05)The real life of a start-up company CEO (41:54)The importance of clear communication (48:00)Why boundaries are important (51:05)What it means to him to be a contender (55:27)Resources:How to learn more about Bret and what he does:Unicorn Drinks WebsiteBret's email: bret@drinkunicorn.comBret's LinkedInInstagram: Little Juice DreamingInstagram: Drink UnicornAdditional Books, Individuals, or Items Discuss in the show:Empire of Illusion by Chris HedgesContact Me:As always, feel free to reach out to me by emailing me at rob@contenderswanted.com for suggestions of ways to improve the show, to let me know how the show is helping you, or to even suggest a future guest.
Trish Glose interviews fellow journalist and friend, Barrett Tryon, who anchors the morning show in Lansing, Michigan. He talks about growing up in Sarasota, Florida, always knowing he wanted to be in the news business, and how this career got him behind the anchor desk. They also talk about how the Coronavirus pandemic has changed his daily life and his scare with skin cancer.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this podcast. My analysis of Apple Card is right above it, so we can say they share the 10th spot. Today, I’m doing another behavioral analysis of a business: Starbucks. It’s not a coincidence that we are getting into Starbucks right around the holiday season. They have definitely done some things very right when it comes to the holidays…and I will touch on the controversy they’ve seen as well. In the episode we will talk about featured drinks, red cups, nostalgia, pricing strategy, scarcity…and a whole lot more. If you’ve been listening for a while, you know I love Starbucks. Not just for their chai tea lattes and marshmallow dream bars, or because I live in Seattle…but because of the amazing things they have done as a company to shape the world we live in today. Starbucks is a dynamic and large company with a plethora of examples I could have chosen to talk about today. There isn’t time for everything. Instead, I have picked some of my favorite pieces for the episode – ones I think you will find valuable and interesting and be able to apply to your own business (whatever that may be). Whether you work for a global business like Starbucks, are a solopreneur or an academic or somewhere in between…you can learn from the smart things the company has done and how they have understood human behavior. In the episode, we will dig into their star rewards program, as well as featured drinks and products – from PSL to the Unicorn Frappuccino, as well as the coveted red cups (which just launched a couple days ago by the time this comes out), the personality and overall brand choices in their logo, locations and on social media and, of course, pricing. Show Notes: [04:31] Without the original brand and pricing, Starbucks would be just another coffee shop. [05:04] It really is an amazing feat when you think about the commoditized industry Starbucks was facing before it launched its first store. [06:04] One of the big aspects Starbucks had to overcome was the pricing anchor. The first number you hear (or a standard price) is the anchor, and the brain adjusts from that to determine what is reasonable. [07:02] The way we act is driven by our subconscious, and when you ask a logical question to the conscious, it doesn’t answer in a way that reflects true behavior. [07:19] To justify a higher price, Starbucks needed to invent a new category. [07:59] This wasn’t just about coffee – it was creating community…a “third place” – an experience that was something more. [08:21] Functional fixedness: when all you have is a hammer, everything looks like a nail. [08:48] When you look at what everyone else is doing, herding will keep you stuck. [09:01] Howard Schultz and Starbucks took a step back, got out of their own way, and created a new category which changed the conversation about coffee. [09:12] Asking good questions can help you get there. [10:01] Ask questions that aren’t about what everyone else is doing. Don't get stuck in the herding or the anchors. Instead, it is about looking to what could be, and asking “How might we?” or “Why?” [10:07] For your business, look at all the things you do because everyone else does. Is that serving you well? What would make your customers excited? Delighted? [10:29] Price is never about price. It's about all the things that come to for the price. Starbucks is a fantastic example of that. [10:56] Studies about wine show that people get more enjoyment from drinking wine that is more expensive. [11:37] When you can break free from the herd and make it about something more, your business can reap benefits beyond what you even imagine. [12:13] Starbucks changed the game with all of their drink options. The first drink they made famous was the Frappuccino. [13:38] The brain gets what it expects. If you expect Frappuccinos to be delicious and you get something similar by a different name, it won't be as good. [14:46] Starbucks started the original pumpkin spice latte or PSL. The limited nature triggers scarcity and loss aversion. [15:53] For scarcity to be a value in your business, you actually have to take something away. [18:43] Starbucks is constantly testing, and they're not afraid to have something popular only available for a limited time. [19:20] The new thing that started this week is the red cups. Keeping traditions alive is something that Starbucks does amazingly well. [20:03] For many, the red cup has become part of a tradition on holidays. When you become a lifestyle brand, you bear the responsibility of becoming a part of peoples’ lives. [21:34] Starbucks had a set of filters that every brand aspect had to pass through. These included being handcrafted, artistic, sophisticated, human, and enduring. [23:46] Taking the time to stop and evaluate what is really going on is important. [25:11] When you think about the value of the brand, it's about the overall experience with the brand at its core. [26:33] Your business should learn to watch the trends. What is going on that is cool and interesting and that everyone is talking about, and how would it look if you were to incorporate that into your offering? [28:00] Star rewards are one of the smartest things Starbucks could have done for their business. In many ways, this built upon the wildly popular “treat receipt” where you can get a discount when you buy a second item after 2pm or 3pm. [29:06] The star rewards model is built to create habits for users and increase visits. [34:03] Star rewards are a smart balance of loss aversion, scarcity, relativity, habits, and more. All executed through a series of experiments to see what is bringing the most value to the company and its customers. [34:42] Don't get sucked into your brain’s natural tendency to herd. Just because everyone else is doing something one way, doesn’t mean it is RIGHT to do so. [34:59] Take a step back and think bigger. Look to the future and the possibilities. [35:11] Scarcity is a powerful tool when used correctly. Especially when paired with loss aversion to help people choose your product. [36:05] Making your brand a habit is about more than caffeine and sugar. Starbucks puts effort into getting more customers to choose them more often for more things. [37:59] Next week, we are digging into the concept of time pressure. Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Links and Resources: Episode 47. A Behavioral Economics Analysis of Costco Episode 42. Apple Card: A Behavioral Economics Analysis A Starbucks Barista Asked Me This 1 Simple Question, and Using It May Be a Great Way to Boost Your Sales Every Starbucks Growth Strategy Is Working 30 Interesting Starbucks Facts and Statistics (2019) | By the Numbers Episode 11. Behavioral Economics Foundations: Anchoring and Adjustment How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge Episode 53. An Overview of Lazy Brain Biases Episode 19. Behavioral Economics Foundations: Herding Episode 4. Questions or Answers Episode 5. The Truth About Pricing Starbucks Didn't Invent the Frappuccino. Here's Who Did. Starbucks Has Made An Insane Amount Of Money From PSL Sales Starbucks Red Cups 2019: When Do Christmas Holiday Drinks Start Going on Sale? A Brief History of Starbucks’ Holiday Cup Controversies Episode 43. A Guide for You to Create a Brainy Brand Episode 44. Rebrand, Refresh or Reinforce? Starbucks Will Be Selling Fewer Limited-Time-Only Drinks That Can Be Super Hard To Make Episode 15: Behavioral Economics Foundations: Availability Episode 27. Behavioral Economics Foundations: The Sense of Hearing and Sound Episode 21. Behavioral Economics Foundations: Habits Episode 63. How To Set Up Your Own Experiments Episode 12. Behavioral Economics Foundations: Relativity Episode 23. Behavioral Economics Foundations: Reciprocity SPAM® Pumpkin Spice Master Your Mindset Free Mini Course
¡Muy buenos días! Espero que hoy te encuentres excelente. En este episodio hablamos sobre el éxito de la marca y la estrategia que utilizó Starbucks con su bebida Unicorn Frappuccino. Si quieres proponerme nuevos temas de los que hablar en los siguientes episodios o simplemente ponerte en contacto conmigo, envíame a: freellionaires@gmail.com. No olvides suscribirte al Podcast y dejar tu comentario desde la plataforma la cual me escuches. Sígueme y Déjame tu feedback Instagram: @freellionaires freellionaires@gmail.com ¡Un saludo!
Starbuck's new Tie-Dye Frappuccino is this summer's sold out Unicorn Frappuccino - which we never tasted. Zoe and I found the Last Tie-Dye Frappuccino in the state. Taste test! Our "No AC" Challenge continues and you've all given us such great suggestions! There's a social media push to gather all the Area 51 fans together and sort of "gang-storm" the base. Their motto: "They can't stop all of us!" Why this is a bad idea explained on the show today. Starbuck's new Tie-Dye Frappuccino (image credit: https://www.flickr.com/photos/59142238@N02/)
The second episode of Sense on the Dollar explores the way that Starbucks has transformed their locations into teen-centric hubs. Far from its original state as a traditional Italian coffee shop in Seattle, Starbucks is now a favorite for teens all over the world–Josh Kindler examines why.
This month I speak with NY playwright Catherine Weingarten about her dark comedy Karate Hottie. We discuss the challenges of humanizing an unlikable character and finding footing in a world of absurdity, and I also help Catherine face her frustrations in not obtaining the coveted Unicorn Frappuccino. The scene featured in today’s episode features Jaried […]
12/21/17 - Here it is! Our 20th episode and 2017 year in review. From the inauguration to the Unicorn Frappuccino, we hit all the pressing moments of 2017's history. Also follow along with Steve and Candi's personal journeys. Cause they're ridiculous. Happy Holidays, world!
New is exciting. It's why there's a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they're not always an improvement on what's already out there. Don't get caught up chasing the new, shiny marketing idea just because it's the current […]The post Don't Chase the Bright Shiny Objects! – LFMM 204 appeared first on Spotlight Branding.
Luke Kerr-Dineen joins host Ted Berg to take 5 Big Questions from listeners, including debates on the Unicorn Frappuccino vs. the KFC Double Down and a rundown of some of the worst sports bets they've ever made.
Episode #3 Zach, Bryce, and John sit down and chat about the current Spring Chinook fishery in the Columbia and Willamette river. Content also included in this episode includes discussion on the Unicorn Frappuccino. http://traffic.libsyn.com/fishstory/fishstory3_1.mp3
Amanda is getting into podcasts. Blythe consumes some nerdy media and a Unicorn Frappuccino. Jeff is shilling for Microsoft AS USUAL. And Rissy brings us the latest in the kitteh vs puppeh saga.
The Sales Journey Podcast for Network Marketers by Tasha Smith
Oh man, this drink, such a controversy. One thing that did make me smile about all the Facebook action was the network marketers. Awww…you guys. It reminds me of a meme I saw floating around that said, “let me get this straight, you will eat fast food, drink neon sports drinks, and clean with toxic […] The post #93 Why No One Cares to Research the Unicorn Frappuccino appeared first on Emerge Sales Training.
Unicorn Frappuccino Review by Yves the Cannon Sanon
On the second episode of Father and Sons, Mark, Chism, and Josiah discuss the super trending Unicorn Frappuccino from Starbucks and answer the question to what the next viral frapp flavor will be.
Episode 165 of The Mommy Gamers Podcast is full of crazy epic discussions including the Starbucks Unicorn Frappuccino aka Circus In A Cup to video games, movies and more! Desirai is ridiculously excited about Cut the Rope: Magic and the Outlander Season 3 Trailer. Carrie brings all the TV and Movies chat with Bates Motel, Doctor Who Season 12, and a lively chat with Desirai about The Immortal Life of Henrietta Lacks. Marcia is getting excited for Little Nightmares, virtual reality shopping, and a mod for Sims 4 that is basically porn. The ladies all get into a very passionate discussion about the Unicorn Frappuccino from Starbucks, and pretty much yell at the people shaming others for enjoying this treat. There's much more in this awesome episode...but these notes are getting a little too long and we'd hate to ruin all the surprises.
Welcome to another episode of your fave fact-checkin’ show! Darren kicks things off with a recap and discussion of April 22’s March For Science. Cristina looks into whether witchcraft is an actual crime under Canada’s Criminal Code. Finally, Adam asks the burning question on all of our minds lately...does the new Starbucks Unicorn Frappuccino contain any coffee?
Feeling like going the extra mile? In episode ten, Dave and Andy are really feeling it. Maybe it’s because they drank the strongest coffee in the world and then recorded this. Or maybe it’s because they found a meth-addicted python and a shrimp that kills fish with sound. Or the fact that Pepsi used to have one of the strongest navies in the world. Or possibly it’s the crazy loophole that bars are exploiting in India… But it’s definitely not because of the Unicorn Frappuccino from Starbucks! Join us won’t you? DAVE FORGOT THE BEER!!! Just kidding. We’re drinking the Shelby Cobra (Commander) Lager from Absolution Brewing and The Looker from Duckfoot Brewery. The Nigerian prince’s $43 million were found. Too bad no one replied to his email cries for help. Dave shares the crowdfunded origin for the Space Shuttle names, the origin of neckties and the incredible fact that dogs poop facing a certain direction. Dude, Did You Hear? A python made the journey from innocent reptile, to cold-blooded meth addict and back. Bars in India need to be 500m from the street. So the bars found a loophole in the law and made a maze to get to the front door. It’s unknown how many drunk people are still lost in those mazes. There’s a new species of shrimp that kills fish with sound. Kind of like how Nikki Minaj kills humans with sound. Wait… An 8 year old drove his 4 year old sister to McDonald’s. THANKS YOUTUBE! A professional tennis match was interrupted by loud sex noises. Some serious foul ball play was happening. Pepsi once had the most powerful navy in the world. Yes, the soda company. We’re nyet kidding. The show Rick and Morty causes a packet of McDonald’s Sechuan sauce from the 1990s to sell for $15,000. GOTTA HAVE THAT MULAN MCNUGGEET SAUCE, MORTY! Andy recommends Better Call Saul – probably the best example of a spinoff done well. Dave recommends Fargo. Any of it, all of it. Dontcha know? Andy recommends the World’s Strongest Coffee – Black Insomnia. Because sleeping is cheating. SWORD WATCH RETURNS! Andy reminds Cosmopolitan that they probably shouldn’t profile cancer patients as a weightloss piece. Andy doesn’t recommend the unicorn frappaccinno because it is a god awful abomination of a coffee drink that should be killed with fire. KILL IT WITH FIRE!! Dave exposes Andy to a “Would you rather…” that could get a little stinky.
All Blessings from God, Executive Admin Nightmares, Dog vs. Bear FB Controversy, Rusty ol' Tools, Have You Arrived?, The Juicero, Joke Spa, God Change Character, Actually Guy/Gal, Depression/Gratefulness, Summing Up Suffering, Unicorn Frappuccino; Quotes: “I give administrative assistants nightmares.” “God can take a bunch of rusty ol' tools and make something beautiful with them.” “I need you to settle down in the Joke Spa.”
It's Tuesday! That means great prizes with Tuesday Trivia! We await a mystery announcement from The Carrier Dome this morning, talk fat TVs, and figure out what a Unicorn Frappuccino is all about...Hear that and more ON DEMAND, powered by Empower Federal Credit Union! 00:00 - Fat TVs 02:58 - Update 07:01 - Mystery announcement from the Dome 09:51 - Guess the Year! 13:07 - Update 15:47 - Hollywood Highlights 1 18:43 - Update 22:54 - Malarkey 27:23 - WTH is a Unicorn Frappuccino? 30:51 - Update 35:52 - Tuesday Trivia 1 38:42 - Update 43:22 - Tuesday Trivia 2 45:03 - Tuesday Trivia 3 47:01 - Update 51:11 - Tuesday Trivia 4 54:27 - CNY Garage & Craft Sale 57:08 - McCartney is Coming!!! 60:18 - Hollywood Highlights 2 63:15 - Coming up Wednesday/BYE!!!
MJ relives #RecordStoreDay and we give some love to our favorite local shops. In honor of Jack Nicholson’s 80th birthday, we rank our Big 5 coolest actors. Starbucks baristas beg you not to order the Unicorn Frappuccino, and loud sex interrupts a tennis match. Plus, things get heated in Nerd Stuff as we preview Guardians of the Galaxy Vol. 2. "Plants" is our musical theme, with songs by White Stripes, The Legendary Shack Shakers, and Friends of Distinction.
Cam Edwards and Miss E talk about the daily chores of pulling weeds in the mud, as well as a surprise from the Corny Goat Farm, and new planting of horseradish. Miss E discovers the real color of horseradish, apart from her Grandfather and Great Uncle's famous beat/horseradish magenta sauce mix. She claims it's nothing like the Unicorn Frappuccino from Starbucks.
Dan and Eric talk about Unicorn Frappuccino, chocolate, Starbucks, horse meat, Earth Day, Grand Canyon, Atlanta, Aaron Hernandez, naked men, Drake, Bill O'Reilly, Donald Trump, Google, balloons, AOL, 13 Reasons Why, Bo Jackson, USFL, Unforgettable, Mr. Monster, Fate of the Furious, Baywatch, Pamela Anderson
In which our only respite from a dystopian future of racist AI and disappearing tech jobs is the siren's song of the Unicorn Frappuccino.
New Salty Language 299 - Bathtime Gravy http://traffic.libsyn.com/salty/SaltyLanguage299.mp3 www.saltylanguage.com Note: We talk about Iron Fist including spoilers at the end of the show Tony and Bryan talk about 4/20, Unicorn Frappuccinos, Bryan's random injuries, Tony's college visit, Easter, Amazon Fire stick, beers, the Rock's tv show, Planet Earth, Iron Fist, a SUATMM, our Q of the W and recap, and more! Links: 1. Rock and a hard place http://www.imdb.com/title/tt5348190/ 2. Starbucks Barista rants http://kotaku.com/starbucks-workers-unprepared-for-unicorn-frappuccino-ar-1794496679 3. Unicorn Frappuccino https://www.buzzfeed.com/sallytamarkin/starbucks-unicorn-frappuccino?utm_term=.eyRXWxloz#.cxErW9OmY SUATMM: http://m.mentalfloss.com/article.php?id=89884 QoftheW: What is your best life plan you've made when high/drunk? Subscribe / rate / review us on iTunes! Visit us at: saltylanguage.com iHeart Radio: http://www.iheart.com/show/263-Salty-Language/ Google Play Music: https://goo.gl/35HR6A SLPod Kik Group salty-language.tumblr.com / facebook.com/saltylanguage @salty_language / saltylanguage@gmail.com http://salty.libsyn.com/webpage / http://www.youtube.com/user/SaltyLanguagePod Instagram: SaltyLanguage Reddit: r/saltylanguage On Stitcher search Salty Language Voicemail: (415) 857-2589tangentboundnetwork.com wickedradionetwork.com geekliferadio.com Share with your friends!
Media elites on the right are at it again. They're cheering the demise of Bill O'Reilly? Conservative media elites never liked him, so they gladly handed him over to his attackers. His crime? He connected with flyover country like their pointy-headed purity polishing never could, so they say, "Good riddance." He won't be the last to be attacked. Who's next, and will the right wing gentry cut and run again? Is safety vs. free speech a false alternative? When campuses uninvite conservative speakers, they reason they always give is that they can't guarantee security. In Oakland, persons engaging in assault are often college faculty and staff. Even the Mayor of Oakland is affiliated with an Antifa splinter group called BAMN, The Coalition to Defend Affirmative Action, Integration & Immigrant Rights, and Fight for Equality By Any Means Necessary. It's an anti-Trump group and the Mayor, who is charged with keeping order, is part of it. Are you starting to think Starbucks creates ill will on social media knowing they win in the end? This week they introduced a short-run Unicorn Frappuccino. It's coloring is, well, gay. Taste testers say it reminds them of stale cake and even some baristas are publicly complaining. The good news is, the drink is only being served through Sunday. What did they hope to accomplish with such kamikaze branding? LIVE SATURDAY 7AM PST/10AM EST. The Original and Classic Gang of 405! THE GANG!!! profile small John Grant aka @johng405 [VIDEO] Tami Jackson Speaks At OR Gun Rally Tami Jackson aka @tamij icon-2 N. Scott Jones aka @POPSRadio